editorial · sans · dense · news · wire-service · orange · light · structured
Reuters
Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency.
By webdesignhot · www.reuters.com
$ npx design-md add reuters
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Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
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Tokens design.md/v1.5
- bg
#ffffff - bg-section
#ffffff - bg-section-business
#ffffff - bg-section-markets
#ffffff - bg-section-tech
#ffffff - bg-dark
#1a1a1a - bg-darkest
#0d0d0d - surface
#ffffff - surface-soft
#f5f5f5 - surface-strong
#e8e8e8 - surface-quote
#fff5e6 - surface-orange-tint
#fff2e0 - text AAA · 17.4
#1a1a1a - text-strong
#000000 - text-muted
#404040 - text-soft
#666666 - text-faint — · 2.8
#999999 - text-on-orange
#000000 - text-on-dark
#ffffff - brand — · 2.5
#ff8000 - brand-hover
#e67000 - brand-active
#cc6300 - brand-soft
#ffe5cc - brand-deep
#a35200 - brand-square
#ff8000 - link
#ff8000 - link-hover
#e67000 - link-visited
#666666 - link-on-dark
#ff8000 - on-brand
#000000 - on-dark
#ffffff - border — · 1.3
#e0e0e0 - border-soft
#f0f0f0 - border-strong — · 2.8
#999999 - border-rule
#1a1a1a - border-orange
#ff8000 - shadow-card
rgba(0,0,0,0.06) - shadow-elev
rgba(0,0,0,0.1) - shadow-modal
rgba(0,0,0,0.3) - scrim
rgba(0,0,0,0.6) - success
#2ea44f - success-soft
#e1f1e7 - warning
#cc7a00 - warning-soft
#fde9cc - danger
#cc1a1a - danger-soft
#fbe1e2 - info
#0066b8 - info-soft
#cfe7f5 - market-up
#2ea44f - market-down
#cc1a1a - market-neutral
#666666 - breaking-red
#cc1a1a - live-red
#cc1a1a
Ship faster than ever.
headline-mega "knowledge-medium" 52px w700 -0.02em
Ship faster than ever.
headline-jumbo "knowledge-medium" 40px w700 -0.015em
Ship faster than ever.
headline-xl "knowledge-medium" 30px w700 -0.005em
The quick brown fox jumps over the lazy dog.
masthead-wordmark "knowledge-medium" 28px w700 -0.01em
The quick brown fox jumps over the lazy dog.
pull-quote "knowledge-medium" 28px w500 0
Ship faster than ever.
headline-lg "knowledge-medium" 24px w700 0
Ship faster than ever.
headline-md "knowledge-medium" 20px w600 0
The quick brown fox jumps over the lazy dog.
deck "knowledge-regular" 18px w400 0
The quick brown fox jumps over the lazy dog.
body-md "knowledge-regular" 18px w400 0
Ship faster than ever.
headline-sm "knowledge-medium" 17px w600 0
The quick brown fox jumps over the lazy dog.
body-sm "knowledge-regular" 16px w400 0
OUR DESIGN SYSTEM
button-label "knowledge-medium" 14px w700 0.06em
The quick brown fox jumps over the lazy dog.
data-tabular "knowledge-mono" 14px w500 0
The quick brown fox jumps over the lazy dog.
byline "knowledge-medium" 13px w600 0
The quick brown fox jumps over the lazy dog.
nav-link "knowledge-medium" 13px w600 0.04em
OUR DESIGN SYSTEM
caption "knowledge-medium" 13px w400 0
The quick brown fox jumps over the lazy dog.
market-ticker "knowledge-mono" 13px w600 0
The quick brown fox jumps over the lazy dog.
dateline "knowledge-medium" 12px w700 0.04em
OUR DESIGN SYSTEM
section-label "knowledge-medium" 11px w700 0.1em
The quick brown fox jumps over the lazy dog.
photo-credit "knowledge-medium" 11px w500 0.04em
The quick brown fox jumps over the lazy dog.
micro-meta "knowledge-medium" 11px w500 0.04em
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- step-2 8px
- step-3 12px
- step-4 16px
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- step-7 32px
- step-8 40px
- step-9 48px
- step-10 64px
- step-11 80px
- step-12 96px
- step-13 120px
- micro
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2px - md
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---
name: Reuters
tagline: Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency.
author: webdesignhot
source_url: https://www.reuters.com
spec: design.md/v1.5
quality: curated
featured: false
categories: [media]
tags: [editorial, sans, dense, news, wire-service, orange, light, structured]
preview_swatch: ['#ffffff', '#ff8000', '#404040']
related: [ft, nytimes, bloomberg]
description: 'Reuters is the world''s oldest news agency (founded 1851 by Paul Reuter in London). The web product carries 175 years of wire-service restraint: pure-white canvas, the signature Reuters orange (`#ff8000`) reserved for primary action and the brand square logo, and a custom sans typeface family — Knowledge — that does all editorial and chrome work in a single voice. Where Bloomberg runs terminal-orange and the FT runs salmon-pink-broadsheet, Reuters runs **wire-service neutral** — minimal chromatic decoration, tight broadsheet column rhythm, and a typographic system that emphasizes legibility over personality. The signature 1×1 orange square (the Reuters Mark) sits next to the wordmark on every page; the square is the brand''s most-identifying decision and has been in use since 1968 (designed by FHK Henrion). Dense river-of-news layout, dateline-first byline convention ("BANGKOK, Nov 5 — "), and the agency''s commitment to neutral language port to the visual system as a chromatic and typographic neutrality.'
colors:
bg: '#ffffff' # editorial reading canvas
bg-section: '#ffffff' # all sections share white
bg-section-business: '#ffffff'
bg-section-markets: '#ffffff'
bg-section-tech: '#ffffff'
bg-dark: '#1a1a1a' # dark sub-band, paywall, footer
bg-darkest: '#0d0d0d'
surface: '#ffffff'
surface-soft: '#f5f5f5' # Reuters gray panel
surface-strong: '#e8e8e8' # disabled fill, table-row alternate
surface-quote: '#fff5e6' # warm pull-quote backdrop
surface-orange-tint: '#fff2e0' # selected nav, active state tint
text: '#1a1a1a' # primary text
text-strong: '#000000'
text-muted: '#404040' # observed h1 color rgb(64,64,64) — bylines, datelines
text-soft: '#666666' # captions
text-faint: '#999999' # disabled
text-on-orange: '#000000' # black text on orange — high contrast
text-on-dark: '#ffffff'
brand: '#ff8000' # the iconic Reuters orange — used in the brand square logo and primary CTAs
brand-hover: '#e67000'
brand-active: '#cc6300'
brand-soft: '#ffe5cc' # tint surface
brand-deep: '#a35200' # darkest orange
brand-square: '#ff8000' # the Reuters Mark — 1×1 orange square next to the wordmark
link: '#ff8000' # Reuters orange as inline link color
link-hover: '#e67000'
link-visited: '#666666'
link-on-dark: '#ff8000'
on-brand: '#000000' # black on orange — high-contrast pairing
on-dark: '#ffffff'
border: '#e0e0e0' # default hairline
border-soft: '#f0f0f0'
border-strong: '#999999'
border-rule: '#1a1a1a' # dark section rule
border-orange: '#ff8000' # active state border
shadow-card: 'rgba(0,0,0,0.06)'
shadow-elev: 'rgba(0,0,0,0.1)'
shadow-modal: 'rgba(0,0,0,0.3)'
scrim: 'rgba(0,0,0,0.6)'
success: '#2ea44f' # green for "up" market data
success-soft: '#e1f1e7'
warning: '#cc7a00' # amber for advisory
warning-soft: '#fde9cc'
danger: '#cc1a1a' # red for "down" market data, breaking news, form errors
danger-soft: '#fbe1e2'
info: '#0066b8' # rare blue accent
info-soft: '#cfe7f5'
market-up: '#2ea44f' # green for positive movements
market-down: '#cc1a1a' # red for negative movements
market-neutral: '#666666' # gray for unchanged
breaking-red: '#cc1a1a' # breaking news indicator
live-red: '#cc1a1a' # live blog dot
typography:
display:
family: '"knowledge-medium", "Knowledge Medium", Arial, "Helvetica Neue", Helvetica, sans-serif'
weights: [400, 500, 600, 700]
opentype-features: ['liga', 'kern']
headline:
family: '"knowledge-medium", "Knowledge Medium", Arial, sans-serif'
weights: [500, 600, 700]
body:
family: '"knowledge-regular", "Knowledge Regular", Arial, "Helvetica Neue", Helvetica, sans-serif'
weights: [400, 500, 700]
ui:
family: '"knowledge-medium", Arial, "Helvetica Neue", Helvetica, sans-serif'
weights: [500, 600, 700]
serif:
family: 'Georgia, "Times New Roman", Times, serif'
weights: [400, 700]
mono:
family: '"knowledge-mono", Menlo, Consolas, "Courier New", monospace'
weights: [400, 500]
scale:
masthead-wordmark: { size: 28, weight: 700, lineHeight: 1.0, tracking: '-0.01em', family: display, opentype: ['liga'] }
headline-mega: { size: 52, weight: 700, lineHeight: 1.07, tracking: '-0.02em', family: headline }
headline-jumbo: { size: 40, weight: 700, lineHeight: 1.1, tracking: '-0.015em', family: headline }
headline-xl: { size: 30, weight: 700, lineHeight: 1.13, tracking: '-0.005em', family: headline }
headline-lg: { size: 24, weight: 700, lineHeight: 1.18, tracking: '0', family: headline }
headline-md: { size: 20, weight: 600, lineHeight: 1.22, tracking: '0', family: headline }
headline-sm: { size: 17, weight: 600, lineHeight: 1.25, tracking: '0', family: headline }
deck: { size: 18, weight: 400, lineHeight: 1.4, tracking: '0', family: body }
body-md: { size: 18, weight: 400, lineHeight: 1.55, tracking: '0', family: body }
body-sm: { size: 16, weight: 400, lineHeight: 1.5, tracking: '0', family: body }
pull-quote: { size: 28, weight: 500, lineHeight: 1.3, tracking: '0', family: headline }
byline: { size: 13, weight: 600, lineHeight: 1.3, tracking: '0', family: ui }
dateline: { size: 12, weight: 700, lineHeight: 1.3, tracking: '0.04em', family: ui, transform: uppercase }
section-label: { size: 11, weight: 700, lineHeight: 1.0, tracking: '0.1em', family: ui, transform: uppercase }
nav-link: { size: 13, weight: 600, lineHeight: 1.0, tracking: '0.04em', family: ui, transform: uppercase }
button-label: { size: 14, weight: 700, lineHeight: 1.0, tracking: '0.06em', family: ui, transform: uppercase }
caption: { size: 13, weight: 400, lineHeight: 1.4, tracking: '0', family: ui }
photo-credit: { size: 11, weight: 500, lineHeight: 1.3, tracking: '0.04em', family: ui, transform: uppercase }
micro-meta: { size: 11, weight: 500, lineHeight: 1.2, tracking: '0.04em', family: ui, transform: uppercase }
market-ticker: { size: 13, weight: 600, lineHeight: 1.0, tracking: '0', family: mono, opentype: ['tnum'] }
data-tabular: { size: 14, weight: 500, lineHeight: 1.3, tracking: '0', family: mono, opentype: ['tnum'] }
radius:
micro: 0
sm: 2
md: 4
pill: 9999
none: 0
spacing:
base: 4
scale: [2, 4, 8, 12, 16, 20, 24, 32, 40, 48, 64, 80, 96, 120]
layout:
page-width: 1280
prose-width: 640
feature-width: 1024
header-height: 64
masthead-rule-weight: 1
section-rule-weight: 1
hairline-weight: 1
reuters-square-size: 32
components:
reuters-mark:
bg: '#ff8000'
color: 'transparent'
radius: 0
width: 32
height: 32
use: 'The Reuters Mark — 1×1 orange square placed next to the "Reuters" wordmark. Designed by FHK Henrion 1968, the most-identifying brand asset.'
button-primary:
bg: '#ff8000'
color: '#000000'
radius: 2
padding: '14px 24px'
height: 44
font: button-label
use: 'Subscribe, Sign in — primary CTA. Reuters orange fill with black text — the brand signature pairing.'
button-primary-hover:
bg: '#e67000'
color: '#000000'
use: 'Pointer-down on orange CTAs.'
button-secondary:
bg: 'transparent'
color: '#1a1a1a'
border: '1px solid #1a1a1a'
radius: 2
padding: '14px 24px'
height: 44
use: 'Already a subscriber, secondary actions.'
button-text-link:
bg: 'transparent'
color: '#ff8000'
use: 'Inline body links — orange text with subtle underline on hover.'
card-headline:
bg: '#ffffff'
color: '#1a1a1a'
radius: 0
border: 'top 1px solid #e0e0e0'
use: 'Default river card. Knowledge Medium 20/600 headline, Knowledge Regular 16/400 deck, uppercase Knowledge Medium 12/700 dateline ("BANGKOK, Nov 5") then byline.'
card-photo:
bg: '#ffffff'
color: '#1a1a1a'
radius: 0
use: 'Photo card with image-above + headline below; 16:9 aspect ratio.'
card-markets-data:
bg: '#ffffff'
color: '#1a1a1a'
radius: 0
border: '1px solid #e0e0e0'
use: 'Markets data table — tabular knowledge-mono numerics with green/red up/down columns.'
card-breaking:
bg: '#ffffff'
color: '#cc1a1a'
radius: 0
border: 'left 4px solid #cc1a1a'
use: 'Breaking news card with red left bar — Knowledge Medium 22/700 red headline.'
pull-quote:
bg: 'transparent'
color: '#1a1a1a'
border: 'left 4px solid #ff8000'
padding: '24px 32px'
use: 'Pull-quote with 4px Reuters orange left bar. Knowledge Medium 28/500.'
text-input:
bg: '#ffffff'
color: '#1a1a1a'
radius: 2
height: 44
padding: '12px 14px'
border: '1px solid #999999'
focus: 'border thickens to 2px Reuters orange'
use: 'Email entry, search input.'
paywall-cta:
bg: '#1a1a1a'
color: '#ffffff'
padding: '40px 32px'
use: 'Dark ground paywall with orange Subscribe button. Reverse pairing for emphasis.'
nav-section-link:
color: '#1a1a1a'
font: nav-link
padding: '14px 12px'
use: 'Section nav (World, Business, Markets, Sustainability, Legal, Tech). Hover: orange underline grows from below.'
market-ticker:
bg: '#1a1a1a'
color: '#ffffff'
padding: '8px 12px'
use: 'Live ticker bar — dark ground with white labels and tabular knowledge-mono numerals; up cells flash green, down flash red.'
edition-selector:
bg: 'transparent'
color: '#1a1a1a'
font: nav-link
use: 'Top-right edition picker (US, UK, Asia, EMEA) — minimal text dropdown.'
breaking-banner:
bg: '#cc1a1a'
color: '#ffffff'
radius: 0
padding: '8px 16px'
font: section-label
use: 'Breaking news banner — red ground with white "BREAKING NEWS" label and headline.'
live-indicator:
bg: 'transparent'
color: '#cc1a1a'
use: 'Red dot + "LIVE" label — used on live blogs and breaking news streams.'
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
ease-out-soft: 'cubic-bezier(0.0, 0, 0.2, 1)'
duration-fast: 100
duration-standard: 200
duration-slow: 320
market-tick-flash: 'green/red ticker cell flashes 240ms on price update — flash bg is green/red at 0.35 alpha, fades to neutral over 240ms'
card-hover: 'image scales 1.0 → 1.02; headline color shifts to orange over 200ms; subtle 1px orange underline grows under headline'
reduced-motion: 'respects prefers-reduced-motion: reduce — market-tick flash becomes instant color set, transforms suppressed; ticker scrollers pause; live-indicator pulse suppressed.'
breakpoints:
mobile: 640
tablet: 768
desktop: 1024
wide: 1440
shadows:
ambient: 'rgba(0,0,0,0.04) 0 1px 2px'
standard: 'rgba(0,0,0,0.06) 0 2px 6px'
elevated: 'rgba(0,0,0,0.1) 0 8px 20px'
deep: 'rgba(0,0,0,0.3) 0 16px 40px'
ring: '0 0 0 2px #ff8000'
accessibility:
contrast-text-on-bg: 16.0 # #1a1a1a on #ffffff — AAA at body sizes
contrast-text-on-orange: 9.5 # #000000 on #ff8000 — AAA — black-on-orange is the brand pairing
contrast-link-on-bg: 3.4 # #ff8000 on #ffffff — AA large only; pairs underline + bold weight at body
contrast-text-on-dark: 13.5 # #ffffff on #1a1a1a — AAA
contrast-muted-on-bg: 9.7 # #404040 on #ffffff — AAA
focus-ring: '2px solid #ff8000 (Reuters orange) + 2px outline-offset'
reduced-motion-honored: true
touch-target-min: 44
keyboard-nav: 'Tab moves edition selector → masthead → primary nav → utility (Subscribe, Sign in, Search). Skip-link first.'
dark-mode: optional
colors-dark:
bg: '#0d0d0d'
surface: '#1a1a1a'
surface-soft: '#262626'
surface-strong: '#333333'
text: '#ffffff'
text-strong: '#ffffff'
text-muted: '#b3b3b3'
text-soft: '#8a8a8a'
brand: '#ff8000' # orange holds — signature color is mode-independent
link: '#ff8000'
border: '#333333'
border-rule: '#ff8000'
---
## 1. Visual Theme & Atmosphere
Reuters is the **oldest news agency in continuous operation** (founded 1851 in London by Paul Reuter, who used carrier pigeons to bridge the telegraph gap between Aachen and Brussels). 175 years of wire-service restraint inform every visual decision: pure-white canvas, signature Reuters orange (`#ff8000`) reserved for primary action and the brand square, and a single typographic voice — the custom **Knowledge** sans family — that handles all editorial and chrome work without face-mixing. Where Bloomberg runs terminal-orange and the FT runs salmon-pink-broadsheet, Reuters runs **wire-service neutral**: minimal chromatic decoration, tight broadsheet column rhythm, and a typographic system that emphasizes legibility over personality.
The **Reuters Mark** — a 1×1 orange square (`#ff8000`) sitting next to the "Reuters" wordmark — is the brand's most-identifying decision and has been in use since 1968 (designed by FHK Henrion). The mark is rectilinear, exactly 1:1 aspect, with no rounding, no gradient, no decoration. It functions as a logo, a content marker, and a directional arrow toward the news. On the web product, the mark sits in the masthead at 32×32px and reappears at smaller sizes throughout chrome (favicon, share targets, app icons). The square is the brand.
Type sets in **Knowledge** — a custom commission designed for Reuters by Klim Type Foundry's Kris Sowersby (the same type designer who drew the FT's Financier and Metric, plus countless other major-publication faces). Knowledge has three cuts the website uses: knowledge-medium for headlines, knowledge-regular for body, and knowledge-mono for tabular data. The single-family discipline is unusual in news design — most peers use a serif/sans pairing — but Reuters's wire-service neutrality calls for a single-voice system.
The chromatic system is **white + black + orange**, with red reserved for breaking news and "down" market data, green for "up" market data. The orange is used sparingly: primary CTAs, inline links, hover underlines, focus rings, and the brand square. Pure black-on-white body sets the broadsheet aesthetic. Section navigation, byline meta, and photo credits all run in uppercase Knowledge Medium with tracked letter-spacing — the agency's wire-service typographic vocabulary.
Density is wire-service rhythm. Reuters's homepage runs a tight river-of-news pattern with dateline-first bylines ("BANGKOK, Nov 5 — ") that announce the bureau location before the story — a 175-year-old wire-service convention. Live tickers, breaking-news banners, and tabular data tables port from the trading-floor agency product (Reuters/Refinitiv) to the consumer reading product. The page is functional, not decorative.
**Key Characteristics:**
- **Reuters orange (`#ff8000`)** — signature CTA color, brand square mark, link color, focus ring
- **The Reuters Mark** — 1×1 orange square (FHK Henrion, 1968) — the brand's most-identifying asset
- **Single-family Knowledge sans** (Klim/Sowersby) — medium for headlines, regular for body, mono for data
- Pure-white canvas (`#ffffff`) — broadsheet weight, no warming
- Black text (`#1a1a1a`) — slight warm-black calibration
- Dateline-first byline convention ("BANGKOK, Nov 5 — ") — 175-year wire-service inheritance
- Square broadsheet aesthetic — 0px radius on cards, 2px on inputs only
- Tabular knowledge-mono numerals (`tnum`) on every market context
- Green-up / red-down market-data convention with ticker-cell flash
- Breaking news banner — red ground with white uppercase Knowledge Medium label
- Edition selector (US / UK / Asia / EMEA) — global newswire signal
- Black-on-orange CTA pairing — high-contrast brand reverse
## 2. Color Palette & Roles
### Primary
- **White Canvas** (`#ffffff`): editorial reading ground — pure broadsheet white
- **Reuters Orange** (`#ff8000`): the signature brand color since 1968. Brand square mark, primary CTA, inline link, hover underline, focus ring.
- **Black Body** (`#1a1a1a`): primary text — slightly warm-black
### Brand & Sub-Brand
- **Brand Orange** (`#ff8000`)
- **Orange Hover** (`#e67000`)
- **Orange Active** (`#cc6300`)
- **Orange Soft** (`#ffe5cc`) — selected nav background, badge tint
- **Orange Deep** (`#a35200`) — heaviest orange for icons
- **Brand Square** (`#ff8000`) — the FHK Henrion 1968 mark
- **Dark Sub-Band** (`#1a1a1a`) — paywall, footer, market ticker
- **Dark Sub-Band Heaviest** (`#0d0d0d`)
- **Breaking Red** (`#cc1a1a`) — breaking news banner
### Accent
- **Editorial Link Orange** (`#ff8000`) — inline body links use brand orange
- **Link Hover** (`#e67000`)
- **Link Visited** (`#666666`) — visited dims to muted gray
### Interactive
- **Default Link** (`#ff8000` text + underline-on-hover)
- **Active CTA** (orange fill on black text — the reverse pairing)
- **Disabled** (`#999999` text, `#e8e8e8` fill)
- **Selected** (orange-soft chip with orange text)
### Neutral Scale
- **Warm Black** (`#1a1a1a`) — body, headlines (slight warming for harmony with orange)
- **Strong Black** (`#000000`) — pure black for max-contrast headline display
- **Muted** (`#404040`) — bylines, datelines (matches observed h1 color rgb(64,64,64))
- **Soft** (`#666666`) — captions, photo credits
- **Faint** (`#999999`) — disabled
- **Hairline** (`#e0e0e0`) — universal 1px rule
### Surface & Borders
- **White Canvas** (`#ffffff`)
- **Surface Soft** (`#f5f5f5`) — Reuters gray panel, table-row alternate
- **Surface Strong** (`#e8e8e8`) — disabled fill
- **Surface Quote** (`#fff5e6`) — warm pull-quote backdrop
- **Surface Orange Tint** (`#fff2e0`) — selected nav, active state tint
- **Hairline** (`#e0e0e0`)
- **Border Strong** (`#999999`) — form input border
- **Border Rule** (`#1a1a1a`) — dark section rule
- **Border Orange** (`#ff8000`) — active state border, focus ring
### Shadow Colors
Shadows are **neutral black-tinted**, kept light. Reuters favors flat broadsheet over elevated UI:
- `rgba(0,0,0,0.04) 0 1px 2px` — minimal ambient
- `rgba(0,0,0,0.06) 0 2px 6px` — dropdown
- `rgba(0,0,0,0.1) 0 8px 20px` — overlay
- `rgba(0,0,0,0.3) 0 16px 40px` — modal
### Semantic
- **Success / Market Up** (`#2ea44f` on `#e1f1e7`) — green for "up" market data
- **Warning** (`#cc7a00` on `#fde9cc`) — amber for advisory
- **Danger / Market Down / Breaking** (`#cc1a1a` on `#fbe1e2`) — red for breaking news, "down" market data, form errors
- **Info** (`#0066b8` on `#cfe7f5`) — rare blue accent (only used on legal-section advisories)
- **Market Neutral** (`#666666`) — gray for unchanged market data
## 3. Typography Rules
### Font Family
**Display & Headline**: `knowledge-medium` — a custom commission for Reuters by Klim Type Foundry's Kris Sowersby. Knowledge is a humanist sans optimized for narrow column widths and small reading sizes (the legacy of wire-service typography). Available in 400, 500, 600, 700. Fallback: `Arial, "Helvetica Neue", Helvetica, sans-serif`.
**Body**: `knowledge-regular` — the body-text companion to knowledge-medium. Available in 400, 500, 700. Fallback: `Arial, "Helvetica Neue", Helvetica, sans-serif`.
**UI**: `knowledge-medium` — same face used for navigation, button labels, bylines, and section labels. Single-face system means UI shares the editorial voice.
**Mono**: `knowledge-mono` — used on market data, tickers, and code. Tabular figures (`tnum`) are mandatory for column-aligned numerics. Fallback: `Menlo, Consolas, "Courier New", monospace`.
**Serif**: System serif fallback only (`Georgia, "Times New Roman", Times, serif`) — used rarely on legacy long-form features.
**OpenType features**: knowledge-medium uses standard ligatures and tightly-tuned kerning at display sizes. knowledge-mono uses **tabular figures (`tnum`)** universally on market tickers, data tables, and price displays — wire-service convention demands column alignment for financial data.
### Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|------|------|------|--------|-------------|----------------|-------------|-------|
| masthead-wordmark | knowledge-medium | 28 | 700 | 1.0 | -0.01em | liga, kern | "Reuters" wordmark |
| headline-mega | knowledge-medium | 52 | 700 | 1.07 | -0.02em | — | Cover-class headline |
| headline-jumbo | knowledge-medium | 40 | 700 | 1.1 | -0.015em | — | Top-of-fold lead |
| headline-xl | knowledge-medium | 30 | 700 | 1.13 | -0.005em | — | Above-fold secondary |
| headline-lg | knowledge-medium | 24 | 700 | 1.18 | 0 | — | River lead |
| headline-md | knowledge-medium | 20 | 600 | 1.22 | 0 | — | River sub |
| headline-sm | knowledge-medium | 17 | 600 | 1.25 | 0 | — | Compact module |
| deck | knowledge-regular | 18 | 400 | 1.4 | 0 | — | Standfirst |
| body-md | knowledge-regular | 18 | 400 | 1.55 | 0 | — | Default running text |
| body-sm | knowledge-regular | 16 | 400 | 1.5 | 0 | — | Compact card body |
| pull-quote | knowledge-medium | 28 | 500 | 1.3 | 0 | — | Pull-quote with orange left bar |
| byline | knowledge-medium | 13 | 600 | 1.3 | 0 | — | "By Andrew MacAskill" |
| dateline | knowledge-medium | 12 | 700 | 1.3 | 0.04em | uppercase | "BANGKOK, NOV 5 —" |
| section-label | knowledge-medium | 11 | 700 | 1.0 | 0.1em | uppercase | "WORLD" / "BUSINESS" / "MARKETS" |
| nav-link | knowledge-medium | 13 | 600 | 1.0 | 0.04em | uppercase | "World" / "Markets" |
| button-label | knowledge-medium | 14 | 700 | 1.0 | 0.06em | uppercase | "SUBSCRIBE" / "SIGN IN" |
| caption | knowledge-medium | 13 | 400 | 1.4 | 0 | — | Photo / chart caption |
| photo-credit | knowledge-medium | 11 | 500 | 1.3 | 0.04em | uppercase | "REUTERS / DADO RUVIC" |
| micro-meta | knowledge-medium | 11 | 500 | 1.2 | 0.04em | uppercase | "5 MIN READ" |
| market-ticker | knowledge-mono | 13 | 600 | 1.0 | 0 | tnum | "S&P 500 5,847.87 +0.42%" |
| data-tabular | knowledge-mono | 14 | 500 | 1.3 | 0 | tnum | Markets table cell |
### Principles
- **Single-family discipline.** Knowledge handles every typographic role — headlines, body, UI, data. The wire-service neutrality calls for one voice; Klim's Knowledge family is built for that role.
- **Dateline-first byline convention.** "BANGKOK, Nov 5 — " sits at the start of the byline in uppercase Knowledge Medium tracked 0.04em — a 175-year-old wire-service inheritance signaling bureau location.
- **Tabular numerals on every market context.** knowledge-mono with `tnum` enabled — column alignment is load-bearing for financial data.
- **Headlines lean weight 700.** Reuters runs heavier display weights than Bloomberg or FT — the agency's authority is signaled through bold sans, not restrained-medium.
- **Negative tracking on display sizes.** -0.005em → -0.02em on headlines; tracking grows toward 0 as size shrinks. Tracked uppercase (0.04em–0.1em) reserved for section labels and button labels.
- **Warm black, not absolute.** Body text is `#1a1a1a` — slightly warmed from pure black for harmony with the Reuters orange.
- **Orange-as-link.** Inline editorial links are orange, not blue. The orange-as-link is the brand signature.
- **Sans for everything.** No serif except as legacy fallback. The wire-service product is sans-only.
## 4. Component Stylings
### The Reuters Mark
**`reuters-mark`** — A 1×1 orange square (`#ff8000`), 32×32px in masthead, with no decoration. The mark sits to the left of the "Reuters" wordmark. Designed by FHK Henrion in 1968, it has been the brand's most-identifying asset for 57 years. The mark also appears as favicon (32×32), app icon, and share-target icon — always 1:1 aspect, always pure orange, always 0px radius.
### Buttons
**`button-primary`** — Reuters orange fill (`#ff8000`), black text in knowledge-medium 14/700 uppercase tracked 0.06em, 2px radius, 14×24px padding, 44px height. The orange fill with black text is the brand reverse pairing — high-contrast and identifying. Press: darkens to `#e67000`.
**`button-secondary`** — Transparent fill, dark text, 1px black border, 2px radius. "Already a subscriber? Sign in" over white.
**`button-text-link`** — Plain orange text (`#ff8000`), no surface, no border. Subtle underline grows on hover.
### Cards
**`card-headline`** — White surface, 0px radius, top 1px hairline (`#e0e0e0`), no shadow. Knowledge Medium 20/600 headline, Knowledge Regular 16/400 deck, uppercase Knowledge Medium 12/700 dateline ("BANGKOK, NOV 5 —"), then Knowledge Medium 13/600 byline.
**`card-photo`** — Image-above + headline below, 16:9 aspect ratio. The image fills full card width.
**`card-markets-data`** — Pure white surface, 1px hairline border, alternating-row tint for legibility. Tabular knowledge-mono numerics with green-up / red-down columns.
**`card-breaking`** — White surface with **4px red left bar** (`#cc1a1a`). Knowledge Medium 22/700 red headline. Used on breaking news cards in the river.
### Pull-Quote
**`pull-quote`** — White ground with **4px Reuters orange left bar** (`#ff8000`). Knowledge Medium 28/500, no italic. The orange bar marks the pull-out — wire-service typographic vocabulary extends to pull-quotes (no serif, no italic, single sans voice).
### Inputs / Forms
**`text-input`** — White surface, 1px `#999999` border, 2px radius (the only place radius creeps above 0), 44px height, 12×14px padding. Focus: border thickens to 2px Reuters orange (`#ff8000`).
**`paywall-cta`** — **Dark ground** (`#1a1a1a`) with white headline, orange Subscribe button, Knowledge Medium 28/700 headline. The dark-ground reverse pairing is reserved for paywall and footer.
### Navigation
**`top-nav`** — White surface, 64px height, with the **Reuters Mark + wordmark** centered or left-aligned. Edition selector top-right (US / UK / Asia / EMEA), Subscribe + Sign In + Search.
**`section-nav`** — Horizontal Knowledge Medium 13/600 uppercase tracked links (`World`, `Business`, `Markets`, `Sustainability`, `Legal`, `Tech`, `Sports`). Hover: orange underline grows from below over 200ms standard.
**`market-ticker-bar`** — **Dark ground** (`#1a1a1a`) with white labels and tabular knowledge-mono numerals scrolling green-up / red-down market data. Cell flashes on price update over 240ms.
### Decorative
**`section-rule`** — 1px dark rule.
**`hairline-rule`** — 1px `#e0e0e0` gray rule between river stories.
**`breaking-banner`** — Red ground (`#cc1a1a`) with white "BREAKING NEWS" label in knowledge-medium 11/700 uppercase tracked 0.1em, then headline in white knowledge-medium 16/700.
**`live-indicator`** — Red dot (`#cc1a1a`) + "LIVE" label in red knowledge-medium 11/700 uppercase. Used on live-blogs and breaking news streams.
## 5. Layout Principles
### Spacing System
- Base unit: **4px**
- Scale: `2 · 4 · 8 · 12 · 16 · 20 · 24 · 32 · 40 · 48 · 64 · 80 · 96 · 120`
- Section padding: 64px between page bands; 32px on mobile
- Card internal: 16px between image and headline; 8px between headline and deck
### Grid & Container
- Max content width: **1280px** centered on 12-column grid
- Reading column: **640px** for article body
- Feature container: **1024px** for hero + sidebar pairings
- Markets data: 1280px full-width tabular grid
- Footer: 5-column link list
### Whitespace Philosophy
Reuters runs **functional density** — wire-service rhythm calls for many headlines visible per screen, with tight column rhythm and minimal decoration. The page exists to deliver news, not to perform restraint or generosity. The single chromatic accent (orange) and the single typographic voice (Knowledge) keep visual noise low while density stays high.
### Section Cadence
- World / Business / Markets / Sustainability / Legal / Tech / Sports: white canvas with hairline-separated cards
- Breaking news: red-bar cards in the river
- Live blogs: white canvas with red live indicator
- Markets: white canvas with dark-ground ticker and tabular data tables
- Investigations / Special reports: white canvas with feature-format hero
## 6. Shapes & Radius Scale
| Tier | Value | Use |
|------|-------|-----|
| None | 0px | Cards, photos, sections, alerts, paywall, the Reuters Mark — broadsheet aesthetic |
| Micro | 2px | Buttons, text inputs |
| Standard | 4px | Modal corners, dropdown corners |
| Pill | 9999px | Save-article chip, audio play button — only when icon is round |
Reuters sits in the **square broadsheet** camp, with the smallest concession to ergonomics: 2px on buttons and inputs (between Bloomberg's 0px and the FT's 4px). The Reuters Mark itself is mandatory 0px — the orange square has no rounding ever.
## 7. Depth & Elevation
| Level | Treatment | Use |
|-------|-----------|-----|
| 0 — Flat | no shadow | Article body, hero, section bands, masthead, ticker |
| 1 — Hairline | 1px `#e0e0e0` rule | River cards, table rows |
| 2 — Section Rule | 1px `#1a1a1a` rule | Section break |
| 3 — Brand Bar | 4px orange or red left bar | Pull-quotes, breaking-news cards |
| 4 — Dropdown | `rgba(0,0,0,0.06) 0 2px 6px` | Account menu, edition selector |
| 5 — Overlay | `rgba(0,0,0,0.1) 0 8px 20px` | Search overlay |
| 6 — Modal | `rgba(0,0,0,0.3) 0 16px 40px` | Paywall modal |
### Shadow Philosophy
Reuters's depth is **flat-broadsheet by default**. Depth signals come from chromatic accents (orange or red left bars on cards) and from chromatic bands (dark masthead, dark ticker, dark paywall), not from shadow elevation. Shadows are neutral black-tinted at low alpha and reserved for chrome (dropdowns, modals).
## 8. Interaction & Motion
### Easing
- **Standard**: `cubic-bezier(0.4, 0, 0.2, 1)`
- **Emphasized**: `cubic-bezier(0.2, 0, 0, 1)`
- **Out-soft**: `cubic-bezier(0.0, 0, 0.2, 1)`
### Durations
| Bucket | Value | Use |
|--------|-------|-----|
| Fast | 100ms | Color swaps, hairline thickening |
| Standard | 200ms | Card hover, link underline grow, nav transitions |
| Slow | 320ms | Modal enter, paywall reveal |
| Tick Flash | 240ms | Market ticker price-update flash |
### Per-Component Recipes
- **Card hover**: image scales 1.0 → 1.02; headline color shifts to orange (`#ff8000`) over 200ms; subtle 1px orange underline grows under the headline.
- **Market ticker tick flash**: when a price updates, the cell flashes background green (`#2ea44f`) or red (`#cc1a1a`) at 0.35 alpha for 240ms, then fades to neutral.
- **Section-nav link hover**: orange underline grows from below over 200ms standard; active section gets persistent 2px orange underline.
- **Edition-selector dropdown**: scale(0.96 → 1.0) + opacity(0 → 1) over 200ms standard.
- **Paywall modal enter**: scrim fades 0 → 0.6 black alpha over 200ms; modal translates 16px to 0 + opacity 0 → 1 over 320ms emphasized.
- **Breaking-news banner appearance**: slides down from top over 320ms emphasized; pulses subtly (1.0 → 1.02 scale) once on first display.
- **Live indicator**: red dot pulses 1.0 → 1.4 → 1.0 over 1000ms; suppressed when reduced motion is honored.
### Page Transitions
200ms cross-fade. Masthead and Reuters Mark persist across page transitions for brand continuity.
### Reduced Motion
Market ticker flash → instant color set; ticker scrollers pause; live-indicator pulse suppressed; breaking-news banner appears without slide-down (just fade); card hovers degrade to underline-only; transforms suppressed.
## 9. Accessibility & A11y
### Contrast Pairs
| Pair | Ratio | Level |
|------|-------|-------|
| #1a1a1a body on #ffffff | 16.0 | AAA |
| #000000 on #ff8000 (CTA) | 9.5 | AAA |
| #ffffff on #1a1a1a (dark) | 13.5 | AAA |
| #ff8000 on #ffffff (link) | 3.4 | AA large only — pairs with bold weight + underline at body |
| #ff8000 on #1a1a1a | 4.0 | AA |
| #404040 muted on #ffffff | 9.7 | AAA |
| #2ea44f success on #ffffff | 3.5 | AA large |
| #cc1a1a danger on #ffffff | 6.4 | AAA body |
| #ffffff on #cc1a1a (banner) | 6.4 | AAA body |
### Focus Indicators
Focus ring: `2px solid #ff8000` (Reuters orange) with 2px outline-offset. Orange pairs cleanly with both white and dark grounds.
### ARIA Patterns
- **Market ticker**: `role="region"` with `aria-label="Live market data"` and `aria-live="polite"` so significant price changes announce
- **Edition selector**: `role="combobox"`, `aria-haspopup="listbox"`, edition options as `role="option"`
- **Paywall modal**: `role="dialog"`, `aria-modal="true"`, focus trapped, Esc closes
- **Breaking news banner**: `role="alert"`, `aria-live="assertive"`
- **Live blog**: `role="feed"`, new entries `aria-live="polite"`
- **Up/Down market data**: cells use `aria-label="Up 0.42 percent"` rather than relying on the green color alone
### Keyboard Navigation
- Top nav: Tab moves Reuters Mark + wordmark → section nav → Subscribe → Sign in → Search → Edition selector
- Section nav: Tab traverses sections left-to-right
- Market data table: Tab moves cell-to-cell; arrow keys also navigate
- Skip-link first
### Screen Reader Hints
- Reuters Mark announces as "Reuters" (the orange square is named, not described as "orange square")
- Market ticker cells announce direction explicitly ("Up 0.42 percent")
- Photo credits announce as "Photo by [Photographer] / Reuters"
- Edition selector announces "United States edition selected"
- Breaking news banner announces as "Breaking news: [headline]"
- Datelines announce as "Bangkok, November 5" (uppercase formatting is visual only)
### Reduced Motion
Market ticker flash → instant color set; ticker scrollers pause; live-indicator pulse suppressed; breaking-banner slide → fade; card hovers → color-only.
## 10. Responsive Behavior
### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | <640px | Edition bar collapses; masthead becomes Reuters Mark + hamburger + Subscribe; section nav into hamburger; river cards 1-up; market ticker compresses to a horizontal scroller |
| Tablet | 640–1024px | Section nav as horizontal scroller; river cards 2-up; market ticker shows 6 indices visible |
| Desktop | 1024–1440px | Full section nav; river cards 3-up; sidebar appears on article pages; market ticker shows 10+ indices |
| Wide | >1440px | Content caps at 1280px |
### Touch Targets
- Primary CTAs: 44×44px
- Section nav: 44px tap area
- Edition selector: 44px on mobile
- Reuters Mark: minimum 32×32px tap target
### Collapsing Strategy
- Edition selector + utility nav collapse first
- Section nav becomes scroller, then hamburger
- Subscribe stays visible at all breakpoints
- River cards drop column count: 4 → 3 → 2 → 1
- Reuters Mark always visible at all breakpoints
- Sidebar collapses below article body on tablet
- Market ticker compresses indices count by viewport
### Image Behavior
- River-card images: `aspect-ratio: 16/9` desktop, `4/3` mobile
- Hero images: full-bleed up to 1024px
- Photo essays: scroll-snap on touch surfaces
- Photo credits in uppercase Knowledge Medium 11/500 always present beneath images
### Container Queries
Right-rail "Most read" list compresses to single-line truncate when narrow; market data tables collapse from 8-column to 4-column to mobile-stack.
## 11. Content & Voice
### Tone
Neutral, factual, globally-reportorial, wire-service-precise. Reuters's voice is calibrated for global news distribution — sentences are precise, claims are sourced with attribution ("a senior administration official said"), and the publication assumes nothing about the reader's perspective. The agency's commitment to neutral language ports to the visual system as chromatic and typographic neutrality. Headlines lead with the news + the source ("China Imposes Rare-Earth Export Curbs on US Defense Suppliers"); decks add specifics with named institutions and the bureau location.
### Microcopy Patterns
- **Subscribe verbs**: "Subscribe", "Sign in", "Continue", "Start free trial" — minimal CTA verbs
- **Paywall messages**: "You've reached your monthly article limit. Subscribe to Reuters.com for unlimited access."
- **Date format**: "November 5, 2024 9:30 PM GMT+8" — international standard with timezone
- **Dateline format (signature)**: "BANGKOK, Nov 5 (Reuters) — " — uppercase city + date + agency attribution, the wire-service convention since 1851
- **Section labels in Knowledge Medium uppercase**: "WORLD", "BUSINESS", "MARKETS", "SUSTAINABILITY", "LEGAL"
- **Market data**: "S&P 500 ▲ 5,847.87 +0.42%" — direction triangle + tabular numerals + percent
- **Photo credit**: "REUTERS / DADO RUVIC" — agency attribution first, photographer second
- **Breaking news**: "BREAKING NEWS — [headline]" — uppercase red banner
### CTA Verb Conventions
- Primary: **"Subscribe"**, **"Sign in"**, **"Continue"**, **"Read"**
- Secondary: **"Save"**, **"Share"**, **"Follow"**, **"Listen"**
- Tertiary: **"More on this story"**, **"View all"**, **"See coverage"**
- Avoided: "Click here", "Submit", "Buy now", "Learn more"
### Empty States
- Saved articles: "Your saved articles will appear here."
- Search no results: "No stories match your search. Try different keywords or check our sections."
- Market data unavailable: "Market data is currently unavailable. Try again in a few moments."
- Watchlist empty: "Add tickers to your watchlist to track them across Reuters."
- Live blog ended: "This live blog has ended. Read the full coverage."
## 12. Dark Mode & Theming
Reuters supports a **system-level dark mode**. The token swap preserves the brand orange:
- `bg`: `#0d0d0d` — near-black canvas
- `surface`: `#1a1a1a`
- `surface-soft`: `#262626`
- `text`: `#ffffff` — body inverts to pure white
- `text-strong`: `#ffffff`
- `text-muted`: `#b3b3b3`
- `text-soft`: `#8a8a8a`
- `brand`: `#ff8000` — orange holds, mode-independent
- `link`: `#ff8000`
- `border`: `#333333`
- `border-rule`: `#ff8000` — section rules invert from dark to orange
The Reuters Mark stays orange in both modes — the brand square is mode-independent, mirroring its 57-year continuity in print and broadcast.
## 13. Lineage & Influences
Reuters's visual lineage is **wire-service typography** — a tradition that goes back to Paul Reuter's 1851 founding (carrier pigeons bridging the telegraph gap between Aachen and Brussels). Wire-service design has always favored functional density, neutral language, and chromatic restraint; Reuters's web product carries those conventions forward.
The **Reuters Mark** — the orange square — was designed by FHK Henrion in 1968 and has remained essentially unchanged for 57 years. Henrion was a German-born British designer who pioneered corporate identity in postwar Britain (KLM, BEA, BP, LEB). The mark's geometric simplicity (1×1 ratio, no rounding, no decoration) is the brand's most-identifying decision.
The **Knowledge** typeface family was commissioned from Klim Type Foundry's Kris Sowersby — the same designer who drew the FT's Financier and Metric. Sowersby's wire-service work emphasizes legibility at narrow column widths and small reading sizes — the Knowledge family's humanist sans is calibrated for those constraints.
The Reuters/Refinitiv professional product (the agency-facing trading-floor terminal acquired by Thomson in 2008, divested to LSEG in 2021) influences the consumer-news product's data-table conventions: tabular monospace numerics, green-up / red-down market signaling, dense scrollable rivers. The web product ports those professional-data conventions to consumer reading.
What Reuters rejects: blue-as-link (orange is the link), italic decks (Reuters uses sans 400 standfirsts), rounded corners on editorial surfaces, decorative gradients, the salmon-pink-broadsheet of the FT, and the magazine-cream of Bloomberg Businessweek. Reuters is wire-service-pure; everything else follows.
**Influences:**
- Paul Reuter (1851) — wire-service founding, carrier-pigeon era
- FHK Henrion (1968) — the Reuters Mark, 57-year continuity — [henrion.de](https://www.henriondesign.com/)
- Klim Type Foundry / Kris Sowersby — Knowledge typeface commission — [klim.co.nz](https://klim.co.nz)
- Reuters/Refinitiv — agency-facing trading-floor terminal, source of data-table conventions
- Wire-service typographic tradition — AP, AFP, Reuters share design lineage
- The Times (London) — broadsheet rigor that wire services inherit
## 14. Do's and Don'ts
**Do**
- Use the Reuters Mark (1×1 orange square) as the primary brand identifier — always 0px radius, always pure `#ff8000`, always 1:1 aspect
- Use Reuters orange (`#ff8000`) for primary CTAs, inline links, focus rings, hover underlines
- Run all editorial type in the Knowledge family — single-voice discipline is brand
- Use uppercase Knowledge Medium 12/700 tracked 0.04em for the dateline-first byline ("BANGKOK, NOV 5 —")
- Set headlines in Knowledge Medium at weight 700 — wire-service authority
- Run body in Knowledge Regular at 18/1.55 — pure black `#1a1a1a` on pure white `#ffffff`
- Use tabular knowledge-mono numerals (`tnum`) on every market context — tickers, tables, prices
- Apply green-up / red-down convention on market data with cell-flash animation
- Use the breaking-news red banner (`#cc1a1a`) for breaking news — uppercase Knowledge Medium 11/700
- Use the orange-on-black CTA reverse pairing for emphasis
- Use international date format with timezone ("November 5, 2024 9:30 PM GMT+8")
- Cite photo credits "REUTERS / DADO RUVIC" — agency-first, photographer-second
**Don't**
- Don't use blue as a link color — orange (`#ff8000`) is the Reuters link signature
- Don't round the Reuters Mark — it's a 1×1 square, no exceptions
- Don't use rounded card corners — broadsheet aesthetic is square (0px on cards/photos, 2px max on buttons/inputs)
- Don't mix in a serif typeface — single-family Knowledge discipline is the brand
- Don't put italic on decks or pull-quotes — wire-service typography is sans-only
- Don't apply heavy shadows to article cards — depth comes from chromatic bars, not elevation
- Don't drop the dateline-first byline convention — "BANGKOK, NOV 5 — " is a 175-year wire-service inheritance
- Don't use absolute black `#000` for body — Reuters uses `#1a1a1a`, slightly warmed for harmony with orange
- Don't use "Click here", "Submit", "Buy now" — verbs are "Subscribe", "Sign in", "Continue"
- Don't use a salmon ground (FT) or terminal black (Bloomberg) — Reuters is white-canvas wire-service-pure
## 15. Agent Prompt Guide
### Quick Color Reference
```
Reuters-Orange: #ff8000 (the brand square + signature CTA + link)
Orange-Hover: #e67000
White-Canvas: #ffffff
Warm-Black-Body: #1a1a1a
Muted: #404040
Hairline: #e0e0e0
Breaking-Red: #cc1a1a
Market-Up: #2ea44f
Market-Down: #cc1a1a
Dark-Sub-Band: #1a1a1a
```
### Example Component Prompts
- "Create a Reuters article header on white (#ffffff): the **Reuters Mark** (1×1 orange #ff8000 square, 32×32px, 0px radius) followed by 'Reuters' wordmark in knowledge-medium 28/700; section label in knowledge-medium 11/700 uppercase tracked 0.1em ('WORLD'); 1px dark rule below; headline in knowledge-medium 40/700 #1a1a1a with -0.015em tracking; knowledge-regular 18/400 deck; **dateline-first byline** in uppercase knowledge-medium 12/700 tracked 0.04em ('BANGKOK, NOV 5 (REUTERS) —') followed by 'By Andrew MacAskill' in knowledge-medium 13/600."
- "Design the Reuters Mark: a 1×1 orange (#ff8000) square, 32×32px in the masthead, 0px radius, no decoration, no gradient. Designed by FHK Henrion in 1968 — the brand's most-identifying asset for 57 years."
- "Build a Reuters primary CTA: orange fill (#ff8000) with **black text** in knowledge-medium 14/700 uppercase tracked 0.06em ('SUBSCRIBE'), 2px radius (the only place radius creeps above 0), 14×24px padding, 44px height. The orange-fill-with-black-text is the brand reverse pairing — high-contrast and identifying."
- "Create a Reuters market ticker bar: dark ground (#1a1a1a) with white labels in knowledge-medium 11/600 uppercase, tabular knowledge-mono 13/600 numerals with `tnum` enabled ('S&P 500 ▲ 5,847.87 +0.42%'). On price update, the cell flashes background green (#2ea44f) or red (#cc1a1a) at 0.35 alpha for 240ms then fades."
- "Build a Reuters breaking-news banner: red ground (#cc1a1a), white 'BREAKING NEWS' label in knowledge-medium 11/700 uppercase tracked 0.1em, then headline in white knowledge-medium 16/700. Slides down from top over 320ms emphasized; pulses subtly (1.0 → 1.02 scale) once on first display."
- "Design a Reuters pull-quote: white ground with **4px Reuters orange (#ff8000) left bar**. Knowledge Medium 28/500, no italic — wire-service typographic vocabulary. The orange bar marks the pull-out without serif, without italic, sans-only single-voice discipline."
### Iteration Guide
1. **The Reuters Mark is the brand.** A 1×1 orange (#ff8000) square, 32×32px in the masthead, designed by FHK Henrion in 1968. It must be 0px radius, pure orange, 1:1 aspect, no decoration. Don't round it. Don't tint it. Don't decorate it.
2. **Single-family Knowledge sans discipline.** All editorial and chrome runs in the Knowledge family — knowledge-medium for headlines and UI, knowledge-regular for body, knowledge-mono for data. No serif, no font-mixing.
3. **Dateline-first byline convention.** Every byline starts with uppercase city + date + agency attribution: "BANGKOK, NOV 5 (REUTERS) — " in knowledge-medium 12/700 tracked 0.04em. This is a 175-year wire-service inheritance.
4. **Orange-on-black CTA.** Buttons fill with `#ff8000` and use **black text**, not white. The reverse pairing is the brand signature.
5. **Square radius (0px) on cards, photos, the Reuters Mark.** Buttons and inputs get 2px max. Wire-service broadsheet.
6. **Tabular numerals on every market context.** Enable `font-variant-numeric: tabular-nums` on tickers, prices, data tables.
7. **Green-up / red-down with ticker-cell flash.** Markets data uses success green (`#2ea44f`) and danger red (`#cc1a1a`); cell flashes at 0.35 alpha for 240ms.
8. **Wire-service neutrality.** Avoid editorial decoration — no italic decks, no decorative gradients, no rounded corners on editorial. The visual system mirrors the agency's commitment to neutral language.
1. Visual Theme & Atmosphere
Reuters is the oldest news agency in continuous operation (founded 1851 in London by Paul Reuter, who used carrier pigeons to bridge the telegraph gap between Aachen and Brussels). 175 years of wire-service restraint inform every visual decision: pure-white canvas, signature Reuters orange (#ff8000) reserved for primary action and the brand square, and a single typographic voice — the custom Knowledge sans family — that handles all editorial and chrome work without face-mixing. Where Bloomberg runs terminal-orange and the FT runs salmon-pink-broadsheet, Reuters runs wire-service neutral: minimal chromatic decoration, tight broadsheet column rhythm, and a typographic system that emphasizes legibility over personality.
The Reuters Mark — a 1×1 orange square (#ff8000) sitting next to the “Reuters” wordmark — is the brand’s most-identifying decision and has been in use since 1968 (designed by FHK Henrion). The mark is rectilinear, exactly 1:1 aspect, with no rounding, no gradient, no decoration. It functions as a logo, a content marker, and a directional arrow toward the news. On the web product, the mark sits in the masthead at 32×32px and reappears at smaller sizes throughout chrome (favicon, share targets, app icons). The square is the brand.
Type sets in Knowledge — a custom commission designed for Reuters by Klim Type Foundry’s Kris Sowersby (the same type designer who drew the FT’s Financier and Metric, plus countless other major-publication faces). Knowledge has three cuts the website uses: knowledge-medium for headlines, knowledge-regular for body, and knowledge-mono for tabular data. The single-family discipline is unusual in news design — most peers use a serif/sans pairing — but Reuters’s wire-service neutrality calls for a single-voice system.
The chromatic system is white + black + orange, with red reserved for breaking news and “down” market data, green for “up” market data. The orange is used sparingly: primary CTAs, inline links, hover underlines, focus rings, and the brand square. Pure black-on-white body sets the broadsheet aesthetic. Section navigation, byline meta, and photo credits all run in uppercase Knowledge Medium with tracked letter-spacing — the agency’s wire-service typographic vocabulary.
Density is wire-service rhythm. Reuters’s homepage runs a tight river-of-news pattern with dateline-first bylines (“BANGKOK, Nov 5 — ”) that announce the bureau location before the story — a 175-year-old wire-service convention. Live tickers, breaking-news banners, and tabular data tables port from the trading-floor agency product (Reuters/Refinitiv) to the consumer reading product. The page is functional, not decorative.
Key Characteristics:
- Reuters orange (
#ff8000) — signature CTA color, brand square mark, link color, focus ring - The Reuters Mark — 1×1 orange square (FHK Henrion, 1968) — the brand’s most-identifying asset
- Single-family Knowledge sans (Klim/Sowersby) — medium for headlines, regular for body, mono for data
- Pure-white canvas (
#ffffff) — broadsheet weight, no warming - Black text (
#1a1a1a) — slight warm-black calibration - Dateline-first byline convention (“BANGKOK, Nov 5 — ”) — 175-year wire-service inheritance
- Square broadsheet aesthetic — 0px radius on cards, 2px on inputs only
- Tabular knowledge-mono numerals (
tnum) on every market context - Green-up / red-down market-data convention with ticker-cell flash
- Breaking news banner — red ground with white uppercase Knowledge Medium label
- Edition selector (US / UK / Asia / EMEA) — global newswire signal
- Black-on-orange CTA pairing — high-contrast brand reverse
2. Color Palette & Roles
Primary
- White Canvas (
#ffffff): editorial reading ground — pure broadsheet white - Reuters Orange (
#ff8000): the signature brand color since 1968. Brand square mark, primary CTA, inline link, hover underline, focus ring. - Black Body (
#1a1a1a): primary text — slightly warm-black
Brand & Sub-Brand
- Brand Orange (
#ff8000) - Orange Hover (
#e67000) - Orange Active (
#cc6300) - Orange Soft (
#ffe5cc) — selected nav background, badge tint - Orange Deep (
#a35200) — heaviest orange for icons - Brand Square (
#ff8000) — the FHK Henrion 1968 mark - Dark Sub-Band (
#1a1a1a) — paywall, footer, market ticker - Dark Sub-Band Heaviest (
#0d0d0d) - Breaking Red (
#cc1a1a) — breaking news banner
Accent
- Editorial Link Orange (
#ff8000) — inline body links use brand orange - Link Hover (
#e67000) - Link Visited (
#666666) — visited dims to muted gray
Interactive
- Default Link (
#ff8000text + underline-on-hover) - Active CTA (orange fill on black text — the reverse pairing)
- Disabled (
#999999text,#e8e8e8fill) - Selected (orange-soft chip with orange text)
Neutral Scale
- Warm Black (
#1a1a1a) — body, headlines (slight warming for harmony with orange) - Strong Black (
#000000) — pure black for max-contrast headline display - Muted (
#404040) — bylines, datelines (matches observed h1 color rgb(64,64,64)) - Soft (
#666666) — captions, photo credits - Faint (
#999999) — disabled - Hairline (
#e0e0e0) — universal 1px rule
Surface & Borders
- White Canvas (
#ffffff) - Surface Soft (
#f5f5f5) — Reuters gray panel, table-row alternate - Surface Strong (
#e8e8e8) — disabled fill - Surface Quote (
#fff5e6) — warm pull-quote backdrop - Surface Orange Tint (
#fff2e0) — selected nav, active state tint - Hairline (
#e0e0e0) - Border Strong (
#999999) — form input border - Border Rule (
#1a1a1a) — dark section rule - Border Orange (
#ff8000) — active state border, focus ring
Shadow Colors
Shadows are neutral black-tinted, kept light. Reuters favors flat broadsheet over elevated UI:
rgba(0,0,0,0.04) 0 1px 2px— minimal ambientrgba(0,0,0,0.06) 0 2px 6px— dropdownrgba(0,0,0,0.1) 0 8px 20px— overlayrgba(0,0,0,0.3) 0 16px 40px— modal
Semantic
- Success / Market Up (
#2ea44fon#e1f1e7) — green for “up” market data - Warning (
#cc7a00on#fde9cc) — amber for advisory - Danger / Market Down / Breaking (
#cc1a1aon#fbe1e2) — red for breaking news, “down” market data, form errors - Info (
#0066b8on#cfe7f5) — rare blue accent (only used on legal-section advisories) - Market Neutral (
#666666) — gray for unchanged market data
3. Typography Rules
Font Family
Display & Headline: knowledge-medium — a custom commission for Reuters by Klim Type Foundry’s Kris Sowersby. Knowledge is a humanist sans optimized for narrow column widths and small reading sizes (the legacy of wire-service typography). Available in 400, 500, 600, 700. Fallback: Arial, "Helvetica Neue", Helvetica, sans-serif.
Body: knowledge-regular — the body-text companion to knowledge-medium. Available in 400, 500, 700. Fallback: Arial, "Helvetica Neue", Helvetica, sans-serif.
UI: knowledge-medium — same face used for navigation, button labels, bylines, and section labels. Single-face system means UI shares the editorial voice.
Mono: knowledge-mono — used on market data, tickers, and code. Tabular figures (tnum) are mandatory for column-aligned numerics. Fallback: Menlo, Consolas, "Courier New", monospace.
Serif: System serif fallback only (Georgia, "Times New Roman", Times, serif) — used rarely on legacy long-form features.
OpenType features: knowledge-medium uses standard ligatures and tightly-tuned kerning at display sizes. knowledge-mono uses tabular figures (tnum) universally on market tickers, data tables, and price displays — wire-service convention demands column alignment for financial data.
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|---|---|---|---|---|---|---|---|
| masthead-wordmark | knowledge-medium | 28 | 700 | 1.0 | -0.01em | liga, kern | ”Reuters” wordmark |
| headline-mega | knowledge-medium | 52 | 700 | 1.07 | -0.02em | — | Cover-class headline |
| headline-jumbo | knowledge-medium | 40 | 700 | 1.1 | -0.015em | — | Top-of-fold lead |
| headline-xl | knowledge-medium | 30 | 700 | 1.13 | -0.005em | — | Above-fold secondary |
| headline-lg | knowledge-medium | 24 | 700 | 1.18 | 0 | — | River lead |
| headline-md | knowledge-medium | 20 | 600 | 1.22 | 0 | — | River sub |
| headline-sm | knowledge-medium | 17 | 600 | 1.25 | 0 | — | Compact module |
| deck | knowledge-regular | 18 | 400 | 1.4 | 0 | — | Standfirst |
| body-md | knowledge-regular | 18 | 400 | 1.55 | 0 | — | Default running text |
| body-sm | knowledge-regular | 16 | 400 | 1.5 | 0 | — | Compact card body |
| pull-quote | knowledge-medium | 28 | 500 | 1.3 | 0 | — | Pull-quote with orange left bar |
| byline | knowledge-medium | 13 | 600 | 1.3 | 0 | — | “By Andrew MacAskill” |
| dateline | knowledge-medium | 12 | 700 | 1.3 | 0.04em | uppercase | ”BANGKOK, NOV 5 —“ |
| section-label | knowledge-medium | 11 | 700 | 1.0 | 0.1em | uppercase | ”WORLD” / “BUSINESS” / “MARKETS” |
| nav-link | knowledge-medium | 13 | 600 | 1.0 | 0.04em | uppercase | ”World” / “Markets” |
| button-label | knowledge-medium | 14 | 700 | 1.0 | 0.06em | uppercase | ”SUBSCRIBE” / “SIGN IN” |
| caption | knowledge-medium | 13 | 400 | 1.4 | 0 | — | Photo / chart caption |
| photo-credit | knowledge-medium | 11 | 500 | 1.3 | 0.04em | uppercase | ”REUTERS / DADO RUVIC” |
| micro-meta | knowledge-medium | 11 | 500 | 1.2 | 0.04em | uppercase | ”5 MIN READ” |
| market-ticker | knowledge-mono | 13 | 600 | 1.0 | 0 | tnum | ”S&P 500 5,847.87 +0.42%“ |
| data-tabular | knowledge-mono | 14 | 500 | 1.3 | 0 | tnum | Markets table cell |
Principles
- Single-family discipline. Knowledge handles every typographic role — headlines, body, UI, data. The wire-service neutrality calls for one voice; Klim’s Knowledge family is built for that role.
- Dateline-first byline convention. “BANGKOK, Nov 5 — ” sits at the start of the byline in uppercase Knowledge Medium tracked 0.04em — a 175-year-old wire-service inheritance signaling bureau location.
- Tabular numerals on every market context. knowledge-mono with
tnumenabled — column alignment is load-bearing for financial data. - Headlines lean weight 700. Reuters runs heavier display weights than Bloomberg or FT — the agency’s authority is signaled through bold sans, not restrained-medium.
- Negative tracking on display sizes. -0.005em → -0.02em on headlines; tracking grows toward 0 as size shrinks. Tracked uppercase (0.04em–0.1em) reserved for section labels and button labels.
- Warm black, not absolute. Body text is
#1a1a1a— slightly warmed from pure black for harmony with the Reuters orange. - Orange-as-link. Inline editorial links are orange, not blue. The orange-as-link is the brand signature.
- Sans for everything. No serif except as legacy fallback. The wire-service product is sans-only.
4. Component Stylings
The Reuters Mark
reuters-mark — A 1×1 orange square (#ff8000), 32×32px in masthead, with no decoration. The mark sits to the left of the “Reuters” wordmark. Designed by FHK Henrion in 1968, it has been the brand’s most-identifying asset for 57 years. The mark also appears as favicon (32×32), app icon, and share-target icon — always 1:1 aspect, always pure orange, always 0px radius.
Buttons
button-primary — Reuters orange fill (#ff8000), black text in knowledge-medium 14/700 uppercase tracked 0.06em, 2px radius, 14×24px padding, 44px height. The orange fill with black text is the brand reverse pairing — high-contrast and identifying. Press: darkens to #e67000.
button-secondary — Transparent fill, dark text, 1px black border, 2px radius. “Already a subscriber? Sign in” over white.
button-text-link — Plain orange text (#ff8000), no surface, no border. Subtle underline grows on hover.
Cards
card-headline — White surface, 0px radius, top 1px hairline (#e0e0e0), no shadow. Knowledge Medium 20/600 headline, Knowledge Regular 16/400 deck, uppercase Knowledge Medium 12/700 dateline (“BANGKOK, NOV 5 —”), then Knowledge Medium 13/600 byline.
card-photo — Image-above + headline below, 16:9 aspect ratio. The image fills full card width.
card-markets-data — Pure white surface, 1px hairline border, alternating-row tint for legibility. Tabular knowledge-mono numerics with green-up / red-down columns.
card-breaking — White surface with 4px red left bar (#cc1a1a). Knowledge Medium 22/700 red headline. Used on breaking news cards in the river.
Pull-Quote
pull-quote — White ground with 4px Reuters orange left bar (#ff8000). Knowledge Medium 28/500, no italic. The orange bar marks the pull-out — wire-service typographic vocabulary extends to pull-quotes (no serif, no italic, single sans voice).
Inputs / Forms
text-input — White surface, 1px #999999 border, 2px radius (the only place radius creeps above 0), 44px height, 12×14px padding. Focus: border thickens to 2px Reuters orange (#ff8000).
paywall-cta — Dark ground (#1a1a1a) with white headline, orange Subscribe button, Knowledge Medium 28/700 headline. The dark-ground reverse pairing is reserved for paywall and footer.
Navigation
top-nav — White surface, 64px height, with the Reuters Mark + wordmark centered or left-aligned. Edition selector top-right (US / UK / Asia / EMEA), Subscribe + Sign In + Search.
section-nav — Horizontal Knowledge Medium 13/600 uppercase tracked links (World, Business, Markets, Sustainability, Legal, Tech, Sports). Hover: orange underline grows from below over 200ms standard.
market-ticker-bar — Dark ground (#1a1a1a) with white labels and tabular knowledge-mono numerals scrolling green-up / red-down market data. Cell flashes on price update over 240ms.
Decorative
section-rule — 1px dark rule.
hairline-rule — 1px #e0e0e0 gray rule between river stories.
breaking-banner — Red ground (#cc1a1a) with white “BREAKING NEWS” label in knowledge-medium 11/700 uppercase tracked 0.1em, then headline in white knowledge-medium 16/700.
live-indicator — Red dot (#cc1a1a) + “LIVE” label in red knowledge-medium 11/700 uppercase. Used on live-blogs and breaking news streams.
5. Layout Principles
Spacing System
- Base unit: 4px
- Scale:
2 · 4 · 8 · 12 · 16 · 20 · 24 · 32 · 40 · 48 · 64 · 80 · 96 · 120 - Section padding: 64px between page bands; 32px on mobile
- Card internal: 16px between image and headline; 8px between headline and deck
Grid & Container
- Max content width: 1280px centered on 12-column grid
- Reading column: 640px for article body
- Feature container: 1024px for hero + sidebar pairings
- Markets data: 1280px full-width tabular grid
- Footer: 5-column link list
Whitespace Philosophy
Reuters runs functional density — wire-service rhythm calls for many headlines visible per screen, with tight column rhythm and minimal decoration. The page exists to deliver news, not to perform restraint or generosity. The single chromatic accent (orange) and the single typographic voice (Knowledge) keep visual noise low while density stays high.
Section Cadence
- World / Business / Markets / Sustainability / Legal / Tech / Sports: white canvas with hairline-separated cards
- Breaking news: red-bar cards in the river
- Live blogs: white canvas with red live indicator
- Markets: white canvas with dark-ground ticker and tabular data tables
- Investigations / Special reports: white canvas with feature-format hero
6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| None | 0px | Cards, photos, sections, alerts, paywall, the Reuters Mark — broadsheet aesthetic |
| Micro | 2px | Buttons, text inputs |
| Standard | 4px | Modal corners, dropdown corners |
| Pill | 9999px | Save-article chip, audio play button — only when icon is round |
Reuters sits in the square broadsheet camp, with the smallest concession to ergonomics: 2px on buttons and inputs (between Bloomberg’s 0px and the FT’s 4px). The Reuters Mark itself is mandatory 0px — the orange square has no rounding ever.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 — Flat | no shadow | Article body, hero, section bands, masthead, ticker |
| 1 — Hairline | 1px #e0e0e0 rule | River cards, table rows |
| 2 — Section Rule | 1px #1a1a1a rule | Section break |
| 3 — Brand Bar | 4px orange or red left bar | Pull-quotes, breaking-news cards |
| 4 — Dropdown | rgba(0,0,0,0.06) 0 2px 6px | Account menu, edition selector |
| 5 — Overlay | rgba(0,0,0,0.1) 0 8px 20px | Search overlay |
| 6 — Modal | rgba(0,0,0,0.3) 0 16px 40px | Paywall modal |
Shadow Philosophy
Reuters’s depth is flat-broadsheet by default. Depth signals come from chromatic accents (orange or red left bars on cards) and from chromatic bands (dark masthead, dark ticker, dark paywall), not from shadow elevation. Shadows are neutral black-tinted at low alpha and reserved for chrome (dropdowns, modals).
8. Interaction & Motion
Easing
- Standard:
cubic-bezier(0.4, 0, 0.2, 1) - Emphasized:
cubic-bezier(0.2, 0, 0, 1) - Out-soft:
cubic-bezier(0.0, 0, 0.2, 1)
Durations
| Bucket | Value | Use |
|---|---|---|
| Fast | 100ms | Color swaps, hairline thickening |
| Standard | 200ms | Card hover, link underline grow, nav transitions |
| Slow | 320ms | Modal enter, paywall reveal |
| Tick Flash | 240ms | Market ticker price-update flash |
Per-Component Recipes
- Card hover: image scales 1.0 → 1.02; headline color shifts to orange (
#ff8000) over 200ms; subtle 1px orange underline grows under the headline. - Market ticker tick flash: when a price updates, the cell flashes background green (
#2ea44f) or red (#cc1a1a) at 0.35 alpha for 240ms, then fades to neutral. - Section-nav link hover: orange underline grows from below over 200ms standard; active section gets persistent 2px orange underline.
- Edition-selector dropdown: scale(0.96 → 1.0) + opacity(0 → 1) over 200ms standard.
- Paywall modal enter: scrim fades 0 → 0.6 black alpha over 200ms; modal translates 16px to 0 + opacity 0 → 1 over 320ms emphasized.
- Breaking-news banner appearance: slides down from top over 320ms emphasized; pulses subtly (1.0 → 1.02 scale) once on first display.
- Live indicator: red dot pulses 1.0 → 1.4 → 1.0 over 1000ms; suppressed when reduced motion is honored.
Page Transitions
200ms cross-fade. Masthead and Reuters Mark persist across page transitions for brand continuity.
Reduced Motion
Market ticker flash → instant color set; ticker scrollers pause; live-indicator pulse suppressed; breaking-news banner appears without slide-down (just fade); card hovers degrade to underline-only; transforms suppressed.
9. Accessibility & A11y
Contrast Pairs
| Pair | Ratio | Level |
|---|---|---|
| #1a1a1a body on #ffffff | 16.0 | AAA |
| #000000 on #ff8000 (CTA) | 9.5 | AAA |
| #ffffff on #1a1a1a (dark) | 13.5 | AAA |
| #ff8000 on #ffffff (link) | 3.4 | AA large only — pairs with bold weight + underline at body |
| #ff8000 on #1a1a1a | 4.0 | AA |
| #404040 muted on #ffffff | 9.7 | AAA |
| #2ea44f success on #ffffff | 3.5 | AA large |
| #cc1a1a danger on #ffffff | 6.4 | AAA body |
| #ffffff on #cc1a1a (banner) | 6.4 | AAA body |
Focus Indicators
Focus ring: 2px solid #ff8000 (Reuters orange) with 2px outline-offset. Orange pairs cleanly with both white and dark grounds.
ARIA Patterns
- Market ticker:
role="region"witharia-label="Live market data"andaria-live="polite"so significant price changes announce - Edition selector:
role="combobox",aria-haspopup="listbox", edition options asrole="option" - Paywall modal:
role="dialog",aria-modal="true", focus trapped, Esc closes - Breaking news banner:
role="alert",aria-live="assertive" - Live blog:
role="feed", new entriesaria-live="polite" - Up/Down market data: cells use
aria-label="Up 0.42 percent"rather than relying on the green color alone
Keyboard Navigation
- Top nav: Tab moves Reuters Mark + wordmark → section nav → Subscribe → Sign in → Search → Edition selector
- Section nav: Tab traverses sections left-to-right
- Market data table: Tab moves cell-to-cell; arrow keys also navigate
- Skip-link first
Screen Reader Hints
- Reuters Mark announces as “Reuters” (the orange square is named, not described as “orange square”)
- Market ticker cells announce direction explicitly (“Up 0.42 percent”)
- Photo credits announce as “Photo by [Photographer] / Reuters”
- Edition selector announces “United States edition selected”
- Breaking news banner announces as “Breaking news: [headline]”
- Datelines announce as “Bangkok, November 5” (uppercase formatting is visual only)
Reduced Motion
Market ticker flash → instant color set; ticker scrollers pause; live-indicator pulse suppressed; breaking-banner slide → fade; card hovers → color-only.
10. Responsive Behavior
Breakpoints
| Name | Width | Key Changes |
|---|---|---|
| Mobile | <640px | Edition bar collapses; masthead becomes Reuters Mark + hamburger + Subscribe; section nav into hamburger; river cards 1-up; market ticker compresses to a horizontal scroller |
| Tablet | 640–1024px | Section nav as horizontal scroller; river cards 2-up; market ticker shows 6 indices visible |
| Desktop | 1024–1440px | Full section nav; river cards 3-up; sidebar appears on article pages; market ticker shows 10+ indices |
| Wide | >1440px | Content caps at 1280px |
Touch Targets
- Primary CTAs: 44×44px
- Section nav: 44px tap area
- Edition selector: 44px on mobile
- Reuters Mark: minimum 32×32px tap target
Collapsing Strategy
- Edition selector + utility nav collapse first
- Section nav becomes scroller, then hamburger
- Subscribe stays visible at all breakpoints
- River cards drop column count: 4 → 3 → 2 → 1
- Reuters Mark always visible at all breakpoints
- Sidebar collapses below article body on tablet
- Market ticker compresses indices count by viewport
Image Behavior
- River-card images:
aspect-ratio: 16/9desktop,4/3mobile - Hero images: full-bleed up to 1024px
- Photo essays: scroll-snap on touch surfaces
- Photo credits in uppercase Knowledge Medium 11/500 always present beneath images
Container Queries
Right-rail “Most read” list compresses to single-line truncate when narrow; market data tables collapse from 8-column to 4-column to mobile-stack.
11. Content & Voice
Tone
Neutral, factual, globally-reportorial, wire-service-precise. Reuters’s voice is calibrated for global news distribution — sentences are precise, claims are sourced with attribution (“a senior administration official said”), and the publication assumes nothing about the reader’s perspective. The agency’s commitment to neutral language ports to the visual system as chromatic and typographic neutrality. Headlines lead with the news + the source (“China Imposes Rare-Earth Export Curbs on US Defense Suppliers”); decks add specifics with named institutions and the bureau location.
Microcopy Patterns
- Subscribe verbs: “Subscribe”, “Sign in”, “Continue”, “Start free trial” — minimal CTA verbs
- Paywall messages: “You’ve reached your monthly article limit. Subscribe to Reuters.com for unlimited access.”
- Date format: “November 5, 2024 9:30 PM GMT+8” — international standard with timezone
- Dateline format (signature): “BANGKOK, Nov 5 (Reuters) — ” — uppercase city + date + agency attribution, the wire-service convention since 1851
- Section labels in Knowledge Medium uppercase: “WORLD”, “BUSINESS”, “MARKETS”, “SUSTAINABILITY”, “LEGAL”
- Market data: “S&P 500 ▲ 5,847.87 +0.42%” — direction triangle + tabular numerals + percent
- Photo credit: “REUTERS / DADO RUVIC” — agency attribution first, photographer second
- Breaking news: “BREAKING NEWS — [headline]” — uppercase red banner
CTA Verb Conventions
- Primary: “Subscribe”, “Sign in”, “Continue”, “Read”
- Secondary: “Save”, “Share”, “Follow”, “Listen”
- Tertiary: “More on this story”, “View all”, “See coverage”
- Avoided: “Click here”, “Submit”, “Buy now”, “Learn more”
Empty States
- Saved articles: “Your saved articles will appear here.”
- Search no results: “No stories match your search. Try different keywords or check our sections.”
- Market data unavailable: “Market data is currently unavailable. Try again in a few moments.”
- Watchlist empty: “Add tickers to your watchlist to track them across Reuters.”
- Live blog ended: “This live blog has ended. Read the full coverage.”
12. Dark Mode & Theming
Reuters supports a system-level dark mode. The token swap preserves the brand orange:
bg:#0d0d0d— near-black canvassurface:#1a1a1asurface-soft:#262626text:#ffffff— body inverts to pure whitetext-strong:#fffffftext-muted:#b3b3b3text-soft:#8a8a8abrand:#ff8000— orange holds, mode-independentlink:#ff8000border:#333333border-rule:#ff8000— section rules invert from dark to orange
The Reuters Mark stays orange in both modes — the brand square is mode-independent, mirroring its 57-year continuity in print and broadcast.
13. Lineage & Influences
Reuters’s visual lineage is wire-service typography — a tradition that goes back to Paul Reuter’s 1851 founding (carrier pigeons bridging the telegraph gap between Aachen and Brussels). Wire-service design has always favored functional density, neutral language, and chromatic restraint; Reuters’s web product carries those conventions forward.
The Reuters Mark — the orange square — was designed by FHK Henrion in 1968 and has remained essentially unchanged for 57 years. Henrion was a German-born British designer who pioneered corporate identity in postwar Britain (KLM, BEA, BP, LEB). The mark’s geometric simplicity (1×1 ratio, no rounding, no decoration) is the brand’s most-identifying decision.
The Knowledge typeface family was commissioned from Klim Type Foundry’s Kris Sowersby — the same designer who drew the FT’s Financier and Metric. Sowersby’s wire-service work emphasizes legibility at narrow column widths and small reading sizes — the Knowledge family’s humanist sans is calibrated for those constraints.
The Reuters/Refinitiv professional product (the agency-facing trading-floor terminal acquired by Thomson in 2008, divested to LSEG in 2021) influences the consumer-news product’s data-table conventions: tabular monospace numerics, green-up / red-down market signaling, dense scrollable rivers. The web product ports those professional-data conventions to consumer reading.
What Reuters rejects: blue-as-link (orange is the link), italic decks (Reuters uses sans 400 standfirsts), rounded corners on editorial surfaces, decorative gradients, the salmon-pink-broadsheet of the FT, and the magazine-cream of Bloomberg Businessweek. Reuters is wire-service-pure; everything else follows.
Influences:
- Paul Reuter (1851) — wire-service founding, carrier-pigeon era
- FHK Henrion (1968) — the Reuters Mark, 57-year continuity — henrion.de
- Klim Type Foundry / Kris Sowersby — Knowledge typeface commission — klim.co.nz
- Reuters/Refinitiv — agency-facing trading-floor terminal, source of data-table conventions
- Wire-service typographic tradition — AP, AFP, Reuters share design lineage
- The Times (London) — broadsheet rigor that wire services inherit
14. Do’s and Don’ts
Do
- Use the Reuters Mark (1×1 orange square) as the primary brand identifier — always 0px radius, always pure
#ff8000, always 1:1 aspect - Use Reuters orange (
#ff8000) for primary CTAs, inline links, focus rings, hover underlines - Run all editorial type in the Knowledge family — single-voice discipline is brand
- Use uppercase Knowledge Medium 12/700 tracked 0.04em for the dateline-first byline (“BANGKOK, NOV 5 —”)
- Set headlines in Knowledge Medium at weight 700 — wire-service authority
- Run body in Knowledge Regular at 18/1.55 — pure black
#1a1a1aon pure white#ffffff - Use tabular knowledge-mono numerals (
tnum) on every market context — tickers, tables, prices - Apply green-up / red-down convention on market data with cell-flash animation
- Use the breaking-news red banner (
#cc1a1a) for breaking news — uppercase Knowledge Medium 11/700 - Use the orange-on-black CTA reverse pairing for emphasis
- Use international date format with timezone (“November 5, 2024 9:30 PM GMT+8”)
- Cite photo credits “REUTERS / DADO RUVIC” — agency-first, photographer-second
Don’t
- Don’t use blue as a link color — orange (
#ff8000) is the Reuters link signature - Don’t round the Reuters Mark — it’s a 1×1 square, no exceptions
- Don’t use rounded card corners — broadsheet aesthetic is square (0px on cards/photos, 2px max on buttons/inputs)
- Don’t mix in a serif typeface — single-family Knowledge discipline is the brand
- Don’t put italic on decks or pull-quotes — wire-service typography is sans-only
- Don’t apply heavy shadows to article cards — depth comes from chromatic bars, not elevation
- Don’t drop the dateline-first byline convention — “BANGKOK, NOV 5 — ” is a 175-year wire-service inheritance
- Don’t use absolute black
#000for body — Reuters uses#1a1a1a, slightly warmed for harmony with orange - Don’t use “Click here”, “Submit”, “Buy now” — verbs are “Subscribe”, “Sign in”, “Continue”
- Don’t use a salmon ground (FT) or terminal black (Bloomberg) — Reuters is white-canvas wire-service-pure
15. Agent Prompt Guide
Quick Color Reference
Reuters-Orange: #ff8000 (the brand square + signature CTA + link)
Orange-Hover: #e67000
White-Canvas: #ffffff
Warm-Black-Body: #1a1a1a
Muted: #404040
Hairline: #e0e0e0
Breaking-Red: #cc1a1a
Market-Up: #2ea44f
Market-Down: #cc1a1a
Dark-Sub-Band: #1a1a1aExample Component Prompts
- “Create a Reuters article header on white (#ffffff): the Reuters Mark (1×1 orange #ff8000 square, 32×32px, 0px radius) followed by ‘Reuters’ wordmark in knowledge-medium 28/700; section label in knowledge-medium 11/700 uppercase tracked 0.1em (‘WORLD’); 1px dark rule below; headline in knowledge-medium 40/700 #1a1a1a with -0.015em tracking; knowledge-regular 18/400 deck; dateline-first byline in uppercase knowledge-medium 12/700 tracked 0.04em (‘BANGKOK, NOV 5 (REUTERS) —’) followed by ‘By Andrew MacAskill’ in knowledge-medium 13/600.”
- “Design the Reuters Mark: a 1×1 orange (#ff8000) square, 32×32px in the masthead, 0px radius, no decoration, no gradient. Designed by FHK Henrion in 1968 — the brand’s most-identifying asset for 57 years.”
- “Build a Reuters primary CTA: orange fill (#ff8000) with black text in knowledge-medium 14/700 uppercase tracked 0.06em (‘SUBSCRIBE’), 2px radius (the only place radius creeps above 0), 14×24px padding, 44px height. The orange-fill-with-black-text is the brand reverse pairing — high-contrast and identifying.”
- “Create a Reuters market ticker bar: dark ground (#1a1a1a) with white labels in knowledge-medium 11/600 uppercase, tabular knowledge-mono 13/600 numerals with
tnumenabled (‘S&P 500 ▲ 5,847.87 +0.42%’). On price update, the cell flashes background green (#2ea44f) or red (#cc1a1a) at 0.35 alpha for 240ms then fades.” - “Build a Reuters breaking-news banner: red ground (#cc1a1a), white ‘BREAKING NEWS’ label in knowledge-medium 11/700 uppercase tracked 0.1em, then headline in white knowledge-medium 16/700. Slides down from top over 320ms emphasized; pulses subtly (1.0 → 1.02 scale) once on first display.”
- “Design a Reuters pull-quote: white ground with 4px Reuters orange (#ff8000) left bar. Knowledge Medium 28/500, no italic — wire-service typographic vocabulary. The orange bar marks the pull-out without serif, without italic, sans-only single-voice discipline.”
Iteration Guide
- The Reuters Mark is the brand. A 1×1 orange (#ff8000) square, 32×32px in the masthead, designed by FHK Henrion in 1968. It must be 0px radius, pure orange, 1:1 aspect, no decoration. Don’t round it. Don’t tint it. Don’t decorate it.
- Single-family Knowledge sans discipline. All editorial and chrome runs in the Knowledge family — knowledge-medium for headlines and UI, knowledge-regular for body, knowledge-mono for data. No serif, no font-mixing.
- Dateline-first byline convention. Every byline starts with uppercase city + date + agency attribution: “BANGKOK, NOV 5 (REUTERS) — ” in knowledge-medium 12/700 tracked 0.04em. This is a 175-year wire-service inheritance.
- Orange-on-black CTA. Buttons fill with
#ff8000and use black text, not white. The reverse pairing is the brand signature. - Square radius (0px) on cards, photos, the Reuters Mark. Buttons and inputs get 2px max. Wire-service broadsheet.
- Tabular numerals on every market context. Enable
font-variant-numeric: tabular-numson tickers, prices, data tables. - Green-up / red-down with ticker-cell flash. Markets data uses success green (
#2ea44f) and danger red (#cc1a1a); cell flashes at 0.35 alpha for 240ms. - Wire-service neutrality. Avoid editorial decoration — no italic decks, no decorative gradients, no rounded corners on editorial. The visual system mirrors the agency’s commitment to neutral language.
Drop reuters into your project, then ship the actual sections in an afternoon.
1 · install design
npx design-md add reuters 2 · ship landing page
npx agentkit init --design reuters editorial serif
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