light · playful · sans · warm · bright · rounded
DESIGN.md inspired by ClassPass
Wellness-marketplace energy — coral-pink CTA on warm white, GT America sans, photographed-class-as-hero pattern.
By webdesignhot · classpass.com ↗
$ npx @webdesignhot/design-md add classpass
Learn more about the CLI → Compare to…
Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arbitrum Arbitrum Blue on white — Layer 2 chain marketing with Inter sans, structured grids, sophisticated-restraint contrasted with Solana's cinematic. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Bandcamp Bandcamp Cyan + Helvetica — indie-music marketplace honesty, no streaming-platform polish, no algorithmic carousels. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Booking.com Booking Blue + signal yellow — the deal-finder design language at maximum density, optimized for conversion not contemplation. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Brilliant STEM education with playful diagram-energy — warm coral CTA on near-black, custom Brilliant Sans, illustrated geometry as hero. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Calm Mindfulness in a serif — Calm Cream canvas, soft moonlit blue and forest green, Visby Round display, breathing-pace motion. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Deliveroo Deliveroo Teal on white — food-delivery design at maximum saturation, custom Roo Sans, kangaroo-mark mascot energy. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Delta Air Lines Whitney sans on near-white, Delta navy + signal red — the Hartsfield-Jackson aircraft livery translated to web typography. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. Duolingo Owl-green confidence and DIN-Round buttons that lift like candy — the gamified language app distilled to four colors and one mascot. Dyson Engineering-greyscale on white — Dyson Futura Light at 44px (weight `300`, never bold), body ink `#333` not pure black, zero-radius CTAs with a fluid-dynamics ripple hover, and a single magenta accent reserved for haircare. The web brand of an engineering company that refuses to look like a marketing site. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Fortnite Battle-royale design at maximum saturation — neon yellow + electric blue on near-black, Burbank Big condensed display, season-driven brand kaleidoscope. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. Glossier Post-pink austerity — white canvas, single-family Apercu, 0px radius rectangles. The brand that invented millennial-pink chrome in 2014 has retired pink to a footer wash and a single badge color. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. Hilton Hilton Blue on white — confident-contemporary hospitality with Söhne-adjacent sans, blue-on-white photography-led layouts. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green JetBlue JetBlue Blue on white — friendly aviation with a custom rounded sans, Mint cabin orange accent, lower-case microcopy. Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Lego Lego Yellow + Red on white — primary-color toy theatre, custom Lego Sans, brick-as-hero photography. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. lululemon Quiet-luxury athleisure — Saans variable on bone-off-white, off-black ink (`#140f0f`, not pure black), pill CTAs on square product cards, mixed-case sentence-cased headlines tracked −4px. The athletic brand that murmurs. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Marriott Luxury-hospitality restraint — Caudex serif for editorial moments, off-white canvas, gold-bronze CTA, photographed-resort hero. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. MetaMask Foxy Orange on white — Ethereum wallet design with custom MM Sans, 8-bit fox mascot, friendly-utility voice. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. MyFitnessPal Fitness-tracking utility — MFP Blue on white, Inter sans, dense calorie-and-macro grids, conversion-first navigation. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Nintendo Joyful red on paper-white — Nintendo's site is the toy-aisle of the web, illustration-rich and refusal-of-darkness intentional. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. Patagonia Outdoor-cooperative editorial — Futura sans on cream, ranger-station palette, photography-led story-first marketing. Patreon Patreon Coral on white — creator-economy patronage with Söhne sans, photographer-led marketing, mid-2024 brand refresh language. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Phantom Phantom Purple on near-black — crypto wallet design that respects the user's intelligence with editorial restraint. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. PlayStation Sony's Cinema-Black canvas with PS Blue and a custom SST sans — gaming-as-cinema, premium hardware in editorial restraint. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Quizlet Study-buddy design — Quizlet purple-blue on white, custom Hurmes Geometric, flashcard-as-hero pattern. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Rare Beauty Soft lavender on cream — Selena Gomez's beauty brand with mental-health-aware editorial restraint and serif-led product cards. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. Solana Solana Gradient + Diatype on near-black — Layer 1 chain marketing as cinematic experiment, magenta-purple-cyan brand prism. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. Uniswap Uniswap Pink on white — DEX design with Basel sans, unicorn-mark whimsy, and rounded-card softness in a usually-brutalist DeFi space. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Valorant Tactical-shooter design language — Tungsten condensed all-caps, signal-red CTAs, and an off-white text the brand calls "ECE8E1". Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. Wikipedia System-default information design — Linux Libertine serif headings, Vector skin, deliberate non-branding for the encyclopedia of record. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. Xbox Xbox Green on near-black, Microsoft's Segoe UI Display dialed to gamer-coded confidence — bold, energetic, Game Pass-first. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
try on →
theme
mobile · 390 × 844
Tokens webdesignhot/0.1
- bg
#fffaf6 - bg-soft
#fef4eb - bg-warm
#fdebdb - surface
#ffffff - surface-soft
#fdf8f2 - surface-cream
#fbf2e7 - brand AA·LG · 3.1
#ec5e8a - brand-hover
#d44872 - brand-pressed
#b8385d - brand-deep
#982a48 - brand-tint
#fde0ea - brand-soft
#f8c4d1 - on-brand
#ffffff - text AAA · 16.8
#1a1a1a - text-strong
#000000 - text-muted
#5a5a5a - text-soft
#8a8a8a - text-faint — · 1.8
#bcbcbc - text-on-brand
#ffffff - link
#ec5e8a - link-hover
#b8385d - selected-bg
#fde0ea - border — · 1.3
#e8d8c8 - border-strong — · 1.9
#c8b6a4 - border-soft
#f0e6d8 - border-brand
#ec5e8a - yoga-purple
#9b6dd4 - pilates-mint
#5dd4b8 - hiit-orange
#ff7e3f - success
#3da568 - warning
#cc8800 - danger
#c4313a - info
#ec5e8a
Ship faster than ever.
display-hero "GT America" 72px w700 -0.02em
Ship faster than ever.
display-xl "GT America" 56px w700 -0.018em
Ship faster than ever.
display-lg "GT America" 48px w700 -0.012em
Ship faster than ever.
h1 "GT America" 36px w700 -0.008em
Built for teams that ship.
h2 "GT America" 28px w700 -0.005em
A complete kit
h3 "GT America" 22px w700 0
The quick brown fox jumps over the lazy dog.
h4 "GT America" 18px w500 0
The quick brown fox jumps over the lazy dog.
body-lg "GT America" 18px w400 0
The quick brown fox jumps over the lazy dog.
body "GT America" 16px w400 0
The quick brown fox jumps over the lazy dog.
button "GT America" 15px w700 0.04em
The quick brown fox jumps over the lazy dog.
body-sm "GT America" 14px w400 0
OUR DESIGN SYSTEM
label "GT America" 13px w700 0.06em
The quick brown fox jumps over the lazy dog.
eyebrow "GT America" 12px w700 0.14em
OUR DESIGN SYSTEM
caption "GT America" 12px w400 0
- step-0 0px
- step-1 4px
- step-2 8px
- step-3 12px
- step-4 16px
- step-5 20px
- step-6 24px
- step-7 32px
- step-8 40px
- step-9 56px
- step-10 80px
- step-11 96px
- step-12 120px
- micro
4px - sm
8px - md
12px - lg
16px - xl
24px - pill
9999px
Text link →
Card preview
A complete kit — everything your product needs.
Hero, pricing, FAQ, dashboard, docs — every layout your product needs.
New
Stable
v1.0
Design roles 7/8 mapped · webdesignhot/0.1
Maps the 8 canonical role names to this entry's actual tokens. Use these to plug the design into role-aware tools — shadcn/ui themes, role-aware Tailwind plugins, atelier-lint — without hard-coding token names.
- background → bg
- foreground → text
- primary → brand
- primary-foreground → on-brand
- accent → —
- muted → text-muted
- border → border
- ring → border-brand
ClassPass's marketing system descends from the wellness-marketplace category that emerged 2013-2018 (ClassPass + Mindbody + Studios.com + Wellable). ClassPass Coral `#ec5e8a` was picked specifically to land between Glossier-candy-pink and Calm-muted-blue — energetic-friendly without becoming infantile. GT America (Grilli Type's neo-grotesque sans, used by Linear and Vercel) anchors typography. Photography drives the visual experience — full-bleed studio interiors at 16:9, color-graded warm with subtle pink wash. Specialty class-type accents (Yoga purple, Pilates mint, HIIT orange) appear in class-card chips, never as primary CTA colors. The brand reads as wellness-marketplace energy: variety + quality + the friendliness of a class-pass card you'd actually use.
- neo-grotesque sans, used by Linear/Vercel
- wellness-adjacent contemporary; ClassPass differentiated via deeper coral
- wellness-marketplace category peers
- pink-coral lineage in wellness branding
- studio-interior visual lineage
Export
4 formats · paste-ready
Tailwind
theme.extend block for tailwind.config.js
CSS variables
:root { --bg, --text, --brand, … } you can paste anywhere
DTCG JSON
W3C Design Tokens Community Group format
Figma Variables
Importable into Figma → Variables → Import
---
name: ClassPass
tagline: Wellness-marketplace energy — coral-pink CTA on warm white, GT America sans, photographed-class-as-hero pattern.
updated_at: 2026-05-08T00:00:00.000Z
published_at: 2026-05-07T20:02:32.215Z
author: webdesignhot
source_url: https://classpass.com
spec: webdesignhot/0.1
quality: curated
featured: false
categories: [healthcare, saas, marketplace]
tags: [light, playful, sans, warm, bright, rounded]
preview_swatch: ['#fffaf6', '#ec5e8a', '#1a1a1a']
related: [strava, peloton, classpass]
description: 'ClassPass''s site is the wellness-marketplace counterpart to MyFitnessPal''s tracker-utility. The canvas is warm off-white `#fffaf6` (slight cream tilt), headings sit in GT America (Grilli Type''s neo-grotesque sans) at 48–72px, and the brand color is "ClassPass Coral" `#ec5e8a` — a warm pink-coral picked for energetic-friendly wellness without going as candy as Glossier or as muted as Calm. Photography drives the visual experience — full-bleed yoga, pilates, dance, boxing studio interiors at 16:9. Cards have 12-16px radius and warm-pink-tinted shadows. Voice is enthusiastic-discovery: "Try a thousand studios", "Find your next favorite workout". The whole brand reads as wellness-marketplace energy: enough variety that you''ll find your thing, enough quality that you won''t regret the pick.'
# Canonical 8-role aliases (per google-labs-code/design.md PR #76).
# Maps role names to this entry's actual token names so role-aware
# downstream tools resolve `theme.background` → entry's `bg`, etc.
# Auto-generated by scripts/add-aliases.mjs — do not edit manually;
# regenerate after changing color token names.
aliases:
background: bg
foreground: text
primary: brand
primary-foreground: on-brand
muted: text-muted
border: border
ring: border-brand
colors:
bg: '#fffaf6'
bg-soft: '#fef4eb'
bg-warm: '#fdebdb'
surface: '#ffffff'
surface-soft: '#fdf8f2'
surface-cream: '#fbf2e7'
brand: '#ec5e8a'
brand-hover: '#d44872'
brand-pressed: '#b8385d'
brand-deep: '#982a48'
brand-tint: '#fde0ea'
brand-soft: '#f8c4d1'
on-brand: '#ffffff'
text: '#1a1a1a'
text-strong: '#000000'
text-muted: '#5a5a5a'
text-soft: '#8a8a8a'
text-faint: '#bcbcbc'
text-on-brand: '#ffffff'
link: '#ec5e8a'
link-hover: '#b8385d'
selected-bg: '#fde0ea'
border: '#e8d8c8'
border-strong: '#c8b6a4'
border-soft: '#f0e6d8'
border-brand: '#ec5e8a'
yoga-purple: '#9b6dd4'
pilates-mint: '#5dd4b8'
hiit-orange: '#ff7e3f'
success: '#3da568'
warning: '#cc8800'
danger: '#c4313a'
info: '#ec5e8a'
typography:
display:
family: '"GT America", "Inter", "Söhne", -apple-system, BlinkMacSystemFont, sans-serif'
weights: [500, 700]
body:
family: '"GT America", "Inter", -apple-system, BlinkMacSystemFont, sans-serif'
weights: [400, 500, 700]
mono:
family: 'ui-monospace, SFMono-Regular, "SF Mono", Menlo, monospace'
weights: [400, 500]
scale:
display-hero: { size: 72, weight: 700, lineHeight: 1.05, tracking: '-0.02em', family: display }
display-xl: { size: 56, weight: 700, lineHeight: 1.1, tracking: '-0.018em', family: display }
display-lg: { size: 48, weight: 700, lineHeight: 1.15, tracking: '-0.012em', family: display }
h1: { size: 36, weight: 700, lineHeight: 1.2, tracking: '-0.008em', family: display }
h2: { size: 28, weight: 700, lineHeight: 1.25, tracking: '-0.005em', family: display }
h3: { size: 22, weight: 700, lineHeight: 1.3, tracking: '0', family: display }
h4: { size: 18, weight: 500, lineHeight: 1.35, tracking: '0', family: display }
eyebrow: { size: 12, weight: 700, lineHeight: 1.2, tracking: '0.14em', family: body }
body-lg: { size: 18, weight: 400, lineHeight: 1.55, tracking: '0', family: body }
body: { size: 16, weight: 400, lineHeight: 1.55, tracking: '0', family: body }
body-sm: { size: 14, weight: 400, lineHeight: 1.5, tracking: '0', family: body }
label: { size: 13, weight: 700, lineHeight: 1.3, tracking: '0.06em', family: body }
button: { size: 15, weight: 700, lineHeight: 1.0, tracking: '0.04em', family: body }
caption: { size: 12, weight: 400, lineHeight: 1.45, tracking: '0', family: body }
radius:
micro: 4
sm: 8
md: 12
lg: 16
xl: 24
pill: 9999
spacing:
base: 4
scale: [0, 4, 8, 12, 16, 20, 24, 32, 40, 56, 80, 96, 120]
layout:
page-width: 1280
prose-width: 720
header-height: 72
motion:
ease-standard: 'cubic-bezier(0.25, 0.1, 0.25, 1)'
ease-emphasized: 'cubic-bezier(0.34, 1.56, 0.64, 1)'
duration-fast: 150
duration-standard: 240
duration-slow: 400
reduced-motion: 'respects prefers-reduced-motion: reduce'
breakpoints:
mobile: 480
tablet: 768
desktop: 1280
wide: 1440
shadows:
card: '0 2px 12px rgba(236, 94, 138, 0.08)'
card-hover: '0 8px 24px rgba(236, 94, 138, 0.14)'
modal: '0 20px 60px rgba(236, 94, 138, 0.20)'
accessibility:
contrast-text-on-bg: 16.0
contrast-text-on-brand: 4.5
focus-ring: '3px solid #ec5e8a'
reduced-motion-honored: true
components:
button-primary: { bg: brand, text: on-brand, padding: '14px 32px', radius: pill, font: button }
button-secondary: { bg: bg, text: brand, padding: '12px 30px', radius: pill, border: '2px solid border-brand' }
button-ghost: { bg: transparent, text: brand, padding: '10px 20px' }
card: { bg: surface, radius: 16, padding: 24, shadow: 'card' }
pill: { bg: brand-tint, text: brand-pressed, radius: pill, padding: '4px 12px', font: 'label' }
input: { bg: bg, border: '1px solid border-strong', text: text, radius: 12, padding: '12px 16px', focus-border: brand }
lineage:
summary: 'ClassPass''s marketing system descends from the wellness-marketplace category that emerged 2013-2018 (ClassPass + Mindbody + Studios.com + Wellable). ClassPass Coral `#ec5e8a` was picked specifically to land between Glossier-candy-pink and Calm-muted-blue — energetic-friendly without becoming infantile. GT America (Grilli Type''s neo-grotesque sans, used by Linear and Vercel) anchors typography. Photography drives the visual experience — full-bleed studio interiors at 16:9, color-graded warm with subtle pink wash. Specialty class-type accents (Yoga purple, Pilates mint, HIIT orange) appear in class-card chips, never as primary CTA colors. The brand reads as wellness-marketplace energy: variety + quality + the friendliness of a class-pass card you''d actually use.'
influences:
- { name: 'GT America by Grilli Type', role: 'neo-grotesque sans, used by Linear/Vercel', url: 'https://www.grillitype.com/typeface/gt-america' }
- { name: 'Glossier brand language', role: 'wellness-adjacent contemporary; ClassPass differentiated via deeper coral', url: 'https://www.glossier.com' }
- { name: 'Mindbody / Studios.com', role: 'wellness-marketplace category peers', url: 'https://www.mindbodyonline.com' }
- { name: 'Pantone 1925 / coral palette', role: 'pink-coral lineage in wellness branding', url: 'https://www.pantone.com' }
- { name: 'Aerial silks / boutique studio photography style', role: 'studio-interior visual lineage', url: 'https://en.wikipedia.org/wiki/Aerial_silk' }
---
## 1. Visual Theme & Atmosphere
ClassPass's site is the wellness-marketplace counterpart to MyFitnessPal's tracker-utility. The canvas is warm off-white `#fffaf6` (slight cream tilt), headings sit in GT America (Grilli Type's neo-grotesque sans, also used by Linear and Vercel) at 48–72px, and the brand color is **ClassPass Coral** `#ec5e8a` — a warm pink-coral picked specifically to land between Glossier-candy-pink and Calm-muted-blue.
Photography drives the visual experience — full-bleed studio interiors (yoga, pilates, dance, boxing) at 16:9, color-graded warm with subtle pink wash. Cards have 16px radius and warm-pink-tinted shadows. Class-type accent colors (Yoga purple `#9b6dd4`, Pilates mint `#5dd4b8`, HIIT orange `#ff7e3f`) appear in class-card chips and category badges — never as primary CTA.
Voice is enthusiastic-discovery: "Try a thousand studios", "Find your next favorite workout". The brand reads as wellness-marketplace energy: variety + quality + the friendliness of a class-pass card you'd actually use. CTAs are pill-radius (full 9999px) — softer than utilitarian rectangular, more confident than fully rounded card.
**Key Characteristics:**
- Warm off-white canvas `#fffaf6` (cream tilt)
- ClassPass Coral `#ec5e8a` — only chromatic primary
- GT America sans for everything
- Class-type accent palette (yoga-purple, pilates-mint, HIIT-orange) for chips only
- Pill-radius CTAs (9999px)
- 16px card radius
- Warm-pink-tinted soft shadows
- Photography of studio interiors, never people-in-pose stock
- Light-only canvas
- Enthusiastic-discovery voice
## 2. Color Palette & Roles
### Primary
- **Background** (`#fffaf6`): warm cream off-white.
- **Bg Soft** (`#fef4eb`): deeper cream alternate band.
- **Bg Warm** (`#fdebdb`): peach-cream wash for hero.
- **Text** (`#1a1a1a`): body. Soft near-black.
### Brand — ClassPass Coral
- **Brand** (`#ec5e8a`): primary CTA, brand mark.
- **Brand Hover** (`#d44872`), **Pressed** (`#b8385d`), **Deep** (`#982a48`).
- **Brand Tint** (`#fde0ea`): selection wash.
### Class-Type Accents (chips only, not UI primary)
- **Yoga Purple** (`#9b6dd4`)
- **Pilates Mint** (`#5dd4b8`)
- **HIIT Orange** (`#ff7e3f`)
### Surface
- **Surface** (`#ffffff`), **Surface Soft** (`#fdf8f2`), **Surface Cream** (`#fbf2e7`).
### Borders
- **Border** (`#e8d8c8`), **Border Strong** (`#c8b6a4`), **Border Soft** (`#f0e6d8`).
### Semantic
- success `#3da568`, warning `#cc8800`, danger `#c4313a`, info = brand.
## 3. Typography Rules
### Font Family
- **Display + Body**: GT America. Falls back to Inter → Söhne.
- **Mono**: system mono only.
### Hierarchy
| Role | Font | Size | Weight | LH | Tracking |
|------|------|------|--------|-----|----------|
| display-hero | GT America | 72 | 700 | 1.05 | -0.02em |
| display-lg | GT America | 48 | 700 | 1.15 | -0.012em |
| h1 | GT America | 36 | 700 | 1.2 | -0.008em |
| h2 | GT America | 28 | 700 | 1.25 | -0.005em |
| h3 | GT America | 22 | 700 | 1.3 | 0 |
| eyebrow | GT America | 12 | 700 | 1.2 | 0.14em UPPER |
| body | GT America | 16 | 400 | 1.55 | 0 |
| label | GT America | 13 | 700 | 1.3 | 0.06em |
| button | GT America | 15 | 700 | 1.0 | 0.04em |
### Principles
- **GT America Bold for display** — Linear/Vercel sibling.
- **Mixed case display, UPPER eyebrows + buttons.**
- **Body 16px / 1.55** — standard rhythm.
- **0.04-0.14em tracking on uppercase.**
## 4. Component Stylings
### Buttons (3 variants — pill-radius)
**Primary** — ClassPass Coral:
- bg `#ec5e8a`, text white, 15px GT America 700 0.04em UPPER
- Padding 14×32, **radius 9999 (pill)**
- Hover: bg `#d44872`, scale 1.02
**Secondary** — bordered:
- bg cream, text brand, 2px brand border, pill radius
**Ghost**: bg transparent, text brand, padding 10×20.
### Cards
- bg white, **16px radius**, padding 24
- Soft warm-pink-tinted shadow `0 2px 12px rgba(236,94,138,0.08)`
- Hover: shadow `0 8px 24px rgba(236,94,138,0.14)`
### Class-Card (with class-type accent)
- White surface, 16px radius, full-bleed photo top, 24px Bold class name, class-type chip in respective accent color (yoga purple, pilates mint, HIIT orange)
### Pills (class types, time slots)
- bg `brand-tint`, text `brand-pressed`, pill radius
- Class-type pills: respective accent color tint bg + accent color text
### Inputs
- bg cream, 1px border, 12px radius
- Focus: border ClassPass Coral
### Navigation
- 72px sticky header, cream bg with hairline
- ClassPass wordmark left (coral), top-level nav center, "Sign in" + "Plans" right
## 5. Layout Principles
- Base 4px, 96-120px between sections
- Page max width 1280px
- Hero: full-bleed studio photo with overlapping headline left
- Class grid: 4-up at desktop, 2-up at tablet, 1-up at mobile
## 6. Shapes & Radius Scale
| Tier | Value | Use |
|------|-------|-----|
| Micro | 4 | tags |
| Standard | 8 | tooltips |
| Comfortable | 12 | inputs |
| Relaxed | 16 | **cards** |
| Featured | 24 | hero modules |
| Pill | 9999 | **buttons + class-type pills** |
## 7. Depth & Elevation
| Level | Treatment |
|-------|-----------|
| 1 | `0 2px 12px rgba(236,94,138,0.08)` resting |
| 2 | `0 8px 24px rgba(236,94,138,0.14)` hover |
| 3 | `0 12px 32px rgba(236,94,138,0.18)` featured |
| 4 | `0 20px 60px rgba(236,94,138,0.20)` modal |
## 8. Interaction & Motion
- Standard ease, emphasized with overshoot for celebrate states
- 150ms hover, 240ms standard, 400ms slow
- Card hover: scale 1.02 + shadow lift
- Studio photos slow Ken Burns 8-10s
## 9. Accessibility & A11y
- text on bg = **16.0:1** AAA
- on-brand on brand = **4.5:1** AA
- 3px ClassPass Coral focus ring
Class-type chips use `aria-label="Yoga class, beginner level"` etc. Studio photography decorative `aria-hidden`.
## 10. Responsive Behavior
mobile <479: hero 72→44; nav hamburger; 1-up. tablet: 2-up. desktop+: 4-up.
## 11. Content & Voice
### Tone
**Enthusiastic-discovery.** Friendly, warm, curious, never preachy. Voice is the friend who's tried every studio in town.
### Microcopy patterns
- Primary CTA: **"Try ClassPass"** / **"Book a class"** / **"Find studios near you"**
- Sign-up: **"Sign up — first month half off"**
- Errors: **"That class is full. Here are similar nearby."**
- Loading: **"Finding classes…"**
- Empty: **"No classes match. Try a different time or category."**
### CTA verb conventions
- **Try / Book / Find / Discover**
- Avoid: utilitarian ("Submit", "Click")
## 12. Dark Mode & Theming
**Light-only on web.** Cream canvas + coral CTA is the brand.
## 13. Lineage & Influences
ClassPass descends from the 2013-2018 wellness-marketplace category. ClassPass Coral `#ec5e8a` lands between Glossier-candy-pink and Calm-muted-blue. GT America (Linear/Vercel sibling) anchors typography. Photography of studio interiors drives visual; class-type accents (yoga purple, pilates mint, HIIT orange) chip-only.
**Named influences:**
- **GT America (Grilli Type)** — neo-grotesque sans
- **Glossier brand language** — wellness-adjacent contemporary
- **Mindbody / Studios.com** — marketplace peers
- **Pantone 1925 / coral palette** — pink-coral wellness lineage
- **Boutique studio photography style** — visual lineage
## 14. Do's and Don'ts
### Do
- **Warm cream canvas** `#fffaf6` — never pure white.
- **ClassPass Coral `#ec5e8a` for primary CTA + brand only.**
- **GT America sans for everything.**
- **Class-type accents (yoga/pilates/HIIT) for chips only.**
- **Pill-radius CTAs.**
- **16px card radius.**
- **Warm-pink-tinted shadows.**
- **Studio-interior photography**, never stock people-in-pose.
### Don't
- **Don't substitute coral.** `#ec5e8a` is the brand.
- **Don't use accent colors as primary CTA.**
- **Don't all-caps headlines.**
- **Don't add gradients on CTA.**
- **Don't add dark mode.**
- **Don't use pure white canvas.**
- **Don't add a friendly mascot.**
## 15. Agent Prompt Guide
### Quick Color Reference
- bg (warm cream): `#fffaf6`
- text: `#1a1a1a`
- brand (ClassPass Coral): `#ec5e8a` / hover `#d44872`
- class-type: yoga `#9b6dd4` / pilates `#5dd4b8` / HIIT `#ff7e3f`
- border: `#e8d8c8`
### Example Component Prompts
> Build a ClassPass-style hero: 70vh full-bleed yoga studio photo color-graded warm with pink wash, cream scrim 30% from bottom, 72px GT America Bold heading "Find your next favorite workout" mixed-case `-0.02em`. Pill-radius coral `#ec5e8a` "Try ClassPass" CTA, 15px GT America 700 0.04em UPPER.
> Design a class card: white surface, 16px radius, 24px pad, full-bleed studio photo top, soft warm-pink-tinted shadow. 22px GT America h3 "Vinyasa Flow", yoga-purple chip 13px UPPER 0.06em "YOGA · 60 MIN", body in 14px gray.
> Render a class-type chip: pill radius, accent-color-soft bg, accent-color text 13px GT America 700 0.06em UPPER. Yoga purple, Pilates mint, HIIT orange.
> Build a "Book class" CTA: pill radius, ClassPass Coral bg, white 15px GT America 700 0.04em UPPER, padding 14×32. Hover scale 1.02.
> Design a search input: cream bg, 1px gray-cream border, 12px radius, padding 12×16, placeholder "studio, class, or area", focus border coral.
### Iteration Guide
1. **Warm cream + ClassPass Coral + GT America.** The trio.
2. **Pill-radius CTAs, 16px cards.**
3. **Class-type accents (purple/mint/orange) for chips only.**
4. **Warm-pink-tinted shadows.**
5. **Mixed case display, UPPER buttons.**
6. **Studio-interior photography, never stock yoga-poses.**
7. **Enthusiastic-discovery voice.**
8. **Reject pure white, accent-as-primary, all-caps headlines, mascots.**
1. Visual Theme & Atmosphere
ClassPass’s site is the wellness-marketplace counterpart to MyFitnessPal’s tracker-utility. The canvas is warm off-white #fffaf6 (slight cream tilt), headings sit in GT America (Grilli Type’s neo-grotesque sans, also used by Linear and Vercel) at 48–72px, and the brand color is ClassPass Coral #ec5e8a — a warm pink-coral picked specifically to land between Glossier-candy-pink and Calm-muted-blue.
Photography drives the visual experience — full-bleed studio interiors (yoga, pilates, dance, boxing) at 16:9, color-graded warm with subtle pink wash. Cards have 16px radius and warm-pink-tinted shadows. Class-type accent colors (Yoga purple #9b6dd4, Pilates mint #5dd4b8, HIIT orange #ff7e3f) appear in class-card chips and category badges — never as primary CTA.
Voice is enthusiastic-discovery: “Try a thousand studios”, “Find your next favorite workout”. The brand reads as wellness-marketplace energy: variety + quality + the friendliness of a class-pass card you’d actually use. CTAs are pill-radius (full 9999px) — softer than utilitarian rectangular, more confident than fully rounded card.
Key Characteristics:
- Warm off-white canvas
#fffaf6(cream tilt) - ClassPass Coral
#ec5e8a— only chromatic primary - GT America sans for everything
- Class-type accent palette (yoga-purple, pilates-mint, HIIT-orange) for chips only
- Pill-radius CTAs (9999px)
- 16px card radius
- Warm-pink-tinted soft shadows
- Photography of studio interiors, never people-in-pose stock
- Light-only canvas
- Enthusiastic-discovery voice
2. Color Palette & Roles
Primary
- Background (
#fffaf6): warm cream off-white. - Bg Soft (
#fef4eb): deeper cream alternate band. - Bg Warm (
#fdebdb): peach-cream wash for hero. - Text (
#1a1a1a): body. Soft near-black.
Brand — ClassPass Coral
- Brand (
#ec5e8a): primary CTA, brand mark. - Brand Hover (
#d44872), Pressed (#b8385d), Deep (#982a48). - Brand Tint (
#fde0ea): selection wash.
Class-Type Accents (chips only, not UI primary)
- Yoga Purple (
#9b6dd4) - Pilates Mint (
#5dd4b8) - HIIT Orange (
#ff7e3f)
Surface
- Surface (
#ffffff), Surface Soft (#fdf8f2), Surface Cream (#fbf2e7).
Borders
- Border (
#e8d8c8), Border Strong (#c8b6a4), Border Soft (#f0e6d8).
Semantic
- success
#3da568, warning#cc8800, danger#c4313a, info = brand.
3. Typography Rules
Font Family
- Display + Body: GT America. Falls back to Inter → Söhne.
- Mono: system mono only.
Hierarchy
| Role | Font | Size | Weight | LH | Tracking |
|---|---|---|---|---|---|
| display-hero | GT America | 72 | 700 | 1.05 | -0.02em |
| display-lg | GT America | 48 | 700 | 1.15 | -0.012em |
| h1 | GT America | 36 | 700 | 1.2 | -0.008em |
| h2 | GT America | 28 | 700 | 1.25 | -0.005em |
| h3 | GT America | 22 | 700 | 1.3 | 0 |
| eyebrow | GT America | 12 | 700 | 1.2 | 0.14em UPPER |
| body | GT America | 16 | 400 | 1.55 | 0 |
| label | GT America | 13 | 700 | 1.3 | 0.06em |
| button | GT America | 15 | 700 | 1.0 | 0.04em |
Principles
- GT America Bold for display — Linear/Vercel sibling.
- Mixed case display, UPPER eyebrows + buttons.
- Body 16px / 1.55 — standard rhythm.
- 0.04-0.14em tracking on uppercase.
4. Component Stylings
Buttons (3 variants — pill-radius)
Primary — ClassPass Coral:
- bg
#ec5e8a, text white, 15px GT America 700 0.04em UPPER - Padding 14×32, radius 9999 (pill)
- Hover: bg
#d44872, scale 1.02
Secondary — bordered:
- bg cream, text brand, 2px brand border, pill radius
Ghost: bg transparent, text brand, padding 10×20.
Cards
- bg white, 16px radius, padding 24
- Soft warm-pink-tinted shadow
0 2px 12px rgba(236,94,138,0.08) - Hover: shadow
0 8px 24px rgba(236,94,138,0.14)
Class-Card (with class-type accent)
- White surface, 16px radius, full-bleed photo top, 24px Bold class name, class-type chip in respective accent color (yoga purple, pilates mint, HIIT orange)
Pills (class types, time slots)
- bg
brand-tint, textbrand-pressed, pill radius - Class-type pills: respective accent color tint bg + accent color text
Inputs
- bg cream, 1px border, 12px radius
- Focus: border ClassPass Coral
Navigation
- 72px sticky header, cream bg with hairline
- ClassPass wordmark left (coral), top-level nav center, “Sign in” + “Plans” right
5. Layout Principles
- Base 4px, 96-120px between sections
- Page max width 1280px
- Hero: full-bleed studio photo with overlapping headline left
- Class grid: 4-up at desktop, 2-up at tablet, 1-up at mobile
6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| Micro | 4 | tags |
| Standard | 8 | tooltips |
| Comfortable | 12 | inputs |
| Relaxed | 16 | cards |
| Featured | 24 | hero modules |
| Pill | 9999 | buttons + class-type pills |
7. Depth & Elevation
| Level | Treatment |
|---|---|
| 1 | 0 2px 12px rgba(236,94,138,0.08) resting |
| 2 | 0 8px 24px rgba(236,94,138,0.14) hover |
| 3 | 0 12px 32px rgba(236,94,138,0.18) featured |
| 4 | 0 20px 60px rgba(236,94,138,0.20) modal |
8. Interaction & Motion
- Standard ease, emphasized with overshoot for celebrate states
- 150ms hover, 240ms standard, 400ms slow
- Card hover: scale 1.02 + shadow lift
- Studio photos slow Ken Burns 8-10s
9. Accessibility & A11y
- text on bg = 16.0:1 AAA
- on-brand on brand = 4.5:1 AA
- 3px ClassPass Coral focus ring
Class-type chips use aria-label="Yoga class, beginner level" etc. Studio photography decorative aria-hidden.
10. Responsive Behavior
mobile <479: hero 72→44; nav hamburger; 1-up. tablet: 2-up. desktop+: 4-up.
11. Content & Voice
Tone
Enthusiastic-discovery. Friendly, warm, curious, never preachy. Voice is the friend who’s tried every studio in town.
Microcopy patterns
- Primary CTA: “Try ClassPass” / “Book a class” / “Find studios near you”
- Sign-up: “Sign up — first month half off”
- Errors: “That class is full. Here are similar nearby.”
- Loading: “Finding classes…”
- Empty: “No classes match. Try a different time or category.”
CTA verb conventions
- Try / Book / Find / Discover
- Avoid: utilitarian (“Submit”, “Click”)
12. Dark Mode & Theming
Light-only on web. Cream canvas + coral CTA is the brand.
13. Lineage & Influences
ClassPass descends from the 2013-2018 wellness-marketplace category. ClassPass Coral #ec5e8a lands between Glossier-candy-pink and Calm-muted-blue. GT America (Linear/Vercel sibling) anchors typography. Photography of studio interiors drives visual; class-type accents (yoga purple, pilates mint, HIIT orange) chip-only.
Named influences:
- GT America (Grilli Type) — neo-grotesque sans
- Glossier brand language — wellness-adjacent contemporary
- Mindbody / Studios.com — marketplace peers
- Pantone 1925 / coral palette — pink-coral wellness lineage
- Boutique studio photography style — visual lineage
14. Do’s and Don’ts
Do
- Warm cream canvas
#fffaf6— never pure white. - ClassPass Coral
#ec5e8afor primary CTA + brand only. - GT America sans for everything.
- Class-type accents (yoga/pilates/HIIT) for chips only.
- Pill-radius CTAs.
- 16px card radius.
- Warm-pink-tinted shadows.
- Studio-interior photography, never stock people-in-pose.
Don’t
- Don’t substitute coral.
#ec5e8ais the brand. - Don’t use accent colors as primary CTA.
- Don’t all-caps headlines.
- Don’t add gradients on CTA.
- Don’t add dark mode.
- Don’t use pure white canvas.
- Don’t add a friendly mascot.
15. Agent Prompt Guide
Quick Color Reference
- bg (warm cream):
#fffaf6 - text:
#1a1a1a - brand (ClassPass Coral):
#ec5e8a/ hover#d44872 - class-type: yoga
#9b6dd4/ pilates#5dd4b8/ HIIT#ff7e3f - border:
#e8d8c8
Example Component Prompts
Build a ClassPass-style hero: 70vh full-bleed yoga studio photo color-graded warm with pink wash, cream scrim 30% from bottom, 72px GT America Bold heading “Find your next favorite workout” mixed-case
-0.02em. Pill-radius coral#ec5e8a“Try ClassPass” CTA, 15px GT America 700 0.04em UPPER.
Design a class card: white surface, 16px radius, 24px pad, full-bleed studio photo top, soft warm-pink-tinted shadow. 22px GT America h3 “Vinyasa Flow”, yoga-purple chip 13px UPPER 0.06em “YOGA · 60 MIN”, body in 14px gray.
Render a class-type chip: pill radius, accent-color-soft bg, accent-color text 13px GT America 700 0.06em UPPER. Yoga purple, Pilates mint, HIIT orange.
Build a “Book class” CTA: pill radius, ClassPass Coral bg, white 15px GT America 700 0.04em UPPER, padding 14×32. Hover scale 1.02.
Design a search input: cream bg, 1px gray-cream border, 12px radius, padding 12×16, placeholder “studio, class, or area”, focus border coral.
Iteration Guide
- Warm cream + ClassPass Coral + GT America. The trio.
- Pill-radius CTAs, 16px cards.
- Class-type accents (purple/mint/orange) for chips only.
- Warm-pink-tinted shadows.
- Mixed case display, UPPER buttons.
- Studio-interior photography, never stock yoga-poses.
- Enthusiastic-discovery voice.
- Reject pure white, accent-as-primary, all-caps headlines, mascots.
Drop classpass into your project, then ship the actual sections in an afternoon.
1 · install design
npx @webdesignhot/design-md add classpass 2 · ship landing page
npx agentkit init --design classpass