light · auth · passwordless · sans · mono-body · modern · paper · joined-twilio
Stytch
Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio.
By webdesignhot · stytch.com
$ npx design-md add stytch
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Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
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Tokens design.md/v1.5
- bg
#fbfaf9 - bg-soft
#f7f5f3 - bg-section
#f0ede9 - bg-cyan-soft
#e9f4f6 - bg-yellow-tint
#fbfeed - bg-dark
#1d1d1d - surface
#fbfaf9 - surface-soft
#f7f5f3 - surface-strong
#f0ede9 - surface-cyan
#b2d6de - surface-cyan-soft
#e9f4f6 - surface-electric
#e6fd13 - surface-electric-soft
#fbfeed - surface-dark
#1d1d1d - text AAA · 16.2
#1d1d1d - text-strong
#000000 - text-muted
#5e5e5e - text-soft
#7d7d7d - text-faint — · 2.3
#a8a8a8 - text-on-dark
#fbfaf9 - text-on-electric
#1d1d1d - text-on-cyan
#1d1d1d - brand AAA · 16.2
#1d1d1d - brand-deep
#000000 - accent-electric
#e6fd13 - accent-cyan
#b2d6de - accent-cyan-deep
#7eb8c4 - accent-pink
#ff9eb8 - accent-orange
#fc8854 - link
#1d1d1d - link-hover
#000000 - border — · 1.2
#e8e6e3 - border-soft
#efedea - border-strong — · 1.5
#d3d0cd - border-input
#c2bfbc - on-brand
#fbfaf9 - on-dark
#fbfaf9 - on-light
#1d1d1d - scrim
rgba(29,29,29,0.48) - shadow-card
rgba(29,29,29,0.04) - shadow-elev
rgba(29,29,29,0.08) - shadow-modal
rgba(29,29,29,0.16) - success
#0f8a4d - success-bg
#e6f6ec - warning
#a35316 - warning-bg
#fef0e6 - danger
#d92929 - danger-bg
#fdebeb - info
#7eb8c4
Ship faster than ever.
hero-display "Booton" 64px w700 -0.02em
Ship faster than ever.
pricing-display "Booton" 48px w700 -0.01em
Ship faster than ever.
h1 "Booton" 40px w700 -0.01em
Built for teams that ship.
h2 "Booton" 25px w700 -0.005em
The quick brown fox jumps over the lazy dog.
quote "Booton" 22px w400 -0.005em
A complete kit
h3 "Booton" 20px w700 0
The quick brown fox jumps over the lazy dog.
h4 "Booton" 18px w700 0
The quick brown fox jumps over the lazy dog.
body-lg "Chivo Mono" 18px w400 0
The quick brown fox jumps over the lazy dog.
h5 "Booton" 16px w500 0
The quick brown fox jumps over the lazy dog.
body-md "Chivo Mono" 16px w400 0
The quick brown fox jumps over the lazy dog.
body-sans-md "Booton" 16px w400 0
The quick brown fox jumps over the lazy dog.
body-sm "Chivo Mono" 14px w400 0
The quick brown fox jumps over the lazy dog.
nav-link "Booton" 14px w400 0
npx design-md add linear
code-inline "Chivo Mono" 14px w400 0
OUR DESIGN SYSTEM
label "Chivo Mono" 13px w500 0
OUR DESIGN SYSTEM
button-label "Booton" 13px w400 0
OUR DESIGN SYSTEM
caption "Chivo Mono" 13px w400 0
npx design-md add linear
code-block "Chivo Mono" 13px w400 0
The quick brown fox jumps over the lazy dog.
eyebrow "Chivo Mono" 11px w500 0.10em
The quick brown fox jumps over the lazy dog.
micro "Chivo Mono" 11px w400 0
- step-0 4px
- step-1 8px
- step-2 12px
- step-3 16px
- step-4 20px
- step-5 24px
- step-6 32px
- step-7 40px
- step-8 48px
- step-9 64px
- step-10 80px
- step-11 96px
- step-12 128px
- step-13 160px
- micro
2px - sm
4px - md
6px - lg
8px - xl
12px - card
16px - pill
9999px
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Hero, pricing, FAQ, dashboard, docs — every layout your product needs.
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Stytch's marketing site is one of the most distinctive auth-platform canvases on the modern web — a paper-cream ground (`#fbfaf9`) anchored on near-black ink (`#1d1d1d`), display in custom Booton typeface at 40/700, and body running in Chivo Mono — a monospace typeface used as primary body text. The monospace-as-body move is the typographic signature that distinguishes Stytch from every other auth platform. The chromatic system layers electric yellow-green (`#e6fd13`) for the "Joined Twilio" announcement banner and soft cyan (`#b2d6de`) for secondary CTAs — an unusually expressive four-colour palette for a B2B-auth site. The visual lineage runs through contemporary editorial typesetting (manuscript-paper canvas, Chivo Mono prose — moves borrowed from contemporary art catalogues and Berlin design-studio portfolios), modern dev-tool restraint (hairline cards, ink-as-brand discipline), and passwordless-modern auth positioning. Stytch joined Twilio in 2024 and the marketing site preserves its independent visual identity while acknowledging the lineage.
- Chivo Mono typeface — used as body prose, the typographic signature.
- Manuscript-paper canvas + mono-body discipline borrowed from European editorial.
- Confidence-via-restraint chromatic strategy and ink-as-brand discipline.
- Acquired Stytch in 2024 — preserved independent visual brand similar to Auth0/Okta.
- Predecessor positioning Stytch differentiates against (legacy auth → passwordless-modern).
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---
name: Stytch
tagline: Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio.
author: webdesignhot
source_url: https://stytch.com
spec: design.md/v1.5
quality: curated
featured: false
categories: [dev-tools, saas]
tags: [light, auth, passwordless, sans, mono-body, modern, paper, joined-twilio]
preview_swatch: ['#fbfaf9', '#1d1d1d', '#e6fd13']
related: [stripe, vercel, supabase]
description: 'Stytch''s marketing site is one of the most distinctive auth-platform canvases on the modern web — a **paper-cream ground (`#fbfaf9`)** anchored on near-black ink (`#1d1d1d`), display in custom **Booton** typeface at 40/700, and body running in **Chivo Mono** (a monospace sans, used as primary body text — an unusual move). The signature accent is electric **yellow-green `#e6fd13`** appearing in the "Joined Twilio" announcement banner, while soft cyan `#b2d6de` carries secondary CTAs and "Watch demo" buttons. Where Auth0 commits to twilight blue, Clerk to violet on dark, and Ory to fully-pill navy, Stytch chose the boldest typographic move in the auth space: monospace as the body register, Booton as the display, and a vibrant yellow-green accent colour. The page reads as an editorial-engineering hybrid — the kind of typesetting you''d see in a contemporary art catalogue or a Berlin design-studio portfolio. Stytch joined Twilio in 2024 and the marketing site preserves its independent visual identity while acknowledging the lineage. Body sits at default 16/400 with the unusual choice of monospace for prose, giving every paragraph a slight typewriter-poetic feel that immediately distinguishes Stytch from every Inter-default peer.'
colors:
bg: '#fbfaf9' # paper-cream canvas — Stytch's signature
bg-soft: '#f7f5f3' # softer cream for alt sections
bg-section: '#f0ede9' # section ground tier
bg-cyan-soft: '#e9f4f6' # softest cyan-tinted section
bg-yellow-tint: '#fbfeed' # softest electric-yellow tint
bg-dark: '#1d1d1d' # dark mood-zone (near-black ink)
surface: '#fbfaf9'
surface-soft: '#f7f5f3'
surface-strong: '#f0ede9'
surface-cyan: '#b2d6de' # secondary CTA / soft cyan tier
surface-cyan-soft: '#e9f4f6' # softer cyan
surface-electric: '#e6fd13' # electric yellow-green accent
surface-electric-soft: '#fbfeed' # softer accent
surface-dark: '#1d1d1d' # dark surface
text: '#1d1d1d' # primary ink — near-black with slight warmth
text-strong: '#000000' # absolute black for emphasis
text-muted: '#5e5e5e' # secondary metadata
text-soft: '#7d7d7d' # caption
text-faint: '#a8a8a8' # disabled
text-on-dark: '#fbfaf9' # paper-cream on dark
text-on-electric: '#1d1d1d' # near-black on electric-yellow
text-on-cyan: '#1d1d1d' # near-black on cyan
brand: '#1d1d1d' # Stytch brand — near-black is the brand colour
brand-deep: '#000000' # deepest near-black
accent-electric: '#e6fd13' # signature electric yellow-green
accent-cyan: '#b2d6de' # signature soft cyan
accent-cyan-deep: '#7eb8c4' # deeper cyan for hover
accent-pink: '#ff9eb8' # rare warm-pink accent
accent-orange: '#fc8854' # rare orange accent for charts
link: '#1d1d1d' # ink link with underline
link-hover: '#000000' # darker hover
border: '#e8e6e3' # default 1px hairline (warm-grey)
border-soft: '#efedea' # editorial divider
border-strong: '#d3d0cd' # stronger hairline
border-input: '#c2bfbc' # form input default
on-brand: '#fbfaf9' # paper-cream on brand near-black
on-dark: '#fbfaf9'
on-light: '#1d1d1d'
scrim: 'rgba(29,29,29,0.48)' # modal backdrop
shadow-card: 'rgba(29,29,29,0.04)'
shadow-elev: 'rgba(29,29,29,0.08)'
shadow-modal: 'rgba(29,29,29,0.16)'
success: '#0f8a4d' # success-green
success-bg: '#e6f6ec'
warning: '#a35316' # advisory amber
warning-bg: '#fef0e6'
danger: '#d92929' # error-red
danger-bg: '#fdebeb'
info: '#7eb8c4' # cyan info
typography:
display:
family: '"Booton", "BootonUncommon", "Booton Fallback", "BootonUncommon Fallback", -apple-system, BlinkMacSystemFont, sans-serif'
weights: [400, 500, 700, 900]
opentype-features: ['ss01', 'ss02']
body:
family: '"Chivo Mono", "Chivo Mono Fallback", ui-monospace, SFMono-Regular, Menlo, monospace'
weights: [400, 500, 700]
body-sans:
family: '"Booton", "BootonUncommon", "Booton Fallback", -apple-system, sans-serif'
weights: [400, 500, 700]
mono:
family: '"Chivo Mono", "Chivo Mono Fallback", ui-monospace, SFMono-Regular, Menlo, monospace'
weights: [400, 500]
scale:
hero-display: { size: 64, weight: 700, lineHeight: 1.0, tracking: '-0.02em', family: display, opentype: ['ss01'] }
h1: { size: 40, weight: 700, lineHeight: 1.0, tracking: '-0.01em', family: display, opentype: ['ss01'] }
h2: { size: 25, weight: 700, lineHeight: 1.20, tracking: '-0.005em', family: display }
h3: { size: 20, weight: 700, lineHeight: 1.30, tracking: '0', family: display }
h4: { size: 18, weight: 700, lineHeight: 1.40, tracking: '0', family: display }
h5: { size: 16, weight: 500, lineHeight: 1.40, tracking: '0', family: display }
eyebrow: { size: 11, weight: 500, lineHeight: 1.50, tracking: '0.10em', family: mono, transform: uppercase }
body-lg: { size: 18, weight: 400, lineHeight: 1.55, tracking: '0', family: body }
body-md: { size: 16, weight: 400, lineHeight: 1.50, tracking: '0', family: body }
body-sm: { size: 14, weight: 400, lineHeight: 1.50, tracking: '0', family: body }
body-sans-md: { size: 16, weight: 400, lineHeight: 1.50, tracking: '0', family: body-sans }
label: { size: 13, weight: 500, lineHeight: 1.40, tracking: '0', family: body }
button-label: { size: 13, weight: 400, lineHeight: 1.0, tracking: '0', family: body-sans }
nav-link: { size: 14, weight: 400, lineHeight: 1.20, tracking: '0', family: body-sans }
caption: { size: 13, weight: 400, lineHeight: 1.40, tracking: '0', family: body }
micro: { size: 11, weight: 400, lineHeight: 1.40, tracking: '0', family: body }
code-inline: { size: 14, weight: 400, lineHeight: 1.50, tracking: '0', family: mono }
code-block: { size: 13, weight: 400, lineHeight: 1.55, tracking: '0', family: mono }
pricing-display: { size: 48, weight: 700, lineHeight: 1.0, tracking: '-0.01em', family: display, opentype: ['tnum'] }
quote: { size: 22, weight: 400, lineHeight: 1.40, tracking: '-0.005em', family: display, italic: true }
radius:
micro: 2
sm: 4 # default — observed across most CTAs and cards
md: 6
lg: 8
xl: 12
card: 16
pill: 9999
spacing:
base: 4
scale: [4, 8, 12, 16, 20, 24, 32, 40, 48, 64, 80, 96, 128, 160]
layout:
page-width: 1200
prose-width: 720
header-height: 64
hero-padding-y: 128
components:
button-primary:
bg: '#1d1d1d'
color: '#fbfaf9'
radius: 4
padding: '12px 16px'
height: 40
font: button-label
use: 'Primary CTA — near-black ink fill, paper-cream text. "Log in", "Start building".'
button-cyan:
bg: '#b2d6de'
color: '#1d1d1d'
radius: 4
padding: '12px 16px'
height: 40
use: 'Soft-cyan CTA — observed on "Watch demo" and "Start building for free". The signature secondary.'
button-electric:
bg: '#e6fd13'
color: '#1d1d1d'
radius: 4
padding: '8px 12px'
height: 32
use: 'Electric yellow-green announcement banner — "Stytch has joined Twilio".'
button-secondary:
bg: 'transparent'
color: '#1d1d1d'
border: '1px solid #1d1d1d'
radius: 4
padding: '12px 16px'
height: 40
use: 'Outlined ghost — secondary action with ink hairline.'
button-text-link:
bg: 'transparent'
color: '#1d1d1d'
use: 'Inline link — ink with underline. Hover stays ink (no colour swap).'
card-feature:
bg: '#fbfaf9'
color: '#1d1d1d'
radius: 16
padding: '32px'
border: '1px solid #e8e6e3'
use: 'Feature card — warm-grey hairline, generous internal padding.'
card-cyan:
bg: '#e9f4f6'
color: '#1d1d1d'
radius: 16
padding: '32px'
use: 'Cyan-tinted feature card — used for the auth-feature emphasis.'
card-electric:
bg: '#fbfeed'
color: '#1d1d1d'
radius: 16
padding: '32px'
use: 'Electric-tinted card — used sparingly for the brand-emphasized "Why Stytch" section.'
card-pricing:
bg: '#fbfaf9'
color: '#1d1d1d'
radius: 16
padding: '32px'
border: '1px solid #e8e6e3'
use: 'Pricing tier — recommended highlights with 2px ink border.'
card-comparison:
bg: '#fbfaf9'
color: '#1d1d1d'
radius: 8
padding: '8px 16px 8px 8px'
border: '1px solid #e8e6e3'
use: 'Comparison row card — "Auth0", "Fingerprint", "Amazon Cognito" — auth-competitor links.'
input:
bg: '#fbfaf9'
color: '#1d1d1d'
border: '1px solid #c2bfbc'
focus: '0 0 0 2px #1d1d1d'
radius: 4
height: 44
padding: '12px 14px'
placeholder: '#7d7d7d'
use: 'Form input — slim 4px radius, ink focus ring.'
navbar-top:
bg: '#fbfaf9'
color: '#1d1d1d'
height: 64
border-bottom: '1px solid #e8e6e3'
use: 'Top nav with paper-cream ground and warm-grey hairline bottom.'
code-block:
bg: '#1d1d1d'
color: '#fbfaf9'
radius: 12
padding: '20px 24px'
use: 'Chivo Mono code block on near-black ink ground — paper-cream default, electric keywords.'
pill-eyebrow-mono:
bg: 'transparent'
color: '#5e5e5e'
border: '1px solid #d3d0cd'
radius: 9999
padding: '4px 10px'
use: 'Mono eyebrow pill — Chivo Mono uppercase 11/500.'
pill-electric:
bg: '#e6fd13'
color: '#1d1d1d'
radius: 9999
padding: '4px 10px'
use: 'Electric announcement pill — "JOINED TWILIO".'
modal:
bg: '#fbfaf9'
color: '#1d1d1d'
radius: 16
padding: '32px'
border: '1px solid #e8e6e3'
shadow: 'rgba(29,29,29,0.16) 0 24px 48px'
use: 'Centred dialog over scrim.'
announcement-banner:
bg: '#e6fd13'
color: '#1d1d1d'
radius: 4
padding: '8px 12px'
use: 'Top-of-page banner — "Stytch has joined Twilio to build the future of communications".'
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
duration-fast: 150
duration-standard: 240
duration-slow: 320
cta-hover: 'ink darkens 1d1d1d → 000000 over 150ms; cyan deepens b2d6de → 7eb8c4 over 150ms'
card-hover: 'border deepens slightly + 1px translateY(-1) over 240ms; subtle 4% shadow appears'
hero-reveal: 'sections fade-up from translateY(16px)/opacity 0 → 0/1 over 320ms emphasized'
reduced-motion: 'respects prefers-reduced-motion: reduce — translateY suppressed; transitions remain opacity-only.'
breakpoints:
mobile: 640
tablet: 1024
desktop: 1280
wide: 1440
shadows:
ambient: 'none — most cards are hairline-bordered only'
card: 'rgba(29,29,29,0.04) 0 4px 12px'
elevated: 'rgba(29,29,29,0.08) 0 16px 32px'
modal: 'rgba(29,29,29,0.16) 0 24px 48px'
ring-ink: '0 0 0 2px #1d1d1d'
accessibility:
contrast-text-on-bg: 14.6 # #1d1d1d on #fbfaf9 — AAA
contrast-strong-on-bg: 17.5 # #000000 on #fbfaf9 — AAA
contrast-on-ink-cta: 14.6 # #fbfaf9 on #1d1d1d — AAA
contrast-on-cyan-cta: 11.0 # #1d1d1d on #b2d6de — AAA
contrast-on-electric: 14.0 # #1d1d1d on #e6fd13 — AAA
contrast-muted-on-bg: 6.4 # #5e5e5e on #fbfaf9 — AA
focus-ring: '2px solid #1d1d1d + 2px outline-offset (ink ring)'
reduced-motion-honored: true
touch-target-min: 40
keyboard-nav: 'Tab moves logo → product → docs → customers → pricing → log in → CTA; arrow keys in mega-menu.'
dark-mode: optional # Marketing canvas is paper-cream by default; near-black mood-zone footer; full dark theme available for `<StytchUI />` components
lineage:
summary: |
Stytch's marketing site is one of the most distinctive auth-platform
canvases on the modern web — a paper-cream ground (`#fbfaf9`) anchored
on near-black ink (`#1d1d1d`), display in custom Booton typeface at
40/700, and body running in Chivo Mono — a monospace typeface used
as primary body text. The monospace-as-body move is the typographic
signature that distinguishes Stytch from every other auth platform.
The chromatic system layers electric yellow-green (`#e6fd13`) for
the "Joined Twilio" announcement banner and soft cyan (`#b2d6de`)
for secondary CTAs — an unusually expressive four-colour palette
for a B2B-auth site. The visual lineage runs through contemporary
editorial typesetting (manuscript-paper canvas, Chivo Mono prose —
moves borrowed from contemporary art catalogues and Berlin design-studio
portfolios), modern dev-tool restraint (hairline cards, ink-as-brand
discipline), and passwordless-modern auth positioning. Stytch joined
Twilio in 2024 and the marketing site preserves its independent visual
identity while acknowledging the lineage.
influences:
- name: Omnibus-Type
role: Chivo Mono typeface — used as body prose, the typographic signature.
url: https://www.omnibus-type.com
- name: Contemporary art catalogues + Berlin design-studio publishing
role: Manuscript-paper canvas + mono-body discipline borrowed from European editorial.
url: https://werkplaatstypografie.org
- name: Stripe
role: Confidence-via-restraint chromatic strategy and ink-as-brand discipline.
url: https://stripe.com
- name: Twilio
role: Acquired Stytch in 2024 — preserved independent visual brand similar to Auth0/Okta.
url: https://twilio.com
- name: Auth0
role: Predecessor positioning Stytch differentiates against (legacy auth → passwordless-modern).
url: https://auth0.com
---
## 1. Visual Theme & Atmosphere
Stytch's marketing site is one of the most distinctive auth-platform canvases on the modern web — a **paper-cream ground (`#fbfaf9`)** anchored on near-black ink (`#1d1d1d`), display in custom **Booton** typeface at 40/700, and body running in **Chivo Mono** — a monospace typeface used as primary body text. The page reads as an editorial-engineering hybrid: the kind of typesetting you'd see in a contemporary art catalogue or a Berlin design-studio portfolio. Where every other auth platform uses a sans-serif body (Inter, Geist, Untitled Sans), Stytch chose monospace prose — a bold typographic move that immediately distinguishes the brand and signals "we're the thoughtful technical alternative".
The chromatic system is **paper-cream + ink + electric yellow-green + soft cyan**. The canvas at `#fbfaf9` is paper-cream — slightly warmer than off-white, with a hint of yellow that gives the page a manuscript-paper warmth. Ink runs at `#1d1d1d` (near-black with slight warmth, never pure `#000000`). The brand colour is the ink itself — Stytch's primary CTA fill is `#1d1d1d`, and the brand-mark is rendered in the same ink. The signature accent is **electric yellow-green `#e6fd13`** — used in the "Stytch has joined Twilio" announcement banner at the top of the page and as a rare emphasis colour. The secondary signature is **soft cyan `#b2d6de`** — used for "Watch demo" and "Start building for free" CTAs. This four-colour palette (cream + ink + electric + cyan) is unusually expressive for a B2B-auth site without ever feeling consumer.
Type runs **Booton** (custom display typeface) for headings and **Chivo Mono** (Omnibus-Type, open-source) for body. Display is Booton at 40/700 — a contemporary sans with slight quirks in the lower-case `g` and `a` that read as editorial rather than utility. Body type is Chivo Mono at 16/400 — a pure monospace typeface used as body prose, which is the typographic signature. The decision to use mono for body is the page's most distinctive move — every paragraph reads with a slight typewriter-poetic feel, every numeric callout aligns naturally, and the page architecture takes on the rhythm of typeset code rather than marketing copy. Eyebrows are 11/500 uppercase Chivo Mono with 0.10em tracking.
Shape language is **slim 4px radii** with a sweet-spot at 4px for buttons and 16px for feature cards. Buttons round at **4px** (slimmer than Stripe's 6px, much slimmer than Linear's 8px, sharing the architectural-utility quality with WorkOS's 2px). Inputs at 4px. Cards round at 16px. Comparison row cards at 8px. The 4px button radius reads as architectural and editorial — it ties to the manuscript-paper canvas and the Booton-display typesetting.
Depth is achieved through **warm-grey hairline borders + soft cream alt sections**. Most cards are hairline-bordered only — `1px solid #e8e6e3` (warm-grey). The dark mood-zone is `#1d1d1d` (the same near-black ink used for body text — the ink-as-section move). There is no atmospheric multi-layer shadow.
The signature visual element is the **"Stytch has joined Twilio" announcement banner** at the top of the page — rendered as an electric yellow-green pill with near-black text. This banner is the brand's most distinctive moment: it preserves Stytch's independent identity while acknowledging the 2024 acquisition. The chromatic energy of the electric yellow against the manuscript-paper canvas gives the page an immediate "look here first" focal point.
**Key Characteristics:**
- Paper-cream canvas (`#fbfaf9`) — manuscript-warm, never off-white or pure white
- Display in custom **Booton** typeface at 40/700
- Body in **Chivo Mono** monospace — the most distinctive typographic move in the auth space
- Brand colour is the ink itself (`#1d1d1d`) — primary CTA fill, brand-mark, body text
- Electric yellow-green `#e6fd13` for the "Joined Twilio" announcement banner
- Soft cyan `#b2d6de` for secondary CTAs ("Watch demo", "Start building for free")
- Warm-grey hairline borders (`#e8e6e3`) — ties to manuscript-paper canvas
- 4px button radius, 16px card radius — architectural-editorial proportions
- Eyebrows in Chivo Mono uppercase 11/500 with 0.10em tracking
- Code blocks on near-black `#1d1d1d` ground with paper-cream text
- Comparison row cards naming auth competitors directly ("Auth0", "Fingerprint", "Amazon Cognito")
- Joined Twilio in 2024; site preserves independent brand voice
## 2. Color Palette & Roles
### Primary
- **Paper-Cream** (`#fbfaf9`) — manuscript-warm canvas, slightly yellow undertone
- **Soft Cream** (`#f7f5f3`) — softer cream for alt sections
- **Section** (`#f0ede9`) — section ground tier
- **Ink** (`#1d1d1d`) — primary text and brand colour, near-black with slight warmth
- **Strong Ink** (`#000000`) — absolute black for emphasis only
- **Muted** (`#5e5e5e`) — secondary metadata
- **Soft** (`#7d7d7d`) — caption, placeholder
- **Faint** (`#a8a8a8`) — disabled
### Brand & Dark
- **Brand Ink** (`#1d1d1d`) — Stytch's brand colour IS the ink. Primary CTA fill, brand mark, body text.
- **Brand Deep** (`#000000`) — pressed/active state
- **Dark Mood** (`#1d1d1d`) — same as brand, used as dark-section ground (the ink-as-section move)
### Accent
- **Electric Yellow-Green** (`#e6fd13`) — signature accent. Used in the "Joined Twilio" announcement banner and rare emphasis moments.
- **Electric Tint** (`#fbfeed`) — softest electric-tinted section
- **Soft Cyan** (`#b2d6de`) — secondary signature. Used for "Watch demo" and "Start building" CTAs.
- **Cyan Deep** (`#7eb8c4`) — deeper cyan for hover state on cyan CTAs
- **Cyan Soft** (`#e9f4f6`) — softest cyan-tinted section
- **Pink** (`#ff9eb8`) — rare warm-pink accent (used in illustrations only)
- **Orange** (`#fc8854`) — rare orange accent (used in chart illustrations)
### Interactive
- **Link** (`#1d1d1d`) — ink with underline (Stytch uses underline-as-link, not colour)
- **Link Hover** (`#000000`) — darker ink on hover
- **Visited** — same as link (no visited distinction)
- **Selected** (`#1d1d1d`) — 2px ink border on selected pricing tier, focused inputs
- **Disabled** (`#a8a8a8`) — faint text on `#f0ede9` surface
### Neutral Scale
- **Strong Ink** (`#000000`) — emphasis
- **Brand Ink** (`#1d1d1d`) — primary text
- **Muted** (`#5e5e5e`) — secondary
- **Soft** (`#7d7d7d`) — captions
- **Faint** (`#a8a8a8`) — disabled
- **Border Strong** (`#d3d0cd`) — emphasized hairline
- **Border Default** (`#e8e6e3`) — default 1px hairline (warm-grey)
- **Border Soft** (`#efedea`) — editorial divider
- **Border Input** (`#c2bfbc`) — slightly darker than card border
- **Surface Strong** (`#f0ede9`)
- **Soft Cream** (`#f7f5f3`)
- **Paper-Cream** (`#fbfaf9`)
### Surface & Borders
- **Paper-Cream** (`#fbfaf9`) — default
- **Soft Cream** (`#f7f5f3`) — alt
- **Section Cream** (`#f0ede9`) — section ground
- **Cyan Soft** (`#e9f4f6`) — soft cyan section
- **Electric Tint** (`#fbfeed`) — soft electric section
- **Dark Ink** (`#1d1d1d`) — dark section
- **Border** (`#e8e6e3`) — warm-grey hairline
- **Border Soft** (`#efedea`)
- **Border Strong** (`#d3d0cd`)
- **Border Input** (`#c2bfbc`)
- **Border Ink** (`#1d1d1d`) — focus ring
### Shadow Colors
Stytch's shadows are **ink-tinted at near-invisible opacity**. Most cards have no shadow. On hover, a subtle 4% ink-tinted shadow appears.
- `rgba(29,29,29,0.04) 0 4px 12px` — card hover
- `rgba(29,29,29,0.08) 0 16px 32px` — elevated
- `rgba(29,29,29,0.16) 0 24px 48px` — modal
- `0 0 0 2px #1d1d1d` — ink focus ring
### Semantic
- **Success Green** (`#0f8a4d`) — on `#e6f6ec` surface
- **Warning Amber** (`#a35316`) — on `#fef0e6` surface
- **Danger Red** (`#d92929`) — on `#fdebeb` surface
- **Info Cyan** (`#7eb8c4`) — uses brand cyan
## 3. Typography Rules
### Font Family
**Display**: `Booton` (custom display typeface), with `BootonUncommon` as the alternate variant, system fallback. Booton is Stytch's commissioned display sans — slightly quirky in the lower-case `g` and `a` forms, with a contemporary editorial feel. Used at weights 400, 500, 700, and 900.
**Body**: `Chivo Mono` (Omnibus-Type, open-source) — a monospace typeface used as primary body text. The decision to use mono for prose is the page's most distinctive typographic move. Chivo Mono runs at weight 400 (Regular) and 500 (Medium).
**Body-Sans**: `Booton` is also used selectively as a body sans-serif when the monospace would feel inappropriate (button labels, nav links, ultra-compact label text).
**Mono**: `Chivo Mono` doubles as the code block typeface. Same family handles body and code.
**OpenType features**: `ss01` and `ss02` enabled on display Booton.
### Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|------|------|------|--------|-------------|----------------|-------------|-------|
| hero-display | Booton | 64 | 700 | 1.0 | -0.02em | ss01 | Hero — observed 64/64 |
| h1 | Booton | 40 | 700 | 1.0 | -0.01em | ss01 | Page title |
| h2 | Booton | 25 | 700 | 1.20 | -0.005em | — | Section opener |
| h3 | Booton | 20 | 700 | 1.30 | 0 | — | Sub-section |
| h4 | Booton | 18 | 700 | 1.40 | 0 | — | Feature card title |
| h5 | Booton | 16 | 500 | 1.40 | 0 | — | Sub-feature |
| eyebrow | Chivo Mono | 11 | 500 | 1.50 | 0.10em uppercase | — | "AUTH", "DEVELOPERS" |
| body-lg | Chivo Mono | 18 | 400 | 1.55 | 0 | — | Hero sub-copy in mono |
| body-md | Chivo Mono | 16 | 400 | 1.50 | 0 | — | Default body — mono prose |
| body-sm | Chivo Mono | 14 | 400 | 1.50 | 0 | — | Secondary body |
| body-sans-md | Booton | 16 | 400 | 1.50 | 0 | — | Body in sans where mono would feel wrong |
| label | Chivo Mono | 13 | 500 | 1.40 | 0 | — | Form labels |
| button-label | Booton | 13 | 400 | 1.0 | 0 | — | CTA text in sans |
| nav-link | Booton | 14 | 400 | 1.20 | 0 | — | Top nav |
| caption | Chivo Mono | 13 | 400 | 1.40 | 0 | — | Captions |
| micro | Chivo Mono | 11 | 400 | 1.40 | 0 | — | Footer legal |
| code-inline | Chivo Mono | 14 | 400 | 1.50 | 0 | — | Inline `<code>` |
| code-block | Chivo Mono | 13 | 400 | 1.55 | 0 | — | Code panel |
| pricing-display | Booton | 48 | 700 | 1.0 | -0.01em | tnum | Tier price |
| quote | Booton | 22 | 400 | 1.40 | -0.005em | italic | Pull quote |
### Principles
- **Mono as body is the typographic signature.** Chivo Mono at 16/400 for prose. This is the most distinctive Stytch move — every paragraph reads with typewriter-poetic feel.
- **Booton for display, Chivo Mono for body.** The split is the brand voice — display is editorial-considered, body is technical-precise.
- **Booton is the brand's commissioned display.** Substitute `Söhne Breit`, `Inter Display`, or a similar contemporary sans with slight character.
- **Eyebrows in Chivo Mono uppercase, 0.10em tracking.** The mono uppercase echoes the body-mono register.
- **Button labels in Booton (sans), not mono.** CTA text uses Booton because mono would tip into "code button" rather than "action".
- **`-0.02em` to `-0.005em` tracking on display.** Modest negative tracking — Booton already reads tight.
- **No serif anywhere.** Stytch commits to a Booton-and-Chivo-Mono system.
## 4. Component Stylings
### Buttons
**`button-primary`** — primary CTA. Near-black ink `#1d1d1d` fill, paper-cream `#fbfaf9` text, 13/400 Booton, **4px radius**, 12×16px padding, 40px height. Hover darkens to `#000000`. Used for "Log in", "Start building".
**`button-cyan`** — soft-cyan signature CTA. `#b2d6de` fill, ink text, same dimensions. Used for "Watch demo", "Start building for free". The signature secondary.
**`button-electric`** — electric yellow-green announcement pill. `#e6fd13` fill, ink text, smaller dimensions (32px height, 8×12px padding). Reserved for the "Stytch has joined Twilio" announcement banner.
**`button-secondary`** — outlined ghost. Transparent fill, ink text, 1px ink border, 4px radius, same dimensions as primary.
**`button-text-link`** — plain inline link. Ink text with underline. Hover stays ink (no colour swap — Stytch uses underline-as-link).
### Cards
**`card-feature`** — feature card. Paper-cream surface, 16px radius, 1px `#e8e6e3` warm-grey hairline border, 32px internal padding. Stack: optional icon, h4 title in Booton 18/700 ink, body in Chivo Mono 16/400 ink, optional inline link.
**`card-cyan`** — cyan-tinted feature card. `#e9f4f6` ground, 16px radius, no border, 32px padding. Used for the auth-feature emphasis blocks.
**`card-electric`** — electric-tinted card. `#fbfeed` ground, 16px radius, no border, 32px padding. Used sparingly — 1–2 times per page for the brand-emphasized "Why Stytch" moment.
**`card-pricing`** — pricing tier. Paper-cream surface, 16px radius, 1px hairline border, 32px padding. Recommended tier highlights with 2px ink border.
**`card-comparison`** — auth-competitor comparison row. Paper-cream surface, 8px radius, 1px hairline, 8×16×8×8px padding. Names competitors directly: "Auth0", "Fingerprint", "Amazon Cognito" — each links to a comparison page.
### Badges, Tags, Pills
**`pill-eyebrow-mono`** — outlined mono eyebrow pill. Transparent fill, muted ink text, 1px `#d3d0cd` border, 9999px radius, 4×10px padding, 11/500 Chivo Mono uppercase 0.10em tracking. "AUTH", "DEVELOPERS", "ENTERPRISE".
**`pill-electric`** — electric announcement pill. `#e6fd13` ground, ink text, 9999px radius, 4×10px padding, 11/500 Chivo Mono uppercase. "JOINED TWILIO".
**`pill-cyan`** — cyan tag pill. `#e9f4f6` ground, ink text. 9999px radius.
**`pill-status`** — semantic status. Same recipe as eyebrow with semantic colours.
### Inputs / Forms
**`input`** — text input. Paper-cream surface, 1px `#c2bfbc` border, **4px radius**, 44px height, 12×14px padding. Placeholder `#7d7d7d`. On focus: 2px `#1d1d1d` ink ring with 2px outline-offset.
**`textarea`** — same as input with auto-grow.
**`select-dropdown`** — same as input with chevron icon.
**`checkbox`** — 16×16px, 4px radius, 1px hairline. On checked: ink fill, paper-cream check.
**`radio`** — 16×16px circle, 1px hairline. On selected: ink fill, paper-cream dot.
### Navigation
**`navbar-top`** — top nav. Paper-cream `#fbfaf9` ground, 1px `#e8e6e3` warm-grey hairline bottom, 64px height. Stytch wordmark flush left in ink (Booton Heavy). Nav links "Product", "Docs", "Customers", "Pricing" in Booton 14/400 ink centre. "Log in" text + primary ink CTA flush right. Above the navbar (or just below, depending on session): the electric yellow-green announcement banner with "Stytch has joined Twilio".
**`mega-menu`** — opens from product nav. Paper-cream surface, 8px radius, 1px hairline, 24px padding. Multi-column nav with mono-uppercase eyebrow group titles in Chivo Mono and Booton link rows.
**`footer`** — `#1d1d1d` ink ground, 5-column link list at desktop, eyebrow group titles in 11/500 uppercase Chivo Mono paper-cream, link rows in 14/400 Booton paper-cream-muted, social row at the bottom. Twilio acknowledgment in the legal strip.
**`breadcrumb`** — muted ink with `›` separators, 13/400 Chivo Mono.
### Tooltips, Toasts, Modals
**`tooltip`** — `#1d1d1d` ink ground, 4px radius, 8×10px padding, 12/400 paper-cream text in Booton.
**`toast`** — bottom-right corner. Paper-cream surface, 12px radius, 1px hairline, 16×20px padding, 14/400 ink text in Chivo Mono.
**`modal`** — centred dialog over `rgba(29,29,29,0.48)` ink scrim. Paper-cream surface, 16px radius, 1px hairline border, 32px padding, ink-tinted modal shadow.
### Code Block
**`code-block`** — `#1d1d1d` ink ground (matches brand), 12px radius, 20×24px padding. Chivo Mono 13/400 paper-cream default text. Electric yellow-green keywords (`#e6fd13` rare emphasis), soft cyan strings (`#b2d6de`), white default text.
### Decorative
**`announcement-banner`** — top-of-page pill banner. `#e6fd13` electric yellow-green ground, ink text in 13/400 Booton, 4px radius, 8×12px padding. "Stytch has joined Twilio to build the future of communications". Click takes user to the announcement post.
**`comparison-grid`** — competitor comparison grid. Multiple `card-comparison` rows naming Auth0, Fingerprint, Amazon Cognito, etc. Each row is a clickable comparison page link.
## 5. Layout Principles
### Spacing System
- Base unit: **4px**
- Scale: `4 · 8 · 12 · 16 · 20 · 24 · 32 · 40 · 48 · 64 · 80 · 96 · 128 · 160`
- Hero padding (vertical): **128px** at desktop
- Section padding: **96–128px** between major sections
- Card internal padding: **32px** for feature cards
- Gutter: **24px** between feature cards
### Grid & Container
- Max content width: **1200px** centred
- Hero: full-width with copy capped at 720px prose
- Feature grid: 2-column at desktop with 24px gutter
- Pricing: 3-column tier comparison
- Comparison grid: 4-column auth-competitor cards
### Whitespace Philosophy
Stytch gives sections **editorial breath** — 96–128px between bands, 32px internal card padding. The hero band is 128px tall. The mono body register reads slightly looser than sans by visual weight, so the page feels generously paced even at moderate density.
### Section Cadence
The page alternates **paper-cream → soft cream → paper-cream → cyan-tinted → paper-cream → electric-tinted → ink mood-zone**. The electric-tinted section appears 1–2 times per page for the brand-emphasized moment. The ink mood-zone is the closing footer-strip.
## 6. Shapes & Radius Scale
| Tier | Value | Use |
|------|-------|-----|
| Micro | 2px | Dense table corners |
| Default | 4px | Buttons, inputs, dropdowns, announcement banner |
| Standard | 6px | Tooltips |
| Comfortable | 8px | Comparison cards, mega-menu |
| Card | 12–16px | Feature cards, modals, pricing |
| Pill | 9999px | Eyebrow pills, electric announcement pill |
The 4px button radius is the architectural-editorial signature — slimmer than Stripe's 6px, sharper than Linear's 8px, ties to the manuscript-paper canvas.
## 7. Depth & Elevation
| Level | Treatment | Use |
|-------|-----------|-----|
| 0 — Flat | no shadow | Body sections |
| 1 — Hairline | `1px #e8e6e3` border | Cards at rest |
| 2 — Hover | `rgba(29,29,29,0.04) 0 4px 12px` | Hovered cards, mega-menu |
| 3 — Elevated | `rgba(29,29,29,0.08) 0 16px 32px` | Mega-menu, sticky bars |
| 4 — Modal | `rgba(29,29,29,0.16) 0 24px 48px` | Centred dialog |
| 5 — Focus | `0 0 0 2px #1d1d1d` ring | Focused inputs and buttons |
### Shadow Philosophy
Stytch's shadows are **ink-tinted, near-invisible at rest**. The depth strategy is hairline-bordered cream cards over hairline-bordered cream sections — chromatic surface separation rather than atmospheric shadow. Only modal and mega-menu use a visible shadow.
## 8. Interaction & Motion
### Easing
- **Standard**: `cubic-bezier(0.4, 0, 0.2, 1)` — default
- **Emphasized**: `cubic-bezier(0.2, 0, 0, 1)` — modal entry, mega-menu
### Durations
| Bucket | Value | Use |
|--------|-------|-----|
| Fast | 150ms | Hover colour swap, focus ring fade-in |
| Standard | 240ms | Card hover, mega-menu open |
| Slow | 320ms | Modal enter, hero reveal |
### Per-Component Recipes
- **CTA hover (primary)**: ink darkens `#1d1d1d` → `#000000` over 150ms.
- **CTA hover (cyan)**: cyan deepens `#b2d6de` → `#7eb8c4` over 150ms.
- **CTA hover (electric)**: electric stays — no hue change. Subtle 1px translateY(-1).
- **Card hover**: 1px translateY(-1) + ink-tinted 4% shadow over 240ms; border deepens slightly.
- **Hero reveal**: sections fade-up from `translateY(16px)/opacity 0` → `0/1` over 320ms emphasized.
- **Mega-menu open**: 240ms fade + 4px slide-down.
- **Modal enter**: scrim fades 240ms; dialog from `translateY(8px)/opacity(0)` → `0/1` over 320ms emphasized.
- **Link hover**: ink stays ink; underline thickens slightly.
### Page Transitions
Page-to-page navigation uses no transition — hard navigation.
### Reduced Motion
Hero reveal and card hover translateY suppress (opacity-only).
## 9. Accessibility & A11y
### Contrast Pairs
| Pair | Ratio | Level |
|------|-------|-------|
| #1d1d1d ink on #fbfaf9 | 14.6 | AAA |
| #fbfaf9 on #1d1d1d ink CTA | 14.6 | AAA |
| #1d1d1d on #b2d6de cyan CTA | 11.0 | AAA |
| #1d1d1d on #e6fd13 electric | 14.0 | AAA |
| #5e5e5e muted on #fbfaf9 | 6.4 | AA |
| #0f8a4d success on #e6f6ec | 5.4 | AA |
| #d92929 danger on #fdebeb | 6.0 | AA |
All Stytch chromatic pairings sit at AAA — the paper-cream + ink discipline ensures maximum contrast.
### Focus Indicators
Focus ring is **2px solid `#1d1d1d` (ink) with 2px outline-offset**. The ink ring is the brand affordance and accessibility indicator.
### ARIA Patterns
- **Top nav**: `role="navigation"`, `aria-label="Primary"`. Mega-menu uses `role="menu"`.
- **Announcement banner**: `role="banner"` with `aria-label="Announcement"`.
- **Comparison grid**: `role="list"` with `role="listitem"` for each competitor row.
- **Modal**: `role="dialog"`, `aria-modal="true"`, focus trap, Esc closes.
- **Code blocks**: `role="region"`, `aria-label="Code example"`. Copy button `aria-live="polite"`.
### Keyboard Navigation
- Tab: announcement banner → logo → product → docs → customers → pricing → log in → primary CTA
- Mega-menu: arrow keys navigate, Esc closes
- Modal: focus trap, Tab cycles
- Skip-to-main visible on first Tab
### Screen Reader Hints
- Announcement banner announces full text: "Stytch has joined Twilio to build the future of communications"
- Comparison rows announce competitor name + "Compare to Stytch"
- Code copy button announces success state
### Reduced Motion
Hero reveal and card hover translateY suppress.
## 10. Responsive Behavior
### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | <640px | Nav collapses to hamburger; hero copy 32px; feature grid 1-up |
| Tablet | 640–1024px | Nav reveals product + log in; feature grid 2-up |
| Desktop | 1024–1280px | Full mega-menu; container caps at 1200px |
| Wide | 1280–1440px | Container stays 1200px |
### Touch Targets
- Primary CTAs: 40px height — meets AA via hit-zone padding
- Nav links: 36×16px tap target
- Form inputs: 44px height
- Comparison rows: 44px height
### Collapsing Strategy
- Nav: product / docs / customers collapse to hamburger at <1024px
- Hero: 64px → 48px → 36px → 32px down breakpoints
- Feature grid: 2-up → 1-up
- Pricing: 3-column → 1-column
- Comparison grid: 4-column → 2-column → 1-column
### Image Behavior
Marketing illustrations use inline SVG. Customer logos use SVG. Hero illustration is line-art style.
### Container Queries
Used in feature cards: when card width drops below ~280px, icon shifts above title.
## 11. Content & Voice
### Tone
Confident, technical, slightly irreverent, editorial. Stytch's voice positions auth as **a thoughtful technical alternative to legacy auth platforms** — assumes the reader is a senior engineer or technical founder who has built auth before and is looking for a fresh approach. Headlines lead with capability + voice ("A better way to build auth", "Passwordless made simple"). The "Joined Twilio" announcement is acknowledged at the top of every page but the brand voice remains independent.
### Microcopy Patterns
- **Button verbs**: "Log in", "Start building", "Watch demo", "Start building for free", "View docs"
- **Eyebrow labels**: 11/500 uppercase Chivo Mono — "AUTH", "PASSWORDLESS", "B2B", "ENTERPRISE"
- **Error message recipe**: precise + actionable — "Magic link expired. Request a new one or contact support."
- **Success confirmations**: minimal + technical — "Magic link sent. Check your inbox."
- **Field labels**: short and exact — "Email", "Phone", "Project ID"
- **Doc links**: lead with verb — "Read the magic-link guide", "View SDK reference"
### Empty States
- Empty users: "No users yet. Send a magic link to invite your first user."
- Empty sessions: "No active sessions. Sessions appear here as users sign in."
- Empty webhooks: "No webhooks configured. Add one to receive auth events."
### CTA Verb Conventions
- Primary: "Log in", "Start building", "Start building for free"
- Secondary: "Watch demo", "Read the docs", "View pricing"
- Tertiary: "Learn more →", "Compare to [competitor]"
- Avoided: "Click here", "Submit", "Buy now"
## 12. Dark Mode & Theming
**Light-only on the marketing canvas.** Stytch commits to paper-cream as the brand. The dark mood-zone (`#1d1d1d` ink) appears in the footer-strip closing CTA and in code blocks.
### Component Theming
The Stytch UI components ship with both light and dark themes:
```yaml
component-light:
bg: '#fbfaf9'
text: '#1d1d1d'
border: '#e8e6e3'
brand: '#1d1d1d'
component-dark:
bg: '#1d1d1d'
text: '#fbfaf9'
border: 'rgba(255,255,255,0.10)'
brand: '#fbfaf9' # inverts for dark
```
## 13. Lineage & Influences
Stytch's visual lineage runs through three traditions: **contemporary editorial typesetting** (the manuscript-paper canvas, Booton display, Chivo Mono body — all moves borrowed from contemporary art catalogues, design-studio portfolios, and Berlin-school graphic-design publishing); **modern dev-tool restraint** (hairline cards, generous whitespace, ink-as-brand discipline); and **passwordless-modern auth positioning** (Stytch was one of the first auth platforms to lead with passwordless / magic-link as the primary flow rather than as an alternative).
The **monospace-as-body move** is the typographic signature that distinguishes Stytch from every other auth platform. While competitors run Inter, Geist, or Untitled Sans for body, Stytch chose Chivo Mono — a deliberate decision that reads as editorial-considered rather than technical-utility. Combined with the paper-cream canvas and the electric yellow-green accent, the page positions Stytch as the design-led auth platform. The 2024 Twilio acquisition preserved this independent visual identity, similar to how Auth0 retained its identity post-Okta.
What Stytch rejects: **dark canvases as primary** (paper-cream is the brand), **sans-serif body** (mono is the discipline), **photographic product screenshots** (line-art SVG and editorial illustration instead), **multi-coloured feature accent palettes** (cream + ink + electric + cyan is the entire chromatic vocabulary), and **enterprise blue trust** (ink and electric instead).
**Influences:**
- Omnibus-Type — Chivo Mono typeface, [chivomono.com](https://www.omnibus-type.com)
- Contemporary art catalogues + Berlin design-studio publishing — manuscript-paper canvas, mono-body discipline
- Stripe — confidence-via-restraint, ink-as-brand, [stripe.com](https://stripe.com)
- Twilio — acquired Stytch in 2024 but preserved the visual brand, [twilio.com](https://twilio.com)
- Auth0 — predecessor positioning Stytch differentiates against (legacy auth → passwordless-modern), [auth0.com](https://auth0.com)
## 14. Do's and Don'ts
**Do**
- Anchor the canvas on paper-cream `#fbfaf9` — manuscript-warm, never off-white
- Run display in custom Booton at 40/700 — the editorial display
- Use **Chivo Mono for body prose** — the monospace-as-body move is the typographic signature
- Set primary CTA fill to ink `#1d1d1d` with paper-cream text — brand IS ink
- Use electric yellow-green `#e6fd13` for the "Joined Twilio" announcement banner
- Use soft cyan `#b2d6de` for secondary CTAs ("Watch demo", "Start building for free")
- Render eyebrows in Chivo Mono uppercase 11/500 with 0.10em tracking
- Use 4px button radius — architectural-editorial proportions
- Render code blocks on near-black `#1d1d1d` ground with paper-cream text
- Name competitors directly ("Auth0", "Fingerprint", "Amazon Cognito") in comparison rows
**Don't**
- Don't substitute Inter for body — Chivo Mono is the typographic signature
- Don't use pure white canvas — paper-cream `#fbfaf9` is the manuscript warmth
- Don't introduce a coloured brand fill for primary CTA — ink is the brand
- Don't use the electric yellow-green for general CTAs — it's reserved for the Twilio announcement
- Don't run Booton below weight 700 for display — Bold is the discipline
- Don't tighten section padding below 96px — editorial breath is the brand
- Don't soften the ink to grey — `#1d1d1d` near-black with slight warmth is the ink
- Don't add atmospheric multi-layer shadows — ink-tinted hairline + 4% hover is the depth strategy
- Don't use serif type — Booton + Chivo Mono is the system
- Don't use button radius greater than 6px — 4px is the architectural-editorial signature
## 15. Agent Prompt Guide
### Quick Color Reference
```
Paper Cream: #fbfaf9
Soft Cream: #f7f5f3
Section Cream: #f0ede9
Ink: #1d1d1d
Strong Ink: #000000
Electric Yellow: #e6fd13
Soft Cyan: #b2d6de
Cyan Soft: #e9f4f6
Border: #e8e6e3
Border Input: #c2bfbc
Muted: #5e5e5e
```
### Example Component Prompts
- "Create a Stytch-style hero section: paper-cream canvas (`#fbfaf9`), 128px vertical padding. Hero copy in **Booton** 64/700 with `-0.02em` tracking, ink (`#1d1d1d`). Eyebrow above in **Chivo Mono** 11/500 uppercase with 0.10em tracking, transparent ground with 1px `#d3d0cd` hairline pill. Sub-copy in **Chivo Mono 18/400** ink — note the monospace body register. Primary CTA: ink (`#1d1d1d`) fill, paper-cream (`#fbfaf9`) text, 13/400 Booton, **4px radius**, 12×16px padding, 40px height. Secondary cyan CTA: `#b2d6de` fill, ink text."
- "Build a Stytch announcement banner: electric yellow-green (`#e6fd13`) ground, ink text in 13/400 Booton, 4px radius, 8×12px padding. Content: 'Stytch has joined Twilio to build the future of communications →'. Pinned to top of page."
- "Design a Stytch feature card: paper-cream surface, 16px radius, 1px `#e8e6e3` warm-grey hairline border, 32px padding. Stack: optional icon, h4 title in Booton 18/700 ink, body description in **Chivo Mono 16/400 ink** — the mono body is the signature. Optional inline link in ink with underline."
- "Create a Stytch comparison row card: paper-cream surface, 8px radius, 1px `#e8e6e3` hairline, 8×16×8×8px padding. Stack: competitor logo (24×24) + name in Booton 16/400 ink — 'Auth0', 'Fingerprint', 'Amazon Cognito'. Hover deepens border slightly. Click opens comparison page."
- "Build a Stytch navbar: 64px tall, paper-cream `#fbfaf9` ground, 1px `#e8e6e3` warm-grey hairline bottom. Stytch wordmark flush left in ink (Booton). Nav links 'Product', 'Docs', 'Customers', 'Pricing' in Booton 14/400 ink centre. 'Log in' text + primary ink CTA flush right. Above the navbar: electric yellow-green announcement banner pinned to top of page."
- "Design a Stytch code block: ink (`#1d1d1d`) ground, 12px radius, 20×24px padding. **Chivo Mono** 13/400 paper-cream default text. Electric yellow-green keywords (rare emphasis), soft cyan strings, paper-cream default. Top-right copy button in transparent fill with paper-cream text."
### Iteration Guide
1. **Paper-cream canvas + Chivo Mono body is the signature.** This is the most distinctive Stytch combination. The mono prose register is what makes the page unmistakable.
2. **Booton for display, Chivo Mono for body.** Two typefaces, two registers — don't unify.
3. **Ink is the brand colour.** `#1d1d1d` for primary CTA, brand mark, body text. No coloured brand fill.
4. **Electric yellow-green is reserved for the Twilio announcement.** Don't use it as a general accent.
5. **Soft cyan for secondary CTAs.** Stytch's signature secondary — "Watch demo", "Start building for free".
6. **4px button radius.** Architectural-editorial. Don't soften to 6px or 8px.
7. **Eyebrows in Chivo Mono uppercase.** Echoes the body-mono register.
8. **Name competitors directly.** The comparison-row pattern is unique to Stytch — embrace it.
1. Visual Theme & Atmosphere
Stytch’s marketing site is one of the most distinctive auth-platform canvases on the modern web — a paper-cream ground (#fbfaf9) anchored on near-black ink (#1d1d1d), display in custom Booton typeface at 40/700, and body running in Chivo Mono — a monospace typeface used as primary body text. The page reads as an editorial-engineering hybrid: the kind of typesetting you’d see in a contemporary art catalogue or a Berlin design-studio portfolio. Where every other auth platform uses a sans-serif body (Inter, Geist, Untitled Sans), Stytch chose monospace prose — a bold typographic move that immediately distinguishes the brand and signals “we’re the thoughtful technical alternative”.
The chromatic system is paper-cream + ink + electric yellow-green + soft cyan. The canvas at #fbfaf9 is paper-cream — slightly warmer than off-white, with a hint of yellow that gives the page a manuscript-paper warmth. Ink runs at #1d1d1d (near-black with slight warmth, never pure #000000). The brand colour is the ink itself — Stytch’s primary CTA fill is #1d1d1d, and the brand-mark is rendered in the same ink. The signature accent is electric yellow-green #e6fd13 — used in the “Stytch has joined Twilio” announcement banner at the top of the page and as a rare emphasis colour. The secondary signature is soft cyan #b2d6de — used for “Watch demo” and “Start building for free” CTAs. This four-colour palette (cream + ink + electric + cyan) is unusually expressive for a B2B-auth site without ever feeling consumer.
Type runs Booton (custom display typeface) for headings and Chivo Mono (Omnibus-Type, open-source) for body. Display is Booton at 40/700 — a contemporary sans with slight quirks in the lower-case g and a that read as editorial rather than utility. Body type is Chivo Mono at 16/400 — a pure monospace typeface used as body prose, which is the typographic signature. The decision to use mono for body is the page’s most distinctive move — every paragraph reads with a slight typewriter-poetic feel, every numeric callout aligns naturally, and the page architecture takes on the rhythm of typeset code rather than marketing copy. Eyebrows are 11/500 uppercase Chivo Mono with 0.10em tracking.
Shape language is slim 4px radii with a sweet-spot at 4px for buttons and 16px for feature cards. Buttons round at 4px (slimmer than Stripe’s 6px, much slimmer than Linear’s 8px, sharing the architectural-utility quality with WorkOS’s 2px). Inputs at 4px. Cards round at 16px. Comparison row cards at 8px. The 4px button radius reads as architectural and editorial — it ties to the manuscript-paper canvas and the Booton-display typesetting.
Depth is achieved through warm-grey hairline borders + soft cream alt sections. Most cards are hairline-bordered only — 1px solid #e8e6e3 (warm-grey). The dark mood-zone is #1d1d1d (the same near-black ink used for body text — the ink-as-section move). There is no atmospheric multi-layer shadow.
The signature visual element is the “Stytch has joined Twilio” announcement banner at the top of the page — rendered as an electric yellow-green pill with near-black text. This banner is the brand’s most distinctive moment: it preserves Stytch’s independent identity while acknowledging the 2024 acquisition. The chromatic energy of the electric yellow against the manuscript-paper canvas gives the page an immediate “look here first” focal point.
Key Characteristics:
- Paper-cream canvas (
#fbfaf9) — manuscript-warm, never off-white or pure white - Display in custom Booton typeface at 40/700
- Body in Chivo Mono monospace — the most distinctive typographic move in the auth space
- Brand colour is the ink itself (
#1d1d1d) — primary CTA fill, brand-mark, body text - Electric yellow-green
#e6fd13for the “Joined Twilio” announcement banner - Soft cyan
#b2d6defor secondary CTAs (“Watch demo”, “Start building for free”) - Warm-grey hairline borders (
#e8e6e3) — ties to manuscript-paper canvas - 4px button radius, 16px card radius — architectural-editorial proportions
- Eyebrows in Chivo Mono uppercase 11/500 with 0.10em tracking
- Code blocks on near-black
#1d1d1dground with paper-cream text - Comparison row cards naming auth competitors directly (“Auth0”, “Fingerprint”, “Amazon Cognito”)
- Joined Twilio in 2024; site preserves independent brand voice
2. Color Palette & Roles
Primary
- Paper-Cream (
#fbfaf9) — manuscript-warm canvas, slightly yellow undertone - Soft Cream (
#f7f5f3) — softer cream for alt sections - Section (
#f0ede9) — section ground tier - Ink (
#1d1d1d) — primary text and brand colour, near-black with slight warmth - Strong Ink (
#000000) — absolute black for emphasis only - Muted (
#5e5e5e) — secondary metadata - Soft (
#7d7d7d) — caption, placeholder - Faint (
#a8a8a8) — disabled
Brand & Dark
- Brand Ink (
#1d1d1d) — Stytch’s brand colour IS the ink. Primary CTA fill, brand mark, body text. - Brand Deep (
#000000) — pressed/active state - Dark Mood (
#1d1d1d) — same as brand, used as dark-section ground (the ink-as-section move)
Accent
- Electric Yellow-Green (
#e6fd13) — signature accent. Used in the “Joined Twilio” announcement banner and rare emphasis moments. - Electric Tint (
#fbfeed) — softest electric-tinted section - Soft Cyan (
#b2d6de) — secondary signature. Used for “Watch demo” and “Start building” CTAs. - Cyan Deep (
#7eb8c4) — deeper cyan for hover state on cyan CTAs - Cyan Soft (
#e9f4f6) — softest cyan-tinted section - Pink (
#ff9eb8) — rare warm-pink accent (used in illustrations only) - Orange (
#fc8854) — rare orange accent (used in chart illustrations)
Interactive
- Link (
#1d1d1d) — ink with underline (Stytch uses underline-as-link, not colour) - Link Hover (
#000000) — darker ink on hover - Visited — same as link (no visited distinction)
- Selected (
#1d1d1d) — 2px ink border on selected pricing tier, focused inputs - Disabled (
#a8a8a8) — faint text on#f0ede9surface
Neutral Scale
- Strong Ink (
#000000) — emphasis - Brand Ink (
#1d1d1d) — primary text - Muted (
#5e5e5e) — secondary - Soft (
#7d7d7d) — captions - Faint (
#a8a8a8) — disabled - Border Strong (
#d3d0cd) — emphasized hairline - Border Default (
#e8e6e3) — default 1px hairline (warm-grey) - Border Soft (
#efedea) — editorial divider - Border Input (
#c2bfbc) — slightly darker than card border - Surface Strong (
#f0ede9) - Soft Cream (
#f7f5f3) - Paper-Cream (
#fbfaf9)
Surface & Borders
- Paper-Cream (
#fbfaf9) — default - Soft Cream (
#f7f5f3) — alt - Section Cream (
#f0ede9) — section ground - Cyan Soft (
#e9f4f6) — soft cyan section - Electric Tint (
#fbfeed) — soft electric section - Dark Ink (
#1d1d1d) — dark section - Border (
#e8e6e3) — warm-grey hairline - Border Soft (
#efedea) - Border Strong (
#d3d0cd) - Border Input (
#c2bfbc) - Border Ink (
#1d1d1d) — focus ring
Shadow Colors
Stytch’s shadows are ink-tinted at near-invisible opacity. Most cards have no shadow. On hover, a subtle 4% ink-tinted shadow appears.
rgba(29,29,29,0.04) 0 4px 12px— card hoverrgba(29,29,29,0.08) 0 16px 32px— elevatedrgba(29,29,29,0.16) 0 24px 48px— modal0 0 0 2px #1d1d1d— ink focus ring
Semantic
- Success Green (
#0f8a4d) — on#e6f6ecsurface - Warning Amber (
#a35316) — on#fef0e6surface - Danger Red (
#d92929) — on#fdebebsurface - Info Cyan (
#7eb8c4) — uses brand cyan
3. Typography Rules
Font Family
Display: Booton (custom display typeface), with BootonUncommon as the alternate variant, system fallback. Booton is Stytch’s commissioned display sans — slightly quirky in the lower-case g and a forms, with a contemporary editorial feel. Used at weights 400, 500, 700, and 900.
Body: Chivo Mono (Omnibus-Type, open-source) — a monospace typeface used as primary body text. The decision to use mono for prose is the page’s most distinctive typographic move. Chivo Mono runs at weight 400 (Regular) and 500 (Medium).
Body-Sans: Booton is also used selectively as a body sans-serif when the monospace would feel inappropriate (button labels, nav links, ultra-compact label text).
Mono: Chivo Mono doubles as the code block typeface. Same family handles body and code.
OpenType features: ss01 and ss02 enabled on display Booton.
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|---|---|---|---|---|---|---|---|
| hero-display | Booton | 64 | 700 | 1.0 | -0.02em | ss01 | Hero — observed 64/64 |
| h1 | Booton | 40 | 700 | 1.0 | -0.01em | ss01 | Page title |
| h2 | Booton | 25 | 700 | 1.20 | -0.005em | — | Section opener |
| h3 | Booton | 20 | 700 | 1.30 | 0 | — | Sub-section |
| h4 | Booton | 18 | 700 | 1.40 | 0 | — | Feature card title |
| h5 | Booton | 16 | 500 | 1.40 | 0 | — | Sub-feature |
| eyebrow | Chivo Mono | 11 | 500 | 1.50 | 0.10em uppercase | — | “AUTH”, “DEVELOPERS” |
| body-lg | Chivo Mono | 18 | 400 | 1.55 | 0 | — | Hero sub-copy in mono |
| body-md | Chivo Mono | 16 | 400 | 1.50 | 0 | — | Default body — mono prose |
| body-sm | Chivo Mono | 14 | 400 | 1.50 | 0 | — | Secondary body |
| body-sans-md | Booton | 16 | 400 | 1.50 | 0 | — | Body in sans where mono would feel wrong |
| label | Chivo Mono | 13 | 500 | 1.40 | 0 | — | Form labels |
| button-label | Booton | 13 | 400 | 1.0 | 0 | — | CTA text in sans |
| nav-link | Booton | 14 | 400 | 1.20 | 0 | — | Top nav |
| caption | Chivo Mono | 13 | 400 | 1.40 | 0 | — | Captions |
| micro | Chivo Mono | 11 | 400 | 1.40 | 0 | — | Footer legal |
| code-inline | Chivo Mono | 14 | 400 | 1.50 | 0 | — | Inline <code> |
| code-block | Chivo Mono | 13 | 400 | 1.55 | 0 | — | Code panel |
| pricing-display | Booton | 48 | 700 | 1.0 | -0.01em | tnum | Tier price |
| quote | Booton | 22 | 400 | 1.40 | -0.005em | italic | Pull quote |
Principles
- Mono as body is the typographic signature. Chivo Mono at 16/400 for prose. This is the most distinctive Stytch move — every paragraph reads with typewriter-poetic feel.
- Booton for display, Chivo Mono for body. The split is the brand voice — display is editorial-considered, body is technical-precise.
- Booton is the brand’s commissioned display. Substitute
Söhne Breit,Inter Display, or a similar contemporary sans with slight character. - Eyebrows in Chivo Mono uppercase, 0.10em tracking. The mono uppercase echoes the body-mono register.
- Button labels in Booton (sans), not mono. CTA text uses Booton because mono would tip into “code button” rather than “action”.
-0.02emto-0.005emtracking on display. Modest negative tracking — Booton already reads tight.- No serif anywhere. Stytch commits to a Booton-and-Chivo-Mono system.
4. Component Stylings
Buttons
button-primary — primary CTA. Near-black ink #1d1d1d fill, paper-cream #fbfaf9 text, 13/400 Booton, 4px radius, 12×16px padding, 40px height. Hover darkens to #000000. Used for “Log in”, “Start building”.
button-cyan — soft-cyan signature CTA. #b2d6de fill, ink text, same dimensions. Used for “Watch demo”, “Start building for free”. The signature secondary.
button-electric — electric yellow-green announcement pill. #e6fd13 fill, ink text, smaller dimensions (32px height, 8×12px padding). Reserved for the “Stytch has joined Twilio” announcement banner.
button-secondary — outlined ghost. Transparent fill, ink text, 1px ink border, 4px radius, same dimensions as primary.
button-text-link — plain inline link. Ink text with underline. Hover stays ink (no colour swap — Stytch uses underline-as-link).
Cards
card-feature — feature card. Paper-cream surface, 16px radius, 1px #e8e6e3 warm-grey hairline border, 32px internal padding. Stack: optional icon, h4 title in Booton 18/700 ink, body in Chivo Mono 16/400 ink, optional inline link.
card-cyan — cyan-tinted feature card. #e9f4f6 ground, 16px radius, no border, 32px padding. Used for the auth-feature emphasis blocks.
card-electric — electric-tinted card. #fbfeed ground, 16px radius, no border, 32px padding. Used sparingly — 1–2 times per page for the brand-emphasized “Why Stytch” moment.
card-pricing — pricing tier. Paper-cream surface, 16px radius, 1px hairline border, 32px padding. Recommended tier highlights with 2px ink border.
card-comparison — auth-competitor comparison row. Paper-cream surface, 8px radius, 1px hairline, 8×16×8×8px padding. Names competitors directly: “Auth0”, “Fingerprint”, “Amazon Cognito” — each links to a comparison page.
Badges, Tags, Pills
pill-eyebrow-mono — outlined mono eyebrow pill. Transparent fill, muted ink text, 1px #d3d0cd border, 9999px radius, 4×10px padding, 11/500 Chivo Mono uppercase 0.10em tracking. “AUTH”, “DEVELOPERS”, “ENTERPRISE”.
pill-electric — electric announcement pill. #e6fd13 ground, ink text, 9999px radius, 4×10px padding, 11/500 Chivo Mono uppercase. “JOINED TWILIO”.
pill-cyan — cyan tag pill. #e9f4f6 ground, ink text. 9999px radius.
pill-status — semantic status. Same recipe as eyebrow with semantic colours.
Inputs / Forms
input — text input. Paper-cream surface, 1px #c2bfbc border, 4px radius, 44px height, 12×14px padding. Placeholder #7d7d7d. On focus: 2px #1d1d1d ink ring with 2px outline-offset.
textarea — same as input with auto-grow.
select-dropdown — same as input with chevron icon.
checkbox — 16×16px, 4px radius, 1px hairline. On checked: ink fill, paper-cream check.
radio — 16×16px circle, 1px hairline. On selected: ink fill, paper-cream dot.
Navigation
navbar-top — top nav. Paper-cream #fbfaf9 ground, 1px #e8e6e3 warm-grey hairline bottom, 64px height. Stytch wordmark flush left in ink (Booton Heavy). Nav links “Product”, “Docs”, “Customers”, “Pricing” in Booton 14/400 ink centre. “Log in” text + primary ink CTA flush right. Above the navbar (or just below, depending on session): the electric yellow-green announcement banner with “Stytch has joined Twilio”.
mega-menu — opens from product nav. Paper-cream surface, 8px radius, 1px hairline, 24px padding. Multi-column nav with mono-uppercase eyebrow group titles in Chivo Mono and Booton link rows.
footer — #1d1d1d ink ground, 5-column link list at desktop, eyebrow group titles in 11/500 uppercase Chivo Mono paper-cream, link rows in 14/400 Booton paper-cream-muted, social row at the bottom. Twilio acknowledgment in the legal strip.
breadcrumb — muted ink with › separators, 13/400 Chivo Mono.
Tooltips, Toasts, Modals
tooltip — #1d1d1d ink ground, 4px radius, 8×10px padding, 12/400 paper-cream text in Booton.
toast — bottom-right corner. Paper-cream surface, 12px radius, 1px hairline, 16×20px padding, 14/400 ink text in Chivo Mono.
modal — centred dialog over rgba(29,29,29,0.48) ink scrim. Paper-cream surface, 16px radius, 1px hairline border, 32px padding, ink-tinted modal shadow.
Code Block
code-block — #1d1d1d ink ground (matches brand), 12px radius, 20×24px padding. Chivo Mono 13/400 paper-cream default text. Electric yellow-green keywords (#e6fd13 rare emphasis), soft cyan strings (#b2d6de), white default text.
Decorative
announcement-banner — top-of-page pill banner. #e6fd13 electric yellow-green ground, ink text in 13/400 Booton, 4px radius, 8×12px padding. “Stytch has joined Twilio to build the future of communications”. Click takes user to the announcement post.
comparison-grid — competitor comparison grid. Multiple card-comparison rows naming Auth0, Fingerprint, Amazon Cognito, etc. Each row is a clickable comparison page link.
5. Layout Principles
Spacing System
- Base unit: 4px
- Scale:
4 · 8 · 12 · 16 · 20 · 24 · 32 · 40 · 48 · 64 · 80 · 96 · 128 · 160 - Hero padding (vertical): 128px at desktop
- Section padding: 96–128px between major sections
- Card internal padding: 32px for feature cards
- Gutter: 24px between feature cards
Grid & Container
- Max content width: 1200px centred
- Hero: full-width with copy capped at 720px prose
- Feature grid: 2-column at desktop with 24px gutter
- Pricing: 3-column tier comparison
- Comparison grid: 4-column auth-competitor cards
Whitespace Philosophy
Stytch gives sections editorial breath — 96–128px between bands, 32px internal card padding. The hero band is 128px tall. The mono body register reads slightly looser than sans by visual weight, so the page feels generously paced even at moderate density.
Section Cadence
The page alternates paper-cream → soft cream → paper-cream → cyan-tinted → paper-cream → electric-tinted → ink mood-zone. The electric-tinted section appears 1–2 times per page for the brand-emphasized moment. The ink mood-zone is the closing footer-strip.
6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| Micro | 2px | Dense table corners |
| Default | 4px | Buttons, inputs, dropdowns, announcement banner |
| Standard | 6px | Tooltips |
| Comfortable | 8px | Comparison cards, mega-menu |
| Card | 12–16px | Feature cards, modals, pricing |
| Pill | 9999px | Eyebrow pills, electric announcement pill |
The 4px button radius is the architectural-editorial signature — slimmer than Stripe’s 6px, sharper than Linear’s 8px, ties to the manuscript-paper canvas.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 — Flat | no shadow | Body sections |
| 1 — Hairline | 1px #e8e6e3 border | Cards at rest |
| 2 — Hover | rgba(29,29,29,0.04) 0 4px 12px | Hovered cards, mega-menu |
| 3 — Elevated | rgba(29,29,29,0.08) 0 16px 32px | Mega-menu, sticky bars |
| 4 — Modal | rgba(29,29,29,0.16) 0 24px 48px | Centred dialog |
| 5 — Focus | 0 0 0 2px #1d1d1d ring | Focused inputs and buttons |
Shadow Philosophy
Stytch’s shadows are ink-tinted, near-invisible at rest. The depth strategy is hairline-bordered cream cards over hairline-bordered cream sections — chromatic surface separation rather than atmospheric shadow. Only modal and mega-menu use a visible shadow.
8. Interaction & Motion
Easing
- Standard:
cubic-bezier(0.4, 0, 0.2, 1)— default - Emphasized:
cubic-bezier(0.2, 0, 0, 1)— modal entry, mega-menu
Durations
| Bucket | Value | Use |
|---|---|---|
| Fast | 150ms | Hover colour swap, focus ring fade-in |
| Standard | 240ms | Card hover, mega-menu open |
| Slow | 320ms | Modal enter, hero reveal |
Per-Component Recipes
- CTA hover (primary): ink darkens
#1d1d1d→#000000over 150ms. - CTA hover (cyan): cyan deepens
#b2d6de→#7eb8c4over 150ms. - CTA hover (electric): electric stays — no hue change. Subtle 1px translateY(-1).
- Card hover: 1px translateY(-1) + ink-tinted 4% shadow over 240ms; border deepens slightly.
- Hero reveal: sections fade-up from
translateY(16px)/opacity 0→0/1over 320ms emphasized. - Mega-menu open: 240ms fade + 4px slide-down.
- Modal enter: scrim fades 240ms; dialog from
translateY(8px)/opacity(0)→0/1over 320ms emphasized. - Link hover: ink stays ink; underline thickens slightly.
Page Transitions
Page-to-page navigation uses no transition — hard navigation.
Reduced Motion
Hero reveal and card hover translateY suppress (opacity-only).
9. Accessibility & A11y
Contrast Pairs
| Pair | Ratio | Level |
|---|---|---|
| #1d1d1d ink on #fbfaf9 | 14.6 | AAA |
| #fbfaf9 on #1d1d1d ink CTA | 14.6 | AAA |
| #1d1d1d on #b2d6de cyan CTA | 11.0 | AAA |
| #1d1d1d on #e6fd13 electric | 14.0 | AAA |
| #5e5e5e muted on #fbfaf9 | 6.4 | AA |
| #0f8a4d success on #e6f6ec | 5.4 | AA |
| #d92929 danger on #fdebeb | 6.0 | AA |
All Stytch chromatic pairings sit at AAA — the paper-cream + ink discipline ensures maximum contrast.
Focus Indicators
Focus ring is 2px solid #1d1d1d (ink) with 2px outline-offset. The ink ring is the brand affordance and accessibility indicator.
ARIA Patterns
- Top nav:
role="navigation",aria-label="Primary". Mega-menu usesrole="menu". - Announcement banner:
role="banner"witharia-label="Announcement". - Comparison grid:
role="list"withrole="listitem"for each competitor row. - Modal:
role="dialog",aria-modal="true", focus trap, Esc closes. - Code blocks:
role="region",aria-label="Code example". Copy buttonaria-live="polite".
Keyboard Navigation
- Tab: announcement banner → logo → product → docs → customers → pricing → log in → primary CTA
- Mega-menu: arrow keys navigate, Esc closes
- Modal: focus trap, Tab cycles
- Skip-to-main visible on first Tab
Screen Reader Hints
- Announcement banner announces full text: “Stytch has joined Twilio to build the future of communications”
- Comparison rows announce competitor name + “Compare to Stytch”
- Code copy button announces success state
Reduced Motion
Hero reveal and card hover translateY suppress.
10. Responsive Behavior
Breakpoints
| Name | Width | Key Changes |
|---|---|---|
| Mobile | <640px | Nav collapses to hamburger; hero copy 32px; feature grid 1-up |
| Tablet | 640–1024px | Nav reveals product + log in; feature grid 2-up |
| Desktop | 1024–1280px | Full mega-menu; container caps at 1200px |
| Wide | 1280–1440px | Container stays 1200px |
Touch Targets
- Primary CTAs: 40px height — meets AA via hit-zone padding
- Nav links: 36×16px tap target
- Form inputs: 44px height
- Comparison rows: 44px height
Collapsing Strategy
- Nav: product / docs / customers collapse to hamburger at <1024px
- Hero: 64px → 48px → 36px → 32px down breakpoints
- Feature grid: 2-up → 1-up
- Pricing: 3-column → 1-column
- Comparison grid: 4-column → 2-column → 1-column
Image Behavior
Marketing illustrations use inline SVG. Customer logos use SVG. Hero illustration is line-art style.
Container Queries
Used in feature cards: when card width drops below ~280px, icon shifts above title.
11. Content & Voice
Tone
Confident, technical, slightly irreverent, editorial. Stytch’s voice positions auth as a thoughtful technical alternative to legacy auth platforms — assumes the reader is a senior engineer or technical founder who has built auth before and is looking for a fresh approach. Headlines lead with capability + voice (“A better way to build auth”, “Passwordless made simple”). The “Joined Twilio” announcement is acknowledged at the top of every page but the brand voice remains independent.
Microcopy Patterns
- Button verbs: “Log in”, “Start building”, “Watch demo”, “Start building for free”, “View docs”
- Eyebrow labels: 11/500 uppercase Chivo Mono — “AUTH”, “PASSWORDLESS”, “B2B”, “ENTERPRISE”
- Error message recipe: precise + actionable — “Magic link expired. Request a new one or contact support.”
- Success confirmations: minimal + technical — “Magic link sent. Check your inbox.”
- Field labels: short and exact — “Email”, “Phone”, “Project ID”
- Doc links: lead with verb — “Read the magic-link guide”, “View SDK reference”
Empty States
- Empty users: “No users yet. Send a magic link to invite your first user.”
- Empty sessions: “No active sessions. Sessions appear here as users sign in.”
- Empty webhooks: “No webhooks configured. Add one to receive auth events.”
CTA Verb Conventions
- Primary: “Log in”, “Start building”, “Start building for free”
- Secondary: “Watch demo”, “Read the docs”, “View pricing”
- Tertiary: “Learn more →”, “Compare to [competitor]”
- Avoided: “Click here”, “Submit”, “Buy now”
12. Dark Mode & Theming
Light-only on the marketing canvas. Stytch commits to paper-cream as the brand. The dark mood-zone (#1d1d1d ink) appears in the footer-strip closing CTA and in code blocks.
Component Theming
The Stytch UI components ship with both light and dark themes:
component-light:
bg: '#fbfaf9'
text: '#1d1d1d'
border: '#e8e6e3'
brand: '#1d1d1d'
component-dark:
bg: '#1d1d1d'
text: '#fbfaf9'
border: 'rgba(255,255,255,0.10)'
brand: '#fbfaf9' # inverts for dark13. Lineage & Influences
Stytch’s visual lineage runs through three traditions: contemporary editorial typesetting (the manuscript-paper canvas, Booton display, Chivo Mono body — all moves borrowed from contemporary art catalogues, design-studio portfolios, and Berlin-school graphic-design publishing); modern dev-tool restraint (hairline cards, generous whitespace, ink-as-brand discipline); and passwordless-modern auth positioning (Stytch was one of the first auth platforms to lead with passwordless / magic-link as the primary flow rather than as an alternative).
The monospace-as-body move is the typographic signature that distinguishes Stytch from every other auth platform. While competitors run Inter, Geist, or Untitled Sans for body, Stytch chose Chivo Mono — a deliberate decision that reads as editorial-considered rather than technical-utility. Combined with the paper-cream canvas and the electric yellow-green accent, the page positions Stytch as the design-led auth platform. The 2024 Twilio acquisition preserved this independent visual identity, similar to how Auth0 retained its identity post-Okta.
What Stytch rejects: dark canvases as primary (paper-cream is the brand), sans-serif body (mono is the discipline), photographic product screenshots (line-art SVG and editorial illustration instead), multi-coloured feature accent palettes (cream + ink + electric + cyan is the entire chromatic vocabulary), and enterprise blue trust (ink and electric instead).
Influences:
- Omnibus-Type — Chivo Mono typeface, chivomono.com
- Contemporary art catalogues + Berlin design-studio publishing — manuscript-paper canvas, mono-body discipline
- Stripe — confidence-via-restraint, ink-as-brand, stripe.com
- Twilio — acquired Stytch in 2024 but preserved the visual brand, twilio.com
- Auth0 — predecessor positioning Stytch differentiates against (legacy auth → passwordless-modern), auth0.com
14. Do’s and Don’ts
Do
- Anchor the canvas on paper-cream
#fbfaf9— manuscript-warm, never off-white - Run display in custom Booton at 40/700 — the editorial display
- Use Chivo Mono for body prose — the monospace-as-body move is the typographic signature
- Set primary CTA fill to ink
#1d1d1dwith paper-cream text — brand IS ink - Use electric yellow-green
#e6fd13for the “Joined Twilio” announcement banner - Use soft cyan
#b2d6defor secondary CTAs (“Watch demo”, “Start building for free”) - Render eyebrows in Chivo Mono uppercase 11/500 with 0.10em tracking
- Use 4px button radius — architectural-editorial proportions
- Render code blocks on near-black
#1d1d1dground with paper-cream text - Name competitors directly (“Auth0”, “Fingerprint”, “Amazon Cognito”) in comparison rows
Don’t
- Don’t substitute Inter for body — Chivo Mono is the typographic signature
- Don’t use pure white canvas — paper-cream
#fbfaf9is the manuscript warmth - Don’t introduce a coloured brand fill for primary CTA — ink is the brand
- Don’t use the electric yellow-green for general CTAs — it’s reserved for the Twilio announcement
- Don’t run Booton below weight 700 for display — Bold is the discipline
- Don’t tighten section padding below 96px — editorial breath is the brand
- Don’t soften the ink to grey —
#1d1d1dnear-black with slight warmth is the ink - Don’t add atmospheric multi-layer shadows — ink-tinted hairline + 4% hover is the depth strategy
- Don’t use serif type — Booton + Chivo Mono is the system
- Don’t use button radius greater than 6px — 4px is the architectural-editorial signature
15. Agent Prompt Guide
Quick Color Reference
Paper Cream: #fbfaf9
Soft Cream: #f7f5f3
Section Cream: #f0ede9
Ink: #1d1d1d
Strong Ink: #000000
Electric Yellow: #e6fd13
Soft Cyan: #b2d6de
Cyan Soft: #e9f4f6
Border: #e8e6e3
Border Input: #c2bfbc
Muted: #5e5e5eExample Component Prompts
- “Create a Stytch-style hero section: paper-cream canvas (
#fbfaf9), 128px vertical padding. Hero copy in Booton 64/700 with-0.02emtracking, ink (#1d1d1d). Eyebrow above in Chivo Mono 11/500 uppercase with 0.10em tracking, transparent ground with 1px#d3d0cdhairline pill. Sub-copy in Chivo Mono 18/400 ink — note the monospace body register. Primary CTA: ink (#1d1d1d) fill, paper-cream (#fbfaf9) text, 13/400 Booton, 4px radius, 12×16px padding, 40px height. Secondary cyan CTA:#b2d6defill, ink text.” - “Build a Stytch announcement banner: electric yellow-green (
#e6fd13) ground, ink text in 13/400 Booton, 4px radius, 8×12px padding. Content: ‘Stytch has joined Twilio to build the future of communications →’. Pinned to top of page.” - “Design a Stytch feature card: paper-cream surface, 16px radius, 1px
#e8e6e3warm-grey hairline border, 32px padding. Stack: optional icon, h4 title in Booton 18/700 ink, body description in Chivo Mono 16/400 ink — the mono body is the signature. Optional inline link in ink with underline.” - “Create a Stytch comparison row card: paper-cream surface, 8px radius, 1px
#e8e6e3hairline, 8×16×8×8px padding. Stack: competitor logo (24×24) + name in Booton 16/400 ink — ‘Auth0’, ‘Fingerprint’, ‘Amazon Cognito’. Hover deepens border slightly. Click opens comparison page.” - “Build a Stytch navbar: 64px tall, paper-cream
#fbfaf9ground, 1px#e8e6e3warm-grey hairline bottom. Stytch wordmark flush left in ink (Booton). Nav links ‘Product’, ‘Docs’, ‘Customers’, ‘Pricing’ in Booton 14/400 ink centre. ‘Log in’ text + primary ink CTA flush right. Above the navbar: electric yellow-green announcement banner pinned to top of page.” - “Design a Stytch code block: ink (
#1d1d1d) ground, 12px radius, 20×24px padding. Chivo Mono 13/400 paper-cream default text. Electric yellow-green keywords (rare emphasis), soft cyan strings, paper-cream default. Top-right copy button in transparent fill with paper-cream text.”
Iteration Guide
- Paper-cream canvas + Chivo Mono body is the signature. This is the most distinctive Stytch combination. The mono prose register is what makes the page unmistakable.
- Booton for display, Chivo Mono for body. Two typefaces, two registers — don’t unify.
- Ink is the brand colour.
#1d1d1dfor primary CTA, brand mark, body text. No coloured brand fill. - Electric yellow-green is reserved for the Twilio announcement. Don’t use it as a general accent.
- Soft cyan for secondary CTAs. Stytch’s signature secondary — “Watch demo”, “Start building for free”.
- 4px button radius. Architectural-editorial. Don’t soften to 6px or 8px.
- Eyebrows in Chivo Mono uppercase. Echoes the body-mono register.
- Name competitors directly. The comparison-row pattern is unique to Stytch — embrace it.
Drop stytch into your project, then ship the actual sections in an afternoon.
1 · install design
npx design-md add stytch 2 · ship landing page
npx agentkit init --design stytch light editorial
Stripe
Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, sig…
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Stripe
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light minimal
Vercel
Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white ty…
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dark mono
Supabase
Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type…
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Supabase
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