BMW vs Amazon
77 token-level differences between these two design systems.
Background
#ffffff → #ffffff Text
#3c3c3c → #0f1111 Brand
#1c69d4 → #ff9900 Border
#e6e6e6 → #d5d9d9 Display font
BMW Type Next Latin → Amazon Ember Body size
16px → 14px colors 65 changed
~
surface-soft #f7f7f7 → #f7f8f8 ~
text #3c3c3c → #0f1111 ~
text-strong #1a1a1a → #0f1111 ~
text-muted #6b6b6b → #565959 ~
brand #1c69d4 → #ff9900 ~
border #e6e6e6 → #d5d9d9 ~
border-strong #cccccc → #888c8c ~
border-soft #f0f0f0 → #e7e7e7 ~
shadow-elev rgba(0,0,0,0.08) → rgba(0,0,0,0.15) ~
success #22c55e → #007600 ~
warning #f59e0b → #b66719 ~
danger #dc2626 → #b12704 ~
info #1c69d4 → #007185 +
bg-page #eaeded +
surface-strong #f0f2f2 +
surface-yellow #fef8e8 +
masthead #131921 +
masthead-sub #232f3e +
masthead-hover #37475a +
text-link #007185 +
text-link-hover #c45500 +
text-soft #6f7373 +
text-on-dark #ffffff +
text-on-dark-muted #cccccc +
brand-cta-top #ffd814 +
brand-cta-bottom #ffa41c +
brand-cta-border #fcd200 +
brand-cta-hover #f7ca00 +
buy-now #ffa41c +
buy-now-hover #fa8900 +
border-input #a6a6a6 +
prime-blue #00a8e1 +
prime-deep #146eb4 +
rating-orange #ffa41c +
rating-empty #d5d9d9 +
price #0f1111 +
price-deal #cc0c39 +
savings #cc0c39 +
warehouse-deal #007600 +
in-stock #007600 +
shipping-soon #b12704 +
scrim rgba(15,17,17,0.7) +
shadow-card rgba(0,0,0,0.05) +
warning-soft #fff3e0 −
bg-soft #f7f7f7 −
bg-card #fafafa −
bg-strong #ebebeb −
bg-dark #1a2129 −
bg-dark-elev #262e38 −
surface-card #fafafa −
text-ink #262626 −
text-faint #9a9a9a −
brand-hover #0653b6 −
brand-disabled #d6d6d6 −
on-brand #ffffff −
on-dark #ffffff −
on-dark-soft #bbbbbb −
m-blue-light #0066b1 −
m-blue-dark #1c69d4 −
m-red #e22718 −
link #1c69d4 −
link-hover #0653b6 −
ring #1c69d4 −
shadow-soft rgba(0,0,0,0.04) −
shadow-deep rgba(0,0,0,0.16) typography 5 changed
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display {"family":"BMW Type Next Latin","size":72} → {"family":"Amazon Ember","size":72} ~
h1 {"family":"BMW Type Next Latin","size":40} → {"family":"Amazon Ember","size":40} ~
h2 {"family":"BMW Type Next Latin","size":32} → {"family":"Amazon Ember","size":32} ~
body {"family":"BMW Type Next Latin","size":16} → {"family":"Amazon Ember","size":14} ~
label {"family":"JetBrains Mono","size":11} → {"family":"Monaco","size":11} radius 2 changed
~
button 8px → 7px ~
card 12px → 8px spacing 5 changed
~
xs 4px → 2px ~
sm 8px → 4px ~
md 16px → 8px ~
lg 48px → 14px ~
xl 96px → 22px