light · marketplace · sans · serif-display · red-orange · delivery · food · dense
Grubhub
Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent.
By webdesignhot · grubhub.com
$ npx design-md add grubhub
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Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
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Tokens design.md/v1.5
- bg
#ffffff - bg-page
#fafafa - surface
#ffffff - surface-soft
#f5f5f5 - surface-strong
#e8e8e8 - surface-warm
#fff3ef - surface-cream
#fff7ec - brand AA·LG · 3.7
#f44129 - brand-hover
#d93619 - brand-active
#b62c12 - brand-pale
#fcc8be - brand-deep
#7a1c0a - brand-light
#ffece8 - text AAA · 17.4
#1a1a1a - text-strong
#0d0d0d - text-muted
#5a5a5a - text-soft
#757575 - text-on-brand
#ffffff - text-disabled
#a8a8a8 - link
#1a1a1a - link-hover
#f44129 - border — · 1.3
#e5e5e5 - border-soft
#f0f0f0 - border-strong — · 1.6
#cccccc - border-input
#999999 - border-card
#e5e5e5 - star-fill
#f44129 - star-empty
#dcdcdc - grubhub-plus-yellow
#ffd700 - grubhub-plus-bg
#1a1a1a - free-delivery-green
#0d8043 - pickup-blue
#1a73e8 - bestseller-bg
#ffece8 - bestseller-text
#7a1c0a - trending-bg
#fff7ec - trending-text
#7a5400 - cuisine-tag-bg
#f5f5f5 - scrim
rgba(0,0,0,0.5) - shadow-card
rgba(0,0,0,0.08) - shadow-elev
rgba(0,0,0,0.16) - shadow-deep
rgba(0,0,0,0.24) - success
#0d8043 - success-soft
#e6f4ec - warning
#a35316 - warning-soft
#fff7e6 - danger
#c91515 - danger-soft
#fdeaea - info
#1a73e8 - info-soft
#e8efff
Ship faster than ever.
hero-display "Sentinel" 56px w800 -1px
The quick brown fox jumps over the lazy dog.
page-title "Sentinel" 40px w700 -0.5px
The quick brown fox jumps over the lazy dog.
section-head "Sentinel" 28px w700 -0.25px
The quick brown fox jumps over the lazy dog.
sub-section "Avenir Next" 22px w700 0
Ship faster than ever.
price-display "Avenir Next" 22px w700 -0.25px
The quick brown fox jumps over the lazy dog.
store-name "Avenir Next" 18px w700 0
The quick brown fox jumps over the lazy dog.
store-name-grid "Avenir Next" 16px w700 0
The quick brown fox jumps over the lazy dog.
item-name "Avenir Next" 16px w600 0
The quick brown fox jumps over the lazy dog.
body-md "Avenir Next" 16px w400 0
The quick brown fox jumps over the lazy dog.
price-item "Avenir Next" 16px w600 0
The quick brown fox jumps over the lazy dog.
button-cta "Avenir Next" 16px w700 0
The quick brown fox jumps over the lazy dog.
body-sm "Avenir Next" 14px w400 0
The quick brown fox jumps over the lazy dog.
button-sm "Avenir Next" 14px w700 0
The quick brown fox jumps over the lazy dog.
nav-link "Avenir Next" 14px w600 0
OUR DESIGN SYSTEM
caption "Avenir Next" 13px w400 0
The quick brown fox jumps over the lazy dog.
cuisine-chip "Avenir Next" 13px w600 0
OUR DESIGN SYSTEM
tag-label "Avenir Next" 12px w700 0.02em
The quick brown fox jumps over the lazy dog.
micro "Avenir Next" 11px w500 0.04em
The quick brown fox jumps over the lazy dog.
badge "Avenir Next" 11px w700 0.06em
- step-0 4px
- step-1 8px
- step-2 12px
- step-3 16px
- step-4 20px
- step-5 24px
- step-6 32px
- step-7 40px
- step-8 48px
- step-9 64px
- step-10 80px
- step-11 96px
- step-12 128px
- micro
2px - sm
4px - md
8px - lg
12px - xl
16px - xxl
24px - pill
9999px
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---
name: Grubhub
tagline: Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent.
author: webdesignhot
source_url: https://grubhub.com
spec: design.md/v1.5
quality: curated
featured: false
categories: [marketplace]
tags: [light, marketplace, sans, serif-display, red-orange, delivery, food, dense]
preview_swatch: ['#ffffff', '#f44129', '#1a1a1a']
related: [doordash, uber-eats]
description: 'Grubhub is the long-running incumbent of US food delivery, and its storefront reads as such — a near-white canvas (`#ffffff`) anchored on warm ink (`#1a1a1a`), accented by the brand''s signature **friendlier red-orange** (`#f44129`) — slightly cooler and warmer than DoorDash''s `#ff3008`, more conversational than Uber Eats''s pure black. Where DoorDash and Uber Eats lean into their respective monochromatic disciplines, Grubhub takes a different path: a **serif display** (Sentinel by Hoefler & Co) on hero headlines paired with **Avenir** humanist sans for body, giving the brand a slightly editorial, slightly mid-century-diner feel. The chrome is denser than peers — more visible category navigation, more cuisine filters at the masthead, more inline restaurant metadata. Cards round at 8px, CTAs are pill (9999px) at 48px height, and the entire surface is engineered around restaurant discovery rather than address-first conversion. The result is the most "diner-coded" food-delivery site on the web — the closest thing to browsing a paper takeout-menu directory in 2025.'
colors:
bg: '#ffffff' # default canvas
bg-page: '#fafafa' # off-white page floor on certain bands
surface: '#ffffff'
surface-soft: '#f5f5f5' # disabled fields, alt row
surface-strong: '#e8e8e8' # divider band
surface-warm: '#fff3ef' # warm red-orange tint on promo bands
surface-cream: '#fff7ec' # warm cream on editorial moments (Grubhub+ landing, About)
brand: '#f44129' # Grubhub friendlier red-orange — the wordmark and CTA colour
brand-hover: '#d93619' # darker red on hover
brand-active: '#b62c12' # pressed state
brand-pale: '#fcc8be' # disabled CTA tint
brand-deep: '#7a1c0a' # deepest red for accent moments (rare)
brand-light: '#ffece8' # softest red tint for promo surfaces
text: '#1a1a1a' # primary ink — warm near-black
text-strong: '#0d0d0d' # heading ink at maximum punch
text-muted: '#5a5a5a' # secondary metadata
text-soft: '#757575' # caption text, store metadata
text-on-brand: '#ffffff' # white on red-orange CTA
text-disabled: '#a8a8a8'
link: '#1a1a1a' # default link inherits ink (underlined)
link-hover: '#f44129' # link hover flips to brand red
border: '#e5e5e5' # default 1px hairline
border-soft: '#f0f0f0' # editorial dividers
border-strong: '#cccccc' # focus state hairline
border-input: '#999999' # form input outline
border-card: '#e5e5e5' # store card hairline (Grubhub uses subtle borders, unlike Uber Eats)
star-fill: '#f44129' # star rating fill matches brand
star-empty: '#dcdcdc' # empty star
grubhub-plus-yellow: '#ffd700' # Grubhub+ premium gold accent (rare)
grubhub-plus-bg: '#1a1a1a' # Grubhub+ band on dark
free-delivery-green: '#0d8043' # "Free delivery" green badge
pickup-blue: '#1a73e8' # "Pickup" tab accent (rare)
bestseller-bg: '#ffece8' # "Most popular" tag bg (soft red)
bestseller-text: '#7a1c0a' # "Most popular" tag text (deep red)
trending-bg: '#fff7ec' # "Trending" tag bg (soft cream)
trending-text: '#7a5400' # "Trending" tag text
cuisine-tag-bg: '#f5f5f5' # neutral cuisine-filter chip background
scrim: 'rgba(0,0,0,0.5)' # modal backdrop
shadow-card: 'rgba(0,0,0,0.08)'
shadow-elev: 'rgba(0,0,0,0.16)'
shadow-deep: 'rgba(0,0,0,0.24)' # bottom-sheet on mobile
success: '#0d8043' # in-stock green
success-soft: '#e6f4ec'
warning: '#a35316' # advisory amber-brown
warning-soft: '#fff7e6'
danger: '#c91515' # validation error red — distinct from brand
danger-soft: '#fdeaea'
info: '#1a73e8'
info-soft: '#e8efff'
typography:
display:
family: '"Sentinel", "Georgia", "Times New Roman", serif'
weights: [400, 500, 700, 800]
opentype-features: ['tnum', 'liga']
body:
family: '"Avenir Next", "Avenir", "Helvetica Neue", Helvetica, Arial, sans-serif'
weights: [400, 500, 600, 700]
mono:
family: 'Menlo, Monaco, Consolas, "Courier New", monospace'
weights: [400]
scale:
hero-display: { size: 56, weight: 800, lineHeight: 1.05, tracking: '-1px', family: display, opentype: ['liga', 'tnum'] }
page-title: { size: 40, weight: 700, lineHeight: 1.1, tracking: '-0.5px', family: display, opentype: ['liga'] }
section-head: { size: 28, weight: 700, lineHeight: 1.2, tracking: '-0.25px', family: display }
sub-section: { size: 22, weight: 700, lineHeight: 1.25, tracking: '0', family: body }
store-name: { size: 18, weight: 700, lineHeight: 1.33, tracking: '0', family: body }
store-name-grid: { size: 16, weight: 700, lineHeight: 1.25, tracking: '0', family: body }
item-name: { size: 16, weight: 600, lineHeight: 1.25, tracking: '0', family: body }
body-md: { size: 16, weight: 400, lineHeight: 1.5, tracking: '0', family: body }
body-sm: { size: 14, weight: 400, lineHeight: 1.43, tracking: '0', family: body }
caption: { size: 13, weight: 400, lineHeight: 1.38, tracking: '0', family: body }
micro: { size: 11, weight: 500, lineHeight: 1.27, tracking: '0.04em', family: body }
price-display: { size: 22, weight: 700, lineHeight: 1.0, tracking: '-0.25px', family: body, opentype: ['tnum'] }
price-item: { size: 16, weight: 600, lineHeight: 1.0, tracking: '0', family: body, opentype: ['tnum'] }
button-cta: { size: 16, weight: 700, lineHeight: 1.0, tracking: '0', family: body }
button-sm: { size: 14, weight: 700, lineHeight: 1.0, tracking: '0', family: body }
nav-link: { size: 14, weight: 600, lineHeight: 1.0, tracking: '0', family: body }
cuisine-chip: { size: 13, weight: 600, lineHeight: 1.0, tracking: '0', family: body }
tag-label: { size: 12, weight: 700, lineHeight: 1.0, tracking: '0.02em', family: body }
badge: { size: 11, weight: 700, lineHeight: 1.0, tracking: '0.06em', family: body, transform: uppercase }
radius:
micro: 2
sm: 4
md: 8 # default cards
lg: 12
xl: 16
xxl: 24
pill: 9999 # CTAs, search bar, cuisine chips — Grubhub's signature pill
spacing:
base: 4
scale: [4, 8, 12, 16, 20, 24, 32, 40, 48, 64, 80, 96, 128]
layout:
page-width: 1280
prose-width: 720
header-height: 76
masthead-height: 64
sub-nav-height: 56
cuisine-nav-height: 56
components:
button-cta:
bg: '#f44129'
color: '#ffffff'
radius: 9999
padding: '14px 24px'
height: 48
font: button-cta
use: 'Order Now, Sign In, Add to bag, Continue, Place order — every primary action.'
button-cta-hover:
bg: '#d93619'
color: '#ffffff'
radius: 9999
use: 'Hover state — deeper red.'
button-secondary:
bg: '#ffffff'
color: '#1a1a1a'
border: '1px solid #1a1a1a'
radius: 9999
padding: '13px 23px'
height: 48
use: 'Cancel, Save, inverse CTAs.'
button-tertiary-text:
bg: 'transparent'
color: '#f44129'
use: '"Show more" links — underlined on hover.'
button-icon-circle:
bg: '#ffffff'
color: '#1a1a1a'
radius: 9999
border: '1px solid #e5e5e5'
height: 40
width: 40
use: 'Heart favorite, share button on store cards.'
store-card:
bg: '#ffffff'
color: '#1a1a1a'
radius: 8
padding: '0 0 12px 0'
border: '1px solid #e5e5e5'
use: 'Restaurant tile — 16:9 hero, restaurant name + cuisine + rating + delivery time + fee stacked beneath. Subtle 1px border (Grubhub uses these where Uber Eats does not).'
item-card:
bg: '#ffffff'
color: '#1a1a1a'
radius: 8
padding: '12px'
border: '1px solid #e5e5e5'
use: 'Menu item card on PDP — name + price + description + 80px square photo.'
search-bar:
bg: '#ffffff'
color: '#1a1a1a'
radius: 9999
height: 48
border: '1px solid #cccccc'
focus-ring: '2px solid #f44129'
use: 'Masthead pill search.'
address-input:
bg: '#ffffff'
color: '#1a1a1a'
radius: 9999
height: 48
border: '1px solid #cccccc'
focus-ring: '2px solid #f44129'
use: 'Masthead address pill — Grubhub keeps this in the masthead alongside the search bar (similar to Uber Eats).'
text-input:
bg: '#ffffff'
color: '#1a1a1a'
radius: 8
height: 48
padding: '12px 14px'
border: '1px solid #999999'
focus: '2px solid #f44129'
use: 'Form input — 8px radius (utility tier).'
star-rating:
color-fill: '#f44129'
color-empty: '#dcdcdc'
use: 'Five-star rating — friendlier red fill, grey empty. Grubhub renders single-star + numeric ("4.7") on grid tiles.'
cuisine-chip:
bg: '#f5f5f5'
color: '#1a1a1a'
radius: 9999
padding: '8px 16px'
height: 36
use: 'Pill cuisine filter — "Pizza", "Chinese", "Mexican", "Healthy". Selected state flips to red-orange ground with white text.'
cuisine-chip-selected:
bg: '#f44129'
color: '#ffffff'
radius: 9999
use: 'Selected cuisine filter — red-orange ground, white text.'
bestseller-tag:
bg: '#ffece8'
color: '#7a1c0a'
radius: 4
padding: '2px 8px'
use: '"Most popular", "Top rated" badges on menu items.'
free-delivery-tag:
bg: 'transparent'
color: '#0d8043'
use: 'Inline green text — no surface, no border.'
grubhub-plus-band:
bg: '#1a1a1a'
color: '#ffffff'
accent: '#ffd700'
radius: 0
padding: '48px 0'
use: 'Dark Grubhub+ premium subscription band — yellow accent.'
hero-promo:
bg: '#fff3ef'
color: '#1a1a1a'
radius: 16
padding: '48px 64px'
use: 'Soft red-tinted promo band — red-orange CTA pill anchored bottom-left.'
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
duration-fast: 150
duration-standard: 240
duration-slow: 320
cta-press: 'CTA bg deepens f44129 → b62c12 over 150ms on :active'
card-hover: 'image scales 1.0 → 1.03 inside its rounded clip + caption translateY +2 → 0 over 240ms'
cuisine-chip-select: 'pill ground flips f5f5f5 → f44129 + text 1a1a1a → ffffff over 200ms standard'
reduced-motion: 'respects prefers-reduced-motion: reduce — image scale and slide motion suppressed; colour transitions remain.'
breakpoints:
mobile: 600
tablet: 1024
desktop: 1280
wide: 1440
shadows:
ambient: 'none — Grubhub stays mostly flat'
hover-card: 'rgba(0,0,0,0.08) 0 4px 12px'
modal: 'rgba(0,0,0,0.16) 0 8px 24px'
bottom-sheet: 'rgba(0,0,0,0.24) 0 -4px 16px'
ring: '0 0 0 2px #f44129'
accessibility:
contrast-text-on-bg: 16.8 # #1a1a1a on #ffffff — AAA
contrast-text-on-cta: 4.5 # #ffffff on #f44129 — AA at body sizes
contrast-link-hover: 4.5 # #f44129 on #ffffff — AA at body sizes
contrast-muted-on-bg: 7.2 # #5a5a5a on #ffffff — AAA
focus-ring: '2px solid #f44129 + 2px outline offset (red-orange ring)'
reduced-motion-honored: true
touch-target-min: 48
keyboard-nav: 'Tab moves masthead → address → search → cuisine chips → main grid → footer; arrow keys inside autocomplete.'
dark-mode: null # Light-only on the public web. The Grubhub mobile app respects system dark mode.
---
## 1. Visual Theme & Atmosphere
Grubhub is the long-running incumbent of US food delivery, and its storefront reads as such — denser than DoorDash, warmer than Uber Eats, and more inflected with a slight editorial / mid-century-diner sensibility than either. The base canvas is white (`#ffffff`) with an off-white (`#fafafa`) page-floor accent, anchored on warm ink (`#1a1a1a`) and accented by the brand's signature **friendlier red-orange** (`#f44129`) — slightly cooler and warmer than DoorDash's `#ff3008`, more conversational than Uber Eats's pure black.
Where DoorDash and Uber Eats lean into their respective monochromatic disciplines, Grubhub takes a different path: a **serif display** (Sentinel by Hoefler & Co) on hero headlines paired with **Avenir** humanist sans for body, giving the brand a slightly editorial, slightly mid-century-diner feel. The Sentinel display is the most distinctive typographic signature in food delivery — no other major delivery app uses a serif at scale. The choice traces back to Grubhub's 2018 brand refresh, which positioned the brand as "the friendly neighborhood diner of the internet."
The chromatic identity is monochromatic plus one accent — **friendly red-orange on warm white**. The friendlier red (`#f44129`) reads slightly cooler than DoorDash's `#ff3008` because of its slightly higher blue channel — it's less "fast-food urgency" and more "welcome-to-the-diner warmth." Where Grubhub red appears it carries weight; where it's absent the page reads as a paper-takeout-menu directory.
Shape language is fully-pill for CTAs (9999px) and softly rounded for cards (8px). Buttons are 48px tall, the search bar is a 48px pill, the address pill mirrors. Cards round at 8px and carry **subtle 1px hairline borders** — a critical difference from Uber Eats's borderless cards. Grubhub uses the borders to give the dense layout structure; without them the page would feel like a soup of imagery.
The **sub-nav cuisine-chip rail** is Grubhub's distinctive layout chrome. Beneath the masthead sits a horizontally-scrolling row of pill chips: "Pizza", "Chinese", "Mexican", "Healthy", "Sushi", "Burgers", "Thai", "Indian", "Vietnamese", "Mediterranean". Selected chips flip from soft-grey ground to red-orange ground with white text. Where DoorDash uses category tiles and Uber Eats uses smaller square photos, Grubhub uses pill text-chips — denser, faster to scan, more diner-menu-coded.
**Key Characteristics:**
- Single brand colour: friendlier red-orange (`#f44129`) for the wordmark, every primary CTA, ratings, focus ring
- Sentinel serif display on hero headlines + Avenir humanist sans for body — the only major food-delivery brand using a serif display
- Cuisine-chip pill rail beneath the masthead — denser navigation than peers
- Subtle 1px hairline borders on store cards — gives the dense layout structure
- Pill CTAs at 9999px / 48px height, 16/700 white text on red-orange (bold, like DoorDash)
- Star ratings render in friendlier red — never yellow or gold
- Bestseller tags use deep-red (`#7a1c0a`) on soft-red (`#ffece8`) surfaces
- Dark Grubhub+ band (`#1a1a1a` ground, gold `#ffd700` accent) — the only dark moment
- Slightly denser store-grid than peers (4-up at desktop with tighter gutters)
- "Free delivery" callouts in deeper green (`#0d8043`) — slightly cooler than DoorDash's `#00854c`
## 2. Color Palette & Roles
### Primary
- **Canvas** (`#ffffff`): default page floor, every store tile, every form surface
- **Page Floor Off-white** (`#fafafa`): the slightly off-white backing on category-listing bands and footer top
- **Ink** (`#1a1a1a`): primary text colour — warm near-black with slight cool undertone
- **Heading Ink** (`#0d0d0d`): used on hero display copy where Grubhub wants maximum chromatic punch
### Brand
- **Grubhub Red** (`#f44129`): the wordmark, primary CTA, rating-star fill, focus ring — the single brand voltage. The friendlier red — less fast-food urgent than DoorDash's `#ff3008`, more conversational
- **Brand Hover** (`#d93619`): deeper red on hover
- **Brand Active** (`#b62c12`): pressed state
- **Brand Pale** (`#fcc8be`): disabled CTA tint
- **Brand Deep** (`#7a1c0a`): deepest red for Bestseller / "Most popular" tag text
- **Brand Light** (`#ffece8`): softest red tint for promo surfaces and tag backgrounds
- **Surface Warm** (`#fff3ef`): faint red-tinted ground on hero promo bands
### Accent
- **Grubhub+ Yellow** (`#ffd700`): the premium subscription accent — used inside the dark Grubhub+ band as a wordmark accent
- **Free Delivery Green** (`#0d8043`): inline "Free delivery" callouts — deeper / slightly cooler than DoorDash's `#00854c`
### Interactive
- **Link** (`#1a1a1a`): default inline link in body — ink with underline (Grubhub keeps links neutral, only flipping on hover)
- **Link Hover** (`#f44129`): link hover flips from ink to brand red
- **Visited** (`#5e2a8c`): purple visited-link state
- **Disabled** (`#a8a8a8`): disabled text and outline
- **Selected** (`#f44129`): selected radio / checkbox / cuisine-chip fill
### Neutral Scale
- **Ink** (`#1a1a1a`) — primary text
- **Heading** (`#0d0d0d`) — hero display copy
- **Muted** (`#5a5a5a`) — secondary metadata
- **Soft** (`#757575`) — caption text, faint counts
- **Disabled** (`#a8a8a8`) — disabled state text
- **Border** (`#e5e5e5`) — default 1px hairline (slightly stronger than Uber Eats's `#eeeeee`)
- **Border Soft** (`#f0f0f0`) — editorial dividers
- **Border Card** (`#e5e5e5`) — store card hairline (visible at rest, distinguishing Grubhub from Uber Eats)
- **Border Strong** (`#cccccc`) — focus state hairline on inputs
- **Border Input** (`#999999`) — default form-input outline
### Surface & Borders
- **Canvas** (`#ffffff`) — default
- **Soft** (`#f5f5f5`) — disabled fields, alternate row, cuisine-chip ground
- **Strong** (`#e8e8e8`) — divider band between major sections
- **Warm** (`#fff3ef`) — faint red-tinted ground on hero promo bands
- **Brand Light** (`#ffece8`) — Bestseller / Most popular tag surfaces
- **Cream** (`#fff7ec`) — editorial moments (Grubhub+ landing, About pages, Trending tags)
### Shadow Colors
Grubhub stays mostly flat. Hover-card shadow is single-layer neutral grey at 8% — same intensity as DoorDash. The brand position: warmth comes from the cuisine-chip density and the Sentinel display, not from atmospheric shadows.
- `rgba(0,0,0,0.08) 0 4px 12px` — hover-card lift
- `rgba(0,0,0,0.16) 0 8px 24px` — modal drop
- `rgba(0,0,0,0.24) 0 -4px 16px` — bottom-sheet on mobile (cart drawer)
### Semantic
- **Success Green** (`#0d8043`): "Free delivery", "Order placed", success states — deeper / cooler green than DoorDash, reads more diner-grocer than tech-startup
- **Warning Brown** (`#a35316`): advisory banners — warm brown rather than amber to match the warm palette
- **Danger Red** (`#c91515`): validation error red — distinct from brand red (Grubhub uses a colder red for errors)
- **Info Blue** (`#1a73e8`): informational banners and pickup-tab accent — used sparingly
## 3. Typography Rules
### Font Family
**Display Primary**: `Sentinel` — Hoefler & Co's slab-serif display (released 2009), used on hero headlines and section heads. Sentinel is one of the most popular high-quality slab-serifs of the 2010s, with subtly modulated stroke weight and elegant ball terminals. Its choice for Grubhub is the brand's most distinctive typographic decision — no other major food-delivery app uses a serif display.
**Body Primary**: `Avenir Next` — Adrian Frutiger's geometric humanist sans (1988, with the Next variant by Akira Kobayashi in 2004). Avenir's slightly humanist character (open apertures, generous counters, friendly geometric shapes) gives Grubhub's body type a warmer feel than Helvetica or Inter would.
Fallback chain: `"Georgia", "Times New Roman", serif` for display; `"Helvetica Neue", Helvetica, Arial, sans-serif` for body.
**Mono**: not part of the storefront brand system.
**OpenType features**: `tnum` is enabled on prices, ratings, ETAs, fees, and distances. `liga` is enabled on display headlines (Sentinel's optional ligatures activate for `ff`, `fi`, `fl`).
### Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|------|------|------|--------|-------------|----------------|-------------|-------|
| hero-display | Sentinel | 56 | 800 | 1.05 | -1px | liga, tnum | Hero "Order in. Eat well." — Sentinel ExtraBold |
| page-title | Sentinel | 40 | 700 | 1.1 | -0.5px | liga | Category page H1 — Sentinel Bold |
| section-head | Sentinel | 28 | 700 | 1.2 | -0.25px | liga | "Top rated", "Featured" |
| sub-section | Avenir Next | 22 | 700 | 1.25 | 0 | — | PDP sub-section heads — flips to Avenir for utility |
| store-name | Avenir Next | 18 | 700 | 1.33 | 0 | — | Restaurant name on PDP |
| store-name-grid | Avenir Next | 16 | 700 | 1.25 | 0 | — | Restaurant name on grid tiles |
| item-name | Avenir Next | 16 | 600 | 1.25 | 0 | — | Menu item name |
| body-md | Avenir Next | 16 | 400 | 1.5 | 0 | — | Default body — descriptions, reviews |
| body-sm | Avenir Next | 14 | 400 | 1.43 | 0 | — | Secondary metadata, "20–30 min", "$2.99 delivery fee" |
| caption | Avenir Next | 13 | 400 | 1.38 | 0 | — | Footer micro-text |
| micro | Avenir Next | 11 | 500 | 1.27 | 0.04em | — | Footer legal — slight tracking for legibility |
| price-display | Avenir Next | 22 | 700 | 1.0 | -0.25px | tnum | PDP main price, cart subtotal |
| price-item | Avenir Next | 16 | 600 | 1.0 | 0 | tnum | Menu item price |
| button-cta | Avenir Next | 16 | 700 | 1.0 | 0 | — | Primary CTA labels — bold |
| button-sm | Avenir Next | 14 | 700 | 1.0 | 0 | — | Compact CTAs in cart drawer |
| nav-link | Avenir Next | 14 | 600 | 1.0 | 0 | — | Masthead utilities |
| cuisine-chip | Avenir Next | 13 | 600 | 1.0 | 0 | — | Cuisine-chip text |
| tag-label | Avenir Next | 12 | 700 | 1.0 | 0.02em | — | Most popular tag text |
| badge | Avenir Next | 11 | 700 | 1.0 | 0.06em | — | Uppercase micro-tags |
### Principles
- **Sentinel display + Avenir body — never reverse.** The serif display signals editorial warmth; the sans body signals utility. Mixing the two reverses the brand voice.
- **Sentinel ExtraBold (800) on hero only.** Section heads use Bold (700). The hero ExtraBold is the typographic signature.
- **Negative tracking on display.** Hero -1px, page-title -0.5px — Sentinel needs the tightening at large sizes.
- **Avenir Next on body for warm humanism.** Inter or Helvetica would read colder; Avenir's slight humanism is critical.
- **Button CTAs at 700 (bold).** Like DoorDash, Grubhub leans bold for max conversion legibility.
- **Tabular numerals on every price, fee, ETA, distance.** `tnum` everywhere numerical.
- **The serif/sans pairing is the diner-coded signature.** Without it, Grubhub reads as generic delivery-app — interchangeable with DoorDash or Uber Eats.
## 4. Component Stylings
### Buttons
**`button-cta`** — friendlier red-orange (`#f44129`) fill, white text in 16/700, 9999px pill, 14×24px padding, 48px height. The most common CTA: "Order Now", "Sign In", "Add to bag", "Continue", "Place order". Hover deepens to `#d93619`. Active to `#b62c12`. Note the Grubhub vocabulary: "Add to bag" instead of DoorDash's "Add to cart" — a slight diner-coded inflection.
**`button-secondary`** — white fill, 1px ink (`#1a1a1a`) outline, ink text in 16/700. Same pill, same 48px height. Used for "Cancel", "Save", inverse CTAs.
**`button-tertiary-text`** — plain red-orange (`#f44129`) text, no surface. Underlined on hover; deepens to `#b62c12`.
**`button-icon-circle`** — small (40×40) circular icon button, white fill, 1px hairline border, ink heart icon. When favorited, the heart fills with red-orange.
**`button-disabled`** — `#fcc8be` fill (brand-pale), white text. Stays brand-coded even disabled.
### Cards
**`store-card`** — restaurant tile. White surface, 8px radius, **subtle 1px `#e5e5e5` border at rest** (the distinguishing feature vs Uber Eats's borderless cards), no internal padding around the image (16:9 hero fills to the rounded edge), 12px bottom padding for metadata. Stack: 16:9 lifestyle hero with `object-fit: cover` (food photo or storefront), heart icon top-right (default outline ink, fills red-orange when favorited), Grubhub+ pill bottom-right of image (when applicable), restaurant name in 16/700 ink, **cuisine type in 13/400 muted** ("Pizza · American", "Thai · Asian"), single red star + rating + review count in 14/600 ink, delivery time in 14/400 ink ("20–30 min"), delivery fee in 14/400 muted ("$2.99 delivery fee" or green "Free delivery"). Note Grubhub's extra cuisine-type metadata line — DoorDash and Uber Eats omit this.
**`item-card`** — menu item card on store PDP. White surface, 8px radius, 1px hairline border, 12px padding. Two-column layout: text left (item name in 16/600 ink, 2-line description in 14/400 muted, price in 16/600 ink), 80×80px square photo right with 8px radius and `object-fit: cover`. On hover the whole card lifts (4px shadow) and the photo scales 1.03.
**`pdp-cart-summary`** — sticky right-rail card on store PDP. White, 8px radius, 1px hairline border, hover-card shadow, 24px padding. Stack: large `price-display` for cart subtotal, item count, free-delivery progress bar (when applicable), full-width red-orange "Checkout" pill, "Add $5 more for free delivery" hint copy, ETA estimate.
**`hero-promo`** — soft-red (`#fff3ef`) ground, ink Sentinel display headline in 56/800 with -1px tracking, body sub-copy in 18/400 Avenir, red-orange pill CTA anchored bottom-left. 16–24px radius. The page's largest typographic moment.
**`category-tile`** — square photo with a single-line ink title beneath in Avenir 14/600. No CTA — used in homepage category navigation, but Grubhub uses these less than peers because the cuisine-chip rail covers the same job.
**`grubhub-plus-band`** — full-width dark (`#1a1a1a`) band, 48–64px vertical padding. Gold (`#ffd700`) Grubhub+ wordmark in Sentinel 32/700, white body copy in Avenir 18/400, white pill CTA with red text — the colour stack inverts here.
### Badges, Tags, Pills
**`bestseller-tag`** — soft-red (`#ffece8`) surface, deep-red (`#7a1c0a`) text in 12/700, 4px radius, 2×8px padding. "Most popular", "Top rated", "Customer favorite". Sits inline with menu items.
**`trending-tag`** — soft-cream (`#fff7ec`) surface, dark-cream (`#7a5400`) text. "Trending" or "New".
**`free-delivery-tag`** — inline green (`#0d8043`) text in 14/400. No surface, no border — sits inline with the delivery-fee line.
**`grubhub-plus-tag`** — small gold-on-dark pill. Indicates a store eligible for Grubhub+ free-delivery.
**`promo-tag`** — red-orange text on soft-red surface, "Up to 50% off". Sits as a corner ribbon on store cards during active promos.
**`cuisine-chip`** — pill cuisine filter. Soft-grey (`#f5f5f5`) ground at rest, ink text in 13/600, 9999px pill, 36px height. Selected state flips to red-orange (`#f44129`) ground with white text. Hover lifts soft-grey to slightly darker. **The cuisine-chip rail is Grubhub's distinctive layout chrome.**
### Inputs / Forms
**`address-input`** — masthead-resident pill (similar to Uber Eats). White ground, 1px `#cccccc` hairline, 9999px pill, 48px height, 14×20px padding. Pin-icon prefix (red-orange map pin), placeholder "Enter delivery address" in 14/400 muted. On focus, 2px red-orange ring fades in.
**`text-input`** — white surface, 1px `#999999` hairline, 8px radius, 48px height, 12×14px padding. Stacked label above in 13/400 muted. On focus the border thickens to 2px red-orange.
**`search-bar`** — masthead pill search. White fill, 9999px radius, 48px height, 1px `#cccccc` hairline. Single text input with magnifier-glass prefix.
### Navigation
**`masthead`** — full-width white bar with a thin 1px `#e5e5e5` bottom border, 76px height. Grubhub wordmark flush left in red-orange (Sentinel 28/800 with the recognizable lowercase letterforms). Address input + search bar centred. "Sign in" / "Sign up" / cart utilities flush right with thin 14/600 ink labels.
**`cuisine-nav`** — Grubhub's distinctive layout chrome. Slim 56px band beneath the masthead, white fill, 1px hairline bottom, horizontally-scrolling row of pill cuisine chips. "Pizza · Chinese · Mexican · Healthy · Sushi · Burgers · Thai · Indian · Vietnamese · Mediterranean". Selected chip flips to red-orange ground with white text.
**`sub-nav`** — when present (PDP, account pages): slim 48px band beneath the masthead, white fill, 1px hairline bottom, horizontal scroll for sub-page tabs.
**`category-nav`** — homepage horizontal scroll of round category tiles (used less than peers; cuisine-chip rail covers the same job).
**`breadcrumb`** — `text-muted` (`#5a5a5a`) with `›` separators, 13/400.
### Star Rating
**`star-rating`** — single-icon row with numeric. Cards typically render a single red-orange star + "4.7" + "(2,847)" review count, all in 14/600 ink. PDPs sometimes render the full 5-star spread in red-orange fill, `#dcdcdc` empty.
### Modals & Toasts
**`modal`** — centred dialog over a 50%-opacity ink scrim. White surface, 12px radius, 1px hairline border, modal shadow. Close X anchored top-right.
**`bottom-sheet`** — mobile-first cart drawer. White surface, 16px top-radius (corners only), full-width, slides up from bottom with a 4px deep shadow above. Contains cart items + subtotal + red-orange "Checkout" pill.
**`toast`** — bottom-centre notifications. Dark (`#1a1a1a`) fill, 8px radius, white text, 16×24px padding.
## 5. Layout Principles
### Spacing System
- Base unit: **4px**
- Scale: `4 · 8 · 12 · 16 · 20 · 24 · 32 · 40 · 48 · 64 · 80 · 96 · 128`
- Section padding (vertical): **64–96px** between major bands; **128px** on the homepage hero band
- Card internal padding: **0** around the store-card image, **12px** below for metadata; **12px** for item-cards; **24px** for PDP cart-summary
- Gutters: **16px** between store tiles in grid view; **16px** between item-cards on PDP; **96–128px** between major page bands
### Grid & Container
- Max content width: **1280px** centred
- Homepage: address+search masthead, then cuisine-chip rail, then store grid 4-up, then editorial bands
- Search results: **4-column** store grid at desktop with 16px gutters; 3-up at tablet; 2-up at mobile
- Store PDP: 2-column with menu list left (~64%), sticky cart-summary right (~32%); menu list groups items by category section
- Footer: 5-column link list at desktop with off-white ground
### Whitespace Philosophy
Grubhub is denser than Uber Eats but airier than Amazon — store grids run 4 across with 16px gutters, the cuisine-chip rail tightens the visual cadence near the masthead, and editorial bands get 64–96px breath. The visual rhythm is **address+search masthead → cuisine-chip rail → moderately-dense store grid → editorial band → footer** — denser than Uber Eats's homepage by virtue of the cuisine-chip rail.
### Section Cadence
Grubhub alternates between **white bands** (default body, store grids, store PDPs) and a single **dark Grubhub+ band** (`#1a1a1a` ground with gold accent). The dark band is the only chromatic rupture in the otherwise white-and-red-orange palette.
## 6. Shapes & Radius Scale
| Tier | Value | Use |
|------|-------|-----|
| Micro | 2px | Dense table corners |
| Small | 4px | Most popular / Trending tags, micro-badges |
| Card | 8px | Store tiles, item cards, dropdowns, text inputs |
| Featured | 12px | Modal containers |
| Hero | 16px | Hero promo bands, bottom-sheet (top corners only) |
| XXL | 24px | Editorial moments, larger feature cards |
| Pill | 9999px | CTAs, search bar, address input, cuisine chips, favorite icon button |
There are no compound radii in mainline UI **except** the bottom-sheet on mobile (`16px 16px 0 0`). Form text-inputs at 8px match the card radius — Grubhub doesn't differentiate input vs card radius like Uber Eats does.
## 7. Depth & Elevation
| Level | Treatment | Use |
|-------|-----------|-----|
| 0 — Flat | no shadow | Body, masthead, footer, all editorial bands (~95% of surfaces) |
| 1 — Hover Card | `rgba(0,0,0,0.08) 0 4px 12px` | Store tiles on hover, item cards on hover, dropdowns |
| 2 — Modal | `rgba(0,0,0,0.16) 0 8px 24px` | Centred dialogs |
| 3 — Bottom Sheet | `rgba(0,0,0,0.24) 0 -4px 16px` | Mobile cart drawer (shadow above) |
| 4 — Scrim | `rgba(0,0,0,0.5)` | Modal backdrop |
### Shadow Philosophy
Grubhub stays mostly flat. Depth comes from **the subtle 1px hairline borders on store cards** (the distinguishing structural choice vs Uber Eats's borderless approach) and **the photographic contrast** of seller-supplied food imagery. Hover-card shadow is single-layer neutral grey — no atmospheric multi-layer composition. The brand position: density needs structure; the borders are the structure.
## 8. Interaction & Motion
### Easing
- **Standard**: `cubic-bezier(0.4, 0, 0.2, 1)` — default for hover, focus
- **Emphasized**: `cubic-bezier(0.2, 0, 0, 1)` — modal entry, bottom-sheet slide
### Durations
| Bucket | Value | Use |
|--------|-------|-----|
| Fast | 150ms | Hover colour swap (CTA bg deepen, cuisine chip select), focus ring fade-in |
| Standard | 240ms | Card hover lift + image scale, modal enter, cuisine-chip ground swap |
| Slow | 320ms | Hero carousel slide, bottom-sheet slide-up |
### Per-Component Recipes
- **CTA hover**: background transitions from `#f44129` to `#d93619` over 150ms.
- **CTA press**: deepens to `#b62c12` for 150ms on `:active`.
- **Cuisine-chip select**: ground transitions from `#f5f5f5` to `#f44129` + text from `#1a1a1a` to `#ffffff` over 200ms.
- **Cuisine-chip hover (unselected)**: ground darkens to `#ebebeb` over 150ms.
- **Store card hover**: image scales 1.0 → 1.03 inside its rounded clip + caption translateY(2px → 0) over 240ms.
- **Item card hover**: card lifts with a 4px shadow + photo scales 1.03 over 240ms.
- **Address autocomplete**: dropdown fades in + 4px slide-down over 200ms. Suggestion items highlight on hover with soft-red (`#ffece8`) ground.
- **Bottom-sheet slide**: cart drawer translates from `translateY(100%)` to `0` over 320ms emphasized.
- **Modal enter**: scrim fades in over 200ms, dialog translates from `translateY(8px) opacity(0)` to `0/1` over 240ms emphasized.
- **Heart favorite**: heart fills with red-orange and pulses scale 1.0 → 1.15 → 1.0 over 300ms — Grubhub uses the celebratory pulse like DoorDash.
### Page Transitions
Page-to-page navigation uses no transition — links fire a hard navigation.
### Reduced Motion
Respects `prefers-reduced-motion: reduce`. Card image scale suppresses. Heart-favorite pulse becomes an instant fill swap. Modal slide degrades to opacity-only.
## 9. Accessibility & A11y
### Contrast Pairs
| Pair | Ratio | Level |
|------|-------|-------|
| #1a1a1a ink on #ffffff canvas | 16.8 | AAA |
| #ffffff on #f44129 CTA | 4.5 | AA at body sizes |
| #ffffff on #d93619 CTA hover | 5.6 | AA at body sizes |
| #f44129 link hover on #ffffff | 4.5 | AA at body sizes |
| #5a5a5a muted on #ffffff | 7.2 | AAA |
| #7a1c0a deep-red on #ffece8 Most popular surface | 9.8 | AAA |
| #0d8043 free-delivery green on #ffffff | 5.4 | AA |
| #ffd700 Grubhub+ gold on #1a1a1a | 13.0 | AAA |
The white-on-Grubhub-red CTA pair sits at **4.5 — AA at body sizes**. Grubhub uses 16/700 button text (bold), pushing legibility further. The hover state crosses deeper into AA. The Grubhub+ gold-on-dark moment is the strongest contrast pair on the page.
### Focus Indicators
Focus ring is **2px solid `#f44129`** (Grubhub red) with 2px outline-offset. Buttons, inputs, cuisine chips, and links all gain the brand-red ring on `:focus-visible`.
### ARIA Patterns
- **Address input**: `role="combobox"` with `aria-expanded`, `aria-controls` linked to autocomplete listbox.
- **Search bar**: `role="search"`. Input has `aria-label="Search restaurants and cuisines"`.
- **Cuisine chip rail**: `role="tablist"` with each chip as `role="tab"`; selected chip has `aria-selected="true"`.
- **Store card**: entire tile wrapped in `<a>` with verbose `aria-label` — "Pizza Hut, American Pizza cuisine, 4.7 stars, 2,847 reviews, 20–30 minute delivery, $2.99 delivery fee, Grubhub+ eligible".
- **Favorite heart**: `aria-pressed` to communicate save state.
- **Star rating**: text-equivalent (`aria-label="4.7 out of 5 stars based on 2,847 reviews"`).
- **Most popular tag**: `aria-label="Most popular menu item"`.
- **Bottom-sheet cart drawer**: `role="dialog"` with `aria-modal="true"` and focus-trap.
### Keyboard Navigation
- Masthead: Tab moves logo → address → search → utilities → cart
- Cuisine chips: Tab to first chip, then arrow keys navigate the rail (tab semantics)
- Store grid: Tab through tiles in document order; favorite heart is its own tab stop
- Store PDP: Tab through menu sections → items → "Add to bag" → cart drawer
- Bottom-sheet: focus traps inside the dialog; Esc closes
### Screen Reader Hints
Verbose `aria-label` on store cards (cuisine type, delivery time, fee, Grubhub+ eligibility). Cuisine-chip rail announces "tab list" so screen-reader users understand the filtering pattern. Free-delivery green announces "Free delivery included".
### Reduced Motion
All transitions degrade to opacity-only. Card image scale and heart-pulse suppress. Bottom-sheet slide flattens to instant.
## 10. Responsive Behavior
### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | <600px | Masthead collapses to logo + cart + hamburger; address input drops to a tappable address pill; cuisine-chip rail still visible (horizontal scroll); store grid 1-up or 2-up; PDP cart becomes a sticky bottom-sheet |
| Tablet | 600–1024px | Full masthead with address + search; cuisine-chip rail visible; store grid 2-up or 3-up |
| Desktop | 1024–1280px | Sub-nav with cuisine chips full-width; store grid 4-up |
| Wide | 1280–1440px | Content caps at 1280px; store grid 4-up with extra side breath |
### Touch Targets
- Primary CTAs: 48px height — meets AAA
- Address input: 48px height
- Search bar: 48×48px
- Favorite heart on cards: 40×40px
- Store tile: entire 320×320px tile is tappable
- Cuisine chips: 36px height — meets AA
### Collapsing Strategy
- Masthead: utilities hide first; only logo + address pill + cart + hamburger remain at <600px
- Address input: collapses to a tappable address pill on mobile that opens a full-screen drawer
- Cuisine-chip rail: stays visible on mobile (horizontal scroll), the brand's distinctive chrome
- Store grid: 4 → 3 → 2 → 1 (single-column at very narrow widths); 16px gutters compress to 12px → 8px
- PDP: 2-column splits to single-column stack at <1024px; cart-summary becomes a sticky bottom-sheet
- Grubhub+ band: stays full-width but reduces vertical padding 64 → 48 → 32
### Image Behavior
Store-card images use `aspect-ratio: 16/9` with `object-fit: cover`. Item-card photos use `aspect-ratio: 1/1` at 80×80px. PDP main hero supports lightbox click on mobile.
### Container Queries
Used in the PDP cart-summary: when the right rail narrows below ~340px, item-quantity controls collapse to compact `+/-` chips.
## 11. Content & Voice
### Tone
Friendly, conversational, slightly diner-coded. Grubhub's voice is "the long-time neighborhood diner that knows everyone's order by heart." Headlines lead with comfort ("Order in. Eat well.", "Comfort food, comfortably delivered") rather than urgency or system-app neutrality. The brand consistently positions Grubhub as **the warmest and most familiar** of the major delivery apps — long-running, local, neighborly.
### Microcopy Patterns
- **Button verbs**: "Order Now", "Sign In", "Sign Up", "Add to bag", "Place order", "Continue" — outcome-named with diner-coded vocabulary ("bag" instead of "cart")
- **Error message recipe**: warm + apologetic — "Sorry, we couldn't process that card. Please try a different one."
- **Success confirmations**: temporal + warm — "Your order's on the way · ETA 22 min"
- **Field labels**: short and friendly — "Email", "Phone", "Apt or floor"
- **Stock urgency**: "Only 2 left" — soft urgency, no exclamation
### Empty States
Empty cart: "Your bag is empty. Browse restaurants near you to get started." — names the next action with diner vocabulary.
Empty favorites: "You haven't favorited anything yet. Tap the heart on any restaurant to save it for later."
Empty search: "No results for [query]. Try a different cuisine or check your spelling."
No address: "Enter your delivery address to see available restaurants near you."
### CTA Verb Conventions
- Primary: **"Order Now"** (homepage hero), **"Sign In"**, **"Add to bag"** (NOT "Add to cart" — Grubhub-specific vocabulary), **"Place order"**, **"Continue"**, **"Checkout"**
- Save: **"Add to favorites"** — heart-first vocabulary
- Tertiary: **"View menu"**, **"See all"**, **"Show more"**, **"View restaurant"**
- Avoided: "Submit", "Click here", "Buy now"
- Distinctive: **"Add to bag"** as the menu-add verb — Grubhub uses bag instead of cart, slight diner-coded inflection
## 12. Dark Mode & Theming
**Light-only on the public web.** Grubhub.com is light-only. The Grubhub mobile app respects system dark mode. The brand position: warmth comes from the Sentinel display + Avenir body + warm white canvas + friendlier red — inverting to dark would lose all of that.
The lone "darker surface" inside the page is the **Grubhub+ band** (`#1a1a1a` ground with gold accent), which spotlights the premium subscription rather than serving as a theme.
## 13. Lineage & Influences
Grubhub's visual lineage runs through three traditions: **mid-century American diner signage** (the friendlier red-orange, the slab-serif Sentinel display, the warm-white canvas — Grubhub's brand evokes a 1950s-coded Americana diner aesthetic, deliberate and on-strategy); **editorial magazine design** (Sentinel display + Avenir body is a classic magazine pairing — common in food magazines like Bon Appétit and Saveur); and **on-demand-delivery-app conventions** (address input, store-card grid, food photography — the genre standard).
The 2018 brand refresh paired Grubhub's existing red with the Sentinel display typeface and tightened the chromatic palette to white-cream-red-ink. The pre-2018 wordmark used a generic sans; post-2018 it sits in Sentinel ExtraBold — Grubhub leaned into the diner-coded warmth deliberately.
What Grubhub rejects: cool greys, multi-colour brand systems, system-app neutrality (Uber Eats's territory), expressive sans-serif display, exclamation-point voice, and pure-black ink. The brand position is **warm familiarity** — Grubhub wants to feel like the diner you've been ordering from for ten years, not a tech-disruptor.
**Influences:**
- Mid-century American diner signage — friendlier red-orange palette, slab-serif display
- Hoefler & Co — Sentinel typeface, [hoefler.co](https://hoefler.co)
- Adrian Frutiger / Akira Kobayashi — Avenir / Avenir Next
- Bon Appétit, Saveur — editorial magazine pairing of slab display + humanist sans body
- Seamless — Grubhub's precursor brand (merged 2013); pre-merger Seamless was the original NYC-coded delivery aesthetic
- DoorDash — share-of-voice for "fastest delivery" framing (Grubhub competes by leaning into warmth instead)
## 14. Do's and Don'ts
**Do**
- Anchor the brand on the friendlier red-orange (`#f44129`) — slightly cooler and warmer than DoorDash's `#ff3008`
- Use Sentinel ExtraBold (800) on hero display headlines + Avenir Next on body — the editorial signature
- Render the Grubhub wordmark in Sentinel — never in a sans
- Use the cuisine-chip pill rail as the distinctive layout chrome
- Use 9999px pill CTAs at 48px height with 16/700 white text on red (bold, like DoorDash)
- Use lifestyle 16:9 food photography with `object-fit: cover` on store cards
- Use subtle 1px hairline borders (`#e5e5e5`) on store cards to give density structure
- Render star ratings in friendlier red — never yellow or gold
- Use deep-red (`#7a1c0a`) on soft-red (`#ffece8`) for Most popular / Top rated tags
- Use the diner-coded "Add to bag" vocabulary instead of "Add to cart"
**Don't**
- Don't replace Sentinel with a sans display — the serif/sans pairing is the brand
- Don't use cool greys — every neutral has a faint warmth
- Don't render store cards without borders — Uber Eats's borderless approach loses the structural rhythm Grubhub needs
- Don't use yellow or gold for star ratings — friendlier red `#f44129` always
- Don't use atmospheric multi-layer shadows — Grubhub stays single-layer flat
- Don't use exclamation marks gratuitously — the voice is warm but never giddy
- Don't put button CTAs at 500 (medium) — Grubhub uses 700 for max conversion legibility
- Don't say "Add to cart" — Grubhub uses "Add to bag"
- Don't use multiple dark bands — Grubhub+ is the only dark moment
- Don't drop the cuisine-chip rail — it's the distinctive layout chrome
## 15. Agent Prompt Guide
### Quick Color Reference
```
Canvas: #ffffff
Page Floor: #fafafa
Ink: #1a1a1a
Grubhub Red: #f44129
Brand Hover: #d93619
Brand Active: #b62c12
Brand Deep: #7a1c0a
Brand Light: #ffece8
Surface Warm: #fff3ef
Border: #e5e5e5
Muted: #5a5a5a
Free Delivery: #0d8043
Grubhub+ Gold: #ffd700
```
### Example Component Prompts
- "Create a Grubhub-style Order Now button: a 48px-tall pill (9999px radius) with friendlier red-orange (`#f44129`) fill, white text in Avenir Next 16/700, 14×24px padding. Hover deepens to `#d93619`. Active to `#b62c12`."
- "Build a Grubhub homepage hero: warm-white canvas with the Sentinel ExtraBold (800) headline 'Order in. Eat well.' at 56px with -1px tracking, body sub-copy in Avenir Next 18/400 ink, then a masthead-resident address pill with a red-orange map-pin and a 'Find food' red-orange pill CTA flush right."
- "Design a Grubhub cuisine-chip rail: full-width white band beneath the masthead (1px `#e5e5e5` bottom border, 56px tall), horizontally-scrolling row of pill chips. Each chip: 36px height, 9999px radius, soft-grey (`#f5f5f5`) ground at rest, ink text in Avenir Next 13/600. Selected chip: red-orange (`#f44129`) ground with white text. Chip labels: 'Pizza · Chinese · Mexican · Healthy · Sushi · Burgers · Thai · Indian · Vietnamese · Mediterranean'."
- "Design a Grubhub store card: white surface, 8px radius, **subtle 1px `#e5e5e5` border at rest** (this is the structural distinguishing feature), 16:9 hero with `object-fit: cover`, heart icon top-right (default outline ink, fills `#f44129` when favorited), Grubhub+ pill bottom-right of image when applicable, restaurant name in Avenir Next 16/700 ink, **cuisine type in 13/400 muted** ('Pizza · American'), single red-orange star + '4.7' + '(2,847)' review count in 14/600 ink, '20–30 min' delivery time in 14/400 ink, '$2.99 delivery fee' in 14/400 muted (or green '#0d8043' 'Free delivery' when applicable)."
- "Build a Grubhub Most popular tag: soft-red (`#ffece8`) surface, deep-red (`#7a1c0a`) text in Avenir Next 12/700, 4px radius, 2×8px padding. Text reads 'Most popular' or 'Top rated'."
- "Create a Grubhub+ band: full-width dark (`#1a1a1a`) ground, 64px vertical padding. Grubhub+ wordmark in gold (`#ffd700`) Sentinel 32/700, white body copy in Avenir Next 18/400 ('Free delivery on orders over $12 from thousands of restaurants'), and a white pill CTA with red-orange text in Avenir Next 16/700 ('Try Grubhub+ free for 14 days')."
### Iteration Guide
1. **Start with warm white and the friendlier red.** If your page has cool greys or a colder red (like DoorDash's `#ff3008`), it isn't Grubhub. Use `#f44129` exactly.
2. **Sentinel display + Avenir body — never reverse.** The serif/sans pairing is the brand's typographic signature. Without it, Grubhub reads as generic delivery-app.
3. **Cuisine-chip rail beneath the masthead.** The pill text-chips are Grubhub's distinctive layout chrome. Without them, the page loses identity.
4. **Subtle 1px hairline borders on store cards.** Gives the dense layout structural rhythm — don't go borderless.
5. **Pill CTAs at 48px / 16/700 (bold).** Like DoorDash, Grubhub uses bold button text.
6. **"Add to bag", not "Add to cart".** The vocabulary is diner-coded.
7. **Star ratings in friendlier red.** No yellow, no gold, no DoorDash red.
8. **Sentinel ExtraBold (800) on hero only.** Section heads use Bold (700). The hero ExtraBold is the typographic hero moment.
1. Visual Theme & Atmosphere
Grubhub is the long-running incumbent of US food delivery, and its storefront reads as such — denser than DoorDash, warmer than Uber Eats, and more inflected with a slight editorial / mid-century-diner sensibility than either. The base canvas is white (#ffffff) with an off-white (#fafafa) page-floor accent, anchored on warm ink (#1a1a1a) and accented by the brand’s signature friendlier red-orange (#f44129) — slightly cooler and warmer than DoorDash’s #ff3008, more conversational than Uber Eats’s pure black.
Where DoorDash and Uber Eats lean into their respective monochromatic disciplines, Grubhub takes a different path: a serif display (Sentinel by Hoefler & Co) on hero headlines paired with Avenir humanist sans for body, giving the brand a slightly editorial, slightly mid-century-diner feel. The Sentinel display is the most distinctive typographic signature in food delivery — no other major delivery app uses a serif at scale. The choice traces back to Grubhub’s 2018 brand refresh, which positioned the brand as “the friendly neighborhood diner of the internet.”
The chromatic identity is monochromatic plus one accent — friendly red-orange on warm white. The friendlier red (#f44129) reads slightly cooler than DoorDash’s #ff3008 because of its slightly higher blue channel — it’s less “fast-food urgency” and more “welcome-to-the-diner warmth.” Where Grubhub red appears it carries weight; where it’s absent the page reads as a paper-takeout-menu directory.
Shape language is fully-pill for CTAs (9999px) and softly rounded for cards (8px). Buttons are 48px tall, the search bar is a 48px pill, the address pill mirrors. Cards round at 8px and carry subtle 1px hairline borders — a critical difference from Uber Eats’s borderless cards. Grubhub uses the borders to give the dense layout structure; without them the page would feel like a soup of imagery.
The sub-nav cuisine-chip rail is Grubhub’s distinctive layout chrome. Beneath the masthead sits a horizontally-scrolling row of pill chips: “Pizza”, “Chinese”, “Mexican”, “Healthy”, “Sushi”, “Burgers”, “Thai”, “Indian”, “Vietnamese”, “Mediterranean”. Selected chips flip from soft-grey ground to red-orange ground with white text. Where DoorDash uses category tiles and Uber Eats uses smaller square photos, Grubhub uses pill text-chips — denser, faster to scan, more diner-menu-coded.
Key Characteristics:
- Single brand colour: friendlier red-orange (
#f44129) for the wordmark, every primary CTA, ratings, focus ring - Sentinel serif display on hero headlines + Avenir humanist sans for body — the only major food-delivery brand using a serif display
- Cuisine-chip pill rail beneath the masthead — denser navigation than peers
- Subtle 1px hairline borders on store cards — gives the dense layout structure
- Pill CTAs at 9999px / 48px height, 16/700 white text on red-orange (bold, like DoorDash)
- Star ratings render in friendlier red — never yellow or gold
- Bestseller tags use deep-red (
#7a1c0a) on soft-red (#ffece8) surfaces - Dark Grubhub+ band (
#1a1a1aground, gold#ffd700accent) — the only dark moment - Slightly denser store-grid than peers (4-up at desktop with tighter gutters)
- “Free delivery” callouts in deeper green (
#0d8043) — slightly cooler than DoorDash’s#00854c
2. Color Palette & Roles
Primary
- Canvas (
#ffffff): default page floor, every store tile, every form surface - Page Floor Off-white (
#fafafa): the slightly off-white backing on category-listing bands and footer top - Ink (
#1a1a1a): primary text colour — warm near-black with slight cool undertone - Heading Ink (
#0d0d0d): used on hero display copy where Grubhub wants maximum chromatic punch
Brand
- Grubhub Red (
#f44129): the wordmark, primary CTA, rating-star fill, focus ring — the single brand voltage. The friendlier red — less fast-food urgent than DoorDash’s#ff3008, more conversational - Brand Hover (
#d93619): deeper red on hover - Brand Active (
#b62c12): pressed state - Brand Pale (
#fcc8be): disabled CTA tint - Brand Deep (
#7a1c0a): deepest red for Bestseller / “Most popular” tag text - Brand Light (
#ffece8): softest red tint for promo surfaces and tag backgrounds - Surface Warm (
#fff3ef): faint red-tinted ground on hero promo bands
Accent
- Grubhub+ Yellow (
#ffd700): the premium subscription accent — used inside the dark Grubhub+ band as a wordmark accent - Free Delivery Green (
#0d8043): inline “Free delivery” callouts — deeper / slightly cooler than DoorDash’s#00854c
Interactive
- Link (
#1a1a1a): default inline link in body — ink with underline (Grubhub keeps links neutral, only flipping on hover) - Link Hover (
#f44129): link hover flips from ink to brand red - Visited (
#5e2a8c): purple visited-link state - Disabled (
#a8a8a8): disabled text and outline - Selected (
#f44129): selected radio / checkbox / cuisine-chip fill
Neutral Scale
- Ink (
#1a1a1a) — primary text - Heading (
#0d0d0d) — hero display copy - Muted (
#5a5a5a) — secondary metadata - Soft (
#757575) — caption text, faint counts - Disabled (
#a8a8a8) — disabled state text - Border (
#e5e5e5) — default 1px hairline (slightly stronger than Uber Eats’s#eeeeee) - Border Soft (
#f0f0f0) — editorial dividers - Border Card (
#e5e5e5) — store card hairline (visible at rest, distinguishing Grubhub from Uber Eats) - Border Strong (
#cccccc) — focus state hairline on inputs - Border Input (
#999999) — default form-input outline
Surface & Borders
- Canvas (
#ffffff) — default - Soft (
#f5f5f5) — disabled fields, alternate row, cuisine-chip ground - Strong (
#e8e8e8) — divider band between major sections - Warm (
#fff3ef) — faint red-tinted ground on hero promo bands - Brand Light (
#ffece8) — Bestseller / Most popular tag surfaces - Cream (
#fff7ec) — editorial moments (Grubhub+ landing, About pages, Trending tags)
Shadow Colors
Grubhub stays mostly flat. Hover-card shadow is single-layer neutral grey at 8% — same intensity as DoorDash. The brand position: warmth comes from the cuisine-chip density and the Sentinel display, not from atmospheric shadows.
rgba(0,0,0,0.08) 0 4px 12px— hover-card liftrgba(0,0,0,0.16) 0 8px 24px— modal droprgba(0,0,0,0.24) 0 -4px 16px— bottom-sheet on mobile (cart drawer)
Semantic
- Success Green (
#0d8043): “Free delivery”, “Order placed”, success states — deeper / cooler green than DoorDash, reads more diner-grocer than tech-startup - Warning Brown (
#a35316): advisory banners — warm brown rather than amber to match the warm palette - Danger Red (
#c91515): validation error red — distinct from brand red (Grubhub uses a colder red for errors) - Info Blue (
#1a73e8): informational banners and pickup-tab accent — used sparingly
3. Typography Rules
Font Family
Display Primary: Sentinel — Hoefler & Co’s slab-serif display (released 2009), used on hero headlines and section heads. Sentinel is one of the most popular high-quality slab-serifs of the 2010s, with subtly modulated stroke weight and elegant ball terminals. Its choice for Grubhub is the brand’s most distinctive typographic decision — no other major food-delivery app uses a serif display.
Body Primary: Avenir Next — Adrian Frutiger’s geometric humanist sans (1988, with the Next variant by Akira Kobayashi in 2004). Avenir’s slightly humanist character (open apertures, generous counters, friendly geometric shapes) gives Grubhub’s body type a warmer feel than Helvetica or Inter would.
Fallback chain: "Georgia", "Times New Roman", serif for display; "Helvetica Neue", Helvetica, Arial, sans-serif for body.
Mono: not part of the storefront brand system.
OpenType features: tnum is enabled on prices, ratings, ETAs, fees, and distances. liga is enabled on display headlines (Sentinel’s optional ligatures activate for ff, fi, fl).
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|---|---|---|---|---|---|---|---|
| hero-display | Sentinel | 56 | 800 | 1.05 | -1px | liga, tnum | Hero “Order in. Eat well.” — Sentinel ExtraBold |
| page-title | Sentinel | 40 | 700 | 1.1 | -0.5px | liga | Category page H1 — Sentinel Bold |
| section-head | Sentinel | 28 | 700 | 1.2 | -0.25px | liga | ”Top rated”, “Featured” |
| sub-section | Avenir Next | 22 | 700 | 1.25 | 0 | — | PDP sub-section heads — flips to Avenir for utility |
| store-name | Avenir Next | 18 | 700 | 1.33 | 0 | — | Restaurant name on PDP |
| store-name-grid | Avenir Next | 16 | 700 | 1.25 | 0 | — | Restaurant name on grid tiles |
| item-name | Avenir Next | 16 | 600 | 1.25 | 0 | — | Menu item name |
| body-md | Avenir Next | 16 | 400 | 1.5 | 0 | — | Default body — descriptions, reviews |
| body-sm | Avenir Next | 14 | 400 | 1.43 | 0 | — | Secondary metadata, “20–30 min”, “$2.99 delivery fee” |
| caption | Avenir Next | 13 | 400 | 1.38 | 0 | — | Footer micro-text |
| micro | Avenir Next | 11 | 500 | 1.27 | 0.04em | — | Footer legal — slight tracking for legibility |
| price-display | Avenir Next | 22 | 700 | 1.0 | -0.25px | tnum | PDP main price, cart subtotal |
| price-item | Avenir Next | 16 | 600 | 1.0 | 0 | tnum | Menu item price |
| button-cta | Avenir Next | 16 | 700 | 1.0 | 0 | — | Primary CTA labels — bold |
| button-sm | Avenir Next | 14 | 700 | 1.0 | 0 | — | Compact CTAs in cart drawer |
| nav-link | Avenir Next | 14 | 600 | 1.0 | 0 | — | Masthead utilities |
| cuisine-chip | Avenir Next | 13 | 600 | 1.0 | 0 | — | Cuisine-chip text |
| tag-label | Avenir Next | 12 | 700 | 1.0 | 0.02em | — | Most popular tag text |
| badge | Avenir Next | 11 | 700 | 1.0 | 0.06em | — | Uppercase micro-tags |
Principles
- Sentinel display + Avenir body — never reverse. The serif display signals editorial warmth; the sans body signals utility. Mixing the two reverses the brand voice.
- Sentinel ExtraBold (800) on hero only. Section heads use Bold (700). The hero ExtraBold is the typographic signature.
- Negative tracking on display. Hero -1px, page-title -0.5px — Sentinel needs the tightening at large sizes.
- Avenir Next on body for warm humanism. Inter or Helvetica would read colder; Avenir’s slight humanism is critical.
- Button CTAs at 700 (bold). Like DoorDash, Grubhub leans bold for max conversion legibility.
- Tabular numerals on every price, fee, ETA, distance.
tnumeverywhere numerical. - The serif/sans pairing is the diner-coded signature. Without it, Grubhub reads as generic delivery-app — interchangeable with DoorDash or Uber Eats.
4. Component Stylings
Buttons
button-cta — friendlier red-orange (#f44129) fill, white text in 16/700, 9999px pill, 14×24px padding, 48px height. The most common CTA: “Order Now”, “Sign In”, “Add to bag”, “Continue”, “Place order”. Hover deepens to #d93619. Active to #b62c12. Note the Grubhub vocabulary: “Add to bag” instead of DoorDash’s “Add to cart” — a slight diner-coded inflection.
button-secondary — white fill, 1px ink (#1a1a1a) outline, ink text in 16/700. Same pill, same 48px height. Used for “Cancel”, “Save”, inverse CTAs.
button-tertiary-text — plain red-orange (#f44129) text, no surface. Underlined on hover; deepens to #b62c12.
button-icon-circle — small (40×40) circular icon button, white fill, 1px hairline border, ink heart icon. When favorited, the heart fills with red-orange.
button-disabled — #fcc8be fill (brand-pale), white text. Stays brand-coded even disabled.
Cards
store-card — restaurant tile. White surface, 8px radius, subtle 1px #e5e5e5 border at rest (the distinguishing feature vs Uber Eats’s borderless cards), no internal padding around the image (16:9 hero fills to the rounded edge), 12px bottom padding for metadata. Stack: 16:9 lifestyle hero with object-fit: cover (food photo or storefront), heart icon top-right (default outline ink, fills red-orange when favorited), Grubhub+ pill bottom-right of image (when applicable), restaurant name in 16/700 ink, cuisine type in 13/400 muted (“Pizza · American”, “Thai · Asian”), single red star + rating + review count in 14/600 ink, delivery time in 14/400 ink (“20–30 min”), delivery fee in 14/400 muted (“$2.99 delivery fee” or green “Free delivery”). Note Grubhub’s extra cuisine-type metadata line — DoorDash and Uber Eats omit this.
item-card — menu item card on store PDP. White surface, 8px radius, 1px hairline border, 12px padding. Two-column layout: text left (item name in 16/600 ink, 2-line description in 14/400 muted, price in 16/600 ink), 80×80px square photo right with 8px radius and object-fit: cover. On hover the whole card lifts (4px shadow) and the photo scales 1.03.
pdp-cart-summary — sticky right-rail card on store PDP. White, 8px radius, 1px hairline border, hover-card shadow, 24px padding. Stack: large price-display for cart subtotal, item count, free-delivery progress bar (when applicable), full-width red-orange “Checkout” pill, “Add $5 more for free delivery” hint copy, ETA estimate.
hero-promo — soft-red (#fff3ef) ground, ink Sentinel display headline in 56/800 with -1px tracking, body sub-copy in 18/400 Avenir, red-orange pill CTA anchored bottom-left. 16–24px radius. The page’s largest typographic moment.
category-tile — square photo with a single-line ink title beneath in Avenir 14/600. No CTA — used in homepage category navigation, but Grubhub uses these less than peers because the cuisine-chip rail covers the same job.
grubhub-plus-band — full-width dark (#1a1a1a) band, 48–64px vertical padding. Gold (#ffd700) Grubhub+ wordmark in Sentinel 32/700, white body copy in Avenir 18/400, white pill CTA with red text — the colour stack inverts here.
Badges, Tags, Pills
bestseller-tag — soft-red (#ffece8) surface, deep-red (#7a1c0a) text in 12/700, 4px radius, 2×8px padding. “Most popular”, “Top rated”, “Customer favorite”. Sits inline with menu items.
trending-tag — soft-cream (#fff7ec) surface, dark-cream (#7a5400) text. “Trending” or “New”.
free-delivery-tag — inline green (#0d8043) text in 14/400. No surface, no border — sits inline with the delivery-fee line.
grubhub-plus-tag — small gold-on-dark pill. Indicates a store eligible for Grubhub+ free-delivery.
promo-tag — red-orange text on soft-red surface, “Up to 50% off”. Sits as a corner ribbon on store cards during active promos.
cuisine-chip — pill cuisine filter. Soft-grey (#f5f5f5) ground at rest, ink text in 13/600, 9999px pill, 36px height. Selected state flips to red-orange (#f44129) ground with white text. Hover lifts soft-grey to slightly darker. The cuisine-chip rail is Grubhub’s distinctive layout chrome.
Inputs / Forms
address-input — masthead-resident pill (similar to Uber Eats). White ground, 1px #cccccc hairline, 9999px pill, 48px height, 14×20px padding. Pin-icon prefix (red-orange map pin), placeholder “Enter delivery address” in 14/400 muted. On focus, 2px red-orange ring fades in.
text-input — white surface, 1px #999999 hairline, 8px radius, 48px height, 12×14px padding. Stacked label above in 13/400 muted. On focus the border thickens to 2px red-orange.
search-bar — masthead pill search. White fill, 9999px radius, 48px height, 1px #cccccc hairline. Single text input with magnifier-glass prefix.
Navigation
masthead — full-width white bar with a thin 1px #e5e5e5 bottom border, 76px height. Grubhub wordmark flush left in red-orange (Sentinel 28/800 with the recognizable lowercase letterforms). Address input + search bar centred. “Sign in” / “Sign up” / cart utilities flush right with thin 14/600 ink labels.
cuisine-nav — Grubhub’s distinctive layout chrome. Slim 56px band beneath the masthead, white fill, 1px hairline bottom, horizontally-scrolling row of pill cuisine chips. “Pizza · Chinese · Mexican · Healthy · Sushi · Burgers · Thai · Indian · Vietnamese · Mediterranean”. Selected chip flips to red-orange ground with white text.
sub-nav — when present (PDP, account pages): slim 48px band beneath the masthead, white fill, 1px hairline bottom, horizontal scroll for sub-page tabs.
category-nav — homepage horizontal scroll of round category tiles (used less than peers; cuisine-chip rail covers the same job).
breadcrumb — text-muted (#5a5a5a) with › separators, 13/400.
Star Rating
star-rating — single-icon row with numeric. Cards typically render a single red-orange star + “4.7” + “(2,847)” review count, all in 14/600 ink. PDPs sometimes render the full 5-star spread in red-orange fill, #dcdcdc empty.
Modals & Toasts
modal — centred dialog over a 50%-opacity ink scrim. White surface, 12px radius, 1px hairline border, modal shadow. Close X anchored top-right.
bottom-sheet — mobile-first cart drawer. White surface, 16px top-radius (corners only), full-width, slides up from bottom with a 4px deep shadow above. Contains cart items + subtotal + red-orange “Checkout” pill.
toast — bottom-centre notifications. Dark (#1a1a1a) fill, 8px radius, white text, 16×24px padding.
5. Layout Principles
Spacing System
- Base unit: 4px
- Scale:
4 · 8 · 12 · 16 · 20 · 24 · 32 · 40 · 48 · 64 · 80 · 96 · 128 - Section padding (vertical): 64–96px between major bands; 128px on the homepage hero band
- Card internal padding: 0 around the store-card image, 12px below for metadata; 12px for item-cards; 24px for PDP cart-summary
- Gutters: 16px between store tiles in grid view; 16px between item-cards on PDP; 96–128px between major page bands
Grid & Container
- Max content width: 1280px centred
- Homepage: address+search masthead, then cuisine-chip rail, then store grid 4-up, then editorial bands
- Search results: 4-column store grid at desktop with 16px gutters; 3-up at tablet; 2-up at mobile
- Store PDP: 2-column with menu list left (~64%), sticky cart-summary right (~32%); menu list groups items by category section
- Footer: 5-column link list at desktop with off-white ground
Whitespace Philosophy
Grubhub is denser than Uber Eats but airier than Amazon — store grids run 4 across with 16px gutters, the cuisine-chip rail tightens the visual cadence near the masthead, and editorial bands get 64–96px breath. The visual rhythm is address+search masthead → cuisine-chip rail → moderately-dense store grid → editorial band → footer — denser than Uber Eats’s homepage by virtue of the cuisine-chip rail.
Section Cadence
Grubhub alternates between white bands (default body, store grids, store PDPs) and a single dark Grubhub+ band (#1a1a1a ground with gold accent). The dark band is the only chromatic rupture in the otherwise white-and-red-orange palette.
6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| Micro | 2px | Dense table corners |
| Small | 4px | Most popular / Trending tags, micro-badges |
| Card | 8px | Store tiles, item cards, dropdowns, text inputs |
| Featured | 12px | Modal containers |
| Hero | 16px | Hero promo bands, bottom-sheet (top corners only) |
| XXL | 24px | Editorial moments, larger feature cards |
| Pill | 9999px | CTAs, search bar, address input, cuisine chips, favorite icon button |
There are no compound radii in mainline UI except the bottom-sheet on mobile (16px 16px 0 0). Form text-inputs at 8px match the card radius — Grubhub doesn’t differentiate input vs card radius like Uber Eats does.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 — Flat | no shadow | Body, masthead, footer, all editorial bands (~95% of surfaces) |
| 1 — Hover Card | rgba(0,0,0,0.08) 0 4px 12px | Store tiles on hover, item cards on hover, dropdowns |
| 2 — Modal | rgba(0,0,0,0.16) 0 8px 24px | Centred dialogs |
| 3 — Bottom Sheet | rgba(0,0,0,0.24) 0 -4px 16px | Mobile cart drawer (shadow above) |
| 4 — Scrim | rgba(0,0,0,0.5) | Modal backdrop |
Shadow Philosophy
Grubhub stays mostly flat. Depth comes from the subtle 1px hairline borders on store cards (the distinguishing structural choice vs Uber Eats’s borderless approach) and the photographic contrast of seller-supplied food imagery. Hover-card shadow is single-layer neutral grey — no atmospheric multi-layer composition. The brand position: density needs structure; the borders are the structure.
8. Interaction & Motion
Easing
- Standard:
cubic-bezier(0.4, 0, 0.2, 1)— default for hover, focus - Emphasized:
cubic-bezier(0.2, 0, 0, 1)— modal entry, bottom-sheet slide
Durations
| Bucket | Value | Use |
|---|---|---|
| Fast | 150ms | Hover colour swap (CTA bg deepen, cuisine chip select), focus ring fade-in |
| Standard | 240ms | Card hover lift + image scale, modal enter, cuisine-chip ground swap |
| Slow | 320ms | Hero carousel slide, bottom-sheet slide-up |
Per-Component Recipes
- CTA hover: background transitions from
#f44129to#d93619over 150ms. - CTA press: deepens to
#b62c12for 150ms on:active. - Cuisine-chip select: ground transitions from
#f5f5f5to#f44129+ text from#1a1a1ato#ffffffover 200ms. - Cuisine-chip hover (unselected): ground darkens to
#ebebebover 150ms. - Store card hover: image scales 1.0 → 1.03 inside its rounded clip + caption translateY(2px → 0) over 240ms.
- Item card hover: card lifts with a 4px shadow + photo scales 1.03 over 240ms.
- Address autocomplete: dropdown fades in + 4px slide-down over 200ms. Suggestion items highlight on hover with soft-red (
#ffece8) ground. - Bottom-sheet slide: cart drawer translates from
translateY(100%)to0over 320ms emphasized. - Modal enter: scrim fades in over 200ms, dialog translates from
translateY(8px) opacity(0)to0/1over 240ms emphasized. - Heart favorite: heart fills with red-orange and pulses scale 1.0 → 1.15 → 1.0 over 300ms — Grubhub uses the celebratory pulse like DoorDash.
Page Transitions
Page-to-page navigation uses no transition — links fire a hard navigation.
Reduced Motion
Respects prefers-reduced-motion: reduce. Card image scale suppresses. Heart-favorite pulse becomes an instant fill swap. Modal slide degrades to opacity-only.
9. Accessibility & A11y
Contrast Pairs
| Pair | Ratio | Level |
|---|---|---|
| #1a1a1a ink on #ffffff canvas | 16.8 | AAA |
| #ffffff on #f44129 CTA | 4.5 | AA at body sizes |
| #ffffff on #d93619 CTA hover | 5.6 | AA at body sizes |
| #f44129 link hover on #ffffff | 4.5 | AA at body sizes |
| #5a5a5a muted on #ffffff | 7.2 | AAA |
| #7a1c0a deep-red on #ffece8 Most popular surface | 9.8 | AAA |
| #0d8043 free-delivery green on #ffffff | 5.4 | AA |
| #ffd700 Grubhub+ gold on #1a1a1a | 13.0 | AAA |
The white-on-Grubhub-red CTA pair sits at 4.5 — AA at body sizes. Grubhub uses 16/700 button text (bold), pushing legibility further. The hover state crosses deeper into AA. The Grubhub+ gold-on-dark moment is the strongest contrast pair on the page.
Focus Indicators
Focus ring is 2px solid #f44129 (Grubhub red) with 2px outline-offset. Buttons, inputs, cuisine chips, and links all gain the brand-red ring on :focus-visible.
ARIA Patterns
- Address input:
role="combobox"witharia-expanded,aria-controlslinked to autocomplete listbox. - Search bar:
role="search". Input hasaria-label="Search restaurants and cuisines". - Cuisine chip rail:
role="tablist"with each chip asrole="tab"; selected chip hasaria-selected="true". - Store card: entire tile wrapped in
<a>with verbosearia-label— “Pizza Hut, American Pizza cuisine, 4.7 stars, 2,847 reviews, 20–30 minute delivery, $2.99 delivery fee, Grubhub+ eligible”. - Favorite heart:
aria-pressedto communicate save state. - Star rating: text-equivalent (
aria-label="4.7 out of 5 stars based on 2,847 reviews"). - Most popular tag:
aria-label="Most popular menu item". - Bottom-sheet cart drawer:
role="dialog"witharia-modal="true"and focus-trap.
Keyboard Navigation
- Masthead: Tab moves logo → address → search → utilities → cart
- Cuisine chips: Tab to first chip, then arrow keys navigate the rail (tab semantics)
- Store grid: Tab through tiles in document order; favorite heart is its own tab stop
- Store PDP: Tab through menu sections → items → “Add to bag” → cart drawer
- Bottom-sheet: focus traps inside the dialog; Esc closes
Screen Reader Hints
Verbose aria-label on store cards (cuisine type, delivery time, fee, Grubhub+ eligibility). Cuisine-chip rail announces “tab list” so screen-reader users understand the filtering pattern. Free-delivery green announces “Free delivery included”.
Reduced Motion
All transitions degrade to opacity-only. Card image scale and heart-pulse suppress. Bottom-sheet slide flattens to instant.
10. Responsive Behavior
Breakpoints
| Name | Width | Key Changes |
|---|---|---|
| Mobile | <600px | Masthead collapses to logo + cart + hamburger; address input drops to a tappable address pill; cuisine-chip rail still visible (horizontal scroll); store grid 1-up or 2-up; PDP cart becomes a sticky bottom-sheet |
| Tablet | 600–1024px | Full masthead with address + search; cuisine-chip rail visible; store grid 2-up or 3-up |
| Desktop | 1024–1280px | Sub-nav with cuisine chips full-width; store grid 4-up |
| Wide | 1280–1440px | Content caps at 1280px; store grid 4-up with extra side breath |
Touch Targets
- Primary CTAs: 48px height — meets AAA
- Address input: 48px height
- Search bar: 48×48px
- Favorite heart on cards: 40×40px
- Store tile: entire 320×320px tile is tappable
- Cuisine chips: 36px height — meets AA
Collapsing Strategy
- Masthead: utilities hide first; only logo + address pill + cart + hamburger remain at <600px
- Address input: collapses to a tappable address pill on mobile that opens a full-screen drawer
- Cuisine-chip rail: stays visible on mobile (horizontal scroll), the brand’s distinctive chrome
- Store grid: 4 → 3 → 2 → 1 (single-column at very narrow widths); 16px gutters compress to 12px → 8px
- PDP: 2-column splits to single-column stack at <1024px; cart-summary becomes a sticky bottom-sheet
- Grubhub+ band: stays full-width but reduces vertical padding 64 → 48 → 32
Image Behavior
Store-card images use aspect-ratio: 16/9 with object-fit: cover. Item-card photos use aspect-ratio: 1/1 at 80×80px. PDP main hero supports lightbox click on mobile.
Container Queries
Used in the PDP cart-summary: when the right rail narrows below ~340px, item-quantity controls collapse to compact +/- chips.
11. Content & Voice
Tone
Friendly, conversational, slightly diner-coded. Grubhub’s voice is “the long-time neighborhood diner that knows everyone’s order by heart.” Headlines lead with comfort (“Order in. Eat well.”, “Comfort food, comfortably delivered”) rather than urgency or system-app neutrality. The brand consistently positions Grubhub as the warmest and most familiar of the major delivery apps — long-running, local, neighborly.
Microcopy Patterns
- Button verbs: “Order Now”, “Sign In”, “Sign Up”, “Add to bag”, “Place order”, “Continue” — outcome-named with diner-coded vocabulary (“bag” instead of “cart”)
- Error message recipe: warm + apologetic — “Sorry, we couldn’t process that card. Please try a different one.”
- Success confirmations: temporal + warm — “Your order’s on the way · ETA 22 min”
- Field labels: short and friendly — “Email”, “Phone”, “Apt or floor”
- Stock urgency: “Only 2 left” — soft urgency, no exclamation
Empty States
Empty cart: “Your bag is empty. Browse restaurants near you to get started.” — names the next action with diner vocabulary.
Empty favorites: “You haven’t favorited anything yet. Tap the heart on any restaurant to save it for later.”
Empty search: “No results for [query]. Try a different cuisine or check your spelling.”
No address: “Enter your delivery address to see available restaurants near you.”
CTA Verb Conventions
- Primary: “Order Now” (homepage hero), “Sign In”, “Add to bag” (NOT “Add to cart” — Grubhub-specific vocabulary), “Place order”, “Continue”, “Checkout”
- Save: “Add to favorites” — heart-first vocabulary
- Tertiary: “View menu”, “See all”, “Show more”, “View restaurant”
- Avoided: “Submit”, “Click here”, “Buy now”
- Distinctive: “Add to bag” as the menu-add verb — Grubhub uses bag instead of cart, slight diner-coded inflection
12. Dark Mode & Theming
Light-only on the public web. Grubhub.com is light-only. The Grubhub mobile app respects system dark mode. The brand position: warmth comes from the Sentinel display + Avenir body + warm white canvas + friendlier red — inverting to dark would lose all of that.
The lone “darker surface” inside the page is the Grubhub+ band (#1a1a1a ground with gold accent), which spotlights the premium subscription rather than serving as a theme.
13. Lineage & Influences
Grubhub’s visual lineage runs through three traditions: mid-century American diner signage (the friendlier red-orange, the slab-serif Sentinel display, the warm-white canvas — Grubhub’s brand evokes a 1950s-coded Americana diner aesthetic, deliberate and on-strategy); editorial magazine design (Sentinel display + Avenir body is a classic magazine pairing — common in food magazines like Bon Appétit and Saveur); and on-demand-delivery-app conventions (address input, store-card grid, food photography — the genre standard).
The 2018 brand refresh paired Grubhub’s existing red with the Sentinel display typeface and tightened the chromatic palette to white-cream-red-ink. The pre-2018 wordmark used a generic sans; post-2018 it sits in Sentinel ExtraBold — Grubhub leaned into the diner-coded warmth deliberately.
What Grubhub rejects: cool greys, multi-colour brand systems, system-app neutrality (Uber Eats’s territory), expressive sans-serif display, exclamation-point voice, and pure-black ink. The brand position is warm familiarity — Grubhub wants to feel like the diner you’ve been ordering from for ten years, not a tech-disruptor.
Influences:
- Mid-century American diner signage — friendlier red-orange palette, slab-serif display
- Hoefler & Co — Sentinel typeface, hoefler.co
- Adrian Frutiger / Akira Kobayashi — Avenir / Avenir Next
- Bon Appétit, Saveur — editorial magazine pairing of slab display + humanist sans body
- Seamless — Grubhub’s precursor brand (merged 2013); pre-merger Seamless was the original NYC-coded delivery aesthetic
- DoorDash — share-of-voice for “fastest delivery” framing (Grubhub competes by leaning into warmth instead)
14. Do’s and Don’ts
Do
- Anchor the brand on the friendlier red-orange (
#f44129) — slightly cooler and warmer than DoorDash’s#ff3008 - Use Sentinel ExtraBold (800) on hero display headlines + Avenir Next on body — the editorial signature
- Render the Grubhub wordmark in Sentinel — never in a sans
- Use the cuisine-chip pill rail as the distinctive layout chrome
- Use 9999px pill CTAs at 48px height with 16/700 white text on red (bold, like DoorDash)
- Use lifestyle 16:9 food photography with
object-fit: coveron store cards - Use subtle 1px hairline borders (
#e5e5e5) on store cards to give density structure - Render star ratings in friendlier red — never yellow or gold
- Use deep-red (
#7a1c0a) on soft-red (#ffece8) for Most popular / Top rated tags - Use the diner-coded “Add to bag” vocabulary instead of “Add to cart”
Don’t
- Don’t replace Sentinel with a sans display — the serif/sans pairing is the brand
- Don’t use cool greys — every neutral has a faint warmth
- Don’t render store cards without borders — Uber Eats’s borderless approach loses the structural rhythm Grubhub needs
- Don’t use yellow or gold for star ratings — friendlier red
#f44129always - Don’t use atmospheric multi-layer shadows — Grubhub stays single-layer flat
- Don’t use exclamation marks gratuitously — the voice is warm but never giddy
- Don’t put button CTAs at 500 (medium) — Grubhub uses 700 for max conversion legibility
- Don’t say “Add to cart” — Grubhub uses “Add to bag”
- Don’t use multiple dark bands — Grubhub+ is the only dark moment
- Don’t drop the cuisine-chip rail — it’s the distinctive layout chrome
15. Agent Prompt Guide
Quick Color Reference
Canvas: #ffffff
Page Floor: #fafafa
Ink: #1a1a1a
Grubhub Red: #f44129
Brand Hover: #d93619
Brand Active: #b62c12
Brand Deep: #7a1c0a
Brand Light: #ffece8
Surface Warm: #fff3ef
Border: #e5e5e5
Muted: #5a5a5a
Free Delivery: #0d8043
Grubhub+ Gold: #ffd700Example Component Prompts
- “Create a Grubhub-style Order Now button: a 48px-tall pill (9999px radius) with friendlier red-orange (
#f44129) fill, white text in Avenir Next 16/700, 14×24px padding. Hover deepens to#d93619. Active to#b62c12.” - “Build a Grubhub homepage hero: warm-white canvas with the Sentinel ExtraBold (800) headline ‘Order in. Eat well.’ at 56px with -1px tracking, body sub-copy in Avenir Next 18/400 ink, then a masthead-resident address pill with a red-orange map-pin and a ‘Find food’ red-orange pill CTA flush right.”
- “Design a Grubhub cuisine-chip rail: full-width white band beneath the masthead (1px
#e5e5e5bottom border, 56px tall), horizontally-scrolling row of pill chips. Each chip: 36px height, 9999px radius, soft-grey (#f5f5f5) ground at rest, ink text in Avenir Next 13/600. Selected chip: red-orange (#f44129) ground with white text. Chip labels: ‘Pizza · Chinese · Mexican · Healthy · Sushi · Burgers · Thai · Indian · Vietnamese · Mediterranean’.” - “Design a Grubhub store card: white surface, 8px radius, subtle 1px
#e5e5e5border at rest (this is the structural distinguishing feature), 16:9 hero withobject-fit: cover, heart icon top-right (default outline ink, fills#f44129when favorited), Grubhub+ pill bottom-right of image when applicable, restaurant name in Avenir Next 16/700 ink, cuisine type in 13/400 muted (‘Pizza · American’), single red-orange star + ‘4.7’ + ‘(2,847)’ review count in 14/600 ink, ‘20–30 min’ delivery time in 14/400 ink, ‘$2.99 delivery fee’ in 14/400 muted (or green ‘#0d8043’ ‘Free delivery’ when applicable).” - “Build a Grubhub Most popular tag: soft-red (
#ffece8) surface, deep-red (#7a1c0a) text in Avenir Next 12/700, 4px radius, 2×8px padding. Text reads ‘Most popular’ or ‘Top rated’.” - “Create a Grubhub+ band: full-width dark (
#1a1a1a) ground, 64px vertical padding. Grubhub+ wordmark in gold (#ffd700) Sentinel 32/700, white body copy in Avenir Next 18/400 (‘Free delivery on orders over $12 from thousands of restaurants’), and a white pill CTA with red-orange text in Avenir Next 16/700 (‘Try Grubhub+ free for 14 days’).”
Iteration Guide
- Start with warm white and the friendlier red. If your page has cool greys or a colder red (like DoorDash’s
#ff3008), it isn’t Grubhub. Use#f44129exactly. - Sentinel display + Avenir body — never reverse. The serif/sans pairing is the brand’s typographic signature. Without it, Grubhub reads as generic delivery-app.
- Cuisine-chip rail beneath the masthead. The pill text-chips are Grubhub’s distinctive layout chrome. Without them, the page loses identity.
- Subtle 1px hairline borders on store cards. Gives the dense layout structural rhythm — don’t go borderless.
- Pill CTAs at 48px / 16/700 (bold). Like DoorDash, Grubhub uses bold button text.
- “Add to bag”, not “Add to cart”. The vocabulary is diner-coded.
- Star ratings in friendlier red. No yellow, no gold, no DoorDash red.
- Sentinel ExtraBold (800) on hero only. Section heads use Bold (700). The hero ExtraBold is the typographic hero moment.
Drop grubhub into your project, then ship the actual sections in an afternoon.
1 · install design
npx design-md add grubhub 2 · ship landing page
npx agentkit init --design grubhub light marketplace
DoorDash
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Uber Eats
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