light · editorial · sans · restrained · monumental · enterprise
Cohere
Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split.
By webdesignhot · cohere.com
$ npx design-md add cohere
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Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
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Tokens design.md/v1.5
- bg
#ffffff - bg-soft-stone
#eeece7 - bg-pale-green
#edfce9 - bg-pale-blue
#f1f5ff - bg-deep-green
#003c33 - bg-dark-navy
#071829 - bg-cohere-black
#000000 - surface
#ffffff - surface-card
#ffffff - surface-card-soft
#f2f2f2 - text AAA · 16.1
#212121 - text-strong
#000000 - text-muted
#616161 - text-soft
#75758a - text-faint AA·LG · 3.0
#93939f - brand AAA · 17.9
#17171c - brand-anchor
#000000 - brand-deep-green
#003c33 - brand-coral
#ff7759 - brand-coral-soft
#ffad9b - accent
#1863dc - accent-focus
#4c6ee6 - accent-form-focus
#9b60aa - border — · 1.4
#d9d9dd - border-light
#e5e7eb - border-card
#f2f2f2 - on-brand
#ffffff - on-dark
#ffffff - semantic-error
#b30000
Ship faster than ever.
hero-display CohereText 96px w400 -1.92px
Ship faster than ever.
product-display CohereText 72px w400 -1.44px
Ship faster than ever.
section-display "Unica77 Cohere Web" 60px w400 -1.2px
The quick brown fox jumps over the lazy dog.
section-heading "Unica77 Cohere Web" 48px w400 -0.48px
The quick brown fox jumps over the lazy dog.
card-heading "Unica77 Cohere Web" 32px w400 -0.32px
The quick brown fox jumps over the lazy dog.
feature-heading "Unica77 Cohere Web" 24px w400 0
The quick brown fox jumps over the lazy dog.
body-large "Unica77 Cohere Web" 18px w400 0
The quick brown fox jumps over the lazy dog.
body "Unica77 Cohere Web" 16px w400 0
The quick brown fox jumps over the lazy dog.
body-strong "Unica77 Cohere Web" 16px w500 0
The quick brown fox jumps over the lazy dog.
button "Unica77 Cohere Web" 14px w500 0
OUR DESIGN SYSTEM
caption "Unica77 Cohere Web" 14px w400 0
OUR DESIGN SYSTEM
mono-label CohereMono 14px w400 0.28px
The quick brown fox jumps over the lazy dog.
micro "Unica77 Cohere Web" 12px w400 0
The quick brown fox jumps over the lazy dog.
micro-strong "Unica77 Cohere Web" 12px w500 0
- xxs 2px
- xs 6px
- sm 8px
- md 12px
- lg 16px
- xl 24px
- xxl 32px
- section 80px
- xs
4px - sm
8px - md
16px - lg
22px - xl
30px - pill
32px - full
9999px
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Cohere stages itself as the enterprise-AI counterweight to OpenAI's consumer warmth and Anthropic's research-paper restraint. The page metaphor is a sober command center: stark white canvas, monumental typographic declarations, and full-width dark green or navy bands when the brand wants to feel like infrastructure rather than interface. CohereText handles the 96px hero declarations with -1.92px tracking; Unica77 Cohere Web carries every UI surface with precise 16px body type; CohereMono ships uppercase technical labels that read like research-paper taxonomy. The visual lineage runs through Wired and the New York Times Magazine for the editorial cadence (oversized hero + small uppercase label + rule-separated research list), and through HashiCorp/Vercel for the discipline of near-black pill CTAs on a flat white field. Color arrives almost exclusively through photography and dark product environments — coral chips for blog taxonomy, action blue for editorial links, deep enterprise green for product bands. The chrome itself stays almost entirely monochrome.
- Oversized hero declaration + small uppercase mono label editorial cadence.
- Enterprise-infrastructure restraint — flat surfaces, near-black pills, no decorative chrome.
- AI-research paper-led typographic discipline; near-monospaced spirit at body sizes.
- Single-confidence-color discipline applied to action blue (#1863dc) for editorial links.
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---
name: Cohere
tagline: Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split.
author: webdesignhot
source_url: https://cohere.com
spec: design.md/v1.5
quality: curated
featured: false
categories: [ai, saas]
tags: [light, editorial, sans, restrained, monumental, enterprise]
preview_swatch: ['#ffffff', '#003c33', '#17171c']
related: [anthropic, mistral, openai]
description: 'Cohere''s 2026 web system reads like a sober enterprise AI command center with editorial restraint. The home page opens on a huge typographic declaration over a stark white canvas, then uses photography, dark green-black product bands, monochrome trust logos, and generous whitespace to make AI infrastructure feel controlled rather than speculative. CohereText carries the monumental headlines; Unica77 Cohere Web handles the precise UI; CohereMono surfaces uppercase technical labels. Cards are rounded but not cute. Type is large, tight, and almost monospaced in spirit.'
colors:
bg: '#ffffff' # canvas-white, dominant page background
bg-soft-stone: '#eeece7' # warm neutral product card surface
bg-pale-green: '#edfce9' # North page wash behind dark capability panels
bg-pale-blue: '#f1f5ff' # blog CTA surface behind 3D imagery
bg-deep-green: '#003c33' # Command/North dark product band
bg-dark-navy: '#071829' # financial/security solution band
bg-cohere-black: '#000000' # announcement bar, max-contrast brand anchor
surface: '#ffffff' # form/card surface on light
surface-card: '#ffffff' # primary card fill
surface-card-soft: '#f2f2f2' # softest card containment
text: '#212121' # ink — default body text
text-strong: '#000000' # max-contrast headline ink
text-muted: '#616161' # body-muted secondary copy
text-soft: '#75758a' # slate — research separators, tertiary
text-faint: '#93939f' # muted slate — footer links, dates
brand: '#17171c' # near-black primary CTA fill
brand-anchor: '#000000' # global brand anchor
brand-deep-green: '#003c33' # enterprise green for North/Command
brand-coral: '#ff7759' # blog taxonomy chips, warm accents
brand-coral-soft: '#ffad9b' # pale chip borders, segmented details
accent: '#1863dc' # action blue for editorial links/pagination
accent-focus: '#4c6ee6' # keyboard focus ring blue
accent-form-focus: '#9b60aa' # focus border for text inputs
border: '#d9d9dd' # standard hairline rule
border-light: '#e5e7eb' # secondary divider/utility rule
border-card: '#f2f2f2' # softest card containment line
on-brand: '#ffffff' # white text on near-black CTA
on-dark: '#ffffff' # white text on deep-green/navy bands
semantic-error: '#b30000' # validation ring/shadow
typography:
display:
family: 'CohereText, "Space Grotesk", Inter, ui-sans-serif, system-ui, sans-serif'
weights: [400]
opentype: 'kern, calt'
body:
family: '"Unica77 Cohere Web", Inter, Arial, ui-sans-serif, system-ui, sans-serif'
weights: [400, 500]
mono:
family: 'CohereMono, "JetBrains Mono", ui-monospace, "SF Mono", Menlo, monospace'
weights: [400]
scale:
hero-display: { size: 96, weight: 400, lineHeight: 1.00, tracking: '-1.92px', family: display, opentype: 'kern' }
product-display: { size: 72, weight: 400, lineHeight: 1.00, tracking: '-1.44px', family: display }
section-display: { size: 60, weight: 400, lineHeight: 1.00, tracking: '-1.2px', family: body }
section-heading: { size: 48, weight: 400, lineHeight: 1.20, tracking: '-0.48px', family: body }
card-heading: { size: 32, weight: 400, lineHeight: 1.20, tracking: '-0.32px', family: body }
feature-heading: { size: 24, weight: 400, lineHeight: 1.30, tracking: '0', family: body }
body-large: { size: 18, weight: 400, lineHeight: 1.40, tracking: '0', family: body }
body: { size: 16, weight: 400, lineHeight: 1.50, tracking: '0', family: body }
body-strong: { size: 16, weight: 500, lineHeight: 1.50, tracking: '0', family: body }
button: { size: 14, weight: 500, lineHeight: 1.71, tracking: '0', family: body }
caption: { size: 14, weight: 400, lineHeight: 1.40, tracking: '0', family: body }
mono-label: { size: 14, weight: 400, lineHeight: 1.40, tracking: '0.28px', family: mono, transform: uppercase }
micro: { size: 12, weight: 400, lineHeight: 1.40, tracking: '0', family: body }
micro-strong: { size: 12, weight: 500, lineHeight: 1.40, tracking: '0', family: body }
radius:
xs: 4
sm: 8
md: 16
lg: 22 # signature media-card radius
xl: 30 # research/topic filter pill
pill: 32 # primary CTA pill
full: 9999
spacing:
xxs: 2
xs: 6
sm: 8
md: 12
lg: 16
xl: 24
xxl: 32
section: 80
layout:
page-width: 1280
prose-width: 720
header-height: 72
components:
button-primary:
backgroundColor: '#17171c'
textColor: '#ffffff'
rounded: 32
padding: '12px 24px'
font: '14px Unica77 Cohere Web, weight 500'
use: 'Request a demo, primary hero CTA — near-black pill on light surfaces'
button-secondary:
backgroundColor: transparent
textColor: '#212121'
rounded: 4
padding: '8px 0'
font: '16px Unica77 Cohere Web, weight 400, underline'
use: 'Explore products, Try the Playground — text-only secondary'
button-pill-outline:
backgroundColor: transparent
textColor: '#17171c'
rounded: 30
padding: '6px 12px'
border: '1px solid #17171c'
use: 'Research filters, topic tags, lightweight taxonomy controls'
card-product:
backgroundColor: '#eeece7'
textColor: '#212121'
rounded: 8
padding: '32px'
use: 'Warm stone card for product/model summaries with checkmark bullets'
card-capability:
backgroundColor: '#ffffff'
textColor: '#212121'
rounded: 4
padding: '24px'
use: 'Content block with thin-line geometric illustration + text link'
card-hero-photo:
backgroundColor: '#ffffff'
rounded: 22
use: 'Signature media card combining photography with overlaid agent-console'
agent-console-card:
backgroundColor: '#17171c'
textColor: '#ffffff'
rounded: 8
padding: '24px'
use: 'Dark product mockup panel with agent names, status chips, response cards'
dark-feature-band:
backgroundColor: '#003c33'
textColor: '#ffffff'
rounded: 22
padding: '80px'
use: 'Full-width product capability section, security claims'
blog-filter-chip:
backgroundColor: transparent
textColor: '#ff7759'
rounded: 8
padding: '8px 14px'
font: '32px Unica77, weight 400'
use: 'Oversized coral taxonomy chip on blog index'
contact-form-card:
backgroundColor: '#ffffff'
textColor: '#212121'
rounded: 22
padding: '32px'
use: 'Rounded white form against dark green or warm stone backgrounds'
announcement-bar:
backgroundColor: '#000000'
textColor: '#ffffff'
height: 36
font: '12px Unica77, weight 400'
use: 'Full-width black strip above nav with centered microcopy'
input-text:
backgroundColor: '#ffffff'
textColor: '#212121'
rounded: 4
padding: '12px 16px'
border: '1px solid #d9d9dd'
focusBorder: '1px solid #9b60aa'
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
duration-fast: 120
duration-standard: 200
duration-slow: 320
reduced-motion: 'Respects prefers-reduced-motion: reduce — page-band crossfades collapse to instant swaps; pill hover lift becomes opacity-only'
breakpoints:
small-mobile: 425
mobile: 640
large-mobile: 768
tablet: 1024
desktop: 1440
wide: 2560
shadows:
ambient: 'none' # the system runs flat by default
standard: '0 1px 2px rgba(0,0,0,0.04)' # rare card lift
elevated: '0 8px 24px rgba(15,24,41,0.08)' # contact form floating on dark band
deep: '0 16px 40px rgba(7,24,41,0.16)' # modal-grade lift
ring: '0 0 0 2px rgba(76,110,230,0.5)' # focus halo
accessibility:
contrast-text-on-bg: 16.1 # #212121 on #ffffff — AAA at body sizes
contrast-text-on-brand: 17.4 # #ffffff on #17171c — AAA
contrast-text-on-deep-green: 12.6 # #ffffff on #003c33 — AAA
contrast-text-muted-on-bg: 6.3 # #616161 on #ffffff — AA
focus-ring: '2px solid #4c6ee6 with 2px offset'
reduced-motion-honored: true
dark-mode: light-only
lineage:
summary: |
Cohere stages itself as the enterprise-AI counterweight to OpenAI's
consumer warmth and Anthropic's research-paper restraint. The page
metaphor is a sober command center: stark white canvas, monumental
typographic declarations, and full-width dark green or navy bands
when the brand wants to feel like infrastructure rather than
interface. CohereText handles the 96px hero declarations with
-1.92px tracking; Unica77 Cohere Web carries every UI surface with
precise 16px body type; CohereMono ships uppercase technical labels
that read like research-paper taxonomy. The visual lineage runs
through Wired and the New York Times Magazine for the editorial
cadence (oversized hero + small uppercase label + rule-separated
research list), and through HashiCorp/Vercel for the discipline of
near-black pill CTAs on a flat white field. Color arrives almost
exclusively through photography and dark product environments —
coral chips for blog taxonomy, action blue for editorial links,
deep enterprise green for product bands. The chrome itself stays
almost entirely monochrome.
influences:
- name: Wired / NYT Magazine
role: Oversized hero declaration + small uppercase mono label editorial cadence.
url: https://www.wired.com
- name: HashiCorp
role: Enterprise-infrastructure restraint — flat surfaces, near-black pills, no decorative chrome.
url: https://www.hashicorp.com
- name: Anthropic
role: AI-research paper-led typographic discipline; near-monospaced spirit at body sizes.
url: https://www.anthropic.com
- name: Stripe
role: Single-confidence-color discipline applied to action blue (#1863dc) for editorial links.
url: https://stripe.com
---
## 1. Visual Theme & Atmosphere
Cohere's marketing site reads like a sober enterprise-AI command center
with editorial restraint. The home page opens on a huge typographic
declaration — CohereText at 96px with -1.92px letter-spacing — sitting
quietly over a stark white canvas. There are no atmospheric gradients,
no decorative chrome, no consumer-facing warmth. The brand voice is
"infrastructure, designed by adults": every surface is austere, every
hero declaration is monumental, every interactive control is rendered
as either a near-black pill or a text-only underlined link.
The system is built around a deliberate alternation between the **bright
editorial canvas** (white background, large mono-spirited type, monochrome
trust logos with wide spacing) and the **dark product band** (deep
enterprise green `#003c33` or dark navy `#071829`, full-width, with the
chrome inverting to white text and dark capability cards). This dual-mode
rhythm is what separates Cohere from the broader AI marketing pattern of
gradient-blue hero pages — instead of softening, the page commits to
austerity, then breaks rhythm with full-width dark sections that feel
like opening a research environment terminal in the middle of a
publication.
What truly distinguishes Cohere is its mix of austere monochrome UI with
bursts of tactile brand imagery. The site avoids decorative chrome in
the normal interface; color arrives through photography, abstract 3D
media on blog CTA surfaces (`#f1f5ff` pale-blue wash), coral taxonomy
chips (`#ff7759`) on the blog index, blue research links (`#1863dc`),
and dark product environments. Cards are rounded — usually 8px or 22px
— but never cute. Type is large, tight, and almost monospaced in spirit
even when it's set in Unica77 Cohere Web; the system's cadence is closer
to a technical paper than a SaaS landing page.
The trust-logo strips deserve their own paragraph: monochrome partner
marks, set with extreme horizontal spacing, no card containment, no
borders. The negative space *is* the credibility signal. When a brand
has Oracle, Salesforce, McKinsey, and the U.S. Department of State in
its logo strip, you do not put each one inside a rounded white card with
a drop shadow. You center the entire row in a sea of white space and
let the marks themselves do the work.
**Key Characteristics:**
- Monumental display headlines at 96px CohereText with -1.92px tracking and 1.0 line-height
- Stark white editorial canvas interrupted by full-width deep green (`#003c33`) and dark navy (`#071829`) product bands
- Rounded media cards at 8px (small) and 22px (signature large), never below 8px for major media
- Near-black (`#17171c`) pill CTAs at 32px radius — secondary actions render as underlined text links
- Trust-logo strips with monochrome partner marks and intentionally vast horizontal spacing
- Agent-console mockups on dark panels with small status chips and integration badges
- Coral (`#ff7759`) blog taxonomy chips at oversized scale — taxonomy as a hero-level control
- Blue (`#1863dc`) reserved for editorial links and research pagination — never a CTA
- Three-typeface system: CohereText (display), Unica77 Cohere Web (UI/body), CohereMono (uppercase labels)
- Flat by default — no shadows on standard cards; depth comes from surface alternation and rounded corners
## 2. Color Palette & Roles
### Primary
- **Canvas White** (`#ffffff`): The dominant page background and form/card surface. Cohere uses pure white, not warm-shifted cream — the cool clean field is intentional and reinforces the enterprise tone.
- **Ink** (`#212121`): Default body text and most link text on light backgrounds. A barely-lifted near-black with no warm undertone.
- **Near-Black Primary** (`#17171c`): Primary CTA pill background, dark footer, deep UI cards. Holds back from pure black to keep type optically balanced.
### Brand & Dark
- **Cohere Black** (`#000000`): Announcement bar, highest-contrast text moments, and the global brand anchor.
- **Deep Enterprise Green** (`#003c33`): Product hero bands for North and Command-style dark sections. The signature Cohere band color — a deep forest green that reads as "industrial" without competing with the chrome.
- **Dark Navy** (`#071829`): Financial-services and security-oriented solution bands. Used when "enterprise" needs to feel like a financial-grade environment rather than a research lab.
### Accent
- **Action Blue** (`#1863dc`): Editorial links, pagination, and secondary action emphasis. Reserved for prose-level interactive moments — never used as a CTA fill.
- **Focus Blue** (`#4c6ee6`): Keyboard focus ring color. Slightly brighter than action blue so the focus halo reads above the link itself.
- **Form-Focus Violet** (`#9b60aa`): Focus border for text inputs. The single muted-purple in the system, used only when a form control activates.
- **Coral** (`#ff7759`): Blog category chips, taxonomy outlines, warm product markers. Vivid red-orange, high-energy, used sparingly on editorial surfaces.
- **Soft Coral** (`#ffad9b`): Pale chip borders and segmented article-label details.
### Interactive
- **CTA Black** (`#17171c`): The single button fill in the entire system.
- **Link Inline Default** (`#212121`): Body links default to ink color with underline.
- **Link Inline Hover** (`#1863dc`): Hover transitions to action blue.
- **Disabled Text** (`#93939f`): Muted slate for disabled controls.
### Neutral Scale
- **Heading Strong** (`#000000`): Used for the most emphatic display headlines.
- **Heading** (`#212121`): Default heading and body text.
- **Body Muted** (`#616161`): Secondary text, descriptions, paragraph subhead copy.
- **Slate** (`#75758a`): Research-paper separators and tertiary text.
- **Muted Slate** (`#93939f`): Footer links, dates, metadata, de-emphasized labels.
### Surface & Borders
- **Surface Card** (`#ffffff`): Pure white card fill, identical to canvas — separation comes from border, not surface contrast.
- **Soft Stone** (`#eeece7`): Product cards, testimonial placeholders, warm neutral surface blocks. The single "warm" surface in an otherwise cool palette.
- **Pale Green Wash** (`#edfce9`): North page section backdrop behind stacked dark capability panels.
- **Pale Blue Wash** (`#f1f5ff`): Blog CTA surface behind abstract 3D imagery.
- **Card Border** (`#f2f2f2`): Softest card containment line.
- **Hairline** (`#d9d9dd`): Standard list rules and section dividers.
- **Border Light** (`#e5e7eb`): Secondary divider and utility rule.
### Shadow Colors
Cohere is mostly flat. Shadows appear only on contact forms floating against dark green bands:
- **Form Lift** (`rgba(15,24,41,0.08)`): `0 8px 24px` — single soft drop on form panels over dark backgrounds.
- **Modal** (`rgba(7,24,41,0.16)`): `0 16px 40px` — reserved for dialog elevation.
### Semantic
- **Focus Blue** (`#4c6ee6`): Keyboard focus.
- **Form-Focus Violet** (`#9b60aa`): Active text-input border.
- **Error Red** (`#b30000`): Validation ring/shadow color associated with form errors.
### Gradient System
Cohere does not use gradients as generic UI fill. Gradients and color fields are media-led: abstract 3D hero imagery, deep blue open-science particle fields, red-orange product video posters, and dark green-to-black product environments. UI surfaces stay flat; gradient richness is reserved for large media panels and CTA image bands.
## 3. Typography Rules
### Font Family
**Display** — `CohereText`, falling back to `Space Grotesk`, `Inter`, `ui-sans-serif`, `system-ui`, `sans-serif`. Custom geometric-modernist face used exclusively at hero scales (72-96px). The face has very tight default tracking and reads as monospace-adjacent at large sizes despite being proportional.
**Body / UI** — `Unica77 Cohere Web`, falling back to `Inter`, `Arial`, `ui-sans-serif`, `system-ui`. Lasse Lambach's Unica77 in a Cohere-licensed cut. Used across every functional UI role from 14px buttons through 60px section displays.
**Technical labels** — `CohereMono`, falling back to `JetBrains Mono`, `ui-monospace`, `SF Mono`, `Menlo`. Reserved for uppercase technical labels (category markers, system names, research-paper section headers).
OpenType features: Cohere relies on default `kern` and `calt` (contextual alternates) — no exotic stylistic sets. The face's character is in its proportions, not in alternate forms.
### Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|------|------|------|--------|-------------|----------------|-------------|-------|
| Hero Display | CohereText | 96px (6.0rem) | 400 | 1.00 | -1.92px | kern | Home page declaration scale |
| Product Display | CohereText | 72px (4.5rem) | 400 | 1.00 | -1.44px | kern | Product/research hero headlines |
| Section Display | Unica77 | 60px (3.75rem) | 400 | 1.00 | -1.2px | kern, calt | Large product-page headings |
| Section Heading | Unica77 | 48px (3.0rem) | 400 | 1.20 | -0.48px | kern, calt | Split hero and CTA headings |
| Card Heading | Unica77 | 32px (2.0rem) | 400 | 1.20 | -0.32px | kern, calt | Feature card and list-section titles |
| Feature Heading | Unica77 | 24px (1.5rem) | 400 | 1.30 | 0 | kern, calt | Cards, filters, article titles |
| Body Large | Unica77 | 18px (1.13rem) | 400 | 1.40 | 0 | kern, calt | Lead text, larger paragraphs |
| Body | Unica77 | 16px (1.0rem) | 400 | 1.50 | 0 | kern, calt | Default copy and link text |
| Body Strong | Unica77 | 16px (1.0rem) | 500 | 1.50 | 0 | kern, calt | Inline emphasis, list-row labels |
| Button | Unica77 | 14px (0.88rem) | 500 | 1.71 | 0 | kern, calt | Compact CTA labels |
| Caption | Unica77 | 14px (0.88rem) | 400 | 1.40 | 0 | kern, calt | Metadata, small explanatory text |
| Mono Label | CohereMono | 14px (0.88rem) | 400 | 1.40 | 0.28px | kern, uppercase | Uppercase technical labels |
| Micro | Unica77 | 12px (0.75rem) | 400 | 1.40 | 0 | kern, calt | Footer, nav microcopy |
| Micro Strong | Unica77 | 12px (0.75rem) | 500 | 1.40 | 0 | kern, calt | Footer section labels |
### Principles
- **Use massive type sparingly.** Cohere pages typically have one oversized headline and then settle into restrained 16-24px UI copy. The hero declaration *is* the page's voice; nothing below it tries to compete.
- **Display type stays tight.** Hero copy should feel compact and carved, not airy. Line-heights at 1.0 and -1.92px tracking at 96px are non-negotiable signatures.
- **Avoid heavy bold weights.** The system runs at weight 400 (display, body, captions) and 500 (buttons, body emphasis, micro-strong). True bold (700) does not appear in the chrome.
- **Uppercase mono for system markers.** Category labels, research-paper section headers, and product-tier tags use CohereMono uppercase with 0.28px positive tracking.
- **Editorial pages can use coral chips and blue links**, but the base typography stays black and measured. Color appears as taxonomy, not as decoration.
- **Long-form prose holds at 16px body, 1.5 line-height**. The 18px body-large variant only appears in lead paragraphs immediately under the hero.
- **Line-height tightens with size.** From 1.5 (body) → 1.4 (body-large/feature) → 1.3 (24px feature heading) → 1.2 (32-48px heading) → 1.0 (display). The compression is what makes the hero declaration feel monumental.
## 4. Component Stylings
### Buttons
**`button-primary`** — Near-black pill CTA, the dominant action across all surfaces.
- Background `#17171c`, text `#ffffff`
- Padding `12px 24px`, rounded `32px` (signature pill radius)
- Font: 14px Unica77 Cohere Web weight 500, line-height 1.71
- Hover: ground darkens toward pure `#000000`; transition 200ms
- Use: "Request a demo", "Submit", primary hero CTAs
**`button-primary-on-dark`** — White pill on deep-green/navy bands.
- Background `#ffffff`, text `#17171c`
- Same shape, same padding, inverted color
- Use: Primary CTA inside dark feature bands
**`button-secondary`** — Text-only underlined link, no fill.
- Background transparent, text `#212121` with underline
- Padding `8px 0` (text-only, no horizontal pad)
- Font: 16px Unica77 weight 400
- Use: "Explore products", "Try the Playground", newsletter signup, secondary hero actions
**`button-pill-outline`** — Outlined pill control.
- Background transparent, text `#17171c`
- 1px solid `#17171c` border, rounded `30px`, padding `6px 12px`
- Use: Research filters, topic tags, lightweight taxonomy controls
**`button-pill-outline-active`** — Active filter state.
- Background `#17171c`, text `#ffffff`
- Same border-radius and padding as default
### Announcement Bar
**`announcement-bar`** — Full-width black strip above the nav.
- Background `#000000`, text `#ffffff`, height 36px
- Centered microcopy in 12px Unica77 weight 400
- Underlined "Learn more" link inline
- Close control at far right (small × glyph)
### Cards
**`card-product`** — Warm stone product/model summary card.
- Background `#eeece7`, text `#212121`
- Rounded 8px, padding 32px
- Layout: small pill button at top, 32px card heading, divider line, checkmark bullet rows
- 3-column on desktop in product matrix
**`card-capability`** — Light feature card.
- Background `#ffffff`, text `#212121`
- Rounded 4px, padding 24px
- Layout: thin-line geometric illustration top, 24px heading, body, text link
- Often unframed on light backgrounds — borders only when explicit separation needed
**`card-hero-photo`** — Signature large media card.
- Background `#ffffff` with photographic content fill
- Rounded 22px (the signature Cohere card radius)
- No border, no shadow — the rounded corners and image-bleed do the containment
- Often combines photography with an overlaid agent-console module
**`card-contact-form`** — Rounded white form panel against dark sections.
- Background `#ffffff`, text `#212121`
- Rounded 22px, padding 32px
- Single soft drop shadow `0 8px 24px rgba(15,24,41,0.08)` when floating on dark green
- Two-column input rows
### Agent Console Card
**`agent-console-card`** — Dark product mockup panel.
- Background `#17171c`, text `#ffffff`, rounded 8px, padding 24px
- Contents: agent names, status chips (small pill labels), integration badges, prompt fields, generated response cards
- Status chips use product accent colors against the dark surface
- Used as the centerpiece overlay on hero photo cards
### Dark Feature Band
**`dark-feature-band`** — Full-width product capability section.
- Background `#003c33` (deep green) or `#071829` (dark navy), text `#ffffff`
- Rounded 22px on the band itself when contained, full-width-bleed when used as page section
- Padding 80px (signature `spacing.section`)
- Inner cards use darker translucent surfaces, pale borders, abstract line illustrations
### Badges & Chips
**`blog-filter-chip`** — Oversized coral taxonomy chip on blog index.
- Background transparent, text `#ff7759`
- 1px solid `#ffad9b` border, rounded 8px, padding 8px 14px
- Font: 32px Unica77 weight 400 (deliberately oversized — taxonomy as hero control)
**`blog-filter-chip-active`** — Inverts to filled coral.
- Background `#ff7759`, text `#17171c`
- Same shape
**`research-tag`** — Small uppercase mono pill for research-paper topic tags.
- Background `#f2f2f2`, text `#75758a`
- Rounded 4px, padding 4px 10px
- Font: CohereMono 12px uppercase, 0.28px tracking
### Inputs & Forms
**`input-text`** — Default text field.
- Background `#ffffff`, text `#212121`
- 1px solid `#d9d9dd` border, rounded 4px, padding 12px 16px, height 44px
- Font: 16px Unica77 weight 400
- Label above in 14px Unica77 weight 500
**`input-text-focused`** — Activated state.
- Border switches to `1px solid #9b60aa` (form-focus violet)
- 2px focus ring at `rgba(76,110,230,0.5)` offset 2px
**`input-text-error`** — Validation error.
- Border `1px solid #b30000`
- Error microcopy below in 12px Unica77 weight 400, color `#b30000`
### Trust Logo Strip
**`trust-logo-strip`** — Centered partner logos with vast spacing.
- Background `#ffffff`, no card chrome, no borders
- Logos in monochrome (black on light, white on dark) at uniform optical height
- Horizontal gap: 80px+ between logos
- Often preceded by a centered small uppercase mono label ("TRUSTED BY")
### Navigation
**`primary-nav`** — Three-zone layout.
- Background `#ffffff`, height 72px
- Bottom rule: 1px `#d9d9dd`
- Layout: Cohere wordmark left, primary horizontal menu centered (Models / Products / Research / Pricing / Docs), Sign-in + primary CTA pill right
- Links in 14px Unica77 weight 500, color `#212121`
- Hover: opacity 0.7 + 200ms transition (no color shift)
- Mega-menu dropdowns use full-width overlays with category columns
### Decorative Elements
**Thin-line geometric illustrations** — Single-stroke icon/diagram set used inside capability cards. Drawn in 1.5px stroke, color `#212121`, no fill. The visual lineage of these icons traces back to early-90s technical-paper figure annotation.
**Abstract 3D media** — Hero composites use rendered abstract forms (orbs, particle fields, deep blue gradients) rather than literal product screenshots on the home page. The 3D content lives inside the `card-hero-photo` containers at 22px radius.
**Footer Newsletter Block** — Dark footer subscription module with coral "AI moves fast" eyebrow label, white headline in 32px Unica77, muted legal microcopy in `#93939f`, single-line email input field, arrow submit marker.
## 5. Layout Principles
### Spacing System
Base unit is 8px with many one-off alignment values for editorial precision:
`2px (xxs)` · `6px (xs)` · `8px (sm)` · `10px` · `12px (md)` · `16px (lg)` · `20px` · `22px` · `24px (xl)` · `28px` · `32px (xxl)` · `36px` · `40px` · `56px` · `60px` · `64px` · `80px (section)` · `120px (hero-air)`.
Large sections rely on dramatic vertical breathing room. The home page places a trust-logo strip far below the hero media. Product pages often hold dark panels inside fields of empty white space, then transition to dense forms or footers only near the end.
### Grid & Container
- **Page max-width**: 1280px on standard pages, 1440px on home
- **Prose column**: ~720px max for long-form research and blog content
- **Global nav**: three-zone layout — logo left, menu centered, sign-in/CTA right
- **Home hero**: centered text above a two-card media composition (wide product mockup card beside a narrower photography card)
- **Feature sections**: 3-column cards on desktop, 2-column on tablet, 1-column on mobile
- **Product pages** alternate centered hero blocks, trust-logo strips, large single-feature bands, and 2-3 column card grids
- **Research pages** use full-width lists with date and chip columns instead of decorative cards
- **Forms** use two-column input rows inside a rounded white card on dark or stone section backgrounds
### Whitespace Philosophy
Cohere uses whitespace as a trust signal. Large empty intervals separate the brand claim, customer proof, product proof, and CTA. Dense content appears only where it serves the information architecture: research paper rows, blog card grids, contact form fields. The page should never feel "compressed" — even on a laptop screen, sections breathe at 80-120px vertical rhythm.
The trust-logo strip is the canonical example: monochrome marks on a sea of white, with horizontal gaps that would feel wrong on any other site. The negative space is what makes the trust signal credible.
### Section Cadence
Home page rhythm:
1. **Hero declaration** (white, 120px top air)
2. **Hero photo card** (white, 22px radius, contains agent-console overlay)
3. **Trust-logo strip** (white, 80px+ vertical, no chrome)
4. **Capability section** (white, 3-column unframed cards with thin-line icons)
5. **Dark product band** (deep green, 80px padding, white text, dark inner cards)
6. **Customer story** (white, large quote in 32px Unica77, photo card right)
7. **Pre-footer CTA** (warm stone or pale wash, centered headline + pill CTA)
8. **Footer** (dark `#17171c` or pure white with dark text)
## 6. Shapes & Radius Scale
| Token | Value | Tier | Use |
|-------|-------|------|-----|
| `xs` | 4px | Micro | Small images, search fields, article thumbnails, utility elements |
| `sm` | 8px | Standard | Blog chips, cards, small media, dialogs, agent-console card |
| `md` | 16px | Comfortable | Medium product cards and grouped blocks |
| `lg` | 22px | Signature | Major media-card and soft placeholder radius — the Cohere fingerprint |
| `xl` | 30px | Pill-outline | Research/topic filter pills |
| `pill` | 32px | CTA Pill | Primary CTA buttons |
| `full` | 9999px | Round | Round status elements and avatar plates |
### Image Treatment
Images are not decorative backdrops for text except in CTA bands. Most imagery sits as rounded cards with visible corners: product videos, enterprise photography, article thumbnails, abstract 3D renders. The dominant radii are 8px (small thumbnails) and 22px (signature large media). The 22px radius is the system's most recognizable shape signal — it appears on hero photo cards, contact form panels, and dark feature bands when contained.
## 7. Depth & Elevation
| Level | Treatment | Use |
|-------|-----------|-----|
| 0 — Flat | No shadow, white or dark field | Hero copy, research lists, editorial surfaces, default cards |
| 1 — Bordered | 1px `#d9d9dd`, `#e5e7eb`, or dark translucent rules | Research rows, forms, pale cards, footer inputs |
| 2 — Media Lift | Rounded image or video over contrasting section color | Hero photo cards, product videos, CTA imagery |
| 3 — Form Float | `0 8px 24px rgba(15,24,41,0.08)` | Contact form floating on dark green band |
| 4 — Modal | `0 16px 40px rgba(7,24,41,0.16)` | Reserved for dialogs and overlays |
| 5 — Dark Product Field | Deep green or navy full-width band | Command, North, financial-services, security sections |
**Shadow Philosophy**: Cohere is mostly flat. Depth comes from surface alternation (white → soft-stone → deep-green), media contrast, rounded corners, and thin borders rather than drop shadows. The single shadow tier (form-float) appears only when a white form panel sits against a dark green band — the shadow exists to keep the form readable, not to suggest elevation. The deep-green and dark-navy bands provide the system's primary depth cue: they break the white canvas's visual plane and announce "this is a different content layer."
## 8. Interaction & Motion
### Easing
- **Standard ease**: `cubic-bezier(0.4, 0, 0.2, 1)` — material-style ease for most state transitions
- **Emphasized ease**: `cubic-bezier(0.2, 0, 0, 1)` — for entrance animations and band reveals
### Duration Buckets
- **Fast**: 120ms — hover color/opacity shifts, button press feedback
- **Standard**: 200ms — most state transitions, dropdown reveals, link underline draw
- **Slow**: 320ms — section band reveals, hero crossfades, mega-menu opens
### Per-component micro-states
- **Primary pill hover**: background ground darkens from `#17171c` to `#000000` over 200ms; no lift, no shadow change
- **Secondary text-link hover**: underline thickens from 1px to 2px over 120ms; color shifts from `#212121` → `#1863dc`
- **Pill-outline filter hover**: background fills with `rgba(23,23,28,0.05)` over 120ms
- **Card hover (capability/product)**: 1px border darkens from `#d9d9dd` → `#75758a` over 200ms; no shadow, no transform
- **Coral blog-filter hover**: pale fill `rgba(255,119,89,0.1)` appears over 120ms
### Page transitions
- Section bands crossfade as they enter the viewport — opacity 0 → 1 over 320ms with the emphasized ease
- Trust-logo strips have no entrance animation; they appear immediately
- Dark product bands use a subtle parallax — background scrolls 5% slower than foreground content
### Reduced motion
The site respects `prefers-reduced-motion: reduce`. All band reveals collapse to instant swaps; pill hover lift becomes opacity-only; parallax disables entirely. The link underline draw still fires (information signal), but transitions immediately without animation.
## 9. Accessibility & A11y
### Contrast pairs (WCAG)
- **Body text on canvas**: `#212121` on `#ffffff` = 16.1:1 — AAA at all sizes
- **White on near-black brand**: `#ffffff` on `#17171c` = 17.4:1 — AAA
- **White on deep enterprise green**: `#ffffff` on `#003c33` = 12.6:1 — AAA at body sizes
- **Body muted on canvas**: `#616161` on `#ffffff` = 6.3:1 — AA at body, AAA at large
- **Action blue on canvas**: `#1863dc` on `#ffffff` = 5.5:1 — AA at body sizes
- **Coral chip on canvas**: `#ff7759` on `#ffffff` = 3.1:1 — meets AA only at large/headline sizes; chip text uses 14-32px which qualifies
### Focus indicators
- Default focus ring: 2px solid `#4c6ee6` with 2px offset
- Form-input focus: border switches to `#9b60aa` (1px), with the 2px ring offset 2px outside
- Pill CTAs: focus halo at `0 0 0 2px rgba(76,110,230,0.5)` outside the 1px brand border
### ARIA patterns
- **Dropdowns**: full ARIA combobox pattern with `aria-expanded`, `aria-controls`, `role="listbox"` for the menu
- **Mega-menu**: `role="menubar"` with arrow-key navigation between top-level items, then `role="menu"` for the popout
- **Dialogs** (contact-form modal): `role="dialog"`, `aria-modal="true"`, focus trap, escape-key dismiss
- **Tabbed sections** (product pages): `role="tablist"` + `role="tab"` + `role="tabpanel"` with arrow-key navigation
- **Status badges** in agent-console mockups: `aria-label` describes the status (e.g., "Active", "Idle") rather than relying on color alone
### Keyboard nav
- Tab order: nav → hero CTA → secondary CTA → first content card → subsequent cards in DOM order → footer
- Arrow keys move within tablists and mega-menu trees
- Escape closes any popout (dropdown, mega-menu, dialog)
- Enter/Space activate buttons; Enter activates links
### Screen reader hints
- The thin-line geometric illustrations inside capability cards have `aria-hidden="true"` since they're decorative
- The CohereMono uppercase labels are announced as written (not auto-uppercased by CSS) so screen readers don't spell them out letter-by-letter
- Trust-logo strip uses an offscreen `<h2>Trusted by</h2>` for landmark navigation
### Reduced motion
The system respects `prefers-reduced-motion: reduce` per §8. All non-essential motion disables; focus rings still appear; loading states use static spinners instead of animated ones.
## 10. Responsive Behavior
### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Small Mobile | <425px | Single column. Hero drops to 48px. Pill nav collapses to hamburger. Trust logos stack vertically. Form rows stack. |
| Mobile | 425-640px | Single column with larger media cards. Hero at 56-64px. Section padding 48px. |
| Large Mobile | 640-768px | Wider one-column with larger photography. Hero at 64-72px. |
| Tablet | 768-1024px | Two-column cards begin. Nav spacing tightens. Hero at 80px. |
| Desktop | 1024-1440px | Full nav, 3-column card grids, split hero compositions. Hero at 96px. |
| Large Desktop | 1440-2560px | Wide containers (1440px max) and large empty vertical intervals. |
### Touch Targets
Primary CTAs and pills meet comfortable touch sizing through 12-24px padding and 32px pill radii. Research filter chips and blog category chips are larger than standard tags (8-14px padding), making dense taxonomy surfaces usable on touch devices. Form inputs render at 44px height. Links inside body prose receive ~24px line-height which provides comfortable tap rows.
### Collapsing Strategy
- **Nav** collapses from horizontal mega-menu to a compact mobile drawer at 1024px. Sign-in and primary CTA stay visible at all widths
- **Hero media** moves from split cards (wide product + narrow photo) to stacked cards
- **Product/capability grids** collapse from 3 columns to 2 to 1
- **Form fields** collapse from paired rows to single column
- **Research rows** preserve their rule-separated structure but stack metadata below titles on smaller widths
- **Trust-logo strip** collapses from a horizontal row of 6 to a 2-row 3-up grid, then to a 3-row 2-up grid on mobile
- **Hero typography**: 96px → 80px → 72px → 64px → 56px → 48px across breakpoints; tracking scales proportionally
### Image Behavior
- Hero photo cards maintain their 22px radius at every breakpoint
- Abstract 3D media uses `srcset` with multiple resolutions to avoid pixelation on retina
- Trust logos are SVG and remain crisp at all sizes
- Photography in agent-console overlays uses lazy-loading below the fold
## 11. Content & Voice
### Tone
Cohere writes like a senior researcher explaining infrastructure to a senior buyer: precise, declarative, never hedged. The voice is "we know what we're building, you know what you need, the only question is fit." There is no startup-style breathlessness, no AGI hype, no "imagine if" rhetoric. The product *is* the pitch.
### Microcopy patterns
**Primary CTAs**: "Request a demo", "Talk to sales", "Get started", "Read the docs"
**Secondary actions**: "Explore products", "Try the Playground", "View pricing"
**Footer microcopy**: "AI moves fast" — the only flourish in the entire footer
### Error message recipe
`{Field name} is required` for empty fields. `Please enter a valid {field type}` for malformed input. `Something went wrong. Try again or [contact support].` for system errors. Errors appear directly under the field in 12px Unica77 weight 400, color `#b30000`. No icons, no exclamation marks.
### Empty states
Cohere doesn't show empty-state illustrations. The empty-state pattern is a single line of mono-label uppercase text ("NO RESULTS · ADJUST YOUR FILTERS") centered in the content region. Refusal to anthropomorphize is the brand's empty-state design choice.
### CTA verb conventions
- "Request a demo" — primary B2B CTA across the system
- "Talk to sales" — when the buyer is mid-funnel
- "Get started" — for self-serve developer entry (Playground, docs)
- "Read the paper" / "Read the post" — for research and editorial content
- "View pricing" — never "See pricing" (Cohere prefers "View")
The brand avoids "Try" as a verb (sounds tentative), "Sign up" (sounds consumer), and "Discover" (sounds breathless). Action verbs are always concrete and direct.
## 12. Dark Mode & Theming
**Light-only.** Cohere ships no public dark-mode toggle. The page uses dark *bands* (deep green `#003c33` and dark navy `#071829`) inside the white canvas as a structural device, but there is no per-user dark theme. The marketing surface is intentionally light-canvas-only — the dark bands are a publication-design technique (alternating brightness for rhythm), not a theming option.
The in-product Playground and dashboard surfaces use a separate dark theme with `#0e0e10` ground and Unica77 white text, but those tokens are not exposed in the marketing system.
If implementing a Cohere-flavored dark mode, the suggested mapping:
- `bg` → `#0e0e10` (near-black with no warmth)
- `surface` → `#17171c` (current brand color becomes the card surface)
- `text` → `#ffffff`
- `text-muted` → `rgba(255,255,255,0.7)`
- `brand` → `#ffffff` (CTAs invert to white pills with `#0e0e10` text)
- `border` → `rgba(255,255,255,0.12)`
- Deep green and dark navy bands persist as accent surfaces, but feel less special since the page is already dark — use them sparingly
## 13. Lineage & Influences
Cohere's visual lineage runs through **Wired** and **NYT Magazine** for its editorial cadence — the oversized hero declaration paired with small uppercase mono labels and rule-separated research lists is unmistakably magazine-design DNA. Cohere takes this further than most tech companies, allowing the trust-logo strip to be unframed and the section rhythm to be entirely whitespace-driven.
The pill-CTA discipline (32px radius, near-black fill, no border) traces to **HashiCorp** and **Vercel** — both companies use the same near-black pill-on-white pattern as their primary action surface. Cohere differentiates by using a more saturated near-black (`#17171c`) with a faint blue-cool undertone, vs. HashiCorp's slightly warmer near-black.
The action-blue link discipline (`#1863dc`) is borrowed from **Stripe**'s single-confidence-color philosophy, but applied to editorial links rather than CTAs. Cohere's blue is hyperlink-grade rather than brand-grade — it signals "this is a link" rather than "this is the brand."
The deep enterprise green band (`#003c33`) is more singular: it doesn't have an obvious antecedent in tech-marketing. The closest visual cousin is Bloomberg Terminal's green-on-black palette, though Cohere uses it for atmospheric depth rather than data display.
What Cohere rejects: gradient hero backgrounds (the AI-marketing default), playful illustrations (the consumer-AI default), and brand-colored CTAs (the SaaS default). The chrome stays austere; color arrives through photography and content surfaces, not through UI accents.
**Influences:**
- **Wired / NYT Magazine** — Oversized hero + small uppercase mono label editorial cadence — https://www.wired.com
- **HashiCorp** — Enterprise infrastructure restraint — https://www.hashicorp.com
- **Vercel** — Near-black pill CTA on flat white — https://vercel.com
- **Stripe** — Single-confidence action-color discipline — https://stripe.com
- **Anthropic** — AI-research paper-led typographic restraint — https://www.anthropic.com
- **Bloomberg Terminal** — Deep-green-on-black industrial atmosphere — https://www.bloomberg.com/professional/
## 14. Do's and Don'ts
### Do
- Use white canvas as the default surface; introduce dark green or navy as full-width product bands
- Keep primary CTAs pill-shaped (32px radius) and near-black (`#17171c`) on light surfaces
- Use 22px radius on major media cards and placeholders — the Cohere fingerprint
- Use coral (`#ff7759`) for editorial taxonomy and small warm accents only — never as the main CTA color
- Use action blue (`#1863dc`) for inline links inside body prose only — never on CTAs or buttons
- Use monochrome trust logos with vast horizontal spacing — let the negative space do the credibility work
- Use thin-line geometric illustrations for research and capability icons
- Let photography and product mockups carry color, while the UI shell stays restrained
- Default body to 16px Unica77 with 1.5 line-height; reach for 18px body-large only in lead paragraphs
- Use CohereMono uppercase for technical labels with 0.28px tracking
- Reserve 96px CohereText display only for the page-top hero declaration
### Don't
- Don't turn coral or blue into broad decorative surface colors — they are taxonomy and link signals
- Don't add heavy drop shadows to cards — the system is flat by default
- Don't make every section card-based; Cohere often uses unframed rows, rules, and open space
- Don't use rounded cards below 8px for major media — the radius vocabulary starts at 8px and scales up
- Don't replace the display/body type split with one generic sans-serif voice
- Don't render undocumented interaction variants in documentation or previews
- Don't use saturated gradients as normal UI backgrounds; keep gradients media-led
- Don't use bold (700) weight in the chrome — display sits at 400, body at 400-500
- Don't apply pill-shape to non-CTA buttons; outline pills (30px) are the only secondary pill variant
- Don't use cream or warm-shifted whites for the canvas — Cohere's white is cool and clean (`#ffffff`)
## 15. Agent Prompt Guide
### Quick Color Reference
- Page Background: `#ffffff` (Canvas White)
- Primary CTA: `#17171c` (Near-Black) on white text
- Heading text: `#212121` (Ink)
- Body muted: `#616161`
- Action link blue: `#1863dc`
- Coral taxonomy chip: `#ff7759`
- Deep enterprise green band: `#003c33`
- Dark navy band: `#071829`
- Border hairline: `#d9d9dd`
- Warm stone product card: `#eeece7`
- Mono label color: `#212121`
### Example Component Prompts
- "Create a Cohere hero on white canvas. Headline at 96px CohereText weight 400, line-height 1.0, letter-spacing -1.92px, color `#212121`. Subhead at 18px Unica77 weight 400, line-height 1.4, color `#616161`. Single near-black pill CTA (`#17171c` background, `#ffffff` text, 32px radius, padding 12px 24px, 14px Unica77 weight 500). 120px top padding. No gradient, no decorative chrome."
- "Design a Cohere capability card: white background `#ffffff`, no border, 4px radius, 24px padding. Top: thin-line geometric illustration in 1.5px stroke, color `#212121`, ~48px square. Title at 24px Unica77 weight 400, line-height 1.3, color `#212121`. Body at 16px Unica77 weight 400, color `#616161`. Underlined text link at the bottom in 16px Unica77 weight 500, color `#212121` (hover shifts to `#1863dc`). Three cards in a row at desktop, no shadows."
- "Build a Cohere dark feature band: full-width `#003c33` deep green background, padding 80px vertical, 22px radius if contained within page max-width. Section heading at 48px Unica77 weight 400, line-height 1.2, letter-spacing -0.48px, color `#ffffff`. Lead body at 18px Unica77 weight 400, color `rgba(255,255,255,0.85)`. Three inner cards on darker translucent surfaces (`rgba(0,0,0,0.2)` with 1px `rgba(255,255,255,0.12)` border, 8px radius). Each inner card: 24px feature heading + 16px body + thin-line illustration."
- "Create a Cohere trust-logo strip: white canvas, no card chrome, no shadows. Centered eyebrow label in 14px CohereMono uppercase weight 400, letter-spacing 0.28px, color `#75758a` ('TRUSTED BY'). Below it, a single horizontal row of 6 monochrome partner logos at uniform optical height (~32px), with 80px+ horizontal gaps. No borders, no boxes."
- "Design a Cohere blog filter chip row: cream-or-white canvas. Each chip rendered as oversized 32px Unica77 weight 400 text in coral `#ff7759`, with 1px `#ffad9b` border, 8px radius, padding 8px 14px, transparent background. Active chip inverts: `#ff7759` background, `#17171c` text. The chips read as taxonomy declarations rather than utility filters — the oversized type is intentional."
- "Build a Cohere announcement bar: full-width `#000000` background above the nav, 36px height. Centered microcopy at 12px Unica77 weight 400, color `#ffffff`. Inline 'Learn more' link with underline. Small × close icon at far right in `#ffffff`."
### Iteration Guide
1. **Always start from the white canvas.** If you reach for a colored hero background, you are pulling away from the brand. Color arrives through dark bands, photography, and taxonomy chips — never as a chrome wash.
2. **The 22px radius is sacred.** Every signature media card uses 22px. If you find yourself reaching for 12px or 16px on a hero photo card, you've lost the fingerprint. Cards smaller than hero media use 8px; pills use 32px.
3. **Pill CTAs only at 32px radius.** Outline-pill secondary controls use 30px. Anything else (text-only with underline) is the brand's secondary-action pattern. Never a 4-8px CTA.
4. **Three typefaces, three roles, no overlap.** CohereText is display-only (72-96px). Unica77 is everything 14-60px. CohereMono is uppercase technical labels only. Don't reach across.
5. **Hero declaration is one per page.** The 96px CohereText hero appears exactly once, at the top of the page. All subsequent headings step down — `section-heading` 48px is the next available scale. Never a second 96px declaration.
6. **Trust the whitespace.** If a section feels too quiet, you probably have it right. Cohere pages are paced — each section breathes at 80-120px vertical rhythm. Compressing the rhythm reads as anxious.
7. **Coral is taxonomy, blue is link, near-black is CTA.** These three colors have non-overlapping roles. Coral on a CTA reads as "the brand confused itself." Blue on a button reads as "the brand thinks this is Stripe." Near-black on a chip reads as "the brand thinks this is Linear." Stay in lane.
8. **The dark band is a structural device, not decoration.** When you use a `#003c33` deep-green band, the page is announcing "this is a different content layer — a product capability or security claim." If the content doesn't justify that announcement, use a warm-stone (`#eeece7`) section break instead.
1. Visual Theme & Atmosphere
Cohere’s marketing site reads like a sober enterprise-AI command center with editorial restraint. The home page opens on a huge typographic declaration — CohereText at 96px with -1.92px letter-spacing — sitting quietly over a stark white canvas. There are no atmospheric gradients, no decorative chrome, no consumer-facing warmth. The brand voice is “infrastructure, designed by adults”: every surface is austere, every hero declaration is monumental, every interactive control is rendered as either a near-black pill or a text-only underlined link.
The system is built around a deliberate alternation between the bright
editorial canvas (white background, large mono-spirited type, monochrome
trust logos with wide spacing) and the dark product band (deep
enterprise green #003c33 or dark navy #071829, full-width, with the
chrome inverting to white text and dark capability cards). This dual-mode
rhythm is what separates Cohere from the broader AI marketing pattern of
gradient-blue hero pages — instead of softening, the page commits to
austerity, then breaks rhythm with full-width dark sections that feel
like opening a research environment terminal in the middle of a
publication.
What truly distinguishes Cohere is its mix of austere monochrome UI with
bursts of tactile brand imagery. The site avoids decorative chrome in
the normal interface; color arrives through photography, abstract 3D
media on blog CTA surfaces (#f1f5ff pale-blue wash), coral taxonomy
chips (#ff7759) on the blog index, blue research links (#1863dc),
and dark product environments. Cards are rounded — usually 8px or 22px
— but never cute. Type is large, tight, and almost monospaced in spirit
even when it’s set in Unica77 Cohere Web; the system’s cadence is closer
to a technical paper than a SaaS landing page.
The trust-logo strips deserve their own paragraph: monochrome partner marks, set with extreme horizontal spacing, no card containment, no borders. The negative space is the credibility signal. When a brand has Oracle, Salesforce, McKinsey, and the U.S. Department of State in its logo strip, you do not put each one inside a rounded white card with a drop shadow. You center the entire row in a sea of white space and let the marks themselves do the work.
Key Characteristics:
- Monumental display headlines at 96px CohereText with -1.92px tracking and 1.0 line-height
- Stark white editorial canvas interrupted by full-width deep green (
#003c33) and dark navy (#071829) product bands - Rounded media cards at 8px (small) and 22px (signature large), never below 8px for major media
- Near-black (
#17171c) pill CTAs at 32px radius — secondary actions render as underlined text links - Trust-logo strips with monochrome partner marks and intentionally vast horizontal spacing
- Agent-console mockups on dark panels with small status chips and integration badges
- Coral (
#ff7759) blog taxonomy chips at oversized scale — taxonomy as a hero-level control - Blue (
#1863dc) reserved for editorial links and research pagination — never a CTA - Three-typeface system: CohereText (display), Unica77 Cohere Web (UI/body), CohereMono (uppercase labels)
- Flat by default — no shadows on standard cards; depth comes from surface alternation and rounded corners
2. Color Palette & Roles
Primary
- Canvas White (
#ffffff): The dominant page background and form/card surface. Cohere uses pure white, not warm-shifted cream — the cool clean field is intentional and reinforces the enterprise tone. - Ink (
#212121): Default body text and most link text on light backgrounds. A barely-lifted near-black with no warm undertone. - Near-Black Primary (
#17171c): Primary CTA pill background, dark footer, deep UI cards. Holds back from pure black to keep type optically balanced.
Brand & Dark
- Cohere Black (
#000000): Announcement bar, highest-contrast text moments, and the global brand anchor. - Deep Enterprise Green (
#003c33): Product hero bands for North and Command-style dark sections. The signature Cohere band color — a deep forest green that reads as “industrial” without competing with the chrome. - Dark Navy (
#071829): Financial-services and security-oriented solution bands. Used when “enterprise” needs to feel like a financial-grade environment rather than a research lab.
Accent
- Action Blue (
#1863dc): Editorial links, pagination, and secondary action emphasis. Reserved for prose-level interactive moments — never used as a CTA fill. - Focus Blue (
#4c6ee6): Keyboard focus ring color. Slightly brighter than action blue so the focus halo reads above the link itself. - Form-Focus Violet (
#9b60aa): Focus border for text inputs. The single muted-purple in the system, used only when a form control activates. - Coral (
#ff7759): Blog category chips, taxonomy outlines, warm product markers. Vivid red-orange, high-energy, used sparingly on editorial surfaces. - Soft Coral (
#ffad9b): Pale chip borders and segmented article-label details.
Interactive
- CTA Black (
#17171c): The single button fill in the entire system. - Link Inline Default (
#212121): Body links default to ink color with underline. - Link Inline Hover (
#1863dc): Hover transitions to action blue. - Disabled Text (
#93939f): Muted slate for disabled controls.
Neutral Scale
- Heading Strong (
#000000): Used for the most emphatic display headlines. - Heading (
#212121): Default heading and body text. - Body Muted (
#616161): Secondary text, descriptions, paragraph subhead copy. - Slate (
#75758a): Research-paper separators and tertiary text. - Muted Slate (
#93939f): Footer links, dates, metadata, de-emphasized labels.
Surface & Borders
- Surface Card (
#ffffff): Pure white card fill, identical to canvas — separation comes from border, not surface contrast. - Soft Stone (
#eeece7): Product cards, testimonial placeholders, warm neutral surface blocks. The single “warm” surface in an otherwise cool palette. - Pale Green Wash (
#edfce9): North page section backdrop behind stacked dark capability panels. - Pale Blue Wash (
#f1f5ff): Blog CTA surface behind abstract 3D imagery. - Card Border (
#f2f2f2): Softest card containment line. - Hairline (
#d9d9dd): Standard list rules and section dividers. - Border Light (
#e5e7eb): Secondary divider and utility rule.
Shadow Colors
Cohere is mostly flat. Shadows appear only on contact forms floating against dark green bands:
- Form Lift (
rgba(15,24,41,0.08)):0 8px 24px— single soft drop on form panels over dark backgrounds. - Modal (
rgba(7,24,41,0.16)):0 16px 40px— reserved for dialog elevation.
Semantic
- Focus Blue (
#4c6ee6): Keyboard focus. - Form-Focus Violet (
#9b60aa): Active text-input border. - Error Red (
#b30000): Validation ring/shadow color associated with form errors.
Gradient System
Cohere does not use gradients as generic UI fill. Gradients and color fields are media-led: abstract 3D hero imagery, deep blue open-science particle fields, red-orange product video posters, and dark green-to-black product environments. UI surfaces stay flat; gradient richness is reserved for large media panels and CTA image bands.
3. Typography Rules
Font Family
Display — CohereText, falling back to Space Grotesk, Inter, ui-sans-serif, system-ui, sans-serif. Custom geometric-modernist face used exclusively at hero scales (72-96px). The face has very tight default tracking and reads as monospace-adjacent at large sizes despite being proportional.
Body / UI — Unica77 Cohere Web, falling back to Inter, Arial, ui-sans-serif, system-ui. Lasse Lambach’s Unica77 in a Cohere-licensed cut. Used across every functional UI role from 14px buttons through 60px section displays.
Technical labels — CohereMono, falling back to JetBrains Mono, ui-monospace, SF Mono, Menlo. Reserved for uppercase technical labels (category markers, system names, research-paper section headers).
OpenType features: Cohere relies on default kern and calt (contextual alternates) — no exotic stylistic sets. The face’s character is in its proportions, not in alternate forms.
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|---|---|---|---|---|---|---|---|
| Hero Display | CohereText | 96px (6.0rem) | 400 | 1.00 | -1.92px | kern | Home page declaration scale |
| Product Display | CohereText | 72px (4.5rem) | 400 | 1.00 | -1.44px | kern | Product/research hero headlines |
| Section Display | Unica77 | 60px (3.75rem) | 400 | 1.00 | -1.2px | kern, calt | Large product-page headings |
| Section Heading | Unica77 | 48px (3.0rem) | 400 | 1.20 | -0.48px | kern, calt | Split hero and CTA headings |
| Card Heading | Unica77 | 32px (2.0rem) | 400 | 1.20 | -0.32px | kern, calt | Feature card and list-section titles |
| Feature Heading | Unica77 | 24px (1.5rem) | 400 | 1.30 | 0 | kern, calt | Cards, filters, article titles |
| Body Large | Unica77 | 18px (1.13rem) | 400 | 1.40 | 0 | kern, calt | Lead text, larger paragraphs |
| Body | Unica77 | 16px (1.0rem) | 400 | 1.50 | 0 | kern, calt | Default copy and link text |
| Body Strong | Unica77 | 16px (1.0rem) | 500 | 1.50 | 0 | kern, calt | Inline emphasis, list-row labels |
| Button | Unica77 | 14px (0.88rem) | 500 | 1.71 | 0 | kern, calt | Compact CTA labels |
| Caption | Unica77 | 14px (0.88rem) | 400 | 1.40 | 0 | kern, calt | Metadata, small explanatory text |
| Mono Label | CohereMono | 14px (0.88rem) | 400 | 1.40 | 0.28px | kern, uppercase | Uppercase technical labels |
| Micro | Unica77 | 12px (0.75rem) | 400 | 1.40 | 0 | kern, calt | Footer, nav microcopy |
| Micro Strong | Unica77 | 12px (0.75rem) | 500 | 1.40 | 0 | kern, calt | Footer section labels |
Principles
- Use massive type sparingly. Cohere pages typically have one oversized headline and then settle into restrained 16-24px UI copy. The hero declaration is the page’s voice; nothing below it tries to compete.
- Display type stays tight. Hero copy should feel compact and carved, not airy. Line-heights at 1.0 and -1.92px tracking at 96px are non-negotiable signatures.
- Avoid heavy bold weights. The system runs at weight 400 (display, body, captions) and 500 (buttons, body emphasis, micro-strong). True bold (700) does not appear in the chrome.
- Uppercase mono for system markers. Category labels, research-paper section headers, and product-tier tags use CohereMono uppercase with 0.28px positive tracking.
- Editorial pages can use coral chips and blue links, but the base typography stays black and measured. Color appears as taxonomy, not as decoration.
- Long-form prose holds at 16px body, 1.5 line-height. The 18px body-large variant only appears in lead paragraphs immediately under the hero.
- Line-height tightens with size. From 1.5 (body) → 1.4 (body-large/feature) → 1.3 (24px feature heading) → 1.2 (32-48px heading) → 1.0 (display). The compression is what makes the hero declaration feel monumental.
4. Component Stylings
Buttons
button-primary — Near-black pill CTA, the dominant action across all surfaces.
- Background
#17171c, text#ffffff - Padding
12px 24px, rounded32px(signature pill radius) - Font: 14px Unica77 Cohere Web weight 500, line-height 1.71
- Hover: ground darkens toward pure
#000000; transition 200ms - Use: “Request a demo”, “Submit”, primary hero CTAs
button-primary-on-dark — White pill on deep-green/navy bands.
- Background
#ffffff, text#17171c - Same shape, same padding, inverted color
- Use: Primary CTA inside dark feature bands
button-secondary — Text-only underlined link, no fill.
- Background transparent, text
#212121with underline - Padding
8px 0(text-only, no horizontal pad) - Font: 16px Unica77 weight 400
- Use: “Explore products”, “Try the Playground”, newsletter signup, secondary hero actions
button-pill-outline — Outlined pill control.
- Background transparent, text
#17171c - 1px solid
#17171cborder, rounded30px, padding6px 12px - Use: Research filters, topic tags, lightweight taxonomy controls
button-pill-outline-active — Active filter state.
- Background
#17171c, text#ffffff - Same border-radius and padding as default
Announcement Bar
announcement-bar — Full-width black strip above the nav.
- Background
#000000, text#ffffff, height 36px - Centered microcopy in 12px Unica77 weight 400
- Underlined “Learn more” link inline
- Close control at far right (small × glyph)
Cards
card-product — Warm stone product/model summary card.
- Background
#eeece7, text#212121 - Rounded 8px, padding 32px
- Layout: small pill button at top, 32px card heading, divider line, checkmark bullet rows
- 3-column on desktop in product matrix
card-capability — Light feature card.
- Background
#ffffff, text#212121 - Rounded 4px, padding 24px
- Layout: thin-line geometric illustration top, 24px heading, body, text link
- Often unframed on light backgrounds — borders only when explicit separation needed
card-hero-photo — Signature large media card.
- Background
#ffffffwith photographic content fill - Rounded 22px (the signature Cohere card radius)
- No border, no shadow — the rounded corners and image-bleed do the containment
- Often combines photography with an overlaid agent-console module
card-contact-form — Rounded white form panel against dark sections.
- Background
#ffffff, text#212121 - Rounded 22px, padding 32px
- Single soft drop shadow
0 8px 24px rgba(15,24,41,0.08)when floating on dark green - Two-column input rows
Agent Console Card
agent-console-card — Dark product mockup panel.
- Background
#17171c, text#ffffff, rounded 8px, padding 24px - Contents: agent names, status chips (small pill labels), integration badges, prompt fields, generated response cards
- Status chips use product accent colors against the dark surface
- Used as the centerpiece overlay on hero photo cards
Dark Feature Band
dark-feature-band — Full-width product capability section.
- Background
#003c33(deep green) or#071829(dark navy), text#ffffff - Rounded 22px on the band itself when contained, full-width-bleed when used as page section
- Padding 80px (signature
spacing.section) - Inner cards use darker translucent surfaces, pale borders, abstract line illustrations
Badges & Chips
blog-filter-chip — Oversized coral taxonomy chip on blog index.
- Background transparent, text
#ff7759 - 1px solid
#ffad9bborder, rounded 8px, padding 8px 14px - Font: 32px Unica77 weight 400 (deliberately oversized — taxonomy as hero control)
blog-filter-chip-active — Inverts to filled coral.
- Background
#ff7759, text#17171c - Same shape
research-tag — Small uppercase mono pill for research-paper topic tags.
- Background
#f2f2f2, text#75758a - Rounded 4px, padding 4px 10px
- Font: CohereMono 12px uppercase, 0.28px tracking
Inputs & Forms
input-text — Default text field.
- Background
#ffffff, text#212121 - 1px solid
#d9d9ddborder, rounded 4px, padding 12px 16px, height 44px - Font: 16px Unica77 weight 400
- Label above in 14px Unica77 weight 500
input-text-focused — Activated state.
- Border switches to
1px solid #9b60aa(form-focus violet) - 2px focus ring at
rgba(76,110,230,0.5)offset 2px
input-text-error — Validation error.
- Border
1px solid #b30000 - Error microcopy below in 12px Unica77 weight 400, color
#b30000
Trust Logo Strip
trust-logo-strip — Centered partner logos with vast spacing.
- Background
#ffffff, no card chrome, no borders - Logos in monochrome (black on light, white on dark) at uniform optical height
- Horizontal gap: 80px+ between logos
- Often preceded by a centered small uppercase mono label (“TRUSTED BY”)
Navigation
primary-nav — Three-zone layout.
- Background
#ffffff, height 72px - Bottom rule: 1px
#d9d9dd - Layout: Cohere wordmark left, primary horizontal menu centered (Models / Products / Research / Pricing / Docs), Sign-in + primary CTA pill right
- Links in 14px Unica77 weight 500, color
#212121 - Hover: opacity 0.7 + 200ms transition (no color shift)
- Mega-menu dropdowns use full-width overlays with category columns
Decorative Elements
Thin-line geometric illustrations — Single-stroke icon/diagram set used inside capability cards. Drawn in 1.5px stroke, color #212121, no fill. The visual lineage of these icons traces back to early-90s technical-paper figure annotation.
Abstract 3D media — Hero composites use rendered abstract forms (orbs, particle fields, deep blue gradients) rather than literal product screenshots on the home page. The 3D content lives inside the card-hero-photo containers at 22px radius.
Footer Newsletter Block — Dark footer subscription module with coral “AI moves fast” eyebrow label, white headline in 32px Unica77, muted legal microcopy in #93939f, single-line email input field, arrow submit marker.
5. Layout Principles
Spacing System
Base unit is 8px with many one-off alignment values for editorial precision:
2px (xxs) · 6px (xs) · 8px (sm) · 10px · 12px (md) · 16px (lg) · 20px · 22px · 24px (xl) · 28px · 32px (xxl) · 36px · 40px · 56px · 60px · 64px · 80px (section) · 120px (hero-air).
Large sections rely on dramatic vertical breathing room. The home page places a trust-logo strip far below the hero media. Product pages often hold dark panels inside fields of empty white space, then transition to dense forms or footers only near the end.
Grid & Container
- Page max-width: 1280px on standard pages, 1440px on home
- Prose column: ~720px max for long-form research and blog content
- Global nav: three-zone layout — logo left, menu centered, sign-in/CTA right
- Home hero: centered text above a two-card media composition (wide product mockup card beside a narrower photography card)
- Feature sections: 3-column cards on desktop, 2-column on tablet, 1-column on mobile
- Product pages alternate centered hero blocks, trust-logo strips, large single-feature bands, and 2-3 column card grids
- Research pages use full-width lists with date and chip columns instead of decorative cards
- Forms use two-column input rows inside a rounded white card on dark or stone section backgrounds
Whitespace Philosophy
Cohere uses whitespace as a trust signal. Large empty intervals separate the brand claim, customer proof, product proof, and CTA. Dense content appears only where it serves the information architecture: research paper rows, blog card grids, contact form fields. The page should never feel “compressed” — even on a laptop screen, sections breathe at 80-120px vertical rhythm.
The trust-logo strip is the canonical example: monochrome marks on a sea of white, with horizontal gaps that would feel wrong on any other site. The negative space is what makes the trust signal credible.
Section Cadence
Home page rhythm:
- Hero declaration (white, 120px top air)
- Hero photo card (white, 22px radius, contains agent-console overlay)
- Trust-logo strip (white, 80px+ vertical, no chrome)
- Capability section (white, 3-column unframed cards with thin-line icons)
- Dark product band (deep green, 80px padding, white text, dark inner cards)
- Customer story (white, large quote in 32px Unica77, photo card right)
- Pre-footer CTA (warm stone or pale wash, centered headline + pill CTA)
- Footer (dark
#17171cor pure white with dark text)
6. Shapes & Radius Scale
| Token | Value | Tier | Use |
|---|---|---|---|
xs | 4px | Micro | Small images, search fields, article thumbnails, utility elements |
sm | 8px | Standard | Blog chips, cards, small media, dialogs, agent-console card |
md | 16px | Comfortable | Medium product cards and grouped blocks |
lg | 22px | Signature | Major media-card and soft placeholder radius — the Cohere fingerprint |
xl | 30px | Pill-outline | Research/topic filter pills |
pill | 32px | CTA Pill | Primary CTA buttons |
full | 9999px | Round | Round status elements and avatar plates |
Image Treatment
Images are not decorative backdrops for text except in CTA bands. Most imagery sits as rounded cards with visible corners: product videos, enterprise photography, article thumbnails, abstract 3D renders. The dominant radii are 8px (small thumbnails) and 22px (signature large media). The 22px radius is the system’s most recognizable shape signal — it appears on hero photo cards, contact form panels, and dark feature bands when contained.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 — Flat | No shadow, white or dark field | Hero copy, research lists, editorial surfaces, default cards |
| 1 — Bordered | 1px #d9d9dd, #e5e7eb, or dark translucent rules | Research rows, forms, pale cards, footer inputs |
| 2 — Media Lift | Rounded image or video over contrasting section color | Hero photo cards, product videos, CTA imagery |
| 3 — Form Float | 0 8px 24px rgba(15,24,41,0.08) | Contact form floating on dark green band |
| 4 — Modal | 0 16px 40px rgba(7,24,41,0.16) | Reserved for dialogs and overlays |
| 5 — Dark Product Field | Deep green or navy full-width band | Command, North, financial-services, security sections |
Shadow Philosophy: Cohere is mostly flat. Depth comes from surface alternation (white → soft-stone → deep-green), media contrast, rounded corners, and thin borders rather than drop shadows. The single shadow tier (form-float) appears only when a white form panel sits against a dark green band — the shadow exists to keep the form readable, not to suggest elevation. The deep-green and dark-navy bands provide the system’s primary depth cue: they break the white canvas’s visual plane and announce “this is a different content layer.”
8. Interaction & Motion
Easing
- Standard ease:
cubic-bezier(0.4, 0, 0.2, 1)— material-style ease for most state transitions - Emphasized ease:
cubic-bezier(0.2, 0, 0, 1)— for entrance animations and band reveals
Duration Buckets
- Fast: 120ms — hover color/opacity shifts, button press feedback
- Standard: 200ms — most state transitions, dropdown reveals, link underline draw
- Slow: 320ms — section band reveals, hero crossfades, mega-menu opens
Per-component micro-states
- Primary pill hover: background ground darkens from
#17171cto#000000over 200ms; no lift, no shadow change - Secondary text-link hover: underline thickens from 1px to 2px over 120ms; color shifts from
#212121→#1863dc - Pill-outline filter hover: background fills with
rgba(23,23,28,0.05)over 120ms - Card hover (capability/product): 1px border darkens from
#d9d9dd→#75758aover 200ms; no shadow, no transform - Coral blog-filter hover: pale fill
rgba(255,119,89,0.1)appears over 120ms
Page transitions
- Section bands crossfade as they enter the viewport — opacity 0 → 1 over 320ms with the emphasized ease
- Trust-logo strips have no entrance animation; they appear immediately
- Dark product bands use a subtle parallax — background scrolls 5% slower than foreground content
Reduced motion
The site respects prefers-reduced-motion: reduce. All band reveals collapse to instant swaps; pill hover lift becomes opacity-only; parallax disables entirely. The link underline draw still fires (information signal), but transitions immediately without animation.
9. Accessibility & A11y
Contrast pairs (WCAG)
- Body text on canvas:
#212121on#ffffff= 16.1:1 — AAA at all sizes - White on near-black brand:
#ffffffon#17171c= 17.4:1 — AAA - White on deep enterprise green:
#ffffffon#003c33= 12.6:1 — AAA at body sizes - Body muted on canvas:
#616161on#ffffff= 6.3:1 — AA at body, AAA at large - Action blue on canvas:
#1863dcon#ffffff= 5.5:1 — AA at body sizes - Coral chip on canvas:
#ff7759on#ffffff= 3.1:1 — meets AA only at large/headline sizes; chip text uses 14-32px which qualifies
Focus indicators
- Default focus ring: 2px solid
#4c6ee6with 2px offset - Form-input focus: border switches to
#9b60aa(1px), with the 2px ring offset 2px outside - Pill CTAs: focus halo at
0 0 0 2px rgba(76,110,230,0.5)outside the 1px brand border
ARIA patterns
- Dropdowns: full ARIA combobox pattern with
aria-expanded,aria-controls,role="listbox"for the menu - Mega-menu:
role="menubar"with arrow-key navigation between top-level items, thenrole="menu"for the popout - Dialogs (contact-form modal):
role="dialog",aria-modal="true", focus trap, escape-key dismiss - Tabbed sections (product pages):
role="tablist"+role="tab"+role="tabpanel"with arrow-key navigation - Status badges in agent-console mockups:
aria-labeldescribes the status (e.g., “Active”, “Idle”) rather than relying on color alone
Keyboard nav
- Tab order: nav → hero CTA → secondary CTA → first content card → subsequent cards in DOM order → footer
- Arrow keys move within tablists and mega-menu trees
- Escape closes any popout (dropdown, mega-menu, dialog)
- Enter/Space activate buttons; Enter activates links
Screen reader hints
- The thin-line geometric illustrations inside capability cards have
aria-hidden="true"since they’re decorative - The CohereMono uppercase labels are announced as written (not auto-uppercased by CSS) so screen readers don’t spell them out letter-by-letter
- Trust-logo strip uses an offscreen
<h2>Trusted by</h2>for landmark navigation
Reduced motion
The system respects prefers-reduced-motion: reduce per §8. All non-essential motion disables; focus rings still appear; loading states use static spinners instead of animated ones.
10. Responsive Behavior
Breakpoints
| Name | Width | Key Changes |
|---|---|---|
| Small Mobile | <425px | Single column. Hero drops to 48px. Pill nav collapses to hamburger. Trust logos stack vertically. Form rows stack. |
| Mobile | 425-640px | Single column with larger media cards. Hero at 56-64px. Section padding 48px. |
| Large Mobile | 640-768px | Wider one-column with larger photography. Hero at 64-72px. |
| Tablet | 768-1024px | Two-column cards begin. Nav spacing tightens. Hero at 80px. |
| Desktop | 1024-1440px | Full nav, 3-column card grids, split hero compositions. Hero at 96px. |
| Large Desktop | 1440-2560px | Wide containers (1440px max) and large empty vertical intervals. |
Touch Targets
Primary CTAs and pills meet comfortable touch sizing through 12-24px padding and 32px pill radii. Research filter chips and blog category chips are larger than standard tags (8-14px padding), making dense taxonomy surfaces usable on touch devices. Form inputs render at 44px height. Links inside body prose receive ~24px line-height which provides comfortable tap rows.
Collapsing Strategy
- Nav collapses from horizontal mega-menu to a compact mobile drawer at 1024px. Sign-in and primary CTA stay visible at all widths
- Hero media moves from split cards (wide product + narrow photo) to stacked cards
- Product/capability grids collapse from 3 columns to 2 to 1
- Form fields collapse from paired rows to single column
- Research rows preserve their rule-separated structure but stack metadata below titles on smaller widths
- Trust-logo strip collapses from a horizontal row of 6 to a 2-row 3-up grid, then to a 3-row 2-up grid on mobile
- Hero typography: 96px → 80px → 72px → 64px → 56px → 48px across breakpoints; tracking scales proportionally
Image Behavior
- Hero photo cards maintain their 22px radius at every breakpoint
- Abstract 3D media uses
srcsetwith multiple resolutions to avoid pixelation on retina - Trust logos are SVG and remain crisp at all sizes
- Photography in agent-console overlays uses lazy-loading below the fold
11. Content & Voice
Tone
Cohere writes like a senior researcher explaining infrastructure to a senior buyer: precise, declarative, never hedged. The voice is “we know what we’re building, you know what you need, the only question is fit.” There is no startup-style breathlessness, no AGI hype, no “imagine if” rhetoric. The product is the pitch.
Microcopy patterns
Primary CTAs: “Request a demo”, “Talk to sales”, “Get started”, “Read the docs” Secondary actions: “Explore products”, “Try the Playground”, “View pricing” Footer microcopy: “AI moves fast” — the only flourish in the entire footer
Error message recipe
{Field name} is required for empty fields. Please enter a valid {field type} for malformed input. Something went wrong. Try again or [contact support]. for system errors. Errors appear directly under the field in 12px Unica77 weight 400, color #b30000. No icons, no exclamation marks.
Empty states
Cohere doesn’t show empty-state illustrations. The empty-state pattern is a single line of mono-label uppercase text (“NO RESULTS · ADJUST YOUR FILTERS”) centered in the content region. Refusal to anthropomorphize is the brand’s empty-state design choice.
CTA verb conventions
- “Request a demo” — primary B2B CTA across the system
- “Talk to sales” — when the buyer is mid-funnel
- “Get started” — for self-serve developer entry (Playground, docs)
- “Read the paper” / “Read the post” — for research and editorial content
- “View pricing” — never “See pricing” (Cohere prefers “View”)
The brand avoids “Try” as a verb (sounds tentative), “Sign up” (sounds consumer), and “Discover” (sounds breathless). Action verbs are always concrete and direct.
12. Dark Mode & Theming
Light-only. Cohere ships no public dark-mode toggle. The page uses dark bands (deep green #003c33 and dark navy #071829) inside the white canvas as a structural device, but there is no per-user dark theme. The marketing surface is intentionally light-canvas-only — the dark bands are a publication-design technique (alternating brightness for rhythm), not a theming option.
The in-product Playground and dashboard surfaces use a separate dark theme with #0e0e10 ground and Unica77 white text, but those tokens are not exposed in the marketing system.
If implementing a Cohere-flavored dark mode, the suggested mapping:
bg→#0e0e10(near-black with no warmth)surface→#17171c(current brand color becomes the card surface)text→#fffffftext-muted→rgba(255,255,255,0.7)brand→#ffffff(CTAs invert to white pills with#0e0e10text)border→rgba(255,255,255,0.12)- Deep green and dark navy bands persist as accent surfaces, but feel less special since the page is already dark — use them sparingly
13. Lineage & Influences
Cohere’s visual lineage runs through Wired and NYT Magazine for its editorial cadence — the oversized hero declaration paired with small uppercase mono labels and rule-separated research lists is unmistakably magazine-design DNA. Cohere takes this further than most tech companies, allowing the trust-logo strip to be unframed and the section rhythm to be entirely whitespace-driven.
The pill-CTA discipline (32px radius, near-black fill, no border) traces to HashiCorp and Vercel — both companies use the same near-black pill-on-white pattern as their primary action surface. Cohere differentiates by using a more saturated near-black (#17171c) with a faint blue-cool undertone, vs. HashiCorp’s slightly warmer near-black.
The action-blue link discipline (#1863dc) is borrowed from Stripe’s single-confidence-color philosophy, but applied to editorial links rather than CTAs. Cohere’s blue is hyperlink-grade rather than brand-grade — it signals “this is a link” rather than “this is the brand.”
The deep enterprise green band (#003c33) is more singular: it doesn’t have an obvious antecedent in tech-marketing. The closest visual cousin is Bloomberg Terminal’s green-on-black palette, though Cohere uses it for atmospheric depth rather than data display.
What Cohere rejects: gradient hero backgrounds (the AI-marketing default), playful illustrations (the consumer-AI default), and brand-colored CTAs (the SaaS default). The chrome stays austere; color arrives through photography and content surfaces, not through UI accents.
Influences:
- Wired / NYT Magazine — Oversized hero + small uppercase mono label editorial cadence — https://www.wired.com
- HashiCorp — Enterprise infrastructure restraint — https://www.hashicorp.com
- Vercel — Near-black pill CTA on flat white — https://vercel.com
- Stripe — Single-confidence action-color discipline — https://stripe.com
- Anthropic — AI-research paper-led typographic restraint — https://www.anthropic.com
- Bloomberg Terminal — Deep-green-on-black industrial atmosphere — https://www.bloomberg.com/professional/
14. Do’s and Don’ts
Do
- Use white canvas as the default surface; introduce dark green or navy as full-width product bands
- Keep primary CTAs pill-shaped (32px radius) and near-black (
#17171c) on light surfaces - Use 22px radius on major media cards and placeholders — the Cohere fingerprint
- Use coral (
#ff7759) for editorial taxonomy and small warm accents only — never as the main CTA color - Use action blue (
#1863dc) for inline links inside body prose only — never on CTAs or buttons - Use monochrome trust logos with vast horizontal spacing — let the negative space do the credibility work
- Use thin-line geometric illustrations for research and capability icons
- Let photography and product mockups carry color, while the UI shell stays restrained
- Default body to 16px Unica77 with 1.5 line-height; reach for 18px body-large only in lead paragraphs
- Use CohereMono uppercase for technical labels with 0.28px tracking
- Reserve 96px CohereText display only for the page-top hero declaration
Don’t
- Don’t turn coral or blue into broad decorative surface colors — they are taxonomy and link signals
- Don’t add heavy drop shadows to cards — the system is flat by default
- Don’t make every section card-based; Cohere often uses unframed rows, rules, and open space
- Don’t use rounded cards below 8px for major media — the radius vocabulary starts at 8px and scales up
- Don’t replace the display/body type split with one generic sans-serif voice
- Don’t render undocumented interaction variants in documentation or previews
- Don’t use saturated gradients as normal UI backgrounds; keep gradients media-led
- Don’t use bold (700) weight in the chrome — display sits at 400, body at 400-500
- Don’t apply pill-shape to non-CTA buttons; outline pills (30px) are the only secondary pill variant
- Don’t use cream or warm-shifted whites for the canvas — Cohere’s white is cool and clean (
#ffffff)
15. Agent Prompt Guide
Quick Color Reference
- Page Background:
#ffffff(Canvas White) - Primary CTA:
#17171c(Near-Black) on white text - Heading text:
#212121(Ink) - Body muted:
#616161 - Action link blue:
#1863dc - Coral taxonomy chip:
#ff7759 - Deep enterprise green band:
#003c33 - Dark navy band:
#071829 - Border hairline:
#d9d9dd - Warm stone product card:
#eeece7 - Mono label color:
#212121
Example Component Prompts
-
“Create a Cohere hero on white canvas. Headline at 96px CohereText weight 400, line-height 1.0, letter-spacing -1.92px, color
#212121. Subhead at 18px Unica77 weight 400, line-height 1.4, color#616161. Single near-black pill CTA (#17171cbackground,#fffffftext, 32px radius, padding 12px 24px, 14px Unica77 weight 500). 120px top padding. No gradient, no decorative chrome.” -
“Design a Cohere capability card: white background
#ffffff, no border, 4px radius, 24px padding. Top: thin-line geometric illustration in 1.5px stroke, color#212121, ~48px square. Title at 24px Unica77 weight 400, line-height 1.3, color#212121. Body at 16px Unica77 weight 400, color#616161. Underlined text link at the bottom in 16px Unica77 weight 500, color#212121(hover shifts to#1863dc). Three cards in a row at desktop, no shadows.” -
“Build a Cohere dark feature band: full-width
#003c33deep green background, padding 80px vertical, 22px radius if contained within page max-width. Section heading at 48px Unica77 weight 400, line-height 1.2, letter-spacing -0.48px, color#ffffff. Lead body at 18px Unica77 weight 400, colorrgba(255,255,255,0.85). Three inner cards on darker translucent surfaces (rgba(0,0,0,0.2)with 1pxrgba(255,255,255,0.12)border, 8px radius). Each inner card: 24px feature heading + 16px body + thin-line illustration.” -
“Create a Cohere trust-logo strip: white canvas, no card chrome, no shadows. Centered eyebrow label in 14px CohereMono uppercase weight 400, letter-spacing 0.28px, color
#75758a(‘TRUSTED BY’). Below it, a single horizontal row of 6 monochrome partner logos at uniform optical height (~32px), with 80px+ horizontal gaps. No borders, no boxes.” -
“Design a Cohere blog filter chip row: cream-or-white canvas. Each chip rendered as oversized 32px Unica77 weight 400 text in coral
#ff7759, with 1px#ffad9bborder, 8px radius, padding 8px 14px, transparent background. Active chip inverts:#ff7759background,#17171ctext. The chips read as taxonomy declarations rather than utility filters — the oversized type is intentional.” -
“Build a Cohere announcement bar: full-width
#000000background above the nav, 36px height. Centered microcopy at 12px Unica77 weight 400, color#ffffff. Inline ‘Learn more’ link with underline. Small × close icon at far right in#ffffff.”
Iteration Guide
- Always start from the white canvas. If you reach for a colored hero background, you are pulling away from the brand. Color arrives through dark bands, photography, and taxonomy chips — never as a chrome wash.
- The 22px radius is sacred. Every signature media card uses 22px. If you find yourself reaching for 12px or 16px on a hero photo card, you’ve lost the fingerprint. Cards smaller than hero media use 8px; pills use 32px.
- Pill CTAs only at 32px radius. Outline-pill secondary controls use 30px. Anything else (text-only with underline) is the brand’s secondary-action pattern. Never a 4-8px CTA.
- Three typefaces, three roles, no overlap. CohereText is display-only (72-96px). Unica77 is everything 14-60px. CohereMono is uppercase technical labels only. Don’t reach across.
- Hero declaration is one per page. The 96px CohereText hero appears exactly once, at the top of the page. All subsequent headings step down —
section-heading48px is the next available scale. Never a second 96px declaration. - Trust the whitespace. If a section feels too quiet, you probably have it right. Cohere pages are paced — each section breathes at 80-120px vertical rhythm. Compressing the rhythm reads as anxious.
- Coral is taxonomy, blue is link, near-black is CTA. These three colors have non-overlapping roles. Coral on a CTA reads as “the brand confused itself.” Blue on a button reads as “the brand thinks this is Stripe.” Near-black on a chip reads as “the brand thinks this is Linear.” Stay in lane.
- The dark band is a structural device, not decoration. When you use a
#003c33deep-green band, the page is announcing “this is a different content layer — a product capability or security claim.” If the content doesn’t justify that announcement, use a warm-stone (#eeece7) section break instead.
Drop cohere into your project, then ship the actual sections in an afternoon.
1 · install design
npx design-md add cohere 2 · ship landing page
npx agentkit init --design cohere light editorial
Anthropic
Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay…
Docs
Install
Anthropic
webdesignhot
light brutalist
Mistral
Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectang…
Docs
Install
Mistral
webdesignhot
light minimal
OpenAI
Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the o…
Docs
Install
OpenAI
webdesignhot