Amazon vs Instacart
75 token-level differences between these two design systems.
Background
#ffffff → #ffffff Text
#0f1111 → #000000 Brand
#ff9900 → #0aad0a Border
#d5d9d9 → #e0e0e0 Display font
Amazon Ember → Instacart Sans Body size
14px → 16px colors 63 changed
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surface #ffffff → #f6f6f6 ~
surface-strong #f0f2f2 → #e4e4e4 ~
text #0f1111 → #000000 ~
text-strong #0f1111 → #000000 ~
text-muted #565959 → #666666 ~
brand #ff9900 → #0aad0a ~
border #d5d9d9 → #e0e0e0 ~
border-strong #888c8c → #999999 ~
border-soft #e7e7e7 → #ededed ~
success #007600 → #0aad0a ~
warning #b66719 → #ff7a00 ~
danger #b12704 → #e6483d ~
info #007185 → #3b82f6 +
bg-elevated #fafafa +
bg-promo #003d2a +
bg-cream #f7f4ee +
surface-hover #ededed +
surface-on-promo #005a3e +
text-body #1a1a1a +
text-faint #999999 +
brand-hover #089408 +
brand-active #067a06 +
brand-soft #e3f5e3 +
brand-deep #003d2a +
on-brand #ffffff +
accent-orange #ff7a00 +
accent-yellow #ffce5e +
accent-red #e6483d +
link #0aad0a +
link-hover #067a06 +
ring #0aad0a +
rating-gold #fcb53b −
bg-page #eaeded −
surface-soft #f7f8f8 −
surface-yellow #fef8e8 −
masthead #131921 −
masthead-sub #232f3e −
masthead-hover #37475a −
text-link #007185 −
text-link-hover #c45500 −
text-soft #6f7373 −
text-on-dark-muted #cccccc −
brand-cta-top #ffd814 −
brand-cta-bottom #ffa41c −
brand-cta-border #fcd200 −
brand-cta-hover #f7ca00 −
buy-now #ffa41c −
buy-now-hover #fa8900 −
border-input #a6a6a6 −
prime-blue #00a8e1 −
prime-deep #146eb4 −
rating-orange #ffa41c −
rating-empty #d5d9d9 −
price #0f1111 −
price-deal #cc0c39 −
savings #cc0c39 −
warehouse-deal #007600 −
in-stock #007600 −
shipping-soon #b12704 −
scrim rgba(15,17,17,0.7) −
shadow-card rgba(0,0,0,0.05) −
shadow-elev rgba(0,0,0,0.15) −
warning-soft #fff3e0 typography 5 changed
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display {"family":"Amazon Ember","size":72} → {"family":"Instacart Sans","size":72} ~
h1 {"family":"Amazon Ember","size":40} → {"family":"Instacart Sans","size":40} ~
h2 {"family":"Amazon Ember","size":32} → {"family":"Instacart Sans","size":32} ~
body {"family":"Amazon Ember","size":14} → {"family":"Instacart Sans","size":16} ~
label {"family":"Monaco","size":11} → {"family":"JetBrains Mono","size":11} radius 2 changed
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button 7px → 12px ~
card 8px → 16px spacing 5 changed
~
xs 2px → 4px ~
sm 4px → 8px ~
md 8px → 16px ~
lg 14px → 32px ~
xl 22px → 48px