light · minimal · sans · mono · structured · cool · monochrome · editorial
GitHub Copilot
Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling.
By webdesignhot · github.com
$ npx design-md add copilot
Learn more about the CLI → Compare to…
Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
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Tokens design.md/v1.5
- bg
#ffffff - bg-inverse
#0d1117 - bg-overlay
#ffffffee - surface
#f6f8fa - surface-strong
#eaeef2 - surface-on-dark
#161b22 - surface-strong-on-dark
#21262d - text AAA · 15.8
#1f2328 - text-strong
#000000 - text-muted
#59636e - text-subtle
#6e7781 - text-on-dark
#f0f6fc - text-on-dark-muted
#9198a1 - brand AAA · 21.0
#000000 - brand-hover
#1f2328 - brand-active
#3d444d - brand-on-dark
#ffffff - brand-on-dark-hover
#f0f6fc - accent
#0969da - accent-hover
#0550ae - accent-soft
#ddf4ff - accent-emphasis
#0969da - accent-on-dark
#4493f8 - success
#1a7f37 - success-soft
#dafbe1 - warning
#9a6700 - warning-soft
#fff8c5 - danger
#cf222e - danger-soft
#ffebe9 - done
#8250df - border — · 1.5
#d0d7de - border-muted
#d8dee4 - border-strong — · 2.0
#afb8c1 - border-on-dark
#3d444d - on-brand
#ffffff - scrim
rgba(140,149,159,0.15) - shadow-small
rgba(31,35,40,0.04) - shadow-medium
rgba(31,35,40,0.08) - shadow-large
rgba(31,35,40,0.12)
Ship faster than ever.
display-mega "Mona Sans" 120px w800 -0.045em
Ship faster than ever.
display-hero "Mona Sans" 96px w800 -0.04em
Ship faster than ever.
h1 "Mona Sans" 64px w800 -0.03em
Built for teams that ship.
h2 "Mona Sans" 56px w700 -0.025em
A complete kit
h3 "Mona Sans" 32px w600 -0.01em
The quick brown fox jumps over the lazy dog.
h4 "Mona Sans" 24px w600 -0.005em
The quick brown fox jumps over the lazy dog.
sub-section "Mona Sans" 20px w600 0
The quick brown fox jumps over the lazy dog.
body-large "Mona Sans" 20px w400 0
The quick brown fox jumps over the lazy dog.
body "Mona Sans" 18px w400 0
The quick brown fox jumps over the lazy dog.
body-default "Mona Sans" 16px w400 0
The quick brown fox jumps over the lazy dog.
button-cta "Mona Sans" 16px w600 0
The quick brown fox jumps over the lazy dog.
body-small "Mona Sans" 14px w400 0
The quick brown fox jumps over the lazy dog.
nav-link "Mona Sans" 14px w500 0
npx design-md add linear
code-block "MonaspiceNe" 14px w400 0
OUR DESIGN SYSTEM
caption "Mona Sans" 12px w400 0
OUR DESIGN SYSTEM
label "MonaspiceNe" 12px w500 0.02em
npx design-md add linear
code-small "MonaspiceNe" 12px w400 0
npx design-md add linear
code-inline "MonaspiceNe" 0.95em w400 0
- step-0 4px
- step-1 8px
- step-2 12px
- step-3 16px
- step-4 24px
- step-5 32px
- step-6 40px
- step-7 48px
- step-8 64px
- step-9 80px
- step-10 96px
- step-11 128px
- step-12 160px
- micro
3px - sm
6px - md
8px - lg
12px - xl
16px - pill
9999px
Text link →
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A complete kit — everything your product needs.
Hero, pricing, FAQ, dashboard, docs — every layout your product needs.
New
Stable
v1.0
GitHub Copilot lives inside the Primer design system, so its marketing page reads as a high-confidence application of that system rather than a separate brand. The canvas defaults to pure white (Primer canvas-default `#ffffff`), text stays at near-black `#1f2328` (fg-default), and the only chromatic accent allowed in body copy is the famous Primer accent blue `#0969da` — used for textual hyperlinks, not CTAs. The action surface is monochromatic: primary CTAs are pure black `#000000` on white, inverting to pure white on `#0d1117` dark hero bands. There is no brand purple, no OctocatOS rainbow, no Copilot-specific accent — Copilot's differentiation is typographic, not chromatic. Mona Sans, GitHub's custom variable display family, is cranked to 96px+ in 800 weight across hero bands, with negative tracking that gives the marketing a magazine-cover quality. Code blocks shift to Monaspice / Mona Sans Mono, the family GitHub commissioned to pair with Mona. The aesthetic lineage runs through Primer Press, Vercel's monochromatic discipline, and the New York Times Magazine's confidence in type-as-image. Copilot's visual signature is therefore the *absence* of differentiation — the page tells visitors "Copilot is GitHub" by refusing to look like its own brand.
- Provides the entire colour system — canvas, fg, accent, border tokens — and the Mona Sans family.
- Monochromatic black/white discipline with type as the primary expressive surface.
- Editorial typographic confidence — display sizes treated as image, not as headline.
- GitHub-commissioned variable typeface family — Mona for marketing display, Hubot for product.
- Type-as-image editorial confidence at hero sizes 96px+.
Export
4 formats · paste-ready
Tailwind
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Importable into Figma → Variables → Import
---
name: GitHub Copilot
tagline: 'Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub''s editorial confidence applied to AI tooling.'
author: webdesignhot
source_url: https://github.com/features/copilot
spec: design.md/v1.5
quality: curated
featured: false
categories: [ai, dev-tools]
tags: [light, minimal, sans, mono, structured, cool, monochrome, editorial]
preview_swatch: ['#ffffff', '#000000', '#0969da']
related: [github, cursor, claude-ai]
description: 'GitHub Copilot''s marketing page weaponises GitHub''s house style: a pure-white canvas, pure-black inverted CTAs, Mona Sans for display copy at heroically large sizes (96px+ at 800 weight), and the iconic Primer blue `#0969da` reserved for textual links. The result reads less like an AI product page and more like a Primer Press editorial — confident, monochromatic, type-led. Copilot intentionally has no sub-brand colour: the strategic message is ''Copilot is GitHub,'' carried by the absence of a separate accent. The vocabulary is Primer system tokens (canvas-default, fg-default, accent-fg) wired through a Mona Sans + Monaspice typeface pair, with rectangular 6px buttons and 12px cards that stay dimensional via tone-and-border rather than shadow.'
colors:
bg: '#ffffff' # Primer canvas-default — paper white canvas
bg-inverse: '#0d1117' # Primer canvas-default (dark) — near-black hero band
bg-overlay: '#ffffffee' # 93% white overlay used on sticky nav
surface: '#f6f8fa' # Primer canvas-subtle — cards, code blocks
surface-strong: '#eaeef2' # Primer canvas-inset — disabled fields
surface-on-dark: '#161b22' # Primer canvas-subtle (dark) — cards on dark hero
surface-strong-on-dark: '#21262d' # Primer canvas-inset (dark)
text: '#1f2328' # Primer fg-default — primary body
text-strong: '#000000' # display copy at full black
text-muted: '#59636e' # Primer fg-muted — captions, metadata
text-subtle: '#6e7781' # Primer fg-subtle — quaternary
text-on-dark: '#f0f6fc' # Primer fg-default (dark) — text inside dark hero bands
text-on-dark-muted: '#9198a1' # Primer fg-muted (dark)
brand: '#000000' # action colour — pure black inverted CTA
brand-hover: '#1f2328' # subtle warm-up on hover
brand-active: '#3d444d' # pressed state
brand-on-dark: '#ffffff' # CTA inverts to white on dark surfaces
brand-on-dark-hover: '#f0f6fc' # subtle warm-down on hover (dark)
accent: '#0969da' # Primer accent-fg — textual links only
accent-hover: '#0550ae' # link hover deepens
accent-soft: '#ddf4ff' # Primer accent-subtle — alert backgrounds
accent-emphasis: '#0969da' # Primer accent-emphasis — focus ring
accent-on-dark: '#4493f8' # link colour on dark surfaces
success: '#1a7f37' # Primer success-fg — "GA" availability badges
success-soft: '#dafbe1' # Primer success-subtle
warning: '#9a6700' # Primer attention-fg
warning-soft: '#fff8c5' # Primer attention-subtle
danger: '#cf222e' # Primer danger-fg
danger-soft: '#ffebe9' # Primer danger-subtle
done: '#8250df' # Primer done-fg — purple, used in PR-merged state
border: '#d0d7de' # Primer border-default — hairline
border-muted: '#d8dee4' # Primer border-muted — subtle dividers
border-strong: '#afb8c1' # focus-state hairline
border-on-dark: '#3d444d' # Primer border-default (dark)
on-brand: '#ffffff' # white text on black CTA
scrim: 'rgba(140,149,159,0.15)' # Primer overlay-bg-color
shadow-small: 'rgba(31,35,40,0.04)'
shadow-medium: 'rgba(31,35,40,0.08)'
shadow-large: 'rgba(31,35,40,0.12)'
typography:
display:
family: '"Mona Sans", "Mona Sans VF", -apple-system, "system-ui", "Segoe UI", Helvetica, Arial, sans-serif'
weights: [500, 600, 700, 800, 900]
opentype-features: ['liga', 'kern', 'ss01']
body:
family: '"Mona Sans", -apple-system, "system-ui", "Segoe UI", Helvetica, Arial, sans-serif'
weights: [400, 500, 600, 700]
opentype-features: ['liga', 'kern']
mono:
family: '"MonaspiceNe", "Monaspice Neon Variable", "Mona Sans Mono", ui-monospace, SFMono-Regular, "SF Mono", Menlo, Consolas, "Liberation Mono", monospace'
weights: [400, 500, 700]
opentype-features: ['liga', 'calt']
scale:
display-mega: { size: 120, weight: 800, lineHeight: 0.92, tracking: '-0.045em', family: display, opentype: ['ss01'] }
display-hero: { size: 96, weight: 800, lineHeight: 0.95, tracking: '-0.04em', family: display, opentype: ['ss01'] }
h1: { size: 64, weight: 800, lineHeight: 1.0, tracking: '-0.03em', family: display }
h2: { size: 56, weight: 700, lineHeight: 1.0, tracking: '-0.025em', family: display }
h3: { size: 32, weight: 600, lineHeight: 1.15, tracking: '-0.01em', family: display }
h4: { size: 24, weight: 600, lineHeight: 1.25, tracking: '-0.005em', family: display }
sub-section: { size: 20, weight: 600, lineHeight: 1.3, tracking: '0', family: body }
body-large: { size: 20, weight: 400, lineHeight: 1.5, tracking: '0', family: body }
body: { size: 18, weight: 400, lineHeight: 1.5, tracking: '0', family: body }
body-default: { size: 16, weight: 400, lineHeight: 1.5, tracking: '0', family: body }
body-small: { size: 14, weight: 400, lineHeight: 1.43, tracking: '0', family: body }
caption: { size: 12, weight: 400, lineHeight: 1.33, tracking: '0', family: body }
button-cta: { size: 16, weight: 600, lineHeight: 1.0, tracking: '0', family: body }
nav-link: { size: 14, weight: 500, lineHeight: 1.0, tracking: '0', family: body }
label: { size: 12, weight: 500, lineHeight: 1.3, tracking: '0.02em', family: mono, transform: uppercase }
code-block: { size: 14, weight: 400, lineHeight: 1.45, tracking: '0', family: mono }
code-inline: { size: 0.95em, weight: 400, lineHeight: 'inherit', tracking: '0', family: mono }
code-small: { size: 12, weight: 400, lineHeight: 1.4, tracking: '0', family: mono }
radius:
micro: 3 # Primer borderRadius-small
sm: 6 # Primer borderRadius-medium — buttons, inputs
md: 8 # subtle module
lg: 12 # Primer borderRadius-large — cards
xl: 16 # feature cards
pill: 9999 # tags only
spacing:
base: 4
scale: [4, 8, 12, 16, 24, 32, 40, 48, 64, 80, 96, 128, 160]
layout:
page-width: 1280
prose-width: 768
header-height: 64
rhythm: 8
components:
button-primary:
bg: '#000000'
color: '#ffffff'
radius: 6
padding: '12px 20px'
height: 44
font: 'Mona Sans 600 / 16px'
use: 'Try Copilot, Get started, Sign up — pure black on white. Inverts to white-on-#0d1117 on dark hero bands.'
button-primary-on-dark:
bg: '#ffffff'
color: '#000000'
radius: 6
padding: '12px 20px'
use: 'Inverted CTA on dark hero bands.'
button-secondary:
bg: '#ffffff'
color: '#1f2328'
border: '1px solid #d0d7de'
radius: 6
padding: '11px 19px'
height: 44
use: 'Read the docs, See pricing — outlined twin to the primary, no fill.'
button-tertiary-text:
bg: 'transparent'
color: '#0969da'
use: 'Inline text links — Primer accent blue, never as a button background.'
button-invisible:
bg: 'transparent'
color: '#1f2328'
use: 'Nav buttons that show no chrome until hover — hover gains a #f6f8fa fill.'
card-feature:
bg: '#ffffff'
color: '#1f2328'
border: '1px solid #d0d7de'
radius: 12
padding: '24px'
use: 'Feature grid card on white — hairline border, no shadow.'
card-subtle:
bg: '#f6f8fa'
color: '#1f2328'
border: '1px solid #d0d7de'
radius: 12
padding: '24px'
use: 'Pricing tier card and feature module — Primer canvas-subtle.'
code-block:
bg: '#f6f8fa'
color: '#1f2328'
border: '1px solid #d0d7de'
radius: 6
padding: '16px'
font: 'Monaspice 14/1.45'
use: 'Marketing-page code samples — Primer light syntax theme.'
code-block-dark:
bg: '#0d1117'
color: '#f0f6fc'
border: '1px solid #3d444d'
radius: 6
padding: '16px'
font: 'Monaspice 14/1.45'
use: 'Code sample inside dark hero bands.'
badge-pill:
bg: '#ddf4ff'
color: '#0550ae'
radius: 9999
padding: '2px 8px'
font: 'Mona Sans 500 / 12px'
use: 'Status pill — "Public preview", "Generally available", "New".'
badge-success:
bg: '#dafbe1'
color: '#1a7f37'
radius: 9999
padding: '2px 8px'
use: '"GA" availability badge.'
text-input:
bg: '#ffffff'
color: '#1f2328'
border: '1px solid #d0d7de'
radius: 6
height: 32
padding: '5px 12px'
focus: '2px solid #0969da'
use: 'Form input — Primer standard, 32px tall, 6px radius.'
hero-band-light:
bg: '#ffffff'
color: '#000000'
use: 'Pure white hero band — Mona Sans 96px / 800 cranked across 2–3 lines.'
hero-band-dark:
bg: '#0d1117'
color: '#f0f6fc'
use: 'Inverted dark band — Primer dark canvas, white-on-near-black hero copy.'
nav-global:
bg: '#0d1117'
color: '#f0f6fc'
height: 64
font: 'Mona Sans 500 / 14px'
use: 'Sticky GitHub global header — black bar, white text, identical to github.com.'
motion:
ease-standard: 'cubic-bezier(0.65, 0, 0.35, 1)'
ease-out: 'cubic-bezier(0, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
duration-instant: 80
duration-fast: 120
duration-standard: 200
duration-slow: 300
cta-press: 'CTA bg deepens #000000 → #1f2328 over 120ms on :hover; back to #000000 on :focusout'
card-hover: 'border-color: #d0d7de → #afb8c1 over 200ms — no translate, no shadow change'
link-hover: 'underline thickness grows 0 → 1px over 80ms; colour stays #0969da'
hero-fade: 'on-load opacity 0 → 1 over 300ms with translateY(8px → 0) emphasized'
reduced-motion: 'respects prefers-reduced-motion: reduce — translate suppressed; opacity transitions remain.'
breakpoints:
small: 544
medium: 768
large: 1012
xlarge: 1280
xxlarge: 1400
shadows:
ambient: 'rgba(31,35,40,0.04) 0 1px 0'
small: 'rgba(31,35,40,0.04) 0 1px 0, rgba(31,35,40,0.04) 0 1px 1px'
medium: 'rgba(31,35,40,0.08) 0 3px 6px, rgba(31,35,40,0.04) 0 1px 0'
large: 'rgba(31,35,40,0.12) 0 8px 24px'
ring: '0 0 0 3px rgba(9,105,218,0.4)'
accessibility:
contrast-text-on-bg: 16.1 # #1f2328 on #ffffff — AAA
contrast-text-strong-on-bg: 21.0 # #000000 on #ffffff — AAA
contrast-text-on-cta: 21.0 # #ffffff on #000000 — AAA
contrast-link-on-bg: 6.1 # #0969da on #ffffff — AAA
contrast-muted-on-bg: 5.6 # #59636e on #ffffff — AA
contrast-text-on-dark: 14.7 # #f0f6fc on #0d1117 — AAA
focus-ring: '2px solid #0969da inset + 2px outline offset (Primer focus-default)'
reduced-motion-honored: true
touch-target-min: 44
keyboard-nav: 'Tab: skip link → global nav → product nav → hero CTAs → feature grid → footer; Esc closes flyouts.'
dark-mode: optional
colors-dark:
bg: '#0d1117' # Primer canvas-default (dark)
bg-inverse: '#ffffff' # in inverted band
surface: '#161b22' # Primer canvas-subtle (dark)
surface-strong: '#21262d' # Primer canvas-inset (dark)
text: '#f0f6fc' # Primer fg-default (dark)
text-strong: '#ffffff'
text-muted: '#9198a1' # Primer fg-muted (dark)
brand: '#ffffff' # CTA inverts to white-on-near-black
brand-hover: '#f0f6fc'
accent: '#4493f8' # Primer accent-fg (dark) — link blue lifted
accent-soft: '#0c2d6b'
border: '#3d444d' # Primer border-default (dark)
border-muted: '#21262d'
on-brand: '#0d1117'
lineage:
summary: |
GitHub Copilot lives inside the Primer design system, so its
marketing page reads as a high-confidence application of that
system rather than a separate brand. The canvas defaults to pure
white (Primer canvas-default `#ffffff`), text stays at near-black
`#1f2328` (fg-default), and the only chromatic accent allowed in
body copy is the famous Primer accent blue `#0969da` — used for
textual hyperlinks, not CTAs. The action surface is monochromatic:
primary CTAs are pure black `#000000` on white, inverting to pure
white on `#0d1117` dark hero bands. There is no brand purple, no
OctocatOS rainbow, no Copilot-specific accent — Copilot's
differentiation is typographic, not chromatic. Mona Sans, GitHub's
custom variable display family, is cranked to 96px+ in 800 weight
across hero bands, with negative tracking that gives the marketing
a magazine-cover quality. Code blocks shift to Monaspice / Mona
Sans Mono, the family GitHub commissioned to pair with Mona. The
aesthetic lineage runs through Primer Press, Vercel's monochromatic
discipline, and the New York Times Magazine's confidence in
type-as-image. Copilot's visual signature is therefore the
*absence* of differentiation — the page tells visitors "Copilot is
GitHub" by refusing to look like its own brand.
influences:
- name: GitHub Primer
role: Provides the entire colour system — canvas, fg, accent, border tokens — and the Mona Sans family.
url: https://primer.style
- name: Vercel
role: Monochromatic black/white discipline with type as the primary expressive surface.
url: https://vercel.com
- name: Stripe Press
role: Editorial typographic confidence — display sizes treated as image, not as headline.
url: https://press.stripe.com
- name: Mona Sans / Hubot Sans
role: GitHub-commissioned variable typeface family — Mona for marketing display, Hubot for product.
url: https://github.com/mona-sans
- name: The New York Times Magazine
role: Type-as-image editorial confidence at hero sizes 96px+.
url: https://www.nytimes.com/section/magazine
---
## 1. Visual Theme & Atmosphere
GitHub Copilot's product page is a master class in restraint. The canvas is pure white `#ffffff` (Primer's `canvas-default`), the action colour is pure black `#000000`, and Mona Sans — GitHub's commissioned variable display family — does the heavy lifting at hero sizes that approach 96px in 800 weight. There is no Copilot purple, no AI-product gradient, no chromatic differentiation from github.com itself; the page declares, through pure typographic and chromatic restraint, that Copilot is *GitHub*, not a sub-brand. Walk in from a Linear or Anthropic page and the temperature shift is immediate — colder, harder, more architectural.
Hero bands occasionally invert to `#0d1117` (Primer's dark canvas), and the CTA flips from black-on-white to white-on-black with no other adjustment. The accent blue `#0969da` (Primer `accent-fg`) appears only as textual link colour — never as a button background, never as a hero gradient, never as a chart fill on the marketing surface. The success green `#1a7f37` shows up sparingly for "GA" / availability badges — Primer's standard semantic palette, not custom Copilot decoration.
Type is the entire expressive surface. **Mona Sans** at 96px / 800 weight with `-0.04em` tracking sits across two or three short lines on hero bands, and the wide letterforms — Mona was designed with a slightly extended set width compared to Inter or Helvetica — make 96px feel architectural rather than shouty. Body type drops to 18px / 400 with 1.5 leading, a step up from the 16px default that signals "Copilot copy is meant to be read as essay, not scanned as feature list." Code samples shift to **MonaspiceNe**, the variable monospace GitHub commissioned to pair with Mona, rendered in the Primer light syntax theme.
Shape language is rectangular and confident — 6px button radius (Primer's standard control radius), 12px card radius, no fully-rounded CTAs. Shadows are essentially absent on marketing surfaces; cards sit on tone (white → `#f6f8fa` → `#eaeef2`) with hairline borders, not on elevation. The 8px Primer rhythm grid governs spacing, and section padding runs 96–144px between major bands — generous enough that each band reads as a chapter, not a sub-section.
The overall register is **editorial software**. Copilot's marketing surface looks closer to a Primer Press chapter, a Vercel essay band, or a New York Times Magazine cover than to a typical AI product page. The brand position is "GitHub already won developer trust — Copilot inherits it by refusing to perform a separate identity."
**Key Characteristics:**
- Pure-white canvas (`#ffffff`) inverting to pure-near-black (`#0d1117`) on hero bands — chromatic shift as depth
- Mona Sans display at 96px+ / 800 weight with -0.04em tracking — type-as-image
- No Copilot accent colour — Primer accent blue `#0969da` reserved for textual links only
- 6px buttons, 12px cards, no shadows on marketing surfaces — tone-and-border, not elevation
- MonaspiceNe code blocks in Primer light syntax theme — code surface identical to github.com editor
- Pure-black inverted CTA (`#000000` on white, `#ffffff` on `#0d1117`) — single CTA shape across all bands
- 8px Primer rhythm grid — spacing scale of 4·8·16·24·32·64·96·128
- Section padding at 96–144px — chapter-scale rhythm
## 2. Color Palette & Roles
### Primary
- **Canvas** (`#ffffff`): Primer `canvas-default` — pure-white default page floor
- **Canvas Inverse** (`#0d1117`): Primer dark `canvas-default` — near-black hero band ground
- **Body Ink** (`#1f2328`): Primer `fg-default` — primary body text, never pure black at body sizes
- **Display Black** (`#000000`): hero / display copy at full black
### Brand & Action
- **Black** (`#000000`): primary CTA fill, the only action colour on light surfaces
- **White on Dark** (`#ffffff`): CTA fill on dark hero bands — pure inversion
- **Brand Hover** (`#1f2328`): hover state — subtle warm-up by 16/16/16 RGB
- **Brand Active** (`#3d444d`): pressed state for the rare prolonged press
- **On-Brand White** (`#ffffff`): label colour on black CTA
### Accent
- **Primer Blue** (`#0969da`): Primer `accent-fg` — textual link colour and focus ring; never a CTA fill
- **Accent Hover** (`#0550ae`): link hover deepens
- **Accent Soft** (`#ddf4ff`): Primer `accent-subtle` — alert backgrounds for "Public preview" / informational notices
### Interactive
- **Link Default** (`#0969da`): Primer accent blue
- **Link Hover** (`#0550ae`): deeper blue
- **Link on Dark** (`#4493f8`): lifted Primer blue for dark surfaces
- **Visited**: same as default (Primer doesn't differentiate on marketing)
- **Focus Ring**: `2px solid #0969da` inset + 2px outline-offset
- **Selected** (`#0969da`): selected radio / checkbox / tab fill
### Neutral Scale
- **Display Black** (`#000000`): hero copy
- **Body Ink** (`#1f2328`): default body — Primer `fg-default`
- **Muted** (`#59636e`): Primer `fg-muted` — captions, metadata, hover-secondary
- **Subtle** (`#6e7781`): Primer `fg-subtle` — quaternary, "5 days ago"
- **On-Dark Default** (`#f0f6fc`): Primer dark `fg-default`
- **On-Dark Muted** (`#9198a1`): Primer dark `fg-muted`
- **Border Default** (`#d0d7de`): Primer `border-default` — hairline rules
- **Border Muted** (`#d8dee4`): Primer `border-muted` — subtle dividers
- **Border Strong** (`#afb8c1`): focus-state hairline on hover
### Surface & Borders
- **Canvas** (`#ffffff`): default
- **Subtle** (`#f6f8fa`): Primer `canvas-subtle` — feature cards, code blocks, alternating bands
- **Inset** (`#eaeef2`): Primer `canvas-inset` — disabled fields, deepest light tier
- **Dark Canvas** (`#0d1117`): inverted hero ground
- **Dark Subtle** (`#161b22`): cards on dark hero bands
- **Dark Inset** (`#21262d`): deepest dark tier
- **Hairline** (`#d0d7de`): used everywhere a divider is needed; never the accent blue
### Shadow Colors
Copilot's marketing surfaces use shadows almost exclusively in dropdowns and overlays — feature cards stay flat. Where shadows do appear, they use Primer's neutral `rgba(31,35,40,...)` tone, never tinted. The brand position: depth comes from chromatic inversion (white → near-black band), not atmospheric elevation.
- `rgba(31,35,40,0.04) 0 1px 0` — small (rare on marketing)
- `rgba(31,35,40,0.08) 0 3px 6px` — medium (dropdowns)
- `rgba(31,35,40,0.12) 0 8px 24px` — large (modals)
### Semantic
- **Success Green** (`#1a7f37`): Primer `success-fg` — "GA", "Available now" badges
- **Success Soft** (`#dafbe1`): Primer `success-subtle` — success badge background
- **Warning Amber** (`#9a6700`): Primer `attention-fg` — caution copy
- **Warning Soft** (`#fff8c5`): Primer `attention-subtle`
- **Danger Red** (`#cf222e`): Primer `danger-fg` — error states
- **Danger Soft** (`#ffebe9`): Primer `danger-subtle`
- **Done Purple** (`#8250df`): Primer `done-fg` — used to mark "merged" / "completed" states (rare on marketing)
## 3. Typography Rules
### Font Family
**Display & Body**: `Mona Sans` (and the variable axis `Mona Sans VF`). Fallback chain: `-apple-system, "system-ui", "Segoe UI", Helvetica, Arial, sans-serif`. Mona Sans is GitHub's commissioned variable typeface (released 2022, designer: Michael Sharanda for GitHub) — a slightly wider, more architectural sans designed specifically to handle 96px+ display sizes without losing rhythm. Copilot uses Mona for both display and body, leveraging the variable axis to span 400 → 900 weights without loading separate font files.
**Mono**: `MonaspiceNe` (the "Neon" cut of GitHub's Monaspice family). Fallback through `"Mona Sans Mono", ui-monospace, SFMono-Regular, "SF Mono", Menlo, Consolas`. Monaspice is the monospace family GitHub commissioned to pair with Mona Sans (2023, by Mark Simonson Studio) — designed specifically for code editors and rendered with the same Primer light theme used in github.com's source view.
**OpenType features**: `liga` and `kern` everywhere; `ss01` is enabled on display copy to swap in Mona's alternate stylistic glyphs (the more architectural `g` and `R` forms); Monaspice ships with `liga` and `calt` enabled for code-ligature behaviour (`==`, `!=`, `=>` render as proper ligatures).
### Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|------|------|------|--------|-------------|----------------|-------------|-------|
| display-mega | Mona Sans | 120 | 800 | 0.92 | -0.045em | ss01 | Page-take-over hero, single line |
| display-hero | Mona Sans | 96 | 800 | 0.95 | -0.04em | ss01 | Standard hero — "GitHub Copilot. Your AI pair programmer." |
| h1 | Mona Sans | 64 | 800 | 1.0 | -0.03em | — | Major page titles |
| h2 | Mona Sans | 56 | 700 | 1.0 | -0.025em | — | Section openers |
| h3 | Mona Sans | 32 | 600 | 1.15 | -0.01em | — | Sub-section heads |
| h4 | Mona Sans | 24 | 600 | 1.25 | -0.005em | — | Feature card titles |
| sub-section | Mona Sans | 20 | 600 | 1.3 | 0 | — | Sub-section heads inside long bands |
| body-large | Mona Sans | 20 | 400 | 1.5 | 0 | — | Hero sub-copy |
| body | Mona Sans | 18 | 400 | 1.5 | 0 | — | Default paragraph — slightly larger than 16 norm |
| body-default | Mona Sans | 16 | 400 | 1.5 | 0 | — | Card body, secondary copy |
| body-small | Mona Sans | 14 | 400 | 1.43 | 0 | — | Footer, metadata |
| caption | Mona Sans | 12 | 400 | 1.33 | 0 | — | Footer micro-text |
| button-cta | Mona Sans | 16 | 600 | 1.0 | 0 | — | Primary CTA label — semibold, not bold |
| nav-link | Mona Sans | 14 | 500 | 1.0 | 0 | — | Global nav, sub-nav |
| label | Monaspice | 12 | 500 | 1.3 | 0.02em | uppercase | "BETA" / "PUBLIC PREVIEW" pill text |
| code-block | Monaspice | 14 | 400 | 1.45 | 0 | liga, calt | Code samples in marketing |
| code-inline | Monaspice | 0.95em | 400 | inherit | 0 | liga | Inline `code` in body paragraphs |
| code-small | Monaspice | 12 | 400 | 1.4 | 0 | — | Small code snippets in footnotes |
### Principles
- **Mona Sans is the entire family.** Substituting Inter, Helvetica, or system-sans collapses the brand into generic SaaS — Mona's slightly wider metrics and architectural cap heights are the typographic signature.
- **Crank to 96px+ at 800 weight on hero bands.** Mona's wide letterforms are designed for it and start to feel anaemic below 600 weight at large sizes.
- **Negative tracking scales with size.** -0.04em at 96px, -0.03em at 64px, -0.01em at 32px. Required to keep Mona's wide set from feeling spacy at display sizes.
- **Body at 18px / 1.5** is the editorial signal. 16px reads as default SaaS; 18px reads as "this is meant to be read as essay."
- **Button labels at 600, not 700.** Most retail CTAs run 700 bold; Copilot uses 600 semibold because the pure-black fill already commands attention.
- **Primer accent blue stays text-only.** `#0969da` appears as inline link colour and focus ring — never as a button, banner, or chart fill.
- **Code blocks shift to Monaspice with Primer light syntax theme.** The marketing code surface is intentionally identical to the github.com editor — no custom syntax theme, no decorative variants.
- **`ss01` on display copy.** Surfaces Mona's alternate `g`, `R`, and `&` forms — the glyphs designed for hero use.
## 4. Component Stylings
### Buttons
**`button-primary`** — pure-black (`#000000`) fill, white text in Mona Sans 16/600, 6px radius, 12×20px padding, 44px height. The most common CTA: "Try Copilot", "Get started", "Sign up". On hover the fill transitions to `#1f2328` over 120ms — a subtle warm-up rather than a colour shift. On dark hero bands the button inverts to white fill with `#000000` text.
**`button-primary-on-dark`** — white (`#ffffff`) fill, black text, same 6px radius and 44px height. Used inside `bg-inverse` hero bands.
**`button-secondary`** — white fill, 1px `#d0d7de` Primer hairline, ink (`#1f2328`) text in 16/600. Same 6px radius. Used for "Read the docs", "See pricing", inverse twin of the primary.
**`button-tertiary-text`** — plain Primer accent blue (`#0969da`) text, no surface, underlined on hover. The textual-link CTA.
**`button-invisible`** — Primer's "invisible" variant. Transparent fill in default state, gains a `#f6f8fa` background on hover. Used for nav-bar action items that need to fade into the chrome.
### Cards
**`card-feature`** — white surface, 1px `#d0d7de` hairline, 12px radius, 24px padding, no shadow. Holds an icon, h4 title, body description. Hover: border darkens to `#afb8c1` over 200ms — no translate, no shadow, no fill change. The brand's defining "depth without elevation" treatment.
**`card-subtle`** — Primer `canvas-subtle` (`#f6f8fa`) fill, same 12px radius and hairline border. Used for pricing tier cards and feature modules where Copilot wants the card to recede slightly from the white canvas.
**`code-block`** — Primer `canvas-subtle` (`#f6f8fa`) fill, 1px hairline, 6px radius, 16px padding, MonaspiceNe 14/1.45 in `#1f2328`. Syntax highlighting uses the standard Primer light theme palette (keywords in `#cf222e`, strings in `#0a3069`, comments in `#6e7781`). The dark-band variant uses `#0d1117` fill with `#3d444d` border.
### Badges, Tags, Pills
**`badge-pill`** — soft Primer accent (`#ddf4ff`) fill, deep accent (`#0550ae`) text in Mona Sans 12/500, 9999px radius, 2×8px padding. Used for "Public preview", "GA", "New" status pills beside section titles.
**`badge-success`** — Primer success-soft (`#dafbe1`) fill, success-fg (`#1a7f37`) text, same 9999px / 2×8px. The "Generally available" badge.
**`badge-mono`** — Mona Sans Mono 12/500 uppercase in muted ink, no fill, 0.02em tracking. Used for eyebrow labels above section titles ("01. INSTALL", "02. AUTHENTICATE").
### Inputs / Forms
**`text-input`** — white fill, 1px `#d0d7de` hairline, 6px radius, 32px height, 5×12px padding, Mona Sans 14/400. On focus the border thickens to 2px Primer accent blue with the standard Primer focus ring offset. Disabled state uses `#eaeef2` fill with muted text.
**`textarea`** — same hairline + radius, 80px min-height, resize: vertical.
**`select-dropdown`** — same shape as text-input, 32px height, with a chevron icon at 8px right padding. Used for plan / region selectors.
### Navigation
**`nav-global`** — sticky `#0d1117` (Primer dark canvas) bar across the top of every page, 64px height, white text in Mona Sans 14/500. Identical to github.com's global header — the Copilot marketing page deliberately doesn't differentiate. Includes the Octocat mark left, primary nav (Product, Solutions, Resources, Open Source, Enterprise, Pricing) centre, and Sign in / Sign up flush right.
**`nav-product`** — secondary band beneath the global nav, white fill, 56px height, 1px hairline bottom. Holds product-specific nav (Copilot Workspace, Copilot Chat, Copilot Pricing, etc.) in 14/500 ink.
**`nav-mobile`** — full-screen overlay with stacked nav items in Mona Sans 24/600. Closing X anchored top-right.
### Dropdown / Flyout
**`flyout-mega`** — opens from global nav; white surface, 12px radius, 1px hairline, medium shadow. Multi-column structure with Mona Sans 16/600 column titles and 14/400 row links.
### Modals & Toasts
**`modal`** — centred dialog over a Primer overlay scrim (`rgba(140,149,159,0.15)`). White surface, 12px radius, 1px hairline, large shadow. Close X anchored top-right.
**`toast`** — top-right notifications. White fill, 6px radius, hairline, body-small text in Mona Sans 14/400.
### Hero Bands
**`hero-band-light`** — full-width white band, 96–144px vertical padding, content capped at 1280. Display-hero in Mona Sans 96/800 with -0.04em tracking, body-large 20/400 sub-copy, primary CTA + secondary CTA flush left.
**`hero-band-dark`** — full-width `#0d1117` band, white text, otherwise identical structure to light hero. CTA inverts to white-on-dark.
## 5. Layout Principles
### Spacing System
- Base unit: **4px** (Primer's smallest unit); modular grid runs on **8px** rhythm
- Scale: `4 · 8 · 12 · 16 · 24 · 32 · 40 · 48 · 64 · 80 · 96 · 128 · 160`
- Section padding (vertical): **96–144px** between major bands — chapter-scale rhythm
- Card internal padding: **24px** for feature cards, **16px** for code blocks
- Gutters: **24px** between columns at desktop, **16px** at tablet, **12px** at mobile
### Grid & Container
- Max content width: **1280px** centred — Primer standard
- Prose width inside long-form: **768px** for readable line length
- Hero: full-width band with content capped at 1280
- Feature grid: typically 3-up at desktop, 2-up at tablet, 1-up at mobile
- Pricing tiers: 3-up cards spanning the full content width
### Whitespace Philosophy
Copilot leans on Primer's discipline: **8px rhythm grid + 96–144px section padding**. The result is a marketing surface that paces like an essay rather than a SaaS template. Inside each section, density stays moderate — feature grids run 3-up with comfortable card padding, and the hero column rarely fills more than 70% of the viewport width. The visual rhythm is **dense type + generous breath** — Mona Sans 96px display compressed onto a few short lines, then 144px of vertical space before the next band.
### Section Cadence
Copilot alternates between **white bands** (default, ~70% of the page) and **`#0d1117` dark inverted bands** (used 1–2 times per page for emphasis — typically the "Built on the GitHub platform" or "Try it free" closing band). The chromatic inversion is the page's primary navigational signal — readers know they've crossed a chapter boundary because the canvas has flipped colour. Subtle `#f6f8fa` bands occasionally separate feature blocks from pricing.
## 6. Shapes & Radius Scale
| Tier | Value | Use |
|------|-------|-----|
| Micro | 3px | Primer `borderRadius-small` — rarely used on marketing |
| Small | 6px | Buttons, inputs, code blocks — Primer `borderRadius-medium` |
| Medium | 8px | Subtle modules |
| Large | 12px | Cards, modals, flyouts — Primer `borderRadius-large` |
| Extra | 16px | Featured pricing card |
| Pill | 9999px | Status tags only |
Copilot uses pill (9999px) **only** for status tags ("Public preview", "GA"). CTAs and cards stay rectangular. The radii ladder is **6 / 8 / 12 / 16** for the vast majority of surfaces — confident rectangles, never fully rounded.
## 7. Depth & Elevation
| Level | Treatment | Use |
|-------|-----------|-----|
| 0 — Flat | no shadow | Body, masthead, footer, all editorial bands (~95% of marketing surface) |
| 1 — Hairline | 1px `#d0d7de` border | Cards, inputs, code blocks |
| 2 — Hover Border | 1px `#afb8c1` border | Card hover state |
| 3 — Small Shadow | `rgba(31,35,40,0.04) 0 1px 0` | Sticky nav |
| 4 — Medium Shadow | `rgba(31,35,40,0.08) 0 3px 6px` | Dropdowns, flyouts |
| 5 — Large Shadow | `rgba(31,35,40,0.12) 0 8px 24px` | Modals |
| 6 — Inversion | `bg: #0d1117` | Dark hero bands — depth-as-colour-shift |
### Shadow Philosophy
Copilot's marketing surfaces achieve depth through **tone-and-border**, not elevation. Cards lift off the canvas via the 1px `#d0d7de` Primer hairline, not via shadow. Hover states intensify the border (`#d0d7de → #afb8c1`) rather than adding a drop-shadow. Where shadows do appear (dropdowns, modals), they use Primer's neutral, multi-layer-free recipe — single subtle drop, never atmospheric. The defining "depth event" is the chromatic inversion to `#0d1117` on hero bands — **depth as colour shift, not as elevation**.
## 8. Interaction & Motion
### Easing
- **Standard**: `cubic-bezier(0.65, 0, 0.35, 1)` — default for hover, focus, button press
- **Out**: `cubic-bezier(0, 0, 0.2, 1)` — entry animations
- **Emphasized**: `cubic-bezier(0.2, 0, 0, 1)` — modal entry, hero on-load
### Durations
| Bucket | Value | Use |
|--------|-------|-----|
| Instant | 80ms | Link underline grow, focus ring fade |
| Fast | 120ms | CTA fill warm-up on hover |
| Standard | 200ms | Card border darken, dropdown enter |
| Slow | 300ms | Hero on-load fade-up, modal enter |
### Per-Component Recipes
- **CTA hover**: bg transitions `#000000` → `#1f2328` over 120ms standard easing — subtle warm-up, not a colour shift.
- **CTA press**: `#3d444d` momentary deepen on `:active` for 80ms.
- **Card hover**: border-color transitions `#d0d7de` → `#afb8c1` over 200ms. No translate, no shadow change, no scale. The defining "static depth" interaction.
- **Link hover**: underline thickness grows 0 → 1px over 80ms; colour stays `#0969da`. Underline appears below the baseline at 2px offset.
- **Hero on-load**: opacity 0 → 1 over 300ms with `translateY(8px → 0)` emphasized easing — fires once on initial paint, never on subsequent navigation.
- **Code-block syntax highlight reveal**: when entering viewport, syntax tokens fade in sequentially over 400ms (each token 50ms after the previous) — used sparingly, only on the "watch the AI write code" hero variant.
- **Modal enter**: scrim fades in over 200ms, dialog scales `0.96 → 1` and translates from `translateY(8px) opacity(0)` to `0/1` over 200ms emphasized.
- **Page transitions**: hard navigation, no transition. GitHub prioritises perceived speed and full-page paint.
### Reduced Motion
Respects `prefers-reduced-motion: reduce`. All translate and scale transitions degrade to opacity-only. Hero on-load fade remains. Code-block syntax-token reveal becomes an instant fill. Card hover border-color transition remains because it communicates state.
## 9. Accessibility & A11y
### Contrast Pairs
| Pair | Ratio | Level |
|------|-------|-------|
| #1f2328 body on #ffffff | 16.1 | AAA |
| #000000 display on #ffffff | 21.0 | AAA |
| #ffffff on #000000 CTA | 21.0 | AAA |
| #ffffff on #1f2328 hover | 16.1 | AAA |
| #0969da link on #ffffff | 6.1 | AAA |
| #0550ae link hover on #ffffff | 9.4 | AAA |
| #59636e muted on #ffffff | 5.6 | AA |
| #f0f6fc text on #0d1117 dark | 14.7 | AAA |
| #4493f8 link on #0d1117 dark | 7.0 | AAA |
| #1a7f37 success on #dafbe1 soft | 5.0 | AA |
Copilot's contrast pairs sit overwhelmingly at AAA — the pure-black on pure-white CTA hits the maximum 21:1, and the body ink at 16.1:1 is well above the 7.0 AAA threshold. The only AA-not-AAA pair is `#59636e` muted on white at 5.6:1, used for non-essential metadata. All link colours pass AAA both in light and dark modes.
### Focus Indicators
Focus ring is **2px solid `#0969da`** (Primer accent blue) inset, with a 2px outline-offset, applied via Primer's `:focus-visible` pattern. The ring is the most chromatically prominent accent on any focused element, and because it borrows from Primer's standard focus pattern, it stays consistent across github.com, copilot.com, and all sub-products.
### ARIA Patterns
- **Skip link**: `<a href="#main">Skip to content</a>` is the first focusable element on every page, hidden until focused.
- **Global nav**: `<header role="banner">` wrapping the global nav; nav itself uses `<nav aria-label="Global">`.
- **Product nav**: `<nav aria-label="Product">` for the secondary nav.
- **Hero CTAs**: standard `<a>` and `<button>` elements; no extra ARIA.
- **Code blocks**: `<pre><code>` with `aria-label="Code sample showing..."` for context. Decorative syntax-token reveal uses `aria-hidden="true"` on the animation wrapper.
- **Pricing toggle**: `role="radiogroup"` with monthly/annual radios; arrow keys navigate.
- **Mobile nav overlay**: `role="dialog"` + `aria-modal="true"` + focus trap + Esc closes.
- **Status badges**: "Public preview" / "GA" pills include `aria-label` with full meaning.
### Keyboard Navigation
- Skip link → global nav → product nav → hero primary CTA → hero secondary CTA → feature grid (each card focusable as `<a>`) → pricing → footer
- Within feature grid: tab order follows DOM order; arrow keys navigate within card-internal tabs (when present)
- Mega-flyout: Tab moves through column headings + items in order; Esc closes and returns focus to trigger
- Modal: focus trapped; Esc closes; focus returns to trigger element
### Screen Reader Hints
Verbose `aria-label` on icon-only buttons (the close-X on modals announces "Close dialog"). Decorative octocat mark in the global nav is `<svg aria-hidden="true">` with the brand name as visible text. Code-sample syntax-token animation wrappers carry `aria-hidden="true"` so the screen reader announces the static code, not the animation.
### Reduced Motion
All translate and scale transitions degrade to opacity-only. Hero on-load fade remains. Card hover border-color transition remains. Code-block reveal becomes instant.
## 10. Responsive Behavior
### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Small | <544px | Global nav collapses to hamburger; hero display drops to 48/800; feature grid stacks 1-up |
| Medium | 544–768px | Full nav; hero at 64/800; feature grid 1-up |
| Large | 768–1012px | Full sub-nav; feature grid 2-up; hero at 80/800 |
| XLarge | 1012–1280px | Full marketing layout; feature grid 3-up; hero at 96/800 |
| XXLarge | 1280–1400px | Content caps at 1280; hero scales to 120/800 on landing pages |
### Touch Targets
- Primary CTAs: 44px height — meets AAA for touch
- Nav links: 44px hit area (text 14px + padding to 44)
- Mobile menu items: 56px height
- Form inputs: 32px (Primer's default — meets WCAG 2.5.5 enhanced through padding)
### Collapsing Strategy
- Global nav: full nav collapses to hamburger at <768px; sign-in / sign-up pills hide first
- Hero: display scales 120 → 96 → 80 → 64 → 48px across breakpoints
- Feature grid: 3 → 2 → 1 columns
- Pricing: 3-up cards stack to 1-up at <768px; the "recommended" tier is sticky at the top of the stack
- Footer: 6-column link list collapses to 3-column at tablet, 1-column at mobile
### Image Behavior
Hero illustrations use SVG with `viewBox` — never raster — so they scale crisply across breakpoints. Code-sample animations use `<picture>` with WebP + PNG fallback. All illustration uses `loading="lazy"` for off-screen art.
### Container Queries
Pricing cards use container queries to switch from "feature list right of price" to "feature list below price" when the card narrows below 280px — keeping the pricing layout legible inside narrow sidebars.
## 11. Content & Voice
### Tone
Confident, technical, slightly understated. GitHub Copilot's voice is "the senior engineer at the next desk who knows their stuff and doesn't need to oversell it." Headlines lead with capability ("The world's most widely adopted AI developer tool", "Code 55% faster") rather than promise. The brand consistently positions Copilot as **infrastructure for the developer who already has GitHub** — not as a separate product to evaluate, but as a default the visitor should adopt.
### Microcopy Patterns
- **Button verbs**: "Try Copilot", "Get started", "Sign in with GitHub", "See pricing", "Read the docs"
- **Error message recipe**: technical + actionable — "We couldn't authenticate that GitHub account. Try signing in again or check your access at github.com/settings."
- **Success confirmations**: terse — "Authorized", "Subscription activated", "Pull request merged"
- **Field labels**: short and engineer-coded — "Repository", "Token", "Workflow"
- **Empty states**: instructive — "No active sessions yet. Run `gh copilot suggest` to get started."
### Empty States
Empty enterprise dashboard: "No teams have enabled Copilot yet. [Invite a team] or [view documentation]."
Empty Copilot Chat: "Ask anything. Try 'How do I write a recursive function?' or '/explain' on selected code." — names two next moves.
Empty pricing comparison: "Compare plans" with a link to docs — Copilot rarely sits at "no data" for long.
### CTA Verb Conventions
- Primary: **"Try Copilot"** (default, top of every page), **"Get started"** (signed-in upsell), **"Sign in with GitHub"** (auth-gated CTA)
- Secondary: **"Read the docs"**, **"See pricing"**, **"Watch the demo"**
- Tertiary: **"Learn more"**, **"View on GitHub"**, **"Read the blog"**
- Avoided: "Click here", "Buy now", "Sign up free" (Copilot prefers cleaner verbs)
## 12. Dark Mode & Theming
**Optional dark mode supported** via Primer's full token swap. The marketing site defaults to light, but it respects the `data-theme="dark"` attribute and the `prefers-color-scheme` media query when set. The dark theme is the canonical Primer dark canvas (`#0d1117`) with `#f0f6fc` text — identical to github.com's default dark mode.
The dark token swap is comprehensive: every `colors:` key has a `colors-dark:` counterpart. The brand action colour inverts (black on white → white on near-black), the Primer accent blue lifts (`#0969da → #4493f8`) for night legibility, and surfaces step through `#0d1117 → #161b22 → #21262d` (canvas / subtle / inset). Borders shift to `#3d444d`. Code blocks shift to the Primer dark syntax theme — keywords in `#ff7b72`, strings in `#a5d6ff`, comments in `#9198a1`.
The brand position: dark mode is **fully first-class**, not an afterthought. GitHub has shipped dark mode since 2020 and the Copilot marketing site honours the same token discipline. The dark hero band (`#0d1117` ground used as a section accent in light mode) is *the same canvas colour* as the full dark theme — there's a deliberate continuity between "dark band as chapter accent in light mode" and "the entire site flipped to dark."
## 13. Lineage & Influences
GitHub Copilot's visual lineage runs through three traditions: **the Primer design system** (GitHub's in-house design language, originated by Diana Mounter in 2016 and now the canonical "developer-tool design system"), **the Mona Sans / Hubot Sans typeface family** (commissioned 2022 to replace the previous Helvetica/Inter stack), and **the Vercel / Stripe Press editorial-software wave** (monochromatic discipline, type-as-image, 96px+ display copy on white).
Three contemporaries share the same neighbourhood. **Vercel** went earlier with the monochrome discipline and the type-as-image hero; Copilot diverges by having access to Primer's deeper colour system (the accent blue, the success green) and using them sparingly in semantic moments. **Linear** went monochrome with much darker grey scales; Copilot stays brighter. **Anthropic / Claude.ai** went serif-on-cream — the warm counter to Copilot's cool. Outside the AI peer group, the closest spiritual sibling is **Stripe Press** — both surfaces treat display type as the primary expressive object on white canvas, and both refuse the gradient-and-mascot SaaS register.
What Copilot rejects: brand purple, Copilot-specific accent colours, gradient meshes, hero animations beyond on-load fade, custom syntax themes, drop shadows on cards, decorative illustration that competes with type, and any chromatic differentiation from github.com. The brand position is **GitHub already won developer trust — Copilot inherits it** by refusing to perform a separate identity. The strategic message is "Copilot is GitHub," carried by the absence of a sub-brand.
**Influences:**
- GitHub Primer — the entire design system (colour, typography, components), [primer.style](https://primer.style)
- Mona Sans / Monaspice — GitHub's commissioned typeface family, [github.com/mona-sans](https://github.com/mona-sans)
- Vercel — monochromatic black/white type-as-image discipline, [vercel.com](https://vercel.com)
- Stripe Press — editorial typographic confidence at hero sizes 96px+, [press.stripe.com](https://press.stripe.com)
- The New York Times Magazine — type-as-image cover treatment
- Linear — monochrome marketing discipline with adjacent register, [linear.app](https://linear.app)
## 14. Do's and Don'ts
**Do**
- Anchor the canvas on pure white (`#ffffff`) — Primer `canvas-default`, no warm tint, no off-white
- Use pure black (`#000000`) for primary CTAs on light surfaces; invert to white-on-`#0d1117` on dark hero bands
- Crank Mona Sans to 96px+ at 800 weight on hero bands with `-0.04em` tracking — type-as-image is the brand
- Reserve Primer accent blue (`#0969da`) for textual links and the focus ring only — never a button background
- Use 6px button radius and 12px card radius — confident rectangles, no fully-rounded CTAs except status tags
- Render code blocks in MonaspiceNe with the Primer light syntax theme — keep the marketing code surface identical to the github.com editor
- Use tone-and-border for card depth, not shadow — the 1px `#d0d7de` hairline does the work
- Treat dark hero bands (`#0d1117`) as chapter-accent moments — invert depth via colour, not elevation
- Maintain 96–144px vertical section padding — chapter-scale rhythm
- Keep button labels at 16/600 (semibold), not 700 — the pure-black fill already commands attention
**Don't**
- Don't introduce a Copilot-specific accent (purple, gradient, etc.) — the strategic message is "Copilot is GitHub," carried by the absence of a sub-brand colour
- Don't add drop-shadows to cards — Primer surfaces use tone-and-border, not elevation, on marketing
- Don't mix font families — Mona Sans + MonaspiceNe is the pair; introducing Inter or system-ui breaks the GitHub-press feel
- Don't soften CTAs to pill shape — the brand vocabulary is rectangular at 6px
- Don't use the Primer accent blue as a button or banner fill — it's the link colour, not the brand colour
- Don't tighten section padding below 96px — the breath is the brand
- Don't decorate with illustration that competes with type — Copilot's hero is type-as-image, not illustration-led
- Don't use exclamation marks in copy — the voice is confident-understated, never enthusiastic
- Don't depart from the 8px Primer rhythm grid — every spacing decision should derive from `4·8·12·16·24·32·64·96·128`
- Don't ship a custom syntax theme on marketing — the Primer light/dark theme is the brand's code register
## 15. Agent Prompt Guide
### Quick Color Reference
```
Canvas: #ffffff
Canvas Inverse: #0d1117
Body Ink: #1f2328
Display Black: #000000
Brand: #000000
Brand on Dark: #ffffff
Surface Subtle: #f6f8fa
Surface Inset: #eaeef2
Hairline: #d0d7de
Hairline Strong: #afb8c1
Muted: #59636e
Primer Blue: #0969da
Link Hover: #0550ae
Success: #1a7f37
On-Dark Text: #f0f6fc
On-Dark Border: #3d444d
```
### Example Component Prompts
- "Create a GitHub Copilot-style primary CTA: a 44px-tall rectangle with 6px radius, pure-black (`#000000`) fill, white text in Mona Sans 16/600, 12×20px padding. Hover transitions the fill to `#1f2328` over 120ms standard easing. No drop-shadow, no border. On dark hero bands, invert to white fill with black text."
- "Build a Copilot hero band: pure white (`#ffffff`) ground, content capped at 1280px, 144px vertical padding. Display headline in Mona Sans 96/800 with -0.04em tracking, set across two lines — 'GitHub Copilot. Your AI pair programmer.' Body-large sub-copy at 20/400 in `#1f2328`. Primary CTA + outline secondary CTA flush left. Right column: a Monaspice code sample inside a `#f6f8fa` card with 6px radius and 1px `#d0d7de` border, demonstrating Copilot's autocomplete behaviour."
- "Design a Copilot feature card: white surface, 12px radius, 1px `#d0d7de` Primer hairline, 24px padding, no shadow. Stack: 32px monochrome icon (no fill colour, just stroke), h4 in Mona Sans 24/600 ink, body in 16/400 muted ink. On hover, the border darkens to `#afb8c1` over 200ms — no translate, no shadow change."
- "Create a Copilot dark hero band: full-width `#0d1117` ground, 144px vertical padding. Display in Mona Sans 96/800 white text. Body-large sub-copy at 20/400 in `#f0f6fc`. White CTA pill (inverted from the primary) with black text. Below the headline, a Monaspice code sample in a `#161b22` surface with `#3d444d` border, using the Primer dark syntax theme."
- "Build a Copilot 'Public preview' status pill: soft Primer accent (`#ddf4ff`) fill, deep accent (`#0550ae`) text in Mona Sans 12/500, 9999px radius, 2×8px padding. Sits inline beside section titles."
- "Design a Copilot pricing card: Primer canvas-subtle (`#f6f8fa`) surface, 12px radius, 1px `#d0d7de` hairline, 24px padding, no shadow. Stack: plan name in Mona Sans 24/600, price in 56/700 with -0.025em tracking, billing cadence in 14/400 muted, feature list with check icons in 14/400 ink, primary CTA at the bottom. The 'recommended' tier swaps to a 16px radius and adds a 2px Primer accent blue border."
### Iteration Guide
1. **Pure-white canvas first.** If your page has off-white, cream, or any tint, it isn't Copilot. Primer `canvas-default: #ffffff`, no warmth.
2. **Pure-black CTAs.** No grey, no near-black. `#000000` on white, `#ffffff` on `#0d1117`. The discipline is the brand.
3. **Mona Sans cranked.** Hero copy at 96px+ / 800 weight with -0.04em tracking. Substituting Inter or system-sans collapses the brand.
4. **Primer accent blue stays text-only.** `#0969da` is the link colour and focus ring. Never a button, never a banner, never a chart fill.
5. **Confident rectangles, never pills (except tags).** 6px buttons, 12px cards. Pill shapes only on status tags.
6. **No drop-shadows on cards.** Tone-and-border (`#ffffff` on `#f6f8fa` with 1px `#d0d7de` hairline) is the entire elevation vocabulary.
7. **Inversion as depth.** Use `#0d1117` dark bands sparingly — once or twice per page — as a chapter accent. The colour shift is the depth event.
8. **Monaspice in code blocks with Primer syntax theme.** Keep the marketing code surface visually identical to the github.com editor — that continuity is the brand promise.
1. Visual Theme & Atmosphere
GitHub Copilot’s product page is a master class in restraint. The canvas is pure white #ffffff (Primer’s canvas-default), the action colour is pure black #000000, and Mona Sans — GitHub’s commissioned variable display family — does the heavy lifting at hero sizes that approach 96px in 800 weight. There is no Copilot purple, no AI-product gradient, no chromatic differentiation from github.com itself; the page declares, through pure typographic and chromatic restraint, that Copilot is GitHub, not a sub-brand. Walk in from a Linear or Anthropic page and the temperature shift is immediate — colder, harder, more architectural.
Hero bands occasionally invert to #0d1117 (Primer’s dark canvas), and the CTA flips from black-on-white to white-on-black with no other adjustment. The accent blue #0969da (Primer accent-fg) appears only as textual link colour — never as a button background, never as a hero gradient, never as a chart fill on the marketing surface. The success green #1a7f37 shows up sparingly for “GA” / availability badges — Primer’s standard semantic palette, not custom Copilot decoration.
Type is the entire expressive surface. Mona Sans at 96px / 800 weight with -0.04em tracking sits across two or three short lines on hero bands, and the wide letterforms — Mona was designed with a slightly extended set width compared to Inter or Helvetica — make 96px feel architectural rather than shouty. Body type drops to 18px / 400 with 1.5 leading, a step up from the 16px default that signals “Copilot copy is meant to be read as essay, not scanned as feature list.” Code samples shift to MonaspiceNe, the variable monospace GitHub commissioned to pair with Mona, rendered in the Primer light syntax theme.
Shape language is rectangular and confident — 6px button radius (Primer’s standard control radius), 12px card radius, no fully-rounded CTAs. Shadows are essentially absent on marketing surfaces; cards sit on tone (white → #f6f8fa → #eaeef2) with hairline borders, not on elevation. The 8px Primer rhythm grid governs spacing, and section padding runs 96–144px between major bands — generous enough that each band reads as a chapter, not a sub-section.
The overall register is editorial software. Copilot’s marketing surface looks closer to a Primer Press chapter, a Vercel essay band, or a New York Times Magazine cover than to a typical AI product page. The brand position is “GitHub already won developer trust — Copilot inherits it by refusing to perform a separate identity.”
Key Characteristics:
- Pure-white canvas (
#ffffff) inverting to pure-near-black (#0d1117) on hero bands — chromatic shift as depth - Mona Sans display at 96px+ / 800 weight with -0.04em tracking — type-as-image
- No Copilot accent colour — Primer accent blue
#0969dareserved for textual links only - 6px buttons, 12px cards, no shadows on marketing surfaces — tone-and-border, not elevation
- MonaspiceNe code blocks in Primer light syntax theme — code surface identical to github.com editor
- Pure-black inverted CTA (
#000000on white,#ffffffon#0d1117) — single CTA shape across all bands - 8px Primer rhythm grid — spacing scale of 4·8·16·24·32·64·96·128
- Section padding at 96–144px — chapter-scale rhythm
2. Color Palette & Roles
Primary
- Canvas (
#ffffff): Primercanvas-default— pure-white default page floor - Canvas Inverse (
#0d1117): Primer darkcanvas-default— near-black hero band ground - Body Ink (
#1f2328): Primerfg-default— primary body text, never pure black at body sizes - Display Black (
#000000): hero / display copy at full black
Brand & Action
- Black (
#000000): primary CTA fill, the only action colour on light surfaces - White on Dark (
#ffffff): CTA fill on dark hero bands — pure inversion - Brand Hover (
#1f2328): hover state — subtle warm-up by 16/16/16 RGB - Brand Active (
#3d444d): pressed state for the rare prolonged press - On-Brand White (
#ffffff): label colour on black CTA
Accent
- Primer Blue (
#0969da): Primeraccent-fg— textual link colour and focus ring; never a CTA fill - Accent Hover (
#0550ae): link hover deepens - Accent Soft (
#ddf4ff): Primeraccent-subtle— alert backgrounds for “Public preview” / informational notices
Interactive
- Link Default (
#0969da): Primer accent blue - Link Hover (
#0550ae): deeper blue - Link on Dark (
#4493f8): lifted Primer blue for dark surfaces - Visited: same as default (Primer doesn’t differentiate on marketing)
- Focus Ring:
2px solid #0969dainset + 2px outline-offset - Selected (
#0969da): selected radio / checkbox / tab fill
Neutral Scale
- Display Black (
#000000): hero copy - Body Ink (
#1f2328): default body — Primerfg-default - Muted (
#59636e): Primerfg-muted— captions, metadata, hover-secondary - Subtle (
#6e7781): Primerfg-subtle— quaternary, “5 days ago” - On-Dark Default (
#f0f6fc): Primer darkfg-default - On-Dark Muted (
#9198a1): Primer darkfg-muted - Border Default (
#d0d7de): Primerborder-default— hairline rules - Border Muted (
#d8dee4): Primerborder-muted— subtle dividers - Border Strong (
#afb8c1): focus-state hairline on hover
Surface & Borders
- Canvas (
#ffffff): default - Subtle (
#f6f8fa): Primercanvas-subtle— feature cards, code blocks, alternating bands - Inset (
#eaeef2): Primercanvas-inset— disabled fields, deepest light tier - Dark Canvas (
#0d1117): inverted hero ground - Dark Subtle (
#161b22): cards on dark hero bands - Dark Inset (
#21262d): deepest dark tier - Hairline (
#d0d7de): used everywhere a divider is needed; never the accent blue
Shadow Colors
Copilot’s marketing surfaces use shadows almost exclusively in dropdowns and overlays — feature cards stay flat. Where shadows do appear, they use Primer’s neutral rgba(31,35,40,...) tone, never tinted. The brand position: depth comes from chromatic inversion (white → near-black band), not atmospheric elevation.
rgba(31,35,40,0.04) 0 1px 0— small (rare on marketing)rgba(31,35,40,0.08) 0 3px 6px— medium (dropdowns)rgba(31,35,40,0.12) 0 8px 24px— large (modals)
Semantic
- Success Green (
#1a7f37): Primersuccess-fg— “GA”, “Available now” badges - Success Soft (
#dafbe1): Primersuccess-subtle— success badge background - Warning Amber (
#9a6700): Primerattention-fg— caution copy - Warning Soft (
#fff8c5): Primerattention-subtle - Danger Red (
#cf222e): Primerdanger-fg— error states - Danger Soft (
#ffebe9): Primerdanger-subtle - Done Purple (
#8250df): Primerdone-fg— used to mark “merged” / “completed” states (rare on marketing)
3. Typography Rules
Font Family
Display & Body: Mona Sans (and the variable axis Mona Sans VF). Fallback chain: -apple-system, "system-ui", "Segoe UI", Helvetica, Arial, sans-serif. Mona Sans is GitHub’s commissioned variable typeface (released 2022, designer: Michael Sharanda for GitHub) — a slightly wider, more architectural sans designed specifically to handle 96px+ display sizes without losing rhythm. Copilot uses Mona for both display and body, leveraging the variable axis to span 400 → 900 weights without loading separate font files.
Mono: MonaspiceNe (the “Neon” cut of GitHub’s Monaspice family). Fallback through "Mona Sans Mono", ui-monospace, SFMono-Regular, "SF Mono", Menlo, Consolas. Monaspice is the monospace family GitHub commissioned to pair with Mona Sans (2023, by Mark Simonson Studio) — designed specifically for code editors and rendered with the same Primer light theme used in github.com’s source view.
OpenType features: liga and kern everywhere; ss01 is enabled on display copy to swap in Mona’s alternate stylistic glyphs (the more architectural g and R forms); Monaspice ships with liga and calt enabled for code-ligature behaviour (==, !=, => render as proper ligatures).
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|---|---|---|---|---|---|---|---|
| display-mega | Mona Sans | 120 | 800 | 0.92 | -0.045em | ss01 | Page-take-over hero, single line |
| display-hero | Mona Sans | 96 | 800 | 0.95 | -0.04em | ss01 | Standard hero — “GitHub Copilot. Your AI pair programmer.” |
| h1 | Mona Sans | 64 | 800 | 1.0 | -0.03em | — | Major page titles |
| h2 | Mona Sans | 56 | 700 | 1.0 | -0.025em | — | Section openers |
| h3 | Mona Sans | 32 | 600 | 1.15 | -0.01em | — | Sub-section heads |
| h4 | Mona Sans | 24 | 600 | 1.25 | -0.005em | — | Feature card titles |
| sub-section | Mona Sans | 20 | 600 | 1.3 | 0 | — | Sub-section heads inside long bands |
| body-large | Mona Sans | 20 | 400 | 1.5 | 0 | — | Hero sub-copy |
| body | Mona Sans | 18 | 400 | 1.5 | 0 | — | Default paragraph — slightly larger than 16 norm |
| body-default | Mona Sans | 16 | 400 | 1.5 | 0 | — | Card body, secondary copy |
| body-small | Mona Sans | 14 | 400 | 1.43 | 0 | — | Footer, metadata |
| caption | Mona Sans | 12 | 400 | 1.33 | 0 | — | Footer micro-text |
| button-cta | Mona Sans | 16 | 600 | 1.0 | 0 | — | Primary CTA label — semibold, not bold |
| nav-link | Mona Sans | 14 | 500 | 1.0 | 0 | — | Global nav, sub-nav |
| label | Monaspice | 12 | 500 | 1.3 | 0.02em | uppercase | ”BETA” / “PUBLIC PREVIEW” pill text |
| code-block | Monaspice | 14 | 400 | 1.45 | 0 | liga, calt | Code samples in marketing |
| code-inline | Monaspice | 0.95em | 400 | inherit | 0 | liga | Inline code in body paragraphs |
| code-small | Monaspice | 12 | 400 | 1.4 | 0 | — | Small code snippets in footnotes |
Principles
- Mona Sans is the entire family. Substituting Inter, Helvetica, or system-sans collapses the brand into generic SaaS — Mona’s slightly wider metrics and architectural cap heights are the typographic signature.
- Crank to 96px+ at 800 weight on hero bands. Mona’s wide letterforms are designed for it and start to feel anaemic below 600 weight at large sizes.
- Negative tracking scales with size. -0.04em at 96px, -0.03em at 64px, -0.01em at 32px. Required to keep Mona’s wide set from feeling spacy at display sizes.
- Body at 18px / 1.5 is the editorial signal. 16px reads as default SaaS; 18px reads as “this is meant to be read as essay.”
- Button labels at 600, not 700. Most retail CTAs run 700 bold; Copilot uses 600 semibold because the pure-black fill already commands attention.
- Primer accent blue stays text-only.
#0969daappears as inline link colour and focus ring — never as a button, banner, or chart fill. - Code blocks shift to Monaspice with Primer light syntax theme. The marketing code surface is intentionally identical to the github.com editor — no custom syntax theme, no decorative variants.
ss01on display copy. Surfaces Mona’s alternateg,R, and&forms — the glyphs designed for hero use.
4. Component Stylings
Buttons
button-primary — pure-black (#000000) fill, white text in Mona Sans 16/600, 6px radius, 12×20px padding, 44px height. The most common CTA: “Try Copilot”, “Get started”, “Sign up”. On hover the fill transitions to #1f2328 over 120ms — a subtle warm-up rather than a colour shift. On dark hero bands the button inverts to white fill with #000000 text.
button-primary-on-dark — white (#ffffff) fill, black text, same 6px radius and 44px height. Used inside bg-inverse hero bands.
button-secondary — white fill, 1px #d0d7de Primer hairline, ink (#1f2328) text in 16/600. Same 6px radius. Used for “Read the docs”, “See pricing”, inverse twin of the primary.
button-tertiary-text — plain Primer accent blue (#0969da) text, no surface, underlined on hover. The textual-link CTA.
button-invisible — Primer’s “invisible” variant. Transparent fill in default state, gains a #f6f8fa background on hover. Used for nav-bar action items that need to fade into the chrome.
Cards
card-feature — white surface, 1px #d0d7de hairline, 12px radius, 24px padding, no shadow. Holds an icon, h4 title, body description. Hover: border darkens to #afb8c1 over 200ms — no translate, no shadow, no fill change. The brand’s defining “depth without elevation” treatment.
card-subtle — Primer canvas-subtle (#f6f8fa) fill, same 12px radius and hairline border. Used for pricing tier cards and feature modules where Copilot wants the card to recede slightly from the white canvas.
code-block — Primer canvas-subtle (#f6f8fa) fill, 1px hairline, 6px radius, 16px padding, MonaspiceNe 14/1.45 in #1f2328. Syntax highlighting uses the standard Primer light theme palette (keywords in #cf222e, strings in #0a3069, comments in #6e7781). The dark-band variant uses #0d1117 fill with #3d444d border.
Badges, Tags, Pills
badge-pill — soft Primer accent (#ddf4ff) fill, deep accent (#0550ae) text in Mona Sans 12/500, 9999px radius, 2×8px padding. Used for “Public preview”, “GA”, “New” status pills beside section titles.
badge-success — Primer success-soft (#dafbe1) fill, success-fg (#1a7f37) text, same 9999px / 2×8px. The “Generally available” badge.
badge-mono — Mona Sans Mono 12/500 uppercase in muted ink, no fill, 0.02em tracking. Used for eyebrow labels above section titles (“01. INSTALL”, “02. AUTHENTICATE”).
Inputs / Forms
text-input — white fill, 1px #d0d7de hairline, 6px radius, 32px height, 5×12px padding, Mona Sans 14/400. On focus the border thickens to 2px Primer accent blue with the standard Primer focus ring offset. Disabled state uses #eaeef2 fill with muted text.
textarea — same hairline + radius, 80px min-height, resize: vertical.
select-dropdown — same shape as text-input, 32px height, with a chevron icon at 8px right padding. Used for plan / region selectors.
Navigation
nav-global — sticky #0d1117 (Primer dark canvas) bar across the top of every page, 64px height, white text in Mona Sans 14/500. Identical to github.com’s global header — the Copilot marketing page deliberately doesn’t differentiate. Includes the Octocat mark left, primary nav (Product, Solutions, Resources, Open Source, Enterprise, Pricing) centre, and Sign in / Sign up flush right.
nav-product — secondary band beneath the global nav, white fill, 56px height, 1px hairline bottom. Holds product-specific nav (Copilot Workspace, Copilot Chat, Copilot Pricing, etc.) in 14/500 ink.
nav-mobile — full-screen overlay with stacked nav items in Mona Sans 24/600. Closing X anchored top-right.
Dropdown / Flyout
flyout-mega — opens from global nav; white surface, 12px radius, 1px hairline, medium shadow. Multi-column structure with Mona Sans 16/600 column titles and 14/400 row links.
Modals & Toasts
modal — centred dialog over a Primer overlay scrim (rgba(140,149,159,0.15)). White surface, 12px radius, 1px hairline, large shadow. Close X anchored top-right.
toast — top-right notifications. White fill, 6px radius, hairline, body-small text in Mona Sans 14/400.
Hero Bands
hero-band-light — full-width white band, 96–144px vertical padding, content capped at 1280. Display-hero in Mona Sans 96/800 with -0.04em tracking, body-large 20/400 sub-copy, primary CTA + secondary CTA flush left.
hero-band-dark — full-width #0d1117 band, white text, otherwise identical structure to light hero. CTA inverts to white-on-dark.
5. Layout Principles
Spacing System
- Base unit: 4px (Primer’s smallest unit); modular grid runs on 8px rhythm
- Scale:
4 · 8 · 12 · 16 · 24 · 32 · 40 · 48 · 64 · 80 · 96 · 128 · 160 - Section padding (vertical): 96–144px between major bands — chapter-scale rhythm
- Card internal padding: 24px for feature cards, 16px for code blocks
- Gutters: 24px between columns at desktop, 16px at tablet, 12px at mobile
Grid & Container
- Max content width: 1280px centred — Primer standard
- Prose width inside long-form: 768px for readable line length
- Hero: full-width band with content capped at 1280
- Feature grid: typically 3-up at desktop, 2-up at tablet, 1-up at mobile
- Pricing tiers: 3-up cards spanning the full content width
Whitespace Philosophy
Copilot leans on Primer’s discipline: 8px rhythm grid + 96–144px section padding. The result is a marketing surface that paces like an essay rather than a SaaS template. Inside each section, density stays moderate — feature grids run 3-up with comfortable card padding, and the hero column rarely fills more than 70% of the viewport width. The visual rhythm is dense type + generous breath — Mona Sans 96px display compressed onto a few short lines, then 144px of vertical space before the next band.
Section Cadence
Copilot alternates between white bands (default, ~70% of the page) and #0d1117 dark inverted bands (used 1–2 times per page for emphasis — typically the “Built on the GitHub platform” or “Try it free” closing band). The chromatic inversion is the page’s primary navigational signal — readers know they’ve crossed a chapter boundary because the canvas has flipped colour. Subtle #f6f8fa bands occasionally separate feature blocks from pricing.
6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| Micro | 3px | Primer borderRadius-small — rarely used on marketing |
| Small | 6px | Buttons, inputs, code blocks — Primer borderRadius-medium |
| Medium | 8px | Subtle modules |
| Large | 12px | Cards, modals, flyouts — Primer borderRadius-large |
| Extra | 16px | Featured pricing card |
| Pill | 9999px | Status tags only |
Copilot uses pill (9999px) only for status tags (“Public preview”, “GA”). CTAs and cards stay rectangular. The radii ladder is 6 / 8 / 12 / 16 for the vast majority of surfaces — confident rectangles, never fully rounded.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 — Flat | no shadow | Body, masthead, footer, all editorial bands (~95% of marketing surface) |
| 1 — Hairline | 1px #d0d7de border | Cards, inputs, code blocks |
| 2 — Hover Border | 1px #afb8c1 border | Card hover state |
| 3 — Small Shadow | rgba(31,35,40,0.04) 0 1px 0 | Sticky nav |
| 4 — Medium Shadow | rgba(31,35,40,0.08) 0 3px 6px | Dropdowns, flyouts |
| 5 — Large Shadow | rgba(31,35,40,0.12) 0 8px 24px | Modals |
| 6 — Inversion | bg: #0d1117 | Dark hero bands — depth-as-colour-shift |
Shadow Philosophy
Copilot’s marketing surfaces achieve depth through tone-and-border, not elevation. Cards lift off the canvas via the 1px #d0d7de Primer hairline, not via shadow. Hover states intensify the border (#d0d7de → #afb8c1) rather than adding a drop-shadow. Where shadows do appear (dropdowns, modals), they use Primer’s neutral, multi-layer-free recipe — single subtle drop, never atmospheric. The defining “depth event” is the chromatic inversion to #0d1117 on hero bands — depth as colour shift, not as elevation.
8. Interaction & Motion
Easing
- Standard:
cubic-bezier(0.65, 0, 0.35, 1)— default for hover, focus, button press - Out:
cubic-bezier(0, 0, 0.2, 1)— entry animations - Emphasized:
cubic-bezier(0.2, 0, 0, 1)— modal entry, hero on-load
Durations
| Bucket | Value | Use |
|---|---|---|
| Instant | 80ms | Link underline grow, focus ring fade |
| Fast | 120ms | CTA fill warm-up on hover |
| Standard | 200ms | Card border darken, dropdown enter |
| Slow | 300ms | Hero on-load fade-up, modal enter |
Per-Component Recipes
- CTA hover: bg transitions
#000000→#1f2328over 120ms standard easing — subtle warm-up, not a colour shift. - CTA press:
#3d444dmomentary deepen on:activefor 80ms. - Card hover: border-color transitions
#d0d7de→#afb8c1over 200ms. No translate, no shadow change, no scale. The defining “static depth” interaction. - Link hover: underline thickness grows 0 → 1px over 80ms; colour stays
#0969da. Underline appears below the baseline at 2px offset. - Hero on-load: opacity 0 → 1 over 300ms with
translateY(8px → 0)emphasized easing — fires once on initial paint, never on subsequent navigation. - Code-block syntax highlight reveal: when entering viewport, syntax tokens fade in sequentially over 400ms (each token 50ms after the previous) — used sparingly, only on the “watch the AI write code” hero variant.
- Modal enter: scrim fades in over 200ms, dialog scales
0.96 → 1and translates fromtranslateY(8px) opacity(0)to0/1over 200ms emphasized. - Page transitions: hard navigation, no transition. GitHub prioritises perceived speed and full-page paint.
Reduced Motion
Respects prefers-reduced-motion: reduce. All translate and scale transitions degrade to opacity-only. Hero on-load fade remains. Code-block syntax-token reveal becomes an instant fill. Card hover border-color transition remains because it communicates state.
9. Accessibility & A11y
Contrast Pairs
| Pair | Ratio | Level |
|---|---|---|
| #1f2328 body on #ffffff | 16.1 | AAA |
| #000000 display on #ffffff | 21.0 | AAA |
| #ffffff on #000000 CTA | 21.0 | AAA |
| #ffffff on #1f2328 hover | 16.1 | AAA |
| #0969da link on #ffffff | 6.1 | AAA |
| #0550ae link hover on #ffffff | 9.4 | AAA |
| #59636e muted on #ffffff | 5.6 | AA |
| #f0f6fc text on #0d1117 dark | 14.7 | AAA |
| #4493f8 link on #0d1117 dark | 7.0 | AAA |
| #1a7f37 success on #dafbe1 soft | 5.0 | AA |
Copilot’s contrast pairs sit overwhelmingly at AAA — the pure-black on pure-white CTA hits the maximum 21:1, and the body ink at 16.1:1 is well above the 7.0 AAA threshold. The only AA-not-AAA pair is #59636e muted on white at 5.6:1, used for non-essential metadata. All link colours pass AAA both in light and dark modes.
Focus Indicators
Focus ring is 2px solid #0969da (Primer accent blue) inset, with a 2px outline-offset, applied via Primer’s :focus-visible pattern. The ring is the most chromatically prominent accent on any focused element, and because it borrows from Primer’s standard focus pattern, it stays consistent across github.com, copilot.com, and all sub-products.
ARIA Patterns
- Skip link:
<a href="#main">Skip to content</a>is the first focusable element on every page, hidden until focused. - Global nav:
<header role="banner">wrapping the global nav; nav itself uses<nav aria-label="Global">. - Product nav:
<nav aria-label="Product">for the secondary nav. - Hero CTAs: standard
<a>and<button>elements; no extra ARIA. - Code blocks:
<pre><code>witharia-label="Code sample showing..."for context. Decorative syntax-token reveal usesaria-hidden="true"on the animation wrapper. - Pricing toggle:
role="radiogroup"with monthly/annual radios; arrow keys navigate. - Mobile nav overlay:
role="dialog"+aria-modal="true"+ focus trap + Esc closes. - Status badges: “Public preview” / “GA” pills include
aria-labelwith full meaning.
Keyboard Navigation
- Skip link → global nav → product nav → hero primary CTA → hero secondary CTA → feature grid (each card focusable as
<a>) → pricing → footer - Within feature grid: tab order follows DOM order; arrow keys navigate within card-internal tabs (when present)
- Mega-flyout: Tab moves through column headings + items in order; Esc closes and returns focus to trigger
- Modal: focus trapped; Esc closes; focus returns to trigger element
Screen Reader Hints
Verbose aria-label on icon-only buttons (the close-X on modals announces “Close dialog”). Decorative octocat mark in the global nav is <svg aria-hidden="true"> with the brand name as visible text. Code-sample syntax-token animation wrappers carry aria-hidden="true" so the screen reader announces the static code, not the animation.
Reduced Motion
All translate and scale transitions degrade to opacity-only. Hero on-load fade remains. Card hover border-color transition remains. Code-block reveal becomes instant.
10. Responsive Behavior
Breakpoints
| Name | Width | Key Changes |
|---|---|---|
| Small | <544px | Global nav collapses to hamburger; hero display drops to 48/800; feature grid stacks 1-up |
| Medium | 544–768px | Full nav; hero at 64/800; feature grid 1-up |
| Large | 768–1012px | Full sub-nav; feature grid 2-up; hero at 80/800 |
| XLarge | 1012–1280px | Full marketing layout; feature grid 3-up; hero at 96/800 |
| XXLarge | 1280–1400px | Content caps at 1280; hero scales to 120/800 on landing pages |
Touch Targets
- Primary CTAs: 44px height — meets AAA for touch
- Nav links: 44px hit area (text 14px + padding to 44)
- Mobile menu items: 56px height
- Form inputs: 32px (Primer’s default — meets WCAG 2.5.5 enhanced through padding)
Collapsing Strategy
- Global nav: full nav collapses to hamburger at <768px; sign-in / sign-up pills hide first
- Hero: display scales 120 → 96 → 80 → 64 → 48px across breakpoints
- Feature grid: 3 → 2 → 1 columns
- Pricing: 3-up cards stack to 1-up at <768px; the “recommended” tier is sticky at the top of the stack
- Footer: 6-column link list collapses to 3-column at tablet, 1-column at mobile
Image Behavior
Hero illustrations use SVG with viewBox — never raster — so they scale crisply across breakpoints. Code-sample animations use <picture> with WebP + PNG fallback. All illustration uses loading="lazy" for off-screen art.
Container Queries
Pricing cards use container queries to switch from “feature list right of price” to “feature list below price” when the card narrows below 280px — keeping the pricing layout legible inside narrow sidebars.
11. Content & Voice
Tone
Confident, technical, slightly understated. GitHub Copilot’s voice is “the senior engineer at the next desk who knows their stuff and doesn’t need to oversell it.” Headlines lead with capability (“The world’s most widely adopted AI developer tool”, “Code 55% faster”) rather than promise. The brand consistently positions Copilot as infrastructure for the developer who already has GitHub — not as a separate product to evaluate, but as a default the visitor should adopt.
Microcopy Patterns
- Button verbs: “Try Copilot”, “Get started”, “Sign in with GitHub”, “See pricing”, “Read the docs”
- Error message recipe: technical + actionable — “We couldn’t authenticate that GitHub account. Try signing in again or check your access at github.com/settings.”
- Success confirmations: terse — “Authorized”, “Subscription activated”, “Pull request merged”
- Field labels: short and engineer-coded — “Repository”, “Token”, “Workflow”
- Empty states: instructive — “No active sessions yet. Run
gh copilot suggestto get started.”
Empty States
Empty enterprise dashboard: “No teams have enabled Copilot yet. [Invite a team] or [view documentation].”
Empty Copilot Chat: “Ask anything. Try ‘How do I write a recursive function?’ or ‘/explain’ on selected code.” — names two next moves.
Empty pricing comparison: “Compare plans” with a link to docs — Copilot rarely sits at “no data” for long.
CTA Verb Conventions
- Primary: “Try Copilot” (default, top of every page), “Get started” (signed-in upsell), “Sign in with GitHub” (auth-gated CTA)
- Secondary: “Read the docs”, “See pricing”, “Watch the demo”
- Tertiary: “Learn more”, “View on GitHub”, “Read the blog”
- Avoided: “Click here”, “Buy now”, “Sign up free” (Copilot prefers cleaner verbs)
12. Dark Mode & Theming
Optional dark mode supported via Primer’s full token swap. The marketing site defaults to light, but it respects the data-theme="dark" attribute and the prefers-color-scheme media query when set. The dark theme is the canonical Primer dark canvas (#0d1117) with #f0f6fc text — identical to github.com’s default dark mode.
The dark token swap is comprehensive: every colors: key has a colors-dark: counterpart. The brand action colour inverts (black on white → white on near-black), the Primer accent blue lifts (#0969da → #4493f8) for night legibility, and surfaces step through #0d1117 → #161b22 → #21262d (canvas / subtle / inset). Borders shift to #3d444d. Code blocks shift to the Primer dark syntax theme — keywords in #ff7b72, strings in #a5d6ff, comments in #9198a1.
The brand position: dark mode is fully first-class, not an afterthought. GitHub has shipped dark mode since 2020 and the Copilot marketing site honours the same token discipline. The dark hero band (#0d1117 ground used as a section accent in light mode) is the same canvas colour as the full dark theme — there’s a deliberate continuity between “dark band as chapter accent in light mode” and “the entire site flipped to dark.”
13. Lineage & Influences
GitHub Copilot’s visual lineage runs through three traditions: the Primer design system (GitHub’s in-house design language, originated by Diana Mounter in 2016 and now the canonical “developer-tool design system”), the Mona Sans / Hubot Sans typeface family (commissioned 2022 to replace the previous Helvetica/Inter stack), and the Vercel / Stripe Press editorial-software wave (monochromatic discipline, type-as-image, 96px+ display copy on white).
Three contemporaries share the same neighbourhood. Vercel went earlier with the monochrome discipline and the type-as-image hero; Copilot diverges by having access to Primer’s deeper colour system (the accent blue, the success green) and using them sparingly in semantic moments. Linear went monochrome with much darker grey scales; Copilot stays brighter. Anthropic / Claude.ai went serif-on-cream — the warm counter to Copilot’s cool. Outside the AI peer group, the closest spiritual sibling is Stripe Press — both surfaces treat display type as the primary expressive object on white canvas, and both refuse the gradient-and-mascot SaaS register.
What Copilot rejects: brand purple, Copilot-specific accent colours, gradient meshes, hero animations beyond on-load fade, custom syntax themes, drop shadows on cards, decorative illustration that competes with type, and any chromatic differentiation from github.com. The brand position is GitHub already won developer trust — Copilot inherits it by refusing to perform a separate identity. The strategic message is “Copilot is GitHub,” carried by the absence of a sub-brand.
Influences:
- GitHub Primer — the entire design system (colour, typography, components), primer.style
- Mona Sans / Monaspice — GitHub’s commissioned typeface family, github.com/mona-sans
- Vercel — monochromatic black/white type-as-image discipline, vercel.com
- Stripe Press — editorial typographic confidence at hero sizes 96px+, press.stripe.com
- The New York Times Magazine — type-as-image cover treatment
- Linear — monochrome marketing discipline with adjacent register, linear.app
14. Do’s and Don’ts
Do
- Anchor the canvas on pure white (
#ffffff) — Primercanvas-default, no warm tint, no off-white - Use pure black (
#000000) for primary CTAs on light surfaces; invert to white-on-#0d1117on dark hero bands - Crank Mona Sans to 96px+ at 800 weight on hero bands with
-0.04emtracking — type-as-image is the brand - Reserve Primer accent blue (
#0969da) for textual links and the focus ring only — never a button background - Use 6px button radius and 12px card radius — confident rectangles, no fully-rounded CTAs except status tags
- Render code blocks in MonaspiceNe with the Primer light syntax theme — keep the marketing code surface identical to the github.com editor
- Use tone-and-border for card depth, not shadow — the 1px
#d0d7dehairline does the work - Treat dark hero bands (
#0d1117) as chapter-accent moments — invert depth via colour, not elevation - Maintain 96–144px vertical section padding — chapter-scale rhythm
- Keep button labels at 16/600 (semibold), not 700 — the pure-black fill already commands attention
Don’t
- Don’t introduce a Copilot-specific accent (purple, gradient, etc.) — the strategic message is “Copilot is GitHub,” carried by the absence of a sub-brand colour
- Don’t add drop-shadows to cards — Primer surfaces use tone-and-border, not elevation, on marketing
- Don’t mix font families — Mona Sans + MonaspiceNe is the pair; introducing Inter or system-ui breaks the GitHub-press feel
- Don’t soften CTAs to pill shape — the brand vocabulary is rectangular at 6px
- Don’t use the Primer accent blue as a button or banner fill — it’s the link colour, not the brand colour
- Don’t tighten section padding below 96px — the breath is the brand
- Don’t decorate with illustration that competes with type — Copilot’s hero is type-as-image, not illustration-led
- Don’t use exclamation marks in copy — the voice is confident-understated, never enthusiastic
- Don’t depart from the 8px Primer rhythm grid — every spacing decision should derive from
4·8·12·16·24·32·64·96·128 - Don’t ship a custom syntax theme on marketing — the Primer light/dark theme is the brand’s code register
15. Agent Prompt Guide
Quick Color Reference
Canvas: #ffffff
Canvas Inverse: #0d1117
Body Ink: #1f2328
Display Black: #000000
Brand: #000000
Brand on Dark: #ffffff
Surface Subtle: #f6f8fa
Surface Inset: #eaeef2
Hairline: #d0d7de
Hairline Strong: #afb8c1
Muted: #59636e
Primer Blue: #0969da
Link Hover: #0550ae
Success: #1a7f37
On-Dark Text: #f0f6fc
On-Dark Border: #3d444dExample Component Prompts
- “Create a GitHub Copilot-style primary CTA: a 44px-tall rectangle with 6px radius, pure-black (
#000000) fill, white text in Mona Sans 16/600, 12×20px padding. Hover transitions the fill to#1f2328over 120ms standard easing. No drop-shadow, no border. On dark hero bands, invert to white fill with black text.” - “Build a Copilot hero band: pure white (
#ffffff) ground, content capped at 1280px, 144px vertical padding. Display headline in Mona Sans 96/800 with -0.04em tracking, set across two lines — ‘GitHub Copilot. Your AI pair programmer.’ Body-large sub-copy at 20/400 in#1f2328. Primary CTA + outline secondary CTA flush left. Right column: a Monaspice code sample inside a#f6f8facard with 6px radius and 1px#d0d7deborder, demonstrating Copilot’s autocomplete behaviour.” - “Design a Copilot feature card: white surface, 12px radius, 1px
#d0d7dePrimer hairline, 24px padding, no shadow. Stack: 32px monochrome icon (no fill colour, just stroke), h4 in Mona Sans 24/600 ink, body in 16/400 muted ink. On hover, the border darkens to#afb8c1over 200ms — no translate, no shadow change.” - “Create a Copilot dark hero band: full-width
#0d1117ground, 144px vertical padding. Display in Mona Sans 96/800 white text. Body-large sub-copy at 20/400 in#f0f6fc. White CTA pill (inverted from the primary) with black text. Below the headline, a Monaspice code sample in a#161b22surface with#3d444dborder, using the Primer dark syntax theme.” - “Build a Copilot ‘Public preview’ status pill: soft Primer accent (
#ddf4ff) fill, deep accent (#0550ae) text in Mona Sans 12/500, 9999px radius, 2×8px padding. Sits inline beside section titles.” - “Design a Copilot pricing card: Primer canvas-subtle (
#f6f8fa) surface, 12px radius, 1px#d0d7dehairline, 24px padding, no shadow. Stack: plan name in Mona Sans 24/600, price in 56/700 with -0.025em tracking, billing cadence in 14/400 muted, feature list with check icons in 14/400 ink, primary CTA at the bottom. The ‘recommended’ tier swaps to a 16px radius and adds a 2px Primer accent blue border.”
Iteration Guide
- Pure-white canvas first. If your page has off-white, cream, or any tint, it isn’t Copilot. Primer
canvas-default: #ffffff, no warmth. - Pure-black CTAs. No grey, no near-black.
#000000on white,#ffffffon#0d1117. The discipline is the brand. - Mona Sans cranked. Hero copy at 96px+ / 800 weight with -0.04em tracking. Substituting Inter or system-sans collapses the brand.
- Primer accent blue stays text-only.
#0969dais the link colour and focus ring. Never a button, never a banner, never a chart fill. - Confident rectangles, never pills (except tags). 6px buttons, 12px cards. Pill shapes only on status tags.
- No drop-shadows on cards. Tone-and-border (
#ffffffon#f6f8fawith 1px#d0d7dehairline) is the entire elevation vocabulary. - Inversion as depth. Use
#0d1117dark bands sparingly — once or twice per page — as a chapter accent. The colour shift is the depth event. - Monaspice in code blocks with Primer syntax theme. Keep the marketing code surface visually identical to the github.com editor — that continuity is the brand promise.
Drop copilot into your project, then ship the actual sections in an afternoon.
1 · install design
npx design-md add copilot 2 · ship landing page
npx agentkit init --design copilot dark sans
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