Amazon vs BMW
77 token-level differences between these two design systems.
Background
#ffffff → #ffffff Text
#0f1111 → #3c3c3c Brand
#ff9900 → #1c69d4 Border
#d5d9d9 → #e6e6e6 Display font
Amazon Ember → BMW Type Next Latin Body size
14px → 16px colors 65 changed
~
surface-soft #f7f8f8 → #f7f7f7 ~
text #0f1111 → #3c3c3c ~
text-strong #0f1111 → #1a1a1a ~
text-muted #565959 → #6b6b6b ~
brand #ff9900 → #1c69d4 ~
border #d5d9d9 → #e6e6e6 ~
border-strong #888c8c → #cccccc ~
border-soft #e7e7e7 → #f0f0f0 ~
shadow-elev rgba(0,0,0,0.15) → rgba(0,0,0,0.08) ~
success #007600 → #22c55e ~
warning #b66719 → #f59e0b ~
danger #b12704 → #dc2626 ~
info #007185 → #1c69d4 +
bg-soft #f7f7f7 +
bg-card #fafafa +
bg-strong #ebebeb +
bg-dark #1a2129 +
bg-dark-elev #262e38 +
surface-card #fafafa +
text-ink #262626 +
text-faint #9a9a9a +
brand-hover #0653b6 +
brand-disabled #d6d6d6 +
on-brand #ffffff +
on-dark #ffffff +
on-dark-soft #bbbbbb +
m-blue-light #0066b1 +
m-blue-dark #1c69d4 +
m-red #e22718 +
link #1c69d4 +
link-hover #0653b6 +
ring #1c69d4 +
shadow-soft rgba(0,0,0,0.04) +
shadow-deep rgba(0,0,0,0.16) −
bg-page #eaeded −
surface-strong #f0f2f2 −
surface-yellow #fef8e8 −
masthead #131921 −
masthead-sub #232f3e −
masthead-hover #37475a −
text-link #007185 −
text-link-hover #c45500 −
text-soft #6f7373 −
text-on-dark #ffffff −
text-on-dark-muted #cccccc −
brand-cta-top #ffd814 −
brand-cta-bottom #ffa41c −
brand-cta-border #fcd200 −
brand-cta-hover #f7ca00 −
buy-now #ffa41c −
buy-now-hover #fa8900 −
border-input #a6a6a6 −
prime-blue #00a8e1 −
prime-deep #146eb4 −
rating-orange #ffa41c −
rating-empty #d5d9d9 −
price #0f1111 −
price-deal #cc0c39 −
savings #cc0c39 −
warehouse-deal #007600 −
in-stock #007600 −
shipping-soon #b12704 −
scrim rgba(15,17,17,0.7) −
shadow-card rgba(0,0,0,0.05) −
warning-soft #fff3e0 typography 5 changed
~
display {"family":"Amazon Ember","size":72} → {"family":"BMW Type Next Latin","size":72} ~
h1 {"family":"Amazon Ember","size":40} → {"family":"BMW Type Next Latin","size":40} ~
h2 {"family":"Amazon Ember","size":32} → {"family":"BMW Type Next Latin","size":32} ~
body {"family":"Amazon Ember","size":14} → {"family":"BMW Type Next Latin","size":16} ~
label {"family":"Monaco","size":11} → {"family":"JetBrains Mono","size":11} radius 2 changed
~
button 7px → 8px ~
card 8px → 12px spacing 5 changed
~
xs 2px → 4px ~
sm 4px → 8px ~
md 8px → 16px ~
lg 14px → 48px ~
xl 22px → 96px