dark · structured · sans · mono · dense · warm · dashboard-heritage
Grafana
Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard.
By webdesignhot · grafana.com
$ npx design-md add grafana
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Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
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Tokens design.md/v1.5
- bg
#111217 - bg-elevated
#181b1f - bg-soft
#0b0c0e - bg-deep
#000000 - surface
#202226 - surface-hover
#2a2d33 - surface-elevated
#2c3137 - text AAA · 18.7
#ffffff - text-muted
#ccccdc - text-soft
#9090a0 - text-faint AA·LG · 3.6
#6c6c80 - brand AA · 6.1
#f46800 - brand-hover
#dc5e00 - brand-deep
#c25400 - brand-soft
#3d1e07 - brand-tint
rgba(244, 104, 0, 0.12) - on-brand
#ffffff - chart-orange
#f46800 - chart-teal
#37c2ba - chart-blue
#5794f2 - chart-purple
#9170db - chart-pink
#f2495c - chart-yellow
#fade2a - chart-green
#73bf69 - link
#f46800 - link-hover
#ff8629 - selected-bg
#2a2d33 - disabled
#6c6c80 - border
#ffffff14 - border-strong
#ffffff26 - border-soft
#ffffff0a - border-brand
rgba(244, 104, 0, 0.40) - success
#73bf69 - success-bg
rgba(115, 191, 105, 0.12) - warning
#fade2a - warning-bg
rgba(250, 222, 42, 0.14) - danger
#f2495c - danger-bg
rgba(242, 73, 92, 0.14) - info
#5794f2 - info-bg
rgba(87, 148, 242, 0.14)
Ship faster than ever.
display-hero Inter 80px w800 -0.03em
Ship faster than ever.
display Inter 64px w700 -0.02em
Ship faster than ever.
h1 Inter 56px w700 -0.02em
Built for teams that ship.
h2 Inter 44px w700 -0.018em
A complete kit
h3 Inter 32px w600 -0.012em
The quick brown fox jumps over the lazy dog.
h4 Inter 22px w600 -0.005em
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body-large Inter 20px w400
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h5 Inter 18px w600
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body Inter 16px w400
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body-small Inter 14px w400
npx design-md add linear
code "Roboto Mono" 14px w400
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button Inter 14px w600
OUR DESIGN SYSTEM
caption Inter 13px w500
OUR DESIGN SYSTEM
caption-tabular "Roboto Mono" 13px w500
npx design-md add linear
code-inline "Roboto Mono" 13px w500
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eyebrow "Roboto Mono" 12px w600 0.10em
OUR DESIGN SYSTEM
label "Roboto Mono" 11px w500 0.05em
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metric-chip "Roboto Mono" 11px w500 0.05em
npx design-md add linear
code-micro "Roboto Mono" 11px w400
- step-0 1px
- step-1 2px
- step-2 4px
- step-3 6px
- step-4 8px
- step-5 10px
- step-6 12px
- step-7 16px
- step-8 20px
- step-9 24px
- step-10 32px
- step-11 48px
- step-12 64px
- step-13 96px
- step-14 128px
- micro
2px - panel
4px - sm
4px - button
6px - md
6px - lg
8px - card
8px - xl
12px - pill
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Grafana is the open-source observability dashboard standard, originating in 2014 as a Kibana fork and growing into the de-facto chart-rendering layer for Prometheus, InfluxDB, Loki, Tempo, and a hundred other data sources. The marketing site renders the in-product UI at landing-page scale: dark `#111217` canvas, cool-grey hairlines, 4–8px panel radii, and the multi-colour chart palette (orange/teal/blue/purple/pink/ yellow/green) appearing on every panel mock. The iconic `#f46800` orange — first used in the original 2014 release — has survived every brand refresh intact and operates as a single-hue brand axis (CTA fill, link colour, chart-series-one, heart-icon mark). Inter handles every text role on the marketing page (the in-product UI uses its own custom font stack), with **Roboto Mono** reserved for labels, metric chips, code blocks, and dashboard tickers — the monospace ubiquity is constant, which is what gives Grafana its "operator console" feel. Where Datadog uses a bright white canvas and a restrained purple, Grafana inverts: dark canvas, saturated orange, multi-colour chart palette in every panel mock. The combined effect is observability that looks like it was designed by people who run dashboards in production, not by people who only render them in screenshots.
- Open-source observability lineage — dark dashboards, monospace tickers, multi-colour chart series.
- Counterpoint reference — Grafana''s dark canvas + orange is the deliberate inverse of Datadog''s white canvas + purple.
- Deep-historical reference for monospace-everywhere data density on dark canvases.
- Genealogical parent — Grafana forked from Kibana in 2014; the dark-canvas dashboard register inherits directly.
- Edward TufteData-density-first design philosophy; high-information-per-pixel charts.
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Importable into Figma → Variables → Import
---
name: Grafana
tagline: Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard.
author: webdesignhot
source_url: https://grafana.com
spec: design.md/v1.5
quality: curated
featured: true
categories: [dev-tools, saas, observability]
tags: [dark, structured, sans, mono, dense, warm, dashboard-heritage]
preview_swatch: ['#111217', '#f46800', '#ffffff']
related: [vercel, linear, posthog]
description: 'Grafana''s marketing site is a dark observability canvas with one electric `#f46800` orange that does almost all the brand work. The body bg is a near-black `#111217` with cool-grey hairlines, Inter handles body and headlines, and Roboto Mono carries every metric label, axis tick, and code sample. The signature gesture is the orange — used as the heart-icon mark, the primary CTA fill, the chart-series-one colour, and the link/hover state — paired with a saturated supporting palette of teals, magentas, and yellows that read as "real Grafana panels rendered at marketing scale." The 4-px panel radii, 8-px card radii, and tight 8-px white hairline borders are direct lifts from the in-product dashboard chrome — marketing earns trust by looking exactly like the tool you''re buying. The result is observability marketing that feels designed by people who run dashboards in production, not by people who only render them in screenshots.'
colors:
# Primary
bg: '#111217' # body canvas — near-black with slight blue tilt (Grafana panel bg-1)
bg-elevated: '#181b1f' # raised card / panel surface (Grafana panel bg-2)
bg-soft: '#0b0c0e' # darker footer / nav strip
bg-deep: '#000000' # rare absolute-black, used only on chart axis lines
surface: '#202226' # secondary panel (Grafana panel bg-3)
surface-hover: '#2a2d33' # hover state on cards/buttons
surface-elevated: '#2c3137' # popover, dropdown, tooltip
text: '#ffffff' # primary copy, hero headlines
text-muted: '#ccccdc' # body paragraphs (Grafana grey-1)
text-soft: '#9090a0' # captions, metadata, axis labels
text-faint: '#6c6c80' # disabled, decorative
# Brand
brand: '#f46800' # the iconic Grafana orange — single-hue brand axis
brand-hover: '#dc5e00' # pressed state, slightly deeper
brand-deep: '#c25400' # active/depressed
brand-soft: '#3d1e07' # tinted brand surface for hero callouts
brand-tint: 'rgba(244, 104, 0, 0.12)' # background tint for orange tags
on-brand: '#ffffff' # white text on orange fills
# Multi-colour chart palette — the panel default scheme
chart-orange: '#f46800' # series 1 — also brand orange
chart-teal: '#37c2ba' # series 2
chart-blue: '#5794f2' # series 3
chart-purple: '#9170db' # series 4
chart-pink: '#f2495c' # series 5 (also semantic danger)
chart-yellow: '#fade2a' # series 6 (also semantic warning)
chart-green: '#73bf69' # series 7 (also semantic success)
# Interactive
link: '#f46800' # default link is brand orange
link-hover: '#ff8629' # brighter orange on hover
selected-bg: '#2a2d33' # selected row/card
disabled: '#6c6c80' # disabled text
# Borders
border: '#ffffff14' # ~8% white hairline — cool-grey panel divider
border-strong: '#ffffff26' # ~15% for emphasised rules
border-soft: '#ffffff0a' # ~4% for quietest division
border-brand: 'rgba(244, 104, 0, 0.40)' # orange-tinted hairline on featured cards
# Semantic — derived from the chart palette
success: '#73bf69' # chart-green doubles as semantic success
success-bg: 'rgba(115, 191, 105, 0.12)'
warning: '#fade2a' # chart-yellow doubles as semantic warning
warning-bg: 'rgba(250, 222, 42, 0.14)'
danger: '#f2495c' # chart-pink doubles as semantic danger
danger-bg: 'rgba(242, 73, 92, 0.14)'
info: '#5794f2' # chart-blue doubles as semantic info
info-bg: 'rgba(87, 148, 242, 0.14)'
typography:
display:
family: 'Inter, "Inter Variable", "Helvetica Neue", -apple-system, "system-ui", "Segoe UI", Helvetica, Arial, sans-serif'
weights: [500, 600, 700, 800]
opentype-features: ['cv11', 'ss03', 'liga', 'kern']
body:
family: 'Inter, "Inter Variable", "Helvetica Neue", -apple-system, "system-ui", "Segoe UI", Helvetica, Arial, sans-serif'
weights: [400, 500, 600]
opentype-features: ['cv11', 'liga', 'kern']
mono:
family: '"Roboto Mono", ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace'
weights: [400, 500, 600]
opentype-features: ['liga', 'tnum', 'zero']
scale:
display-hero: { size: 80, weight: 800, lineHeight: 1.02, tracking: '-0.03em', family: display }
display: { size: 64, weight: 700, lineHeight: 1.05, tracking: '-0.02em', family: display }
h1: { size: 56, weight: 700, lineHeight: 1.08, tracking: '-0.02em', family: display }
h2: { size: 44, weight: 700, lineHeight: 1.10, tracking: '-0.018em', family: display }
h3: { size: 32, weight: 600, lineHeight: 1.20, tracking: '-0.012em', family: display }
h4: { size: 22, weight: 600, lineHeight: 1.30, tracking: '-0.005em', family: display }
h5: { size: 18, weight: 600, lineHeight: 1.35, family: display }
eyebrow: { size: 12, weight: 600, lineHeight: 1.40, tracking: '0.10em', family: mono, transform: uppercase }
body-large: { size: 20, weight: 400, lineHeight: 1.55, family: body }
body: { size: 16, weight: 400, lineHeight: 1.60, family: body }
body-small: { size: 14, weight: 400, lineHeight: 1.55, family: body }
caption: { size: 13, weight: 500, lineHeight: 1.45, family: body }
caption-tabular: { size: 13, weight: 500, lineHeight: 1.45, family: mono, opentype: 'tnum' }
label: { size: 11, weight: 500, lineHeight: 1.30, tracking: '0.05em', family: mono, transform: uppercase }
metric-chip: { size: 11, weight: 500, lineHeight: 1.30, tracking: '0.05em', family: mono }
code: { size: 14, weight: 400, lineHeight: 1.55, family: mono, opentype: 'liga' }
code-inline: { size: 13, weight: 500, lineHeight: 1.50, family: mono }
code-micro: { size: 11, weight: 400, lineHeight: 1.40, family: mono }
button: { size: 14, weight: 600, lineHeight: 1.20, family: display }
radius:
micro: 2
panel: 4 # in-product Grafana panel radius — defining shape token
sm: 4
button: 6
md: 6
lg: 8
card: 8
xl: 12
pill: 9999
spacing:
base: 4
scale: [1, 2, 4, 6, 8, 10, 12, 16, 20, 24, 32, 48, 64, 96, 128]
layout:
page-width: 1280
prose-width: 720
site-gutter: 'clamp(20px, 4vw, 48px)'
header-height: 64
grid-columns: 12
section-rhythm: '96px'
density: high
components:
button-primary:
background: '#f46800'
text: '#ffffff'
padding: '12px 20px'
radius: 6
border: 'none'
font: 'Inter 600 / 14px'
hover-bg: '#dc5e00'
active-bg: '#c25400'
use: 'Solid orange CTA — primary actions: Get started, Try free, Talk to sales.'
button-secondary:
background: 'transparent'
text: '#ffffff'
padding: '12px 20px'
radius: 6
border: '1px solid #ffffff33'
font: 'Inter 600 / 14px'
hover-bg: '#ffffff0a'
hover-border: '#ffffff66'
use: 'Twin to primary — outlined on dark canvas.'
button-ghost:
background: 'transparent'
text: '#ccccdc'
padding: '8px 14px'
radius: 6
border: 'none'
font: 'Inter 500 / 14px'
hover-bg: '#ffffff0a'
hover-text: '#ffffff'
use: 'Tertiary — quiet nav-row action.'
button-danger:
background: '#f2495c'
text: '#ffffff'
padding: '12px 20px'
radius: 6
font: 'Inter 600 / 14px'
use: 'Destructive action — uses chart-pink as the brand-coherent danger fill.'
card:
background: '#181b1f'
border: '1px solid #ffffff14'
radius: 8
padding: '24px'
hover-border: '#ffffff26'
use: 'Feature card / capability tile — elevated panel with hairline border.'
panel-mock:
background: '#181b1f'
border: '1px solid #ffffff14'
radius: 4
padding: '16px'
label-family: mono
palette: ['#f46800', '#37c2ba', '#5794f2', '#9170db', '#f2495c', '#fade2a', '#73bf69']
use: 'In-product dashboard panel mock — 4px radius matches real Grafana chrome; multi-colour chart series.'
metric-chip:
background: 'transparent'
text: '#9090a0'
padding: '0 4px'
font: 'Roboto Mono 500 / 11px / 0.05em tracking'
use: 'Axis labels, metric names, dashboard tile titles — the monospace ubiquity signature.'
input:
background: '#0b0c0e'
border: '1px solid #ffffff14'
radius: 6
padding: '10px 14px'
font: 'Inter 400 / 14px'
placeholder-color: '#9090a0'
focus-ring: '0 0 0 2px #f46800'
use: 'Form fields, search bar in nav.'
badge-orange:
background: 'rgba(244, 104, 0, 0.12)'
text: '#f46800'
padding: '4px 10px'
radius: 4
font: 'Roboto Mono 500 / 11px / uppercase / 0.05em tracking'
use: 'Brand-tinted tag — version stamps, beta labels.'
code-block:
background: '#0b0c0e'
border: '1px solid #ffffff0a'
radius: 6
padding: '20px 24px'
font: 'Roboto Mono 400 / 14px / 1.55 line-height'
use: 'PromQL / LogQL / config samples — first-class brand surface.'
nav-link:
background: 'transparent'
text: '#ccccdc'
padding: '8px 12px'
radius: 4
font: 'Inter 500 / 14px'
hover-text: '#ffffff'
use: 'Top-nav primary link — quiet hover, no underline.'
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
ease-data: 'cubic-bezier(0.25, 0.46, 0.45, 0.94)'
duration-instant: 80
duration-fast: 150
duration-standard: 200
duration-slow: 320
duration-chart: 480
reduced-motion: 'respects prefers-reduced-motion: reduce — chart animations replaced with snap-to-state, all transitions become opacity-only, durations halved.'
breakpoints:
mobile: 640
tablet: 1024
desktop: 1280
wide: 1536
shadows:
none: 'none'
ambient: 'rgba(0, 0, 0, 0.40) 0 1px 3px'
standard: 'rgba(0, 0, 0, 0.50) 0 4px 12px -2px'
elevated: 'rgba(0, 0, 0, 0.60) 0 12px 32px -8px'
glow-orange: '0 0 24px rgba(244, 104, 0, 0.32)'
ring: '0 0 0 2px #f46800'
accessibility:
contrast-text-on-bg: 17.4 # #ffffff on #111217 — AAA at all sizes
contrast-text-muted-on-bg: 12.6 # #ccccdc on #111217 — AAA
contrast-text-soft-on-bg: 5.7 # #9090a0 on #111217 — AA at body sizes
contrast-text-on-brand: 4.5 # #ffffff on #f46800 — AA at body sizes
contrast-link-on-bg: 7.2 # #f46800 link on #111217 — AAA at body sizes
focus-ring: '2px solid #f46800 with 2px offset on dark canvas'
reduced-motion-honored: true
keyboard-nav: 'visible focus on every interactive surface; chart legends keyboard-navigable; tab order matches visual flow.'
aria-patterns: 'nav uses aria-label="Main"; chart series use aria-label with metric+value; data tables use proper <th scope> markup; live data zones use aria-live="polite"'
data-viz: 'chart series carry both colour AND pattern (dash/dot/solid) so colour-blind users can distinguish; legend is keyboard-navigable'
dark-mode: 'native' # Grafana is dark-first — light theme is documented but the brand canvas is dark
lineage:
summary: |
Grafana is the open-source observability dashboard standard, originating
in 2014 as a Kibana fork and growing into the de-facto chart-rendering
layer for Prometheus, InfluxDB, Loki, Tempo, and a hundred other data
sources. The marketing site renders the in-product UI at landing-page
scale: dark `#111217` canvas, cool-grey hairlines, 4–8px panel radii,
and the multi-colour chart palette (orange/teal/blue/purple/pink/
yellow/green) appearing on every panel mock. The iconic `#f46800`
orange — first used in the original 2014 release — has survived every
brand refresh intact and operates as a single-hue brand axis (CTA
fill, link colour, chart-series-one, heart-icon mark). Inter handles
every text role on the marketing page (the in-product UI uses its own
custom font stack), with **Roboto Mono** reserved for labels, metric
chips, code blocks, and dashboard tickers — the monospace ubiquity is
constant, which is what gives Grafana its "operator console" feel.
Where Datadog uses a bright white canvas and a restrained purple,
Grafana inverts: dark canvas, saturated orange, multi-colour chart
palette in every panel mock. The combined effect is observability that
looks like it was designed by people who run dashboards in production,
not by people who only render them in screenshots.
influences:
- name: Prometheus
role: Open-source observability lineage — dark dashboards, monospace tickers, multi-colour chart series.
url: https://prometheus.io
- name: Datadog
role: Counterpoint reference — Grafana''s dark canvas + orange is the deliberate inverse of Datadog''s white canvas + purple.
url: https://www.datadoghq.com
- name: Bloomberg Terminal
role: Deep-historical reference for monospace-everywhere data density on dark canvases.
url: https://www.bloomberg.com/professional/products/bloomberg-terminal
- name: Kibana
role: Genealogical parent — Grafana forked from Kibana in 2014; the dark-canvas dashboard register inherits directly.
url: https://www.elastic.co/kibana
- name: Edward Tufte
role: Data-density-first design philosophy; high-information-per-pixel charts.
---
## 1. Visual Theme & Atmosphere
Grafana''s marketing site renders the in-product UI at landing-page scale. The body canvas is a near-black `#111217` with a slight blue tilt — the same hex as the real product''s panel background — and the iconic `#f46800` orange (the same hue since the original 2014 release) does almost all the brand work as CTA fill, link colour, chart-series-one, and heart-icon mark. The page reads as if a senior SRE designed it: every component is borrowed from the dashboard, every label is monospace, every panel mock shows a real-looking chart with seven colour-coded series.
The signature gesture is **multi-colour chart density**. Every hero panel mock shows orange/teal/blue/purple/pink/yellow/green appearing together on a single tile, proving the platform is built for the case where you''re looking at fifteen series at once. This is the deliberate inverse of competitors who show stylised three-series charts: Grafana sells observability for *real* production, where dashboards have hundreds of metrics, not the marketing-friendly minimum.
Roboto Mono carries every metric label, axis tick, dashboard tile title, code sample, and small-cap label. The monospace ubiquity is what makes Grafana feel like an operator console rather than a SaaS marketing site — and what distinguishes it from Datadog (which hides its mono in dashboard chrome). Grafana puts the operator console *in front of you* on the homepage, and the type system reflects that.
Atmospheric vocabulary: *operator-console, dashboard-heritage, chart-dense, mono-ubiquitous, panel-mock-as-hero, observability-warm, Bloomberg-meets-Prometheus, dark-canvas-orange-pop, in-product-marketing, fifteen-series-fluent.* Where Linear ships engineered cool, Grafana ships engineered *warm* — the orange is what carries that warmth across an otherwise cool-toned dark surface.
**Key Characteristics**
- Near-black `#111217` canvas — slight blue tilt, never pure black
- Iconic `#f46800` orange — single-hue brand axis since 2014
- Multi-colour chart palette in every panel mock — 7 saturated series colours
- Inter for body and headlines, Roboto Mono for everything labelled
- 4-px panel radius (matches in-product Grafana chrome) — the defining shape token
- 8% white hairline borders (`#ffffff14`) — cool-grey panel dividers
- Mono ubiquity — labels, axis ticks, tile titles, code, captions
- Dense feature-table and integration-logo bands — high information density
- Real-looking chart mocks with realistic series — never stylised
- 96-px section rhythm — engineered, not editorial
## 2. Color Palette & Roles
### Primary
- **bg** `#111217` — body canvas, near-black with slight blue tilt; matches the in-product Grafana panel bg-1 hex.
- **bg-elevated** `#181b1f` — raised card / panel surface (panel bg-2).
- **bg-soft** `#0b0c0e` — darker footer / nav strip / code-block ground.
- **bg-deep** `#000000` — rare absolute-black; reserved for chart axis baselines only.
- **surface** `#202226` — secondary panel, hover ladder step (panel bg-3).
- **surface-hover** `#2a2d33` — hover state on cards.
- **surface-elevated** `#2c3137` — popover, dropdown, tooltip ground.
- **text** `#ffffff` — primary copy, hero headlines.
- **text-muted** `#ccccdc` — body paragraphs (Grafana grey-1).
- **text-soft** `#9090a0` — captions, axis labels, metadata.
### Brand
- **brand** `#f46800` — the iconic Grafana orange. Single-hue brand axis. Used for: primary CTA fill, link colour, chart-series-one, heart-icon mark, focus ring, hover accents.
- **brand-hover** `#dc5e00` — pressed state on solid orange CTAs.
- **brand-deep** `#c25400` — active/depressed.
- **brand-soft** `#3d1e07` — tinted brand surface for hero callouts and orange feature bands.
- **brand-tint** `rgba(244, 104, 0, 0.12)` — background tint for orange tags and badges.
### Multi-Colour Chart Palette
Grafana''s chart palette is the **brand''s second-most-recognisable element** after the orange itself. Every panel mock uses some subset of these seven series colours:
- **chart-orange** `#f46800` — series 1 (also the brand).
- **chart-teal** `#37c2ba` — series 2.
- **chart-blue** `#5794f2` — series 3.
- **chart-purple** `#9170db` — series 4.
- **chart-pink** `#f2495c` — series 5 (also semantic danger).
- **chart-yellow** `#fade2a` — series 6 (also semantic warning).
- **chart-green** `#73bf69` — series 7 (also semantic success).
These are reserved for **data visualisation and semantic state only**. They are not used as decorative fills, hero accents, or marketing-band backgrounds. Mixing chart palette into structural UI breaks the "real Grafana" register.
### Interactive
- **link** `#f46800` — default link is the brand orange. Underlined in body copy by default.
- **link-hover** `#ff8629` — brighter orange on hover; underline thickens.
- **selected-bg** `#2a2d33` — selected row/card.
- **disabled** `#6c6c80` — disabled text and control.
- **focus-ring** `#f46800` at 2px with 2px offset.
### Neutral Scale
- `#ffffff` text — primary
- `#ccccdc` text-muted (grey-1) — body
- `#9090a0` text-soft — captions
- `#6c6c80` text-faint — disabled
- `#2c3137` surface-elevated — popovers
- `#2a2d33` surface-hover — hover
- `#202226` surface — panels (bg-3)
- `#181b1f` bg-elevated — cards (bg-2)
- `#111217` bg — page canvas (bg-1)
- `#0b0c0e` bg-soft — footer / code
A ten-step cool-grey ramp tuned to OLED dark-mode viewing, with consistent perceptual steps for layered panel composition.
### Surface & Borders
- **border** `#ffffff14` — 8% white hairline; the default cool-grey panel divider. Used on every card, panel mock, code block, and table row.
- **border-strong** `#ffffff26` — 15% white for emphasised rules and outlined buttons.
- **border-soft** `#ffffff0a` — 4% white for the quietest division (between table rows, inside dense panel mocks).
- **border-brand** `rgba(244, 104, 0, 0.40)` — orange-tinted hairline on featured/hover cards.
### Shadow Colors
Grafana shadows are minimal and deeper-than-canvas. The brand relies on **tonal layering** for elevation: `#0b0c0e` → `#111217` → `#181b1f` → `#202226` → `#2a2d33` → `#2c3137` form a six-step ladder, separated by 8% white hairlines. Drop shadows appear only on modals (`rgba(0,0,0,0.60) 0 12px 32px -8px`) and orange-glow on focused buttons (`0 0 24px rgba(244, 104, 0, 0.32)`). Shadows are never blue-tinted or warm-tinted — pure black at varying opacity.
### Semantic
The semantic palette is **derived from the chart palette** rather than separate — a deliberate brand-coherence move:
- **success** `#73bf69` text on `rgba(115, 191, 105, 0.12)` bg — green from chart-series-7.
- **warning** `#fade2a` text on `rgba(250, 222, 42, 0.14)` bg — yellow from chart-series-6.
- **danger** `#f2495c` text on `rgba(242, 73, 92, 0.14)` bg — pink from chart-series-5.
- **info** `#5794f2` text on `rgba(87, 148, 242, 0.14)` bg — blue from chart-series-3.
Note the unusual-but-distinctive choice: warning is *yellow* (chart-yellow), not amber; danger is *pink* (chart-pink), not red. This keeps the entire visual system inside the dashboard register.
## 3. Typography Rules
### Font Family
- **Display & UI**: `Inter, "Helvetica Neue", -apple-system, system-ui, sans-serif` — the structured, calm, observability-default sans. Used at weights 500–800 for display, 500–600 for UI labels.
- **Body**: same Inter stack at weights 400–600. Body sits at 16px / 1.6 line-height.
- **Mono**: `"Roboto Mono", ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, monospace` — the brand''s ubiquitous monospace. Used for metric labels, axis ticks, dashboard tile titles, code samples, eyebrows, captions-tabular, and small-cap labels.
- **OpenType features**: `cv11 ss03` for Inter''s alternate single-storey `a` and curved `g`; `liga tnum zero` always on for Roboto Mono so columns of numbers align and slashed zero appears.
### Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|---|---|---|---|---|---|---|---|
| Display Hero | Inter | 80px | 800 | 1.02 | -0.03em | cv11 | Homepage hero ceiling |
| Display | Inter | 64px | 700 | 1.05 | -0.02em | cv11 | Section intro at scale |
| H1 | Inter | 56px | 700 | 1.08 | -0.02em | liga | Page title |
| H2 | Inter | 44px | 700 | 1.10 | -0.018em | liga | Major section |
| H3 | Inter | 32px | 600 | 1.20 | -0.012em | — | Sub-section |
| H4 | Inter | 22px | 600 | 1.30 | -0.005em | — | Card heading |
| H5 | Inter | 18px | 600 | 1.35 | normal | — | Inline emphasis |
| Eyebrow | Roboto Mono | 12px | 600 | 1.40 | 0.10em | uppercase | Section pre-label — mono, not Inter |
| Body Large | Inter | 20px | 400 | 1.55 | normal | cv11 | Lede paragraph |
| Body | Inter | 16px | 400 | 1.60 | normal | cv11 | Default body |
| Body Small | Inter | 14px | 400 | 1.55 | normal | — | Captions, sidebars |
| Caption | Inter | 13px | 500 | 1.45 | normal | — | Image captions, helper |
| Caption Tabular | Roboto Mono | 13px | 500 | 1.45 | normal | tnum | Stats, inline metric callouts |
| Label | Roboto Mono | 11px | 500 | 1.30 | 0.05em | uppercase | Dashboard tile labels, axis ticks |
| Metric Chip | Roboto Mono | 11px | 500 | 1.30 | 0.05em | tnum | Inline metric chips, KPI numerators |
| Code | Roboto Mono | 14px | 400 | 1.55 | normal | liga | Block code samples (PromQL, LogQL) |
| Code Inline | Roboto Mono | 13px | 500 | 1.50 | normal | — | Inline `code` references |
| Code Micro | Roboto Mono | 11px | 400 | 1.40 | normal | — | Footnotes, axis-tick fallback |
| Button | Inter | 14px | 600 | 1.20 | normal | — | All button variants |
### Principles
- **Inter for prose, Roboto Mono for everything labelled.** This is the brand''s typographic discipline and the move that distinguishes Grafana from Datadog.
- **Mono ubiquity.** Eyebrows are mono. Metric chips are mono. Axis labels are mono. Code is mono. Captions-tabular are mono. The marketing site preserves the operator-console feel by never letting proportional fallback creep into label positions.
- **Display weight is heavy.** 700–800 only on hero and headlines. Lighter weights look generic — Grafana''s headlines earn impact through bulk plus negative tracking.
- **Negative tracking scales with size.** -0.03em at 80px, -0.02em at 56–64px, -0.018em at 44px, -0.012em at 32px, normal at 22px and below.
- **Body is calm and structured.** 16px / 1.6 line-height — generous enough to read prose, tight enough to maintain density.
- **Eyebrows use mono with exaggerated tracking.** 12px / 600 / uppercase / **0.10em** tracking — wider than typical because mono letterforms have inherent spacing.
- **OpenType discipline.** `tnum zero` always on for mono so panel-mock numbers align across rows.
## 4. Component Stylings
### Buttons
**Primary (Solid Orange)**
- Background: `#f46800` Grafana orange.
- Text: `#ffffff`, Inter 600 / 14px.
- Padding: `12px 20px`. Radius: `6px`. Border: none.
- Hover: bg → `#dc5e00`; transition `200ms ease-standard`.
- Active: bg → `#c25400`.
- Use: Primary CTA — *Get started, Try Grafana free, Talk to sales.*
**Secondary (Outlined)**
- Background: transparent. Text: `#ffffff`. Border: `1px solid #ffffff33`.
- Padding: `12px 20px`. Radius: `6px`. Font: Inter 600 / 14px.
- Hover: bg → `#ffffff0a`; border → `#ffffff66`.
- Use: Twin to primary — *View pricing, Read the docs.*
**Ghost (Tertiary)**
- Background: transparent. Text: `#ccccdc`. No border.
- Padding: `8px 14px`. Radius: `6px`. Font: Inter 500 / 14px.
- Hover: bg → `#ffffff0a`; text → `#ffffff`.
- Use: Quietest action — nav-row links, footer links.
**Danger (Chart-Pink)**
- Background: `#f2495c`. Text: `#ffffff`. Same shape as primary.
- Hover: bg → `#df3243`. Use: Destructive action — *Delete dashboard, Remove integration.* Uses chart-pink as the brand-coherent danger fill (not red).
### Cards
**Feature Card**
- Background: `#181b1f`. Border: `1px solid #ffffff14`. Radius: `8px`. Padding: `24px`.
- Shadow: none.
- Hover: border → `#ffffff26`; transition `200ms`.
- Use: Capability tile, feature card, integration listing.
**Panel Mock (Dashboard Hero)**
- Background: `#181b1f`. Border: `1px solid #ffffff14`. Radius: `4px`. Padding: `16px`.
- Title: 11px Roboto Mono 500 / uppercase / 0.05em tracking, colour `#9090a0`.
- Chart area: SVG line/area chart with 3–7 series from the chart palette.
- Axis labels: 10–11px Roboto Mono 400, colour `#9090a0`.
- Legend: bottom row of mono chips, colour-coded, comma-separated.
- Use: Hero illustration — the brand''s signature decorative surface. The 4-px radius matches in-product Grafana panel chrome exactly.
### Badges, Tags, Pills
**Brand Tag (Orange)** — bg `rgba(244, 104, 0, 0.12)`, text `#f46800`, radius `4px`, padding `4px 10px`, font Roboto Mono 500 / 11px / uppercase / 0.05em tracking. Used for version stamps, beta labels, "New" indicators.
**Status Pill (Semantic)** — bg from semantic palette tint, text from semantic colour, radius `4px`, padding `4px 10px`, font Roboto Mono 500 / 11px / uppercase. Used inside panel mocks for state indicators (green/healthy, yellow/warning, pink/critical).
**Metric Chip** — no background, text `#9090a0`, font Roboto Mono 500 / 11px / 0.05em tracking. Used as inline labels next to metric values: `cpu_usage 64%`.
### Inputs / Forms
- Background: `#0b0c0e`. Border: `1px solid #ffffff14`. Radius: `6px`. Padding: `10px 14px`.
- Font: Inter 400 / 14px. Placeholder: `#9090a0`.
- Focus: `0 0 0 2px #f46800` ring; border → `#ffffff26`.
- Error: border → `#f2495c`; ring → `rgba(242, 73, 92, 0.30)`.
- Helper: caption 13px text-soft below.
- Search variant: prefix magnifier icon at 16px in `#9090a0`; mono variant available for query inputs.
### Navigation
- Header height `64px`. Background `#0b0c0e` with bottom border `1px solid #ffffff14`.
- Logo: Grafana wordmark with the orange heart-icon mark.
- Nav links: Inter 500 / 14px, colour `#ccccdc`, padding `8px 12px`, radius `4px`. Hover → `#ffffff`. No underline.
- Mega-menu drops on hover for "Products," "Solutions," "Resources" — dark popover with grouped link rails.
- Right-side: search input + ghost-button "Sign in" + primary orange "Try free" CTA.
- Mobile: hamburger sheet, full-height drawer.
### Optional Components
**Code Block (PromQL/LogQL)** — Roboto Mono 14px, bg `#0b0c0e`, border `1px solid #ffffff0a`, radius `6px`, padding `20px 24px`. Language label top-right in 10px / 500 / uppercase mono. Copy-to-clipboard icon button on hover.
**Inline Code** — Roboto Mono 13px / 500, bg `#ffffff0a`, padding `2px 6px`, radius `4px`.
**Tooltip** — bg `#2c3137`, text `#ffffff`, radius `4px`, padding `6px 10px`, font Inter 12px / 500. Subtle border `1px solid #ffffff14`. Mono variant for metric tooltips.
**Modal** — bg `#181b1f`, radius `8px`, shadow `rgba(0,0,0,0.60) 0 12px 32px -8px`, max-width `560px`. Backdrop `rgba(0,0,0,0.70)`.
**Chart Legend** — horizontal row of `[colour-square] [metric-label]` pairs. Colour squares 8×8px filled with chart palette colour; labels 11px Roboto Mono 500 / 0.05em. Keyboard-navigable for a11y.
**Time-Range Selector** — pill button group with Roboto Mono 12px labels (`5m, 15m, 1h, 6h, 24h, 7d`). Active state: bg `#2a2d33`, text `#f46800`.
## 5. Layout Principles
### Spacing System
- **Base unit**: 4px.
- **Scale**: 1, 2, 4, 6, 8, 10, 12, 16, 20, 24, 32, 48, 64, 96, 128 — tight increments at the bottom for dense panel composition, wider gaps at the top for section rhythm.
- **Density observation**: Grafana is **high-density** by tech-page standards. Feature tables show 5–8 columns of data; integration-logo walls show 30+ logos in a single grid; panel mocks pack 5–7 chart series per tile. Whitespace is restrained, used to delineate sections rather than to "let things breathe."
### Grid & Container
- **Page max width**: `1280px` — the dev-tool standard.
- **Site gutter**: `clamp(20px, 4vw, 48px)`.
- **Grid**: 12 columns with 24px gutters. Hero blocks span full width; capability rails span 8 columns with a 4-column panel-mock beside; feature comparison tables use full 12-column width.
- **Hero treatment**: full-bleed dark canvas; headline confined to 720–800px column anchored left; primary panel-mock illustration fills right half at 8 columns.
### Whitespace Philosophy
The whitespace establishes **information density first**. Grafana pages aren''t sparse — they''re full of data, panel mocks, integration logos, metric tables. The whitespace delineates major sections (96px gutters between hero/feature/customer/footer bands) but tightens inside dense zones (16–24px between panel mocks in a grid). The brand reads as "this is what production looks like" — a deliberate move against marketing-friendly minimalism.
### Section Cadence
- Hero (dark + panel mock right) → Feature Rail (3-up cards) → Integration Wall (30+ logos in greyscale, hover restores colour) → Solution Tabs (PromQL/LogQL/Tempo/Pyroscope tabbed code samples) → Customer Case Studies (testimonial cards with metric chips) → Footer (deeper dark `#0b0c0e`).
- The integration wall is the brand''s signature density move — proves Grafana''s reach via sheer visual count.
## 6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| Micro | 2px | Decorative dividers, micro-tags |
| Panel | 4px | Dashboard panel mocks (matches in-product Grafana chrome) — defining shape token |
| Standard (sm) | 4px | Compact chips, status pills, axis tick boxes |
| Button | 6px | All button variants — slightly tighter than the 8-px tech standard |
| Comfortable (md) | 6px | Inputs, dropdowns, code blocks |
| Relaxed (lg) | 8px | Cards, modals, callouts |
| Featured (xl) | 12px | Rare — large hero banners only |
| Pill | 9999px | Tags, metric chips, status indicators inside panel mocks |
Grafana''s defining shape token is **4px panel radius** — the corner of every dashboard tile in the real product. The marketing site preserves this religiously: panel mocks always land at 4px, never 8px or 12px, because that single decision is what ties the marketing illustration to the in-product UI.
Buttons land at **6px**, slightly tighter than the dev-tool 8-px default — another in-product alignment. Cards relax to 8px to differentiate them visually from the panel mocks they often contain.
## 7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 | Flat — no shadow | Default page surface, hero, body sections |
| 1 | Tonal layering (`#181b1f` on `#111217`) | Cards, panel mocks |
| 2 | Tonal `#202226` step-up | Hover-lifted cards, surface emphasis |
| 3 | `rgba(0,0,0,0.40) 0 1px 3px` | Sticky nav, dropdown |
| 4 | `rgba(0,0,0,0.50) 0 4px 12px -2px` | Popovers, tooltips |
| 5 | `rgba(0,0,0,0.60) 0 12px 32px -8px` | Modals, dialogs |
| Glow | `0 0 24px rgba(244, 104, 0, 0.32)` | Focused button, focus-ring on key CTA |
### Shadow Philosophy
Grafana''s depth is **tonal-first, shadow-last**. The brand stacks `#0b0c0e` → `#111217` → `#181b1f` → `#202226` → `#2a2d33` → `#2c3137` as a six-step ladder, with each step separated by an 8% white hairline. Cards lift off the canvas via tonal contrast alone; hover states deepen the hairline rather than introducing a shadow. Drop shadows are reserved for modals and popovers (where they distinguish overlay from content) and for the orange glow on focused/active CTAs (where they signal interactivity). Shadows are never colour-tinted — pure black at varying opacity, the most boring possible choice, which is exactly the right choice for an observability brand: shadows shouldn''t draw attention from the data.
## 8. Interaction & Motion
### Easing Curves
- `ease-standard`: `cubic-bezier(0.4, 0, 0.2, 1)` — Material-style; default for hover, focus, colour transitions.
- `ease-emphasized`: `cubic-bezier(0.2, 0, 0, 1)` — punchier exit; modal enter, hero reveal.
- `ease-data`: `cubic-bezier(0.25, 0.46, 0.45, 0.94)` — Grafana''s signature easing for chart-series animations; smooth deceleration mimics real-time data updates.
### Duration Buckets
- **Instant (80ms)** — focus rings, tab switches.
- **Fast (150ms)** — colour transitions, link hovers, ghost-button bg fades.
- **Standard (200ms)** — button hover, card hover, dropdown reveal.
- **Slow (320ms)** — modal enter/exit, section fade-in.
- **Chart (480ms)** — chart-series entry animations (ease-data); represents "data flowing in."
### Per-Component Micro-States
- **Solid orange button hover**: bg colour shift only — no lift, no scale. `transition: background-color 200ms ease-standard`.
- **Card hover**: border deepens from `#ffffff14` to `#ffffff26`; no shadow, no translate.
- **Panel-mock chart-series hover**: legend chip highlights at 100% opacity, other series dim to 50%; series line thickens 1px → 2px.
- **Link hover**: colour `#f46800` → `#ff8629` over 150ms; underline thickens.
- **Input focus**: 2px orange ring fades in over 80ms; border darkens to `#ffffff26`.
- **Nav link active**: bg `#ffffff0a` fades in over 200ms; no translate.
- **Code block copy-button**: appears on parent hover at 150ms opacity fade; checkmark replaces icon for 1500ms after copy.
- **Time-range selector active**: text colour shifts to `#f46800` over 150ms; bg fades in.
### Page Transitions
Hero panel-mock chart-series animate in left-to-right over 480ms with `ease-data`, simulating live data flowing in. Below-fold sections use `IntersectionObserver` to fade in at 75% viewport, 320ms duration, no translate. Integration logos wall: greyscale by default, individual logo restores colour on hover over 150ms.
### Reduced Motion
`@media (prefers-reduced-motion: reduce)` — all transitions become opacity-only, durations halved. **Critical**: chart-series entry animations are replaced with snap-to-state (no horizontal drawing); time-range changes update charts instantly without animation; the integration-wall logos do not animate. Glow shadows are preserved.
## 9. Accessibility & A11y
### Contrast Pairs
- **`#ffffff` text on `#111217` bg**: 17.4:1 — AAA at all sizes.
- **`#ccccdc` text on `#111217` bg**: 12.6:1 — AAA at body sizes.
- **`#9090a0` text on `#111217` bg**: 5.7:1 — AA at body sizes.
- **`#ffffff` text on `#f46800` brand**: 4.5:1 — AA at body sizes; safe for buttons.
- **`#f46800` link on `#111217` bg**: 7.2:1 — AAA at body sizes.
- **`#73bf69` text on `#111217` bg (success)**: 9.1:1 — AAA.
- **`#f2495c` text on `#111217` bg (danger)**: 5.4:1 — AA.
### Focus Indicators
- Default focus ring: `0 0 0 2px #f46800` with 2px offset on dark canvas.
- On orange fills: `0 0 0 2px #ffffff` inverted with 2px offset.
- All interactive surfaces (buttons, links, inputs, chart legends, time-range selectors) must have visible focus state.
### ARIA Patterns
- **Navigation**: `<nav aria-label="Main">` with skip-link to main content.
- **Mega-menu**: `<button aria-expanded aria-haspopup="menu">` with `<ul role="menu">` children.
- **Chart series**: each series exposes `aria-label="cpu_usage: 64% at 14:32"` so screen readers announce metric+value+timestamp.
- **Data tables**: proper `<th scope="col">` and `<th scope="row">` markup; `<caption>` describing table content.
- **Live regions**: `aria-live="polite"` on dashboards that auto-refresh, so updated values announce.
- **Time-range selector**: `role="radiogroup" aria-label="Time range"` with `<button role="radio" aria-checked>` children.
- **Code blocks**: copy-to-clipboard exposes `aria-label="Copy PromQL query"`; copy success uses `aria-live`.
### Keyboard Navigation
- Tab order matches visual flow: skip-link → top-nav → mega-menu trigger → hero CTA pair → main content → footer.
- All buttons, links, inputs, code-copy controls, chart legends, time-range selectors reachable via Tab.
- `Esc` closes modals, mega-menus, dropdowns.
- Arrow keys navigate within tab groups (PromQL/LogQL/Tempo tabs), radio groups (time-range selector), and listboxes (search results).
- Chart legend supports arrow-key series navigation; Enter toggles series visibility.
### Data Visualisation Accessibility
The chart palette colour-codes seven series — for colour-blind users, **patterns must accompany colour**. Series 1–7 use distinct line styles (solid, dashed, dotted, dash-dot, long-dash, double-dash, dot-dash) so the seven series remain distinguishable in greyscale. Legend includes both colour swatch AND pattern preview. Marketing-side panel mocks should preserve this.
### Screen Reader Hints
- Decorative panel-mock chart paths have `aria-hidden="true"`; the data is exposed via the visible legend (which is keyboard-navigable).
- Icon-only buttons (search magnifier, copy clipboard) have `aria-label`.
- Integration-logo walls expose `<img alt="Prometheus logo">` for each logo; greyscale-on-hover-restore behaviour does not affect screen reader output.
### Reduced Motion
Honoured globally. All translate, scale, parallax animations become opacity-only; chart-series animations snap to final state; time-range changes update instantly.
## 10. Responsive Behavior
### Breakpoints
| Name | Width | Use |
|---|---|---|
| Mobile | < 640px | Single column, full-bleed cards, hamburger nav |
| Tablet | 640–1024px | 2-up feature grids, stacked hero |
| Desktop | 1024–1280px | Full 12-col grid, 8+4 hero composition with panel mock |
| Wide | 1280–1536px | Site max width hits at 1280; gutters expand |
| Ultra | > 1536px | Page locks to 1280, gutters absorb extra width |
### Touch Targets
- Minimum tap target: 44×44px (WCAG AAA).
- Buttons: 44px minimum height on mobile.
- Nav link tap area: 44×44px even when visual padding is smaller.
- Chart legend chips: 32×32px tap target with extra hit area.
- Time-range selector buttons: 40×32px (acceptable for grouped controls).
### Collapsing Strategy
- **Header**: full nav at ≥1024px; hamburger sheet below with full-height drawer.
- **Hero**: 80px headline → 56px → 40px across desktop/tablet/mobile.
- **Panel-mock illustration**: 600×400px on desktop → 100% width on tablet → simplified mobile variant (3 series only) on mobile.
- **Feature grid**: 3-up at desktop, 2-up at tablet, 1-up at mobile.
- **Integration wall**: 8-col grid → 4-col → 3-col across sizes.
- **Section spacing**: 96px → 64px → 48px across sizes.
### Image Behavior
- Panel-mock SVGs use `aspect-ratio` lock to prevent layout shift.
- Integration logos use `srcset` 1x/2x/3x; greyscale-on-hover via CSS filter.
- Hero panel mocks use `loading="eager"`; below-fold lazy-load.
- Customer logos lazy-load with explicit `width`/`height`.
### Container Queries
Used inside panel mocks to switch layout at 320px container width (legend below chart vs. legend right of chart); used inside feature cards to toggle icon position.
## 11. Content & Voice
### Tone
**Operator-precise, warm-direct, anti-marketing.** Grafana writes like a senior SRE wrote the copy and a marketing team approved it without softening. Headlines state mechanism plainly ("Open observability, your way"); subheads explain capability ("Visualize metrics, logs, and traces from any data source"); features list verbs ("Query, alert, and visualize"). The voice borrows Linux man-page terseness without the hostility, plus a measured warmth that distinguishes the brand from the SRE-cold register of Datadog or NewRelic.
### Microcopy Patterns
- **Button verbs**: "Try Grafana free," "Get started," "Read the docs," "Talk to sales," "Browse integrations." Never "Sign up free!", never "Get started today →".
- **Error messages**: "Query timeout: data source did not respond in 30s. Check [data source health]." Specific, actionable, includes the relevant metric and a remediation link.
- **Success confirmations**: "Dashboard saved." "Alert created." Brief, factual, no exclamation.
- **Loading states**: "Loading metrics…" "Querying data source…" — present continuous, no anthropomorphism.
- **Empty states**: "No data points in this range. Try expanding the time range or check your query." — practical guidance, never apologetic.
### Empty States
What they say: explain the absence and offer the remediation. *"No alerts have fired in this range. Configure alert rules in [Alerting]."*
What they don''t say: "Whoops!", "Oops!", "Nothing here yet — that''s OK!" Empty states in observability are *useful information* (no problems = good), not a UX failure.
### CTA Verb Conventions
- Primary on hero: "Try Grafana free," "Get started"
- Secondary: "View pricing," "Read the docs," "See a demo"
- Footer: "Browse plugins," "Read the blog," "Join Grafana Labs"
- Documentation: "Read more," "View example," "Open the playground"
The brand uses **imperative verbs** almost exclusively. It avoids urgency ("now!", "today!") and avoids feature-naming CTAs ("Try Mimir," "Try Loki" only on those product''s landing pages, not on grafana.com).
## 12. Dark Mode & Theming
**Dark-mode-native.** The near-black `#111217` canvas IS the brand. Grafana ships a documented light theme for the in-product UI (toggleable via user preference), but the marketing surface is dark by default and the brand''s identity is built around the dark canvas — switching to light collapses the operator-console metaphor entirely.
The light variant (in-product only, never marketing) keys to a `#fafafa` canvas with `#1f1f20` text, preserves the orange `#f46800` brand at full saturation, and lifts panels to `#ffffff` over the cream-grey ground. The chart palette holds at full saturation across both modes — orange/teal/blue/purple/pink/yellow/green look identical. Borders shift to `rgba(0, 0, 0, 0.12)`.
```yaml
# Light-theme key swaps (in-product UI only — marketing stays dark)
bg: '#fafafa'
bg-elevated: '#ffffff'
bg-soft: '#f4f5f5'
surface: '#f4f5f5'
surface-hover: '#e9ecef'
text: '#1f1f20'
text-muted: '#464c54'
text-soft: '#666666'
border: 'rgba(0, 0, 0, 0.12)'
border-strong: 'rgba(0, 0, 0, 0.20)'
# Brand orange and chart palette hold at full saturation across both modes
brand: '#f46800'
chart-orange: '#f46800'
chart-teal: '#37c2ba'
chart-blue: '#5794f2'
chart-purple: '#9170db'
chart-pink: '#f2495c'
chart-yellow: '#fade2a'
chart-green: '#73bf69'
```
## 13. Lineage & Influences
Grafana''s design DNA is **dashboard-heritage open-source observability**. The dark canvas + multi-colour chart palette + monospace ubiquity is a direct visual descendant of Kibana (from which Grafana forked in 2014), Prometheus (which Grafana renders charts for), and the deep-historical reference of the Bloomberg Terminal — the original "monospace data on a dark canvas" institutional register. Where Datadog reaches for a bright white canvas and a restrained corporate purple, Grafana inverts every choice: dark canvas, saturated orange, multi-colour chart palette in every panel mock, monospace labels everywhere.
What it inherits: Kibana''s dark-IDE register, Prometheus''s open-source community-led aesthetic, Bloomberg Terminal''s monospace-everywhere data density, and Edward Tufte''s data-density-first design philosophy (high information per pixel, minimal decorative chrome). What it borrows from contemporaries: Linear''s tonal-grey layering, Vercel''s dark-canvas confidence, and Inter as the "structured calm sans." What it rejects: bright-white SaaS canvases, restrained-purple corporate-marketing register, stylised three-series demo charts, illustrated cartoon characters, gradient meshes, and any "consumer SaaS" softness.
**Named influences:**
- **Prometheus** — open-source observability lineage; dark dashboards, monospace tickers, multi-colour chart series. *https://prometheus.io*
- **Datadog** — counterpoint reference; Grafana''s dark canvas + orange is the deliberate inverse of Datadog''s white canvas + purple. *https://www.datadoghq.com*
- **Bloomberg Terminal** — deep-historical reference for monospace-everywhere data density on dark canvases. *https://www.bloomberg.com/professional/products/bloomberg-terminal*
- **Kibana** — genealogical parent; Grafana forked from Kibana in 2014, the dark-canvas dashboard register inherits directly. *https://www.elastic.co/kibana*
- **Edward Tufte** — data-density-first design philosophy; high information per pixel, minimal chartjunk.
- **Linear** — tonal-grey layering for depth instead of explicit drop shadows. *https://linear.app*
- **NASA Mission Control consoles** — visual ancestor for the operator-console register; multi-screen multi-series real-time data displays.
## 14. Do's and Don'ts
### Do
- **Do** keep the orange `#f46800` as the only brand-axis colour; the chart palette (teal/blue/purple/pink/yellow/green) is for data series and semantic state, not for marketing decoration.
- **Do** use Roboto Mono for every metric label, axis tick, eyebrow, and code sample — the monospace ubiquity is the brand''s operator-console signature.
- **Do** render multi-colour chart panels in hero illustrations; the seven-series default scheme is the strongest density signal Grafana owns.
- **Do** match in-product dashboard chrome: 4-px panel radii, 8% white hairline borders, mono labels.
- **Do** show realistic chart mocks with 5–7 series — never stylised three-series marketing simplifications.
- **Do** keep the canvas at `#111217` with its slight blue tilt — pure black flattens the page; lighter grey reads like Datadog.
- **Do** use the chart palette pinks and yellows as semantic danger and warning — the brand-coherent move that ties marketing to in-product UX.
- **Do** include patterns alongside colour in chart series (dash/dot/solid) for colour-blind accessibility.
- **Do** show the integration logo wall as a density flex — 30+ logos in greyscale, restoring colour on hover.
- **Do** use 96-px section rhythm — engineered, not editorial.
### Don't
- **Don''t** lighten the canvas to grey or off-white — the near-black `#111217` is what makes Grafana read as observability instead of SaaS.
- **Don''t** round panel mocks above 4-px radii; the tight corner is what ties marketing illustrations to the real in-product dashboard.
- **Don''t** swap Inter for a more expressive display sans — Grafana''s typography earns trust through restraint, not personality.
- **Don''t** use red `#dc2626` for danger — use chart-pink `#f2495c`. The semantic palette must derive from the chart palette for brand coherence.
- **Don''t** introduce decorative gradients, mesh backgrounds, or hero animations beyond chart-series entry. The brand reads as flat-tonal.
- **Don''t** show stylised three-series charts in marketing mocks — Grafana sells production-density observability; under-densifying the panel mocks undersells the product.
- **Don''t** drop the monospace from labels — proportional labels in axis ticks or eyebrows break the operator-console register.
- **Don''t** use frosted-glass / backdrop-blur effects beyond the sticky nav.
- **Don''t** mix the chart palette colours into structural UI (button fills, hero accents) — they''re reserved for data.
- **Don''t** crowd the orange CTA on every section — the orange should appear once per major band as a single brand pop.
## 15. Agent Prompt Guide
### Quick Color Reference
```
bg: #111217
bg-elevated: #181b1f
bg-soft: #0b0c0e
surface: #202226
text: #ffffff
text-muted: #ccccdc
brand-orange: #f46800
chart-teal: #37c2ba
chart-blue: #5794f2
chart-purple: #9170db
chart-pink: #f2495c
chart-yellow: #fade2a
chart-green: #73bf69
border: rgba(255, 255, 255, 0.08)
```
### Example Component Prompts
1. **"Create a hero in Grafana style — near-black `#111217` canvas. Headline at 80px Inter 800 with -0.03em tracking, white text. Lede at 20px Inter 400 / 1.55 line-height in `#ccccdc`. Primary CTA: solid orange `#f46800` at 6px radius / 12px / 20px padding / Inter 600 / 14px. Right half (8 of 12 cols): a panel-mock illustration with 5 chart series (orange, teal, blue, purple, green) on a `#181b1f` panel with 4px radius and `#ffffff14` hairline border."**
2. **"Design a dashboard panel mock — `#181b1f` background, 4px radius (matches in-product Grafana), `1px solid #ffffff14` border, 16px padding. Title top-left in Roboto Mono 11px / 500 / uppercase / 0.05em tracking, colour `#9090a0`. SVG line chart with 5 series from the chart palette (`#f46800`, `#37c2ba`, `#5794f2`, `#9170db`, `#73bf69`). Legend below with `[colour-square] [metric-label]` pairs in mono 11px."**
3. **"Build a code block for a PromQL sample — `#0b0c0e` background, 6px radius, `1px solid #ffffff0a` border, 20px / 24px padding. Roboto Mono 14px / 1.55 line-height for syntax. Language label top-right in mono 10px / 500 / uppercase. Copy-to-clipboard icon button revealed on hover at 32×32px tap target."**
4. **"Render a feature card — `#181b1f` background, 8px radius, `1px solid #ffffff14` border, 24px padding. Eyebrow in Roboto Mono 12px / 600 / uppercase / 0.10em tracking, colour `#f46800`. Card heading in Inter 22px / 600. Body in Inter 16px / 400 / 1.6 line-height in `#ccccdc`. Hover: border deepens to `#ffffff26`."**
5. **"Compose an integration-logo wall — 8-column grid of 30+ logos, each 80×40px, greyscale by default via `filter: grayscale(100%) opacity(0.6)`. On hover, individual logo restores colour over 150ms. Caption above in Roboto Mono 12px / 600 / uppercase / 0.10em: ''CONNECTS WITH 100+ DATA SOURCES''."**
6. **"Create the primary nav — 64px header with `#0b0c0e` background and bottom border `1px solid #ffffff14`. Grafana wordmark + heart-icon in `#f46800` left. Inter 500 / 14px nav links in `#ccccdc` with `#ffffff` hover, padding 8px / 12px, radius 4px. Right-side: search input + ghost ''Sign in'' button + primary orange ''Try free'' CTA at 6px radius."**
### Iteration Guide
1. **Start with `#111217`, not pure black.** The slight blue tilt is what makes the canvas read as "Grafana panel" rather than generic dark mode.
2. **Add a panel mock to every hero.** If there''s no chart in the illustration, you''re missing the brand''s defining gesture. 5–7 chart series, multi-colour, on a 4-px-radius panel.
3. **Make the labels mono.** Eyebrows, axis ticks, metric chips, code samples — Roboto Mono. If a label is in Inter, it''s wrong.
4. **Use the chart palette for data only.** Buttons, hero accents, decorative fills must be the brand orange `#f46800`. Teal/blue/purple/pink/yellow/green appear *only* in chart series and semantic state.
5. **Tighten the radii.** 4-px panel mocks, 6-px buttons, 8-px cards. The tight corners are what tie marketing to in-product UI.
6. **Drop the shadow, lift the tone.** Replace box-shadows with the `#111217` → `#181b1f` → `#202226` tonal step-up.
7. **Show density, not minimalism.** Integration walls with 30+ logos, feature tables with 6 columns, panel mocks with 7 series. Density IS the marketing.
8. **Calm the verbs.** Replace "Sign up free!" with "Try Grafana free"; replace "Learn more →" with "Read the docs". The voice is operator-precise.
1. Visual Theme & Atmosphere
Grafana”s marketing site renders the in-product UI at landing-page scale. The body canvas is a near-black #111217 with a slight blue tilt — the same hex as the real product”s panel background — and the iconic #f46800 orange (the same hue since the original 2014 release) does almost all the brand work as CTA fill, link colour, chart-series-one, and heart-icon mark. The page reads as if a senior SRE designed it: every component is borrowed from the dashboard, every label is monospace, every panel mock shows a real-looking chart with seven colour-coded series.
The signature gesture is multi-colour chart density. Every hero panel mock shows orange/teal/blue/purple/pink/yellow/green appearing together on a single tile, proving the platform is built for the case where you”re looking at fifteen series at once. This is the deliberate inverse of competitors who show stylised three-series charts: Grafana sells observability for real production, where dashboards have hundreds of metrics, not the marketing-friendly minimum.
Roboto Mono carries every metric label, axis tick, dashboard tile title, code sample, and small-cap label. The monospace ubiquity is what makes Grafana feel like an operator console rather than a SaaS marketing site — and what distinguishes it from Datadog (which hides its mono in dashboard chrome). Grafana puts the operator console in front of you on the homepage, and the type system reflects that.
Atmospheric vocabulary: operator-console, dashboard-heritage, chart-dense, mono-ubiquitous, panel-mock-as-hero, observability-warm, Bloomberg-meets-Prometheus, dark-canvas-orange-pop, in-product-marketing, fifteen-series-fluent. Where Linear ships engineered cool, Grafana ships engineered warm — the orange is what carries that warmth across an otherwise cool-toned dark surface.
Key Characteristics
- Near-black
#111217canvas — slight blue tilt, never pure black - Iconic
#f46800orange — single-hue brand axis since 2014 - Multi-colour chart palette in every panel mock — 7 saturated series colours
- Inter for body and headlines, Roboto Mono for everything labelled
- 4-px panel radius (matches in-product Grafana chrome) — the defining shape token
- 8% white hairline borders (
#ffffff14) — cool-grey panel dividers - Mono ubiquity — labels, axis ticks, tile titles, code, captions
- Dense feature-table and integration-logo bands — high information density
- Real-looking chart mocks with realistic series — never stylised
- 96-px section rhythm — engineered, not editorial
2. Color Palette & Roles
Primary
- bg
#111217— body canvas, near-black with slight blue tilt; matches the in-product Grafana panel bg-1 hex. - bg-elevated
#181b1f— raised card / panel surface (panel bg-2). - bg-soft
#0b0c0e— darker footer / nav strip / code-block ground. - bg-deep
#000000— rare absolute-black; reserved for chart axis baselines only. - surface
#202226— secondary panel, hover ladder step (panel bg-3). - surface-hover
#2a2d33— hover state on cards. - surface-elevated
#2c3137— popover, dropdown, tooltip ground. - text
#ffffff— primary copy, hero headlines. - text-muted
#ccccdc— body paragraphs (Grafana grey-1). - text-soft
#9090a0— captions, axis labels, metadata.
Brand
- brand
#f46800— the iconic Grafana orange. Single-hue brand axis. Used for: primary CTA fill, link colour, chart-series-one, heart-icon mark, focus ring, hover accents. - brand-hover
#dc5e00— pressed state on solid orange CTAs. - brand-deep
#c25400— active/depressed. - brand-soft
#3d1e07— tinted brand surface for hero callouts and orange feature bands. - brand-tint
rgba(244, 104, 0, 0.12)— background tint for orange tags and badges.
Multi-Colour Chart Palette
Grafana”s chart palette is the brand”s second-most-recognisable element after the orange itself. Every panel mock uses some subset of these seven series colours:
- chart-orange
#f46800— series 1 (also the brand). - chart-teal
#37c2ba— series 2. - chart-blue
#5794f2— series 3. - chart-purple
#9170db— series 4. - chart-pink
#f2495c— series 5 (also semantic danger). - chart-yellow
#fade2a— series 6 (also semantic warning). - chart-green
#73bf69— series 7 (also semantic success).
These are reserved for data visualisation and semantic state only. They are not used as decorative fills, hero accents, or marketing-band backgrounds. Mixing chart palette into structural UI breaks the “real Grafana” register.
Interactive
- link
#f46800— default link is the brand orange. Underlined in body copy by default. - link-hover
#ff8629— brighter orange on hover; underline thickens. - selected-bg
#2a2d33— selected row/card. - disabled
#6c6c80— disabled text and control. - focus-ring
#f46800at 2px with 2px offset.
Neutral Scale
#fffffftext — primary#ccccdctext-muted (grey-1) — body#9090a0text-soft — captions#6c6c80text-faint — disabled#2c3137surface-elevated — popovers#2a2d33surface-hover — hover#202226surface — panels (bg-3)#181b1fbg-elevated — cards (bg-2)#111217bg — page canvas (bg-1)#0b0c0ebg-soft — footer / code
A ten-step cool-grey ramp tuned to OLED dark-mode viewing, with consistent perceptual steps for layered panel composition.
Surface & Borders
- border
#ffffff14— 8% white hairline; the default cool-grey panel divider. Used on every card, panel mock, code block, and table row. - border-strong
#ffffff26— 15% white for emphasised rules and outlined buttons. - border-soft
#ffffff0a— 4% white for the quietest division (between table rows, inside dense panel mocks). - border-brand
rgba(244, 104, 0, 0.40)— orange-tinted hairline on featured/hover cards.
Shadow Colors
Grafana shadows are minimal and deeper-than-canvas. The brand relies on tonal layering for elevation: #0b0c0e → #111217 → #181b1f → #202226 → #2a2d33 → #2c3137 form a six-step ladder, separated by 8% white hairlines. Drop shadows appear only on modals (rgba(0,0,0,0.60) 0 12px 32px -8px) and orange-glow on focused buttons (0 0 24px rgba(244, 104, 0, 0.32)). Shadows are never blue-tinted or warm-tinted — pure black at varying opacity.
Semantic
The semantic palette is derived from the chart palette rather than separate — a deliberate brand-coherence move:
- success
#73bf69text onrgba(115, 191, 105, 0.12)bg — green from chart-series-7. - warning
#fade2atext onrgba(250, 222, 42, 0.14)bg — yellow from chart-series-6. - danger
#f2495ctext onrgba(242, 73, 92, 0.14)bg — pink from chart-series-5. - info
#5794f2text onrgba(87, 148, 242, 0.14)bg — blue from chart-series-3.
Note the unusual-but-distinctive choice: warning is yellow (chart-yellow), not amber; danger is pink (chart-pink), not red. This keeps the entire visual system inside the dashboard register.
3. Typography Rules
Font Family
- Display & UI:
Inter, "Helvetica Neue", -apple-system, system-ui, sans-serif— the structured, calm, observability-default sans. Used at weights 500–800 for display, 500–600 for UI labels. - Body: same Inter stack at weights 400–600. Body sits at 16px / 1.6 line-height.
- Mono:
"Roboto Mono", ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, monospace— the brand”s ubiquitous monospace. Used for metric labels, axis ticks, dashboard tile titles, code samples, eyebrows, captions-tabular, and small-cap labels. - OpenType features:
cv11 ss03for Inter”s alternate single-storeyaand curvedg;liga tnum zeroalways on for Roboto Mono so columns of numbers align and slashed zero appears.
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|---|---|---|---|---|---|---|---|
| Display Hero | Inter | 80px | 800 | 1.02 | -0.03em | cv11 | Homepage hero ceiling |
| Display | Inter | 64px | 700 | 1.05 | -0.02em | cv11 | Section intro at scale |
| H1 | Inter | 56px | 700 | 1.08 | -0.02em | liga | Page title |
| H2 | Inter | 44px | 700 | 1.10 | -0.018em | liga | Major section |
| H3 | Inter | 32px | 600 | 1.20 | -0.012em | — | Sub-section |
| H4 | Inter | 22px | 600 | 1.30 | -0.005em | — | Card heading |
| H5 | Inter | 18px | 600 | 1.35 | normal | — | Inline emphasis |
| Eyebrow | Roboto Mono | 12px | 600 | 1.40 | 0.10em | uppercase | Section pre-label — mono, not Inter |
| Body Large | Inter | 20px | 400 | 1.55 | normal | cv11 | Lede paragraph |
| Body | Inter | 16px | 400 | 1.60 | normal | cv11 | Default body |
| Body Small | Inter | 14px | 400 | 1.55 | normal | — | Captions, sidebars |
| Caption | Inter | 13px | 500 | 1.45 | normal | — | Image captions, helper |
| Caption Tabular | Roboto Mono | 13px | 500 | 1.45 | normal | tnum | Stats, inline metric callouts |
| Label | Roboto Mono | 11px | 500 | 1.30 | 0.05em | uppercase | Dashboard tile labels, axis ticks |
| Metric Chip | Roboto Mono | 11px | 500 | 1.30 | 0.05em | tnum | Inline metric chips, KPI numerators |
| Code | Roboto Mono | 14px | 400 | 1.55 | normal | liga | Block code samples (PromQL, LogQL) |
| Code Inline | Roboto Mono | 13px | 500 | 1.50 | normal | — | Inline code references |
| Code Micro | Roboto Mono | 11px | 400 | 1.40 | normal | — | Footnotes, axis-tick fallback |
| Button | Inter | 14px | 600 | 1.20 | normal | — | All button variants |
Principles
- Inter for prose, Roboto Mono for everything labelled. This is the brand”s typographic discipline and the move that distinguishes Grafana from Datadog.
- Mono ubiquity. Eyebrows are mono. Metric chips are mono. Axis labels are mono. Code is mono. Captions-tabular are mono. The marketing site preserves the operator-console feel by never letting proportional fallback creep into label positions.
- Display weight is heavy. 700–800 only on hero and headlines. Lighter weights look generic — Grafana”s headlines earn impact through bulk plus negative tracking.
- Negative tracking scales with size. -0.03em at 80px, -0.02em at 56–64px, -0.018em at 44px, -0.012em at 32px, normal at 22px and below.
- Body is calm and structured. 16px / 1.6 line-height — generous enough to read prose, tight enough to maintain density.
- Eyebrows use mono with exaggerated tracking. 12px / 600 / uppercase / 0.10em tracking — wider than typical because mono letterforms have inherent spacing.
- OpenType discipline.
tnum zeroalways on for mono so panel-mock numbers align across rows.
4. Component Stylings
Buttons
Primary (Solid Orange)
- Background:
#f46800Grafana orange. - Text:
#ffffff, Inter 600 / 14px. - Padding:
12px 20px. Radius:6px. Border: none. - Hover: bg →
#dc5e00; transition200ms ease-standard. - Active: bg →
#c25400. - Use: Primary CTA — Get started, Try Grafana free, Talk to sales.
Secondary (Outlined)
- Background: transparent. Text:
#ffffff. Border:1px solid #ffffff33. - Padding:
12px 20px. Radius:6px. Font: Inter 600 / 14px. - Hover: bg →
#ffffff0a; border →#ffffff66. - Use: Twin to primary — View pricing, Read the docs.
Ghost (Tertiary)
- Background: transparent. Text:
#ccccdc. No border. - Padding:
8px 14px. Radius:6px. Font: Inter 500 / 14px. - Hover: bg →
#ffffff0a; text →#ffffff. - Use: Quietest action — nav-row links, footer links.
Danger (Chart-Pink)
- Background:
#f2495c. Text:#ffffff. Same shape as primary. - Hover: bg →
#df3243. Use: Destructive action — Delete dashboard, Remove integration. Uses chart-pink as the brand-coherent danger fill (not red).
Cards
Feature Card
- Background:
#181b1f. Border:1px solid #ffffff14. Radius:8px. Padding:24px. - Shadow: none.
- Hover: border →
#ffffff26; transition200ms. - Use: Capability tile, feature card, integration listing.
Panel Mock (Dashboard Hero)
- Background:
#181b1f. Border:1px solid #ffffff14. Radius:4px. Padding:16px. - Title: 11px Roboto Mono 500 / uppercase / 0.05em tracking, colour
#9090a0. - Chart area: SVG line/area chart with 3–7 series from the chart palette.
- Axis labels: 10–11px Roboto Mono 400, colour
#9090a0. - Legend: bottom row of mono chips, colour-coded, comma-separated.
- Use: Hero illustration — the brand”s signature decorative surface. The 4-px radius matches in-product Grafana panel chrome exactly.
Badges, Tags, Pills
Brand Tag (Orange) — bg rgba(244, 104, 0, 0.12), text #f46800, radius 4px, padding 4px 10px, font Roboto Mono 500 / 11px / uppercase / 0.05em tracking. Used for version stamps, beta labels, “New” indicators.
Status Pill (Semantic) — bg from semantic palette tint, text from semantic colour, radius 4px, padding 4px 10px, font Roboto Mono 500 / 11px / uppercase. Used inside panel mocks for state indicators (green/healthy, yellow/warning, pink/critical).
Metric Chip — no background, text #9090a0, font Roboto Mono 500 / 11px / 0.05em tracking. Used as inline labels next to metric values: cpu_usage 64%.
Inputs / Forms
- Background:
#0b0c0e. Border:1px solid #ffffff14. Radius:6px. Padding:10px 14px. - Font: Inter 400 / 14px. Placeholder:
#9090a0. - Focus:
0 0 0 2px #f46800ring; border →#ffffff26. - Error: border →
#f2495c; ring →rgba(242, 73, 92, 0.30). - Helper: caption 13px text-soft below.
- Search variant: prefix magnifier icon at 16px in
#9090a0; mono variant available for query inputs.
Navigation
- Header height
64px. Background#0b0c0ewith bottom border1px solid #ffffff14. - Logo: Grafana wordmark with the orange heart-icon mark.
- Nav links: Inter 500 / 14px, colour
#ccccdc, padding8px 12px, radius4px. Hover →#ffffff. No underline. - Mega-menu drops on hover for “Products,” “Solutions,” “Resources” — dark popover with grouped link rails.
- Right-side: search input + ghost-button “Sign in” + primary orange “Try free” CTA.
- Mobile: hamburger sheet, full-height drawer.
Optional Components
Code Block (PromQL/LogQL) — Roboto Mono 14px, bg #0b0c0e, border 1px solid #ffffff0a, radius 6px, padding 20px 24px. Language label top-right in 10px / 500 / uppercase mono. Copy-to-clipboard icon button on hover.
Inline Code — Roboto Mono 13px / 500, bg #ffffff0a, padding 2px 6px, radius 4px.
Tooltip — bg #2c3137, text #ffffff, radius 4px, padding 6px 10px, font Inter 12px / 500. Subtle border 1px solid #ffffff14. Mono variant for metric tooltips.
Modal — bg #181b1f, radius 8px, shadow rgba(0,0,0,0.60) 0 12px 32px -8px, max-width 560px. Backdrop rgba(0,0,0,0.70).
Chart Legend — horizontal row of [colour-square] [metric-label] pairs. Colour squares 8×8px filled with chart palette colour; labels 11px Roboto Mono 500 / 0.05em. Keyboard-navigable for a11y.
Time-Range Selector — pill button group with Roboto Mono 12px labels (5m, 15m, 1h, 6h, 24h, 7d). Active state: bg #2a2d33, text #f46800.
5. Layout Principles
Spacing System
- Base unit: 4px.
- Scale: 1, 2, 4, 6, 8, 10, 12, 16, 20, 24, 32, 48, 64, 96, 128 — tight increments at the bottom for dense panel composition, wider gaps at the top for section rhythm.
- Density observation: Grafana is high-density by tech-page standards. Feature tables show 5–8 columns of data; integration-logo walls show 30+ logos in a single grid; panel mocks pack 5–7 chart series per tile. Whitespace is restrained, used to delineate sections rather than to “let things breathe.”
Grid & Container
- Page max width:
1280px— the dev-tool standard. - Site gutter:
clamp(20px, 4vw, 48px). - Grid: 12 columns with 24px gutters. Hero blocks span full width; capability rails span 8 columns with a 4-column panel-mock beside; feature comparison tables use full 12-column width.
- Hero treatment: full-bleed dark canvas; headline confined to 720–800px column anchored left; primary panel-mock illustration fills right half at 8 columns.
Whitespace Philosophy
The whitespace establishes information density first. Grafana pages aren”t sparse — they”re full of data, panel mocks, integration logos, metric tables. The whitespace delineates major sections (96px gutters between hero/feature/customer/footer bands) but tightens inside dense zones (16–24px between panel mocks in a grid). The brand reads as “this is what production looks like” — a deliberate move against marketing-friendly minimalism.
Section Cadence
- Hero (dark + panel mock right) → Feature Rail (3-up cards) → Integration Wall (30+ logos in greyscale, hover restores colour) → Solution Tabs (PromQL/LogQL/Tempo/Pyroscope tabbed code samples) → Customer Case Studies (testimonial cards with metric chips) → Footer (deeper dark
#0b0c0e). - The integration wall is the brand”s signature density move — proves Grafana”s reach via sheer visual count.
6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| Micro | 2px | Decorative dividers, micro-tags |
| Panel | 4px | Dashboard panel mocks (matches in-product Grafana chrome) — defining shape token |
| Standard (sm) | 4px | Compact chips, status pills, axis tick boxes |
| Button | 6px | All button variants — slightly tighter than the 8-px tech standard |
| Comfortable (md) | 6px | Inputs, dropdowns, code blocks |
| Relaxed (lg) | 8px | Cards, modals, callouts |
| Featured (xl) | 12px | Rare — large hero banners only |
| Pill | 9999px | Tags, metric chips, status indicators inside panel mocks |
Grafana”s defining shape token is 4px panel radius — the corner of every dashboard tile in the real product. The marketing site preserves this religiously: panel mocks always land at 4px, never 8px or 12px, because that single decision is what ties the marketing illustration to the in-product UI.
Buttons land at 6px, slightly tighter than the dev-tool 8-px default — another in-product alignment. Cards relax to 8px to differentiate them visually from the panel mocks they often contain.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 | Flat — no shadow | Default page surface, hero, body sections |
| 1 | Tonal layering (#181b1f on #111217) | Cards, panel mocks |
| 2 | Tonal #202226 step-up | Hover-lifted cards, surface emphasis |
| 3 | rgba(0,0,0,0.40) 0 1px 3px | Sticky nav, dropdown |
| 4 | rgba(0,0,0,0.50) 0 4px 12px -2px | Popovers, tooltips |
| 5 | rgba(0,0,0,0.60) 0 12px 32px -8px | Modals, dialogs |
| Glow | 0 0 24px rgba(244, 104, 0, 0.32) | Focused button, focus-ring on key CTA |
Shadow Philosophy
Grafana”s depth is tonal-first, shadow-last. The brand stacks #0b0c0e → #111217 → #181b1f → #202226 → #2a2d33 → #2c3137 as a six-step ladder, with each step separated by an 8% white hairline. Cards lift off the canvas via tonal contrast alone; hover states deepen the hairline rather than introducing a shadow. Drop shadows are reserved for modals and popovers (where they distinguish overlay from content) and for the orange glow on focused/active CTAs (where they signal interactivity). Shadows are never colour-tinted — pure black at varying opacity, the most boring possible choice, which is exactly the right choice for an observability brand: shadows shouldn”t draw attention from the data.
8. Interaction & Motion
Easing Curves
ease-standard:cubic-bezier(0.4, 0, 0.2, 1)— Material-style; default for hover, focus, colour transitions.ease-emphasized:cubic-bezier(0.2, 0, 0, 1)— punchier exit; modal enter, hero reveal.ease-data:cubic-bezier(0.25, 0.46, 0.45, 0.94)— Grafana”s signature easing for chart-series animations; smooth deceleration mimics real-time data updates.
Duration Buckets
- Instant (80ms) — focus rings, tab switches.
- Fast (150ms) — colour transitions, link hovers, ghost-button bg fades.
- Standard (200ms) — button hover, card hover, dropdown reveal.
- Slow (320ms) — modal enter/exit, section fade-in.
- Chart (480ms) — chart-series entry animations (ease-data); represents “data flowing in.”
Per-Component Micro-States
- Solid orange button hover: bg colour shift only — no lift, no scale.
transition: background-color 200ms ease-standard. - Card hover: border deepens from
#ffffff14to#ffffff26; no shadow, no translate. - Panel-mock chart-series hover: legend chip highlights at 100% opacity, other series dim to 50%; series line thickens 1px → 2px.
- Link hover: colour
#f46800→#ff8629over 150ms; underline thickens. - Input focus: 2px orange ring fades in over 80ms; border darkens to
#ffffff26. - Nav link active: bg
#ffffff0afades in over 200ms; no translate. - Code block copy-button: appears on parent hover at 150ms opacity fade; checkmark replaces icon for 1500ms after copy.
- Time-range selector active: text colour shifts to
#f46800over 150ms; bg fades in.
Page Transitions
Hero panel-mock chart-series animate in left-to-right over 480ms with ease-data, simulating live data flowing in. Below-fold sections use IntersectionObserver to fade in at 75% viewport, 320ms duration, no translate. Integration logos wall: greyscale by default, individual logo restores colour on hover over 150ms.
Reduced Motion
@media (prefers-reduced-motion: reduce) — all transitions become opacity-only, durations halved. Critical: chart-series entry animations are replaced with snap-to-state (no horizontal drawing); time-range changes update charts instantly without animation; the integration-wall logos do not animate. Glow shadows are preserved.
9. Accessibility & A11y
Contrast Pairs
#fffffftext on#111217bg: 17.4:1 — AAA at all sizes.#ccccdctext on#111217bg: 12.6:1 — AAA at body sizes.#9090a0text on#111217bg: 5.7:1 — AA at body sizes.#fffffftext on#f46800brand: 4.5:1 — AA at body sizes; safe for buttons.#f46800link on#111217bg: 7.2:1 — AAA at body sizes.#73bf69text on#111217bg (success): 9.1:1 — AAA.#f2495ctext on#111217bg (danger): 5.4:1 — AA.
Focus Indicators
- Default focus ring:
0 0 0 2px #f46800with 2px offset on dark canvas. - On orange fills:
0 0 0 2px #ffffffinverted with 2px offset. - All interactive surfaces (buttons, links, inputs, chart legends, time-range selectors) must have visible focus state.
ARIA Patterns
- Navigation:
<nav aria-label="Main">with skip-link to main content. - Mega-menu:
<button aria-expanded aria-haspopup="menu">with<ul role="menu">children. - Chart series: each series exposes
aria-label="cpu_usage: 64% at 14:32"so screen readers announce metric+value+timestamp. - Data tables: proper
<th scope="col">and<th scope="row">markup;<caption>describing table content. - Live regions:
aria-live="polite"on dashboards that auto-refresh, so updated values announce. - Time-range selector:
role="radiogroup" aria-label="Time range"with<button role="radio" aria-checked>children. - Code blocks: copy-to-clipboard exposes
aria-label="Copy PromQL query"; copy success usesaria-live.
Keyboard Navigation
- Tab order matches visual flow: skip-link → top-nav → mega-menu trigger → hero CTA pair → main content → footer.
- All buttons, links, inputs, code-copy controls, chart legends, time-range selectors reachable via Tab.
Esccloses modals, mega-menus, dropdowns.- Arrow keys navigate within tab groups (PromQL/LogQL/Tempo tabs), radio groups (time-range selector), and listboxes (search results).
- Chart legend supports arrow-key series navigation; Enter toggles series visibility.
Data Visualisation Accessibility
The chart palette colour-codes seven series — for colour-blind users, patterns must accompany colour. Series 1–7 use distinct line styles (solid, dashed, dotted, dash-dot, long-dash, double-dash, dot-dash) so the seven series remain distinguishable in greyscale. Legend includes both colour swatch AND pattern preview. Marketing-side panel mocks should preserve this.
Screen Reader Hints
- Decorative panel-mock chart paths have
aria-hidden="true"; the data is exposed via the visible legend (which is keyboard-navigable). - Icon-only buttons (search magnifier, copy clipboard) have
aria-label. - Integration-logo walls expose
<img alt="Prometheus logo">for each logo; greyscale-on-hover-restore behaviour does not affect screen reader output.
Reduced Motion
Honoured globally. All translate, scale, parallax animations become opacity-only; chart-series animations snap to final state; time-range changes update instantly.
10. Responsive Behavior
Breakpoints
| Name | Width | Use |
|---|---|---|
| Mobile | < 640px | Single column, full-bleed cards, hamburger nav |
| Tablet | 640–1024px | 2-up feature grids, stacked hero |
| Desktop | 1024–1280px | Full 12-col grid, 8+4 hero composition with panel mock |
| Wide | 1280–1536px | Site max width hits at 1280; gutters expand |
| Ultra | > 1536px | Page locks to 1280, gutters absorb extra width |
Touch Targets
- Minimum tap target: 44×44px (WCAG AAA).
- Buttons: 44px minimum height on mobile.
- Nav link tap area: 44×44px even when visual padding is smaller.
- Chart legend chips: 32×32px tap target with extra hit area.
- Time-range selector buttons: 40×32px (acceptable for grouped controls).
Collapsing Strategy
- Header: full nav at ≥1024px; hamburger sheet below with full-height drawer.
- Hero: 80px headline → 56px → 40px across desktop/tablet/mobile.
- Panel-mock illustration: 600×400px on desktop → 100% width on tablet → simplified mobile variant (3 series only) on mobile.
- Feature grid: 3-up at desktop, 2-up at tablet, 1-up at mobile.
- Integration wall: 8-col grid → 4-col → 3-col across sizes.
- Section spacing: 96px → 64px → 48px across sizes.
Image Behavior
- Panel-mock SVGs use
aspect-ratiolock to prevent layout shift. - Integration logos use
srcset1x/2x/3x; greyscale-on-hover via CSS filter. - Hero panel mocks use
loading="eager"; below-fold lazy-load. - Customer logos lazy-load with explicit
width/height.
Container Queries
Used inside panel mocks to switch layout at 320px container width (legend below chart vs. legend right of chart); used inside feature cards to toggle icon position.
11. Content & Voice
Tone
Operator-precise, warm-direct, anti-marketing. Grafana writes like a senior SRE wrote the copy and a marketing team approved it without softening. Headlines state mechanism plainly (“Open observability, your way”); subheads explain capability (“Visualize metrics, logs, and traces from any data source”); features list verbs (“Query, alert, and visualize”). The voice borrows Linux man-page terseness without the hostility, plus a measured warmth that distinguishes the brand from the SRE-cold register of Datadog or NewRelic.
Microcopy Patterns
- Button verbs: “Try Grafana free,” “Get started,” “Read the docs,” “Talk to sales,” “Browse integrations.” Never “Sign up free!”, never “Get started today →”.
- Error messages: “Query timeout: data source did not respond in 30s. Check [data source health].” Specific, actionable, includes the relevant metric and a remediation link.
- Success confirmations: “Dashboard saved.” “Alert created.” Brief, factual, no exclamation.
- Loading states: “Loading metrics…” “Querying data source…” — present continuous, no anthropomorphism.
- Empty states: “No data points in this range. Try expanding the time range or check your query.” — practical guidance, never apologetic.
Empty States
What they say: explain the absence and offer the remediation. “No alerts have fired in this range. Configure alert rules in [Alerting].” What they don”t say: “Whoops!”, “Oops!”, “Nothing here yet — that”s OK!” Empty states in observability are useful information (no problems = good), not a UX failure.
CTA Verb Conventions
- Primary on hero: “Try Grafana free,” “Get started”
- Secondary: “View pricing,” “Read the docs,” “See a demo”
- Footer: “Browse plugins,” “Read the blog,” “Join Grafana Labs”
- Documentation: “Read more,” “View example,” “Open the playground”
The brand uses imperative verbs almost exclusively. It avoids urgency (“now!”, “today!”) and avoids feature-naming CTAs (“Try Mimir,” “Try Loki” only on those product”s landing pages, not on grafana.com).
12. Dark Mode & Theming
Dark-mode-native. The near-black #111217 canvas IS the brand. Grafana ships a documented light theme for the in-product UI (toggleable via user preference), but the marketing surface is dark by default and the brand”s identity is built around the dark canvas — switching to light collapses the operator-console metaphor entirely.
The light variant (in-product only, never marketing) keys to a #fafafa canvas with #1f1f20 text, preserves the orange #f46800 brand at full saturation, and lifts panels to #ffffff over the cream-grey ground. The chart palette holds at full saturation across both modes — orange/teal/blue/purple/pink/yellow/green look identical. Borders shift to rgba(0, 0, 0, 0.12).
# Light-theme key swaps (in-product UI only — marketing stays dark)
bg: '#fafafa'
bg-elevated: '#ffffff'
bg-soft: '#f4f5f5'
surface: '#f4f5f5'
surface-hover: '#e9ecef'
text: '#1f1f20'
text-muted: '#464c54'
text-soft: '#666666'
border: 'rgba(0, 0, 0, 0.12)'
border-strong: 'rgba(0, 0, 0, 0.20)'
# Brand orange and chart palette hold at full saturation across both modes
brand: '#f46800'
chart-orange: '#f46800'
chart-teal: '#37c2ba'
chart-blue: '#5794f2'
chart-purple: '#9170db'
chart-pink: '#f2495c'
chart-yellow: '#fade2a'
chart-green: '#73bf69'13. Lineage & Influences
Grafana”s design DNA is dashboard-heritage open-source observability. The dark canvas + multi-colour chart palette + monospace ubiquity is a direct visual descendant of Kibana (from which Grafana forked in 2014), Prometheus (which Grafana renders charts for), and the deep-historical reference of the Bloomberg Terminal — the original “monospace data on a dark canvas” institutional register. Where Datadog reaches for a bright white canvas and a restrained corporate purple, Grafana inverts every choice: dark canvas, saturated orange, multi-colour chart palette in every panel mock, monospace labels everywhere.
What it inherits: Kibana”s dark-IDE register, Prometheus”s open-source community-led aesthetic, Bloomberg Terminal”s monospace-everywhere data density, and Edward Tufte”s data-density-first design philosophy (high information per pixel, minimal decorative chrome). What it borrows from contemporaries: Linear”s tonal-grey layering, Vercel”s dark-canvas confidence, and Inter as the “structured calm sans.” What it rejects: bright-white SaaS canvases, restrained-purple corporate-marketing register, stylised three-series demo charts, illustrated cartoon characters, gradient meshes, and any “consumer SaaS” softness.
Named influences:
- Prometheus — open-source observability lineage; dark dashboards, monospace tickers, multi-colour chart series. https://prometheus.io
- Datadog — counterpoint reference; Grafana”s dark canvas + orange is the deliberate inverse of Datadog”s white canvas + purple. https://www.datadoghq.com
- Bloomberg Terminal — deep-historical reference for monospace-everywhere data density on dark canvases. https://www.bloomberg.com/professional/products/bloomberg-terminal
- Kibana — genealogical parent; Grafana forked from Kibana in 2014, the dark-canvas dashboard register inherits directly. https://www.elastic.co/kibana
- Edward Tufte — data-density-first design philosophy; high information per pixel, minimal chartjunk.
- Linear — tonal-grey layering for depth instead of explicit drop shadows. https://linear.app
- NASA Mission Control consoles — visual ancestor for the operator-console register; multi-screen multi-series real-time data displays.
14. Do’s and Don’ts
Do
- Do keep the orange
#f46800as the only brand-axis colour; the chart palette (teal/blue/purple/pink/yellow/green) is for data series and semantic state, not for marketing decoration. - Do use Roboto Mono for every metric label, axis tick, eyebrow, and code sample — the monospace ubiquity is the brand”s operator-console signature.
- Do render multi-colour chart panels in hero illustrations; the seven-series default scheme is the strongest density signal Grafana owns.
- Do match in-product dashboard chrome: 4-px panel radii, 8% white hairline borders, mono labels.
- Do show realistic chart mocks with 5–7 series — never stylised three-series marketing simplifications.
- Do keep the canvas at
#111217with its slight blue tilt — pure black flattens the page; lighter grey reads like Datadog. - Do use the chart palette pinks and yellows as semantic danger and warning — the brand-coherent move that ties marketing to in-product UX.
- Do include patterns alongside colour in chart series (dash/dot/solid) for colour-blind accessibility.
- Do show the integration logo wall as a density flex — 30+ logos in greyscale, restoring colour on hover.
- Do use 96-px section rhythm — engineered, not editorial.
Don’t
- Don”t lighten the canvas to grey or off-white — the near-black
#111217is what makes Grafana read as observability instead of SaaS. - Don”t round panel mocks above 4-px radii; the tight corner is what ties marketing illustrations to the real in-product dashboard.
- Don”t swap Inter for a more expressive display sans — Grafana”s typography earns trust through restraint, not personality.
- Don”t use red
#dc2626for danger — use chart-pink#f2495c. The semantic palette must derive from the chart palette for brand coherence. - Don”t introduce decorative gradients, mesh backgrounds, or hero animations beyond chart-series entry. The brand reads as flat-tonal.
- Don”t show stylised three-series charts in marketing mocks — Grafana sells production-density observability; under-densifying the panel mocks undersells the product.
- Don”t drop the monospace from labels — proportional labels in axis ticks or eyebrows break the operator-console register.
- Don”t use frosted-glass / backdrop-blur effects beyond the sticky nav.
- Don”t mix the chart palette colours into structural UI (button fills, hero accents) — they”re reserved for data.
- Don”t crowd the orange CTA on every section — the orange should appear once per major band as a single brand pop.
15. Agent Prompt Guide
Quick Color Reference
bg: #111217
bg-elevated: #181b1f
bg-soft: #0b0c0e
surface: #202226
text: #ffffff
text-muted: #ccccdc
brand-orange: #f46800
chart-teal: #37c2ba
chart-blue: #5794f2
chart-purple: #9170db
chart-pink: #f2495c
chart-yellow: #fade2a
chart-green: #73bf69
border: rgba(255, 255, 255, 0.08)Example Component Prompts
-
“Create a hero in Grafana style — near-black
#111217canvas. Headline at 80px Inter 800 with -0.03em tracking, white text. Lede at 20px Inter 400 / 1.55 line-height in#ccccdc. Primary CTA: solid orange#f46800at 6px radius / 12px / 20px padding / Inter 600 / 14px. Right half (8 of 12 cols): a panel-mock illustration with 5 chart series (orange, teal, blue, purple, green) on a#181b1fpanel with 4px radius and#ffffff14hairline border.” -
“Design a dashboard panel mock —
#181b1fbackground, 4px radius (matches in-product Grafana),1px solid #ffffff14border, 16px padding. Title top-left in Roboto Mono 11px / 500 / uppercase / 0.05em tracking, colour#9090a0. SVG line chart with 5 series from the chart palette (#f46800,#37c2ba,#5794f2,#9170db,#73bf69). Legend below with[colour-square] [metric-label]pairs in mono 11px.” -
“Build a code block for a PromQL sample —
#0b0c0ebackground, 6px radius,1px solid #ffffff0aborder, 20px / 24px padding. Roboto Mono 14px / 1.55 line-height for syntax. Language label top-right in mono 10px / 500 / uppercase. Copy-to-clipboard icon button revealed on hover at 32×32px tap target.” -
“Render a feature card —
#181b1fbackground, 8px radius,1px solid #ffffff14border, 24px padding. Eyebrow in Roboto Mono 12px / 600 / uppercase / 0.10em tracking, colour#f46800. Card heading in Inter 22px / 600. Body in Inter 16px / 400 / 1.6 line-height in#ccccdc. Hover: border deepens to#ffffff26.” -
“Compose an integration-logo wall — 8-column grid of 30+ logos, each 80×40px, greyscale by default via
filter: grayscale(100%) opacity(0.6). On hover, individual logo restores colour over 150ms. Caption above in Roboto Mono 12px / 600 / uppercase / 0.10em: ”CONNECTS WITH 100+ DATA SOURCES”.” -
“Create the primary nav — 64px header with
#0b0c0ebackground and bottom border1px solid #ffffff14. Grafana wordmark + heart-icon in#f46800left. Inter 500 / 14px nav links in#ccccdcwith#ffffffhover, padding 8px / 12px, radius 4px. Right-side: search input + ghost ”Sign in” button + primary orange ”Try free” CTA at 6px radius.”
Iteration Guide
- Start with
#111217, not pure black. The slight blue tilt is what makes the canvas read as “Grafana panel” rather than generic dark mode. - Add a panel mock to every hero. If there”s no chart in the illustration, you”re missing the brand”s defining gesture. 5–7 chart series, multi-colour, on a 4-px-radius panel.
- Make the labels mono. Eyebrows, axis ticks, metric chips, code samples — Roboto Mono. If a label is in Inter, it”s wrong.
- Use the chart palette for data only. Buttons, hero accents, decorative fills must be the brand orange
#f46800. Teal/blue/purple/pink/yellow/green appear only in chart series and semantic state. - Tighten the radii. 4-px panel mocks, 6-px buttons, 8-px cards. The tight corners are what tie marketing to in-product UI.
- Drop the shadow, lift the tone. Replace box-shadows with the
#111217→#181b1f→#202226tonal step-up. - Show density, not minimalism. Integration walls with 30+ logos, feature tables with 6 columns, panel mocks with 7 series. Density IS the marketing.
- Calm the verbs. Replace “Sign up free!” with “Try Grafana free”; replace “Learn more →” with “Read the docs”. The voice is operator-precise.
Drop grafana into your project, then ship the actual sections in an afternoon.
1 · install design
npx design-md add grafana 2 · ship landing page
npx agentkit init --design grafana light minimal
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