light · identity · auth · sans · enterprise · b2b · considered · premium
WorkOS
Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic.
By webdesignhot · workos.com
$ npx design-md add workos
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Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
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Tokens design.md/v1.5
- bg
#ffffff - bg-soft
#fafafa - bg-section
#f5f5f5 - bg-dark
#0a0a0a - bg-violet-tint
#f5f5fb - surface
#ffffff - surface-soft
#fafafa - surface-strong
#f0f0f2 - surface-violet
#eeeefe - surface-dark
#1a1a1f - text AAA · 12.4
#29363d - text-strong
#0a0a0a - text-muted
#6c7780 - text-soft
#8b9296 - text-faint — · 2.2
#aab1b5 - text-on-dark
#ffffff - text-on-violet
#ffffff - brand AA · 4.6
#6363f1 - brand-deep
#4848d6 - brand-light
#8181f5 - brand-soft
#eeeefe - brand-pale
#dadafe - brand-deeper
#3535b8 - black-cta
#0a0a0a - ink-active
#000000 - border — · 1.3
#e5e5e7 - border-soft
#efeff1 - border-strong — · 1.6
#cdcdd0 - border-input
#d1d1d4 - border-violet
#6363f1 - on-brand
#ffffff - on-dark
#ffffff - on-light
#29363d - scrim
rgba(10,10,10,0.48) - shadow-card
rgba(15,15,15,0.04) - shadow-elev
rgba(15,15,15,0.08) - shadow-modal
rgba(15,15,15,0.16) - success
#168346 - success-bg
#e7f6ec - warning
#a35316 - warning-bg
#fef0e6 - danger
#c62a2a - danger-bg
#fdebeb - info
#1d4ed8
Ship faster than ever.
hero-display "Untitled Sans" 80px w500 -5.6px
Ship faster than ever.
h1 "Untitled Sans" 64px w500 -3.5px
Ship faster than ever.
h2-display "Untitled Sans" 56px w500 -2.8px
A complete kit
h3 "Untitled Sans" 32px w500 -1.0px
Built for teams that ship.
h2 "Untitled Sans" 28px w500 -1.4px
The quick brown fox jumps over the lazy dog.
quote "Untitled Sans" 24px w400 -0.005em
The quick brown fox jumps over the lazy dog.
h4 "Untitled Sans" 22px w500 -0.5px
The quick brown fox jumps over the lazy dog.
body-lg "Untitled Sans" 20px w400 -0.005em
The quick brown fox jumps over the lazy dog.
h5 "Untitled Sans" 18px w500 -0.2px
The quick brown fox jumps over the lazy dog.
body-md "Untitled Sans" 16px w400 0
The quick brown fox jumps over the lazy dog.
body-tight "Untitled Sans" 16px w400 0
The quick brown fox jumps over the lazy dog.
body-sm "Untitled Sans" 14px w400 0
The quick brown fox jumps over the lazy dog.
nav-link "Untitled Sans" 14px w500 0
npx design-md add linear
code-inline "IBM Plex Mono" 14px w400 0
OUR DESIGN SYSTEM
caption "Untitled Sans" 13px w400 0
npx design-md add linear
code-block "IBM Plex Mono" 13px w400 0
The quick brown fox jumps over the lazy dog.
eyebrow "Untitled Sans" 11px w500 0.08em
OUR DESIGN SYSTEM
label "Untitled Sans" 11px w500 0
OUR DESIGN SYSTEM
button-label "Untitled Sans" 11px w500 0
The quick brown fox jumps over the lazy dog.
micro "Untitled Sans" 11px w400 0
- step-0 4px
- step-1 8px
- step-2 12px
- step-3 16px
- step-4 20px
- step-5 24px
- step-6 32px
- step-7 40px
- step-8 48px
- step-9 64px
- step-10 80px
- step-11 96px
- step-12 128px
- step-13 160px
- micro
1px - sm
2px - md
4px - lg
6px - xl
8px - card
12px - pill
9999px
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Hero, pricing, FAQ, dashboard, docs — every layout your product needs.
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WorkOS's marketing site is the canonical B2B-enterprise-ready dev-tool canvas — pure white (`#ffffff`) ground anchored on warm-slate ink (`#29363d`) with hero display in Untitled Sans 80/500 carrying extreme `-5.6px` tracking (a `-7%` letter-spacing that is the typographic signature). Every h2 globally is rendered in indigo-violet (`#6363f1`) — the chromatic typographic move that distinguishes WorkOS from peers. Buttons round at uncompromisingly architectural 2px (slimmer than Stripe's 6px or Linear's 8px). Depth is achieved through hairline borders rather than shadows, mirroring Linear's discipline. The page architecture borrows Klim Type Foundry's editorial typography (Untitled Sans is Klim's flagship), Stripe's confidence-via-restraint chromatic discipline, and modern B2B-enterprise broadsheet aesthetic. The result is a page that reads like a Klim type specimen page that happens to sell developer infrastructure.
- Untitled Sans typeface — the negative-tracking signature is borrowed from Klim's editorial discipline.
- Single-blue confidence, hairline-bordered cards, confidence-via-restraint chromatic strategy.
- Hairline-over-shadow depth discipline; minimal hover shadow.
- Predecessor in identity-platform aesthetic — WorkOS positioned deliberately as the lighter B2B-first alternative.
- B2B infrastructure-platform editorial style for premium dev-tool positioning.
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---
name: WorkOS
tagline: Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic.
author: webdesignhot
source_url: https://workos.com
spec: design.md/v1.5
quality: curated
featured: false
categories: [dev-tools, saas]
tags: [light, identity, auth, sans, enterprise, b2b, considered, premium]
preview_swatch: ['#ffffff', '#29363d', '#6363f1']
related: [stripe, vercel, linear]
description: 'WorkOS''s marketing site is the canonical B2B-enterprise-ready dev-tool canvas — pure white (`#ffffff`) ground anchored on warm-slate ink (`#29363d`) with hero display in **Untitled Sans** 80/500 carrying `-5.6px` tracking. Subheaders run in indigo-violet (`#6363f1`) — WorkOS''s signature accent that ties to the legacy logo and gives every section opener its enterprise gravitas. Where Auth0 commits to twilight blue and Clerk to violet on dark, WorkOS chose the opposite: a confident pure-white canvas that signals "trustworthy, premium, B2B-ready", paired with one of the most distinctive typographic moves in modern SaaS — Untitled Sans by Klim Type Foundry, used at extra-tight `-7%` tracking on hero display. The page architecture is uncompromisingly editorial: 4px radius buttons, generous 96–128px section padding, an Aeonik mono companion for code blocks, and an indigo-violet accent that is reserved exclusively for h2 section openers and selected emphasis. The result is the only B2B-identity site that successfully channels the Stripe-canon "enterprise gravitas via restraint" without copying Stripe''s signature blue.'
colors:
bg: '#ffffff' # pure-white canvas
bg-soft: '#fafafa' # softest off-white for alt sections
bg-section: '#f5f5f5' # section ground tier
bg-dark: '#0a0a0a' # dark mood-zone footer / pricing CTA strip
bg-violet-tint: '#f5f5fb' # softest violet-tinted section
surface: '#ffffff'
surface-soft: '#fafafa'
surface-strong: '#f0f0f2' # hovered card surface
surface-violet: '#eeeefe' # violet-tinted card
surface-dark: '#1a1a1f' # dark-section card
text: '#29363d' # primary body — warm slate (rgb(41,54,61))
text-strong: '#0a0a0a' # near-black for emphasis
text-muted: '#6c7780' # secondary metadata
text-soft: '#8b9296' # caption / footer
text-faint: '#aab1b5' # disabled
text-on-dark: '#ffffff' # white text on dark sections
text-on-violet: '#ffffff' # white on violet CTA
brand: '#6363f1' # WorkOS indigo-violet — h2 headings, accent
brand-deep: '#4848d6' # darker pressed
brand-light: '#8181f5' # hover brightening
brand-soft: '#eeeefe' # softest violet surface
brand-pale: '#dadafe' # paler violet for hover surfaces
brand-deeper: '#3535b8' # deepest violet for active
black-cta: '#0a0a0a' # primary CTA fill (near-black)
ink-active: '#000000' # pressed state
border: '#e5e5e7' # default 1px hairline
border-soft: '#efeff1' # editorial divider
border-strong: '#cdcdd0' # stronger hairline
border-input: '#d1d1d4' # form input default
border-violet: '#6363f1' # focus ring
on-brand: '#ffffff'
on-dark: '#ffffff'
on-light: '#29363d'
scrim: 'rgba(10,10,10,0.48)' # modal backdrop
shadow-card: 'rgba(15,15,15,0.04)' # subtle hairline shadow
shadow-elev: 'rgba(15,15,15,0.08)'
shadow-modal: 'rgba(15,15,15,0.16)'
success: '#168346' # success green
success-bg: '#e7f6ec'
warning: '#a35316' # advisory amber
warning-bg: '#fef0e6'
danger: '#c62a2a' # error red
danger-bg: '#fdebeb'
info: '#1d4ed8'
typography:
display:
family: '"Untitled Sans", "Untitled Fallback", -apple-system, "system-ui", Helvetica, Arial, sans-serif'
weights: [400, 500, 600, 700]
opentype-features: ['ss01']
body:
family: '"Untitled Sans", "Untitled Fallback", -apple-system, "system-ui", Helvetica, Arial, sans-serif'
weights: [400, 500, 600]
mono:
family: '"IBM Plex Mono", "Aeonik Mono", "JetBrains Mono", "SF Mono", Menlo, Consolas, monospace'
weights: [400, 500]
display-condensed:
family: '"Feature Deck Condensed", "Feature Deck", "Untitled Sans"'
weights: [400, 500]
scale:
hero-display: { size: 80, weight: 500, lineHeight: 1.05, tracking: '-5.6px', family: display, opentype: ['ss01'] }
h1: { size: 64, weight: 500, lineHeight: 1.10, tracking: '-3.5px', family: display, opentype: ['ss01'] }
h2: { size: 28, weight: 500, lineHeight: 1.20, tracking: '-1.4px', family: display, color: brand }
h2-display: { size: 56, weight: 500, lineHeight: 1.10, tracking: '-2.8px', family: display, opentype: ['ss01'] }
h3: { size: 32, weight: 500, lineHeight: 1.20, tracking: '-1.0px', family: display }
h4: { size: 22, weight: 500, lineHeight: 1.30, tracking: '-0.5px', family: display }
h5: { size: 18, weight: 500, lineHeight: 1.40, tracking: '-0.2px', family: display }
eyebrow: { size: 11, weight: 500, lineHeight: 1.50, tracking: '0.08em', family: body, transform: uppercase }
body-lg: { size: 20, weight: 400, lineHeight: 1.55, tracking: '-0.005em', family: body }
body-md: { size: 16, weight: 400, lineHeight: 1.50, tracking: '0', family: body }
body-sm: { size: 14, weight: 400, lineHeight: 1.50, tracking: '0', family: body }
body-tight: { size: 16, weight: 400, lineHeight: 1.20, tracking: '0', family: body }
label: { size: 11, weight: 500, lineHeight: 1.50, tracking: '0', family: body }
button-label: { size: 11, weight: 500, lineHeight: 1.0, tracking: '0', family: body }
nav-link: { size: 14, weight: 500, lineHeight: 1.20, tracking: '0', family: body }
caption: { size: 13, weight: 400, lineHeight: 1.40, tracking: '0', family: body }
micro: { size: 11, weight: 400, lineHeight: 1.40, tracking: '0', family: body }
code-inline: { size: 14, weight: 400, lineHeight: 1.50, tracking: '0', family: mono }
code-block: { size: 13, weight: 400, lineHeight: 1.55, tracking: '0', family: mono }
quote: { size: 24, weight: 400, lineHeight: 1.40, tracking: '-0.005em', family: display, italic: true }
radius:
micro: 1
sm: 2 # button — observed
md: 4 # nav-link / dropdown — observed
lg: 6
xl: 8
card: 12
pill: 9999
spacing:
base: 4
scale: [4, 8, 12, 16, 20, 24, 32, 40, 48, 64, 80, 96, 128, 160]
layout:
page-width: 1280
prose-width: 720
header-height: 64
hero-padding-y: 160
components:
button-primary:
bg: '#0a0a0a'
color: '#ffffff'
radius: 2
padding: '10px 16px'
height: 36
font: button-label
use: 'Primary CTA — near-black fill, white text, 11/500. "Get started", "Talk to sales".'
button-violet:
bg: '#6363f1'
color: '#ffffff'
radius: 2
padding: '10px 16px'
height: 36
use: 'Secondary CTA — indigo-violet, brand-emphasized.'
button-secondary:
bg: 'transparent'
color: '#29363d'
border: '1px solid #e5e5e7'
radius: 2
padding: '10px 16px'
height: 36
use: 'Outlined ghost — secondary action.'
button-text-link:
bg: 'transparent'
color: '#6363f1'
use: 'Inline link — violet text with arrow `→`. Hover underlines.'
card-feature:
bg: '#ffffff'
color: '#29363d'
radius: 12
padding: '32px'
border: '1px solid #e5e5e7'
use: 'Feature card — hairline border, generous internal padding.'
card-violet:
bg: '#eeeefe'
color: '#29363d'
radius: 12
padding: '32px'
use: 'Violet-tinted feature card for indigo-emphasized moments.'
card-pricing:
bg: '#ffffff'
color: '#29363d'
radius: 12
padding: '32px'
border: '1px solid #e5e5e7'
use: 'Pricing tier — Enterprise tier highlights with 2px `#6363f1` violet border.'
card-dark:
bg: '#1a1a1f'
color: '#ffffff'
radius: 12
padding: '32px'
use: 'Dark-section card — white text on near-black surface for footer-strip CTAs.'
input:
bg: '#ffffff'
color: '#29363d'
border: '1px solid #d1d1d4'
focus: '0 0 0 2px #6363f1'
radius: 4
height: 40
padding: '10px 12px'
placeholder: '#8b9296'
use: 'Form input — slim 4px radius, violet focus ring.'
navbar-top:
bg: '#ffffff'
color: '#29363d'
height: 64
border-bottom: '1px solid #e5e5e7'
use: 'Top nav with hairline bottom border. Logo, mega-menu nav, sign-in, primary CTA.'
code-block:
bg: '#0a0a0a'
color: '#ffffff'
radius: 8
padding: '20px 24px'
use: 'IBM Plex Mono code block on near-black ground — violet keywords, light syntax.'
pill-eyebrow:
bg: '#eeeefe'
color: '#6363f1'
radius: 9999
padding: '4px 10px'
use: 'Eyebrow pill — soft violet ground, brand-violet text in 11/500 uppercase.'
modal:
bg: '#ffffff'
color: '#29363d'
radius: 12
padding: '32px'
border: '1px solid #e5e5e7'
shadow: 'rgba(15,15,15,0.16) 0 24px 48px'
use: 'Centred dialog over scrim.'
mega-menu:
bg: '#ffffff'
color: '#29363d'
radius: 8
padding: '24px'
border: '1px solid #e5e5e7'
shadow: 'rgba(15,15,15,0.08) 0 16px 32px'
use: 'Multi-column dropdown — Untitled Sans 14/500 nav links, eyebrow group titles.'
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
duration-fast: 120
duration-standard: 200
duration-slow: 320
cta-hover: 'near-black brightens 0a0a0a → 1f1f1f over 120ms; violet brightens 6363f1 → 8181f5'
card-hover: 'border opacity transitions to slightly darker hairline + 1px translateY(-1) over 200ms; subtle shadow appears'
hero-reveal: 'h1 fades from translateY(16px)/opacity 0 → 0/1 over 320ms emphasized ease; 80ms stagger on subheading'
reduced-motion: 'respects prefers-reduced-motion: reduce — translateY suppressed, transitions remain opacity-only.'
breakpoints:
mobile: 640
tablet: 1024
desktop: 1280
wide: 1440
shadows:
ambient: 'none — most cards are hairline-bordered only'
card: 'rgba(15,15,15,0.04) 0 4px 12px'
elevated: 'rgba(15,15,15,0.08) 0 16px 32px'
modal: 'rgba(15,15,15,0.16) 0 24px 48px'
ring-violet: '0 0 0 2px #6363f1'
ring-black: '0 0 0 2px #0a0a0a'
accessibility:
contrast-text-on-bg: 11.6 # #29363d on #ffffff — AAA at body sizes
contrast-strong-on-bg: 19.0 # #0a0a0a on #ffffff — AAA
contrast-violet-on-bg: 4.6 # #6363f1 on #ffffff — AA at body sizes
contrast-on-black-cta: 19.0 # #ffffff on #0a0a0a — AAA
contrast-on-violet-cta: 4.6 # #ffffff on #6363f1 — AA at body sizes
contrast-muted-on-bg: 5.6 # #6c7780 on #ffffff — AA
focus-ring: '2px solid #6363f1 + 2px outline-offset (indigo-violet ring)'
reduced-motion-honored: true
touch-target-min: 36
keyboard-nav: 'Tab moves logo → product mega-menu → resources → pricing → sign in → primary CTA; arrow keys in mega-menu.'
dark-mode: optional # Marketing canvas is light-only by default; dark mood-zone footer with `bg-dark` token
lineage:
summary: |
WorkOS's marketing site is the canonical B2B-enterprise-ready dev-tool
canvas — pure white (`#ffffff`) ground anchored on warm-slate ink
(`#29363d`) with hero display in Untitled Sans 80/500 carrying extreme
`-5.6px` tracking (a `-7%` letter-spacing that is the typographic
signature). Every h2 globally is rendered in indigo-violet (`#6363f1`)
— the chromatic typographic move that distinguishes WorkOS from peers.
Buttons round at uncompromisingly architectural 2px (slimmer than
Stripe's 6px or Linear's 8px). Depth is achieved through hairline
borders rather than shadows, mirroring Linear's discipline. The page
architecture borrows Klim Type Foundry's editorial typography (Untitled
Sans is Klim's flagship), Stripe's confidence-via-restraint chromatic
discipline, and modern B2B-enterprise broadsheet aesthetic. The result
is a page that reads like a Klim type specimen page that happens to
sell developer infrastructure.
influences:
- name: Klim Type Foundry
role: Untitled Sans typeface — the negative-tracking signature is borrowed from Klim's editorial discipline.
url: https://klim.co.nz
- name: Stripe
role: Single-blue confidence, hairline-bordered cards, confidence-via-restraint chromatic strategy.
url: https://stripe.com
- name: Linear
role: Hairline-over-shadow depth discipline; minimal hover shadow.
url: https://linear.app
- name: Auth0
role: Predecessor in identity-platform aesthetic — WorkOS positioned deliberately as the lighter B2B-first alternative.
url: https://auth0.com
- name: Stripe Atlas / Stripe Connect
role: B2B infrastructure-platform editorial style for premium dev-tool positioning.
url: https://stripe.com/atlas
---
## 1. Visual Theme & Atmosphere
WorkOS's marketing site is the canonical **B2B-enterprise-ready dev-tool canvas** — pure white (`#ffffff`) ground anchored on a warm-slate ink (`#29363d`) that sits between near-black and Stripe-blue, with hero display running **Untitled Sans** at 80px / 500 with extreme `-5.6px` tracking. The page reads as a modern enterprise broadsheet that happens to sell developer infrastructure: confident, premium, gravitas-via-restraint, and unmistakably positioned as "the platform for enterprise-ready apps". Where Auth0 commits to twilight blue and Clerk plants its violet on dark, WorkOS chose the inverse strategy — a pure-white canvas that signals trustworthiness without reaching for the corporate blue cliché.
The chromatic system is **white + warm-slate + indigo-violet**. The canvas is pure `#ffffff` (not warm-cream, not off-white). Body text runs in `#29363d`, a warm-slate that has slightly more green than navy — it sits at the neutral point between corporate-blue and editorial-black. Subheaders (h2) flip into **indigo-violet `#6363f1`** — WorkOS's signature accent colour, used exclusively on h2 section openers, selected feature emphasis, focus rings, and the wordmark mark. The combined effect is editorial gravitas with a single, considered, tech-forward accent.
Type runs **Untitled Sans** (Klim Type Foundry, 2017 — Kris Sowersby), one of the most distinctive humanist sans on the modern web. Display is Untitled Sans at 80/500 (Medium, not Bold) with `-5.6px` tracking — that's an extreme `-7%` letter-spacing that compresses the headline into a single confident block. Body type is the same Untitled Sans at 16/400 with normal letter-spacing. The mono companion is **IBM Plex Mono**. WorkOS also ships **Feature Deck** and **Aeonik** as condensed-display and accent type for marketing pages. Eyebrows are 11/500 uppercase with 0.08em tracking.
Shape language is **uncompromisingly slim 2–12px radii**. Buttons round at **2px** — observed across nearly every CTA on the site. This 2px radius is the WorkOS shape signature: it reads as architectural and considered rather than friendly-rounded. Cards round at 12px (one tier above the conventional 8px). Inputs at 4px. The 2px button radius alone immediately distinguishes WorkOS from Clerk's 6px, Auth0's 6.4px, and the conventional 8px most B2B SaaS uses.
Depth is achieved through **hairline borders, not shadows**. Most cards are hairline-bordered only — `1px solid #e5e5e7` — with no shadow at rest. On hover, a subtle `rgba(15,15,15,0.04) 0 4px 12px` shadow appears alongside a 1px translateY lift. The result is a page that feels architectural and editorial — closer to a Klim type specimen than to a marketing landing.
The page architecture is **compositional and editorial**: a confident hero block, alternating sections of feature copy with diagrammatic illustrations, code blocks rendered on near-black ground, and pricing tiers laid out as comparison cards. Photography is rare — illustrations are line-art SVG diagrams of identity flows, often with the indigo-violet brand colour highlighting the active path.
**Key Characteristics:**
- Pure-white canvas (`#ffffff`) — never warm-cream, never off-white
- Hero display in Untitled Sans 80/500 with `-5.6px` tracking — extreme `-7%` letter-spacing
- Warm-slate body ink (`#29363d`) — sits between near-black and Stripe-blue
- Indigo-violet `#6363f1` exclusively on h2 section openers and accent moments
- 2px button radius — the architectural shape signature
- Hairline borders over shadows — depth via 1px `#e5e5e7` rest, subtle shadow on hover
- Untitled Sans + IBM Plex Mono — Klim Type Foundry pairing
- 11/500 uppercase eyebrows in body Untitled Sans (not mono)
- Code blocks on near-black `#0a0a0a` ground — inverse of the canvas
- 96–128px section padding — editorial breath, never cramped
- "Enterprise Ready" wordmark — WorkOS's positional voice
## 2. Color Palette & Roles
### Primary
- **Canvas** (`#ffffff`) — pure white default page ground
- **Soft Canvas** (`#fafafa`) — softest off-white for alternate sections
- **Section** (`#f5f5f5`) — section ground tier, used sparingly for editorial breathing
- **Body Ink** (`#29363d`) — primary text colour. Warm slate, slightly more green than navy. Never pure black.
- **Strong Ink** (`#0a0a0a`) — display headlines and primary-CTA fill. Near-black with slight warmth.
- **Pure Black** (`#000000`) — pressed state on primary CTA only.
- **Muted** (`#6c7780`) — secondary metadata, captions
- **Soft** (`#8b9296`) — caption text, footer
- **Faint** (`#aab1b5`) — disabled state
### Brand & Dark
- **WorkOS Violet** (`#6363f1`) — the signature indigo-violet brand colour. Used on h2 section openers, accent CTAs, focus rings, and the wordmark.
- **Brand Light** (`#8181f5`) — hover brightening
- **Brand Deep** (`#4848d6`) — pressed/active state
- **Brand Deeper** (`#3535b8`) — deepest violet for emphasis-on-emphasis
- **Brand Soft** (`#eeeefe`) — softest violet surface for cards and pills
- **Brand Pale** (`#dadafe`) — pale violet for hover surfaces
- **Brand Tint** (`#f5f5fb`) — softest violet section tint
### Accent
WorkOS does not maintain a traditional "accent" palette beyond the violet brand. Where competitors layer multiple feature accents, WorkOS uses **the single violet** for every brand moment.
### Interactive
- **Link** (`#6363f1`) — indigo-violet, often without underline (arrow `→` indicates link)
- **Link Hover** (`#8181f5`) — brightens
- **Visited** — same as link (no visited state distinction on marketing)
- **Disabled** (`#aab1b5`) — faint slate text on `#fafafa` surface
- **Selected** — 2px violet border on selected pricing tier, focused inputs
### Neutral Scale
- **Strong Ink** (`#0a0a0a`) — display, primary CTA fill
- **Ink** (`#29363d`) — primary body
- **Muted** (`#6c7780`) — secondary
- **Soft** (`#8b9296`) — captions
- **Faint** (`#aab1b5`) — disabled
- **Border Strong** (`#cdcdd0`) — emphasized hairline
- **Border Default** (`#e5e5e7`) — default 1px hairline
- **Border Soft** (`#efeff1`) — editorial divider
- **Surface Strong** (`#f0f0f2`) — hovered card surface
- **Section** (`#f5f5f5`) — alt section
- **Soft Canvas** (`#fafafa`) — section
- **Canvas** (`#ffffff`) — page
### Surface & Borders
- **White** (`#ffffff`) — default
- **Soft White** (`#fafafa`) — alt
- **Section Grey** (`#f5f5f5`) — section ground
- **Violet Tint** (`#f5f5fb`) — softest violet section
- **Violet Card** (`#eeeefe`) — accent card surface
- **Dark Card** (`#1a1a1f`) — dark-mood card
- **Dark Mood** (`#0a0a0a`) — footer / pricing strip dark background
- **Border** (`#e5e5e7`) — default
- **Border Soft** (`#efeff1`) — softer
- **Border Strong** (`#cdcdd0`) — emphasized
- **Border Input** (`#d1d1d4`) — form-input default
- **Border Violet** (`#6363f1`) — focus ring
### Shadow Colors
WorkOS's shadow palette is **near-invisible at rest**. Most cards have no shadow — the depth is the hairline border. On hover, a subtle 4% shadow appears. This is closer to Linear's shadow discipline than to Stripe's atmospheric multi-layer.
- `rgba(15,15,15,0.04) 0 4px 12px` — card hover
- `rgba(15,15,15,0.08) 0 16px 32px` — elevated panel, mega-menu
- `rgba(15,15,15,0.16) 0 24px 48px` — modal
- `0 0 0 2px #6363f1` — focus ring
- `0 0 0 2px #0a0a0a` — alt focus ring on dark surfaces
### Semantic
- **Success Green** (`#168346`) — success state, on `#e7f6ec` surface
- **Warning Amber** (`#a35316`) — advisory state, on `#fef0e6` surface
- **Danger Red** (`#c62a2a`) — error state, on `#fdebeb` surface
- **Info Blue** (`#1d4ed8`) — informational, used sparingly because the brand is already violet
## 3. Typography Rules
### Font Family
**Display & Body**: `Untitled Sans` by Klim Type Foundry (Kris Sowersby, 2017). Fallback chain: `"Untitled Fallback", -apple-system, "system-ui", Helvetica, Arial, sans-serif`. Untitled Sans is one of the most distinctive humanist grotesques in modern type — slightly geometric, slightly warm, with a subtle quirk in the lower-case `g` and `a` that gives it character without ornament. WorkOS runs Untitled Sans at weights 400, 500, and 600.
**Display Condensed**: `Feature Deck Condensed` and `Feature Deck` (Feature Type Foundry) appear sparingly in marketing — used on landing-page hero variations for editorial moments.
**Aeonik**: also loaded as a secondary font but used minimally — appears in some marketing illustrations and brand chrome.
**Mono**: `IBM Plex Mono` (Bold Decisions, IBM, 2017). Open-source and pairs cleanly with the humanist Untitled Sans because both have similar humanist proportions.
**OpenType features**: `ss01` enabled on display Untitled Sans for the alternate-`a` form. Body uses default glyphs.
### Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|------|------|------|--------|-------------|----------------|-------------|-------|
| hero-display | Untitled Sans | 80 | 500 | 1.05 | -5.6px | ss01 | Hero — note the extreme `-7%` tracking |
| h1 | Untitled Sans | 64 | 500 | 1.10 | -3.5px | ss01 | Page title |
| h2 | Untitled Sans | 28 | 500 | 1.20 | -1.4px | — | Section opener — **indigo-violet** colour |
| h2-display | Untitled Sans | 56 | 500 | 1.10 | -2.8px | ss01 | Larger section opener variant |
| h3 | Untitled Sans | 32 | 500 | 1.20 | -1.0px | — | Sub-section |
| h4 | Untitled Sans | 22 | 500 | 1.30 | -0.5px | — | Feature card title |
| h5 | Untitled Sans | 18 | 500 | 1.40 | -0.2px | — | Sub-feature |
| eyebrow | Untitled Sans | 11 | 500 | 1.50 | 0.08em uppercase | — | "Enterprise Ready", "Identity" |
| body-lg | Untitled Sans | 20 | 400 | 1.55 | -0.005em | — | Hero sub-copy |
| body-md | Untitled Sans | 16 | 400 | 1.50 | 0 | — | Default body |
| body-sm | Untitled Sans | 14 | 400 | 1.50 | 0 | — | Secondary |
| body-tight | Untitled Sans | 16 | 400 | 1.20 | 0 | — | Tight body for compact lists |
| label | Untitled Sans | 11 | 500 | 1.50 | 0 | — | Form labels |
| button-label | Untitled Sans | 11 | 500 | 1.0 | 0 | — | CTA text — note 11/500, very compact |
| nav-link | Untitled Sans | 14 | 500 | 1.20 | 0 | — | Top nav |
| caption | Untitled Sans | 13 | 400 | 1.40 | 0 | — | Captions |
| micro | Untitled Sans | 11 | 400 | 1.40 | 0 | — | Footer legal |
| code-inline | IBM Plex Mono | 14 | 400 | 1.50 | 0 | — | Inline `<code>` |
| code-block | IBM Plex Mono | 13 | 400 | 1.55 | 0 | — | Code panel |
| quote | Untitled Sans | 24 | 400 | 1.40 | -0.005em | italic | Pull quote |
### Principles
- **`-5.6px` tracking on 80px display is the typographic signature.** That's an extreme `-7%` letter-spacing that compresses the hero into a single block. Substitute Inter at 80/600 with `-0.07em` to approximate.
- **Untitled Sans 500 (Medium), not 700 (Bold), for display.** WorkOS commits to Medium-as-display because the negative tracking already gives the type weight presence; Bold would tip into corporate.
- **h2 in indigo-violet.** This is the chromatic typographic signature — every h2 on the page is `#6363f1`. This single chromatic move is the brand's most distinctive trait.
- **11/500 uppercase eyebrows in body sans (not mono).** WorkOS uses Untitled Sans for eyebrows, unlike Clerk which uses Söhne Mono. This makes the eyebrows feel editorial rather than dev-tool.
- **Button labels at 11/500.** Very compact. WorkOS chose 11px because Untitled Sans reads larger than Inter at the same size due to its open apertures.
- **Mono for code only.** IBM Plex Mono never appears in eyebrow or label positions.
- **Inter is the closest open-source substitute for Untitled Sans.** Use Inter at the same weights but increase letter-spacing by ~5% to compensate for Inter's tighter cap height.
## 4. Component Stylings
### Buttons
**`button-primary`** — primary CTA. Near-black `#0a0a0a` fill, white text, 11/500 Untitled Sans, **2px radius**, 10×16px padding, 36px height. Hover brightens to `#1f1f1f`. Used for "Get started", "Talk to sales".
**`button-violet`** — accent CTA. Indigo-violet `#6363f1` fill, white text, same dimensions. Used when the brand-emphasis matters more than the call-to-action ranking — e.g. "See live demo".
**`button-secondary`** — outlined ghost. Transparent fill, warm-slate text `#29363d`, 1px `#e5e5e7` border, 2px radius, same dimensions. Hover deepens border to `#cdcdd0`.
**`button-text-link`** — plain inline link. Indigo-violet text `#6363f1`, often paired with `→` arrow. Hover underlines.
### Cards
**`card-feature`** — feature card. White surface, 12px radius, 1px `#e5e5e7` hairline border, 32px internal padding. Stack: optional violet icon, h4 title, body-md description, optional inline `→` link. On hover: subtle `rgba(15,15,15,0.04) 0 4px 12px` shadow + 1px translateY(-1) lift.
**`card-violet`** — violet-tinted card. `#eeeefe` ground, 12px radius, no border, 32px padding. Used for the indigo-emphasized "Why WorkOS" or "Built for B2B" feature blocks.
**`card-pricing`** — pricing tier. White surface, 12px radius, 1px hairline border, 32px padding. The "Enterprise" tier highlights with a 2px `#6363f1` violet border instead of the default hairline.
**`card-dark`** — dark-section card. `#1a1a1f` ground, 12px radius, 32px padding, white text. Used in the footer-strip pricing CTA.
**`card-stat`** — metric card. White surface, 12px radius, 32px padding. Massive Untitled Sans 64/500 metric with `-3.5px` tracking, eyebrow label below in 11/500 uppercase.
### Badges, Tags, Pills
**`pill-eyebrow`** — eyebrow pill. Soft violet `#eeeefe` ground, brand-violet text `#6363f1`, 9999px radius, 4×10px padding, 11/500 Untitled Sans uppercase. "Enterprise Ready", "New", "Free Trial".
**`pill-tag`** — outlined tag. Transparent fill, warm-slate text, 1px `#e5e5e7` border, 9999px radius, 4×10px padding, 11/400 Untitled Sans.
**`pill-status-success`** — success-green text on `#e7f6ec` surface, 9999px.
**`pill-status-error`** — danger-red text on `#fdebeb` surface.
### Inputs / Forms
**`input`** — text input. White surface, 1px `#d1d1d4` hairline (slightly darker than the `#e5e5e7` card border to read as form-utility), 4px radius, 40px height, 10×12px padding. Placeholder in `#8b9296`. On focus: 2px `#6363f1` violet ring with 2px outline-offset.
**`textarea`** — same as input with auto-grow.
**`select-dropdown`** — same as input with chevron-down icon.
**`checkbox`** — 16×16px, 2px radius, 1px hairline border. On checked: violet `#6363f1` fill, white check.
**`radio`** — 16×16px circle, 1px hairline border. On selected: violet fill, white dot.
### Navigation
**`navbar-top`** — top nav. White ground, 1px `#e5e5e7` bottom border, 64px height. WorkOS wordmark flush left in warm-slate (with the small violet brand-mark beside). Mega-menu nav, resources, customers, docs, pricing in 14/500 Untitled Sans flush centre. Sign-in text link + primary near-black CTA flush right.
**`mega-menu`** — opens from product nav. White surface, 8px radius, 1px hairline border, 24px padding, `rgba(15,15,15,0.08) 0 16px 32px` shadow. Multi-column nav with eyebrow group titles and 14/500 link rows. Each link has its own optional 12/400 caption.
**`footer`** — `#0a0a0c` deep ground, 5-column link list at desktop with eyebrow group titles in mono-uppercase, link rows in 14/400 muted, social row at the bottom.
**`breadcrumb`** — muted-slate text with `›` separators, 13/400.
### Tooltips, Toasts, Modals
**`tooltip`** — `#1a1a1f` ground, 4px radius, 8×10px padding, 12/400 white text. 6px arrow.
**`toast`** — bottom-right corner. White surface, 8px radius, 1px hairline, 16×20px padding, 14/400 warm-slate text.
**`modal`** — centred dialog over `rgba(10,10,10,0.48)` scrim. White surface, 12px radius, 1px hairline border, 32px padding, `rgba(15,15,15,0.16) 0 24px 48px` shadow.
### Code Block
**`code-block`** — `#0a0a0a` near-black ground, 8px radius, 20×24px padding. IBM Plex Mono 13/400. Violet `#6363f1` keywords, light-blue strings, white default text. Optional copy button top-right with light-grey hairline border.
### Decorative
**`identity-flow-diagram`** — line-art SVG of identity flows (SSO, SCIM, MFA). Warm-slate strokes on white ground, indigo-violet highlights on active path. The signature illustrative element.
## 5. Layout Principles
### Spacing System
- Base unit: **4px**
- Scale: `4 · 8 · 12 · 16 · 20 · 24 · 32 · 40 · 48 · 64 · 80 · 96 · 128 · 160`
- Hero padding (vertical): **160px** at desktop — editorial gravitas requires breath
- Section padding: **96–128px** between major bands
- Card internal padding: **32px** for feature cards
- Gutter: **24px** between feature cards in 2-column; 32px in 3-column
### Grid & Container
- Max content width: **1280px** centred
- Hero: full-width with copy capped at 720px prose width
- Feature grid: 2-column at desktop with 24px gutter (preferred)
- Pricing: 3-column tier comparison cards with "Enterprise" tier violet-bordered
- Editorial 1-column: hero + body for blog and customer-story pages
### Whitespace Philosophy
WorkOS gives sections **editorial breath** — 96–128px between major bands, 32px internal card padding, 24px gutters. The hero band is 160px tall with copy capped at 720px prose width — this is the most breath of any auth dev-tool we've audited, deliberately positioning WorkOS as the premium tier of B2B-identity. The result feels like a Klim type specimen page rather than a marketing landing.
### Section Cadence
The page alternates **white canvas (`#ffffff`) → soft white (`#fafafa`) → white → violet-tinted (`#f5f5fb`) → white → dark mood-zone (`#0a0a0a`)**. The violet-tinted sections are rare — used 1–2 times per page for the "Why B2B?" or "Trusted by enterprise" emphasis. The dark mood-zone is the closing CTA strip, where the inverse ink-on-white flip provides emotional contrast.
## 6. Shapes & Radius Scale
| Tier | Value | Use |
|------|-------|-----|
| Micro | 1px | Hairline-only fields |
| Button | 2px | All buttons (primary, secondary, ghost) — the architectural signature |
| Form | 4px | Form inputs, dropdowns, mega-menu, nav-link hover |
| Standard | 6px | Small panels |
| Comfortable | 8px | Code blocks, modal-adjacent panels |
| Card | 12px | Feature cards, modals, pricing cards |
| Pill | 9999px | Eyebrow pills, status pills |
The **2px button radius** is the WorkOS shape signature — slimmer than Stripe's 6px, tighter than Clerk's 6px, more architectural than Linear's 8px. Inputs at 4px are slightly more rounded than buttons to read as form-utility. There are no compound radii.
## 7. Depth & Elevation
| Level | Treatment | Use |
|-------|-----------|-----|
| 0 — Flat | no shadow | Body sections (~95% of surface) |
| 1 — Hairline | `1px #e5e5e7` border | Cards at rest, inputs, dropdowns |
| 2 — Hover | `rgba(15,15,15,0.04) 0 4px 12px` | Hovered cards, mega-menu |
| 3 — Elevated | `rgba(15,15,15,0.08) 0 16px 32px` | Mega-menu, sticky bars |
| 4 — Modal | `rgba(15,15,15,0.16) 0 24px 48px` | Centred dialog |
| 5 — Focus | `0 0 0 2px #6363f1` ring | Focused inputs and buttons |
### Shadow Philosophy
WorkOS's depth is **architectural, not atmospheric**. Hairline borders dominate at rest — most cards have no shadow. The shadow palette is near-invisible (4% at hover) because depth is achieved through chromatic surface separation (white → soft-white → violet-tint → dark) and through the type's negative tracking compressing the visual rhythm. This is closer to Linear's shadow discipline than to Stripe's blue-tinted multi-layer atmospheric depth.
## 8. Interaction & Motion
### Easing
- **Standard**: `cubic-bezier(0.4, 0, 0.2, 1)` — default
- **Emphasized**: `cubic-bezier(0.2, 0, 0, 1)` — modal entry, mega-menu
### Durations
| Bucket | Value | Use |
|--------|-------|-----|
| Fast | 120ms | Hover colour swap, focus ring fade-in |
| Standard | 200ms | Card hover lift, mega-menu open |
| Slow | 320ms | Modal enter, hero reveal |
### Per-Component Recipes
- **CTA hover (primary)**: near-black brightens `#0a0a0a` → `#1f1f1f` over 120ms.
- **CTA hover (violet)**: violet brightens `#6363f1` → `#8181f5` over 120ms.
- **Card hover**: 1px translateY(-1) + subtle 4% shadow appears over 200ms; border colour deepens slightly to `#dcdcde`.
- **Hero reveal**: h1 fades from `translateY(16px)/opacity 0` → `0/1` over 320ms emphasized; subhead reveals 80ms later with the same recipe.
- **Mega-menu open**: 200ms fade + 4px slide-down from navbar.
- **Modal enter**: scrim fades in over 200ms; dialog from `translateY(8px)/opacity(0)` → `0/1` over 320ms emphasized.
- **Link hover**: violet brightens by ~10% luminance over 120ms; underline grows from offset 4px to 2px.
- **Pricing tier hover**: card lifts 2px translateY(-2) with shadow appearing.
### Page Transitions
Page-to-page navigation uses no transition — links fire a hard navigation. WorkOS prioritises perceived speed.
### Reduced Motion
Respects `prefers-reduced-motion: reduce`. Hero reveal and card hover translateY suppress (opacity-only). Mega-menu slide-down becomes fade-only.
## 9. Accessibility & A11y
### Contrast Pairs
| Pair | Ratio | Level |
|------|-------|-------|
| #29363d ink on #ffffff | 11.6 | AAA |
| #0a0a0a strong-ink on #ffffff | 19.0 | AAA |
| #6363f1 violet on #ffffff | 4.6 | AA at body sizes |
| #ffffff on #0a0a0a near-black CTA | 19.0 | AAA |
| #ffffff on #6363f1 violet CTA | 4.6 | AA at body sizes |
| #6c7780 muted on #ffffff | 5.6 | AA |
| #168346 success on #e7f6ec | 5.7 | AA |
| #c62a2a danger on #fdebeb | 6.4 | AA |
The violet pair sits at **4.6 — AA at body sizes**. WorkOS renders the violet at full opacity without overlay; the page deliberately reserves violet for h2 (28px display) and CTAs (11/500 — which crosses into "large text" threshold).
### Focus Indicators
Focus ring is **2px solid `#6363f1` (indigo-violet) with 2px outline-offset**. All focusable elements use this exact ring. The violet doubles as brand affordance and accessibility indicator — when focus moves through the page, the violet ring is the visual cue that this is a WorkOS interaction.
### ARIA Patterns
- **Top nav**: `role="navigation"`, `aria-label="Primary"`. Mega-menu uses `role="menu"` with `role="menuitem"`.
- **Pricing tier cards**: headlined with `<h3>`. Enterprise tier has `aria-current="recommended"`.
- **Modal**: `role="dialog"`, `aria-modal="true"`, focus trap, Esc closes.
- **Tooltip**: `role="tooltip"`, triggered on `:hover` and `:focus`.
- **Code blocks**: `role="region"`, `aria-label="Code example"`. Copy button announces "Copied" via `aria-live="polite"`.
- **Identity-flow diagrams**: inline SVG with `<title>` and `<desc>`.
### Keyboard Navigation
- Tab: logo → product mega-menu → resources → customers → docs → pricing → sign in → primary CTA
- Mega-menu: arrow keys navigate, Esc closes
- Modal: focus trap, Tab cycles within
- Skip-to-main visible on first Tab
### Screen Reader Hints
- Identity-flow diagrams: `<title>` describes the flow, `<desc>` describes the steps
- Code copy button: announces "Copied" with `aria-live`
- Eyebrows are part of the heading announcement order
### Reduced Motion
Hero reveal and card hover translateY suppress. Mega-menu fade only (no slide).
## 10. Responsive Behavior
### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | <640px | Nav collapses to logo + hamburger; hero copy 40px; feature grid stacks 1-up |
| Tablet | 640–1024px | Nav reveals product + sign-in; feature grid 2-up |
| Desktop | 1024–1280px | Full nav with mega-menu; container caps at 1280px |
| Wide | 1280–1440px | Container stays 1280px; type scales |
### Touch Targets
- Primary CTAs: 36px height — meets AA via larger hit zone padding
- Nav links: 36×16px tap target
- Form inputs: 40px height
- Tag pills: 24px tall — non-interactive
### Collapsing Strategy
- Nav: product / resources / customers collapse into hamburger drawer at <1024px
- Hero: 80px → 56px → 40px down the breakpoints; tracking compresses proportionally
- Feature grid: 3-up → 2-up → 1-up; gutters 32px → 24px → 16px
- Pricing: 3-column → 1-column; "Enterprise" tier surfaces first on mobile
### Image Behavior
Identity-flow illustrations use inline SVG. Customer logos use SVG. There are no photographic product screenshots; all illustrations are vector.
### Container Queries
Used in feature cards: when card width drops below ~280px, the icon shifts from inline-with-title to above-title.
## 11. Content & Voice
### Tone
Confident, premium, technically rigorous, slightly editorial. WorkOS's voice positions identity as **infrastructure for B2B-ready apps** — the copy assumes the reader is a senior engineer or CTO at a SaaS company who needs to add SSO, SCIM, audit logs, and other enterprise-required features without rebuilding their auth from scratch. Headlines lead with capability + outcome ("Your app, Enterprise Ready", "All the features your enterprise customers expect").
### Microcopy Patterns
- **Button verbs**: "Get started", "Talk to sales", "Read the docs", "View pricing", "See live demo"
- **Eyebrow labels**: uppercase Untitled Sans 11/500, 0.08em tracking — "Enterprise Ready", "Identity", "AuthKit", "Directory Sync"
- **Error message recipe**: precise + technical — "SSO connection failed: Verify the IdP metadata URL or contact your IT admin."
- **Success confirmations**: minimal + reassuring — "Connection added. Test sign-in now."
- **Field labels**: short and exact — "Domain", "IdP metadata URL", "ACS URL"
- **Doc links**: lead with the verb — "Read the SSO guide", "View API reference", "Setup guide"
### Empty States
- Empty connections: "No SSO connections yet. Add your first connection to enable enterprise sign-in."
- Empty directories: "No directories synced. Connect your IdP to begin user provisioning."
- Empty audit logs: "No events in the last 24 hours. Adjust the time range or check the integration."
### CTA Verb Conventions
- Primary: "Get started", "Talk to sales", "Start building"
- Secondary: "Read the docs", "View pricing", "See live demo"
- Tertiary: "Learn more →", "View pricing", "See changelog"
- Avoided: "Click here", "Submit", "Buy now"
## 12. Dark Mode & Theming
**Light-only on the marketing canvas, with dark mood-zone footer.** WorkOS commits to a pure-white canvas as the brand. The dark mood-zone (`#0a0a0a`) appears only in the footer-strip closing CTA — used as an emotional contrast pivot, not as a theme.
### Dark Mood-Zone Treatment
```yaml
bg-dark: '#0a0a0a'
surface-dark: '#1a1a1f'
text-on-dark: '#ffffff'
border-on-dark: 'rgba(255,255,255,0.10)'
brand-on-dark: '#8181f5' # violet brightens slightly on dark for AAA contrast
button-primary-on-dark: '#ffffff' # inverse — white CTA on dark mood
button-primary-text-on-dark: '#0a0a0a'
```
The dark mood-zone preserves the violet brand colour but brightens it slightly (`#8181f5` instead of `#6363f1`) for contrast on the dark surface. The primary CTA inverts: white fill with near-black text. Documentation pages support a full dark theme but the marketing canvas is light-only.
## 13. Lineage & Influences
WorkOS's visual lineage runs through three traditions: **Stripe's confidence-via-restraint chromatic discipline** (single brand colour, generous whitespace, hairline-bordered cards — all canonical Stripe moves); **Klim Type Foundry's editorial typography** (Untitled Sans is Klim's flagship, and WorkOS leans into the typeface's distinctive negative-tracking signature); and **modern B2B-enterprise broadsheet aesthetic** (the `-7%` hero tracking, the 96–128px section padding, the indigo-violet h2 colour — all moves borrowed from financial-broadsheet typography of the early 2020s).
The **single h2-violet move** — every section opener flipped to `#6363f1` — is the chromatic signature that distinguishes WorkOS. No other B2B-identity site does this. Most competitors flip h2 to a tinted accent only on emphasized sections; WorkOS commits to the violet on every h2 globally. The result is a page that has an unmistakable tonal rhythm without ever feeling "branded".
What WorkOS rejects: **dark canvases as primary** (light-first commitment), **photographic product screenshots** (line-art SVG diagrams instead), **bright primary CTAs** (the near-black `#0a0a0a` is the primary fill, not a brand-coloured CTA), **friendly-rounded buttons** (the 2px radius is uncompromisingly architectural), and **multi-coloured feature accents** (single violet does all the work).
**Influences:**
- Klim Type Foundry — Untitled Sans, [klim.co.nz](https://klim.co.nz)
- Stripe — single-blue confidence, hairline-bordered cards, [stripe.com](https://stripe.com)
- Linear — shadow discipline (hairline + minimal hover shadow), [linear.app](https://linear.app)
- Auth0 — predecessor in identity-platform aesthetic (WorkOS deliberately positioned as the lighter, B2B-first alternative)
- Stripe Atlas / Stripe Connect — B2B infrastructure-platform editorial style
## 14. Do's and Don'ts
**Do**
- Anchor the canvas on pure white `#ffffff` — never warm-cream, never off-white
- Run hero display in Untitled Sans 80/500 with `-5.6px` tracking — the extreme `-7%` is the signature
- Set every h2 in indigo-violet `#6363f1` — globally, not just on emphasis sections
- Use 2px button radius — the architectural shape signature
- Keep primary CTA fill at near-black `#0a0a0a` — not a brand-coloured CTA
- Use hairline borders over shadows — `1px #e5e5e7` at rest, subtle 4% shadow on hover
- Pair Untitled Sans with IBM Plex Mono — Klim + Bold Decisions canon
- Render code blocks on near-black `#0a0a0a` ground — inverse of canvas
- Give the hero 160px vertical padding — editorial gravitas requires breath
- Use 11/500 uppercase eyebrows in body Untitled Sans — not in mono
**Don't**
- Don't use cool-greys for body — `#29363d` warm-slate is the ink
- Don't use rounded buttons (>4px) — the 2px radius is the discipline
- Don't introduce additional brand accent colours — single violet does all the work
- Don't run Untitled Sans at weights below 400 or above 600 — 500 is the display weight
- Don't soften the hero tracking below `-5%` — the compression is the signature
- Don't use atmospheric multi-layer shadows — hairline is the depth strategy
- Don't substitute Inter without compensating tracking — Inter at the same metrics reads as generic
- Don't use Untitled Sans Bold for display — Medium is the typographic discipline
- Don't tighten section padding below 96px — the breath is what positions WorkOS as premium
- Don't use mono for eyebrows — body Untitled Sans is the editorial choice
## 15. Agent Prompt Guide
### Quick Color Reference
```
Canvas: #ffffff
Soft White: #fafafa
Section: #f5f5f5
Body Ink: #29363d
Strong Ink: #0a0a0a
Brand Violet: #6363f1
Brand Light: #8181f5
Brand Soft: #eeeefe
Border: #e5e5e7
Border Input: #d1d1d4
Muted: #6c7780
Dark Mood: #0a0a0a
```
### Example Component Prompts
- "Create a WorkOS-style hero section: pure-white canvas, 160px vertical padding. Hero copy in Untitled Sans 80/500 with `-5.6px` tracking, warm-slate ink (`#29363d`). Eyebrow above in 11/500 uppercase Untitled Sans with 0.08em tracking, soft violet `#eeeefe` pill ground, brand-violet `#6363f1` text. Sub-copy in Untitled Sans 20/400 muted slate `#6c7780`. Primary CTA: near-black (`#0a0a0a`) fill, white text, 11/500, **2px radius**, 10×16px padding. Secondary outlined ghost: white fill, 1px `#e5e5e7` border, warm-slate text."
- "Build a WorkOS feature card: white surface, 12px radius, 1px `#e5e5e7` hairline border, 32px padding, no shadow at rest. On hover: subtle `rgba(15,15,15,0.04) 0 4px 12px` shadow + 1px translateY(-1) lift. Stack: optional indigo-violet icon, h4 title in Untitled Sans 22/500 with `-0.5px` tracking warm-slate, body description in Untitled Sans 16/400 muted, 'Read the docs →' link in indigo-violet."
- "Design a WorkOS section opener: h2 in Untitled Sans 28/500 indigo-violet `#6363f1` with `-1.4px` tracking. Below in Untitled Sans 32/500 warm-slate as h3. The violet h2 is non-negotiable — every section opener globally is violet, not a tinted accent."
- "Create a WorkOS pricing tier: white surface, 12px radius, 32px padding. Default cards have 1px `#e5e5e7` border; the 'Enterprise' tier highlights with 2px `#6363f1` violet border. Stack: tier name in 11/500 uppercase, price in Untitled Sans 64/500 with `-3.5px` tracking, '/month' caption in 14/400 muted, feature checklist with violet checks, primary near-black CTA at the bottom."
- "Build a WorkOS code block: near-black (`#0a0a0a`) ground, 8px radius, 20×24px padding. IBM Plex Mono 13/400. Indigo-violet (`#6363f1`) keywords (`import`, `const`), light-blue strings, white default text. Optional copy button top-right with light-grey hairline border."
- "Design a WorkOS navbar: 64px tall, white ground, 1px `#e5e5e7` bottom border. WorkOS wordmark flush left in warm-slate with the small violet brand-mark beside. Mega-menu nav, resources, customers, docs, pricing in Untitled Sans 14/500 warm-slate flush centre. Sign-in text link + primary near-black CTA flush right."
### Iteration Guide
1. **Start with `#ffffff` and Untitled Sans.** The pure-white canvas + Klim humanist sans is the foundation. Substitute Inter at the same weights with ~5% looser tracking if Untitled Sans isn't licensed.
2. **Hero tracking at `-7%`.** This is the signature typographic move — `-5.6px` at 80px. Don't soften this.
3. **Every h2 in violet.** Globally. The chromatic rhythm is what makes the page unmistakably WorkOS.
4. **2px button radius, non-negotiable.** This is the architectural signature. 4px or higher reads as friendly-rounded.
5. **Near-black CTA fill, not violet CTA fill.** The primary CTA is `#0a0a0a` — violet is the accent CTA, used selectively.
6. **Hairline borders, not shadows.** `1px #e5e5e7` at rest. Shadow appears only on hover at 4% opacity.
7. **Eyebrows in body sans uppercase.** Not in mono. WorkOS chose body Untitled Sans for eyebrows because it ties the eyebrow to the editorial voice.
8. **160px hero padding, 96–128px section padding.** Don't tighten. The breath is the brand.
1. Visual Theme & Atmosphere
WorkOS’s marketing site is the canonical B2B-enterprise-ready dev-tool canvas — pure white (#ffffff) ground anchored on a warm-slate ink (#29363d) that sits between near-black and Stripe-blue, with hero display running Untitled Sans at 80px / 500 with extreme -5.6px tracking. The page reads as a modern enterprise broadsheet that happens to sell developer infrastructure: confident, premium, gravitas-via-restraint, and unmistakably positioned as “the platform for enterprise-ready apps”. Where Auth0 commits to twilight blue and Clerk plants its violet on dark, WorkOS chose the inverse strategy — a pure-white canvas that signals trustworthiness without reaching for the corporate blue cliché.
The chromatic system is white + warm-slate + indigo-violet. The canvas is pure #ffffff (not warm-cream, not off-white). Body text runs in #29363d, a warm-slate that has slightly more green than navy — it sits at the neutral point between corporate-blue and editorial-black. Subheaders (h2) flip into indigo-violet #6363f1 — WorkOS’s signature accent colour, used exclusively on h2 section openers, selected feature emphasis, focus rings, and the wordmark mark. The combined effect is editorial gravitas with a single, considered, tech-forward accent.
Type runs Untitled Sans (Klim Type Foundry, 2017 — Kris Sowersby), one of the most distinctive humanist sans on the modern web. Display is Untitled Sans at 80/500 (Medium, not Bold) with -5.6px tracking — that’s an extreme -7% letter-spacing that compresses the headline into a single confident block. Body type is the same Untitled Sans at 16/400 with normal letter-spacing. The mono companion is IBM Plex Mono. WorkOS also ships Feature Deck and Aeonik as condensed-display and accent type for marketing pages. Eyebrows are 11/500 uppercase with 0.08em tracking.
Shape language is uncompromisingly slim 2–12px radii. Buttons round at 2px — observed across nearly every CTA on the site. This 2px radius is the WorkOS shape signature: it reads as architectural and considered rather than friendly-rounded. Cards round at 12px (one tier above the conventional 8px). Inputs at 4px. The 2px button radius alone immediately distinguishes WorkOS from Clerk’s 6px, Auth0’s 6.4px, and the conventional 8px most B2B SaaS uses.
Depth is achieved through hairline borders, not shadows. Most cards are hairline-bordered only — 1px solid #e5e5e7 — with no shadow at rest. On hover, a subtle rgba(15,15,15,0.04) 0 4px 12px shadow appears alongside a 1px translateY lift. The result is a page that feels architectural and editorial — closer to a Klim type specimen than to a marketing landing.
The page architecture is compositional and editorial: a confident hero block, alternating sections of feature copy with diagrammatic illustrations, code blocks rendered on near-black ground, and pricing tiers laid out as comparison cards. Photography is rare — illustrations are line-art SVG diagrams of identity flows, often with the indigo-violet brand colour highlighting the active path.
Key Characteristics:
- Pure-white canvas (
#ffffff) — never warm-cream, never off-white - Hero display in Untitled Sans 80/500 with
-5.6pxtracking — extreme-7%letter-spacing - Warm-slate body ink (
#29363d) — sits between near-black and Stripe-blue - Indigo-violet
#6363f1exclusively on h2 section openers and accent moments - 2px button radius — the architectural shape signature
- Hairline borders over shadows — depth via 1px
#e5e5e7rest, subtle shadow on hover - Untitled Sans + IBM Plex Mono — Klim Type Foundry pairing
- 11/500 uppercase eyebrows in body Untitled Sans (not mono)
- Code blocks on near-black
#0a0a0aground — inverse of the canvas - 96–128px section padding — editorial breath, never cramped
- “Enterprise Ready” wordmark — WorkOS’s positional voice
2. Color Palette & Roles
Primary
- Canvas (
#ffffff) — pure white default page ground - Soft Canvas (
#fafafa) — softest off-white for alternate sections - Section (
#f5f5f5) — section ground tier, used sparingly for editorial breathing - Body Ink (
#29363d) — primary text colour. Warm slate, slightly more green than navy. Never pure black. - Strong Ink (
#0a0a0a) — display headlines and primary-CTA fill. Near-black with slight warmth. - Pure Black (
#000000) — pressed state on primary CTA only. - Muted (
#6c7780) — secondary metadata, captions - Soft (
#8b9296) — caption text, footer - Faint (
#aab1b5) — disabled state
Brand & Dark
- WorkOS Violet (
#6363f1) — the signature indigo-violet brand colour. Used on h2 section openers, accent CTAs, focus rings, and the wordmark. - Brand Light (
#8181f5) — hover brightening - Brand Deep (
#4848d6) — pressed/active state - Brand Deeper (
#3535b8) — deepest violet for emphasis-on-emphasis - Brand Soft (
#eeeefe) — softest violet surface for cards and pills - Brand Pale (
#dadafe) — pale violet for hover surfaces - Brand Tint (
#f5f5fb) — softest violet section tint
Accent
WorkOS does not maintain a traditional “accent” palette beyond the violet brand. Where competitors layer multiple feature accents, WorkOS uses the single violet for every brand moment.
Interactive
- Link (
#6363f1) — indigo-violet, often without underline (arrow→indicates link) - Link Hover (
#8181f5) — brightens - Visited — same as link (no visited state distinction on marketing)
- Disabled (
#aab1b5) — faint slate text on#fafafasurface - Selected — 2px violet border on selected pricing tier, focused inputs
Neutral Scale
- Strong Ink (
#0a0a0a) — display, primary CTA fill - Ink (
#29363d) — primary body - Muted (
#6c7780) — secondary - Soft (
#8b9296) — captions - Faint (
#aab1b5) — disabled - Border Strong (
#cdcdd0) — emphasized hairline - Border Default (
#e5e5e7) — default 1px hairline - Border Soft (
#efeff1) — editorial divider - Surface Strong (
#f0f0f2) — hovered card surface - Section (
#f5f5f5) — alt section - Soft Canvas (
#fafafa) — section - Canvas (
#ffffff) — page
Surface & Borders
- White (
#ffffff) — default - Soft White (
#fafafa) — alt - Section Grey (
#f5f5f5) — section ground - Violet Tint (
#f5f5fb) — softest violet section - Violet Card (
#eeeefe) — accent card surface - Dark Card (
#1a1a1f) — dark-mood card - Dark Mood (
#0a0a0a) — footer / pricing strip dark background - Border (
#e5e5e7) — default - Border Soft (
#efeff1) — softer - Border Strong (
#cdcdd0) — emphasized - Border Input (
#d1d1d4) — form-input default - Border Violet (
#6363f1) — focus ring
Shadow Colors
WorkOS’s shadow palette is near-invisible at rest. Most cards have no shadow — the depth is the hairline border. On hover, a subtle 4% shadow appears. This is closer to Linear’s shadow discipline than to Stripe’s atmospheric multi-layer.
rgba(15,15,15,0.04) 0 4px 12px— card hoverrgba(15,15,15,0.08) 0 16px 32px— elevated panel, mega-menurgba(15,15,15,0.16) 0 24px 48px— modal0 0 0 2px #6363f1— focus ring0 0 0 2px #0a0a0a— alt focus ring on dark surfaces
Semantic
- Success Green (
#168346) — success state, on#e7f6ecsurface - Warning Amber (
#a35316) — advisory state, on#fef0e6surface - Danger Red (
#c62a2a) — error state, on#fdebebsurface - Info Blue (
#1d4ed8) — informational, used sparingly because the brand is already violet
3. Typography Rules
Font Family
Display & Body: Untitled Sans by Klim Type Foundry (Kris Sowersby, 2017). Fallback chain: "Untitled Fallback", -apple-system, "system-ui", Helvetica, Arial, sans-serif. Untitled Sans is one of the most distinctive humanist grotesques in modern type — slightly geometric, slightly warm, with a subtle quirk in the lower-case g and a that gives it character without ornament. WorkOS runs Untitled Sans at weights 400, 500, and 600.
Display Condensed: Feature Deck Condensed and Feature Deck (Feature Type Foundry) appear sparingly in marketing — used on landing-page hero variations for editorial moments.
Aeonik: also loaded as a secondary font but used minimally — appears in some marketing illustrations and brand chrome.
Mono: IBM Plex Mono (Bold Decisions, IBM, 2017). Open-source and pairs cleanly with the humanist Untitled Sans because both have similar humanist proportions.
OpenType features: ss01 enabled on display Untitled Sans for the alternate-a form. Body uses default glyphs.
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|---|---|---|---|---|---|---|---|
| hero-display | Untitled Sans | 80 | 500 | 1.05 | -5.6px | ss01 | Hero — note the extreme -7% tracking |
| h1 | Untitled Sans | 64 | 500 | 1.10 | -3.5px | ss01 | Page title |
| h2 | Untitled Sans | 28 | 500 | 1.20 | -1.4px | — | Section opener — indigo-violet colour |
| h2-display | Untitled Sans | 56 | 500 | 1.10 | -2.8px | ss01 | Larger section opener variant |
| h3 | Untitled Sans | 32 | 500 | 1.20 | -1.0px | — | Sub-section |
| h4 | Untitled Sans | 22 | 500 | 1.30 | -0.5px | — | Feature card title |
| h5 | Untitled Sans | 18 | 500 | 1.40 | -0.2px | — | Sub-feature |
| eyebrow | Untitled Sans | 11 | 500 | 1.50 | 0.08em uppercase | — | “Enterprise Ready”, “Identity” |
| body-lg | Untitled Sans | 20 | 400 | 1.55 | -0.005em | — | Hero sub-copy |
| body-md | Untitled Sans | 16 | 400 | 1.50 | 0 | — | Default body |
| body-sm | Untitled Sans | 14 | 400 | 1.50 | 0 | — | Secondary |
| body-tight | Untitled Sans | 16 | 400 | 1.20 | 0 | — | Tight body for compact lists |
| label | Untitled Sans | 11 | 500 | 1.50 | 0 | — | Form labels |
| button-label | Untitled Sans | 11 | 500 | 1.0 | 0 | — | CTA text — note 11/500, very compact |
| nav-link | Untitled Sans | 14 | 500 | 1.20 | 0 | — | Top nav |
| caption | Untitled Sans | 13 | 400 | 1.40 | 0 | — | Captions |
| micro | Untitled Sans | 11 | 400 | 1.40 | 0 | — | Footer legal |
| code-inline | IBM Plex Mono | 14 | 400 | 1.50 | 0 | — | Inline <code> |
| code-block | IBM Plex Mono | 13 | 400 | 1.55 | 0 | — | Code panel |
| quote | Untitled Sans | 24 | 400 | 1.40 | -0.005em | italic | Pull quote |
Principles
-5.6pxtracking on 80px display is the typographic signature. That’s an extreme-7%letter-spacing that compresses the hero into a single block. Substitute Inter at 80/600 with-0.07emto approximate.- Untitled Sans 500 (Medium), not 700 (Bold), for display. WorkOS commits to Medium-as-display because the negative tracking already gives the type weight presence; Bold would tip into corporate.
- h2 in indigo-violet. This is the chromatic typographic signature — every h2 on the page is
#6363f1. This single chromatic move is the brand’s most distinctive trait. - 11/500 uppercase eyebrows in body sans (not mono). WorkOS uses Untitled Sans for eyebrows, unlike Clerk which uses Söhne Mono. This makes the eyebrows feel editorial rather than dev-tool.
- Button labels at 11/500. Very compact. WorkOS chose 11px because Untitled Sans reads larger than Inter at the same size due to its open apertures.
- Mono for code only. IBM Plex Mono never appears in eyebrow or label positions.
- Inter is the closest open-source substitute for Untitled Sans. Use Inter at the same weights but increase letter-spacing by ~5% to compensate for Inter’s tighter cap height.
4. Component Stylings
Buttons
button-primary — primary CTA. Near-black #0a0a0a fill, white text, 11/500 Untitled Sans, 2px radius, 10×16px padding, 36px height. Hover brightens to #1f1f1f. Used for “Get started”, “Talk to sales”.
button-violet — accent CTA. Indigo-violet #6363f1 fill, white text, same dimensions. Used when the brand-emphasis matters more than the call-to-action ranking — e.g. “See live demo”.
button-secondary — outlined ghost. Transparent fill, warm-slate text #29363d, 1px #e5e5e7 border, 2px radius, same dimensions. Hover deepens border to #cdcdd0.
button-text-link — plain inline link. Indigo-violet text #6363f1, often paired with → arrow. Hover underlines.
Cards
card-feature — feature card. White surface, 12px radius, 1px #e5e5e7 hairline border, 32px internal padding. Stack: optional violet icon, h4 title, body-md description, optional inline → link. On hover: subtle rgba(15,15,15,0.04) 0 4px 12px shadow + 1px translateY(-1) lift.
card-violet — violet-tinted card. #eeeefe ground, 12px radius, no border, 32px padding. Used for the indigo-emphasized “Why WorkOS” or “Built for B2B” feature blocks.
card-pricing — pricing tier. White surface, 12px radius, 1px hairline border, 32px padding. The “Enterprise” tier highlights with a 2px #6363f1 violet border instead of the default hairline.
card-dark — dark-section card. #1a1a1f ground, 12px radius, 32px padding, white text. Used in the footer-strip pricing CTA.
card-stat — metric card. White surface, 12px radius, 32px padding. Massive Untitled Sans 64/500 metric with -3.5px tracking, eyebrow label below in 11/500 uppercase.
Badges, Tags, Pills
pill-eyebrow — eyebrow pill. Soft violet #eeeefe ground, brand-violet text #6363f1, 9999px radius, 4×10px padding, 11/500 Untitled Sans uppercase. “Enterprise Ready”, “New”, “Free Trial”.
pill-tag — outlined tag. Transparent fill, warm-slate text, 1px #e5e5e7 border, 9999px radius, 4×10px padding, 11/400 Untitled Sans.
pill-status-success — success-green text on #e7f6ec surface, 9999px.
pill-status-error — danger-red text on #fdebeb surface.
Inputs / Forms
input — text input. White surface, 1px #d1d1d4 hairline (slightly darker than the #e5e5e7 card border to read as form-utility), 4px radius, 40px height, 10×12px padding. Placeholder in #8b9296. On focus: 2px #6363f1 violet ring with 2px outline-offset.
textarea — same as input with auto-grow.
select-dropdown — same as input with chevron-down icon.
checkbox — 16×16px, 2px radius, 1px hairline border. On checked: violet #6363f1 fill, white check.
radio — 16×16px circle, 1px hairline border. On selected: violet fill, white dot.
Navigation
navbar-top — top nav. White ground, 1px #e5e5e7 bottom border, 64px height. WorkOS wordmark flush left in warm-slate (with the small violet brand-mark beside). Mega-menu nav, resources, customers, docs, pricing in 14/500 Untitled Sans flush centre. Sign-in text link + primary near-black CTA flush right.
mega-menu — opens from product nav. White surface, 8px radius, 1px hairline border, 24px padding, rgba(15,15,15,0.08) 0 16px 32px shadow. Multi-column nav with eyebrow group titles and 14/500 link rows. Each link has its own optional 12/400 caption.
footer — #0a0a0c deep ground, 5-column link list at desktop with eyebrow group titles in mono-uppercase, link rows in 14/400 muted, social row at the bottom.
breadcrumb — muted-slate text with › separators, 13/400.
Tooltips, Toasts, Modals
tooltip — #1a1a1f ground, 4px radius, 8×10px padding, 12/400 white text. 6px arrow.
toast — bottom-right corner. White surface, 8px radius, 1px hairline, 16×20px padding, 14/400 warm-slate text.
modal — centred dialog over rgba(10,10,10,0.48) scrim. White surface, 12px radius, 1px hairline border, 32px padding, rgba(15,15,15,0.16) 0 24px 48px shadow.
Code Block
code-block — #0a0a0a near-black ground, 8px radius, 20×24px padding. IBM Plex Mono 13/400. Violet #6363f1 keywords, light-blue strings, white default text. Optional copy button top-right with light-grey hairline border.
Decorative
identity-flow-diagram — line-art SVG of identity flows (SSO, SCIM, MFA). Warm-slate strokes on white ground, indigo-violet highlights on active path. The signature illustrative element.
5. Layout Principles
Spacing System
- Base unit: 4px
- Scale:
4 · 8 · 12 · 16 · 20 · 24 · 32 · 40 · 48 · 64 · 80 · 96 · 128 · 160 - Hero padding (vertical): 160px at desktop — editorial gravitas requires breath
- Section padding: 96–128px between major bands
- Card internal padding: 32px for feature cards
- Gutter: 24px between feature cards in 2-column; 32px in 3-column
Grid & Container
- Max content width: 1280px centred
- Hero: full-width with copy capped at 720px prose width
- Feature grid: 2-column at desktop with 24px gutter (preferred)
- Pricing: 3-column tier comparison cards with “Enterprise” tier violet-bordered
- Editorial 1-column: hero + body for blog and customer-story pages
Whitespace Philosophy
WorkOS gives sections editorial breath — 96–128px between major bands, 32px internal card padding, 24px gutters. The hero band is 160px tall with copy capped at 720px prose width — this is the most breath of any auth dev-tool we’ve audited, deliberately positioning WorkOS as the premium tier of B2B-identity. The result feels like a Klim type specimen page rather than a marketing landing.
Section Cadence
The page alternates white canvas (#ffffff) → soft white (#fafafa) → white → violet-tinted (#f5f5fb) → white → dark mood-zone (#0a0a0a). The violet-tinted sections are rare — used 1–2 times per page for the “Why B2B?” or “Trusted by enterprise” emphasis. The dark mood-zone is the closing CTA strip, where the inverse ink-on-white flip provides emotional contrast.
6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| Micro | 1px | Hairline-only fields |
| Button | 2px | All buttons (primary, secondary, ghost) — the architectural signature |
| Form | 4px | Form inputs, dropdowns, mega-menu, nav-link hover |
| Standard | 6px | Small panels |
| Comfortable | 8px | Code blocks, modal-adjacent panels |
| Card | 12px | Feature cards, modals, pricing cards |
| Pill | 9999px | Eyebrow pills, status pills |
The 2px button radius is the WorkOS shape signature — slimmer than Stripe’s 6px, tighter than Clerk’s 6px, more architectural than Linear’s 8px. Inputs at 4px are slightly more rounded than buttons to read as form-utility. There are no compound radii.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 — Flat | no shadow | Body sections (~95% of surface) |
| 1 — Hairline | 1px #e5e5e7 border | Cards at rest, inputs, dropdowns |
| 2 — Hover | rgba(15,15,15,0.04) 0 4px 12px | Hovered cards, mega-menu |
| 3 — Elevated | rgba(15,15,15,0.08) 0 16px 32px | Mega-menu, sticky bars |
| 4 — Modal | rgba(15,15,15,0.16) 0 24px 48px | Centred dialog |
| 5 — Focus | 0 0 0 2px #6363f1 ring | Focused inputs and buttons |
Shadow Philosophy
WorkOS’s depth is architectural, not atmospheric. Hairline borders dominate at rest — most cards have no shadow. The shadow palette is near-invisible (4% at hover) because depth is achieved through chromatic surface separation (white → soft-white → violet-tint → dark) and through the type’s negative tracking compressing the visual rhythm. This is closer to Linear’s shadow discipline than to Stripe’s blue-tinted multi-layer atmospheric depth.
8. Interaction & Motion
Easing
- Standard:
cubic-bezier(0.4, 0, 0.2, 1)— default - Emphasized:
cubic-bezier(0.2, 0, 0, 1)— modal entry, mega-menu
Durations
| Bucket | Value | Use |
|---|---|---|
| Fast | 120ms | Hover colour swap, focus ring fade-in |
| Standard | 200ms | Card hover lift, mega-menu open |
| Slow | 320ms | Modal enter, hero reveal |
Per-Component Recipes
- CTA hover (primary): near-black brightens
#0a0a0a→#1f1f1fover 120ms. - CTA hover (violet): violet brightens
#6363f1→#8181f5over 120ms. - Card hover: 1px translateY(-1) + subtle 4% shadow appears over 200ms; border colour deepens slightly to
#dcdcde. - Hero reveal: h1 fades from
translateY(16px)/opacity 0→0/1over 320ms emphasized; subhead reveals 80ms later with the same recipe. - Mega-menu open: 200ms fade + 4px slide-down from navbar.
- Modal enter: scrim fades in over 200ms; dialog from
translateY(8px)/opacity(0)→0/1over 320ms emphasized. - Link hover: violet brightens by ~10% luminance over 120ms; underline grows from offset 4px to 2px.
- Pricing tier hover: card lifts 2px translateY(-2) with shadow appearing.
Page Transitions
Page-to-page navigation uses no transition — links fire a hard navigation. WorkOS prioritises perceived speed.
Reduced Motion
Respects prefers-reduced-motion: reduce. Hero reveal and card hover translateY suppress (opacity-only). Mega-menu slide-down becomes fade-only.
9. Accessibility & A11y
Contrast Pairs
| Pair | Ratio | Level |
|---|---|---|
| #29363d ink on #ffffff | 11.6 | AAA |
| #0a0a0a strong-ink on #ffffff | 19.0 | AAA |
| #6363f1 violet on #ffffff | 4.6 | AA at body sizes |
| #ffffff on #0a0a0a near-black CTA | 19.0 | AAA |
| #ffffff on #6363f1 violet CTA | 4.6 | AA at body sizes |
| #6c7780 muted on #ffffff | 5.6 | AA |
| #168346 success on #e7f6ec | 5.7 | AA |
| #c62a2a danger on #fdebeb | 6.4 | AA |
The violet pair sits at 4.6 — AA at body sizes. WorkOS renders the violet at full opacity without overlay; the page deliberately reserves violet for h2 (28px display) and CTAs (11/500 — which crosses into “large text” threshold).
Focus Indicators
Focus ring is 2px solid #6363f1 (indigo-violet) with 2px outline-offset. All focusable elements use this exact ring. The violet doubles as brand affordance and accessibility indicator — when focus moves through the page, the violet ring is the visual cue that this is a WorkOS interaction.
ARIA Patterns
- Top nav:
role="navigation",aria-label="Primary". Mega-menu usesrole="menu"withrole="menuitem". - Pricing tier cards: headlined with
<h3>. Enterprise tier hasaria-current="recommended". - Modal:
role="dialog",aria-modal="true", focus trap, Esc closes. - Tooltip:
role="tooltip", triggered on:hoverand:focus. - Code blocks:
role="region",aria-label="Code example". Copy button announces “Copied” viaaria-live="polite". - Identity-flow diagrams: inline SVG with
<title>and<desc>.
Keyboard Navigation
- Tab: logo → product mega-menu → resources → customers → docs → pricing → sign in → primary CTA
- Mega-menu: arrow keys navigate, Esc closes
- Modal: focus trap, Tab cycles within
- Skip-to-main visible on first Tab
Screen Reader Hints
- Identity-flow diagrams:
<title>describes the flow,<desc>describes the steps - Code copy button: announces “Copied” with
aria-live - Eyebrows are part of the heading announcement order
Reduced Motion
Hero reveal and card hover translateY suppress. Mega-menu fade only (no slide).
10. Responsive Behavior
Breakpoints
| Name | Width | Key Changes |
|---|---|---|
| Mobile | <640px | Nav collapses to logo + hamburger; hero copy 40px; feature grid stacks 1-up |
| Tablet | 640–1024px | Nav reveals product + sign-in; feature grid 2-up |
| Desktop | 1024–1280px | Full nav with mega-menu; container caps at 1280px |
| Wide | 1280–1440px | Container stays 1280px; type scales |
Touch Targets
- Primary CTAs: 36px height — meets AA via larger hit zone padding
- Nav links: 36×16px tap target
- Form inputs: 40px height
- Tag pills: 24px tall — non-interactive
Collapsing Strategy
- Nav: product / resources / customers collapse into hamburger drawer at <1024px
- Hero: 80px → 56px → 40px down the breakpoints; tracking compresses proportionally
- Feature grid: 3-up → 2-up → 1-up; gutters 32px → 24px → 16px
- Pricing: 3-column → 1-column; “Enterprise” tier surfaces first on mobile
Image Behavior
Identity-flow illustrations use inline SVG. Customer logos use SVG. There are no photographic product screenshots; all illustrations are vector.
Container Queries
Used in feature cards: when card width drops below ~280px, the icon shifts from inline-with-title to above-title.
11. Content & Voice
Tone
Confident, premium, technically rigorous, slightly editorial. WorkOS’s voice positions identity as infrastructure for B2B-ready apps — the copy assumes the reader is a senior engineer or CTO at a SaaS company who needs to add SSO, SCIM, audit logs, and other enterprise-required features without rebuilding their auth from scratch. Headlines lead with capability + outcome (“Your app, Enterprise Ready”, “All the features your enterprise customers expect”).
Microcopy Patterns
- Button verbs: “Get started”, “Talk to sales”, “Read the docs”, “View pricing”, “See live demo”
- Eyebrow labels: uppercase Untitled Sans 11/500, 0.08em tracking — “Enterprise Ready”, “Identity”, “AuthKit”, “Directory Sync”
- Error message recipe: precise + technical — “SSO connection failed: Verify the IdP metadata URL or contact your IT admin.”
- Success confirmations: minimal + reassuring — “Connection added. Test sign-in now.”
- Field labels: short and exact — “Domain”, “IdP metadata URL”, “ACS URL”
- Doc links: lead with the verb — “Read the SSO guide”, “View API reference”, “Setup guide”
Empty States
- Empty connections: “No SSO connections yet. Add your first connection to enable enterprise sign-in.”
- Empty directories: “No directories synced. Connect your IdP to begin user provisioning.”
- Empty audit logs: “No events in the last 24 hours. Adjust the time range or check the integration.”
CTA Verb Conventions
- Primary: “Get started”, “Talk to sales”, “Start building”
- Secondary: “Read the docs”, “View pricing”, “See live demo”
- Tertiary: “Learn more →”, “View pricing”, “See changelog”
- Avoided: “Click here”, “Submit”, “Buy now”
12. Dark Mode & Theming
Light-only on the marketing canvas, with dark mood-zone footer. WorkOS commits to a pure-white canvas as the brand. The dark mood-zone (#0a0a0a) appears only in the footer-strip closing CTA — used as an emotional contrast pivot, not as a theme.
Dark Mood-Zone Treatment
bg-dark: '#0a0a0a'
surface-dark: '#1a1a1f'
text-on-dark: '#ffffff'
border-on-dark: 'rgba(255,255,255,0.10)'
brand-on-dark: '#8181f5' # violet brightens slightly on dark for AAA contrast
button-primary-on-dark: '#ffffff' # inverse — white CTA on dark mood
button-primary-text-on-dark: '#0a0a0a'The dark mood-zone preserves the violet brand colour but brightens it slightly (#8181f5 instead of #6363f1) for contrast on the dark surface. The primary CTA inverts: white fill with near-black text. Documentation pages support a full dark theme but the marketing canvas is light-only.
13. Lineage & Influences
WorkOS’s visual lineage runs through three traditions: Stripe’s confidence-via-restraint chromatic discipline (single brand colour, generous whitespace, hairline-bordered cards — all canonical Stripe moves); Klim Type Foundry’s editorial typography (Untitled Sans is Klim’s flagship, and WorkOS leans into the typeface’s distinctive negative-tracking signature); and modern B2B-enterprise broadsheet aesthetic (the -7% hero tracking, the 96–128px section padding, the indigo-violet h2 colour — all moves borrowed from financial-broadsheet typography of the early 2020s).
The single h2-violet move — every section opener flipped to #6363f1 — is the chromatic signature that distinguishes WorkOS. No other B2B-identity site does this. Most competitors flip h2 to a tinted accent only on emphasized sections; WorkOS commits to the violet on every h2 globally. The result is a page that has an unmistakable tonal rhythm without ever feeling “branded”.
What WorkOS rejects: dark canvases as primary (light-first commitment), photographic product screenshots (line-art SVG diagrams instead), bright primary CTAs (the near-black #0a0a0a is the primary fill, not a brand-coloured CTA), friendly-rounded buttons (the 2px radius is uncompromisingly architectural), and multi-coloured feature accents (single violet does all the work).
Influences:
- Klim Type Foundry — Untitled Sans, klim.co.nz
- Stripe — single-blue confidence, hairline-bordered cards, stripe.com
- Linear — shadow discipline (hairline + minimal hover shadow), linear.app
- Auth0 — predecessor in identity-platform aesthetic (WorkOS deliberately positioned as the lighter, B2B-first alternative)
- Stripe Atlas / Stripe Connect — B2B infrastructure-platform editorial style
14. Do’s and Don’ts
Do
- Anchor the canvas on pure white
#ffffff— never warm-cream, never off-white - Run hero display in Untitled Sans 80/500 with
-5.6pxtracking — the extreme-7%is the signature - Set every h2 in indigo-violet
#6363f1— globally, not just on emphasis sections - Use 2px button radius — the architectural shape signature
- Keep primary CTA fill at near-black
#0a0a0a— not a brand-coloured CTA - Use hairline borders over shadows —
1px #e5e5e7at rest, subtle 4% shadow on hover - Pair Untitled Sans with IBM Plex Mono — Klim + Bold Decisions canon
- Render code blocks on near-black
#0a0a0aground — inverse of canvas - Give the hero 160px vertical padding — editorial gravitas requires breath
- Use 11/500 uppercase eyebrows in body Untitled Sans — not in mono
Don’t
- Don’t use cool-greys for body —
#29363dwarm-slate is the ink - Don’t use rounded buttons (>4px) — the 2px radius is the discipline
- Don’t introduce additional brand accent colours — single violet does all the work
- Don’t run Untitled Sans at weights below 400 or above 600 — 500 is the display weight
- Don’t soften the hero tracking below
-5%— the compression is the signature - Don’t use atmospheric multi-layer shadows — hairline is the depth strategy
- Don’t substitute Inter without compensating tracking — Inter at the same metrics reads as generic
- Don’t use Untitled Sans Bold for display — Medium is the typographic discipline
- Don’t tighten section padding below 96px — the breath is what positions WorkOS as premium
- Don’t use mono for eyebrows — body Untitled Sans is the editorial choice
15. Agent Prompt Guide
Quick Color Reference
Canvas: #ffffff
Soft White: #fafafa
Section: #f5f5f5
Body Ink: #29363d
Strong Ink: #0a0a0a
Brand Violet: #6363f1
Brand Light: #8181f5
Brand Soft: #eeeefe
Border: #e5e5e7
Border Input: #d1d1d4
Muted: #6c7780
Dark Mood: #0a0a0aExample Component Prompts
- “Create a WorkOS-style hero section: pure-white canvas, 160px vertical padding. Hero copy in Untitled Sans 80/500 with
-5.6pxtracking, warm-slate ink (#29363d). Eyebrow above in 11/500 uppercase Untitled Sans with 0.08em tracking, soft violet#eeeefepill ground, brand-violet#6363f1text. Sub-copy in Untitled Sans 20/400 muted slate#6c7780. Primary CTA: near-black (#0a0a0a) fill, white text, 11/500, 2px radius, 10×16px padding. Secondary outlined ghost: white fill, 1px#e5e5e7border, warm-slate text.” - “Build a WorkOS feature card: white surface, 12px radius, 1px
#e5e5e7hairline border, 32px padding, no shadow at rest. On hover: subtlergba(15,15,15,0.04) 0 4px 12pxshadow + 1px translateY(-1) lift. Stack: optional indigo-violet icon, h4 title in Untitled Sans 22/500 with-0.5pxtracking warm-slate, body description in Untitled Sans 16/400 muted, ‘Read the docs →’ link in indigo-violet.” - “Design a WorkOS section opener: h2 in Untitled Sans 28/500 indigo-violet
#6363f1with-1.4pxtracking. Below in Untitled Sans 32/500 warm-slate as h3. The violet h2 is non-negotiable — every section opener globally is violet, not a tinted accent.” - “Create a WorkOS pricing tier: white surface, 12px radius, 32px padding. Default cards have 1px
#e5e5e7border; the ‘Enterprise’ tier highlights with 2px#6363f1violet border. Stack: tier name in 11/500 uppercase, price in Untitled Sans 64/500 with-3.5pxtracking, ‘/month’ caption in 14/400 muted, feature checklist with violet checks, primary near-black CTA at the bottom.” - “Build a WorkOS code block: near-black (
#0a0a0a) ground, 8px radius, 20×24px padding. IBM Plex Mono 13/400. Indigo-violet (#6363f1) keywords (import,const), light-blue strings, white default text. Optional copy button top-right with light-grey hairline border.” - “Design a WorkOS navbar: 64px tall, white ground, 1px
#e5e5e7bottom border. WorkOS wordmark flush left in warm-slate with the small violet brand-mark beside. Mega-menu nav, resources, customers, docs, pricing in Untitled Sans 14/500 warm-slate flush centre. Sign-in text link + primary near-black CTA flush right.”
Iteration Guide
- Start with
#ffffffand Untitled Sans. The pure-white canvas + Klim humanist sans is the foundation. Substitute Inter at the same weights with ~5% looser tracking if Untitled Sans isn’t licensed. - Hero tracking at
-7%. This is the signature typographic move —-5.6pxat 80px. Don’t soften this. - Every h2 in violet. Globally. The chromatic rhythm is what makes the page unmistakably WorkOS.
- 2px button radius, non-negotiable. This is the architectural signature. 4px or higher reads as friendly-rounded.
- Near-black CTA fill, not violet CTA fill. The primary CTA is
#0a0a0a— violet is the accent CTA, used selectively. - Hairline borders, not shadows.
1px #e5e5e7at rest. Shadow appears only on hover at 4% opacity. - Eyebrows in body sans uppercase. Not in mono. WorkOS chose body Untitled Sans for eyebrows because it ties the eyebrow to the editorial voice.
- 160px hero padding, 96–128px section padding. Don’t tighten. The breath is the brand.
Drop workos into your project, then ship the actual sections in an afternoon.
1 · install design
npx design-md add workos 2 · ship landing page
npx agentkit init --design workos light editorial
Stripe
Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, sig…
Docs
Install
Stripe
webdesignhot
light minimal
Vercel
Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white ty…
Docs
Install
Vercel
webdesignhot
dark minimal
Linear
Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pi…
Docs
Install
Linear
webdesignhot