light · sans · mono · minimal · structured · cool · multi-theme
v0
A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet.
By webdesignhot · v0.app
$ npx design-md add v0-app
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Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
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theme
mobile · 390 × 844
Tokens design.md/v1.5
theme: light
- bg
#fafafa - bg-pure
#ffffff - surface
#f2f2f2 - surface-soft
#f0f0f0 - surface-strong
#e6e6e6 - text AAA · 14.5
#262626 - text-strong
#000000 - text-medium
#525252 - text-muted
#7c7c7c - text-deep
#969696 - text-soft
#bababa - text-faint — · 1.5
#cfcfcf - brand AAA · 20.1
#000000 - brand-deep
#000000 - brand-soft
rgba(0, 0, 0, 0.08) - on-brand
#ffffff - link
#000000 - link-hover
#525252 - selected-bg
#f2f2f2 - disabled
#bababa - border — · 1.2
rgba(0, 0, 0, 0.078) - border-strong — · 1.4
rgba(0, 0, 0, 0.14) - border-subtle
rgba(0, 0, 0, 0.05) - border-focus
#000000 - success-bg
#f0f7f1 - success-text
#1f6b3e - warning-bg
#fef6e4 - warning-text
#7a5a14 - danger-bg
#fbebec - danger-text
#9a2c34 - info-bg
#f2f2f2 - info-text
#262626
Ship faster than ever.
display-hero GeistSans 48px w600 -0.04em
Ship faster than ever.
display GeistSans 40px w600 -0.04em
Ship faster than ever.
h1 GeistSans 32px w600 -0.04em
Built for teams that ship.
h2 GeistSans 24px w600 -0.02em
A complete kit
h3 GeistSans 18px w600 -0.01em
The quick brown fox jumps over the lazy dog.
h4 GeistSans 16px w600 0
The quick brown fox jumps over the lazy dog.
body-large GeistSans 16px w400
The quick brown fox jumps over the lazy dog.
h5 GeistSans 14px w600 0
The quick brown fox jumps over the lazy dog.
body GeistSans 14px w400
The quick brown fox jumps over the lazy dog.
body-small GeistSans 13px w400
npx design-md add linear
code GeistMono 13px w400
OUR DESIGN SYSTEM
caption GeistSans 12px w400
OUR DESIGN SYSTEM
caption-tabular GeistMono 12px w500
OUR DESIGN SYSTEM
label GeistMono 12px w500
The quick brown fox jumps over the lazy dog.
eyebrow GeistMono 11px w500 0.06em
npx design-md add linear
code-micro GeistMono 11px w400
- step-0 1px
- step-1 2px
- step-2 4px
- step-3 6px
- step-4 8px
- step-5 10px
- step-6 12px
- step-7 16px
- step-8 20px
- step-9 24px
- step-10 32px
- step-11 48px
- step-12 64px
- step-13 96px
- step-14 128px
- micro
2px - sm
4px - md
6px - lg
8px - xl
10px - card
12px - pill
9999px
Text link →
Card preview
A complete kit — everything your product needs.
Hero, pricing, FAQ, dashboard, docs — every layout your product needs.
New
Stable
v1.0
Export
4 formats · paste-ready
Tailwind
theme.extend block for tailwind.config.js
CSS variables
:root { --bg, --text, --brand, … } you can paste anywhere
DTCG JSON
W3C Design Tokens Community Group format
Figma Variables
Importable into Figma → Variables → Import
---
name: v0
tagline: A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet.
author: webdesignhot
source_url: https://v0.app
spec: design.md/v1.5
quality: curated
featured: false
categories: [ai, dev-tools, design-tools]
tags: [light, sans, mono, minimal, structured, cool, multi-theme]
preview_swatch: ['#fafafa', '#171717', '#000000']
related: [vercel, linear, anthropic]
description: 'v0 is Vercel''s AI app builder, and its marketing surface is the calmest prompt canvas on the internet. The body sits at `oklch(0.985 0 0)` (a near-white that reads as paper, not white), display copy uses **GeistSans** at a restrained 32px weight 600 with `-1.28px` tracking, and the entire palette is engineered as a pure OKLCH grayscale ladder. There is no chromatic accent on the marketing chrome — the prompt input is the hero, the templates are the supporting cast, and the whole page acts like an empty document waiting for input. Where every other AI tool reaches for a 64–80px hero headline, v0 trusts the prompt input itself to carry the weight at a deliberate 32px restraint.'
themes:
default: light
available: [light, dark]
switch-via: 'data-theme attribute on <html>; persisted in localStorage; respects prefers-color-scheme on first paint'
colors:
light:
bg: '#fafafa' # observed body bg, oklch(0.985 0 0) near-white paper
bg-pure: '#ffffff' # oklch(1) for raised modals and dialogs
surface: '#f2f2f2' # oklch(0.961) panel for inset zones
surface-soft: '#f0f0f0' # oklch(0.94) for cards and chips
surface-strong: '#e6e6e6' # oklch(0.90) for emphasised dividers
text: '#262626' # oklch(0.205) near-black display
text-strong: '#000000' # rare absolute black for ultra-emphasis
text-medium: '#525252' # oklch(0.32) secondary copy
text-muted: '#7c7c7c' # oklch(0.51) caption
text-deep: '#969696' # oklch(0.59) ui label
text-soft: '#bababa' # oklch(0.732) quietest metadata
text-faint: '#cfcfcf' # oklch(0.82) disabled
brand: '#000000' # pure black is the brand — Vercel-derived
brand-deep: '#000000' # no second tone — flat black
brand-soft: 'rgba(0, 0, 0, 0.08)' # 8% black wash for ghost hover
on-brand: '#ffffff' # white label on black
link: '#000000' # links are pure black
link-hover: '#525252'
selected-bg: '#f2f2f2'
disabled: '#bababa'
border: 'rgba(0, 0, 0, 0.078)'
border-strong: 'rgba(0, 0, 0, 0.14)'
border-subtle: 'rgba(0, 0, 0, 0.05)'
border-focus: '#000000'
success-bg: '#f0f7f1'
success-text: '#1f6b3e'
warning-bg: '#fef6e4'
warning-text: '#7a5a14'
danger-bg: '#fbebec'
danger-text: '#9a2c34'
info-bg: '#f2f2f2'
info-text: '#262626'
dark:
bg: '#0a0a0a' # near-black canvas — v0 dark mirrors Vercel's deep black
bg-pure: '#000000' # absolute black for modals/dialogs (rare)
surface: '#171717' # oklch(~0.18) panel for inset zones (zinc-900 territory)
surface-soft: '#1c1c1c' # cards and chips
surface-strong: '#262626' # emphasised dividers
text: '#ededed' # near-white display
text-strong: '#ffffff' # rare absolute white emphasis
text-medium: '#a3a3a3' # secondary copy
text-muted: '#7c7c7c' # caption (mid-grey works in both themes)
text-deep: '#525252'
text-soft: '#404040'
text-faint: '#262626' # disabled (matches surface-strong)
brand: '#ffffff' # brand inverts — pure white is the action color
brand-deep: '#ffffff'
brand-soft: 'rgba(255, 255, 255, 0.10)'
on-brand: '#000000' # black label on white
link: '#ffffff'
link-hover: '#a3a3a3'
selected-bg: '#1c1c1c'
disabled: '#525252'
border: 'rgba(255, 255, 255, 0.10)'
border-strong: 'rgba(255, 255, 255, 0.18)'
border-subtle: 'rgba(255, 255, 255, 0.06)'
border-focus: '#ffffff'
success-bg: 'rgba(31, 107, 62, 0.15)'
success-text: '#3fb950'
warning-bg: 'rgba(122, 90, 20, 0.15)'
warning-text: '#d29922'
danger-bg: 'rgba(154, 44, 52, 0.15)'
danger-text: '#f85149'
info-bg: '#171717'
info-text: '#ededed'
typography:
display:
family: 'GeistSans, "GeistSans Fallback", ui-sans-serif, system-ui, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"'
weights: [400, 500, 600, 700]
opentype-features: ['kern', 'liga', 'ss01', 'ss02']
body:
family: 'GeistSans, "GeistSans Fallback", ui-sans-serif, system-ui, sans-serif'
weights: [400, 500]
opentype-features: ['kern', 'liga']
mono:
family: 'GeistMono, ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace'
weights: [400, 500]
opentype-features: ['tnum', 'zero']
scale:
display-hero: { size: 48, weight: 600, lineHeight: 1.1, tracking: '-0.04em', family: display, opentype: 'ss01' }
display: { size: 40, weight: 600, lineHeight: 1.15, tracking: '-0.04em', family: display }
h1: { size: 32, weight: 600, lineHeight: 1.25, tracking: '-0.04em', family: display, note: 'observed -1.28px @ 32 — the brand signature' }
h2: { size: 24, weight: 600, lineHeight: 1.33, tracking: '-0.02em', family: display }
h3: { size: 18, weight: 600, lineHeight: 1.4, tracking: '-0.01em', family: display }
h4: { size: 16, weight: 600, lineHeight: 1.5, tracking: '0', family: display }
h5: { size: 14, weight: 600, lineHeight: 1.5, tracking: '0', family: display }
eyebrow: { size: 11, weight: 500, lineHeight: 1.4, tracking: '0.06em', family: mono, transform: uppercase }
body-large: { size: 16, weight: 400, lineHeight: 1.55, family: body }
body: { size: 14, weight: 400, lineHeight: 1.55, family: body }
body-small: { size: 13, weight: 400, lineHeight: 1.5, family: body }
caption: { size: 12, weight: 400, lineHeight: 1.4, family: body }
caption-tabular: { size: 12, weight: 500, lineHeight: 1.4, family: mono, opentype: 'tnum' }
label: { size: 12, weight: 500, lineHeight: 1.3, family: mono, note: 'mono labels are a v0 signature' }
code: { size: 13, weight: 400, lineHeight: 1.55, family: mono, opentype: 'tnum zero' }
code-micro: { size: 11, weight: 400, lineHeight: 1.4, family: mono }
radius:
micro: 2
sm: 4
md: 6
lg: 8
xl: 10
card: 12
pill: 9999
spacing:
base: 4
scale: [1, 2, 4, 6, 8, 10, 12, 16, 20, 24, 32, 48, 64, 96, 128]
layout:
page-width: 1200
prose-width: 640
site-gutter: 'clamp(16px, 4vw, 32px)'
header-height: 56
grid-columns: 12
hero-pattern: 'centered prompt input + template grid below'
section-rhythm: '64-96px'
components:
button-primary:
background: '#000000'
text: '#ffffff'
padding: '8px 16px'
radius: 8
border: 'none'
font: 'GeistSans 500 / 14px'
hover-bg: '#171717'
active-bg: '#000000'
use: 'Primary CTA — pure black on near-white, the brand inversion.'
button-secondary:
background: '#ffffff'
text: '#000000'
padding: '8px 16px'
radius: 8
border: '1px solid rgba(0, 0, 0, 0.14)'
font: 'GeistSans 500 / 14px'
hover-bg: '#fafafa'
use: 'Outline twin — white fill, hairline border.'
button-ghost:
background: 'transparent'
text: '#000000'
padding: '6px 10px'
radius: 6
font: 'GeistSans 500 / 14px'
hover-bg: 'rgba(0, 0, 0, 0.05)'
use: 'Quiet utility — nav links, inline actions.'
button-mono-label:
background: '#f2f2f2'
text: '#262626'
padding: '4px 8px'
radius: 4
font: 'GeistMono 500 / 11px / uppercase / 0.06em tracking'
use: 'Mono-rendered tag — template category, model identifier.'
card:
background: '#ffffff'
border: '1px solid rgba(0, 0, 0, 0.078)'
radius: 12
padding: '16px'
use: 'Template card or quiet info card — white on near-white, hairline only.'
card-template:
background: '#ffffff'
border: '1px solid rgba(0, 0, 0, 0.078)'
radius: 12
padding: '16px'
preview-area: '160px screenshot at 8px radius inside the card'
label-position: 'mono caption at the foot'
use: 'Template tile — screenshot preview + mono label below.'
input:
background: '#ffffff'
border: '1px solid rgba(0, 0, 0, 0.14)'
radius: 8
padding: '8px 12px'
font: 'GeistSans 400 / 14px'
placeholder-color: '#969696'
focus-ring: '0 0 0 2px #000000'
use: 'Form fields, search.'
prompt-input:
background: '#ffffff'
border: '1px solid rgba(0, 0, 0, 0.14)'
radius: 12
padding: '16px 20px'
font: 'GeistSans 400 / 16px'
placeholder-color: '#969696'
inner-button: '32px black square at 6px radius hard-right'
use: 'Hero prompt — the page''s sole focal point. Multi-line capable.'
badge-mono:
background: '#f2f2f2'
text: '#262626'
padding: '2px 8px'
radius: 4
font: 'GeistMono 500 / 11px'
use: 'Mono category badge — template type, model name, "v0.app".'
nav-link:
background: 'transparent'
text: '#262626'
padding: '6px 10px'
font: 'GeistSans 500 / 14px'
hover-text: '#000000'
active-bg: '#f2f2f2'
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
ease-editor: 'cubic-bezier(0.32, 0.72, 0, 1)'
duration-fast: 80
duration-standard: 160
duration-slow: 240
duration-page: 360
reduced-motion: 'respects prefers-reduced-motion: reduce — all transitions become opacity-only, durations halve, scroll-linked reveals snap to final state.'
breakpoints:
mobile: 640
tablet: 1024
desktop: 1200
wide: 1440
shadows:
none: 'none'
ambient: 'rgba(0, 0, 0, 0.04) 0 1px 2px'
standard: 'rgba(0, 0, 0, 0.05) 0 4px 12px'
elevated: 'rgba(0, 0, 0, 0.08) 0 16px 32px -12px'
modal: 'rgba(0, 0, 0, 0.12) 0 24px 48px -16px'
ring: '0 0 0 2px #000000'
ring-soft: '0 0 0 3px rgba(0, 0, 0, 0.20)'
accessibility:
contrast-text-on-bg: 14.6 # #262626 on #fafafa — AAA at all sizes
contrast-text-medium-on-bg: 7.8 # #525252 on #fafafa — AAA
contrast-text-muted-on-bg: 5.0 # #7c7c7c on #fafafa — AA at body sizes
contrast-text-on-brand: 16.7 # #ffffff on #000000 — AAA
contrast-link-on-bg: 18.7 # #000000 on #fafafa — AAA
focus-ring: '2px solid #000000 with 2px offset'
reduced-motion-honored: true
keyboard-nav: 'tab order: skip-link → masthead → prompt input → templates → footer; Cmd/Ctrl+Enter submits prompt.'
prose-line-length: 'capped at 640px on text pages; the prompt area is constrained to 720px.'
dark-mode: optional # v0 ships a dark mode at the product level; marketing surface stays light by default.
colors-dark:
bg: '#0a0a0a' # oklch(0.10) deep near-black
bg-pure: '#000000' # oklch(0) for raised modals
surface: '#171717' # oklch(0.18) panel
surface-soft: '#1f1f1f' # oklch(0.22) cards
surface-strong: '#262626' # oklch(0.27) dividers
text: '#ededed' # oklch(0.94) primary copy
text-medium: '#bababa' # oklch(0.74)
text-muted: '#7c7c7c' # oklch(0.51)
text-soft: '#525252' # oklch(0.32)
brand: '#ffffff' # white inverts the brand
on-brand: '#000000'
border: 'rgba(255, 255, 255, 0.10)'
border-strong: 'rgba(255, 255, 255, 0.16)'
---
## 1. Visual Theme & Atmosphere
v0 is Vercel's AI app builder, and the marketing surface is the calmest prompt canvas on the internet. The body sits at `oklch(0.985 0 0)` ≈ `#fafafa` — a perceptual near-white that reads as paper, not glaring `#ffffff` — and every grey on the page is declared in OKLCH, not HSL or hex. The grayscale ladder runs `oklch(0.205)` for text, `oklch(0.51)` for muted, `oklch(0.732)` for soft, and `oklch(0.94)`/`oklch(0.961)` for surfaces. There is no chromatic accent on the chrome; the prompt input — "What do you want to create?" — is the hero, and templates fan out below as quiet supporting cards.
The brand's most disciplined typographic move is the **restrained display size**. Display copy uses **GeistSans** (Vercel's open-source family) set at a deliberate 32px weight 600 with `-1.28px` (`-0.04em`) of tracking. Where every other AI tool site leads with a 64–80px hero, v0 keeps the headline at 32px because the prompt input itself is meant to be the page's focal weight. The choice is the brand: this is a builder's tool, not a marketing-funnel front door.
The atmospheric vocabulary: **paper-canvas, OKLCH-engineered, builder-not-marketing, prompt-as-hero, GeistMono-labels, 32px-not-72px, calm-text-editor, no-chromatic-accent, value-contrast-not-shadow.** Card radii sit at 12px — Vercel-Linear adjacent. Section rhythm runs 64–96px. The whole composition reads closer to a text editor (Bear, iA Writer, Notion) than a SaaS marketing page.
When elements need emphasis, they reach for **value contrast** rather than colour. The primary CTA inverts the canvas exactly: pure black `#000000` on near-white `#fafafa` produces a 16.7:1 contrast. Mono labels (GeistMono 11px, uppercase, 0.06em tracking) appear as quiet metadata on template cards and nav badges — a major brand signal that positions v0 as a dev tool first, marketing surface second.
**Key Characteristics**
- Near-white `#fafafa` canvas — `oklch(0.985)`, paper not glaring
- GeistSans display + body, GeistMono for labels and code — Vercel's open-source trio
- Display at 32px weight 600 with `-1.28px` tracking — the brand's signature restraint
- OKLCH-engineered grayscale ladder — perceptually even on P3
- Pure black `#000000` is the brand — no chromatic accent in the chrome
- Mono labels (11px / 500 / uppercase / 0.06em) — dev-tool signal
- Centered prompt input as the hero — chat-app shape, builder context
- Card radius 12px — Vercel/Linear adjacent
- Section rhythm 64–96px — calm, not editorial-loose
- Dark mode shipped at the product level (Vercel-derived)
## 2. Color Palette & Roles
### Primary
- **bg** `#fafafa` — `oklch(0.985 0 0)` near-white paper canvas. Never `#ffffff`.
- **bg-pure** `#ffffff` — `oklch(1)` for raised modals, dialogs, popovers (the only place pure white appears).
- **text** `#262626` — `oklch(0.205 0 0)` near-black display copy.
- **brand** `#000000` — pure black is the brand, Vercel-derived.
### Brand & Accent
- **brand** `#000000` — flat black, used on primary CTA, link rest, focus ring.
- **on-brand** `#ffffff` — white label on black.
- **brand-soft** `rgba(0, 0, 0, 0.08)` — 8% black wash for ghost hover.
There is **no chromatic accent** on the marketing chrome. The discipline is the point — v0's brand is the prompt and the dev-tool register, not a colour.
### Interactive
- **link** `#000000` — links are pure black, distinguished by underline or weight.
- **link-hover** `#525252` — hover tones down by value, not chroma.
- **selected-bg** `#f2f2f2` — selected state uses a surface step.
- **disabled** `#bababa` — `oklch(0.732)` quiet disabled.
### Neutral Scale (OKLCH-engineered)
- **near-black** `#262626` — `oklch(0.205)` primary text.
- **slate** `#525252` — `oklch(0.32)` secondary copy, link hover.
- **muted** `#7c7c7c` — `oklch(0.51)` captions.
- **deep** `#969696` — `oklch(0.59)` placeholder, ui label.
- **soft** `#bababa` — `oklch(0.732)` disabled, footer microcopy.
- **faint** `#cfcfcf` — `oklch(0.82)` quietest division.
- **surface-strong** `#e6e6e6` — `oklch(0.90)`.
- **surface-soft** `#f0f0f0` — `oklch(0.94)`.
- **surface** `#f2f2f2` — `oklch(0.961)` panel.
- **bg** `#fafafa` — `oklch(0.985)` page canvas.
- **bg-pure** `#ffffff` — `oklch(1)` raised.
### Surface & Borders
- **surface-0 (page)** — `#fafafa` near-white.
- **surface-1 (panel)** — `#f2f2f2`.
- **surface-2 (card)** — `#ffffff` raised against `#fafafa` page.
- **border** `rgba(0, 0, 0, 0.078)` — ~7.8% black hairline (the default rule).
- **border-strong** `rgba(0, 0, 0, 0.14)` — emphasised rule on inputs.
- **border-subtle** `rgba(0, 0, 0, 0.05)` — quietest division.
### Shadow Colors
v0's shadows are **neutral, low-opacity, and rare**. The OKLCH grayscale ladder does the elevation work — surfaces step up by value rather than blur. When shadows do appear (modals, popovers), they're declared at 4–12% black with multi-stop blur. The brand never uses tinted shadows; pure black at low opacity is the only shadow colour.
### Semantic
- **success** — bg `#f0f7f1`, text `#1f6b3e`. Reserved for build-success status.
- **warning** — bg `#fef6e4`, text `#7a5a14`. API limits, deprecation notices.
- **danger** — bg `#fbebec`, text `#9a2c34`. Build errors, validation.
- **info** — bg `#f2f2f2`, text `#262626`. Notably, info collapses into the surface — no separate chromatic info colour. The brand refuses to introduce an info-blue.
Note: v0's semantic palette is the most monochrome of any AI tool. Where Anthropic uses earth tones (cactus = success), where Linear uses indigo for info — v0 keeps semantics quiet and reaches for chromatic only when absolutely required (validation errors).
## 3. Typography Rules
### Font Family
- **Display & Body**: `GeistSans, "GeistSans Fallback", ui-sans-serif, system-ui, sans-serif` — Vercel's open-source modern grotesque. Closer in proportions to Inter than to Helvetica; geometric grotesque with a slight Swiss DNA.
- **Mono**: `GeistMono, ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, monospace` — used pervasively for labels, captions, code, and ui metadata.
- **OpenType features**: `kern` and `liga` enabled across display/body. `ss01` and `ss02` for stylistic alternates in display sizes. `tnum` (tabular figures) and `zero` (slashed zero) enabled in mono.
### Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|---|---|---|---|---|---|---|---|
| Display Hero | GeistSans | 48px | 600 | 1.1 | -0.04em | ss01 | Reserved for major launches |
| Display | GeistSans | 40px | 600 | 1.15 | -0.04em | liga | Page-level emphasis |
| H1 | GeistSans | 32px | 600 | 1.25 | -0.04em | liga | Homepage hero — the signature |
| H2 | GeistSans | 24px | 600 | 1.33 | -0.02em | liga | Major section |
| H3 | GeistSans | 18px | 600 | 1.4 | -0.01em | — | Sub-section |
| H4 | GeistSans | 16px | 600 | 1.5 | normal | — | Card heading |
| H5 | GeistSans | 14px | 600 | 1.5 | normal | — | Inline emphasis |
| Eyebrow | GeistMono | 11px | 500 | 1.4 | 0.06em | uppercase | Section pre-label — *mono is the v0 signature* |
| Body Large | GeistSans | 16px | 400 | 1.55 | normal | — | Lede paragraph |
| Body | GeistSans | 14px | 400 | 1.55 | normal | — | Default body |
| Body Small | GeistSans | 13px | 400 | 1.5 | normal | — | Compact UI body |
| Caption | GeistSans | 12px | 400 | 1.4 | normal | — | Image captions |
| Caption Tabular | GeistMono | 12px | 500 | 1.4 | normal | tnum | Stats, dates |
| Label | GeistMono | 12px | 500 | 1.3 | normal | — | Mono ui labels — *brand-defining* |
| Code | GeistMono | 13px | 400 | 1.55 | normal | tnum zero | Inline + block |
| Code Micro | GeistMono | 11px | 400 | 1.4 | normal | — | Footnote, version |
### Principles
- **Display restraint is the brand statement.** 32px / 600 / -1.28px is the homepage hero — never push beyond 48px even on detail pages.
- **GeistMono for ui labels.** Mono-labelled chips, eyebrows, version tags, template-category badges — the dev-tool signal that distinguishes v0 from generic AI marketing.
- **Negative tracking compresses with size.** -0.04em at 32–48px, -0.02em at 24px, -0.01em at 18px, normal at 16px and below.
- **Three-mode discipline.** GeistSans carries display and body; GeistMono carries labels, code, and tabular figures; system stack is the fallback.
- **Body defaults to 14/22.** Tighter than editorial 16/24 — v0 reads as a developer surface, not a marketing brochure.
- **Eyebrow uses mono + 0.06em tracking + uppercase.** This is the brand's loudest typographic affordance for "this is a builder's tool."
- **No italics in chrome.** Italics belong to citations in body copy.
- **OpenType: ss01 and ss02 in display.** These switch alternate glyph forms in GeistSans for visual variety in headlines.
## 4. Component Stylings
### Buttons
**Primary (Black)**
- Background: `#000000`. Text: `#ffffff`, GeistSans 500 / 14px.
- Padding: `8px 16px`. Radius: `8px`. No border.
- Hover: bg → `#171717` over 80ms.
- Active: bg → `#000000` (instant).
- Focus: 2px black ring with 2px offset.
- Use: Primary CTA — *Try v0, Generate, Sign in.*
**Secondary (Outline)**
- Background: `#ffffff`. Text: `#000000`, GeistSans 500 / 14px.
- Border: `1px solid rgba(0, 0, 0, 0.14)`. Radius: `8px`.
- Hover: bg → `#fafafa`; border → `rgba(0, 0, 0, 0.20)`.
- Use: Twin to primary — *Read docs, Cancel.*
**Ghost (Quiet)**
- Background: transparent. Text: `#000000`, GeistSans 500 / 14px.
- Padding: `6px 10px`. Radius: `6px`.
- Hover: bg → `rgba(0, 0, 0, 0.05)`.
- Use: Nav links, footer, repeated inline actions.
**Mono Label Button**
- Background: `#f2f2f2`. Text: `#262626`, GeistMono 500 / 11px / uppercase / 0.06em tracking.
- Padding: `4px 8px`. Radius: `4px`.
- Use: Tag-as-action — template category filter, model selector.
### Cards
**Editorial Card**
- Background: `#ffffff`. Border: `1px solid rgba(0, 0, 0, 0.078)`. Radius: `12px`. Padding: `16px`.
- Shadow: none at rest; on hover, `rgba(0, 0, 0, 0.05) 0 4px 12px`.
- Use: Quiet info card, capability tile.
**Template Card**
- Background: `#ffffff`. Border: `1px solid rgba(0, 0, 0, 0.078)`. Radius: `12px`. Padding: `16px`.
- Preview area: 160–240px screenshot at 8px radius inside the card.
- Label position: GeistMono caption at the foot, 11px / 500 / uppercase.
- Hover: `transform: translateY(-2px)` + shadow `rgba(0, 0, 0, 0.06) 0 8px 16px -4px`.
- Use: Template grid tile.
**Inset Panel**
- Background: `#f2f2f2`. Border: none. Radius: `8px`. Padding: `16px`.
- Use: Quiet info zone — sign-in prompt, in-feed announcement.
### Badges, Tags, Pills
**Mono Badge** — bg `#f2f2f2`, text `#262626`, GeistMono 500 / 11px / uppercase / 0.06em, padding `2px 8px`, radius `4px`. Used for template categories, model identifiers, "v0.app" badge.
**Status Eyebrow** — no chrome, just type. GeistMono 500 / 11px / uppercase / 0.06em, colour `#7c7c7c`.
**Version Pill** — bg `#000000`, text `#ffffff`, radius `4px`, GeistMono 500 / 10px. Used for version tags ("v1.0").
### Inputs / Forms
**Text Input**
- Background: `#ffffff`. Border: `1px solid rgba(0, 0, 0, 0.14)`. Radius: `8px`. Padding: `8px 12px`.
- Font: GeistSans 400 / 14px. Placeholder: `#969696`.
- Focus: `0 0 0 2px #000000` ring, border → `#000000`.
- Error: border → `#9a2c34`, helper red below.
**Prompt Input (Hero)**
- Background: `#ffffff`. Border: `1px solid rgba(0, 0, 0, 0.14)`. Radius: `12px`. Padding: `16px 20px`.
- Font: GeistSans 400 / 16px. Placeholder: `#969696`. Multi-line capable.
- Inner button: 32px black square at 6px radius hard-right, white arrow icon.
- Focus: ring `0 0 0 2px #000000`; border picks up brand black.
- Use: The single most prominent element on the home page.
**Search Input** — same as text input with a 14px icon-left search glyph in `#7c7c7c`.
### Navigation
- Header height `56px`. Background `#fafafa` (transparent on hero, opaque on scroll).
- Logo: v0 wordmark in GeistSans 600, near-black `#262626`.
- Nav links: GeistSans 500 / 14px, colour `#262626`, padding `6px 10px`. Hover: text → `#000000`.
- Right-side: ghost "Docs", ghost "Pricing", primary black "Sign in" button.
- Mobile (<640px): hamburger collapses to a full-screen sheet.
### Optional Components
**Dropdown Menu** — bg `#ffffff`, border `rgba(0, 0, 0, 0.078)`, radius `8px`, shadow `rgba(0, 0, 0, 0.08) 0 12px 24px -8px`. Items: GeistSans 400 / 14px, hover bg `#fafafa`.
**Tooltip** — bg `#000000`, text `#ffffff`, radius `4px`, padding `6px 10px`, font `GeistSans 500 / 12px`.
**Toast** — bg `#ffffff`, border `rgba(0, 0, 0, 0.078)`, radius `8px`, padding `12px 16px`, shadow standard.
**Modal** — bg `#ffffff`, radius `12px`, shadow `rgba(0, 0, 0, 0.12) 0 24px 48px -16px`, max-width `560px`. Backdrop: 60% black.
**Code Block** — bg `#f2f2f2`, radius `8px`, padding `12px 16px`, border none. GeistMono 13px / 400 with `tnum zero`.
## 5. Layout Principles
### Spacing System
- **Base unit**: 4px.
- **Scale**: 4, 8, 12, 16, 20, 24, 32, 48, 64, 96, 128 — Vercel-derived, calm.
- **Density observation**: v0 is *medium-calm*. Section rhythm 64–96px (tighter than Anthropic's 88–160 broadsheet, looser than dashboard density). Intra-section: 16–24px.
### Grid & Container
- **Page max width**: `1200px` — narrower than most marketing pages, wider than a docs site.
- **Site gutter**: `clamp(16px, 4vw, 32px)`.
- **Grid**: 12 columns with 16px gutters.
- **Hero treatment**: prompt input centred on a `720px` max column; 32px headline above it; templates fan out in a 3–4 column grid below.
### Whitespace Philosophy
The whitespace philosophy is **builder-calm**. Empty space serves the prompt input — the hero shouldn't feel crowded, and the page rarely scrolls past two viewport heights for the primary surface. The discipline mirrors text editors (Bear, iA Writer, Notion's blank page) where the empty document is the marketing.
### Section Cadence
- Hero (near-white, prompt input centred) → Templates (near-white, white cards on near-white grid) → Features (near-white) → Footer (`#f2f2f2` step).
- The whole site stays in light territory; dark mode is shipped at the product level (the actual builder UI), not on the marketing surface.
- Section breaks: 64–96px vertical space + occasional `1px` `rgba(0, 0, 0, 0.078)` hairlines.
## 6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| Micro | 2px | Decorative dividers, icon-corner inheritance |
| Standard (sm) | 4px | Mono badges, status pills |
| Comfortable (md) | 6px | Compact ghost buttons |
| Relaxed (lg) | 8px | Buttons, inputs — the dominant `--radius--main` |
| Featured (xl) | 10px | Inset panels, template preview area |
| Card | 12px | Cards, prompt input, dropdowns |
| Pill | 9999px | Tag chips, sign-in chip (rare) |
v0's signature radius is **8px on buttons** and **12px on cards/prompt input** — Vercel/Linear adjacent. There are no zero-radius surfaces. Compound radii are rare; the system reads as a flat ladder.
## 7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 | Flat — no shadow | Default page surface, hero, body sections |
| 1 | Tonal — `#ffffff` against `#fafafa` | Cards, raised panels |
| 2 | `rgba(0,0,0,0.04) 0 1px 2px` | Sticky nav on scroll |
| 3 | `rgba(0,0,0,0.05) 0 4px 12px` | Hover-lifted cards |
| 4 | `rgba(0,0,0,0.08) 0 16px 32px -12px` | Dropdowns, popovers |
| 5 | `rgba(0,0,0,0.12) 0 24px 48px -16px` | Modals, dialogs |
### Shadow Philosophy
v0's depth is **OKLCH-tonal first, shadow second**. The grayscale ladder (`#fafafa` → `#f2f2f2` → `#f0f0f0` → `#ffffff` raised) does the primary elevation work. Each step is perceptually even on P3 displays because of OKLCH declaration, and there's no need for cast shadows on resting surfaces. Hover lifts use a soft 16px blur at 5% black on cards only. Modals and overlays carry the heaviest shadows but never exceed 12% black opacity.
## 8. Interaction & Motion
### Easing Curves
- **`ease-standard`**: `cubic-bezier(0.4, 0, 0.2, 1)` — Material default; default for hover, focus, colour transitions.
- **`ease-emphasized`**: `cubic-bezier(0.2, 0, 0, 1)` — modal enter, prompt focus expand.
- **`ease-editor`**: `cubic-bezier(0.32, 0.72, 0, 1)` — slow-out, fast-settle; template tile reveal on scroll.
### Duration Buckets
- **Fast (80ms)** — colour transitions, focus rings, link hovers — *faster than most brands; v0 reads snappy.*
- **Standard (160ms)** — button hover, card hover, dropdown reveal.
- **Slow (240ms)** — modal enter/exit, prompt focus expand.
- **Page (360ms)** — route transitions, hero reveal.
### Per-Component Micro-States
- **Button hover (primary)**: bg `#000000` → `#171717` over 80ms.
- **Card hover (template)**: `transform: translateY(-2px)` + shadow `rgba(0, 0, 0, 0.06) 0 8px 16px -4px` over 160ms.
- **Link hover**: colour `#000000` → `#525252` over 80ms.
- **Input focus**: 2px black ring fades in over 80ms; border darkens.
- **Prompt focus**: ring picks up subtle 3px wider variant; placeholder fades to 60% opacity.
### Page Transitions
Templates fade in via `IntersectionObserver` at 80% viewport, 240ms duration with 8px translate-up. Between routes, the masthead persists; the body cross-fades over 360ms.
### Reduced Motion
Honoured globally. All transforms become opacity-only; durations halved; scroll-linked reveals snap to final state.
## 9. Accessibility & A11y
### Contrast Pairs
- **`#262626` text on `#fafafa` bg**: 14.6:1 — AAA at all sizes.
- **`#525252` text on `#fafafa` bg**: 7.8:1 — AAA.
- **`#7c7c7c` text on `#fafafa` bg**: 5.0:1 — AA at body sizes.
- **`#969696` text on `#fafafa` bg**: 3.5:1 — fails AA body; only used for placeholder.
- **`#ffffff` text on `#000000` brand**: 16.7:1 — AAA.
- **`#000000` text on `#fafafa` bg**: 18.7:1 — AAA.
- **`#262626` text on `#f2f2f2` surface**: 13.9:1 — AAA.
### Focus Indicators
- Default ring: `0 0 0 2px #000000` with 2px offset.
- Soft ring (prompt focus): `0 0 0 3px rgba(0, 0, 0, 0.20)`.
- All interactive surfaces show a visible focus state.
### ARIA Patterns
- **Navigation**: `<nav aria-label="Main">` with skip-link to `#main-content`.
- **Prompt input**: `<form aria-label="Generate app">` with `aria-label` on the textarea.
- **Template grid**: `role="list"`, each card `role="listitem"`.
- **Dialog**: `role="dialog" aria-modal="true" aria-labelledby` with focus trap and Esc-to-close.
- **Live regions**: `aria-live="polite"` for build status messages.
### Keyboard Navigation
- Tab order: skip-link → masthead → prompt input → templates → footer.
- `Cmd/Ctrl+Enter` from anywhere submits the prompt.
- `/` keyboard shortcut focuses the prompt input.
- `Esc` closes dropdowns, modals.
### Screen Reader Hints
- Decorative icons: `aria-hidden="true"`.
- Template cards: `<figcaption>` for the mono label.
- Icon-only buttons (send, copy): `aria-label`.
### Reduced Motion
Honoured globally. All transforms collapse to opacity; durations halve; scroll-linked reveals snap.
## 10. Responsive Behavior
### Breakpoints
| Name | Width | Use |
|---|---|---|
| Mobile | < 640px | Single-column; full-width prompt |
| Tablet | 640–1024px | 2-column template grid; condensed masthead |
| Desktop | 1024–1200px | 3-column template grid; full nav |
| Wide | 1200–1440px | 4-column template grid |
| Ultra | > 1440px | Page locks at 1200px; gutters expand |
### Touch Targets
- Minimum tap target: 44×44px.
- Buttons: 40px minimum height on mobile (effective tap area 44px).
- Template cards: full card is the tap target.
### Collapsing Strategy
- **Header**: full nav at ≥1024px; hamburger sheet below.
- **Hero**: 32px headline holds across all breakpoints — the brand's restraint is breakpoint-agnostic.
- **Prompt input**: full-width pill on mobile, max-width `720px` on tablet+.
- **Template grid**: 4-up → 3-up → 2-up → 1-up across sizes.
- **Section spacing**: 96px → 64px → 48px across sizes.
### Image Behavior
- Template screenshots use `srcset` with 1x/2x for crisp Retina rendering.
- `aspect-ratio` preserves layout during load.
- Lazy-loading on below-fold images; eager on hero.
### Container Queries
Used inside template cards to switch preview layout (stacked vs. side-by-side metadata) when card width crosses 280px.
## 11. Content & Voice
### Tone
**Builder-calm, dev-tool register, no marketing exuberance.** v0 writes like a tool's documentation — full sentences, plain verbs, no exclamation marks. Headlines describe capabilities ("Generate UI from a prompt"); subheads explain. The voice positions v0 as a serious developer surface, not a consumer toy.
### Microcopy Patterns
- **Button verbs**: "Generate," "Sign in," "Continue," "Save," "Deploy," "Copy code." Never "Get started for free!" never "Start building today."
- **Error messages**: "Couldn't generate. Try simplifying the prompt."
- **Success confirmations**: "Generated." "Saved to projects." Brief.
- **Loading states**: "Generating…" with subtle progress indicator.
- **Mono captions**: "v1.0" "next.js" "react" — model and template metadata in mono.
### Empty States
- *"No projects yet. Try a prompt above to start."*
- *"No matching templates."*
- Never uses "Oops!" or apologetic exclamation marks.
### CTA Verb Conventions
- Primary on hero: "Try v0," "Sign in"
- Secondary: "Read the docs," "View pricing," "Watch demo"
- Footer: "Pricing," "Docs," "Templates," "Discord"
The voice is **invitational with technical confidence** — the closest match in tone to Linear and Vercel, deliberately distinct from Anthropic's literary register or OpenAI's research register.
## 12. Dark Mode & Theming
**Dark mode is shipped at the product level (the actual builder UI), not on the marketing surface by default.** The marketing canvas at `v0.app` stays light at all times; the product canvas (where you actually build) supports dark mode via Vercel's standard `prefers-color-scheme` mechanism.
### Dark Token Map
When dark mode applies (in-product), the OKLCH ladder inverts:
- **bg** `#0a0a0a` — `oklch(0.10)` deep near-black.
- **bg-pure** `#000000` — `oklch(0)` raised modals.
- **surface** `#171717` — `oklch(0.18)` panel.
- **surface-soft** `#1f1f1f` — `oklch(0.22)` cards.
- **surface-strong** `#262626` — `oklch(0.27)` dividers.
- **text** `#ededed` — `oklch(0.94)` primary.
- **text-medium** `#bababa` — `oklch(0.74)` secondary.
- **text-muted** `#7c7c7c` — `oklch(0.51)` captions.
- **text-soft** `#525252` — `oklch(0.32)` quietest.
- **brand** `#ffffff` — white inverts the brand.
- **on-brand** `#000000` — black label on white.
- **border** `rgba(255, 255, 255, 0.10)` — 10% white hairline.
The single rule: **brand inverts** in dark mode. White becomes the brand colour against the black canvas. The OKLCH ladder makes the inversion perceptually even.
## 13. Lineage & Influences
v0 inherits Vercel's typographic and chromatic system but **inverts the canvas**: where vercel.com is the deep-black builder's console, v0.app is the near-white prompt sheet. The body bg is `oklch(0.985 0 0)` — a perceptual near-white that reads as paper, not glaring white — and every grey on the page is declared in OKLCH, not HSL or hex. The grayscale ladder runs `oklch(0.205)` for text, `oklch(0.51)` for muted, `oklch(0.732)` for soft, and `oklch(0.94)`/`oklch(0.961)` for surfaces.
The discipline is the point: with no chromatic accent on the chrome, the prompt input becomes the hero, and the entire page reads as an empty document waiting for input. Display type is **GeistSans** (Vercel's open-source family) set at a restrained 32px weight 600 with `-1.28px` (`-0.04em`) of tracking — small enough that the type never competes with the prompt, but tracked tight enough to keep the headline confident. **GeistMono** appears for code previews, template metadata, and the subtle ui labels. The whole composition is the calmest builder canvas in the AI category — closer to a text editor than a SaaS marketing page.
What it inherits: Vercel's GeistSans + GeistMono pairing, OKLCH-engineered neutral ladder, builder-tool restraint, monochrome chrome. What it borrows from contemporaries: Linear's OKLCH discipline, Notion's empty-document register, Bear / iA Writer's minimal-canvas energy. What it rejects: chromatic accent, oversized hero typography, gradient meshes, AI-tech iconography.
**Named influences:**
- **Vercel** — Geist family + OKLCH-engineered neutral ladder + builder-tool restraint. *https://vercel.com*
- **Linear** — OKLCH-native grayscale; monochrome chrome discipline. *https://linear.app*
- **Notion / Bear / iA Writer** — empty-document-as-marketing canvas; the prompt is the hero. *https://www.notion.com*
- **Geist (open-source typeface)** — Vercel's modern grotesque + mono trio. *https://vercel.com/font*
## 14. Do's and Don'ts
### Do
- **Do** keep display type at 32px — the prompt input is the hero, not the headline.
- **Do** declare every neutral in OKLCH; the perceptual evenness is the brand's discipline.
- **Do** use GeistMono for ui labels and template metadata — the dev-tool register is part of the identity.
- **Do** keep the canvas at `#fafafa` (`oklch(0.985)`) — never glaring white.
- **Do** use pure black `#000000` for primary CTAs — the brand inverts the canvas exactly.
- **Do** use ~7.8% black hairlines for borders. Solid borders are too loud.
- **Do** prefer value contrast (white card on near-white) over drop shadows for elevation.
- **Do** keep section rhythm at 64–96px — calm, not editorial-loose.
- **Do** use `tnum` mono numerals for stats, dates, version tags.
- **Do** ship dark mode at the product level via OKLCH inversion.
### Don't
- **Don't** introduce a chromatic accent on the marketing chrome; pure black on near-white is the palette.
- **Don't** push the headline above 40px — v0 trusts the input, not the banner.
- **Don't** mix in non-Geist faces; the family carries display, body, and mono.
- **Don't** use the HSL grey ladder; OKLCH declaration is non-negotiable for the brand.
- **Don't** apply heavy or tinted shadows. v0's depth is neutral and minimal.
- **Don't** insert gradients, meshes, or glow effects.
- **Don't** drop body weight below 400; GeistSans loses character.
- **Don't** apologise in microcopy — empty states are normal, not failures.
- **Don't** show the marketing surface in dark mode by default; light is the brand register.
- **Don't** use sans labels where mono labels are expected — the GeistMono register is brand-defining.
## 15. Agent Prompt Guide
### Quick Color Reference
```
bg: #fafafa (oklch(0.985))
bg-pure: #ffffff (oklch(1))
surface: #f2f2f2 (oklch(0.961))
surface-soft: #f0f0f0 (oklch(0.94))
text: #262626 (oklch(0.205))
text-medium: #525252 (oklch(0.32))
text-muted: #7c7c7c (oklch(0.51))
text-soft: #bababa (oklch(0.732))
brand: #000000
border: rgba(0, 0, 0, 0.078)
border-strong: rgba(0, 0, 0, 0.14)
```
### Example Component Prompts
1. **"Create a v0-style hero — `#fafafa` near-white canvas, 32px headline in GeistSans weight 600 with `-1.28px` tracking and `#262626` text. Below the headline, a wide centred prompt input pill at 12px radius, 720px max-width, `#ffffff` fill with `1px rgba(0, 0, 0, 0.14)` border, 16px placeholder text in `#969696`, 32px black square send button hard-right. Template grid below in 3 columns at 12px radius."**
2. **"Design a v0 template card — `#ffffff` background, `1px rgba(0, 0, 0, 0.078)` border, 12px radius, 16px padding. Inside: 160px screenshot preview at 8px radius, then a GeistMono caption at the foot in 11px / 500 / uppercase / 0.06em tracking. Hover translates -2px with a 4px soft shadow at 6% black."**
3. **"Build a v0 mono badge — `#f2f2f2` background, `#262626` text, 4px radius, 2×8px padding, GeistMono 500 / 11px / uppercase / 0.06em tracking. Use for template categories and model identifiers."**
4. **"Compose a v0 nav — 56px header, `#fafafa` background (transparent over hero, opaque on scroll), v0 wordmark hard-left in GeistSans 600 / `#262626`. Link list GeistSans 500 / 14px in `#262626` with `#000000` hover. Right-side: ghost 'Docs', ghost 'Pricing', primary black 'Sign in' button at 8px radius."**
5. **"Render a v0 code block — `#f2f2f2` background, no border, 8px radius, 12px×16px padding. Use GeistMono 13px / 400 with `tnum` and `zero` features. Mono caption above (GeistMono 11px / 500 / uppercase) labels the language."**
6. **"Create a v0 prompt input — `#ffffff` background, `1px rgba(0, 0, 0, 0.14)` border, 12px radius, 16px×20px padding, GeistSans 400 / 16px placeholder text in `#969696`. 32px black square send button at 6px radius hard-right with white arrow icon. Multi-line capable with auto-grow. Focus picks up `0 0 0 2px #000000` ring."**
### Iteration Guide
1. **Start with `#fafafa`, not `#ffffff`.** If the bg is glaring white, you've already lost the brand. Near-white `oklch(0.985)` is the entry ticket.
2. **Drop the headline to 32px.** If the hero is 64–80px, you're in marketing register; v0's restraint is 32px.
3. **Switch all greys to OKLCH.** `oklch(0.51)` instead of `#7c7c7c` — the perceptual evenness is the brand's discipline.
4. **Use GeistMono for labels.** Replace sans 12px badges with mono 11px uppercase — the dev-tool register is brand-defining.
5. **Strip chromatic accent.** Any blue, purple, or green is wrong — replace with pure black.
6. **Centre the prompt.** If the page reads as a multi-column landing, you've over-built. The single centred prompt is the hero.
7. **Replace shadows with tonal stepping.** White-on-near-white separates panels.
8. **Calm the verbs.** Replace "Sign up free!" with "Try v0"; replace "Get started today!" with "Sign in."
1. Visual Theme & Atmosphere
v0 is Vercel’s AI app builder, and the marketing surface is the calmest prompt canvas on the internet. The body sits at oklch(0.985 0 0) ≈ #fafafa — a perceptual near-white that reads as paper, not glaring #ffffff — and every grey on the page is declared in OKLCH, not HSL or hex. The grayscale ladder runs oklch(0.205) for text, oklch(0.51) for muted, oklch(0.732) for soft, and oklch(0.94)/oklch(0.961) for surfaces. There is no chromatic accent on the chrome; the prompt input — “What do you want to create?” — is the hero, and templates fan out below as quiet supporting cards.
The brand’s most disciplined typographic move is the restrained display size. Display copy uses GeistSans (Vercel’s open-source family) set at a deliberate 32px weight 600 with -1.28px (-0.04em) of tracking. Where every other AI tool site leads with a 64–80px hero, v0 keeps the headline at 32px because the prompt input itself is meant to be the page’s focal weight. The choice is the brand: this is a builder’s tool, not a marketing-funnel front door.
The atmospheric vocabulary: paper-canvas, OKLCH-engineered, builder-not-marketing, prompt-as-hero, GeistMono-labels, 32px-not-72px, calm-text-editor, no-chromatic-accent, value-contrast-not-shadow. Card radii sit at 12px — Vercel-Linear adjacent. Section rhythm runs 64–96px. The whole composition reads closer to a text editor (Bear, iA Writer, Notion) than a SaaS marketing page.
When elements need emphasis, they reach for value contrast rather than colour. The primary CTA inverts the canvas exactly: pure black #000000 on near-white #fafafa produces a 16.7:1 contrast. Mono labels (GeistMono 11px, uppercase, 0.06em tracking) appear as quiet metadata on template cards and nav badges — a major brand signal that positions v0 as a dev tool first, marketing surface second.
Key Characteristics
- Near-white
#fafafacanvas —oklch(0.985), paper not glaring - GeistSans display + body, GeistMono for labels and code — Vercel’s open-source trio
- Display at 32px weight 600 with
-1.28pxtracking — the brand’s signature restraint - OKLCH-engineered grayscale ladder — perceptually even on P3
- Pure black
#000000is the brand — no chromatic accent in the chrome - Mono labels (11px / 500 / uppercase / 0.06em) — dev-tool signal
- Centered prompt input as the hero — chat-app shape, builder context
- Card radius 12px — Vercel/Linear adjacent
- Section rhythm 64–96px — calm, not editorial-loose
- Dark mode shipped at the product level (Vercel-derived)
2. Color Palette & Roles
Primary
- bg
#fafafa—oklch(0.985 0 0)near-white paper canvas. Never#ffffff. - bg-pure
#ffffff—oklch(1)for raised modals, dialogs, popovers (the only place pure white appears). - text
#262626—oklch(0.205 0 0)near-black display copy. - brand
#000000— pure black is the brand, Vercel-derived.
Brand & Accent
- brand
#000000— flat black, used on primary CTA, link rest, focus ring. - on-brand
#ffffff— white label on black. - brand-soft
rgba(0, 0, 0, 0.08)— 8% black wash for ghost hover.
There is no chromatic accent on the marketing chrome. The discipline is the point — v0’s brand is the prompt and the dev-tool register, not a colour.
Interactive
- link
#000000— links are pure black, distinguished by underline or weight. - link-hover
#525252— hover tones down by value, not chroma. - selected-bg
#f2f2f2— selected state uses a surface step. - disabled
#bababa—oklch(0.732)quiet disabled.
Neutral Scale (OKLCH-engineered)
- near-black
#262626—oklch(0.205)primary text. - slate
#525252—oklch(0.32)secondary copy, link hover. - muted
#7c7c7c—oklch(0.51)captions. - deep
#969696—oklch(0.59)placeholder, ui label. - soft
#bababa—oklch(0.732)disabled, footer microcopy. - faint
#cfcfcf—oklch(0.82)quietest division. - surface-strong
#e6e6e6—oklch(0.90). - surface-soft
#f0f0f0—oklch(0.94). - surface
#f2f2f2—oklch(0.961)panel. - bg
#fafafa—oklch(0.985)page canvas. - bg-pure
#ffffff—oklch(1)raised.
Surface & Borders
- surface-0 (page) —
#fafafanear-white. - surface-1 (panel) —
#f2f2f2. - surface-2 (card) —
#ffffffraised against#fafafapage. - border
rgba(0, 0, 0, 0.078)— ~7.8% black hairline (the default rule). - border-strong
rgba(0, 0, 0, 0.14)— emphasised rule on inputs. - border-subtle
rgba(0, 0, 0, 0.05)— quietest division.
Shadow Colors
v0’s shadows are neutral, low-opacity, and rare. The OKLCH grayscale ladder does the elevation work — surfaces step up by value rather than blur. When shadows do appear (modals, popovers), they’re declared at 4–12% black with multi-stop blur. The brand never uses tinted shadows; pure black at low opacity is the only shadow colour.
Semantic
- success — bg
#f0f7f1, text#1f6b3e. Reserved for build-success status. - warning — bg
#fef6e4, text#7a5a14. API limits, deprecation notices. - danger — bg
#fbebec, text#9a2c34. Build errors, validation. - info — bg
#f2f2f2, text#262626. Notably, info collapses into the surface — no separate chromatic info colour. The brand refuses to introduce an info-blue.
Note: v0’s semantic palette is the most monochrome of any AI tool. Where Anthropic uses earth tones (cactus = success), where Linear uses indigo for info — v0 keeps semantics quiet and reaches for chromatic only when absolutely required (validation errors).
3. Typography Rules
Font Family
- Display & Body:
GeistSans, "GeistSans Fallback", ui-sans-serif, system-ui, sans-serif— Vercel’s open-source modern grotesque. Closer in proportions to Inter than to Helvetica; geometric grotesque with a slight Swiss DNA. - Mono:
GeistMono, ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, monospace— used pervasively for labels, captions, code, and ui metadata. - OpenType features:
kernandligaenabled across display/body.ss01andss02for stylistic alternates in display sizes.tnum(tabular figures) andzero(slashed zero) enabled in mono.
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|---|---|---|---|---|---|---|---|
| Display Hero | GeistSans | 48px | 600 | 1.1 | -0.04em | ss01 | Reserved for major launches |
| Display | GeistSans | 40px | 600 | 1.15 | -0.04em | liga | Page-level emphasis |
| H1 | GeistSans | 32px | 600 | 1.25 | -0.04em | liga | Homepage hero — the signature |
| H2 | GeistSans | 24px | 600 | 1.33 | -0.02em | liga | Major section |
| H3 | GeistSans | 18px | 600 | 1.4 | -0.01em | — | Sub-section |
| H4 | GeistSans | 16px | 600 | 1.5 | normal | — | Card heading |
| H5 | GeistSans | 14px | 600 | 1.5 | normal | — | Inline emphasis |
| Eyebrow | GeistMono | 11px | 500 | 1.4 | 0.06em | uppercase | Section pre-label — mono is the v0 signature |
| Body Large | GeistSans | 16px | 400 | 1.55 | normal | — | Lede paragraph |
| Body | GeistSans | 14px | 400 | 1.55 | normal | — | Default body |
| Body Small | GeistSans | 13px | 400 | 1.5 | normal | — | Compact UI body |
| Caption | GeistSans | 12px | 400 | 1.4 | normal | — | Image captions |
| Caption Tabular | GeistMono | 12px | 500 | 1.4 | normal | tnum | Stats, dates |
| Label | GeistMono | 12px | 500 | 1.3 | normal | — | Mono ui labels — brand-defining |
| Code | GeistMono | 13px | 400 | 1.55 | normal | tnum zero | Inline + block |
| Code Micro | GeistMono | 11px | 400 | 1.4 | normal | — | Footnote, version |
Principles
- Display restraint is the brand statement. 32px / 600 / -1.28px is the homepage hero — never push beyond 48px even on detail pages.
- GeistMono for ui labels. Mono-labelled chips, eyebrows, version tags, template-category badges — the dev-tool signal that distinguishes v0 from generic AI marketing.
- Negative tracking compresses with size. -0.04em at 32–48px, -0.02em at 24px, -0.01em at 18px, normal at 16px and below.
- Three-mode discipline. GeistSans carries display and body; GeistMono carries labels, code, and tabular figures; system stack is the fallback.
- Body defaults to 14/22. Tighter than editorial 16/24 — v0 reads as a developer surface, not a marketing brochure.
- Eyebrow uses mono + 0.06em tracking + uppercase. This is the brand’s loudest typographic affordance for “this is a builder’s tool.”
- No italics in chrome. Italics belong to citations in body copy.
- OpenType: ss01 and ss02 in display. These switch alternate glyph forms in GeistSans for visual variety in headlines.
4. Component Stylings
Buttons
Primary (Black)
- Background:
#000000. Text:#ffffff, GeistSans 500 / 14px. - Padding:
8px 16px. Radius:8px. No border. - Hover: bg →
#171717over 80ms. - Active: bg →
#000000(instant). - Focus: 2px black ring with 2px offset.
- Use: Primary CTA — Try v0, Generate, Sign in.
Secondary (Outline)
- Background:
#ffffff. Text:#000000, GeistSans 500 / 14px. - Border:
1px solid rgba(0, 0, 0, 0.14). Radius:8px. - Hover: bg →
#fafafa; border →rgba(0, 0, 0, 0.20). - Use: Twin to primary — Read docs, Cancel.
Ghost (Quiet)
- Background: transparent. Text:
#000000, GeistSans 500 / 14px. - Padding:
6px 10px. Radius:6px. - Hover: bg →
rgba(0, 0, 0, 0.05). - Use: Nav links, footer, repeated inline actions.
Mono Label Button
- Background:
#f2f2f2. Text:#262626, GeistMono 500 / 11px / uppercase / 0.06em tracking. - Padding:
4px 8px. Radius:4px. - Use: Tag-as-action — template category filter, model selector.
Cards
Editorial Card
- Background:
#ffffff. Border:1px solid rgba(0, 0, 0, 0.078). Radius:12px. Padding:16px. - Shadow: none at rest; on hover,
rgba(0, 0, 0, 0.05) 0 4px 12px. - Use: Quiet info card, capability tile.
Template Card
- Background:
#ffffff. Border:1px solid rgba(0, 0, 0, 0.078). Radius:12px. Padding:16px. - Preview area: 160–240px screenshot at 8px radius inside the card.
- Label position: GeistMono caption at the foot, 11px / 500 / uppercase.
- Hover:
transform: translateY(-2px)+ shadowrgba(0, 0, 0, 0.06) 0 8px 16px -4px. - Use: Template grid tile.
Inset Panel
- Background:
#f2f2f2. Border: none. Radius:8px. Padding:16px. - Use: Quiet info zone — sign-in prompt, in-feed announcement.
Badges, Tags, Pills
Mono Badge — bg #f2f2f2, text #262626, GeistMono 500 / 11px / uppercase / 0.06em, padding 2px 8px, radius 4px. Used for template categories, model identifiers, “v0.app” badge.
Status Eyebrow — no chrome, just type. GeistMono 500 / 11px / uppercase / 0.06em, colour #7c7c7c.
Version Pill — bg #000000, text #ffffff, radius 4px, GeistMono 500 / 10px. Used for version tags (“v1.0”).
Inputs / Forms
Text Input
- Background:
#ffffff. Border:1px solid rgba(0, 0, 0, 0.14). Radius:8px. Padding:8px 12px. - Font: GeistSans 400 / 14px. Placeholder:
#969696. - Focus:
0 0 0 2px #000000ring, border →#000000. - Error: border →
#9a2c34, helper red below.
Prompt Input (Hero)
- Background:
#ffffff. Border:1px solid rgba(0, 0, 0, 0.14). Radius:12px. Padding:16px 20px. - Font: GeistSans 400 / 16px. Placeholder:
#969696. Multi-line capable. - Inner button: 32px black square at 6px radius hard-right, white arrow icon.
- Focus: ring
0 0 0 2px #000000; border picks up brand black. - Use: The single most prominent element on the home page.
Search Input — same as text input with a 14px icon-left search glyph in #7c7c7c.
Navigation
- Header height
56px. Background#fafafa(transparent on hero, opaque on scroll). - Logo: v0 wordmark in GeistSans 600, near-black
#262626. - Nav links: GeistSans 500 / 14px, colour
#262626, padding6px 10px. Hover: text →#000000. - Right-side: ghost “Docs”, ghost “Pricing”, primary black “Sign in” button.
- Mobile (<640px): hamburger collapses to a full-screen sheet.
Optional Components
Dropdown Menu — bg #ffffff, border rgba(0, 0, 0, 0.078), radius 8px, shadow rgba(0, 0, 0, 0.08) 0 12px 24px -8px. Items: GeistSans 400 / 14px, hover bg #fafafa.
Tooltip — bg #000000, text #ffffff, radius 4px, padding 6px 10px, font GeistSans 500 / 12px.
Toast — bg #ffffff, border rgba(0, 0, 0, 0.078), radius 8px, padding 12px 16px, shadow standard.
Modal — bg #ffffff, radius 12px, shadow rgba(0, 0, 0, 0.12) 0 24px 48px -16px, max-width 560px. Backdrop: 60% black.
Code Block — bg #f2f2f2, radius 8px, padding 12px 16px, border none. GeistMono 13px / 400 with tnum zero.
5. Layout Principles
Spacing System
- Base unit: 4px.
- Scale: 4, 8, 12, 16, 20, 24, 32, 48, 64, 96, 128 — Vercel-derived, calm.
- Density observation: v0 is medium-calm. Section rhythm 64–96px (tighter than Anthropic’s 88–160 broadsheet, looser than dashboard density). Intra-section: 16–24px.
Grid & Container
- Page max width:
1200px— narrower than most marketing pages, wider than a docs site. - Site gutter:
clamp(16px, 4vw, 32px). - Grid: 12 columns with 16px gutters.
- Hero treatment: prompt input centred on a
720pxmax column; 32px headline above it; templates fan out in a 3–4 column grid below.
Whitespace Philosophy
The whitespace philosophy is builder-calm. Empty space serves the prompt input — the hero shouldn’t feel crowded, and the page rarely scrolls past two viewport heights for the primary surface. The discipline mirrors text editors (Bear, iA Writer, Notion’s blank page) where the empty document is the marketing.
Section Cadence
- Hero (near-white, prompt input centred) → Templates (near-white, white cards on near-white grid) → Features (near-white) → Footer (
#f2f2f2step). - The whole site stays in light territory; dark mode is shipped at the product level (the actual builder UI), not on the marketing surface.
- Section breaks: 64–96px vertical space + occasional
1pxrgba(0, 0, 0, 0.078)hairlines.
6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| Micro | 2px | Decorative dividers, icon-corner inheritance |
| Standard (sm) | 4px | Mono badges, status pills |
| Comfortable (md) | 6px | Compact ghost buttons |
| Relaxed (lg) | 8px | Buttons, inputs — the dominant --radius--main |
| Featured (xl) | 10px | Inset panels, template preview area |
| Card | 12px | Cards, prompt input, dropdowns |
| Pill | 9999px | Tag chips, sign-in chip (rare) |
v0’s signature radius is 8px on buttons and 12px on cards/prompt input — Vercel/Linear adjacent. There are no zero-radius surfaces. Compound radii are rare; the system reads as a flat ladder.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 | Flat — no shadow | Default page surface, hero, body sections |
| 1 | Tonal — #ffffff against #fafafa | Cards, raised panels |
| 2 | rgba(0,0,0,0.04) 0 1px 2px | Sticky nav on scroll |
| 3 | rgba(0,0,0,0.05) 0 4px 12px | Hover-lifted cards |
| 4 | rgba(0,0,0,0.08) 0 16px 32px -12px | Dropdowns, popovers |
| 5 | rgba(0,0,0,0.12) 0 24px 48px -16px | Modals, dialogs |
Shadow Philosophy
v0’s depth is OKLCH-tonal first, shadow second. The grayscale ladder (#fafafa → #f2f2f2 → #f0f0f0 → #ffffff raised) does the primary elevation work. Each step is perceptually even on P3 displays because of OKLCH declaration, and there’s no need for cast shadows on resting surfaces. Hover lifts use a soft 16px blur at 5% black on cards only. Modals and overlays carry the heaviest shadows but never exceed 12% black opacity.
8. Interaction & Motion
Easing Curves
ease-standard:cubic-bezier(0.4, 0, 0.2, 1)— Material default; default for hover, focus, colour transitions.ease-emphasized:cubic-bezier(0.2, 0, 0, 1)— modal enter, prompt focus expand.ease-editor:cubic-bezier(0.32, 0.72, 0, 1)— slow-out, fast-settle; template tile reveal on scroll.
Duration Buckets
- Fast (80ms) — colour transitions, focus rings, link hovers — faster than most brands; v0 reads snappy.
- Standard (160ms) — button hover, card hover, dropdown reveal.
- Slow (240ms) — modal enter/exit, prompt focus expand.
- Page (360ms) — route transitions, hero reveal.
Per-Component Micro-States
- Button hover (primary): bg
#000000→#171717over 80ms. - Card hover (template):
transform: translateY(-2px)+ shadowrgba(0, 0, 0, 0.06) 0 8px 16px -4pxover 160ms. - Link hover: colour
#000000→#525252over 80ms. - Input focus: 2px black ring fades in over 80ms; border darkens.
- Prompt focus: ring picks up subtle 3px wider variant; placeholder fades to 60% opacity.
Page Transitions
Templates fade in via IntersectionObserver at 80% viewport, 240ms duration with 8px translate-up. Between routes, the masthead persists; the body cross-fades over 360ms.
Reduced Motion
Honoured globally. All transforms become opacity-only; durations halved; scroll-linked reveals snap to final state.
9. Accessibility & A11y
Contrast Pairs
#262626text on#fafafabg: 14.6:1 — AAA at all sizes.#525252text on#fafafabg: 7.8:1 — AAA.#7c7c7ctext on#fafafabg: 5.0:1 — AA at body sizes.#969696text on#fafafabg: 3.5:1 — fails AA body; only used for placeholder.#fffffftext on#000000brand: 16.7:1 — AAA.#000000text on#fafafabg: 18.7:1 — AAA.#262626text on#f2f2f2surface: 13.9:1 — AAA.
Focus Indicators
- Default ring:
0 0 0 2px #000000with 2px offset. - Soft ring (prompt focus):
0 0 0 3px rgba(0, 0, 0, 0.20). - All interactive surfaces show a visible focus state.
ARIA Patterns
- Navigation:
<nav aria-label="Main">with skip-link to#main-content. - Prompt input:
<form aria-label="Generate app">witharia-labelon the textarea. - Template grid:
role="list", each cardrole="listitem". - Dialog:
role="dialog" aria-modal="true" aria-labelledbywith focus trap and Esc-to-close. - Live regions:
aria-live="polite"for build status messages.
Keyboard Navigation
- Tab order: skip-link → masthead → prompt input → templates → footer.
Cmd/Ctrl+Enterfrom anywhere submits the prompt./keyboard shortcut focuses the prompt input.Esccloses dropdowns, modals.
Screen Reader Hints
- Decorative icons:
aria-hidden="true". - Template cards:
<figcaption>for the mono label. - Icon-only buttons (send, copy):
aria-label.
Reduced Motion
Honoured globally. All transforms collapse to opacity; durations halve; scroll-linked reveals snap.
10. Responsive Behavior
Breakpoints
| Name | Width | Use |
|---|---|---|
| Mobile | < 640px | Single-column; full-width prompt |
| Tablet | 640–1024px | 2-column template grid; condensed masthead |
| Desktop | 1024–1200px | 3-column template grid; full nav |
| Wide | 1200–1440px | 4-column template grid |
| Ultra | > 1440px | Page locks at 1200px; gutters expand |
Touch Targets
- Minimum tap target: 44×44px.
- Buttons: 40px minimum height on mobile (effective tap area 44px).
- Template cards: full card is the tap target.
Collapsing Strategy
- Header: full nav at ≥1024px; hamburger sheet below.
- Hero: 32px headline holds across all breakpoints — the brand’s restraint is breakpoint-agnostic.
- Prompt input: full-width pill on mobile, max-width
720pxon tablet+. - Template grid: 4-up → 3-up → 2-up → 1-up across sizes.
- Section spacing: 96px → 64px → 48px across sizes.
Image Behavior
- Template screenshots use
srcsetwith 1x/2x for crisp Retina rendering. aspect-ratiopreserves layout during load.- Lazy-loading on below-fold images; eager on hero.
Container Queries
Used inside template cards to switch preview layout (stacked vs. side-by-side metadata) when card width crosses 280px.
11. Content & Voice
Tone
Builder-calm, dev-tool register, no marketing exuberance. v0 writes like a tool’s documentation — full sentences, plain verbs, no exclamation marks. Headlines describe capabilities (“Generate UI from a prompt”); subheads explain. The voice positions v0 as a serious developer surface, not a consumer toy.
Microcopy Patterns
- Button verbs: “Generate,” “Sign in,” “Continue,” “Save,” “Deploy,” “Copy code.” Never “Get started for free!” never “Start building today.”
- Error messages: “Couldn’t generate. Try simplifying the prompt.”
- Success confirmations: “Generated.” “Saved to projects.” Brief.
- Loading states: “Generating…” with subtle progress indicator.
- Mono captions: “v1.0” “next.js” “react” — model and template metadata in mono.
Empty States
- “No projects yet. Try a prompt above to start.”
- “No matching templates.”
- Never uses “Oops!” or apologetic exclamation marks.
CTA Verb Conventions
- Primary on hero: “Try v0,” “Sign in”
- Secondary: “Read the docs,” “View pricing,” “Watch demo”
- Footer: “Pricing,” “Docs,” “Templates,” “Discord”
The voice is invitational with technical confidence — the closest match in tone to Linear and Vercel, deliberately distinct from Anthropic’s literary register or OpenAI’s research register.
12. Dark Mode & Theming
Dark mode is shipped at the product level (the actual builder UI), not on the marketing surface by default. The marketing canvas at v0.app stays light at all times; the product canvas (where you actually build) supports dark mode via Vercel’s standard prefers-color-scheme mechanism.
Dark Token Map
When dark mode applies (in-product), the OKLCH ladder inverts:
- bg
#0a0a0a—oklch(0.10)deep near-black. - bg-pure
#000000—oklch(0)raised modals. - surface
#171717—oklch(0.18)panel. - surface-soft
#1f1f1f—oklch(0.22)cards. - surface-strong
#262626—oklch(0.27)dividers. - text
#ededed—oklch(0.94)primary. - text-medium
#bababa—oklch(0.74)secondary. - text-muted
#7c7c7c—oklch(0.51)captions. - text-soft
#525252—oklch(0.32)quietest. - brand
#ffffff— white inverts the brand. - on-brand
#000000— black label on white. - border
rgba(255, 255, 255, 0.10)— 10% white hairline.
The single rule: brand inverts in dark mode. White becomes the brand colour against the black canvas. The OKLCH ladder makes the inversion perceptually even.
13. Lineage & Influences
v0 inherits Vercel’s typographic and chromatic system but inverts the canvas: where vercel.com is the deep-black builder’s console, v0.app is the near-white prompt sheet. The body bg is oklch(0.985 0 0) — a perceptual near-white that reads as paper, not glaring white — and every grey on the page is declared in OKLCH, not HSL or hex. The grayscale ladder runs oklch(0.205) for text, oklch(0.51) for muted, oklch(0.732) for soft, and oklch(0.94)/oklch(0.961) for surfaces.
The discipline is the point: with no chromatic accent on the chrome, the prompt input becomes the hero, and the entire page reads as an empty document waiting for input. Display type is GeistSans (Vercel’s open-source family) set at a restrained 32px weight 600 with -1.28px (-0.04em) of tracking — small enough that the type never competes with the prompt, but tracked tight enough to keep the headline confident. GeistMono appears for code previews, template metadata, and the subtle ui labels. The whole composition is the calmest builder canvas in the AI category — closer to a text editor than a SaaS marketing page.
What it inherits: Vercel’s GeistSans + GeistMono pairing, OKLCH-engineered neutral ladder, builder-tool restraint, monochrome chrome. What it borrows from contemporaries: Linear’s OKLCH discipline, Notion’s empty-document register, Bear / iA Writer’s minimal-canvas energy. What it rejects: chromatic accent, oversized hero typography, gradient meshes, AI-tech iconography.
Named influences:
- Vercel — Geist family + OKLCH-engineered neutral ladder + builder-tool restraint. https://vercel.com
- Linear — OKLCH-native grayscale; monochrome chrome discipline. https://linear.app
- Notion / Bear / iA Writer — empty-document-as-marketing canvas; the prompt is the hero. https://www.notion.com
- Geist (open-source typeface) — Vercel’s modern grotesque + mono trio. https://vercel.com/font
14. Do’s and Don’ts
Do
- Do keep display type at 32px — the prompt input is the hero, not the headline.
- Do declare every neutral in OKLCH; the perceptual evenness is the brand’s discipline.
- Do use GeistMono for ui labels and template metadata — the dev-tool register is part of the identity.
- Do keep the canvas at
#fafafa(oklch(0.985)) — never glaring white. - Do use pure black
#000000for primary CTAs — the brand inverts the canvas exactly. - Do use ~7.8% black hairlines for borders. Solid borders are too loud.
- Do prefer value contrast (white card on near-white) over drop shadows for elevation.
- Do keep section rhythm at 64–96px — calm, not editorial-loose.
- Do use
tnummono numerals for stats, dates, version tags. - Do ship dark mode at the product level via OKLCH inversion.
Don’t
- Don’t introduce a chromatic accent on the marketing chrome; pure black on near-white is the palette.
- Don’t push the headline above 40px — v0 trusts the input, not the banner.
- Don’t mix in non-Geist faces; the family carries display, body, and mono.
- Don’t use the HSL grey ladder; OKLCH declaration is non-negotiable for the brand.
- Don’t apply heavy or tinted shadows. v0’s depth is neutral and minimal.
- Don’t insert gradients, meshes, or glow effects.
- Don’t drop body weight below 400; GeistSans loses character.
- Don’t apologise in microcopy — empty states are normal, not failures.
- Don’t show the marketing surface in dark mode by default; light is the brand register.
- Don’t use sans labels where mono labels are expected — the GeistMono register is brand-defining.
15. Agent Prompt Guide
Quick Color Reference
bg: #fafafa (oklch(0.985))
bg-pure: #ffffff (oklch(1))
surface: #f2f2f2 (oklch(0.961))
surface-soft: #f0f0f0 (oklch(0.94))
text: #262626 (oklch(0.205))
text-medium: #525252 (oklch(0.32))
text-muted: #7c7c7c (oklch(0.51))
text-soft: #bababa (oklch(0.732))
brand: #000000
border: rgba(0, 0, 0, 0.078)
border-strong: rgba(0, 0, 0, 0.14)Example Component Prompts
-
“Create a v0-style hero —
#fafafanear-white canvas, 32px headline in GeistSans weight 600 with-1.28pxtracking and#262626text. Below the headline, a wide centred prompt input pill at 12px radius, 720px max-width,#fffffffill with1px rgba(0, 0, 0, 0.14)border, 16px placeholder text in#969696, 32px black square send button hard-right. Template grid below in 3 columns at 12px radius.” -
“Design a v0 template card —
#ffffffbackground,1px rgba(0, 0, 0, 0.078)border, 12px radius, 16px padding. Inside: 160px screenshot preview at 8px radius, then a GeistMono caption at the foot in 11px / 500 / uppercase / 0.06em tracking. Hover translates -2px with a 4px soft shadow at 6% black.” -
“Build a v0 mono badge —
#f2f2f2background,#262626text, 4px radius, 2×8px padding, GeistMono 500 / 11px / uppercase / 0.06em tracking. Use for template categories and model identifiers.” -
“Compose a v0 nav — 56px header,
#fafafabackground (transparent over hero, opaque on scroll), v0 wordmark hard-left in GeistSans 600 /#262626. Link list GeistSans 500 / 14px in#262626with#000000hover. Right-side: ghost ‘Docs’, ghost ‘Pricing’, primary black ‘Sign in’ button at 8px radius.” -
“Render a v0 code block —
#f2f2f2background, no border, 8px radius, 12px×16px padding. Use GeistMono 13px / 400 withtnumandzerofeatures. Mono caption above (GeistMono 11px / 500 / uppercase) labels the language.” -
“Create a v0 prompt input —
#ffffffbackground,1px rgba(0, 0, 0, 0.14)border, 12px radius, 16px×20px padding, GeistSans 400 / 16px placeholder text in#969696. 32px black square send button at 6px radius hard-right with white arrow icon. Multi-line capable with auto-grow. Focus picks up0 0 0 2px #000000ring.”
Iteration Guide
- Start with
#fafafa, not#ffffff. If the bg is glaring white, you’ve already lost the brand. Near-whiteoklch(0.985)is the entry ticket. - Drop the headline to 32px. If the hero is 64–80px, you’re in marketing register; v0’s restraint is 32px.
- Switch all greys to OKLCH.
oklch(0.51)instead of#7c7c7c— the perceptual evenness is the brand’s discipline. - Use GeistMono for labels. Replace sans 12px badges with mono 11px uppercase — the dev-tool register is brand-defining.
- Strip chromatic accent. Any blue, purple, or green is wrong — replace with pure black.
- Centre the prompt. If the page reads as a multi-column landing, you’ve over-built. The single centred prompt is the hero.
- Replace shadows with tonal stepping. White-on-near-white separates panels.
- Calm the verbs. Replace “Sign up free!” with “Try v0”; replace “Get started today!” with “Sign in.”
Drop v0-app into your project, then ship the actual sections in an afternoon.
1 · install design
npx design-md add v0-app 2 · ship landing page
npx agentkit init --design v0-app light minimal
Vercel
Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white ty…
Docs
Install
Vercel
webdesignhot
dark minimal
Linear
Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pi…
Docs
Install
Linear
webdesignhot
light editorial
Anthropic
Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay…
Docs
Install
Anthropic
webdesignhot