Paper Website vs Amazon
74 token-level differences between these two design systems.
Background
#fbf8f3 → #ffffff Text
#1a1a1a → #0f1111 Brand
#3d6b8a → #ff9900 Border
#e3dcc9 → #d5d9d9 Display font
Tiempos Headline → Amazon Ember Body size
18px → 14px colors 65 changed
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bg #fbf8f3 → #ffffff ~
surface #f3eee2 → #ffffff ~
surface-soft #f8f4ea → #f7f8f8 ~
text #1a1a1a → #0f1111 ~
text-strong #0d0d0d → #0f1111 ~
text-muted #5c574e → #565959 ~
text-soft #8a8478 → #6f7373 ~
brand #3d6b8a → #ff9900 ~
border #e3dcc9 → #d5d9d9 ~
border-soft #ede6d3 → #e7e7e7 ~
border-strong #d4cab2 → #888c8c ~
success #4a7a5c → #007600 ~
warning #a04a35 → #b66719 ~
danger #8a2e2e → #b12704 +
bg-page #eaeded +
surface-strong #f0f2f2 +
surface-yellow #fef8e8 +
masthead #131921 +
masthead-sub #232f3e +
masthead-hover #37475a +
text-link #007185 +
text-link-hover #c45500 +
text-on-dark #ffffff +
text-on-dark-muted #cccccc +
brand-cta-top #ffd814 +
brand-cta-bottom #ffa41c +
brand-cta-border #fcd200 +
brand-cta-hover #f7ca00 +
buy-now #ffa41c +
buy-now-hover #fa8900 +
border-input #a6a6a6 +
prime-blue #00a8e1 +
prime-deep #146eb4 +
rating-orange #ffa41c +
rating-empty #d5d9d9 +
price #0f1111 +
price-deal #cc0c39 +
savings #cc0c39 +
warehouse-deal #007600 +
in-stock #007600 +
shipping-soon #b12704 +
scrim rgba(15,17,17,0.7) +
shadow-card rgba(0,0,0,0.05) +
shadow-elev rgba(0,0,0,0.15) +
warning-soft #fff3e0 +
info #007185 −
bg-alt #ffffff −
bg-cream #faf6ec −
surface-warm #f0e9d8 −
text-faint #aba59a −
brand-hover #2d5570 −
brand-deep #1f3f54 −
brand-soft #dde6ee −
accent #a04a35 −
accent-hover #8a3d2a −
accent-soft #f0e2d8 −
accent-tint #f6ebe2 −
link #3d6b8a −
link-hover #2d5570 −
link-visited #5b4570 −
on-brand #ffffff −
success-bg #e6efe9 −
shadow-paper rgba(60,40,15,0.04) −
shadow-warm rgba(80,55,20,0.06) −
shadow-deep rgba(50,30,10,0.10) typography 5 changed
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display {"family":"Tiempos Headline","size":72} → {"family":"Amazon Ember","size":72} ~
h1 {"family":"Tiempos Headline","size":56} → {"family":"Amazon Ember","size":40} ~
h2 {"family":"Tiempos Headline","size":38} → {"family":"Amazon Ember","size":32} ~
body {"family":"Tiempos Text","size":18} → {"family":"Amazon Ember","size":14} ~
label {"family":"iA Writer Mono","size":12} → {"family":"Monaco","size":11} radius 1 changed
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button 6px → 7px spacing 3 changed
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md 12px → 8px ~
lg 32px → 14px ~
xl 64px → 22px