Instacart vs Amazon
75 token-level differences between these two design systems.
Background
#ffffff → #ffffff Text
#000000 → #0f1111 Brand
#0aad0a → #ff9900 Border
#e0e0e0 → #d5d9d9 Display font
Instacart Sans → Amazon Ember Body size
16px → 14px colors 63 changed
~
surface #f6f6f6 → #ffffff ~
surface-strong #e4e4e4 → #f0f2f2 ~
text #000000 → #0f1111 ~
text-strong #000000 → #0f1111 ~
text-muted #666666 → #565959 ~
brand #0aad0a → #ff9900 ~
border #e0e0e0 → #d5d9d9 ~
border-soft #ededed → #e7e7e7 ~
border-strong #999999 → #888c8c ~
success #0aad0a → #007600 ~
warning #ff7a00 → #b66719 ~
danger #e6483d → #b12704 ~
info #3b82f6 → #007185 +
bg-page #eaeded +
surface-soft #f7f8f8 +
surface-yellow #fef8e8 +
masthead #131921 +
masthead-sub #232f3e +
masthead-hover #37475a +
text-link #007185 +
text-link-hover #c45500 +
text-soft #6f7373 +
text-on-dark-muted #cccccc +
brand-cta-top #ffd814 +
brand-cta-bottom #ffa41c +
brand-cta-border #fcd200 +
brand-cta-hover #f7ca00 +
buy-now #ffa41c +
buy-now-hover #fa8900 +
border-input #a6a6a6 +
prime-blue #00a8e1 +
prime-deep #146eb4 +
rating-orange #ffa41c +
rating-empty #d5d9d9 +
price #0f1111 +
price-deal #cc0c39 +
savings #cc0c39 +
warehouse-deal #007600 +
in-stock #007600 +
shipping-soon #b12704 +
scrim rgba(15,17,17,0.7) +
shadow-card rgba(0,0,0,0.05) +
shadow-elev rgba(0,0,0,0.15) +
warning-soft #fff3e0 −
bg-elevated #fafafa −
bg-promo #003d2a −
bg-cream #f7f4ee −
surface-hover #ededed −
surface-on-promo #005a3e −
text-body #1a1a1a −
text-faint #999999 −
brand-hover #089408 −
brand-active #067a06 −
brand-soft #e3f5e3 −
brand-deep #003d2a −
on-brand #ffffff −
accent-orange #ff7a00 −
accent-yellow #ffce5e −
accent-red #e6483d −
link #0aad0a −
link-hover #067a06 −
ring #0aad0a −
rating-gold #fcb53b typography 5 changed
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display {"family":"Instacart Sans","size":72} → {"family":"Amazon Ember","size":72} ~
h1 {"family":"Instacart Sans","size":40} → {"family":"Amazon Ember","size":40} ~
h2 {"family":"Instacart Sans","size":32} → {"family":"Amazon Ember","size":32} ~
body {"family":"Instacart Sans","size":16} → {"family":"Amazon Ember","size":14} ~
label {"family":"JetBrains Mono","size":11} → {"family":"Monaco","size":11} radius 2 changed
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button 12px → 7px ~
card 16px → 8px spacing 5 changed
~
xs 4px → 2px ~
sm 8px → 4px ~
md 16px → 8px ~
lg 32px → 14px ~
xl 48px → 22px