Substack vs Amazon
71 token-level differences between these two design systems.
Background
#ffffff → #ffffff Text
#363737 → #0f1111 Brand
#ff6719 → #ff9900 Border
rgba(0, 0, 0, 0.10) → #d5d9d9 Display font
Cahuenga → Amazon Ember Body size
19px → 14px colors 59 changed
~
text #363737 → #0f1111 ~
text-strong #1a1a1a → #0f1111 ~
text-soft #666c70 → #6f7373 ~
text-muted #878787 → #565959 ~
text-link #363737 → #007185 ~
brand #ff6719 → #ff9900 ~
border rgba(0, 0, 0, 0.10) → #d5d9d9 ~
border-strong rgba(0, 0, 0, 0.20) → #888c8c ~
border-soft rgba(0, 0, 0, 0.06) → #e7e7e7 ~
success #0d8050 → #007600 ~
warning #d97706 → #b66719 ~
danger #dc2626 → #b12704 ~
info #2563eb → #007185 +
bg-page #eaeded +
surface-soft #f7f8f8 +
surface-strong #f0f2f2 +
surface-yellow #fef8e8 +
masthead #131921 +
masthead-sub #232f3e +
masthead-hover #37475a +
text-link-hover #c45500 +
text-on-dark #ffffff +
text-on-dark-muted #cccccc +
brand-cta-top #ffd814 +
brand-cta-bottom #ffa41c +
brand-cta-border #fcd200 +
brand-cta-hover #f7ca00 +
buy-now #ffa41c +
buy-now-hover #fa8900 +
border-input #a6a6a6 +
prime-blue #00a8e1 +
prime-deep #146eb4 +
rating-orange #ffa41c +
rating-empty #d5d9d9 +
price #0f1111 +
price-deal #cc0c39 +
savings #cc0c39 +
warehouse-deal #007600 +
in-stock #007600 +
shipping-soon #b12704 +
scrim rgba(15,17,17,0.7) +
shadow-card rgba(0,0,0,0.05) +
shadow-elev rgba(0,0,0,0.15) +
warning-soft #fff3e0 −
bg-elev #fafaf7 −
bg-cream #fbf9f4 −
bg-soft #f6f6f3 −
surface-warm #fafaf7 −
text-faint #a8a8a8 −
brand-hover #e85412 −
brand-deep #cc4a0e −
brand-tint rgba(255, 103, 25, 0.10) −
brand-tint-strong rgba(255, 103, 25, 0.18) −
on-brand #ffffff −
border-warm rgba(0, 0, 0, 0.08) −
selection-bg rgba(255, 103, 25, 0.20) −
shadow-soft rgba(0, 0, 0, 0.06) −
shadow-medium rgba(0, 0, 0, 0.10) −
reading-rule rgba(0, 0, 0, 0.08) typography 5 changed
~
display {"family":"Cahuenga","size":56} → {"family":"Amazon Ember","size":72} ~
h1 {"family":"Cahuenga","size":40} → {"family":"Amazon Ember","size":40} ~
h2 {"family":"Cahuenga","size":32} → {"family":"Amazon Ember","size":32} ~
body {"family":"Spectral","size":19} → {"family":"Amazon Ember","size":14} ~
label {"family":"Monaco","size":13} → {"family":"Monaco","size":11} radius 2 changed
~
button 6px → 7px ~
card 12px → 8px spacing 5 changed
~
xs 4px → 2px ~
sm 8px → 4px ~
md 16px → 8px ~
lg 32px → 14px ~
xl 48px → 22px