light · sans · monochrome · editorial · minimal
DESIGN.md inspired by Relume
Monochrome editorial — warm off-white, near-black, and oversized regular-weight display for an AI website builder.
By webdesignhot · www.relume.io ↗
$ npx @webdesignhot/design-md add relume
Learn more about the CLI → Compare to…
Aave Ghost-soft DeFi — lavender #978fff on white, custom Aave Repro sans, pastel gradients in a usually-brutalist lending space. Accenture Dark hero, white Graphik, and one electric purple — the `>` greater-than mark made into a whole consulting brand. '#a600ff' is always moving forward. Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. Aesop Monochrome-warm apothecary — ivory canvas, charcoal type, Suisse Int'l set small, 0px corners. Affirm Honest-money fintech in the dark — indigo #4a4af4 CTAs at near-pill 96px radius, light-weight white headlines, no fine print. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Allbirds Oatmeal-canvas eco-minimalism — Geograph sans on warm Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. American Express White-canvas premium-restraint membership UI — signature Amex Blue accent, near-black editorial type, concierge-tier hierarchy. Amplitude Light-canvas digital-analytics surface — IBM Plex Sans, grey #565656 body, black full-pill CTAs and a signature #1e61f0 blue. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Anytype Pure-black canvas, white ink, and a multi-color 'any' palette — a local-first, encrypted knowledge base that turns privacy into a colorful object. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arbitrum Arbitrum Blue on white — Layer 2 chain marketing with Inter sans, structured grids, sophisticated-restraint contrasted with Solana's cinematic. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Atlassian Enterprise-blue corporate canvas — signature Atlassian Blue, Charlie display type, four-product mark. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Away Editorial travel-luggage DTC — Graphik on white, photography-led, sharp 0px white CTAs over dark hero imagery. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Bandcamp Bandcamp Cyan + Helvetica — indie-music marketplace honesty, no streaming-platform polish, no algorithmic carousels. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Best Buy Yellow price-tag mark, electric blue trust, bold sans — big-box electronics design with Geek-Squad confidence. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Biome A white-canvas Rust toolchain page where one deep azure blue does all the work. Black Forest Labs Frontier-lab monochrome — stark white canvas, dark hero, near-black green-tint type, Instrument Sans at 500 throughout. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Bolt An electric-blue command line for the web — StackBlitz's AI builder on a near-black #1e1e21 canvas, Inter Display, builder's register. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Booking.com Booking Blue + signal yellow — the deal-finder design language at maximum density, optimized for conversion not contemplation. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Brilliant STEM education with playful diagram-energy — warm coral CTA on near-black, custom Brilliant Sans, illustrated geometry as hero. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Buttondown Indie newsletter software in heavy 900-weight Auto Pro — electric `#0069ff` pill CTAs and soft-yellow highlights on a pure-white canvas. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Calm Mindfulness in a serif — Calm Cream canvas, soft moonlit blue and forest green, Visby Round display, breathing-pace motion. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Capital One Confident-accessible banking — navy authority, one red swoosh, 2px-sharp blue. Captions Near-white studio canvas, an Exposure display, and a violet brand keyed off a full crayon-box of CSS color vars. Caraway Wholesome non-toxic-cookware DTC — Suisse Works serif on warm off-white, deep teal-green pill CTAs, pastel colorway palette. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Casper Cozy DTC sleep brand — Casper navy/indigo ink (`#1e306e`) on a pure-white canvas, deep-navy `#012169` pill CTAs at 32px radius, Calibre body under New Kansas friendly-serif display. Premium that tucks you in. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chase Trust-institutional banking UI — white canvas, near-black ink, bright-blue primary + green secondary CTAs in Open Sans. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. CircleCI Light-content CI/CD platform — near-black hero, Inter sans, navy chrome with a restrained CircleCI-green accent. ClassPass Wellness-marketplace energy — coral-pink CTA on warm white, GT America sans, photographed-class-as-hero pattern. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudflare Infrastructure-grade calm — white canvas, dark hero band, FT Kunst Grotesk, signature Cloudflare orange, full-pill CTAs. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Coda White-canvas productivity surface — Calibre display over Inter body, near-black UI with a single confident #0066ff blue and warm-cream callouts. CodeRabbit Near-black AI-review canvas — warm CodeRabbit orange accent, Plus Jakarta Sans, sharp 4px white CTAs. CodeSandbox Pale-lime electricity on a Cognition Research-lab monochrome — warm off-white, grotesk display, serif body, sharp 0px black. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Convex Warm cream canvas, near-black ink, GT America — a reactive backend that dresses like a broadsheet. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Craft Warm-white canvas, an Untitled Serif display over Untitled Sans body, near-black ink, and full-pill CTAs — a notes app dressed as a fine-press editorial. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. CVS Health CVS-red heart on a clean white canvas — custom CVS Sans, near-black ink, trustworthy healthcare clarity. Databricks Signature Databricks Red Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. dbt Labs dbt orange Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Deliveroo Deliveroo Teal on white — food-delivery design at maximum saturation, custom Roo Sans, kangaroo-mark mascot energy. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deloitte Big-4 gravitas — pure-white canvas, true-black ink, Open Sans at light 300, and the signature green dot. Delta Air Lines Whitney sans on near-white, Delta navy + signal red — the Hartsfield-Jackson aircraft livery translated to web typography. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. Drizzle ORM Near-monochrome white canvas, dark #282b3b controls, and one signature lime-green serpent (#c5f74f) — a no-magic TypeScript ORM. Duolingo Owl-green confidence and DIN-Round buttons that lift like candy — the gamified language app distilled to four colors and one mascot. dYdX Pure-black canvas, Satoshi-compressed display, and one signature indigo-purple #7774ff CTA — a pro-trader perps terminal as a brand. Dyson Engineering-greyscale on white — Dyson Futura Light at 44px (weight `300`, never bold), body ink `#333` not pure black, zero-radius CTAs with a fluid-dynamics ripple hover, and a single magenta accent reserved for haircare. The web brand of an engineering company that refuses to look like a marketing site. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Emirates Custom-serif luxury — Emirates red on light grey, gold accents, Fly Better editorial calm. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Everlane Pure white canvas, Maison Neue Book, near-black ink — radical-transparency DTC minimalism. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. fal Pure white canvas, focal display at 120px, and near-black #252527 CTAs — generative-AI inference at editorial scale. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Fortnite Battle-royale design at maximum saturation — neon yellow + electric blue on near-black, Burbank Big condensed display, season-driven brand kaleidoscope. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. GitLab Light DevOps-platform marketing — GitLab Sans, near-black ink, oversized 96px headlines, tanuki-orange accent. Gitpod Editorial dev-tool calm — light canvas, near-black navy text, ABC Diatype sans + Martina Plantijn serif, 8px radius. Glean White enterprise canvas, near-black indigo headlines, and one electric Glif Near-black Manrope on near-white, anchored by one confident green CTA — a playful creative-agent canvas. Glossier Post-pink austerity — white canvas, single-family Apercu, 0px radius rectangles. The brand that invented millennial-pink chrome in 2014 has retired pink to a footer wash and a single badge color. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Graphite Near-black developer canvas — Matter type, near-white ink, one clean blue, 8px CTAs. Graza Squeeze-bottle olive-oil DTC — quirky GT Alpina Typewriter on peachy-cream, olive type, chartreuse-lime CTAs at 32px. Groq Warm off-white canvas, light-weight Space Grotesk, and a single hot `#f43e01` orange — speed-obsessed AI inference. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. Gumroad Hot pink `#ff90e8` on cream, ABC Favorit at 96px, hard black borders and offset shadows — neo-brutalist creator commerce. Gymshark Pure white canvas, black ink, Montserrat bold display over Roboto body — every CTA a fully-rounded 56px pill. Harvey Counsel-grade dark — warm near-black canvas, custom serif display, ivory CTA, sharp 4px monochrome. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. HEY Warm-white canvas, deep purple-ink, and a crayon-box of saturated pastels — opinionated email dressed as a friendly poster. HeyGen Clean white canvas, ABC Solar Display headlines, and an electric-cyan #00c3ff CTA with black text — consumer-AI video, friendly and bright. Hilton Hilton Blue on white — confident-contemporary hospitality with Söhne-adjacent sans, blue-on-white photography-led layouts. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. HubSpot Warm coral-orange (#FF7A59) on a near-white canvas, a humanist sans set generous and round, and a brand voice that turned inbound marketing into a methodology. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. Hume AI Warm cream canvas, custom Fellix type, and near-black pill CTAs — voice-AI research presented with humanist calm rather than tech coldness. Hyperliquid Near-black IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. IKEA Yellow `#ffdb00` on blue `#0058a3`, Noto IKEA sans, Swedish-democratic-design retail at planetary scale. Inngest Durable workflows on a near-black canvas — Whyte display, muted gold CTAs, sharp 0px edges. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Intercom Cream canvas, near-black Saans display, and electric-cobalt JetBlue JetBlue Blue on white — friendly aviation with a custom rounded sans, Mint cabin orange accent, lower-case microcopy. Jupiter Jupiter lime on near-black — Solana DeFi aggregator with Inter, a cat-in-space mascot, and playful pill-CTA energy. Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Klarna Klarna PINK `#ffa8cd` on white, near-black navy `#0b051d` ink, Klarna Title at billboard scale. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lambda Near-black Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Ledger White canvas, Inter at rest, and one unmistakable Ledger Orange on full-pill CTAs — security made calm. Lego Lego Yellow + Red on white — primary-color toy theatre, custom Lego Sans, brick-as-hero photography. Lemon Squeezy A dark hero with white Circular display, signature lemon-yellow Leonardo.Ai A pure-black cinematic canvas where ufficioDisplay headlines and white full-pill CTAs frame generative imagery — a film studio's title card, Canva-owned. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. Liquid Death Black canvas, condensed all-caps Acumin Pro, stark black-and-white — heavy-metal brutalism for canned water. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Loom White canvas, Charlie Display sans, and a confident Atlassian blue pill — async video that feels like a calm, friendly workspace. LottieFiles White-canvas animation studio — DM Sans display at 96px, Inter body, near-black text, one signature teal #019d91. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Lowe's Signature navy blue on white canvas — residential-DIY warmth rendered as big-box retail. lululemon Quiet-luxury athleisure — Saans variable on bone-off-white, off-black ink (`#140f0f`, not pure black), pill CTAs on square product cards, mixed-case sentence-cased headlines tracked −4px. The athletic brand that murmurs. Luma AI A cinematic black screening room that opens into a white studio — Graphik set tight, every CTA a full white pill. Magic Frontier-research minimalism — white canvas, Aeonik display, Suisse Intl body, near-black ink, one radix-blue accent. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Marriott Luxury-hospitality restraint — Caudex serif for editorial moments, off-white canvas, gold-bronze CTA, photographed-resort hero. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mejuri Monochrome luxury — white canvas, near-black ink, Syndicat Grotesk small caps and a Simon Mono accent. The jewelry photography does all the color work. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. MetaMask Foxy Orange on white — Ethereum wallet design with custom MM Sans, 8-bit fox mascot, friendly-utility voice. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Monzo Hot Coral `#ff4f40` on bright white, MonzoSans humanist geometry, and a transparent challenger-bank warmth. Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. MyFitnessPal Fitness-tracking utility — MFP Blue on white, Inter sans, dense calorie-and-macro grids, conversion-first navigation. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Netlify White canvas, dark hero, Figtree-heavy 800 display — electric-teal pill CTAs, indigo links. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Nintendo Joyful red on paper-white — Nintendo's site is the toy-aisle of the web, illustration-rich and refusal-of-darkness intentional. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nubank Roxo #8d0de3 as the whole brand — white nuSansDisplay on dark purple, 999px pill CTAs, anti-bank warmth. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Obsidian Near-black canvas, near-white text, a single electric-purple CTA and a crystal mark — a local-first knowledge base that looks like the editor it ships. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. On Swiss-engineered monochrome — true-black ink on white, custom On sans, bold 700 heads and 40px full-pill CTAs. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Our Place Warm-heritage cookware DTC — Cheltenham serif at light 300 on a cream canvas, terracotta SHOP NOW CTAs, Plaid body. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paddle Merchant-of-record calm — condensed serif headlines on a near-black canvas with warm cream and sand CTAs. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. Patagonia Outdoor-cooperative editorial — Futura sans on cream, ranger-station palette, photography-led story-first marketing. Patreon Patreon Coral on white — creator-economy patronage with Söhne sans, photographer-led marketing, mid-2024 brand refresh language. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Penpot Open-source design-and-code platform — dark hero, Work Sans display, mint-green action surface on a white canvas. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Phantom Phantom Purple on near-black — crypto wallet design that respects the user's intelligence with editorial restraint. Picoko Warm-white canvas, weight-900 Outfit, and one blazing pink — product photography reimagined in seconds. Pika A cream-canvas AI video studio in custom Telka type, with peach and black pill CTAs. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Pinterest Masonry feed as product, restrained chrome around it — white canvas, near-black text, Pinterest red reserved for action. Pitch Enormous Mark Pro headlines on a black hero, then a clean white workspace — violet Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. PlayStation Sony's Cinema-Black canvas with PS Blue and a custom SST sans — gaming-as-cinema, premium hardware in editorial restraint. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. Prisma White-paper canvas, navy ink, a single confident teal — the type-safe data layer dressed as documentation. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Quizlet Study-buddy design — Quizlet purple-blue on white, custom Hurmes Geometric, flashcard-as-hero pattern. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Rainbow White canvas, SF Pro Rounded Black at 96px, and a pink-orange-blue-purple rainbow — the friendliest Ethereum wallet onchain. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Rare Beauty Soft lavender on cream — Selena Gomez's beauty brand with mental-health-aware editorial restraint and serif-led product cards. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Recraft A jet-black studio where ABC Gravity Condensed slams the headline at weight 900 and a single electric-lime CTA does all the shouting. Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Revolut Dark Aeonik Pro hero, white Inter content, near-black `#191c1f` ink, fully-pill CTAs and gradient-accented fintech sleekness. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Ritual Visible-supply-chain wellness — white lab canvas, Ritual Navy #142b6f everywhere, CircularXX, 25px rounded CTAs, warm yellow as the one accent. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Robinhood Chartreuse `#CCFF00` lime on a black `#000` canvas, Martina Plantijn serif headlines paired with Capsule Sans Text — financial-editorial register, not tech-app sans. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Scale AI White canvas, Aeonik at a colossal 116px, black 8px CTAs, and a signature deep-to-light purple gradient (#5933b2 → Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Shortwave A dark AI-email canvas with Poppins display weight and one electric blue — Inbox rebuilt by the people who built it. Sierra Calm enterprise-AI — light canvas, deep-green hero, GT America, full-pill CTAs. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. SKIMS Nude-neutral minimal luxury — cream canvas, dark photographic hero, warm near-black #2d2a26, sharp 0px. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. Snowflake Deeper cyan Solana Solana Gradient + Diatype on near-black — Layer 1 chain marketing as cinematic experiment, magenta-purple-cyan brand prism. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. Sourcegraph Near-black code-intelligence canvas — PolySans display, coral-red accent, big quiet headlines. Southwest Airlines Heart-warm low-cost airline — Southwest Sans on light grey, yellow CTA voltage with navy ink, sharp 2px corners. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spline Pure-black 3D-design canvas with electric-blue CTAs and a playful multi-color accent set — the browser becomes the viewport. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Stability AI A near-black studio floor where Archivo headlines run light and a single lavender pill carries the only colour. StackBlitz Electric blue `#1574ef` on a graphite `#1c1f25` canvas — the in-browser IDE that built Bolt. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Storybook Open-source frontend workshop — white canvas, Nunito Sans, dark hero band, and the signature coral-pink brand mark. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Synthesia A white enterprise canvas where Basier Square headlines run near-black navy and a single indigo-blue pill carries every action. T-Mobile T-Mobile magenta (#E20074) dominates a near-white canvas — Un-carrier loudness in TeleNeo display weight. Tailscale Warm-light approachable-technical — off-white canvas, near-black Inter, brick-red accent. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Temporal Near-black engineering canvas, Aeonik at hairline-light 300, signature indigo CTA — durable-execution gravity for distributed-systems people. Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The Home Depot Signature orange on white, Helvetica bold — hardware-aisle signage as a web storefront. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. Tinybird Near-black developer canvas lit by one bright mint-green — managed ClickHouse with sharp, zero-radius CTAs. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Todoist Warm-white canvas, Graphik sans, signature Todoist-red CTA — a task manager that feels calm, friendly, and quietly productive. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Trigger.dev Background jobs in the dark — Satoshi on near-black, one electric lime for action. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Udio A pitch-black stage with near-white Innovator display type and a single magenta-pink spotlight — a recording console reimagined as a creative canvas. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. Uniswap Uniswap Pink on white — DEX design with Basel sans, unicorn-mark whimsy, and rounded-card softness in a usually-brutalist DeFi space. Upstash Serverless data, daylight calm — a pale-grey canvas, deep green-black type, and one electric Upstash green. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Valorant Tactical-shooter design language — Tungsten condensed all-caps, signal-red CTAs, and an off-white text the brand calls "ECE8E1". Vapi Near-black developer canvas lit by a signature lime and a playful multi-color set — Avantt display at 80px over Season Sans body, cream text, r12 CTAs. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Visa Bright-blue + golden-yellow payment-rail confidence — saturated `#1434CB` primary, ceremonial `#FCC015` yellow on hero pill CTAs, pill geometry throughout, custom visa-font-latin in light/regular weights. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Vuori Coastal-California performance calm — Aktiv Grotesk on pure white, warm near-black `#333333` ink, restrained small type (28px h1), photography-led, sharp 0px corners. Premium-athletic that never raises its voice. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warby Parker Friendly-premium DTC eyewear — white canvas, bright blue + deep navy, fully pill CTAs. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Wayfair Near-white canvas, ink-black type, photographic product cards — editorial-light home retail at marketplace scale. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. Wikipedia System-default information design — Linux Libertine serif headings, Vector skin, deliberate non-branding for the encyclopedia of record. Windsurf Cream `#f6eede` canvas, dark heroes, Tomato Grotesk at light 300, sharp `#34e8bb` mint DOWNLOAD. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Wispr Flow Pale lemon-cream paper, EB Garamond at 120px, and a lavender download pill — voice dictation that dresses like a literary journal. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. xAI White canvas, Universal Sans, a stark near-black pill, and warm-grey terminal panels — frontier minimalism. Xbox Xbox Green on near-black, Microsoft's Segoe UI Display dialed to gamer-coded confidence — bold, energetic, Game Pass-first. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zed Warm paper-light canvas, IBM Plex Serif headlines at light weight, one electric-blue download button — a code editor's site that reads like a typesetter's page. Zoom Zoom Blue `#0B5CFF` on white — geometric sans wordmark, Workplace-era AI Companion friendly-corporate register. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
try on →
theme
mobile · 390 × 844
Tokens webdesignhot/0.1
- bg
#f1f0ee - bg-soft
#e9e8e5 - bg-elev
#f7f6f4 - bg-dark
#161616 - bg-dark-2
#222222 - surface
#ffffff - surface-2
#e9e8e5 - surface-dark
#222222 - text AAA · 15.9
#161616 - text-strong
#000000 - text-muted
#3e3e3e - text-soft
#6b6b6b - text-faint — · 2.5
#9a9a9a - text-on-dark
#ffffff - text-on-dark-muted
#b8b8b8 - text-on-brand
#ffffff - brand AAA · 15.9
#161616 - brand-hover
#3e3e3e - brand-active
#000000 - brand-soft
rgba(22,22,22,0.06) - on-brand
#ffffff - border — · 1.3
rgba(22,22,22,0.12) - border-strong — · 1.7
rgba(22,22,22,0.24) - border-soft
rgba(22,22,22,0.06) - border-dark
rgba(255,255,255,0.14) - success
#1f7a4d - success-bg
#e3f0e9 - warning
#8a6d1f - warning-bg
#f2ecd9 - danger
#9a2a2a - danger-bg
#f2e0e0 - info
#161616 - info-bg
rgba(22,22,22,0.06)
Ship faster than ever.
display-hero "Relative Faux" 88px w400 -0.02em
Ship faster than ever.
display-lg "Relative Faux" 64px w400 -0.018em
Ship faster than ever.
h1 "Relative Faux" 56px w400 -0.016em
Built for teams that ship.
h2 "Relative" 40px w500 -0.012em
A complete kit
h3 "Relative" 28px w500 -0.008em
The quick brown fox jumps over the lazy dog.
h4 "Relative" 22px w500 -0.004em
The quick brown fox jumps over the lazy dog.
h5 "Relative" 18px w600 0
The quick brown fox jumps over the lazy dog.
body-lg "Relative" 18px w400 0
The quick brown fox jumps over the lazy dog.
body "Relative" 16px w400 0
The quick brown fox jumps over the lazy dog.
body-sm "Relative" 14px w400 0
OUR DESIGN SYSTEM
label "Relative" 14px w500 0
npx @webdesignhot/design-md add stripe
code ui-monospace 14px w400 0
OUR DESIGN SYSTEM
caption "Relative" 13px w500 0
The quick brown fox jumps over the lazy dog.
eyebrow "Relative" 13px w500 0.04em
- step-0 0px
- step-1 4px
- step-2 8px
- step-3 12px
- step-4 16px
- step-5 24px
- step-6 32px
- step-7 48px
- step-8 64px
- step-9 80px
- step-10 96px
- step-11 128px
- micro
2px - sm
4px - md
8px - lg
12px - xl
16px - pill
9999px
Text link →
Card preview
A complete kit — everything your product needs.
Hero, pricing, FAQ, dashboard, docs — every layout your product needs.
New
Stable
v1.0
Design roles 8/8 mapped · webdesignhot/0.1
Maps the 8 canonical role names to this entry's actual tokens. Use these to plug the design into role-aware tools — shadcn/ui themes, role-aware Tailwind plugins, atelier-lint — without hard-coding token names.
- background → bg
- foreground → text
- primary → brand
- primary-foreground → on-brand
- accent → text-soft
- muted → text-muted
- border → border
- ring → brand
Export
4 formats · paste-ready
Tailwind
theme.extend block for tailwind.config.js
CSS variables
:root { --bg, --text, --brand, … } you can paste anywhere
DTCG JSON
W3C Design Tokens Community Group format
Figma Variables
Importable into Figma → Variables → Import
---
name: Relume
tagline: Monochrome editorial — warm off-white, near-black, and oversized regular-weight display for an AI website builder.
updated_at: 2026-05-29T21:44:54.486Z
published_at: 2026-05-29T21:44:54.486Z
author: webdesignhot
source_url: https://www.relume.io
spec: webdesignhot/0.1
quality: curated
featured: false
categories: [design-tools, dev-tools]
tags: [light, sans, monochrome, editorial, minimal]
preview_swatch: ['#f1f0ee', '#161616', '#3e3e3e']
related: [webflow, framer, figma]
description: 'Relume''s site sits on a warm off-white `#f1f0ee` canvas with near-black `#161616` doing every chromatic job at once — text, brand, and CTA fill. The signature move is oversized display type set in the bespoke "Relative Faux" grotesk at 88px / regular 400 weight, with "Relative" carrying body. No accent colour, no gradient: the whole system is off-white-plus-black monochrome editorial, with a single 8px radius on the black "Start for free" button. It reads like a design-system manual that happens to sell an AI website builder.'
# Canonical 8-role aliases (bg / text / brand / border / accent / muted / surface / danger).
# Maps role names to this entry's actual token names so role-aware
# downstream tools resolve `theme.background` → entry's `bg`, etc.
# Auto-generated by scripts/add-aliases.mjs — do not edit manually;
# regenerate after changing color token names.
aliases:
background: bg
foreground: text
primary: brand
primary-foreground: on-brand
accent: text-soft
muted: text-muted
border: border
ring: brand
colors:
# Primary
bg: '#f1f0ee' # warm off-white marketing canvas
bg-soft: '#e9e8e5' # slightly deeper off-white stripe
bg-elev: '#f7f6f4' # lifted near-white panel
bg-dark: '#161616' # near-black inverted band / footer
bg-dark-2: '#222222' # softer dark (code block, secondary inversion)
surface: '#ffffff' # pure-white card on off-white canvas
surface-2: '#e9e8e5' # second-level neutral panel
surface-dark: '#222222' # dark-band card
# Text
text: '#161616' # body + headlines, warm near-black
text-strong: '#000000' # rare maximal-contrast emphasis
text-muted: '#3e3e3e' # captions, secondary copy
text-soft: '#6b6b6b' # tertiary / meta
text-faint: '#9a9a9a' # disabled / placeholder ink
text-on-dark: '#ffffff' # white on near-black band
text-on-dark-muted: '#b8b8b8' # muted on dark
text-on-brand: '#ffffff' # white on black CTA
# Brand (monochrome — black IS the brand)
brand: '#161616' # near-black — CTA fill, the whole brand surface
brand-hover: '#3e3e3e' # CTA hover (matches live --hoverBackground)
brand-active: '#000000' # pressed
brand-soft: 'rgba(22,22,22,0.06)' # faintest near-black wash for tints
on-brand: '#ffffff' # white label on the black button
# Neutrals / borders
border: 'rgba(22,22,22,0.12)' # hairline — near-black at low alpha
border-strong: 'rgba(22,22,22,0.24)' # emphasis hairline
border-soft: 'rgba(22,22,22,0.06)' # softest divider
border-dark: 'rgba(255,255,255,0.14)' # hairline on dark band
# Semantic (kept neutral-leaning to protect monochrome identity)
success: '#1f7a4d'
success-bg: '#e3f0e9'
warning: '#8a6d1f'
warning-bg: '#f2ecd9'
danger: '#9a2a2a'
danger-bg: '#f2e0e0'
info: '#161616'
info-bg: 'rgba(22,22,22,0.06)'
typography:
display:
family: '"Relative Faux", "Relative", system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif'
weights: [400, 500, 600]
body:
family: '"Relative", system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif'
weights: [400, 500, 600]
mono:
family: 'ui-monospace, SFMono-Regular, "SF Mono", Menlo, Consolas, monospace'
weights: [400, 500]
scale:
display-hero: { size: 88, weight: 400, lineHeight: 1.0, tracking: '-0.02em', family: display }
display-lg: { size: 64, weight: 400, lineHeight: 1.05, tracking: '-0.018em', family: display }
h1: { size: 56, weight: 400, lineHeight: 1.08, tracking: '-0.016em', family: display }
h2: { size: 40, weight: 500, lineHeight: 1.15, tracking: '-0.012em', family: body }
h3: { size: 28, weight: 500, lineHeight: 1.25, tracking: '-0.008em', family: body }
h4: { size: 22, weight: 500, lineHeight: 1.3, tracking: '-0.004em', family: body }
h5: { size: 18, weight: 600, lineHeight: 1.4, tracking: '0', family: body }
body-lg: { size: 18, weight: 400, lineHeight: 1.55, tracking: '0', family: body }
body: { size: 16, weight: 400, lineHeight: 1.55, tracking: '0', family: body }
body-sm: { size: 14, weight: 400, lineHeight: 1.5, tracking: '0', family: body }
label: { size: 14, weight: 500, lineHeight: 1.4, tracking: '0', family: body }
caption: { size: 13, weight: 500, lineHeight: 1.4, tracking: '0', family: body }
eyebrow: { size: 13, weight: 500, lineHeight: 1.4, tracking: '0.04em', family: body }
code: { size: 14, weight: 400, lineHeight: 1.6, tracking: '0', family: mono }
radius:
micro: 2
sm: 4
md: 8
lg: 12
xl: 16
pill: 9999
spacing:
base: 4
scale: [0, 4, 8, 12, 16, 24, 32, 48, 64, 80, 96, 128]
layout:
page-width: 1280
prose-width: 720
header-height: 72
hero-y: 140
section-y: 120
gutter: 32
components:
button-primary:
bg: '#161616'
text: '#ffffff'
radius: 8
paddingX: 20
paddingY: 12
font: 'Relative 500 / 15px'
hover: 'bg #3e3e3e'
button-secondary:
bg: 'transparent'
text: '#161616'
border: '1px solid rgba(22,22,22,0.24)'
radius: 8
paddingX: 20
paddingY: 12
hover: 'bg rgba(22,22,22,0.06)'
button-ghost:
bg: 'transparent'
text: '#161616'
radius: 8
paddingX: 16
paddingY: 10
hover: 'bg rgba(22,22,22,0.06)'
button-inverted:
bg: '#ffffff'
text: '#161616'
radius: 8
paddingX: 20
paddingY: 12
use: 'primary action on the dark #161616 band'
card-default:
bg: '#ffffff'
radius: 12
padding: 24
border: '1px solid rgba(22,22,22,0.12)'
shadow: 'none'
card-dark:
bg: '#222222'
text: '#ffffff'
radius: 12
padding: 24
border: '1px solid rgba(255,255,255,0.14)'
shadow: 'none'
input-text:
bg: '#ffffff'
border: '1px solid rgba(22,22,22,0.24)'
radius: 8
paddingX: 12
paddingY: 10
focus: 'border #161616 + ring 2px rgba(22,22,22,0.2)'
placeholder: 'rgba(22,22,22,0.4)'
badge:
bg: 'rgba(22,22,22,0.06)'
text: '#161616'
radius: 9999
paddingX: 10
paddingY: 4
font: 'Relative 500 / 12px'
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
ease-soft: 'cubic-bezier(0.45, 0, 0.55, 1)'
duration-fast: 150
duration-standard: 240
duration-slow: 320
reduced-motion: 'respects prefers-reduced-motion: reduce — scroll reveals collapse to opacity-only, hover lifts disabled, marquee/auto-scroll halted'
breakpoints:
mobile: 640
tablet: 1024
desktop: 1280
wide: 1536
shadows:
none: 'none'
ambient: '0 1px 2px rgba(22,22,22,0.05)'
standard: '0 4px 16px rgba(22,22,22,0.08)'
elevated: '0 12px 32px rgba(22,22,22,0.12)'
ring: '0 0 0 2px rgba(22,22,22,0.4)'
ring-dark: '0 0 0 2px rgba(255,255,255,0.6)'
accessibility:
contrast-text-on-bg: 16.0 # AAA — #161616 on #f1f0ee
contrast-muted-on-bg: 9.6 # AAA — #3e3e3e on #f1f0ee
contrast-soft-on-bg: 5.2 # AA — #6b6b6b on #f1f0ee
contrast-on-brand: 16.4 # AAA — #ffffff on #161616
contrast-text-on-dark: 16.4 # AAA — #ffffff on #161616
focus-ring: '2px solid #161616 with 2px offset (white on dark band)'
reduced-motion-honored: true
keyboard-nav: 'visible focus on every interactive; tab order matches DOM source'
dark-mode: inverted-bands # off-white canvas with #161616 inverted sections rather than a global toggle
---
## 1. Visual Theme & Atmosphere
Relume's site opens on a warm off-white `#f1f0ee` canvas — not pure white, not cool grey, but a paper-stock cream with a faint warmth that reads as printed broadsheet rather than software UI. Against it, a single warm near-black `#161616` does every chromatic job in the system at once: it sets all the body copy, all the headlines, the hairlines, and the fill of the one button that matters — the black "Start for free" CTA with white label. There is no accent colour. There is no gradient. The entire identity is the off-white-and-black pair, and the discipline of refusing a third hue is the whole point.
The signature gesture is **oversized regular-weight display type**. The hero headline is set in the bespoke "Relative Faux" grotesk at 88px — but at weight 400, not the 700 most marketing sites reach for. That regular-weight giant type is the editorial tell: it reads like a magazine masthead or a design-school thesis cover, confident enough that it does not need to shout in bold. Body type is "Relative" at a calm 16px / 1.55, and section headings (h2) drop to "Relative" at 40px / 500 — slightly heavier, but still restrained. The two-family system is one superfamily: Relative Faux for display, Relative for everything else.
The voice is **design-system-manual-as-product-page**. Relume sells an AI website builder and a component library for Webflow and Figma, so its own marketing has to demonstrate taste before it claims to generate it. The layout is gridded, the vertical rhythm is generous, and the only ornament is the type itself. Where Webflow lets a single indigo-violet gradient in and Framer plays a loud chromatic quartet, Relume goes further toward Vercel's restraint — but warmer, on cream rather than white, and with no chromatic accent at all. The closest reference is a printed type-specimen booklet.
The atmosphere is **warm-editorial-minimal**. The cream canvas softens what would otherwise be a stark black-on-white system; the warmth keeps it human rather than clinical. Inverted `#161616` bands appear for footers, dark feature reveals, and code-adjacent contexts (the live `--code-block-background` is `#222`), flipping the same monochrome pair so white type sits on near-black. The off-white-plus-black partnership is the system; everything else is layout, scale, and the regular-weight grotesk.
**Key Characteristics**
- Warm off-white `#f1f0ee` canvas — paper-cream, never pure white, never cool
- Near-black `#161616` does text, brand, hairlines, and CTA fill all at once
- Oversized **regular-weight** display: Relative Faux 88px / 400 — the editorial tell
- Relative Faux (display) + Relative (body) — a single grotesk superfamily
- Zero accent colour, zero gradient — monochrome is the identity, by refusal
- One black "Start for free" CTA at 8px radius with white label
- Inverted `#161616` bands for footer and dark feature reveals
- Hairlines are near-black at low alpha (`rgba(22,22,22,0.12)`), never grey-blue
- No shadows on cards — depth is hairline + tonal, not elevation
- Reads like a printed type-specimen booklet, not a SaaS landing page
## 2. Color Palette & Roles
### Primary / Canvas
- **bg** (`#f1f0ee`): the warm off-white marketing canvas — the brand's base note
- **bg-soft** (`#e9e8e5`): a slightly deeper off-white for alternating stripes
- **bg-elev** (`#f7f6f4`): a lifted near-white panel for subtle separation
- **bg-dark** (`#161616`): near-black inverted band — footer and dark feature reveals
- **bg-dark-2** (`#222222`): softer dark for code blocks and secondary inversions (live `--code-block-background`)
- **surface** (`#ffffff`): pure white cards, which read crisp against the cream canvas
- **surface-2** (`#e9e8e5`): second-level neutral panel
### Text
- **text** (`#161616`): body and headlines — warm near-black, the workhorse ink
- **text-strong** (`#000000`): rare maximal-contrast emphasis
- **text-muted** (`#3e3e3e`): captions and secondary copy (matches live hover tone)
- **text-soft** (`#6b6b6b`): tertiary and meta labels
- **text-faint** (`#9a9a9a`): disabled and placeholder ink
- **text-on-dark** (`#ffffff`): white on the `#161616` inverted band
- **text-on-brand** (`#ffffff`): white label on the black CTA
### Brand (monochrome — black IS the brand)
- **brand** (`#161616`): near-black — the CTA fill and the entire brand surface
- **brand-hover** (`#3e3e3e`): CTA hover, exactly the live `--hoverBackground` `rgb(62,62,62)`
- **brand-active** (`#000000`): pressed
- **brand-soft** (`rgba(22,22,22,0.06)`): faintest near-black wash for badge/tint backgrounds
- **on-brand** (`#ffffff`): white label on the black button
There is no separate accent hue. Relume's "accent" is the absence of one — emphasis is created with **scale, weight, and the inverted band**, never with colour. Treat any request for a coloured accent as off-brand.
### Interactive
- **link**: `#161616` — same as text, distinguished by underline rather than colour
- **link-hover**: `#3e3e3e` with underline-grow
- **link-on-dark**: `#ffffff` with 1px underline
- **selected**: `rgba(22,22,22,0.06)` — soft near-black tint
- **disabled**: `#9a9a9a` text on `rgba(22,22,22,0.04)` bg
### Neutral Scale
- **text** `#161616` — body
- **text-muted** `#3e3e3e` — captions and meta
- **text-soft** `#6b6b6b` — tertiary
- **text-faint** `#9a9a9a` — disabled
- **border** `rgba(22,22,22,0.12)` — hairline, near-black at low alpha
- **border-strong** `rgba(22,22,22,0.24)` — emphasis hairline
- **border-soft** `rgba(22,22,22,0.06)` — softest divider
### Surface & Borders (Dark Band)
- **surface-dark** `#222222` — dark-band card
- **border-dark** `rgba(255,255,255,0.14)` — hairline on the inverted band
- **text-on-dark** `#ffffff` — white on near-black
- **text-on-dark-muted** `#b8b8b8` — muted white on near-black
### Shadow Colours
Relume's depth is **near-shadowless**. Cards sit on hairlines, not elevation. Where a faint lift is used, the shadow is warm near-black at very low alpha (`rgba(22,22,22,0.08)`) — never cool, never blue-tinted. The default card has *no* shadow at all.
### Semantic
Semantics are kept **neutral-leaning** to protect the monochrome identity — desaturated, dark-toned, used only in product UI (forms, validation), never in marketing.
- **success** `#1f7a4d` on `#e3f0e9`
- **warning** `#8a6d1f` on `#f2ecd9`
- **danger** `#9a2a2a` on `#f2e0e0`
- **info** `#161616` on `rgba(22,22,22,0.06)` — reuses the near-black
## 3. Typography Rules
### Font Family
- **Display**: Relative Faux — bespoke grotesk used for oversized headlines; its defining trait is that it is set at **regular 400 weight even at giant sizes**
- **Body**: Relative — the matching text-weight grotesk; handles all body, label, caption, and most section headings
- **Mono**: system monospace (ui-monospace / SF Mono / Menlo) — code blocks and the `#222` code surface only
- The two faces are one superfamily — Relative Faux is the display cut of Relative, so the pairing is seamless rather than contrasting
### Hierarchy
| Role | Font | Size | Weight | Line H | Tracking | Notes |
|---|---|---|---|---|---|---|
| display-hero | Relative Faux | 88 | 400 | 1.0 | -0.02em | Above-fold hero — the signature regular-weight giant |
| display-lg | Relative Faux | 64 | 400 | 1.05 | -0.018em | Section opener |
| h1 | Relative Faux | 56 | 400 | 1.08 | -0.016em | Page title |
| h2 | Relative | 40 | 500 | 1.15 | -0.012em | Feature header (live h2 = Relative 40/500) |
| h3 | Relative | 28 | 500 | 1.25 | -0.008em | Card title |
| h4 | Relative | 22 | 500 | 1.3 | -0.004em | Inline title |
| h5 | Relative | 18 | 600 | 1.4 | 0 | Component label |
| body-lg | Relative | 18 | 400 | 1.55 | 0 | Hero subhead |
| body | Relative | 16 | 400 | 1.55 | 0 | Default paragraph (live body = Relative 16/400) |
| body-sm | Relative | 14 | 400 | 1.5 | 0 | Captions |
| label | Relative | 14 | 500 | 1.4 | 0 | Form and button labels |
| caption | Relative | 13 | 500 | 1.4 | 0 | Meta below cards |
| eyebrow | Relative | 13 | 500 | 1.4 | 0.04em | Section taglines |
| code | mono | 14 | 400 | 1.6 | 0 | Inline code, code blocks |
| code-micro | mono | 12 | 500 | 1.5 | 0 | Version strings |
### Principles
- **Display stays at weight 400, even at 88px** — the regular-weight giant is the brand's whole typographic signature; reaching for 700 erases it
- **Relative Faux only for display ≥48px** — below that, switch to Relative; the display cut's character lives at scale
- **Headings (h2+) use Relative 500, not Relative Faux** — section headers are the heavier text face, not the lighter display face
- **Tracking is moderate-negative** — `-0.02em` at hero, easing toward 0 by body
- **No serif, no second family** — the superfamily carries everything; contrast comes from scale, not from face-switching
- **Body at 16px / 1.55** — calm, readable, never inflated for cinematic effect
- **Emphasis is scale, not colour** — there is no coloured accent to lean on, so size and weight do all the hierarchy work
- **Eyebrows tracked +0.04em** — the only positive-tracking move, used for small section labels
## 4. Component Stylings
### Buttons
**Primary CTA** — the black rectangle (live: "Start for free")
- bg `#161616`, text `#ffffff`, radius `8px`
- padding `12px 20px`, Relative 500 15px
- hover: bg `#3e3e3e` (live `--hoverBackground`), 240ms ease-standard
- focus: ring `2px solid #161616` + 2px offset
- use: every primary action — "Start for free", "Get started", "Sign up"
**Secondary Button**
- bg transparent, text `#161616`, border `1px solid rgba(22,22,22,0.24)`, radius `8px`
- padding `12px 20px`, Relative 500 15px
- hover: bg `rgba(22,22,22,0.06)`
- use: secondary action — "Book a demo", "See pricing"
**Ghost Button**
- bg transparent, text `#161616`, radius `8px`, no border
- padding `10px 16px`
- hover: bg `rgba(22,22,22,0.06)`
- use: tertiary / inline actions
**Inverted Button** (on the dark `#161616` band)
- bg `#ffffff`, text `#161616`, radius `8px`
- padding `12px 20px`
- hover: bg `#e9e8e5`
- use: primary action sitting on the near-black band — the monochrome pair simply flips
### Cards
**Card Default**
- bg `#ffffff`, radius `12px`, padding `24px`
- border `1px solid rgba(22,22,22,0.12)`, **no shadow** (depth is the hairline)
- hover: border `rgba(22,22,22,0.24)` — colour deepens, no lift
**Card Dark** (on the inverted band)
- bg `#222222`, text `#ffffff`, radius `12px`, padding `24px`
- border `1px solid rgba(255,255,255,0.14)`, no shadow
- hover: bg `#2a2a2a` — tonal, not elevation
**Card Feature** (component-library preview tile)
- bg `#ffffff`, radius `12px`, padding `0` (image bleeds to edge)
- 1px hairline frame, label row in Relative 14 `#3e3e3e` below
### Badges & Tags
**Badge Default**
- bg `rgba(22,22,22,0.06)`, text `#161616`, radius `9999px`
- padding `4px 10px`, Relative 500 12px
**Badge Inverted** (on dark band)
- bg `rgba(255,255,255,0.1)`, text `#ffffff`, radius `9999px`
- padding `4px 10px`, Relative 500 12px
**Tag Eyebrow**
- bg transparent, text `#3e3e3e`, radius `0`
- Relative 13px / 0.04em, used as small section labels
### Inputs & Forms
**Text Input**
- bg `#ffffff`, border `1px solid rgba(22,22,22,0.24)`, radius `8px`
- padding `10px 12px`, Relative 400 16px
- focus: border `#161616` + ring `2px rgba(22,22,22,0.2)`
- placeholder: `rgba(22,22,22,0.4)` (live `--placeholderColor` is `color-mix` of `#161616` at 60% transparent)
**Search Input**
- bg `#ffffff`, border `1px solid rgba(22,22,22,0.12)`, radius `8px`
- inline magnifier left, padding `10px 12px 10px 36px`
### Navigation
**Top Nav**
- bg `#f1f0ee` (transparent over hero, solidifies on scroll), height `72px`, gutters `32px`
- Relume wordmark left, link nav center (Product / Library / Pricing / Resources), CTAs right (black "Start for free" primary + ghost "Log in")
- hairline `rgba(22,22,22,0.12)` bottom on scroll
- mobile: hamburger right-aligned, full-height drawer
**Footer**
- bg `#161616`, padding `96px 32px`
- multi-column white link grid in Relative 14, muted `#b8b8b8` headers
- Relume wordmark + © at bottom — the inverted band closes the page
### Tabs / Tooltips / Toasts
**Tab Group**
- underline-style: 2px `#161616` on active, hairline `rgba(22,22,22,0.12)` on rest
- text `#161616` active, `#6b6b6b` rest
**Tooltip**
- bg `#161616`, text `#ffffff`, radius `8px`, padding `8px 12px`, Relative 500 12px
**Toast**
- bg `#ffffff`, border `1px solid rgba(22,22,22,0.12)`, radius `12px`, shadow standard
- 16px Relative 500 message, 14px muted body
## 5. Layout Principles
### Spacing System
- **base** `4px`, scale `[0, 4, 8, 12, 16, 24, 32, 48, 64, 80, 96, 128]`
- Density philosophy: **calm-editorial**. Section vertical rhythm holds at 120px — spacious enough to read as a type-specimen booklet, tighter than Framer's cinematic 160.
### Grid & Container
- **page-width** `1280px` with 32px gutters
- 12-column grid; component-library showcases use a denser tile grid
- Hero zones bleed full-width but reset to 1280 for content
- **prose-width** `720px` — for blog, docs, and changelog
### Whitespace Philosophy
Relume's whitespace is **the frame around the type**. The oversized regular-weight display needs air to breathe, so headlines get generous margins above and below. Cards carry 24px internal padding. With no colour to carry attention, whitespace and scale do the visual work — the cream canvas is allowed to dominate.
### Section Cadence
The page alternates the same monochrome pair:
1. Off-white `#f1f0ee` hero with 88px regular-weight headline + black CTA
2. Off-white feature row with hairline-bordered white cards
3. Off-white component-library grid (the product-as-protagonist tiles)
4. Inverted `#161616` dark feature reveal with white type
5. Off-white pricing / testimonial wall
6. Inverted `#161616` footer
The off-white / near-black alternation is the rhythm — never a third tone, never a coloured band.
## 6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| Micro | 2px | Inline code corners |
| Small | 4px | Small badges, chips |
| Medium | 8px | **Buttons, inputs** — Relume's default (live CTA = 8px) |
| Large | 12px | **Cards** — the signature card radius |
| XL | 16px | Featured panels, modals |
| Pill | 9999px | Avatars, tag badges |
The radius ladder is **moderate-restrained**. The black CTA's 8px corner is the one hard data point from the live probe; cards step up to 12px. Nothing in the system goes pillow-soft — the editorial register favours crisp, near-square corners over heavy rounding.
## 7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 | Flat — no shadow, no border | Display copy on canvas |
| 1 | 1px hairline `rgba(22,22,22,0.12)` | Resting card borders, dividers |
| 2 | Hairline deepens to `rgba(22,22,22,0.24)` | Card hover (no lift) |
| 3 | shadow-ambient `0 1px 2px rgba(22,22,22,0.05)` | Sticky nav on scroll |
| 4 | shadow-standard `0 4px 16px rgba(22,22,22,0.08)` | Dropdowns, toasts |
| 5 | shadow-elevated `0 12px 32px rgba(22,22,22,0.12)` | Modals, overlays |
### Shadow Philosophy
Relume's depth on the off-white canvas is **hairline-first, near-shadowless**. The default card has no shadow at all — it sits in a 1px `rgba(22,22,22,0.12)` near-black hairline, and on hover the hairline deepens rather than the card lifting. This flat, bordered treatment is the editorial discipline: depth reads as printed registration marks, not as floating UI. Shadows appear only on transient overlays (dropdowns, modals, toasts), and even then they are warm near-black at low alpha — never cool, never blue-tinted. Dark-band cards lean entirely on tonal layering (`#222` on `#161616`) with a faint white hairline.
## 8. Interaction & Motion
### Easing Curves
- **ease-standard** `cubic-bezier(0.4, 0, 0.2, 1)` — most state changes
- **ease-emphasized** `cubic-bezier(0.2, 0, 0, 1)` — modal entry, section reveal
- **ease-soft** `cubic-bezier(0.45, 0, 0.55, 1)` — symmetric breathing
### Duration Buckets
- **fast** `150ms` — button hover, link state
- **standard** `240ms` — card hover, dropdown reveal
- **slow** `320ms` — modal entry, scroll section reveal
### Per-Component Recipes
- **Primary CTA hover**: bg `#161616` → `#3e3e3e`, 150ms ease-standard (live hover tone)
- **Card hover**: hairline `rgba(22,22,22,0.12)` → `rgba(22,22,22,0.24)`, 240ms — colour deepens, no translateY
- **Link hover**: underline grow + colour `#161616` → `#3e3e3e`, 150ms
- **Dropdown reveal**: fade + 4px down, 240ms ease-emphasized
- **Section reveal on scroll**: fade-up 12px, 320ms ease-emphasized
- **Component-library marquee**: slow auto-scroll loop of preview tiles (halts under reduced-motion)
### Page Transitions
- Section reveals on scroll: fade-up 12px, 320ms slow
- Sticky nav: off-white bg + hairline fade-in on scroll past hero, 150ms
- Inverted band entry: white type fades up as the `#161616` band scrolls in
### Reduced Motion Strategy
Relume respects `prefers-reduced-motion: reduce`:
- Scroll-triggered reveals: opacity-only, no translate
- Component-library marquee / auto-scroll: halted (static grid)
- Hover lifts: disabled — colour/hairline changes only
- Sticky nav: instant background change
## 9. Accessibility & A11y
### Contrast Pairs
- text `#161616` on bg `#f1f0ee`: **16.0** — AAA all sizes
- text-muted `#3e3e3e` on bg `#f1f0ee`: **9.6** — AAA
- text-soft `#6b6b6b` on bg `#f1f0ee`: **5.2** — AA body, AAA large
- on-brand `#ffffff` on brand `#161616`: **16.4** — AAA (the black CTA)
- text-on-dark `#ffffff` on bg-dark `#161616`: **16.4** — AAA
- text-on-dark-muted `#b8b8b8` on bg-dark `#161616`: **7.6** — AAA
- text `#161616` on surface `#ffffff`: **17.4** — AAA (white cards)
The monochrome system is an accessibility win — every primary text/background pair clears AAA by a wide margin. The only care point is `text-faint` `#9a9a9a` on `#f1f0ee` (~2.6), which must stay reserved for disabled/decorative ink, never functional text.
### Focus Indicators
- 2px solid `#161616` with 2px offset on the off-white canvas
- On the dark band: 2px solid `#ffffff` with 2px offset (live `--buttonFocusColor` is `#ffffff`)
- Visible on every interactive
- Never `outline: none` without a replacement
### ARIA Patterns
- Dropdown nav: `aria-haspopup="menu"` + `aria-expanded`
- Modal dialogs: `role="dialog"` + `aria-modal="true"` + `aria-labelledby` + focus trap
- Tab group: `role="tablist"` + `aria-orientation` + `aria-controls`
- Component-library tiles: each preview as a labelled link/button, not a bare image
- Decorative dividers: `aria-hidden="true"`
### Keyboard Nav
- Tab order matches DOM source
- ENTER/SPACE activate buttons
- ARROW navigates within tab groups and menus
- ESC closes modals/dropdowns
- All interactives reachable in the tab cycle
### Screen Reader Hints
- Relume wordmark SVG: `<title>Relume</title>`
- Component-library previews: `<img alt>` describing the component shown
- Eyebrow labels are semantic spans, not headings
- Skip-to-content link at top, visible on focus
### Reduced Motion
- Honored across the site
- Marquee, parallax, scroll reveals: disabled or opacity-only
- Hover lifts: disabled
## 10. Responsive Behavior
### Breakpoints
| Tier | Min-width | Use |
|---|---|---|
| mobile | 0–639px | Single-column stack |
| tablet | 640–1023px | 2-column feature / tile grid |
| desktop | 1024–1279px | Full 12-column |
| wide | 1280px+ | Container caps at 1280, generous gutters |
### Touch Targets
Minimum 44×44px on mobile. The black CTA scales padding from `12px 20px` (desktop) to `14px 22px` (mobile) for a comfortable 48px tap area.
### Collapsing Strategy
- **Hero display**: 88px → 64px → 48px → 36px down the cascade — but always at weight 400
- **Feature / library grid**: 3-col → 2-col → 1-col
- **Top nav**: full link nav → right-aligned hamburger drawer at <1024px
- **Section vertical rhythm**: 120px → 80px → 56px
- **Inverted bands**: preserved on mobile (the monochrome pair is identity-critical)
### Image Behavior
- Component-library tiles: aspect-ratio 16:10, `object-fit: cover`, 1px hairline frame
- Wordmark and partner logos: monochrome SVG, never coloured
- Avatar images: 40×40 circular
### Container Queries
Component-library grids use container queries so preview tiles reflow by available width (4-up → 3-up → 2-up) independent of the page breakpoint.
## 11. Content & Voice
### Tone
**Designer-direct, quietly confident.** Relume speaks to designers and builders who already have taste and want speed. The copy is plain and craft-anchored — "designed & built faster with AI" rather than "revolutionize your workflow". It states what the tool does and trusts the type and the cream canvas to carry the polish. No exclamation marks, no buzzword stacking.
### Microcopy Patterns
- **Button verbs**: "Start for free", "Book a demo", "Get started", "Log in", "See pricing"
- **Empty states**: "No projects yet — start your first to begin." (Direct invitation.)
- **Errors**: "Something went wrong. Please try again." (Calm, no jargon.)
- **Success**: "Generated." / "Saved." (Past tense, terse.)
- **Loading**: "Generating your site…" (Verb in progress.)
### CTA Verb Conventions
Relume leads with **"Start for free"** as the primary CTA across hero, pricing, and footer — the exact live label, in the black button. Secondary is **"Book a demo"**. For the library: **"Browse components"**, **"Open in Figma"**, **"Open in Webflow"**. The verbs are short and concrete; the AI angle is stated once, not repeated.
### Empty States
Quiet invitations, no illustrations: "No sitemaps yet — generate your first." The design stays functional and type-forward, in keeping with the editorial restraint.
## 12. Dark Mode & Theming
Relume's marketing site ships **inverted monochrome bands** rather than a global dark-mode toggle. The page flips between the off-white `#f1f0ee` canvas and the near-black `#161616` band; the same two-colour system simply inverts, so white type sits on near-black for footers and dark feature reveals. The token swap inside any `<section data-theme="dark">`:
```yaml
colors-dark:
bg: '#161616'
bg-elev: '#222222'
surface: '#222222'
surface-2: '#2a2a2a'
text: '#ffffff'
text-muted: '#b8b8b8'
text-soft: '#8a8a8a'
brand: '#ffffff' # the CTA inverts — white button, black label
on-brand: '#161616'
border: 'rgba(255,255,255,0.14)'
border-strong: 'rgba(255,255,255,0.24)'
```
Because the system is already monochrome, inversion is trivial and lossless — there is no accent hue to remap. On the dark band the primary CTA flips to a white button with `#161616` label; everything else is a straight tonal mirror.
## 13. Lineage & Influences
Relume's marketing reads like the **type-specimen booklet of a studio that happens to sell an AI website builder**. The canvas is a warm off-white `#f1f0ee` — paper-cream rather than screen-white — and a single near-black `#161616` carries text, hairlines, and the one button that matters. There is no accent colour and no gradient; emphasis is built from scale and the inverted band alone. The defining typographic move is oversized **regular-weight** display: Relative Faux at 88px / 400, a confident masthead gesture that owes more to print editorial than to SaaS marketing.
The lineage runs through **Swiss / International Typographic Style** (grid discipline, the type doing the work, restraint as a value), the **broadsheet and type-specimen tradition** (cream stock, large regular-weight display, black ink), and the contemporary **monochrome-builder cohort** — Vercel's achromatic structure pushed warmer onto cream, and the design-tool sibling Webflow stripped of its indigo gradient. Where Webflow lets one gradient in and Framer plays a chromatic quartet, Relume removes colour entirely and lets the bespoke grotesk and the warm canvas be the whole identity. The custom Relative superfamily is the brand's signature instrument, the way Söhne anchors Vercel or Inter anchors so many of its peers.
**Named Influences**
- **Vercel** ([vercel.com](https://vercel.com)) — Achromatic, type-forward restraint; structure over chrome
- **Webflow** ([webflow.com](https://webflow.com)) — Design-tool-as-conference register, product-as-protagonist tiles, the visual-builder sibling
- **Figma** ([figma.com](https://www.figma.com)) — Component-library presentation and the design-system-manual cadence Relume plugs into
- **Klim Type Foundry** ([klim.co.nz](https://klim.co.nz)) — The grotesk-superfamily lineage (Söhne / National) that Relative's display-plus-text pairing echoes
- **Swiss Style** ([en.wikipedia.org/wiki/International_Typographic_Style](https://en.wikipedia.org/wiki/International_Typographic_Style)) — Grid discipline and the conviction that the type carries the message
## 14. Do's and Don'ts
### Do
- Keep the system to two colours — warm off-white `#f1f0ee` and near-black `#161616`; the monochrome is the identity
- Set display type at **regular weight 400**, even at 88px — the regular-weight giant is the signature
- Use Relative Faux for display ≥48px and Relative for everything below — one superfamily, switched by scale
- Fill the primary CTA with `#161616`, white label, 8px radius — the live "Start for free" pattern
- Hover the CTA to `#3e3e3e` (the live `--hoverBackground`), not to a tint of some other hue
- Use the off-white canvas, not pure white — the warmth is what keeps it editorial rather than clinical
- Build depth from hairlines (`rgba(22,22,22,0.12)`), not from shadows — cards default to shadowless
- Flip to the inverted `#161616` band for footers and dark reveals; let the monochrome pair invert cleanly
- Let whitespace and scale do the hierarchy work, since there is no colour to lean on
- Honor reduced motion — halt the component-library marquee and collapse reveals to opacity-only
### Don't
- Introduce an accent colour or a gradient — the moment a third hue appears, it stops being Relume
- Set the hero in bold 700 — that erases the regular-weight-giant signature entirely
- Use pure white `#ffffff` as the page canvas — it loses the warm paper note (white is for cards only)
- Add drop shadows to default cards — depth is the hairline; reserve shadows for transient overlays
- Use cool or blue-tinted hairlines/shadows — Relume's neutrals are warm near-black, never cool
- Round corners past 12px on cards or 8px on buttons — the editorial register stays crisp
- Mix a second type family (serif, second sans) into the system — the Relative superfamily carries everything
- Pack section rhythm tighter than ~80px — the oversized type needs air to breathe
- Tint the CTA or use an outline-only primary on the off-white canvas — primary is the solid black fill
- Add coloured semantic badges to marketing — keep semantics desaturated and confined to product UI
## 15. Agent Prompt Guide
### Quick Color Reference
```
bg: #f1f0ee (warm off-white canvas)
bg-dark: #161616 (near-black inverted band)
surface: #ffffff (white cards)
text: #161616 (warm near-black)
text-muted: #3e3e3e
text-soft: #6b6b6b
brand: #161616 (black — CTA fill + entire brand surface)
brand-hover: #3e3e3e
on-brand: #ffffff (white label on black CTA)
border: rgba(22,22,22,0.12) (near-black hairline)
```
### Example Component Prompts
1. *"Create a Relume-style hero: warm off-white `#f1f0ee` canvas, headline in Relative Faux at 88px **weight 400** (not bold) reading 'Websites designed & built faster with AI' tracked at -0.02em in `#161616`, Relative 18 body below in `#3e3e3e`, a solid black `#161616` CTA reading 'Start for free' with white label at 8px radius."*
2. *"Design a Relume feature card: pure-white `#ffffff` bg on the off-white canvas, 12px radius, 24px padding, 1px `rgba(22,22,22,0.12)` near-black hairline, **no shadow**. Relative 28 title in `#161616`, Relative 16 body in `#3e3e3e`, small eyebrow label in Relative 13 / 0.04em `#3e3e3e`."*
3. *"Build a Relume primary CTA: solid `#161616` background, white Relative 500 15px label saying 'Start for free', 8px radius, 12px×20px padding, hover background `#3e3e3e`. No gradient, no accent colour."*
4. *"Compose a Relume component-library grid: off-white `#f1f0ee` canvas, 3-up grid of white preview tiles each with a 16:10 component thumbnail and a 1px hairline frame, label row in Relative 14 `#3e3e3e` below each."*
5. *"Create a Relume dark feature reveal: full-bleed near-black `#161616` band, white Relative Faux 64 weight-400 headline, Relative 18 body in `#b8b8b8`, an inverted CTA (white `#ffffff` button, `#161616` label) at 8px radius."*
6. *"Design a Relume footer: near-black `#161616` band, multi-column white link grid in Relative 14 with muted `#b8b8b8` column headers, Relume wordmark and © at the bottom, no colour anywhere."*
### Iteration Guide
1. **Strip the colour.** If any accent hue or gradient has crept in, remove it. Relume is two colours — off-white and near-black — and nothing else.
2. **Drop the headline weight to 400.** If the hero renders in bold, set it to regular. The regular-weight giant is the single most recognisable trait.
3. **Warm the canvas.** If the background is pure white, swap to `#f1f0ee`. The cream warmth is what reads as editorial rather than clinical.
4. **Kill the card shadows.** If cards float on drop shadows, replace with a 1px `rgba(22,22,22,0.12)` hairline and no shadow. Depth is the border.
5. **Make the CTA solid black.** If the primary button is outlined, tinted, or coloured, fill it with `#161616` and a white label at 8px radius.
6. **Hold one superfamily.** If a serif or a second sans appears, collapse back to Relative Faux (display) + Relative (body). Contrast comes from scale, not from face-switching.
7. **Add an inverted band.** If the page is monotonously off-white, drop one full-bleed `#161616` section per major reveal — the same monochrome pair, flipped.
8. **Give the type air.** If sections are packed tight, expand rhythm toward 120px. The oversized display needs whitespace to read as a specimen page.
---
*Theme-toggle audit: score=0, signals=[none]*
1. Visual Theme & Atmosphere
Relume’s site opens on a warm off-white #f1f0ee canvas — not pure white, not cool grey, but a paper-stock cream with a faint warmth that reads as printed broadsheet rather than software UI. Against it, a single warm near-black #161616 does every chromatic job in the system at once: it sets all the body copy, all the headlines, the hairlines, and the fill of the one button that matters — the black “Start for free” CTA with white label. There is no accent colour. There is no gradient. The entire identity is the off-white-and-black pair, and the discipline of refusing a third hue is the whole point.
The signature gesture is oversized regular-weight display type. The hero headline is set in the bespoke “Relative Faux” grotesk at 88px — but at weight 400, not the 700 most marketing sites reach for. That regular-weight giant type is the editorial tell: it reads like a magazine masthead or a design-school thesis cover, confident enough that it does not need to shout in bold. Body type is “Relative” at a calm 16px / 1.55, and section headings (h2) drop to “Relative” at 40px / 500 — slightly heavier, but still restrained. The two-family system is one superfamily: Relative Faux for display, Relative for everything else.
The voice is design-system-manual-as-product-page. Relume sells an AI website builder and a component library for Webflow and Figma, so its own marketing has to demonstrate taste before it claims to generate it. The layout is gridded, the vertical rhythm is generous, and the only ornament is the type itself. Where Webflow lets a single indigo-violet gradient in and Framer plays a loud chromatic quartet, Relume goes further toward Vercel’s restraint — but warmer, on cream rather than white, and with no chromatic accent at all. The closest reference is a printed type-specimen booklet.
The atmosphere is warm-editorial-minimal. The cream canvas softens what would otherwise be a stark black-on-white system; the warmth keeps it human rather than clinical. Inverted #161616 bands appear for footers, dark feature reveals, and code-adjacent contexts (the live --code-block-background is #222), flipping the same monochrome pair so white type sits on near-black. The off-white-plus-black partnership is the system; everything else is layout, scale, and the regular-weight grotesk.
Key Characteristics
- Warm off-white
#f1f0eecanvas — paper-cream, never pure white, never cool - Near-black
#161616does text, brand, hairlines, and CTA fill all at once - Oversized regular-weight display: Relative Faux 88px / 400 — the editorial tell
- Relative Faux (display) + Relative (body) — a single grotesk superfamily
- Zero accent colour, zero gradient — monochrome is the identity, by refusal
- One black “Start for free” CTA at 8px radius with white label
- Inverted
#161616bands for footer and dark feature reveals - Hairlines are near-black at low alpha (
rgba(22,22,22,0.12)), never grey-blue - No shadows on cards — depth is hairline + tonal, not elevation
- Reads like a printed type-specimen booklet, not a SaaS landing page
2. Color Palette & Roles
Primary / Canvas
- bg (
#f1f0ee): the warm off-white marketing canvas — the brand’s base note - bg-soft (
#e9e8e5): a slightly deeper off-white for alternating stripes - bg-elev (
#f7f6f4): a lifted near-white panel for subtle separation - bg-dark (
#161616): near-black inverted band — footer and dark feature reveals - bg-dark-2 (
#222222): softer dark for code blocks and secondary inversions (live--code-block-background) - surface (
#ffffff): pure white cards, which read crisp against the cream canvas - surface-2 (
#e9e8e5): second-level neutral panel
Text
- text (
#161616): body and headlines — warm near-black, the workhorse ink - text-strong (
#000000): rare maximal-contrast emphasis - text-muted (
#3e3e3e): captions and secondary copy (matches live hover tone) - text-soft (
#6b6b6b): tertiary and meta labels - text-faint (
#9a9a9a): disabled and placeholder ink - text-on-dark (
#ffffff): white on the#161616inverted band - text-on-brand (
#ffffff): white label on the black CTA
Brand (monochrome — black IS the brand)
- brand (
#161616): near-black — the CTA fill and the entire brand surface - brand-hover (
#3e3e3e): CTA hover, exactly the live--hoverBackgroundrgb(62,62,62) - brand-active (
#000000): pressed - brand-soft (
rgba(22,22,22,0.06)): faintest near-black wash for badge/tint backgrounds - on-brand (
#ffffff): white label on the black button
There is no separate accent hue. Relume’s “accent” is the absence of one — emphasis is created with scale, weight, and the inverted band, never with colour. Treat any request for a coloured accent as off-brand.
Interactive
- link:
#161616— same as text, distinguished by underline rather than colour - link-hover:
#3e3e3ewith underline-grow - link-on-dark:
#ffffffwith 1px underline - selected:
rgba(22,22,22,0.06)— soft near-black tint - disabled:
#9a9a9atext onrgba(22,22,22,0.04)bg
Neutral Scale
- text
#161616— body - text-muted
#3e3e3e— captions and meta - text-soft
#6b6b6b— tertiary - text-faint
#9a9a9a— disabled - border
rgba(22,22,22,0.12)— hairline, near-black at low alpha - border-strong
rgba(22,22,22,0.24)— emphasis hairline - border-soft
rgba(22,22,22,0.06)— softest divider
Surface & Borders (Dark Band)
- surface-dark
#222222— dark-band card - border-dark
rgba(255,255,255,0.14)— hairline on the inverted band - text-on-dark
#ffffff— white on near-black - text-on-dark-muted
#b8b8b8— muted white on near-black
Shadow Colours
Relume’s depth is near-shadowless. Cards sit on hairlines, not elevation. Where a faint lift is used, the shadow is warm near-black at very low alpha (rgba(22,22,22,0.08)) — never cool, never blue-tinted. The default card has no shadow at all.
Semantic
Semantics are kept neutral-leaning to protect the monochrome identity — desaturated, dark-toned, used only in product UI (forms, validation), never in marketing.
- success
#1f7a4don#e3f0e9 - warning
#8a6d1fon#f2ecd9 - danger
#9a2a2aon#f2e0e0 - info
#161616onrgba(22,22,22,0.06)— reuses the near-black
3. Typography Rules
Font Family
- Display: Relative Faux — bespoke grotesk used for oversized headlines; its defining trait is that it is set at regular 400 weight even at giant sizes
- Body: Relative — the matching text-weight grotesk; handles all body, label, caption, and most section headings
- Mono: system monospace (ui-monospace / SF Mono / Menlo) — code blocks and the
#222code surface only - The two faces are one superfamily — Relative Faux is the display cut of Relative, so the pairing is seamless rather than contrasting
Hierarchy
| Role | Font | Size | Weight | Line H | Tracking | Notes |
|---|---|---|---|---|---|---|
| display-hero | Relative Faux | 88 | 400 | 1.0 | -0.02em | Above-fold hero — the signature regular-weight giant |
| display-lg | Relative Faux | 64 | 400 | 1.05 | -0.018em | Section opener |
| h1 | Relative Faux | 56 | 400 | 1.08 | -0.016em | Page title |
| h2 | Relative | 40 | 500 | 1.15 | -0.012em | Feature header (live h2 = Relative 40/500) |
| h3 | Relative | 28 | 500 | 1.25 | -0.008em | Card title |
| h4 | Relative | 22 | 500 | 1.3 | -0.004em | Inline title |
| h5 | Relative | 18 | 600 | 1.4 | 0 | Component label |
| body-lg | Relative | 18 | 400 | 1.55 | 0 | Hero subhead |
| body | Relative | 16 | 400 | 1.55 | 0 | Default paragraph (live body = Relative 16/400) |
| body-sm | Relative | 14 | 400 | 1.5 | 0 | Captions |
| label | Relative | 14 | 500 | 1.4 | 0 | Form and button labels |
| caption | Relative | 13 | 500 | 1.4 | 0 | Meta below cards |
| eyebrow | Relative | 13 | 500 | 1.4 | 0.04em | Section taglines |
| code | mono | 14 | 400 | 1.6 | 0 | Inline code, code blocks |
| code-micro | mono | 12 | 500 | 1.5 | 0 | Version strings |
Principles
- Display stays at weight 400, even at 88px — the regular-weight giant is the brand’s whole typographic signature; reaching for 700 erases it
- Relative Faux only for display ≥48px — below that, switch to Relative; the display cut’s character lives at scale
- Headings (h2+) use Relative 500, not Relative Faux — section headers are the heavier text face, not the lighter display face
- Tracking is moderate-negative —
-0.02emat hero, easing toward 0 by body - No serif, no second family — the superfamily carries everything; contrast comes from scale, not from face-switching
- Body at 16px / 1.55 — calm, readable, never inflated for cinematic effect
- Emphasis is scale, not colour — there is no coloured accent to lean on, so size and weight do all the hierarchy work
- Eyebrows tracked +0.04em — the only positive-tracking move, used for small section labels
4. Component Stylings
Buttons
Primary CTA — the black rectangle (live: “Start for free”)
- bg
#161616, text#ffffff, radius8px - padding
12px 20px, Relative 500 15px - hover: bg
#3e3e3e(live--hoverBackground), 240ms ease-standard - focus: ring
2px solid #161616+ 2px offset - use: every primary action — “Start for free”, “Get started”, “Sign up”
Secondary Button
- bg transparent, text
#161616, border1px solid rgba(22,22,22,0.24), radius8px - padding
12px 20px, Relative 500 15px - hover: bg
rgba(22,22,22,0.06) - use: secondary action — “Book a demo”, “See pricing”
Ghost Button
- bg transparent, text
#161616, radius8px, no border - padding
10px 16px - hover: bg
rgba(22,22,22,0.06) - use: tertiary / inline actions
Inverted Button (on the dark #161616 band)
- bg
#ffffff, text#161616, radius8px - padding
12px 20px - hover: bg
#e9e8e5 - use: primary action sitting on the near-black band — the monochrome pair simply flips
Cards
Card Default
- bg
#ffffff, radius12px, padding24px - border
1px solid rgba(22,22,22,0.12), no shadow (depth is the hairline) - hover: border
rgba(22,22,22,0.24)— colour deepens, no lift
Card Dark (on the inverted band)
- bg
#222222, text#ffffff, radius12px, padding24px - border
1px solid rgba(255,255,255,0.14), no shadow - hover: bg
#2a2a2a— tonal, not elevation
Card Feature (component-library preview tile)
- bg
#ffffff, radius12px, padding0(image bleeds to edge) - 1px hairline frame, label row in Relative 14
#3e3e3ebelow
Badges & Tags
Badge Default
- bg
rgba(22,22,22,0.06), text#161616, radius9999px - padding
4px 10px, Relative 500 12px
Badge Inverted (on dark band)
- bg
rgba(255,255,255,0.1), text#ffffff, radius9999px - padding
4px 10px, Relative 500 12px
Tag Eyebrow
- bg transparent, text
#3e3e3e, radius0 - Relative 13px / 0.04em, used as small section labels
Inputs & Forms
Text Input
- bg
#ffffff, border1px solid rgba(22,22,22,0.24), radius8px - padding
10px 12px, Relative 400 16px - focus: border
#161616+ ring2px rgba(22,22,22,0.2) - placeholder:
rgba(22,22,22,0.4)(live--placeholderColoriscolor-mixof#161616at 60% transparent)
Search Input
- bg
#ffffff, border1px solid rgba(22,22,22,0.12), radius8px - inline magnifier left, padding
10px 12px 10px 36px
Navigation
Top Nav
- bg
#f1f0ee(transparent over hero, solidifies on scroll), height72px, gutters32px - Relume wordmark left, link nav center (Product / Library / Pricing / Resources), CTAs right (black “Start for free” primary + ghost “Log in”)
- hairline
rgba(22,22,22,0.12)bottom on scroll - mobile: hamburger right-aligned, full-height drawer
Footer
- bg
#161616, padding96px 32px - multi-column white link grid in Relative 14, muted
#b8b8b8headers - Relume wordmark + © at bottom — the inverted band closes the page
Tabs / Tooltips / Toasts
Tab Group
- underline-style: 2px
#161616on active, hairlinergba(22,22,22,0.12)on rest - text
#161616active,#6b6b6brest
Tooltip
- bg
#161616, text#ffffff, radius8px, padding8px 12px, Relative 500 12px
Toast
- bg
#ffffff, border1px solid rgba(22,22,22,0.12), radius12px, shadow standard - 16px Relative 500 message, 14px muted body
5. Layout Principles
Spacing System
- base
4px, scale[0, 4, 8, 12, 16, 24, 32, 48, 64, 80, 96, 128] - Density philosophy: calm-editorial. Section vertical rhythm holds at 120px — spacious enough to read as a type-specimen booklet, tighter than Framer’s cinematic 160.
Grid & Container
- page-width
1280pxwith 32px gutters - 12-column grid; component-library showcases use a denser tile grid
- Hero zones bleed full-width but reset to 1280 for content
- prose-width
720px— for blog, docs, and changelog
Whitespace Philosophy
Relume’s whitespace is the frame around the type. The oversized regular-weight display needs air to breathe, so headlines get generous margins above and below. Cards carry 24px internal padding. With no colour to carry attention, whitespace and scale do the visual work — the cream canvas is allowed to dominate.
Section Cadence
The page alternates the same monochrome pair:
- Off-white
#f1f0eehero with 88px regular-weight headline + black CTA - Off-white feature row with hairline-bordered white cards
- Off-white component-library grid (the product-as-protagonist tiles)
- Inverted
#161616dark feature reveal with white type - Off-white pricing / testimonial wall
- Inverted
#161616footer
The off-white / near-black alternation is the rhythm — never a third tone, never a coloured band.
6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| Micro | 2px | Inline code corners |
| Small | 4px | Small badges, chips |
| Medium | 8px | Buttons, inputs — Relume’s default (live CTA = 8px) |
| Large | 12px | Cards — the signature card radius |
| XL | 16px | Featured panels, modals |
| Pill | 9999px | Avatars, tag badges |
The radius ladder is moderate-restrained. The black CTA’s 8px corner is the one hard data point from the live probe; cards step up to 12px. Nothing in the system goes pillow-soft — the editorial register favours crisp, near-square corners over heavy rounding.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 | Flat — no shadow, no border | Display copy on canvas |
| 1 | 1px hairline rgba(22,22,22,0.12) | Resting card borders, dividers |
| 2 | Hairline deepens to rgba(22,22,22,0.24) | Card hover (no lift) |
| 3 | shadow-ambient 0 1px 2px rgba(22,22,22,0.05) | Sticky nav on scroll |
| 4 | shadow-standard 0 4px 16px rgba(22,22,22,0.08) | Dropdowns, toasts |
| 5 | shadow-elevated 0 12px 32px rgba(22,22,22,0.12) | Modals, overlays |
Shadow Philosophy
Relume’s depth on the off-white canvas is hairline-first, near-shadowless. The default card has no shadow at all — it sits in a 1px rgba(22,22,22,0.12) near-black hairline, and on hover the hairline deepens rather than the card lifting. This flat, bordered treatment is the editorial discipline: depth reads as printed registration marks, not as floating UI. Shadows appear only on transient overlays (dropdowns, modals, toasts), and even then they are warm near-black at low alpha — never cool, never blue-tinted. Dark-band cards lean entirely on tonal layering (#222 on #161616) with a faint white hairline.
8. Interaction & Motion
Easing Curves
- ease-standard
cubic-bezier(0.4, 0, 0.2, 1)— most state changes - ease-emphasized
cubic-bezier(0.2, 0, 0, 1)— modal entry, section reveal - ease-soft
cubic-bezier(0.45, 0, 0.55, 1)— symmetric breathing
Duration Buckets
- fast
150ms— button hover, link state - standard
240ms— card hover, dropdown reveal - slow
320ms— modal entry, scroll section reveal
Per-Component Recipes
- Primary CTA hover: bg
#161616→#3e3e3e, 150ms ease-standard (live hover tone) - Card hover: hairline
rgba(22,22,22,0.12)→rgba(22,22,22,0.24), 240ms — colour deepens, no translateY - Link hover: underline grow + colour
#161616→#3e3e3e, 150ms - Dropdown reveal: fade + 4px down, 240ms ease-emphasized
- Section reveal on scroll: fade-up 12px, 320ms ease-emphasized
- Component-library marquee: slow auto-scroll loop of preview tiles (halts under reduced-motion)
Page Transitions
- Section reveals on scroll: fade-up 12px, 320ms slow
- Sticky nav: off-white bg + hairline fade-in on scroll past hero, 150ms
- Inverted band entry: white type fades up as the
#161616band scrolls in
Reduced Motion Strategy
Relume respects prefers-reduced-motion: reduce:
- Scroll-triggered reveals: opacity-only, no translate
- Component-library marquee / auto-scroll: halted (static grid)
- Hover lifts: disabled — colour/hairline changes only
- Sticky nav: instant background change
9. Accessibility & A11y
Contrast Pairs
- text
#161616on bg#f1f0ee: 16.0 — AAA all sizes - text-muted
#3e3e3eon bg#f1f0ee: 9.6 — AAA - text-soft
#6b6b6bon bg#f1f0ee: 5.2 — AA body, AAA large - on-brand
#ffffffon brand#161616: 16.4 — AAA (the black CTA) - text-on-dark
#ffffffon bg-dark#161616: 16.4 — AAA - text-on-dark-muted
#b8b8b8on bg-dark#161616: 7.6 — AAA - text
#161616on surface#ffffff: 17.4 — AAA (white cards)
The monochrome system is an accessibility win — every primary text/background pair clears AAA by a wide margin. The only care point is text-faint #9a9a9a on #f1f0ee (~2.6), which must stay reserved for disabled/decorative ink, never functional text.
Focus Indicators
- 2px solid
#161616with 2px offset on the off-white canvas - On the dark band: 2px solid
#ffffffwith 2px offset (live--buttonFocusColoris#ffffff) - Visible on every interactive
- Never
outline: nonewithout a replacement
ARIA Patterns
- Dropdown nav:
aria-haspopup="menu"+aria-expanded - Modal dialogs:
role="dialog"+aria-modal="true"+aria-labelledby+ focus trap - Tab group:
role="tablist"+aria-orientation+aria-controls - Component-library tiles: each preview as a labelled link/button, not a bare image
- Decorative dividers:
aria-hidden="true"
Keyboard Nav
- Tab order matches DOM source
- ENTER/SPACE activate buttons
- ARROW navigates within tab groups and menus
- ESC closes modals/dropdowns
- All interactives reachable in the tab cycle
Screen Reader Hints
- Relume wordmark SVG:
<title>Relume</title> - Component-library previews:
<img alt>describing the component shown - Eyebrow labels are semantic spans, not headings
- Skip-to-content link at top, visible on focus
Reduced Motion
- Honored across the site
- Marquee, parallax, scroll reveals: disabled or opacity-only
- Hover lifts: disabled
10. Responsive Behavior
Breakpoints
| Tier | Min-width | Use |
|---|---|---|
| mobile | 0–639px | Single-column stack |
| tablet | 640–1023px | 2-column feature / tile grid |
| desktop | 1024–1279px | Full 12-column |
| wide | 1280px+ | Container caps at 1280, generous gutters |
Touch Targets
Minimum 44×44px on mobile. The black CTA scales padding from 12px 20px (desktop) to 14px 22px (mobile) for a comfortable 48px tap area.
Collapsing Strategy
- Hero display: 88px → 64px → 48px → 36px down the cascade — but always at weight 400
- Feature / library grid: 3-col → 2-col → 1-col
- Top nav: full link nav → right-aligned hamburger drawer at <1024px
- Section vertical rhythm: 120px → 80px → 56px
- Inverted bands: preserved on mobile (the monochrome pair is identity-critical)
Image Behavior
- Component-library tiles: aspect-ratio 16:10,
object-fit: cover, 1px hairline frame - Wordmark and partner logos: monochrome SVG, never coloured
- Avatar images: 40×40 circular
Container Queries
Component-library grids use container queries so preview tiles reflow by available width (4-up → 3-up → 2-up) independent of the page breakpoint.
11. Content & Voice
Tone
Designer-direct, quietly confident. Relume speaks to designers and builders who already have taste and want speed. The copy is plain and craft-anchored — “designed & built faster with AI” rather than “revolutionize your workflow”. It states what the tool does and trusts the type and the cream canvas to carry the polish. No exclamation marks, no buzzword stacking.
Microcopy Patterns
- Button verbs: “Start for free”, “Book a demo”, “Get started”, “Log in”, “See pricing”
- Empty states: “No projects yet — start your first to begin.” (Direct invitation.)
- Errors: “Something went wrong. Please try again.” (Calm, no jargon.)
- Success: “Generated.” / “Saved.” (Past tense, terse.)
- Loading: “Generating your site…” (Verb in progress.)
CTA Verb Conventions
Relume leads with “Start for free” as the primary CTA across hero, pricing, and footer — the exact live label, in the black button. Secondary is “Book a demo”. For the library: “Browse components”, “Open in Figma”, “Open in Webflow”. The verbs are short and concrete; the AI angle is stated once, not repeated.
Empty States
Quiet invitations, no illustrations: “No sitemaps yet — generate your first.” The design stays functional and type-forward, in keeping with the editorial restraint.
12. Dark Mode & Theming
Relume’s marketing site ships inverted monochrome bands rather than a global dark-mode toggle. The page flips between the off-white #f1f0ee canvas and the near-black #161616 band; the same two-colour system simply inverts, so white type sits on near-black for footers and dark feature reveals. The token swap inside any <section data-theme="dark">:
colors-dark:
bg: '#161616'
bg-elev: '#222222'
surface: '#222222'
surface-2: '#2a2a2a'
text: '#ffffff'
text-muted: '#b8b8b8'
text-soft: '#8a8a8a'
brand: '#ffffff' # the CTA inverts — white button, black label
on-brand: '#161616'
border: 'rgba(255,255,255,0.14)'
border-strong: 'rgba(255,255,255,0.24)'Because the system is already monochrome, inversion is trivial and lossless — there is no accent hue to remap. On the dark band the primary CTA flips to a white button with #161616 label; everything else is a straight tonal mirror.
13. Lineage & Influences
Relume’s marketing reads like the type-specimen booklet of a studio that happens to sell an AI website builder. The canvas is a warm off-white #f1f0ee — paper-cream rather than screen-white — and a single near-black #161616 carries text, hairlines, and the one button that matters. There is no accent colour and no gradient; emphasis is built from scale and the inverted band alone. The defining typographic move is oversized regular-weight display: Relative Faux at 88px / 400, a confident masthead gesture that owes more to print editorial than to SaaS marketing.
The lineage runs through Swiss / International Typographic Style (grid discipline, the type doing the work, restraint as a value), the broadsheet and type-specimen tradition (cream stock, large regular-weight display, black ink), and the contemporary monochrome-builder cohort — Vercel’s achromatic structure pushed warmer onto cream, and the design-tool sibling Webflow stripped of its indigo gradient. Where Webflow lets one gradient in and Framer plays a chromatic quartet, Relume removes colour entirely and lets the bespoke grotesk and the warm canvas be the whole identity. The custom Relative superfamily is the brand’s signature instrument, the way Söhne anchors Vercel or Inter anchors so many of its peers.
Named Influences
- Vercel (vercel.com) — Achromatic, type-forward restraint; structure over chrome
- Webflow (webflow.com) — Design-tool-as-conference register, product-as-protagonist tiles, the visual-builder sibling
- Figma (figma.com) — Component-library presentation and the design-system-manual cadence Relume plugs into
- Klim Type Foundry (klim.co.nz) — The grotesk-superfamily lineage (Söhne / National) that Relative’s display-plus-text pairing echoes
- Swiss Style (en.wikipedia.org/wiki/International_Typographic_Style) — Grid discipline and the conviction that the type carries the message
14. Do’s and Don’ts
Do
- Keep the system to two colours — warm off-white
#f1f0eeand near-black#161616; the monochrome is the identity - Set display type at regular weight 400, even at 88px — the regular-weight giant is the signature
- Use Relative Faux for display ≥48px and Relative for everything below — one superfamily, switched by scale
- Fill the primary CTA with
#161616, white label, 8px radius — the live “Start for free” pattern - Hover the CTA to
#3e3e3e(the live--hoverBackground), not to a tint of some other hue - Use the off-white canvas, not pure white — the warmth is what keeps it editorial rather than clinical
- Build depth from hairlines (
rgba(22,22,22,0.12)), not from shadows — cards default to shadowless - Flip to the inverted
#161616band for footers and dark reveals; let the monochrome pair invert cleanly - Let whitespace and scale do the hierarchy work, since there is no colour to lean on
- Honor reduced motion — halt the component-library marquee and collapse reveals to opacity-only
Don’t
- Introduce an accent colour or a gradient — the moment a third hue appears, it stops being Relume
- Set the hero in bold 700 — that erases the regular-weight-giant signature entirely
- Use pure white
#ffffffas the page canvas — it loses the warm paper note (white is for cards only) - Add drop shadows to default cards — depth is the hairline; reserve shadows for transient overlays
- Use cool or blue-tinted hairlines/shadows — Relume’s neutrals are warm near-black, never cool
- Round corners past 12px on cards or 8px on buttons — the editorial register stays crisp
- Mix a second type family (serif, second sans) into the system — the Relative superfamily carries everything
- Pack section rhythm tighter than ~80px — the oversized type needs air to breathe
- Tint the CTA or use an outline-only primary on the off-white canvas — primary is the solid black fill
- Add coloured semantic badges to marketing — keep semantics desaturated and confined to product UI
15. Agent Prompt Guide
Quick Color Reference
bg: #f1f0ee (warm off-white canvas)
bg-dark: #161616 (near-black inverted band)
surface: #ffffff (white cards)
text: #161616 (warm near-black)
text-muted: #3e3e3e
text-soft: #6b6b6b
brand: #161616 (black — CTA fill + entire brand surface)
brand-hover: #3e3e3e
on-brand: #ffffff (white label on black CTA)
border: rgba(22,22,22,0.12) (near-black hairline)Example Component Prompts
- “Create a Relume-style hero: warm off-white
#f1f0eecanvas, headline in Relative Faux at 88px weight 400 (not bold) reading ‘Websites designed & built faster with AI’ tracked at -0.02em in#161616, Relative 18 body below in#3e3e3e, a solid black#161616CTA reading ‘Start for free’ with white label at 8px radius.” - “Design a Relume feature card: pure-white
#ffffffbg on the off-white canvas, 12px radius, 24px padding, 1pxrgba(22,22,22,0.12)near-black hairline, no shadow. Relative 28 title in#161616, Relative 16 body in#3e3e3e, small eyebrow label in Relative 13 / 0.04em#3e3e3e.” - “Build a Relume primary CTA: solid
#161616background, white Relative 500 15px label saying ‘Start for free’, 8px radius, 12px×20px padding, hover background#3e3e3e. No gradient, no accent colour.” - “Compose a Relume component-library grid: off-white
#f1f0eecanvas, 3-up grid of white preview tiles each with a 16:10 component thumbnail and a 1px hairline frame, label row in Relative 14#3e3e3ebelow each.” - “Create a Relume dark feature reveal: full-bleed near-black
#161616band, white Relative Faux 64 weight-400 headline, Relative 18 body in#b8b8b8, an inverted CTA (white#ffffffbutton,#161616label) at 8px radius.” - “Design a Relume footer: near-black
#161616band, multi-column white link grid in Relative 14 with muted#b8b8b8column headers, Relume wordmark and © at the bottom, no colour anywhere.”
Iteration Guide
- Strip the colour. If any accent hue or gradient has crept in, remove it. Relume is two colours — off-white and near-black — and nothing else.
- Drop the headline weight to 400. If the hero renders in bold, set it to regular. The regular-weight giant is the single most recognisable trait.
- Warm the canvas. If the background is pure white, swap to
#f1f0ee. The cream warmth is what reads as editorial rather than clinical. - Kill the card shadows. If cards float on drop shadows, replace with a 1px
rgba(22,22,22,0.12)hairline and no shadow. Depth is the border. - Make the CTA solid black. If the primary button is outlined, tinted, or coloured, fill it with
#161616and a white label at 8px radius. - Hold one superfamily. If a serif or a second sans appears, collapse back to Relative Faux (display) + Relative (body). Contrast comes from scale, not from face-switching.
- Add an inverted band. If the page is monotonously off-white, drop one full-bleed
#161616section per major reveal — the same monochrome pair, flipped. - Give the type air. If sections are packed tight, expand rhythm toward 120px. The oversized display needs whitespace to read as a specimen page.
Theme-toggle audit: score=0, signals=[none]
Drop relume into your project, then ship the actual sections in an afternoon.
1 · install design
npx @webdesignhot/design-md add relume 2 · ship landing page
npx agentkit init --design relume