Amazon vs Ideogram
80 token-level differences between these two design systems.
Background
#ffffff → #ffffff Text
#0f1111 → #0e0e10 Brand
#ff9900 → #8864e4 Border
#d5d9d9 → rgba(15, 15, 15, 0.05) Display font
Amazon Ember → Inter Body size
14px → 16px colors 68 changed
~
surface #ffffff → #f7f7f8 ~
surface-soft #f7f8f8 → #ececee ~
text #0f1111 → #0e0e10 ~
text-strong #0f1111 → #000000 ~
text-muted #565959 → #606066 ~
text-soft #6f7373 → #585964 ~
brand #ff9900 → #8864e4 ~
border #d5d9d9 → rgba(15, 15, 15, 0.05) ~
border-strong #888c8c → rgba(15, 15, 15, 0.12) +
bg-alt #fafafc +
surface-violet #f6f4fe +
surface-violet-deep #ede7fc +
text-medium #2b2b2f +
text-faint #9b9ba0 +
brand-deep #7e4dda +
brand-tint #f6f4fe +
brand-tint-strong #ede7fc +
on-brand #ffffff +
link #7e4dda +
link-hover #8864e4 +
selected-bg #f6f4fe +
disabled #cfcfd4 +
border-subtle rgba(15, 15, 15, 0.03) +
border-violet rgba(136, 100, 228, 0.30) +
success-bg #e7f5ec +
success-text #1f6b3e +
warning-bg #fef6e4 +
warning-text #7a5a14 +
danger-bg #fbebec +
danger-text #9a2c34 +
info-bg #f6f4fe +
info-text #5b3eb8 −
bg-page #eaeded −
surface-strong #f0f2f2 −
surface-yellow #fef8e8 −
masthead #131921 −
masthead-sub #232f3e −
masthead-hover #37475a −
text-link #007185 −
text-link-hover #c45500 −
text-on-dark #ffffff −
text-on-dark-muted #cccccc −
brand-cta-top #ffd814 −
brand-cta-bottom #ffa41c −
brand-cta-border #fcd200 −
brand-cta-hover #f7ca00 −
buy-now #ffa41c −
buy-now-hover #fa8900 −
border-soft #e7e7e7 −
border-input #a6a6a6 −
prime-blue #00a8e1 −
prime-deep #146eb4 −
rating-orange #ffa41c −
rating-empty #d5d9d9 −
price #0f1111 −
price-deal #cc0c39 −
savings #cc0c39 −
warehouse-deal #007600 −
in-stock #007600 −
shipping-soon #b12704 −
scrim rgba(15,17,17,0.7) −
shadow-card rgba(0,0,0,0.05) −
shadow-elev rgba(0,0,0,0.15) −
success #007600 −
warning #b66719 −
warning-soft #fff3e0 −
danger #b12704 −
info #007185 typography 5 changed
~
display {"family":"Amazon Ember","size":72} → {"family":"Inter","size":72} ~
h1 {"family":"Amazon Ember","size":40} → {"family":"Inter","size":48} ~
h2 {"family":"Amazon Ember","size":32} → {"family":"Inter","size":36} ~
body {"family":"Amazon Ember","size":14} → {"family":"Inter","size":16} ~
label {"family":"Monaco","size":11} → {"family":"SFMono-Regular","size":12} radius 2 changed
~
button 7px → 6px ~
card 8px → 12px spacing 5 changed
~
xs 2px → 1px ~
sm 4px → 2px ~
md 8px → 6px ~
lg 14px → 12px ~
xl 22px → 20px