Amazon vs Substack
71 token-level differences between these two design systems.
Background
#ffffff → #ffffff Text
#0f1111 → #363737 Brand
#ff9900 → #ff6719 Border
#d5d9d9 → rgba(0, 0, 0, 0.10) Display font
Amazon Ember → Cahuenga Body size
14px → 19px colors 59 changed
~
text #0f1111 → #363737 ~
text-strong #0f1111 → #1a1a1a ~
text-link #007185 → #363737 ~
text-muted #565959 → #878787 ~
text-soft #6f7373 → #666c70 ~
brand #ff9900 → #ff6719 ~
border #d5d9d9 → rgba(0, 0, 0, 0.10) ~
border-strong #888c8c → rgba(0, 0, 0, 0.20) ~
border-soft #e7e7e7 → rgba(0, 0, 0, 0.06) ~
success #007600 → #0d8050 ~
warning #b66719 → #d97706 ~
danger #b12704 → #dc2626 ~
info #007185 → #2563eb +
bg-elev #fafaf7 +
bg-cream #fbf9f4 +
bg-soft #f6f6f3 +
surface-warm #fafaf7 +
text-faint #a8a8a8 +
brand-hover #e85412 +
brand-deep #cc4a0e +
brand-tint rgba(255, 103, 25, 0.10) +
brand-tint-strong rgba(255, 103, 25, 0.18) +
on-brand #ffffff +
border-warm rgba(0, 0, 0, 0.08) +
selection-bg rgba(255, 103, 25, 0.20) +
shadow-soft rgba(0, 0, 0, 0.06) +
shadow-medium rgba(0, 0, 0, 0.10) +
reading-rule rgba(0, 0, 0, 0.08) −
bg-page #eaeded −
surface-soft #f7f8f8 −
surface-strong #f0f2f2 −
surface-yellow #fef8e8 −
masthead #131921 −
masthead-sub #232f3e −
masthead-hover #37475a −
text-link-hover #c45500 −
text-on-dark #ffffff −
text-on-dark-muted #cccccc −
brand-cta-top #ffd814 −
brand-cta-bottom #ffa41c −
brand-cta-border #fcd200 −
brand-cta-hover #f7ca00 −
buy-now #ffa41c −
buy-now-hover #fa8900 −
border-input #a6a6a6 −
prime-blue #00a8e1 −
prime-deep #146eb4 −
rating-orange #ffa41c −
rating-empty #d5d9d9 −
price #0f1111 −
price-deal #cc0c39 −
savings #cc0c39 −
warehouse-deal #007600 −
in-stock #007600 −
shipping-soon #b12704 −
scrim rgba(15,17,17,0.7) −
shadow-card rgba(0,0,0,0.05) −
shadow-elev rgba(0,0,0,0.15) −
warning-soft #fff3e0 typography 5 changed
~
display {"family":"Amazon Ember","size":72} → {"family":"Cahuenga","size":56} ~
h1 {"family":"Amazon Ember","size":40} → {"family":"Cahuenga","size":40} ~
h2 {"family":"Amazon Ember","size":32} → {"family":"Cahuenga","size":32} ~
body {"family":"Amazon Ember","size":14} → {"family":"Spectral","size":19} ~
label {"family":"Monaco","size":11} → {"family":"Monaco","size":13} radius 2 changed
~
button 7px → 6px ~
card 8px → 12px spacing 5 changed
~
xs 2px → 4px ~
sm 4px → 8px ~
md 8px → 16px ~
lg 14px → 32px ~
xl 22px → 48px