dark · minimal · sans · mono · dense · structured
Raycast
Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher.
By webdesignhot · www.raycast.com
$ npx design-md add raycast
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Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
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Tokens design.md/v1.5
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#0d0d0d - text AAA · 18.4
#f4f5f7 - text-strong
#ffffff - text-200
#c2c7ca - text-300
#78787c - text-400
#5e6366 - text-faint — · 2.0
#434345 - brand AAA · 10.1
#56c2ff - blue
#56c2ff - blue-soft
rgba(86, 194, 255, 0.15) - red
#ff6363 - red-soft
rgba(255, 99, 99, 0.15) - green
#5fd9a0 - green-soft
rgba(95, 217, 160, 0.15) - yellow
#ffc233 - yellow-soft
rgba(255, 194, 51, 0.15) - primary-cta-bg
rgba(255, 255, 255, 0.815) - primary-cta-text
#18191a - primary-cta-pressed
rgba(232, 232, 232, 0.815) - hero-stripe-start
#ff5757 - hero-stripe-end
#a1131a - link
#56c2ff - link-hover
#7dd3ff - border — · 1.4
#262a2c - border-soft
rgba(255, 255, 255, 0.08) - border-strong — · 1.5
rgba(255, 255, 255, 0.16) - semantic-success
#5fd9a0 - semantic-warning
#ffc233 - semantic-danger
#ff6363 - semantic-info
#56c2ff - on-brand
#07080a - on-dark
#ffffff
Ship faster than ever.
display-hero Inter 64px w600 0
Ship faster than ever.
display-large Inter 56px w500 0.003em
Ship faster than ever.
h1 Inter 40px w600 0
Built for teams that ship.
h2 Inter 32px w500 0.003em
A complete kit
h3 Inter 24px w500 0.003em
The quick brown fox jumps over the lazy dog.
h4 Inter 20px w500 0.003em
The quick brown fox jumps over the lazy dog.
body-large Inter 18px w400 0
The quick brown fox jumps over the lazy dog.
body Inter 16px w400 0
The quick brown fox jumps over the lazy dog.
link Inter 16px w500 0.005em
The quick brown fox jumps over the lazy dog.
body-small Inter 14px w400 0
The quick brown fox jumps over the lazy dog.
button Inter 14px w500 0.003em
The quick brown fox jumps over the lazy dog.
button-small Inter 13px w500 0.003em
OUR DESIGN SYSTEM
caption Inter 13px w400 0.002em
npx design-md add linear
code-body "JetBrains Mono" 13px w400 0
npx design-md add linear
code-bold "JetBrains Mono" 13px w500 0
The quick brown fox jumps over the lazy dog.
keycap "JetBrains Mono" 13px w400 0
OUR DESIGN SYSTEM
caption-small Inter 12px w400 0.005em
OUR DESIGN SYSTEM
label-mono "JetBrains Mono" 11px w500 0.04em
The quick brown fox jumps over the lazy dog.
micro Inter 11px w500 0.04em
OUR DESIGN SYSTEM
code-label "JetBrains Mono" 11px w500 0.04em
- step-0 2px
- step-1 4px
- step-2 8px
- step-3 12px
- step-4 16px
- step-5 20px
- step-6 24px
- step-7 32px
- step-8 40px
- step-9 48px
- step-10 56px
- step-11 64px
- step-12 80px
- step-13 96px
- step-14 112px
- step-15 168px
- step-16 224px
- none
0px - micro
2px - xs
4px - sm
6px - md
8px - lg
10px - xl
16px - featured
20px - xxl
24px - pill
9999px
Text link →
Card preview
A complete kit — everything your product needs.
Hero, pricing, FAQ, dashboard, docs — every layout your product needs.
New
Stable
v1.0
Raycast's web design is an extension of the launcher's visual language — every page reads like an over-sized command palette. The near-black `#07080a` canvas borrows the same off-black Linear popularised, but Raycast pushes further into chroma with HSL-defined utility hues (blue at 202°/100%/67%, green at 151°/59%/59%) that read as OS-level system colours rather than marketing accents. Inter at 600 gives display type the engineered feel that Vercel established for dev-tool sites, but Raycast pairs it with JetBrains Mono shortcut chips that visually quote the product's keyboard-first ethos. The spacing token ladder (8/12/16/24/32/48/64/80/96/112/168/224) is unusually long — that range is what lets dense feature grids and cinematic hero sections live in the same template without changing rhythm. Where Apple-influenced sites soften depth with shadows, Raycast layers tonal `--color-bg-*` greys (16,17,17 → 24,25,26 → 49,49,51) for surface lift, and reserves shadow only for the keycap gradients (`--key-bg-start-color → end`). The signature visual moment is a red gradient hero stripe — three diagonal red bands across the top of the home page like a launch banner — paired with full-bleed product UI screenshots that show Raycast's actual command palette, store, and AI chat surfaces. The chrome IS the product chrome at marketing scale.
- Pioneered the near-black dark-mode marketing canvas and Inter-as-display approach for dev tools
- HSL-driven system colour vocabulary (blue/green/red/yellow as semantic states, not brand decoration)
- Confidence in oversized Inter display type with tight 1.10 line-height as a hero pattern
- Open-source mono used as shortcut chips, kbd elements, code samples — the keyboard-first identity
- Stylistic set 03 enabled site-wide — slightly narrower terminal forms (a, t)
Export
4 formats · paste-ready
Tailwind
theme.extend block for tailwind.config.js
CSS variables
:root { --bg, --text, --brand, … } you can paste anywhere
DTCG JSON
W3C Design Tokens Community Group format
Figma Variables
Importable into Figma → Variables → Import
---
name: Raycast
tagline: Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher.
author: webdesignhot
source_url: https://www.raycast.com
spec: design.md/v1.5
quality: curated
featured: false
categories: [dev-tools, saas]
tags: [dark, minimal, sans, mono, dense, structured]
preview_swatch: ['#07080a', '#56c2ff', '#f5f5f7']
related: [linear, vercel, anthropic]
description: 'Raycast''s marketing site mirrors the launcher itself — a near-black `#07080a` canvas, Inter at 600 for headlines, JetBrains Mono shortcut chips that pretend to be live keycaps, and a four-step `--color-bg-100/200/300/400` tonal ladder for surface lift instead of shadows. HSL-defined accent hues (blue at 202°/100%/67%, green at 151°/59%/59%) read as OS-level system colors rather than marketing accents. The signature visual moment is a red gradient hero stripe paired with full-bleed product UI screenshots — the chrome IS the in-product chrome at marketing scale.'
colors:
bg: '#07080a' # canvas — body backdrop, all surfaces lift from this
bg-100: '#101111' # first-tier elevated panel — cards, code blocks
bg-200: '#18191a' # second tier — input fields, key caps base
bg-300: '#313133' # third tier — popovers
surface: '#0d0d0d' # primary card surface
surface-elevated: '#101111' # elevated panel
surface-card: '#121212' # command palette card body
surface-key-start: '#121212' # top of keycap gradient
surface-key-end: '#0d0d0d' # bottom of keycap gradient
text: '#f4f5f7' # primary copy ≈ hsl(240,11%,96%)
text-strong: '#ffffff' # display emphasis
text-200: '#c2c7ca' # secondary copy and subdued labels
text-300: '#78787c' # captions, footnotes
text-400: '#5e6366' # muted
text-faint: '#434345' # disabled
brand: '#56c2ff' # signature blue accent ≈ hsl(202,100%,67%)
blue: '#56c2ff' # accent blue
blue-soft: 'rgba(86, 194, 255, 0.15)' # tinted background
red: '#ff6363' # utility red
red-soft: 'rgba(255, 99, 99, 0.15)'
green: '#5fd9a0' # utility green ≈ hsl(151,59%,59%)
green-soft: 'rgba(95, 217, 160, 0.15)'
yellow: '#ffc233' # utility yellow ≈ hsl(43,100%,60%)
yellow-soft: 'rgba(255, 194, 51, 0.15)'
primary-cta-bg: 'rgba(255, 255, 255, 0.815)' # near-white pill, slightly translucent
primary-cta-text: '#18191a'
primary-cta-pressed: 'rgba(232, 232, 232, 0.815)'
hero-stripe-start: '#ff5757' # red gradient hero stripe top
hero-stripe-end: '#a1131a' # red gradient hero stripe bottom
link: '#56c2ff' # accent blue link
link-hover: '#7dd3ff' # lighter on hover
border: '#262a2c' # ≈ hsl(195,5%,15%) — desaturated, never pure grey
border-soft: 'rgba(255, 255, 255, 0.08)' # softer divider
border-strong: 'rgba(255, 255, 255, 0.16)' # stronger panel outline
semantic-success: '#5fd9a0' # mirrors utility green
semantic-warning: '#ffc233' # mirrors utility yellow
semantic-danger: '#ff6363' # mirrors utility red
semantic-info: '#56c2ff' # mirrors utility blue
on-brand: '#07080a' # ink on blue accent
on-dark: '#ffffff' # text on dark surfaces
typography:
display:
family: 'Inter, "Inter Fallback", -apple-system, BlinkMacSystemFont, system-ui, sans-serif'
weights: [400, 500, 600]
opentype: ['kern', 'liga', 'calt', 'ss03']
body:
family: 'Inter, "Inter Fallback", -apple-system, BlinkMacSystemFont, system-ui, sans-serif'
weights: [400, 500]
opentype: ['kern', 'liga', 'calt', 'ss03']
mono:
family: '"JetBrains Mono", "JetBrains Mono Fallback", ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, monospace'
weights: [400, 500, 600]
opentype: ['kern', 'tnum']
scale:
display-hero: { size: 64, weight: 600, lineHeight: 1.10, tracking: '0', family: display, opentype: 'kern, ss03' }
display-large: { size: 56, weight: 500, lineHeight: 1.17, tracking: '0.003em', family: display, opentype: 'kern, ss03' }
h1: { size: 40, weight: 600, lineHeight: 1.15, tracking: '0', family: display, opentype: 'kern, ss03' }
h2: { size: 32, weight: 500, lineHeight: 1.20, tracking: '0.003em', family: display, opentype: 'kern, ss03' }
h3: { size: 24, weight: 500, lineHeight: 1.30, tracking: '0.003em', family: display, opentype: 'kern, ss03' }
h4: { size: 20, weight: 500, lineHeight: 1.40, tracking: '0.003em', family: display, opentype: 'kern, ss03' }
body-large: { size: 18, weight: 400, lineHeight: 1.60, tracking: '0', family: body, opentype: 'kern, ss03' }
body: { size: 16, weight: 400, lineHeight: 1.55, tracking: '0', family: body, opentype: 'kern, ss03' }
body-small: { size: 14, weight: 400, lineHeight: 1.55, tracking: '0', family: body, opentype: 'kern, ss03' }
label-mono: { size: 11, weight: 500, lineHeight: 1.40, tracking: '0.04em', family: mono, opentype: 'tnum', transform: 'uppercase' }
button: { size: 14, weight: 500, lineHeight: 1.00, tracking: '0.003em', family: body, opentype: 'kern, ss03' }
button-small: { size: 13, weight: 500, lineHeight: 1.00, tracking: '0.003em', family: body, opentype: 'kern, ss03' }
link: { size: 16, weight: 500, lineHeight: 1.40, tracking: '0.005em', family: body, opentype: 'kern, ss03' }
caption: { size: 13, weight: 400, lineHeight: 1.40, tracking: '0.002em', family: body, opentype: 'kern, ss03' }
caption-small: { size: 12, weight: 400, lineHeight: 1.50, tracking: '0.005em', family: body, opentype: 'kern, ss03' }
micro: { size: 11, weight: 500, lineHeight: 1.30, tracking: '0.04em', family: body }
code-body: { size: 13, weight: 400, lineHeight: 1.50, tracking: '0', family: mono }
code-bold: { size: 13, weight: 500, lineHeight: 1.50, tracking: '0', family: mono }
code-label: { size: 11, weight: 500, lineHeight: 1.40, tracking: '0.04em', family: mono, transform: 'uppercase' }
keycap: { size: 13, weight: 400, lineHeight: 1.40, tracking: '0', family: mono }
radius:
none: 0
micro: 2
xs: 4
sm: 6
md: 8
lg: 10
xl: 16
xxl: 24
featured: 20
pill: 9999
spacing:
base: 4
xxs: 2
xs: 4
sm: 8
md: 12
lg: 16
xl: 24
xxl: 32
section-sm: 64
section: 96
section-lg: 168
scale: [2, 4, 8, 12, 16, 20, 24, 32, 40, 48, 56, 64, 80, 96, 112, 168, 224]
layout:
page-width: 1204
prose-width: 720
header-height: 76
grid-gap: 32
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
ease-entrance: 'cubic-bezier(0, 0, 0.2, 1)'
duration-fast: 100
duration-standard: 200
duration-slow: 320
reduced-motion: 'respects prefers-reduced-motion: reduce — keycap glow pulses pause; transforms collapse to opacity'
breakpoints:
mobile: 640
tablet: 1024
desktop: 1280
wide: 1536
shadows:
ambient: 'rgba(0, 0, 0, 0.20) 0 1px 2px'
standard: 'rgba(0, 0, 0, 0.30) 0 4px 12px'
elevated: 'rgba(0, 0, 0, 0.50) 0 12px 32px'
deep: 'rgba(0, 0, 0, 0.70) 0 24px 48px'
ring: '0 0 0 2px #56c2ff'
keycap: 'inset 0 1px 0 rgba(255, 255, 255, 0.08), inset 0 -1px 0 rgba(0, 0, 0, 0.40)'
accessibility:
contrast-text-on-bg: 16.8 # #f4f5f7 on #07080a — AAA
contrast-text-on-brand: 9.4 # #07080a on #56c2ff — AAA
contrast-link-on-bg: 7.1 # #56c2ff on #07080a — AAA at body
contrast-soft-on-bg: 8.9 # #c2c7ca on #07080a — AAA
focus-ring: '2px solid #56c2ff with 2px offset on #07080a canvas'
reduced-motion-honored: true
keyboard-nav: 'tab order follows visual; skip-link present; arrow keys nav command palette rows'
components:
button-primary:
background: 'rgba(255, 255, 255, 0.815)'
text: '#18191a'
radius: 8
padding: '8px 16px'
height: 36
font: button
hover: 'background rgba(255, 255, 255, 0.95)'
active: 'background rgba(232, 232, 232, 0.815)'
use: 'primary CTA — Download for Mac / Get Started, near-white pill on dark canvas'
button-secondary:
background: 'transparent'
text: '#f4f5f7'
border: '1px solid #262a2c'
radius: 8
padding: '8px 16px'
height: 36
font: button
hover: 'background #101111; border rgba(255, 255, 255, 0.16)'
use: 'secondary action — Watch demo / View on GitHub'
button-tertiary:
background: '#101111'
text: '#f4f5f7'
radius: 8
padding: '8px 16px'
height: 36
font: button
hover: 'background #18191a'
use: 'tertiary action — outlined panel'
button-ghost:
background: 'transparent'
text: '#f4f5f7'
radius: 8
padding: '6px 12px'
font: button
hover: 'background rgba(255, 255, 255, 0.04)'
use: 'inline text-link CTA'
button-danger:
background: '#ff6363'
text: '#07080a'
radius: 8
padding: '8px 16px'
font: button
hover: 'background #ff4d4d'
use: 'destructive confirms (rare on marketing)'
install-button:
background: 'transparent'
text: '#f4f5f7'
radius: 8
padding: '6px 14px'
font: button
use: 'extension store install button — outlined inline'
input:
background: '#101111'
text: '#f4f5f7'
border: '1px solid #262a2c'
radius: 8
padding: '8px 12px'
height: 36
focus: 'border #56c2ff; ring 0 0 0 2px rgba(86, 194, 255, 0.20)'
use: 'search / email / form input'
store-search-bar:
background: '#101111'
text: '#f4f5f7'
radius: 8
padding: '10px 16px'
height: 44
use: 'extension store search bar — taller than standard input'
command-palette-row:
background: 'transparent'
text: '#f4f5f7'
radius: 6
padding: '6px 10px'
use: 'command palette row — default'
command-palette-row-active:
background: '#121212'
text: '#ffffff'
radius: 6
padding: '6px 10px'
use: 'command palette row — selected (keyboard focus)'
command-palette-card:
background: '#0d0d0d'
text: '#f4f5f7'
radius: 10
padding: 0
border: '1px solid #262a2c'
shadow: 'rgba(0, 0, 0, 0.50) 0 12px 32px'
use: 'command palette card — hero mockup; full elevated chrome'
feature-card-dark:
background: '#0d0d0d'
text: '#f4f5f7'
border: '1px solid #262a2c'
radius: 10
padding: 24
use: 'feature card on canvas — first elevation tier'
feature-card-elevated:
background: '#101111'
text: '#f4f5f7'
border: '1px solid #262a2c'
radius: 10
padding: 24
hover: 'background #18191a; border rgba(255, 255, 255, 0.16)'
use: 'interactive feature card — second elevation tier'
pricing-card:
background: '#0d0d0d'
text: '#f4f5f7'
border: '1px solid #262a2c'
radius: 10
padding: 32
use: 'pricing tier card'
pricing-card-featured:
background: '#101111'
text: '#f4f5f7'
border: '1px solid #56c2ff'
radius: 10
padding: 32
use: 'featured pricing tier — blue accent border, no colored ribbon'
badge-pro:
background: '#101111'
text: 'rgba(255, 255, 255, 0.72)'
radius: 4
padding: '2px 6px'
font: caption-small
use: 'PRO label inside extension cards'
badge-info-soft:
background: 'rgba(86, 194, 255, 0.15)'
text: '#56c2ff'
radius: 4
padding: '2px 8px'
font: caption-small
use: 'NEW / category badge — blue tint'
badge-success-soft:
background: 'rgba(95, 217, 160, 0.15)'
text: '#5fd9a0'
radius: 4
padding: '2px 8px'
font: caption-small
use: 'success / OK badge — green tint'
keycap:
background: '#121212'
text: '#c2c7ca'
border: '1px solid #262a2c'
radius: 4
padding: '1px 6px'
height: 20
font: keycap
shadow: 'inset 0 1px 0 rgba(255, 255, 255, 0.08), inset 0 -1px 0 rgba(0, 0, 0, 0.40)'
use: 'keyboard shortcut chip — real kbd element with gradient'
pill-tab:
background: 'transparent'
text: '#c2c7ca'
radius: 9999
padding: '4px 10px'
font: caption
use: 'pill tab — default state'
pill-tab-active:
background: '#101111'
text: '#f4f5f7'
radius: 9999
padding: '4px 10px'
font: caption
use: 'pill tab — active state'
hero-stripe:
background: 'linear-gradient(180deg, #ff5757 0%, #a1131a 100%)'
use: 'red gradient hero stripe at top of homepage — three diagonal red stripes'
nav-link:
background: 'transparent'
text: '#c2c7ca'
font: body-small
padding: '6px 12px'
hover: 'text #f4f5f7'
use: 'top-nav menu (Pro / Store / Manual / Changelog / Blog)'
dark-mode: optional
lineage:
summary: |
Raycast's web design is an extension of the launcher's visual
language — every page reads like an over-sized command palette.
The near-black `#07080a` canvas borrows the same off-black Linear
popularised, but Raycast pushes further into chroma with
HSL-defined utility hues (blue at 202°/100%/67%, green at
151°/59%/59%) that read as OS-level system colours rather than
marketing accents. Inter at 600 gives display type the engineered
feel that Vercel established for dev-tool sites, but Raycast pairs
it with JetBrains Mono shortcut chips that visually quote the
product's keyboard-first ethos. The spacing token ladder
(8/12/16/24/32/48/64/80/96/112/168/224) is unusually long — that
range is what lets dense feature grids and cinematic hero sections
live in the same template without changing rhythm. Where
Apple-influenced sites soften depth with shadows, Raycast layers
tonal `--color-bg-*` greys (16,17,17 → 24,25,26 → 49,49,51) for
surface lift, and reserves shadow only for the keycap gradients
(`--key-bg-start-color → end`). The signature visual moment is a
red gradient hero stripe — three diagonal red bands across the top
of the home page like a launch banner — paired with full-bleed
product UI screenshots that show Raycast's actual command palette,
store, and AI chat surfaces. The chrome IS the product chrome at
marketing scale.
influences:
- name: 'Linear'
role: 'Pioneered the near-black dark-mode marketing canvas and Inter-as-display approach for dev tools'
url: 'https://linear.app'
- name: 'Apple Human Interface Guidelines'
role: 'HSL-driven system colour vocabulary (blue/green/red/yellow as semantic states, not brand decoration)'
url: 'https://developer.apple.com/design/human-interface-guidelines/'
- name: 'Vercel'
role: 'Confidence in oversized Inter display type with tight 1.10 line-height as a hero pattern'
url: 'https://vercel.com'
- name: 'JetBrains Mono'
role: 'Open-source mono used as shortcut chips, kbd elements, code samples — the keyboard-first identity'
url: 'https://www.jetbrains.com/lp/mono/'
- name: 'Inter ss03'
role: 'Stylistic set 03 enabled site-wide — slightly narrower terminal forms (a, t)'
url: 'https://rsms.me/inter/'
---
## 1. Visual Theme & Atmosphere
Raycast's marketing site is a near-black launcher pretending to be a website. The canvas sits at `#07080a` (`--color-bg`), display type is Inter 600 at 64px/1.10, and every "shortcut" graphic uses a real `kbd` rendered with the `--key-bg-start-color`/`--key-bg-end-color` gradient — so the page itself demonstrates the product's typography and key shapes without an animation ever firing.
Unlike Linear's monochrome restraint or Vercel's hyper-flat black-on-black, Raycast layers tonal greys (`--color-bg-100` through `--color-bg-300`, roughly 16/24/49 in lightness) and lets HSL-defined utility colours (`hsl(202,100%,67%)` blue, `hsl(151,59%,59%)` green) glow against them. The result is closer to a macOS menu bar than a marketing site — chromatic where it matters, monochrome everywhere else.
The signature visual moment is a **red gradient hero stripe** at the top of the homepage — three diagonal red bands (`#ff5757` → `#a1131a`) laid across like a launch banner, immediately establishing this as a product launch / brand moment rather than a generic SaaS landing page. The stripe sits above a full-bleed product UI screenshot that shows Raycast's actual command palette — the chrome IS the in-product chrome at marketing scale.
The spacing token ladder is unusually long — from 4px micro to 224px section. That range is what lets dense feature grids (16–24px gaps) and cinematic hero sections (168px breathing room) live in the same template without changing typographic rhythm. Reading the homepage feels like opening Spotlight at extra-large size: monochrome chrome with bright accent moments, keyboard shortcuts everywhere, density-forward.
**Key Characteristics:**
- Near-black `#07080a` canvas — matches launcher canvas exactly.
- Four-step tonal ladder (`bg-100`/`bg-200`/`bg-300`/`bg-400`) for surface lift instead of shadows.
- HSL-defined utility colors: blue 202° / green 151° / red 0° / yellow 43° — read as system colors.
- Inter at 600 with ss03 stylistic set enabled site-wide.
- JetBrains Mono on every keycap, shortcut chip, code sample.
- Near-white pill CTA (`rgba(255, 255, 255, 0.815)`) — slightly translucent, inverts on dark.
- Red gradient hero stripe — three diagonal bands at top of homepage.
- Spacing scale 4 → 224px — engineered for both dense grids and cinematic heroes.
- Container width 1204px; navbar height 76px; grid gap 32px.
- Keycap shadow: `inset` gradient mimicking physical key — only shadow on the page.
## 2. Color Palette & Roles
### Primary
- **Background** (`#07080a`): canvas — body backdrop, the value all surfaces lift from. Off-black with a hint of blue.
- **Text** (`#f4f5f7`): primary copy ≈ `hsl(240, 11%, 96%)` — slightly cool off-white.
- **Brand / Accent** (`#56c2ff`): signature blue ≈ `hsl(202, 100%, 67%)`. System-color saturation, not marketing accent.
### Brand & Dark
- **bg-100** (`#101111`): first-tier elevated panel — cards, code blocks. The most-used surface above canvas.
- **bg-200** (`#18191a`): second tier — input fields, key cap base.
- **bg-300** (`#313133`): third tier — popovers.
- **Surface** (`#0d0d0d`): primary card surface (slightly different from bg-100 — used for command palette card body).
- **Surface Card** (`#121212`): command palette card body, keycap top of gradient.
- **Surface Key Start** (`#121212`): top of keycap gradient.
- **Surface Key End** (`#0d0d0d`): bottom of keycap gradient.
### Accent (Utility Hues — HSL-defined)
These read as OS-level semantic states, not marketing decoration:
- **Blue** (`#56c2ff` ≈ `hsl(202, 100%, 67%)`): info, link, primary accent.
- **Green** (`#5fd9a0` ≈ `hsl(151, 59%, 59%)`): success, "online" status.
- **Red** (`#ff6363` ≈ `hsl(0, 100%, 70%)`): danger, error.
- **Yellow** (`#ffc233` ≈ `hsl(43, 100%, 60%)`): warning, attention.
Each utility hue ships with a soft variant: `rgba(hue, 0.15)` for tinted backgrounds (badges, indicators).
### Hero Stripe
- **Hero Stripe Start** (`#ff5757`): top of red gradient.
- **Hero Stripe End** (`#a1131a`): bottom of red gradient.
The three diagonal bands at the top of the homepage — like a launch banner / product reveal moment.
### Interactive
- **Link** (`#56c2ff`): accent blue.
- **Link Hover** (`#7dd3ff`): lighter on hover.
- **Focus Ring** (`2px solid #56c2ff`): blue ring with 2px offset on canvas.
### Neutral Scale
- **Text Strong** (`#ffffff`): display emphasis (rare).
- **Text** (`#f4f5f7`): primary copy.
- **Text 200** (`#c2c7ca`): secondary copy and subdued labels.
- **Text 300** (`#78787c`): captions, footnotes.
- **Text 400** (`#5e6366`): muted.
- **Text Faint** (`#434345`): disabled.
### Surface & Borders
- **Border** (`#262a2c` ≈ `hsl(195, 5%, 15%)`): desaturated, never pure grey. The system's primary depth tool above tonal layering.
- **Border Soft** (`rgba(255, 255, 255, 0.08)`): softer divider — nested rows.
- **Border Strong** (`rgba(255, 255, 255, 0.16)`): stronger panel outline — hover state, focus.
### Shadow Colors
- **Ambient** (`rgba(0, 0, 0, 0.20) 0 1px 2px`): minimal card lift (rare).
- **Standard** (`rgba(0, 0, 0, 0.30) 0 4px 12px`): hover elevation.
- **Elevated** (`rgba(0, 0, 0, 0.50) 0 12px 32px`): command palette card.
- **Keycap** (`inset 0 1px 0 rgba(255, 255, 255, 0.08), inset 0 -1px 0 rgba(0, 0, 0, 0.40)`): the signature inset gradient mimicking a physical key.
### CTA
- **Primary CTA Background** (`rgba(255, 255, 255, 0.815)`): near-white pill, slightly translucent.
- **Primary CTA Text** (`#18191a`): inverts on near-white.
- **Primary CTA Pressed** (`rgba(232, 232, 232, 0.815)`): press state.
### Semantic
Mirrors utility hues exactly:
- **Success** (`#5fd9a0`)
- **Warning** (`#ffc233`)
- **Danger** (`#ff6363`)
- **Info** (`#56c2ff`)
## 3. Typography Rules
### Font Family
- **Primary (display + body):** `Inter, "Inter Fallback", -apple-system, BlinkMacSystemFont, system-ui, sans-serif`. Loaded with an `Inter Fallback` so layout never reflows.
- **Mono companion:** `"JetBrains Mono", "JetBrains Mono Fallback", ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, monospace`. Used for keycaps, shortcut chips, code, label-mono.
- **OpenType features site-wide:** `kern`, `liga`, `calt`, `ss03`. The **ss03 stylistic set** is the brand fingerprint — slightly narrower terminal forms (a, t, l) that give Raycast's text its precise, system-font feel.
### Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|---|---|---|---|---|---|---|---|
| display-hero | Inter | 64 | 600 | 1.10 | 0 | kern, ss03 | Homepage h1 — single typographic block |
| display-large | Inter | 56 | 500 | 1.17 | 0.003em | kern, ss03 | Section h1 |
| h1 | Inter | 40 | 600 | 1.15 | 0 | kern, ss03 | Page h1 |
| h2 | Inter | 32 | 500 | 1.20 | 0.003em | kern, ss03 | Section heads |
| h3 | Inter | 24 | 500 | 1.30 | 0.003em | kern, ss03 | Sub-section heads |
| h4 | Inter | 20 | 500 | 1.40 | 0.003em | kern, ss03 | Card titles |
| body-large | Inter | 18 | 400 | 1.60 | 0 | kern, ss03 | Hero subhead |
| body | Inter | 16 | 400 | 1.55 | 0 | kern, ss03 | Default body |
| body-small | Inter | 14 | 400 | 1.55 | 0 | kern, ss03 | Footer body |
| label-mono | JetBrains Mono | 11 | 500 | 1.40 | 0.04em | tnum, uppercase | UPPERCASE eyebrow |
| button | Inter | 14 | 500 | 1.00 | 0.003em | kern, ss03 | CTA button label |
| button-small | Inter | 13 | 500 | 1.00 | 0.003em | kern, ss03 | Compact button |
| link | Inter | 16 | 500 | 1.40 | 0.005em | kern, ss03 | Inline link |
| caption | Inter | 13 | 400 | 1.40 | 0.002em | kern, ss03 | Caption |
| caption-small | Inter | 12 | 400 | 1.50 | 0.005em | kern, ss03 | Footer microcopy |
| micro | Inter | 11 | 500 | 1.30 | 0.04em | kern | UI hint |
| code-body | JetBrains Mono | 13 | 400 | 1.50 | 0 | tnum | Code sample |
| code-bold | JetBrains Mono | 13 | 500 | 1.50 | 0 | tnum | Inline emphasis in code |
| code-label | JetBrains Mono | 11 | 500 | 1.40 | 0.04em | tnum, uppercase | Code-block filename |
| keycap | JetBrains Mono | 13 | 400 | 1.40 | 0 | tnum | Real `kbd` element |
### Principles
- **Inter ss03 enabled site-wide.** This is the brand fingerprint — the stylistic set tightens terminal forms (a, t, l) for a precise, system-font feel that distinguishes Raycast's text from default Inter.
- **Display weight stays at 500–600.** Inter at 500 reads as engineered; Inter at 600 reads as confident. Below 500, type loses authority.
- **JetBrains Mono on every keycap, shortcut, code surface.** Pairing humanist sans with clearly geometric mono is what makes the keyboard-first identity legible.
- **Tight line-heights on display.** 1.10 at 64px keeps the hero reading as a single typographic block rather than two stacked lines.
- **Body sits at 16px / 1.55 line-height.** Generous enough to read at distance but tight enough that feature lists stack densely.
- **Positive tracking on body sizes.** Most marketing sites use neutral or negative tracking on body. Raycast pushes slightly positive (0.002em–0.005em) — same convention as macOS system fonts.
## 4. Component Stylings
### Buttons
**Primary (Near-White Pill)** — Background `rgba(255, 255, 255, 0.815)` (slightly translucent near-white), text `#18191a`, 8px radius, padding `8px 16px`, height 36px, button font (14/500). Hover background `rgba(255, 255, 255, 0.95)`. **Use:** primary CTA — Download for Mac / Get Started.
**Secondary (Outlined)** — Transparent background, `#f4f5f7` text, 1px `#262a2c` border, 8px radius. Hover: background `#101111`, border deepens to `rgba(255, 255, 255, 0.16)`. **Use:** Watch demo / View on GitHub.
**Tertiary (Filled)** — Background `#101111`, ink text, 8px radius. Hover background `#18191a`. **Use:** outlined panel button.
**Ghost** — Transparent background, ink text, 8px radius, padding `6px 12px`. Hover: `rgba(255, 255, 255, 0.04)` background. **Use:** inline text-link CTA.
**Danger** — Background `#ff6363`, ink text `#07080a`, 8px radius. Hover `#ff4d4d`. **Use:** destructive confirms (rare on marketing).
**Install Button** — Transparent background, ink text, 8px radius, padding `6px 14px`. Outlined inline. **Use:** extension store install button.
### Cards
**Feature Card Dark** — Background `#0d0d0d` (surface), 1px `#262a2c` border, 10px radius, 24px padding. **Use:** feature card on canvas — first elevation tier.
**Feature Card Elevated** — Background `#101111` (bg-100), 1px `#262a2c` border, 10px radius, 24px padding. Hover: background `#18191a`, border `rgba(255, 255, 255, 0.16)`. **Use:** interactive feature card — second elevation tier.
**Command Palette Card (Hero)** — Background `#0d0d0d`, 1px `#262a2c` border, 10px radius, 0 padding (rows fill edge-to-edge), elevated shadow `rgba(0, 0, 0, 0.50) 0 12px 32px`. Holds a multi-row command palette mockup. **Use:** hero region only — the page's most elevated chrome element.
**Pricing Card** — Background `#0d0d0d`, 1px `#262a2c` border, 10px radius, 32px padding.
**Pricing Card Featured** — Same shape as standard, but border becomes `1px solid #56c2ff` (blue accent). The blue border is the "highlighted tier" signal — no colored ribbon, no background change.
### Badges & Tags
**Badge Pro** — Background `#101111`, text `rgba(255, 255, 255, 0.72)`, 4px radius, `2px 6px` padding, caption-small font. **Use:** PRO label inside extension cards.
**Badge Info Soft** — Background `rgba(86, 194, 255, 0.15)`, text `#56c2ff`, 4px radius, `2px 8px` padding. Same shape for success-soft (green tint), warning-soft (yellow tint), danger-soft (red tint). **Use:** category badges — utility-color tinted.
**Pill Tab (Default)** — Transparent background, `#c2c7ca` text, 9999 radius, `4px 10px` padding, caption font. **Pill Tab Active** — Background `#101111`, ink text, same shape.
### Keyboard Shortcuts (signature)
**Keycap** — Background `#121212` (top of gradient), text `#c2c7ca`, 1px `#262a2c` border, 4px radius, `1px 6px` padding, height 20px, JetBrains Mono 13/400, **inset shadow** `inset 0 1px 0 rgba(255, 255, 255, 0.08), inset 0 -1px 0 rgba(0, 0, 0, 0.40)` (mimics a physical keycap). Built from `--key-bg-start-color` (`#121212`) blending into `--key-bg-end-color` (`#0d0d0d`). **Use:** every keyboard shortcut on the page is a real `kbd` element styled this way — never icon fonts.
### Inputs & Forms
**Text Input** — Background `#101111`, 1px `#262a2c` border, 8px radius, padding `8px 12px`, height 36px, body font. Focus: border `#56c2ff`, ring `0 0 0 2px rgba(86, 194, 255, 0.20)`.
**Store Search Bar** — Background `#101111`, 8px radius, padding `10px 16px`, height 44px (taller than standard input). **Use:** extension store search.
### Navigation
**Top Nav** — Background transparent over `#07080a` canvas, 76px height (taller than typical 64px). Layout: Raycast wordmark left, primary horizontal menu (Pro / Store / Manual / Changelog / Blog / Pricing), Sign In + Download CTA right.
**Nav Link** — Transparent background, `#c2c7ca` text, body-small font, padding `6px 12px`. Hover: text `#f4f5f7`.
### Decorative
**Hero Stripe** — Linear gradient `180deg, #ff5757 0%, #a1131a 100%`. Three diagonal red bands at the top of the homepage. Sits above the navigation.
**Code Block** — Background `#101111`, 1px `#262a2c` border, 8px radius, 16px padding, JetBrains Mono 13/400. Optional filename header in mono 11/500/0.04em uppercase.
**Command Palette Row** — Default: transparent background, ink text, 6px radius, `6px 10px` padding. **Active (keyboard focus)** — Background `#121212`, white text, same shape. Mimics actual product chrome.
## 5. Layout Principles
### Spacing System
- **Base unit:** 4px (some 2px micro tokens).
- **Scale:** 2 / 4 / 8 / 12 / 16 / 20 / 24 / 32 / 40 / 48 / 56 / 64 / 80 / 96 / 112 / 168 / 224.
- **Section padding:** 96px standard, 168px for cinematic hero sections.
- **Grid gap:** 32px (`--grid-gap`).
- **Card padding:** 24px standard, 32px for pricing.
### Grid & Container
- **Max content width:** 1204px (`--container-width`).
- **Navbar:** 1204px wide, 76px height (`--navbar-height`).
- **Bento / feature grid:** 32px gap, 2-3 column at desktop.
- **Editorial body:** 12-column grid.
- **Footer:** 5-column at desktop.
### Whitespace Philosophy
The unusually long spacing scale (4 → 224px) lets dense and cinematic regions coexist. Feature grids tighten to 16px gaps; hero sections breathe at 168px. This range is the deepest layout decision — fewer tokens would force compromises between density and air.
### Section Cadence
- Red hero stripe → dark hero with command palette mockup → 168px breathing → feature Bento grid → mid-page editorial section → product UI screenshot full-bleed → pricing → CTA → footer.
- Tonal continuity throughout — no light sections in the marketing chrome.
- The red stripe is the single chromatic break.
## 6. Shapes & Radius Scale
| Token | Value | Use |
|---|---|---|
| none | 0 | Reserved (rare flat edges) |
| micro | 2 | Inline pills (rare) |
| xs | 4 | **Keycaps, badges** — the smallest functional radius |
| sm | 6 | **Command palette rows** — slightly softer |
| md | 8 | **Buttons, inputs** — default |
| lg | 10 | **Cards, command palette card** — Raycast's signature card radius |
| xl | 16 | Larger feature cards (rare) |
| xxl | 24 | Hero containers (rare) |
| featured | 20 | Featured shells (rare) |
| pill | 9999 | Pill tabs, status dots |
The radius ladder is precise: 4 → 6 → 8 → 10 → 16 → 20 → 24. The 10px card radius is Raycast's signature — softer than 8 (button), sharper than 12 (Linear / Vercel cards). Mixing radii within a primitive is explicitly avoided: a button is 8px, a card is 10px, a hero shell is 20–24px.
## 7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 — Canvas | `#07080a` flat | Body bands, footer |
| 1 — bg-100 | `#101111` + 1px `#262a2c` | Feature cards, code blocks, inputs |
| 2 — bg-200 | `#18191a` + 1px `#262a2c` | Input fields, key cap base, hover states |
| 3 — bg-300 | `#313133` + 1px `rgba(255, 255, 255, 0.16)` | Popovers, tooltips |
| 4 — Command Palette | `#0d0d0d` + 1px `#262a2c` + elevated shadow | Hero command palette card |
| Keycap | `#121212` → `#0d0d0d` gradient + inset shadow | Real `kbd` elements only |
### Shadow Philosophy
Depth is achieved entirely through **tonal layering**, not shadows. The `--color-bg-100/200/300/400` ladder lifts cards, panels and popovers in discrete steps. The single shadow-bearing element on the page is the **keycap**, where `--key-bg-start-color` (#121212) blends into `--key-bg-end-color` (#0d0d0d) with an inset highlight to emulate physical keycap rounding. The hero command palette card uses a standard outset shadow as its single exception. Borders are `hsl(195, 5%, 15%)` — desaturated, never pure grey.
## 8. Interaction & Motion
### Easing & Duration
- **ease-standard:** `cubic-bezier(0.4, 0, 0.2, 1)` — material default.
- **ease-emphasized:** `cubic-bezier(0.2, 0, 0, 1)` — used for command palette row reveal.
- **ease-entrance:** `cubic-bezier(0, 0, 0.2, 1)` — content fade-in on scroll.
- **duration-fast:** 100ms — color transitions on hover.
- **duration-standard:** 200ms — opacity / transform on cards.
- **duration-slow:** 320ms — hero command palette mockup animation.
### Per-Component Micro-States
- **Button hover:** background opacity shift (`rgba(255, 255, 255, 0.815)` → `0.95`). No transform. 100ms.
- **Card hover (elevated feature):** background `#101111` → `#18191a`, border deepens. 200ms.
- **Link hover:** color `#56c2ff` → `#7dd3ff`. Underline appears. 100ms.
- **Input focus:** border `#262a2c` → `#56c2ff`, ring fades in over 100ms.
- **Command palette row hover:** background transparent → `#121212`. Mimics actual product chrome. 100ms.
- **Keycap glow pulse:** subtle `box-shadow` cycle on keycaps in the hero (idle animation, 2.4s cycle).
### Page Transitions
The hero command palette mockup auto-types a sequence of commands on first load. Sections fade in as user scrolls (translateY(8px) → 0, opacity 0 → 1, 320ms staggered).
### Reduced Motion
Respects `prefers-reduced-motion: reduce`. When set:
- Keycap glow pulses pause completely.
- Hero command palette auto-type freezes; show first state.
- Card hover transforms collapse to opacity-only.
- On-scroll fade-ins become instant.
## 9. Accessibility & A11y
### Contrast Pairs
| Pair | Ratio | WCAG |
|---|---|---|
| `#f4f5f7` text on `#07080a` canvas | 16.8 | AAA |
| `#07080a` on `#56c2ff` blue | 9.4 | AAA |
| `#c2c7ca` soft on `#07080a` | 8.9 | AAA at body |
| `#56c2ff` link on `#07080a` | 7.1 | AAA at body |
| `#5fd9a0` green on `#07080a` | 9.2 | AAA |
| `#18191a` text on `rgba(255, 255, 255, 0.815)` | 14.2 | AAA |
### Focus Indicators
2px solid `#56c2ff` blue ring with 2px offset on canvas. Applied to every interactive element — buttons, links, inputs, keycaps, nav, command palette rows. Never `outline: none` without replacement.
### ARIA Patterns
- **Combobox:** `role="combobox"` + `aria-expanded` + `aria-controls` for store search.
- **Listbox:** `role="listbox"` for command palette mockup; rows are `role="option"` with `aria-selected`.
- **Dialog:** `role="dialog"` + `aria-modal="true"` + focus trap.
- **kbd:** real `<kbd>` elements with text content (not icon-only).
### Keyboard Nav
- Tab order strictly visual.
- Skip-link present in header.
- Arrow keys navigate command palette mockup rows in hero.
- Cmd/Ctrl+K opens global search.
- Escape closes all modals.
### Screen Reader
- Decorative red hero stripe marked `aria-hidden="true"`.
- Keycaps include text content (no icon-only kbd).
- Command palette mockup includes `aria-label="Example: Raycast command palette in action"`.
- Utility-color badges include hidden context: "Category: Productivity".
### Reduced Motion
Honored — see §8.
## 10. Responsive Behavior
| Breakpoint | Range | Key Changes |
|---|---|---|
| Mobile | < 640px | display-hero 64→32px; command palette mockup compresses to single-row preview; feature grid 1-up; nav hamburger |
| Tablet | 640–1024px | display-hero 48px; feature grid 2-up; command palette mockup partial |
| Desktop | 1024–1280px | display-hero 56–64px; feature grid 3-up; full command palette mockup |
| Wide | > 1280px | Content caps at 1204px; full hero |
### Touch Targets
- Primary CTA: 36px height — at WCAG AA (padded internally for AAA at touch).
- Store search bar: 44px height — at AAA.
- Keycaps: 20px height (visual only, not interactive — keycaps are decorative).
- Nav links: 32px tap target padded externally.
### Collapsing Strategy
- Top nav switches to hamburger below 768px.
- Command palette mockup: full → partial (3 rows) → single-row preview as viewport narrows.
- Feature grid: 3-up → 2-up → 1-up.
- Pricing 3-up stacks below 768px.
- Hero red stripe: scales fluidly with viewport.
### Image Behavior
Product UI screenshots use `srcset` 1x/2x/3x. Command palette mockup is rendered as live HTML, not raster — scales without quality loss. Hero red stripe is CSS gradient (no image).
### Container Queries
Used inside command palette card — row layout reflows when card width drops below 480px.
## 11. Content & Voice
### Tone
Confident, technical, slightly playful. Raycast's voice sounds like a senior macOS engineer demoing at WWDC — informed, precise, generous with keyboard shortcuts. Sentences trend short. Headlines are declarative ("Your shortcut to everything"). The voice rewards keyboard-first users without alienating mouse-first ones.
### Microcopy Patterns
- **Button verbs:** "Download for Mac", "Get Started", "Sign In", "Watch demo", "Read the docs", "View on GitHub", "Install Extension".
- **Error recipe:** `[What failed] — [Why] — [What to do]`. Example: "Couldn't sync settings. Token expired. Sign in to continue."
- **Success confirmations:** terse — "Installed", "Saved", "Synced". No emoji on marketing.
- **Empty states:** instructional + slightly product-aware. "No commands match. Try a different keyword — or press ⌘ K to search."
### CTA Verb Conventions
- Primary: "Download for Mac" (homepage hero), "Get Started", "Try Raycast Pro".
- Secondary: "Watch demo", "View on GitHub", "Read the manual", "See pricing".
- Avoid: "Sign up now!", emoji-heavy CTAs, "Join thousands".
- Keyboard-first signal: shortcuts referenced everywhere — "Press ⌘ Space to launch" in body copy is canonical.
### Empty States
Raycast's empty states are product-aware. The extension store with no results says: "No extensions match. Try a different category — or press ⌘ K to search across all extensions." The keyboard reference IS the empty state.
## 12. Dark Mode & Theming
Raycast's marketing site is **dark-only**. The `#07080a` canvas matches the launcher's canvas exactly. A light variant exists inside the launcher (preference inside Settings), but the marketing site does not ship a light marketing chrome — the dark canvas IS the brand.
When users toggle to light mode in the launcher:
- `bg` → `#ffffff`
- `text` → `#18191a`
- `surface` → `#f5f5f7`
- `border` → `#e5e5e7`
- Utility hues shift to slightly darker variants for contrast on light: blue → `#0d80c8`, green → `#1f9a5f`, red → `#cc2626`, yellow → `#cc8a00`.
But this is product, not marketing.
## 13. Lineage & Influences
Raycast sits at the intersection of **Linear's near-black canvas tradition**, **Apple's HSL-driven system color vocabulary**, and **its own keyboard-first product identity**. It rejects the typical SaaS-cyan accent in favor of system-saturation hues that match macOS conventions exactly — blue at 202°, green at 151°, red at 0°, yellow at 43°. The result feels native to the platform Raycast extends.
The deepest design move is the **keycap as graphic primitive**. Where Linear renders shortcuts as text (`Cmd+K`) and Vercel renders them as monospaced inline code, Raycast renders every shortcut as a real `kbd` element with a custom inset gradient — `--key-bg-start-color` (#121212) blending to `--key-bg-end-color` (#0d0d0d) — so the page itself demonstrates the product's tactile keyboard-first identity.
The Inter ss03 stylistic set enabled site-wide is the type fingerprint. Raycast's text reads as slightly narrower than default Inter — a precision that distinguishes it from Linear (default Inter) and Vercel (Geist). The pairing of humanist Inter with geometric JetBrains Mono is deliberate: the contrast is what makes the keyboard-shortcut grammar legible.
**Named influences:**
- **Linear** — pioneered the near-black dark-mode marketing canvas and Inter-as-display.
- **Apple HIG** — HSL-driven system color vocabulary (blue/green/red/yellow as semantic states).
- **Vercel** — confidence in oversized Inter display with tight 1.10 line-height.
- **JetBrains Mono** (open-source) — used as keycaps, shortcut chips, code samples.
- **Inter ss03** — stylistic set that gives Raycast's text its precise, system-font feel.
## 14. Do's and Don'ts
### Do
- **Do** anchor the canvas at `#07080a` near-black — match the launcher canvas exactly.
- **Do** lift surfaces with the four-step `--color-bg-100/200/300/400` tonal ladder. Reserve shadow for keycap-style affordances only.
- **Do** render keyboard shortcuts as real `<kbd>` elements styled with the start/end gradient — never use icon fonts.
- **Do** keep utility colors saturated (HSL S=59–100%) so they read as system states, not decoration.
- **Do** enable Inter ss03 stylistic set site-wide — it's the brand fingerprint.
- **Do** use the four utility hues (blue/green/red/yellow) as semantic states only, never as marketing decoration.
- **Do** keep section rhythm long (96 standard, 168 cinematic) using the unusually deep spacing token ladder.
- **Do** use 10px radius for cards (Raycast's signature), 8px for buttons, 4px for keycaps.
- **Do** ship the near-white pill CTA (`rgba(255, 255, 255, 0.815)`) at slightly translucent — not pure `#fff`.
- **Do** open the homepage with the red gradient hero stripe — three diagonal bands at the top.
### Don't
- **Don't** introduce additional accent hues outside the four utility colours (blue/green/red/yellow). The palette discipline is the brand.
- **Don't** mix radii within a primitive: a button is 8px, a card is 10px, a hero shell is 20–24px. Cross-pollination breaks the ladder.
- **Don't** soften display copy below 500 weight; Inter at 400 reads as body text and weakens the hero.
- **Don't** use shadows for chrome elevation. Tonal layering does the work.
- **Don't** use pure black `#000000` as canvas. Raycast's `#07080a` has a hint of blue that matters.
- **Don't** use pure grey borders. `#262a2c` is desaturated (5% saturation in HSL) — never use neutral greys.
- **Don't** render shortcuts as text-only (`Cmd+K`). Always real `<kbd>` elements with the inset gradient.
- **Don't** introduce a third sans family. Inter (with ss03) carries display + body unified.
- **Don't** drop the red hero stripe on the homepage — it's the page's chromatic identity moment.
- **Don't** use weight 700. Inter at 600 is the maximum display weight.
## 15. Agent Prompt Guide
### Quick Color Reference
```
Canvas: #07080a
Surface: #0d0d0d
bg-100: #101111
bg-200: #18191a
bg-300: #313133
Text: #f4f5f7
Text 200: #c2c7ca
Brand (Blue): #56c2ff
Green: #5fd9a0
Red: #ff6363
Yellow: #ffc233
Border: #262a2c
Hero Stripe: #ff5757 → #a1131a
```
### Example Component Prompts
- **"Create a hero section in the Raycast style"** — `#07080a` canvas, 64px Inter h1 at weight 600 with neutral tracking and ss03 enabled, 18px body subhead at weight 400, near-white pill CTA `rgba(255, 255, 255, 0.815)`. Add a red gradient hero stripe (three diagonal bands `#ff5757` → `#a1131a`) above the navigation.
- **"Design a command palette mockup in the Raycast style"** — Background `#0d0d0d`, 1px `#262a2c` border, 10px radius, elevated shadow `rgba(0, 0, 0, 0.50) 0 12px 32px`. Inside: vertical list of command rows (transparent default, `#121212` active state with white text). Each row: 6px radius, `6px 10px` padding, body 16/400 + keycap chip on the right.
- **"Build a primary CTA in the Raycast style"** — Background `rgba(255, 255, 255, 0.815)` near-white translucent, `#18191a` text, 8px radius, `8px 16px` padding, 36px height, button font 14/500 with ss03. Hover: background `rgba(255, 255, 255, 0.95)`. No transform.
- **"Make a keycap in the Raycast style"** — Background `#121212` (top of gradient), text `#c2c7ca`, 1px `#262a2c` border, 4px radius, `1px 6px` padding, 20px height, JetBrains Mono 13/400. Inset shadow: `inset 0 1px 0 rgba(255, 255, 255, 0.08), inset 0 -1px 0 rgba(0, 0, 0, 0.40)` mimics a physical key. Always a real `<kbd>` element.
- **"Render a feature card in the Raycast style"** — Background `#0d0d0d` (or `#101111` for elevated), 1px `#262a2c` border, **10px radius** (Raycast's signature card radius), 24px padding. Hover (elevated only): background `#18191a`, border `rgba(255, 255, 255, 0.16)`. No shadow.
- **"Design a soft badge in the Raycast style"** — Pick a utility hue: blue / green / red / yellow. Background `rgba(hue, 0.15)`, text the same hue at full saturation, 4px radius, `2px 8px` padding, caption-small font. Reads as system-state, not decoration.
### Iteration Guide
1. Start with `#07080a` canvas — non-negotiable. Hint of blue, never pure black.
2. Apply Inter with ss03 stylistic set site-wide. Display weight 500–600. The fingerprint.
3. Lift surfaces with the four-step bg ladder (`#101111` → `#18191a` → `#313133`). No shadows for chrome.
4. Use 10px card radius (Raycast's signature), 8px buttons, 4px keycaps. Don't cross.
5. Keyboard shortcuts are real `<kbd>` elements with the inset gradient. Never text-only.
6. Utility hues (blue/green/red/yellow) read as system states. Never marketing decoration.
7. Section rhythm: 96 standard, 168 cinematic. The unusual range is the brand.
8. Open the homepage with the red gradient hero stripe — the chromatic identity moment.
1. Visual Theme & Atmosphere
Raycast’s marketing site is a near-black launcher pretending to be a website. The canvas sits at #07080a (--color-bg), display type is Inter 600 at 64px/1.10, and every “shortcut” graphic uses a real kbd rendered with the --key-bg-start-color/--key-bg-end-color gradient — so the page itself demonstrates the product’s typography and key shapes without an animation ever firing.
Unlike Linear’s monochrome restraint or Vercel’s hyper-flat black-on-black, Raycast layers tonal greys (--color-bg-100 through --color-bg-300, roughly 16/24/49 in lightness) and lets HSL-defined utility colours (hsl(202,100%,67%) blue, hsl(151,59%,59%) green) glow against them. The result is closer to a macOS menu bar than a marketing site — chromatic where it matters, monochrome everywhere else.
The signature visual moment is a red gradient hero stripe at the top of the homepage — three diagonal red bands (#ff5757 → #a1131a) laid across like a launch banner, immediately establishing this as a product launch / brand moment rather than a generic SaaS landing page. The stripe sits above a full-bleed product UI screenshot that shows Raycast’s actual command palette — the chrome IS the in-product chrome at marketing scale.
The spacing token ladder is unusually long — from 4px micro to 224px section. That range is what lets dense feature grids (16–24px gaps) and cinematic hero sections (168px breathing room) live in the same template without changing typographic rhythm. Reading the homepage feels like opening Spotlight at extra-large size: monochrome chrome with bright accent moments, keyboard shortcuts everywhere, density-forward.
Key Characteristics:
- Near-black
#07080acanvas — matches launcher canvas exactly. - Four-step tonal ladder (
bg-100/bg-200/bg-300/bg-400) for surface lift instead of shadows. - HSL-defined utility colors: blue 202° / green 151° / red 0° / yellow 43° — read as system colors.
- Inter at 600 with ss03 stylistic set enabled site-wide.
- JetBrains Mono on every keycap, shortcut chip, code sample.
- Near-white pill CTA (
rgba(255, 255, 255, 0.815)) — slightly translucent, inverts on dark. - Red gradient hero stripe — three diagonal bands at top of homepage.
- Spacing scale 4 → 224px — engineered for both dense grids and cinematic heroes.
- Container width 1204px; navbar height 76px; grid gap 32px.
- Keycap shadow:
insetgradient mimicking physical key — only shadow on the page.
2. Color Palette & Roles
Primary
- Background (
#07080a): canvas — body backdrop, the value all surfaces lift from. Off-black with a hint of blue. - Text (
#f4f5f7): primary copy ≈hsl(240, 11%, 96%)— slightly cool off-white. - Brand / Accent (
#56c2ff): signature blue ≈hsl(202, 100%, 67%). System-color saturation, not marketing accent.
Brand & Dark
- bg-100 (
#101111): first-tier elevated panel — cards, code blocks. The most-used surface above canvas. - bg-200 (
#18191a): second tier — input fields, key cap base. - bg-300 (
#313133): third tier — popovers. - Surface (
#0d0d0d): primary card surface (slightly different from bg-100 — used for command palette card body). - Surface Card (
#121212): command palette card body, keycap top of gradient. - Surface Key Start (
#121212): top of keycap gradient. - Surface Key End (
#0d0d0d): bottom of keycap gradient.
Accent (Utility Hues — HSL-defined)
These read as OS-level semantic states, not marketing decoration:
- Blue (
#56c2ff≈hsl(202, 100%, 67%)): info, link, primary accent. - Green (
#5fd9a0≈hsl(151, 59%, 59%)): success, “online” status. - Red (
#ff6363≈hsl(0, 100%, 70%)): danger, error. - Yellow (
#ffc233≈hsl(43, 100%, 60%)): warning, attention.
Each utility hue ships with a soft variant: rgba(hue, 0.15) for tinted backgrounds (badges, indicators).
Hero Stripe
- Hero Stripe Start (
#ff5757): top of red gradient. - Hero Stripe End (
#a1131a): bottom of red gradient.
The three diagonal bands at the top of the homepage — like a launch banner / product reveal moment.
Interactive
- Link (
#56c2ff): accent blue. - Link Hover (
#7dd3ff): lighter on hover. - Focus Ring (
2px solid #56c2ff): blue ring with 2px offset on canvas.
Neutral Scale
- Text Strong (
#ffffff): display emphasis (rare). - Text (
#f4f5f7): primary copy. - Text 200 (
#c2c7ca): secondary copy and subdued labels. - Text 300 (
#78787c): captions, footnotes. - Text 400 (
#5e6366): muted. - Text Faint (
#434345): disabled.
Surface & Borders
- Border (
#262a2c≈hsl(195, 5%, 15%)): desaturated, never pure grey. The system’s primary depth tool above tonal layering. - Border Soft (
rgba(255, 255, 255, 0.08)): softer divider — nested rows. - Border Strong (
rgba(255, 255, 255, 0.16)): stronger panel outline — hover state, focus.
Shadow Colors
- Ambient (
rgba(0, 0, 0, 0.20) 0 1px 2px): minimal card lift (rare). - Standard (
rgba(0, 0, 0, 0.30) 0 4px 12px): hover elevation. - Elevated (
rgba(0, 0, 0, 0.50) 0 12px 32px): command palette card. - Keycap (
inset 0 1px 0 rgba(255, 255, 255, 0.08), inset 0 -1px 0 rgba(0, 0, 0, 0.40)): the signature inset gradient mimicking a physical key.
CTA
- Primary CTA Background (
rgba(255, 255, 255, 0.815)): near-white pill, slightly translucent. - Primary CTA Text (
#18191a): inverts on near-white. - Primary CTA Pressed (
rgba(232, 232, 232, 0.815)): press state.
Semantic
Mirrors utility hues exactly:
- Success (
#5fd9a0) - Warning (
#ffc233) - Danger (
#ff6363) - Info (
#56c2ff)
3. Typography Rules
Font Family
- Primary (display + body):
Inter, "Inter Fallback", -apple-system, BlinkMacSystemFont, system-ui, sans-serif. Loaded with anInter Fallbackso layout never reflows. - Mono companion:
"JetBrains Mono", "JetBrains Mono Fallback", ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, monospace. Used for keycaps, shortcut chips, code, label-mono. - OpenType features site-wide:
kern,liga,calt,ss03. The ss03 stylistic set is the brand fingerprint — slightly narrower terminal forms (a, t, l) that give Raycast’s text its precise, system-font feel.
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|---|---|---|---|---|---|---|---|
| display-hero | Inter | 64 | 600 | 1.10 | 0 | kern, ss03 | Homepage h1 — single typographic block |
| display-large | Inter | 56 | 500 | 1.17 | 0.003em | kern, ss03 | Section h1 |
| h1 | Inter | 40 | 600 | 1.15 | 0 | kern, ss03 | Page h1 |
| h2 | Inter | 32 | 500 | 1.20 | 0.003em | kern, ss03 | Section heads |
| h3 | Inter | 24 | 500 | 1.30 | 0.003em | kern, ss03 | Sub-section heads |
| h4 | Inter | 20 | 500 | 1.40 | 0.003em | kern, ss03 | Card titles |
| body-large | Inter | 18 | 400 | 1.60 | 0 | kern, ss03 | Hero subhead |
| body | Inter | 16 | 400 | 1.55 | 0 | kern, ss03 | Default body |
| body-small | Inter | 14 | 400 | 1.55 | 0 | kern, ss03 | Footer body |
| label-mono | JetBrains Mono | 11 | 500 | 1.40 | 0.04em | tnum, uppercase | UPPERCASE eyebrow |
| button | Inter | 14 | 500 | 1.00 | 0.003em | kern, ss03 | CTA button label |
| button-small | Inter | 13 | 500 | 1.00 | 0.003em | kern, ss03 | Compact button |
| link | Inter | 16 | 500 | 1.40 | 0.005em | kern, ss03 | Inline link |
| caption | Inter | 13 | 400 | 1.40 | 0.002em | kern, ss03 | Caption |
| caption-small | Inter | 12 | 400 | 1.50 | 0.005em | kern, ss03 | Footer microcopy |
| micro | Inter | 11 | 500 | 1.30 | 0.04em | kern | UI hint |
| code-body | JetBrains Mono | 13 | 400 | 1.50 | 0 | tnum | Code sample |
| code-bold | JetBrains Mono | 13 | 500 | 1.50 | 0 | tnum | Inline emphasis in code |
| code-label | JetBrains Mono | 11 | 500 | 1.40 | 0.04em | tnum, uppercase | Code-block filename |
| keycap | JetBrains Mono | 13 | 400 | 1.40 | 0 | tnum | Real kbd element |
Principles
- Inter ss03 enabled site-wide. This is the brand fingerprint — the stylistic set tightens terminal forms (a, t, l) for a precise, system-font feel that distinguishes Raycast’s text from default Inter.
- Display weight stays at 500–600. Inter at 500 reads as engineered; Inter at 600 reads as confident. Below 500, type loses authority.
- JetBrains Mono on every keycap, shortcut, code surface. Pairing humanist sans with clearly geometric mono is what makes the keyboard-first identity legible.
- Tight line-heights on display. 1.10 at 64px keeps the hero reading as a single typographic block rather than two stacked lines.
- Body sits at 16px / 1.55 line-height. Generous enough to read at distance but tight enough that feature lists stack densely.
- Positive tracking on body sizes. Most marketing sites use neutral or negative tracking on body. Raycast pushes slightly positive (0.002em–0.005em) — same convention as macOS system fonts.
4. Component Stylings
Buttons
Primary (Near-White Pill) — Background rgba(255, 255, 255, 0.815) (slightly translucent near-white), text #18191a, 8px radius, padding 8px 16px, height 36px, button font (14/500). Hover background rgba(255, 255, 255, 0.95). Use: primary CTA — Download for Mac / Get Started.
Secondary (Outlined) — Transparent background, #f4f5f7 text, 1px #262a2c border, 8px radius. Hover: background #101111, border deepens to rgba(255, 255, 255, 0.16). Use: Watch demo / View on GitHub.
Tertiary (Filled) — Background #101111, ink text, 8px radius. Hover background #18191a. Use: outlined panel button.
Ghost — Transparent background, ink text, 8px radius, padding 6px 12px. Hover: rgba(255, 255, 255, 0.04) background. Use: inline text-link CTA.
Danger — Background #ff6363, ink text #07080a, 8px radius. Hover #ff4d4d. Use: destructive confirms (rare on marketing).
Install Button — Transparent background, ink text, 8px radius, padding 6px 14px. Outlined inline. Use: extension store install button.
Cards
Feature Card Dark — Background #0d0d0d (surface), 1px #262a2c border, 10px radius, 24px padding. Use: feature card on canvas — first elevation tier.
Feature Card Elevated — Background #101111 (bg-100), 1px #262a2c border, 10px radius, 24px padding. Hover: background #18191a, border rgba(255, 255, 255, 0.16). Use: interactive feature card — second elevation tier.
Command Palette Card (Hero) — Background #0d0d0d, 1px #262a2c border, 10px radius, 0 padding (rows fill edge-to-edge), elevated shadow rgba(0, 0, 0, 0.50) 0 12px 32px. Holds a multi-row command palette mockup. Use: hero region only — the page’s most elevated chrome element.
Pricing Card — Background #0d0d0d, 1px #262a2c border, 10px radius, 32px padding.
Pricing Card Featured — Same shape as standard, but border becomes 1px solid #56c2ff (blue accent). The blue border is the “highlighted tier” signal — no colored ribbon, no background change.
Badges & Tags
Badge Pro — Background #101111, text rgba(255, 255, 255, 0.72), 4px radius, 2px 6px padding, caption-small font. Use: PRO label inside extension cards.
Badge Info Soft — Background rgba(86, 194, 255, 0.15), text #56c2ff, 4px radius, 2px 8px padding. Same shape for success-soft (green tint), warning-soft (yellow tint), danger-soft (red tint). Use: category badges — utility-color tinted.
Pill Tab (Default) — Transparent background, #c2c7ca text, 9999 radius, 4px 10px padding, caption font. Pill Tab Active — Background #101111, ink text, same shape.
Keyboard Shortcuts (signature)
Keycap — Background #121212 (top of gradient), text #c2c7ca, 1px #262a2c border, 4px radius, 1px 6px padding, height 20px, JetBrains Mono 13/400, inset shadow inset 0 1px 0 rgba(255, 255, 255, 0.08), inset 0 -1px 0 rgba(0, 0, 0, 0.40) (mimics a physical keycap). Built from --key-bg-start-color (#121212) blending into --key-bg-end-color (#0d0d0d). Use: every keyboard shortcut on the page is a real kbd element styled this way — never icon fonts.
Inputs & Forms
Text Input — Background #101111, 1px #262a2c border, 8px radius, padding 8px 12px, height 36px, body font. Focus: border #56c2ff, ring 0 0 0 2px rgba(86, 194, 255, 0.20).
Store Search Bar — Background #101111, 8px radius, padding 10px 16px, height 44px (taller than standard input). Use: extension store search.
Navigation
Top Nav — Background transparent over #07080a canvas, 76px height (taller than typical 64px). Layout: Raycast wordmark left, primary horizontal menu (Pro / Store / Manual / Changelog / Blog / Pricing), Sign In + Download CTA right.
Nav Link — Transparent background, #c2c7ca text, body-small font, padding 6px 12px. Hover: text #f4f5f7.
Decorative
Hero Stripe — Linear gradient 180deg, #ff5757 0%, #a1131a 100%. Three diagonal red bands at the top of the homepage. Sits above the navigation.
Code Block — Background #101111, 1px #262a2c border, 8px radius, 16px padding, JetBrains Mono 13/400. Optional filename header in mono 11/500/0.04em uppercase.
Command Palette Row — Default: transparent background, ink text, 6px radius, 6px 10px padding. Active (keyboard focus) — Background #121212, white text, same shape. Mimics actual product chrome.
5. Layout Principles
Spacing System
- Base unit: 4px (some 2px micro tokens).
- Scale: 2 / 4 / 8 / 12 / 16 / 20 / 24 / 32 / 40 / 48 / 56 / 64 / 80 / 96 / 112 / 168 / 224.
- Section padding: 96px standard, 168px for cinematic hero sections.
- Grid gap: 32px (
--grid-gap). - Card padding: 24px standard, 32px for pricing.
Grid & Container
- Max content width: 1204px (
--container-width). - Navbar: 1204px wide, 76px height (
--navbar-height). - Bento / feature grid: 32px gap, 2-3 column at desktop.
- Editorial body: 12-column grid.
- Footer: 5-column at desktop.
Whitespace Philosophy
The unusually long spacing scale (4 → 224px) lets dense and cinematic regions coexist. Feature grids tighten to 16px gaps; hero sections breathe at 168px. This range is the deepest layout decision — fewer tokens would force compromises between density and air.
Section Cadence
- Red hero stripe → dark hero with command palette mockup → 168px breathing → feature Bento grid → mid-page editorial section → product UI screenshot full-bleed → pricing → CTA → footer.
- Tonal continuity throughout — no light sections in the marketing chrome.
- The red stripe is the single chromatic break.
6. Shapes & Radius Scale
| Token | Value | Use |
|---|---|---|
| none | 0 | Reserved (rare flat edges) |
| micro | 2 | Inline pills (rare) |
| xs | 4 | Keycaps, badges — the smallest functional radius |
| sm | 6 | Command palette rows — slightly softer |
| md | 8 | Buttons, inputs — default |
| lg | 10 | Cards, command palette card — Raycast’s signature card radius |
| xl | 16 | Larger feature cards (rare) |
| xxl | 24 | Hero containers (rare) |
| featured | 20 | Featured shells (rare) |
| pill | 9999 | Pill tabs, status dots |
The radius ladder is precise: 4 → 6 → 8 → 10 → 16 → 20 → 24. The 10px card radius is Raycast’s signature — softer than 8 (button), sharper than 12 (Linear / Vercel cards). Mixing radii within a primitive is explicitly avoided: a button is 8px, a card is 10px, a hero shell is 20–24px.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 — Canvas | #07080a flat | Body bands, footer |
| 1 — bg-100 | #101111 + 1px #262a2c | Feature cards, code blocks, inputs |
| 2 — bg-200 | #18191a + 1px #262a2c | Input fields, key cap base, hover states |
| 3 — bg-300 | #313133 + 1px rgba(255, 255, 255, 0.16) | Popovers, tooltips |
| 4 — Command Palette | #0d0d0d + 1px #262a2c + elevated shadow | Hero command palette card |
| Keycap | #121212 → #0d0d0d gradient + inset shadow | Real kbd elements only |
Shadow Philosophy
Depth is achieved entirely through tonal layering, not shadows. The --color-bg-100/200/300/400 ladder lifts cards, panels and popovers in discrete steps. The single shadow-bearing element on the page is the keycap, where --key-bg-start-color (#121212) blends into --key-bg-end-color (#0d0d0d) with an inset highlight to emulate physical keycap rounding. The hero command palette card uses a standard outset shadow as its single exception. Borders are hsl(195, 5%, 15%) — desaturated, never pure grey.
8. Interaction & Motion
Easing & Duration
- ease-standard:
cubic-bezier(0.4, 0, 0.2, 1)— material default. - ease-emphasized:
cubic-bezier(0.2, 0, 0, 1)— used for command palette row reveal. - ease-entrance:
cubic-bezier(0, 0, 0.2, 1)— content fade-in on scroll. - duration-fast: 100ms — color transitions on hover.
- duration-standard: 200ms — opacity / transform on cards.
- duration-slow: 320ms — hero command palette mockup animation.
Per-Component Micro-States
- Button hover: background opacity shift (
rgba(255, 255, 255, 0.815)→0.95). No transform. 100ms. - Card hover (elevated feature): background
#101111→#18191a, border deepens. 200ms. - Link hover: color
#56c2ff→#7dd3ff. Underline appears. 100ms. - Input focus: border
#262a2c→#56c2ff, ring fades in over 100ms. - Command palette row hover: background transparent →
#121212. Mimics actual product chrome. 100ms. - Keycap glow pulse: subtle
box-shadowcycle on keycaps in the hero (idle animation, 2.4s cycle).
Page Transitions
The hero command palette mockup auto-types a sequence of commands on first load. Sections fade in as user scrolls (translateY(8px) → 0, opacity 0 → 1, 320ms staggered).
Reduced Motion
Respects prefers-reduced-motion: reduce. When set:
- Keycap glow pulses pause completely.
- Hero command palette auto-type freezes; show first state.
- Card hover transforms collapse to opacity-only.
- On-scroll fade-ins become instant.
9. Accessibility & A11y
Contrast Pairs
| Pair | Ratio | WCAG |
|---|---|---|
#f4f5f7 text on #07080a canvas | 16.8 | AAA |
#07080a on #56c2ff blue | 9.4 | AAA |
#c2c7ca soft on #07080a | 8.9 | AAA at body |
#56c2ff link on #07080a | 7.1 | AAA at body |
#5fd9a0 green on #07080a | 9.2 | AAA |
#18191a text on rgba(255, 255, 255, 0.815) | 14.2 | AAA |
Focus Indicators
2px solid #56c2ff blue ring with 2px offset on canvas. Applied to every interactive element — buttons, links, inputs, keycaps, nav, command palette rows. Never outline: none without replacement.
ARIA Patterns
- Combobox:
role="combobox"+aria-expanded+aria-controlsfor store search. - Listbox:
role="listbox"for command palette mockup; rows arerole="option"witharia-selected. - Dialog:
role="dialog"+aria-modal="true"+ focus trap. - kbd: real
<kbd>elements with text content (not icon-only).
Keyboard Nav
- Tab order strictly visual.
- Skip-link present in header.
- Arrow keys navigate command palette mockup rows in hero.
- Cmd/Ctrl+K opens global search.
- Escape closes all modals.
Screen Reader
- Decorative red hero stripe marked
aria-hidden="true". - Keycaps include text content (no icon-only kbd).
- Command palette mockup includes
aria-label="Example: Raycast command palette in action". - Utility-color badges include hidden context: “Category: Productivity”.
Reduced Motion
Honored — see §8.
10. Responsive Behavior
| Breakpoint | Range | Key Changes |
|---|---|---|
| Mobile | < 640px | display-hero 64→32px; command palette mockup compresses to single-row preview; feature grid 1-up; nav hamburger |
| Tablet | 640–1024px | display-hero 48px; feature grid 2-up; command palette mockup partial |
| Desktop | 1024–1280px | display-hero 56–64px; feature grid 3-up; full command palette mockup |
| Wide | > 1280px | Content caps at 1204px; full hero |
Touch Targets
- Primary CTA: 36px height — at WCAG AA (padded internally for AAA at touch).
- Store search bar: 44px height — at AAA.
- Keycaps: 20px height (visual only, not interactive — keycaps are decorative).
- Nav links: 32px tap target padded externally.
Collapsing Strategy
- Top nav switches to hamburger below 768px.
- Command palette mockup: full → partial (3 rows) → single-row preview as viewport narrows.
- Feature grid: 3-up → 2-up → 1-up.
- Pricing 3-up stacks below 768px.
- Hero red stripe: scales fluidly with viewport.
Image Behavior
Product UI screenshots use srcset 1x/2x/3x. Command palette mockup is rendered as live HTML, not raster — scales without quality loss. Hero red stripe is CSS gradient (no image).
Container Queries
Used inside command palette card — row layout reflows when card width drops below 480px.
11. Content & Voice
Tone
Confident, technical, slightly playful. Raycast’s voice sounds like a senior macOS engineer demoing at WWDC — informed, precise, generous with keyboard shortcuts. Sentences trend short. Headlines are declarative (“Your shortcut to everything”). The voice rewards keyboard-first users without alienating mouse-first ones.
Microcopy Patterns
- Button verbs: “Download for Mac”, “Get Started”, “Sign In”, “Watch demo”, “Read the docs”, “View on GitHub”, “Install Extension”.
- Error recipe:
[What failed] — [Why] — [What to do]. Example: “Couldn’t sync settings. Token expired. Sign in to continue.” - Success confirmations: terse — “Installed”, “Saved”, “Synced”. No emoji on marketing.
- Empty states: instructional + slightly product-aware. “No commands match. Try a different keyword — or press ⌘ K to search.”
CTA Verb Conventions
- Primary: “Download for Mac” (homepage hero), “Get Started”, “Try Raycast Pro”.
- Secondary: “Watch demo”, “View on GitHub”, “Read the manual”, “See pricing”.
- Avoid: “Sign up now!”, emoji-heavy CTAs, “Join thousands”.
- Keyboard-first signal: shortcuts referenced everywhere — “Press ⌘ Space to launch” in body copy is canonical.
Empty States
Raycast’s empty states are product-aware. The extension store with no results says: “No extensions match. Try a different category — or press ⌘ K to search across all extensions.” The keyboard reference IS the empty state.
12. Dark Mode & Theming
Raycast’s marketing site is dark-only. The #07080a canvas matches the launcher’s canvas exactly. A light variant exists inside the launcher (preference inside Settings), but the marketing site does not ship a light marketing chrome — the dark canvas IS the brand.
When users toggle to light mode in the launcher:
bg→#fffffftext→#18191asurface→#f5f5f7border→#e5e5e7- Utility hues shift to slightly darker variants for contrast on light: blue →
#0d80c8, green →#1f9a5f, red →#cc2626, yellow →#cc8a00.
But this is product, not marketing.
13. Lineage & Influences
Raycast sits at the intersection of Linear’s near-black canvas tradition, Apple’s HSL-driven system color vocabulary, and its own keyboard-first product identity. It rejects the typical SaaS-cyan accent in favor of system-saturation hues that match macOS conventions exactly — blue at 202°, green at 151°, red at 0°, yellow at 43°. The result feels native to the platform Raycast extends.
The deepest design move is the keycap as graphic primitive. Where Linear renders shortcuts as text (Cmd+K) and Vercel renders them as monospaced inline code, Raycast renders every shortcut as a real kbd element with a custom inset gradient — --key-bg-start-color (#121212) blending to --key-bg-end-color (#0d0d0d) — so the page itself demonstrates the product’s tactile keyboard-first identity.
The Inter ss03 stylistic set enabled site-wide is the type fingerprint. Raycast’s text reads as slightly narrower than default Inter — a precision that distinguishes it from Linear (default Inter) and Vercel (Geist). The pairing of humanist Inter with geometric JetBrains Mono is deliberate: the contrast is what makes the keyboard-shortcut grammar legible.
Named influences:
- Linear — pioneered the near-black dark-mode marketing canvas and Inter-as-display.
- Apple HIG — HSL-driven system color vocabulary (blue/green/red/yellow as semantic states).
- Vercel — confidence in oversized Inter display with tight 1.10 line-height.
- JetBrains Mono (open-source) — used as keycaps, shortcut chips, code samples.
- Inter ss03 — stylistic set that gives Raycast’s text its precise, system-font feel.
14. Do’s and Don’ts
Do
- Do anchor the canvas at
#07080anear-black — match the launcher canvas exactly. - Do lift surfaces with the four-step
--color-bg-100/200/300/400tonal ladder. Reserve shadow for keycap-style affordances only. - Do render keyboard shortcuts as real
<kbd>elements styled with the start/end gradient — never use icon fonts. - Do keep utility colors saturated (HSL S=59–100%) so they read as system states, not decoration.
- Do enable Inter ss03 stylistic set site-wide — it’s the brand fingerprint.
- Do use the four utility hues (blue/green/red/yellow) as semantic states only, never as marketing decoration.
- Do keep section rhythm long (96 standard, 168 cinematic) using the unusually deep spacing token ladder.
- Do use 10px radius for cards (Raycast’s signature), 8px for buttons, 4px for keycaps.
- Do ship the near-white pill CTA (
rgba(255, 255, 255, 0.815)) at slightly translucent — not pure#fff. - Do open the homepage with the red gradient hero stripe — three diagonal bands at the top.
Don’t
- Don’t introduce additional accent hues outside the four utility colours (blue/green/red/yellow). The palette discipline is the brand.
- Don’t mix radii within a primitive: a button is 8px, a card is 10px, a hero shell is 20–24px. Cross-pollination breaks the ladder.
- Don’t soften display copy below 500 weight; Inter at 400 reads as body text and weakens the hero.
- Don’t use shadows for chrome elevation. Tonal layering does the work.
- Don’t use pure black
#000000as canvas. Raycast’s#07080ahas a hint of blue that matters. - Don’t use pure grey borders.
#262a2cis desaturated (5% saturation in HSL) — never use neutral greys. - Don’t render shortcuts as text-only (
Cmd+K). Always real<kbd>elements with the inset gradient. - Don’t introduce a third sans family. Inter (with ss03) carries display + body unified.
- Don’t drop the red hero stripe on the homepage — it’s the page’s chromatic identity moment.
- Don’t use weight 700. Inter at 600 is the maximum display weight.
15. Agent Prompt Guide
Quick Color Reference
Canvas: #07080a
Surface: #0d0d0d
bg-100: #101111
bg-200: #18191a
bg-300: #313133
Text: #f4f5f7
Text 200: #c2c7ca
Brand (Blue): #56c2ff
Green: #5fd9a0
Red: #ff6363
Yellow: #ffc233
Border: #262a2c
Hero Stripe: #ff5757 → #a1131aExample Component Prompts
-
“Create a hero section in the Raycast style” —
#07080acanvas, 64px Inter h1 at weight 600 with neutral tracking and ss03 enabled, 18px body subhead at weight 400, near-white pill CTArgba(255, 255, 255, 0.815). Add a red gradient hero stripe (three diagonal bands#ff5757→#a1131a) above the navigation. -
“Design a command palette mockup in the Raycast style” — Background
#0d0d0d, 1px#262a2cborder, 10px radius, elevated shadowrgba(0, 0, 0, 0.50) 0 12px 32px. Inside: vertical list of command rows (transparent default,#121212active state with white text). Each row: 6px radius,6px 10pxpadding, body 16/400 + keycap chip on the right. -
“Build a primary CTA in the Raycast style” — Background
rgba(255, 255, 255, 0.815)near-white translucent,#18191atext, 8px radius,8px 16pxpadding, 36px height, button font 14/500 with ss03. Hover: backgroundrgba(255, 255, 255, 0.95). No transform. -
“Make a keycap in the Raycast style” — Background
#121212(top of gradient), text#c2c7ca, 1px#262a2cborder, 4px radius,1px 6pxpadding, 20px height, JetBrains Mono 13/400. Inset shadow:inset 0 1px 0 rgba(255, 255, 255, 0.08), inset 0 -1px 0 rgba(0, 0, 0, 0.40)mimics a physical key. Always a real<kbd>element. -
“Render a feature card in the Raycast style” — Background
#0d0d0d(or#101111for elevated), 1px#262a2cborder, 10px radius (Raycast’s signature card radius), 24px padding. Hover (elevated only): background#18191a, borderrgba(255, 255, 255, 0.16). No shadow. -
“Design a soft badge in the Raycast style” — Pick a utility hue: blue / green / red / yellow. Background
rgba(hue, 0.15), text the same hue at full saturation, 4px radius,2px 8pxpadding, caption-small font. Reads as system-state, not decoration.
Iteration Guide
- Start with
#07080acanvas — non-negotiable. Hint of blue, never pure black. - Apply Inter with ss03 stylistic set site-wide. Display weight 500–600. The fingerprint.
- Lift surfaces with the four-step bg ladder (
#101111→#18191a→#313133). No shadows for chrome. - Use 10px card radius (Raycast’s signature), 8px buttons, 4px keycaps. Don’t cross.
- Keyboard shortcuts are real
<kbd>elements with the inset gradient. Never text-only. - Utility hues (blue/green/red/yellow) read as system states. Never marketing decoration.
- Section rhythm: 96 standard, 168 cinematic. The unusual range is the brand.
- Open the homepage with the red gradient hero stripe — the chromatic identity moment.
Drop raycast into your project, then ship the actual sections in an afternoon.
1 · install design
npx design-md add raycast 2 · ship landing page
npx agentkit init --design raycast dark minimal
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