light · sans · enterprise
DESIGN.md inspired by Glean
White enterprise canvas, near-black indigo headlines, and one electric
By webdesignhot · www.glean.com ↗
$ npx @webdesignhot/design-md add glean
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Aave Ghost-soft DeFi — lavender #978fff on white, custom Aave Repro sans, pastel gradients in a usually-brutalist lending space. Accenture Dark hero, white Graphik, and one electric purple — the `>` greater-than mark made into a whole consulting brand. '#a600ff' is always moving forward. Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. Aesop Monochrome-warm apothecary — ivory canvas, charcoal type, Suisse Int'l set small, 0px corners. Affirm Honest-money fintech in the dark — indigo #4a4af4 CTAs at near-pill 96px radius, light-weight white headlines, no fine print. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Allbirds Oatmeal-canvas eco-minimalism — Geograph sans on warm Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. American Express White-canvas premium-restraint membership UI — signature Amex Blue accent, near-black editorial type, concierge-tier hierarchy. Amplitude Light-canvas digital-analytics surface — IBM Plex Sans, grey #565656 body, black full-pill CTAs and a signature #1e61f0 blue. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Anytype Pure-black canvas, white ink, and a multi-color 'any' palette — a local-first, encrypted knowledge base that turns privacy into a colorful object. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arbitrum Arbitrum Blue on white — Layer 2 chain marketing with Inter sans, structured grids, sophisticated-restraint contrasted with Solana's cinematic. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Atlassian Enterprise-blue corporate canvas — signature Atlassian Blue, Charlie display type, four-product mark. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Away Editorial travel-luggage DTC — Graphik on white, photography-led, sharp 0px white CTAs over dark hero imagery. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Bandcamp Bandcamp Cyan + Helvetica — indie-music marketplace honesty, no streaming-platform polish, no algorithmic carousels. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Best Buy Yellow price-tag mark, electric blue trust, bold sans — big-box electronics design with Geek-Squad confidence. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Biome A white-canvas Rust toolchain page where one deep azure blue does all the work. Black Forest Labs Frontier-lab monochrome — stark white canvas, dark hero, near-black green-tint type, Instrument Sans at 500 throughout. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Bolt An electric-blue command line for the web — StackBlitz's AI builder on a near-black #1e1e21 canvas, Inter Display, builder's register. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Booking.com Booking Blue + signal yellow — the deal-finder design language at maximum density, optimized for conversion not contemplation. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Brilliant STEM education with playful diagram-energy — warm coral CTA on near-black, custom Brilliant Sans, illustrated geometry as hero. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Buttondown Indie newsletter software in heavy 900-weight Auto Pro — electric `#0069ff` pill CTAs and soft-yellow highlights on a pure-white canvas. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Calm Mindfulness in a serif — Calm Cream canvas, soft moonlit blue and forest green, Visby Round display, breathing-pace motion. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Capital One Confident-accessible banking — navy authority, one red swoosh, 2px-sharp blue. Captions Near-white studio canvas, an Exposure display, and a violet brand keyed off a full crayon-box of CSS color vars. Caraway Wholesome non-toxic-cookware DTC — Suisse Works serif on warm off-white, deep teal-green pill CTAs, pastel colorway palette. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Casper Cozy DTC sleep brand — Casper navy/indigo ink (`#1e306e`) on a pure-white canvas, deep-navy `#012169` pill CTAs at 32px radius, Calibre body under New Kansas friendly-serif display. Premium that tucks you in. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chase Trust-institutional banking UI — white canvas, near-black ink, bright-blue primary + green secondary CTAs in Open Sans. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. CircleCI Light-content CI/CD platform — near-black hero, Inter sans, navy chrome with a restrained CircleCI-green accent. ClassPass Wellness-marketplace energy — coral-pink CTA on warm white, GT America sans, photographed-class-as-hero pattern. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudflare Infrastructure-grade calm — white canvas, dark hero band, FT Kunst Grotesk, signature Cloudflare orange, full-pill CTAs. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Coda White-canvas productivity surface — Calibre display over Inter body, near-black UI with a single confident #0066ff blue and warm-cream callouts. CodeRabbit Near-black AI-review canvas — warm CodeRabbit orange accent, Plus Jakarta Sans, sharp 4px white CTAs. CodeSandbox Pale-lime electricity on a Cognition Research-lab monochrome — warm off-white, grotesk display, serif body, sharp 0px black. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Convex Warm cream canvas, near-black ink, GT America — a reactive backend that dresses like a broadsheet. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Craft Warm-white canvas, an Untitled Serif display over Untitled Sans body, near-black ink, and full-pill CTAs — a notes app dressed as a fine-press editorial. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. CVS Health CVS-red heart on a clean white canvas — custom CVS Sans, near-black ink, trustworthy healthcare clarity. Databricks Signature Databricks Red Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. dbt Labs dbt orange Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Deliveroo Deliveroo Teal on white — food-delivery design at maximum saturation, custom Roo Sans, kangaroo-mark mascot energy. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deloitte Big-4 gravitas — pure-white canvas, true-black ink, Open Sans at light 300, and the signature green dot. Delta Air Lines Whitney sans on near-white, Delta navy + signal red — the Hartsfield-Jackson aircraft livery translated to web typography. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. Drizzle ORM Near-monochrome white canvas, dark #282b3b controls, and one signature lime-green serpent (#c5f74f) — a no-magic TypeScript ORM. Duolingo Owl-green confidence and DIN-Round buttons that lift like candy — the gamified language app distilled to four colors and one mascot. dYdX Pure-black canvas, Satoshi-compressed display, and one signature indigo-purple #7774ff CTA — a pro-trader perps terminal as a brand. Dyson Engineering-greyscale on white — Dyson Futura Light at 44px (weight `300`, never bold), body ink `#333` not pure black, zero-radius CTAs with a fluid-dynamics ripple hover, and a single magenta accent reserved for haircare. The web brand of an engineering company that refuses to look like a marketing site. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Emirates Custom-serif luxury — Emirates red on light grey, gold accents, Fly Better editorial calm. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Everlane Pure white canvas, Maison Neue Book, near-black ink — radical-transparency DTC minimalism. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. fal Pure white canvas, focal display at 120px, and near-black #252527 CTAs — generative-AI inference at editorial scale. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Fortnite Battle-royale design at maximum saturation — neon yellow + electric blue on near-black, Burbank Big condensed display, season-driven brand kaleidoscope. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. GitLab Light DevOps-platform marketing — GitLab Sans, near-black ink, oversized 96px headlines, tanuki-orange accent. Gitpod Editorial dev-tool calm — light canvas, near-black navy text, ABC Diatype sans + Martina Plantijn serif, 8px radius. Glif Near-black Manrope on near-white, anchored by one confident green CTA — a playful creative-agent canvas. Glossier Post-pink austerity — white canvas, single-family Apercu, 0px radius rectangles. The brand that invented millennial-pink chrome in 2014 has retired pink to a footer wash and a single badge color. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Graphite Near-black developer canvas — Matter type, near-white ink, one clean blue, 8px CTAs. Graza Squeeze-bottle olive-oil DTC — quirky GT Alpina Typewriter on peachy-cream, olive type, chartreuse-lime CTAs at 32px. Groq Warm off-white canvas, light-weight Space Grotesk, and a single hot `#f43e01` orange — speed-obsessed AI inference. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. Gumroad Hot pink `#ff90e8` on cream, ABC Favorit at 96px, hard black borders and offset shadows — neo-brutalist creator commerce. Gymshark Pure white canvas, black ink, Montserrat bold display over Roboto body — every CTA a fully-rounded 56px pill. Harvey Counsel-grade dark — warm near-black canvas, custom serif display, ivory CTA, sharp 4px monochrome. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. HEY Warm-white canvas, deep purple-ink, and a crayon-box of saturated pastels — opinionated email dressed as a friendly poster. HeyGen Clean white canvas, ABC Solar Display headlines, and an electric-cyan #00c3ff CTA with black text — consumer-AI video, friendly and bright. Hilton Hilton Blue on white — confident-contemporary hospitality with Söhne-adjacent sans, blue-on-white photography-led layouts. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. HubSpot Warm coral-orange (#FF7A59) on a near-white canvas, a humanist sans set generous and round, and a brand voice that turned inbound marketing into a methodology. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. Hume AI Warm cream canvas, custom Fellix type, and near-black pill CTAs — voice-AI research presented with humanist calm rather than tech coldness. Hyperliquid Near-black IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. IKEA Yellow `#ffdb00` on blue `#0058a3`, Noto IKEA sans, Swedish-democratic-design retail at planetary scale. Inngest Durable workflows on a near-black canvas — Whyte display, muted gold CTAs, sharp 0px edges. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Intercom Cream canvas, near-black Saans display, and electric-cobalt JetBlue JetBlue Blue on white — friendly aviation with a custom rounded sans, Mint cabin orange accent, lower-case microcopy. Jupiter Jupiter lime on near-black — Solana DeFi aggregator with Inter, a cat-in-space mascot, and playful pill-CTA energy. Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Klarna Klarna PINK `#ffa8cd` on white, near-black navy `#0b051d` ink, Klarna Title at billboard scale. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lambda Near-black Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Ledger White canvas, Inter at rest, and one unmistakable Ledger Orange on full-pill CTAs — security made calm. Lego Lego Yellow + Red on white — primary-color toy theatre, custom Lego Sans, brick-as-hero photography. Lemon Squeezy A dark hero with white Circular display, signature lemon-yellow Leonardo.Ai A pure-black cinematic canvas where ufficioDisplay headlines and white full-pill CTAs frame generative imagery — a film studio's title card, Canva-owned. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. Liquid Death Black canvas, condensed all-caps Acumin Pro, stark black-and-white — heavy-metal brutalism for canned water. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Loom White canvas, Charlie Display sans, and a confident Atlassian blue pill — async video that feels like a calm, friendly workspace. LottieFiles White-canvas animation studio — DM Sans display at 96px, Inter body, near-black text, one signature teal #019d91. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Lowe's Signature navy blue on white canvas — residential-DIY warmth rendered as big-box retail. lululemon Quiet-luxury athleisure — Saans variable on bone-off-white, off-black ink (`#140f0f`, not pure black), pill CTAs on square product cards, mixed-case sentence-cased headlines tracked −4px. The athletic brand that murmurs. Luma AI A cinematic black screening room that opens into a white studio — Graphik set tight, every CTA a full white pill. Magic Frontier-research minimalism — white canvas, Aeonik display, Suisse Intl body, near-black ink, one radix-blue accent. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Marriott Luxury-hospitality restraint — Caudex serif for editorial moments, off-white canvas, gold-bronze CTA, photographed-resort hero. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mejuri Monochrome luxury — white canvas, near-black ink, Syndicat Grotesk small caps and a Simon Mono accent. The jewelry photography does all the color work. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. MetaMask Foxy Orange on white — Ethereum wallet design with custom MM Sans, 8-bit fox mascot, friendly-utility voice. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Monzo Hot Coral `#ff4f40` on bright white, MonzoSans humanist geometry, and a transparent challenger-bank warmth. Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. MyFitnessPal Fitness-tracking utility — MFP Blue on white, Inter sans, dense calorie-and-macro grids, conversion-first navigation. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Netlify White canvas, dark hero, Figtree-heavy 800 display — electric-teal pill CTAs, indigo links. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Nintendo Joyful red on paper-white — Nintendo's site is the toy-aisle of the web, illustration-rich and refusal-of-darkness intentional. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nubank Roxo #8d0de3 as the whole brand — white nuSansDisplay on dark purple, 999px pill CTAs, anti-bank warmth. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Obsidian Near-black canvas, near-white text, a single electric-purple CTA and a crystal mark — a local-first knowledge base that looks like the editor it ships. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. On Swiss-engineered monochrome — true-black ink on white, custom On sans, bold 700 heads and 40px full-pill CTAs. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Our Place Warm-heritage cookware DTC — Cheltenham serif at light 300 on a cream canvas, terracotta SHOP NOW CTAs, Plaid body. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paddle Merchant-of-record calm — condensed serif headlines on a near-black canvas with warm cream and sand CTAs. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. Patagonia Outdoor-cooperative editorial — Futura sans on cream, ranger-station palette, photography-led story-first marketing. Patreon Patreon Coral on white — creator-economy patronage with Söhne sans, photographer-led marketing, mid-2024 brand refresh language. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Penpot Open-source design-and-code platform — dark hero, Work Sans display, mint-green action surface on a white canvas. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Phantom Phantom Purple on near-black — crypto wallet design that respects the user's intelligence with editorial restraint. Picoko Warm-white canvas, weight-900 Outfit, and one blazing pink — product photography reimagined in seconds. Pika A cream-canvas AI video studio in custom Telka type, with peach and black pill CTAs. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Pinterest Masonry feed as product, restrained chrome around it — white canvas, near-black text, Pinterest red reserved for action. Pitch Enormous Mark Pro headlines on a black hero, then a clean white workspace — violet Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. PlayStation Sony's Cinema-Black canvas with PS Blue and a custom SST sans — gaming-as-cinema, premium hardware in editorial restraint. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. Prisma White-paper canvas, navy ink, a single confident teal — the type-safe data layer dressed as documentation. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Quizlet Study-buddy design — Quizlet purple-blue on white, custom Hurmes Geometric, flashcard-as-hero pattern. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Rainbow White canvas, SF Pro Rounded Black at 96px, and a pink-orange-blue-purple rainbow — the friendliest Ethereum wallet onchain. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Rare Beauty Soft lavender on cream — Selena Gomez's beauty brand with mental-health-aware editorial restraint and serif-led product cards. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Recraft A jet-black studio where ABC Gravity Condensed slams the headline at weight 900 and a single electric-lime CTA does all the shouting. Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Relume Monochrome editorial — warm off-white, near-black, and oversized regular-weight display for an AI website builder. Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Revolut Dark Aeonik Pro hero, white Inter content, near-black `#191c1f` ink, fully-pill CTAs and gradient-accented fintech sleekness. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Ritual Visible-supply-chain wellness — white lab canvas, Ritual Navy #142b6f everywhere, CircularXX, 25px rounded CTAs, warm yellow as the one accent. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Robinhood Chartreuse `#CCFF00` lime on a black `#000` canvas, Martina Plantijn serif headlines paired with Capsule Sans Text — financial-editorial register, not tech-app sans. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Scale AI White canvas, Aeonik at a colossal 116px, black 8px CTAs, and a signature deep-to-light purple gradient (#5933b2 → Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Shortwave A dark AI-email canvas with Poppins display weight and one electric blue — Inbox rebuilt by the people who built it. Sierra Calm enterprise-AI — light canvas, deep-green hero, GT America, full-pill CTAs. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. SKIMS Nude-neutral minimal luxury — cream canvas, dark photographic hero, warm near-black #2d2a26, sharp 0px. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. Snowflake Deeper cyan Solana Solana Gradient + Diatype on near-black — Layer 1 chain marketing as cinematic experiment, magenta-purple-cyan brand prism. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. Sourcegraph Near-black code-intelligence canvas — PolySans display, coral-red accent, big quiet headlines. Southwest Airlines Heart-warm low-cost airline — Southwest Sans on light grey, yellow CTA voltage with navy ink, sharp 2px corners. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spline Pure-black 3D-design canvas with electric-blue CTAs and a playful multi-color accent set — the browser becomes the viewport. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Stability AI A near-black studio floor where Archivo headlines run light and a single lavender pill carries the only colour. StackBlitz Electric blue `#1574ef` on a graphite `#1c1f25` canvas — the in-browser IDE that built Bolt. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Storybook Open-source frontend workshop — white canvas, Nunito Sans, dark hero band, and the signature coral-pink brand mark. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Synthesia A white enterprise canvas where Basier Square headlines run near-black navy and a single indigo-blue pill carries every action. T-Mobile T-Mobile magenta (#E20074) dominates a near-white canvas — Un-carrier loudness in TeleNeo display weight. Tailscale Warm-light approachable-technical — off-white canvas, near-black Inter, brick-red accent. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Temporal Near-black engineering canvas, Aeonik at hairline-light 300, signature indigo CTA — durable-execution gravity for distributed-systems people. Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The Home Depot Signature orange on white, Helvetica bold — hardware-aisle signage as a web storefront. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. Tinybird Near-black developer canvas lit by one bright mint-green — managed ClickHouse with sharp, zero-radius CTAs. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Todoist Warm-white canvas, Graphik sans, signature Todoist-red CTA — a task manager that feels calm, friendly, and quietly productive. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Trigger.dev Background jobs in the dark — Satoshi on near-black, one electric lime for action. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Udio A pitch-black stage with near-white Innovator display type and a single magenta-pink spotlight — a recording console reimagined as a creative canvas. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. Uniswap Uniswap Pink on white — DEX design with Basel sans, unicorn-mark whimsy, and rounded-card softness in a usually-brutalist DeFi space. Upstash Serverless data, daylight calm — a pale-grey canvas, deep green-black type, and one electric Upstash green. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Valorant Tactical-shooter design language — Tungsten condensed all-caps, signal-red CTAs, and an off-white text the brand calls "ECE8E1". Vapi Near-black developer canvas lit by a signature lime and a playful multi-color set — Avantt display at 80px over Season Sans body, cream text, r12 CTAs. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Visa Bright-blue + golden-yellow payment-rail confidence — saturated `#1434CB` primary, ceremonial `#FCC015` yellow on hero pill CTAs, pill geometry throughout, custom visa-font-latin in light/regular weights. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Vuori Coastal-California performance calm — Aktiv Grotesk on pure white, warm near-black `#333333` ink, restrained small type (28px h1), photography-led, sharp 0px corners. Premium-athletic that never raises its voice. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warby Parker Friendly-premium DTC eyewear — white canvas, bright blue + deep navy, fully pill CTAs. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Wayfair Near-white canvas, ink-black type, photographic product cards — editorial-light home retail at marketplace scale. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. Wikipedia System-default information design — Linux Libertine serif headings, Vector skin, deliberate non-branding for the encyclopedia of record. Windsurf Cream `#f6eede` canvas, dark heroes, Tomato Grotesk at light 300, sharp `#34e8bb` mint DOWNLOAD. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Wispr Flow Pale lemon-cream paper, EB Garamond at 120px, and a lavender download pill — voice dictation that dresses like a literary journal. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. xAI White canvas, Universal Sans, a stark near-black pill, and warm-grey terminal panels — frontier minimalism. Xbox Xbox Green on near-black, Microsoft's Segoe UI Display dialed to gamer-coded confidence — bold, energetic, Game Pass-first. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zed Warm paper-light canvas, IBM Plex Serif headlines at light weight, one electric-blue download button — a code editor's site that reads like a typesetter's page. Zoom Zoom Blue `#0B5CFF` on white — geometric sans wordmark, Workplace-era AI Companion friendly-corporate register. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
try on →
theme
mobile · 390 × 844
Tokens webdesignhot/0.1
- bg
#ffffff - surface
#f5f5f7 - surface-soft
#fafafa - text AAA · 12.6
#333333 - text-heading
#0a0227 - text-muted
#6b6b73 - text-faint — · 2.8
#9a9aa2 - brand AA · 7.0
#343ced - brand-sampled
#343bed - brand-hover
#2a31cc - brand-soft
#ebecff - brand-deep
#29246a - on-brand
#ffffff - border — · 1.2
#e6e6ea - border-strong — · 1.5
#d2d2d8 - success
#058a5e - success-bg
#e6f5ee - warning
#9a6b00 - warning-bg
#fbf2dc - danger
#b42318 - danger-bg
#fdeceb - info
#343ced - info-bg
#ebecff
Ship faster than ever.
display-hero "PolySans Neutral" 72px w400 -0.02em
Ship faster than ever.
display-lg "PolySans Neutral" 56px w400 -0.018em
Ship faster than ever.
h1 "PolySans Neutral" 56px w400 -0.018em
Built for teams that ship.
h2 "PolySans Neutral" 40px w400 -0.014em
A complete kit
h3 "PolySans Neutral" 32px w500 -0.01em
The quick brown fox jumps over the lazy dog.
h4 "PolySans Neutral" 24px w500 -0.005em
The quick brown fox jumps over the lazy dog.
h5 "PolySans Neutral" 20px w500 0
The quick brown fox jumps over the lazy dog.
body-lg "PolySans Neutral" 18px w400 0
The quick brown fox jumps over the lazy dog.
body "PolySans Neutral" 16px w400 0
The quick brown fox jumps over the lazy dog.
body-sm "PolySans Neutral" 14px w400 0
OUR DESIGN SYSTEM
label "PolySans Neutral" 13px w500 0.01em
The quick brown fox jumps over the lazy dog.
eyebrow "PolySans Neutral" 13px w600 0.08em
OUR DESIGN SYSTEM
caption "PolySans Neutral" 12px w500 0.02em
- step-0 0px
- step-1 4px
- step-2 8px
- step-3 12px
- step-4 16px
- step-5 24px
- step-6 32px
- step-7 48px
- step-8 64px
- step-9 96px
- step-10 128px
- micro
2px - sm
4px - md
8px - lg
12px - xl
16px - pill
9999px
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Card preview
A complete kit — everything your product needs.
Hero, pricing, FAQ, dashboard, docs — every layout your product needs.
New
Stable
v1.0
Design roles 8/8 mapped · webdesignhot/0.1
Maps the 8 canonical role names to this entry's actual tokens. Use these to plug the design into role-aware tools — shadcn/ui themes, role-aware Tailwind plugins, atelier-lint — without hard-coding token names.
- background → bg
- foreground → text
- primary → brand
- primary-foreground → on-brand
- accent → accent
- muted → text-muted
- border → border
- ring → brand
Glean presents as enterprise Work AI, and its visual system is a study in trust-via-restraint. The canvas is bright paper-white (`#ffffff`), body copy sits in a calm neutral grey (`#333333`) rather than black, and headlines are set in a near-black indigo (`#0a0227`, rgb 10,2,39) — a deliberate warming of pure black that ties the type back to the brand's indigo identity without ever raising its voice. The entire chromatic budget is spent on one colour: electric indigo-blue `#343ced` (rgb 52,59,237), reserved almost exclusively for the `Get a demo` call-to-action. That CTA renders as a fully-rounded 64px pill — the single most recognisable shape primitive on the site — and secondary actions (`Sign in`) invert the same indigo into an outline-on-white treatment rather than introducing a second hue. The single-blue, white-canvas discipline is the Stripe / Linear lineage of enterprise SaaS, but Glean's very-rounded pill CTAs and its search-bar-as-hero composition push it toward the consumer search and AI-product register (Perplexity, Algolia, the Google search box) rather than the dense developer-tool look. PolySans — a geometric-humanist grotesque shared with Spline and a wave of modern AI/dev brands — is held at a restrained 400 weight even at hero scale, signalling engineered confidence over marketing shout. The result is a surface that reads enterprise-serious and AI-native at the same time: generously white, chromatically disciplined, and oriented entirely around guiding the buyer to that one indigo pill.
- Single confident action colour and trust-via-restraint chromatic discipline on a white canvas.
- Near-black indigo headline register and engineered, low-shout enterprise SaaS typography.
- Search-bar-as-hero composition and the consumer AI-search product register.
- Enterprise search product styling — result cards, query chrome, indigo-blue accent.
- PolySans grotesque lineage shared across the modern AI / 3D-tool design wave.
- PolySans typeface family — geometric-humanist grotesque held at light weights.
Export
4 formats · paste-ready
Tailwind
theme.extend block for tailwind.config.js
CSS variables
:root { --bg, --text, --brand, … } you can paste anywhere
DTCG JSON
W3C Design Tokens Community Group format
Figma Variables
Importable into Figma → Variables → Import
---
name: Glean
tagline: White enterprise canvas, near-black indigo headlines, and one electric #343ced — Work AI dressed for the boardroom.
updated_at: 2026-05-29T21:43:31.398Z
published_at: 2026-05-29T21:43:31.398Z
author: webdesignhot
source_url: https://www.glean.com
spec: webdesignhot/0.1
quality: curated
featured: false
categories: [ai, saas]
tags: [light, sans, enterprise]
preview_swatch: ['#ffffff', '#343ced', '#0a0227']
related: []
description: 'Glean is enterprise Work AI — an assistant, agent platform, and company-wide search — and its marketing site reads exactly that confident: a bright paper-white `#ffffff` canvas, body copy in a calm neutral `#333333`, and headlines set in near-black indigo `#0a0227` that lands a half-shade warmer and more authoritative than pure black. PolySans Neutral carries every word, kept at a restrained 400 weight even at the 56px hero size so the type feels engineered rather than shouted. The whole page resolves to a single chromatic event: electric indigo-blue `#343ced` (rgb 52,59,237), reserved almost entirely for the `Get a demo` call-to-action, which renders as a fully-rounded 64px pill — the brand''s most recognisable shape primitive. Secondary actions invert the same blue into an outline-on-white treatment, never a second hue. The result is a trustworthy, AI-search register: enterprise-serious, generously white, and disciplined enough that the one indigo CTA reads as the obvious next click on every screen.'
aliases:
background: bg
foreground: text
primary: brand
primary-foreground: on-brand
accent: accent
muted: text-muted
border: border
ring: brand
colors:
bg: '#ffffff' # body background; bright paper-white enterprise canvas
surface: '#f5f5f7' # observed feature/card tile; faint cool-grey lift off white
surface-soft: '#fafafa' # softest panel tint, a half-step off white
text: '#333333' # body color rgb(51,51,51); calm neutral, not pure black
text-heading: '#0a0227' # h1/h2 color rgb(10,2,39); near-black indigo, warm authority
text-muted: '#6b6b73' # captions, metadata, secondary labels
text-faint: '#9a9aa2' # placeholder text, disabled labels
brand: '#343ced' # ELECTRIC-INDIGO rgb(52,59,237); the single action colour
brand-sampled: '#343bed' # primary 'Get a demo' fill as sampled (rgb 52,59,237)
brand-hover: '#2a31cc' # pressed/hover CTA; one step deeper indigo
brand-soft: '#ebecff' # soft indigo wash for ghost-button and selected fills
brand-deep: '#29246a' # deep indigo accent (observed widget outline); footers, on-dark grounds
on-brand: '#ffffff' # white text on the indigo CTA
border: '#e6e6ea' # hairline divider; light cool-grey 1px
border-strong: '#d2d2d8' # emphasised divider, form field borders
success: '#058a5e' # enterprise green for confirmations
success-bg: '#e6f5ee' # success surface tint
warning: '#9a6b00' # warm amber for caution states
warning-bg: '#fbf2dc' # warning surface tint
danger: '#b42318' # restrained red for errors
danger-bg: '#fdeceb' # danger surface tint
info: '#343ced' # info reuses the brand indigo
info-bg: '#ebecff' # info surface tint
typography:
display:
family: '"PolySans Neutral", "PolySans", system-ui, -apple-system, "Segoe UI", Helvetica, Arial, sans-serif'
weights: [400, 500, 600]
body:
family: '"PolySans Neutral", "PolySans", system-ui, -apple-system, "Segoe UI", Helvetica, Arial, sans-serif'
weights: [400, 500]
mono:
family: 'ui-monospace, SFMono-Regular, "SF Mono", Menlo, Consolas, monospace'
weights: [400, 500]
scale:
display-hero: { size: 72, weight: 400, lineHeight: 1.02, tracking: '-0.02em', family: display }
display-lg: { size: 56, weight: 400, lineHeight: 1.05, tracking: '-0.018em', family: display }
h1: { size: 56, weight: 400, lineHeight: 1.05, tracking: '-0.018em', family: display }
h2: { size: 40, weight: 400, lineHeight: 1.1, tracking: '-0.014em', family: display }
h3: { size: 32, weight: 500, lineHeight: 1.2, tracking: '-0.01em', family: display }
h4: { size: 24, weight: 500, lineHeight: 1.3, tracking: '-0.005em', family: display }
h5: { size: 20, weight: 500, lineHeight: 1.35, tracking: '0', family: display }
body-lg: { size: 18, weight: 400, lineHeight: 1.55, tracking: '0', family: body }
body: { size: 16, weight: 400, lineHeight: 1.55, tracking: '0', family: body }
body-sm: { size: 14, weight: 400, lineHeight: 1.5, tracking: '0', family: body }
label: { size: 13, weight: 500, lineHeight: 1.4, tracking: '0.01em', family: body }
eyebrow: { size: 13, weight: 600, lineHeight: 1.4, tracking: '0.08em', family: body }
caption: { size: 12, weight: 500, lineHeight: 1.4, tracking: '0.02em', family: body }
radius:
micro: 2
sm: 4
md: 8
lg: 12
xl: 16
pill: 9999 # 64px CTA radius resolves to a full pill at button height
spacing:
base: 4
scale: [0, 4, 8, 12, 16, 24, 32, 48, 64, 96, 128]
layout:
page-width: 1280
prose-width: 720
header-height: 72
hero-padding-y: 96
section-padding-y: 96
card-padding: 24
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
ease-decelerate: 'cubic-bezier(0, 0, 0.2, 1)'
duration-fast: 150
duration-standard: 240
duration-slow: 320
hover-lift: 'translateY(-1px)'
page-transition: 'opacity-only, 200ms standard'
reduced-motion: 'respects prefers-reduced-motion: reduce'
breakpoints:
mobile: 640
tablet: 1024
desktop: 1280
wide: 1536
components:
button-primary:
backgroundColor: brand
textColor: on-brand
radius: pill
padding: '14px 28px'
font: { family: body, weight: 500, size: 16 }
hover: { backgroundColor: brand-hover }
use: 'The single saturated event — Get a demo, Start free; 64px pill, white text'
button-outline:
backgroundColor: bg
textColor: brand
border: brand
radius: pill
padding: '14px 28px'
font: { family: body, weight: 500, size: 16 }
hover: { backgroundColor: brand-soft }
use: 'Secondary action — Sign in; same indigo inverted to outline-on-white, never a new hue'
button-ghost:
backgroundColor: transparent
textColor: text-heading
radius: pill
padding: '14px 28px'
font: { family: body, weight: 500, size: 16 }
hover: { backgroundColor: surface }
use: 'Tertiary action; nav-adjacent links and quiet CTAs'
button-on-dark:
backgroundColor: bg
textColor: brand-deep
radius: pill
padding: '14px 28px'
font: { family: body, weight: 500, size: 16 }
hover: { backgroundColor: surface }
use: 'Inverted CTA inside the deep-indigo footer / dark band'
card:
backgroundColor: surface
border: border
radius: lg
padding: 24
shadow: 'none'
use: 'Feature / capability tile; depth via faint tonal lift, not shadow'
card-elevated:
backgroundColor: bg
border: border
radius: lg
padding: 28
shadow: 'rgba(10,2,39,0.06) 0 1px 2px, rgba(10,2,39,0.05) 0 8px 24px'
use: 'Floating panels — pricing, demo previews, search-result cards'
input:
backgroundColor: bg
border: border-strong
textColor: text
radius: md
padding: '10px 14px'
font: { family: body, weight: 400, size: 16 }
focus: { border: brand, ring: '0 0 0 3px rgba(52,60,237,0.18)' }
badge:
backgroundColor: brand-soft
textColor: brand
radius: pill
padding: '4px 10px'
font: { family: body, weight: 600, size: 12 }
shadows:
none: 'none'
ambient: 'rgba(10,2,39,0.05) 0 1px 2px'
raised: 'rgba(10,2,39,0.06) 0 1px 2px, rgba(10,2,39,0.05) 0 8px 24px'
elevated: 'rgba(10,2,39,0.08) 0 12px 32px, rgba(10,2,39,0.05) 0 4px 8px'
ring: '0 0 0 3px rgba(52,60,237,0.18)'
accessibility:
contrast-text-on-bg: 12.6 # #333333 on #ffffff — AAA at body sizes
contrast-heading-on-bg: 18.9 # #0a0227 on #ffffff — AAA at all sizes
contrast-on-brand: 4.9 # #ffffff on #343ced — AA body, AAA large
contrast-brand-on-bg: 4.3 # #343ced on #ffffff — AA for large/UI text
focus-ring: '3px solid rgba(52,60,237,0.4) with 2px offset'
reduced-motion-honored: true
keyboard-trap-free: true
min-touch-target: 44
dark-mode: light-only
lineage:
summary: |
Glean presents as enterprise Work AI, and its visual system is a study in
trust-via-restraint. The canvas is bright paper-white (`#ffffff`), body copy
sits in a calm neutral grey (`#333333`) rather than black, and headlines are
set in a near-black indigo (`#0a0227`, rgb 10,2,39) — a deliberate warming of
pure black that ties the type back to the brand's indigo identity without ever
raising its voice. The entire chromatic budget is spent on one colour: electric
indigo-blue `#343ced` (rgb 52,59,237), reserved almost exclusively for the
`Get a demo` call-to-action. That CTA renders as a fully-rounded 64px pill —
the single most recognisable shape primitive on the site — and secondary
actions (`Sign in`) invert the same indigo into an outline-on-white treatment
rather than introducing a second hue. The single-blue, white-canvas discipline
is the Stripe / Linear lineage of enterprise SaaS, but Glean's very-rounded
pill CTAs and its search-bar-as-hero composition push it toward the consumer
search and AI-product register (Perplexity, Algolia, the Google search box)
rather than the dense developer-tool look. PolySans — a geometric-humanist
grotesque shared with Spline and a wave of modern AI/dev brands — is held at a
restrained 400 weight even at hero scale, signalling engineered confidence over
marketing shout. The result is a surface that reads enterprise-serious and
AI-native at the same time: generously white, chromatically disciplined, and
oriented entirely around guiding the buyer to that one indigo pill.
influences:
- name: Stripe
role: Single confident action colour and trust-via-restraint chromatic discipline on a white canvas.
url: https://stripe.com
- name: Linear
role: Near-black indigo headline register and engineered, low-shout enterprise SaaS typography.
url: https://linear.app
- name: Perplexity
role: Search-bar-as-hero composition and the consumer AI-search product register.
url: https://www.perplexity.ai
- name: Algolia
role: Enterprise search product styling — result cards, query chrome, indigo-blue accent.
url: https://www.algolia.com
- name: Spline
role: PolySans grotesque lineage shared across the modern AI / 3D-tool design wave.
url: https://spline.design
- name: OpenType / Grilli Type
role: PolySans typeface family — geometric-humanist grotesque held at light weights.
url: https://gt-america.com
---
## 1. Visual Theme & Atmosphere
Glean's marketing site looks like enterprise software that has read the consumer-AI playbook and decided to take only the calm parts. The canvas is bright paper-white at `#ffffff` — no off-white ecru tint, no warm paper cast, just clean corporate light. Body copy sits in a measured neutral grey (`#333333`, rgb 51,51,51) rather than black, which softens long blocks of prose and keeps the page from feeling printed-on-the-nose. Headlines, by contrast, drop into a near-black indigo (`#0a0227`, rgb 10,2,39): a black that has been warmed a half-shade toward the brand's blue, so the big type feels authoritative and quietly on-brand without ever announcing a colour.
The type does the heavy lifting. PolySans Neutral — a geometric-humanist grotesque — carries every word from the 56px hero headline down to the 12px caption, and the most telling decision is that the hero is set at only **400 weight**. Most SaaS sites reach for 600–700 at hero scale to manufacture confidence; Glean does the opposite, trusting the size and the negative tracking to carry weight while the strokes stay slim and engineered. The effect is a headline that reads as a stated fact ("Work AI that Works") rather than a sales pitch.
Chromatically, the entire page resolves to a single event. Electric indigo-blue `#343ced` (rgb 52,59,237) is the brand colour, and it appears almost exclusively on the primary call-to-action — the `Get a demo` button — which renders as a fully-rounded **64px pill** in white-on-indigo. Everything else on the page is white, grey, and near-black indigo. Secondary actions like `Sign in` don't get a second colour: they invert the same indigo into an outline-on-white pill, so the page never has two competing saturated elements. That discipline is the whole point — when there's only one blue thing on the screen, the buyer always knows where to click.
The shape language reinforces the AI-search register. The 64px pill is much rounder than the 8px–12px radii of developer-tool SaaS; it nods to the search box, the chat input, the consumer-friendly affordance. Cards and feature tiles sit at a moderate 12px radius on a faint cool-grey surface (`#f5f5f7`), lifted off the white by tone rather than shadow. The overall atmosphere is enterprise-trustworthy with an AI-native warmth: generously spaced, low on ornament, and engineered to feel like a product that large companies can safely standardise on.
One note on the probe data: Glean's cookie banner is powered by Osano, whose CSS variables (`--osano-*`) happen to reuse `#343ced` for some controls and introduce a green (`#37cd8f` / `#058a5e`) and a deep indigo (`#29246a`). The green is **cookie chrome, not a Glean brand colour** — it does not appear in the product's own palette and should never be treated as an accent. Only the indigo family belongs to Glean.
**Key Characteristics**
- Bright paper-white `#ffffff` canvas — clean and corporate, no warm tint
- Body copy in calm neutral `#333333`, never pure black, for readable long-form
- Headlines in near-black indigo `#0a0227` — black warmed toward the brand blue
- A single saturated chromatic event: electric indigo `#343ced` on the primary CTA
- PolySans Neutral throughout, held at a restrained 400 weight even at 56px hero scale
- Signature 64px pill CTAs — much rounder than developer-tool SaaS, nodding to the search box
- Secondary actions invert the same indigo to outline-on-white, never a new hue
- Moderate 12px radius cards on a faint `#f5f5f7` surface, lifted by tone not shadow
- Generous 96px+ section padding; whitespace as enterprise composure
- Green (`#37cd8f`) in the probe is Osano cookie chrome — explicitly not a brand colour
## 2. Color Palette & Roles
### Canvas
- **bg** (`#ffffff`) [→ body background]: bright paper-white enterprise canvas, the default surface for nearly every band.
- **surface** (`#f5f5f7`) [→ observed feature/card tile]: faint cool-grey lift used for cards and feature tiles; provides depth tonally rather than via shadow.
- **surface-soft** (`#fafafa`): softest panel tint, a half-step off white for nested or quiet panels.
### Text
- **text** (`#333333`) [→ body color rgb(51,51,51)]: primary body copy; a calm neutral grey, deliberately not full black.
- **text-heading** (`#0a0227`) [→ h1/h2 color rgb(10,2,39)]: near-black indigo for all headlines; black warmed toward the brand blue for quiet authority.
- **text-muted** (`#6b6b73`): captions, metadata, and secondary labels.
- **text-faint** (`#9a9aa2`): placeholder text and disabled labels.
### Brand
- **brand** (`#343ced`) [→ ELECTRIC-INDIGO, rgb 52,59,237]: the single action colour; primary CTA fill, focus ring tint, link cousin.
- **brand-sampled** (`#343bed`): the exact fill sampled on the live primary `Get a demo` button (rgb 52,59,237) — within a hair of `#343ced`; either is correct, `#343ced` is canonical.
- **brand-hover** (`#2a31cc`): pressed / hover state for the CTA; one step deeper indigo.
- **brand-soft** (`#ebecff`): soft indigo wash for ghost-button hover fills, selected states, and info banners.
- **brand-deep** (`#29246a`) [→ observed widget outline color]: deep indigo for footers, dark bands, and on-dark grounds.
- **on-brand** (`#ffffff`): white text and icons on the indigo CTA.
### Borders
- **border** (`#e6e6ea`): light cool-grey hairline; the universal 1px divider.
- **border-strong** (`#d2d2d8`): emphasised dividers and resting form-field borders.
### Semantic
- **success** (`#058a5e`) on **success-bg** (`#e6f5ee`): enterprise green for confirmations — note this is a real success token, distinct from the coincidental Osano cookie green.
- **warning** (`#9a6b00`) on **warning-bg** (`#fbf2dc`): warm amber for caution states, never crayon-yellow.
- **danger** (`#b42318`) on **danger-bg** (`#fdeceb`): restrained red for error states and destructive actions.
- **info** (`#343ced`) on **info-bg** (`#ebecff`): info reuses the brand indigo; the system declines to invent a separate info hue.
### Shadow Colors
- Shadows are tinted with the heading indigo (`rgba(10,2,39,...)`) rather than neutral black, keeping elevation in chromatic agreement with the near-black-indigo headline colour. They appear only on truly floating elements — search-result cards, pricing tiers, dropdowns — never as a default card treatment.
## 3. Typography Rules
### Font Family
- **Display & body**: PolySans Neutral → PolySans → system-ui → -apple-system → Segoe UI → Helvetica → Arial → sans-serif. A single geometric-humanist grotesque carries the whole site; there is no serif companion.
- **Mono**: ui-monospace → SFMono-Regular → SF Mono → Menlo → Consolas → monospace — used only for code samples and the occasional query-string display.
- **Weight philosophy**: the family ships in light-to-medium weights here. Headlines hold at 400 (the live hero is literally 400 weight at 56px); 500 carries sub-heads, buttons, and labels; 600 is reserved for eyebrows and small emphatic badges. The site never pushes to 700.
### Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|---|---|---|---|---|---|---|
| display-hero | PolySans Neutral | 72 | 400 | 1.02 | -0.02em | campaign-scale display headline |
| display-lg | PolySans Neutral | 56 | 400 | 1.05 | -0.018em | the live hero size — light, engineered |
| h1 | PolySans Neutral | 56 | 400 | 1.05 | -0.018em | primary page headline, indigo `#0a0227` |
| h2 | PolySans Neutral | 40 | 400 | 1.1 | -0.014em | feature-band heads (live h2 = 40px) |
| h3 | PolySans Neutral | 32 | 500 | 1.2 | -0.01em | sub-feature heads |
| h4 | PolySans Neutral | 24 | 500 | 1.3 | -0.005em | card titles |
| h5 | PolySans Neutral | 20 | 500 | 1.35 | 0 | inline emphasis, small heads |
| body-lg | PolySans Neutral | 18 | 400 | 1.55 | 0 | hero subheads, intro paragraphs |
| body | PolySans Neutral | 16 | 400 | 1.55 | 0 | default reading size (live body = 16px) |
| body-sm | PolySans Neutral | 14 | 400 | 1.5 | 0 | secondary copy, footnotes |
| label | PolySans Neutral | 13 | 500 | 1.4 | 0.01em | UI labels, button text companions |
| eyebrow | PolySans Neutral | 13 | 600 | 1.4 | 0.08em | uppercase section eyebrows / kickers |
| caption | PolySans Neutral | 12 | 500 | 1.4 | 0.02em | image and chart captions |
| code | mono | 14 | 400 | 1.5 | 0 | code block |
| code-inline | mono | 13 | 400 | 1.4 | 0 | inline code, query strings |
### Principles
- **Light headlines, by design**: the hero is 400 weight at 56px. This is the brand's signature typographic move — confidence through size and tracking rather than bold weight. Resist the urge to set headlines at 600–700.
- **Indigo, not black, on headings**: headlines use `#0a0227` (near-black indigo), never pure `#000`. The warmth ties the type to the brand without spending an obvious colour.
- **Negative tracking at scale**: tracking tightens to `-0.018em` at hero size and relaxes back to `0` by body size; the compression keeps the slim 400-weight headlines from drifting.
- **Body grey, not black**: long-form copy is `#333333`, a calibrated neutral that reads comfortably across paragraphs without the harshness of full black on white.
- **One typeface, many weights**: PolySans does everything. The hierarchy is built from weight (400/500/600) and size, not from mixing families.
- **Eyebrows carry the only positive tracking**: section kickers use `+0.08em` uppercase at 13px / 600 — the one place letter-spacing opens up, signalling "category" rather than "headline".
## 4. Component Stylings
### Buttons
**Primary**
- Background: `#343ced` (canonical; live fill sampled as `#343bed`). Text: `#ffffff` at PolySans 500 / 16px. Padding: `14px 28px`. Radius: **64px (full pill)**. Border: none.
- Hover: background → `#2a31cc`, optional `translateY(-1px)`. Active: background → `#2a31cc`, lift removed.
- Use: the single saturated event on the page — `Get a demo`, `Start free`, `Talk to sales`. Exactly one per module.
**Outline (secondary)**
- Background: `#ffffff`. Text: `#343ced` at PolySans 500 / 16px. Border: `1px solid #343ced`. Padding: `14px 28px`. Radius: 64px pill.
- Hover: background → `#ebecff`. Active: background → `#ebecff`, border deepens to `#2a31cc`.
- Use: secondary action paired with the primary CTA — the live `Sign in` button. Same indigo, inverted; never a second hue.
**Ghost (tertiary)**
- Background: transparent. Text: `#0a0227` at PolySans 500 / 16px. Radius: 64px pill (or 8px when inline). No border.
- Hover: background → `#f5f5f7`. Use: nav-adjacent links, quiet secondary CTAs, in-page jump links.
**On-dark inverted**
- Background: `#ffffff`. Text: `#29246a` (deep indigo) at PolySans 500 / 16px. Padding: `14px 28px`. Radius: 64px pill.
- Hover: background → `#f5f5f7`. Use: CTA placed inside the deep-indigo footer or any dark band.
### Cards
**Standard card**
- Background: `#f5f5f7`. Border: `1px solid #e6e6ea`. Radius: 12px. Padding: 24px. No shadow.
- Use: feature / capability tile (e.g. the "Engineering — Debug code" capability cards observed live at 12px radius). Depth via faint tonal lift, not shadow.
**Elevated card**
- Background: `#ffffff`. Border: `1px solid #e6e6ea`. Radius: 12px. Padding: 28px.
- Shadow: `rgba(10,2,39,0.06) 0 1px 2px, rgba(10,2,39,0.05) 0 8px 24px`.
- Use: pricing tiers, demo previews, search-result cards — anything that should float above the canvas.
**Search-result card**
- Background: `#ffffff`. Border: `1px solid #e6e6ea`. Radius: 12px. Padding: `16px 20px`.
- Title in PolySans 500 / 16px `#0a0227`, snippet in 14px `#333333`, source chip as a soft indigo badge. The product-defining primitive — Glean is enterprise search, and the result card is its hero object.
### Badges, Tags, Pills
**Status / category badge**
- Background: `#ebecff`. Text: `#343ced` at PolySans 600 / 12px. Padding: `4px 10px`. Radius: 9999px.
- Use: "New", "Beta", capability tags, source labels in search results.
**Neutral chip**
- Background: `#f5f5f7`. Text: `#6b6b73` at PolySans 500 / 12px. Padding: `4px 10px`. Radius: 9999px.
- Use: filters, metadata pills, file-type tags.
### Inputs / Forms
**Text input**
- Background: `#ffffff`. Border: `1px solid #d2d2d8`. Radius: 8px. Padding: `10px 14px`. Font: PolySans 400 / 16px.
- Focus: border → `#343ced`, ring `0 0 0 3px rgba(52,60,237,0.18)`.
- Placeholder colour: `#9a9aa2`.
**Search input (the signature primitive)**
- Background: `#ffffff` or `#f5f5f7`. Border: `1px solid #e6e6ea`. Radius: 9999px (pill) or 12px when full-width. Padding: `12px 18px 12px 44px` (leading search icon). Font: PolySans 400 / 16–18px.
- Focus: ring `0 0 0 3px rgba(52,60,237,0.18)`, border → `#343ced`.
- Use: the hero search bar — Glean's product is search, so the query input is treated with the same care as a CTA.
### Navigation
**Top bar**
- Background: `#ffffff`, often with a `1px solid #e6e6ea` bottom border on scroll. Height: 72px.
- Logo at left; nav items at PolySans 500 / 15px in `#0a0227`. Hover: colour shifts toward `#343ced`, no underline jump.
- Right cluster: an outline `Sign in` pill and the solid indigo `Get a demo` pill — the two-pill pairing is the brand's nav signature.
**Footer**
- Background: deep indigo (`#29246a`) or white depending on the page. On dark: link text `#ffffff` at 14px, section headings `#ffffff` at 13px / 600 tracked `+0.08em`, inverted white CTA pill.
## 5. Layout Principles
### Spacing System
Base unit: 4px. Scale: `[0, 4, 8, 12, 16, 24, 32, 48, 64, 96, 128]`. The 24px gutter is the workhorse for card grids; 48px separates stacked blocks within a band; 96–128px separates major sections. The rhythm is enterprise-roomy — generous but not editorial-loose — so the page reads as composed and trustworthy rather than dense.
### Grid & Container
- **Page width**: 1280px max, centred.
- **Prose width**: 720px max for editorial / documentation text columns.
- **Hero**: copy claims roughly 760–860px horizontal, often centred above a full-width search bar or product visual.
- **Feature grid**: 3-column at 1024px+, 2-column at 640–1024px, 1-column below 640px. Card gap: 24px.
### Whitespace Philosophy
Whitespace here signals composure and seriousness — the visual equivalent of an enterprise vendor that doesn't need to crowd the slide. Section padding runs 96px+ on desktop; cards run 24–28px internal padding. The bright white canvas plus the generous spacing is what makes the single indigo CTA pop without any other chromatic help.
### Section Cadence
The pattern is calm and consistent: `white hero (with search bar) → white feature grid → white capability/agent showcase → white logo/social-proof band → deep-indigo footer`. Unlike sites that alternate light/dark bands for drama, Glean stays white almost the whole way down and reserves the deep indigo for the footer — keeping the body authoritative and unbroken.
## 6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| micro | 2px | inline tags, tiny inline markers |
| sm | 4px | small inputs, nested UI primitives |
| md | 8px | text inputs, secondary panels, inline buttons |
| lg | 12px | cards, feature tiles, search-result cards |
| xl | 16px | modals, large emphasis blocks |
| pill | 9999px | the signature 64px CTA pills, badges, search bar, avatars |
Glean's radius story is bimodal: structural surfaces (cards, inputs, panels) live in a moderate 8–16px band, while every **action and query affordance** jumps straight to a full pill. That contrast — calm rectangles for content, generous pills for interaction — is the shape signature, and the 64px CTA pill is the single most recognisable primitive on the site.
## 7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 | flat, no shadow, on `#ffffff` | body content, default surfaces |
| 1 | faint tonal lift onto `#f5f5f7` | feature / capability cards within a band |
| 2 | `1px hairline + ambient shadow` | elevated cards over white |
| 3 | `raised` two-layer indigo-tinted shadow | pricing, demo previews, search-result cards |
| 4 | `elevated` shadow, 12–16px radius | dropdowns, popovers, the search autocomplete panel |
| 5 | `elevated` shadow + backdrop, 16px radius | modals, lightboxes |
**Shadow Philosophy**: Glean's shadows are tinted with the heading indigo (`rgba(10,2,39,...)`) rather than neutral black, keeping elevation chromatically consistent with the near-black-indigo type. The marketing surface is sparing with elevation — most depth comes from the faint tonal step between `#ffffff` and `#f5f5f7` plus the `#e6e6ea` hairline. True shadows are reserved for things that genuinely float: the search autocomplete panel, pricing tiers, and modal dialogs.
## 8. Interaction & Motion
### Easing
- **standard**: `cubic-bezier(0.4, 0, 0.2, 1)` — the workhorse ease for hover and colour transitions.
- **emphasized**: `cubic-bezier(0.2, 0, 0, 1)` — slower acceleration, faster deceleration; reserved for hero entrance and modal open.
- **decelerate**: `cubic-bezier(0, 0, 0.2, 1)` — for elements entering from off-canvas and for the search-panel reveal.
### Durations
- **fast** (150ms): button colour shift, link colour shift, badge state changes.
- **standard** (240ms): button hover lift, card hover, dropdown open.
- **slow** (320ms): modal open, search-panel expand, hero entrance.
### Per-component micro-states
- **Button hover**: indigo deepens to `#2a31cc` over 150ms with `standard` ease, plus an optional `translateY(-1px)` lift. No scale-up, no glow.
- **Outline-button hover**: fill animates from transparent to `#ebecff` over 150ms; border stays put.
- **Card hover**: background tint deepens one tonal step; if elevated, the shadow intensifies one tier over 240ms.
- **Search-bar focus**: the indigo ring fades in at ~120ms and the autocomplete panel decelerates open over 320ms — the most choreographed interaction on the site, because search is the product.
- **Input focus**: border shifts to `#343ced` and the `0 0 0 3px rgba(52,60,237,0.18)` ring fades in simultaneously.
### Page transitions
Marketing page transitions are deliberately quiet — opacity-only fades at ~200ms with `standard` ease. No slide, no parallax. The enterprise register favours stability over spectacle.
### Reduced-motion strategy
`prefers-reduced-motion: reduce` is honoured: transform-based animations collapse to opacity-only at ~100ms, hover lifts disappear, and the search panel opens instantly rather than animating. Content never depends on motion to be understood.
## 9. Accessibility & A11y
### Contrast pairs (computed from live tokens)
- **text on bg**: `#333333` on `#ffffff` → **12.6:1** (AAA at all body sizes).
- **heading on bg**: `#0a0227` on `#ffffff` → **18.9:1** (AAA at all sizes — the near-black indigo is essentially as legible as black).
- **on-brand on brand**: `#ffffff` on `#343ced` → **4.9:1** (AA at body sizes, AAA at large) — comfortable for the white-on-indigo CTA.
- **brand on bg**: `#343ced` on `#ffffff` → **4.3:1** (AA for large text and UI components such as the outline button's text and border).
- **muted on bg**: `#6b6b73` on `#ffffff` → ~4.7:1 (AA at body sizes) — keep muted text at 14px+ for comfortable reading.
### Focus indicators
- **Default focus ring**: `3px solid rgba(52,60,237,0.4)` with a 2px offset; never removed for keyboard users.
- **Within inputs and the search bar**: border shifts to `#343ced` and adds a `0 0 0 3px rgba(52,60,237,0.18)` ring.
- **On the deep-indigo footer**: ring switches to `rgba(255,255,255,0.6)` for contrast against the dark ground.
### ARIA patterns
- The hero search bar uses `role="combobox"` with `aria-expanded`, `aria-controls`, and `aria-activedescendant` for the autocomplete listbox.
- Modals use `role="dialog"`, `aria-modal="true"`, a focus trap, and `Esc` to close.
- Capability / agent tabs use `role="tablist"` / `role="tab"` / `role="tabpanel"` with arrow-key navigation.
- The cookie banner (Osano) is third-party chrome; ensure it does not trap focus before main content.
### Keyboard nav order
Top bar → search bar → primary CTA → feature bands in DOM order → footer. `Tab` order matches visual order; a `Skip to content` link appears first in the DOM and becomes visible on focus.
### Screen reader hints
- Decorative product illustrations and 3D visuals carry `aria-hidden="true"`.
- Icon-only buttons carry `aria-label` ("Open menu", "Search", "Get a demo").
- Stat callouts use `aria-label` with the full phrase rather than relying on numeral parsing.
### Reduced motion
Honoured throughout — see §8.
## 10. Responsive Behavior
### Breakpoints
| Tier | Width | Behavior |
|---|---|---|
| mobile | < 640px | single column, 16px gutter, 64px section padding, hero search bar full-width |
| tablet | 640–1024px | 2-column feature grids, 24px gutter, 80px section padding |
| desktop | 1024–1280px | 3-column feature grids, 24px gutter, 96px section padding |
| wide | 1280px+ | container caps at 1280px, content centred |
### Touch Targets
Minimum 44×44px on touch devices. The 64px pill CTAs comfortably exceed this with their `14px 28px` padding; smaller inline links expand their tap area via `padding: 8px 0` rather than relying on line-height.
### Collapsing strategy
- **Top nav**: hamburger menu < 1024px; full nav with the two-pill cluster above.
- **Feature grid**: 3 → 2 → 1 columns at 1024 / 640.
- **Hero**: product visual moves below the search bar and copy < 768px; the search bar stays prominent and full-width.
- **Pricing**: tiers stack vertically < 768px with the recommended tier highlighted via order and a soft indigo border.
- **Footer**: multi-column → 2-column → 1-column accordion at 1024 / 640.
### Image / visual behavior
Product screenshots and 3D visuals use `srcset` with 1x/2x densities and `sizes` matched to container width. Below 768px, hero visuals adopt `object-fit: cover` with a locked `aspect-ratio` so the search bar never gets pushed below the fold.
### Container queries
Used inside the search-result and capability cards so they reflow their internal layout (icon + title + snippet) based on the card's own width rather than the viewport — important when the same card appears in both a 3-up grid and a full-width list.
## 11. Content & Voice
### Tone
Glean's voice is **enterprise-confident and plainly declarative**: it states capabilities as facts ("Work AI that Works", "Agents, Assistant & Search") and trusts the reader to be a serious buyer rather than a casual browser. Sentences are short, present-tense, and free of hype punctuation — periods over exclamation marks. The register is the written equivalent of the 400-weight headline: assured without raising its voice.
### Microcopy patterns
- **Primary CTA**: "Get a demo" is the canonical phrase — the one indigo pill. Variants: "Talk to sales", "Start free".
- **Secondary CTA**: "Sign in" (the outline pill). Glean separates the buyer action (demo) from the existing-user action (sign in) and gives each its own pill treatment.
- **Error messages**: pattern is "Couldn't [action] because [reason]. [Recovery]." — specific cause, then a way forward.
- **Success confirmations**: short and declarative ("Connected." / "Demo requested.") rather than effusive.
### Empty states
Empty states are practical and instructive rather than playful: "No results — try a broader query" or "Connect a data source to start searching", each with a clear next action. No cartoons, no "Oops!" — the enterprise reader expects competence.
### CTA verb conventions
- **Primary marketing CTA**: "Get a demo" (canonical) or "Talk to sales".
- **Product / self-serve**: "Start free" or "Try Glean".
- **Existing user**: "Sign in" (never "Log in" elsewhere — keep it consistent).
- **Resources**: "Read the report", "Watch the demo" — name the artefact, never "Learn more" alone.
## 12. Dark Mode & Theming
Glean's marketing site is **light-only** — there is no full dark-mode token swap for the public pages. The canvas stays bright white throughout, with the only consistently dark surface being the deep-indigo footer (`#29246a`).
When a dark band or footer is needed, treat it as a bounded inversion rather than a theme:
- ground swaps to `#29246a` (deep indigo), not pure black — keep the surface in the indigo family
- text becomes `#ffffff`; muted text becomes `rgba(255,255,255,0.7)`
- borders become `rgba(255,255,255,0.12)` (faint white hairline)
- the primary CTA inverts to a **white pill with deep-indigo text** (`#29246a`), since the indigo fill would disappear against the indigo ground
- the focus ring switches to `rgba(255,255,255,0.6)`
- shadows are removed; depth comes from the tonal step between the indigo ground and white cards
The in-product application may offer richer theming, but for marketing the discipline is: stay white, reserve the deep indigo for the footer, and never run a full dark page.
## 13. Lineage & Influences
Glean sits at the intersection of two design lineages. The first is the **trust-via-restraint enterprise SaaS** school — Stripe and Linear — which spends its entire chromatic budget on a single confident accent over a clean canvas, lets typography rather than colour carry hierarchy, and treats whitespace as a credibility signal. Glean's one-indigo discipline, its near-black-indigo headlines, and its light-weight PolySans hero are all squarely in this tradition. The second lineage is **consumer AI search** — Perplexity, Algolia, and the lineage of the search box itself — which is why Glean's hero centres a search bar, treats the query input with as much care as a CTA, and rounds its interactive affordances into generous pills rather than the tight 8px radii of developer tools.
What Glean rejects is just as defining. It rejects the multi-hue gradient maximalism common to consumer AI startups; it rejects bold 700-weight marketing headlines in favour of an engineered 400; it rejects warm ecru canvases (Notion) in favour of clean corporate white; and it rejects shadow-heavy Material elevation in favour of tonal layering and indigo-tinted shadows used sparingly. The PolySans typeface ties it into a contemporary AI/dev-tool design wave (it shares the family with brands like Spline), but Glean holds the type lighter and quieter than most of that cohort — the typographic equivalent of an enterprise vendor that has nothing to prove.
**Named influences**
- **Stripe** ([stripe.com](https://stripe.com)) — Single confident action colour and trust-via-restraint discipline on a white canvas.
- **Linear** ([linear.app](https://linear.app)) — Near-black indigo headline register and engineered, low-shout enterprise typography.
- **Perplexity** ([perplexity.ai](https://www.perplexity.ai)) — Search-bar-as-hero composition and the consumer AI-search product register.
- **Algolia** ([algolia.com](https://www.algolia.com)) — Enterprise search styling: result cards, query chrome, indigo-blue accent.
- **Spline** ([spline.design](https://spline.design)) — Shared PolySans grotesque lineage across the modern AI / 3D-tool design wave.
## 14. Do's and Don'ts
**Do**
- Keep the action palette to a single electric indigo (`#343ced`); secondary actions invert it to outline-on-white, never a different hue.
- Set headlines in near-black indigo (`#0a0227`), not pure black — the warmth is what ties the type to the brand.
- Hold hero headlines at 400 weight; the slim, engineered PolySans is the brand's signature typographic move.
- Set body copy in `#333333`, a calm neutral grey, for comfortable long-form reading.
- Render every primary CTA as a full 64px pill — the rounded action shape is the most recognisable primitive on the site.
- Pair the two-pill nav cluster: an outline `Sign in` and a solid indigo `Get a demo`.
- Treat the search bar as a first-class hero object — pill or 12px radius, generous padding, an indigo focus ring.
- Lift cards onto the faint `#f5f5f7` surface with a `#e6e6ea` hairline; use shadow only for things that genuinely float.
- Run sections at 96px+ vertical padding; the enterprise breath is part of the credibility.
- Tint shadows with the heading indigo (`rgba(10,2,39,...)`), keeping elevation chromatically consistent.
**Don't**
- Don't introduce a second saturated colour — and never treat the Osano cookie green (`#37cd8f` / `#058a5e`) as a Glean accent; it is third-party chrome.
- Don't set headlines bold (600–700); the negative-tracked 400-weight PolySans is what carries the voice.
- Don't use pure black (`#000`) for headings or body; use `#0a0227` for heads and `#333333` for body.
- Don't square off the CTAs — the 64px pill is non-negotiable; 8px radius reads as a different, more developer-y product.
- Don't warm the canvas toward ecru; Glean's white is clean and corporate, not paper-like.
- Don't lean on drop-shadows for card depth — depth here is tonal (`#ffffff` → `#f5f5f7`) plus a hairline.
- Don't run a full dark-mode page; the body stays white and the deep indigo (`#29246a`) is reserved for the footer.
- Don't use vague CTAs like "Learn more" or "Get started" alone — name the action ("Get a demo", "Talk to sales").
- Don't crowd the layout; the generous whitespace is what lets the single indigo CTA do its job.
- Don't mix a heavier display font in; PolySans does the whole hierarchy through weight and size, not family-mixing.
## 15. Agent Prompt Guide
### Quick Color Reference
```
bg: #ffffff
surface: #f5f5f7
text: #333333
text-heading: #0a0227
text-muted: #6b6b73
brand: #343ced
brand-hover: #2a31cc
brand-soft: #ebecff
brand-deep: #29246a
border: #e6e6ea
on-brand: #ffffff
```
### Example Component Prompts
1. "Create a marketing hero in the Glean style: bright white `#ffffff` canvas, a centred PolySans Neutral 56px / 400-weight headline in near-black indigo `#0a0227` with `-0.018em` tracking, an 18px / 400 subhead in `#333333`, a full-width pill search bar below (white, `#e6e6ea` hairline, leading search icon, indigo `#343ced` focus ring), and a primary `Get a demo` CTA as a 64px indigo pill (`#343ced` fill, white text, `14px 28px` padding)."
2. "Design an enterprise nav bar in the Glean style: 72px tall, white background with a `1px solid #e6e6ea` bottom border, logo at left, nav items at PolySans 500 / 15px in `#0a0227`, and a right cluster of two pills — an outline `Sign in` (white fill, `#343ced` text and border, 64px radius) and a solid `Get a demo` (`#343ced` fill, white text, 64px radius)."
3. "Render a feature / capability card in the Glean style: `#f5f5f7` background, 12px radius, `1px solid #e6e6ea` hairline, 24px padding, an icon in indigo `#343ced`, a PolySans 500 / 24px title in `#0a0227`, and body text at PolySans 400 / 16px in `#333333`, no drop-shadow."
4. "Build an enterprise search-result card in the Glean style: white `#ffffff` background, 12px radius, `1px solid #e6e6ea` hairline, `16px 20px` padding, title in PolySans 500 / 16px `#0a0227`, snippet in 14px `#333333`, and a soft indigo source badge (`#ebecff` background, `#343ced` text, pill radius, PolySans 600 / 12px)."
5. "Create a deep-indigo footer band in the Glean style: `#29246a` background, white `#ffffff` link text at 14px, section headings in white 13px / 600 tracked `+0.08em` uppercase, and an inverted CTA — a white pill with deep-indigo `#29246a` text — for the final `Get a demo` call."
6. "Design a pricing tier card in the Glean style: white `#ffffff` background, `1px solid #e6e6ea` hairline, 12px radius, 28px padding, raised indigo-tinted shadow (`rgba(10,2,39,0.06) 0 1px 2px, rgba(10,2,39,0.05) 0 8px 24px`), tier name in PolySans 500 / 20px `#0a0227`, price in PolySans 400 / 48px, and a 64px indigo pill CTA at the foot."
### Iteration Guide
1. **Start with the canvas and the pill**: confirm a clean white `#ffffff` base and a 64px-pill primary CTA in `#343ced`. If your prototype's CTA is a tight rectangle, it has drifted to a developer-tool look.
2. **Check the headline weight**: hero headlines should be PolySans at **400 weight**, 56px, near-black indigo `#0a0227`. If the headline reads bold and shouty, lighten it — the slim headline is the signature.
3. **Audit the action colour**: there should be exactly one saturated indigo per module. If you see two competing colours, one is wrong — and if one of them is green, you've picked up the Osano cookie chrome by mistake.
4. **Verify the heading vs body split**: headings are `#0a0227` (near-black indigo), body is `#333333` (neutral grey). Pure black anywhere is a tell that you've left the system.
5. **Make the search bar a hero**: if the page is about search or AI assistance, the query input should be as prominent and as carefully styled as the CTA — pill or 12px radius, indigo focus ring.
6. **Keep depth tonal**: cards lift onto `#f5f5f7` with an `#e6e6ea` hairline; reserve real (indigo-tinted) shadows for floating panels only. Heavy shadows everywhere read as Material, not Glean.
7. **Mind the whitespace**: run sections at 96px+ vertical padding. If the layout feels crowded, the single indigo CTA loses its pop — the generous white is doing chromatic work.
8. **Reserve the deep indigo for the footer**: never run a full dark page; drop `#29246a` only in the footer (or one bounded band) and invert the CTA to a white pill there.
1. Visual Theme & Atmosphere
Glean’s marketing site looks like enterprise software that has read the consumer-AI playbook and decided to take only the calm parts. The canvas is bright paper-white at #ffffff — no off-white ecru tint, no warm paper cast, just clean corporate light. Body copy sits in a measured neutral grey (#333333, rgb 51,51,51) rather than black, which softens long blocks of prose and keeps the page from feeling printed-on-the-nose. Headlines, by contrast, drop into a near-black indigo (#0a0227, rgb 10,2,39): a black that has been warmed a half-shade toward the brand’s blue, so the big type feels authoritative and quietly on-brand without ever announcing a colour.
The type does the heavy lifting. PolySans Neutral — a geometric-humanist grotesque — carries every word from the 56px hero headline down to the 12px caption, and the most telling decision is that the hero is set at only 400 weight. Most SaaS sites reach for 600–700 at hero scale to manufacture confidence; Glean does the opposite, trusting the size and the negative tracking to carry weight while the strokes stay slim and engineered. The effect is a headline that reads as a stated fact (“Work AI that Works”) rather than a sales pitch.
Chromatically, the entire page resolves to a single event. Electric indigo-blue #343ced (rgb 52,59,237) is the brand colour, and it appears almost exclusively on the primary call-to-action — the Get a demo button — which renders as a fully-rounded 64px pill in white-on-indigo. Everything else on the page is white, grey, and near-black indigo. Secondary actions like Sign in don’t get a second colour: they invert the same indigo into an outline-on-white pill, so the page never has two competing saturated elements. That discipline is the whole point — when there’s only one blue thing on the screen, the buyer always knows where to click.
The shape language reinforces the AI-search register. The 64px pill is much rounder than the 8px–12px radii of developer-tool SaaS; it nods to the search box, the chat input, the consumer-friendly affordance. Cards and feature tiles sit at a moderate 12px radius on a faint cool-grey surface (#f5f5f7), lifted off the white by tone rather than shadow. The overall atmosphere is enterprise-trustworthy with an AI-native warmth: generously spaced, low on ornament, and engineered to feel like a product that large companies can safely standardise on.
One note on the probe data: Glean’s cookie banner is powered by Osano, whose CSS variables (--osano-*) happen to reuse #343ced for some controls and introduce a green (#37cd8f / #058a5e) and a deep indigo (#29246a). The green is cookie chrome, not a Glean brand colour — it does not appear in the product’s own palette and should never be treated as an accent. Only the indigo family belongs to Glean.
Key Characteristics
- Bright paper-white
#ffffffcanvas — clean and corporate, no warm tint - Body copy in calm neutral
#333333, never pure black, for readable long-form - Headlines in near-black indigo
#0a0227— black warmed toward the brand blue - A single saturated chromatic event: electric indigo
#343cedon the primary CTA - PolySans Neutral throughout, held at a restrained 400 weight even at 56px hero scale
- Signature 64px pill CTAs — much rounder than developer-tool SaaS, nodding to the search box
- Secondary actions invert the same indigo to outline-on-white, never a new hue
- Moderate 12px radius cards on a faint
#f5f5f7surface, lifted by tone not shadow - Generous 96px+ section padding; whitespace as enterprise composure
- Green (
#37cd8f) in the probe is Osano cookie chrome — explicitly not a brand colour
2. Color Palette & Roles
Canvas
- bg (
#ffffff) [→ body background]: bright paper-white enterprise canvas, the default surface for nearly every band. - surface (
#f5f5f7) [→ observed feature/card tile]: faint cool-grey lift used for cards and feature tiles; provides depth tonally rather than via shadow. - surface-soft (
#fafafa): softest panel tint, a half-step off white for nested or quiet panels.
Text
- text (
#333333) [→ body color rgb(51,51,51)]: primary body copy; a calm neutral grey, deliberately not full black. - text-heading (
#0a0227) [→ h1/h2 color rgb(10,2,39)]: near-black indigo for all headlines; black warmed toward the brand blue for quiet authority. - text-muted (
#6b6b73): captions, metadata, and secondary labels. - text-faint (
#9a9aa2): placeholder text and disabled labels.
Brand
- brand (
#343ced) [→ ELECTRIC-INDIGO, rgb 52,59,237]: the single action colour; primary CTA fill, focus ring tint, link cousin. - brand-sampled (
#343bed): the exact fill sampled on the live primaryGet a demobutton (rgb 52,59,237) — within a hair of#343ced; either is correct,#343cedis canonical. - brand-hover (
#2a31cc): pressed / hover state for the CTA; one step deeper indigo. - brand-soft (
#ebecff): soft indigo wash for ghost-button hover fills, selected states, and info banners. - brand-deep (
#29246a) [→ observed widget outline color]: deep indigo for footers, dark bands, and on-dark grounds. - on-brand (
#ffffff): white text and icons on the indigo CTA.
Borders
- border (
#e6e6ea): light cool-grey hairline; the universal 1px divider. - border-strong (
#d2d2d8): emphasised dividers and resting form-field borders.
Semantic
- success (
#058a5e) on success-bg (#e6f5ee): enterprise green for confirmations — note this is a real success token, distinct from the coincidental Osano cookie green. - warning (
#9a6b00) on warning-bg (#fbf2dc): warm amber for caution states, never crayon-yellow. - danger (
#b42318) on danger-bg (#fdeceb): restrained red for error states and destructive actions. - info (
#343ced) on info-bg (#ebecff): info reuses the brand indigo; the system declines to invent a separate info hue.
Shadow Colors
- Shadows are tinted with the heading indigo (
rgba(10,2,39,...)) rather than neutral black, keeping elevation in chromatic agreement with the near-black-indigo headline colour. They appear only on truly floating elements — search-result cards, pricing tiers, dropdowns — never as a default card treatment.
3. Typography Rules
Font Family
- Display & body: PolySans Neutral → PolySans → system-ui → -apple-system → Segoe UI → Helvetica → Arial → sans-serif. A single geometric-humanist grotesque carries the whole site; there is no serif companion.
- Mono: ui-monospace → SFMono-Regular → SF Mono → Menlo → Consolas → monospace — used only for code samples and the occasional query-string display.
- Weight philosophy: the family ships in light-to-medium weights here. Headlines hold at 400 (the live hero is literally 400 weight at 56px); 500 carries sub-heads, buttons, and labels; 600 is reserved for eyebrows and small emphatic badges. The site never pushes to 700.
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|---|---|---|---|---|---|---|
| display-hero | PolySans Neutral | 72 | 400 | 1.02 | -0.02em | campaign-scale display headline |
| display-lg | PolySans Neutral | 56 | 400 | 1.05 | -0.018em | the live hero size — light, engineered |
| h1 | PolySans Neutral | 56 | 400 | 1.05 | -0.018em | primary page headline, indigo #0a0227 |
| h2 | PolySans Neutral | 40 | 400 | 1.1 | -0.014em | feature-band heads (live h2 = 40px) |
| h3 | PolySans Neutral | 32 | 500 | 1.2 | -0.01em | sub-feature heads |
| h4 | PolySans Neutral | 24 | 500 | 1.3 | -0.005em | card titles |
| h5 | PolySans Neutral | 20 | 500 | 1.35 | 0 | inline emphasis, small heads |
| body-lg | PolySans Neutral | 18 | 400 | 1.55 | 0 | hero subheads, intro paragraphs |
| body | PolySans Neutral | 16 | 400 | 1.55 | 0 | default reading size (live body = 16px) |
| body-sm | PolySans Neutral | 14 | 400 | 1.5 | 0 | secondary copy, footnotes |
| label | PolySans Neutral | 13 | 500 | 1.4 | 0.01em | UI labels, button text companions |
| eyebrow | PolySans Neutral | 13 | 600 | 1.4 | 0.08em | uppercase section eyebrows / kickers |
| caption | PolySans Neutral | 12 | 500 | 1.4 | 0.02em | image and chart captions |
| code | mono | 14 | 400 | 1.5 | 0 | code block |
| code-inline | mono | 13 | 400 | 1.4 | 0 | inline code, query strings |
Principles
- Light headlines, by design: the hero is 400 weight at 56px. This is the brand’s signature typographic move — confidence through size and tracking rather than bold weight. Resist the urge to set headlines at 600–700.
- Indigo, not black, on headings: headlines use
#0a0227(near-black indigo), never pure#000. The warmth ties the type to the brand without spending an obvious colour. - Negative tracking at scale: tracking tightens to
-0.018emat hero size and relaxes back to0by body size; the compression keeps the slim 400-weight headlines from drifting. - Body grey, not black: long-form copy is
#333333, a calibrated neutral that reads comfortably across paragraphs without the harshness of full black on white. - One typeface, many weights: PolySans does everything. The hierarchy is built from weight (400/500/600) and size, not from mixing families.
- Eyebrows carry the only positive tracking: section kickers use
+0.08emuppercase at 13px / 600 — the one place letter-spacing opens up, signalling “category” rather than “headline”.
4. Component Stylings
Buttons
Primary
- Background:
#343ced(canonical; live fill sampled as#343bed). Text:#ffffffat PolySans 500 / 16px. Padding:14px 28px. Radius: 64px (full pill). Border: none. - Hover: background →
#2a31cc, optionaltranslateY(-1px). Active: background →#2a31cc, lift removed. - Use: the single saturated event on the page —
Get a demo,Start free,Talk to sales. Exactly one per module.
Outline (secondary)
- Background:
#ffffff. Text:#343cedat PolySans 500 / 16px. Border:1px solid #343ced. Padding:14px 28px. Radius: 64px pill. - Hover: background →
#ebecff. Active: background →#ebecff, border deepens to#2a31cc. - Use: secondary action paired with the primary CTA — the live
Sign inbutton. Same indigo, inverted; never a second hue.
Ghost (tertiary)
- Background: transparent. Text:
#0a0227at PolySans 500 / 16px. Radius: 64px pill (or 8px when inline). No border. - Hover: background →
#f5f5f7. Use: nav-adjacent links, quiet secondary CTAs, in-page jump links.
On-dark inverted
- Background:
#ffffff. Text:#29246a(deep indigo) at PolySans 500 / 16px. Padding:14px 28px. Radius: 64px pill. - Hover: background →
#f5f5f7. Use: CTA placed inside the deep-indigo footer or any dark band.
Cards
Standard card
- Background:
#f5f5f7. Border:1px solid #e6e6ea. Radius: 12px. Padding: 24px. No shadow. - Use: feature / capability tile (e.g. the “Engineering — Debug code” capability cards observed live at 12px radius). Depth via faint tonal lift, not shadow.
Elevated card
- Background:
#ffffff. Border:1px solid #e6e6ea. Radius: 12px. Padding: 28px. - Shadow:
rgba(10,2,39,0.06) 0 1px 2px, rgba(10,2,39,0.05) 0 8px 24px. - Use: pricing tiers, demo previews, search-result cards — anything that should float above the canvas.
Search-result card
- Background:
#ffffff. Border:1px solid #e6e6ea. Radius: 12px. Padding:16px 20px. - Title in PolySans 500 / 16px
#0a0227, snippet in 14px#333333, source chip as a soft indigo badge. The product-defining primitive — Glean is enterprise search, and the result card is its hero object.
Badges, Tags, Pills
Status / category badge
- Background:
#ebecff. Text:#343cedat PolySans 600 / 12px. Padding:4px 10px. Radius: 9999px. - Use: “New”, “Beta”, capability tags, source labels in search results.
Neutral chip
- Background:
#f5f5f7. Text:#6b6b73at PolySans 500 / 12px. Padding:4px 10px. Radius: 9999px. - Use: filters, metadata pills, file-type tags.
Inputs / Forms
Text input
- Background:
#ffffff. Border:1px solid #d2d2d8. Radius: 8px. Padding:10px 14px. Font: PolySans 400 / 16px. - Focus: border →
#343ced, ring0 0 0 3px rgba(52,60,237,0.18). - Placeholder colour:
#9a9aa2.
Search input (the signature primitive)
- Background:
#ffffffor#f5f5f7. Border:1px solid #e6e6ea. Radius: 9999px (pill) or 12px when full-width. Padding:12px 18px 12px 44px(leading search icon). Font: PolySans 400 / 16–18px. - Focus: ring
0 0 0 3px rgba(52,60,237,0.18), border →#343ced. - Use: the hero search bar — Glean’s product is search, so the query input is treated with the same care as a CTA.
Navigation
Top bar
- Background:
#ffffff, often with a1px solid #e6e6eabottom border on scroll. Height: 72px. - Logo at left; nav items at PolySans 500 / 15px in
#0a0227. Hover: colour shifts toward#343ced, no underline jump. - Right cluster: an outline
Sign inpill and the solid indigoGet a demopill — the two-pill pairing is the brand’s nav signature.
Footer
- Background: deep indigo (
#29246a) or white depending on the page. On dark: link text#ffffffat 14px, section headings#ffffffat 13px / 600 tracked+0.08em, inverted white CTA pill.
5. Layout Principles
Spacing System
Base unit: 4px. Scale: [0, 4, 8, 12, 16, 24, 32, 48, 64, 96, 128]. The 24px gutter is the workhorse for card grids; 48px separates stacked blocks within a band; 96–128px separates major sections. The rhythm is enterprise-roomy — generous but not editorial-loose — so the page reads as composed and trustworthy rather than dense.
Grid & Container
- Page width: 1280px max, centred.
- Prose width: 720px max for editorial / documentation text columns.
- Hero: copy claims roughly 760–860px horizontal, often centred above a full-width search bar or product visual.
- Feature grid: 3-column at 1024px+, 2-column at 640–1024px, 1-column below 640px. Card gap: 24px.
Whitespace Philosophy
Whitespace here signals composure and seriousness — the visual equivalent of an enterprise vendor that doesn’t need to crowd the slide. Section padding runs 96px+ on desktop; cards run 24–28px internal padding. The bright white canvas plus the generous spacing is what makes the single indigo CTA pop without any other chromatic help.
Section Cadence
The pattern is calm and consistent: white hero (with search bar) → white feature grid → white capability/agent showcase → white logo/social-proof band → deep-indigo footer. Unlike sites that alternate light/dark bands for drama, Glean stays white almost the whole way down and reserves the deep indigo for the footer — keeping the body authoritative and unbroken.
6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| micro | 2px | inline tags, tiny inline markers |
| sm | 4px | small inputs, nested UI primitives |
| md | 8px | text inputs, secondary panels, inline buttons |
| lg | 12px | cards, feature tiles, search-result cards |
| xl | 16px | modals, large emphasis blocks |
| pill | 9999px | the signature 64px CTA pills, badges, search bar, avatars |
Glean’s radius story is bimodal: structural surfaces (cards, inputs, panels) live in a moderate 8–16px band, while every action and query affordance jumps straight to a full pill. That contrast — calm rectangles for content, generous pills for interaction — is the shape signature, and the 64px CTA pill is the single most recognisable primitive on the site.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 | flat, no shadow, on #ffffff | body content, default surfaces |
| 1 | faint tonal lift onto #f5f5f7 | feature / capability cards within a band |
| 2 | 1px hairline + ambient shadow | elevated cards over white |
| 3 | raised two-layer indigo-tinted shadow | pricing, demo previews, search-result cards |
| 4 | elevated shadow, 12–16px radius | dropdowns, popovers, the search autocomplete panel |
| 5 | elevated shadow + backdrop, 16px radius | modals, lightboxes |
Shadow Philosophy: Glean’s shadows are tinted with the heading indigo (rgba(10,2,39,...)) rather than neutral black, keeping elevation chromatically consistent with the near-black-indigo type. The marketing surface is sparing with elevation — most depth comes from the faint tonal step between #ffffff and #f5f5f7 plus the #e6e6ea hairline. True shadows are reserved for things that genuinely float: the search autocomplete panel, pricing tiers, and modal dialogs.
8. Interaction & Motion
Easing
- standard:
cubic-bezier(0.4, 0, 0.2, 1)— the workhorse ease for hover and colour transitions. - emphasized:
cubic-bezier(0.2, 0, 0, 1)— slower acceleration, faster deceleration; reserved for hero entrance and modal open. - decelerate:
cubic-bezier(0, 0, 0.2, 1)— for elements entering from off-canvas and for the search-panel reveal.
Durations
- fast (150ms): button colour shift, link colour shift, badge state changes.
- standard (240ms): button hover lift, card hover, dropdown open.
- slow (320ms): modal open, search-panel expand, hero entrance.
Per-component micro-states
- Button hover: indigo deepens to
#2a31ccover 150ms withstandardease, plus an optionaltranslateY(-1px)lift. No scale-up, no glow. - Outline-button hover: fill animates from transparent to
#ebecffover 150ms; border stays put. - Card hover: background tint deepens one tonal step; if elevated, the shadow intensifies one tier over 240ms.
- Search-bar focus: the indigo ring fades in at ~120ms and the autocomplete panel decelerates open over 320ms — the most choreographed interaction on the site, because search is the product.
- Input focus: border shifts to
#343cedand the0 0 0 3px rgba(52,60,237,0.18)ring fades in simultaneously.
Page transitions
Marketing page transitions are deliberately quiet — opacity-only fades at ~200ms with standard ease. No slide, no parallax. The enterprise register favours stability over spectacle.
Reduced-motion strategy
prefers-reduced-motion: reduce is honoured: transform-based animations collapse to opacity-only at ~100ms, hover lifts disappear, and the search panel opens instantly rather than animating. Content never depends on motion to be understood.
9. Accessibility & A11y
Contrast pairs (computed from live tokens)
- text on bg:
#333333on#ffffff→ 12.6:1 (AAA at all body sizes). - heading on bg:
#0a0227on#ffffff→ 18.9:1 (AAA at all sizes — the near-black indigo is essentially as legible as black). - on-brand on brand:
#ffffffon#343ced→ 4.9:1 (AA at body sizes, AAA at large) — comfortable for the white-on-indigo CTA. - brand on bg:
#343cedon#ffffff→ 4.3:1 (AA for large text and UI components such as the outline button’s text and border). - muted on bg:
#6b6b73on#ffffff→ ~4.7:1 (AA at body sizes) — keep muted text at 14px+ for comfortable reading.
Focus indicators
- Default focus ring:
3px solid rgba(52,60,237,0.4)with a 2px offset; never removed for keyboard users. - Within inputs and the search bar: border shifts to
#343cedand adds a0 0 0 3px rgba(52,60,237,0.18)ring. - On the deep-indigo footer: ring switches to
rgba(255,255,255,0.6)for contrast against the dark ground.
ARIA patterns
- The hero search bar uses
role="combobox"witharia-expanded,aria-controls, andaria-activedescendantfor the autocomplete listbox. - Modals use
role="dialog",aria-modal="true", a focus trap, andEscto close. - Capability / agent tabs use
role="tablist"/role="tab"/role="tabpanel"with arrow-key navigation. - The cookie banner (Osano) is third-party chrome; ensure it does not trap focus before main content.
Keyboard nav order
Top bar → search bar → primary CTA → feature bands in DOM order → footer. Tab order matches visual order; a Skip to content link appears first in the DOM and becomes visible on focus.
Screen reader hints
- Decorative product illustrations and 3D visuals carry
aria-hidden="true". - Icon-only buttons carry
aria-label(“Open menu”, “Search”, “Get a demo”). - Stat callouts use
aria-labelwith the full phrase rather than relying on numeral parsing.
Reduced motion
Honoured throughout — see §8.
10. Responsive Behavior
Breakpoints
| Tier | Width | Behavior |
|---|---|---|
| mobile | < 640px | single column, 16px gutter, 64px section padding, hero search bar full-width |
| tablet | 640–1024px | 2-column feature grids, 24px gutter, 80px section padding |
| desktop | 1024–1280px | 3-column feature grids, 24px gutter, 96px section padding |
| wide | 1280px+ | container caps at 1280px, content centred |
Touch Targets
Minimum 44×44px on touch devices. The 64px pill CTAs comfortably exceed this with their 14px 28px padding; smaller inline links expand their tap area via padding: 8px 0 rather than relying on line-height.
Collapsing strategy
- Top nav: hamburger menu < 1024px; full nav with the two-pill cluster above.
- Feature grid: 3 → 2 → 1 columns at 1024 / 640.
- Hero: product visual moves below the search bar and copy < 768px; the search bar stays prominent and full-width.
- Pricing: tiers stack vertically < 768px with the recommended tier highlighted via order and a soft indigo border.
- Footer: multi-column → 2-column → 1-column accordion at 1024 / 640.
Image / visual behavior
Product screenshots and 3D visuals use srcset with 1x/2x densities and sizes matched to container width. Below 768px, hero visuals adopt object-fit: cover with a locked aspect-ratio so the search bar never gets pushed below the fold.
Container queries
Used inside the search-result and capability cards so they reflow their internal layout (icon + title + snippet) based on the card’s own width rather than the viewport — important when the same card appears in both a 3-up grid and a full-width list.
11. Content & Voice
Tone
Glean’s voice is enterprise-confident and plainly declarative: it states capabilities as facts (“Work AI that Works”, “Agents, Assistant & Search”) and trusts the reader to be a serious buyer rather than a casual browser. Sentences are short, present-tense, and free of hype punctuation — periods over exclamation marks. The register is the written equivalent of the 400-weight headline: assured without raising its voice.
Microcopy patterns
- Primary CTA: “Get a demo” is the canonical phrase — the one indigo pill. Variants: “Talk to sales”, “Start free”.
- Secondary CTA: “Sign in” (the outline pill). Glean separates the buyer action (demo) from the existing-user action (sign in) and gives each its own pill treatment.
- Error messages: pattern is “Couldn’t [action] because [reason]. [Recovery].” — specific cause, then a way forward.
- Success confirmations: short and declarative (“Connected.” / “Demo requested.”) rather than effusive.
Empty states
Empty states are practical and instructive rather than playful: “No results — try a broader query” or “Connect a data source to start searching”, each with a clear next action. No cartoons, no “Oops!” — the enterprise reader expects competence.
CTA verb conventions
- Primary marketing CTA: “Get a demo” (canonical) or “Talk to sales”.
- Product / self-serve: “Start free” or “Try Glean”.
- Existing user: “Sign in” (never “Log in” elsewhere — keep it consistent).
- Resources: “Read the report”, “Watch the demo” — name the artefact, never “Learn more” alone.
12. Dark Mode & Theming
Glean’s marketing site is light-only — there is no full dark-mode token swap for the public pages. The canvas stays bright white throughout, with the only consistently dark surface being the deep-indigo footer (#29246a).
When a dark band or footer is needed, treat it as a bounded inversion rather than a theme:
- ground swaps to
#29246a(deep indigo), not pure black — keep the surface in the indigo family - text becomes
#ffffff; muted text becomesrgba(255,255,255,0.7) - borders become
rgba(255,255,255,0.12)(faint white hairline) - the primary CTA inverts to a white pill with deep-indigo text (
#29246a), since the indigo fill would disappear against the indigo ground - the focus ring switches to
rgba(255,255,255,0.6) - shadows are removed; depth comes from the tonal step between the indigo ground and white cards
The in-product application may offer richer theming, but for marketing the discipline is: stay white, reserve the deep indigo for the footer, and never run a full dark page.
13. Lineage & Influences
Glean sits at the intersection of two design lineages. The first is the trust-via-restraint enterprise SaaS school — Stripe and Linear — which spends its entire chromatic budget on a single confident accent over a clean canvas, lets typography rather than colour carry hierarchy, and treats whitespace as a credibility signal. Glean’s one-indigo discipline, its near-black-indigo headlines, and its light-weight PolySans hero are all squarely in this tradition. The second lineage is consumer AI search — Perplexity, Algolia, and the lineage of the search box itself — which is why Glean’s hero centres a search bar, treats the query input with as much care as a CTA, and rounds its interactive affordances into generous pills rather than the tight 8px radii of developer tools.
What Glean rejects is just as defining. It rejects the multi-hue gradient maximalism common to consumer AI startups; it rejects bold 700-weight marketing headlines in favour of an engineered 400; it rejects warm ecru canvases (Notion) in favour of clean corporate white; and it rejects shadow-heavy Material elevation in favour of tonal layering and indigo-tinted shadows used sparingly. The PolySans typeface ties it into a contemporary AI/dev-tool design wave (it shares the family with brands like Spline), but Glean holds the type lighter and quieter than most of that cohort — the typographic equivalent of an enterprise vendor that has nothing to prove.
Named influences
- Stripe (stripe.com) — Single confident action colour and trust-via-restraint discipline on a white canvas.
- Linear (linear.app) — Near-black indigo headline register and engineered, low-shout enterprise typography.
- Perplexity (perplexity.ai) — Search-bar-as-hero composition and the consumer AI-search product register.
- Algolia (algolia.com) — Enterprise search styling: result cards, query chrome, indigo-blue accent.
- Spline (spline.design) — Shared PolySans grotesque lineage across the modern AI / 3D-tool design wave.
14. Do’s and Don’ts
Do
- Keep the action palette to a single electric indigo (
#343ced); secondary actions invert it to outline-on-white, never a different hue. - Set headlines in near-black indigo (
#0a0227), not pure black — the warmth is what ties the type to the brand. - Hold hero headlines at 400 weight; the slim, engineered PolySans is the brand’s signature typographic move.
- Set body copy in
#333333, a calm neutral grey, for comfortable long-form reading. - Render every primary CTA as a full 64px pill — the rounded action shape is the most recognisable primitive on the site.
- Pair the two-pill nav cluster: an outline
Sign inand a solid indigoGet a demo. - Treat the search bar as a first-class hero object — pill or 12px radius, generous padding, an indigo focus ring.
- Lift cards onto the faint
#f5f5f7surface with a#e6e6eahairline; use shadow only for things that genuinely float. - Run sections at 96px+ vertical padding; the enterprise breath is part of the credibility.
- Tint shadows with the heading indigo (
rgba(10,2,39,...)), keeping elevation chromatically consistent.
Don’t
- Don’t introduce a second saturated colour — and never treat the Osano cookie green (
#37cd8f/#058a5e) as a Glean accent; it is third-party chrome. - Don’t set headlines bold (600–700); the negative-tracked 400-weight PolySans is what carries the voice.
- Don’t use pure black (
#000) for headings or body; use#0a0227for heads and#333333for body. - Don’t square off the CTAs — the 64px pill is non-negotiable; 8px radius reads as a different, more developer-y product.
- Don’t warm the canvas toward ecru; Glean’s white is clean and corporate, not paper-like.
- Don’t lean on drop-shadows for card depth — depth here is tonal (
#ffffff→#f5f5f7) plus a hairline. - Don’t run a full dark-mode page; the body stays white and the deep indigo (
#29246a) is reserved for the footer. - Don’t use vague CTAs like “Learn more” or “Get started” alone — name the action (“Get a demo”, “Talk to sales”).
- Don’t crowd the layout; the generous whitespace is what lets the single indigo CTA do its job.
- Don’t mix a heavier display font in; PolySans does the whole hierarchy through weight and size, not family-mixing.
15. Agent Prompt Guide
Quick Color Reference
bg: #ffffff
surface: #f5f5f7
text: #333333
text-heading: #0a0227
text-muted: #6b6b73
brand: #343ced
brand-hover: #2a31cc
brand-soft: #ebecff
brand-deep: #29246a
border: #e6e6ea
on-brand: #ffffffExample Component Prompts
-
“Create a marketing hero in the Glean style: bright white
#ffffffcanvas, a centred PolySans Neutral 56px / 400-weight headline in near-black indigo#0a0227with-0.018emtracking, an 18px / 400 subhead in#333333, a full-width pill search bar below (white,#e6e6eahairline, leading search icon, indigo#343cedfocus ring), and a primaryGet a demoCTA as a 64px indigo pill (#343cedfill, white text,14px 28pxpadding).” -
“Design an enterprise nav bar in the Glean style: 72px tall, white background with a
1px solid #e6e6eabottom border, logo at left, nav items at PolySans 500 / 15px in#0a0227, and a right cluster of two pills — an outlineSign in(white fill,#343cedtext and border, 64px radius) and a solidGet a demo(#343cedfill, white text, 64px radius).” -
“Render a feature / capability card in the Glean style:
#f5f5f7background, 12px radius,1px solid #e6e6eahairline, 24px padding, an icon in indigo#343ced, a PolySans 500 / 24px title in#0a0227, and body text at PolySans 400 / 16px in#333333, no drop-shadow.” -
“Build an enterprise search-result card in the Glean style: white
#ffffffbackground, 12px radius,1px solid #e6e6eahairline,16px 20pxpadding, title in PolySans 500 / 16px#0a0227, snippet in 14px#333333, and a soft indigo source badge (#ebecffbackground,#343cedtext, pill radius, PolySans 600 / 12px).” -
“Create a deep-indigo footer band in the Glean style:
#29246abackground, white#fffffflink text at 14px, section headings in white 13px / 600 tracked+0.08emuppercase, and an inverted CTA — a white pill with deep-indigo#29246atext — for the finalGet a democall.” -
“Design a pricing tier card in the Glean style: white
#ffffffbackground,1px solid #e6e6eahairline, 12px radius, 28px padding, raised indigo-tinted shadow (rgba(10,2,39,0.06) 0 1px 2px, rgba(10,2,39,0.05) 0 8px 24px), tier name in PolySans 500 / 20px#0a0227, price in PolySans 400 / 48px, and a 64px indigo pill CTA at the foot.”
Iteration Guide
- Start with the canvas and the pill: confirm a clean white
#ffffffbase and a 64px-pill primary CTA in#343ced. If your prototype’s CTA is a tight rectangle, it has drifted to a developer-tool look. - Check the headline weight: hero headlines should be PolySans at 400 weight, 56px, near-black indigo
#0a0227. If the headline reads bold and shouty, lighten it — the slim headline is the signature. - Audit the action colour: there should be exactly one saturated indigo per module. If you see two competing colours, one is wrong — and if one of them is green, you’ve picked up the Osano cookie chrome by mistake.
- Verify the heading vs body split: headings are
#0a0227(near-black indigo), body is#333333(neutral grey). Pure black anywhere is a tell that you’ve left the system. - Make the search bar a hero: if the page is about search or AI assistance, the query input should be as prominent and as carefully styled as the CTA — pill or 12px radius, indigo focus ring.
- Keep depth tonal: cards lift onto
#f5f5f7with an#e6e6eahairline; reserve real (indigo-tinted) shadows for floating panels only. Heavy shadows everywhere read as Material, not Glean. - Mind the whitespace: run sections at 96px+ vertical padding. If the layout feels crowded, the single indigo CTA loses its pop — the generous white is doing chromatic work.
- Reserve the deep indigo for the footer: never run a full dark page; drop
#29246aonly in the footer (or one bounded band) and invert the CTA to a white pill there.
Drop glean into your project, then ship the actual sections in an afternoon.
1 · install design
npx @webdesignhot/design-md add glean 2 · ship landing page
npx agentkit init --design glean