light · bold · sans · ai · video · warm · playful
DESIGN.md inspired by Pika
A cream-canvas AI video studio in custom Telka type, with peach and black pill CTAs.
By webdesignhot · pika.art ↗
$ npx @webdesignhot/design-md add pika
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Aave Ghost-soft DeFi — lavender #978fff on white, custom Aave Repro sans, pastel gradients in a usually-brutalist lending space. Accenture Dark hero, white Graphik, and one electric purple — the `>` greater-than mark made into a whole consulting brand. '#a600ff' is always moving forward. Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. Affirm Honest-money fintech in the dark — indigo #4a4af4 CTAs at near-pill 96px radius, light-weight white headlines, no fine print. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Allbirds Oatmeal-canvas eco-minimalism — Geograph sans on warm Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. American Express White-canvas premium-restraint membership UI — signature Amex Blue accent, near-black editorial type, concierge-tier hierarchy. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arbitrum Arbitrum Blue on white — Layer 2 chain marketing with Inter sans, structured grids, sophisticated-restraint contrasted with Solana's cinematic. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Atlassian Enterprise-blue corporate canvas — signature Atlassian Blue, Charlie display type, four-product mark. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Away Editorial travel-luggage DTC — Graphik on white, photography-led, sharp 0px white CTAs over dark hero imagery. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Bandcamp Bandcamp Cyan + Helvetica — indie-music marketplace honesty, no streaming-platform polish, no algorithmic carousels. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Best Buy Yellow price-tag mark, electric blue trust, bold sans — big-box electronics design with Geek-Squad confidence. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Biome A white-canvas Rust toolchain page where one deep azure blue does all the work. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Bolt An electric-blue command line for the web — StackBlitz's AI builder on a near-black #1e1e21 canvas, Inter Display, builder's register. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Booking.com Booking Blue + signal yellow — the deal-finder design language at maximum density, optimized for conversion not contemplation. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Brilliant STEM education with playful diagram-energy — warm coral CTA on near-black, custom Brilliant Sans, illustrated geometry as hero. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Buttondown Indie newsletter software in heavy 900-weight Auto Pro — electric `#0069ff` pill CTAs and soft-yellow highlights on a pure-white canvas. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Calm Mindfulness in a serif — Calm Cream canvas, soft moonlit blue and forest green, Visby Round display, breathing-pace motion. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Capital One Confident-accessible banking — navy authority, one red swoosh, 2px-sharp blue. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Casper Cozy DTC sleep brand — Casper navy/indigo ink (`#1e306e`) on a pure-white canvas, deep-navy `#012169` pill CTAs at 32px radius, Calibre body under New Kansas friendly-serif display. Premium that tucks you in. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chase Trust-institutional banking UI — white canvas, near-black ink, bright-blue primary + green secondary CTAs in Open Sans. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. CircleCI Light-content CI/CD platform — near-black hero, Inter sans, navy chrome with a restrained CircleCI-green accent. ClassPass Wellness-marketplace energy — coral-pink CTA on warm white, GT America sans, photographed-class-as-hero pattern. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. CodeRabbit Near-black AI-review canvas — warm CodeRabbit orange accent, Plus Jakarta Sans, sharp 4px white CTAs. CodeSandbox Pale-lime electricity on a Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. CVS Health CVS-red heart on a clean white canvas — custom CVS Sans, near-black ink, trustworthy healthcare clarity. Databricks Signature Databricks Red Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Deliveroo Deliveroo Teal on white — food-delivery design at maximum saturation, custom Roo Sans, kangaroo-mark mascot energy. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deloitte Big-4 gravitas — pure-white canvas, true-black ink, Open Sans at light 300, and the signature green dot. Delta Air Lines Whitney sans on near-white, Delta navy + signal red — the Hartsfield-Jackson aircraft livery translated to web typography. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. Duolingo Owl-green confidence and DIN-Round buttons that lift like candy — the gamified language app distilled to four colors and one mascot. dYdX Pure-black canvas, Satoshi-compressed display, and one signature indigo-purple #7774ff CTA — a pro-trader perps terminal as a brand. Dyson Engineering-greyscale on white — Dyson Futura Light at 44px (weight `300`, never bold), body ink `#333` not pure black, zero-radius CTAs with a fluid-dynamics ripple hover, and a single magenta accent reserved for haircare. The web brand of an engineering company that refuses to look like a marketing site. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Emirates Custom-serif luxury — Emirates red on light grey, gold accents, Fly Better editorial calm. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Everlane Pure white canvas, Maison Neue Book, near-black ink — radical-transparency DTC minimalism. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. fal Pure white canvas, focal display at 120px, and near-black #252527 CTAs — generative-AI inference at editorial scale. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Fortnite Battle-royale design at maximum saturation — neon yellow + electric blue on near-black, Burbank Big condensed display, season-driven brand kaleidoscope. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. GitLab Light DevOps-platform marketing — GitLab Sans, near-black ink, oversized 96px headlines, tanuki-orange accent. Gitpod Editorial dev-tool calm — light canvas, near-black navy text, ABC Diatype sans + Martina Plantijn serif, 8px radius. Glif Near-black Manrope on near-white, anchored by one confident green CTA — a playful creative-agent canvas. Glossier Post-pink austerity — white canvas, single-family Apercu, 0px radius rectangles. The brand that invented millennial-pink chrome in 2014 has retired pink to a footer wash and a single badge color. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Graphite Near-black developer canvas — Matter type, near-white ink, one clean blue, 8px CTAs. Groq Warm off-white canvas, light-weight Space Grotesk, and a single hot `#f43e01` orange — speed-obsessed AI inference. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. Gumroad Hot pink `#ff90e8` on cream, ABC Favorit at 96px, hard black borders and offset shadows — neo-brutalist creator commerce. Gymshark Pure white canvas, black ink, Montserrat bold display over Roboto body — every CTA a fully-rounded 56px pill. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. HEY Warm-white canvas, deep purple-ink, and a crayon-box of saturated pastels — opinionated email dressed as a friendly poster. Hilton Hilton Blue on white — confident-contemporary hospitality with Söhne-adjacent sans, blue-on-white photography-led layouts. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. HubSpot Warm coral-orange (#FF7A59) on a near-white canvas, a humanist sans set generous and round, and a brand voice that turned inbound marketing into a methodology. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. Hume AI Warm cream canvas, custom Fellix type, and near-black pill CTAs — voice-AI research presented with humanist calm rather than tech coldness. Hyperliquid Near-black IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. IKEA Yellow `#ffdb00` on blue `#0058a3`, Noto IKEA sans, Swedish-democratic-design retail at planetary scale. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green JetBlue JetBlue Blue on white — friendly aviation with a custom rounded sans, Mint cabin orange accent, lower-case microcopy. Jupiter Jupiter lime on near-black — Solana DeFi aggregator with Inter, a cat-in-space mascot, and playful pill-CTA energy. Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Klarna Klarna PINK `#ffa8cd` on white, near-black navy `#0b051d` ink, Klarna Title at billboard scale. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Ledger White canvas, Inter at rest, and one unmistakable Ledger Orange on full-pill CTAs — security made calm. Lego Lego Yellow + Red on white — primary-color toy theatre, custom Lego Sans, brick-as-hero photography. Lemon Squeezy A dark hero with white Circular display, signature lemon-yellow Leonardo.Ai A pure-black cinematic canvas where ufficioDisplay headlines and white full-pill CTAs frame generative imagery — a film studio's title card, Canva-owned. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Lowe's Signature navy blue on white canvas — residential-DIY warmth rendered as big-box retail. lululemon Quiet-luxury athleisure — Saans variable on bone-off-white, off-black ink (`#140f0f`, not pure black), pill CTAs on square product cards, mixed-case sentence-cased headlines tracked −4px. The athletic brand that murmurs. Luma AI A cinematic black screening room that opens into a white studio — Graphik set tight, every CTA a full white pill. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Marriott Luxury-hospitality restraint — Caudex serif for editorial moments, off-white canvas, gold-bronze CTA, photographed-resort hero. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. MetaMask Foxy Orange on white — Ethereum wallet design with custom MM Sans, 8-bit fox mascot, friendly-utility voice. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Monzo Hot Coral `#ff4f40` on bright white, MonzoSans humanist geometry, and a transparent challenger-bank warmth. Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. MyFitnessPal Fitness-tracking utility — MFP Blue on white, Inter sans, dense calorie-and-macro grids, conversion-first navigation. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Nintendo Joyful red on paper-white — Nintendo's site is the toy-aisle of the web, illustration-rich and refusal-of-darkness intentional. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nubank Roxo #8d0de3 as the whole brand — white nuSansDisplay on dark purple, 999px pill CTAs, anti-bank warmth. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Obsidian Near-black canvas, near-white text, a single electric-purple CTA and a crystal mark — a local-first knowledge base that looks like the editor it ships. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. On Swiss-engineered monochrome — true-black ink on white, custom On sans, bold 700 heads and 40px full-pill CTAs. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paddle Merchant-of-record calm — condensed serif headlines on a near-black canvas with warm cream and sand CTAs. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. Patagonia Outdoor-cooperative editorial — Futura sans on cream, ranger-station palette, photography-led story-first marketing. Patreon Patreon Coral on white — creator-economy patronage with Söhne sans, photographer-led marketing, mid-2024 brand refresh language. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Phantom Phantom Purple on near-black — crypto wallet design that respects the user's intelligence with editorial restraint. Picoko Warm-white canvas, weight-900 Outfit, and one blazing pink — product photography reimagined in seconds. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Pinterest Masonry feed as product, restrained chrome around it — white canvas, near-black text, Pinterest red reserved for action. Pitch Enormous Mark Pro headlines on a black hero, then a clean white workspace — violet Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. PlayStation Sony's Cinema-Black canvas with PS Blue and a custom SST sans — gaming-as-cinema, premium hardware in editorial restraint. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Quizlet Study-buddy design — Quizlet purple-blue on white, custom Hurmes Geometric, flashcard-as-hero pattern. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Rainbow White canvas, SF Pro Rounded Black at 96px, and a pink-orange-blue-purple rainbow — the friendliest Ethereum wallet onchain. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Rare Beauty Soft lavender on cream — Selena Gomez's beauty brand with mental-health-aware editorial restraint and serif-led product cards. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Recraft A jet-black studio where ABC Gravity Condensed slams the headline at weight 900 and a single electric-lime CTA does all the shouting. Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Revolut Dark Aeonik Pro hero, white Inter content, near-black `#191c1f` ink, fully-pill CTAs and gradient-accented fintech sleekness. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Ritual Visible-supply-chain wellness — white lab canvas, Ritual Navy #142b6f everywhere, CircularXX, 25px rounded CTAs, warm yellow as the one accent. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Robinhood Chartreuse `#CCFF00` lime on a black `#000` canvas, Martina Plantijn serif headlines paired with Capsule Sans Text — financial-editorial register, not tech-app sans. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Shortwave A dark AI-email canvas with Poppins display weight and one electric blue — Inbox rebuilt by the people who built it. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. Snowflake Deeper cyan Solana Solana Gradient + Diatype on near-black — Layer 1 chain marketing as cinematic experiment, magenta-purple-cyan brand prism. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. Sourcegraph Near-black code-intelligence canvas — PolySans display, coral-red accent, big quiet headlines. Southwest Airlines Heart-warm low-cost airline — Southwest Sans on light grey, yellow CTA voltage with navy ink, sharp 2px corners. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. StackBlitz Electric blue `#1574ef` on a graphite `#1c1f25` canvas — the in-browser IDE that built Bolt. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Storybook Open-source frontend workshop — white canvas, Nunito Sans, dark hero band, and the signature coral-pink brand mark. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. T-Mobile T-Mobile magenta (#E20074) dominates a near-white canvas — Un-carrier loudness in TeleNeo display weight. Tailscale Warm-light approachable-technical — off-white canvas, near-black Inter, brick-red accent. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The Home Depot Signature orange on white, Helvetica bold — hardware-aisle signage as a web storefront. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Udio A pitch-black stage with near-white Innovator display type and a single magenta-pink spotlight — a recording console reimagined as a creative canvas. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. Uniswap Uniswap Pink on white — DEX design with Basel sans, unicorn-mark whimsy, and rounded-card softness in a usually-brutalist DeFi space. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Valorant Tactical-shooter design language — Tungsten condensed all-caps, signal-red CTAs, and an off-white text the brand calls "ECE8E1". Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Visa Bright-blue + golden-yellow payment-rail confidence — saturated `#1434CB` primary, ceremonial `#FCC015` yellow on hero pill CTAs, pill geometry throughout, custom visa-font-latin in light/regular weights. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warby Parker Friendly-premium DTC eyewear — white canvas, bright blue + deep navy, fully pill CTAs. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Wayfair Near-white canvas, ink-black type, photographic product cards — editorial-light home retail at marketplace scale. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. Wikipedia System-default information design — Linux Libertine serif headings, Vector skin, deliberate non-branding for the encyclopedia of record. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. Xbox Xbox Green on near-black, Microsoft's Segoe UI Display dialed to gamer-coded confidence — bold, energetic, Game Pass-first. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zed Warm paper-light canvas, IBM Plex Serif headlines at light weight, one electric-blue download button — a code editor's site that reads like a typesetter's page. Zoom Zoom Blue `#0B5CFF` on white — geometric sans wordmark, Workplace-era AI Companion friendly-corporate register. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
try on →
theme
mobile · 390 × 844
Tokens webdesignhot/0.1
- bg
#fcfaf7 - bg-alt
#f5f1ea - surface
#ffffff - surface-soft
#fbf7f0 - text AAA · 18.7
#0d0d0d - text-strong
#000000 - text-muted
#5c5c5c - text-soft
#8a8a8a - text-faint — · 1.9
#b8b8b8 - brand — · 1.4
#ffd184 - brand-deep
#f5be63 - brand-soft
rgba(255, 209, 132, 0.30) - on-brand
#222222 - ink-cta-bg
#000000 - ink-cta-text
#ffffff - dark-cta-bg
#222222 - link
#0d0d0d - link-hover
#000000 - selected-bg
rgba(255, 209, 132, 0.30) - disabled
#b8b8b8 - border — · 1.2
rgba(13, 13, 13, 0.10) - border-strong — · 1.5
rgba(13, 13, 13, 0.18) - border-subtle
rgba(13, 13, 13, 0.05) - success-bg
rgba(34, 197, 94, 0.12) - success-text
#15803d - warning-bg
rgba(245, 190, 99, 0.20) - warning-text
#92600c - danger-bg
rgba(220, 38, 38, 0.10) - danger-text
#b91c1c - info-bg
rgba(13, 13, 13, 0.06) - info-text
#0d0d0d
Ship faster than ever.
display-hero telkaExtended 80px w900 -0.03em
Ship faster than ever.
display-lg telkaExtended 56px w900 -0.02em
Ship faster than ever.
h1 telkaExtended 48px w900 -0.02em
Built for teams that ship.
h2 telkaExtended 32px w700 -0.012em
A complete kit
h3 telkaExtended 24px w600 -0.005em
The quick brown fox jumps over the lazy dog.
h4 telkaExtended 20px w600 0
The quick brown fox jumps over the lazy dog.
body-lg telka 18px w300 0
The quick brown fox jumps over the lazy dog.
h5 telka 16px w600 0
The quick brown fox jumps over the lazy dog.
body telka 16px w300 0
The quick brown fox jumps over the lazy dog.
body-sm telka 14px w300 0
OUR DESIGN SYSTEM
label telka 13px w500 0
npx @webdesignhot/design-md add stripe
code ui-monospace 13px w400 0
The quick brown fox jumps over the lazy dog.
eyebrow telka 12px w600 0.06em
OUR DESIGN SYSTEM
caption telka 12px w500 0.02em
- step-0 0px
- step-1 4px
- step-2 8px
- step-3 12px
- step-4 16px
- step-5 24px
- step-6 32px
- step-7 48px
- step-8 64px
- step-9 96px
- step-10 128px
- micro
2px - sm
4px - md
8px - lg
12px - xl
16px - cta
18px - pill
9999px
Text link →
Card preview
A complete kit — everything your product needs.
Hero, pricing, FAQ, dashboard, docs — every layout your product needs.
New
Stable
v1.0
Design roles 7/8 mapped · webdesignhot/0.1
Maps the 8 canonical role names to this entry's actual tokens. Use these to plug the design into role-aware tools — shadcn/ui themes, role-aware Tailwind plugins, atelier-lint — without hard-coding token names.
- background → bg
- foreground → text
- primary → brand
- primary-foreground → on-brand
- accent → —
- muted → text-muted
- border → border
- ring → brand
Export
4 formats · paste-ready
Tailwind
theme.extend block for tailwind.config.js
CSS variables
:root { --bg, --text, --brand, … } you can paste anywhere
DTCG JSON
W3C Design Tokens Community Group format
Figma Variables
Importable into Figma → Variables → Import
---
name: Pika
tagline: A cream-canvas AI video studio in custom Telka type, with peach and black pill CTAs.
updated_at: 2026-05-28T23:10:59.523Z
published_at: 2026-05-28T23:10:59.523Z
author: webdesignhot
source_url: https://pika.art
spec: webdesignhot/0.1
quality: curated
featured: false
categories: [ai, media]
tags: [light, bold, sans, ai, video, warm, playful]
preview_swatch: ['#fcfaf7', '#ffd184', '#000000']
related: [krea]
description: 'Pika''s site is a warm-light AI video studio. The canvas is a cream off-white `#fcfaf7` — not clinical white, a hair of warmth that softens the generative-AI register into something playful — and the type is **Telka**, a custom geometric grotesque, with the wide **Telka Extended** cut carrying the display: the h1 lands at 48px / weight **900**, set near-black `#0d0d0d`. The defining structural move is the two-CTA grammar: a soft peach `#ffd184` button (dark text) for the inviting primary action, and a hard black `#000000` button (white text) for the do-it-now generate action, both at a generous 18px radius. Where Krea commits to absolute black and Swiss restraint, Pika does the opposite — a warm cream room, a fat-weight display face, and rounded peach-and-black pills that read playful rather than austere. The body runs Telka at a light 300 weight, so the page reads relaxed and approachable while the 900-weight headlines carry all the punch.'
# Canonical 8-role aliases (bg / text / brand / border / accent / muted / surface / danger).
# Maps role names to this entry's actual token names so role-aware
# downstream tools resolve `theme.background` → entry's `bg`, etc.
# Auto-generated by scripts/add-aliases.mjs — do not edit manually;
# regenerate after changing color token names.
aliases:
background: bg
foreground: text
primary: brand
primary-foreground: on-brand
muted: text-muted
border: border
ring: brand
themes:
default: light
available: [light]
switch-via: 'Light-only. The cream canvas is the brand surface across the entire marketing site and web studio; no dark variant is offered. The black CTA supplies the only true dark field on the page.'
colors:
bg: '#fcfaf7' # cream off-white canvas — rgb(252, 250, 247)
bg-alt: '#f5f1ea' # one step warmer/darker for inset bands
surface: '#ffffff' # pure-white raised card on cream ground
surface-soft: '#fbf7f0' # softest panel fill, barely off the canvas
text: '#0d0d0d' # near-black display ink — rgb(13, 13, 13)
text-strong: '#000000' # absolute black for max-emphasis headings + CTA fill
text-muted: '#5c5c5c' # muted grey for captions, secondary copy
text-soft: '#8a8a8a' # quietest labels, placeholder, meta
text-faint: '#b8b8b8' # disabled text, hairline dividers as text
brand: '#ffd184' # peach — primary CTA fill, rgb(255, 209, 132)
brand-deep: '#f5be63' # pressed/active peach
brand-soft: 'rgba(255, 209, 132, 0.30)' # peach wash for highlight pills
on-brand: '#222222' # dark ink on peach — rgb(34, 34, 34)
ink-cta-bg: '#000000' # black generate-button fill
ink-cta-text: '#ffffff' # white text on black/dark CTA
dark-cta-bg: '#222222' # near-black "Try on Web" fill — rgb(34, 34, 34)
link: '#0d0d0d' # links use the near-black ink
link-hover: '#000000' # deepen to absolute black on hover
selected-bg: 'rgba(255, 209, 132, 0.30)' # peach-wash selection
disabled: '#b8b8b8'
border: 'rgba(13, 13, 13, 0.10)' # 10% near-black hairline on cream
border-strong: 'rgba(13, 13, 13, 0.18)' # emphasized rule on inputs
border-subtle: 'rgba(13, 13, 13, 0.05)' # quietest division
success-bg: 'rgba(34, 197, 94, 0.12)'
success-text: '#15803d'
warning-bg: 'rgba(245, 190, 99, 0.20)'
warning-text: '#92600c'
danger-bg: 'rgba(220, 38, 38, 0.10)'
danger-text: '#b91c1c'
info-bg: 'rgba(13, 13, 13, 0.06)'
info-text: '#0d0d0d'
typography:
display:
family: 'telkaExtended, telka, system-ui, -apple-system, sans-serif'
weights: [500, 600, 700, 900]
opentype-features: ['kern', 'liga']
body:
family: 'telka, system-ui, -apple-system, sans-serif'
weights: [300, 400, 500, 600]
opentype-features: ['kern']
mono:
family: 'ui-monospace, SFMono-Regular, "SF Mono", Menlo, monospace'
weights: [400, 500]
opentype-features: ['tnum']
scale:
display-hero: { size: 80, weight: 900, lineHeight: 1.0, tracking: '-0.03em', family: display, opentype: 'kern liga' }
display-lg: { size: 56, weight: 900, lineHeight: 1.05, tracking: '-0.02em', family: display, opentype: 'kern liga' }
h1: { size: 48, weight: 900, lineHeight: 1.05, tracking: '-0.02em', family: display }
h2: { size: 32, weight: 700, lineHeight: 1.15, tracking: '-0.012em', family: display }
h3: { size: 24, weight: 600, lineHeight: 1.25, tracking: '-0.005em', family: display }
h4: { size: 20, weight: 600, lineHeight: 1.3, tracking: '0', family: display }
h5: { size: 16, weight: 600, lineHeight: 1.4, tracking: '0', family: body }
eyebrow: { size: 12, weight: 600, lineHeight: 1.4, tracking: '0.06em', family: body, transform: uppercase }
body-lg: { size: 18, weight: 300, lineHeight: 1.55, tracking: '0', family: body }
body: { size: 16, weight: 300, lineHeight: 1.55, tracking: '0', family: body }
body-sm: { size: 14, weight: 300, lineHeight: 1.5, tracking: '0', family: body }
label: { size: 13, weight: 500, lineHeight: 1.4, tracking: '0', family: body }
caption: { size: 12, weight: 500, lineHeight: 1.4, tracking: '0.02em', family: body }
code: { size: 13, weight: 400, lineHeight: 1.55, tracking: '0', family: mono, opentype: 'tnum' }
radius:
micro: 2
sm: 4
md: 8
lg: 12
xl: 16
cta: 18
pill: 9999
spacing:
base: 4
scale: [0, 4, 8, 12, 16, 24, 32, 48, 64, 96, 128]
layout:
page-width: 1280
prose-width: 720
site-gutter: 'clamp(20px, 5vw, 64px)'
header-height: 64
grid-columns: 12
section-rhythm: '64-128px'
components:
button-primary:
background: '#ffd184'
text: '#222222'
padding: '10px 18px'
radius: 18
border: 'none'
font: 'Telka 500 / 15px'
hover-bg: '#f5be63'
use: 'Primary invitation CTA — peach pill, dark text (Sign Up, Get started).'
button-generate:
background: '#000000'
text: '#ffffff'
padding: '10px 18px'
radius: 18
border: 'none'
font: 'Telka 500 / 15px'
hover-bg: '#1a1a1a'
use: 'Do-it-now action CTA — black pill, white text (Generate).'
button-dark:
background: '#222222'
text: '#ffffff'
padding: '10px 18px'
radius: 18
border: 'none'
font: 'Telka 500 / 15px'
hover-bg: '#000000'
use: 'Secondary dark CTA — near-black pill (Try on Web).'
button-ghost:
background: 'transparent'
text: '#0d0d0d'
padding: '10px 18px'
radius: 18
border: '1px solid rgba(13, 13, 13, 0.18)'
font: 'Telka 500 / 15px'
hover-bg: 'rgba(13, 13, 13, 0.04)'
use: 'Quiet outline twin — nav and tertiary actions on cream.'
card:
background: '#ffffff'
border: '1px solid rgba(13, 13, 13, 0.10)'
radius: 16
padding: '24px'
use: 'Content card — pure-white fill lifting off the cream ground.'
card-video-tile:
background: '#f5f1ea'
border: 'none'
radius: 16
padding: '0'
aspect-ratio: '16 / 9'
use: 'Generated-clip tile — rounded 16px frame, video bleeds to edge.'
input:
background: '#ffffff'
border: '1px solid rgba(13, 13, 13, 0.18)'
radius: 8
padding: '10px 14px'
font: 'Telka 300 / 15px'
placeholder-color: '#8a8a8a'
focus-ring: '0 0 0 3px rgba(255, 209, 132, 0.50)'
use: 'Form fields, search.'
prompt-input:
background: '#ffffff'
border: '1px solid rgba(13, 13, 13, 0.10)'
radius: 18
padding: '14px 16px 14px 20px'
font: 'Telka 300 / 16px'
inner-button: '40px black circle, white arrow'
use: 'Studio prompt — wide rounded box with a black send button.'
badge-tag:
background: 'rgba(255, 209, 132, 0.30)'
text: '#222222'
padding: '4px 12px'
radius: 9999
font: 'Telka 500 / 12px'
use: 'Style / category chip — peach-wash pill.'
nav-link:
background: 'transparent'
text: '#0d0d0d'
padding: '8px 12px'
font: 'Telka 500 / 15px'
hover-text: '#5c5c5c'
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
ease-bounce: 'cubic-bezier(0.34, 1.56, 0.64, 1)'
duration-fast: 150
duration-standard: 240
duration-slow: 320
reduced-motion: 'respects prefers-reduced-motion: reduce — looping demo clips pause to a poster frame, transforms collapse to opacity.'
breakpoints:
mobile: 640
tablet: 1024
desktop: 1280
wide: 1536
shadows:
none: 'none'
ambient: 'rgba(13, 13, 13, 0.05) 0 1px 2px'
standard: 'rgba(13, 13, 13, 0.08) 0 4px 16px'
elevated: 'rgba(13, 13, 13, 0.12) 0 16px 40px -8px'
modal: 'rgba(13, 13, 13, 0.20) 0 24px 64px -12px'
ring: '0 0 0 3px rgba(255, 209, 132, 0.50)'
accessibility:
contrast-text-on-bg: 18.9 # #0d0d0d on #fcfaf7 — AAA at all sizes
contrast-text-muted-on-bg: 7.0 # #5c5c5c on #fcfaf7 — AAA at body sizes
contrast-text-soft-on-bg: 3.9 # #8a8a8a on #fcfaf7 — AA large / placeholder only
contrast-on-brand-on-brand: 8.9 # #222222 on #ffd184 peach — AAA at body sizes
contrast-white-on-black-cta: 21.0 # #ffffff on #000000 generate CTA — AAA
contrast-white-on-dark-cta: 15.9 # #ffffff on #222222 — AAA at all sizes
focus-ring: '3px peach glow rgba(255, 209, 132, 0.50) with 2px offset; falls back to 2px solid #0d0d0d outline where peach lacks contrast on white.'
reduced-motion-honored: true
keyboard-nav: 'tab order: skip-link → masthead → primary CTA → hero prompt → footer; Esc dismisses modals.'
prose-line-length: 'capped at 720px on text pages; studio + gallery bleed wider.'
dark-mode: none # Pika is light-only; the cream canvas is the brand surface.
colors-dark: none # no dark variant offered.
---
## 1. Visual Theme & Atmosphere
Pika opens as a warm, sunlit room. The canvas is a cream off-white `#fcfaf7` — not the clinical `#ffffff` of an enterprise dashboard, not the absolute `#000` of a gallery-AI tool, but a soft paper white with a faint warm cast that reads "approachable" before a single word is processed. Against that cream ground the headline sits in near-black `#0d0d0d`, set in **Telka Extended** — a wide, custom geometric grotesque — at 48px / weight **900**. The fat display weight is the brand's loudest move: where Krea refuses to bold and trusts Swiss restraint, Pika does the opposite, leaning into a chunky, confident, almost editorial-poster headline that gives the playful-AI register its punch.
The defining structural decision is the **two-CTA grammar**. Pika ships two differently-coded primary actions side by side: a soft peach `#ffd184` pill with dark text for the *inviting* action ("Sign Up", "Get started"), and a hard black `#000000` pill with white text for the *do-it-now* action ("Generate"). A third near-black `#222222` pill carries supporting actions ("Try on Web"). All three share the same generous **18px radius** — rounder than the 8px most SaaS uses, soft enough to feel friendly, tight enough to stay crisp. The peach-vs-black pairing is instantly recognisable from a thumbnail: warm invitation next to decisive black.
The body copy runs Telka at a light **300 weight**, which is the counterweight to the 900 display. The contrast between feather-light body and ultra-bold headline is the page's core typographic tension — relaxed and unhurried in the running text, emphatic and poster-like in the titles. There are no gradients fighting the cream, no neon, no dark-mode drama. The warmth comes from the canvas tint and the peach accent; the energy comes from the weight contrast and the rounded pills.
The atmospheric vocabulary: **cream-canvas, warm-light, Telka-Extended-900, feather-300-body, peach-and-black, rounded-18px-pills, playful-confident, two-CTA-grammar, poster-headline, sunlit-studio.** Section rhythm runs 64–128px between blocks — slightly tighter than a gallery hang, breezy rather than austere. Cards lift off the cream with pure-white fills and soft low-opacity shadows; the depth is gentle, never heavy. The whole effect is an AI video tool that feels like a creative toy box rather than a control panel.
**Key Characteristics**
- Cream off-white canvas `#fcfaf7` — warm paper, not clinical white
- Telka Extended display at 48px / weight **900** — chunky poster headlines
- Telka body at light **300** weight — feather-light running text, big weight contrast
- Two-CTA grammar — peach `#ffd184` invitation + black `#000` do-it-now
- 18px CTA radius — rounded, friendly pills (rounder than 8px SaaS default)
- Near-black ink `#0d0d0d` as primary text, absolute `#000` for max emphasis
- Peach accent `#ffd184` is the only warm chroma in an otherwise neutral page
- Pure-white cards lift off the cream with soft, low-opacity shadows
- Light-only — no dark variant; the cream is the brand surface
- Playful-warm register — creative toy box, not enterprise control panel
## 2. Color Palette & Roles
### Primary
- **bg** `#fcfaf7` — cream off-white gallery canvas; the warm paper ground (rgb 252, 250, 247).
- **text** `#0d0d0d` — near-black display + body ink; the primary value contrast on cream (rgb 13, 13, 13).
- **text-strong** `#000000` — absolute black for max-emphasis headings and the generate CTA fill.
- **bg-alt** `#f5f1ea` — one warm step down for inset bands and clip-tile placeholders.
### Brand & Accent
- **brand** `#ffd184` — peach; the primary invitation CTA fill and the only warm chroma on the page (rgb 255, 209, 132).
- **brand-deep** `#f5be63` — pressed / active peach for the hover state.
- **brand-soft** `rgba(255, 209, 132, 0.30)` — peach wash for highlight pills, selection, and the focus glow.
- **on-brand** `#222222` — dark ink that sits on the peach button (rgb 34, 34, 34).
### Interactive (the CTA family)
- **ink-cta-bg** `#000000` — black "Generate" pill; the decisive do-it-now action.
- **ink-cta-text** `#ffffff` — white text on the black / dark pills.
- **dark-cta-bg** `#222222` — near-black "Try on Web" pill; supporting dark action (rgb 34, 34, 34).
- **link** `#0d0d0d` — links use the near-black ink, underlined for affordance.
- **link-hover** `#000000` — deepens to absolute black on hover.
- **selected-bg** `rgba(255, 209, 132, 0.30)` — peach-wash selection / active chip.
- **disabled** `#b8b8b8` — neutral disabled chrome.
### Neutral Scale
- **text** `#0d0d0d` — near-black ink (rgb 13, 13, 13).
- **text-muted** `#5c5c5c` — muted grey for captions and secondary copy.
- **text-soft** `#8a8a8a` — quietest labels, placeholders, meta.
- **text-faint** `#b8b8b8` — disabled text, faint dividers.
### Surface & Borders
- **surface-0 (page)** — `#fcfaf7` cream canvas.
- **surface-1 (inset band)** — `#f5f1ea` warm step-down.
- **surface-2 (card)** — `#ffffff` pure white, lifting off the cream.
- **surface-soft** — `#fbf7f0` softest panel, barely off the canvas.
- **border** `rgba(13, 13, 13, 0.10)` — 10% near-black hairline, the default rule on cream.
- **border-strong** `rgba(13, 13, 13, 0.18)` — emphasized rule on inputs and dividers.
- **border-subtle** `rgba(13, 13, 13, 0.05)` — quietest division.
### Shadow Colors
Shadows on Pika are **near-black, very-low-opacity, and soft**. The cream canvas wants gentle depth, so cards lift with `rgba(13, 13, 13, 0.05–0.12)` at wide blur radii — a soft drop rather than a hard edge. The brand never tints shadows with the peach; the warmth stays in fills, the shadows stay neutral. Most depth is read as a pure-white card floating a few pixels above the cream, not as a heavy cast.
### Semantic
- **success** — bg `rgba(34, 197, 94, 0.12)`, text `#15803d` (green-700).
- **warning** — bg `rgba(245, 190, 99, 0.20)`, text `#92600c` (amber-800) — borrows the peach family at low saturation.
- **danger** — bg `rgba(220, 38, 38, 0.10)`, text `#b91c1c` (red-700).
- **info** — bg `rgba(13, 13, 13, 0.06)`, text `#0d0d0d` — neutral on the warm-light page; Pika doesn't introduce a cold info-blue.
Note: semantic text uses **700–800 step colours** so it stays AA-legible against the bright cream ground while keeping the warm, calm register. Saturated 500s would feel loud on the paper.
## 3. Typography Rules
### Font Family
- **Display**: `telkaExtended, telka, system-ui, -apple-system, sans-serif` — Telka Extended, the wide cut of Pika's custom geometric grotesque, carries every headline. The extended width plus weight 900 is the brand's poster signature.
- **Body**: `telka, system-ui, -apple-system, sans-serif` — Telka regular-width at a light 300 weight sets all running copy; the feather-light body is the deliberate counterweight to the 900 display.
- **Mono**: `ui-monospace, SFMono-Regular, "SF Mono", Menlo, monospace` — for prompt parameters, durations, dimensions, seed values, and rare inline code.
- **OpenType features**: `kern` and `liga` always on; `tnum` (tabular figures) in mono for clip durations and dimensions.
### Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|---|---|---|---|---|---|---|---|
| Display Hero | Telka Extended | 80px | 900 | 1.0 | -0.03em | kern liga | Major launch / campaign hero |
| Display Large | Telka Extended | 56px | 900 | 1.05 | -0.02em | kern liga | Section opener |
| H1 | Telka Extended | 48px | 900 | 1.05 | -0.02em | liga | Homepage hero — the signature |
| H2 | Telka Extended | 32px | 700 | 1.15 | -0.012em | liga | Major section heading |
| H3 | Telka Extended | 24px | 600 | 1.25 | -0.005em | — | Sub-section heading |
| H4 | Telka Extended | 20px | 600 | 1.3 | normal | — | Card heading |
| H5 | Telka | 16px | 600 | 1.4 | normal | — | Inline emphasis |
| Eyebrow | Telka | 12px | 600 | 1.4 | 0.06em | uppercase | Section pre-label |
| Body Large | Telka | 18px | 300 | 1.55 | normal | — | Lede paragraph |
| Body | Telka | 16px | 300 | 1.55 | normal | — | Default body |
| Body Small | Telka | 14px | 300 | 1.5 | normal | — | Compact UI body |
| Label | Telka | 13px | 500 | 1.4 | normal | — | UI labels, chips, buttons |
| Caption | Telka | 12px | 500 | 1.4 | 0.02em | — | Image captions, helper |
| Caption Tabular | mono | 12px | 500 | 1.4 | normal | tnum | Clip duration, dimensions |
| Code | mono | 13px | 400 | 1.55 | normal | tnum | Prompt params, seeds |
### Principles
- **The 900-vs-300 weight contrast is the brand statement.** Telka Extended at weight 900 for display and Telka at weight 300 for body is the single most identifying typographic move. The fat headline carries all the energy; the feather body keeps the page relaxed.
- **Display always uses the Extended cut.** Headlines (h1–h4) are Telka *Extended*; body and labels are regular Telka. Don't set a headline in the regular width — the poster character collapses.
- **Negative tracking scales with size.** -0.03em at 80px, -0.02em at 48px, easing to normal by 20px and below. Big type tightens; small type stays open.
- **Body stays light (300).** Telka at 300 is the brand's reading weight; bumping body to 400+ loses the relaxed, airy feel. Reserve 500 for labels and buttons where legibility at small sizes matters.
- **Eyebrows are 12px / 600 / uppercase / 0.06em.** A compact, slightly-tracked pre-label sets section context without competing with the 900 headline.
- **Mono only for data.** Clip durations (`0:08`), dimensions (`1280×720`), seeds, and prompt parameters — never UI chrome or button labels.
- **No italics in display.** Italics belong to citations and image captions in body copy.
- **Line length capped at 720px.** On text pages running copy never exceeds the prose width; studio and gallery views bleed wider for the work.
## 4. Component Stylings
### Buttons
**Primary (Peach Invitation)**
- Background: `#ffd184` peach. Text: `#222222`, Telka 500 / 15px.
- Padding: `10px 18px`. Radius: `18px`. No border.
- Hover: bg → `#f5be63`; transition `240ms ease-standard`.
- Active: slight 0.98× press; bg holds `#f5be63`.
- Focus: 3px peach glow `rgba(255, 209, 132, 0.50)` with 2px offset.
- Use: Inviting primary CTA — *Sign Up, Get started, Join.*
**Generate (Black Do-It-Now)**
- Background: `#000000`. Text: `#ffffff`, Telka 500 / 15px.
- Padding: `10px 18px`. Radius: `18px`. No border.
- Hover: bg → `#1a1a1a`.
- Use: Decisive action CTA — *Generate, Render, Create.* The black pill is the moment of commitment.
**Dark Secondary (Near-Black)**
- Background: `#222222`. Text: `#ffffff`, Telka 500 / 15px.
- Padding: `10px 18px`. Radius: `18px`. No border.
- Hover: bg → `#000000`.
- Use: Supporting dark action — *Try on Web, Open app.*
**Ghost (Quiet Outline)**
- Background: transparent. Text: `#0d0d0d`, Telka 500 / 15px.
- Border: `1px solid rgba(13, 13, 13, 0.18)`. Padding: `10px 18px`. Radius: `18px`.
- Hover: bg → `rgba(13, 13, 13, 0.04)`; border → `rgba(13, 13, 13, 0.30)`.
- Use: Tertiary actions, nav, "Learn more" on cream.
### Cards
**Content Card**
- Background: `#ffffff`. Border: `1px solid rgba(13, 13, 13, 0.10)`. Radius: `16px`. Padding: `24px`.
- Shadow: `rgba(13, 13, 13, 0.05) 0 1px 2px` at rest; on hover `rgba(13, 13, 13, 0.08) 0 4px 16px`.
- Use: Feature card, pricing tier, blog entry — pure white lifting off the cream.
**Clip Tile (Gallery)**
- Background: `#f5f1ea` (placeholder ground while clip loads). Border: none. Radius: `16px`. Aspect: 16:9.
- Hover: 1.02× scale + `rgba(13, 13, 13, 0.12) 0 16px 40px -8px` soft shadow.
- Use: Generated-clip gallery — videos auto-loop muted, radius matches the card system.
**Inset Card**
- Background: `#fbf7f0`. Border: `1px solid rgba(13, 13, 13, 0.05)`. Radius: `12px`. Padding: `16px`.
- Use: Quiet info zone — tip callout, in-feed announcement on the cream.
### Badges, Tags, Pills
**Tag Chip** — bg `rgba(255, 209, 132, 0.30)` peach wash, text `#222222`, Telka 500 / 12px, padding `4px 12px`, radius `9999`. Hover deepens the wash to `0.40`.
**Neutral Chip** — bg `rgba(13, 13, 13, 0.06)`, text `#0d0d0d`, radius `9999`. Used for non-brand categories and filters.
**Eyebrow Label** — no chrome, just type. Telka 600 / 12px / uppercase / 0.06em tracking, colour `#5c5c5c`.
### Inputs / Forms
**Text Input**
- Background: `#ffffff`. Border: `1px solid rgba(13, 13, 13, 0.18)`. Radius: `8px`. Padding: `10px 14px`.
- Font: Telka 300 / 15px. Placeholder: `#8a8a8a`.
- Focus: `0 0 0 3px rgba(255, 209, 132, 0.50)` peach glow, border → `#0d0d0d`.
- Error: border → `#b91c1c`, helper red below.
**Prompt Input (Studio)**
- Background: `#ffffff`. Border: `1px solid rgba(13, 13, 13, 0.10)`. Radius: `18px`. Padding: `14px 16px 14px 20px`.
- Font: Telka 300 / 16px. Placeholder: `#8a8a8a`.
- Inner button: 40px black `#000000` circle with white arrow icon, hard-right.
- Focus: peach glow grows to 3px.
- Use: Studio entry — the wide rounded prompt box where you describe a clip.
### Navigation
- Header height `64px`. Background `#fcfaf7` (cream), `backdrop-filter: blur(10px)` + a `border-subtle` hairline on scroll.
- Logo: Pika wordmark in near-black `#0d0d0d`, Telka Extended.
- Nav links: Telka 500 / 15px, colour `#0d0d0d`, padding `8px 12px`. Hover: text → `#5c5c5c`.
- Right-side: ghost link cluster + peach "Sign Up" pill + (in-app) black "Generate" pill.
- Mobile (<640px): hamburger collapses to a full-screen cream sheet; links stack at 18px / 500.
### Optional Components
**Dropdown Menu** — bg `#ffffff`, border `rgba(13, 13, 13, 0.10)`, radius `12px`, shadow `rgba(13, 13, 13, 0.12) 0 16px 40px -8px`. Items: Telka 300 / 15px, hover bg `rgba(13, 13, 13, 0.04)`.
**Tooltip** — bg `#0d0d0d`, text `#ffffff`, radius `8px`, padding `6px 10px`, font `12px / 500`.
**Toast** — bg `#ffffff`, border `rgba(13, 13, 13, 0.10)`, radius `12px`, padding `12px 16px`, shadow `rgba(13, 13, 13, 0.12) 0 8px 24px -4px`.
**Modal** — bg `#ffffff`, radius `16px`, shadow `rgba(13, 13, 13, 0.20) 0 24px 64px -12px`, max-width `560px`. Backdrop: 40% black over the cream.
## 5. Layout Principles
### Spacing System
- **Base unit**: 4px.
- **Scale**: 0, 4, 8, 12, 16, 24, 32, 48, 64, 96, 128 — breezy but compact.
- **Density observation**: Pika is *medium-dense* at the chrome level (64–128px section rhythm) and *packed* at the gallery level (tight clip-tile grids). The marketing chrome breathes; the studio and gallery pack tiles edge to edge.
### Grid & Container
- **Page max width**: `1280px` — a comfortable centred frame, narrower than Krea's 1440 cinematic span.
- **Site gutter**: `clamp(20px, 5vw, 64px)` — generous on desktop, tight on mobile.
- **Grid**: 12 columns with 24px gutters.
- **Hero treatment**: 48px Telka Extended headline, 18px light body below, peach + black CTA pair, then the prompt box or demo-clip strip.
### Whitespace Philosophy
The whitespace is **warm and breezy**. Section gutters run 64–128px between major blocks; minor blocks sit on 32–64px gaps; intra-section spacing uses 16–32px. The cream canvas makes generous space feel inviting rather than empty — the warmth fills the gaps the way an off-white wall does in a sunlit room.
### Section Cadence
- Hero (cream, headline + CTA pair + prompt) → Feature ladder (cream, white cards) → Clip gallery (cream, packed 16:9 tile grid) → Pricing (cream, white tier cards) → CTA band → Footer (`#f5f1ea` warm inset).
- The whole site stays on the cream canvas; the only true dark fields are the black CTAs and the occasional clip thumbnail.
- Section breaks are vertical space plus occasional 1px `border-subtle` hairlines.
## 6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| Micro | 2px | Decorative dividers, icon-corner inheritance |
| Standard (sm) | 4px | Compact chips, tight tags |
| Comfortable (md) | 8px | Text inputs, small controls |
| Relaxed (lg) | 12px | Inset cards, dropdowns, toasts |
| Large (xl) | 16px | Content cards, clip tiles, modals |
| CTA | 18px | Buttons — Pika's signature rounded pill |
| Pill | 9999px | Tag chips, filter pills, avatar |
Pika's signature radius is **18px on buttons** — rounder than the 8px most SaaS uses, soft enough to feel playful, tight enough to stay crisp. Cards and clip tiles land at 16px; inputs at 8px; chips fully round at `9999px`. There are no zero-radius surfaces; the whole system reads soft and friendly, in keeping with the warm-light register.
## 7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 | Flat — no shadow | Cream page canvas, hero, body sections |
| 1 | `rgba(13,13,13,0.05) 0 1px 2px` | Resting cards, chips |
| 2 | `rgba(13,13,13,0.08) 0 4px 16px` | Hover-lifted cards |
| 3 | `rgba(13,13,13,0.12) 0 16px 40px -8px` | Clip tile hover, dropdowns, popovers |
| 4 | `rgba(13,13,13,0.20) 0 24px 64px -12px` | Modals, dialogs |
### Shadow Philosophy
Pika's depth is **soft, neutral, and low-opacity**. The cream canvas wants gentle lift, so cards float a few pixels above the ground with near-black shadows at 5–20% opacity and wide blur — a soft drop, never a hard edge. The primary elevation cue is a pure-white card surface against the warm cream, so most separation reads as the value step (`#fcfaf7` → `#ffffff`) before the shadow even registers. The brand never tints shadows with the peach — warmth lives in fills, shadows stay neutral grey-black.
## 8. Interaction & Motion
### Easing Curves
- **`ease-standard`**: `cubic-bezier(0.4, 0, 0.2, 1)` — default for hover, focus, colour transitions.
- **`ease-emphasized`**: `cubic-bezier(0.2, 0, 0, 1)` — punchier exit; modal enter, hero reveal.
- **`ease-bounce`**: `cubic-bezier(0.34, 1.56, 0.64, 1)` — a slight overshoot for playful moments (CTA press-release, chip add). Used sparingly to match the friendly register.
### Duration Buckets
- **Fast (150ms)** — colour transitions, focus rings, link hovers.
- **Standard (240ms)** — button hover, card hover, dropdown reveal.
- **Slow (320ms)** — modal enter/exit, section fade-in, clip-tile reveal.
### Per-Component Micro-States
- **Button hover (peach)**: bg `#ffd184` → `#f5be63` over 240ms; no transform.
- **Button hover (black/dark)**: bg `#000000` → `#1a1a1a` (or `#222` → `#000`) over 240ms.
- **Button press**: 0.98× scale with `ease-bounce` on release.
- **Card hover**: shadow level 1 → 2 over 240ms; no border change.
- **Clip tile hover**: scale 1.02× over 240ms + level-3 soft shadow; clip plays.
- **Link hover**: colour `#0d0d0d` → `#000000` over 150ms; underline thickens.
- **Input focus**: 3px peach glow fades in over 150ms; border picks up `#0d0d0d`.
### Page Transitions
Demo clips auto-play loops with `prefers-reduced-motion` honoured (they pause to a poster frame). Below-fold sections use `IntersectionObserver` to fade in at 80% viewport, 320ms, 12px translate-up.
### Reduced Motion
`@media (prefers-reduced-motion: reduce)` — looping demo clips pause and show a static poster; all transforms (scale, bounce, translate) collapse to opacity-only; durations halve.
## 9. Accessibility & A11y
### Contrast Pairs
- **`#0d0d0d` text on `#fcfaf7` cream bg**: 18.9:1 — AAA at all sizes.
- **`#5c5c5c` muted on `#fcfaf7` bg**: 7.0:1 — AAA at body sizes.
- **`#8a8a8a` soft on `#fcfaf7` bg**: 3.9:1 — AA large only; reserve for placeholders, not running copy.
- **`#222222` text on `#ffd184` peach CTA**: 8.9:1 — AAA at body sizes; safe for the peach button.
- **`#ffffff` text on `#000000` generate CTA**: 21.0:1 — AAA at all sizes.
- **`#ffffff` text on `#222222` dark CTA**: 15.9:1 — AAA at all sizes.
- **`#0d0d0d` text on `#ffffff` card**: 20.1:1 — AAA at all sizes.
### Focus Indicators
- Default ring: 3px peach glow `rgba(255, 209, 132, 0.50)` with 2px offset.
- On pure-white surfaces where the peach glow lacks contrast, fall back to a 2px solid `#0d0d0d` outline.
- All interactive surfaces show a visible focus state.
### ARIA Patterns
- **Navigation**: `<nav aria-label="Main">` with skip-link to `#main-content`.
- **Studio prompt**: `<form aria-label="Describe your video">` with `aria-label` on the input and the black send button.
- **Clip gallery**: `aria-label="Generated video gallery"`; each clip has `aria-label` matching its prompt caption.
- **Dialog**: `role="dialog" aria-modal="true" aria-labelledby` with focus trap and Esc-to-close.
- **Live regions**: `aria-live="polite"` for generation-status messages ("Generating…", "Done").
### Keyboard Navigation
- Tab order: skip-link → masthead nav → primary CTA → hero prompt → gallery → footer.
- Arrow keys navigate within the clip grid; Space/Enter activates a tile.
- `Esc` closes dropdowns and modals.
### Screen Reader Hints
- Decorative looping background clips with no semantic content: `aria-hidden="true"`.
- Generated clips carry an `aria-label` matching the prompt that produced them.
- Icon-only buttons (the black send arrow) carry an `aria-label`.
### Reduced Motion
Honoured globally. Demo clips pause to a poster frame; tile-scale and bounce hovers disabled; durations halved.
## 10. Responsive Behavior
### Breakpoints
| Name | Width | Use |
|---|---|---|
| Mobile | < 640px | Single-column, stacked CTAs, full-bleed clip tiles |
| Tablet | 640–1024px | 2-column tile grid, condensed nav |
| Desktop | 1024–1280px | 3-column tile grid, full nav |
| Wide | 1280–1536px | Page locks at 1280px; gutters expand |
| Ultra | > 1536px | Centred 1280px frame; cream fills the margins |
### Touch Targets
- Minimum tap target: 44×44px.
- CTA pills: 44px minimum height on mobile; the peach + black pair stacks vertically below 640px.
- Clip tile: the full tile is the tap target; controls reveal on tap.
### Collapsing Strategy
- **Header**: full nav at ≥1024px; hamburger sheet below.
- **Hero**: 48px → 40px → 32px headline across desktop/tablet/mobile.
- **CTA pair**: side-by-side ≥640px; stacked full-width below.
- **Tile grid**: 3-up → 2-up → 1-up across sizes.
- **Section spacing**: 128px → 96px → 64px across sizes.
### Image Behavior
- Demo clips use `<video autoplay muted loop playsinline>` with a poster frame for `prefers-reduced-motion`.
- Static images use `srcset` with breakpoint-derived sizes; native lazy-loading.
- Aspect ratio is locked at 16:9 for clip tiles; cards size to content.
### Container Queries
Used inside feature cards to switch icon-left vs. icon-top layout when card width crosses 320px.
## 11. Content & Voice
### Tone
**Playful, warm, and direct.** Pika writes like a friendly creative collaborator, not a control panel — short, energetic sentences, an occasional exclamation, and verbs that invite making. The 900-weight headlines back up a confident, upbeat voice; the copy positions Pika as a fun, fast way to make video, not an intimidating professional suite.
### Microcopy Patterns
- **Button verbs**: "Sign Up," "Generate," "Try on Web," "Create," "Remix," "Share." Action-first and short.
- **Error messages**: "That didn't render. Try a different prompt, or [contact support]." — friendly, never blaming.
- **Success confirmations**: "Your video's ready." "Saved to your library." Brief and warm.
- **Loading states**: "Generating your video…" with a soft progress indicator.
### Empty States
- *"No videos yet. Describe something and hit Generate."* — explain, offer the next step.
- *"Nothing matches that search."* — search empty.
- Encouraging, never apologetic — empty is a starting point, not a failure.
### CTA Verb Conventions
- Primary (peach): "Sign Up," "Get started," "Join"
- Action (black): "Generate," "Create," "Render"
- Secondary (dark/ghost): "Try on Web," "Watch the demo," "See examples"
- Footer: "Pricing," "Discord," "Careers," "API"
The voice is **invitational with creative energy** — describe it, generate it, remix it. The warmth of the cream canvas is matched by the warmth of the copy.
## 12. Dark Mode & Theming
**Light-only — no dark variant offered.** The cream canvas `#fcfaf7` is the brand surface across the entire marketing site and the web studio. There is no `prefers-color-scheme: dark` inversion; the only true dark fields on the page are the black `#000000` "Generate" pill, the near-black `#222222` "Try on Web" pill, and the occasional dark clip thumbnail.
This is a deliberate identity choice, not an omission. The warmth of the off-white ground and the peach accent are the brand — a dark inversion would lose both. If a low-light reading mode is ever needed, it should warm-shift (a deep warm charcoal, not a cold `#000`) and keep the peach accent intact, rather than flip to a Krea-style absolute-black gallery. For now: the single rule is that Pika lives on cream.
## 13. Lineage & Influences
Pika's design DNA is **warm-minimal canvas + fat-weight display poster typography + a friendly, rounded pill grammar**. It sits in the playful-AI lineage rather than the austere-AI one: where Krea commits to absolute black and Swiss restraint, Pika reaches for a warm cream room, a chunky 900-weight custom grotesque, and rounded peach-and-black CTAs that read like a creative toy box. The off-white `#fcfaf7` canvas borrows the "intentional, not default-white" philosophy that Vercel's `#fafafa` and Notion's warm surfaces popularised, but pushes it warmer and pairs it with energy rather than calm. The two-CTA grammar — soft peach invitation beside hard black action — is the brand's most distinctive structural decision.
What it inherits: the warm off-white canvas as a signal of "a person designed this on purpose" (Vercel, Notion); a single custom display typeface carrying brand personality (Stripe-era marketing polish ported onto a playful register); rounded, friendly geometry over hard corners. What it borrows from contemporaries: the clip-tile gallery hero pattern common to the creative-AI category. What it rejects: the dark-mode-first, absolute-black gallery aesthetic of Krea and the cold blue-on-clinical-white of enterprise SaaS — Pika is warm, light, and rounded by deliberate contrast.
**Named influences:**
- **Vercel** — the off-white "intentional, not pure-white" canvas philosophy and near-black-on-near-white type discipline; Pika warms the same idea toward cream. *https://vercel.com*
- **Notion** — warm off-white surface as a deliberate signal of approachability over clinical enterprise white. *https://notion.so*
- **Stripe** — single-typeface-carries-the-brand polish; the marketing-grade craft of a custom display face. *https://stripe.com*
- **Krea** — the adjacent creative-AI peer Pika defines itself against; the clip-tile gallery pattern shared, the dark-gallery aesthetic deliberately inverted to warm-light. *https://www.krea.ai*
- **Linear** — restrained, considered chrome and the discipline of a tight token system underneath the playful surface. *https://linear.app*
## 14. Do's and Don'ts
### Do
- **Do** keep the canvas at warm cream `#fcfaf7`. The off-white warmth is the brand; never flatten it to clinical `#ffffff`.
- **Do** set display in Telka Extended at weight **900**. The chunky poster headline is the signature.
- **Do** run body copy in Telka at a light **300** weight — the 900-vs-300 contrast is the core typographic tension.
- **Do** use the two-CTA grammar: peach `#ffd184` for the inviting action, black `#000000` for the do-it-now action.
- **Do** keep CTA radius at **18px** — Pika's signature rounded pill.
- **Do** put dark text `#222222` on the peach button; peach is too light for white text.
- **Do** lift cards with pure-white `#ffffff` fills and soft, low-opacity neutral shadows.
- **Do** keep section rhythm at 64–128px — breezy and warm, not austere.
- **Do** use the peach as the only warm chroma; let the work carry the colour.
- **Do** keep the voice playful, warm, and action-first.
### Don't
- **Don't** ship a dark mode. Pika is light-only; an absolute-black inversion loses the warm identity.
- **Don't** set body copy heavier than 300 — Telka loses its relaxed, airy feel.
- **Don't** set headlines in regular Telka; the Extended cut is what makes them poster-like.
- **Don't** put white text on the peach button — contrast fails; use `#222222`.
- **Don't** use the peach as a large background fill; it stays in CTAs and small wash accents.
- **Don't** flatten the canvas to clinical `#ffffff` — the cream warmth is the brand.
- **Don't** square off the CTAs to 8px; the 18px rounding is the friendly signature.
- **Don't** tint shadows with peach; shadows stay neutral grey-black.
- **Don't** introduce a cold info-blue; Pika's semantic palette stays warm and neutral.
- **Don't** apologise in microcopy — empty states are starting points, not failures.
## 15. Agent Prompt Guide
### Quick Color Reference
```
bg: #fcfaf7
bg-alt: #f5f1ea
surface: #ffffff
text: #0d0d0d
text-strong: #000000
text-muted: #5c5c5c
brand (peach CTA): #ffd184
on-brand (text on peach): #222222
ink-cta-bg (black Generate): #000000
dark-cta-bg (Try on Web): #222222
border: rgba(13, 13, 13, 0.10)
```
### Example Component Prompts
1. **"Create a Pika-style hero — warm cream `#fcfaf7` canvas, 48px headline in Telka Extended weight **900** near-black `#0d0d0d` with -0.02em tracking, 18px light body (Telka 300) in `#5c5c5c` below. Below the copy, two rounded 18px CTA pills side by side: a peach `#ffd184` 'Sign Up' with dark `#222222` text, and a black `#000000` 'Generate' with white text."**
2. **"Design a Pika prompt box — pure-white `#ffffff` field on cream, `1px rgba(13,13,13,0.10)` border, 18px radius, 14px×16px×14px×20px padding, placeholder in `#8a8a8a` Telka 300 / 16px. A 40px black `#000000` circle with a white arrow icon sits hard-right. Focus shows a 3px peach glow."**
3. **"Build a Pika feature card — pure-white `#ffffff` background lifting off the cream, `1px rgba(13,13,13,0.10)` border, 16px radius, 24px padding, 20px Telka Extended 600 heading in `#0d0d0d`, 16px Telka 300 body in `#5c5c5c`. Soft `rgba(13,13,13,0.05) 0 1px 2px` shadow at rest, deepening on hover."**
4. **"Compose a Pika nav — 64px header on cream `#fcfaf7`, wordmark hard-left in Telka Extended near-black. Link list Telka 500 / 15px `#0d0d0d` with `#5c5c5c` hover. Right-side: a ghost-outline link cluster plus a peach `#ffd184` 'Sign Up' pill at 18px radius with dark text."**
5. **"Render a Pika clip-tile gallery — 3-column 16:9 grid on cream, each tile a 16px-radius rounded frame with `#f5f1ea` placeholder ground, video bleeding to edge and auto-looping muted. Hover scales 1.02× with a soft `rgba(13,13,13,0.12) 0 16px 40px -8px` shadow. Prompt caption below in Telka 300 / 12px `#5c5c5c`."**
6. **"Create a Pika CTA band — full-width cream `#fcfaf7` section, 56px Telka Extended 900 headline centred in `#0d0d0d`, 18px Telka 300 subhead in `#5c5c5c`, and a single black `#000000` 'Generate' pill (white text, 18px radius) below."**
### Iteration Guide
1. **Start with cream `#fcfaf7`.** If the bg is pure `#ffffff` or a cold grey, you've lost the brand. The warm off-white is the entry ticket.
2. **Set the headline in Telka Extended at 900.** If it's a regular-width or medium-weight headline, the poster character collapses. Fat-weight Extended is the signature.
3. **Drop body to weight 300.** The 900-vs-300 contrast is the core tension; a 400+ body reads heavier and less playful.
4. **Use both CTA codes.** Peach `#ffd184` invites, black `#000000` commits. If everything is one colour, the two-CTA grammar is missing.
5. **Round the buttons to 18px.** 8px reads SaaS-generic; 18px is Pika's friendly pill.
6. **Put `#222222` text on the peach.** White on peach fails contrast — dark ink is mandatory on the peach fill.
7. **Keep shadows soft and neutral.** Near-black at 5–12% opacity, wide blur — never a hard edge, never peach-tinted.
8. **Warm the voice.** Replace "Render output" with "Generate your video"; keep copy action-first and friendly.
1. Visual Theme & Atmosphere
Pika opens as a warm, sunlit room. The canvas is a cream off-white #fcfaf7 — not the clinical #ffffff of an enterprise dashboard, not the absolute #000 of a gallery-AI tool, but a soft paper white with a faint warm cast that reads “approachable” before a single word is processed. Against that cream ground the headline sits in near-black #0d0d0d, set in Telka Extended — a wide, custom geometric grotesque — at 48px / weight 900. The fat display weight is the brand’s loudest move: where Krea refuses to bold and trusts Swiss restraint, Pika does the opposite, leaning into a chunky, confident, almost editorial-poster headline that gives the playful-AI register its punch.
The defining structural decision is the two-CTA grammar. Pika ships two differently-coded primary actions side by side: a soft peach #ffd184 pill with dark text for the inviting action (“Sign Up”, “Get started”), and a hard black #000000 pill with white text for the do-it-now action (“Generate”). A third near-black #222222 pill carries supporting actions (“Try on Web”). All three share the same generous 18px radius — rounder than the 8px most SaaS uses, soft enough to feel friendly, tight enough to stay crisp. The peach-vs-black pairing is instantly recognisable from a thumbnail: warm invitation next to decisive black.
The body copy runs Telka at a light 300 weight, which is the counterweight to the 900 display. The contrast between feather-light body and ultra-bold headline is the page’s core typographic tension — relaxed and unhurried in the running text, emphatic and poster-like in the titles. There are no gradients fighting the cream, no neon, no dark-mode drama. The warmth comes from the canvas tint and the peach accent; the energy comes from the weight contrast and the rounded pills.
The atmospheric vocabulary: cream-canvas, warm-light, Telka-Extended-900, feather-300-body, peach-and-black, rounded-18px-pills, playful-confident, two-CTA-grammar, poster-headline, sunlit-studio. Section rhythm runs 64–128px between blocks — slightly tighter than a gallery hang, breezy rather than austere. Cards lift off the cream with pure-white fills and soft low-opacity shadows; the depth is gentle, never heavy. The whole effect is an AI video tool that feels like a creative toy box rather than a control panel.
Key Characteristics
- Cream off-white canvas
#fcfaf7— warm paper, not clinical white - Telka Extended display at 48px / weight 900 — chunky poster headlines
- Telka body at light 300 weight — feather-light running text, big weight contrast
- Two-CTA grammar — peach
#ffd184invitation + black#000do-it-now - 18px CTA radius — rounded, friendly pills (rounder than 8px SaaS default)
- Near-black ink
#0d0d0das primary text, absolute#000for max emphasis - Peach accent
#ffd184is the only warm chroma in an otherwise neutral page - Pure-white cards lift off the cream with soft, low-opacity shadows
- Light-only — no dark variant; the cream is the brand surface
- Playful-warm register — creative toy box, not enterprise control panel
2. Color Palette & Roles
Primary
- bg
#fcfaf7— cream off-white gallery canvas; the warm paper ground (rgb 252, 250, 247). - text
#0d0d0d— near-black display + body ink; the primary value contrast on cream (rgb 13, 13, 13). - text-strong
#000000— absolute black for max-emphasis headings and the generate CTA fill. - bg-alt
#f5f1ea— one warm step down for inset bands and clip-tile placeholders.
Brand & Accent
- brand
#ffd184— peach; the primary invitation CTA fill and the only warm chroma on the page (rgb 255, 209, 132). - brand-deep
#f5be63— pressed / active peach for the hover state. - brand-soft
rgba(255, 209, 132, 0.30)— peach wash for highlight pills, selection, and the focus glow. - on-brand
#222222— dark ink that sits on the peach button (rgb 34, 34, 34).
Interactive (the CTA family)
- ink-cta-bg
#000000— black “Generate” pill; the decisive do-it-now action. - ink-cta-text
#ffffff— white text on the black / dark pills. - dark-cta-bg
#222222— near-black “Try on Web” pill; supporting dark action (rgb 34, 34, 34). - link
#0d0d0d— links use the near-black ink, underlined for affordance. - link-hover
#000000— deepens to absolute black on hover. - selected-bg
rgba(255, 209, 132, 0.30)— peach-wash selection / active chip. - disabled
#b8b8b8— neutral disabled chrome.
Neutral Scale
- text
#0d0d0d— near-black ink (rgb 13, 13, 13). - text-muted
#5c5c5c— muted grey for captions and secondary copy. - text-soft
#8a8a8a— quietest labels, placeholders, meta. - text-faint
#b8b8b8— disabled text, faint dividers.
Surface & Borders
- surface-0 (page) —
#fcfaf7cream canvas. - surface-1 (inset band) —
#f5f1eawarm step-down. - surface-2 (card) —
#ffffffpure white, lifting off the cream. - surface-soft —
#fbf7f0softest panel, barely off the canvas. - border
rgba(13, 13, 13, 0.10)— 10% near-black hairline, the default rule on cream. - border-strong
rgba(13, 13, 13, 0.18)— emphasized rule on inputs and dividers. - border-subtle
rgba(13, 13, 13, 0.05)— quietest division.
Shadow Colors
Shadows on Pika are near-black, very-low-opacity, and soft. The cream canvas wants gentle depth, so cards lift with rgba(13, 13, 13, 0.05–0.12) at wide blur radii — a soft drop rather than a hard edge. The brand never tints shadows with the peach; the warmth stays in fills, the shadows stay neutral. Most depth is read as a pure-white card floating a few pixels above the cream, not as a heavy cast.
Semantic
- success — bg
rgba(34, 197, 94, 0.12), text#15803d(green-700). - warning — bg
rgba(245, 190, 99, 0.20), text#92600c(amber-800) — borrows the peach family at low saturation. - danger — bg
rgba(220, 38, 38, 0.10), text#b91c1c(red-700). - info — bg
rgba(13, 13, 13, 0.06), text#0d0d0d— neutral on the warm-light page; Pika doesn’t introduce a cold info-blue.
Note: semantic text uses 700–800 step colours so it stays AA-legible against the bright cream ground while keeping the warm, calm register. Saturated 500s would feel loud on the paper.
3. Typography Rules
Font Family
- Display:
telkaExtended, telka, system-ui, -apple-system, sans-serif— Telka Extended, the wide cut of Pika’s custom geometric grotesque, carries every headline. The extended width plus weight 900 is the brand’s poster signature. - Body:
telka, system-ui, -apple-system, sans-serif— Telka regular-width at a light 300 weight sets all running copy; the feather-light body is the deliberate counterweight to the 900 display. - Mono:
ui-monospace, SFMono-Regular, "SF Mono", Menlo, monospace— for prompt parameters, durations, dimensions, seed values, and rare inline code. - OpenType features:
kernandligaalways on;tnum(tabular figures) in mono for clip durations and dimensions.
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|---|---|---|---|---|---|---|---|
| Display Hero | Telka Extended | 80px | 900 | 1.0 | -0.03em | kern liga | Major launch / campaign hero |
| Display Large | Telka Extended | 56px | 900 | 1.05 | -0.02em | kern liga | Section opener |
| H1 | Telka Extended | 48px | 900 | 1.05 | -0.02em | liga | Homepage hero — the signature |
| H2 | Telka Extended | 32px | 700 | 1.15 | -0.012em | liga | Major section heading |
| H3 | Telka Extended | 24px | 600 | 1.25 | -0.005em | — | Sub-section heading |
| H4 | Telka Extended | 20px | 600 | 1.3 | normal | — | Card heading |
| H5 | Telka | 16px | 600 | 1.4 | normal | — | Inline emphasis |
| Eyebrow | Telka | 12px | 600 | 1.4 | 0.06em | uppercase | Section pre-label |
| Body Large | Telka | 18px | 300 | 1.55 | normal | — | Lede paragraph |
| Body | Telka | 16px | 300 | 1.55 | normal | — | Default body |
| Body Small | Telka | 14px | 300 | 1.5 | normal | — | Compact UI body |
| Label | Telka | 13px | 500 | 1.4 | normal | — | UI labels, chips, buttons |
| Caption | Telka | 12px | 500 | 1.4 | 0.02em | — | Image captions, helper |
| Caption Tabular | mono | 12px | 500 | 1.4 | normal | tnum | Clip duration, dimensions |
| Code | mono | 13px | 400 | 1.55 | normal | tnum | Prompt params, seeds |
Principles
- The 900-vs-300 weight contrast is the brand statement. Telka Extended at weight 900 for display and Telka at weight 300 for body is the single most identifying typographic move. The fat headline carries all the energy; the feather body keeps the page relaxed.
- Display always uses the Extended cut. Headlines (h1–h4) are Telka Extended; body and labels are regular Telka. Don’t set a headline in the regular width — the poster character collapses.
- Negative tracking scales with size. -0.03em at 80px, -0.02em at 48px, easing to normal by 20px and below. Big type tightens; small type stays open.
- Body stays light (300). Telka at 300 is the brand’s reading weight; bumping body to 400+ loses the relaxed, airy feel. Reserve 500 for labels and buttons where legibility at small sizes matters.
- Eyebrows are 12px / 600 / uppercase / 0.06em. A compact, slightly-tracked pre-label sets section context without competing with the 900 headline.
- Mono only for data. Clip durations (
0:08), dimensions (1280×720), seeds, and prompt parameters — never UI chrome or button labels. - No italics in display. Italics belong to citations and image captions in body copy.
- Line length capped at 720px. On text pages running copy never exceeds the prose width; studio and gallery views bleed wider for the work.
4. Component Stylings
Buttons
Primary (Peach Invitation)
- Background:
#ffd184peach. Text:#222222, Telka 500 / 15px. - Padding:
10px 18px. Radius:18px. No border. - Hover: bg →
#f5be63; transition240ms ease-standard. - Active: slight 0.98× press; bg holds
#f5be63. - Focus: 3px peach glow
rgba(255, 209, 132, 0.50)with 2px offset. - Use: Inviting primary CTA — Sign Up, Get started, Join.
Generate (Black Do-It-Now)
- Background:
#000000. Text:#ffffff, Telka 500 / 15px. - Padding:
10px 18px. Radius:18px. No border. - Hover: bg →
#1a1a1a. - Use: Decisive action CTA — Generate, Render, Create. The black pill is the moment of commitment.
Dark Secondary (Near-Black)
- Background:
#222222. Text:#ffffff, Telka 500 / 15px. - Padding:
10px 18px. Radius:18px. No border. - Hover: bg →
#000000. - Use: Supporting dark action — Try on Web, Open app.
Ghost (Quiet Outline)
- Background: transparent. Text:
#0d0d0d, Telka 500 / 15px. - Border:
1px solid rgba(13, 13, 13, 0.18). Padding:10px 18px. Radius:18px. - Hover: bg →
rgba(13, 13, 13, 0.04); border →rgba(13, 13, 13, 0.30). - Use: Tertiary actions, nav, “Learn more” on cream.
Cards
Content Card
- Background:
#ffffff. Border:1px solid rgba(13, 13, 13, 0.10). Radius:16px. Padding:24px. - Shadow:
rgba(13, 13, 13, 0.05) 0 1px 2pxat rest; on hoverrgba(13, 13, 13, 0.08) 0 4px 16px. - Use: Feature card, pricing tier, blog entry — pure white lifting off the cream.
Clip Tile (Gallery)
- Background:
#f5f1ea(placeholder ground while clip loads). Border: none. Radius:16px. Aspect: 16:9. - Hover: 1.02× scale +
rgba(13, 13, 13, 0.12) 0 16px 40px -8pxsoft shadow. - Use: Generated-clip gallery — videos auto-loop muted, radius matches the card system.
Inset Card
- Background:
#fbf7f0. Border:1px solid rgba(13, 13, 13, 0.05). Radius:12px. Padding:16px. - Use: Quiet info zone — tip callout, in-feed announcement on the cream.
Badges, Tags, Pills
Tag Chip — bg rgba(255, 209, 132, 0.30) peach wash, text #222222, Telka 500 / 12px, padding 4px 12px, radius 9999. Hover deepens the wash to 0.40.
Neutral Chip — bg rgba(13, 13, 13, 0.06), text #0d0d0d, radius 9999. Used for non-brand categories and filters.
Eyebrow Label — no chrome, just type. Telka 600 / 12px / uppercase / 0.06em tracking, colour #5c5c5c.
Inputs / Forms
Text Input
- Background:
#ffffff. Border:1px solid rgba(13, 13, 13, 0.18). Radius:8px. Padding:10px 14px. - Font: Telka 300 / 15px. Placeholder:
#8a8a8a. - Focus:
0 0 0 3px rgba(255, 209, 132, 0.50)peach glow, border →#0d0d0d. - Error: border →
#b91c1c, helper red below.
Prompt Input (Studio)
- Background:
#ffffff. Border:1px solid rgba(13, 13, 13, 0.10). Radius:18px. Padding:14px 16px 14px 20px. - Font: Telka 300 / 16px. Placeholder:
#8a8a8a. - Inner button: 40px black
#000000circle with white arrow icon, hard-right. - Focus: peach glow grows to 3px.
- Use: Studio entry — the wide rounded prompt box where you describe a clip.
Navigation
- Header height
64px. Background#fcfaf7(cream),backdrop-filter: blur(10px)+ aborder-subtlehairline on scroll. - Logo: Pika wordmark in near-black
#0d0d0d, Telka Extended. - Nav links: Telka 500 / 15px, colour
#0d0d0d, padding8px 12px. Hover: text →#5c5c5c. - Right-side: ghost link cluster + peach “Sign Up” pill + (in-app) black “Generate” pill.
- Mobile (<640px): hamburger collapses to a full-screen cream sheet; links stack at 18px / 500.
Optional Components
Dropdown Menu — bg #ffffff, border rgba(13, 13, 13, 0.10), radius 12px, shadow rgba(13, 13, 13, 0.12) 0 16px 40px -8px. Items: Telka 300 / 15px, hover bg rgba(13, 13, 13, 0.04).
Tooltip — bg #0d0d0d, text #ffffff, radius 8px, padding 6px 10px, font 12px / 500.
Toast — bg #ffffff, border rgba(13, 13, 13, 0.10), radius 12px, padding 12px 16px, shadow rgba(13, 13, 13, 0.12) 0 8px 24px -4px.
Modal — bg #ffffff, radius 16px, shadow rgba(13, 13, 13, 0.20) 0 24px 64px -12px, max-width 560px. Backdrop: 40% black over the cream.
5. Layout Principles
Spacing System
- Base unit: 4px.
- Scale: 0, 4, 8, 12, 16, 24, 32, 48, 64, 96, 128 — breezy but compact.
- Density observation: Pika is medium-dense at the chrome level (64–128px section rhythm) and packed at the gallery level (tight clip-tile grids). The marketing chrome breathes; the studio and gallery pack tiles edge to edge.
Grid & Container
- Page max width:
1280px— a comfortable centred frame, narrower than Krea’s 1440 cinematic span. - Site gutter:
clamp(20px, 5vw, 64px)— generous on desktop, tight on mobile. - Grid: 12 columns with 24px gutters.
- Hero treatment: 48px Telka Extended headline, 18px light body below, peach + black CTA pair, then the prompt box or demo-clip strip.
Whitespace Philosophy
The whitespace is warm and breezy. Section gutters run 64–128px between major blocks; minor blocks sit on 32–64px gaps; intra-section spacing uses 16–32px. The cream canvas makes generous space feel inviting rather than empty — the warmth fills the gaps the way an off-white wall does in a sunlit room.
Section Cadence
- Hero (cream, headline + CTA pair + prompt) → Feature ladder (cream, white cards) → Clip gallery (cream, packed 16:9 tile grid) → Pricing (cream, white tier cards) → CTA band → Footer (
#f5f1eawarm inset). - The whole site stays on the cream canvas; the only true dark fields are the black CTAs and the occasional clip thumbnail.
- Section breaks are vertical space plus occasional 1px
border-subtlehairlines.
6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| Micro | 2px | Decorative dividers, icon-corner inheritance |
| Standard (sm) | 4px | Compact chips, tight tags |
| Comfortable (md) | 8px | Text inputs, small controls |
| Relaxed (lg) | 12px | Inset cards, dropdowns, toasts |
| Large (xl) | 16px | Content cards, clip tiles, modals |
| CTA | 18px | Buttons — Pika’s signature rounded pill |
| Pill | 9999px | Tag chips, filter pills, avatar |
Pika’s signature radius is 18px on buttons — rounder than the 8px most SaaS uses, soft enough to feel playful, tight enough to stay crisp. Cards and clip tiles land at 16px; inputs at 8px; chips fully round at 9999px. There are no zero-radius surfaces; the whole system reads soft and friendly, in keeping with the warm-light register.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 | Flat — no shadow | Cream page canvas, hero, body sections |
| 1 | rgba(13,13,13,0.05) 0 1px 2px | Resting cards, chips |
| 2 | rgba(13,13,13,0.08) 0 4px 16px | Hover-lifted cards |
| 3 | rgba(13,13,13,0.12) 0 16px 40px -8px | Clip tile hover, dropdowns, popovers |
| 4 | rgba(13,13,13,0.20) 0 24px 64px -12px | Modals, dialogs |
Shadow Philosophy
Pika’s depth is soft, neutral, and low-opacity. The cream canvas wants gentle lift, so cards float a few pixels above the ground with near-black shadows at 5–20% opacity and wide blur — a soft drop, never a hard edge. The primary elevation cue is a pure-white card surface against the warm cream, so most separation reads as the value step (#fcfaf7 → #ffffff) before the shadow even registers. The brand never tints shadows with the peach — warmth lives in fills, shadows stay neutral grey-black.
8. Interaction & Motion
Easing Curves
ease-standard:cubic-bezier(0.4, 0, 0.2, 1)— default for hover, focus, colour transitions.ease-emphasized:cubic-bezier(0.2, 0, 0, 1)— punchier exit; modal enter, hero reveal.ease-bounce:cubic-bezier(0.34, 1.56, 0.64, 1)— a slight overshoot for playful moments (CTA press-release, chip add). Used sparingly to match the friendly register.
Duration Buckets
- Fast (150ms) — colour transitions, focus rings, link hovers.
- Standard (240ms) — button hover, card hover, dropdown reveal.
- Slow (320ms) — modal enter/exit, section fade-in, clip-tile reveal.
Per-Component Micro-States
- Button hover (peach): bg
#ffd184→#f5be63over 240ms; no transform. - Button hover (black/dark): bg
#000000→#1a1a1a(or#222→#000) over 240ms. - Button press: 0.98× scale with
ease-bounceon release. - Card hover: shadow level 1 → 2 over 240ms; no border change.
- Clip tile hover: scale 1.02× over 240ms + level-3 soft shadow; clip plays.
- Link hover: colour
#0d0d0d→#000000over 150ms; underline thickens. - Input focus: 3px peach glow fades in over 150ms; border picks up
#0d0d0d.
Page Transitions
Demo clips auto-play loops with prefers-reduced-motion honoured (they pause to a poster frame). Below-fold sections use IntersectionObserver to fade in at 80% viewport, 320ms, 12px translate-up.
Reduced Motion
@media (prefers-reduced-motion: reduce) — looping demo clips pause and show a static poster; all transforms (scale, bounce, translate) collapse to opacity-only; durations halve.
9. Accessibility & A11y
Contrast Pairs
#0d0d0dtext on#fcfaf7cream bg: 18.9:1 — AAA at all sizes.#5c5c5cmuted on#fcfaf7bg: 7.0:1 — AAA at body sizes.#8a8a8asoft on#fcfaf7bg: 3.9:1 — AA large only; reserve for placeholders, not running copy.#222222text on#ffd184peach CTA: 8.9:1 — AAA at body sizes; safe for the peach button.#fffffftext on#000000generate CTA: 21.0:1 — AAA at all sizes.#fffffftext on#222222dark CTA: 15.9:1 — AAA at all sizes.#0d0d0dtext on#ffffffcard: 20.1:1 — AAA at all sizes.
Focus Indicators
- Default ring: 3px peach glow
rgba(255, 209, 132, 0.50)with 2px offset. - On pure-white surfaces where the peach glow lacks contrast, fall back to a 2px solid
#0d0d0doutline. - All interactive surfaces show a visible focus state.
ARIA Patterns
- Navigation:
<nav aria-label="Main">with skip-link to#main-content. - Studio prompt:
<form aria-label="Describe your video">witharia-labelon the input and the black send button. - Clip gallery:
aria-label="Generated video gallery"; each clip hasaria-labelmatching its prompt caption. - Dialog:
role="dialog" aria-modal="true" aria-labelledbywith focus trap and Esc-to-close. - Live regions:
aria-live="polite"for generation-status messages (“Generating…”, “Done”).
Keyboard Navigation
- Tab order: skip-link → masthead nav → primary CTA → hero prompt → gallery → footer.
- Arrow keys navigate within the clip grid; Space/Enter activates a tile.
Esccloses dropdowns and modals.
Screen Reader Hints
- Decorative looping background clips with no semantic content:
aria-hidden="true". - Generated clips carry an
aria-labelmatching the prompt that produced them. - Icon-only buttons (the black send arrow) carry an
aria-label.
Reduced Motion
Honoured globally. Demo clips pause to a poster frame; tile-scale and bounce hovers disabled; durations halved.
10. Responsive Behavior
Breakpoints
| Name | Width | Use |
|---|---|---|
| Mobile | < 640px | Single-column, stacked CTAs, full-bleed clip tiles |
| Tablet | 640–1024px | 2-column tile grid, condensed nav |
| Desktop | 1024–1280px | 3-column tile grid, full nav |
| Wide | 1280–1536px | Page locks at 1280px; gutters expand |
| Ultra | > 1536px | Centred 1280px frame; cream fills the margins |
Touch Targets
- Minimum tap target: 44×44px.
- CTA pills: 44px minimum height on mobile; the peach + black pair stacks vertically below 640px.
- Clip tile: the full tile is the tap target; controls reveal on tap.
Collapsing Strategy
- Header: full nav at ≥1024px; hamburger sheet below.
- Hero: 48px → 40px → 32px headline across desktop/tablet/mobile.
- CTA pair: side-by-side ≥640px; stacked full-width below.
- Tile grid: 3-up → 2-up → 1-up across sizes.
- Section spacing: 128px → 96px → 64px across sizes.
Image Behavior
- Demo clips use
<video autoplay muted loop playsinline>with a poster frame forprefers-reduced-motion. - Static images use
srcsetwith breakpoint-derived sizes; native lazy-loading. - Aspect ratio is locked at 16:9 for clip tiles; cards size to content.
Container Queries
Used inside feature cards to switch icon-left vs. icon-top layout when card width crosses 320px.
11. Content & Voice
Tone
Playful, warm, and direct. Pika writes like a friendly creative collaborator, not a control panel — short, energetic sentences, an occasional exclamation, and verbs that invite making. The 900-weight headlines back up a confident, upbeat voice; the copy positions Pika as a fun, fast way to make video, not an intimidating professional suite.
Microcopy Patterns
- Button verbs: “Sign Up,” “Generate,” “Try on Web,” “Create,” “Remix,” “Share.” Action-first and short.
- Error messages: “That didn’t render. Try a different prompt, or [contact support].” — friendly, never blaming.
- Success confirmations: “Your video’s ready.” “Saved to your library.” Brief and warm.
- Loading states: “Generating your video…” with a soft progress indicator.
Empty States
- “No videos yet. Describe something and hit Generate.” — explain, offer the next step.
- “Nothing matches that search.” — search empty.
- Encouraging, never apologetic — empty is a starting point, not a failure.
CTA Verb Conventions
- Primary (peach): “Sign Up,” “Get started,” “Join”
- Action (black): “Generate,” “Create,” “Render”
- Secondary (dark/ghost): “Try on Web,” “Watch the demo,” “See examples”
- Footer: “Pricing,” “Discord,” “Careers,” “API”
The voice is invitational with creative energy — describe it, generate it, remix it. The warmth of the cream canvas is matched by the warmth of the copy.
12. Dark Mode & Theming
Light-only — no dark variant offered. The cream canvas #fcfaf7 is the brand surface across the entire marketing site and the web studio. There is no prefers-color-scheme: dark inversion; the only true dark fields on the page are the black #000000 “Generate” pill, the near-black #222222 “Try on Web” pill, and the occasional dark clip thumbnail.
This is a deliberate identity choice, not an omission. The warmth of the off-white ground and the peach accent are the brand — a dark inversion would lose both. If a low-light reading mode is ever needed, it should warm-shift (a deep warm charcoal, not a cold #000) and keep the peach accent intact, rather than flip to a Krea-style absolute-black gallery. For now: the single rule is that Pika lives on cream.
13. Lineage & Influences
Pika’s design DNA is warm-minimal canvas + fat-weight display poster typography + a friendly, rounded pill grammar. It sits in the playful-AI lineage rather than the austere-AI one: where Krea commits to absolute black and Swiss restraint, Pika reaches for a warm cream room, a chunky 900-weight custom grotesque, and rounded peach-and-black CTAs that read like a creative toy box. The off-white #fcfaf7 canvas borrows the “intentional, not default-white” philosophy that Vercel’s #fafafa and Notion’s warm surfaces popularised, but pushes it warmer and pairs it with energy rather than calm. The two-CTA grammar — soft peach invitation beside hard black action — is the brand’s most distinctive structural decision.
What it inherits: the warm off-white canvas as a signal of “a person designed this on purpose” (Vercel, Notion); a single custom display typeface carrying brand personality (Stripe-era marketing polish ported onto a playful register); rounded, friendly geometry over hard corners. What it borrows from contemporaries: the clip-tile gallery hero pattern common to the creative-AI category. What it rejects: the dark-mode-first, absolute-black gallery aesthetic of Krea and the cold blue-on-clinical-white of enterprise SaaS — Pika is warm, light, and rounded by deliberate contrast.
Named influences:
- Vercel — the off-white “intentional, not pure-white” canvas philosophy and near-black-on-near-white type discipline; Pika warms the same idea toward cream. https://vercel.com
- Notion — warm off-white surface as a deliberate signal of approachability over clinical enterprise white. https://notion.so
- Stripe — single-typeface-carries-the-brand polish; the marketing-grade craft of a custom display face. https://stripe.com
- Krea — the adjacent creative-AI peer Pika defines itself against; the clip-tile gallery pattern shared, the dark-gallery aesthetic deliberately inverted to warm-light. https://www.krea.ai
- Linear — restrained, considered chrome and the discipline of a tight token system underneath the playful surface. https://linear.app
14. Do’s and Don’ts
Do
- Do keep the canvas at warm cream
#fcfaf7. The off-white warmth is the brand; never flatten it to clinical#ffffff. - Do set display in Telka Extended at weight 900. The chunky poster headline is the signature.
- Do run body copy in Telka at a light 300 weight — the 900-vs-300 contrast is the core typographic tension.
- Do use the two-CTA grammar: peach
#ffd184for the inviting action, black#000000for the do-it-now action. - Do keep CTA radius at 18px — Pika’s signature rounded pill.
- Do put dark text
#222222on the peach button; peach is too light for white text. - Do lift cards with pure-white
#fffffffills and soft, low-opacity neutral shadows. - Do keep section rhythm at 64–128px — breezy and warm, not austere.
- Do use the peach as the only warm chroma; let the work carry the colour.
- Do keep the voice playful, warm, and action-first.
Don’t
- Don’t ship a dark mode. Pika is light-only; an absolute-black inversion loses the warm identity.
- Don’t set body copy heavier than 300 — Telka loses its relaxed, airy feel.
- Don’t set headlines in regular Telka; the Extended cut is what makes them poster-like.
- Don’t put white text on the peach button — contrast fails; use
#222222. - Don’t use the peach as a large background fill; it stays in CTAs and small wash accents.
- Don’t flatten the canvas to clinical
#ffffff— the cream warmth is the brand. - Don’t square off the CTAs to 8px; the 18px rounding is the friendly signature.
- Don’t tint shadows with peach; shadows stay neutral grey-black.
- Don’t introduce a cold info-blue; Pika’s semantic palette stays warm and neutral.
- Don’t apologise in microcopy — empty states are starting points, not failures.
15. Agent Prompt Guide
Quick Color Reference
bg: #fcfaf7
bg-alt: #f5f1ea
surface: #ffffff
text: #0d0d0d
text-strong: #000000
text-muted: #5c5c5c
brand (peach CTA): #ffd184
on-brand (text on peach): #222222
ink-cta-bg (black Generate): #000000
dark-cta-bg (Try on Web): #222222
border: rgba(13, 13, 13, 0.10)Example Component Prompts
-
“Create a Pika-style hero — warm cream
#fcfaf7canvas, 48px headline in Telka Extended weight 900 near-black#0d0d0dwith -0.02em tracking, 18px light body (Telka 300) in#5c5c5cbelow. Below the copy, two rounded 18px CTA pills side by side: a peach#ffd184‘Sign Up’ with dark#222222text, and a black#000000‘Generate’ with white text.” -
“Design a Pika prompt box — pure-white
#fffffffield on cream,1px rgba(13,13,13,0.10)border, 18px radius, 14px×16px×14px×20px padding, placeholder in#8a8a8aTelka 300 / 16px. A 40px black#000000circle with a white arrow icon sits hard-right. Focus shows a 3px peach glow.” -
“Build a Pika feature card — pure-white
#ffffffbackground lifting off the cream,1px rgba(13,13,13,0.10)border, 16px radius, 24px padding, 20px Telka Extended 600 heading in#0d0d0d, 16px Telka 300 body in#5c5c5c. Softrgba(13,13,13,0.05) 0 1px 2pxshadow at rest, deepening on hover.” -
“Compose a Pika nav — 64px header on cream
#fcfaf7, wordmark hard-left in Telka Extended near-black. Link list Telka 500 / 15px#0d0d0dwith#5c5c5chover. Right-side: a ghost-outline link cluster plus a peach#ffd184‘Sign Up’ pill at 18px radius with dark text.” -
“Render a Pika clip-tile gallery — 3-column 16:9 grid on cream, each tile a 16px-radius rounded frame with
#f5f1eaplaceholder ground, video bleeding to edge and auto-looping muted. Hover scales 1.02× with a softrgba(13,13,13,0.12) 0 16px 40px -8pxshadow. Prompt caption below in Telka 300 / 12px#5c5c5c.” -
“Create a Pika CTA band — full-width cream
#fcfaf7section, 56px Telka Extended 900 headline centred in#0d0d0d, 18px Telka 300 subhead in#5c5c5c, and a single black#000000‘Generate’ pill (white text, 18px radius) below.”
Iteration Guide
- Start with cream
#fcfaf7. If the bg is pure#ffffffor a cold grey, you’ve lost the brand. The warm off-white is the entry ticket. - Set the headline in Telka Extended at 900. If it’s a regular-width or medium-weight headline, the poster character collapses. Fat-weight Extended is the signature.
- Drop body to weight 300. The 900-vs-300 contrast is the core tension; a 400+ body reads heavier and less playful.
- Use both CTA codes. Peach
#ffd184invites, black#000000commits. If everything is one colour, the two-CTA grammar is missing. - Round the buttons to 18px. 8px reads SaaS-generic; 18px is Pika’s friendly pill.
- Put
#222222text on the peach. White on peach fails contrast — dark ink is mandatory on the peach fill. - Keep shadows soft and neutral. Near-black at 5–12% opacity, wide blur — never a hard edge, never peach-tinted.
- Warm the voice. Replace “Render output” with “Generate your video”; keep copy action-first and friendly.
Drop pika into your project, then ship the actual sections in an afternoon.
1 · install design
npx @webdesignhot/design-md add pika 2 · ship landing page
npx agentkit init --design pika