light · marketplace · sans · monochrome · delivery · food · mobile-first · system
Uber Eats
Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery.
By webdesignhot · ubereats.com
$ npx design-md add uber-eats
Learn more about the CLI → Compare to…
Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
try on →
1440 × 900
mobile · 390 × 844
Tokens design.md/v1.5
- bg
#ffffff - bg-page
#ffffff - surface
#ffffff - surface-soft
#f6f6f6 - surface-strong
#eeeeee - surface-cream
#f7f5f2 - surface-input
#f6f6f6 - brand AAA · 21.0
#000000 - brand-hover
#1f1f1f - brand-active
#3d3d3d - brand-pale
#cccccc - brand-text-on
#ffffff - text AAA · 21.0
#000000 - text-strong
#000000 - text-muted
#545454 - text-soft
#757575 - text-disabled
#aaaaaa - text-inverse
#ffffff - link
#000000 - link-hover
#000000 - border — · 1.2
#eeeeee - border-soft
#f6f6f6 - border-strong — · 1.6
#cccccc - border-input
#cccccc - border-card
transparent - star-fill
#000000 - star-empty
#cccccc - uberone-green
#06c167 - uberone-bg
#000000 - uberone-text
#ffffff - free-delivery-green
#06c167 - promo-pink
#cae0bc - bestseller-bg
#f6f6f6 - bestseller-text
#000000 - scrim
rgba(0,0,0,0.6) - shadow-card
rgba(0,0,0,0.08) - shadow-elev
rgba(0,0,0,0.18) - shadow-deep
rgba(0,0,0,0.24) - success
#06c167 - success-soft
#e6f9ee - warning
#ffc043 - warning-soft
#fff8e6 - danger
#e11900 - danger-soft
#fde8e6 - info
#276ef1 - info-soft
#e8efff
Ship faster than ever.
hero-display "Uber Move" 64px w700 -2px
The quick brown fox jumps over the lazy dog.
page-title "Uber Move" 40px w700 -1px
The quick brown fox jumps over the lazy dog.
section-head "Uber Move" 28px w700 -0.5px
The quick brown fox jumps over the lazy dog.
sub-section "Uber Move" 22px w700 -0.25px
Ship faster than ever.
price-display "Uber Move Text" 22px w700 -0.25px
The quick brown fox jumps over the lazy dog.
store-name "Uber Move Text" 18px w700 0
The quick brown fox jumps over the lazy dog.
store-name-grid "Uber Move Text" 16px w700 0
The quick brown fox jumps over the lazy dog.
item-name "Uber Move Text" 16px w600 0
The quick brown fox jumps over the lazy dog.
body-md "Uber Move Text" 16px w400 0
The quick brown fox jumps over the lazy dog.
button-cta "Uber Move Text" 16px w500 0
The quick brown fox jumps over the lazy dog.
body-sm "Uber Move Text" 14px w400 0
The quick brown fox jumps over the lazy dog.
price-item "Uber Move Text" 14px w500 0
The quick brown fox jumps over the lazy dog.
button-sm "Uber Move Text" 14px w500 0
The quick brown fox jumps over the lazy dog.
nav-link "Uber Move Text" 14px w500 0
OUR DESIGN SYSTEM
caption "Uber Move Text" 13px w400 0
OUR DESIGN SYSTEM
tag-label "Uber Move Text" 12px w500 0.02em
The quick brown fox jumps over the lazy dog.
micro "Uber Move Text" 11px w500 0.04em
The quick brown fox jumps over the lazy dog.
badge "Uber Move Text" 11px w500 0.06em
- step-0 4px
- step-1 8px
- step-2 12px
- step-3 16px
- step-4 20px
- step-5 24px
- step-6 32px
- step-7 40px
- step-8 48px
- step-9 56px
- step-10 64px
- step-11 80px
- step-12 96px
- step-13 128px
- micro
2px - sm
4px - md
8px - lg
12px - xl
16px - xxl
24px - pill
9999px
Text link →
Card preview
A complete kit — everything your product needs.
Hero, pricing, FAQ, dashboard, docs — every layout your product needs.
New
Stable
v1.0
Export
4 formats · paste-ready
Tailwind
theme.extend block for tailwind.config.js
CSS variables
:root { --bg, --text, --brand, … } you can paste anywhere
DTCG JSON
W3C Design Tokens Community Group format
Figma Variables
Importable into Figma → Variables → Import
---
name: Uber Eats
tagline: Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery.
author: webdesignhot
source_url: https://ubereats.com
spec: design.md/v1.5
quality: curated
featured: false
categories: [marketplace]
tags: [light, marketplace, sans, monochrome, delivery, food, mobile-first, system]
preview_swatch: ['#ffffff', '#000000', '#06c167']
related: [doordash, grubhub]
description: 'Uber Eats is the most disciplined storefront in food delivery — a near-clinical white canvas (`#ffffff`) anchored on pure ink (`#000000`), with the unmistakable Uber visual signature: monochromatic chrome, **Uber Move** custom sans, and a single green accent (`#06c167`) reserved for "Uber One" / "Free delivery" moments. Where DoorDash leans on red-orange voltage and Grubhub on a friendlier red, Uber Eats inherits the parent Uber app''s pure-black + white discipline — the brand position is "operating system of mobility, extended to food." Type runs Uber Move at 500–700 weights with -0.5 to -1.5px tracking on display, body in Uber Move Text at 16/400. Cards round at 8px, CTAs are pill (9999px) at 48px height in pure black (`#000000`) with white text, and the entire surface is engineered around speed-of-conversion: address input lives at masthead, store cards lean on lifestyle food photography, and every page reads as a continuous thread with the Uber rides app you''ve had since 2015.'
colors:
bg: '#ffffff' # default canvas
bg-page: '#ffffff' # Uber Eats stays pure white — no off-white floor
surface: '#ffffff'
surface-soft: '#f6f6f6' # disabled fields, alt row
surface-strong: '#eeeeee' # divider band
surface-cream: '#f7f5f2' # warm-cream on rare editorial moments (Uber One landing)
surface-input: '#f6f6f6' # input ground
brand: '#000000' # Uber Eats brand voltage is pure black — inherited from Uber
brand-hover: '#1f1f1f' # very dark grey hover
brand-active: '#3d3d3d' # pressed state
brand-pale: '#cccccc' # disabled CTA tint
brand-text-on: '#ffffff' # white on black CTA
text: '#000000' # primary ink — pure black
text-strong: '#000000'
text-muted: '#545454' # secondary metadata
text-soft: '#757575' # caption text, store metadata
text-disabled: '#aaaaaa'
text-inverse: '#ffffff' # text on black
link: '#000000' # default link inherits ink (underlined)
link-hover: '#000000' # link hover stays ink — only underline thickens
border: '#eeeeee' # default 1px hairline
border-soft: '#f6f6f6' # editorial dividers
border-strong: '#cccccc' # focus state hairline
border-input: '#cccccc' # form input outline
border-card: 'transparent' # store cards have no visible border
star-fill: '#000000' # star rating fill is BLACK on Uber Eats — distinctive
star-empty: '#cccccc' # empty star
uberone-green: '#06c167' # Uber One / "Free delivery" green — the only accent
uberone-bg: '#000000' # Uber One band on dark
uberone-text: '#ffffff'
free-delivery-green: '#06c167' # "Free delivery" inline green
promo-pink: '#cae0bc' # rare promo tint (used in editorial)
bestseller-bg: '#f6f6f6' # "Most popular" tag bg (just neutral)
bestseller-text: '#000000' # "Most popular" tag text
scrim: 'rgba(0,0,0,0.6)' # modal backdrop — heavier than DoorDash
shadow-card: 'rgba(0,0,0,0.08)'
shadow-elev: 'rgba(0,0,0,0.18)'
shadow-deep: 'rgba(0,0,0,0.24)' # bottom-sheet on mobile
success: '#06c167' # success green matches Uber One
success-soft: '#e6f9ee'
warning: '#ffc043' # Uber yellow for warnings — inherited from Uber rides
warning-soft: '#fff8e6'
danger: '#e11900' # Uber red — distinct from any brand colour because Uber Eats has no brand red
danger-soft: '#fde8e6'
info: '#276ef1' # Uber blue — used for "your trip / your order" map ETA
info-soft: '#e8efff'
typography:
display:
family: '"Uber Move", "Uber Move Display", "Helvetica Neue", Helvetica, Arial, sans-serif'
weights: [500, 700, 800]
opentype-features: ['tnum']
body:
family: '"Uber Move Text", "Helvetica Neue", Helvetica, Arial, sans-serif'
weights: [400, 500, 600, 700]
mono:
family: '"Uber Move Mono", Menlo, Monaco, Consolas, "Courier New", monospace'
weights: [400]
scale:
hero-display: { size: 64, weight: 700, lineHeight: 1.0, tracking: '-2px', family: display, opentype: ['tnum'] }
page-title: { size: 40, weight: 700, lineHeight: 1.05, tracking: '-1px', family: display, opentype: ['tnum'] }
section-head: { size: 28, weight: 700, lineHeight: 1.15, tracking: '-0.5px', family: display }
sub-section: { size: 22, weight: 700, lineHeight: 1.25, tracking: '-0.25px', family: display }
store-name: { size: 18, weight: 700, lineHeight: 1.33, tracking: '0', family: body }
store-name-grid: { size: 16, weight: 700, lineHeight: 1.25, tracking: '0', family: body }
item-name: { size: 16, weight: 600, lineHeight: 1.25, tracking: '0', family: body }
body-md: { size: 16, weight: 400, lineHeight: 1.5, tracking: '0', family: body }
body-sm: { size: 14, weight: 400, lineHeight: 1.43, tracking: '0', family: body }
caption: { size: 13, weight: 400, lineHeight: 1.38, tracking: '0', family: body }
micro: { size: 11, weight: 500, lineHeight: 1.27, tracking: '0.04em', family: body }
price-display: { size: 22, weight: 700, lineHeight: 1.0, tracking: '-0.25px', family: body, opentype: ['tnum'] }
price-item: { size: 14, weight: 500, lineHeight: 1.0, tracking: '0', family: body, opentype: ['tnum'] }
button-cta: { size: 16, weight: 500, lineHeight: 1.0, tracking: '0', family: body }
button-sm: { size: 14, weight: 500, lineHeight: 1.0, tracking: '0', family: body }
nav-link: { size: 14, weight: 500, lineHeight: 1.0, tracking: '0', family: body }
tag-label: { size: 12, weight: 500, lineHeight: 1.0, tracking: '0.02em', family: body }
badge: { size: 11, weight: 500, lineHeight: 1.0, tracking: '0.06em', family: body, transform: uppercase }
radius:
micro: 2
sm: 4
md: 8 # default cards — Uber Eats convention
lg: 12
xl: 16
xxl: 24
pill: 9999 # CTAs, search bar — Uber Eats's signature pill (inherited from Uber)
spacing:
base: 4
scale: [4, 8, 12, 16, 20, 24, 32, 40, 48, 56, 64, 80, 96, 128]
layout:
page-width: 1280
prose-width: 720
header-height: 76
masthead-height: 64
sub-nav-height: 56
components:
button-cta:
bg: '#000000'
color: '#ffffff'
radius: 9999
padding: '14px 24px'
height: 48
font: button-cta
use: 'Sign In, Get the app, Add to cart, Continue, Place order — every primary action.'
button-cta-hover:
bg: '#1f1f1f'
color: '#ffffff'
radius: 9999
use: 'Hover state — slight lift to dark grey.'
button-secondary:
bg: '#ffffff'
color: '#000000'
border: '1px solid #000000'
radius: 9999
padding: '13px 23px'
height: 48
use: 'Cancel, Save, inverse CTAs.'
button-tertiary-text:
bg: 'transparent'
color: '#000000'
use: '"Show more" links — underlined on hover.'
button-icon-circle:
bg: '#ffffff'
color: '#000000'
radius: 9999
border: '1px solid #eeeeee'
height: 40
width: 40
use: 'Heart favorite, share button on store cards.'
store-card:
bg: '#ffffff'
color: '#000000'
radius: 8
padding: '0 0 12px 0'
border: 'none'
use: 'Restaurant tile — image-led 16:9 hero, clean stack of name + delivery time + fee.'
item-card:
bg: '#ffffff'
color: '#000000'
radius: 8
padding: '12px'
border: '1px solid #eeeeee'
use: 'Menu item card on PDP — name + price + description + 80px square photo.'
search-bar:
bg: '#f6f6f6'
color: '#000000'
radius: 9999
height: 48
border: 'none'
focus-ring: '2px solid #000000'
use: 'Masthead pill search — soft-grey ground, no border at rest.'
address-input:
bg: '#f6f6f6'
color: '#000000'
radius: 9999
height: 56
border: 'none'
focus-ring: '2px solid #000000'
use: 'Masthead address-capture input — Uber Eats puts this beside the search bar, not in a hero (different from DoorDash).'
text-input:
bg: '#f6f6f6'
color: '#000000'
radius: 4
height: 48
padding: '12px 14px'
border: '1px solid transparent'
focus: '2px solid #000000'
use: 'Form input — soft-grey ground, no visible border at rest, 4px radius (utility tier).'
star-rating:
color-fill: '#000000'
color-empty: '#cccccc'
use: 'Five-star rating — pure black fill (Uber Eats''s signature) — never gold.'
bestseller-tag:
bg: '#f6f6f6'
color: '#000000'
radius: 4
padding: '2px 8px'
use: '"#1 Most popular", "Most ordered" badges on menu items — neutral, never coloured.'
free-delivery-tag:
bg: 'transparent'
color: '#06c167'
use: 'Inline green text — no surface, no border.'
uberone-band:
bg: '#000000'
color: '#ffffff'
accent: '#06c167'
radius: 0
padding: '64px 0'
use: 'Dark Uber One subscription band — green accent on the wordmark.'
hero-promo:
bg: '#f6f6f6'
color: '#000000'
radius: 16
padding: '48px 64px'
use: 'Soft-grey promo band — black pill CTA anchored bottom-left.'
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
duration-fast: 150
duration-standard: 240
duration-slow: 320
cta-press: 'CTA bg lifts 000000 → 1f1f1f over 150ms on :active'
card-hover: 'image scales 1.0 → 1.03 inside its rounded clip + caption translateY +2 → 0 over 240ms'
address-suggest: 'autocomplete dropdown fades in + 4px slide over 200ms standard'
reduced-motion: 'respects prefers-reduced-motion: reduce — image scale and slide motion suppressed; colour transitions remain.'
breakpoints:
mobile: 600
tablet: 1024
desktop: 1280
wide: 1440
shadows:
ambient: 'none — Uber Eats stays mostly flat'
hover-card: 'rgba(0,0,0,0.08) 0 4px 12px'
modal: 'rgba(0,0,0,0.18) 0 8px 24px'
bottom-sheet: 'rgba(0,0,0,0.24) 0 -4px 16px'
ring: '0 0 0 2px #000000'
accessibility:
contrast-text-on-bg: 21.0 # #000000 on #ffffff — AAA (maximum possible)
contrast-text-on-cta: 21.0 # #ffffff on #000000 — AAA (maximum possible)
contrast-link-hover: 21.0 # #000000 on #ffffff — AAA
contrast-muted-on-bg: 7.5 # #545454 on #ffffff — AAA
contrast-uberone-on-dark: 6.6 # #06c167 on #000000 — AA
focus-ring: '2px solid #000000 + 2px outline offset (black ring)'
reduced-motion-honored: true
touch-target-min: 48
keyboard-nav: 'Tab moves masthead → address → search → main grid → footer; arrow keys inside autocomplete.'
dark-mode: null # Public storefront stays light. The Uber Eats mobile app respects system dark mode (deep neutral surface, white text, green Uber One unchanged).
---
## 1. Visual Theme & Atmosphere
Uber Eats is the most disciplined storefront in food delivery — a near-clinical white canvas (`#ffffff`) anchored on pure ink (`#000000`), with the unmistakable Uber visual signature: monochromatic chrome, **Uber Move** custom typeface, and a single green accent (`#06c167`) reserved for Uber One subscription moments and "Free delivery" inline tags. Where DoorDash leans on red-orange voltage and Grubhub on a friendlier red, Uber Eats inherits the parent Uber app's pure-black-and-white discipline. The brand position: **the operating system of mobility, extended to food.**
Type runs **Uber Move** — a custom sans family commissioned by Uber from MCKL in 2018 and refined over multiple iterations. The family ships in three optical sizes — Uber Move (display), Uber Move Text (body), Uber Move Mono (code/numerals) — with weights 400, 500, 600, 700, 800. On the storefront, headlines run 28–64px / 700 with -0.5 to -2px tracking, body 16/400 with 1.5 leading. The display cuts have aggressive negative tracking (-2px on hero) — a signature of Uber Move that no other delivery app replicates.
The chromatic identity is **monochromatic plus one accent** — pure black on pure white, with `#06c167` Uber One green reserved for subscription chrome and free-delivery callouts. Uber Eats resists every other "delivery" colour temptation: no red-orange, no warm cream, no rainbow category coding. The black does all the work. Where green appears it carries weight; where it's absent the page reads as a clean transit-system console.
Shape language is fully-pill for CTAs (9999px) and softly rounded for cards (8px). Buttons are 48px tall, the search bar is a 48px pill on a soft-grey (`#f6f6f6`) ground (no border at rest), the address input shares the same chassis at 56px. Form inputs use 4px radius (utility tier) on the same soft-grey ground — the visual hierarchy reads "every utility chassis is grey-on-white, every CTA is black-on-white."
The **address input lives in the masthead, not the hero** — a critical difference from DoorDash. Uber Eats's homepage is store-grid-first because the brand assumes you've already entered an address (returning user, mobile-app account). The desktop masthead carries a slim `Deliver to [address] | Now ▼` pill that opens an autocomplete drawer. The hero band carries category tiles and editorial bands, not an address-capture moment. This treatment reflects Uber's confidence — the brand operates from a position of "you're already in the system."
**Key Characteristics:**
- Pure black (`#000000`) on pure white (`#ffffff`) — maximum contrast, no warm tints
- Uber Move custom typeface (commissioned 2018) with aggressive negative tracking on display
- Single green accent (`#06c167`) — reserved for Uber One subscription and Free Delivery only
- Pill CTAs at 9999px / 48px height, 16/500 white text on black (medium weight, not bold)
- Star ratings render in **pure black** — Uber Eats's signature (no other delivery app does this)
- Address input lives in the masthead, not the hero — brand confidence reads as "you're already in the system"
- Soft-grey (`#f6f6f6`) input chassis with no border at rest — utility hierarchy
- Lifestyle food photography on every store card (16:9 hero, `object-fit: cover`)
- Dark Uber One band (`#000000` ground, green wordmark) — the only "dark moment" outside the sticky cart-summary
- Continuous visual thread with the Uber rides app — same Uber Move, same black-pill CTAs, same address autocomplete chrome
## 2. Color Palette & Roles
### Primary
- **Canvas** (`#ffffff`): default page floor, every store tile, every form surface — pure white, no off-white floor
- **Ink** (`#000000`): primary text colour — pure black, never warm
- **Heading Ink** (`#000000`): same — Uber Eats commits to a single ink
### Brand
- **Brand Black** (`#000000`): the wordmark, primary CTA, rating-star fill, link colour, focus ring — the single brand voltage
- **Brand Hover** (`#1f1f1f`): very dark grey on hover (lifts slightly)
- **Brand Active** (`#3d3d3d`): pressed state
- **Brand Pale** (`#cccccc`): disabled CTA tint
- **Brand Text On** (`#ffffff`): white on black CTA
### Accent
- **Uber One Green** (`#06c167`): the premium subscription accent — used for the Uber One wordmark, Uber One badges, "Free delivery" inline tags, success states
- **Uber One Bg** (`#000000`): the dark band ground for Uber One promotional moments
### Interactive
- **Link** (`#000000`): default inline link in body — black with underline (no colour signalling)
- **Link Hover** (`#000000`): link hover stays black, only underline thickens or extends
- **Visited** (`#000000`): no distinct visited state — Uber Eats uses underline-only signalling
- **Disabled** (`#aaaaaa`): disabled text and outline
- **Selected** (`#000000`): selected radio / checkbox / tab fill
### Neutral Scale
- **Ink** (`#000000`) — primary text
- **Muted** (`#545454`) — secondary metadata, store delivery time, fee
- **Soft** (`#757575`) — caption text, faint counts
- **Disabled** (`#aaaaaa`) — disabled state text
- **Border** (`#eeeeee`) — default 1px hairline
- **Border Soft** (`#f6f6f6`) — editorial dividers
- **Border Strong** (`#cccccc`) — focus state hairline on inputs
- **Border Input** (`#cccccc`) — default form-input outline (when present)
### Surface & Borders
- **Canvas** (`#ffffff`) — default
- **Soft** (`#f6f6f6`) — disabled fields, alternate row, search-bar / address-input ground, text-input ground
- **Strong** (`#eeeeee`) — divider band between major sections
- **Cream** (`#f7f5f2`) — rare warm-cream on Uber One landing pages (the only chromatic warmth on Uber Eats)
### Shadow Colors
Uber Eats stays mostly flat. Hover-card shadow is single-layer neutral grey at 8% — same as DoorDash, but with a slightly heavier modal shadow at 18%. The brand position: clarity comes from monochromatic discipline and the green accent, not from atmospheric shadows.
- `rgba(0,0,0,0.08) 0 4px 12px` — hover-card lift
- `rgba(0,0,0,0.18) 0 8px 24px` — modal drop (heavier than DoorDash's 0.16)
- `rgba(0,0,0,0.24) 0 -4px 16px` — bottom-sheet on mobile (cart drawer)
### Semantic
- **Success Green** (`#06c167`): "Free delivery", "Order placed", success states — same as Uber One green (Uber Eats unifies these)
- **Warning Yellow** (`#ffc043`): advisory banners — Uber's signature mid-amber yellow (inherited from rides)
- **Danger Red** (`#e11900`): validation error red — Uber's signature deep-red (inherited from rides; distinct from any brand colour because Uber Eats has no brand red)
- **Info Blue** (`#276ef1`): informational banners and ETA / map states — Uber blue (inherited from rides)
## 3. Typography Rules
### Font Family
**Primary**: `Uber Move` — a custom sans commissioned by Uber from MCKL (Jeremy Mickel) in 2018 as part of the global brand refresh. The family ships in three optical sizes:
- **Uber Move** (display) — tighter spacing, geometric apertures, designed for headlines
- **Uber Move Text** (body) — opened apertures, slightly wider counters, optimised for 14–18px reading
- **Uber Move Mono** (code/numerals) — used in receipts and some price tabular contexts
Fallback chain: `"Helvetica Neue", Helvetica, Arial, sans-serif`. The body workhorse on Uber Eats's storefront is Uber Move Text — Uber Move (display) appears on hero headlines and section heads.
**OpenType features**: `tnum` is enabled on prices, ETAs, fees, and distances. Uber Move's default glyph set is already geometric/clean — no `ss01` swap needed.
### Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|------|------|------|--------|-------------|----------------|-------------|-------|
| hero-display | Uber Move | 64 | 700 | 1.0 | -2px | tnum | Hero "Order food online" — most aggressive tracking on web |
| page-title | Uber Move | 40 | 700 | 1.05 | -1px | tnum | Category page H1 |
| section-head | Uber Move | 28 | 700 | 1.15 | -0.5px | — | "Top picks", "Featured" |
| sub-section | Uber Move | 22 | 700 | 1.25 | -0.25px | — | PDP sub-section heads |
| store-name | Uber Move Text | 18 | 700 | 1.33 | 0 | — | Restaurant name on PDP |
| store-name-grid | Uber Move Text | 16 | 700 | 1.25 | 0 | — | Restaurant name on grid tiles |
| item-name | Uber Move Text | 16 | 600 | 1.25 | 0 | — | Menu item name |
| body-md | Uber Move Text | 16 | 400 | 1.5 | 0 | — | Default body — descriptions, reviews |
| body-sm | Uber Move Text | 14 | 400 | 1.43 | 0 | — | Secondary metadata, "20–30 min", "$1.99 delivery fee" |
| caption | Uber Move Text | 13 | 400 | 1.38 | 0 | — | Footer micro-text |
| micro | Uber Move Text | 11 | 500 | 1.27 | 0.04em | — | Footer legal — slight tracking for legibility |
| price-display | Uber Move Text | 22 | 700 | 1.0 | -0.25px | tnum | PDP main price, cart subtotal |
| price-item | Uber Move Text | 14 | 500 | 1.0 | 0 | tnum | Menu item price — Uber Eats keeps these slightly smaller than DoorDash |
| button-cta | Uber Move Text | 16 | 500 | 1.0 | 0 | — | Primary CTA labels — medium weight (NOT bold) |
| button-sm | Uber Move Text | 14 | 500 | 1.0 | 0 | — | Compact CTAs in cart drawer |
| nav-link | Uber Move Text | 14 | 500 | 1.0 | 0 | — | Masthead utilities |
| tag-label | Uber Move Text | 12 | 500 | 1.0 | 0.02em | — | "Most popular", category-pill text |
| badge | Uber Move Text | 11 | 500 | 1.0 | 0.06em | — | Uppercase micro-tags |
### Principles
- **Uber Move with aggressive negative tracking on display.** The -2px tracking on the 64px hero is a signature; without it, headlines read as generic geometric sans.
- **Display always 700 (bold).** Uber Eats commits to bold display — the brand projects authority and clarity.
- **Button CTAs at 500 (medium), NOT bold.** This is one of Uber Eats's most distinctive choices — most retail systems put button text at 700; Uber Eats uses 500 because the pure black already commands attention. The medium weight reads more system-app than retail-storefront.
- **Tabular numerals on every price, fee, ETA, distance.** `tnum` everywhere numerical.
- **Two optical sizes: display + text.** Uber Move on headlines, Uber Move Text on body — never mix them. Uber Move Text reads as soft and human at body sizes; Uber Move reads as confident and architectural at display sizes.
- **No stylistic sets.** Unlike Etsy / DoorDash, Uber Eats doesn't enable `ss01` — Uber Move's default glyphs are already geometric.
- **Inter is the closest open-source substitute.** Adjust by ~5% letter-spacing tighter to compensate for Uber Move's slightly more compact cap height.
## 4. Component Stylings
### Buttons
**`button-cta`** — pure black (`#000000`) fill, white text in 16/500 (medium, not bold), 9999px pill, 14×24px padding, 48px height. The most common CTA: "Sign in", "Get the app", "Add to cart", "Place order", "Continue". Hover slightly lifts to `#1f1f1f`. Active to `#3d3d3d`. The medium-weight button-text is one of Uber Eats's most distinctive choices — it reads more system-app than retail.
**`button-secondary`** — white fill, 1px ink (`#000000`) outline, ink text in 16/500. Same pill, same 48px height. Used for "Cancel", "Save", inverse CTAs over black surfaces.
**`button-tertiary-text`** — plain ink text, no surface. Underlined on hover.
**`button-icon-circle`** — small (40×40) circular icon button, white fill, 1px hairline border, ink heart icon. When favorited, the heart fills solid black.
**`button-disabled`** — `#cccccc` fill, white text. Stays neutral — Uber Eats doesn't use a brand-tinted disabled state.
### Cards
**`store-card`** — restaurant tile. White surface, 8px radius, no border (Uber Eats uses borderless cards — depth comes from shadow on hover only), no internal padding around the image (16:9 hero fills to the rounded edge), 12px bottom padding for metadata. Stack: 16:9 lifestyle hero with `object-fit: cover` (food photo or storefront), heart icon top-right (default outline ink, fills solid black when favorited), Uber One logo bottom-right of image (when applicable, shown as small green Uber One pill), restaurant name in 16/700, single black star + rating + review count in 14/500 muted, delivery time in 14/400 ink ("20–30 min"), delivery fee in 14/400 muted ("$1.99 delivery fee" or green "Free delivery").
**`item-card`** — menu item card on store PDP. White surface, 8px radius, 1px hairline border, 12px padding. Two-column layout: text left (item name in 16/600 ink, 2-line description in 14/400 muted, price in 14/500 ink), 80×80px square photo right with 8px radius and `object-fit: cover` (Uber Eats photos are slightly larger than DoorDash's 64×64). On hover, card lifts with 4px shadow.
**`pdp-cart-summary`** — sticky right-rail card on store PDP. White, 8px radius, 1px hairline border, hover-card shadow, 24px padding. Stack: large `price-display` for cart subtotal, item count, free-delivery progress hint (when applicable), full-width black "Go to checkout" pill with 16/500 white text.
**`hero-promo`** — soft-grey (`#f6f6f6`) ground, ink display headline in 64/700 with -2px tracking, body sub-copy in 18/400, black pill CTA anchored bottom-left. 16–24px radius. The page's largest typographic moment.
**`category-tile`** — square photo with a single-line ink title beneath. No CTA — used in homepage category navigation ("Pizza", "Burgers", "Sushi", "Healthy", "Mexican", "Convenience").
**`uberone-band`** — full-width dark (`#000000`) band, 64px vertical padding. Green (`#06c167`) Uber One wordmark in 32/700, white body copy, white pill CTA with black text — the inversion of the standard pattern.
### Badges, Tags, Pills
**`bestseller-tag`** — soft-grey (`#f6f6f6`) surface, ink (`#000000`) text in 12/500, 4px radius, 2×8px padding. "#1 Most popular", "Most ordered". Sits inline with menu items. **Uber Eats uses neutral tags — no coloured surface, ever.** This is a distinctive choice: where DoorDash uses soft-red and Etsy uses soft-orange, Uber Eats stays monochromatic.
**`uberone-tag`** — green (`#06c167`) text on white, with the small Uber One pill mark. Indicates a store eligible for Uber One free delivery.
**`free-delivery-tag`** — inline green (`#06c167`) text in 14/400. No surface, no border — sits inline with the delivery-fee line.
**`promo-tag`** — neutral or branded — Uber Eats uses sparing promo tags. When present they sit as small ink-on-white pills with a thin border.
**`category-pill`** — soft-grey (`#f6f6f6`) surface, ink text in 14/500, 9999px pill, 32px height. Used in the horizontal-scroll category-chip row beneath the masthead.
### Inputs / Forms
**`address-input`** — masthead-resident pill (Uber Eats's distinctive choice — different from DoorDash's hero-resident). Soft-grey (`#f6f6f6`) ground, no border at rest, 9999px pill, 56px height in the mobile drawer / 40–48px in the desktop masthead. Pin-icon prefix (ink map pin), placeholder "Enter delivery address" in 14/500 muted. Pairs with a "Now" delivery-time selector to its right. On focus, 2px ink ring fades in.
**`text-input`** — soft-grey (`#f6f6f6`) ground, 1px transparent border, 4px radius (utility tier — slimmer than DoorDash's 8px), 48px height, 12×14px padding. Stacked label above in 13/400 muted. On focus, ground stays soft-grey but a 2px ink ring fades in.
**`search-bar`** — masthead pill search. Soft-grey (`#f6f6f6`) fill, 9999px radius, 48px height, no border at rest. Single text input with magnifier-glass prefix.
### Navigation
**`masthead`** — full-width white bar with a thin 1px `#eeeeee` bottom border, 76px height. Uber Eats wordmark flush left in pure black (Uber Move 24/700 with the green "Eats" suffix). Address input + delivery-time selector centred-left, search bar centred, account / orders / cart utilities flush right with thin 14/500 ink labels. The Uber Eats wordmark is the brand's only chromatic moment — "Uber" in black, "Eats" in green (`#06c167`).
**`sub-nav`** — slim 56px band beneath the masthead, white fill, horizontally-scrolling category chip row. Pill chips at 32px height with 14/500 ink labels on soft-grey ground. Selected chip flips to ink-on-white-with-border.
**`category-nav`** — homepage horizontal scroll of round category tiles (64×64 photo + 14/500 label beneath).
**`breadcrumb`** — `text-muted` (`#545454`) with `›` separators, 13/400.
### Star Rating
**`star-rating`** — single-icon row with numeric. Cards typically render a single **black** star + "4.7" + "(2,847)" review count in 14/500 ink. PDPs sometimes render the full 5-star spread, all in ink fill. The black-star choice is one of Uber Eats's most distinctive design tells — no other major delivery brand renders ratings in pure black.
### Modals & Toasts
**`modal`** — centred dialog over a 60%-opacity ink scrim (heavier than DoorDash's 50%). White surface, 12px radius, 1px hairline border, modal shadow. Close X anchored top-right.
**`bottom-sheet`** — mobile-first cart drawer. White surface, 16px top-radius (corners only), full-width, slides up from bottom with a 4px deep shadow above. Contains cart items + subtotal + black "Go to checkout" pill.
**`toast`** — bottom-centre notifications. Dark (`#000000`) fill, 8px radius, white text, 16×24px padding.
## 5. Layout Principles
### Spacing System
- Base unit: **4px**
- Scale: `4 · 8 · 12 · 16 · 20 · 24 · 32 · 40 · 48 · 56 · 64 · 80 · 96 · 128`
- Section padding (vertical): **64–96px** between major bands; **128px** on the editorial bands (Uber One landing, "Why Uber Eats")
- Card internal padding: **0** around the store-card image, **12px** below for metadata; **12px** for item-cards; **24px** for PDP cart-summary
- Gutters: **16px** between store tiles in grid view; **16px** between item-cards on PDP; **96–128px** between major page bands
### Grid & Container
- Max content width: **1280px** centred
- Homepage: address+search masthead, then category chips (horizontal scroll), then store grid 4-up, then editorial bands
- Search results: **4-column** store grid at desktop with 16px gutters; 3-up at tablet; 2-up at mobile
- Store PDP: 2-column with menu list left (~64%), sticky cart-summary right (~32%); menu list groups items by category section
- Footer: 4-column link list at desktop with white ground and 1px top border
### Whitespace Philosophy
Uber Eats gives editorial bands moderate-to-generous breath — 64–96px between sections, 128px on Uber One bands. Inside each band, density is moderate — store grids run 4 across with 16px gutters. The visual rhythm is **address+search masthead → category scroll → store grid → editorial band → footer** — a streamlined, less-funnel-shaped page than DoorDash because Uber Eats assumes you're already in the system.
### Section Cadence
Uber Eats alternates between **white bands** (default body, store grids, store PDPs) and **dark Uber One bands** (`#000000` ground with green wordmark). The dark band is the only chromatic rupture in the otherwise white-and-black palette — Uber Eats uses it to spotlight Uber One subscriptions exactly once per page, with rare exceptions for editorial moments.
## 6. Shapes & Radius Scale
| Tier | Value | Use |
|------|-------|-----|
| Micro | 2px | Dense table corners |
| Small | 4px | Bestseller / "Most popular" tags, text-input fields, micro-badges |
| Card | 8px | Store tiles, item cards, dropdowns |
| Featured | 12px | Modal containers |
| Hero | 16px | Hero promo bands, bottom-sheet (top corners only) |
| XXL | 24px | Editorial moments, larger feature cards |
| Pill | 9999px | CTAs, search bar, address input, category chips, favorite icon button |
There are no compound radii in mainline UI **except** the bottom-sheet on mobile, which uses `16px 16px 0 0` (top corners only). Form text-inputs at 4px are slimmer than the 8px cards — chosen to read utility-coded.
## 7. Depth & Elevation
| Level | Treatment | Use |
|-------|-----------|-----|
| 0 — Flat | no shadow | Body, masthead, footer, all editorial bands (~95% of surfaces) |
| 1 — Hover Card | `rgba(0,0,0,0.08) 0 4px 12px` | Store tiles on hover, item cards on hover, dropdowns |
| 2 — Modal | `rgba(0,0,0,0.18) 0 8px 24px` | Centred dialogs |
| 3 — Bottom Sheet | `rgba(0,0,0,0.24) 0 -4px 16px` | Mobile cart drawer (shadow above) |
| 4 — Scrim | `rgba(0,0,0,0.6)` | Modal backdrop — heavier than DoorDash's 0.5 |
### Shadow Philosophy
Uber Eats stays mostly flat. Depth comes from **monochromatic discipline** (the pure black voltage that anchors every conversion moment) and **the photographic contrast** of seller-supplied food imagery. Hover-card shadow is a single-layer neutral grey — no atmospheric multi-layer composition. Modal shadow is slightly heavier (18% vs DoorDash's 16%) because the heavier scrim demands a more confident dialog presence. The brand position: clarity comes from the black voltage and monochromatic discipline, not from atmospheric warmth.
## 8. Interaction & Motion
### Easing
- **Standard**: `cubic-bezier(0.4, 0, 0.2, 1)` — default for hover, focus
- **Emphasized**: `cubic-bezier(0.2, 0, 0, 1)` — modal entry, bottom-sheet slide
### Durations
| Bucket | Value | Use |
|--------|-------|-----|
| Fast | 150ms | Hover colour swap (CTA bg lift), focus ring fade-in |
| Standard | 240ms | Card hover lift + image scale, modal enter |
| Slow | 320ms | Hero carousel slide, bottom-sheet slide-up |
### Per-Component Recipes
- **CTA hover**: background transitions from `#000000` to `#1f1f1f` over 150ms — a slight lift, almost imperceptible. Uber Eats's CTA hover is more subtle than DoorDash's because the pure black already commands max contrast.
- **CTA press**: deepens to `#3d3d3d` for 150ms on `:active`.
- **Store card hover**: image scales 1.0 → 1.03 inside its rounded clip + caption translateY(2px → 0) over 240ms.
- **Item card hover**: card lifts with a 4px shadow + photo scales 1.03 over 240ms.
- **Address autocomplete**: dropdown fades in + 4px slide-down over 200ms. Suggestion items highlight on hover with soft-grey (`#f6f6f6`) ground.
- **Address-input focus**: 2px ink ring fades in over 200ms; ground stays soft-grey.
- **Bottom-sheet slide**: cart drawer translates from `translateY(100%)` to `0` over 320ms emphasized.
- **Modal enter**: scrim fades in over 200ms (heavier opacity reach), dialog translates from `translateY(8px) opacity(0)` to `0/1` over 240ms emphasized.
- **Heart favorite**: heart fills solid black (no pulse — Uber Eats avoids celebratory animation) over 200ms.
### Page Transitions
Page-to-page navigation uses no transition — links fire a hard navigation. Uber Eats prioritises perceived speed.
### Reduced Motion
Respects `prefers-reduced-motion: reduce`. Card image scale suppresses (only shadow remains). Modal slide degrades to opacity-only. Bottom-sheet slide flattens to instant.
## 9. Accessibility & A11y
### Contrast Pairs
| Pair | Ratio | Level |
|------|-------|-------|
| #000000 ink on #ffffff canvas | 21.0 | AAA (maximum) |
| #ffffff on #000000 CTA | 21.0 | AAA (maximum) |
| #000000 link on #ffffff | 21.0 | AAA |
| #545454 muted on #ffffff | 7.5 | AAA |
| #06c167 Uber One green on #000000 | 6.6 | AA |
| #06c167 free-delivery on #ffffff | 2.9 | fails AA — Uber Eats compensates by always pairing with text bold weight 500+ at 14px+ and adjacency to the icon mark |
| #ffc043 warning yellow on #000000 | 12.0 | AAA |
The green-on-white free-delivery tag is the lowest contrast pair at **2.9** — failing AA at standard sizes. Uber Eats compensates by (a) always rendering free-delivery copy alongside the delivery-fee row where it gains adjacency, (b) pairing it with the Uber One badge mark in interface chrome, and (c) using bold weight 500+ at 14px+. Screen-readers always get the explicit "Free delivery" copy.
The black-on-white pair on body and CTA is the **maximum possible contrast (21.0)** — Uber Eats's monochromatic discipline guarantees AAA on every primary surface.
### Focus Indicators
Focus ring is **2px solid `#000000`** (pure black) with 2px outline-offset. Buttons, inputs, and links all gain the black ring on `:focus-visible`. Uber Eats keeps focus on the brand colour because pure black already commands max contrast on every surface — extending to focus reinforces the brand voltage.
### ARIA Patterns
- **Address input**: `role="combobox"` with `aria-expanded`, `aria-controls` linked to autocomplete listbox.
- **Search bar**: `role="search"`. Input has `aria-label="Search for restaurants and cuisines"`.
- **Store card**: entire tile wrapped in `<a>` with verbose `aria-label` — "Pizza Hut, 4.7 stars, 2,847 reviews, 20–30 minute delivery, $1.99 delivery fee, Uber One eligible".
- **Favorite heart**: `aria-pressed` to communicate save state. Label: "Add to favorites" → "Remove from favorites".
- **Star rating**: text-equivalent (`aria-label="4.7 out of 5 stars based on 2,847 reviews"`).
- **Bestseller tag**: `aria-label="Most popular menu item"`.
- **Bottom-sheet cart drawer**: `role="dialog"` with `aria-modal="true"` and focus-trap.
- **Uber One band**: standard region landmark.
### Keyboard Navigation
- Masthead: Tab moves logo → address input → delivery-time selector → search → utilities → cart
- Address input: arrow keys navigate the autocomplete dropdown; Enter selects; Esc dismisses
- Store grid: Tab through tiles in document order; favorite heart is its own tab stop
- Store PDP: Tab through menu sections → items → "Add to cart" → cart drawer
- Bottom-sheet: focus traps inside the dialog; Esc closes
### Screen Reader Hints
Verbose `aria-label` on store cards (delivery time, fee, Uber One eligibility). Free-delivery tag announces "Free delivery included" to compensate for the colour-only signalling. Uber Eats wordmark uses `aria-label="Uber Eats"` so screen-readers announce it as one word despite the bicolour treatment.
### Reduced Motion
All transitions degrade to opacity-only. Card image scale suppresses. Heart favorite becomes instant fill. Bottom-sheet slide flattens to instant.
## 10. Responsive Behavior
### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | <600px | Masthead collapses to logo + cart + hamburger; address input drops to a tappable address pill that opens a full-screen drawer; store grid 1-up or 2-up; PDP cart becomes a sticky bottom-sheet |
| Tablet | 600–1024px | Full masthead with address + search; store grid 2-up or 3-up |
| Desktop | 1024–1280px | Sub-nav with category chips; store grid 4-up |
| Wide | 1280–1440px | Content caps at 1280px; store grid 4-up with extra side breath |
### Touch Targets
- Primary CTAs: 48px height — meets AAA
- Address input: 56px (mobile drawer) / 40–48px (desktop masthead)
- Search bar: 48×48px
- Favorite heart on cards: 40×40px
- Store tile: entire 320×280px tile is tappable
- Category chips: 32px height — at the AA minimum
### Collapsing Strategy
- Masthead: utilities (orders, account) hide first; only logo + address pill + cart + hamburger remain at <600px
- Address input: collapses to a 32px-tall ink pill on mobile that opens a full-screen drawer when tapped
- Store grid: 4 → 3 → 2 → 1 (single-column at very narrow widths); 16px gutters compress to 12px → 8px
- PDP: 2-column splits to single-column stack at <1024px; cart-summary becomes a sticky bottom-sheet
- Uber One band: stays full-width but reduces vertical padding 64 → 48 → 32
### Image Behavior
Store-card images use `aspect-ratio: 16/9` with `object-fit: cover`. Item-card photos use `aspect-ratio: 1/1` at 80×80px (slightly larger than DoorDash's 64×64 because Uber Eats leans into food-photo emphasis). PDP main hero supports lightbox click on mobile.
### Container Queries
Used in the PDP cart-summary: when the right rail narrows below ~340px, item-quantity controls collapse to compact `+/-` chips.
## 11. Content & Voice
### Tone
Direct, system-coded, helpful. Uber Eats's voice is "the operating system that already knows where you are and what you want." Headlines lead with capability ("Order food online", "Discover new favourites") rather than urgency or discount. The brand consistently positions Uber Eats as **the on-demand layer over everything you eat** — speed is implicit, breadth is the headline.
### Microcopy Patterns
- **Button verbs**: "Sign in", "Get the app", "Add to cart", "Place order", "Continue", "Go to checkout" — outcome-named, but slightly drier than DoorDash's "Find Food"
- **Error message recipe**: brief + neutral — "We couldn't process that card. Try a different one."
- **Success confirmations**: temporal — "Your order is on the way · ETA 22 min"
- **Field labels**: short and direct — "Email", "Phone", "Apt or floor"
- **Stock urgency**: "Only 2 left" — minimal urgency framing; Uber Eats avoids hard-sell language
### Empty States
Empty cart: "Your cart is empty. Browse restaurants near you." — minimal, no exclamation.
Empty favorites: "You haven't favorited anything yet. Tap the heart on any restaurant to save it for later."
Empty search: "No results for [query]. Try a different cuisine or check your spelling."
No address: "Enter your delivery address to see what's available" — names the funnel's first step.
### CTA Verb Conventions
- Primary: **"Sign in"** (top-right), **"Get the app"** (mobile prompt), **"Add to cart"**, **"Go to checkout"**, **"Place order"**, **"Continue"**
- Save: **"Add to favorites"** — heart-first vocabulary
- Tertiary: **"View menu"**, **"See all"**, **"Show more"**, **"View store"**
- Avoided: "Submit", "Click here", "Buy now" (Uber Eats uses precise outcome verbs)
- Distinctive: **"Place order"** as the final-checkout verb — Uber Eats uses this where DoorDash uses "Checkout" or "Place your order"
## 12. Dark Mode & Theming
**Public storefront stays light.** Uber Eats's web is light-only. The mobile app respects system dark mode (deep neutral surface, white text, green Uber One unchanged). Uber's parent app has had a polished dark mode since 2018, but Uber Eats web has not adopted it.
The lone "darker surface" inside the page is the **Uber One band** (`#000000` ground with green wordmark), which spotlights the premium subscription rather than serving as a theme variant.
If the brand were to ship a web dark mode, the swap would be straightforward given the monochromatic discipline:
- `bg: '#0a0a0a'` (near-black ground, not pure)
- `surface: '#1a1a1a'` (cards lift slightly above ground)
- `text: '#ffffff'` (pure white for max AAA)
- `brand: '#ffffff'` (CTAs flip to white-on-black)
- `border: '#2a2a2a'`
- `green: '#06c167'` (unchanged — already designed for dark backgrounds)
## 13. Lineage & Influences
Uber Eats's visual lineage runs through three traditions: **system-design discipline** (Uber's parent app rebrand of 2018, led by Wolff Olins, established the pure-black-and-white discipline that Uber Eats inherits — system-app aesthetics over retail-storefront warmth); **Swiss modernist sans typography** (Uber Move's geometric humanist sans roots trace through Helvetica, Akzidenz-Grotesk, and the DIN family — clean, neutral, transit-system-coded); and **on-demand-delivery-app conventions** (address input, store-card grid, food photography — pioneered by Postmates and Seamless, refined by Uber Eats and DoorDash).
The 2018 brand refresh paired Uber's existing pure-black-and-white discipline with the custom Uber Move typeface (commissioned from MCKL). The pre-2018 Uber wordmark used a custom geometric face; post-2018 it sits in Uber Move with the green "Eats" suffix on Uber Eats specifically — Uber Eats kept the parent black-and-white palette but added `#06c167` Uber One green as the singular accent.
What Uber Eats rejects: warm neutrals, multi-colour brand systems, photo-heavy editorial layouts, expressive display typefaces, atmospheric shadows, exclamation-point voice, and any chromatic warmth that would dilute the system-app continuity with the parent rides app. The brand position is **operating-system clarity** — Uber Eats wants to feel like a transit console for food, not a retail storefront.
**Influences:**
- Uber rides app (2018 rebrand) — pure-black-and-white discipline, [uber.com](https://uber.com)
- Wolff Olins — 2018 Uber brand refresh agency
- MCKL / Jeremy Mickel — Uber Move typeface, [mckltype.com](https://mckltype.com)
- Postmates — pre-2020 delivery-marketplace template (acquired by Uber 2020)
- Helvetica / Akzidenz-Grotesk — Swiss modernist sans lineage
- Apple iOS HIG — system-app design conventions
## 14. Do's and Don'ts
**Do**
- Anchor the brand on pure black (`#000000`) for the wordmark, every primary CTA, ratings, focus ring
- Use Uber Move with aggressive negative tracking (-2px) on hero display headlines
- Render the Uber Eats wordmark as bicolour: "Uber" in black, "Eats" in green (`#06c167`)
- Use 9999px pill CTAs at 48px height with 16/500 (medium, NOT bold) white text on black
- Use lifestyle 16:9 food photography with `object-fit: cover` on store cards
- Render star ratings in **pure black** — never gold, never red-orange
- Keep tags neutral (soft-grey ground, ink text) — never coloured surfaces
- Reserve green (`#06c167`) for Uber One subscription, "Free delivery", and success states only
- Use soft-grey (`#f6f6f6`) input chassis with no border at rest — utility hierarchy
- Put address input in the masthead, not in the hero — brand confidence reads as "you're already in the system"
- Use tabular numerals on every price, fee, ETA, distance
**Don't**
- Don't introduce a second brand colour beyond black + green-accent — no red, no warm tints
- Don't use cool greys with warm undertones — Uber Eats commits to neutral pure black
- Don't put button CTAs at 700 (bold) — Uber Eats uses 500 (medium) for the system-app feel
- Don't render star ratings in yellow/gold or red — pure black is the signature
- Don't use coloured tag surfaces (red, orange, amber) — stay monochromatic
- Don't put the address input in the hero band — it lives in the masthead
- Don't enable `ss01` or stylistic sets — Uber Move's defaults are already clean
- Don't use exclamation marks gratuitously — the voice is system-app neutral
- Don't add atmospheric multi-layer shadows — Uber Eats stays single-layer flat
- Don't break visual continuity with the Uber rides app — same Uber Move, same black-pill CTAs, same soft-grey input chassis
## 15. Agent Prompt Guide
### Quick Color Reference
```
Canvas: #ffffff
Ink: #000000
Brand Hover: #1f1f1f
Brand Active: #3d3d3d
Surface Soft: #f6f6f6
Surface Strong:#eeeeee
Border: #eeeeee
Muted: #545454
Soft: #757575
Uber One Green:#06c167
Free Delivery: #06c167
Warning Yellow:#ffc043
Danger Red: #e11900
```
### Example Component Prompts
- "Create an Uber Eats Add to cart button: a 48px-tall pill (9999px radius) with pure black (`#000000`) fill, white text in Uber Move Text 16/500 (medium, NOT bold), 14×24px padding. Hover lifts to `#1f1f1f`. Active to `#3d3d3d`."
- "Build an Uber Eats homepage masthead: full-width white bar with a 1px `#eeeeee` bottom border, 76px height. Uber Eats wordmark flush left in Uber Move 24/700 — 'Uber' in black + 'Eats' in green (`#06c167`). Address input + delivery-time selector centred-left as a soft-grey (`#f6f6f6`) pill (48px height, no border at rest), with a black map-pin prefix and placeholder 'Enter delivery address'. Search bar centred. 'Sign in' / 'Get the app' / cart utilities flush right in 14/500 ink."
- "Design an Uber Eats store card: white surface, 8px radius, no border (depth comes from hover-shadow only), 16:9 hero with `object-fit: cover` (lifestyle food photo), heart icon top-right (default outline ink, fills solid black when favorited), Uber One pill bottom-right of image when applicable, restaurant name in Uber Move Text 16/700 ink, single black star + '4.7' + '(2,847)' review count in 14/500 muted, '20–30 min' delivery time in 14/400 ink, '$1.99 delivery fee' in 14/400 muted (or green '#06c167' 'Free delivery' when applicable)."
- "Build an Uber Eats item card on a store PDP: white surface, 8px radius, 1px `#eeeeee` border, 12px padding, two-column layout. Left: item name in 16/600 ink, 2-line description in 14/400 muted, price in 14/500 ink with `tnum`. Right: 80×80 square photo with 8px radius and `object-fit: cover`. Optional 'Most popular' tag above the name on soft-grey (`#f6f6f6`) ground with ink text in 12/500. On hover, 4px shadow lift."
- "Create an Uber One band: full-width pure black (`#000000`) ground, 64px vertical padding. Uber One wordmark in green (`#06c167`) Uber Move 32/700, white body copy in 18/400 ('Free delivery on eligible orders, plus 5% off'), and a white pill CTA with black text in 16/500 ('Try Uber One free for one month')."
- "Design an Uber Eats hero band: soft-grey (`#f6f6f6`) ground, 24px radius, 64×80px padding. Display headline in Uber Move 64/700 with -2px tracking — 'Order food online'. Sub-copy in 18/400 ink. Black pill CTA anchored bottom-left in 16/500 — 'Get started'."
### Iteration Guide
1. **Start with pure black and white.** If your page has warm ink (`#191919`) or off-white floor, it isn't Uber Eats. The signature is `#ffffff` + `#000000` exactly.
2. **One brand voltage: black.** Plus a single green accent (`#06c167`) reserved for Uber One and free-delivery. No third colour.
3. **Uber Move with aggressive negative tracking on display.** -2px on hero, -1px on page-title. Without it, headlines read as generic geometric sans.
4. **Button CTAs at 16/500 (medium, NOT bold).** This is the most distinctive choice — most retail puts buttons at 700; Uber Eats uses 500 because the pure black already commands attention.
5. **Star ratings in pure black.** Yellow/gold reads Amazon. Red-orange reads DoorDash. Black is Uber Eats.
6. **Tags stay neutral.** Soft-grey ground + ink text. No coloured surfaces.
7. **Address input lives in the masthead, not hero.** Brand confidence: "you're already in the system."
8. **Use Uber One green sparingly.** Only on Uber One chrome, "Free delivery" tags, and success states. Never as a brand fill.
1. Visual Theme & Atmosphere
Uber Eats is the most disciplined storefront in food delivery — a near-clinical white canvas (#ffffff) anchored on pure ink (#000000), with the unmistakable Uber visual signature: monochromatic chrome, Uber Move custom typeface, and a single green accent (#06c167) reserved for Uber One subscription moments and “Free delivery” inline tags. Where DoorDash leans on red-orange voltage and Grubhub on a friendlier red, Uber Eats inherits the parent Uber app’s pure-black-and-white discipline. The brand position: the operating system of mobility, extended to food.
Type runs Uber Move — a custom sans family commissioned by Uber from MCKL in 2018 and refined over multiple iterations. The family ships in three optical sizes — Uber Move (display), Uber Move Text (body), Uber Move Mono (code/numerals) — with weights 400, 500, 600, 700, 800. On the storefront, headlines run 28–64px / 700 with -0.5 to -2px tracking, body 16/400 with 1.5 leading. The display cuts have aggressive negative tracking (-2px on hero) — a signature of Uber Move that no other delivery app replicates.
The chromatic identity is monochromatic plus one accent — pure black on pure white, with #06c167 Uber One green reserved for subscription chrome and free-delivery callouts. Uber Eats resists every other “delivery” colour temptation: no red-orange, no warm cream, no rainbow category coding. The black does all the work. Where green appears it carries weight; where it’s absent the page reads as a clean transit-system console.
Shape language is fully-pill for CTAs (9999px) and softly rounded for cards (8px). Buttons are 48px tall, the search bar is a 48px pill on a soft-grey (#f6f6f6) ground (no border at rest), the address input shares the same chassis at 56px. Form inputs use 4px radius (utility tier) on the same soft-grey ground — the visual hierarchy reads “every utility chassis is grey-on-white, every CTA is black-on-white.”
The address input lives in the masthead, not the hero — a critical difference from DoorDash. Uber Eats’s homepage is store-grid-first because the brand assumes you’ve already entered an address (returning user, mobile-app account). The desktop masthead carries a slim Deliver to [address] | Now ▼ pill that opens an autocomplete drawer. The hero band carries category tiles and editorial bands, not an address-capture moment. This treatment reflects Uber’s confidence — the brand operates from a position of “you’re already in the system.”
Key Characteristics:
- Pure black (
#000000) on pure white (#ffffff) — maximum contrast, no warm tints - Uber Move custom typeface (commissioned 2018) with aggressive negative tracking on display
- Single green accent (
#06c167) — reserved for Uber One subscription and Free Delivery only - Pill CTAs at 9999px / 48px height, 16/500 white text on black (medium weight, not bold)
- Star ratings render in pure black — Uber Eats’s signature (no other delivery app does this)
- Address input lives in the masthead, not the hero — brand confidence reads as “you’re already in the system”
- Soft-grey (
#f6f6f6) input chassis with no border at rest — utility hierarchy - Lifestyle food photography on every store card (16:9 hero,
object-fit: cover) - Dark Uber One band (
#000000ground, green wordmark) — the only “dark moment” outside the sticky cart-summary - Continuous visual thread with the Uber rides app — same Uber Move, same black-pill CTAs, same address autocomplete chrome
2. Color Palette & Roles
Primary
- Canvas (
#ffffff): default page floor, every store tile, every form surface — pure white, no off-white floor - Ink (
#000000): primary text colour — pure black, never warm - Heading Ink (
#000000): same — Uber Eats commits to a single ink
Brand
- Brand Black (
#000000): the wordmark, primary CTA, rating-star fill, link colour, focus ring — the single brand voltage - Brand Hover (
#1f1f1f): very dark grey on hover (lifts slightly) - Brand Active (
#3d3d3d): pressed state - Brand Pale (
#cccccc): disabled CTA tint - Brand Text On (
#ffffff): white on black CTA
Accent
- Uber One Green (
#06c167): the premium subscription accent — used for the Uber One wordmark, Uber One badges, “Free delivery” inline tags, success states - Uber One Bg (
#000000): the dark band ground for Uber One promotional moments
Interactive
- Link (
#000000): default inline link in body — black with underline (no colour signalling) - Link Hover (
#000000): link hover stays black, only underline thickens or extends - Visited (
#000000): no distinct visited state — Uber Eats uses underline-only signalling - Disabled (
#aaaaaa): disabled text and outline - Selected (
#000000): selected radio / checkbox / tab fill
Neutral Scale
- Ink (
#000000) — primary text - Muted (
#545454) — secondary metadata, store delivery time, fee - Soft (
#757575) — caption text, faint counts - Disabled (
#aaaaaa) — disabled state text - Border (
#eeeeee) — default 1px hairline - Border Soft (
#f6f6f6) — editorial dividers - Border Strong (
#cccccc) — focus state hairline on inputs - Border Input (
#cccccc) — default form-input outline (when present)
Surface & Borders
- Canvas (
#ffffff) — default - Soft (
#f6f6f6) — disabled fields, alternate row, search-bar / address-input ground, text-input ground - Strong (
#eeeeee) — divider band between major sections - Cream (
#f7f5f2) — rare warm-cream on Uber One landing pages (the only chromatic warmth on Uber Eats)
Shadow Colors
Uber Eats stays mostly flat. Hover-card shadow is single-layer neutral grey at 8% — same as DoorDash, but with a slightly heavier modal shadow at 18%. The brand position: clarity comes from monochromatic discipline and the green accent, not from atmospheric shadows.
rgba(0,0,0,0.08) 0 4px 12px— hover-card liftrgba(0,0,0,0.18) 0 8px 24px— modal drop (heavier than DoorDash’s 0.16)rgba(0,0,0,0.24) 0 -4px 16px— bottom-sheet on mobile (cart drawer)
Semantic
- Success Green (
#06c167): “Free delivery”, “Order placed”, success states — same as Uber One green (Uber Eats unifies these) - Warning Yellow (
#ffc043): advisory banners — Uber’s signature mid-amber yellow (inherited from rides) - Danger Red (
#e11900): validation error red — Uber’s signature deep-red (inherited from rides; distinct from any brand colour because Uber Eats has no brand red) - Info Blue (
#276ef1): informational banners and ETA / map states — Uber blue (inherited from rides)
3. Typography Rules
Font Family
Primary: Uber Move — a custom sans commissioned by Uber from MCKL (Jeremy Mickel) in 2018 as part of the global brand refresh. The family ships in three optical sizes:
- Uber Move (display) — tighter spacing, geometric apertures, designed for headlines
- Uber Move Text (body) — opened apertures, slightly wider counters, optimised for 14–18px reading
- Uber Move Mono (code/numerals) — used in receipts and some price tabular contexts
Fallback chain: "Helvetica Neue", Helvetica, Arial, sans-serif. The body workhorse on Uber Eats’s storefront is Uber Move Text — Uber Move (display) appears on hero headlines and section heads.
OpenType features: tnum is enabled on prices, ETAs, fees, and distances. Uber Move’s default glyph set is already geometric/clean — no ss01 swap needed.
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|---|---|---|---|---|---|---|---|
| hero-display | Uber Move | 64 | 700 | 1.0 | -2px | tnum | Hero “Order food online” — most aggressive tracking on web |
| page-title | Uber Move | 40 | 700 | 1.05 | -1px | tnum | Category page H1 |
| section-head | Uber Move | 28 | 700 | 1.15 | -0.5px | — | “Top picks”, “Featured” |
| sub-section | Uber Move | 22 | 700 | 1.25 | -0.25px | — | PDP sub-section heads |
| store-name | Uber Move Text | 18 | 700 | 1.33 | 0 | — | Restaurant name on PDP |
| store-name-grid | Uber Move Text | 16 | 700 | 1.25 | 0 | — | Restaurant name on grid tiles |
| item-name | Uber Move Text | 16 | 600 | 1.25 | 0 | — | Menu item name |
| body-md | Uber Move Text | 16 | 400 | 1.5 | 0 | — | Default body — descriptions, reviews |
| body-sm | Uber Move Text | 14 | 400 | 1.43 | 0 | — | Secondary metadata, “20–30 min”, “$1.99 delivery fee” |
| caption | Uber Move Text | 13 | 400 | 1.38 | 0 | — | Footer micro-text |
| micro | Uber Move Text | 11 | 500 | 1.27 | 0.04em | — | Footer legal — slight tracking for legibility |
| price-display | Uber Move Text | 22 | 700 | 1.0 | -0.25px | tnum | PDP main price, cart subtotal |
| price-item | Uber Move Text | 14 | 500 | 1.0 | 0 | tnum | Menu item price — Uber Eats keeps these slightly smaller than DoorDash |
| button-cta | Uber Move Text | 16 | 500 | 1.0 | 0 | — | Primary CTA labels — medium weight (NOT bold) |
| button-sm | Uber Move Text | 14 | 500 | 1.0 | 0 | — | Compact CTAs in cart drawer |
| nav-link | Uber Move Text | 14 | 500 | 1.0 | 0 | — | Masthead utilities |
| tag-label | Uber Move Text | 12 | 500 | 1.0 | 0.02em | — | “Most popular”, category-pill text |
| badge | Uber Move Text | 11 | 500 | 1.0 | 0.06em | — | Uppercase micro-tags |
Principles
- Uber Move with aggressive negative tracking on display. The -2px tracking on the 64px hero is a signature; without it, headlines read as generic geometric sans.
- Display always 700 (bold). Uber Eats commits to bold display — the brand projects authority and clarity.
- Button CTAs at 500 (medium), NOT bold. This is one of Uber Eats’s most distinctive choices — most retail systems put button text at 700; Uber Eats uses 500 because the pure black already commands attention. The medium weight reads more system-app than retail-storefront.
- Tabular numerals on every price, fee, ETA, distance.
tnumeverywhere numerical. - Two optical sizes: display + text. Uber Move on headlines, Uber Move Text on body — never mix them. Uber Move Text reads as soft and human at body sizes; Uber Move reads as confident and architectural at display sizes.
- No stylistic sets. Unlike Etsy / DoorDash, Uber Eats doesn’t enable
ss01— Uber Move’s default glyphs are already geometric. - Inter is the closest open-source substitute. Adjust by ~5% letter-spacing tighter to compensate for Uber Move’s slightly more compact cap height.
4. Component Stylings
Buttons
button-cta — pure black (#000000) fill, white text in 16/500 (medium, not bold), 9999px pill, 14×24px padding, 48px height. The most common CTA: “Sign in”, “Get the app”, “Add to cart”, “Place order”, “Continue”. Hover slightly lifts to #1f1f1f. Active to #3d3d3d. The medium-weight button-text is one of Uber Eats’s most distinctive choices — it reads more system-app than retail.
button-secondary — white fill, 1px ink (#000000) outline, ink text in 16/500. Same pill, same 48px height. Used for “Cancel”, “Save”, inverse CTAs over black surfaces.
button-tertiary-text — plain ink text, no surface. Underlined on hover.
button-icon-circle — small (40×40) circular icon button, white fill, 1px hairline border, ink heart icon. When favorited, the heart fills solid black.
button-disabled — #cccccc fill, white text. Stays neutral — Uber Eats doesn’t use a brand-tinted disabled state.
Cards
store-card — restaurant tile. White surface, 8px radius, no border (Uber Eats uses borderless cards — depth comes from shadow on hover only), no internal padding around the image (16:9 hero fills to the rounded edge), 12px bottom padding for metadata. Stack: 16:9 lifestyle hero with object-fit: cover (food photo or storefront), heart icon top-right (default outline ink, fills solid black when favorited), Uber One logo bottom-right of image (when applicable, shown as small green Uber One pill), restaurant name in 16/700, single black star + rating + review count in 14/500 muted, delivery time in 14/400 ink (“20–30 min”), delivery fee in 14/400 muted (“$1.99 delivery fee” or green “Free delivery”).
item-card — menu item card on store PDP. White surface, 8px radius, 1px hairline border, 12px padding. Two-column layout: text left (item name in 16/600 ink, 2-line description in 14/400 muted, price in 14/500 ink), 80×80px square photo right with 8px radius and object-fit: cover (Uber Eats photos are slightly larger than DoorDash’s 64×64). On hover, card lifts with 4px shadow.
pdp-cart-summary — sticky right-rail card on store PDP. White, 8px radius, 1px hairline border, hover-card shadow, 24px padding. Stack: large price-display for cart subtotal, item count, free-delivery progress hint (when applicable), full-width black “Go to checkout” pill with 16/500 white text.
hero-promo — soft-grey (#f6f6f6) ground, ink display headline in 64/700 with -2px tracking, body sub-copy in 18/400, black pill CTA anchored bottom-left. 16–24px radius. The page’s largest typographic moment.
category-tile — square photo with a single-line ink title beneath. No CTA — used in homepage category navigation (“Pizza”, “Burgers”, “Sushi”, “Healthy”, “Mexican”, “Convenience”).
uberone-band — full-width dark (#000000) band, 64px vertical padding. Green (#06c167) Uber One wordmark in 32/700, white body copy, white pill CTA with black text — the inversion of the standard pattern.
Badges, Tags, Pills
bestseller-tag — soft-grey (#f6f6f6) surface, ink (#000000) text in 12/500, 4px radius, 2×8px padding. “#1 Most popular”, “Most ordered”. Sits inline with menu items. Uber Eats uses neutral tags — no coloured surface, ever. This is a distinctive choice: where DoorDash uses soft-red and Etsy uses soft-orange, Uber Eats stays monochromatic.
uberone-tag — green (#06c167) text on white, with the small Uber One pill mark. Indicates a store eligible for Uber One free delivery.
free-delivery-tag — inline green (#06c167) text in 14/400. No surface, no border — sits inline with the delivery-fee line.
promo-tag — neutral or branded — Uber Eats uses sparing promo tags. When present they sit as small ink-on-white pills with a thin border.
category-pill — soft-grey (#f6f6f6) surface, ink text in 14/500, 9999px pill, 32px height. Used in the horizontal-scroll category-chip row beneath the masthead.
Inputs / Forms
address-input — masthead-resident pill (Uber Eats’s distinctive choice — different from DoorDash’s hero-resident). Soft-grey (#f6f6f6) ground, no border at rest, 9999px pill, 56px height in the mobile drawer / 40–48px in the desktop masthead. Pin-icon prefix (ink map pin), placeholder “Enter delivery address” in 14/500 muted. Pairs with a “Now” delivery-time selector to its right. On focus, 2px ink ring fades in.
text-input — soft-grey (#f6f6f6) ground, 1px transparent border, 4px radius (utility tier — slimmer than DoorDash’s 8px), 48px height, 12×14px padding. Stacked label above in 13/400 muted. On focus, ground stays soft-grey but a 2px ink ring fades in.
search-bar — masthead pill search. Soft-grey (#f6f6f6) fill, 9999px radius, 48px height, no border at rest. Single text input with magnifier-glass prefix.
Navigation
masthead — full-width white bar with a thin 1px #eeeeee bottom border, 76px height. Uber Eats wordmark flush left in pure black (Uber Move 24/700 with the green “Eats” suffix). Address input + delivery-time selector centred-left, search bar centred, account / orders / cart utilities flush right with thin 14/500 ink labels. The Uber Eats wordmark is the brand’s only chromatic moment — “Uber” in black, “Eats” in green (#06c167).
sub-nav — slim 56px band beneath the masthead, white fill, horizontally-scrolling category chip row. Pill chips at 32px height with 14/500 ink labels on soft-grey ground. Selected chip flips to ink-on-white-with-border.
category-nav — homepage horizontal scroll of round category tiles (64×64 photo + 14/500 label beneath).
breadcrumb — text-muted (#545454) with › separators, 13/400.
Star Rating
star-rating — single-icon row with numeric. Cards typically render a single black star + “4.7” + “(2,847)” review count in 14/500 ink. PDPs sometimes render the full 5-star spread, all in ink fill. The black-star choice is one of Uber Eats’s most distinctive design tells — no other major delivery brand renders ratings in pure black.
Modals & Toasts
modal — centred dialog over a 60%-opacity ink scrim (heavier than DoorDash’s 50%). White surface, 12px radius, 1px hairline border, modal shadow. Close X anchored top-right.
bottom-sheet — mobile-first cart drawer. White surface, 16px top-radius (corners only), full-width, slides up from bottom with a 4px deep shadow above. Contains cart items + subtotal + black “Go to checkout” pill.
toast — bottom-centre notifications. Dark (#000000) fill, 8px radius, white text, 16×24px padding.
5. Layout Principles
Spacing System
- Base unit: 4px
- Scale:
4 · 8 · 12 · 16 · 20 · 24 · 32 · 40 · 48 · 56 · 64 · 80 · 96 · 128 - Section padding (vertical): 64–96px between major bands; 128px on the editorial bands (Uber One landing, “Why Uber Eats”)
- Card internal padding: 0 around the store-card image, 12px below for metadata; 12px for item-cards; 24px for PDP cart-summary
- Gutters: 16px between store tiles in grid view; 16px between item-cards on PDP; 96–128px between major page bands
Grid & Container
- Max content width: 1280px centred
- Homepage: address+search masthead, then category chips (horizontal scroll), then store grid 4-up, then editorial bands
- Search results: 4-column store grid at desktop with 16px gutters; 3-up at tablet; 2-up at mobile
- Store PDP: 2-column with menu list left (~64%), sticky cart-summary right (~32%); menu list groups items by category section
- Footer: 4-column link list at desktop with white ground and 1px top border
Whitespace Philosophy
Uber Eats gives editorial bands moderate-to-generous breath — 64–96px between sections, 128px on Uber One bands. Inside each band, density is moderate — store grids run 4 across with 16px gutters. The visual rhythm is address+search masthead → category scroll → store grid → editorial band → footer — a streamlined, less-funnel-shaped page than DoorDash because Uber Eats assumes you’re already in the system.
Section Cadence
Uber Eats alternates between white bands (default body, store grids, store PDPs) and dark Uber One bands (#000000 ground with green wordmark). The dark band is the only chromatic rupture in the otherwise white-and-black palette — Uber Eats uses it to spotlight Uber One subscriptions exactly once per page, with rare exceptions for editorial moments.
6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| Micro | 2px | Dense table corners |
| Small | 4px | Bestseller / “Most popular” tags, text-input fields, micro-badges |
| Card | 8px | Store tiles, item cards, dropdowns |
| Featured | 12px | Modal containers |
| Hero | 16px | Hero promo bands, bottom-sheet (top corners only) |
| XXL | 24px | Editorial moments, larger feature cards |
| Pill | 9999px | CTAs, search bar, address input, category chips, favorite icon button |
There are no compound radii in mainline UI except the bottom-sheet on mobile, which uses 16px 16px 0 0 (top corners only). Form text-inputs at 4px are slimmer than the 8px cards — chosen to read utility-coded.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 — Flat | no shadow | Body, masthead, footer, all editorial bands (~95% of surfaces) |
| 1 — Hover Card | rgba(0,0,0,0.08) 0 4px 12px | Store tiles on hover, item cards on hover, dropdowns |
| 2 — Modal | rgba(0,0,0,0.18) 0 8px 24px | Centred dialogs |
| 3 — Bottom Sheet | rgba(0,0,0,0.24) 0 -4px 16px | Mobile cart drawer (shadow above) |
| 4 — Scrim | rgba(0,0,0,0.6) | Modal backdrop — heavier than DoorDash’s 0.5 |
Shadow Philosophy
Uber Eats stays mostly flat. Depth comes from monochromatic discipline (the pure black voltage that anchors every conversion moment) and the photographic contrast of seller-supplied food imagery. Hover-card shadow is a single-layer neutral grey — no atmospheric multi-layer composition. Modal shadow is slightly heavier (18% vs DoorDash’s 16%) because the heavier scrim demands a more confident dialog presence. The brand position: clarity comes from the black voltage and monochromatic discipline, not from atmospheric warmth.
8. Interaction & Motion
Easing
- Standard:
cubic-bezier(0.4, 0, 0.2, 1)— default for hover, focus - Emphasized:
cubic-bezier(0.2, 0, 0, 1)— modal entry, bottom-sheet slide
Durations
| Bucket | Value | Use |
|---|---|---|
| Fast | 150ms | Hover colour swap (CTA bg lift), focus ring fade-in |
| Standard | 240ms | Card hover lift + image scale, modal enter |
| Slow | 320ms | Hero carousel slide, bottom-sheet slide-up |
Per-Component Recipes
- CTA hover: background transitions from
#000000to#1f1f1fover 150ms — a slight lift, almost imperceptible. Uber Eats’s CTA hover is more subtle than DoorDash’s because the pure black already commands max contrast. - CTA press: deepens to
#3d3d3dfor 150ms on:active. - Store card hover: image scales 1.0 → 1.03 inside its rounded clip + caption translateY(2px → 0) over 240ms.
- Item card hover: card lifts with a 4px shadow + photo scales 1.03 over 240ms.
- Address autocomplete: dropdown fades in + 4px slide-down over 200ms. Suggestion items highlight on hover with soft-grey (
#f6f6f6) ground. - Address-input focus: 2px ink ring fades in over 200ms; ground stays soft-grey.
- Bottom-sheet slide: cart drawer translates from
translateY(100%)to0over 320ms emphasized. - Modal enter: scrim fades in over 200ms (heavier opacity reach), dialog translates from
translateY(8px) opacity(0)to0/1over 240ms emphasized. - Heart favorite: heart fills solid black (no pulse — Uber Eats avoids celebratory animation) over 200ms.
Page Transitions
Page-to-page navigation uses no transition — links fire a hard navigation. Uber Eats prioritises perceived speed.
Reduced Motion
Respects prefers-reduced-motion: reduce. Card image scale suppresses (only shadow remains). Modal slide degrades to opacity-only. Bottom-sheet slide flattens to instant.
9. Accessibility & A11y
Contrast Pairs
| Pair | Ratio | Level |
|---|---|---|
| #000000 ink on #ffffff canvas | 21.0 | AAA (maximum) |
| #ffffff on #000000 CTA | 21.0 | AAA (maximum) |
| #000000 link on #ffffff | 21.0 | AAA |
| #545454 muted on #ffffff | 7.5 | AAA |
| #06c167 Uber One green on #000000 | 6.6 | AA |
| #06c167 free-delivery on #ffffff | 2.9 | fails AA — Uber Eats compensates by always pairing with text bold weight 500+ at 14px+ and adjacency to the icon mark |
| #ffc043 warning yellow on #000000 | 12.0 | AAA |
The green-on-white free-delivery tag is the lowest contrast pair at 2.9 — failing AA at standard sizes. Uber Eats compensates by (a) always rendering free-delivery copy alongside the delivery-fee row where it gains adjacency, (b) pairing it with the Uber One badge mark in interface chrome, and (c) using bold weight 500+ at 14px+. Screen-readers always get the explicit “Free delivery” copy.
The black-on-white pair on body and CTA is the maximum possible contrast (21.0) — Uber Eats’s monochromatic discipline guarantees AAA on every primary surface.
Focus Indicators
Focus ring is 2px solid #000000 (pure black) with 2px outline-offset. Buttons, inputs, and links all gain the black ring on :focus-visible. Uber Eats keeps focus on the brand colour because pure black already commands max contrast on every surface — extending to focus reinforces the brand voltage.
ARIA Patterns
- Address input:
role="combobox"witharia-expanded,aria-controlslinked to autocomplete listbox. - Search bar:
role="search". Input hasaria-label="Search for restaurants and cuisines". - Store card: entire tile wrapped in
<a>with verbosearia-label— “Pizza Hut, 4.7 stars, 2,847 reviews, 20–30 minute delivery, $1.99 delivery fee, Uber One eligible”. - Favorite heart:
aria-pressedto communicate save state. Label: “Add to favorites” → “Remove from favorites”. - Star rating: text-equivalent (
aria-label="4.7 out of 5 stars based on 2,847 reviews"). - Bestseller tag:
aria-label="Most popular menu item". - Bottom-sheet cart drawer:
role="dialog"witharia-modal="true"and focus-trap. - Uber One band: standard region landmark.
Keyboard Navigation
- Masthead: Tab moves logo → address input → delivery-time selector → search → utilities → cart
- Address input: arrow keys navigate the autocomplete dropdown; Enter selects; Esc dismisses
- Store grid: Tab through tiles in document order; favorite heart is its own tab stop
- Store PDP: Tab through menu sections → items → “Add to cart” → cart drawer
- Bottom-sheet: focus traps inside the dialog; Esc closes
Screen Reader Hints
Verbose aria-label on store cards (delivery time, fee, Uber One eligibility). Free-delivery tag announces “Free delivery included” to compensate for the colour-only signalling. Uber Eats wordmark uses aria-label="Uber Eats" so screen-readers announce it as one word despite the bicolour treatment.
Reduced Motion
All transitions degrade to opacity-only. Card image scale suppresses. Heart favorite becomes instant fill. Bottom-sheet slide flattens to instant.
10. Responsive Behavior
Breakpoints
| Name | Width | Key Changes |
|---|---|---|
| Mobile | <600px | Masthead collapses to logo + cart + hamburger; address input drops to a tappable address pill that opens a full-screen drawer; store grid 1-up or 2-up; PDP cart becomes a sticky bottom-sheet |
| Tablet | 600–1024px | Full masthead with address + search; store grid 2-up or 3-up |
| Desktop | 1024–1280px | Sub-nav with category chips; store grid 4-up |
| Wide | 1280–1440px | Content caps at 1280px; store grid 4-up with extra side breath |
Touch Targets
- Primary CTAs: 48px height — meets AAA
- Address input: 56px (mobile drawer) / 40–48px (desktop masthead)
- Search bar: 48×48px
- Favorite heart on cards: 40×40px
- Store tile: entire 320×280px tile is tappable
- Category chips: 32px height — at the AA minimum
Collapsing Strategy
- Masthead: utilities (orders, account) hide first; only logo + address pill + cart + hamburger remain at <600px
- Address input: collapses to a 32px-tall ink pill on mobile that opens a full-screen drawer when tapped
- Store grid: 4 → 3 → 2 → 1 (single-column at very narrow widths); 16px gutters compress to 12px → 8px
- PDP: 2-column splits to single-column stack at <1024px; cart-summary becomes a sticky bottom-sheet
- Uber One band: stays full-width but reduces vertical padding 64 → 48 → 32
Image Behavior
Store-card images use aspect-ratio: 16/9 with object-fit: cover. Item-card photos use aspect-ratio: 1/1 at 80×80px (slightly larger than DoorDash’s 64×64 because Uber Eats leans into food-photo emphasis). PDP main hero supports lightbox click on mobile.
Container Queries
Used in the PDP cart-summary: when the right rail narrows below ~340px, item-quantity controls collapse to compact +/- chips.
11. Content & Voice
Tone
Direct, system-coded, helpful. Uber Eats’s voice is “the operating system that already knows where you are and what you want.” Headlines lead with capability (“Order food online”, “Discover new favourites”) rather than urgency or discount. The brand consistently positions Uber Eats as the on-demand layer over everything you eat — speed is implicit, breadth is the headline.
Microcopy Patterns
- Button verbs: “Sign in”, “Get the app”, “Add to cart”, “Place order”, “Continue”, “Go to checkout” — outcome-named, but slightly drier than DoorDash’s “Find Food”
- Error message recipe: brief + neutral — “We couldn’t process that card. Try a different one.”
- Success confirmations: temporal — “Your order is on the way · ETA 22 min”
- Field labels: short and direct — “Email”, “Phone”, “Apt or floor”
- Stock urgency: “Only 2 left” — minimal urgency framing; Uber Eats avoids hard-sell language
Empty States
Empty cart: “Your cart is empty. Browse restaurants near you.” — minimal, no exclamation.
Empty favorites: “You haven’t favorited anything yet. Tap the heart on any restaurant to save it for later.”
Empty search: “No results for [query]. Try a different cuisine or check your spelling.”
No address: “Enter your delivery address to see what’s available” — names the funnel’s first step.
CTA Verb Conventions
- Primary: “Sign in” (top-right), “Get the app” (mobile prompt), “Add to cart”, “Go to checkout”, “Place order”, “Continue”
- Save: “Add to favorites” — heart-first vocabulary
- Tertiary: “View menu”, “See all”, “Show more”, “View store”
- Avoided: “Submit”, “Click here”, “Buy now” (Uber Eats uses precise outcome verbs)
- Distinctive: “Place order” as the final-checkout verb — Uber Eats uses this where DoorDash uses “Checkout” or “Place your order”
12. Dark Mode & Theming
Public storefront stays light. Uber Eats’s web is light-only. The mobile app respects system dark mode (deep neutral surface, white text, green Uber One unchanged). Uber’s parent app has had a polished dark mode since 2018, but Uber Eats web has not adopted it.
The lone “darker surface” inside the page is the Uber One band (#000000 ground with green wordmark), which spotlights the premium subscription rather than serving as a theme variant.
If the brand were to ship a web dark mode, the swap would be straightforward given the monochromatic discipline:
bg: '#0a0a0a'(near-black ground, not pure)surface: '#1a1a1a'(cards lift slightly above ground)text: '#ffffff'(pure white for max AAA)brand: '#ffffff'(CTAs flip to white-on-black)border: '#2a2a2a'green: '#06c167'(unchanged — already designed for dark backgrounds)
13. Lineage & Influences
Uber Eats’s visual lineage runs through three traditions: system-design discipline (Uber’s parent app rebrand of 2018, led by Wolff Olins, established the pure-black-and-white discipline that Uber Eats inherits — system-app aesthetics over retail-storefront warmth); Swiss modernist sans typography (Uber Move’s geometric humanist sans roots trace through Helvetica, Akzidenz-Grotesk, and the DIN family — clean, neutral, transit-system-coded); and on-demand-delivery-app conventions (address input, store-card grid, food photography — pioneered by Postmates and Seamless, refined by Uber Eats and DoorDash).
The 2018 brand refresh paired Uber’s existing pure-black-and-white discipline with the custom Uber Move typeface (commissioned from MCKL). The pre-2018 Uber wordmark used a custom geometric face; post-2018 it sits in Uber Move with the green “Eats” suffix on Uber Eats specifically — Uber Eats kept the parent black-and-white palette but added #06c167 Uber One green as the singular accent.
What Uber Eats rejects: warm neutrals, multi-colour brand systems, photo-heavy editorial layouts, expressive display typefaces, atmospheric shadows, exclamation-point voice, and any chromatic warmth that would dilute the system-app continuity with the parent rides app. The brand position is operating-system clarity — Uber Eats wants to feel like a transit console for food, not a retail storefront.
Influences:
- Uber rides app (2018 rebrand) — pure-black-and-white discipline, uber.com
- Wolff Olins — 2018 Uber brand refresh agency
- MCKL / Jeremy Mickel — Uber Move typeface, mckltype.com
- Postmates — pre-2020 delivery-marketplace template (acquired by Uber 2020)
- Helvetica / Akzidenz-Grotesk — Swiss modernist sans lineage
- Apple iOS HIG — system-app design conventions
14. Do’s and Don’ts
Do
- Anchor the brand on pure black (
#000000) for the wordmark, every primary CTA, ratings, focus ring - Use Uber Move with aggressive negative tracking (-2px) on hero display headlines
- Render the Uber Eats wordmark as bicolour: “Uber” in black, “Eats” in green (
#06c167) - Use 9999px pill CTAs at 48px height with 16/500 (medium, NOT bold) white text on black
- Use lifestyle 16:9 food photography with
object-fit: coveron store cards - Render star ratings in pure black — never gold, never red-orange
- Keep tags neutral (soft-grey ground, ink text) — never coloured surfaces
- Reserve green (
#06c167) for Uber One subscription, “Free delivery”, and success states only - Use soft-grey (
#f6f6f6) input chassis with no border at rest — utility hierarchy - Put address input in the masthead, not in the hero — brand confidence reads as “you’re already in the system”
- Use tabular numerals on every price, fee, ETA, distance
Don’t
- Don’t introduce a second brand colour beyond black + green-accent — no red, no warm tints
- Don’t use cool greys with warm undertones — Uber Eats commits to neutral pure black
- Don’t put button CTAs at 700 (bold) — Uber Eats uses 500 (medium) for the system-app feel
- Don’t render star ratings in yellow/gold or red — pure black is the signature
- Don’t use coloured tag surfaces (red, orange, amber) — stay monochromatic
- Don’t put the address input in the hero band — it lives in the masthead
- Don’t enable
ss01or stylistic sets — Uber Move’s defaults are already clean - Don’t use exclamation marks gratuitously — the voice is system-app neutral
- Don’t add atmospheric multi-layer shadows — Uber Eats stays single-layer flat
- Don’t break visual continuity with the Uber rides app — same Uber Move, same black-pill CTAs, same soft-grey input chassis
15. Agent Prompt Guide
Quick Color Reference
Canvas: #ffffff
Ink: #000000
Brand Hover: #1f1f1f
Brand Active: #3d3d3d
Surface Soft: #f6f6f6
Surface Strong:#eeeeee
Border: #eeeeee
Muted: #545454
Soft: #757575
Uber One Green:#06c167
Free Delivery: #06c167
Warning Yellow:#ffc043
Danger Red: #e11900Example Component Prompts
- “Create an Uber Eats Add to cart button: a 48px-tall pill (9999px radius) with pure black (
#000000) fill, white text in Uber Move Text 16/500 (medium, NOT bold), 14×24px padding. Hover lifts to#1f1f1f. Active to#3d3d3d.” - “Build an Uber Eats homepage masthead: full-width white bar with a 1px
#eeeeeebottom border, 76px height. Uber Eats wordmark flush left in Uber Move 24/700 — ‘Uber’ in black + ‘Eats’ in green (#06c167). Address input + delivery-time selector centred-left as a soft-grey (#f6f6f6) pill (48px height, no border at rest), with a black map-pin prefix and placeholder ‘Enter delivery address’. Search bar centred. ‘Sign in’ / ‘Get the app’ / cart utilities flush right in 14/500 ink.” - “Design an Uber Eats store card: white surface, 8px radius, no border (depth comes from hover-shadow only), 16:9 hero with
object-fit: cover(lifestyle food photo), heart icon top-right (default outline ink, fills solid black when favorited), Uber One pill bottom-right of image when applicable, restaurant name in Uber Move Text 16/700 ink, single black star + ‘4.7’ + ‘(2,847)’ review count in 14/500 muted, ‘20–30 min’ delivery time in 14/400 ink, ‘$1.99 delivery fee’ in 14/400 muted (or green ‘#06c167’ ‘Free delivery’ when applicable).” - “Build an Uber Eats item card on a store PDP: white surface, 8px radius, 1px
#eeeeeeborder, 12px padding, two-column layout. Left: item name in 16/600 ink, 2-line description in 14/400 muted, price in 14/500 ink withtnum. Right: 80×80 square photo with 8px radius andobject-fit: cover. Optional ‘Most popular’ tag above the name on soft-grey (#f6f6f6) ground with ink text in 12/500. On hover, 4px shadow lift.” - “Create an Uber One band: full-width pure black (
#000000) ground, 64px vertical padding. Uber One wordmark in green (#06c167) Uber Move 32/700, white body copy in 18/400 (‘Free delivery on eligible orders, plus 5% off’), and a white pill CTA with black text in 16/500 (‘Try Uber One free for one month’).” - “Design an Uber Eats hero band: soft-grey (
#f6f6f6) ground, 24px radius, 64×80px padding. Display headline in Uber Move 64/700 with -2px tracking — ‘Order food online’. Sub-copy in 18/400 ink. Black pill CTA anchored bottom-left in 16/500 — ‘Get started’.”
Iteration Guide
- Start with pure black and white. If your page has warm ink (
#191919) or off-white floor, it isn’t Uber Eats. The signature is#ffffff+#000000exactly. - One brand voltage: black. Plus a single green accent (
#06c167) reserved for Uber One and free-delivery. No third colour. - Uber Move with aggressive negative tracking on display. -2px on hero, -1px on page-title. Without it, headlines read as generic geometric sans.
- Button CTAs at 16/500 (medium, NOT bold). This is the most distinctive choice — most retail puts buttons at 700; Uber Eats uses 500 because the pure black already commands attention.
- Star ratings in pure black. Yellow/gold reads Amazon. Red-orange reads DoorDash. Black is Uber Eats.
- Tags stay neutral. Soft-grey ground + ink text. No coloured surfaces.
- Address input lives in the masthead, not hero. Brand confidence: “you’re already in the system.”
- Use Uber One green sparingly. Only on Uber One chrome, “Free delivery” tags, and success states. Never as a brand fill.
Drop uber-eats into your project, then ship the actual sections in an afternoon.
1 · install design
npx design-md add uber-eats 2 · ship landing page
npx agentkit init --design uber-eats light marketplace
DoorDash
Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant…
Docs
Install
DoorDash
webdesignhot
light marketplace
Grubhub
Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — t…
Docs
Install
Grubhub
webdesignhot