light · sans · enterprise
DESIGN.md inspired by Synthesia
A white enterprise canvas where Basier Square headlines run near-black navy and a single indigo-blue pill carries every action.
By webdesignhot · www.synthesia.io ↗
$ npx @webdesignhot/design-md add synthesia
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Aave Ghost-soft DeFi — lavender #978fff on white, custom Aave Repro sans, pastel gradients in a usually-brutalist lending space. Accenture Dark hero, white Graphik, and one electric purple — the `>` greater-than mark made into a whole consulting brand. '#a600ff' is always moving forward. Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. Aesop Monochrome-warm apothecary — ivory canvas, charcoal type, Suisse Int'l set small, 0px corners. Affirm Honest-money fintech in the dark — indigo #4a4af4 CTAs at near-pill 96px radius, light-weight white headlines, no fine print. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Allbirds Oatmeal-canvas eco-minimalism — Geograph sans on warm Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. American Express White-canvas premium-restraint membership UI — signature Amex Blue accent, near-black editorial type, concierge-tier hierarchy. Amplitude Light-canvas digital-analytics surface — IBM Plex Sans, grey #565656 body, black full-pill CTAs and a signature #1e61f0 blue. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Anytype Pure-black canvas, white ink, and a multi-color 'any' palette — a local-first, encrypted knowledge base that turns privacy into a colorful object. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arbitrum Arbitrum Blue on white — Layer 2 chain marketing with Inter sans, structured grids, sophisticated-restraint contrasted with Solana's cinematic. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Atlassian Enterprise-blue corporate canvas — signature Atlassian Blue, Charlie display type, four-product mark. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Away Editorial travel-luggage DTC — Graphik on white, photography-led, sharp 0px white CTAs over dark hero imagery. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Bandcamp Bandcamp Cyan + Helvetica — indie-music marketplace honesty, no streaming-platform polish, no algorithmic carousels. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Best Buy Yellow price-tag mark, electric blue trust, bold sans — big-box electronics design with Geek-Squad confidence. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Biome A white-canvas Rust toolchain page where one deep azure blue does all the work. Black Forest Labs Frontier-lab monochrome — stark white canvas, dark hero, near-black green-tint type, Instrument Sans at 500 throughout. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Bolt An electric-blue command line for the web — StackBlitz's AI builder on a near-black #1e1e21 canvas, Inter Display, builder's register. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Booking.com Booking Blue + signal yellow — the deal-finder design language at maximum density, optimized for conversion not contemplation. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Brilliant STEM education with playful diagram-energy — warm coral CTA on near-black, custom Brilliant Sans, illustrated geometry as hero. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Buttondown Indie newsletter software in heavy 900-weight Auto Pro — electric `#0069ff` pill CTAs and soft-yellow highlights on a pure-white canvas. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Calm Mindfulness in a serif — Calm Cream canvas, soft moonlit blue and forest green, Visby Round display, breathing-pace motion. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Capital One Confident-accessible banking — navy authority, one red swoosh, 2px-sharp blue. Captions Near-white studio canvas, an Exposure display, and a violet brand keyed off a full crayon-box of CSS color vars. Caraway Wholesome non-toxic-cookware DTC — Suisse Works serif on warm off-white, deep teal-green pill CTAs, pastel colorway palette. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Casper Cozy DTC sleep brand — Casper navy/indigo ink (`#1e306e`) on a pure-white canvas, deep-navy `#012169` pill CTAs at 32px radius, Calibre body under New Kansas friendly-serif display. Premium that tucks you in. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chase Trust-institutional banking UI — white canvas, near-black ink, bright-blue primary + green secondary CTAs in Open Sans. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. CircleCI Light-content CI/CD platform — near-black hero, Inter sans, navy chrome with a restrained CircleCI-green accent. ClassPass Wellness-marketplace energy — coral-pink CTA on warm white, GT America sans, photographed-class-as-hero pattern. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudflare Infrastructure-grade calm — white canvas, dark hero band, FT Kunst Grotesk, signature Cloudflare orange, full-pill CTAs. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Coda White-canvas productivity surface — Calibre display over Inter body, near-black UI with a single confident #0066ff blue and warm-cream callouts. CodeRabbit Near-black AI-review canvas — warm CodeRabbit orange accent, Plus Jakarta Sans, sharp 4px white CTAs. CodeSandbox Pale-lime electricity on a Cognition Research-lab monochrome — warm off-white, grotesk display, serif body, sharp 0px black. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Convex Warm cream canvas, near-black ink, GT America — a reactive backend that dresses like a broadsheet. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Craft Warm-white canvas, an Untitled Serif display over Untitled Sans body, near-black ink, and full-pill CTAs — a notes app dressed as a fine-press editorial. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. CVS Health CVS-red heart on a clean white canvas — custom CVS Sans, near-black ink, trustworthy healthcare clarity. Databricks Signature Databricks Red Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. dbt Labs dbt orange Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Deliveroo Deliveroo Teal on white — food-delivery design at maximum saturation, custom Roo Sans, kangaroo-mark mascot energy. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deloitte Big-4 gravitas — pure-white canvas, true-black ink, Open Sans at light 300, and the signature green dot. Delta Air Lines Whitney sans on near-white, Delta navy + signal red — the Hartsfield-Jackson aircraft livery translated to web typography. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. Drizzle ORM Near-monochrome white canvas, dark #282b3b controls, and one signature lime-green serpent (#c5f74f) — a no-magic TypeScript ORM. Duolingo Owl-green confidence and DIN-Round buttons that lift like candy — the gamified language app distilled to four colors and one mascot. dYdX Pure-black canvas, Satoshi-compressed display, and one signature indigo-purple #7774ff CTA — a pro-trader perps terminal as a brand. Dyson Engineering-greyscale on white — Dyson Futura Light at 44px (weight `300`, never bold), body ink `#333` not pure black, zero-radius CTAs with a fluid-dynamics ripple hover, and a single magenta accent reserved for haircare. The web brand of an engineering company that refuses to look like a marketing site. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Emirates Custom-serif luxury — Emirates red on light grey, gold accents, Fly Better editorial calm. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Everlane Pure white canvas, Maison Neue Book, near-black ink — radical-transparency DTC minimalism. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. fal Pure white canvas, focal display at 120px, and near-black #252527 CTAs — generative-AI inference at editorial scale. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Fortnite Battle-royale design at maximum saturation — neon yellow + electric blue on near-black, Burbank Big condensed display, season-driven brand kaleidoscope. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. GitLab Light DevOps-platform marketing — GitLab Sans, near-black ink, oversized 96px headlines, tanuki-orange accent. Gitpod Editorial dev-tool calm — light canvas, near-black navy text, ABC Diatype sans + Martina Plantijn serif, 8px radius. Glean White enterprise canvas, near-black indigo headlines, and one electric Glif Near-black Manrope on near-white, anchored by one confident green CTA — a playful creative-agent canvas. Glossier Post-pink austerity — white canvas, single-family Apercu, 0px radius rectangles. The brand that invented millennial-pink chrome in 2014 has retired pink to a footer wash and a single badge color. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Graphite Near-black developer canvas — Matter type, near-white ink, one clean blue, 8px CTAs. Graza Squeeze-bottle olive-oil DTC — quirky GT Alpina Typewriter on peachy-cream, olive type, chartreuse-lime CTAs at 32px. Groq Warm off-white canvas, light-weight Space Grotesk, and a single hot `#f43e01` orange — speed-obsessed AI inference. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. Gumroad Hot pink `#ff90e8` on cream, ABC Favorit at 96px, hard black borders and offset shadows — neo-brutalist creator commerce. Gymshark Pure white canvas, black ink, Montserrat bold display over Roboto body — every CTA a fully-rounded 56px pill. Harvey Counsel-grade dark — warm near-black canvas, custom serif display, ivory CTA, sharp 4px monochrome. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. HEY Warm-white canvas, deep purple-ink, and a crayon-box of saturated pastels — opinionated email dressed as a friendly poster. HeyGen Clean white canvas, ABC Solar Display headlines, and an electric-cyan #00c3ff CTA with black text — consumer-AI video, friendly and bright. Hilton Hilton Blue on white — confident-contemporary hospitality with Söhne-adjacent sans, blue-on-white photography-led layouts. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. HubSpot Warm coral-orange (#FF7A59) on a near-white canvas, a humanist sans set generous and round, and a brand voice that turned inbound marketing into a methodology. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. Hume AI Warm cream canvas, custom Fellix type, and near-black pill CTAs — voice-AI research presented with humanist calm rather than tech coldness. Hyperliquid Near-black IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. IKEA Yellow `#ffdb00` on blue `#0058a3`, Noto IKEA sans, Swedish-democratic-design retail at planetary scale. Inngest Durable workflows on a near-black canvas — Whyte display, muted gold CTAs, sharp 0px edges. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Intercom Cream canvas, near-black Saans display, and electric-cobalt JetBlue JetBlue Blue on white — friendly aviation with a custom rounded sans, Mint cabin orange accent, lower-case microcopy. Jupiter Jupiter lime on near-black — Solana DeFi aggregator with Inter, a cat-in-space mascot, and playful pill-CTA energy. Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Klarna Klarna PINK `#ffa8cd` on white, near-black navy `#0b051d` ink, Klarna Title at billboard scale. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lambda Near-black Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Ledger White canvas, Inter at rest, and one unmistakable Ledger Orange on full-pill CTAs — security made calm. Lego Lego Yellow + Red on white — primary-color toy theatre, custom Lego Sans, brick-as-hero photography. Lemon Squeezy A dark hero with white Circular display, signature lemon-yellow Leonardo.Ai A pure-black cinematic canvas where ufficioDisplay headlines and white full-pill CTAs frame generative imagery — a film studio's title card, Canva-owned. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. Liquid Death Black canvas, condensed all-caps Acumin Pro, stark black-and-white — heavy-metal brutalism for canned water. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Loom White canvas, Charlie Display sans, and a confident Atlassian blue pill — async video that feels like a calm, friendly workspace. LottieFiles White-canvas animation studio — DM Sans display at 96px, Inter body, near-black text, one signature teal #019d91. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Lowe's Signature navy blue on white canvas — residential-DIY warmth rendered as big-box retail. lululemon Quiet-luxury athleisure — Saans variable on bone-off-white, off-black ink (`#140f0f`, not pure black), pill CTAs on square product cards, mixed-case sentence-cased headlines tracked −4px. The athletic brand that murmurs. Luma AI A cinematic black screening room that opens into a white studio — Graphik set tight, every CTA a full white pill. Magic Frontier-research minimalism — white canvas, Aeonik display, Suisse Intl body, near-black ink, one radix-blue accent. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Marriott Luxury-hospitality restraint — Caudex serif for editorial moments, off-white canvas, gold-bronze CTA, photographed-resort hero. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mejuri Monochrome luxury — white canvas, near-black ink, Syndicat Grotesk small caps and a Simon Mono accent. The jewelry photography does all the color work. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. MetaMask Foxy Orange on white — Ethereum wallet design with custom MM Sans, 8-bit fox mascot, friendly-utility voice. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Monzo Hot Coral `#ff4f40` on bright white, MonzoSans humanist geometry, and a transparent challenger-bank warmth. Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. MyFitnessPal Fitness-tracking utility — MFP Blue on white, Inter sans, dense calorie-and-macro grids, conversion-first navigation. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Netlify White canvas, dark hero, Figtree-heavy 800 display — electric-teal pill CTAs, indigo links. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Nintendo Joyful red on paper-white — Nintendo's site is the toy-aisle of the web, illustration-rich and refusal-of-darkness intentional. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nubank Roxo #8d0de3 as the whole brand — white nuSansDisplay on dark purple, 999px pill CTAs, anti-bank warmth. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Obsidian Near-black canvas, near-white text, a single electric-purple CTA and a crystal mark — a local-first knowledge base that looks like the editor it ships. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. On Swiss-engineered monochrome — true-black ink on white, custom On sans, bold 700 heads and 40px full-pill CTAs. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Our Place Warm-heritage cookware DTC — Cheltenham serif at light 300 on a cream canvas, terracotta SHOP NOW CTAs, Plaid body. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paddle Merchant-of-record calm — condensed serif headlines on a near-black canvas with warm cream and sand CTAs. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. Patagonia Outdoor-cooperative editorial — Futura sans on cream, ranger-station palette, photography-led story-first marketing. Patreon Patreon Coral on white — creator-economy patronage with Söhne sans, photographer-led marketing, mid-2024 brand refresh language. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Penpot Open-source design-and-code platform — dark hero, Work Sans display, mint-green action surface on a white canvas. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Phantom Phantom Purple on near-black — crypto wallet design that respects the user's intelligence with editorial restraint. Picoko Warm-white canvas, weight-900 Outfit, and one blazing pink — product photography reimagined in seconds. Pika A cream-canvas AI video studio in custom Telka type, with peach and black pill CTAs. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Pinterest Masonry feed as product, restrained chrome around it — white canvas, near-black text, Pinterest red reserved for action. Pitch Enormous Mark Pro headlines on a black hero, then a clean white workspace — violet Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. PlayStation Sony's Cinema-Black canvas with PS Blue and a custom SST sans — gaming-as-cinema, premium hardware in editorial restraint. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. Prisma White-paper canvas, navy ink, a single confident teal — the type-safe data layer dressed as documentation. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Quizlet Study-buddy design — Quizlet purple-blue on white, custom Hurmes Geometric, flashcard-as-hero pattern. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Rainbow White canvas, SF Pro Rounded Black at 96px, and a pink-orange-blue-purple rainbow — the friendliest Ethereum wallet onchain. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Rare Beauty Soft lavender on cream — Selena Gomez's beauty brand with mental-health-aware editorial restraint and serif-led product cards. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Recraft A jet-black studio where ABC Gravity Condensed slams the headline at weight 900 and a single electric-lime CTA does all the shouting. Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Relume Monochrome editorial — warm off-white, near-black, and oversized regular-weight display for an AI website builder. Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Revolut Dark Aeonik Pro hero, white Inter content, near-black `#191c1f` ink, fully-pill CTAs and gradient-accented fintech sleekness. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Ritual Visible-supply-chain wellness — white lab canvas, Ritual Navy #142b6f everywhere, CircularXX, 25px rounded CTAs, warm yellow as the one accent. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Robinhood Chartreuse `#CCFF00` lime on a black `#000` canvas, Martina Plantijn serif headlines paired with Capsule Sans Text — financial-editorial register, not tech-app sans. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Scale AI White canvas, Aeonik at a colossal 116px, black 8px CTAs, and a signature deep-to-light purple gradient (#5933b2 → Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Shortwave A dark AI-email canvas with Poppins display weight and one electric blue — Inbox rebuilt by the people who built it. Sierra Calm enterprise-AI — light canvas, deep-green hero, GT America, full-pill CTAs. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. SKIMS Nude-neutral minimal luxury — cream canvas, dark photographic hero, warm near-black #2d2a26, sharp 0px. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. Snowflake Deeper cyan Solana Solana Gradient + Diatype on near-black — Layer 1 chain marketing as cinematic experiment, magenta-purple-cyan brand prism. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. Sourcegraph Near-black code-intelligence canvas — PolySans display, coral-red accent, big quiet headlines. Southwest Airlines Heart-warm low-cost airline — Southwest Sans on light grey, yellow CTA voltage with navy ink, sharp 2px corners. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spline Pure-black 3D-design canvas with electric-blue CTAs and a playful multi-color accent set — the browser becomes the viewport. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Stability AI A near-black studio floor where Archivo headlines run light and a single lavender pill carries the only colour. StackBlitz Electric blue `#1574ef` on a graphite `#1c1f25` canvas — the in-browser IDE that built Bolt. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Storybook Open-source frontend workshop — white canvas, Nunito Sans, dark hero band, and the signature coral-pink brand mark. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. T-Mobile T-Mobile magenta (#E20074) dominates a near-white canvas — Un-carrier loudness in TeleNeo display weight. Tailscale Warm-light approachable-technical — off-white canvas, near-black Inter, brick-red accent. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Temporal Near-black engineering canvas, Aeonik at hairline-light 300, signature indigo CTA — durable-execution gravity for distributed-systems people. Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The Home Depot Signature orange on white, Helvetica bold — hardware-aisle signage as a web storefront. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. Tinybird Near-black developer canvas lit by one bright mint-green — managed ClickHouse with sharp, zero-radius CTAs. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Todoist Warm-white canvas, Graphik sans, signature Todoist-red CTA — a task manager that feels calm, friendly, and quietly productive. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Trigger.dev Background jobs in the dark — Satoshi on near-black, one electric lime for action. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Udio A pitch-black stage with near-white Innovator display type and a single magenta-pink spotlight — a recording console reimagined as a creative canvas. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. Uniswap Uniswap Pink on white — DEX design with Basel sans, unicorn-mark whimsy, and rounded-card softness in a usually-brutalist DeFi space. Upstash Serverless data, daylight calm — a pale-grey canvas, deep green-black type, and one electric Upstash green. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Valorant Tactical-shooter design language — Tungsten condensed all-caps, signal-red CTAs, and an off-white text the brand calls "ECE8E1". Vapi Near-black developer canvas lit by a signature lime and a playful multi-color set — Avantt display at 80px over Season Sans body, cream text, r12 CTAs. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Visa Bright-blue + golden-yellow payment-rail confidence — saturated `#1434CB` primary, ceremonial `#FCC015` yellow on hero pill CTAs, pill geometry throughout, custom visa-font-latin in light/regular weights. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Vuori Coastal-California performance calm — Aktiv Grotesk on pure white, warm near-black `#333333` ink, restrained small type (28px h1), photography-led, sharp 0px corners. Premium-athletic that never raises its voice. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warby Parker Friendly-premium DTC eyewear — white canvas, bright blue + deep navy, fully pill CTAs. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Wayfair Near-white canvas, ink-black type, photographic product cards — editorial-light home retail at marketplace scale. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. Wikipedia System-default information design — Linux Libertine serif headings, Vector skin, deliberate non-branding for the encyclopedia of record. Windsurf Cream `#f6eede` canvas, dark heroes, Tomato Grotesk at light 300, sharp `#34e8bb` mint DOWNLOAD. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Wispr Flow Pale lemon-cream paper, EB Garamond at 120px, and a lavender download pill — voice dictation that dresses like a literary journal. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. xAI White canvas, Universal Sans, a stark near-black pill, and warm-grey terminal panels — frontier minimalism. Xbox Xbox Green on near-black, Microsoft's Segoe UI Display dialed to gamer-coded confidence — bold, energetic, Game Pass-first. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zed Warm paper-light canvas, IBM Plex Serif headlines at light weight, one electric-blue download button — a code editor's site that reads like a typesetter's page. Zoom Zoom Blue `#0B5CFF` on white — geometric sans wordmark, Workplace-era AI Companion friendly-corporate register. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
try on →
theme
mobile · 390 × 844
Tokens webdesignhot/0.1
- bg
#ffffff - bg-alt
#f7f8fb - bg-navy
#0d0f2c - text AAA · 11.1
#333b52 - text-strong
#0d0f2c - text-muted
#6b7280 - text-soft
#9aa1b1 - brand AA · 5.9
#3e57da - brand-hover
#3349c0 - brand-active
#2c3ea6 - brand-soft
#eef1fd - on-brand
#ffffff - accent-pink
#e585d7 - pink-100
#fef6fb - pink-200
#ffebfc - pink-300
#ffd7f9 - pink-400
#f6b2ec - pink-500
#e585d7 - pink-600
#a73b98 - pink-700
#751b68 - pink-800
#26042f - link
#3e57da - link-hover
#2c3ea6 - link-visited
#5a4bc4 - selected
#eef1fd - disabled
#c7ccdb - neutral-50
#f7f8fb - neutral-100
#eef0f5 - neutral-200
#e2e5ee - neutral-300
#cdd2e0 - neutral-400
#9aa1b1 - neutral-500
#6b7280 - neutral-600
#4c5468 - neutral-700
#333b52 - neutral-800
#1e2438 - neutral-900
#0d0f2c - surface
#ffffff - surface-alt
#f7f8fb - surface-navy
#0d0f2c - surface-pink
#fef6fb - border — · 1.3
#e2e5ee - border-strong — · 1.5
#cdd2e0 - border-subtle
#eef0f5 - border-brand
#3e57da - shadow-ambient
rgba(13,15,44,0.06) - shadow-standard
rgba(13,15,44,0.10) - shadow-elevated
rgba(13,15,44,0.16) - success
#1f9d6b - success-bg
#e8f7f0 - success-text
#0f5a3c - warning
#c77d12 - warning-bg
#fbf3e2 - warning-text
#7a4d06 - danger
#d64545 - danger-bg
#fbeaea - danger-text
#8a2424 - info
#3e57da - info-bg
#eef1fd - info-text
#2c3ea6
Ship faster than ever.
display-hero "Basier Square" 88px w500 -0.03em
Ship faster than ever.
h1 "Basier Square" 88px w500 -0.03em
Ship faster than ever.
display-lg "Basier Square" 56px w500 -0.02em
Built for teams that ship.
h2 "Basier Square" 56px w500 -0.02em
A complete kit
h3 "Basier Square" 32px w500 -0.012em
The quick brown fox jumps over the lazy dog.
h4 "Basier Square" 24px w500 -0.005em
The quick brown fox jumps over the lazy dog.
h5 "Basier Square" 20px w600 0
The platform your team will actually use — design, code, deploy.
lead "Basier Square" 20px w400 0
The quick brown fox jumps over the lazy dog.
body-lg "Basier Square" 18px w400 0
The quick brown fox jumps over the lazy dog.
body "Basier Square" 16px w400 0
The quick brown fox jumps over the lazy dog.
button "Basier Square" 16px w500 0
The quick brown fox jumps over the lazy dog.
nav-link "Basier Square" 15px w500 0
The quick brown fox jumps over the lazy dog.
body-sm "Basier Square" 14px w400 0
npx @webdesignhot/design-md add stripe
code ui-monospace 14px w400 0
OUR DESIGN SYSTEM
label "Basier Square" 13px w500 0
OUR DESIGN SYSTEM
caption "Basier Square" 12px w500 0.02em
The quick brown fox jumps over the lazy dog.
overline "Basier Square" 12px w600 0.08em
- step-0 0px
- step-1 4px
- step-2 8px
- step-3 12px
- step-4 16px
- step-5 24px
- step-6 32px
- step-7 48px
- step-8 64px
- step-9 96px
- step-10 128px
- micro
2px - sm
4px - md
8px - lg
12px - xl
16px - xxl
24px - pill
9999px
Text link →
Card preview
A complete kit — everything your product needs.
Hero, pricing, FAQ, dashboard, docs — every layout your product needs.
New
Stable
v1.0
Design roles 8/8 mapped · webdesignhot/0.1
Maps the 8 canonical role names to this entry's actual tokens. Use these to plug the design into role-aware tools — shadcn/ui themes, role-aware Tailwind plugins, atelier-lint — without hard-coding token names.
- background → bg
- foreground → text
- primary → brand
- primary-foreground → on-brand
- accent → accent-pink
- muted → text-muted
- border → border
- ring → brand
Synthesia reads like an enterprise SaaS brochure that learned the discipline of a video product. The canvas is pure white `#ffffff`, body copy a desaturated slate `#333b52`, and headlines run in **Basier Square** — a humanist grotesque from French foundry Fontsmith/atipo — at 88px weight 500 in a near-black navy `#0d0f2c`. The one chromatic anchor is an indigo-blue `#3e57da` that owns every primary action: a single 8px-radius pill reading "Get started" repeated down the page. That restraint — one blue, one shape, one verb — is the trust move; it signals a product safe for a procurement committee. A secondary pink palette (`#e585d7` main, scaling from a `#fef6fb` wash to a `#26042f` aubergine) supplies decorative warmth, feature illustration, and avatar-product energy without ever competing with the CTA. Where Runway keeps its chrome silent so video can shout, Synthesia keeps its chrome bright and reassuring so the enterprise buyer feels at home: lots of white, soft elevation, a calm blue button, and the product demo doing the convincing.
- White-canvas enterprise SaaS register — single confident brand blue carrying every primary action.
- Humanist-grotesque headline discipline and tight negative tracking on a clean light surface.
- Friendly enterprise B2B polish — soft elevation, rounded cards, approachable product brochure feel.
- Basier Square humanist grotesque as the single display-and-body typeface.
- Generous whitespace and calm, product-forward marketing layout for a broad business audience.
Export
4 formats · paste-ready
Tailwind
theme.extend block for tailwind.config.js
CSS variables
:root { --bg, --text, --brand, … } you can paste anywhere
DTCG JSON
W3C Design Tokens Community Group format
Figma Variables
Importable into Figma → Variables → Import
---
name: Synthesia
tagline: A white enterprise canvas where Basier Square headlines run near-black navy and a single indigo-blue pill carries every action.
updated_at: 2026-05-29T21:43:20.397Z
published_at: 2026-05-29T21:43:20.397Z
author: webdesignhot
source_url: https://www.synthesia.io
spec: webdesignhot/0.1
quality: curated
featured: false
categories: [ai, saas]
tags: [light, sans, enterprise]
preview_swatch: ['#ffffff', '#3e57da', '#e585d7']
related: [runway-ml, openai, vercel]
description: 'Synthesia''s site is an enterprise AI-video platform that dresses like a product brochure for a Fortune 500 buyer. The canvas is pure white `#ffffff`, body copy sits in a desaturated slate `#333b52`, and headlines are typeset in **Basier Square** at 88px weight 500 in a near-black navy `#0d0f2c` — confident but never shouting. Every primary action collapses into one signature: an indigo-blue `#3e57da` pill at 8px radius reading "Get started". A secondary pink palette (`#e585d7` main, scaling `#fef6fb` → `#26042f`) supplies decorative accents and feature illustration without ever touching the call to action. The register is polished, trustworthy, video-product enterprise.'
# Canonical 8-role aliases (bg / text / brand / border / accent / muted / surface / danger).
# Maps role names to this entry's actual token names so role-aware
# downstream tools resolve `theme.background` → entry's `bg`, etc.
# Auto-generated by scripts/add-aliases.mjs — do not edit manually;
# regenerate after changing color token names.
aliases:
background: bg
foreground: text
primary: brand
primary-foreground: on-brand
accent: accent-pink
muted: text-muted
border: border
ring: brand
colors:
# Primary
bg: '#ffffff' # pure white enterprise canvas
bg-alt: '#f7f8fb' # faint cool-grey section band
bg-navy: '#0d0f2c' # inverted near-black navy band
text: '#333b52' # desaturated slate body copy
text-strong: '#0d0f2c' # near-black navy headings
text-muted: '#6b7280' # quiet grey caption / metadata
text-soft: '#9aa1b1' # whisper label / placeholder
# Brand
brand: '#3e57da' # signature indigo-blue (rgb 62,87,218)
brand-hover: '#3349c0' # darkened indigo on hover
brand-active: '#2c3ea6' # pressed indigo
brand-soft: '#eef1fd' # indigo tint surface / highlight
on-brand: '#ffffff' # white text on the indigo pill
# Accent — secondary PINK palette (decorative only, never CTA)
accent-pink: '#e585d7' # pink-500 main accent
pink-100: '#fef6fb' # faintest pink wash
pink-200: '#ffebfc' # pale pink surface
pink-300: '#ffd7f9' # light pink tint
pink-400: '#f6b2ec' # mid pink
pink-500: '#e585d7' # main pink accent
pink-600: '#a73b98' # deep magenta
pink-700: '#751b68' # plum text-safe pink
pink-800: '#26042f' # near-black aubergine
# Interactive
link: '#3e57da' # indigo links in body copy
link-hover: '#2c3ea6' # darker indigo on hover
link-visited: '#5a4bc4' # blue-violet visited
selected: '#eef1fd' # indigo-tint selection bg
disabled: '#c7ccdb' # muted disabled grey
# Neutral scale (cool blue-grey ladder)
neutral-50: '#f7f8fb'
neutral-100: '#eef0f5'
neutral-200: '#e2e5ee'
neutral-300: '#cdd2e0'
neutral-400: '#9aa1b1'
neutral-500: '#6b7280'
neutral-600: '#4c5468'
neutral-700: '#333b52'
neutral-800: '#1e2438'
neutral-900: '#0d0f2c'
# Surface & Borders
surface: '#ffffff' # default card surface (flat white)
surface-alt: '#f7f8fb' # tinted card / section band
surface-navy: '#0d0f2c' # inverted navy feature panel
surface-pink: '#fef6fb' # pink-wash accent card
border: '#e2e5ee' # default hairline divider
border-strong: '#cdd2e0' # visible input / card border
border-subtle: '#eef0f5' # faintest rule
border-brand: '#3e57da' # focused / active indigo border
# Shadow colors
shadow-ambient: 'rgba(13,15,44,0.06)'
shadow-standard: 'rgba(13,15,44,0.10)'
shadow-elevated: 'rgba(13,15,44,0.16)'
# Semantic
success: '#1f9d6b'
success-bg: '#e8f7f0'
success-text: '#0f5a3c'
warning: '#c77d12'
warning-bg: '#fbf3e2'
warning-text: '#7a4d06'
danger: '#d64545'
danger-bg: '#fbeaea'
danger-text: '#8a2424'
info: '#3e57da'
info-bg: '#eef1fd'
info-text: '#2c3ea6'
typography:
display:
family: '"Basier Square", "Basiersquare Webfont", system-ui, -apple-system, "Segoe UI", sans-serif'
weights: [500, 600, 700]
body:
family: '"Basier Square", "Basiersquare Webfont", system-ui, -apple-system, "Segoe UI", sans-serif'
weights: [400, 500, 600]
mono:
family: 'ui-monospace, SFMono-Regular, "SF Mono", Menlo, Monaco, Consolas, monospace'
weights: [400, 500]
scale:
display-hero: { size: 88, weight: 500, family: display, lineHeight: 1.0, tracking: '-0.03em' }
display-lg: { size: 56, weight: 500, family: display, lineHeight: 1.05, tracking: '-0.02em' }
h1: { size: 88, weight: 500, family: display, lineHeight: 1.0, tracking: '-0.03em' }
h2: { size: 56, weight: 500, family: display, lineHeight: 1.05, tracking: '-0.02em' }
h3: { size: 32, weight: 500, family: display, lineHeight: 1.2, tracking: '-0.012em' }
h4: { size: 24, weight: 500, family: display, lineHeight: 1.25, tracking: '-0.005em' }
h5: { size: 20, weight: 600, family: body, lineHeight: 1.3, tracking: '0' }
body-lg: { size: 18, weight: 400, family: body, lineHeight: 1.55, tracking: '0' }
body: { size: 16, weight: 400, family: body, lineHeight: 1.55, tracking: '0' }
body-sm: { size: 14, weight: 400, family: body, lineHeight: 1.5, tracking: '0' }
lead: { size: 20, weight: 400, family: body, lineHeight: 1.5, tracking: '0' }
label: { size: 13, weight: 500, family: body, lineHeight: 1.4, tracking: '0' }
caption: { size: 12, weight: 500, family: body, lineHeight: 1.4, tracking: '0.02em' }
overline: { size: 12, weight: 600, family: body, lineHeight: 1.3, tracking: '0.08em' }
button: { size: 16, weight: 500, family: body, lineHeight: 1.0, tracking: '0' }
nav-link: { size: 15, weight: 500, family: body, lineHeight: 1.0, tracking: '0' }
code: { size: 14, weight: 400, family: mono, lineHeight: 1.5, tracking: '0' }
radius:
micro: 2
sm: 4
md: 8
lg: 12
xl: 16
xxl: 24
pill: 9999
spacing:
base: 4
scale: [0, 4, 8, 12, 16, 24, 32, 48, 64, 96, 128]
layout:
page-width: 1280
prose-width: 720
header-height: 64
shadows:
ambient: 'rgba(13,15,44,0.06) 0 1px 2px'
standard: 'rgba(13,15,44,0.10) 0 4px 16px -2px'
elevated: 'rgba(13,15,44,0.16) 0 16px 40px -8px'
brand-glow: 'rgba(62,87,218,0.24) 0 8px 24px -6px'
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
ease-out: 'cubic-bezier(0, 0, 0.2, 1)'
duration-fast: 150
duration-standard: 240
duration-slow: 320
reduced-motion: 'respects prefers-reduced-motion: reduce — autoplay video freezes to poster, transitions degrade to opacity'
breakpoints:
mobile: 640
tablet: 1024
desktop: 1280
wide: 1536
accessibility:
contrast-text-on-bg: 11.12 # slate #333b52 on #ffffff, AAA
contrast-heading-on-bg: 18.72 # navy #0d0f2c on #ffffff, AAA
contrast-white-on-brand: 5.87 # #ffffff on indigo #3e57da, AA (AAA large)
contrast-brand-on-bg: 5.87 # indigo #3e57da on #ffffff, AA (AAA large)
contrast-pink700-on-bg: 9.94 # plum #751b68 on #ffffff, AAA
focus-ring: '3px solid rgba(62,87,218,0.45) with 2px offset'
focus-ring-offset-color: '#ffffff'
reduced-motion-honored: true
keyboard-nav: 'full tab traversal; ESC closes modal/menu; arrow keys move within mega-menu columns'
components:
button-primary:
bg: '#3e57da'
text: '#ffffff'
border: 'none'
radius: 8
padding: '12px 20px'
font: 'body 16/1.0 weight 500'
hover: 'bg #3349c0'
active: 'bg #2c3ea6'
focus: '3px ring rgba(62,87,218,0.45) + 2px offset'
button-secondary:
bg: '#ffffff'
text: '#0d0f2c'
border: '1px solid #cdd2e0'
radius: 10
padding: '12px 20px'
font: 'body 16/1.0 weight 500'
hover: 'border #0d0f2c, bg #f7f8fb'
active: 'bg #eef0f5'
button-ghost:
bg: 'transparent'
text: '#3e57da'
border: 'none'
radius: 8
padding: '12px 16px'
font: 'body 16/1.0 weight 500'
hover: 'bg #eef1fd'
button-navy:
bg: '#0d0f2c'
text: '#ffffff'
border: 'none'
radius: 8
padding: '12px 20px'
font: 'body 16/1.0 weight 500'
hover: 'bg #1e2438'
card:
bg: '#ffffff'
border: '1px solid #e2e5ee'
radius: 16
padding: '24px'
shadow: 'standard'
hover: 'shadow elevated, translateY -2px'
card-pink:
bg: '#fef6fb'
border: '1px solid #ffd7f9'
radius: 16
padding: '24px'
shadow: 'none'
input:
bg: '#ffffff'
text: '#333b52'
placeholder: '#9aa1b1'
border: '1px solid #cdd2e0'
radius: 8
padding: '10px 14px'
font: 'body 16/1.5 weight 400'
focus: 'border #3e57da, 3px ring rgba(62,87,218,0.18)'
badge:
bg: '#eef1fd'
text: '#2c3ea6'
border: 'none'
radius: 9999
padding: '4px 12px'
font: 'body 13/1.4 weight 500'
badge-pink:
bg: '#ffebfc'
text: '#751b68'
border: 'none'
radius: 9999
padding: '4px 12px'
font: 'body 13/1.4 weight 500'
lineage:
summary: |
Synthesia reads like an enterprise SaaS brochure that learned the
discipline of a video product. The canvas is pure white `#ffffff`,
body copy a desaturated slate `#333b52`, and headlines run in
**Basier Square** — a humanist grotesque from French foundry
Fontsmith/atipo — at 88px weight 500 in a near-black navy `#0d0f2c`.
The one chromatic anchor is an indigo-blue `#3e57da` that owns every
primary action: a single 8px-radius pill reading "Get started"
repeated down the page. That restraint — one blue, one shape, one
verb — is the trust move; it signals a product safe for a procurement
committee. A secondary pink palette (`#e585d7` main, scaling from a
`#fef6fb` wash to a `#26042f` aubergine) supplies decorative warmth,
feature illustration, and avatar-product energy without ever
competing with the CTA. Where Runway keeps its chrome silent so video
can shout, Synthesia keeps its chrome bright and reassuring so the
enterprise buyer feels at home: lots of white, soft elevation, a calm
blue button, and the product demo doing the convincing.
influences:
- name: Stripe
role: White-canvas enterprise SaaS register — single confident brand blue carrying every primary action.
url: https://stripe.com
- name: Linear
role: Humanist-grotesque headline discipline and tight negative tracking on a clean light surface.
url: https://linear.app
- name: Intercom
role: Friendly enterprise B2B polish — soft elevation, rounded cards, approachable product brochure feel.
url: https://intercom.com
- name: Atipo Foundry
role: Basier Square humanist grotesque as the single display-and-body typeface.
url: https://www.atipofoundry.com
- name: Notion
role: Generous whitespace and calm, product-forward marketing layout for a broad business audience.
url: https://notion.so
dark-mode: light-only # Synthesia ships a light-only marketing surface; navy bands are inversions, not a theme
---
## 1. Visual Theme & Atmosphere
Synthesia is an enterprise AI-video platform that dresses like a product brochure built for a Fortune 500 procurement committee. The canvas is pure white `#ffffff` — no off-white, no warm paper, just clean product-page white. Body copy sits in a desaturated slate `#333b52`, a blue-leaning grey that reads calm and trustworthy rather than stark. Headlines run in **Basier Square** at a confident 88px, weight 500, in a near-black navy `#0d0f2c`. The headline weight is the tell: 500, not 700. Synthesia never shouts. It states its case in a measured, well-spaced voice and lets the product demo do the persuading.
The single chromatic anchor is an indigo-blue `#3e57da` (rgb 62, 87, 218). It owns every primary action on the page: a small 8px-radius pill reading "Get started", repeated from the nav through the hero down to the footer. That discipline — one blue, one shape, one verb — is the brand's trust signature. A buyer scanning the page never has to wonder where the action is; it is always the indigo pill, always the same words. The white secondary button (10px radius, navy text) sits beside it for the lower-commitment path ("Book a demo", "Watch video").
Beneath the chrome runs a secondary pink palette — `#e585d7` as the main accent, scaling from a faint `#fef6fb` wash through `#ffebfc` and `#ffd7f9` tints up to a deep `#751b68` plum and a near-black `#26042f` aubergine. Pink is the brand's warmth: it tints feature illustrations, avatar-product imagery, accent cards, and decorative gradients. Crucially, pink never touches a primary CTA. The indigo carries action; the pink carries personality. Keeping those two jobs separate is what lets the page feel both enterprise-serious and product-friendly at once.
The sensory register is bright, polished, and reassuring — a well-lit demo studio rather than a brutalist gallery. Soft `rgba(13,15,44,...)` navy-tinted shadows lift cards a few pixels off the white ground. Corners are generously rounded (16px cards, 8px buttons). Whitespace is abundant. Where Runway keeps its chrome silent so generated video can dominate, Synthesia keeps its chrome bright and legible so the enterprise buyer feels at home, then drops a product video into the frame to close.
**Key Characteristics**
- Pure white `#ffffff` enterprise canvas — clean, bright, product-page white
- Basier Square humanist grotesque carries both display and body
- Headlines at 88px weight **500** in near-black navy `#0d0f2c` — confident, never shouting
- Body in desaturated slate `#333b52` — calm, trustworthy, blue-leaning grey
- One indigo-blue `#3e57da` pill (8px radius) owns every primary action
- Secondary white button at 10px radius for lower-commitment paths
- Secondary pink palette (`#e585d7`) for warmth, illustration, accents — never CTA
- Soft navy-tinted elevation; generously rounded 16px cards
- Abundant whitespace; product-brochure rhythm
- Occasional inverted navy `#0d0f2c` bands for emphasis sections
## 2. Color Palette & Roles
### Canvas / Primary
- **bg** (`#ffffff`): pure white enterprise canvas — the default ground everywhere
- **bg-alt** (`#f7f8fb`): faint cool-grey band to separate sections without a hard rule
- **bg-navy** (`#0d0f2c`): inverted near-black navy band for emphasis / footer / feature spotlight
- **text** (`#333b52`): desaturated slate body copy — calm, blue-leaning, the default reading colour
- **text-strong** (`#0d0f2c`): near-black navy for all headings and high-emphasis copy
- **text-muted** (`#6b7280`): quiet grey for captions, metadata, secondary labels
- **text-soft** (`#9aa1b1`): whisper grey for placeholders and disabled-adjacent labels
### Brand
- **brand** (`#3e57da`): the signature indigo-blue — every primary CTA, every link, the focus ring
- **brand-hover** (`#3349c0`): darkened indigo on hover
- **brand-active** (`#2c3ea6`): pressed indigo
- **brand-soft** (`#eef1fd`): pale indigo tint for highlight surfaces, badges, selection
- **on-brand** (`#ffffff`): white text sitting on the indigo pill
### Accent — Pink (decorative only)
- **accent-pink / pink-500** (`#e585d7`): the main pink accent — illustration, gradient, avatar energy
- **pink-100** (`#fef6fb`): faintest pink wash — accent card background
- **pink-200** (`#ffebfc`): pale pink surface
- **pink-300** (`#ffd7f9`): light pink tint — card border on pink cards
- **pink-400** (`#f6b2ec`): mid pink — illustration midtone
- **pink-600** (`#a73b98`): deep magenta — accent text on light pink
- **pink-700** (`#751b68`): plum — text-safe pink, 9.94:1 on white
- **pink-800** (`#26042f`): near-black aubergine — deepest pink for high-contrast text on pink wash
The pink set is purely decorative and brand-warmth. It never appears on a primary call to action — that job belongs to the indigo exclusively. The separation of duties (indigo = action, pink = personality) is structural.
### Borders
- **border** (`#e2e5ee`): default hairline divider between cards and sections
- **border-strong** (`#cdd2e0`): visible border on inputs and secondary buttons
- **border-subtle** (`#eef0f5`): faintest rule, for nested dividers
- **border-brand** (`#3e57da`): indigo border on focused inputs / active states
### Surface
- **surface** (`#ffffff`): default flat-white card surface
- **surface-alt** (`#f7f8fb`): tinted card or section band
- **surface-navy** (`#0d0f2c`): inverted navy feature panel (white text inside)
- **surface-pink** (`#fef6fb`): pink-wash accent card
### Shadow
- **shadow-ambient** (`rgba(13,15,44,0.06)`): the base navy-tinted lift on resting cards
- **shadow-standard** (`rgba(13,15,44,0.10)`): default card elevation
- **shadow-elevated** (`rgba(13,15,44,0.16)`): hover / modal lift
- **brand-glow** (`rgba(62,87,218,0.24)`): optional soft indigo glow under a featured CTA
Shadows are tinted with the navy `#0d0f2c` rather than pure black — the lift reads soft and cool, in keeping with the calm enterprise register.
### Semantic
- **success** (`#1f9d6b`): teal-green — confirmations, render-complete
- **warning** (`#c77d12`): amber — usage limits, billing nudges
- **danger** (`#d64545`): muted red — destructive in-product actions only, never marketing
- **info** (`#3e57da`): reuses the brand indigo for informational banners
## 3. Typography Rules
### Font Family
- **Display & Body**: `"Basier Square", "Basiersquare Webfont", system-ui, -apple-system, "Segoe UI", sans-serif` — a humanist grotesque from atipo foundry. Display weights 500/600/700; body weights 400/500/600. Basier Square carries the entire type system — there is no second sans, no serif.
- **Mono**: `ui-monospace, SFMono-Regular, "SF Mono", Menlo, Monaco, Consolas, monospace` — weights 400/500. Reserved for code samples, API snippets, and technical IDs.
### Hierarchy
| Role | Font | Size | Weight | Line H | Tracking | Notes |
|---------------|--------------|------|--------|--------|-----------|-------|
| display-hero | Basier Square| 88 | 500 | 1.0 | -0.03em | hero headline — the canonical Synthesia head |
| display-lg | Basier Square| 56 | 500 | 1.05 | -0.02em | major section opener |
| h1 | Basier Square| 88 | 500 | 1.0 | -0.03em | page title (= hero) |
| h2 | Basier Square| 56 | 500 | 1.05 | -0.02em | feature section head |
| h3 | Basier Square| 32 | 500 | 1.2 | -0.012em | sub-section / card title |
| h4 | Basier Square| 24 | 500 | 1.25 | -0.005em | feature head |
| h5 | Basier Square| 20 | 600 | 1.3 | 0 | inline group label |
| lead | Basier Square| 20 | 400 | 1.5 | 0 | hero supporting paragraph |
| body-lg | Basier Square| 18 | 400 | 1.55 | 0 | intro / large body |
| body | Basier Square| 16 | 400 | 1.55 | 0 | default body |
| body-sm | Basier Square| 14 | 400 | 1.5 | 0 | secondary body / footnote |
| label | Basier Square| 13 | 500 | 1.4 | 0 | form labels, UI labels |
| caption | Basier Square| 12 | 500 | 1.4 | 0.02em | image / metric captions |
| overline | Basier Square| 12 | 600 | 1.3 | 0.08em | section eyebrow, uppercase |
| button | Basier Square| 16 | 500 | 1.0 | 0 | CTA label |
| nav-link | Basier Square| 15 | 500 | 1.0 | 0 | top-nav links |
| code | mono | 14 | 400 | 1.5 | 0 | inline code / API snippet |
### Principles
- **Single-family discipline**: Basier Square carries display and body. Weight, size, and colour do all the hierarchical work — no second face is introduced.
- **Weight 500 is the headline weight**: the canonical hero runs at weight 500, not 700. Confidence comes from size (88px) and tracking (`-0.03em`), not from heaviness. Reserve 600/700 for the rare moment that genuinely needs it.
- **Tighten as size grows**: tracking runs `-0.03em` at 88px, `-0.02em` at 56px, easing to `0` by the time you reach body sizes. Big heads pull tight; reading copy stays neutral.
- **Generous body line-height**: body sits at 1.55 — airy, calm, easy to scan. This is a reading surface, not a dense data table.
- **Navy for headings, slate for body**: every heading is near-black navy `#0d0f2c`; every paragraph is slate `#333b52`. The two-tone contrast gives the page a quiet vertical rhythm.
- **Overline eyebrows**: small section eyebrows use the `overline` style — 12px weight 600, `0.08em` tracking, often uppercase — to introduce a section above its h2.
- **No italics for emphasis**: emphasis is structural (weight, the navy/slate split, the indigo of a link), not italicised.
## 4. Component Stylings
### Buttons
**button-primary** — the signature indigo pill (the only thing that should ever look like the main action)
- Background: `#3e57da`
- Text: `#ffffff`, Basier Square 16/1.0 weight 500
- Border: none
- Radius: **8px**
- Padding: `12px 20px`
- Hover: bg `#3349c0`
- Active: bg `#2c3ea6`
- Focus: 3px `rgba(62,87,218,0.45)` ring + 2px offset
- Use: "Get started", "Get a demo" — the primary action everywhere
**button-secondary** — the white companion
- Background: `#ffffff`
- Text: `#0d0f2c`, 16/1.0 weight 500
- Border: `1px solid #cdd2e0`
- Radius: **10px**
- Padding: `12px 20px`
- Hover: border darkens to `#0d0f2c`, bg `#f7f8fb`
- Active: bg `#eef0f5`
- Use: "Book a demo", "Watch video" — the lower-commitment path beside the indigo pill
**button-ghost** — the bare link-button
- Background: transparent
- Text: `#3e57da`, 16/1.0 weight 500
- Border: none
- Radius: 8px
- Padding: `12px 16px`
- Hover: bg `#eef1fd` (indigo tint)
- Use: tertiary actions, "Learn more", in-card secondary
**button-navy** — the inverted CTA on light bands
- Background: `#0d0f2c`
- Text: `#ffffff`, 16/1.0 weight 500
- Border: none
- Radius: 8px
- Padding: `12px 20px`
- Hover: bg `#1e2438`
- Use: high-contrast CTA when the indigo would clash with a coloured illustration behind it
### Cards
**Default card** (feature, pricing, logo grid):
- Background: `#ffffff`
- Border: `1px solid #e2e5ee`
- Radius: **16px**
- Padding: `24px`
- Shadow: `standard` (`rgba(13,15,44,0.10) 0 4px 16px -2px`)
- Hover: shadow lifts to `elevated`, card translates up 2px
**Pink accent card** (feature highlight, testimonial):
- Background: `#fef6fb`
- Border: `1px solid #ffd7f9`
- Radius: 16px
- Padding: `24px`
- Shadow: none — the pink wash provides the separation
- Use: warmth moments — a quote, a stat, an avatar showcase
**Navy panel** (spotlight, CTA band):
- Background: `#0d0f2c`
- Text: white headings, `#cdd2e0` body
- Radius: 24px (or full-bleed)
- Use: a single emphasis section that inverts the page
### Badges / Tags / Pills
**Indigo badge** (default):
- Background: `#eef1fd`
- Text: `#2c3ea6`, 13/1.4 weight 500
- Radius: 9999 (pill)
- Padding: `4px 12px`
- Use: "New", "Enterprise", feature tags
**Pink badge** (accent):
- Background: `#ffebfc`
- Text: `#751b68`, 13/1.4 weight 500
- Radius: 9999
- Padding: `4px 12px`
- Use: decorative category chips, "Popular"
### Inputs / Forms
**Text input**:
- Background: `#ffffff`
- Text: `#333b52`, 16/1.5
- Placeholder: `#9aa1b1`
- Border: `1px solid #cdd2e0`
- Radius: 8px
- Padding: `10px 14px`
- Focus: border `#3e57da`, 3px `rgba(62,87,218,0.18)` ring
- Error: border `#d64545`, helper text `#8a2424`
**Label**: 13/1.4 weight 500 in `#333b52`, sits above the field with 6px gap.
### Navigation
- Top bar: 64px tall, white `#ffffff`, no border at rest; a 1px `#e2e5ee` rule and faint shadow appear on scroll
- Wordmark: hard-left, navy `#0d0f2c`
- Link list: centre or left-of-CTA, nav-link 15/1.0 weight 500 in `#333b52`, hover to `#0d0f2c`
- Mega-menu: products/solutions expand into a multi-column white panel with `standard` shadow; arrow keys move between columns
- Right cluster: a white secondary button ("Book a demo") beside the indigo "Get started" pill
- Mobile: links collapse into a hamburger sheet; the indigo pill stays pinned
## 5. Layout Principles
### Spacing System
Base 4px. Scale: `0, 4, 8, 12, 16, 24, 32, 48, 64, 96, 128`. Section vertical padding lands at 96 or 128. Component internal padding lives in the 16–24 range; card padding is 24. The system is regular and predictable — no asymmetric drama. Enterprise buyers read predictability as reliability.
### Grid & Container
- Page max width: **1280px**, centred with comfortable gutters
- Prose max width: **720px** for long-form reading
- Hero: split layout — copy column left (~540px), product video/illustration right — or centred copy above a full-width product still
- Feature grids: 3-column above desktop, 24px gutters, collapsing to 2 then 1
- Logo / social-proof strips: full-width single rows of customer marks
### Whitespace Philosophy
Whitespace is abundant and deliberate. The page breathes — generous 96–128px section padding, lots of air around the hero headline, plenty of margin around cards. This openness is the enterprise trust signal: the page never feels cramped or hard-selling. The eye is guided, not crowded.
### Section Cadence
A typical scroll: white hero with split copy/video → white logo proof strip → alternating white / `#f7f8fb` feature bands → one inverted `#0d0f2c` navy spotlight (or pink accent band) for emphasis → pricing on white → a final navy or indigo CTA band → footer. The `#f7f8fb` band is the workhorse separator; the navy/pink moments are the rare emphasis beats.
## 6. Shapes & Radius Scale
| Tier | px | Use |
|-------------|------|-----|
| Micro | 2 | tiny inline chips, checkbox corners |
| Small | 4 | nested tags, small controls |
| Medium | 8 | **primary indigo button**, inputs, ghost buttons |
| Large | 12 | minor cards, dropdown panels |
| XL | 16 | default cards, feature tiles |
| XXL | 24 | navy spotlight panels, large hero containers |
| Pill | 9999 | badges, tags, avatar chips |
Note the **two button radii**: the primary indigo pill is **8px**, while the secondary white button is **10px** — a small, deliberate live-token difference. Cards round generously at 16px; emphasis panels go to 24px. Badges and tags are full pills. The overall feel is soft and approachable without tipping into playful.
## 7. Depth & Elevation
| Level | Treatment | Use |
|-------|-----------|-----|
| 0 | Flat, no shadow | bg, section bands, navy panels |
| 1 | `ambient` `rgba(13,15,44,0.06) 0 1px 2px` | resting low cards, input chrome |
| 2 | `standard` `rgba(13,15,44,0.10) 0 4px 16px -2px` | default cards, dropdowns |
| 3 | `elevated` `rgba(13,15,44,0.16) 0 16px 40px -8px` | card hover, modals, mega-menu |
| 4 | `brand-glow` `rgba(62,87,218,0.24) 0 8px 24px -6px` | a single featured indigo CTA |
### Shadow Philosophy
Elevation is soft, cool, and navy-tinted — shadows use `rgba(13,15,44,...)` rather than pure black, so the lift reads gentle against the white ground rather than harsh. Cards rest at a subtle standard shadow and lift to `elevated` on hover with a 2px upward translate. The optional `brand-glow` is reserved for one hero CTA at most — a faint indigo halo that draws the eye without breaking the calm. Navy spotlight panels carry no shadow; the colour inversion is their depth.
## 8. Interaction & Motion
### Easing
- `ease-standard` `cubic-bezier(0.4, 0, 0.2, 1)` — default for most transitions
- `ease-emphasized` `cubic-bezier(0.2, 0, 0, 1)` — entrances, reveals, modal opens
- `ease-out` `cubic-bezier(0, 0, 0.2, 1)` — exits and dismissals
### Durations
- `duration-fast` **150ms** — focus rings, hover colour shifts
- `duration-standard` **240ms** — button states, card hover lift
- `duration-slow` **320ms** — modal / mega-menu reveals, section fade-ups
### Per-Component Micro-States
- **Primary button hover**: bg shifts `#3e57da` → `#3349c0` over 150ms `ease-standard`; no scale, no bounce — calm and immediate
- **Secondary button hover**: border darkens to `#0d0f2c`, bg tints to `#f7f8fb` over 150ms
- **Card hover**: shadow lifts `standard` → `elevated` and the card translates up 2px over 240ms `ease-standard`
- **Link hover**: indigo `#3e57da` deepens to `#2c3ea6`; an underline may grow from 0 over 150ms
- **Mega-menu**: opens with a 320ms `ease-emphasized` fade-up + 8px translate
- **Product video**: autoplays muted in the hero, loops, with a soft crossfade between scenes
### Page Transitions
Section content fades up via `IntersectionObserver` — opacity 0→1 with a 12px translate-y over 320ms `ease-emphasized`, lightly staggered across a row of cards. The hero product video autoplays and loops on first paint.
### Reduced Motion
Respects `prefers-reduced-motion: reduce`. Autoplay video freezes to a poster still. Fade-up reveals collapse to instant or opacity-only. Hover translates are dropped; colour-only state changes remain. Focus rings are unaffected — they are functional, not decorative.
## 9. Accessibility & A11y
### Contrast Pairs (computed from live tokens)
- Slate `#333b52` on white `#ffffff` (body): **11.12:1** — AAA
- Navy `#0d0f2c` on white `#ffffff` (headings): **18.72:1** — AAA
- White on indigo `#3e57da` (primary button): **5.87:1** — AA at all sizes, AAA at large
- Indigo `#3e57da` on white (links): **5.87:1** — AA at body sizes
- Plum `#751b68` on white (pink-700 text): **9.94:1** — AAA
- Aubergine `#26042f` on pink-200 `#ffebfc` (text on pink wash): **16.25:1** — AAA
Note the failure to avoid: navy `#0d0f2c` text on the indigo `#3e57da` button is only **3.19:1** — never put navy text on the indigo pill. The pill always carries **white** text. Likewise, the pink-500 `#e585d7` (2.42:1 on white) is decorative only and must never carry text — use `#751b68` or `#26042f` for any pink-on-light text.
### Focus Indicators
- 3px `rgba(62,87,218,0.45)` indigo ring with 2px offset on white surfaces
- Inputs add an inner 3px `rgba(62,87,218,0.18)` halo plus a solid `#3e57da` border on focus
- Never removed; `:focus-visible` only so mouse clicks stay clean
### ARIA Patterns
- **Menu / menubar**: top-nav mega-menu uses `role="menu"` with `role="menuitem"` children; arrow keys move within a column, left/right between columns
- **Dialog**: demo-request and video modals use `role="dialog"` `aria-modal="true"` with `aria-labelledby`
- **Tablist**: pricing toggles (monthly/annual) use `role="tablist"`
- **Status**: form submit and video-render states use `role="status"` `aria-live="polite"`
### Keyboard Navigation
- Strict tab order following visual flow
- ESC closes mega-menu, modal, and mobile sheet
- Enter / Space activate buttons and menu items
- Arrow keys traverse mega-menu columns and pricing tabs
### Screen Reader Hints
- Hero product video carries a descriptive `aria-label`; decorative B-roll uses `aria-hidden="true"`
- Icon-only buttons require `aria-label`
- Pink decorative illustration is `aria-hidden`; it carries no information
- Form fields are programmatically associated with their labels via `for`/`id`
### Reduced Motion
Autoplay video freezes to a poster; fade-ups become instant; hover translates drop. Functional motion (focus, modal open) is preserved but minimised.
## 10. Responsive Behavior
| Breakpoint | px | Behavior |
|------------|-----------|----------|
| mobile | 0–639 | single column, hamburger nav, 16px gutters; hero headline drops to ~40px |
| tablet | 640–1023 | 2-column feature grids, condensed nav, headline ~56px |
| desktop | 1024–1279 | 3-column grids, full nav with mega-menu, headline ~72px |
| wide | 1280+ | 1280 max container, full split hero, headline up to 88px |
### Touch Targets
44×44px minimum on mobile. The indigo pill and white secondary button keep their height (~44px) and gain horizontal padding on touch surfaces. Nav links expand their tap zone on the mobile sheet.
### Collapsing Strategy
- **Nav**: full link list + mega-menu above 1024; hamburger sheet below, with the indigo "Get started" pill pinned
- **Hero**: split copy/video above 1024; stacks to copy-over-video below, headline scaling down
- **Headline tracking**: held tight (`-0.03em`) at large sizes; relaxed toward `-0.01em` on mobile to avoid character collision at smaller sizes
- **Feature grids**: 3 → 2 → 1 column
- **Pricing table**: horizontal columns above 1024; stacked card-per-plan below
### Image Behavior
Product stills and demo video serve at native aspect ratio; `loading="lazy"` below the fold, `srcset` for retina, `<video>` `preload="metadata"`. Pink decorative illustrations scale fluidly and are `aria-hidden`.
## 11. Content & Voice
### Tone
Confident, plain-spoken, enterprise-reassuring. Synthesia writes like a product team that knows its buyer is a business, not a hobbyist. Sentences are clear and benefit-led without hype. The voice is warm but professional — friendly enough to feel approachable, measured enough to pass a procurement review. "The #1 AI video platform for business." is the canonical Synthesia line: a claim, stated plainly, no exclamation.
### Microcopy Patterns
- **Buttons**: "Get started", "Book a demo", "Watch video", "Get a demo" — single clear actions
- **Errors**: "Something went wrong. Please try again." — polite, recoverable
- **Success**: "Your video is ready." — plain confirmation
- **Loading**: "Generating your video…" — present participle, ellipsis
### Empty States
- No items: "Nothing here yet. Create your first video to get started." — guides toward the action
- Search empty: "No results. Try a different search." — offers a recovery path
### CTA Verb Conventions
- "Get started" (the single dominant primary verb, repeated for consistency)
- "Book a demo" / "Get a demo" (the enterprise secondary path)
- "Watch video" (product proof)
- "Learn more" (tertiary, ghost button)
The voice's signature is **consistency over cleverness**: the same primary verb, the same indigo pill, the same calm claim repeated down the page. Enterprise buyers reward predictability; Synthesia delivers it.
## 12. Dark Mode & Theming
Synthesia ships a **light-only** marketing surface. The default and only theme is the white `#ffffff` canvas with navy headings and slate body.
The inverted navy bands (`#0d0f2c` with white text) are **not** a dark mode — they are emphasis sections inside a light layout, the way a brochure prints one spread on dark stock for contrast. A page commonly contains a white hero, white feature bands, one navy spotlight, and a white footer. No `prefers-color-scheme: dark` override is applied to the marketing site; the white canvas holds across OS preferences.
(The in-product application may offer its own theming; this entry documents the marketing surface, which is light by design.)
## 13. Lineage & Influences
Synthesia's marketing surface inherits from the modern enterprise-SaaS tradition, filtered through a video-product sensibility.
**White-canvas enterprise SaaS** — Stripe, Notion, Intercom. The pure-white ground, the single confident brand colour owning every CTA, the generous whitespace, the soft elevation, and the calm benefit-led copy all trace to this lineage. Synthesia's discipline of "one blue, one pill, one verb" is the Stripe move applied to a video product: reduce decision friction for a business buyer by making the action unmistakable.
**Humanist-grotesque headline discipline** — Linear, atipo's Basier Square. The choice of a single humanist grotesque for both display and body, the weight-500 (not bold) headlines, and the tight negative tracking on large heads borrow the clean-light-surface register that Linear popularised — but Synthesia keeps it warmer and more approachable, trading Linear's precision-cool for enterprise-friendly polish.
What Synthesia rejects: the dark research canvas (Runway, Anthropic), the brutalist hard edge, the gradient-heavy hero, and any reliance on a second brand colour for action. The pink palette is deliberately fenced off to decoration so the indigo can stay the unambiguous signal.
**Named influences:**
- Stripe — `https://stripe.com` — white-canvas enterprise SaaS, single brand colour on every CTA
- Linear — `https://linear.app` — humanist-grotesque headlines, tight tracking on a light surface
- Intercom — `https://intercom.com` — friendly B2B polish, rounded cards, soft elevation
- atipo foundry — `https://www.atipofoundry.com` — Basier Square as the single typeface
- Notion — `https://notion.so` — generous whitespace, calm product-forward marketing
## 14. Do's and Don'ts
### Do
- Keep the canvas pure white `#ffffff` — bright product-page white, not off-white or warm paper
- Make the indigo `#3e57da` pill the single primary action, repeated consistently down the page
- Use **white text** on the indigo pill — always (navy text fails contrast)
- Set headings in near-black navy `#0d0f2c` and body in slate `#333b52` — the two-tone split is the rhythm
- Keep headlines at weight **500** — confidence from size and tracking, not heaviness
- Use 8px radius on the primary indigo button, 10px on the white secondary — the live-token difference is intentional
- Round cards generously at 16px; reserve 24px for navy spotlight panels
- Use the pink palette for warmth, illustration, and accent cards — decorative only
- Use text-safe pinks (`#751b68`, `#26042f`) whenever pink carries text; never `#e585d7`
- Keep elevation soft and navy-tinted (`rgba(13,15,44,...)`)
- Use abundant 96–128px section padding — the openness is the trust signal
- Keep CTA copy consistent ("Get started") rather than clever and varied
### Don't
- Put navy `#0d0f2c` text on the indigo pill — it fails contrast (3.19:1); use white
- Use the pink `#e585d7` on a primary CTA — action belongs to indigo only
- Use pink-500 `#e585d7` as a text colour on white — 2.42:1 fails
- Set headlines in 700 by default — Basier Square at 500 with tight tracking is the voice
- Introduce a second action colour — one blue, one shape, one verb
- Use a warm off-white or paper ground — Synthesia is clean white
- Use harsh pure-black shadows — depth is soft and navy-tinted
- Cram sections together — the whitespace is part of the enterprise register
- Mix Basier Square with a second sans face
- Add exclamation-heavy hype copy — the voice is a calm plain claim
- Animate buttons with bounce or scale — state changes are calm colour shifts
- Treat the navy bands as a dark theme — they are emphasis inversions inside a light layout
## 15. Agent Prompt Guide
### Quick Color Reference
```
bg: #ffffff (pure white canvas)
bg-alt: #f7f8fb (faint cool-grey band)
bg-navy: #0d0f2c (inverted navy spotlight)
text: #333b52 (slate body)
heading: #0d0f2c (near-black navy)
brand: #3e57da (indigo — every primary CTA + links)
brand-hover: #3349c0
brand-soft: #eef1fd (indigo tint surface)
on-brand: #ffffff (white text on the pill)
accent-pink: #e585d7 (decorative only, never CTA, never text)
pink-text: #751b68 (text-safe plum on light)
border: #e2e5ee (hairline)
```
### Example Component Prompts
1. **"Create a hero on white `#ffffff` with a split layout: left column ~540px with a Basier Square headline at 88px weight 500 line-height 1.0 tracking `-0.03em` in navy `#0d0f2c` reading 'The #1 AI video platform for business.', a 20px slate `#333b52` supporting line, and a button row — an indigo `#3e57da` pill 'Get started' (8px radius, white text) beside a white secondary button 'Book a demo' (10px radius, `1px #cdd2e0` border, navy text). Right column holds a looping muted product video."**
2. **"Design a feature card on white at 16px radius with a `1px #e2e5ee` border and a soft navy-tinted `standard` shadow: Basier Square h3 at 32/500/`-0.012em` in navy `#0d0f2c`, body in slate `#333b52` 16/1.55, and an indigo `#eef1fd` pill badge reading 'Enterprise'. On hover, lift the shadow to `elevated` and translate up 2px."**
3. **"Build a 3-column feature grid on a `#f7f8fb` band, 24px gutters, each tile a white 16px-radius card with an icon, an h4 at 24/500 in navy, and slate body — collapsing to 2 then 1 column below tablet."**
4. **"Compose a navy spotlight band: full-width `#0d0f2c` panel at 24px radius, white Basier Square h2 at 56/500/`-0.02em`, `#cdd2e0` supporting copy, and an indigo `#3e57da` 'Get started' pill (white text, 8px radius) centred beneath."**
5. **"Make a pink accent testimonial card: `#fef6fb` background, `1px #ffd7f9` border, 16px radius, no shadow, a quote in slate `#333b52` 18/1.55, and an attribution in plum `#751b68` 13/500 — pink for warmth, never for the action."**
6. **"Design a top nav on white at 64px tall: navy wordmark hard-left, nav links 15/500 in slate `#333b52` (hover to navy), and a right cluster with a white 'Book a demo' button beside an indigo 'Get started' pill. No border at rest; a `1px #e2e5ee` rule and faint shadow appear on scroll."**
### Iteration Guide
1. **One blue owns the action**: if there are two coloured buttons competing, demote one to the white secondary or the ghost. Only the indigo pill should read as the primary CTA.
2. **White text on the pill, always**: if you see navy text on indigo, fix it — that pairing fails contrast. The pill is `#3e57da` + `#ffffff`.
3. **Drop headline weight to 500**: if a headline looks heavy or shouty, pull it from 700 to 500 and tighten tracking instead. Confidence is in size, not bold.
4. **Fence the pink to decoration**: if pink has crept onto a button or into body text, move it back to illustration, accent cards, and badges. Action is indigo; text-on-light pink is `#751b68`.
5. **Split the two tones**: headings should be navy `#0d0f2c`, body slate `#333b52`. If everything is one colour, the vertical rhythm flattens.
6. **Add air**: if a section feels cramped, increase section padding toward 96–128px. The openness is the enterprise trust signal.
7. **Soften, don't harden, the shadows**: use navy-tinted `rgba(13,15,44,...)` lifts, not pure-black drops. Cards rest soft and lift gently.
8. **Keep the CTA verb consistent**: if buttons vary ("Try now", "Sign up", "Get going"), unify to "Get started" — repetition reads as reliability to a business buyer.
1. Visual Theme & Atmosphere
Synthesia is an enterprise AI-video platform that dresses like a product brochure built for a Fortune 500 procurement committee. The canvas is pure white #ffffff — no off-white, no warm paper, just clean product-page white. Body copy sits in a desaturated slate #333b52, a blue-leaning grey that reads calm and trustworthy rather than stark. Headlines run in Basier Square at a confident 88px, weight 500, in a near-black navy #0d0f2c. The headline weight is the tell: 500, not 700. Synthesia never shouts. It states its case in a measured, well-spaced voice and lets the product demo do the persuading.
The single chromatic anchor is an indigo-blue #3e57da (rgb 62, 87, 218). It owns every primary action on the page: a small 8px-radius pill reading “Get started”, repeated from the nav through the hero down to the footer. That discipline — one blue, one shape, one verb — is the brand’s trust signature. A buyer scanning the page never has to wonder where the action is; it is always the indigo pill, always the same words. The white secondary button (10px radius, navy text) sits beside it for the lower-commitment path (“Book a demo”, “Watch video”).
Beneath the chrome runs a secondary pink palette — #e585d7 as the main accent, scaling from a faint #fef6fb wash through #ffebfc and #ffd7f9 tints up to a deep #751b68 plum and a near-black #26042f aubergine. Pink is the brand’s warmth: it tints feature illustrations, avatar-product imagery, accent cards, and decorative gradients. Crucially, pink never touches a primary CTA. The indigo carries action; the pink carries personality. Keeping those two jobs separate is what lets the page feel both enterprise-serious and product-friendly at once.
The sensory register is bright, polished, and reassuring — a well-lit demo studio rather than a brutalist gallery. Soft rgba(13,15,44,...) navy-tinted shadows lift cards a few pixels off the white ground. Corners are generously rounded (16px cards, 8px buttons). Whitespace is abundant. Where Runway keeps its chrome silent so generated video can dominate, Synthesia keeps its chrome bright and legible so the enterprise buyer feels at home, then drops a product video into the frame to close.
Key Characteristics
- Pure white
#ffffffenterprise canvas — clean, bright, product-page white - Basier Square humanist grotesque carries both display and body
- Headlines at 88px weight 500 in near-black navy
#0d0f2c— confident, never shouting - Body in desaturated slate
#333b52— calm, trustworthy, blue-leaning grey - One indigo-blue
#3e57dapill (8px radius) owns every primary action - Secondary white button at 10px radius for lower-commitment paths
- Secondary pink palette (
#e585d7) for warmth, illustration, accents — never CTA - Soft navy-tinted elevation; generously rounded 16px cards
- Abundant whitespace; product-brochure rhythm
- Occasional inverted navy
#0d0f2cbands for emphasis sections
2. Color Palette & Roles
Canvas / Primary
- bg (
#ffffff): pure white enterprise canvas — the default ground everywhere - bg-alt (
#f7f8fb): faint cool-grey band to separate sections without a hard rule - bg-navy (
#0d0f2c): inverted near-black navy band for emphasis / footer / feature spotlight - text (
#333b52): desaturated slate body copy — calm, blue-leaning, the default reading colour - text-strong (
#0d0f2c): near-black navy for all headings and high-emphasis copy - text-muted (
#6b7280): quiet grey for captions, metadata, secondary labels - text-soft (
#9aa1b1): whisper grey for placeholders and disabled-adjacent labels
Brand
- brand (
#3e57da): the signature indigo-blue — every primary CTA, every link, the focus ring - brand-hover (
#3349c0): darkened indigo on hover - brand-active (
#2c3ea6): pressed indigo - brand-soft (
#eef1fd): pale indigo tint for highlight surfaces, badges, selection - on-brand (
#ffffff): white text sitting on the indigo pill
Accent — Pink (decorative only)
- accent-pink / pink-500 (
#e585d7): the main pink accent — illustration, gradient, avatar energy - pink-100 (
#fef6fb): faintest pink wash — accent card background - pink-200 (
#ffebfc): pale pink surface - pink-300 (
#ffd7f9): light pink tint — card border on pink cards - pink-400 (
#f6b2ec): mid pink — illustration midtone - pink-600 (
#a73b98): deep magenta — accent text on light pink - pink-700 (
#751b68): plum — text-safe pink, 9.94:1 on white - pink-800 (
#26042f): near-black aubergine — deepest pink for high-contrast text on pink wash
The pink set is purely decorative and brand-warmth. It never appears on a primary call to action — that job belongs to the indigo exclusively. The separation of duties (indigo = action, pink = personality) is structural.
Borders
- border (
#e2e5ee): default hairline divider between cards and sections - border-strong (
#cdd2e0): visible border on inputs and secondary buttons - border-subtle (
#eef0f5): faintest rule, for nested dividers - border-brand (
#3e57da): indigo border on focused inputs / active states
Surface
- surface (
#ffffff): default flat-white card surface - surface-alt (
#f7f8fb): tinted card or section band - surface-navy (
#0d0f2c): inverted navy feature panel (white text inside) - surface-pink (
#fef6fb): pink-wash accent card
Shadow
- shadow-ambient (
rgba(13,15,44,0.06)): the base navy-tinted lift on resting cards - shadow-standard (
rgba(13,15,44,0.10)): default card elevation - shadow-elevated (
rgba(13,15,44,0.16)): hover / modal lift - brand-glow (
rgba(62,87,218,0.24)): optional soft indigo glow under a featured CTA
Shadows are tinted with the navy #0d0f2c rather than pure black — the lift reads soft and cool, in keeping with the calm enterprise register.
Semantic
- success (
#1f9d6b): teal-green — confirmations, render-complete - warning (
#c77d12): amber — usage limits, billing nudges - danger (
#d64545): muted red — destructive in-product actions only, never marketing - info (
#3e57da): reuses the brand indigo for informational banners
3. Typography Rules
Font Family
- Display & Body:
"Basier Square", "Basiersquare Webfont", system-ui, -apple-system, "Segoe UI", sans-serif— a humanist grotesque from atipo foundry. Display weights 500/600/700; body weights 400/500/600. Basier Square carries the entire type system — there is no second sans, no serif. - Mono:
ui-monospace, SFMono-Regular, "SF Mono", Menlo, Monaco, Consolas, monospace— weights 400/500. Reserved for code samples, API snippets, and technical IDs.
Hierarchy
| Role | Font | Size | Weight | Line H | Tracking | Notes |
|---|---|---|---|---|---|---|
| display-hero | Basier Square | 88 | 500 | 1.0 | -0.03em | hero headline — the canonical Synthesia head |
| display-lg | Basier Square | 56 | 500 | 1.05 | -0.02em | major section opener |
| h1 | Basier Square | 88 | 500 | 1.0 | -0.03em | page title (= hero) |
| h2 | Basier Square | 56 | 500 | 1.05 | -0.02em | feature section head |
| h3 | Basier Square | 32 | 500 | 1.2 | -0.012em | sub-section / card title |
| h4 | Basier Square | 24 | 500 | 1.25 | -0.005em | feature head |
| h5 | Basier Square | 20 | 600 | 1.3 | 0 | inline group label |
| lead | Basier Square | 20 | 400 | 1.5 | 0 | hero supporting paragraph |
| body-lg | Basier Square | 18 | 400 | 1.55 | 0 | intro / large body |
| body | Basier Square | 16 | 400 | 1.55 | 0 | default body |
| body-sm | Basier Square | 14 | 400 | 1.5 | 0 | secondary body / footnote |
| label | Basier Square | 13 | 500 | 1.4 | 0 | form labels, UI labels |
| caption | Basier Square | 12 | 500 | 1.4 | 0.02em | image / metric captions |
| overline | Basier Square | 12 | 600 | 1.3 | 0.08em | section eyebrow, uppercase |
| button | Basier Square | 16 | 500 | 1.0 | 0 | CTA label |
| nav-link | Basier Square | 15 | 500 | 1.0 | 0 | top-nav links |
| code | mono | 14 | 400 | 1.5 | 0 | inline code / API snippet |
Principles
- Single-family discipline: Basier Square carries display and body. Weight, size, and colour do all the hierarchical work — no second face is introduced.
- Weight 500 is the headline weight: the canonical hero runs at weight 500, not 700. Confidence comes from size (88px) and tracking (
-0.03em), not from heaviness. Reserve 600/700 for the rare moment that genuinely needs it. - Tighten as size grows: tracking runs
-0.03emat 88px,-0.02emat 56px, easing to0by the time you reach body sizes. Big heads pull tight; reading copy stays neutral. - Generous body line-height: body sits at 1.55 — airy, calm, easy to scan. This is a reading surface, not a dense data table.
- Navy for headings, slate for body: every heading is near-black navy
#0d0f2c; every paragraph is slate#333b52. The two-tone contrast gives the page a quiet vertical rhythm. - Overline eyebrows: small section eyebrows use the
overlinestyle — 12px weight 600,0.08emtracking, often uppercase — to introduce a section above its h2. - No italics for emphasis: emphasis is structural (weight, the navy/slate split, the indigo of a link), not italicised.
4. Component Stylings
Buttons
button-primary — the signature indigo pill (the only thing that should ever look like the main action)
- Background:
#3e57da - Text:
#ffffff, Basier Square 16/1.0 weight 500 - Border: none
- Radius: 8px
- Padding:
12px 20px - Hover: bg
#3349c0 - Active: bg
#2c3ea6 - Focus: 3px
rgba(62,87,218,0.45)ring + 2px offset - Use: “Get started”, “Get a demo” — the primary action everywhere
button-secondary — the white companion
- Background:
#ffffff - Text:
#0d0f2c, 16/1.0 weight 500 - Border:
1px solid #cdd2e0 - Radius: 10px
- Padding:
12px 20px - Hover: border darkens to
#0d0f2c, bg#f7f8fb - Active: bg
#eef0f5 - Use: “Book a demo”, “Watch video” — the lower-commitment path beside the indigo pill
button-ghost — the bare link-button
- Background: transparent
- Text:
#3e57da, 16/1.0 weight 500 - Border: none
- Radius: 8px
- Padding:
12px 16px - Hover: bg
#eef1fd(indigo tint) - Use: tertiary actions, “Learn more”, in-card secondary
button-navy — the inverted CTA on light bands
- Background:
#0d0f2c - Text:
#ffffff, 16/1.0 weight 500 - Border: none
- Radius: 8px
- Padding:
12px 20px - Hover: bg
#1e2438 - Use: high-contrast CTA when the indigo would clash with a coloured illustration behind it
Cards
Default card (feature, pricing, logo grid):
- Background:
#ffffff - Border:
1px solid #e2e5ee - Radius: 16px
- Padding:
24px - Shadow:
standard(rgba(13,15,44,0.10) 0 4px 16px -2px) - Hover: shadow lifts to
elevated, card translates up 2px
Pink accent card (feature highlight, testimonial):
- Background:
#fef6fb - Border:
1px solid #ffd7f9 - Radius: 16px
- Padding:
24px - Shadow: none — the pink wash provides the separation
- Use: warmth moments — a quote, a stat, an avatar showcase
Navy panel (spotlight, CTA band):
- Background:
#0d0f2c - Text: white headings,
#cdd2e0body - Radius: 24px (or full-bleed)
- Use: a single emphasis section that inverts the page
Badges / Tags / Pills
Indigo badge (default):
- Background:
#eef1fd - Text:
#2c3ea6, 13/1.4 weight 500 - Radius: 9999 (pill)
- Padding:
4px 12px - Use: “New”, “Enterprise”, feature tags
Pink badge (accent):
- Background:
#ffebfc - Text:
#751b68, 13/1.4 weight 500 - Radius: 9999
- Padding:
4px 12px - Use: decorative category chips, “Popular”
Inputs / Forms
Text input:
- Background:
#ffffff - Text:
#333b52, 16/1.5 - Placeholder:
#9aa1b1 - Border:
1px solid #cdd2e0 - Radius: 8px
- Padding:
10px 14px - Focus: border
#3e57da, 3pxrgba(62,87,218,0.18)ring - Error: border
#d64545, helper text#8a2424
Label: 13/1.4 weight 500 in #333b52, sits above the field with 6px gap.
Navigation
- Top bar: 64px tall, white
#ffffff, no border at rest; a 1px#e2e5eerule and faint shadow appear on scroll - Wordmark: hard-left, navy
#0d0f2c - Link list: centre or left-of-CTA, nav-link 15/1.0 weight 500 in
#333b52, hover to#0d0f2c - Mega-menu: products/solutions expand into a multi-column white panel with
standardshadow; arrow keys move between columns - Right cluster: a white secondary button (“Book a demo”) beside the indigo “Get started” pill
- Mobile: links collapse into a hamburger sheet; the indigo pill stays pinned
5. Layout Principles
Spacing System
Base 4px. Scale: 0, 4, 8, 12, 16, 24, 32, 48, 64, 96, 128. Section vertical padding lands at 96 or 128. Component internal padding lives in the 16–24 range; card padding is 24. The system is regular and predictable — no asymmetric drama. Enterprise buyers read predictability as reliability.
Grid & Container
- Page max width: 1280px, centred with comfortable gutters
- Prose max width: 720px for long-form reading
- Hero: split layout — copy column left (~540px), product video/illustration right — or centred copy above a full-width product still
- Feature grids: 3-column above desktop, 24px gutters, collapsing to 2 then 1
- Logo / social-proof strips: full-width single rows of customer marks
Whitespace Philosophy
Whitespace is abundant and deliberate. The page breathes — generous 96–128px section padding, lots of air around the hero headline, plenty of margin around cards. This openness is the enterprise trust signal: the page never feels cramped or hard-selling. The eye is guided, not crowded.
Section Cadence
A typical scroll: white hero with split copy/video → white logo proof strip → alternating white / #f7f8fb feature bands → one inverted #0d0f2c navy spotlight (or pink accent band) for emphasis → pricing on white → a final navy or indigo CTA band → footer. The #f7f8fb band is the workhorse separator; the navy/pink moments are the rare emphasis beats.
6. Shapes & Radius Scale
| Tier | px | Use |
|---|---|---|
| Micro | 2 | tiny inline chips, checkbox corners |
| Small | 4 | nested tags, small controls |
| Medium | 8 | primary indigo button, inputs, ghost buttons |
| Large | 12 | minor cards, dropdown panels |
| XL | 16 | default cards, feature tiles |
| XXL | 24 | navy spotlight panels, large hero containers |
| Pill | 9999 | badges, tags, avatar chips |
Note the two button radii: the primary indigo pill is 8px, while the secondary white button is 10px — a small, deliberate live-token difference. Cards round generously at 16px; emphasis panels go to 24px. Badges and tags are full pills. The overall feel is soft and approachable without tipping into playful.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 | Flat, no shadow | bg, section bands, navy panels |
| 1 | ambient rgba(13,15,44,0.06) 0 1px 2px | resting low cards, input chrome |
| 2 | standard rgba(13,15,44,0.10) 0 4px 16px -2px | default cards, dropdowns |
| 3 | elevated rgba(13,15,44,0.16) 0 16px 40px -8px | card hover, modals, mega-menu |
| 4 | brand-glow rgba(62,87,218,0.24) 0 8px 24px -6px | a single featured indigo CTA |
Shadow Philosophy
Elevation is soft, cool, and navy-tinted — shadows use rgba(13,15,44,...) rather than pure black, so the lift reads gentle against the white ground rather than harsh. Cards rest at a subtle standard shadow and lift to elevated on hover with a 2px upward translate. The optional brand-glow is reserved for one hero CTA at most — a faint indigo halo that draws the eye without breaking the calm. Navy spotlight panels carry no shadow; the colour inversion is their depth.
8. Interaction & Motion
Easing
ease-standardcubic-bezier(0.4, 0, 0.2, 1)— default for most transitionsease-emphasizedcubic-bezier(0.2, 0, 0, 1)— entrances, reveals, modal opensease-outcubic-bezier(0, 0, 0.2, 1)— exits and dismissals
Durations
duration-fast150ms — focus rings, hover colour shiftsduration-standard240ms — button states, card hover liftduration-slow320ms — modal / mega-menu reveals, section fade-ups
Per-Component Micro-States
- Primary button hover: bg shifts
#3e57da→#3349c0over 150msease-standard; no scale, no bounce — calm and immediate - Secondary button hover: border darkens to
#0d0f2c, bg tints to#f7f8fbover 150ms - Card hover: shadow lifts
standard→elevatedand the card translates up 2px over 240msease-standard - Link hover: indigo
#3e57dadeepens to#2c3ea6; an underline may grow from 0 over 150ms - Mega-menu: opens with a 320ms
ease-emphasizedfade-up + 8px translate - Product video: autoplays muted in the hero, loops, with a soft crossfade between scenes
Page Transitions
Section content fades up via IntersectionObserver — opacity 0→1 with a 12px translate-y over 320ms ease-emphasized, lightly staggered across a row of cards. The hero product video autoplays and loops on first paint.
Reduced Motion
Respects prefers-reduced-motion: reduce. Autoplay video freezes to a poster still. Fade-up reveals collapse to instant or opacity-only. Hover translates are dropped; colour-only state changes remain. Focus rings are unaffected — they are functional, not decorative.
9. Accessibility & A11y
Contrast Pairs (computed from live tokens)
- Slate
#333b52on white#ffffff(body): 11.12:1 — AAA - Navy
#0d0f2con white#ffffff(headings): 18.72:1 — AAA - White on indigo
#3e57da(primary button): 5.87:1 — AA at all sizes, AAA at large - Indigo
#3e57daon white (links): 5.87:1 — AA at body sizes - Plum
#751b68on white (pink-700 text): 9.94:1 — AAA - Aubergine
#26042fon pink-200#ffebfc(text on pink wash): 16.25:1 — AAA
Note the failure to avoid: navy #0d0f2c text on the indigo #3e57da button is only 3.19:1 — never put navy text on the indigo pill. The pill always carries white text. Likewise, the pink-500 #e585d7 (2.42:1 on white) is decorative only and must never carry text — use #751b68 or #26042f for any pink-on-light text.
Focus Indicators
- 3px
rgba(62,87,218,0.45)indigo ring with 2px offset on white surfaces - Inputs add an inner 3px
rgba(62,87,218,0.18)halo plus a solid#3e57daborder on focus - Never removed;
:focus-visibleonly so mouse clicks stay clean
ARIA Patterns
- Menu / menubar: top-nav mega-menu uses
role="menu"withrole="menuitem"children; arrow keys move within a column, left/right between columns - Dialog: demo-request and video modals use
role="dialog"aria-modal="true"witharia-labelledby - Tablist: pricing toggles (monthly/annual) use
role="tablist" - Status: form submit and video-render states use
role="status"aria-live="polite"
Keyboard Navigation
- Strict tab order following visual flow
- ESC closes mega-menu, modal, and mobile sheet
- Enter / Space activate buttons and menu items
- Arrow keys traverse mega-menu columns and pricing tabs
Screen Reader Hints
- Hero product video carries a descriptive
aria-label; decorative B-roll usesaria-hidden="true" - Icon-only buttons require
aria-label - Pink decorative illustration is
aria-hidden; it carries no information - Form fields are programmatically associated with their labels via
for/id
Reduced Motion
Autoplay video freezes to a poster; fade-ups become instant; hover translates drop. Functional motion (focus, modal open) is preserved but minimised.
10. Responsive Behavior
| Breakpoint | px | Behavior |
|---|---|---|
| mobile | 0–639 | single column, hamburger nav, 16px gutters; hero headline drops to ~40px |
| tablet | 640–1023 | 2-column feature grids, condensed nav, headline ~56px |
| desktop | 1024–1279 | 3-column grids, full nav with mega-menu, headline ~72px |
| wide | 1280+ | 1280 max container, full split hero, headline up to 88px |
Touch Targets
44×44px minimum on mobile. The indigo pill and white secondary button keep their height (~44px) and gain horizontal padding on touch surfaces. Nav links expand their tap zone on the mobile sheet.
Collapsing Strategy
- Nav: full link list + mega-menu above 1024; hamburger sheet below, with the indigo “Get started” pill pinned
- Hero: split copy/video above 1024; stacks to copy-over-video below, headline scaling down
- Headline tracking: held tight (
-0.03em) at large sizes; relaxed toward-0.01emon mobile to avoid character collision at smaller sizes - Feature grids: 3 → 2 → 1 column
- Pricing table: horizontal columns above 1024; stacked card-per-plan below
Image Behavior
Product stills and demo video serve at native aspect ratio; loading="lazy" below the fold, srcset for retina, <video> preload="metadata". Pink decorative illustrations scale fluidly and are aria-hidden.
11. Content & Voice
Tone
Confident, plain-spoken, enterprise-reassuring. Synthesia writes like a product team that knows its buyer is a business, not a hobbyist. Sentences are clear and benefit-led without hype. The voice is warm but professional — friendly enough to feel approachable, measured enough to pass a procurement review. “The #1 AI video platform for business.” is the canonical Synthesia line: a claim, stated plainly, no exclamation.
Microcopy Patterns
- Buttons: “Get started”, “Book a demo”, “Watch video”, “Get a demo” — single clear actions
- Errors: “Something went wrong. Please try again.” — polite, recoverable
- Success: “Your video is ready.” — plain confirmation
- Loading: “Generating your video…” — present participle, ellipsis
Empty States
- No items: “Nothing here yet. Create your first video to get started.” — guides toward the action
- Search empty: “No results. Try a different search.” — offers a recovery path
CTA Verb Conventions
- “Get started” (the single dominant primary verb, repeated for consistency)
- “Book a demo” / “Get a demo” (the enterprise secondary path)
- “Watch video” (product proof)
- “Learn more” (tertiary, ghost button)
The voice’s signature is consistency over cleverness: the same primary verb, the same indigo pill, the same calm claim repeated down the page. Enterprise buyers reward predictability; Synthesia delivers it.
12. Dark Mode & Theming
Synthesia ships a light-only marketing surface. The default and only theme is the white #ffffff canvas with navy headings and slate body.
The inverted navy bands (#0d0f2c with white text) are not a dark mode — they are emphasis sections inside a light layout, the way a brochure prints one spread on dark stock for contrast. A page commonly contains a white hero, white feature bands, one navy spotlight, and a white footer. No prefers-color-scheme: dark override is applied to the marketing site; the white canvas holds across OS preferences.
(The in-product application may offer its own theming; this entry documents the marketing surface, which is light by design.)
13. Lineage & Influences
Synthesia’s marketing surface inherits from the modern enterprise-SaaS tradition, filtered through a video-product sensibility.
White-canvas enterprise SaaS — Stripe, Notion, Intercom. The pure-white ground, the single confident brand colour owning every CTA, the generous whitespace, the soft elevation, and the calm benefit-led copy all trace to this lineage. Synthesia’s discipline of “one blue, one pill, one verb” is the Stripe move applied to a video product: reduce decision friction for a business buyer by making the action unmistakable.
Humanist-grotesque headline discipline — Linear, atipo’s Basier Square. The choice of a single humanist grotesque for both display and body, the weight-500 (not bold) headlines, and the tight negative tracking on large heads borrow the clean-light-surface register that Linear popularised — but Synthesia keeps it warmer and more approachable, trading Linear’s precision-cool for enterprise-friendly polish.
What Synthesia rejects: the dark research canvas (Runway, Anthropic), the brutalist hard edge, the gradient-heavy hero, and any reliance on a second brand colour for action. The pink palette is deliberately fenced off to decoration so the indigo can stay the unambiguous signal.
Named influences:
- Stripe —
https://stripe.com— white-canvas enterprise SaaS, single brand colour on every CTA - Linear —
https://linear.app— humanist-grotesque headlines, tight tracking on a light surface - Intercom —
https://intercom.com— friendly B2B polish, rounded cards, soft elevation - atipo foundry —
https://www.atipofoundry.com— Basier Square as the single typeface - Notion —
https://notion.so— generous whitespace, calm product-forward marketing
14. Do’s and Don’ts
Do
- Keep the canvas pure white
#ffffff— bright product-page white, not off-white or warm paper - Make the indigo
#3e57dapill the single primary action, repeated consistently down the page - Use white text on the indigo pill — always (navy text fails contrast)
- Set headings in near-black navy
#0d0f2cand body in slate#333b52— the two-tone split is the rhythm - Keep headlines at weight 500 — confidence from size and tracking, not heaviness
- Use 8px radius on the primary indigo button, 10px on the white secondary — the live-token difference is intentional
- Round cards generously at 16px; reserve 24px for navy spotlight panels
- Use the pink palette for warmth, illustration, and accent cards — decorative only
- Use text-safe pinks (
#751b68,#26042f) whenever pink carries text; never#e585d7 - Keep elevation soft and navy-tinted (
rgba(13,15,44,...)) - Use abundant 96–128px section padding — the openness is the trust signal
- Keep CTA copy consistent (“Get started”) rather than clever and varied
Don’t
- Put navy
#0d0f2ctext on the indigo pill — it fails contrast (3.19:1); use white - Use the pink
#e585d7on a primary CTA — action belongs to indigo only - Use pink-500
#e585d7as a text colour on white — 2.42:1 fails - Set headlines in 700 by default — Basier Square at 500 with tight tracking is the voice
- Introduce a second action colour — one blue, one shape, one verb
- Use a warm off-white or paper ground — Synthesia is clean white
- Use harsh pure-black shadows — depth is soft and navy-tinted
- Cram sections together — the whitespace is part of the enterprise register
- Mix Basier Square with a second sans face
- Add exclamation-heavy hype copy — the voice is a calm plain claim
- Animate buttons with bounce or scale — state changes are calm colour shifts
- Treat the navy bands as a dark theme — they are emphasis inversions inside a light layout
15. Agent Prompt Guide
Quick Color Reference
bg: #ffffff (pure white canvas)
bg-alt: #f7f8fb (faint cool-grey band)
bg-navy: #0d0f2c (inverted navy spotlight)
text: #333b52 (slate body)
heading: #0d0f2c (near-black navy)
brand: #3e57da (indigo — every primary CTA + links)
brand-hover: #3349c0
brand-soft: #eef1fd (indigo tint surface)
on-brand: #ffffff (white text on the pill)
accent-pink: #e585d7 (decorative only, never CTA, never text)
pink-text: #751b68 (text-safe plum on light)
border: #e2e5ee (hairline)Example Component Prompts
-
“Create a hero on white
#ffffffwith a split layout: left column ~540px with a Basier Square headline at 88px weight 500 line-height 1.0 tracking-0.03emin navy#0d0f2creading ‘The #1 AI video platform for business.’, a 20px slate#333b52supporting line, and a button row — an indigo#3e57dapill ‘Get started’ (8px radius, white text) beside a white secondary button ‘Book a demo’ (10px radius,1px #cdd2e0border, navy text). Right column holds a looping muted product video.” -
“Design a feature card on white at 16px radius with a
1px #e2e5eeborder and a soft navy-tintedstandardshadow: Basier Square h3 at 32/500/-0.012emin navy#0d0f2c, body in slate#333b5216/1.55, and an indigo#eef1fdpill badge reading ‘Enterprise’. On hover, lift the shadow toelevatedand translate up 2px.” -
“Build a 3-column feature grid on a
#f7f8fbband, 24px gutters, each tile a white 16px-radius card with an icon, an h4 at 24/500 in navy, and slate body — collapsing to 2 then 1 column below tablet.” -
“Compose a navy spotlight band: full-width
#0d0f2cpanel at 24px radius, white Basier Square h2 at 56/500/-0.02em,#cdd2e0supporting copy, and an indigo#3e57da‘Get started’ pill (white text, 8px radius) centred beneath.” -
“Make a pink accent testimonial card:
#fef6fbbackground,1px #ffd7f9border, 16px radius, no shadow, a quote in slate#333b5218/1.55, and an attribution in plum#751b6813/500 — pink for warmth, never for the action.” -
“Design a top nav on white at 64px tall: navy wordmark hard-left, nav links 15/500 in slate
#333b52(hover to navy), and a right cluster with a white ‘Book a demo’ button beside an indigo ‘Get started’ pill. No border at rest; a1px #e2e5eerule and faint shadow appear on scroll.”
Iteration Guide
- One blue owns the action: if there are two coloured buttons competing, demote one to the white secondary or the ghost. Only the indigo pill should read as the primary CTA.
- White text on the pill, always: if you see navy text on indigo, fix it — that pairing fails contrast. The pill is
#3e57da+#ffffff. - Drop headline weight to 500: if a headline looks heavy or shouty, pull it from 700 to 500 and tighten tracking instead. Confidence is in size, not bold.
- Fence the pink to decoration: if pink has crept onto a button or into body text, move it back to illustration, accent cards, and badges. Action is indigo; text-on-light pink is
#751b68. - Split the two tones: headings should be navy
#0d0f2c, body slate#333b52. If everything is one colour, the vertical rhythm flattens. - Add air: if a section feels cramped, increase section padding toward 96–128px. The openness is the enterprise trust signal.
- Soften, don’t harden, the shadows: use navy-tinted
rgba(13,15,44,...)lifts, not pure-black drops. Cards rest soft and lift gently. - Keep the CTA verb consistent: if buttons vary (“Try now”, “Sign up”, “Get going”), unify to “Get started” — repetition reads as reliability to a business buyer.
Drop synthesia into your project, then ship the actual sections in an afternoon.
1 · install design
npx @webdesignhot/design-md add synthesia 2 · ship landing page
npx agentkit init --design synthesia