Etsy vs Amazon
71 token-level differences between these two design systems.
Background
#ffffff → #ffffff Text
#222222 → #0f1111 Brand
#f1641e → #ff9900 Border
#e6e6e6 → #d5d9d9 Display font
Graphik Web → Amazon Ember Body size
16px → 14px colors 60 changed
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bg-page #fff8f0 → #eaeded ~
surface-soft #f6f6f6 → #f7f8f8 ~
surface-strong #eeeeee → #f0f2f2 ~
brand #f1641e → #ff9900 ~
text #222222 → #0f1111 ~
text-strong #111111 → #0f1111 ~
text-muted #595959 → #565959 ~
text-soft #757575 → #6f7373 ~
border #e6e6e6 → #d5d9d9 ~
border-soft #f0f0f0 → #e7e7e7 ~
border-strong #cccccc → #888c8c ~
border-input #999999 → #a6a6a6 ~
scrim rgba(0,0,0,0.5) → rgba(15,17,17,0.7) ~
shadow-card rgba(0,0,0,0.08) → rgba(0,0,0,0.05) ~
shadow-elev rgba(0,0,0,0.16) → rgba(0,0,0,0.15) ~
success #067f5b → #007600 ~
warning #a35316 → #b66719 ~
warning-soft #fff7e6 → #fff3e0 ~
danger #a61b1b → #b12704 ~
info #1e4dc4 → #007185 +
surface-yellow #fef8e8 +
masthead #131921 +
masthead-sub #232f3e +
masthead-hover #37475a +
text-link #007185 +
text-link-hover #c45500 +
text-on-dark #ffffff +
text-on-dark-muted #cccccc +
brand-cta-top #ffd814 +
brand-cta-bottom #ffa41c +
brand-cta-border #fcd200 +
brand-cta-hover #f7ca00 +
buy-now #ffa41c +
buy-now-hover #fa8900 +
prime-blue #00a8e1 +
prime-deep #146eb4 +
rating-orange #ffa41c +
rating-empty #d5d9d9 +
price #0f1111 +
price-deal #cc0c39 +
savings #cc0c39 +
warehouse-deal #007600 +
in-stock #007600 +
shipping-soon #b12704 −
surface-warm #fff8f0 −
surface-orange #fff1ea −
brand-hover #d9591a −
brand-active #b94816 −
brand-pale #ffd7c2 −
brand-deep #7d4521 −
text-on-orange #ffffff −
link #222222 −
link-hover #f1641e −
star-orange #f1641e −
star-empty #dddddd −
free-shipping-green #067f5b −
bestseller-tag #fff1ea −
bestseller-text #7d4521 −
star-seller-bg #fff1ea −
star-seller-text #7d4521 typography 4 changed
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display {"family":"Graphik Web","size":72} → {"family":"Amazon Ember","size":72} ~
h1 {"family":"Graphik Web","size":40} → {"family":"Amazon Ember","size":40} ~
h2 {"family":"Graphik Web","size":32} → {"family":"Amazon Ember","size":32} ~
body {"family":"Graphik Web","size":16} → {"family":"Amazon Ember","size":14} radius 2 changed
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button 8px → 7px ~
card 12px → 8px spacing 5 changed
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xs 4px → 2px ~
sm 8px → 4px ~
md 16px → 8px ~
lg 32px → 14px ~
xl 48px → 22px