Amazon vs Etsy
71 token-level differences between these two design systems.
Background
#ffffff → #ffffff Text
#0f1111 → #222222 Brand
#ff9900 → #f1641e Border
#d5d9d9 → #e6e6e6 Display font
Amazon Ember → Graphik Web Body size
14px → 16px colors 60 changed
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bg-page #eaeded → #fff8f0 ~
surface-soft #f7f8f8 → #f6f6f6 ~
surface-strong #f0f2f2 → #eeeeee ~
text #0f1111 → #222222 ~
text-strong #0f1111 → #111111 ~
text-muted #565959 → #595959 ~
text-soft #6f7373 → #757575 ~
brand #ff9900 → #f1641e ~
border #d5d9d9 → #e6e6e6 ~
border-strong #888c8c → #cccccc ~
border-soft #e7e7e7 → #f0f0f0 ~
border-input #a6a6a6 → #999999 ~
scrim rgba(15,17,17,0.7) → rgba(0,0,0,0.5) ~
shadow-card rgba(0,0,0,0.05) → rgba(0,0,0,0.08) ~
shadow-elev rgba(0,0,0,0.15) → rgba(0,0,0,0.16) ~
success #007600 → #067f5b ~
warning #b66719 → #a35316 ~
warning-soft #fff3e0 → #fff7e6 ~
danger #b12704 → #a61b1b ~
info #007185 → #1e4dc4 +
surface-warm #fff8f0 +
surface-orange #fff1ea +
brand-hover #d9591a +
brand-active #b94816 +
brand-pale #ffd7c2 +
brand-deep #7d4521 +
text-on-orange #ffffff +
link #222222 +
link-hover #f1641e +
star-orange #f1641e +
star-empty #dddddd +
free-shipping-green #067f5b +
bestseller-tag #fff1ea +
bestseller-text #7d4521 +
star-seller-bg #fff1ea +
star-seller-text #7d4521 −
surface-yellow #fef8e8 −
masthead #131921 −
masthead-sub #232f3e −
masthead-hover #37475a −
text-link #007185 −
text-link-hover #c45500 −
text-on-dark #ffffff −
text-on-dark-muted #cccccc −
brand-cta-top #ffd814 −
brand-cta-bottom #ffa41c −
brand-cta-border #fcd200 −
brand-cta-hover #f7ca00 −
buy-now #ffa41c −
buy-now-hover #fa8900 −
prime-blue #00a8e1 −
prime-deep #146eb4 −
rating-orange #ffa41c −
rating-empty #d5d9d9 −
price #0f1111 −
price-deal #cc0c39 −
savings #cc0c39 −
warehouse-deal #007600 −
in-stock #007600 −
shipping-soon #b12704 typography 4 changed
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display {"family":"Amazon Ember","size":72} → {"family":"Graphik Web","size":72} ~
h1 {"family":"Amazon Ember","size":40} → {"family":"Graphik Web","size":40} ~
h2 {"family":"Amazon Ember","size":32} → {"family":"Graphik Web","size":32} ~
body {"family":"Amazon Ember","size":14} → {"family":"Graphik Web","size":16} radius 2 changed
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button 7px → 8px ~
card 8px → 12px spacing 5 changed
~
xs 2px → 4px ~
sm 4px → 8px ~
md 8px → 16px ~
lg 14px → 32px ~
xl 22px → 48px