light · bold · playful · food · commerce
DESIGN.md inspired by Graza
Squeeze-bottle olive-oil DTC — quirky GT Alpina Typewriter on peachy-cream, olive type, chartreuse-lime CTAs at 32px.
By webdesignhot · www.graza.co ↗
$ npx @webdesignhot/design-md add graza
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Aave Ghost-soft DeFi — lavender #978fff on white, custom Aave Repro sans, pastel gradients in a usually-brutalist lending space. Accenture Dark hero, white Graphik, and one electric purple — the `>` greater-than mark made into a whole consulting brand. '#a600ff' is always moving forward. Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. Aesop Monochrome-warm apothecary — ivory canvas, charcoal type, Suisse Int'l set small, 0px corners. Affirm Honest-money fintech in the dark — indigo #4a4af4 CTAs at near-pill 96px radius, light-weight white headlines, no fine print. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Allbirds Oatmeal-canvas eco-minimalism — Geograph sans on warm Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. American Express White-canvas premium-restraint membership UI — signature Amex Blue accent, near-black editorial type, concierge-tier hierarchy. Amplitude Light-canvas digital-analytics surface — IBM Plex Sans, grey #565656 body, black full-pill CTAs and a signature #1e61f0 blue. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Anytype Pure-black canvas, white ink, and a multi-color 'any' palette — a local-first, encrypted knowledge base that turns privacy into a colorful object. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arbitrum Arbitrum Blue on white — Layer 2 chain marketing with Inter sans, structured grids, sophisticated-restraint contrasted with Solana's cinematic. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Atlassian Enterprise-blue corporate canvas — signature Atlassian Blue, Charlie display type, four-product mark. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Away Editorial travel-luggage DTC — Graphik on white, photography-led, sharp 0px white CTAs over dark hero imagery. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Bandcamp Bandcamp Cyan + Helvetica — indie-music marketplace honesty, no streaming-platform polish, no algorithmic carousels. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Best Buy Yellow price-tag mark, electric blue trust, bold sans — big-box electronics design with Geek-Squad confidence. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Biome A white-canvas Rust toolchain page where one deep azure blue does all the work. Black Forest Labs Frontier-lab monochrome — stark white canvas, dark hero, near-black green-tint type, Instrument Sans at 500 throughout. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Bolt An electric-blue command line for the web — StackBlitz's AI builder on a near-black #1e1e21 canvas, Inter Display, builder's register. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Booking.com Booking Blue + signal yellow — the deal-finder design language at maximum density, optimized for conversion not contemplation. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Brilliant STEM education with playful diagram-energy — warm coral CTA on near-black, custom Brilliant Sans, illustrated geometry as hero. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Buttondown Indie newsletter software in heavy 900-weight Auto Pro — electric `#0069ff` pill CTAs and soft-yellow highlights on a pure-white canvas. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Calm Mindfulness in a serif — Calm Cream canvas, soft moonlit blue and forest green, Visby Round display, breathing-pace motion. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Capital One Confident-accessible banking — navy authority, one red swoosh, 2px-sharp blue. Captions Near-white studio canvas, an Exposure display, and a violet brand keyed off a full crayon-box of CSS color vars. Caraway Wholesome non-toxic-cookware DTC — Suisse Works serif on warm off-white, deep teal-green pill CTAs, pastel colorway palette. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Casper Cozy DTC sleep brand — Casper navy/indigo ink (`#1e306e`) on a pure-white canvas, deep-navy `#012169` pill CTAs at 32px radius, Calibre body under New Kansas friendly-serif display. Premium that tucks you in. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chase Trust-institutional banking UI — white canvas, near-black ink, bright-blue primary + green secondary CTAs in Open Sans. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. CircleCI Light-content CI/CD platform — near-black hero, Inter sans, navy chrome with a restrained CircleCI-green accent. ClassPass Wellness-marketplace energy — coral-pink CTA on warm white, GT America sans, photographed-class-as-hero pattern. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudflare Infrastructure-grade calm — white canvas, dark hero band, FT Kunst Grotesk, signature Cloudflare orange, full-pill CTAs. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Coda White-canvas productivity surface — Calibre display over Inter body, near-black UI with a single confident #0066ff blue and warm-cream callouts. CodeRabbit Near-black AI-review canvas — warm CodeRabbit orange accent, Plus Jakarta Sans, sharp 4px white CTAs. CodeSandbox Pale-lime electricity on a Cognition Research-lab monochrome — warm off-white, grotesk display, serif body, sharp 0px black. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Convex Warm cream canvas, near-black ink, GT America — a reactive backend that dresses like a broadsheet. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Craft Warm-white canvas, an Untitled Serif display over Untitled Sans body, near-black ink, and full-pill CTAs — a notes app dressed as a fine-press editorial. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. CVS Health CVS-red heart on a clean white canvas — custom CVS Sans, near-black ink, trustworthy healthcare clarity. Databricks Signature Databricks Red Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. dbt Labs dbt orange Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Deliveroo Deliveroo Teal on white — food-delivery design at maximum saturation, custom Roo Sans, kangaroo-mark mascot energy. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deloitte Big-4 gravitas — pure-white canvas, true-black ink, Open Sans at light 300, and the signature green dot. Delta Air Lines Whitney sans on near-white, Delta navy + signal red — the Hartsfield-Jackson aircraft livery translated to web typography. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. Drizzle ORM Near-monochrome white canvas, dark #282b3b controls, and one signature lime-green serpent (#c5f74f) — a no-magic TypeScript ORM. Duolingo Owl-green confidence and DIN-Round buttons that lift like candy — the gamified language app distilled to four colors and one mascot. dYdX Pure-black canvas, Satoshi-compressed display, and one signature indigo-purple #7774ff CTA — a pro-trader perps terminal as a brand. Dyson Engineering-greyscale on white — Dyson Futura Light at 44px (weight `300`, never bold), body ink `#333` not pure black, zero-radius CTAs with a fluid-dynamics ripple hover, and a single magenta accent reserved for haircare. The web brand of an engineering company that refuses to look like a marketing site. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Emirates Custom-serif luxury — Emirates red on light grey, gold accents, Fly Better editorial calm. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Everlane Pure white canvas, Maison Neue Book, near-black ink — radical-transparency DTC minimalism. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. fal Pure white canvas, focal display at 120px, and near-black #252527 CTAs — generative-AI inference at editorial scale. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Fortnite Battle-royale design at maximum saturation — neon yellow + electric blue on near-black, Burbank Big condensed display, season-driven brand kaleidoscope. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. GitLab Light DevOps-platform marketing — GitLab Sans, near-black ink, oversized 96px headlines, tanuki-orange accent. Gitpod Editorial dev-tool calm — light canvas, near-black navy text, ABC Diatype sans + Martina Plantijn serif, 8px radius. Glean White enterprise canvas, near-black indigo headlines, and one electric Glif Near-black Manrope on near-white, anchored by one confident green CTA — a playful creative-agent canvas. Glossier Post-pink austerity — white canvas, single-family Apercu, 0px radius rectangles. The brand that invented millennial-pink chrome in 2014 has retired pink to a footer wash and a single badge color. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Graphite Near-black developer canvas — Matter type, near-white ink, one clean blue, 8px CTAs. Groq Warm off-white canvas, light-weight Space Grotesk, and a single hot `#f43e01` orange — speed-obsessed AI inference. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. Gumroad Hot pink `#ff90e8` on cream, ABC Favorit at 96px, hard black borders and offset shadows — neo-brutalist creator commerce. Gymshark Pure white canvas, black ink, Montserrat bold display over Roboto body — every CTA a fully-rounded 56px pill. Harvey Counsel-grade dark — warm near-black canvas, custom serif display, ivory CTA, sharp 4px monochrome. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. HEY Warm-white canvas, deep purple-ink, and a crayon-box of saturated pastels — opinionated email dressed as a friendly poster. HeyGen Clean white canvas, ABC Solar Display headlines, and an electric-cyan #00c3ff CTA with black text — consumer-AI video, friendly and bright. Hilton Hilton Blue on white — confident-contemporary hospitality with Söhne-adjacent sans, blue-on-white photography-led layouts. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. HubSpot Warm coral-orange (#FF7A59) on a near-white canvas, a humanist sans set generous and round, and a brand voice that turned inbound marketing into a methodology. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. Hume AI Warm cream canvas, custom Fellix type, and near-black pill CTAs — voice-AI research presented with humanist calm rather than tech coldness. Hyperliquid Near-black IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. IKEA Yellow `#ffdb00` on blue `#0058a3`, Noto IKEA sans, Swedish-democratic-design retail at planetary scale. Inngest Durable workflows on a near-black canvas — Whyte display, muted gold CTAs, sharp 0px edges. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Intercom Cream canvas, near-black Saans display, and electric-cobalt JetBlue JetBlue Blue on white — friendly aviation with a custom rounded sans, Mint cabin orange accent, lower-case microcopy. Jupiter Jupiter lime on near-black — Solana DeFi aggregator with Inter, a cat-in-space mascot, and playful pill-CTA energy. Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Klarna Klarna PINK `#ffa8cd` on white, near-black navy `#0b051d` ink, Klarna Title at billboard scale. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lambda Near-black Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Ledger White canvas, Inter at rest, and one unmistakable Ledger Orange on full-pill CTAs — security made calm. Lego Lego Yellow + Red on white — primary-color toy theatre, custom Lego Sans, brick-as-hero photography. Lemon Squeezy A dark hero with white Circular display, signature lemon-yellow Leonardo.Ai A pure-black cinematic canvas where ufficioDisplay headlines and white full-pill CTAs frame generative imagery — a film studio's title card, Canva-owned. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. Liquid Death Black canvas, condensed all-caps Acumin Pro, stark black-and-white — heavy-metal brutalism for canned water. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Loom White canvas, Charlie Display sans, and a confident Atlassian blue pill — async video that feels like a calm, friendly workspace. LottieFiles White-canvas animation studio — DM Sans display at 96px, Inter body, near-black text, one signature teal #019d91. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Lowe's Signature navy blue on white canvas — residential-DIY warmth rendered as big-box retail. lululemon Quiet-luxury athleisure — Saans variable on bone-off-white, off-black ink (`#140f0f`, not pure black), pill CTAs on square product cards, mixed-case sentence-cased headlines tracked −4px. The athletic brand that murmurs. Luma AI A cinematic black screening room that opens into a white studio — Graphik set tight, every CTA a full white pill. Magic Frontier-research minimalism — white canvas, Aeonik display, Suisse Intl body, near-black ink, one radix-blue accent. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Marriott Luxury-hospitality restraint — Caudex serif for editorial moments, off-white canvas, gold-bronze CTA, photographed-resort hero. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mejuri Monochrome luxury — white canvas, near-black ink, Syndicat Grotesk small caps and a Simon Mono accent. The jewelry photography does all the color work. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. MetaMask Foxy Orange on white — Ethereum wallet design with custom MM Sans, 8-bit fox mascot, friendly-utility voice. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Monzo Hot Coral `#ff4f40` on bright white, MonzoSans humanist geometry, and a transparent challenger-bank warmth. Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. MyFitnessPal Fitness-tracking utility — MFP Blue on white, Inter sans, dense calorie-and-macro grids, conversion-first navigation. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Netlify White canvas, dark hero, Figtree-heavy 800 display — electric-teal pill CTAs, indigo links. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Nintendo Joyful red on paper-white — Nintendo's site is the toy-aisle of the web, illustration-rich and refusal-of-darkness intentional. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nubank Roxo #8d0de3 as the whole brand — white nuSansDisplay on dark purple, 999px pill CTAs, anti-bank warmth. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Obsidian Near-black canvas, near-white text, a single electric-purple CTA and a crystal mark — a local-first knowledge base that looks like the editor it ships. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. On Swiss-engineered monochrome — true-black ink on white, custom On sans, bold 700 heads and 40px full-pill CTAs. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Our Place Warm-heritage cookware DTC — Cheltenham serif at light 300 on a cream canvas, terracotta SHOP NOW CTAs, Plaid body. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paddle Merchant-of-record calm — condensed serif headlines on a near-black canvas with warm cream and sand CTAs. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. Patagonia Outdoor-cooperative editorial — Futura sans on cream, ranger-station palette, photography-led story-first marketing. Patreon Patreon Coral on white — creator-economy patronage with Söhne sans, photographer-led marketing, mid-2024 brand refresh language. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Penpot Open-source design-and-code platform — dark hero, Work Sans display, mint-green action surface on a white canvas. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Phantom Phantom Purple on near-black — crypto wallet design that respects the user's intelligence with editorial restraint. Picoko Warm-white canvas, weight-900 Outfit, and one blazing pink — product photography reimagined in seconds. Pika A cream-canvas AI video studio in custom Telka type, with peach and black pill CTAs. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Pinterest Masonry feed as product, restrained chrome around it — white canvas, near-black text, Pinterest red reserved for action. Pitch Enormous Mark Pro headlines on a black hero, then a clean white workspace — violet Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. PlayStation Sony's Cinema-Black canvas with PS Blue and a custom SST sans — gaming-as-cinema, premium hardware in editorial restraint. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. Prisma White-paper canvas, navy ink, a single confident teal — the type-safe data layer dressed as documentation. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Quizlet Study-buddy design — Quizlet purple-blue on white, custom Hurmes Geometric, flashcard-as-hero pattern. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Rainbow White canvas, SF Pro Rounded Black at 96px, and a pink-orange-blue-purple rainbow — the friendliest Ethereum wallet onchain. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Rare Beauty Soft lavender on cream — Selena Gomez's beauty brand with mental-health-aware editorial restraint and serif-led product cards. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Recraft A jet-black studio where ABC Gravity Condensed slams the headline at weight 900 and a single electric-lime CTA does all the shouting. Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Relume Monochrome editorial — warm off-white, near-black, and oversized regular-weight display for an AI website builder. Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Revolut Dark Aeonik Pro hero, white Inter content, near-black `#191c1f` ink, fully-pill CTAs and gradient-accented fintech sleekness. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Ritual Visible-supply-chain wellness — white lab canvas, Ritual Navy #142b6f everywhere, CircularXX, 25px rounded CTAs, warm yellow as the one accent. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Robinhood Chartreuse `#CCFF00` lime on a black `#000` canvas, Martina Plantijn serif headlines paired with Capsule Sans Text — financial-editorial register, not tech-app sans. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Scale AI White canvas, Aeonik at a colossal 116px, black 8px CTAs, and a signature deep-to-light purple gradient (#5933b2 → Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Shortwave A dark AI-email canvas with Poppins display weight and one electric blue — Inbox rebuilt by the people who built it. Sierra Calm enterprise-AI — light canvas, deep-green hero, GT America, full-pill CTAs. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. SKIMS Nude-neutral minimal luxury — cream canvas, dark photographic hero, warm near-black #2d2a26, sharp 0px. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. Snowflake Deeper cyan Solana Solana Gradient + Diatype on near-black — Layer 1 chain marketing as cinematic experiment, magenta-purple-cyan brand prism. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. Sourcegraph Near-black code-intelligence canvas — PolySans display, coral-red accent, big quiet headlines. Southwest Airlines Heart-warm low-cost airline — Southwest Sans on light grey, yellow CTA voltage with navy ink, sharp 2px corners. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spline Pure-black 3D-design canvas with electric-blue CTAs and a playful multi-color accent set — the browser becomes the viewport. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Stability AI A near-black studio floor where Archivo headlines run light and a single lavender pill carries the only colour. StackBlitz Electric blue `#1574ef` on a graphite `#1c1f25` canvas — the in-browser IDE that built Bolt. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Storybook Open-source frontend workshop — white canvas, Nunito Sans, dark hero band, and the signature coral-pink brand mark. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Synthesia A white enterprise canvas where Basier Square headlines run near-black navy and a single indigo-blue pill carries every action. T-Mobile T-Mobile magenta (#E20074) dominates a near-white canvas — Un-carrier loudness in TeleNeo display weight. Tailscale Warm-light approachable-technical — off-white canvas, near-black Inter, brick-red accent. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Temporal Near-black engineering canvas, Aeonik at hairline-light 300, signature indigo CTA — durable-execution gravity for distributed-systems people. Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The Home Depot Signature orange on white, Helvetica bold — hardware-aisle signage as a web storefront. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. Tinybird Near-black developer canvas lit by one bright mint-green — managed ClickHouse with sharp, zero-radius CTAs. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Todoist Warm-white canvas, Graphik sans, signature Todoist-red CTA — a task manager that feels calm, friendly, and quietly productive. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Trigger.dev Background jobs in the dark — Satoshi on near-black, one electric lime for action. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Udio A pitch-black stage with near-white Innovator display type and a single magenta-pink spotlight — a recording console reimagined as a creative canvas. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. Uniswap Uniswap Pink on white — DEX design with Basel sans, unicorn-mark whimsy, and rounded-card softness in a usually-brutalist DeFi space. Upstash Serverless data, daylight calm — a pale-grey canvas, deep green-black type, and one electric Upstash green. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Valorant Tactical-shooter design language — Tungsten condensed all-caps, signal-red CTAs, and an off-white text the brand calls "ECE8E1". Vapi Near-black developer canvas lit by a signature lime and a playful multi-color set — Avantt display at 80px over Season Sans body, cream text, r12 CTAs. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Visa Bright-blue + golden-yellow payment-rail confidence — saturated `#1434CB` primary, ceremonial `#FCC015` yellow on hero pill CTAs, pill geometry throughout, custom visa-font-latin in light/regular weights. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Vuori Coastal-California performance calm — Aktiv Grotesk on pure white, warm near-black `#333333` ink, restrained small type (28px h1), photography-led, sharp 0px corners. Premium-athletic that never raises its voice. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warby Parker Friendly-premium DTC eyewear — white canvas, bright blue + deep navy, fully pill CTAs. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Wayfair Near-white canvas, ink-black type, photographic product cards — editorial-light home retail at marketplace scale. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. Wikipedia System-default information design — Linux Libertine serif headings, Vector skin, deliberate non-branding for the encyclopedia of record. Windsurf Cream `#f6eede` canvas, dark heroes, Tomato Grotesk at light 300, sharp `#34e8bb` mint DOWNLOAD. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Wispr Flow Pale lemon-cream paper, EB Garamond at 120px, and a lavender download pill — voice dictation that dresses like a literary journal. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. xAI White canvas, Universal Sans, a stark near-black pill, and warm-grey terminal panels — frontier minimalism. Xbox Xbox Green on near-black, Microsoft's Segoe UI Display dialed to gamer-coded confidence — bold, energetic, Game Pass-first. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zed Warm paper-light canvas, IBM Plex Serif headlines at light weight, one electric-blue download button — a code editor's site that reads like a typesetter's page. Zoom Zoom Blue `#0B5CFF` on white — geometric sans wordmark, Workplace-era AI Companion friendly-corporate register. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
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theme
mobile · 390 × 844
Tokens webdesignhot/0.1
- bg
#f6e6d9 - bg-soft
#fff4ec - bg-deeper
#e8d6c8 - surface
#fff4ec - surface-soft
#f6e6d9 - brand — · 1.2
#d1e030 - brand-ink
#3c422e - on-brand
#3c422e - accent-mint
#9eef80 - accent-yellow
#fbd535 - accent-stroke
#9fcd7a - cta-bg
#d1e030 - cta-text
#3c422e - cta-cart-bg
#fff4ec - cta-cart-text
#3c422e - text AAA · 8.6
#3c422e - text-muted
#6b6f5d - text-faint — · 2.3
#9a9b8a - link
#3c422e - link-hover
#d1e030 - border AAA · 8.6
#3c422e - border-soft
#9fcd7a - border-faint
#e8d6c8 - success
#5a8a3c - warning
#fbd535 - danger
#b3472d - info
#3c422e
Ship faster than ever.
display-hero "GT Alpina Typewriter" 80px w600 -0.02em
Ship faster than ever.
display-lg "GT Alpina Typewriter" 56px w600 -0.015em
Ship faster than ever.
h1 "GT Alpina Typewriter" 40px w600 -0.01em
Built for teams that ship.
h2 "GT Alpina Typewriter" 32px w500 0
A complete kit
h3 "GT Alpina Typewriter" 24px w500 0
The quick brown fox jumps over the lazy dog.
h4 Apercu 20px w500 0
The quick brown fox jumps over the lazy dog.
body-lg "GT Alpina Typewriter" 18px w400 0
The quick brown fox jumps over the lazy dog.
body "GT Alpina Typewriter" 16px w400 0
The quick brown fox jumps over the lazy dog.
button "GT Alpina Typewriter" 15px w500 0.01em
The quick brown fox jumps over the lazy dog.
body-sm "GT Alpina Typewriter" 14px w400 0
OUR DESIGN SYSTEM
label Apercu 13px w500 0.02em
The quick brown fox jumps over the lazy dog.
eyebrow Apercu 12px w500 0.14em
OUR DESIGN SYSTEM
caption Apercu 12px w400 0.02em
- step-0 0px
- step-1 4px
- step-2 8px
- step-3 12px
- step-4 16px
- step-5 24px
- step-6 32px
- step-7 48px
- step-8 64px
- step-9 96px
- step-10 128px
- micro
4px - sm
8px - md
12px - lg
20px - xl
32px - pill
9999px
Text link →
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A complete kit — everything your product needs.
Hero, pricing, FAQ, dashboard, docs — every layout your product needs.
New
Stable
v1.0
Design roles 8/8 mapped · webdesignhot/0.1
Maps the 8 canonical role names to this entry's actual tokens. Use these to plug the design into role-aware tools — shadcn/ui themes, role-aware Tailwind plugins, atelier-lint — without hard-coding token names.
- background → bg
- foreground → text
- primary → brand
- primary-foreground → on-brand
- accent → accent-mint
- muted → text-muted
- border → border
- ring → brand
Graza launched in 2022 as a DTC olive-oil brand built on one tactile idea — a squeeze bottle of fresh, high-quality oil you keep on the counter — and its website translates that idea directly into chrome. The palette is the bottle: a peachy-cream `#f6e6d9` canvas (the label), olive-green `#3c422e` ink (the type and brand mark), and a signature chartreuse-lime `#d1e030` — the exact squeeze-bottle green — driving every CTA. The typographic move that defines the brand is GT Alpina Typewriter (Grilli Type): a quirky, slightly clattery serif with typewriter rhythm that makes the whole site feel handmade, warm, and a little irreverent, set against a clean Apercu sans that carries the structural/secondary copy. Buttons are generously rounded at `32px` — nearly pill — with olive text on lime and a matching olive border, a high-energy foodie register that rejects the white-and-Helvetica minimalism most premium-food brands default to. Graza sits with the new wave of loud, characterful CPG-DTC brands — Liquid Death, Magic Spoon, Olipop, Omsom — that win by being warm, opinionated, and instantly recognizable rather than tastefully neutral. The lineage is modern-pantry maximalism crossed with editorial discipline: color and a single weird typeface do the work, and the chrome is unapologetically playful.
- quirky typewriter-serif display + body family carrying the brand voice
- loud, irreverent CPG-DTC branding that wins on personality over neutral minimalism
- playful, color-saturated food-DTC chrome with rounded, candy-like CTAs
- warm retro-pantry palette and characterful soda-brand identity
- bold, saturated pantry-brand color and confident food-DTC voice
- maximalist food-and-flavor branding with quirky display type
Export
4 formats · paste-ready
Tailwind
theme.extend block for tailwind.config.js
CSS variables
:root { --bg, --text, --brand, … } you can paste anywhere
DTCG JSON
W3C Design Tokens Community Group format
Figma Variables
Importable into Figma → Variables → Import
---
name: Graza
tagline: Squeeze-bottle olive-oil DTC — quirky GT Alpina Typewriter on peachy-cream, olive type, chartreuse-lime CTAs at 32px.
updated_at: 2026-05-29T21:45:33.013Z
published_at: 2026-05-29T21:45:33.013Z
author: webdesignhot
source_url: https://www.graza.co
spec: webdesignhot/0.1
quality: curated
featured: false
categories: [retail]
tags: [light, bold, playful, food, commerce]
preview_swatch: ['#f6e6d9', '#d1e030', '#3c422e']
related: []
description: 'Graza''s storefront is the squeeze-bottle olive-oil brand rendered as a website: a warm peachy-cream `#f6e6d9` canvas, olive-green `#3c422e` text, and a signature chartreuse-lime `#d1e030` — the exact green of the squeeze bottle — driving every CTA. The whole thing is set in **GT Alpina Typewriter**, a quirky, slightly clattery serif that gives the brand its handmade, modern-pantry voice; a clean Apercu sans handles secondary structural copy. Buttons are generously rounded at `32px` (nearly pill) and carry olive text on lime, bordered in the same olive — a high-energy, foodie, anti-corporate register. Color does the talking: peachy-cream ground, olive ink, and pops of lime, mint-accent `#9eef80`, and marigold `#fbd535` that read like a stocked Mediterranean pantry. Where most DTC food brands play it safe with white-and-sans minimalism, Graza is loud, warm, and tactile — the digital equivalent of a kitchen-counter bottle you actually want to squeeze. The result is playful and confident: editorial enough to feel premium, kitschy-typewriter enough to feel like a friend who really cares about good oil.'
# Canonical 8-role aliases (bg / text / brand / border / accent / muted / surface / danger).
# Maps role names to this entry's actual token names so role-aware
# downstream tools resolve `theme.background` → entry's `bg`, etc.
aliases:
background: bg
foreground: text
primary: brand
primary-foreground: on-brand
accent: accent-mint
muted: text-muted
border: border
ring: brand
colors:
# Page grounds
bg: '#f6e6d9' # peachy-cream canvas — the dominant warm surface (--color-background, live-probed)
bg-soft: '#fff4ec' # lighter cream highlight panel / CTA chrome (--color-highlight)
bg-deeper: '#e8d6c8' # deeper peach shading for nested modules (--oke-shadingColor)
# Surfaces
surface: '#fff4ec' # cream card / module background
surface-soft: '#f6e6d9' # quiet card matching the canvas
# Brand — Graza's signature squeeze-bottle chartreuse-lime
brand: '#d1e030' # CHARTREUSE-LIME — the squeeze-bottle green; every CTA (--color-brand / --oke-button-backgroundColor, live-probed)
brand-ink: '#3c422e' # olive label/text + border on the lime button (--oke-button-textColor)
on-brand: '#3c422e' # olive text on lime — the live button pairing, never white
# Accents — the stocked-pantry pops
accent-mint: '#9eef80' # bright mint-green accent (--color-accent)
accent-yellow: '#fbd535' # marigold / golden-oil yellow secondary (--color-secondary)
accent-stroke: '#9fcd7a' # soft green outline / stroke color (--color-stroke)
# CTA — live-probed cart pill + primary button
cta-bg: '#d1e030' # chartreuse-lime fill on primary CTAs
cta-text: '#3c422e' # olive label on the lime CTA
cta-cart-bg: '#fff4ec' # cream cart pill fill (live-probed header cart)
cta-cart-text: '#3c422e' # olive cart label
# Text
text: '#3c422e' # body + headings — olive green (--color-text, live-probed)
text-muted: '#6b6f5d' # softened olive for meta, captions, secondary copy
text-faint: '#9a9b8a' # disclaimer / utility olive-gray
link: '#3c422e' # inline links match olive body
link-hover: '#d1e030' # links flush to chartreuse on hover
# Borders & dividers
border: '#3c422e' # olive hairline / button + input border (--oke-border-color, live-probed)
border-soft: '#9fcd7a' # soft green stroke for quiet dividers (--color-stroke)
border-faint: '#e8d6c8' # faintest peach divider
# Semantic
success: '#5a8a3c' # deepened pantry green
warning: '#fbd535' # marigold (shares the secondary accent)
danger: '#b3472d' # warm terracotta error, tuned to the peach world
info: '#3c422e' # olive — informational notes match body
typography:
display:
family: '"GT Alpina Typewriter", "Courier New", ui-monospace, serif'
weights: [400, 500, 600]
body:
family: '"GT Alpina Typewriter", "Courier New", ui-monospace, serif'
weights: [400, 500, 600]
structural:
family: 'Apercu, system-ui, -apple-system, sans-serif'
weights: [400, 500, 600]
mono:
family: 'ui-monospace, SFMono-Regular, "SF Mono", Menlo, monospace'
weights: [400, 500]
scale:
display-hero: { size: 80, weight: 600, lineHeight: 1.0, tracking: '-0.02em', family: display }
display-lg: { size: 56, weight: 600, lineHeight: 1.05, tracking: '-0.015em', family: display }
h1: { size: 40, weight: 600, lineHeight: 1.1, tracking: '-0.01em', family: display }
h2: { size: 32, weight: 500, lineHeight: 1.15, tracking: '0', family: display }
h3: { size: 24, weight: 500, lineHeight: 1.25, tracking: '0', family: display }
h4: { size: 20, weight: 500, lineHeight: 1.3, tracking: '0', family: structural }
body-lg: { size: 18, weight: 400, lineHeight: 1.55, tracking: '0', family: body }
body: { size: 16, weight: 400, lineHeight: 1.55, tracking: '0', family: body }
body-sm: { size: 14, weight: 400, lineHeight: 1.5, tracking: '0', family: body }
button: { size: 15, weight: 500, lineHeight: 1.0, tracking: '0.01em', family: display }
eyebrow: { size: 12, weight: 500, lineHeight: 1.2, tracking: '0.14em', family: structural }
label: { size: 13, weight: 500, lineHeight: 1.4, tracking: '0.02em', family: structural }
caption: { size: 12, weight: 400, lineHeight: 1.4, tracking: '0.02em', family: structural }
radius:
micro: 4
sm: 8
md: 12
lg: 20
xl: 32
pill: 9999
spacing:
base: 4
scale: [0, 4, 8, 12, 16, 24, 32, 48, 64, 96, 128]
layout:
page-width: 1280
prose-width: 720
header-height: 64
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-bounce: 'cubic-bezier(0.34, 1.56, 0.64, 1)'
duration-fast: 150
duration-standard: 240
duration-slow: 320
reduced-motion: 'respects prefers-reduced-motion: reduce'
breakpoints:
mobile: 640
tablet: 1024
desktop: 1280
wide: 1536
shadows:
card: 'none'
card-hover: '0 8px 24px rgba(60, 66, 46, 0.10)'
button: '0 2px 0 rgba(60, 66, 46, 0.18)'
modal: '0 24px 64px rgba(60, 66, 46, 0.20)'
accessibility:
contrast-text-on-bg: 8.57
contrast-text-on-brand: 7.17
contrast-on-cream: 9.65
focus-ring: '2px solid #3c422e + 2px outset gap'
reduced-motion-honored: true
components:
button-primary: { bg: brand, text: on-brand, border: '2px solid border', padding: '12px 24px', radius: 32, font: button, hover-bg: brand }
button-cream: { bg: cta-cart-bg, text: cta-cart-text, border: '2px solid border', padding: '12px 24px', radius: 32, font: button }
button-outline: { bg: transparent, text: text, border: '2px solid border', padding: '11px 23px', radius: 32, font: button }
button-ghost: { bg: transparent, text: text, padding: '12px 20px', radius: 32, font: button }
card: { bg: surface, border: '2px solid border', radius: 20, padding: 24 }
input: { bg: bg-soft, border: '2px solid border', text: text, radius: 12, padding: '12px 16px', focus-border: brand }
badge: { bg: brand, text: on-brand, radius: pill, padding: '4px 12px', font: eyebrow }
pill-cart: { bg: cta-cart-bg, text: cta-cart-text, border: '2px solid border', radius: pill, padding: '8px 16px' }
lineage:
summary: 'Graza launched in 2022 as a DTC olive-oil brand built on one tactile idea — a squeeze bottle of fresh, high-quality oil you keep on the counter — and its website translates that idea directly into chrome. The palette is the bottle: a peachy-cream `#f6e6d9` canvas (the label), olive-green `#3c422e` ink (the type and brand mark), and a signature chartreuse-lime `#d1e030` — the exact squeeze-bottle green — driving every CTA. The typographic move that defines the brand is GT Alpina Typewriter (Grilli Type): a quirky, slightly clattery serif with typewriter rhythm that makes the whole site feel handmade, warm, and a little irreverent, set against a clean Apercu sans that carries the structural/secondary copy. Buttons are generously rounded at `32px` — nearly pill — with olive text on lime and a matching olive border, a high-energy foodie register that rejects the white-and-Helvetica minimalism most premium-food brands default to. Graza sits with the new wave of loud, characterful CPG-DTC brands — Liquid Death, Magic Spoon, Olipop, Omsom — that win by being warm, opinionated, and instantly recognizable rather than tastefully neutral. The lineage is modern-pantry maximalism crossed with editorial discipline: color and a single weird typeface do the work, and the chrome is unapologetically playful.'
influences:
- { name: 'GT Alpina (Grilli Type)', role: 'quirky typewriter-serif display + body family carrying the brand voice', url: 'https://www.grillitype.com/typeface/gt-alpina' }
- { name: 'Liquid Death', role: 'loud, irreverent CPG-DTC branding that wins on personality over neutral minimalism', url: 'https://liquiddeath.com/' }
- { name: 'Magic Spoon', role: 'playful, color-saturated food-DTC chrome with rounded, candy-like CTAs', url: 'https://magicspoon.com/' }
- { name: 'Olipop', role: 'warm retro-pantry palette and characterful soda-brand identity', url: 'https://drinkolipop.com/' }
- { name: 'Omsom', role: 'bold, saturated pantry-brand color and confident food-DTC voice', url: 'https://omsom.com/' }
- { name: 'Gimlet (Gretel / Studio brand work)', role: 'maximalist food-and-flavor branding with quirky display type', url: 'https://gretelny.com/' }
---
## 1. Visual Theme & Atmosphere
Graza's storefront is the squeeze bottle rendered as a website. Open the page and the first thing that lands is the **warm peachy-cream `#f6e6d9` canvas** — not white, not off-white, but a genuinely sun-warmed peach that reads like the label of the bottle. Olive-green `#3c422e` type sits on top of it, and the whole composition is set in **GT Alpina Typewriter** (Grilli Type): a quirky, slightly clattery serif with a typewriter cadence that immediately signals *handmade, opinionated, fun*. Before you read a word, the page has already told you this is a brand with a personality, not a faceless premium-food shop.
The defining decision is **where the energy comes from: the chartreuse-lime**. `#d1e030` is the exact green of the squeeze bottle, and it drives every CTA on the site. Buttons carry olive `#3c422e` text on that lime fill, ringed in a matching olive border, with corners rounded to a generous **`32px`** — nearly a pill, soft and grabbable like the bottle cap. This is the brand's voltage. Against the calm peach ground and olive ink, the lime pops like a fresh herb on a plate. Nowhere is the green muted or corporate-ized; it's the real thing, full saturation, the squeeze.
Typographically the register is **playful-editorial**. GT Alpina Typewriter does the display and body work, giving headlines a charming clatter, while a clean **Apercu** sans handles structural and secondary copy — the small labels, eyebrows, and utility text that need to read crisply. The contrast between the quirky serif and the neutral sans is intentional: the serif is the voice, the sans is the scaffolding. Body copy runs at a comfortable 16px with a generous **1.55 line-height**, so the page reads warm and unhurried, like a friend explaining why this oil is better.
The **shape language is round and tactile**. Where a brand like Away holds hard `0px` corners, Graza does the opposite — `32px` CTAs, `20px` cards, soft `12px` inputs. Everything feels squeezable. Borders are present and confident: olive `2px` strokes outline buttons and cards, giving the chrome a hand-drawn, sticker-like quality rather than a flat shadow-based depth. The brand wants to feel like a physical object you could pick up off the counter.
Atmospherically, Graza belongs to the **loud CPG-DTC wave** — Liquid Death, Magic Spoon, Olipop, Omsom — brands that won by being warm, weird, and instantly recognizable instead of tastefully neutral. It's a stocked Mediterranean pantry: peachy-cream, olive, lime, mint-accent `#9eef80`, marigold `#fbd535`. The mood is foodie, confident, and a little irreverent — premium oil with a sense of humor.
**Key Characteristics:**
- Peachy-cream canvas `#f6e6d9` (live-probed) — warm, label-like, never white
- Olive-green `#3c422e` type for body, headings, borders, and brand mark (live-probed)
- Signature chartreuse-lime `#d1e030` — the squeeze-bottle green — on every CTA (live-probed)
- **GT Alpina Typewriter** quirky serif for display + body; **Apercu** sans for structural/secondary copy
- Generously rounded **`32px`** CTAs — olive text on lime, ringed in a matching olive `2px` border
- Confident `2px` olive outlines on buttons and cards — sticker-like, not shadow-based depth
- Pantry-pop accents: mint `#9eef80`, marigold `#fbd535`, soft green stroke `#9fcd7a`
- Comfortable 16px body at 1.55 line-height — warm, unhurried reading rhythm
- Tactile, squeezable shape language — everything rounds, nothing is sharp
- Playful, foodie, modern-pantry register — loud and characterful by design
## 2. Color Palette & Roles
### Primary / Canvas
- **Background** `#f6e6d9` [→ `bg`]: peachy-cream — the dominant warm canvas (live-probed `--color-background`).
- **Bg Soft** `#fff4ec` [→ `bg-soft`]: lighter cream highlight for panels, cards, and cart chrome (live-probed `--color-highlight`).
- **Bg Deeper** `#e8d6c8` [→ `bg-deeper`]: deeper peach shading for nested modules (live-probed `--oke-shadingColor`).
### Brand — Chartreuse-Lime (the squeeze)
- **Brand** `#d1e030` [→ `brand`]: chartreuse-lime, the exact squeeze-bottle green; every primary CTA (live-probed `--color-brand`).
- **Brand Ink** `#3c422e` [→ `brand-ink`]: olive label + border on the lime button (live-probed `--oke-button-textColor`).
- **On-Brand** `#3c422e` [→ `on-brand`]: olive text on lime — the live button pairing; **never white on lime**.
### Accents — the stocked-pantry pops
- **Accent Mint** `#9eef80` [→ `accent-mint`]: bright mint-green accent for highlights and tags (live-probed `--color-accent`).
- **Accent Yellow** `#fbd535` [→ `accent-yellow`]: marigold / golden-oil secondary (live-probed `--color-secondary`).
- **Accent Stroke** `#9fcd7a` [→ `accent-stroke`]: soft green outline for quiet borders (live-probed `--color-stroke`).
### CTA — live-probed
- **CTA Bg** `#d1e030` [→ `cta-bg`]: chartreuse-lime fill on the primary button.
- **CTA Text** `#3c422e` [→ `cta-text`]: olive label on the lime CTA.
- **CTA Cart Bg** `#fff4ec` [→ `cta-cart-bg`]: cream fill of the header cart pill (live-probed).
- **CTA Cart Text** `#3c422e` [→ `cta-cart-text`]: olive cart label.
### Text
- **Text** `#3c422e` [→ `text`]: body and headings — olive green (live-probed `--color-text`).
- **Text Muted** `#6b6f5d` [→ `text-muted`]: softened olive for meta, captions, secondary copy.
- **Text Faint** `#9a9b8a` [→ `text-faint`]: disclaimers and utility text.
### Interactive
- **Link** `#3c422e` [→ `link`]: inline links match olive body; underline or weight carries the affordance.
- **Link Hover** `#d1e030` [→ `link-hover`]: flushes to chartreuse on hover (use carefully — lime is low-contrast on peach; reserve for already-underlined links).
### Borders & Dividers
- **Border** `#3c422e` [→ `border`]: olive `2px` stroke on buttons, cards, and inputs (live-probed `--oke-border-color`).
- **Border Soft** `#9fcd7a` [→ `border-soft`]: soft green stroke for quiet dividers (live-probed `--color-stroke`).
- **Border Faint** `#e8d6c8` [→ `border-faint`]: faintest peach divider.
### Semantic
- **Success** `#5a8a3c` [→ `success`]: deepened pantry green for confirmations / in-stock.
- **Warning** `#fbd535` [→ `warning`]: marigold (shares the secondary accent) for caution / low-stock.
- **Danger** `#b3472d` [→ `danger`]: warm terracotta error, tuned to live inside the peach world (not a clashing pure red).
- **Info** `#3c422e` [→ `info`]: olive — informational notes match the body color.
## 3. Typography Rules
### Font Family — Quirky Serif + Clean Sans
Graza runs a deliberate two-family system. **GT Alpina Typewriter** (Grilli Type) is the *voice* — a quirky, slightly clattery serif with typewriter rhythm that carries the hero, headings, and body, giving the brand its handmade, modern-pantry character. **Apercu** is the *scaffolding* — a clean, neutral grotesque that handles structural and secondary copy: eyebrows, small labels, utility text, and the occasional sub-heading where the typewriter serif would feel too loud at small sizes.
```
display: "GT Alpina Typewriter", "Courier New", ui-monospace, serif
body: "GT Alpina Typewriter", "Courier New", ui-monospace, serif
structural: Apercu, system-ui, -apple-system, sans-serif
mono: ui-monospace, SFMono-Regular, "SF Mono", Menlo, monospace (utility only)
```
Loaded weights cluster at **400 / 500 / 600**. The hero display goes to 600 for presence, but the typewriter serif keeps its character even when bold — it never reads as a generic heavy sans. The Apercu sans stays at 400/500 for crisp small text.
### Hierarchy — Playful Editorial Scale
| Token | Size | Weight | Tracking | Family | Case | Use |
|-------|------|--------|----------|--------|------|-----|
| `display-hero` | 80 | 600 | -0.02em | GT Alpina Typewriter | sentence | big landing headline |
| `display-lg` | 56 | 600 | -0.015em | GT Alpina Typewriter | sentence | secondary feature headline |
| `h1` | 40 | 600 | -0.01em | GT Alpina Typewriter | sentence | section / PDP title |
| `h2` | 32 | 500 | 0 | GT Alpina Typewriter | sentence | sub-section heading |
| `h3` | 24 | 500 | 0 | GT Alpina Typewriter | sentence | module heading |
| `h4` | 20 | 500 | 0 | Apercu | sentence | card / spec heading |
| `body-lg` | 18 | 400 | 0 | GT Alpina Typewriter | sentence | lead paragraphs |
| `body` | 16 | 400 | 0 | GT Alpina Typewriter | sentence | default body (live-probed, 1.55 line-height) |
| `body-sm` | 14 | 400 | 0 | GT Alpina Typewriter | sentence | secondary copy, fine print |
| `button` | 15 | 500 | +0.01em | GT Alpina Typewriter | sentence | "Add to cart", "Shop" |
| `eyebrow` | 12 | 500 | +0.14em | Apercu | UPPERCASE | section labels, "NEW" |
| `label` | 13 | 500 | +0.02em | Apercu | sentence | form labels, swatch names |
| `caption` | 12 | 400 | +0.02em | Apercu | sentence | image captions, meta |
| `nav` | 15 | 500 | 0 | GT Alpina Typewriter | sentence | primary nav items |
| `price` | 16 | 500 | 0 | GT Alpina Typewriter | sentence | product price |
| `quote` | 28 | 400 | 0 | GT Alpina Typewriter | sentence | pull-quotes / testimonials |
### Principles
- **Let the typewriter serif be the voice.** GT Alpina Typewriter carries display, body, and CTAs; its quirky clatter *is* the brand. Don't sand it down to a neutral sans.
- **Apercu is the quiet scaffold.** Use the clean sans only for eyebrows, small labels, and utility text — places where the serif's character would read as noise.
- **Sentence case almost everywhere.** Headlines and buttons read like a friendly sentence; only eyebrows go UPPERCASE (and widen tracking to +0.14em when they do).
- **Generous body line-height.** 1.55 on 16px gives the page its warm, unhurried, conversational rhythm.
- **Tighten display, leave body neutral.** Big headlines track slightly negative (−0.01 to −0.02em); body stays at 0; small caps labels go wide.
- **Bold is character, not just weight.** The 600 hero still looks like the typewriter face — choose the family before reaching for weight.
- **Prices stay in the serif.** No special tabular price treatment — prices are plain GT Alpina, the same olive as body.
## 4. Component Stylings
### Buttons — Rounded, Bordered, Lime
```
/* Primary: the squeeze-bottle CTA (live-probed) */
.btn-primary {
background: #d1e030; /* chartreuse-lime */
color: #3c422e; /* olive label */
border: 2px solid #3c422e; /* matching olive ring */
padding: 12px 24px;
border-radius: 32px; /* generously rounded — nearly pill */
font: 500 15px "GT Alpina Typewriter", serif;
letter-spacing: 0.01em;
transition: transform 150ms cubic-bezier(0.34,1.56,0.64,1), filter 150ms;
}
.btn-primary:hover { filter: brightness(0.96); transform: translateY(-1px); }
.btn-primary:active { transform: translateY(0); }
```
```
/* Cream: the header cart pill / secondary CTA (live-probed) */
.btn-cream {
background: #fff4ec; color: #3c422e;
border: 2px solid #3c422e;
padding: 12px 24px; border-radius: 32px;
font: 500 15px "GT Alpina Typewriter", serif;
}
.btn-cream:hover { background: #f6e6d9; }
```
```
/* Outline: tertiary action on the peach canvas */
.btn-outline {
background: transparent; color: #3c422e;
border: 2px solid #3c422e;
padding: 11px 23px; border-radius: 32px;
font: 500 15px "GT Alpina Typewriter", serif;
}
.btn-outline:hover { background: #d1e030; } /* fills with lime on hover */
```
```
/* Ghost: inline link-button */
.btn-ghost {
background: transparent; color: #3c422e;
padding: 12px 20px; border-radius: 32px;
font: 500 15px "GT Alpina Typewriter", serif;
text-decoration: underline; text-underline-offset: 4px;
}
.btn-ghost:hover { color: #3c422e; text-decoration-color: #d1e030; }
```
Four variants, all rounded to `32px`, all ringed (or hovering into) the olive `2px` border. The signature is the **lime-fill primary with olive text and an olive border** — never white-on-lime, never a sharp corner. Buttons feel squeezable; a small `translateY(-1px)` lift with a bouncy easing on hover reinforces the tactile, physical-object feeling.
### Product Cards — Cream, Bordered, Warm
```
.product-card {
background: #fff4ec; /* cream surface */
border: 2px solid #3c422e; /* confident olive outline */
border-radius: 20px;
padding: 24px;
}
.product-card__image { width: 100%; display: block; border-radius: 12px; }
.product-card__name { font: 500 18px "GT Alpina Typewriter", serif; color: #3c422e; margin-top: 16px; }
.product-card__price { font: 500 16px "GT Alpina Typewriter", serif; color: #3c422e; margin-top: 4px; }
```
Cards are warm cream panels with a confident olive outline rather than a drop shadow — sticker-like, not floating. Corners round to `20px`, the product image to `12px` inside. An optional faint warm lift `0 8px 24px rgba(60,66,46,0.10)` may appear on hover, but the border carries the depth.
### Badges / Tags — Lime & Mint Pops
```
.badge {
background: #d1e030; color: #3c422e; /* lime pop */
padding: 4px 12px; border-radius: 9999px;
font: 500 12px Apercu, sans-serif;
letter-spacing: 0.14em; text-transform: uppercase;
}
.badge--mint { background: #9eef80; } /* mint accent */
.badge--yellow{ background: #fbd535; } /* marigold */
.badge--olive { background: #3c422e; color: #f6e6d9; }
```
Badges are full pills carrying the pantry pops — lime, mint, marigold — with olive UPPERCASE Apercu text: "NEW", "BEST SELLER", "LIMITED". The olive-on-peach inverted badge handles the loudest moments.
### Inputs / Forms — Cream, Rounded, Olive Border
```
.input {
background: #fff4ec;
border: 2px solid #3c422e;
border-radius: 12px;
padding: 12px 16px;
font: 400 16px "GT Alpina Typewriter", serif;
color: #3c422e;
}
.input::placeholder { color: #9a9b8a; }
.input:focus {
outline: none;
border-color: #d1e030; /* lime focus ring */
box-shadow: 0 0 0 3px rgba(209,224,48,0.35);
}
```
Newsletter and search fields are warm cream with a `2px` olive border and softly rounded `12px` corners. Focus shifts the border to chartreuse with a soft lime glow. 16px body font avoids mobile zoom.
### Navigation — Warm Bar, Serif Items, Cream Cart Pill
```
.nav { height: 64px; background: #f6e6d9; border-bottom: 2px solid #3c422e; }
.nav__item {
font: 500 15px "GT Alpina Typewriter", serif; color: #3c422e;
text-transform: none;
}
.nav__item:hover { text-decoration: underline; text-decoration-color: #d1e030; text-underline-offset: 4px; }
.nav__cart { /* live-probed cart pill */
background: #fff4ec; color: #3c422e;
border: 2px solid #3c422e; border-radius: 9999px;
padding: 8px 16px;
}
```
A warm peach bar with an olive `2px` bottom border. Nav items are sentence-case GT Alpina that underline in chartreuse on hover. The header cart is a cream pill — `#fff4ec` fill, olive text, olive border — exactly as live-probed.
## 5. Layout Principles
### Spacing System
Base unit **4px**; scale `[0, 4, 8, 12, 16, 24, 32, 48, 64, 96, 128]`. Sections breathe at 64–96–128px — generous, but warmer and a touch denser than a pure editorial system because color and borders do the separating.
### Grid & Container
Page max-width **1280px**; prose column **720px**. Product grids run **3-up at desktop, 2-up at tablet, 1-up at mobile** — slightly chunkier cards than a 4-up retail grid, because each card is a bordered, characterful object rather than a chrome-free thumbnail.
### Whitespace Philosophy
Warmth over austerity. Whitespace exists, but Graza is comfortable filling it with color blocks, bordered cards, and playful type. Modules are separated by **air and confident borders**, not by emptiness alone. The page should feel stocked, like an open pantry, not minimal.
### Section Cadence
The page alternates **lime/mint/marigold color-block sections** with peach copy/grid sections — a rhythm of bold flat color then warm reading space. Pull-quotes and oversized typewriter headlines punctuate the scroll; the cadence is loud → read → loud, keeping energy high throughout.
## 6. Shapes & Radius Scale
| Tier | Value | Use |
|------|-------|-----|
| Micro | 4 | tiny chips, focus highlights |
| Small | 8 | small inline elements, tags |
| **Standard** | 12 | **inputs, inner image corners** |
| Relaxed | 20 | **cards, panels, modules** |
| **Featured** | 32 | **buttons / CTAs — the signature corner (live-probed)** |
| Pill | 9999 | badges, cart pill, fully-rounded tags |
Graza's chrome is built on **soft, tactile rounding**. The signature value is the **`32px` button corner** (live-probed) — generous enough to feel nearly pill, soft enough to feel squeezable. Cards relax to `20px`, inputs to `12px`. Nothing in the system is sharp; a `0px` corner would read as foreign and cold. When adding a new component, round it — prefer the `20–32px` range for anything interactive, and the full pill for badges and the cart.
## 7. Depth & Elevation
| Level | Treatment | Use |
|-------|-----------|-----|
| 0 | flat + `2px` olive border | default for buttons, cards, inputs, nav |
| 1 | `0 2px 0 rgba(60,66,46,0.18)` | optional "pressed-sticker" button depth |
| 2 | `0 8px 24px rgba(60,66,46,0.10)` | optional product-card hover lift |
| 4 | `0 24px 64px rgba(60,66,46,0.20)` | modal / cart-drawer overlay |
### Shadow Philosophy
Graza creates depth primarily through **confident olive borders**, not shadows — the chrome reads as flat, sticker-like, hand-placed objects rather than floating cards. When a shadow does appear, it is **olive-tinted** (`rgba(60,66,46,…)`, never pure black) to stay inside the warm world. The most characterful elevation is the optional **hard `0 2px 0` bottom edge** on buttons, which gives them a tactile, pressable, almost physical-bottle-cap quality. Modals and the cart drawer earn a softer, deeper olive shadow.
## 8. Interaction & Motion
- **Easing:** standard `cubic-bezier(0.4, 0, 0.2, 1)` for fades; **bouncy** `cubic-bezier(0.34, 1.56, 0.64, 1)` for button lifts and playful pops.
- **Durations:** fast `150ms` (button hover, lifts), standard `240ms` (image fades, card hovers), slow `320ms` (drawer / modal entrances).
- **Primary button hover:** a small `translateY(-1px)` lift with the bouncy easing plus a slight `brightness(0.96)` — squeezable, tactile, never a flat color swap.
- **Outline button hover:** transparent → lime fill (`#d1e030`), olive text and border held.
- **Product card hover:** optional warm shadow lift (`0 8px 24px rgba(60,66,46,0.10)`); optional image cross-fade to a second shot; border stays put.
- **Input focus:** border shifts olive → chartreuse with a soft `3px` lime glow (240ms).
- **Nav:** chartreuse underline slides in on hover at 4px offset.
- **Badges / pops:** color-block sections may have a subtle entrance pop (scale 0.98 → 1 with bouncy easing) on scroll-in.
- **Page transitions:** 240ms cross-fade; loud color blocks may stagger-in their content.
- **Reduced motion:** `prefers-reduced-motion: reduce` honored — lifts, pops, and cross-fades disabled; color and border state-changes remain (they're instantaneous, not movement).
## 9. Accessibility & A11y
Computed contrast against the live-probed tokens (`bg #f6e6d9`, `text #3c422e`, `brand #d1e030`, cart `#fff4ec`):
- **Text on canvas:** `#3c422e` on `#f6e6d9` = **8.57:1** — AAA (well above the 7:1 threshold).
- **Text on lime CTA:** `#3c422e` on `#d1e030` = **7.17:1** — AAA (the live olive-on-lime button pairing).
- **Text on cream cart/card:** `#3c422e` on `#fff4ec` = **9.65:1** — AAA.
- **Text on mint accent:** `#3c422e` on `#9eef80` = **7.52:1** — AAA. Mint must carry olive text, never white.
- **Text on marigold:** `#3c422e` on `#fbd535` = **7.30:1** — AAA.
- **White on olive (inverted chips):** `#ffffff` on `#3c422e` = **10.44:1** — AAA (for olive-background badges/sections).
- **Text on soft green stroke:** `#3c422e` on `#9fcd7a` = **5.71:1** — AA (fine for normal text; AAA for large).
Caution:
- **Lime on peach fails badly:** `#d1e030` on `#f6e6d9` ≈ **1.20:1** — never set lime *text* directly on the peach canvas. Lime is a *fill* color (olive sits on it), not a text color. The `link-hover` lime is only acceptable on an already-underlined link where the underline carries the affordance.
Patterns:
- **Focus:** 2px solid `#3c422e` outline with a 2px outset gap, or the chartreuse focus glow on inputs — visible on peach, cream, and lime.
- **CTAs over color blocks:** olive text on lime/mint/marigold all clear AAA — no scrim needed.
- **Keyboard nav:** full tab order across nav, cart pill, search, swatches, add-to-cart, and the cart drawer; the drawer traps focus and restores it on close.
- **Reduced motion:** lifts and pops disabled; no information conveyed by motion alone.
- **Badges:** never rely on color alone — pair the lime/mint/marigold with a text label.
## 10. Responsive Behavior
| Breakpoint | Width | Behavior |
|-----------|-------|----------|
| Mobile | <640 | 1-up product grid; hero headline 80→40px; nav → hamburger; CTAs full-width pill |
| Tablet | 640–1024 | 2-up grid; nav condenses; hero ~56px |
| Desktop | 1024–1280 | 3-up grid; inline nav; full color-block cadence |
| Wide | 1280–1536 | content caps at 1280; color blocks bleed full-viewport width |
- **Touch targets:** 44×44 minimum maintained — CTA padding (12×24) plus the `32px` radius gives a comfortable squeezable tap zone; cart pill and nav items keep a 44px-tall hit area.
- **Hero:** the GT Alpina headline scales down but keeps its weight and character; the lime CTA goes full-width on mobile.
- **Cards:** the `2px` olive border and `20px` radius stay at every size; cards stack 1-up on mobile.
- **Images:** product shots stay `contain` on cream; lifestyle plates use `object-fit: cover` full-bleed.
- **Nav:** inline serif items on desktop collapse to a peach hamburger bar on mobile; the cream cart pill persists in the header.
## 11. Content & Voice
### Tone
**Warm, opinionated, a little irreverent.** Graza talks like a friend who genuinely cares about good olive oil — confident, playful, never stuffy. Sentence-case copy, occasional well-placed humor, and a foodie's enthusiasm. It's premium without being precious: the brand will crack a joke and still mean it about the oil.
### Microcopy patterns
- Primary CTA: **"Add to cart"** (sentence case, lime pill)
- Shop entry: **"Shop the squeeze"** / **"Get squeezing"**
- Subscribe: **"Never run dry"** (subscription) — playful, on-brand
- Out of stock: **"Back soon"**
- Newsletter: **"Join the drizzle"** — characterful, not generic
- Empty cart: **"Your cart's running on empty."** (sentence case, warm)
- Error: **"Something went sideways. Give it another squeeze."** (light, never alarming)
### Empty states
Warm and a little funny — a single line of sentence-case copy with an oil/squeeze pun, plus one lime CTA back to the shop. The brand uses personality where other DTC brands use a sad-face illustration.
### CTA verb conventions
- **Use:** Add to cart · Shop · Get squeezing · Subscribe · Learn more · Drizzle on (playfully)
- **Avoid:** corporate "Buy now", aggressive urgency ("ACT FAST"), all-caps shouting in body copy, and anything that strips the warmth out of the voice.
## 12. Dark Mode & Theming
**Light-only — warm-pantry, no dark variant offered.** Graza's identity *is* the peachy-cream canvas, olive ink, and lime pop; a dark theme would invert the warmth that defines the brand and turn the friendly pantry cold. The site ships a single warm light theme. The only "dark" surfaces are intentional **olive `#3c422e` color-block sections** carrying cream `#f6e6d9` type — a content treatment for emphasis, not a theme. Theme switching is not part of the visual language.
## 13. Lineage & Influences
Graza launched in 2022 as a DTC olive-oil brand built on one tactile idea — a squeeze bottle of fresh, high-quality oil you keep on the counter — and the website translates that idea straight into chrome. The palette *is* the bottle: a peachy-cream `#f6e6d9` canvas (the label), olive-green `#3c422e` ink (the type and brand mark), and a signature chartreuse-lime `#d1e030` — the exact squeeze-bottle green — on every CTA. The typographic move that defines the brand is **GT Alpina Typewriter** (Grilli Type): a quirky, slightly clattery serif with typewriter rhythm that makes the whole site feel handmade, warm, and a little irreverent, set against a clean **Apercu** sans that carries the structural copy. Buttons round to a generous `32px`, ringed in olive — a high-energy foodie register that rejects the white-and-Helvetica minimalism most premium-food brands default to.
What Graza **rejects** is just as defining. No white-and-sans neutrality, no muted "tasteful" palette, no sharp corporate corners, no shadow-heavy floating cards. Where conversion-optimized retail plays it safe, Graza is loud, warm, and bordered like a sticker. This places it firmly in the **new wave of characterful CPG-DTC brands** — Liquid Death, Magic Spoon, Olipop, Omsom — that win by being opinionated and instantly recognizable rather than safely minimal. The lineage is modern-pantry maximalism crossed with editorial discipline: color and a single weird typeface do the heavy lifting, and the chrome is unapologetically playful. It's the digital equivalent of a kitchen-counter bottle you actually want to pick up and squeeze.
**Named influences:**
- **GT Alpina (Grilli Type)** — the quirky typewriter-serif family that carries the brand voice across display and body.
- **Liquid Death** — loud, irreverent CPG-DTC branding that wins on personality over neutral minimalism.
- **Magic Spoon** — playful, color-saturated food-DTC chrome with rounded, candy-like CTAs.
- **Olipop** — warm retro-pantry palette and characterful soda-brand identity.
- **Omsom** — bold, saturated pantry-brand color and a confident food-DTC voice.
- **Gretel / studio food-branding** — maximalist food-and-flavor identity systems with quirky display type.
## 14. Do's and Don'ts
### Do
- Keep the canvas **peachy-cream `#f6e6d9`** and type **olive `#3c422e`** (live-probed) — warm, never white-on-black.
- Drive every CTA with the **chartreuse-lime `#d1e030`** — the squeeze-bottle green — with **olive `#3c422e` text** on it.
- Ring buttons, cards, and inputs in a confident **`2px` olive border** — sticker-like depth, not drop shadows.
- Round CTAs to the signature **`32px`** (live-probed); cards to `20px`, inputs to `12px`. Everything is tactile.
- Set display and body in **GT Alpina Typewriter** — its quirky clatter *is* the brand.
- Use **Apercu** for eyebrows, small labels, and utility copy where the serif would read as noise.
- Lean on the **pantry-pop accents** — mint `#9eef80`, marigold `#fbd535` — for badges and color-block sections.
- Keep copy **sentence-case, warm, and a little funny** — the friend-who-loves-oil voice.
- Pair every bright fill (lime/mint/marigold) with **olive text** — all clear AAA contrast.
- Add a tactile **`translateY(-1px)` lift with bouncy easing** on button hover — squeezable feel.
### Don't
- **Don't** set the canvas pure white — Graza's ground is warm peach `#f6e6d9`.
- **Don't** put **lime text on the peach canvas** — it's a ~1.2:1 contrast fail; lime is a *fill*, olive is the text.
- **Don't** use white text on the lime button — the live pairing is olive `#3c422e` on lime.
- **Don't** use sharp `0px` corners — every interactive element rounds; sharp reads as cold and foreign.
- **Don't** replace GT Alpina Typewriter with a generic sans — the quirky serif is the entire personality.
- **Don't** lean on drop shadows for depth — confident olive borders carry the chrome.
- **Don't** mute or corporate-ize the palette — the brand is loud, warm, and saturated on purpose.
- **Don't** write stiff, corporate copy — the voice is playful, foodie, and opinionated.
- **Don't** use pure-red errors — use the warm terracotta `#b3472d` that lives inside the peach world.
- **Don't** ship a dark mode — the warm light pantry is the brand; inverting it kills the warmth.
## 15. Agent Prompt Guide
### Quick Color Reference
```
Background: #f6e6d9 (peachy-cream canvas — NOT white)
Text: #3c422e (olive green — body, headings, borders)
Brand (lime): #d1e030 (chartreuse-lime squeeze-bottle green — every CTA)
On brand: #3c422e (olive text on lime — NEVER white on lime)
Cart / cream: #fff4ec (cream cart pill + card surface)
Accent mint: #9eef80 (bright mint-green pop)
Accent yellow: #fbd535 (marigold / golden-oil)
Border: #3c422e (2px olive stroke) / #9fcd7a (soft green)
Muted text: #6b6f5d
CTA radius: 32px (the signature rounded corner)
```
### Example Component Prompts
> **Hero:** "Create a playful olive-oil DTC hero on a peachy-cream `#f6e6d9` canvas. Set a big sentence-case headline in GT Alpina Typewriter at 80px, weight 600, olive `#3c422e`, tracked −0.02em. Below it, a chartreuse-lime CTA — `#d1e030` fill, olive `#3c422e` text, `2px` olive border, `32px` radius, 15px GT Alpina — reading 'Get squeezing', that lifts `translateY(-1px)` with a bouncy ease on hover. Warm, foodie, opinionated. No white background, no sharp corners."
> **Product card:** "Design a warm product card on cream `#fff4ec` with a confident `2px` olive `#3c422e` border and `20px` radius. Inside: a product image rounded to `12px`, the name in 18px GT Alpina Typewriter Medium olive, the price in 16px GT Alpina olive, and a lime `#d1e030` 'Add to cart' pill (olive text, olive border, `32px` radius). Optional faint olive-tinted shadow on hover; the border carries the depth, not a drop shadow."
> **Newsletter form:** "Build a warm email signup: peachy-cream `#f6e6d9` section, a single cream `#fff4ec` input with a `2px` olive `#3c422e` border and `12px` radius (16px GT Alpina), placeholder `#9a9b8a`, focus shifting the border to chartreuse `#d1e030` with a soft lime glow, and a lime 'Join the drizzle' pill button (olive text, `32px` radius). Playful copy, no corporate tone."
> **Badge row:** "Make a row of pill badges (`9999px` radius) carrying the pantry pops: lime `#d1e030` 'NEW', mint `#9eef80` 'BEST SELLER', marigold `#fbd535` 'LIMITED', all with olive `#3c422e` UPPERCASE Apercu text tracked +0.14em. For the loudest badge, invert to olive `#3c422e` background with cream `#f6e6d9` text."
> **Color-block section:** "Lay out a bold full-bleed lime `#d1e030` section with a centered olive `#3c422e` GT Alpina Typewriter headline at 56px and a short sentence-case paragraph, then an olive-outline CTA that fills with cream on hover. A subtle scale 0.98→1 bouncy pop on scroll-in. Loud, warm, pantry-maximalist."
> **Nav bar:** "Build a peachy-cream `#f6e6d9` nav at 64px with a `2px` olive `#3c422e` bottom border. Sentence-case GT Alpina nav items in olive that underline in chartreuse `#d1e030` on hover, and a cream `#fff4ec` cart pill on the right — `2px` olive border, fully rounded, olive 'Cart [0]' label."
### Iteration Guide
1. **If it looks too 'startup-minimal'**, the canvas is probably white — switch the ground to peachy-cream `#f6e6d9` and the type to olive `#3c422e`.
2. **If the CTAs feel cold**, they're likely sharp or wrong-colored — round them to `32px` and fill with chartreuse-lime `#d1e030` (olive text, olive border).
3. **If a lime label is invisible**, you've set lime *text* on peach (~1.2:1) — lime is a fill, olive is the text. Move the lime to the background.
4. **If the type feels generic**, confirm GT Alpina Typewriter (not a plain serif or Inter) for display + body; that quirky clatter is the whole brand.
5. **If the page feels flat or floaty**, swap drop shadows for confident `2px` olive borders — Graza's depth is sticker-like, not elevation-based.
6. **If the chrome looks dull**, you've muted the palette — bring back full-saturation lime, mint `#9eef80`, and marigold `#fbd535` in color-block sections and badges.
7. **If the copy reads corporate**, loosen it to the warm, playful, foodie voice — sentence case, a little humor, oil/squeeze puns where they fit.
8. **To push the energy higher**, add a bouncy `translateY(-1px)` button lift and stagger-in color-block sections; to calm it, lean on cream `#fff4ec` reading panels between the loud blocks.
---
*Theme-toggle audit: score=2, signals=[theme-context-selector]*
1. Visual Theme & Atmosphere
Graza’s storefront is the squeeze bottle rendered as a website. Open the page and the first thing that lands is the warm peachy-cream #f6e6d9 canvas — not white, not off-white, but a genuinely sun-warmed peach that reads like the label of the bottle. Olive-green #3c422e type sits on top of it, and the whole composition is set in GT Alpina Typewriter (Grilli Type): a quirky, slightly clattery serif with a typewriter cadence that immediately signals handmade, opinionated, fun. Before you read a word, the page has already told you this is a brand with a personality, not a faceless premium-food shop.
The defining decision is where the energy comes from: the chartreuse-lime. #d1e030 is the exact green of the squeeze bottle, and it drives every CTA on the site. Buttons carry olive #3c422e text on that lime fill, ringed in a matching olive border, with corners rounded to a generous 32px — nearly a pill, soft and grabbable like the bottle cap. This is the brand’s voltage. Against the calm peach ground and olive ink, the lime pops like a fresh herb on a plate. Nowhere is the green muted or corporate-ized; it’s the real thing, full saturation, the squeeze.
Typographically the register is playful-editorial. GT Alpina Typewriter does the display and body work, giving headlines a charming clatter, while a clean Apercu sans handles structural and secondary copy — the small labels, eyebrows, and utility text that need to read crisply. The contrast between the quirky serif and the neutral sans is intentional: the serif is the voice, the sans is the scaffolding. Body copy runs at a comfortable 16px with a generous 1.55 line-height, so the page reads warm and unhurried, like a friend explaining why this oil is better.
The shape language is round and tactile. Where a brand like Away holds hard 0px corners, Graza does the opposite — 32px CTAs, 20px cards, soft 12px inputs. Everything feels squeezable. Borders are present and confident: olive 2px strokes outline buttons and cards, giving the chrome a hand-drawn, sticker-like quality rather than a flat shadow-based depth. The brand wants to feel like a physical object you could pick up off the counter.
Atmospherically, Graza belongs to the loud CPG-DTC wave — Liquid Death, Magic Spoon, Olipop, Omsom — brands that won by being warm, weird, and instantly recognizable instead of tastefully neutral. It’s a stocked Mediterranean pantry: peachy-cream, olive, lime, mint-accent #9eef80, marigold #fbd535. The mood is foodie, confident, and a little irreverent — premium oil with a sense of humor.
Key Characteristics:
- Peachy-cream canvas
#f6e6d9(live-probed) — warm, label-like, never white - Olive-green
#3c422etype for body, headings, borders, and brand mark (live-probed) - Signature chartreuse-lime
#d1e030— the squeeze-bottle green — on every CTA (live-probed) - GT Alpina Typewriter quirky serif for display + body; Apercu sans for structural/secondary copy
- Generously rounded
32pxCTAs — olive text on lime, ringed in a matching olive2pxborder - Confident
2pxolive outlines on buttons and cards — sticker-like, not shadow-based depth - Pantry-pop accents: mint
#9eef80, marigold#fbd535, soft green stroke#9fcd7a - Comfortable 16px body at 1.55 line-height — warm, unhurried reading rhythm
- Tactile, squeezable shape language — everything rounds, nothing is sharp
- Playful, foodie, modern-pantry register — loud and characterful by design
2. Color Palette & Roles
Primary / Canvas
- Background
#f6e6d9[→bg]: peachy-cream — the dominant warm canvas (live-probed--color-background). - Bg Soft
#fff4ec[→bg-soft]: lighter cream highlight for panels, cards, and cart chrome (live-probed--color-highlight). - Bg Deeper
#e8d6c8[→bg-deeper]: deeper peach shading for nested modules (live-probed--oke-shadingColor).
Brand — Chartreuse-Lime (the squeeze)
- Brand
#d1e030[→brand]: chartreuse-lime, the exact squeeze-bottle green; every primary CTA (live-probed--color-brand). - Brand Ink
#3c422e[→brand-ink]: olive label + border on the lime button (live-probed--oke-button-textColor). - On-Brand
#3c422e[→on-brand]: olive text on lime — the live button pairing; never white on lime.
Accents — the stocked-pantry pops
- Accent Mint
#9eef80[→accent-mint]: bright mint-green accent for highlights and tags (live-probed--color-accent). - Accent Yellow
#fbd535[→accent-yellow]: marigold / golden-oil secondary (live-probed--color-secondary). - Accent Stroke
#9fcd7a[→accent-stroke]: soft green outline for quiet borders (live-probed--color-stroke).
CTA — live-probed
- CTA Bg
#d1e030[→cta-bg]: chartreuse-lime fill on the primary button. - CTA Text
#3c422e[→cta-text]: olive label on the lime CTA. - CTA Cart Bg
#fff4ec[→cta-cart-bg]: cream fill of the header cart pill (live-probed). - CTA Cart Text
#3c422e[→cta-cart-text]: olive cart label.
Text
- Text
#3c422e[→text]: body and headings — olive green (live-probed--color-text). - Text Muted
#6b6f5d[→text-muted]: softened olive for meta, captions, secondary copy. - Text Faint
#9a9b8a[→text-faint]: disclaimers and utility text.
Interactive
- Link
#3c422e[→link]: inline links match olive body; underline or weight carries the affordance. - Link Hover
#d1e030[→link-hover]: flushes to chartreuse on hover (use carefully — lime is low-contrast on peach; reserve for already-underlined links).
Borders & Dividers
- Border
#3c422e[→border]: olive2pxstroke on buttons, cards, and inputs (live-probed--oke-border-color). - Border Soft
#9fcd7a[→border-soft]: soft green stroke for quiet dividers (live-probed--color-stroke). - Border Faint
#e8d6c8[→border-faint]: faintest peach divider.
Semantic
- Success
#5a8a3c[→success]: deepened pantry green for confirmations / in-stock. - Warning
#fbd535[→warning]: marigold (shares the secondary accent) for caution / low-stock. - Danger
#b3472d[→danger]: warm terracotta error, tuned to live inside the peach world (not a clashing pure red). - Info
#3c422e[→info]: olive — informational notes match the body color.
3. Typography Rules
Font Family — Quirky Serif + Clean Sans
Graza runs a deliberate two-family system. GT Alpina Typewriter (Grilli Type) is the voice — a quirky, slightly clattery serif with typewriter rhythm that carries the hero, headings, and body, giving the brand its handmade, modern-pantry character. Apercu is the scaffolding — a clean, neutral grotesque that handles structural and secondary copy: eyebrows, small labels, utility text, and the occasional sub-heading where the typewriter serif would feel too loud at small sizes.
display: "GT Alpina Typewriter", "Courier New", ui-monospace, serif
body: "GT Alpina Typewriter", "Courier New", ui-monospace, serif
structural: Apercu, system-ui, -apple-system, sans-serif
mono: ui-monospace, SFMono-Regular, "SF Mono", Menlo, monospace (utility only)Loaded weights cluster at 400 / 500 / 600. The hero display goes to 600 for presence, but the typewriter serif keeps its character even when bold — it never reads as a generic heavy sans. The Apercu sans stays at 400/500 for crisp small text.
Hierarchy — Playful Editorial Scale
| Token | Size | Weight | Tracking | Family | Case | Use |
|---|---|---|---|---|---|---|
display-hero | 80 | 600 | -0.02em | GT Alpina Typewriter | sentence | big landing headline |
display-lg | 56 | 600 | -0.015em | GT Alpina Typewriter | sentence | secondary feature headline |
h1 | 40 | 600 | -0.01em | GT Alpina Typewriter | sentence | section / PDP title |
h2 | 32 | 500 | 0 | GT Alpina Typewriter | sentence | sub-section heading |
h3 | 24 | 500 | 0 | GT Alpina Typewriter | sentence | module heading |
h4 | 20 | 500 | 0 | Apercu | sentence | card / spec heading |
body-lg | 18 | 400 | 0 | GT Alpina Typewriter | sentence | lead paragraphs |
body | 16 | 400 | 0 | GT Alpina Typewriter | sentence | default body (live-probed, 1.55 line-height) |
body-sm | 14 | 400 | 0 | GT Alpina Typewriter | sentence | secondary copy, fine print |
button | 15 | 500 | +0.01em | GT Alpina Typewriter | sentence | ”Add to cart”, “Shop” |
eyebrow | 12 | 500 | +0.14em | Apercu | UPPERCASE | section labels, “NEW” |
label | 13 | 500 | +0.02em | Apercu | sentence | form labels, swatch names |
caption | 12 | 400 | +0.02em | Apercu | sentence | image captions, meta |
nav | 15 | 500 | 0 | GT Alpina Typewriter | sentence | primary nav items |
price | 16 | 500 | 0 | GT Alpina Typewriter | sentence | product price |
quote | 28 | 400 | 0 | GT Alpina Typewriter | sentence | pull-quotes / testimonials |
Principles
- Let the typewriter serif be the voice. GT Alpina Typewriter carries display, body, and CTAs; its quirky clatter is the brand. Don’t sand it down to a neutral sans.
- Apercu is the quiet scaffold. Use the clean sans only for eyebrows, small labels, and utility text — places where the serif’s character would read as noise.
- Sentence case almost everywhere. Headlines and buttons read like a friendly sentence; only eyebrows go UPPERCASE (and widen tracking to +0.14em when they do).
- Generous body line-height. 1.55 on 16px gives the page its warm, unhurried, conversational rhythm.
- Tighten display, leave body neutral. Big headlines track slightly negative (−0.01 to −0.02em); body stays at 0; small caps labels go wide.
- Bold is character, not just weight. The 600 hero still looks like the typewriter face — choose the family before reaching for weight.
- Prices stay in the serif. No special tabular price treatment — prices are plain GT Alpina, the same olive as body.
4. Component Stylings
Buttons — Rounded, Bordered, Lime
/* Primary: the squeeze-bottle CTA (live-probed) */
.btn-primary {
background: #d1e030; /* chartreuse-lime */
color: #3c422e; /* olive label */
border: 2px solid #3c422e; /* matching olive ring */
padding: 12px 24px;
border-radius: 32px; /* generously rounded — nearly pill */
font: 500 15px "GT Alpina Typewriter", serif;
letter-spacing: 0.01em;
transition: transform 150ms cubic-bezier(0.34,1.56,0.64,1), filter 150ms;
}
.btn-primary:hover { filter: brightness(0.96); transform: translateY(-1px); }
.btn-primary:active { transform: translateY(0); }/* Cream: the header cart pill / secondary CTA (live-probed) */
.btn-cream {
background: #fff4ec; color: #3c422e;
border: 2px solid #3c422e;
padding: 12px 24px; border-radius: 32px;
font: 500 15px "GT Alpina Typewriter", serif;
}
.btn-cream:hover { background: #f6e6d9; }/* Outline: tertiary action on the peach canvas */
.btn-outline {
background: transparent; color: #3c422e;
border: 2px solid #3c422e;
padding: 11px 23px; border-radius: 32px;
font: 500 15px "GT Alpina Typewriter", serif;
}
.btn-outline:hover { background: #d1e030; } /* fills with lime on hover *//* Ghost: inline link-button */
.btn-ghost {
background: transparent; color: #3c422e;
padding: 12px 20px; border-radius: 32px;
font: 500 15px "GT Alpina Typewriter", serif;
text-decoration: underline; text-underline-offset: 4px;
}
.btn-ghost:hover { color: #3c422e; text-decoration-color: #d1e030; }Four variants, all rounded to 32px, all ringed (or hovering into) the olive 2px border. The signature is the lime-fill primary with olive text and an olive border — never white-on-lime, never a sharp corner. Buttons feel squeezable; a small translateY(-1px) lift with a bouncy easing on hover reinforces the tactile, physical-object feeling.
Product Cards — Cream, Bordered, Warm
.product-card {
background: #fff4ec; /* cream surface */
border: 2px solid #3c422e; /* confident olive outline */
border-radius: 20px;
padding: 24px;
}
.product-card__image { width: 100%; display: block; border-radius: 12px; }
.product-card__name { font: 500 18px "GT Alpina Typewriter", serif; color: #3c422e; margin-top: 16px; }
.product-card__price { font: 500 16px "GT Alpina Typewriter", serif; color: #3c422e; margin-top: 4px; }Cards are warm cream panels with a confident olive outline rather than a drop shadow — sticker-like, not floating. Corners round to 20px, the product image to 12px inside. An optional faint warm lift 0 8px 24px rgba(60,66,46,0.10) may appear on hover, but the border carries the depth.
Badges / Tags — Lime & Mint Pops
.badge {
background: #d1e030; color: #3c422e; /* lime pop */
padding: 4px 12px; border-radius: 9999px;
font: 500 12px Apercu, sans-serif;
letter-spacing: 0.14em; text-transform: uppercase;
}
.badge--mint { background: #9eef80; } /* mint accent */
.badge--yellow{ background: #fbd535; } /* marigold */
.badge--olive { background: #3c422e; color: #f6e6d9; }Badges are full pills carrying the pantry pops — lime, mint, marigold — with olive UPPERCASE Apercu text: “NEW”, “BEST SELLER”, “LIMITED”. The olive-on-peach inverted badge handles the loudest moments.
Inputs / Forms — Cream, Rounded, Olive Border
.input {
background: #fff4ec;
border: 2px solid #3c422e;
border-radius: 12px;
padding: 12px 16px;
font: 400 16px "GT Alpina Typewriter", serif;
color: #3c422e;
}
.input::placeholder { color: #9a9b8a; }
.input:focus {
outline: none;
border-color: #d1e030; /* lime focus ring */
box-shadow: 0 0 0 3px rgba(209,224,48,0.35);
}Newsletter and search fields are warm cream with a 2px olive border and softly rounded 12px corners. Focus shifts the border to chartreuse with a soft lime glow. 16px body font avoids mobile zoom.
Navigation — Warm Bar, Serif Items, Cream Cart Pill
.nav { height: 64px; background: #f6e6d9; border-bottom: 2px solid #3c422e; }
.nav__item {
font: 500 15px "GT Alpina Typewriter", serif; color: #3c422e;
text-transform: none;
}
.nav__item:hover { text-decoration: underline; text-decoration-color: #d1e030; text-underline-offset: 4px; }
.nav__cart { /* live-probed cart pill */
background: #fff4ec; color: #3c422e;
border: 2px solid #3c422e; border-radius: 9999px;
padding: 8px 16px;
}A warm peach bar with an olive 2px bottom border. Nav items are sentence-case GT Alpina that underline in chartreuse on hover. The header cart is a cream pill — #fff4ec fill, olive text, olive border — exactly as live-probed.
5. Layout Principles
Spacing System
Base unit 4px; scale [0, 4, 8, 12, 16, 24, 32, 48, 64, 96, 128]. Sections breathe at 64–96–128px — generous, but warmer and a touch denser than a pure editorial system because color and borders do the separating.
Grid & Container
Page max-width 1280px; prose column 720px. Product grids run 3-up at desktop, 2-up at tablet, 1-up at mobile — slightly chunkier cards than a 4-up retail grid, because each card is a bordered, characterful object rather than a chrome-free thumbnail.
Whitespace Philosophy
Warmth over austerity. Whitespace exists, but Graza is comfortable filling it with color blocks, bordered cards, and playful type. Modules are separated by air and confident borders, not by emptiness alone. The page should feel stocked, like an open pantry, not minimal.
Section Cadence
The page alternates lime/mint/marigold color-block sections with peach copy/grid sections — a rhythm of bold flat color then warm reading space. Pull-quotes and oversized typewriter headlines punctuate the scroll; the cadence is loud → read → loud, keeping energy high throughout.
6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| Micro | 4 | tiny chips, focus highlights |
| Small | 8 | small inline elements, tags |
| Standard | 12 | inputs, inner image corners |
| Relaxed | 20 | cards, panels, modules |
| Featured | 32 | buttons / CTAs — the signature corner (live-probed) |
| Pill | 9999 | badges, cart pill, fully-rounded tags |
Graza’s chrome is built on soft, tactile rounding. The signature value is the 32px button corner (live-probed) — generous enough to feel nearly pill, soft enough to feel squeezable. Cards relax to 20px, inputs to 12px. Nothing in the system is sharp; a 0px corner would read as foreign and cold. When adding a new component, round it — prefer the 20–32px range for anything interactive, and the full pill for badges and the cart.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 | flat + 2px olive border | default for buttons, cards, inputs, nav |
| 1 | 0 2px 0 rgba(60,66,46,0.18) | optional “pressed-sticker” button depth |
| 2 | 0 8px 24px rgba(60,66,46,0.10) | optional product-card hover lift |
| 4 | 0 24px 64px rgba(60,66,46,0.20) | modal / cart-drawer overlay |
Shadow Philosophy
Graza creates depth primarily through confident olive borders, not shadows — the chrome reads as flat, sticker-like, hand-placed objects rather than floating cards. When a shadow does appear, it is olive-tinted (rgba(60,66,46,…), never pure black) to stay inside the warm world. The most characterful elevation is the optional hard 0 2px 0 bottom edge on buttons, which gives them a tactile, pressable, almost physical-bottle-cap quality. Modals and the cart drawer earn a softer, deeper olive shadow.
8. Interaction & Motion
- Easing: standard
cubic-bezier(0.4, 0, 0.2, 1)for fades; bouncycubic-bezier(0.34, 1.56, 0.64, 1)for button lifts and playful pops. - Durations: fast
150ms(button hover, lifts), standard240ms(image fades, card hovers), slow320ms(drawer / modal entrances). - Primary button hover: a small
translateY(-1px)lift with the bouncy easing plus a slightbrightness(0.96)— squeezable, tactile, never a flat color swap. - Outline button hover: transparent → lime fill (
#d1e030), olive text and border held. - Product card hover: optional warm shadow lift (
0 8px 24px rgba(60,66,46,0.10)); optional image cross-fade to a second shot; border stays put. - Input focus: border shifts olive → chartreuse with a soft
3pxlime glow (240ms). - Nav: chartreuse underline slides in on hover at 4px offset.
- Badges / pops: color-block sections may have a subtle entrance pop (scale 0.98 → 1 with bouncy easing) on scroll-in.
- Page transitions: 240ms cross-fade; loud color blocks may stagger-in their content.
- Reduced motion:
prefers-reduced-motion: reducehonored — lifts, pops, and cross-fades disabled; color and border state-changes remain (they’re instantaneous, not movement).
9. Accessibility & A11y
Computed contrast against the live-probed tokens (bg #f6e6d9, text #3c422e, brand #d1e030, cart #fff4ec):
- Text on canvas:
#3c422eon#f6e6d9= 8.57:1 — AAA (well above the 7:1 threshold). - Text on lime CTA:
#3c422eon#d1e030= 7.17:1 — AAA (the live olive-on-lime button pairing). - Text on cream cart/card:
#3c422eon#fff4ec= 9.65:1 — AAA. - Text on mint accent:
#3c422eon#9eef80= 7.52:1 — AAA. Mint must carry olive text, never white. - Text on marigold:
#3c422eon#fbd535= 7.30:1 — AAA. - White on olive (inverted chips):
#ffffffon#3c422e= 10.44:1 — AAA (for olive-background badges/sections). - Text on soft green stroke:
#3c422eon#9fcd7a= 5.71:1 — AA (fine for normal text; AAA for large).
Caution:
- Lime on peach fails badly:
#d1e030on#f6e6d9≈ 1.20:1 — never set lime text directly on the peach canvas. Lime is a fill color (olive sits on it), not a text color. Thelink-hoverlime is only acceptable on an already-underlined link where the underline carries the affordance.
Patterns:
- Focus: 2px solid
#3c422eoutline with a 2px outset gap, or the chartreuse focus glow on inputs — visible on peach, cream, and lime. - CTAs over color blocks: olive text on lime/mint/marigold all clear AAA — no scrim needed.
- Keyboard nav: full tab order across nav, cart pill, search, swatches, add-to-cart, and the cart drawer; the drawer traps focus and restores it on close.
- Reduced motion: lifts and pops disabled; no information conveyed by motion alone.
- Badges: never rely on color alone — pair the lime/mint/marigold with a text label.
10. Responsive Behavior
| Breakpoint | Width | Behavior |
|---|---|---|
| Mobile | <640 | 1-up product grid; hero headline 80→40px; nav → hamburger; CTAs full-width pill |
| Tablet | 640–1024 | 2-up grid; nav condenses; hero ~56px |
| Desktop | 1024–1280 | 3-up grid; inline nav; full color-block cadence |
| Wide | 1280–1536 | content caps at 1280; color blocks bleed full-viewport width |
- Touch targets: 44×44 minimum maintained — CTA padding (12×24) plus the
32pxradius gives a comfortable squeezable tap zone; cart pill and nav items keep a 44px-tall hit area. - Hero: the GT Alpina headline scales down but keeps its weight and character; the lime CTA goes full-width on mobile.
- Cards: the
2pxolive border and20pxradius stay at every size; cards stack 1-up on mobile. - Images: product shots stay
containon cream; lifestyle plates useobject-fit: coverfull-bleed. - Nav: inline serif items on desktop collapse to a peach hamburger bar on mobile; the cream cart pill persists in the header.
11. Content & Voice
Tone
Warm, opinionated, a little irreverent. Graza talks like a friend who genuinely cares about good olive oil — confident, playful, never stuffy. Sentence-case copy, occasional well-placed humor, and a foodie’s enthusiasm. It’s premium without being precious: the brand will crack a joke and still mean it about the oil.
Microcopy patterns
- Primary CTA: “Add to cart” (sentence case, lime pill)
- Shop entry: “Shop the squeeze” / “Get squeezing”
- Subscribe: “Never run dry” (subscription) — playful, on-brand
- Out of stock: “Back soon”
- Newsletter: “Join the drizzle” — characterful, not generic
- Empty cart: “Your cart’s running on empty.” (sentence case, warm)
- Error: “Something went sideways. Give it another squeeze.” (light, never alarming)
Empty states
Warm and a little funny — a single line of sentence-case copy with an oil/squeeze pun, plus one lime CTA back to the shop. The brand uses personality where other DTC brands use a sad-face illustration.
CTA verb conventions
- Use: Add to cart · Shop · Get squeezing · Subscribe · Learn more · Drizzle on (playfully)
- Avoid: corporate “Buy now”, aggressive urgency (“ACT FAST”), all-caps shouting in body copy, and anything that strips the warmth out of the voice.
12. Dark Mode & Theming
Light-only — warm-pantry, no dark variant offered. Graza’s identity is the peachy-cream canvas, olive ink, and lime pop; a dark theme would invert the warmth that defines the brand and turn the friendly pantry cold. The site ships a single warm light theme. The only “dark” surfaces are intentional olive #3c422e color-block sections carrying cream #f6e6d9 type — a content treatment for emphasis, not a theme. Theme switching is not part of the visual language.
13. Lineage & Influences
Graza launched in 2022 as a DTC olive-oil brand built on one tactile idea — a squeeze bottle of fresh, high-quality oil you keep on the counter — and the website translates that idea straight into chrome. The palette is the bottle: a peachy-cream #f6e6d9 canvas (the label), olive-green #3c422e ink (the type and brand mark), and a signature chartreuse-lime #d1e030 — the exact squeeze-bottle green — on every CTA. The typographic move that defines the brand is GT Alpina Typewriter (Grilli Type): a quirky, slightly clattery serif with typewriter rhythm that makes the whole site feel handmade, warm, and a little irreverent, set against a clean Apercu sans that carries the structural copy. Buttons round to a generous 32px, ringed in olive — a high-energy foodie register that rejects the white-and-Helvetica minimalism most premium-food brands default to.
What Graza rejects is just as defining. No white-and-sans neutrality, no muted “tasteful” palette, no sharp corporate corners, no shadow-heavy floating cards. Where conversion-optimized retail plays it safe, Graza is loud, warm, and bordered like a sticker. This places it firmly in the new wave of characterful CPG-DTC brands — Liquid Death, Magic Spoon, Olipop, Omsom — that win by being opinionated and instantly recognizable rather than safely minimal. The lineage is modern-pantry maximalism crossed with editorial discipline: color and a single weird typeface do the heavy lifting, and the chrome is unapologetically playful. It’s the digital equivalent of a kitchen-counter bottle you actually want to pick up and squeeze.
Named influences:
- GT Alpina (Grilli Type) — the quirky typewriter-serif family that carries the brand voice across display and body.
- Liquid Death — loud, irreverent CPG-DTC branding that wins on personality over neutral minimalism.
- Magic Spoon — playful, color-saturated food-DTC chrome with rounded, candy-like CTAs.
- Olipop — warm retro-pantry palette and characterful soda-brand identity.
- Omsom — bold, saturated pantry-brand color and a confident food-DTC voice.
- Gretel / studio food-branding — maximalist food-and-flavor identity systems with quirky display type.
14. Do’s and Don’ts
Do
- Keep the canvas peachy-cream
#f6e6d9and type olive#3c422e(live-probed) — warm, never white-on-black. - Drive every CTA with the chartreuse-lime
#d1e030— the squeeze-bottle green — with olive#3c422etext on it. - Ring buttons, cards, and inputs in a confident
2pxolive border — sticker-like depth, not drop shadows. - Round CTAs to the signature
32px(live-probed); cards to20px, inputs to12px. Everything is tactile. - Set display and body in GT Alpina Typewriter — its quirky clatter is the brand.
- Use Apercu for eyebrows, small labels, and utility copy where the serif would read as noise.
- Lean on the pantry-pop accents — mint
#9eef80, marigold#fbd535— for badges and color-block sections. - Keep copy sentence-case, warm, and a little funny — the friend-who-loves-oil voice.
- Pair every bright fill (lime/mint/marigold) with olive text — all clear AAA contrast.
- Add a tactile
translateY(-1px)lift with bouncy easing on button hover — squeezable feel.
Don’t
- Don’t set the canvas pure white — Graza’s ground is warm peach
#f6e6d9. - Don’t put lime text on the peach canvas — it’s a ~1.2:1 contrast fail; lime is a fill, olive is the text.
- Don’t use white text on the lime button — the live pairing is olive
#3c422eon lime. - Don’t use sharp
0pxcorners — every interactive element rounds; sharp reads as cold and foreign. - Don’t replace GT Alpina Typewriter with a generic sans — the quirky serif is the entire personality.
- Don’t lean on drop shadows for depth — confident olive borders carry the chrome.
- Don’t mute or corporate-ize the palette — the brand is loud, warm, and saturated on purpose.
- Don’t write stiff, corporate copy — the voice is playful, foodie, and opinionated.
- Don’t use pure-red errors — use the warm terracotta
#b3472dthat lives inside the peach world. - Don’t ship a dark mode — the warm light pantry is the brand; inverting it kills the warmth.
15. Agent Prompt Guide
Quick Color Reference
Background: #f6e6d9 (peachy-cream canvas — NOT white)
Text: #3c422e (olive green — body, headings, borders)
Brand (lime): #d1e030 (chartreuse-lime squeeze-bottle green — every CTA)
On brand: #3c422e (olive text on lime — NEVER white on lime)
Cart / cream: #fff4ec (cream cart pill + card surface)
Accent mint: #9eef80 (bright mint-green pop)
Accent yellow: #fbd535 (marigold / golden-oil)
Border: #3c422e (2px olive stroke) / #9fcd7a (soft green)
Muted text: #6b6f5d
CTA radius: 32px (the signature rounded corner)Example Component Prompts
Hero: “Create a playful olive-oil DTC hero on a peachy-cream
#f6e6d9canvas. Set a big sentence-case headline in GT Alpina Typewriter at 80px, weight 600, olive#3c422e, tracked −0.02em. Below it, a chartreuse-lime CTA —#d1e030fill, olive#3c422etext,2pxolive border,32pxradius, 15px GT Alpina — reading ‘Get squeezing’, that liftstranslateY(-1px)with a bouncy ease on hover. Warm, foodie, opinionated. No white background, no sharp corners.”
Product card: “Design a warm product card on cream
#fff4ecwith a confident2pxolive#3c422eborder and20pxradius. Inside: a product image rounded to12px, the name in 18px GT Alpina Typewriter Medium olive, the price in 16px GT Alpina olive, and a lime#d1e030‘Add to cart’ pill (olive text, olive border,32pxradius). Optional faint olive-tinted shadow on hover; the border carries the depth, not a drop shadow.”
Newsletter form: “Build a warm email signup: peachy-cream
#f6e6d9section, a single cream#fff4ecinput with a2pxolive#3c422eborder and12pxradius (16px GT Alpina), placeholder#9a9b8a, focus shifting the border to chartreuse#d1e030with a soft lime glow, and a lime ‘Join the drizzle’ pill button (olive text,32pxradius). Playful copy, no corporate tone.”
Badge row: “Make a row of pill badges (
9999pxradius) carrying the pantry pops: lime#d1e030‘NEW’, mint#9eef80‘BEST SELLER’, marigold#fbd535‘LIMITED’, all with olive#3c422eUPPERCASE Apercu text tracked +0.14em. For the loudest badge, invert to olive#3c422ebackground with cream#f6e6d9text.”
Color-block section: “Lay out a bold full-bleed lime
#d1e030section with a centered olive#3c422eGT Alpina Typewriter headline at 56px and a short sentence-case paragraph, then an olive-outline CTA that fills with cream on hover. A subtle scale 0.98→1 bouncy pop on scroll-in. Loud, warm, pantry-maximalist.”
Nav bar: “Build a peachy-cream
#f6e6d9nav at 64px with a2pxolive#3c422ebottom border. Sentence-case GT Alpina nav items in olive that underline in chartreuse#d1e030on hover, and a cream#fff4eccart pill on the right —2pxolive border, fully rounded, olive ‘Cart [0]’ label.”
Iteration Guide
- If it looks too ‘startup-minimal’, the canvas is probably white — switch the ground to peachy-cream
#f6e6d9and the type to olive#3c422e. - If the CTAs feel cold, they’re likely sharp or wrong-colored — round them to
32pxand fill with chartreuse-lime#d1e030(olive text, olive border). - If a lime label is invisible, you’ve set lime text on peach (~1.2:1) — lime is a fill, olive is the text. Move the lime to the background.
- If the type feels generic, confirm GT Alpina Typewriter (not a plain serif or Inter) for display + body; that quirky clatter is the whole brand.
- If the page feels flat or floaty, swap drop shadows for confident
2pxolive borders — Graza’s depth is sticker-like, not elevation-based. - If the chrome looks dull, you’ve muted the palette — bring back full-saturation lime, mint
#9eef80, and marigold#fbd535in color-block sections and badges. - If the copy reads corporate, loosen it to the warm, playful, foodie voice — sentence case, a little humor, oil/squeeze puns where they fit.
- To push the energy higher, add a bouncy
translateY(-1px)button lift and stagger-in color-block sections; to calm it, lean on cream#fff4ecreading panels between the loud blocks.
Theme-toggle audit: score=2, signals=[theme-context-selector]
Drop graza into your project, then ship the actual sections in an afternoon.
1 · install design
npx @webdesignhot/design-md add graza 2 · ship landing page
npx agentkit init --design graza