Ideogram vs Amazon
80 token-level differences between these two design systems.
Background
#ffffff → #ffffff Text
#0e0e10 → #0f1111 Brand
#8864e4 → #ff9900 Border
rgba(15, 15, 15, 0.05) → #d5d9d9 Display font
Inter → Amazon Ember Body size
16px → 14px colors 68 changed
~
surface #f7f7f8 → #ffffff ~
surface-soft #ececee → #f7f8f8 ~
text #0e0e10 → #0f1111 ~
text-strong #000000 → #0f1111 ~
text-soft #585964 → #6f7373 ~
text-muted #606066 → #565959 ~
brand #8864e4 → #ff9900 ~
border rgba(15, 15, 15, 0.05) → #d5d9d9 ~
border-strong rgba(15, 15, 15, 0.12) → #888c8c +
bg-page #eaeded +
surface-strong #f0f2f2 +
surface-yellow #fef8e8 +
masthead #131921 +
masthead-sub #232f3e +
masthead-hover #37475a +
text-link #007185 +
text-link-hover #c45500 +
text-on-dark #ffffff +
text-on-dark-muted #cccccc +
brand-cta-top #ffd814 +
brand-cta-bottom #ffa41c +
brand-cta-border #fcd200 +
brand-cta-hover #f7ca00 +
buy-now #ffa41c +
buy-now-hover #fa8900 +
border-soft #e7e7e7 +
border-input #a6a6a6 +
prime-blue #00a8e1 +
prime-deep #146eb4 +
rating-orange #ffa41c +
rating-empty #d5d9d9 +
price #0f1111 +
price-deal #cc0c39 +
savings #cc0c39 +
warehouse-deal #007600 +
in-stock #007600 +
shipping-soon #b12704 +
scrim rgba(15,17,17,0.7) +
shadow-card rgba(0,0,0,0.05) +
shadow-elev rgba(0,0,0,0.15) +
success #007600 +
warning #b66719 +
warning-soft #fff3e0 +
danger #b12704 +
info #007185 −
bg-alt #fafafc −
surface-violet #f6f4fe −
surface-violet-deep #ede7fc −
text-medium #2b2b2f −
text-faint #9b9ba0 −
brand-deep #7e4dda −
brand-tint #f6f4fe −
brand-tint-strong #ede7fc −
on-brand #ffffff −
link #7e4dda −
link-hover #8864e4 −
selected-bg #f6f4fe −
disabled #cfcfd4 −
border-subtle rgba(15, 15, 15, 0.03) −
border-violet rgba(136, 100, 228, 0.30) −
success-bg #e7f5ec −
success-text #1f6b3e −
warning-bg #fef6e4 −
warning-text #7a5a14 −
danger-bg #fbebec −
danger-text #9a2c34 −
info-bg #f6f4fe −
info-text #5b3eb8 typography 5 changed
~
display {"family":"Inter","size":72} → {"family":"Amazon Ember","size":72} ~
h1 {"family":"Inter","size":48} → {"family":"Amazon Ember","size":40} ~
h2 {"family":"Inter","size":36} → {"family":"Amazon Ember","size":32} ~
body {"family":"Inter","size":16} → {"family":"Amazon Ember","size":14} ~
label {"family":"SFMono-Regular","size":12} → {"family":"Monaco","size":11} radius 2 changed
~
button 6px → 7px ~
card 12px → 8px spacing 5 changed
~
xs 1px → 2px ~
sm 2px → 4px ~
md 6px → 8px ~
lg 12px → 14px ~
xl 20px → 22px