Amazon vs Paper Website
74 token-level differences between these two design systems.
Background
#ffffff → #fbf8f3 Text
#0f1111 → #1a1a1a Brand
#ff9900 → #3d6b8a Border
#d5d9d9 → #e3dcc9 Display font
Amazon Ember → Tiempos Headline Body size
14px → 18px colors 65 changed
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bg #ffffff → #fbf8f3 ~
surface #ffffff → #f3eee2 ~
surface-soft #f7f8f8 → #f8f4ea ~
text #0f1111 → #1a1a1a ~
text-strong #0f1111 → #0d0d0d ~
text-muted #565959 → #5c574e ~
text-soft #6f7373 → #8a8478 ~
brand #ff9900 → #3d6b8a ~
border #d5d9d9 → #e3dcc9 ~
border-strong #888c8c → #d4cab2 ~
border-soft #e7e7e7 → #ede6d3 ~
success #007600 → #4a7a5c ~
warning #b66719 → #a04a35 ~
danger #b12704 → #8a2e2e +
bg-alt #ffffff +
bg-cream #faf6ec +
surface-warm #f0e9d8 +
text-faint #aba59a +
brand-hover #2d5570 +
brand-deep #1f3f54 +
brand-soft #dde6ee +
accent #a04a35 +
accent-hover #8a3d2a +
accent-soft #f0e2d8 +
accent-tint #f6ebe2 +
link #3d6b8a +
link-hover #2d5570 +
link-visited #5b4570 +
on-brand #ffffff +
success-bg #e6efe9 +
shadow-paper rgba(60,40,15,0.04) +
shadow-warm rgba(80,55,20,0.06) +
shadow-deep rgba(50,30,10,0.10) −
bg-page #eaeded −
surface-strong #f0f2f2 −
surface-yellow #fef8e8 −
masthead #131921 −
masthead-sub #232f3e −
masthead-hover #37475a −
text-link #007185 −
text-link-hover #c45500 −
text-on-dark #ffffff −
text-on-dark-muted #cccccc −
brand-cta-top #ffd814 −
brand-cta-bottom #ffa41c −
brand-cta-border #fcd200 −
brand-cta-hover #f7ca00 −
buy-now #ffa41c −
buy-now-hover #fa8900 −
border-input #a6a6a6 −
prime-blue #00a8e1 −
prime-deep #146eb4 −
rating-orange #ffa41c −
rating-empty #d5d9d9 −
price #0f1111 −
price-deal #cc0c39 −
savings #cc0c39 −
warehouse-deal #007600 −
in-stock #007600 −
shipping-soon #b12704 −
scrim rgba(15,17,17,0.7) −
shadow-card rgba(0,0,0,0.05) −
shadow-elev rgba(0,0,0,0.15) −
warning-soft #fff3e0 −
info #007185 typography 5 changed
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display {"family":"Amazon Ember","size":72} → {"family":"Tiempos Headline","size":72} ~
h1 {"family":"Amazon Ember","size":40} → {"family":"Tiempos Headline","size":56} ~
h2 {"family":"Amazon Ember","size":32} → {"family":"Tiempos Headline","size":38} ~
body {"family":"Amazon Ember","size":14} → {"family":"Tiempos Text","size":18} ~
label {"family":"Monaco","size":11} → {"family":"iA Writer Mono","size":12} radius 1 changed
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button 7px → 6px spacing 3 changed
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md 8px → 12px ~
lg 14px → 32px ~
xl 22px → 64px