light · auth · b2b · identity · sans · premium · plug-and-play · user-management
Frontegg
PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas.
By webdesignhot · frontegg.com
$ npx design-md add frontegg
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Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
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Tokens design.md/v1.5
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#ffffff - bg-soft
#fafafa - bg-section
#f4f4f6 - bg-blue-tint
#f0f3ff - bg-deep-navy
#1a1a2f - bg-deepest
#0e0e1f - surface
#ffffff - surface-soft
#fafafa - surface-strong
#f4f4f6 - surface-blue-tint
#f0f3ff - surface-dark
#1a1a2f - surface-dark-card
#252540 - text AAA · 17.0
#1a1a2f - text-strong
#0e0e1f - text-body
#3a3a4f - text-muted
#6c6c80 - text-soft
#8a8a9a - text-faint — · 2.3
#aaaab5 - text-on-dark
#ffffff - text-on-deep-navy
#ffffff - brand AAA · 7.7
#003ae4 - brand-deep
#0028b0 - brand-light
#1a52f0 - brand-soft
#e6ecff - brand-pale
#bfcfff - navy-cta
#1a1a2f - navy-cta-hover
#252540 - navy-cta-active
#0e0e1f - blue-cta
#003ae4 - on-brand
#ffffff - on-navy-cta
#ffffff - on-dark
#ffffff - on-light
#1a1a2f - border — · 1.3
#e5e5e9 - border-soft
#efeff2 - border-strong — · 1.6
#cdcdd2 - border-input
#cdcdd2 - border-blue
#003ae4 - border-on-dark
rgba(255,255,255,0.10) - scrim
rgba(26,26,47,0.48) - shadow-card
rgba(26,26,47,0.04) - shadow-elev
rgba(26,26,47,0.08) - shadow-modal
rgba(26,26,47,0.16) - success
#0f8a4d - success-bg
#e6f6ec - warning
#a35316 - warning-bg
#fef0e6 - danger
#dc2626 - danger-bg
#fdebeb - info
#003ae4
Ship faster than ever.
hero-display "PP Neue Machina" 80px w400 0.01em
Ship faster than ever.
pricing-display "PP Neue Machina" 64px w400 0.005em
Ship faster than ever.
h1 "PP Neue Machina" 56px w400 0.018em
Built for teams that ship.
h2 "PP Neue Machina" 40px w400 0.005em
A complete kit
h3 "PP Neue Machina" 28px w400 0
The quick brown fox jumps over the lazy dog.
quote "PP Neue Machina" 24px w400 -0.005em
The quick brown fox jumps over the lazy dog.
h4 "PP Neue Machina" 22px w500 0
The quick brown fox jumps over the lazy dog.
body-lg "PP Neue Montreal" 20px w400 0
The quick brown fox jumps over the lazy dog.
h5 "PP Neue Machina" 18px w500 0
The quick brown fox jumps over the lazy dog.
body-md "PP Neue Montreal" 18px w400 0
The quick brown fox jumps over the lazy dog.
body-sm "PP Neue Montreal" 16px w400 0
OUR DESIGN SYSTEM
button-label "PP Neue Montreal" 15px w500 0
The quick brown fox jumps over the lazy dog.
nav-link "PP Neue Montreal" 15px w500 0
The quick brown fox jumps over the lazy dog.
body-xs "PP Neue Montreal" 14px w400 0
npx design-md add linear
code-inline "JetBrains Mono" 14px w400 0
OUR DESIGN SYSTEM
label "PP Neue Montreal" 13px w500 0
OUR DESIGN SYSTEM
caption "PP Neue Montreal" 13px w400 0
npx design-md add linear
code-block "JetBrains Mono" 13px w400 0
The quick brown fox jumps over the lazy dog.
eyebrow "PP Neue Machina" 12px w500 0.10em
The quick brown fox jumps over the lazy dog.
micro "PP Neue Montreal" 12px w400 0
- step-0 4px
- step-1 8px
- step-2 12px
- step-3 16px
- step-4 20px
- step-5 24px
- step-6 32px
- step-7 40px
- step-8 48px
- step-9 64px
- step-10 80px
- step-11 96px
- step-12 128px
- step-13 160px
- micro
2px - sm
4px - md
6px - lg
8px - xl
12px - card
16px - pill
9999px
Text link →
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A complete kit — everything your product needs.
Hero, pricing, FAQ, dashboard, docs — every layout your product needs.
New
Stable
v1.0
Frontegg's marketing site is the canonical "plug-and-play user-management" platform canvas — a white ground anchored on deep-navy ink (`#1a1a2f`) with hero display in PP Neue Machina at 56/400 and body in PP Neue Montreal at 18/400 with extra-loose 1.78 line-height. The Pangram Pangram Foundry pairing — Machina's geometric-mechanical display paired with Montreal's quiet humanist body — gives Frontegg its "Berlin design-studio + B2B-platform" hybrid voice. The display weight at Regular (400) with positive tracking (`+0.01em` to `+0.018em`) is the unusual move that distinguishes Frontegg from negative-tracking peers. The visual lineage runs through Pangram Pangram Foundry / European-design-studio aesthetic (PP Neue Machina + Montreal pairing is a deliberate move borrowed from Berlin and Amsterdam studios), B2B-platform-with-design-discipline positioning (deep-navy + brand-blue chromatic system, editorial 1.78 line-height body, generous 160px hero padding), and modern dev-tool foundation (hairline cards, JetBrains Mono code blocks, frosted-glass navbar).
- PP Neue Machina + PP Neue Montreal typeface pairing — the typographic signature.
- Generous editorial breath, considered type, Pangram Pangram lineage.
- Confidence-via-restraint, hairline-bordered cards, single brand-colour discipline.
- Frosted-glass navbar, restraint discipline, modern dev-tool foundation.
- B2B-enterprise-ready positioning — Frontegg differentiates with design-studio polish.
- Predecessor in identity-platform aesthetic; lineage in plug-and-play user-management.
Export
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---
name: Frontegg
tagline: PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas.
author: webdesignhot
source_url: https://frontegg.com
spec: design.md/v1.5
quality: curated
featured: false
categories: [dev-tools, saas]
tags: [light, auth, b2b, identity, sans, premium, plug-and-play, user-management]
preview_swatch: ['#ffffff', '#1a1a2f', '#003ae4']
related: [stripe, supabase, sentry]
description: 'Frontegg''s marketing site is the canonical "plug-and-play user-management" platform canvas — a white ground (`#ffffff`) anchored on deep-navy ink (`#1a1a2f`), display in **PP Neue Machina** at 56/400 and body in **PP Neue Montreal** at 18/400. The two custom Pangram Pangram Foundry typefaces — Machina''s slightly geometric-mechanical display (with its signature angular `r`, `a`, and `e` glyphs) paired with Montreal''s quiet humanist body — give Frontegg its signature "Berlin design-studio + B2B-platform" hybrid voice. The signature accent is **deep blue `#003ae4`** for inline links and brand emphasis, used sparingly because the page architecture leans on the type itself for chromatic rhythm. Where competitors lean on a single brand colour or fully-pill CTAs, Frontegg''s identity rests entirely on the typographic discipline — display in Machina is unmistakable. The page reads as a Berlin-studio design-portfolio that happens to ship enterprise B2B identity infrastructure: confident type, restrained colour, generous editorial breath, and the unique PP Neue Machina + Montreal pairing that no other auth platform has chosen. The result is the only B2B-identity site that successfully channels "European design-studio + B2B-platform" without sacrificing technical credibility.'
colors:
bg: '#ffffff' # white canvas
bg-soft: '#fafafa' # softest off-white for alt sections
bg-section: '#f4f4f6' # section ground tier
bg-blue-tint: '#f0f3ff' # softest blue-tinted section
bg-deep-navy: '#1a1a2f' # deep-navy mood-zone
bg-deepest: '#0e0e1f' # deepest near-black footer
surface: '#ffffff'
surface-soft: '#fafafa'
surface-strong: '#f4f4f6'
surface-blue-tint: '#f0f3ff'
surface-dark: '#1a1a2f'
surface-dark-card: '#252540' # deep-blue card on dark band
text: '#1a1a2f' # primary ink — deep-navy near-black (rgb(26,26,47))
text-strong: '#0e0e1f' # deepest near-black for emphasis
text-body: '#3a3a4f' # body — slightly lighter slate
text-muted: '#6c6c80' # secondary metadata
text-soft: '#8a8a9a' # caption
text-faint: '#aaaab5' # disabled
text-on-dark: '#ffffff' # white on dark sections
text-on-deep-navy: '#ffffff'
brand: '#003ae4' # Frontegg deep-blue — link / brand emphasis
brand-deep: '#0028b0' # darker pressed
brand-light: '#1a52f0' # hover brightening
brand-soft: '#e6ecff' # softest blue surface
brand-pale: '#bfcfff' # paler blue
navy-cta: '#1a1a2f' # primary CTA fill (deep-navy)
navy-cta-hover: '#252540' # hover brightens
navy-cta-active: '#0e0e1f' # pressed deepest
blue-cta: '#003ae4' # blue accent CTA
on-brand: '#ffffff'
on-navy-cta: '#ffffff'
on-dark: '#ffffff'
on-light: '#1a1a2f'
border: '#e5e5e9' # default 1px hairline
border-soft: '#efeff2' # editorial divider
border-strong: '#cdcdd2' # stronger hairline
border-input: '#cdcdd2' # form input default
border-blue: '#003ae4' # focus ring
border-on-dark: 'rgba(255,255,255,0.10)'
scrim: 'rgba(26,26,47,0.48)' # modal backdrop (deep-navy)
shadow-card: 'rgba(26,26,47,0.04)'
shadow-elev: 'rgba(26,26,47,0.08)'
shadow-modal: 'rgba(26,26,47,0.16)'
success: '#0f8a4d'
success-bg: '#e6f6ec'
warning: '#a35316'
warning-bg: '#fef0e6'
danger: '#dc2626'
danger-bg: '#fdebeb'
info: '#003ae4'
typography:
display:
family: '"PP Neue Machina", "PP Neue Machina Fallback", -apple-system, BlinkMacSystemFont, sans-serif'
weights: [400, 500, 700]
opentype-features: ['ss01', 'ss02']
body:
family: '"PP Neue Montreal", "PP Neue Montreal Fallback", -apple-system, BlinkMacSystemFont, "Segoe UI", "Helvetica Neue", sans-serif'
weights: [400, 500, 600]
body-alt:
family: 'Manrope, -apple-system, sans-serif'
weights: [400, 500, 600, 700]
body-alt-2:
family: 'Epilogue, -apple-system, sans-serif'
weights: [400, 500, 600]
mono:
family: '"JetBrains Mono", "SF Mono", "Fira Code", Menlo, Consolas, monospace'
weights: [400, 500]
scale:
hero-display: { size: 80, weight: 400, lineHeight: 1.0, tracking: '0.01em', family: display, opentype: ['ss01'] }
h1: { size: 56, weight: 400, lineHeight: 1.0, tracking: '0.018em', family: display, opentype: ['ss01'] }
h2: { size: 40, weight: 400, lineHeight: 1.10, tracking: '0.005em', family: display }
h3: { size: 28, weight: 400, lineHeight: 1.20, tracking: '0', family: display }
h4: { size: 22, weight: 500, lineHeight: 1.30, tracking: '0', family: display }
h5: { size: 18, weight: 500, lineHeight: 1.40, tracking: '0', family: display }
eyebrow: { size: 12, weight: 500, lineHeight: 1.50, tracking: '0.10em', family: display, transform: uppercase }
body-lg: { size: 20, weight: 400, lineHeight: 1.60, tracking: '0', family: body }
body-md: { size: 18, weight: 400, lineHeight: 1.78, tracking: '0', family: body }
body-sm: { size: 16, weight: 400, lineHeight: 1.50, tracking: '0', family: body }
body-xs: { size: 14, weight: 400, lineHeight: 1.50, tracking: '0', family: body }
label: { size: 13, weight: 500, lineHeight: 1.40, tracking: '0', family: body }
button-label: { size: 15, weight: 500, lineHeight: 1.0, tracking: '0', family: body }
nav-link: { size: 15, weight: 500, lineHeight: 1.20, tracking: '0', family: body }
caption: { size: 13, weight: 400, lineHeight: 1.40, tracking: '0', family: body }
micro: { size: 12, weight: 400, lineHeight: 1.40, tracking: '0', family: body }
code-inline: { size: 14, weight: 400, lineHeight: 1.50, tracking: '0', family: mono }
code-block: { size: 13, weight: 400, lineHeight: 1.55, tracking: '0', family: mono }
pricing-display: { size: 64, weight: 400, lineHeight: 1.0, tracking: '0.005em', family: display, opentype: ['tnum'] }
quote: { size: 24, weight: 400, lineHeight: 1.40, tracking: '-0.005em', family: display, italic: true }
radius:
micro: 2
sm: 4
md: 6
lg: 8 # default button — observed
xl: 12
card: 16
pill: 9999
spacing:
base: 4
scale: [4, 8, 12, 16, 20, 24, 32, 40, 48, 64, 80, 96, 128, 160]
layout:
page-width: 1280
prose-width: 720
header-height: 72
hero-padding-y: 160
components:
button-primary:
bg: '#1a1a2f'
color: '#ffffff'
radius: 8
padding: '12px 20px'
height: 44
font: button-label
use: 'Primary CTA — deep-navy fill, white text. "Get started", "Book a demo".'
button-blue:
bg: '#003ae4'
color: '#ffffff'
radius: 8
padding: '12px 20px'
height: 44
use: 'Brand-blue CTA — used for emphasis CTAs and conversion moments.'
button-secondary:
bg: '#ffffff'
color: '#1a1a2f'
border: '1px solid #cdcdd2'
radius: 8
padding: '12px 20px'
height: 44
use: 'Outlined ghost — secondary CTA on light section.'
button-ghost-dark:
bg: 'transparent'
color: '#ffffff'
border: '1px solid rgba(255,255,255,0.20)'
radius: 8
padding: '12px 20px'
height: 44
use: 'Ghost CTA on dark band.'
button-text-link:
bg: 'transparent'
color: '#003ae4'
use: 'Inline link — brand-blue text. Hover underlines.'
card-feature:
bg: '#ffffff'
color: '#3a3a4f'
radius: 16
padding: '32px'
border: '1px solid #e5e5e9'
use: 'Feature card — hairline border, generous internal padding.'
card-section:
bg: '#fafafa'
color: '#3a3a4f'
radius: 16
padding: '32px'
use: 'Section-grey card — flat surface, no border.'
card-blue:
bg: '#f0f3ff'
color: '#1a1a2f'
radius: 16
padding: '32px'
use: 'Blue-tinted feature card — used for the brand-emphasized "Why Frontegg" moments.'
card-deep-navy:
bg: '#1a1a2f'
color: '#ffffff'
radius: 16
padding: '32px'
use: 'Dark feature card — used in the brand mood-zone band.'
card-deep-navy-elevated:
bg: '#252540'
color: '#ffffff'
radius: 16
padding: '32px'
use: 'Slightly elevated dark card — for tier separation within a dark band.'
card-pricing:
bg: '#ffffff'
color: '#3a3a4f'
radius: 16
padding: '32px'
border: '1px solid #e5e5e9'
use: 'Pricing tier — recommended highlights with 2px brand-blue border.'
input:
bg: '#ffffff'
color: '#1a1a2f'
border: '1px solid #cdcdd2'
focus: '0 0 0 2px #003ae4'
radius: 8
height: 44
padding: '12px 14px'
placeholder: '#8a8a9a'
use: 'Form input — slim 8px radius, brand-blue focus ring.'
navbar-top:
bg: 'rgba(255,255,255,0.92) backdrop-blur(8px)'
color: '#1a1a2f'
height: 72
border-bottom: '1px solid #e5e5e9'
use: 'Frosted-white navbar with hairline bottom.'
code-block:
bg: '#1a1a2f'
color: '#ffffff'
radius: 12
padding: '20px 24px'
use: 'JetBrains Mono code block on deep-navy ground — brand-blue keywords, light syntax.'
pill-eyebrow:
bg: 'transparent'
color: '#1a1a2f'
border: '1px solid #cdcdd2'
radius: 9999
padding: '4px 10px'
use: 'Outlined eyebrow pill — PP Neue Machina uppercase 12/500.'
pill-eyebrow-blue:
bg: '#e6ecff'
color: '#003ae4'
radius: 9999
padding: '4px 10px'
use: 'Blue eyebrow pill — soft blue ground, brand-blue text.'
modal:
bg: '#ffffff'
color: '#3a3a4f'
radius: 16
padding: '32px'
border: '1px solid #e5e5e9'
shadow: 'rgba(26,26,47,0.16) 0 24px 48px'
use: 'Centred dialog over deep-navy scrim.'
feature-illustration:
bg: '#1a1a2f'
color: '#ffffff'
radius: 16
padding: '48px'
use: 'Hero illustration card — deep-navy ground with line-art SVG of identity flow.'
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
duration-fast: 150
duration-standard: 240
duration-slow: 320
cta-hover: 'deep-navy brightens 1a1a2f → 252540 over 150ms; brand-blue darkens 003ae4 → 0028b0'
card-hover: 'border deepens slightly + 1px translateY(-1) over 240ms; subtle 4% navy-tinted shadow appears'
hero-reveal: 'sections fade-up from translateY(16px)/opacity 0 → 0/1 over 320ms emphasized'
reduced-motion: 'respects prefers-reduced-motion: reduce — translateY suppressed; transitions remain opacity-only.'
breakpoints:
mobile: 640
tablet: 1024
desktop: 1280
wide: 1440
shadows:
ambient: 'none — most cards are hairline-bordered only'
card: 'rgba(26,26,47,0.04) 0 4px 12px'
elevated: 'rgba(26,26,47,0.08) 0 16px 32px'
modal: 'rgba(26,26,47,0.16) 0 24px 48px'
ring-blue: '0 0 0 2px #003ae4'
ring-navy: '0 0 0 2px #1a1a2f'
accessibility:
contrast-text-on-bg: 14.0 # #1a1a2f on #ffffff — AAA
contrast-body-on-bg: 9.4 # #3a3a4f on #ffffff — AAA
contrast-on-navy-cta: 14.0 # #ffffff on #1a1a2f — AAA
contrast-on-blue-cta: 8.0 # #ffffff on #003ae4 — AAA
contrast-blue-on-bg: 8.0 # #003ae4 on #ffffff — AAA
contrast-muted-on-bg: 5.7 # #6c6c80 on #ffffff — AA
focus-ring: '2px solid #003ae4 + 2px outline-offset (brand-blue ring)'
reduced-motion-honored: true
touch-target-min: 44
keyboard-nav: 'Tab moves logo → product → developers → customers → pricing → log in → CTA; arrow keys in mega-menu.'
dark-mode: optional # Marketing canvas is light-only by default; deep-navy mood-zone bands; full dark theme available for `<FronteggUI />` components
lineage:
summary: |
Frontegg's marketing site is the canonical "plug-and-play user-management"
platform canvas — a white ground anchored on deep-navy ink (`#1a1a2f`)
with hero display in PP Neue Machina at 56/400 and body in PP Neue
Montreal at 18/400 with extra-loose 1.78 line-height. The Pangram
Pangram Foundry pairing — Machina's geometric-mechanical display
paired with Montreal's quiet humanist body — gives Frontegg its
"Berlin design-studio + B2B-platform" hybrid voice. The display
weight at Regular (400) with positive tracking (`+0.01em` to `+0.018em`)
is the unusual move that distinguishes Frontegg from negative-tracking
peers. The visual lineage runs through Pangram Pangram Foundry /
European-design-studio aesthetic (PP Neue Machina + Montreal pairing
is a deliberate move borrowed from Berlin and Amsterdam studios),
B2B-platform-with-design-discipline positioning (deep-navy + brand-blue
chromatic system, editorial 1.78 line-height body, generous 160px
hero padding), and modern dev-tool foundation (hairline cards,
JetBrains Mono code blocks, frosted-glass navbar).
influences:
- name: Pangram Pangram Foundry
role: PP Neue Machina + PP Neue Montreal typeface pairing — the typographic signature.
url: https://pangrampangram.com
- name: European design-studio aesthetic (Berlin / Amsterdam / Copenhagen)
role: Generous editorial breath, considered type, Pangram Pangram lineage.
url: https://werkplaatstypografie.org
- name: Stripe
role: Confidence-via-restraint, hairline-bordered cards, single brand-colour discipline.
url: https://stripe.com
- name: Vercel
role: Frosted-glass navbar, restraint discipline, modern dev-tool foundation.
url: https://vercel.com
- name: WorkOS
role: B2B-enterprise-ready positioning — Frontegg differentiates with design-studio polish.
url: https://workos.com
- name: Auth0
role: Predecessor in identity-platform aesthetic; lineage in plug-and-play user-management.
url: https://auth0.com
---
## 1. Visual Theme & Atmosphere
Frontegg's marketing site is the canonical **"plug-and-play user-management" platform canvas** — a white ground (`#ffffff`) anchored on deep-navy ink (`#1a1a2f`) with hero display in **PP Neue Machina** at 56/400 and body in **PP Neue Montreal** at 18/400 with extra-loose 1.78 line-height. The two Pangram Pangram Foundry typefaces — Machina's slightly geometric-mechanical display (with signature angular glyphs) paired with Montreal's quiet humanist body — give Frontegg its signature "Berlin design-studio + B2B-platform" hybrid voice. The page reads as the kind of design-portfolio you'd expect from a Berlin or Amsterdam studio that happens to ship enterprise B2B identity infrastructure: confident type, restrained colour, generous editorial breath, and unmistakable typographic discipline.
The chromatic system is **white + deep-navy + bright brand-blue**. The canvas is pure `#ffffff`. Heading text runs in `#1a1a2f` (deep-navy near-black with slight purple undertone, distinct from absolute black). Body text in `#3a3a4f` (slightly lighter slate). The brand colour is **deep blue `#003ae4`** — used for inline links, brand emphasis, and the focus ring. Where competitors lean on a single brand colour for primary CTAs, Frontegg's primary CTA is the deep-navy `#1a1a2f` itself — the brand-blue is reserved for emphasis CTAs ("Try free") and inline links. This split (navy primary, blue accent) is the chromatic discipline.
Type runs **PP Neue Machina** for display and **PP Neue Montreal** for body. Both are Pangram Pangram Foundry typefaces. Machina is the typographic signature — its slightly geometric-mechanical display (with the angular `r`, `a`, and `e` glyphs that distinguish it from Inter or Helvetica Neue) immediately reads as "design-studio considered" rather than "B2B utility". Display weight is **400 (Regular)**, not Bold or Heavy — Frontegg's typographic discipline is to let Machina's character carry the display without relying on weight. Body Montreal at 18/400 with **1.78 line-height** is generously paced — that's significantly looser than the conventional 1.5 line-height, making body prose feel editorial rather than utility. Eyebrows are 12/500 uppercase Machina with 0.10em tracking.
Shape language is **8–16px radii** with a sweet-spot at 8px for buttons. Buttons round at **8px** (a friendly-modern default). Inputs at 8px to match. Cards at 16px. The 8px button radius reads as friendly-but-architectural — softer than WorkOS's 2px (uncompromisingly architectural), tighter than Linear's 8px (which feels neutral).
Depth is achieved through **hairline borders + soft section grounds**. Most cards are hairline-bordered only — `1px solid #e5e5e9`. The dark mood-zone is `#1a1a2f` (the same deep-navy used for headings and primary CTA — the ink-as-section move). Within dark bands, slightly elevated cards use `#252540` for tier separation.
The signature visual element is the **deep-navy hero illustration band** — a wide section showing line-art SVG diagrams of identity flows (SSO, MFA, RBAC, organizations) on deep-navy ground with white strokes. This illustration band typically appears below the hero copy, providing a strong visual anchor that ties to the brand colour.
**Key Characteristics:**
- White canvas (`#ffffff`) with soft white (`#fafafa`) and section grey (`#f4f4f6`) alt sections
- Hero display in **PP Neue Machina** 56/400 (Regular weight) — the typographic signature
- Body in **PP Neue Montreal** 18/400 with **1.78 line-height** — extra-loose editorial pacing
- Deep-navy ink (`#1a1a2f`) for headings — slight purple undertone, never pure black
- Body slate (`#3a3a4f`) — slightly lighter than heading
- Deep blue (`#003ae4`) for inline links and brand emphasis CTAs
- Primary CTA fill is deep-navy `#1a1a2f` (not brand-blue) — chromatic discipline
- 8px button radius / 16px card radius — friendly-modern proportions
- PP Neue Machina + PP Neue Montreal pairing — Pangram Pangram Foundry duet
- Hairline-bordered cards with no shadow at rest
- Code blocks on deep-navy `#1a1a2f` ground (matches brand)
- 160px hero padding — editorial gravitas requires breath
## 2. Color Palette & Roles
### Primary
- **Canvas** (`#ffffff`) — pure-white default
- **Soft White** (`#fafafa`) — softest off-white for alt sections
- **Section Grey** (`#f4f4f6`) — section ground tier
- **Heading Navy** (`#1a1a2f`) — deep-navy for headings, primary CTA fill
- **Body Slate** (`#3a3a4f`) — body text, slightly lighter than heading
- **Strong Ink** (`#0e0e1f`) — deepest near-black for emphasis
- **Muted** (`#6c6c80`) — secondary metadata
- **Soft** (`#8a8a9a`) — caption, placeholder
- **Faint** (`#aaaab5`) — disabled
### Brand & Dark
- **Heading Navy** (`#1a1a2f`) — primary brand and CTA colour. Deep-navy near-black with slight purple undertone.
- **Navy Hover** (`#252540`) — hover brightening
- **Navy Active** (`#0e0e1f`) — pressed/active state
- **Deep Card** (`#252540`) — slightly lighter dark surface for tier separation in dark bands
- **Deepest** (`#0e0e1f`) — deepest near-black footer
### Accent
- **Brand Blue** (`#003ae4`) — deep blue, used for inline links, brand emphasis CTAs, focus rings, accent moments
- **Brand Light** (`#1a52f0`) — hover brightening
- **Brand Deep** (`#0028b0`) — pressed/active state
- **Brand Soft** (`#e6ecff`) — softest blue surface
- **Brand Pale** (`#bfcfff`) — paler blue
- **Blue Tint** (`#f0f3ff`) — softest blue-tinted section
### Interactive
- **Link** (`#003ae4`) — brand-blue, often without underline
- **Link Hover** (`#0028b0`) — darker
- **Selected** (`#003ae4`) — 2px brand-blue border on selected pricing tier, focused inputs
- **Disabled** (`#aaaab5`) — faint text on `#f4f4f6` surface
### Neutral Scale
- **Strong Ink** (`#0e0e1f`)
- **Heading Navy** (`#1a1a2f`)
- **Body Slate** (`#3a3a4f`)
- **Muted** (`#6c6c80`)
- **Soft** (`#8a8a9a`)
- **Faint** (`#aaaab5`)
- **Border Strong** (`#cdcdd2`)
- **Border Default** (`#e5e5e9`)
- **Border Soft** (`#efeff2`)
- **Section Grey** (`#f4f4f6`)
- **Soft White** (`#fafafa`)
- **Canvas** (`#ffffff`)
### Surface & Borders
- **White** (`#ffffff`) — default
- **Soft White** (`#fafafa`) — alt
- **Section Grey** (`#f4f4f6`) — section ground
- **Blue Tint** (`#f0f3ff`) — soft blue section
- **Dark Mood** (`#1a1a2f`) — section ground
- **Dark Card Elevated** (`#252540`) — within dark bands
- **Deepest** (`#0e0e1f`) — footer
- **Border** (`#e5e5e9`)
- **Border Soft** (`#efeff2`)
- **Border Strong** (`#cdcdd2`)
- **Border Input** (`#cdcdd2`)
- **Border Blue** (`#003ae4`) — focus ring
### Shadow Colors
Frontegg's shadows are **navy-tinted** (`rgba(26,26,47,...)`) at low opacity. The brand colour as the shadow source ties elevated surfaces to the page.
- `rgba(26,26,47,0.04) 0 4px 12px` — card hover
- `rgba(26,26,47,0.08) 0 16px 32px` — elevated
- `rgba(26,26,47,0.16) 0 24px 48px` — modal
- `0 0 0 2px #003ae4` — brand-blue focus ring
### Semantic
- **Success Green** (`#0f8a4d`) — on `#e6f6ec` surface
- **Warning Amber** (`#a35316`) — on `#fef0e6` surface
- **Danger Red** (`#dc2626`) — on `#fdebeb` surface
- **Info Blue** (`#003ae4`) — uses brand colour
## 3. Typography Rules
### Font Family
**Display**: `PP Neue Machina` (Pangram Pangram Foundry, 2018) with the foundry's fallback. Machina is a contemporary geometric-mechanical sans with slightly angular glyphs — its `r`, `a`, and `e` forms distinguish it from Inter or Helvetica Neue. Used at weights 400, 500, and 700.
**Body**: `PP Neue Montreal` (Pangram Pangram Foundry, 2017). Montreal is a quiet humanist sans designed to pair with Machina — its body proportions feel editorial-considered rather than utility-default. Used at weights 400, 500, and 600.
**Body-Alt**: `Manrope` and `Epilogue` are also loaded as fallback bodies for blog posts and customer stories.
**Mono**: `JetBrains Mono`, fallback `SF Mono`, `Fira Code`. Used for code blocks.
**OpenType features**: `ss01` and `ss02` enabled on display Machina for the alternate-`a` and alternate-`g` forms.
### Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|------|------|------|--------|-------------|----------------|-------------|-------|
| hero-display | PP Neue Machina | 80 | 400 | 1.0 | 0.01em | ss01 | Hero — note positive tracking |
| h1 | PP Neue Machina | 56 | 400 | 1.0 | 0.018em | ss01 | Page title — positive tracking |
| h2 | PP Neue Machina | 40 | 400 | 1.10 | 0.005em | — | Section opener |
| h3 | PP Neue Machina | 28 | 400 | 1.20 | 0 | — | Sub-section |
| h4 | PP Neue Machina | 22 | 500 | 1.30 | 0 | — | Feature card title |
| h5 | PP Neue Machina | 18 | 500 | 1.40 | 0 | — | Sub-feature |
| eyebrow | PP Neue Machina | 12 | 500 | 1.50 | 0.10em uppercase | — | "USER MANAGEMENT", "B2B" |
| body-lg | PP Neue Montreal | 20 | 400 | 1.60 | 0 | — | Hero sub-copy |
| body-md | PP Neue Montreal | 18 | 400 | 1.78 | 0 | — | Default body — note 1.78 line-height |
| body-sm | PP Neue Montreal | 16 | 400 | 1.50 | 0 | — | Secondary body |
| body-xs | PP Neue Montreal | 14 | 400 | 1.50 | 0 | — | Compact body |
| label | PP Neue Montreal | 13 | 500 | 1.40 | 0 | — | Form labels |
| button-label | PP Neue Montreal | 15 | 500 | 1.0 | 0 | — | CTA text |
| nav-link | PP Neue Montreal | 15 | 500 | 1.20 | 0 | — | Top nav |
| caption | PP Neue Montreal | 13 | 400 | 1.40 | 0 | — | Captions |
| micro | PP Neue Montreal | 12 | 400 | 1.40 | 0 | — | Footer legal |
| code-inline | JetBrains Mono | 14 | 400 | 1.50 | 0 | — | Inline `<code>` |
| code-block | JetBrains Mono | 13 | 400 | 1.55 | 0 | — | Code panel |
| pricing-display | PP Neue Machina | 64 | 400 | 1.0 | 0.005em | tnum | Tier price |
| quote | PP Neue Machina | 24 | 400 | 1.40 | -0.005em | italic | Pull quote |
### Principles
- **PP Neue Machina at weight 400 is the typographic signature.** Regular weight, not Bold. Machina's character carries the display without weight.
- **Positive tracking on display.** Frontegg uses **+0.01em** to **+0.018em** tracking on h1 — most peers use negative tracking, Frontegg's positive tracking is the unusual move that lets Machina breathe.
- **PP Neue Montreal at 18/400 with 1.78 line-height.** Generously paced body prose. Most peers use 1.5 line-height; Frontegg's 1.78 is editorial.
- **Two typefaces, two registers.** Machina display is design-studio considered; Montreal body is quiet humanist. The split is the brand voice.
- **Eyebrows in Machina (display), not body.** 12/500 uppercase Machina with 0.10em tracking — keeps eyebrow tied to display register.
- **JetBrains Mono for code only.** Pairs cleanly with Montreal because both are geometric-leaning humanist.
- **Substitute Inter Display for Machina.** Use Inter Display at 400 with positive tracking ~0.01em. Substitute Inter for Montreal body with 1.7+ line-height.
## 4. Component Stylings
### Buttons
**`button-primary`** — primary CTA. Deep-navy `#1a1a2f` fill, white text, 15/500 PP Neue Montreal, **8px radius**, 12×20px padding, 44px height. Hover brightens to `#252540`. Used for "Get started", "Book a demo".
**`button-blue`** — brand-blue CTA. `#003ae4` fill, white text, same dimensions. Used for emphasis CTAs ("Try free") and conversion moments.
**`button-secondary`** — outlined ghost. White fill, deep-navy text, 1px `#cdcdd2` border, 8px radius, same dimensions.
**`button-ghost-dark`** — outlined ghost on dark. Transparent fill, white text, 1px `rgba(255,255,255,0.20)` border, 8px radius.
**`button-text-link`** — plain inline link. Brand-blue text. Hover underlines or darkens.
### Cards
**`card-feature`** — feature card. White surface, 16px radius, 1px `#e5e5e9` hairline border, 32px internal padding. Stack: optional brand-blue icon, h4 title in PP Neue Machina 22/500 deep-navy, body in PP Neue Montreal 18/400 body-slate with 1.78 line-height, optional inline link in brand-blue.
**`card-section`** — section-grey card. `#fafafa` ground, 16px radius, no border, 32px padding.
**`card-blue`** — blue-tinted feature card. `#f0f3ff` ground, 16px radius, no border, 32px padding. Used for the brand-emphasized "Why Frontegg" moments.
**`card-deep-navy`** — dark feature card. `#1a1a2f` ground, 16px radius, 32px padding, white text. Used in the brand mood-zone band.
**`card-deep-navy-elevated`** — slightly elevated dark card. `#252540` ground, used for tier separation within a dark band.
**`card-pricing`** — pricing tier. White surface, 16px radius, 1px hairline, 32px padding. Recommended tier highlights with 2px brand-blue border.
**`card-stat`** — metric card. White surface, 16px radius, 32px padding. Massive Machina 64/400 metric with `tnum` and 0.005em positive tracking, eyebrow label below.
### Badges, Tags, Pills
**`pill-eyebrow`** — outlined eyebrow pill. Transparent fill, deep-navy text, 1px `#cdcdd2` border, 9999px radius, 4×10px padding, 12/500 Machina uppercase 0.10em tracking. "USER MANAGEMENT", "B2B", "ENTERPRISE".
**`pill-eyebrow-blue`** — soft blue eyebrow pill. `#e6ecff` ground, brand-blue text. Same dimensions.
**`pill-status`** — semantic status pill. Success: `#e6f6ec` ground + `#0f8a4d` text. Error: `#fdebeb` ground + `#dc2626` text.
### Inputs / Forms
**`input`** — text input. White surface, 1px `#cdcdd2` border, 8px radius, 44px height, 12×14px padding. Placeholder `#8a8a9a`. On focus: 2px `#003ae4` brand-blue ring with 2px outline-offset.
**`textarea`** — same as input with auto-grow.
**`select-dropdown`** — same as input with chevron icon.
**`checkbox`** — 16×16px, 4px radius, 1px hairline. On checked: brand-blue fill, white check.
**`radio`** — 16×16px circle, 1px hairline. On selected: brand-blue fill, white dot.
### Navigation
**`navbar-top`** — top nav. `rgba(255,255,255,0.92)` ground with `backdrop-blur(8px)`, 1px `#e5e5e9` bottom border, 72px height. Frontegg wordmark flush left in PP Neue Machina deep-navy. Nav links "Product", "Developers", "Customers", "Pricing" in PP Neue Montreal 15/500 deep-navy centre. "Log in" text + primary deep-navy CTA flush right.
**`mega-menu`** — opens from product nav. White surface, 12px radius, 1px hairline, 24px padding, navy-tinted shadow. Multi-column nav with Machina-uppercase eyebrow group titles ("Authentication", "Authorization", "User Management") and Montreal 15/500 link rows.
**`footer`** — `#0e0e1f` deepest ground, 5-column link list at desktop. Eyebrow group titles in 12/500 uppercase Machina white, link rows in Montreal 14/400 muted, social row at the bottom.
**`breadcrumb`** — muted slate with `›` separators, 13/400 PP Neue Montreal.
### Tooltips, Toasts, Modals
**`tooltip`** — `#1a1a1f` deep-navy ground, 6px radius, 8×10px padding, 12/400 white text in Montreal.
**`toast`** — bottom-right corner. White surface, 12px radius, 1px hairline, 16×20px padding, 14/400 ink text in Montreal.
**`modal`** — centred dialog over `rgba(26,26,47,0.48)` deep-navy scrim. White surface, 16px radius, 1px hairline border, 32px padding, navy-tinted modal shadow.
### Code Block
**`code-block`** — `#1a1a2f` deep-navy ground (matches brand CTA), 12px radius, 20×24px padding. JetBrains Mono 13/400. Brand-blue keywords (`#003ae4`), light-blue strings, white default text.
### Decorative
**`hero-illustration-band`** — wide deep-navy section showing line-art SVG diagrams of identity flows (SSO, MFA, RBAC, organizations). White strokes on `#1a1a2f` ground, brand-blue highlights on active paths. The signature visual element.
**`feature-illustration-card`** — full-width dark card with line-art SVG illustration. `#1a1a2f` ground, 16px radius, 48px padding.
## 5. Layout Principles
### Spacing System
- Base unit: **4px**
- Scale: `4 · 8 · 12 · 16 · 20 · 24 · 32 · 40 · 48 · 64 · 80 · 96 · 128 · 160`
- Hero padding (vertical): **160px** at desktop — editorial gravitas
- Section padding: **96–128px** between major sections
- Card internal padding: **32px** for feature cards
- Gutter: **24px** between feature cards in 2-column
### Grid & Container
- Max content width: **1280px** centred
- Hero: full-width with copy capped at 720px prose
- Feature grid: 2-column at desktop with 24px gutter
- Pricing: 3-column tier comparison cards with recommended tier brand-blue-bordered
- Hero illustration band: full-width deep-navy section
### Whitespace Philosophy
Frontegg gives sections **editorial breath** — 96–128px between bands, 32px internal card padding. The hero band is 160px tall (matching WorkOS's enterprise-gravitas breath). The body line-height at 1.78 makes prose feel paced and readable rather than dense.
### Section Cadence
The page alternates **white canvas → soft white → white → blue-tinted → white → deep-navy mood-zone → deepest footer**. The deep-navy mood-zone (`#1a1a2f`) appears 1–2 times per page, including the hero illustration band.
## 6. Shapes & Radius Scale
| Tier | Value | Use |
|------|-------|-----|
| Micro | 2px | Dense table corners |
| Small | 4px | Checkboxes |
| Default | 6px | Tooltips, dropdowns |
| Standard | 8px | Buttons, inputs |
| Comfortable | 12px | Code blocks, mega-menu |
| Card | 16px | Feature cards, modals, pricing |
| Pill | 9999px | Eyebrow pills, status pills |
The 8px button radius is the friendly-modern default. 16px cards are slightly more rounded for editorial feel.
## 7. Depth & Elevation
| Level | Treatment | Use |
|-------|-----------|-----|
| 0 — Flat | no shadow | Body sections |
| 1 — Hairline | `1px #e5e5e9` border | Cards at rest |
| 2 — Hover | `rgba(26,26,47,0.04) 0 4px 12px` | Hovered cards, mega-menu |
| 3 — Elevated | `rgba(26,26,47,0.08) 0 16px 32px` | Mega-menu, sticky bars |
| 4 — Modal | `rgba(26,26,47,0.16) 0 24px 48px` | Centred dialog |
| 5 — Focus | `0 0 0 2px #003ae4` ring | Focused inputs and buttons |
### Shadow Philosophy
Frontegg's shadows are **navy-tinted** with the brand-blue focus ring as the only chromatic depth. Most cards have no shadow at rest — depth is the hairline border. Navy-tinted shadows on hover and modal preserve the brand chromatic continuity.
## 8. Interaction & Motion
### Easing
- **Standard**: `cubic-bezier(0.4, 0, 0.2, 1)` — default
- **Emphasized**: `cubic-bezier(0.2, 0, 0, 1)` — modal entry, mega-menu
### Durations
| Bucket | Value | Use |
|--------|-------|-----|
| Fast | 150ms | Hover colour swap, focus ring fade-in |
| Standard | 240ms | Card hover, mega-menu open |
| Slow | 320ms | Modal enter, hero reveal |
### Per-Component Recipes
- **CTA hover (primary)**: deep-navy brightens `#1a1a2f` → `#252540` over 150ms.
- **CTA hover (brand-blue)**: brand-blue darkens `#003ae4` → `#0028b0` over 150ms.
- **Card hover**: 1px translateY(-1) + navy-tinted 4% shadow over 240ms; border deepens slightly.
- **Hero reveal**: sections fade-up from `translateY(16px)/opacity 0` → `0/1` over 320ms emphasized.
- **Mega-menu open**: 240ms fade + 4px slide-down.
- **Modal enter**: scrim fades 240ms; dialog from `translateY(8px)/opacity(0)` → `0/1` over 320ms emphasized.
- **Link hover**: brand-blue darkens by ~10% luminance over 150ms.
### Page Transitions
Page-to-page navigation uses no transition — hard navigation.
### Reduced Motion
Hero reveal and card hover translateY suppress (opacity-only).
## 9. Accessibility & A11y
### Contrast Pairs
| Pair | Ratio | Level |
|------|-------|-------|
| #1a1a2f heading on #ffffff | 14.0 | AAA |
| #3a3a4f body on #ffffff | 9.4 | AAA |
| #ffffff on #1a1a2f deep-navy CTA | 14.0 | AAA |
| #ffffff on #003ae4 brand-blue CTA | 8.0 | AAA |
| #003ae4 link on #ffffff | 8.0 | AAA |
| #6c6c80 muted on #ffffff | 5.7 | AA |
| #0f8a4d success on #e6f6ec | 5.4 | AA |
| #dc2626 danger on #fdebeb | 6.0 | AA |
All Frontegg chromatic pairings sit at AA or AAA — the deep-navy + bright brand-blue discipline ensures maximum contrast.
### Focus Indicators
Focus ring is **2px solid `#003ae4` (brand-blue) with 2px outline-offset**. The brand-blue ring is brand affordance and accessibility indicator.
### ARIA Patterns
- **Top nav**: `role="navigation"`, `aria-label="Primary"`. Mega-menu uses `role="menu"`.
- **Pricing tier cards**: `<h3>` heading, recommended tier `aria-current="recommended"`.
- **Hero illustration band**: inline SVG with `<title>` and `<desc>` describing the identity flow.
- **Modal**: `role="dialog"`, `aria-modal="true"`, focus trap, Esc closes.
- **Code blocks**: `role="region"`, `aria-label="Code example"`. Copy button `aria-live="polite"`.
### Keyboard Navigation
- Tab: logo → product → developers → customers → pricing → log in → primary CTA
- Mega-menu: arrow keys navigate, Esc closes
- Modal: focus trap, Tab cycles
- Skip-to-main visible on first Tab
### Screen Reader Hints
- Hero illustration announces the identity flow it describes
- Code copy button announces success state
- Eyebrows are part of the heading announcement order
### Reduced Motion
Hero reveal and card hover translateY suppress. Mega-menu fade only.
## 10. Responsive Behavior
### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | <640px | Nav collapses to hamburger; hero copy 36px; feature grid 1-up |
| Tablet | 640–1024px | Nav reveals product + log in; feature grid 2-up |
| Desktop | 1024–1280px | Full mega-menu; container caps at 1280px |
| Wide | 1280–1440px | Container stays 1280px |
### Touch Targets
- Primary CTAs: 44px height — meets AA
- Nav links: 36×16px tap target at desktop, 44×20 on mobile
- Form inputs: 44px height
### Collapsing Strategy
- Nav: product / developers / customers collapse to hamburger at <1024px
- Hero: 80px → 56px → 40px → 36px down breakpoints; positive tracking compresses
- Feature grid: 3-up → 2-up → 1-up
- Pricing: 3-column → 1-column
- Hero illustration band: scales with container queries; line-art SVG remains crisp
### Image Behavior
Identity-flow illustrations use inline SVG. Customer logos use SVG. There are no photographic product screenshots.
### Container Queries
Used in feature cards: when card width drops below ~280px, icon shifts above title.
## 11. Content & Voice
### Tone
Confident, considered, design-studio-polished, B2B-focused. Frontegg's voice positions identity as **the user-management infrastructure your B2B SaaS needs from day one** — assumes the reader is a senior engineer or technical founder at a B2B SaaS company. Headlines lead with capability + voice ("The Identity Layer for Every SaaS Entry Point", "User management in minutes, not months"). The voice is more European-considered than American-startup — there's a quiet confidence in the copy that mirrors the typographic discipline.
### Microcopy Patterns
- **Button verbs**: "Get started", "Book a demo", "Try free", "Read the docs", "View pricing"
- **Eyebrow labels**: 12/500 uppercase PP Neue Machina — "USER MANAGEMENT", "B2B IDENTITY", "ENTERPRISE READY"
- **Error message recipe**: precise + actionable — "We couldn't add this user. Verify their email address or check your seat allowance."
- **Success confirmations**: minimal + considered — "User invited. They'll receive an email within minutes."
- **Field labels**: short and exact — "Organization name", "Default role", "SSO domain"
- **Doc links**: lead with verb — "Read the user-management guide", "View SDK reference"
### Empty States
- Empty users: "No users yet. Invite users by email or share a sign-up link."
- Empty organizations: "No organizations yet. Create your first organization to begin multi-tenant auth."
- Empty roles: "No custom roles yet. Use the defaults or define your own."
### CTA Verb Conventions
- Primary: "Get started", "Book a demo", "Try free"
- Secondary: "Read the docs", "View pricing", "See how it works"
- Tertiary: "Learn more →", "View changelog"
- Avoided: "Click here", "Submit", "Buy now"
## 12. Dark Mode & Theming
**Light-only on the marketing canvas with deep-navy mood-zone bands.** The deep-navy `#1a1a2f` appears in the hero illustration band and 1–2 brand-emphasized sections per page. The deepest near-black `#0e0e1f` is the footer.
### Dark Mood-Zone Treatment
```yaml
bg-dark: '#1a1a2f'
bg-dark-elevated: '#252540'
bg-deepest: '#0e0e1f'
text-on-dark: '#ffffff'
text-muted-on-dark: '#aaaab5'
border-on-dark: 'rgba(255,255,255,0.10)'
brand-on-dark: '#1a52f0' # brand-blue brightens slightly on dark
button-primary-on-dark: '#ffffff' # inverse — white CTA on dark
button-primary-text-on-dark: '#1a1a2f'
```
### Component Theming
The Frontegg-branded components ship with both light and dark themes for embedding in customer apps:
```yaml
component-light:
bg: '#ffffff'
text: '#1a1a2f'
brand: '#003ae4'
component-dark:
bg: '#1a1a2f'
text: '#ffffff'
brand: '#1a52f0'
```
## 13. Lineage & Influences
Frontegg's visual lineage runs through three traditions: **Pangram Pangram Foundry / European-design-studio aesthetic** (the PP Neue Machina + PP Neue Montreal pairing is a deliberate move borrowed from Berlin and Amsterdam design studios — Pangram Pangram is a foundry that supplies typefaces to that ecosystem); **B2B-platform-with-design-discipline positioning** (the deep-navy + brand-blue chromatic system, the editorial 1.78 line-height body, the generous 160px hero padding — all moves that signal "design-led B2B platform"); and **modern dev-tool foundation** (hairline cards, JetBrains Mono code blocks, frosted-glass navbar).
The **PP Neue Machina at weight 400 with positive tracking** is the typographic signature that distinguishes Frontegg. No other auth platform uses Machina. The decision to run display at Regular weight with positive tracking (most peers use Bold or Heavy with negative tracking) is the deliberate move that positions Frontegg as design-studio-considered. Combined with Montreal's quiet humanist body at 1.78 line-height, the page reads as European design-studio quality — a quality that customers associate with premium B2B platforms.
What Frontegg rejects: **dark canvases as primary** (light-first with deep-navy mood-zones), **single-typeface discipline** (the Machina + Montreal pairing is more expressive), **negative-tracking display** (positive tracking is the unusual move), **photographic product screenshots** (line-art SVG identity-flow diagrams instead), and **enterprise blue-trust cliché** (deep-navy with purple undertone instead).
**Influences:**
- Pangram Pangram Foundry — PP Neue Machina + PP Neue Montreal typefaces, [pangrampangram.com](https://pangrampangram.com)
- European design-studio aesthetic (Berlin, Amsterdam, Copenhagen) — generous editorial breath, considered type
- Stripe — confidence-via-restraint, [stripe.com](https://stripe.com)
- Vercel — frosted-glass navbar, restraint discipline, [vercel.com](https://vercel.com)
- WorkOS — B2B-enterprise-ready positioning (Frontegg differentiates with design-studio polish), [workos.com](https://workos.com)
- Auth0 — predecessor in identity-platform aesthetic, [auth0.com](https://auth0.com)
## 14. Do's and Don'ts
**Do**
- Anchor the canvas on white (`#ffffff`) with soft white (`#fafafa`) and section grey (`#f4f4f6`) for alt sections
- Run hero display in **PP Neue Machina 56/400** (Regular weight) — the typographic signature
- Run body in **PP Neue Montreal 18/400 with 1.78 line-height** — extra-loose editorial pacing
- Use deep-navy `#1a1a2f` for headings and primary CTA — slight purple undertone, never pure black
- Use brand-blue `#003ae4` for inline links and brand emphasis CTAs (not primary CTA)
- Apply **positive tracking** on display — `+0.01em` to `+0.018em` is the unusual move that lets Machina breathe
- Use 8px button radius / 16px card radius — friendly-modern proportions
- Render the deep-navy hero illustration band with line-art SVG identity flows
- Render code blocks on deep-navy `#1a1a2f` ground (matches brand)
- Give the hero 160px vertical padding — editorial gravitas
**Don't**
- Don't substitute Inter without compensating — Machina's character is the signature; substitute Inter Display at 400 with positive tracking
- Don't run Machina at weight 700 for display — Regular is the discipline
- Don't run Montreal body at 1.5 line-height — 1.78 is the editorial signature
- Don't use negative tracking on display — positive tracking is the brand's typographic move
- Don't introduce a third brand colour — deep-navy + brand-blue is the system
- Don't use brand-blue as the primary CTA — primary is deep-navy; brand-blue is emphasis only
- Don't tighten section padding below 96px — editorial breath is the brand
- Don't add atmospheric multi-layer shadows — navy-tinted hairline + 4% hover is the depth strategy
- Don't show photographic product screenshots — line-art SVG identity-flow diagrams instead
- Don't use serif type — Machina + Montreal is the system
## 15. Agent Prompt Guide
### Quick Color Reference
```
Canvas: #ffffff
Soft White: #fafafa
Section: #f4f4f6
Heading Navy: #1a1a2f
Body Slate: #3a3a4f
Brand Blue: #003ae4
Brand Blue Light: #1a52f0
Blue Soft: #e6ecff
Blue Tint: #f0f3ff
Border: #e5e5e9
Border Input: #cdcdd2
Muted: #6c6c80
Dark Mood: #1a1a2f
```
### Example Component Prompts
- "Create a Frontegg-style hero section: white canvas, 160px vertical padding. Hero copy in **PP Neue Machina 56/400** (Regular weight) with **positive tracking +0.018em**, deep-navy ink (`#1a1a2f`). Eyebrow above in 12/500 uppercase PP Neue Machina with 0.10em tracking, transparent ground with 1px `#cdcdd2` hairline pill, deep-navy text. Sub-copy in **PP Neue Montreal 18/400 with 1.78 line-height**, body slate (`#3a3a4f`). Primary CTA: deep-navy (`#1a1a2f`) fill, white text, 15/500 PP Neue Montreal, 8px radius, 12×20px padding, 44px height. Secondary outlined ghost: white fill, 1px `#cdcdd2` border, deep-navy text."
- "Build a Frontegg feature card: white surface, 16px radius, 1px `#e5e5e9` hairline border, 32px padding. On hover: subtle navy-tinted 4% shadow + 1px translateY(-1) lift. Stack: optional brand-blue icon, h4 title in PP Neue Machina 22/500 deep-navy, body description in **PP Neue Montreal 18/400 with 1.78 line-height** body-slate (`#3a3a4f`), optional 'Read the docs →' link in brand-blue (`#003ae4`)."
- "Design a Frontegg pricing tier card: white surface, 16px radius, 32px padding. Default cards have 1px `#e5e5e9` border; the recommended tier highlights with 2px `#003ae4` brand-blue border. Stack: tier name in 12/500 uppercase PP Neue Machina, price in PP Neue Machina 64/400 with `tnum` and 0.005em positive tracking deep-navy, '/month' caption in 14/400 muted PP Neue Montreal, feature checklist with brand-blue check icons, primary deep-navy CTA at the bottom."
- "Create a Frontegg navbar: 72px tall, `rgba(255,255,255,0.92)` ground with `backdrop-blur(8px)`, 1px `#e5e5e9` bottom border. Frontegg wordmark flush left in PP Neue Machina deep-navy. Nav links 'Product', 'Developers', 'Customers', 'Pricing' in PP Neue Montreal 15/500 deep-navy centre. 'Log in' text + primary deep-navy CTA flush right."
- "Build a Frontegg deep-navy hero illustration band: full-width section, `#1a1a2f` ground, 96–128px vertical padding. Inside: line-art SVG diagram of identity flows (SSO, MFA, RBAC, organizations) with white strokes and brand-blue (`#003ae4`) highlights on active paths. Caption below the illustration in PP Neue Montreal 14/400 muted-slate `#aaaab5`."
- "Design a Frontegg code block: deep-navy (`#1a1a2f`) ground (matches brand CTA), 12px radius, 20×24px padding. JetBrains Mono 13/400. Brand-blue (`#003ae4`) keywords (`import`, `const`, `function`), light-blue strings, white default text. Top-right copy button — small icon-only, transparent fill, hairline border."
### Iteration Guide
1. **PP Neue Machina display + PP Neue Montreal body is the signature.** Substitute Inter Display + Inter at the same metrics with positive tracking and 1.78 line-height to approximate.
2. **Display weight 400 (Regular).** Don't substitute Bold or Heavy. Machina's character carries the display.
3. **Positive tracking on display.** `+0.01em` to `+0.018em` is the unusual move that distinguishes Frontegg from negative-tracking peers.
4. **Body line-height at 1.78.** Editorial pacing. Don't tighten to 1.5 or 1.6.
5. **Deep-navy `#1a1a2f` for primary CTA.** Brand-blue `#003ae4` is for inline links and emphasis CTAs only.
6. **8px button radius / 16px card radius.** Friendly-modern proportions.
7. **160px hero padding.** Editorial gravitas matches WorkOS-tier breath.
8. **Hero illustration band on deep-navy ground.** Line-art SVG identity flows are the signature visual element.
1. Visual Theme & Atmosphere
Frontegg’s marketing site is the canonical “plug-and-play user-management” platform canvas — a white ground (#ffffff) anchored on deep-navy ink (#1a1a2f) with hero display in PP Neue Machina at 56/400 and body in PP Neue Montreal at 18/400 with extra-loose 1.78 line-height. The two Pangram Pangram Foundry typefaces — Machina’s slightly geometric-mechanical display (with signature angular glyphs) paired with Montreal’s quiet humanist body — give Frontegg its signature “Berlin design-studio + B2B-platform” hybrid voice. The page reads as the kind of design-portfolio you’d expect from a Berlin or Amsterdam studio that happens to ship enterprise B2B identity infrastructure: confident type, restrained colour, generous editorial breath, and unmistakable typographic discipline.
The chromatic system is white + deep-navy + bright brand-blue. The canvas is pure #ffffff. Heading text runs in #1a1a2f (deep-navy near-black with slight purple undertone, distinct from absolute black). Body text in #3a3a4f (slightly lighter slate). The brand colour is deep blue #003ae4 — used for inline links, brand emphasis, and the focus ring. Where competitors lean on a single brand colour for primary CTAs, Frontegg’s primary CTA is the deep-navy #1a1a2f itself — the brand-blue is reserved for emphasis CTAs (“Try free”) and inline links. This split (navy primary, blue accent) is the chromatic discipline.
Type runs PP Neue Machina for display and PP Neue Montreal for body. Both are Pangram Pangram Foundry typefaces. Machina is the typographic signature — its slightly geometric-mechanical display (with the angular r, a, and e glyphs that distinguish it from Inter or Helvetica Neue) immediately reads as “design-studio considered” rather than “B2B utility”. Display weight is 400 (Regular), not Bold or Heavy — Frontegg’s typographic discipline is to let Machina’s character carry the display without relying on weight. Body Montreal at 18/400 with 1.78 line-height is generously paced — that’s significantly looser than the conventional 1.5 line-height, making body prose feel editorial rather than utility. Eyebrows are 12/500 uppercase Machina with 0.10em tracking.
Shape language is 8–16px radii with a sweet-spot at 8px for buttons. Buttons round at 8px (a friendly-modern default). Inputs at 8px to match. Cards at 16px. The 8px button radius reads as friendly-but-architectural — softer than WorkOS’s 2px (uncompromisingly architectural), tighter than Linear’s 8px (which feels neutral).
Depth is achieved through hairline borders + soft section grounds. Most cards are hairline-bordered only — 1px solid #e5e5e9. The dark mood-zone is #1a1a2f (the same deep-navy used for headings and primary CTA — the ink-as-section move). Within dark bands, slightly elevated cards use #252540 for tier separation.
The signature visual element is the deep-navy hero illustration band — a wide section showing line-art SVG diagrams of identity flows (SSO, MFA, RBAC, organizations) on deep-navy ground with white strokes. This illustration band typically appears below the hero copy, providing a strong visual anchor that ties to the brand colour.
Key Characteristics:
- White canvas (
#ffffff) with soft white (#fafafa) and section grey (#f4f4f6) alt sections - Hero display in PP Neue Machina 56/400 (Regular weight) — the typographic signature
- Body in PP Neue Montreal 18/400 with 1.78 line-height — extra-loose editorial pacing
- Deep-navy ink (
#1a1a2f) for headings — slight purple undertone, never pure black - Body slate (
#3a3a4f) — slightly lighter than heading - Deep blue (
#003ae4) for inline links and brand emphasis CTAs - Primary CTA fill is deep-navy
#1a1a2f(not brand-blue) — chromatic discipline - 8px button radius / 16px card radius — friendly-modern proportions
- PP Neue Machina + PP Neue Montreal pairing — Pangram Pangram Foundry duet
- Hairline-bordered cards with no shadow at rest
- Code blocks on deep-navy
#1a1a2fground (matches brand) - 160px hero padding — editorial gravitas requires breath
2. Color Palette & Roles
Primary
- Canvas (
#ffffff) — pure-white default - Soft White (
#fafafa) — softest off-white for alt sections - Section Grey (
#f4f4f6) — section ground tier - Heading Navy (
#1a1a2f) — deep-navy for headings, primary CTA fill - Body Slate (
#3a3a4f) — body text, slightly lighter than heading - Strong Ink (
#0e0e1f) — deepest near-black for emphasis - Muted (
#6c6c80) — secondary metadata - Soft (
#8a8a9a) — caption, placeholder - Faint (
#aaaab5) — disabled
Brand & Dark
- Heading Navy (
#1a1a2f) — primary brand and CTA colour. Deep-navy near-black with slight purple undertone. - Navy Hover (
#252540) — hover brightening - Navy Active (
#0e0e1f) — pressed/active state - Deep Card (
#252540) — slightly lighter dark surface for tier separation in dark bands - Deepest (
#0e0e1f) — deepest near-black footer
Accent
- Brand Blue (
#003ae4) — deep blue, used for inline links, brand emphasis CTAs, focus rings, accent moments - Brand Light (
#1a52f0) — hover brightening - Brand Deep (
#0028b0) — pressed/active state - Brand Soft (
#e6ecff) — softest blue surface - Brand Pale (
#bfcfff) — paler blue - Blue Tint (
#f0f3ff) — softest blue-tinted section
Interactive
- Link (
#003ae4) — brand-blue, often without underline - Link Hover (
#0028b0) — darker - Selected (
#003ae4) — 2px brand-blue border on selected pricing tier, focused inputs - Disabled (
#aaaab5) — faint text on#f4f4f6surface
Neutral Scale
- Strong Ink (
#0e0e1f) - Heading Navy (
#1a1a2f) - Body Slate (
#3a3a4f) - Muted (
#6c6c80) - Soft (
#8a8a9a) - Faint (
#aaaab5) - Border Strong (
#cdcdd2) - Border Default (
#e5e5e9) - Border Soft (
#efeff2) - Section Grey (
#f4f4f6) - Soft White (
#fafafa) - Canvas (
#ffffff)
Surface & Borders
- White (
#ffffff) — default - Soft White (
#fafafa) — alt - Section Grey (
#f4f4f6) — section ground - Blue Tint (
#f0f3ff) — soft blue section - Dark Mood (
#1a1a2f) — section ground - Dark Card Elevated (
#252540) — within dark bands - Deepest (
#0e0e1f) — footer - Border (
#e5e5e9) - Border Soft (
#efeff2) - Border Strong (
#cdcdd2) - Border Input (
#cdcdd2) - Border Blue (
#003ae4) — focus ring
Shadow Colors
Frontegg’s shadows are navy-tinted (rgba(26,26,47,...)) at low opacity. The brand colour as the shadow source ties elevated surfaces to the page.
rgba(26,26,47,0.04) 0 4px 12px— card hoverrgba(26,26,47,0.08) 0 16px 32px— elevatedrgba(26,26,47,0.16) 0 24px 48px— modal0 0 0 2px #003ae4— brand-blue focus ring
Semantic
- Success Green (
#0f8a4d) — on#e6f6ecsurface - Warning Amber (
#a35316) — on#fef0e6surface - Danger Red (
#dc2626) — on#fdebebsurface - Info Blue (
#003ae4) — uses brand colour
3. Typography Rules
Font Family
Display: PP Neue Machina (Pangram Pangram Foundry, 2018) with the foundry’s fallback. Machina is a contemporary geometric-mechanical sans with slightly angular glyphs — its r, a, and e forms distinguish it from Inter or Helvetica Neue. Used at weights 400, 500, and 700.
Body: PP Neue Montreal (Pangram Pangram Foundry, 2017). Montreal is a quiet humanist sans designed to pair with Machina — its body proportions feel editorial-considered rather than utility-default. Used at weights 400, 500, and 600.
Body-Alt: Manrope and Epilogue are also loaded as fallback bodies for blog posts and customer stories.
Mono: JetBrains Mono, fallback SF Mono, Fira Code. Used for code blocks.
OpenType features: ss01 and ss02 enabled on display Machina for the alternate-a and alternate-g forms.
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|---|---|---|---|---|---|---|---|
| hero-display | PP Neue Machina | 80 | 400 | 1.0 | 0.01em | ss01 | Hero — note positive tracking |
| h1 | PP Neue Machina | 56 | 400 | 1.0 | 0.018em | ss01 | Page title — positive tracking |
| h2 | PP Neue Machina | 40 | 400 | 1.10 | 0.005em | — | Section opener |
| h3 | PP Neue Machina | 28 | 400 | 1.20 | 0 | — | Sub-section |
| h4 | PP Neue Machina | 22 | 500 | 1.30 | 0 | — | Feature card title |
| h5 | PP Neue Machina | 18 | 500 | 1.40 | 0 | — | Sub-feature |
| eyebrow | PP Neue Machina | 12 | 500 | 1.50 | 0.10em uppercase | — | “USER MANAGEMENT”, “B2B” |
| body-lg | PP Neue Montreal | 20 | 400 | 1.60 | 0 | — | Hero sub-copy |
| body-md | PP Neue Montreal | 18 | 400 | 1.78 | 0 | — | Default body — note 1.78 line-height |
| body-sm | PP Neue Montreal | 16 | 400 | 1.50 | 0 | — | Secondary body |
| body-xs | PP Neue Montreal | 14 | 400 | 1.50 | 0 | — | Compact body |
| label | PP Neue Montreal | 13 | 500 | 1.40 | 0 | — | Form labels |
| button-label | PP Neue Montreal | 15 | 500 | 1.0 | 0 | — | CTA text |
| nav-link | PP Neue Montreal | 15 | 500 | 1.20 | 0 | — | Top nav |
| caption | PP Neue Montreal | 13 | 400 | 1.40 | 0 | — | Captions |
| micro | PP Neue Montreal | 12 | 400 | 1.40 | 0 | — | Footer legal |
| code-inline | JetBrains Mono | 14 | 400 | 1.50 | 0 | — | Inline <code> |
| code-block | JetBrains Mono | 13 | 400 | 1.55 | 0 | — | Code panel |
| pricing-display | PP Neue Machina | 64 | 400 | 1.0 | 0.005em | tnum | Tier price |
| quote | PP Neue Machina | 24 | 400 | 1.40 | -0.005em | italic | Pull quote |
Principles
- PP Neue Machina at weight 400 is the typographic signature. Regular weight, not Bold. Machina’s character carries the display without weight.
- Positive tracking on display. Frontegg uses +0.01em to +0.018em tracking on h1 — most peers use negative tracking, Frontegg’s positive tracking is the unusual move that lets Machina breathe.
- PP Neue Montreal at 18/400 with 1.78 line-height. Generously paced body prose. Most peers use 1.5 line-height; Frontegg’s 1.78 is editorial.
- Two typefaces, two registers. Machina display is design-studio considered; Montreal body is quiet humanist. The split is the brand voice.
- Eyebrows in Machina (display), not body. 12/500 uppercase Machina with 0.10em tracking — keeps eyebrow tied to display register.
- JetBrains Mono for code only. Pairs cleanly with Montreal because both are geometric-leaning humanist.
- Substitute Inter Display for Machina. Use Inter Display at 400 with positive tracking ~0.01em. Substitute Inter for Montreal body with 1.7+ line-height.
4. Component Stylings
Buttons
button-primary — primary CTA. Deep-navy #1a1a2f fill, white text, 15/500 PP Neue Montreal, 8px radius, 12×20px padding, 44px height. Hover brightens to #252540. Used for “Get started”, “Book a demo”.
button-blue — brand-blue CTA. #003ae4 fill, white text, same dimensions. Used for emphasis CTAs (“Try free”) and conversion moments.
button-secondary — outlined ghost. White fill, deep-navy text, 1px #cdcdd2 border, 8px radius, same dimensions.
button-ghost-dark — outlined ghost on dark. Transparent fill, white text, 1px rgba(255,255,255,0.20) border, 8px radius.
button-text-link — plain inline link. Brand-blue text. Hover underlines or darkens.
Cards
card-feature — feature card. White surface, 16px radius, 1px #e5e5e9 hairline border, 32px internal padding. Stack: optional brand-blue icon, h4 title in PP Neue Machina 22/500 deep-navy, body in PP Neue Montreal 18/400 body-slate with 1.78 line-height, optional inline link in brand-blue.
card-section — section-grey card. #fafafa ground, 16px radius, no border, 32px padding.
card-blue — blue-tinted feature card. #f0f3ff ground, 16px radius, no border, 32px padding. Used for the brand-emphasized “Why Frontegg” moments.
card-deep-navy — dark feature card. #1a1a2f ground, 16px radius, 32px padding, white text. Used in the brand mood-zone band.
card-deep-navy-elevated — slightly elevated dark card. #252540 ground, used for tier separation within a dark band.
card-pricing — pricing tier. White surface, 16px radius, 1px hairline, 32px padding. Recommended tier highlights with 2px brand-blue border.
card-stat — metric card. White surface, 16px radius, 32px padding. Massive Machina 64/400 metric with tnum and 0.005em positive tracking, eyebrow label below.
Badges, Tags, Pills
pill-eyebrow — outlined eyebrow pill. Transparent fill, deep-navy text, 1px #cdcdd2 border, 9999px radius, 4×10px padding, 12/500 Machina uppercase 0.10em tracking. “USER MANAGEMENT”, “B2B”, “ENTERPRISE”.
pill-eyebrow-blue — soft blue eyebrow pill. #e6ecff ground, brand-blue text. Same dimensions.
pill-status — semantic status pill. Success: #e6f6ec ground + #0f8a4d text. Error: #fdebeb ground + #dc2626 text.
Inputs / Forms
input — text input. White surface, 1px #cdcdd2 border, 8px radius, 44px height, 12×14px padding. Placeholder #8a8a9a. On focus: 2px #003ae4 brand-blue ring with 2px outline-offset.
textarea — same as input with auto-grow.
select-dropdown — same as input with chevron icon.
checkbox — 16×16px, 4px radius, 1px hairline. On checked: brand-blue fill, white check.
radio — 16×16px circle, 1px hairline. On selected: brand-blue fill, white dot.
Navigation
navbar-top — top nav. rgba(255,255,255,0.92) ground with backdrop-blur(8px), 1px #e5e5e9 bottom border, 72px height. Frontegg wordmark flush left in PP Neue Machina deep-navy. Nav links “Product”, “Developers”, “Customers”, “Pricing” in PP Neue Montreal 15/500 deep-navy centre. “Log in” text + primary deep-navy CTA flush right.
mega-menu — opens from product nav. White surface, 12px radius, 1px hairline, 24px padding, navy-tinted shadow. Multi-column nav with Machina-uppercase eyebrow group titles (“Authentication”, “Authorization”, “User Management”) and Montreal 15/500 link rows.
footer — #0e0e1f deepest ground, 5-column link list at desktop. Eyebrow group titles in 12/500 uppercase Machina white, link rows in Montreal 14/400 muted, social row at the bottom.
breadcrumb — muted slate with › separators, 13/400 PP Neue Montreal.
Tooltips, Toasts, Modals
tooltip — #1a1a1f deep-navy ground, 6px radius, 8×10px padding, 12/400 white text in Montreal.
toast — bottom-right corner. White surface, 12px radius, 1px hairline, 16×20px padding, 14/400 ink text in Montreal.
modal — centred dialog over rgba(26,26,47,0.48) deep-navy scrim. White surface, 16px radius, 1px hairline border, 32px padding, navy-tinted modal shadow.
Code Block
code-block — #1a1a2f deep-navy ground (matches brand CTA), 12px radius, 20×24px padding. JetBrains Mono 13/400. Brand-blue keywords (#003ae4), light-blue strings, white default text.
Decorative
hero-illustration-band — wide deep-navy section showing line-art SVG diagrams of identity flows (SSO, MFA, RBAC, organizations). White strokes on #1a1a2f ground, brand-blue highlights on active paths. The signature visual element.
feature-illustration-card — full-width dark card with line-art SVG illustration. #1a1a2f ground, 16px radius, 48px padding.
5. Layout Principles
Spacing System
- Base unit: 4px
- Scale:
4 · 8 · 12 · 16 · 20 · 24 · 32 · 40 · 48 · 64 · 80 · 96 · 128 · 160 - Hero padding (vertical): 160px at desktop — editorial gravitas
- Section padding: 96–128px between major sections
- Card internal padding: 32px for feature cards
- Gutter: 24px between feature cards in 2-column
Grid & Container
- Max content width: 1280px centred
- Hero: full-width with copy capped at 720px prose
- Feature grid: 2-column at desktop with 24px gutter
- Pricing: 3-column tier comparison cards with recommended tier brand-blue-bordered
- Hero illustration band: full-width deep-navy section
Whitespace Philosophy
Frontegg gives sections editorial breath — 96–128px between bands, 32px internal card padding. The hero band is 160px tall (matching WorkOS’s enterprise-gravitas breath). The body line-height at 1.78 makes prose feel paced and readable rather than dense.
Section Cadence
The page alternates white canvas → soft white → white → blue-tinted → white → deep-navy mood-zone → deepest footer. The deep-navy mood-zone (#1a1a2f) appears 1–2 times per page, including the hero illustration band.
6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| Micro | 2px | Dense table corners |
| Small | 4px | Checkboxes |
| Default | 6px | Tooltips, dropdowns |
| Standard | 8px | Buttons, inputs |
| Comfortable | 12px | Code blocks, mega-menu |
| Card | 16px | Feature cards, modals, pricing |
| Pill | 9999px | Eyebrow pills, status pills |
The 8px button radius is the friendly-modern default. 16px cards are slightly more rounded for editorial feel.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 — Flat | no shadow | Body sections |
| 1 — Hairline | 1px #e5e5e9 border | Cards at rest |
| 2 — Hover | rgba(26,26,47,0.04) 0 4px 12px | Hovered cards, mega-menu |
| 3 — Elevated | rgba(26,26,47,0.08) 0 16px 32px | Mega-menu, sticky bars |
| 4 — Modal | rgba(26,26,47,0.16) 0 24px 48px | Centred dialog |
| 5 — Focus | 0 0 0 2px #003ae4 ring | Focused inputs and buttons |
Shadow Philosophy
Frontegg’s shadows are navy-tinted with the brand-blue focus ring as the only chromatic depth. Most cards have no shadow at rest — depth is the hairline border. Navy-tinted shadows on hover and modal preserve the brand chromatic continuity.
8. Interaction & Motion
Easing
- Standard:
cubic-bezier(0.4, 0, 0.2, 1)— default - Emphasized:
cubic-bezier(0.2, 0, 0, 1)— modal entry, mega-menu
Durations
| Bucket | Value | Use |
|---|---|---|
| Fast | 150ms | Hover colour swap, focus ring fade-in |
| Standard | 240ms | Card hover, mega-menu open |
| Slow | 320ms | Modal enter, hero reveal |
Per-Component Recipes
- CTA hover (primary): deep-navy brightens
#1a1a2f→#252540over 150ms. - CTA hover (brand-blue): brand-blue darkens
#003ae4→#0028b0over 150ms. - Card hover: 1px translateY(-1) + navy-tinted 4% shadow over 240ms; border deepens slightly.
- Hero reveal: sections fade-up from
translateY(16px)/opacity 0→0/1over 320ms emphasized. - Mega-menu open: 240ms fade + 4px slide-down.
- Modal enter: scrim fades 240ms; dialog from
translateY(8px)/opacity(0)→0/1over 320ms emphasized. - Link hover: brand-blue darkens by ~10% luminance over 150ms.
Page Transitions
Page-to-page navigation uses no transition — hard navigation.
Reduced Motion
Hero reveal and card hover translateY suppress (opacity-only).
9. Accessibility & A11y
Contrast Pairs
| Pair | Ratio | Level |
|---|---|---|
| #1a1a2f heading on #ffffff | 14.0 | AAA |
| #3a3a4f body on #ffffff | 9.4 | AAA |
| #ffffff on #1a1a2f deep-navy CTA | 14.0 | AAA |
| #ffffff on #003ae4 brand-blue CTA | 8.0 | AAA |
| #003ae4 link on #ffffff | 8.0 | AAA |
| #6c6c80 muted on #ffffff | 5.7 | AA |
| #0f8a4d success on #e6f6ec | 5.4 | AA |
| #dc2626 danger on #fdebeb | 6.0 | AA |
All Frontegg chromatic pairings sit at AA or AAA — the deep-navy + bright brand-blue discipline ensures maximum contrast.
Focus Indicators
Focus ring is 2px solid #003ae4 (brand-blue) with 2px outline-offset. The brand-blue ring is brand affordance and accessibility indicator.
ARIA Patterns
- Top nav:
role="navigation",aria-label="Primary". Mega-menu usesrole="menu". - Pricing tier cards:
<h3>heading, recommended tieraria-current="recommended". - Hero illustration band: inline SVG with
<title>and<desc>describing the identity flow. - Modal:
role="dialog",aria-modal="true", focus trap, Esc closes. - Code blocks:
role="region",aria-label="Code example". Copy buttonaria-live="polite".
Keyboard Navigation
- Tab: logo → product → developers → customers → pricing → log in → primary CTA
- Mega-menu: arrow keys navigate, Esc closes
- Modal: focus trap, Tab cycles
- Skip-to-main visible on first Tab
Screen Reader Hints
- Hero illustration announces the identity flow it describes
- Code copy button announces success state
- Eyebrows are part of the heading announcement order
Reduced Motion
Hero reveal and card hover translateY suppress. Mega-menu fade only.
10. Responsive Behavior
Breakpoints
| Name | Width | Key Changes |
|---|---|---|
| Mobile | <640px | Nav collapses to hamburger; hero copy 36px; feature grid 1-up |
| Tablet | 640–1024px | Nav reveals product + log in; feature grid 2-up |
| Desktop | 1024–1280px | Full mega-menu; container caps at 1280px |
| Wide | 1280–1440px | Container stays 1280px |
Touch Targets
- Primary CTAs: 44px height — meets AA
- Nav links: 36×16px tap target at desktop, 44×20 on mobile
- Form inputs: 44px height
Collapsing Strategy
- Nav: product / developers / customers collapse to hamburger at <1024px
- Hero: 80px → 56px → 40px → 36px down breakpoints; positive tracking compresses
- Feature grid: 3-up → 2-up → 1-up
- Pricing: 3-column → 1-column
- Hero illustration band: scales with container queries; line-art SVG remains crisp
Image Behavior
Identity-flow illustrations use inline SVG. Customer logos use SVG. There are no photographic product screenshots.
Container Queries
Used in feature cards: when card width drops below ~280px, icon shifts above title.
11. Content & Voice
Tone
Confident, considered, design-studio-polished, B2B-focused. Frontegg’s voice positions identity as the user-management infrastructure your B2B SaaS needs from day one — assumes the reader is a senior engineer or technical founder at a B2B SaaS company. Headlines lead with capability + voice (“The Identity Layer for Every SaaS Entry Point”, “User management in minutes, not months”). The voice is more European-considered than American-startup — there’s a quiet confidence in the copy that mirrors the typographic discipline.
Microcopy Patterns
- Button verbs: “Get started”, “Book a demo”, “Try free”, “Read the docs”, “View pricing”
- Eyebrow labels: 12/500 uppercase PP Neue Machina — “USER MANAGEMENT”, “B2B IDENTITY”, “ENTERPRISE READY”
- Error message recipe: precise + actionable — “We couldn’t add this user. Verify their email address or check your seat allowance.”
- Success confirmations: minimal + considered — “User invited. They’ll receive an email within minutes.”
- Field labels: short and exact — “Organization name”, “Default role”, “SSO domain”
- Doc links: lead with verb — “Read the user-management guide”, “View SDK reference”
Empty States
- Empty users: “No users yet. Invite users by email or share a sign-up link.”
- Empty organizations: “No organizations yet. Create your first organization to begin multi-tenant auth.”
- Empty roles: “No custom roles yet. Use the defaults or define your own.”
CTA Verb Conventions
- Primary: “Get started”, “Book a demo”, “Try free”
- Secondary: “Read the docs”, “View pricing”, “See how it works”
- Tertiary: “Learn more →”, “View changelog”
- Avoided: “Click here”, “Submit”, “Buy now”
12. Dark Mode & Theming
Light-only on the marketing canvas with deep-navy mood-zone bands. The deep-navy #1a1a2f appears in the hero illustration band and 1–2 brand-emphasized sections per page. The deepest near-black #0e0e1f is the footer.
Dark Mood-Zone Treatment
bg-dark: '#1a1a2f'
bg-dark-elevated: '#252540'
bg-deepest: '#0e0e1f'
text-on-dark: '#ffffff'
text-muted-on-dark: '#aaaab5'
border-on-dark: 'rgba(255,255,255,0.10)'
brand-on-dark: '#1a52f0' # brand-blue brightens slightly on dark
button-primary-on-dark: '#ffffff' # inverse — white CTA on dark
button-primary-text-on-dark: '#1a1a2f'Component Theming
The Frontegg-branded components ship with both light and dark themes for embedding in customer apps:
component-light:
bg: '#ffffff'
text: '#1a1a2f'
brand: '#003ae4'
component-dark:
bg: '#1a1a2f'
text: '#ffffff'
brand: '#1a52f0'13. Lineage & Influences
Frontegg’s visual lineage runs through three traditions: Pangram Pangram Foundry / European-design-studio aesthetic (the PP Neue Machina + PP Neue Montreal pairing is a deliberate move borrowed from Berlin and Amsterdam design studios — Pangram Pangram is a foundry that supplies typefaces to that ecosystem); B2B-platform-with-design-discipline positioning (the deep-navy + brand-blue chromatic system, the editorial 1.78 line-height body, the generous 160px hero padding — all moves that signal “design-led B2B platform”); and modern dev-tool foundation (hairline cards, JetBrains Mono code blocks, frosted-glass navbar).
The PP Neue Machina at weight 400 with positive tracking is the typographic signature that distinguishes Frontegg. No other auth platform uses Machina. The decision to run display at Regular weight with positive tracking (most peers use Bold or Heavy with negative tracking) is the deliberate move that positions Frontegg as design-studio-considered. Combined with Montreal’s quiet humanist body at 1.78 line-height, the page reads as European design-studio quality — a quality that customers associate with premium B2B platforms.
What Frontegg rejects: dark canvases as primary (light-first with deep-navy mood-zones), single-typeface discipline (the Machina + Montreal pairing is more expressive), negative-tracking display (positive tracking is the unusual move), photographic product screenshots (line-art SVG identity-flow diagrams instead), and enterprise blue-trust cliché (deep-navy with purple undertone instead).
Influences:
- Pangram Pangram Foundry — PP Neue Machina + PP Neue Montreal typefaces, pangrampangram.com
- European design-studio aesthetic (Berlin, Amsterdam, Copenhagen) — generous editorial breath, considered type
- Stripe — confidence-via-restraint, stripe.com
- Vercel — frosted-glass navbar, restraint discipline, vercel.com
- WorkOS — B2B-enterprise-ready positioning (Frontegg differentiates with design-studio polish), workos.com
- Auth0 — predecessor in identity-platform aesthetic, auth0.com
14. Do’s and Don’ts
Do
- Anchor the canvas on white (
#ffffff) with soft white (#fafafa) and section grey (#f4f4f6) for alt sections - Run hero display in PP Neue Machina 56/400 (Regular weight) — the typographic signature
- Run body in PP Neue Montreal 18/400 with 1.78 line-height — extra-loose editorial pacing
- Use deep-navy
#1a1a2ffor headings and primary CTA — slight purple undertone, never pure black - Use brand-blue
#003ae4for inline links and brand emphasis CTAs (not primary CTA) - Apply positive tracking on display —
+0.01emto+0.018emis the unusual move that lets Machina breathe - Use 8px button radius / 16px card radius — friendly-modern proportions
- Render the deep-navy hero illustration band with line-art SVG identity flows
- Render code blocks on deep-navy
#1a1a2fground (matches brand) - Give the hero 160px vertical padding — editorial gravitas
Don’t
- Don’t substitute Inter without compensating — Machina’s character is the signature; substitute Inter Display at 400 with positive tracking
- Don’t run Machina at weight 700 for display — Regular is the discipline
- Don’t run Montreal body at 1.5 line-height — 1.78 is the editorial signature
- Don’t use negative tracking on display — positive tracking is the brand’s typographic move
- Don’t introduce a third brand colour — deep-navy + brand-blue is the system
- Don’t use brand-blue as the primary CTA — primary is deep-navy; brand-blue is emphasis only
- Don’t tighten section padding below 96px — editorial breath is the brand
- Don’t add atmospheric multi-layer shadows — navy-tinted hairline + 4% hover is the depth strategy
- Don’t show photographic product screenshots — line-art SVG identity-flow diagrams instead
- Don’t use serif type — Machina + Montreal is the system
15. Agent Prompt Guide
Quick Color Reference
Canvas: #ffffff
Soft White: #fafafa
Section: #f4f4f6
Heading Navy: #1a1a2f
Body Slate: #3a3a4f
Brand Blue: #003ae4
Brand Blue Light: #1a52f0
Blue Soft: #e6ecff
Blue Tint: #f0f3ff
Border: #e5e5e9
Border Input: #cdcdd2
Muted: #6c6c80
Dark Mood: #1a1a2fExample Component Prompts
- “Create a Frontegg-style hero section: white canvas, 160px vertical padding. Hero copy in PP Neue Machina 56/400 (Regular weight) with positive tracking +0.018em, deep-navy ink (
#1a1a2f). Eyebrow above in 12/500 uppercase PP Neue Machina with 0.10em tracking, transparent ground with 1px#cdcdd2hairline pill, deep-navy text. Sub-copy in PP Neue Montreal 18/400 with 1.78 line-height, body slate (#3a3a4f). Primary CTA: deep-navy (#1a1a2f) fill, white text, 15/500 PP Neue Montreal, 8px radius, 12×20px padding, 44px height. Secondary outlined ghost: white fill, 1px#cdcdd2border, deep-navy text.” - “Build a Frontegg feature card: white surface, 16px radius, 1px
#e5e5e9hairline border, 32px padding. On hover: subtle navy-tinted 4% shadow + 1px translateY(-1) lift. Stack: optional brand-blue icon, h4 title in PP Neue Machina 22/500 deep-navy, body description in PP Neue Montreal 18/400 with 1.78 line-height body-slate (#3a3a4f), optional ‘Read the docs →’ link in brand-blue (#003ae4).” - “Design a Frontegg pricing tier card: white surface, 16px radius, 32px padding. Default cards have 1px
#e5e5e9border; the recommended tier highlights with 2px#003ae4brand-blue border. Stack: tier name in 12/500 uppercase PP Neue Machina, price in PP Neue Machina 64/400 withtnumand 0.005em positive tracking deep-navy, ‘/month’ caption in 14/400 muted PP Neue Montreal, feature checklist with brand-blue check icons, primary deep-navy CTA at the bottom.” - “Create a Frontegg navbar: 72px tall,
rgba(255,255,255,0.92)ground withbackdrop-blur(8px), 1px#e5e5e9bottom border. Frontegg wordmark flush left in PP Neue Machina deep-navy. Nav links ‘Product’, ‘Developers’, ‘Customers’, ‘Pricing’ in PP Neue Montreal 15/500 deep-navy centre. ‘Log in’ text + primary deep-navy CTA flush right.” - “Build a Frontegg deep-navy hero illustration band: full-width section,
#1a1a2fground, 96–128px vertical padding. Inside: line-art SVG diagram of identity flows (SSO, MFA, RBAC, organizations) with white strokes and brand-blue (#003ae4) highlights on active paths. Caption below the illustration in PP Neue Montreal 14/400 muted-slate#aaaab5.” - “Design a Frontegg code block: deep-navy (
#1a1a2f) ground (matches brand CTA), 12px radius, 20×24px padding. JetBrains Mono 13/400. Brand-blue (#003ae4) keywords (import,const,function), light-blue strings, white default text. Top-right copy button — small icon-only, transparent fill, hairline border.”
Iteration Guide
- PP Neue Machina display + PP Neue Montreal body is the signature. Substitute Inter Display + Inter at the same metrics with positive tracking and 1.78 line-height to approximate.
- Display weight 400 (Regular). Don’t substitute Bold or Heavy. Machina’s character carries the display.
- Positive tracking on display.
+0.01emto+0.018emis the unusual move that distinguishes Frontegg from negative-tracking peers. - Body line-height at 1.78. Editorial pacing. Don’t tighten to 1.5 or 1.6.
- Deep-navy
#1a1a2ffor primary CTA. Brand-blue#003ae4is for inline links and emphasis CTAs only. - 8px button radius / 16px card radius. Friendly-modern proportions.
- 160px hero padding. Editorial gravitas matches WorkOS-tier breath.
- Hero illustration band on deep-navy ground. Line-art SVG identity flows are the signature visual element.
Drop frontegg into your project, then ship the actual sections in an afternoon.
1 · install design
npx design-md add frontegg 2 · ship landing page
npx agentkit init --design frontegg light editorial
Stripe
Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, sig…
Docs
Install
Stripe
webdesignhot
dark mono
Supabase
Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type…
Docs
Install
Supabase
webdesignhot
dark structured
Sentry
Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, sig…
Docs
Install
Sentry
webdesignhot