light · editorial · serif · sans · warm · soft · calm · premium
DESIGN.md inspired by Wispr Flow
Pale lemon-cream paper, EB Garamond at 120px, and a lavender download pill — voice dictation that dresses like a literary journal.
By webdesignhot · wisprflow.ai ↗
$ npx @webdesignhot/design-md add wispr-flow
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Aave Ghost-soft DeFi — lavender #978fff on white, custom Aave Repro sans, pastel gradients in a usually-brutalist lending space. Accenture Dark hero, white Graphik, and one electric purple — the `>` greater-than mark made into a whole consulting brand. '#a600ff' is always moving forward. Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. Aesop Monochrome-warm apothecary — ivory canvas, charcoal type, Suisse Int'l set small, 0px corners. Affirm Honest-money fintech in the dark — indigo #4a4af4 CTAs at near-pill 96px radius, light-weight white headlines, no fine print. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Allbirds Oatmeal-canvas eco-minimalism — Geograph sans on warm Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. American Express White-canvas premium-restraint membership UI — signature Amex Blue accent, near-black editorial type, concierge-tier hierarchy. Amplitude Light-canvas digital-analytics surface — IBM Plex Sans, grey #565656 body, black full-pill CTAs and a signature #1e61f0 blue. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Anytype Pure-black canvas, white ink, and a multi-color 'any' palette — a local-first, encrypted knowledge base that turns privacy into a colorful object. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arbitrum Arbitrum Blue on white — Layer 2 chain marketing with Inter sans, structured grids, sophisticated-restraint contrasted with Solana's cinematic. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Atlassian Enterprise-blue corporate canvas — signature Atlassian Blue, Charlie display type, four-product mark. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Away Editorial travel-luggage DTC — Graphik on white, photography-led, sharp 0px white CTAs over dark hero imagery. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Bandcamp Bandcamp Cyan + Helvetica — indie-music marketplace honesty, no streaming-platform polish, no algorithmic carousels. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Best Buy Yellow price-tag mark, electric blue trust, bold sans — big-box electronics design with Geek-Squad confidence. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Biome A white-canvas Rust toolchain page where one deep azure blue does all the work. Black Forest Labs Frontier-lab monochrome — stark white canvas, dark hero, near-black green-tint type, Instrument Sans at 500 throughout. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Bolt An electric-blue command line for the web — StackBlitz's AI builder on a near-black #1e1e21 canvas, Inter Display, builder's register. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Booking.com Booking Blue + signal yellow — the deal-finder design language at maximum density, optimized for conversion not contemplation. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Brilliant STEM education with playful diagram-energy — warm coral CTA on near-black, custom Brilliant Sans, illustrated geometry as hero. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Buttondown Indie newsletter software in heavy 900-weight Auto Pro — electric `#0069ff` pill CTAs and soft-yellow highlights on a pure-white canvas. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Calm Mindfulness in a serif — Calm Cream canvas, soft moonlit blue and forest green, Visby Round display, breathing-pace motion. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Capital One Confident-accessible banking — navy authority, one red swoosh, 2px-sharp blue. Captions Near-white studio canvas, an Exposure display, and a violet brand keyed off a full crayon-box of CSS color vars. Caraway Wholesome non-toxic-cookware DTC — Suisse Works serif on warm off-white, deep teal-green pill CTAs, pastel colorway palette. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Casper Cozy DTC sleep brand — Casper navy/indigo ink (`#1e306e`) on a pure-white canvas, deep-navy `#012169` pill CTAs at 32px radius, Calibre body under New Kansas friendly-serif display. Premium that tucks you in. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chase Trust-institutional banking UI — white canvas, near-black ink, bright-blue primary + green secondary CTAs in Open Sans. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. CircleCI Light-content CI/CD platform — near-black hero, Inter sans, navy chrome with a restrained CircleCI-green accent. ClassPass Wellness-marketplace energy — coral-pink CTA on warm white, GT America sans, photographed-class-as-hero pattern. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudflare Infrastructure-grade calm — white canvas, dark hero band, FT Kunst Grotesk, signature Cloudflare orange, full-pill CTAs. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Coda White-canvas productivity surface — Calibre display over Inter body, near-black UI with a single confident #0066ff blue and warm-cream callouts. CodeRabbit Near-black AI-review canvas — warm CodeRabbit orange accent, Plus Jakarta Sans, sharp 4px white CTAs. CodeSandbox Pale-lime electricity on a Cognition Research-lab monochrome — warm off-white, grotesk display, serif body, sharp 0px black. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Convex Warm cream canvas, near-black ink, GT America — a reactive backend that dresses like a broadsheet. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Craft Warm-white canvas, an Untitled Serif display over Untitled Sans body, near-black ink, and full-pill CTAs — a notes app dressed as a fine-press editorial. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. CVS Health CVS-red heart on a clean white canvas — custom CVS Sans, near-black ink, trustworthy healthcare clarity. Databricks Signature Databricks Red Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. dbt Labs dbt orange Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Deliveroo Deliveroo Teal on white — food-delivery design at maximum saturation, custom Roo Sans, kangaroo-mark mascot energy. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deloitte Big-4 gravitas — pure-white canvas, true-black ink, Open Sans at light 300, and the signature green dot. Delta Air Lines Whitney sans on near-white, Delta navy + signal red — the Hartsfield-Jackson aircraft livery translated to web typography. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. Drizzle ORM Near-monochrome white canvas, dark #282b3b controls, and one signature lime-green serpent (#c5f74f) — a no-magic TypeScript ORM. Duolingo Owl-green confidence and DIN-Round buttons that lift like candy — the gamified language app distilled to four colors and one mascot. dYdX Pure-black canvas, Satoshi-compressed display, and one signature indigo-purple #7774ff CTA — a pro-trader perps terminal as a brand. Dyson Engineering-greyscale on white — Dyson Futura Light at 44px (weight `300`, never bold), body ink `#333` not pure black, zero-radius CTAs with a fluid-dynamics ripple hover, and a single magenta accent reserved for haircare. The web brand of an engineering company that refuses to look like a marketing site. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Emirates Custom-serif luxury — Emirates red on light grey, gold accents, Fly Better editorial calm. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Everlane Pure white canvas, Maison Neue Book, near-black ink — radical-transparency DTC minimalism. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. fal Pure white canvas, focal display at 120px, and near-black #252527 CTAs — generative-AI inference at editorial scale. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Fortnite Battle-royale design at maximum saturation — neon yellow + electric blue on near-black, Burbank Big condensed display, season-driven brand kaleidoscope. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. GitLab Light DevOps-platform marketing — GitLab Sans, near-black ink, oversized 96px headlines, tanuki-orange accent. Gitpod Editorial dev-tool calm — light canvas, near-black navy text, ABC Diatype sans + Martina Plantijn serif, 8px radius. Glean White enterprise canvas, near-black indigo headlines, and one electric Glif Near-black Manrope on near-white, anchored by one confident green CTA — a playful creative-agent canvas. Glossier Post-pink austerity — white canvas, single-family Apercu, 0px radius rectangles. The brand that invented millennial-pink chrome in 2014 has retired pink to a footer wash and a single badge color. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Graphite Near-black developer canvas — Matter type, near-white ink, one clean blue, 8px CTAs. Graza Squeeze-bottle olive-oil DTC — quirky GT Alpina Typewriter on peachy-cream, olive type, chartreuse-lime CTAs at 32px. Groq Warm off-white canvas, light-weight Space Grotesk, and a single hot `#f43e01` orange — speed-obsessed AI inference. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. Gumroad Hot pink `#ff90e8` on cream, ABC Favorit at 96px, hard black borders and offset shadows — neo-brutalist creator commerce. Gymshark Pure white canvas, black ink, Montserrat bold display over Roboto body — every CTA a fully-rounded 56px pill. Harvey Counsel-grade dark — warm near-black canvas, custom serif display, ivory CTA, sharp 4px monochrome. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. HEY Warm-white canvas, deep purple-ink, and a crayon-box of saturated pastels — opinionated email dressed as a friendly poster. HeyGen Clean white canvas, ABC Solar Display headlines, and an electric-cyan #00c3ff CTA with black text — consumer-AI video, friendly and bright. Hilton Hilton Blue on white — confident-contemporary hospitality with Söhne-adjacent sans, blue-on-white photography-led layouts. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. HubSpot Warm coral-orange (#FF7A59) on a near-white canvas, a humanist sans set generous and round, and a brand voice that turned inbound marketing into a methodology. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. Hume AI Warm cream canvas, custom Fellix type, and near-black pill CTAs — voice-AI research presented with humanist calm rather than tech coldness. Hyperliquid Near-black IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. IKEA Yellow `#ffdb00` on blue `#0058a3`, Noto IKEA sans, Swedish-democratic-design retail at planetary scale. Inngest Durable workflows on a near-black canvas — Whyte display, muted gold CTAs, sharp 0px edges. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Intercom Cream canvas, near-black Saans display, and electric-cobalt JetBlue JetBlue Blue on white — friendly aviation with a custom rounded sans, Mint cabin orange accent, lower-case microcopy. Jupiter Jupiter lime on near-black — Solana DeFi aggregator with Inter, a cat-in-space mascot, and playful pill-CTA energy. Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Klarna Klarna PINK `#ffa8cd` on white, near-black navy `#0b051d` ink, Klarna Title at billboard scale. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lambda Near-black Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Ledger White canvas, Inter at rest, and one unmistakable Ledger Orange on full-pill CTAs — security made calm. Lego Lego Yellow + Red on white — primary-color toy theatre, custom Lego Sans, brick-as-hero photography. Lemon Squeezy A dark hero with white Circular display, signature lemon-yellow Leonardo.Ai A pure-black cinematic canvas where ufficioDisplay headlines and white full-pill CTAs frame generative imagery — a film studio's title card, Canva-owned. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. Liquid Death Black canvas, condensed all-caps Acumin Pro, stark black-and-white — heavy-metal brutalism for canned water. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Loom White canvas, Charlie Display sans, and a confident Atlassian blue pill — async video that feels like a calm, friendly workspace. LottieFiles White-canvas animation studio — DM Sans display at 96px, Inter body, near-black text, one signature teal #019d91. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Lowe's Signature navy blue on white canvas — residential-DIY warmth rendered as big-box retail. lululemon Quiet-luxury athleisure — Saans variable on bone-off-white, off-black ink (`#140f0f`, not pure black), pill CTAs on square product cards, mixed-case sentence-cased headlines tracked −4px. The athletic brand that murmurs. Luma AI A cinematic black screening room that opens into a white studio — Graphik set tight, every CTA a full white pill. Magic Frontier-research minimalism — white canvas, Aeonik display, Suisse Intl body, near-black ink, one radix-blue accent. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Marriott Luxury-hospitality restraint — Caudex serif for editorial moments, off-white canvas, gold-bronze CTA, photographed-resort hero. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mejuri Monochrome luxury — white canvas, near-black ink, Syndicat Grotesk small caps and a Simon Mono accent. The jewelry photography does all the color work. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. MetaMask Foxy Orange on white — Ethereum wallet design with custom MM Sans, 8-bit fox mascot, friendly-utility voice. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Monzo Hot Coral `#ff4f40` on bright white, MonzoSans humanist geometry, and a transparent challenger-bank warmth. Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. MyFitnessPal Fitness-tracking utility — MFP Blue on white, Inter sans, dense calorie-and-macro grids, conversion-first navigation. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Netlify White canvas, dark hero, Figtree-heavy 800 display — electric-teal pill CTAs, indigo links. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Nintendo Joyful red on paper-white — Nintendo's site is the toy-aisle of the web, illustration-rich and refusal-of-darkness intentional. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nubank Roxo #8d0de3 as the whole brand — white nuSansDisplay on dark purple, 999px pill CTAs, anti-bank warmth. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Obsidian Near-black canvas, near-white text, a single electric-purple CTA and a crystal mark — a local-first knowledge base that looks like the editor it ships. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. On Swiss-engineered monochrome — true-black ink on white, custom On sans, bold 700 heads and 40px full-pill CTAs. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Our Place Warm-heritage cookware DTC — Cheltenham serif at light 300 on a cream canvas, terracotta SHOP NOW CTAs, Plaid body. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paddle Merchant-of-record calm — condensed serif headlines on a near-black canvas with warm cream and sand CTAs. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. Patagonia Outdoor-cooperative editorial — Futura sans on cream, ranger-station palette, photography-led story-first marketing. Patreon Patreon Coral on white — creator-economy patronage with Söhne sans, photographer-led marketing, mid-2024 brand refresh language. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Penpot Open-source design-and-code platform — dark hero, Work Sans display, mint-green action surface on a white canvas. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Phantom Phantom Purple on near-black — crypto wallet design that respects the user's intelligence with editorial restraint. Picoko Warm-white canvas, weight-900 Outfit, and one blazing pink — product photography reimagined in seconds. Pika A cream-canvas AI video studio in custom Telka type, with peach and black pill CTAs. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Pinterest Masonry feed as product, restrained chrome around it — white canvas, near-black text, Pinterest red reserved for action. Pitch Enormous Mark Pro headlines on a black hero, then a clean white workspace — violet Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. PlayStation Sony's Cinema-Black canvas with PS Blue and a custom SST sans — gaming-as-cinema, premium hardware in editorial restraint. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. Prisma White-paper canvas, navy ink, a single confident teal — the type-safe data layer dressed as documentation. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Quizlet Study-buddy design — Quizlet purple-blue on white, custom Hurmes Geometric, flashcard-as-hero pattern. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Rainbow White canvas, SF Pro Rounded Black at 96px, and a pink-orange-blue-purple rainbow — the friendliest Ethereum wallet onchain. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Rare Beauty Soft lavender on cream — Selena Gomez's beauty brand with mental-health-aware editorial restraint and serif-led product cards. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Recraft A jet-black studio where ABC Gravity Condensed slams the headline at weight 900 and a single electric-lime CTA does all the shouting. Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Relume Monochrome editorial — warm off-white, near-black, and oversized regular-weight display for an AI website builder. Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Revolut Dark Aeonik Pro hero, white Inter content, near-black `#191c1f` ink, fully-pill CTAs and gradient-accented fintech sleekness. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Ritual Visible-supply-chain wellness — white lab canvas, Ritual Navy #142b6f everywhere, CircularXX, 25px rounded CTAs, warm yellow as the one accent. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Robinhood Chartreuse `#CCFF00` lime on a black `#000` canvas, Martina Plantijn serif headlines paired with Capsule Sans Text — financial-editorial register, not tech-app sans. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Scale AI White canvas, Aeonik at a colossal 116px, black 8px CTAs, and a signature deep-to-light purple gradient (#5933b2 → Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Shortwave A dark AI-email canvas with Poppins display weight and one electric blue — Inbox rebuilt by the people who built it. Sierra Calm enterprise-AI — light canvas, deep-green hero, GT America, full-pill CTAs. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. SKIMS Nude-neutral minimal luxury — cream canvas, dark photographic hero, warm near-black #2d2a26, sharp 0px. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. Snowflake Deeper cyan Solana Solana Gradient + Diatype on near-black — Layer 1 chain marketing as cinematic experiment, magenta-purple-cyan brand prism. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. Sourcegraph Near-black code-intelligence canvas — PolySans display, coral-red accent, big quiet headlines. Southwest Airlines Heart-warm low-cost airline — Southwest Sans on light grey, yellow CTA voltage with navy ink, sharp 2px corners. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spline Pure-black 3D-design canvas with electric-blue CTAs and a playful multi-color accent set — the browser becomes the viewport. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Stability AI A near-black studio floor where Archivo headlines run light and a single lavender pill carries the only colour. StackBlitz Electric blue `#1574ef` on a graphite `#1c1f25` canvas — the in-browser IDE that built Bolt. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Storybook Open-source frontend workshop — white canvas, Nunito Sans, dark hero band, and the signature coral-pink brand mark. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Synthesia A white enterprise canvas where Basier Square headlines run near-black navy and a single indigo-blue pill carries every action. T-Mobile T-Mobile magenta (#E20074) dominates a near-white canvas — Un-carrier loudness in TeleNeo display weight. Tailscale Warm-light approachable-technical — off-white canvas, near-black Inter, brick-red accent. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Temporal Near-black engineering canvas, Aeonik at hairline-light 300, signature indigo CTA — durable-execution gravity for distributed-systems people. Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The Home Depot Signature orange on white, Helvetica bold — hardware-aisle signage as a web storefront. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. Tinybird Near-black developer canvas lit by one bright mint-green — managed ClickHouse with sharp, zero-radius CTAs. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Todoist Warm-white canvas, Graphik sans, signature Todoist-red CTA — a task manager that feels calm, friendly, and quietly productive. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Trigger.dev Background jobs in the dark — Satoshi on near-black, one electric lime for action. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Udio A pitch-black stage with near-white Innovator display type and a single magenta-pink spotlight — a recording console reimagined as a creative canvas. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. Uniswap Uniswap Pink on white — DEX design with Basel sans, unicorn-mark whimsy, and rounded-card softness in a usually-brutalist DeFi space. Upstash Serverless data, daylight calm — a pale-grey canvas, deep green-black type, and one electric Upstash green. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Valorant Tactical-shooter design language — Tungsten condensed all-caps, signal-red CTAs, and an off-white text the brand calls "ECE8E1". Vapi Near-black developer canvas lit by a signature lime and a playful multi-color set — Avantt display at 80px over Season Sans body, cream text, r12 CTAs. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Visa Bright-blue + golden-yellow payment-rail confidence — saturated `#1434CB` primary, ceremonial `#FCC015` yellow on hero pill CTAs, pill geometry throughout, custom visa-font-latin in light/regular weights. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Vuori Coastal-California performance calm — Aktiv Grotesk on pure white, warm near-black `#333333` ink, restrained small type (28px h1), photography-led, sharp 0px corners. Premium-athletic that never raises its voice. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warby Parker Friendly-premium DTC eyewear — white canvas, bright blue + deep navy, fully pill CTAs. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Wayfair Near-white canvas, ink-black type, photographic product cards — editorial-light home retail at marketplace scale. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. Wikipedia System-default information design — Linux Libertine serif headings, Vector skin, deliberate non-branding for the encyclopedia of record. Windsurf Cream `#f6eede` canvas, dark heroes, Tomato Grotesk at light 300, sharp `#34e8bb` mint DOWNLOAD. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. xAI White canvas, Universal Sans, a stark near-black pill, and warm-grey terminal panels — frontier minimalism. Xbox Xbox Green on near-black, Microsoft's Segoe UI Display dialed to gamer-coded confidence — bold, energetic, Game Pass-first. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zed Warm paper-light canvas, IBM Plex Serif headlines at light weight, one electric-blue download button — a code editor's site that reads like a typesetter's page. Zoom Zoom Blue `#0B5CFF` on white — geometric sans wordmark, Workplace-era AI Companion friendly-corporate register. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
try on →
theme
mobile · 390 × 844
Tokens webdesignhot/0.1
- bg
#ffffeb - bg-dark
#e4e4d0 - surface
#034f46 - surface-soft
#e4e4d0 - text AAA · 17.2
#1a1a1a - text-darkest
#111111 - text-muted
#666666 - text-soft
#888888 - on-surface
#ffffeb - brand — · 1.3
#f0d7ff - brand-ink
#1a1a1a - on-brand
#1a1a1a - accent-glow
#ffa946 - accent-fathom
#034f46 - accent-pulse
#7f1c34 - border
#1a1a1a4d - border-soft
#1a1a1a1a - border-strong
#1a1a1a80 - white
#ffffff - shadow-card
rgba(26,26,15,0.05) - shadow-elev
rgba(26,26,15,0.10) - scrim
rgba(17,17,10,0.50) - success
#114e0b - success-soft
#cef5ca - warning
#5e5515 - warning-soft
#fcf8d8 - danger
#7f1c34 - danger-soft
#f8e4e4 - focus-state
#2d62ff
Ship faster than ever.
display-hero "EB Garamond" 120px w400 -0.02em
Ship faster than ever.
display-xl "EB Garamond" 80px w400 -0.02em
Ship faster than ever.
display-lg "EB Garamond" 64px w400 -0.015em
Ship faster than ever.
h1 "EB Garamond" 48px w400 -0.012em
Built for teams that ship.
h2 "EB Garamond" 36px w400 -0.008em
The quick brown fox jumps over the lazy dog.
quote "EB Garamond" 32px w400 -0.005em
A complete kit
h3 "EB Garamond" 28px w500 -0.004em
The quick brown fox jumps over the lazy dog.
h4 Figtree 22px w600 0
The quick brown fox jumps over the lazy dog.
deck-lg Figtree 22px w400 0
The quick brown fox jumps over the lazy dog.
deck-md Figtree 20px w400 0
The quick brown fox jumps over the lazy dog.
title-lg Figtree 20px w600 0
The quick brown fox jumps over the lazy dog.
title-md Figtree 18px w600 0
The quick brown fox jumps over the lazy dog.
body-lg Figtree 18px w400 0
The quick brown fox jumps over the lazy dog.
body-md Figtree 16px w400 0
The quick brown fox jumps over the lazy dog.
button-lg Figtree 16px w600 0
The quick brown fox jumps over the lazy dog.
body-sm Figtree 14px w400 0
The quick brown fox jumps over the lazy dog.
button-md Figtree 14px w600 0
npx @webdesignhot/design-md add stripe
code ui-monospace 14px w400 0
OUR DESIGN SYSTEM
label Figtree 13px w500 0.01em
OUR DESIGN SYSTEM
caption Figtree 12px w500 0.02em
The quick brown fox jumps over the lazy dog.
overline Figtree 11px w600 0.08em
- step-0 0px
- step-1 4px
- step-2 8px
- step-3 12px
- step-4 16px
- step-5 24px
- step-6 32px
- step-7 48px
- step-8 64px
- step-9 96px
- micro
2px - sm
4px - md
8px - lg
12px - xl
16px - pill
9999px
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A complete kit — everything your product needs.
Hero, pricing, FAQ, dashboard, docs — every layout your product needs.
New
Stable
v1.0
Design roles 8/8 mapped · webdesignhot/0.1
Maps the 8 canonical role names to this entry's actual tokens. Use these to plug the design into role-aware tools — shadcn/ui themes, role-aware Tailwind plugins, atelier-lint — without hard-coding token names.
- background → bg
- foreground → text
- primary → brand
- primary-foreground → on-brand
- accent → accent-glow
- muted → text-muted
- border → border
- ring → focus-state
Export
4 formats · paste-ready
Tailwind
theme.extend block for tailwind.config.js
CSS variables
:root { --bg, --text, --brand, … } you can paste anywhere
DTCG JSON
W3C Design Tokens Community Group format
Figma Variables
Importable into Figma → Variables → Import
---
name: Wispr Flow
tagline: Pale lemon-cream paper, EB Garamond at 120px, and a lavender download pill — voice dictation that dresses like a literary journal.
updated_at: 2026-05-29T21:43:58.866Z
published_at: 2026-05-29T21:43:58.866Z
author: webdesignhot
source_url: https://wisprflow.ai
spec: webdesignhot/0.1
quality: curated
featured: false
categories: [ai, saas]
tags: [light, editorial, serif, sans, warm, soft, calm, premium]
preview_swatch: ['#ffffeb', '#f0d7ff', '#034f46']
related: [granola, anthropic, substack]
description: 'Wispr Flow''s site is a calm editorial paper — a pale lemon-cream canvas (`#ffffeb`, the `--base-color--lumen` token) carrying an EB Garamond serif headline at an enormous 120px on a 1.0 line-height, set in warm near-black ink (`#1a1a1a`, `--base-color--vast`). The single action voltage is a soft lavender pill (`#f0d7ff`, `--base-color--dawn`) at a 12px radius reading "Download for macOS", with dark-ink text rather than white. Body copy runs in Figtree, a friendly geometric humanist sans, while the display layer leans entirely on the Garamond serif. A muted pastel system rounds it out — warm glow orange (`#ffa946`), deep fathom green (`#034f46`) for inverted panels, and a wine-deep pulse (`#7f1c34`) — giving the page the register of a premium-productivity journal rather than a typical AI-tool dashboard.'
# Canonical 8-role aliases (bg / text / brand / border / accent / muted / surface / danger).
# Maps role names to this entry's actual token names so role-aware
# downstream tools resolve `theme.background` → entry's `bg`, etc.
# Auto-generated by scripts/add-aliases.mjs — do not edit manually;
# regenerate after changing color token names.
aliases:
background: bg
foreground: text
primary: brand
primary-foreground: on-brand
accent: accent-glow
muted: text-muted
border: border
ring: focus-state
colors:
bg: '#ffffeb' # pale lemon-cream canvas — --base-color--lumen
bg-dark: '#e4e4d0' # deeper lemon-cream for nested panels — --base-color--lumen-dark
surface: '#034f46' # deep fathom green inverted panel — --base-color--fathom
surface-soft: '#e4e4d0' # soft lemon-cream card surface
text: '#1a1a1a' # warm near-black ink — --base-color--vast
text-darkest: '#111111' # deepest ink for peak display — --base-color-neutral--neutral-darkest
text-muted: '#666666' # captions, secondary meta — --base-color-neutral--neutral
text-soft: '#888888' # disabled / placeholder ink
on-surface: '#ffffeb' # lemon-cream text on fathom-green panel
brand: '#f0d7ff' # soft lavender CTA pill — --base-color--dawn
brand-ink: '#1a1a1a' # dark ink on lavender (CTA label — not white)
on-brand: '#1a1a1a' # canonical: text color sitting on brand
accent-glow: '#ffa946' # warm glow orange — --base-color--glow
accent-fathom: '#034f46' # deep fathom green — --base-color--fathom
accent-pulse: '#7f1c34' # wine-deep pulse — --base-color--pulse
border: '#1a1a1a4d' # 30% ink hairline — --border-color--border-primary
border-soft: '#1a1a1a1a' # 10% ink for very subtle dividers
border-strong: '#1a1a1a80' # 50% ink for focused inputs
white: '#ffffff' # pure white — used sparingly for chips/insets
shadow-card: 'rgba(26,26,15,0.05)' # warm-tinted ambient
shadow-elev: 'rgba(26,26,15,0.10)' # heavier hover lift
scrim: 'rgba(17,17,10,0.50)' # modal backdrop — warm-tinted black
success: '#114e0b' # confirmation ink — --base-color-system--success-green-dark
success-soft: '#cef5ca' # success surface — --base-color-system--success-green
warning: '#5e5515' # advisory ink — --base-color-system--warning-yellow-dark
warning-soft: '#fcf8d8' # warning surface — --base-color-system--warning-yellow
danger: '#7f1c34' # error ink — leans on pulse wine
danger-soft: '#f8e4e4' # error surface — --base-color-system--error-red
focus-state: '#2d62ff' # focus ring blue — --base-color-system--focus-state
typography:
display:
family: '"EB Garamond", "Tiempos Text", "Iowan Old Style", Georgia, serif'
weights: [400, 500, 600]
opentype-features: ['kern', 'liga', 'onum']
serif:
family: '"EB Garamond", Georgia, serif'
weights: [400, 500]
body:
family: 'Figtree, system-ui, -apple-system, "Segoe UI", Roboto, sans-serif'
weights: [400, 500, 600]
opentype-features: ['kern', 'liga']
mono:
family: 'ui-monospace, SFMono-Regular, "SF Mono", Menlo, Monaco, Consolas, monospace'
weights: [400, 500]
scale:
display-hero: { size: 120, weight: 400, lineHeight: 1.00, tracking: '-0.02em', family: display, opentype: ['kern', 'liga', 'onum'] }
display-xl: { size: 80, weight: 400, lineHeight: 1.02, tracking: '-0.02em', family: display }
display-lg: { size: 64, weight: 400, lineHeight: 1.05, tracking: '-0.015em', family: display }
h1: { size: 48, weight: 400, lineHeight: 1.08, tracking: '-0.012em', family: display }
h2: { size: 36, weight: 400, lineHeight: 1.15, tracking: '-0.008em', family: display }
h3: { size: 28, weight: 500, lineHeight: 1.25, tracking: '-0.004em', family: display }
h4: { size: 22, weight: 600, lineHeight: 1.30, tracking: '0', family: body }
deck-lg: { size: 22, weight: 400, lineHeight: 1.45, tracking: '0', family: body }
deck-md: { size: 20, weight: 400, lineHeight: 1.50, tracking: '0', family: body }
title-lg: { size: 20, weight: 600, lineHeight: 1.35, tracking: '0', family: body }
title-md: { size: 18, weight: 600, lineHeight: 1.40, tracking: '0', family: body }
body-lg: { size: 18, weight: 400, lineHeight: 1.55, tracking: '0', family: body }
body-md: { size: 16, weight: 400, lineHeight: 1.55, tracking: '0', family: body }
body-sm: { size: 14, weight: 400, lineHeight: 1.50, tracking: '0', family: body }
caption: { size: 12, weight: 500, lineHeight: 1.40, tracking: '0.02em', family: body }
label: { size: 13, weight: 500, lineHeight: 1.40, tracking: '0.01em', family: body }
overline: { size: 11, weight: 600, lineHeight: 1.30, tracking: '0.08em', family: body, transform: uppercase }
button-lg: { size: 16, weight: 600, lineHeight: 1.20, tracking: '0', family: body }
button-md: { size: 14, weight: 600, lineHeight: 1.20, tracking: '0', family: body }
quote: { size: 32, weight: 400, lineHeight: 1.35, tracking: '-0.005em', family: display }
code: { size: 14, weight: 400, lineHeight: 1.50, tracking: '0', family: mono }
radius:
micro: 2
sm: 4
md: 8
lg: 12
xl: 16
pill: 9999
spacing:
base: 4
scale: [0, 4, 8, 12, 16, 24, 32, 48, 64, 96]
layout:
page-width: 1280
prose-width: 720
header-height: 64
hero-band-height: 720
components:
cta-lavender:
bg: '#f0d7ff'
color: '#1a1a1a'
radius: 12
padding: '14px 24px'
height: 48
font: button-lg
use: '"Download for macOS" / "Download for Windows" — every primary action. Dark ink on lavender, not white.'
cta-lavender-hover:
bg: '#e8c6ff'
color: '#1a1a1a'
radius: 12
use: 'Pointer hover — lavender deepens a half-step; no transform, gentle shadow only.'
button-ink:
bg: '#1a1a1a'
color: '#ffffeb'
radius: 12
padding: '12px 22px'
height: 44
font: button-md
use: 'Secondary high-contrast action — ink fill with lemon-cream label, paired beside the lavender pill.'
button-ghost:
bg: 'transparent'
color: '#1a1a1a'
border: '1px solid #1a1a1a4d'
radius: 12
padding: '12px 22px'
use: 'Tertiary "Watch demo" / "See how it works" — transparent with 30% ink hairline.'
fathom-panel-card:
bg: '#034f46'
color: '#ffffeb'
radius: 16
padding: '40px'
use: 'Inverted deep-green feature panel — fathom green with lemon-cream text. The page''s only dark surface.'
feature-card-cream:
bg: '#e4e4d0'
color: '#1a1a1a'
radius: 16
border: '1px solid #1a1a1a1a'
padding: '32px'
use: 'Soft lemon-cream feature panel — flat, hairline-bordered, no shadow.'
testimonial-quote:
bg: '#ffffeb'
color: '#1a1a1a'
radius: 16
border: '1px solid #1a1a1a1a'
padding: '32px 28px'
use: 'Pull-quote card — EB Garamond at 32px, byline beneath in Figtree muted.'
text-input:
bg: '#ffffff'
color: '#1a1a1a'
radius: 8
height: 44
padding: '10px 14px'
border: '1px solid #1a1a1a4d'
focus: 'border thickens to #1a1a1a80 + 2px focus-state (#2d62ff) ring'
use: 'Waitlist / email signup field — paired with the lavender download pill.'
badge-lavender:
bg: '#f0d7ff'
color: '#1a1a1a'
radius: 9999
padding: '4px 12px'
font: caption
use: 'Inline category tag — "New", "Mac" — lavender pill with dark ink.'
badge-glow:
bg: '#ffa946'
color: '#1a1a1a'
radius: 9999
padding: '4px 12px'
font: caption
use: 'Attention chip — warm glow orange for "Beta" / announcement micro-labels.'
announcement-chip:
bg: '#ffffff'
color: '#1a1a1a'
radius: 9999
padding: '6px 14px'
border: '1px solid #1a1a1a4d'
font: caption
use: 'Hero announcement pill — white on lemon-cream, hairline-bordered, single instance.'
nav-link:
color: '#1a1a1a'
use: 'Top-nav item — ink with no underline; underline appears on hover.'
link-inline:
color: '#1a1a1a'
underline: '1px solid #1a1a1a4d'
use: 'Inline body link — ink with a soft 30% hairline underline, always present.'
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
ease-out-soft: 'cubic-bezier(0.0, 0, 0.2, 1)'
duration-fast: 150
duration-standard: 240
duration-slow: 320
button-hover: 'background deepens over 240ms standard — gentle shadow, no scale'
card-hover: 'no lift; cream surface darkens fractionally over 240ms'
scroll-reveal: 'sections fade in with 12px translate-up over 320ms ease-out-soft when entering viewport'
waveform-pulse: 'voice-dictation waveform glyph pulses with the glow accent on the live-demo loop'
reduced-motion: 'respects prefers-reduced-motion: reduce — all transforms suppressed, fade-only.'
breakpoints:
mobile: 640
tablet: 1024
desktop: 1280
wide: 1536
shadows:
ambient: 'rgba(26,26,15,0.05) 0 1px 2px 0'
card: 'rgba(26,26,15,0.05) 0 4px 12px -2px'
elevated: 'rgba(26,26,15,0.10) 0 12px 24px -8px, rgba(26,26,15,0.05) 0 4px 8px -2px'
ring: '0 0 0 2px #2d62ff'
accessibility:
contrast-text-on-bg: 17.2 # #1a1a1a on #ffffeb — AAA
contrast-text-darkest-on-bg: 18.66 # #111111 on #ffffeb — AAA
contrast-ink-on-brand: 13.15 # #1a1a1a on #f0d7ff lavender CTA — AAA
contrast-on-surface: 9.39 # #ffffeb on #034f46 fathom panel — AAA
contrast-muted-on-bg: 5.68 # #666666 on #ffffeb — AA body
contrast-success: 8.28 # #114e0b on #cef5ca — AAA
contrast-warning: 7.02 # #5e5515 on #fcf8d8 — AAA
focus-ring: '2px solid #2d62ff (focus-state) + 2px outline-offset'
reduced-motion-honored: true
touch-target-min: 44
dark-mode: null # Light-only marketing surface. The hosted Mac/Windows app carries its own chrome; the public site stays lemon-cream throughout, using the fathom-green panel as its only dark moment.
---
## 1. Visual Theme & Atmosphere
Wispr Flow's site reads like a literary journal that happens to ship a voice-dictation engine. The body canvas is a pale lemon-cream `#ffffeb` (the `--base-color--lumen` token) — not white, not grey, but a warm, faintly yellow paper that softens every edge it touches. The hero headline lands in **EB Garamond at an enormous 120px** on a 1.0 line-height, set in a warm near-black `#1a1a1a` (`--base-color--vast`). The leading is title-page tight: the lines stack like a frontispiece rather than a marketing deck, and the serif's old-style proportions give the whole top of the page a hand-set, book-cover gravity.
The atmosphere is the deliberate opposite of the dark-dashboard AI-tool template. Where Otter, Fireflies, and the broader "AI meeting / transcription" category reach for navy gradients and neon-blue voltage, Wispr Flow reaches for paper. The single action layer is a **soft lavender pill** (`#f0d7ff`, the `--base-color--dawn` token) at a 12px radius, reading "Download for macOS" — and crucially its label is dark ink, not white. A pastel CTA with dark text is a quiet, premium move: it refuses the high-contrast "click me" energy of a saturated button and instead invites rather than shouts.
Body copy runs in **Figtree**, a friendly geometric-humanist sans with generous apertures and a slightly rounded warmth that pairs naturally with the Garamond display. The serif/sans duet is the brand voice: Garamond carries every headline and pull-quote, Figtree carries every paragraph, label, and button. Hierarchy comes primarily from *family swap and size*, not from heavy weight modulation — the display layer sits at a comfortable book-weight 400, letting the typeface's own contrast do the work.
The chromatic system is a muted pastel palette rather than a single accent. Beyond the lavender CTA, the page draws on a **warm glow orange** (`#ffa946`) for attention chips and waveform highlights, a **deep fathom green** (`#034f46`) for the page's one inverted panel — where lemon-cream text floats on bottle-green — and a **wine-deep pulse** (`#7f1c34`) for rare emphasis and error states. None of these compete with the lavender; they sit a half-octave below it, like the secondary colors in a risograph print.
The cumulative effect is editorial calm with a premium-productivity register. Surfaces lift through warm tonal layering (`#ffffeb` → `#e4e4d0`) and 30%-ink hairlines rather than shadow stacks. The one dark surface — the fathom-green feature panel — functions as a chapter break, a deep-green spread inserted into an otherwise paper-light book. Voice dictation, the most utilitarian of categories, is dressed here as something closer to a writer's tool than a transcription utility.
**Key Characteristics:**
- Pale lemon-cream canvas (`#ffffeb`, `--base-color--lumen`) — warm paper, never white or grey
- EB Garamond serif display at a huge 120px / 1.0 line-height — title-page leading
- Figtree humanist sans for all body, labels, and buttons
- Single action voltage: soft lavender pill (`#f0d7ff`, `--base-color--dawn`) with **dark-ink** label
- Muted pastel support system: glow orange (`#ffa946`), fathom green (`#034f46`), pulse wine (`#7f1c34`)
- One inverted dark surface only — the fathom-green feature panel — used as a chapter break
- Warm near-black ink (`#1a1a1a`) for body; deepest `#111` reserved for peak display
- Tonal elevation (`#ffffeb` → `#e4e4d0`); 30%-ink hairlines, minimal shadow chrome
- 12px radius on the CTA, 16px on cards — soft but not fully-pill
- Serif/sans duet (Garamond + Figtree) as the entire type voice
- Calm, premium, literary register — the antithesis of the dark-AI-dashboard template
## 2. Color Palette & Roles
### Primary
- **Canvas / Lumen** (`#ffffeb`) [→ `--base-color--lumen`]: the pale lemon-cream floor for every public page — warm paper.
- **Ink / Vast** (`#1a1a1a`) [→ `--base-color--vast`]: the dominant text color — warm near-black, distinct from pure `#000`.
- **Ink Darkest** (`#111111`) [→ `--base-color-neutral--neutral-darkest`]: peak display copy, the deepest ink on the page.
- **Brand / Dawn** (`#f0d7ff`) [→ `--base-color--dawn`]: the soft lavender CTA pill — the single action voltage. Always carries **dark-ink** text.
### Brand & Inverted
- **Brand Ink** (`#1a1a1a`): the label color sitting on the lavender pill — dark, never white.
- **Brand Hover** (`#e8c6ff`): pressed/hover state — lavender deepens a half-step.
- **Surface / Fathom** (`#034f46`) [→ `--base-color--fathom`]: deep bottle-green — the inverted feature panel surface, the page's one dark moment.
- **On Surface** (`#ffffeb`): lemon-cream text used on the fathom-green panel.
### Accent
- **Glow** (`#ffa946`) [→ `--base-color--glow`]: warm orange — attention chips, waveform highlight, "Beta" micro-labels.
- **Fathom** (`#034f46`) [→ `--base-color--fathom`]: deep green, doubled as accent for inline marks on light surfaces.
- **Pulse** (`#7f1c34`) [→ `--base-color--pulse`]: wine-deep — rare emphasis, and the basis for the error ink.
### Interactive
- **Link** (`#1a1a1a`): inline body links — ink with a soft 30%-hairline underline always present.
- **Link Hover** (`#000000`): hover — ink darkens to near-black, underline thickens 1 → 1.5px.
- **Selected** (`#f0d7ff` fill, `#1a1a1a` text on toggle pills).
- **Focus Ring** (`#2d62ff`) [→ `--base-color-system--focus-state`]: a vivid blue focus ring — the one cool, saturated color on the page, reserved for keyboard focus.
- **Disabled** (`#888888` text, `#e4e4d0` fill): drained warm grey on deep cream.
### Neutral Scale
- **Ink Darkest** (`#111111`) [→ `--neutral-darkest`] — peak display copy
- **Ink / Vast** (`#1a1a1a`) [→ `--vast`] — body, primary nav
- **Neutral** (`#666666`) [→ `--base-color-neutral--neutral`] — captions, byline, timestamp (muted)
- **Soft** (`#888888`) — disabled link text, placeholder
- **Light scale** (`#aaa`, `#ccc`, `#eee`) [→ `--neutral-light` … `--neutral-lightest`] — dividers, faint UI strokes
### Surface & Borders
- **Canvas / Lumen** (`#ffffeb`) — page floor
- **Lumen Dark** (`#e4e4d0`) [→ `--base-color--lumen-dark`] — deeper lemon-cream for nested panels and cards
- **Fathom** (`#034f46`) — inverted dark panel
- **White** (`#ffffff`) [→ `--base-color--white`] — used sparingly for chips, inset fields, announcement pills
- **Hairline** (`#1a1a1a4d`) [→ `--border-color--border-primary`] — default 30%-ink border
- **Hairline Soft** (`#1a1a1a1a`) — 10%-ink for subtle dividers
- **Hairline Strong** (`#1a1a1a80`) — 50%-ink for focused inputs
### Shadow Colors
Wispr Flow uses **warm-tinted** shadows — `rgba(26, 26, 15, …)` rather than pure black, matching the page's warm ink temperature. Shadows are minimal and reserved for hover and elevated surfaces; the system trusts tonal layering and hairlines for most depth. There is no brand-tinted (lavender) glow on CTA hover.
- `rgba(26,26,15,0.05) 0 1px 2px 0` — ambient
- `rgba(26,26,15,0.05) 0 4px 12px -2px` — card / button hover
- `rgba(26,26,15,0.10) 0 12px 24px -8px, rgba(26,26,15,0.05) 0 4px 8px -2px` — elevated dropdown / popover
### Semantic
- **Success** (`#114e0b` ink on `#cef5ca` surface) [→ `--success-green-dark` / `--success-green`] — confirmation; a pale mint surface with deep-green ink
- **Warning** (`#5e5515` ink on `#fcf8d8` surface) [→ `--warning-yellow-dark` / `--warning-yellow`] — advisory; muted ochre on pale lemon
- **Danger** (`#7f1c34` ink on `#f8e4e4` surface) [→ pulse / `--error-red`] — form-error; wine ink on pale rose
- **Focus** (`#2d62ff`) [→ `--focus-state`] — keyboard focus ring blue
## 3. Typography Rules
### Font Family
**Display Primary**: `EB Garamond` — the open-source revival of Claude Garamond's old-style serif, carrying every headline and pull-quote. Fallback chain: `"Tiempos Text", "Iowan Old Style", Georgia, serif`. EB Garamond runs at book-weight 400 for the hero and most display moments, stepping to 500/600 only at smaller h3-h4 sizes. Its old-style figures (`onum`) and humanist proportions give the page its literary, hand-set gravity.
**Body Primary**: `Figtree` — a friendly geometric-humanist sans with open apertures and a faint warmth. Fallback chain: `system-ui, -apple-system, "Segoe UI", Roboto, sans-serif`. Figtree carries all running text, labels, buttons, and captions across weights 400, 500, 600.
**Mono companion**: `ui-monospace, SFMono-Regular, "SF Mono", Menlo, Monaco, Consolas, monospace` — used only for keyboard-shortcut callouts (the global dictation hotkey) and rare inline code.
**OpenType features**: `kern` and `liga` always on. `onum` (oldstyle figures) enabled on EB Garamond display copy — numerals gain a literary, in-line-with-lowercase feel inside running serif text. No swash or smallcaps.
### Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|------|------|------|--------|-------------|----------------|-------------|-------|
| display-hero | EB Garamond | 120 | 400 | 1.00 | -0.02em | kern, liga, onum | Hero headline — the peak typographic moment, title-page leading |
| display-xl | EB Garamond | 80 | 400 | 1.02 | -0.02em | kern, liga | Secondary hero / section opener |
| display-lg | EB Garamond | 64 | 400 | 1.05 | -0.015em | — | Inverted fathom-panel headline |
| h1 | EB Garamond | 48 | 400 | 1.08 | -0.012em | — | Section h1 on light surface |
| h2 | EB Garamond | 36 | 400 | 1.15 | -0.008em | — | Feature spread h2 |
| h3 | EB Garamond | 28 | 500 | 1.25 | -0.004em | — | Sub-feature opener — steps to weight 500 |
| h4 | Figtree | 22 | 600 | 1.30 | 0 | — | Card title — switches to the sans for smaller heads |
| deck-lg | Figtree | 22 | 400 | 1.45 | 0 | — | Hero deck beneath the Garamond headline |
| deck-md | Figtree | 20 | 400 | 1.50 | 0 | — | Sub-section deck |
| title-lg | Figtree | 20 | 600 | 1.35 | 0 | — | Card title on cream feature card |
| title-md | Figtree | 18 | 600 | 1.40 | 0 | — | Sub-card title, footer column heads |
| body-lg | Figtree | 18 | 400 | 1.55 | 0 | — | Long-form body inside testimonials |
| body-md | Figtree | 16 | 400 | 1.55 | 0 | — | Default running-text |
| body-sm | Figtree | 14 | 400 | 1.50 | 0 | — | Card meta, captions |
| caption | Figtree | 12 | 500 | 1.40 | 0.02em | — | Timestamp, byline, chip text |
| label | Figtree | 13 | 500 | 1.40 | 0.01em | — | Form labels, inline UI labels |
| overline | Figtree | 11 | 600 | 1.30 | 0.08em | uppercase | Section eyebrow above display copy |
| button-lg | Figtree | 16 | 600 | 1.20 | 0 | — | Primary lavender pill label |
| button-md | Figtree | 14 | 600 | 1.20 | 0 | — | Secondary / nav button |
| quote | EB Garamond | 32 | 400 | 1.35 | -0.005em | — | Pull-quote inside testimonial card |
| code | mono | 14 | 400 | 1.50 | 0 | — | Keyboard-shortcut callout |
### Principles
- **The serif/sans duet is the brand voice.** EB Garamond carries every display moment; Figtree carries every body, label, and button moment. Hierarchy comes from *family swap and size*, not from heavy weight modulation.
- **Title-page leading at the largest size.** The 120px hero rides at 1.0 line-height — the unusually tight leading is what gives the page its frontispiece feel rather than a marketing deck.
- **Book-weight display.** The Garamond display layer holds weight 400 through h2; it only firms to 500/600 once it drops to h3/h4 size, where the serif's contrast needs the help.
- **Sans takes over below ~24px headings.** h4 and card titles switch from Garamond to Figtree 600 — the serif's small-size legibility yields to the sans for compact UI heads.
- **16px body is the floor, 18px for editorial passages.** Default body sits at 16px / 1.55; long testimonial and feature copy steps up to 18px for magazine readability.
- **Negative tracking only on Garamond display.** Display sizes tighten from -0.02em (hero) toward 0 as they shrink. Figtree body and labels sit at zero or slightly positive tracking.
- **Old-style figures in serif display.** `onum` on Garamond gives numerals a literary, lowercase-aligned feel inside running serif text.
- **EB Garamond + Figtree are both freely available.** EB Garamond (OFL) and Figtree (OFL) make this pairing directly reproducible — no proprietary foundry license required.
## 4. Component Stylings
### Buttons
**`cta-lavender`** — The signature primary. `#f0d7ff` (Dawn) fill, **dark-ink** `#1a1a1a` label at 16px / 600, **12px radius**, 14×24px padding, 48px height. Used for "Download for macOS", "Download for Windows", "Get started". The dark-on-pastel treatment is the brand fingerprint — it invites rather than shouts. Never white text.
**`cta-lavender-hover`** — Pointer hover. Lavender deepens to `#e8c6ff` over 240ms, optionally gaining the faint ambient shadow. **No scale, no transform.** The hover is color-only.
**`button-ink`** — Secondary high-contrast action. `#1a1a1a` ink fill, lemon-cream `#ffffeb` label at 14px / 600, 12px radius, 12×22px padding, 44px height. Pairs beside the lavender pill when a darker secondary is needed (e.g. "View pricing").
**`button-ghost`** — Tertiary. Transparent fill, ink label, 1px 30%-ink hairline border (`#1a1a1a4d`), 12px radius, 12×22px padding. Used for "Watch demo" / "See how it works" beside the primary CTA.
### Cards
**`fathom-panel-card`** — The signature dark surface. `#034f46` deep bottle-green fill, lemon-cream `#ffffeb` text, **16px radius**, 40px padding. Holds an inverted feature spread — the page's one dark moment, functioning as a chapter break inside an otherwise paper-light book.
**`feature-card-cream`** — Soft lemon-cream feature panel. `#e4e4d0` (Lumen Dark) fill, 16px radius, 10%-ink hairline (`#1a1a1a1a`), 32px padding. Flat, no shadow. Used for the bulk of feature blocks where cream-on-cream tonal layering reads as elevation.
**`testimonial-quote`** — Pull-quote card. Lemon-cream `#ffffeb` fill, 16px radius, 10%-ink hairline, 32×28px padding. Quote in 32px / 400 EB Garamond, byline beneath in 12px / 500 Figtree muted with a 40px circular avatar flush left.
**`feature-spread`** — Full-bleed editorial spread. No card chrome. EB Garamond headline, Figtree body, screenshots sit inline on the lemon-cream floor. Used for "How Wispr Flow works" walkthrough sections.
### Badges, Tags, Pills
**`badge-lavender`** — Inline category tag ("New", "Mac"). `#f0d7ff` fill, dark-ink text, 9999px radius, 4×12px padding, 12px / 500 caption.
**`badge-glow`** — Attention chip ("Beta", announcement micro-label). `#ffa946` (Glow) fill, dark-ink text, 9999px radius, 4×12px padding. The one warm-orange moment.
**`announcement-chip`** — Hero announcement pill. White `#ffffff` fill, dark-ink text, 9999px radius, 6×14px padding, 1px 30%-ink border. Sits at the top of the hero, single instance per page — white-on-lemon contrast makes it read as a distinct affordance.
### Inputs / Forms
**`text-input`** — White `#ffffff` fill, 1px 30%-ink hairline (`#1a1a1a4d`), **8px radius**, 44px height, 10×14px padding. Placeholder in 16px / 400 soft grey (`#888888`). On focus, border thickens to 50%-ink (`#1a1a1a80`) and a 2px focus-state blue ring (`#2d62ff`) appears. Note the input radius (8px) is smaller than the button radius (12px) and card radius (16px) — a deliberate radius step-down for fine controls.
**`email-input-hero`** — Inline waitlist / email signup. White fill, hairline, 8px radius, 44px height. The lavender pill CTA sits flush right, forming a combined affordance — rectangular-rounded input plus softer-rounded pill.
### Navigation
**`top-nav`** — Lemon-cream surface, 64px height, 1px bottom hairline. Wordmark flush left in Figtree 600, three nav links centred (Product, Pricing, Blog) in 14px / 600 Figtree ink, "Sign in" text + lavender "Download" pill flush right.
**`nav-link`** — Ink (`#1a1a1a`), no underline at rest. Hairline underline appears on hover. Active page gets a 1.5px ink underline.
**`link-inline`** — Ink with a soft 30%-ink hairline underline always present; underline darkens and thickens to 1.5px on hover. No colored-link convention — links are ink, not lavender.
### Decorative
**`waveform-glyph`** — A voice-dictation waveform mark, rendered in the glow orange (`#ffa946`), that pulses on the live-demo loop. The one animated brand glyph — it ties the visual system to the product's voice-input nature.
**`pull-quote-flourish`** — An EB Garamond `"` glyph in fathom green at 64px sometimes appears flush left of a pull-quote, decoratively.
## 5. Layout Principles
### Spacing System
- Base unit: **4px**
- Scale: `0 · 4 · 8 · 12 · 16 · 24 · 32 · 48 · 64 · 96`
- Section padding (vertical): 64–96px for major bands — generous editorial cadence
- Card internal padding: 40px on the fathom-green panel, 32px on cream feature cards, 24px on smaller nested panels
- Inter-card gutters: 24px between feature cards in a 3-up grid; 16px in dense 4-up grids
### Grid & Container
- Max content width: ~1280px on the inner grid with 24px gutters
- Prose width: ~720px for long-form testimonial body — narrower than the page gutter so reading flow stays magazine-tight
- Header height: 64px fixed top-nav
- Feature grid pattern: 3-up at desktop, 2-up at tablet, 1-up at mobile
### Whitespace Philosophy
The page is composed as a sequence of editorial spreads — each section gets 64–96px of vertical breathing room. The cadence is closer to a magazine than a scroll-tracked SaaS dashboard. Lemon-cream runs edge-to-edge between sections; cards lift via the deeper `#e4e4d0` cream rather than shadow. The 24px gutters around the 1280px max-width container leave generous side margin even at desktop widths.
### Section Cadence
A typical Wispr Flow page runs:
1. Lemon-cream hero (120px EB Garamond display, 22px Figtree deck, lavender download pill)
2. Live-demo / waveform band (the product's voice-dictation loop on lemon-cream)
3. Feature stack (3-up cream cards on lemon-cream, with badges)
4. Fathom-green panel spread (the one inverted dark surface — a chapter break)
5. Testimonial spread (lemon-cream surface, 32px Garamond pull-quotes, byline and avatars)
6. Pricing band (cream cards, lavender pill inside the recommended tier)
7. Editorial closer (Garamond headline, Figtree deck, single lavender pill CTA)
8. Footer (Figtree title-md column heads, body-sm muted links)
Light/dark alternation is replaced with **cream / deeper-cream alternation** (`#ffffeb` and `#e4e4d0`), punctuated by the single fathom-green panel.
## 6. Shapes & Radius Scale
| Tier | Value | Use |
|------|-------|-----|
| Micro | 2px | Fine UI strokes, tightest inline marks |
| Small | 4px | Internal sub-elements inside cards |
| Standard | 8px | Text inputs, fine controls |
| Relaxed | 12px | All buttons (primary, secondary, ghost) |
| Featured | 16px | Feature cards, fathom panel, testimonial card |
| Pill | 9999px | Badges, chips, toggle pills |
Wispr Flow's shape voice is **soft but restrained** — the CTA sits at a friendly 12px (not fully-pill), cards relax to 16px, and only small chips and badges go fully round (9999px). The progression input (8px) → button (12px) → card (16px) is a deliberate radius staircase: the smaller the element, the tighter the corner.
There are no compound radii. Every shape rounds uniformly on all four corners.
## 7. Depth & Elevation
| Level | Treatment | Use |
|-------|-----------|-----|
| 0 — Flat | no shadow | Canvas, hero, feature spreads, cream cards, fathom panel (~90% of surfaces) |
| 1 — Ambient | `rgba(26,26,15,0.05) 0 1px 2px 0` | Top-nav at scroll, very subtle inputs |
| 2 — Card / button hover | `rgba(26,26,15,0.05) 0 4px 12px -2px` | Lavender pill hover, optional card hover |
| 3 — Elevated | `rgba(26,26,15,0.10) 0 12px 24px -8px, rgba(26,26,15,0.05) 0 4px 8px -2px` | Dropdowns, popovers |
| 4 — Modal | scrim `rgba(17,17,10,0.50)` + dialog with elevated shadow | Sign-in / waitlist modal |
### Shadow Philosophy
Wispr Flow is a **warm-tonal-elevation** system, not a shadow-elevation system. Depth comes almost entirely from warm tonal layering (`#ffffeb` → `#e4e4d0`) and 30%-ink hairlines. Shadows are reserved for hover feedback on the CTA, elevated dropdowns, and modals. The marketing chrome itself is flat. There is no brand-tinted (lavender) glow — the lavender pill never radiates; it deepens on hover instead. The warm cream tones and the single fathom-green panel carry the page's sense of layer.
## 8. Interaction & Motion
### Easing
- **Standard**: `cubic-bezier(0.4, 0, 0.2, 1)` — default for hover state color swaps, hairline transitions
- **Emphasized**: `cubic-bezier(0.2, 0, 0, 1)` — modal entry, waveform demo loop
- **Out-soft**: `cubic-bezier(0.0, 0, 0.2, 1)` — section reveals on scroll
### Durations
| Bucket | Value | Use |
|--------|-------|-----|
| Fast | 150ms | Hairline tone swaps, focus-ring fades |
| Standard | 240ms | Button hover, link color shifts, card surface deepening |
| Slow | 320ms | Modal entry, section scroll-reveal, waveform pulse cycle |
### Per-Component Recipes
- **Lavender pill hover**: background `#f0d7ff` → `#e8c6ff` over 240ms standard, optional ambient shadow fade-in. **No scale, no glow.** The pill stays grounded.
- **Ink button hover**: background `#1a1a1a` → `#000000` over 240ms; lemon-cream label unchanged.
- **Cream card hover**: surface darkens fractionally over 240ms; no lift, no translate.
- **Link hover**: ink darkens toward `#000` over 150ms; the 30%-ink underline thickens 1 → 1.5px and darkens.
- **Waveform pulse**: the demo waveform glyph animates in the glow orange (`#ffa946`) on a slow ~320ms loop, syncing to the simulated voice input.
- **Scroll reveal**: sections fade in with a 12px translate-up over 320ms ease-out-soft when entering viewport (one-shot, then static).
- **Modal enter**: scrim fades in over 240ms, then dialog scales `0.96 → 1.0` and fades from `opacity 0 → 1` over 320ms emphasized.
### Page Transitions
Page-to-page navigation uses a 320ms cross-fade. The fixed top-nav stays static; only the body band fades. Smooth-scroll anchored links use 600ms emphasized easing.
### Reduced Motion
Respects `prefers-reduced-motion: reduce`. All `translate` and `scale` transforms suppress. The waveform pulse becomes a static glyph. Scroll-reveal becomes an instant render-on-mount. Hover states degrade to color-only.
## 9. Accessibility & A11y
### Contrast Pairs
| Pair | Ratio | Level |
|------|-------|-------|
| #1a1a1a ink on #ffffeb canvas | 17.2 | AAA |
| #111111 ink-darkest on #ffffeb | 18.66 | AAA |
| #1a1a1a ink on #f0d7ff lavender CTA | 13.15 | AAA |
| #ffffeb on #034f46 fathom panel | 9.39 | AAA |
| #ffffff on #034f46 fathom panel | 9.50 | AAA |
| #1a1a1a on #e4e4d0 deep-cream card | 13.51 | AAA |
| #114e0b on #cef5ca success surface | 8.28 | AAA |
| #5e5515 on #fcf8d8 warning surface | 7.02 | AAA |
| #7f1c34 pulse on #ffffeb | 9.80 | AAA |
| #666666 muted on #ffffeb | 5.68 | AA body |
| #2d62ff focus-state on #ffffeb | 4.82 | AA (non-text ring) |
The dark-ink-on-pastel CTA is the standout: at 13.15:1 the lavender pill passes AAA even though it reads as a soft, low-energy button — proof that a pastel action surface need not sacrifice legibility when paired with ink rather than white.
### Focus Indicators
Focus ring is `2px solid #2d62ff` (the focus-state blue) with 2px outline-offset — the one cool, saturated color on the page, used deliberately so keyboard focus is unmistakable against the warm cream. Focus-visible suppresses the ring on mouse interactions and preserves it on keyboard navigation.
### ARIA Patterns
- **Top nav**: standard `<nav>` landmark with `aria-label="Primary"`. The "Download" pill is an `<a>` to the installer (platform-detected) or a `<button>` opening a download modal.
- **Hero waitlist / signup**: `<form>` with `aria-label="Sign up for Wispr Flow"`. Inline email input + CTA render as separate elements for assistive tech.
- **Live-demo waveform**: decorative — marked `aria-hidden="true"`. The demo text it produces is exposed as real text, not an image.
- **Modal** (sign-in / download): focus trap, Esc closes, click outside closes, focus returns to trigger.
- **Pricing tiers**: a `role="radiogroup"` for monthly/annual toggles, with `aria-checked` reflecting selection.
### Keyboard Navigation
- Top nav: Tab moves logo → nav links → Sign in → Download pill
- Hero signup: Tab focuses input then CTA. Enter from input submits.
- Pricing tier cards: Tab moves card → card; arrow keys do not navigate
- All interactive controls reachable; visible 2px blue focus ring on each
### Screen Reader Hints
The waveform demo is decorative and hidden from screen readers; its produced text is exposed as live, selectable text. The fathom-green panel's contrast is verified AAA so inverted text needs no special handling. Badges convey status through text content, not color alone (e.g. "Beta" label inside the glow chip).
### Reduced Motion
All transitions degrade to opacity-only. The waveform pulse becomes static. Scroll-reveal becomes render-on-mount. Hover states lose any translate; only color shifts remain.
## 10. Responsive Behavior
### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | <640px | Top nav collapses to logo + hamburger; hero h1 drops 120 → 44px; feature cards 1-up; CTAs stack vertically; fathom panel padding 40 → 24px |
| Tablet | 640–1024px | Top nav keeps inline links; hero h1 settles at ~72px; feature cards 2-up |
| Desktop | 1024–1280px | Full top nav; hero h1 at 120px; feature cards 3-up |
| Wide | >1280px | Content width caps at 1280px; gutters absorb the rest |
### Touch Targets
- Lavender pill CTA: 48px height — passes WCAG AAA at 14×24 padding
- Ink secondary button: 44px height — passes WCAG AA
- Email input field: 44px height
- Inline link tap-target: 44px row height even at 16px / 1.55 body type (line-height adds spacing)
### Collapsing Strategy
- Top nav links collapse into a hamburger sheet below 640px
- Hero CTA + secondary stack vertically on mobile
- Fathom-green panel reduces padding (40 → 24px) and stacks its inner two-column content
- Feature grids: 3 → 2 → 1 columns; never reflow rows
### Image Behavior
Product screenshots and the waveform demo respect their intrinsic aspect ratios at all viewport widths. On the fathom panel, inverted-on-green imagery keeps a 16px radius and a faint 10%-cream inner hairline to separate from the deep-green surface.
### Container Queries
Used on the feature cards to swap from horizontal (icon-left) to stacked (icon-top) layout at the card's own ~360px width threshold, independent of viewport.
## 11. Content & Voice
### Tone
Calm, confident, plainspoken — premium without being precious. Wispr Flow positions itself as a tool for *people who write and speak for a living*, trusting the reader to grasp the value (faster, more natural input than typing) without overselling. Headlines lean on the Garamond display to do the emotional work, so the copy itself stays restrained and direct.
### Microcopy Patterns
- **Button verbs**: "Download for macOS", "Download for Windows", "Get started", "Sign in" — direct, platform-named, never "Submit" or "Click here"
- **Error message recipe**: `[What went wrong] + [What to try next]` — e.g., "We couldn't reach the mic. Check your input permissions and try again."
- **Success confirmations**: short, personal — "Flow is ready." or "You're all set." rather than generic "Success!"
- **Field labels**: conversational — "Where should we send your download link?" not "Email"
### Empty States
The empty dictation history: "Nothing here yet. Press your hotkey and start talking." — observational, action-prompting.
The empty workspace state: "Your transcripts will appear here as you dictate." — future-tense, anticipatory.
### CTA Verb Conventions
- Primary action: **"Download for macOS"** / **"Download for Windows"** (hero, nav), **"Get started"** (post-hero)
- Secondary action: **"Watch demo"**, **"See how it works"** (tertiary, ghost button)
- Tertiary text: **"View pricing"**, **"Read the docs"**
- Avoided: "Submit", "Click here", "Buy now" — Wispr Flow frames the relationship as *downloading* and *using*, not buying
## 12. Dark Mode & Theming
**Light-only marketing surface.** The public site stays lemon-cream throughout; there is no dark variant of the marketing pages. The page's only dark moment is the single **fathom-green panel** (`#034f46` with lemon-cream text) — used as a deliberate chapter break, not as a theme. The desktop app (Mac/Windows) carries its own product chrome independent of the site.
The brand position is the same as Granola's: paper is warm, type is literary, and a dark canvas would push Wispr Flow toward the dark-AI-tool category (the very template it is built to avoid). The fathom panel proves the system *can* go dark gracefully — but it does so once, as punctuation.
## 13. Lineage & Influences
Wispr Flow's visual lineage runs through the new wave of "literary productivity" tools that reject the dark-AI-dashboard convention in favour of warm paper and editorial serif. Its closest sibling is **Granola** — both pair a humanist sans with a book serif over a warm, non-white canvas, and both treat a utilitarian AI category (note-taking, dictation) as something closer to stationery. Where Granola uses a single olive voltage, Wispr Flow uses a muted pastel system anchored on lavender; where Granola caps its serif at 68px, Wispr Flow pushes EB Garamond to a frontispiece 120px.
The pastel-CTA-with-dark-ink move borrows from contemporary risograph and indie-print aesthetics: soft, slightly chalky colors (lavender, glow orange, mint) carrying dark text rather than the high-saturation, white-text buttons of mainstream SaaS. The EB Garamond display recalls the broadsheet and book-jacket tradition — Garamond is the canonical text serif of Western publishing, and at 120px it reads as a title page. The lemon-cream canvas is itself a quiet borrowing from cream book stock and uncoated paper, signalling craft and calm over the cold blue-white of a typical web app.
What Wispr Flow rejects: dark mode on the marketing surface, gradient washes, neon-blue AI voltage, white-text saturated buttons, and exclamation-mark microcopy. The brand is premium-editorial: the page is a journal, the type is a Garamond/Figtree duet, and the color is a muted pastel chord rather than a single loud accent.
**Influences:**
- Granola — warm-canvas, serif-display, AI-as-stationery positioning, [granola.ai](https://www.granola.ai)
- EB Garamond — open-source old-style serif as literary display type, [github.com/octaviopardo/EBGaramond12](https://github.com/octaviopardo/EBGaramond12)
- Figtree — open-source geometric-humanist body sans, [fonts.google.com/specimen/Figtree](https://fonts.google.com/specimen/Figtree)
- Anthropic — calm, premium, editorial register for an AI product, [anthropic.com](https://www.anthropic.com)
- Substack — single-canvas editorial site for a writing-adjacent product, [substack.com](https://substack.com)
- Risograph print aesthetic — soft chalky pastels carrying dark ink, [risotto.se](https://risotto.se)
## 14. Do's and Don'ts
**Do**
- Set the canvas to lemon-cream (`#ffffeb`) — the warm paper is the brand floor, never white or grey
- Set display in EB Garamond at book-weight 400, pushing to a large size (the hero rides at 120px / 1.0 line-height)
- Use the lavender pill (`#f0d7ff`) for primary actions with **dark-ink** text — the pastel-with-ink CTA is the fingerprint
- Carry all body, labels, and buttons in Figtree — the serif/sans duet is the type voice
- Reserve the fathom-green panel (`#034f46`) as the single dark chapter break, with lemon-cream text
- Use the glow orange (`#ffa946`) sparingly — attention chips and the waveform glyph only
- Step the radius staircase: 8px inputs, 12px buttons, 16px cards
- Layer surfaces tonally (`#ffffeb` → `#e4e4d0`); lean on hairlines, not shadow stacks
- Keep links ink-colored with a soft underline — links are not lavender
- Use the focus-state blue (`#2d62ff`) for keyboard focus rings — it's the one saturated voltage allowed
- Enable old-style figures (`onum`) inside Garamond display copy
**Don't**
- Don't use white as the page canvas — lemon-cream is the brand; white reads as a different product
- Don't put white text on the lavender pill — the label is always dark ink
- Don't introduce a dark mode for the marketing surface — paper is warm and light, full stop
- Don't let the support pastels (glow, fathom, pulse) compete with lavender — they sit a half-octave below
- Don't make every button fully-pill — buttons relax to 12px; only chips and badges go round
- Don't substitute a neon-blue or indigo accent — that collapses Wispr Flow into the dark-AI-tool template
- Don't apply lavender glow to the CTA on hover — it deepens, it never radiates
- Don't stack shadows for elevation — warm tonal layering and hairlines carry depth
- Don't drop body below 16px — default running text sits at 16px / 1.55, editorial passages at 18px
- Don't use Garamond below ~24px headings — switch to Figtree 600 for compact UI heads
- Don't use exclamation marks in microcopy — the voice is calm and observational
- Don't color inline links lavender — links are ink with a soft underline
## 15. Agent Prompt Guide
### Quick Color Reference
```
Canvas (Lumen): #ffffeb
Cream-deep: #e4e4d0
Ink (Vast): #1a1a1a
Ink-darkest: #111111
Brand (Dawn): #f0d7ff ← CTA pill, DARK-INK label
Fathom green: #034f46
Glow orange: #ffa946
Pulse wine: #7f1c34
Muted: #666666
Hairline: rgba(26,26,26,0.30) (#1a1a1a4d)
Focus ring: #2d62ff
```
### Example Component Prompts
- "Create a Wispr Flow-style hero: pale lemon-cream canvas (#ffffeb), a 120px EB Garamond serif headline in warm near-black (#1a1a1a) at 1.0 line-height and -0.02em tracking, a 22px Figtree deck beneath in the same ink at 1.45 line-height. Below: a soft lavender pill (#f0d7ff fill, **dark-ink #1a1a1a label**, 12px radius, 14×24px padding, 48px height) labelled 'Download for macOS', paired with a transparent ghost button ('Watch demo') with a 30%-ink hairline border."
- "Design a Wispr Flow fathom-green panel: deep bottle-green surface (#034f46), 16px radius, 40px padding, lemon-cream text (#ffffeb). Inside: a 64px EB Garamond headline and a two-column Figtree body. This is the page's single dark surface — a chapter break inside an otherwise lemon-cream page. No shadow."
- "Build a Wispr Flow cream feature card: deeper lemon-cream fill (#e4e4d0), 16px radius, 32px padding, a 10%-ink hairline (rgba(26,26,26,0.10)), no shadow. Inside: a Figtree 600 card title (#1a1a1a) and 16px / 1.55 Figtree body. Optionally a small glow-orange badge (#ffa946, dark ink, fully-pill) reading 'Beta'."
- "Create the Wispr Flow nav: 64px tall lemon-cream surface (#ffffeb), 1px bottom hairline at rgba(26,26,26,0.30). Wordmark left in Figtree 600. Three centred links (Product, Pricing, Blog) in 14px / 600 Figtree ink. Right side: 'Sign in' text link in ink, then a lavender download pill (#f0d7ff fill, dark-ink label, 12px radius, 'Download for macOS')."
- "Build a Wispr Flow testimonial card: lemon-cream fill (#ffffeb), 16px radius, 1px hairline at rgba(26,26,26,0.10), 32×28px padding, no shadow. Inside: a 32px / 400 EB Garamond pull-quote in #1a1a1a at 1.35 line-height. Beneath: a 40px circular avatar flush left, name in 18px / 600 Figtree ink, role in 12px / 500 Figtree muted (#666666)."
- "Design a Wispr Flow waitlist input: white field (#ffffff), 8px radius, 44px height, 1px hairline at rgba(26,26,26,0.30), placeholder in soft grey (#888888). On focus, border thickens to 50%-ink and a 2px blue focus ring (#2d62ff) appears. A lavender download pill sits flush right of the field, no gap."
### Iteration Guide
1. **Canvas stays lemon-cream.** Anything other than `#ffffeb` — especially pure white — reads as a different brand. The warm paper is the floor.
2. **Garamond display goes big.** The 120px / 1.0 line-height hero is the title-page signal — shrinking it to ~48px or loosening the leading collapses the literary effect.
3. **The CTA is pastel with dark ink.** Lavender `#f0d7ff` with `#1a1a1a` text — never white text, never a saturated button. The dark-on-pastel move is the brand's confidence.
4. **One dark surface only.** The fathom-green panel is a chapter break; don't add a second dark band or a dark mode.
5. **Pastels stay muted and subordinate.** Glow orange, fathom green, and pulse wine support; lavender leads. Don't let any of them out-shout the CTA.
6. **Respect the radius staircase.** 8px inputs → 12px buttons → 16px cards; only chips/badges go fully round.
7. **Tonal elevation, not shadows.** Lift cards with `#e4e4d0` against `#ffffeb`, not drop-shadows.
8. **Body at 16px (18px for editorial passages), all in Figtree.** Keep Garamond for display; switch to Figtree 600 for compact heads under ~24px.
1. Visual Theme & Atmosphere
Wispr Flow’s site reads like a literary journal that happens to ship a voice-dictation engine. The body canvas is a pale lemon-cream #ffffeb (the --base-color--lumen token) — not white, not grey, but a warm, faintly yellow paper that softens every edge it touches. The hero headline lands in EB Garamond at an enormous 120px on a 1.0 line-height, set in a warm near-black #1a1a1a (--base-color--vast). The leading is title-page tight: the lines stack like a frontispiece rather than a marketing deck, and the serif’s old-style proportions give the whole top of the page a hand-set, book-cover gravity.
The atmosphere is the deliberate opposite of the dark-dashboard AI-tool template. Where Otter, Fireflies, and the broader “AI meeting / transcription” category reach for navy gradients and neon-blue voltage, Wispr Flow reaches for paper. The single action layer is a soft lavender pill (#f0d7ff, the --base-color--dawn token) at a 12px radius, reading “Download for macOS” — and crucially its label is dark ink, not white. A pastel CTA with dark text is a quiet, premium move: it refuses the high-contrast “click me” energy of a saturated button and instead invites rather than shouts.
Body copy runs in Figtree, a friendly geometric-humanist sans with generous apertures and a slightly rounded warmth that pairs naturally with the Garamond display. The serif/sans duet is the brand voice: Garamond carries every headline and pull-quote, Figtree carries every paragraph, label, and button. Hierarchy comes primarily from family swap and size, not from heavy weight modulation — the display layer sits at a comfortable book-weight 400, letting the typeface’s own contrast do the work.
The chromatic system is a muted pastel palette rather than a single accent. Beyond the lavender CTA, the page draws on a warm glow orange (#ffa946) for attention chips and waveform highlights, a deep fathom green (#034f46) for the page’s one inverted panel — where lemon-cream text floats on bottle-green — and a wine-deep pulse (#7f1c34) for rare emphasis and error states. None of these compete with the lavender; they sit a half-octave below it, like the secondary colors in a risograph print.
The cumulative effect is editorial calm with a premium-productivity register. Surfaces lift through warm tonal layering (#ffffeb → #e4e4d0) and 30%-ink hairlines rather than shadow stacks. The one dark surface — the fathom-green feature panel — functions as a chapter break, a deep-green spread inserted into an otherwise paper-light book. Voice dictation, the most utilitarian of categories, is dressed here as something closer to a writer’s tool than a transcription utility.
Key Characteristics:
- Pale lemon-cream canvas (
#ffffeb,--base-color--lumen) — warm paper, never white or grey - EB Garamond serif display at a huge 120px / 1.0 line-height — title-page leading
- Figtree humanist sans for all body, labels, and buttons
- Single action voltage: soft lavender pill (
#f0d7ff,--base-color--dawn) with dark-ink label - Muted pastel support system: glow orange (
#ffa946), fathom green (#034f46), pulse wine (#7f1c34) - One inverted dark surface only — the fathom-green feature panel — used as a chapter break
- Warm near-black ink (
#1a1a1a) for body; deepest#111reserved for peak display - Tonal elevation (
#ffffeb→#e4e4d0); 30%-ink hairlines, minimal shadow chrome - 12px radius on the CTA, 16px on cards — soft but not fully-pill
- Serif/sans duet (Garamond + Figtree) as the entire type voice
- Calm, premium, literary register — the antithesis of the dark-AI-dashboard template
2. Color Palette & Roles
Primary
- Canvas / Lumen (
#ffffeb) [→--base-color--lumen]: the pale lemon-cream floor for every public page — warm paper. - Ink / Vast (
#1a1a1a) [→--base-color--vast]: the dominant text color — warm near-black, distinct from pure#000. - Ink Darkest (
#111111) [→--base-color-neutral--neutral-darkest]: peak display copy, the deepest ink on the page. - Brand / Dawn (
#f0d7ff) [→--base-color--dawn]: the soft lavender CTA pill — the single action voltage. Always carries dark-ink text.
Brand & Inverted
- Brand Ink (
#1a1a1a): the label color sitting on the lavender pill — dark, never white. - Brand Hover (
#e8c6ff): pressed/hover state — lavender deepens a half-step. - Surface / Fathom (
#034f46) [→--base-color--fathom]: deep bottle-green — the inverted feature panel surface, the page’s one dark moment. - On Surface (
#ffffeb): lemon-cream text used on the fathom-green panel.
Accent
- Glow (
#ffa946) [→--base-color--glow]: warm orange — attention chips, waveform highlight, “Beta” micro-labels. - Fathom (
#034f46) [→--base-color--fathom]: deep green, doubled as accent for inline marks on light surfaces. - Pulse (
#7f1c34) [→--base-color--pulse]: wine-deep — rare emphasis, and the basis for the error ink.
Interactive
- Link (
#1a1a1a): inline body links — ink with a soft 30%-hairline underline always present. - Link Hover (
#000000): hover — ink darkens to near-black, underline thickens 1 → 1.5px. - Selected (
#f0d7fffill,#1a1a1atext on toggle pills). - Focus Ring (
#2d62ff) [→--base-color-system--focus-state]: a vivid blue focus ring — the one cool, saturated color on the page, reserved for keyboard focus. - Disabled (
#888888text,#e4e4d0fill): drained warm grey on deep cream.
Neutral Scale
- Ink Darkest (
#111111) [→--neutral-darkest] — peak display copy - Ink / Vast (
#1a1a1a) [→--vast] — body, primary nav - Neutral (
#666666) [→--base-color-neutral--neutral] — captions, byline, timestamp (muted) - Soft (
#888888) — disabled link text, placeholder - Light scale (
#aaa,#ccc,#eee) [→--neutral-light…--neutral-lightest] — dividers, faint UI strokes
Surface & Borders
- Canvas / Lumen (
#ffffeb) — page floor - Lumen Dark (
#e4e4d0) [→--base-color--lumen-dark] — deeper lemon-cream for nested panels and cards - Fathom (
#034f46) — inverted dark panel - White (
#ffffff) [→--base-color--white] — used sparingly for chips, inset fields, announcement pills - Hairline (
#1a1a1a4d) [→--border-color--border-primary] — default 30%-ink border - Hairline Soft (
#1a1a1a1a) — 10%-ink for subtle dividers - Hairline Strong (
#1a1a1a80) — 50%-ink for focused inputs
Shadow Colors
Wispr Flow uses warm-tinted shadows — rgba(26, 26, 15, …) rather than pure black, matching the page’s warm ink temperature. Shadows are minimal and reserved for hover and elevated surfaces; the system trusts tonal layering and hairlines for most depth. There is no brand-tinted (lavender) glow on CTA hover.
rgba(26,26,15,0.05) 0 1px 2px 0— ambientrgba(26,26,15,0.05) 0 4px 12px -2px— card / button hoverrgba(26,26,15,0.10) 0 12px 24px -8px, rgba(26,26,15,0.05) 0 4px 8px -2px— elevated dropdown / popover
Semantic
- Success (
#114e0bink on#cef5casurface) [→--success-green-dark/--success-green] — confirmation; a pale mint surface with deep-green ink - Warning (
#5e5515ink on#fcf8d8surface) [→--warning-yellow-dark/--warning-yellow] — advisory; muted ochre on pale lemon - Danger (
#7f1c34ink on#f8e4e4surface) [→ pulse /--error-red] — form-error; wine ink on pale rose - Focus (
#2d62ff) [→--focus-state] — keyboard focus ring blue
3. Typography Rules
Font Family
Display Primary: EB Garamond — the open-source revival of Claude Garamond’s old-style serif, carrying every headline and pull-quote. Fallback chain: "Tiempos Text", "Iowan Old Style", Georgia, serif. EB Garamond runs at book-weight 400 for the hero and most display moments, stepping to 500/600 only at smaller h3-h4 sizes. Its old-style figures (onum) and humanist proportions give the page its literary, hand-set gravity.
Body Primary: Figtree — a friendly geometric-humanist sans with open apertures and a faint warmth. Fallback chain: system-ui, -apple-system, "Segoe UI", Roboto, sans-serif. Figtree carries all running text, labels, buttons, and captions across weights 400, 500, 600.
Mono companion: ui-monospace, SFMono-Regular, "SF Mono", Menlo, Monaco, Consolas, monospace — used only for keyboard-shortcut callouts (the global dictation hotkey) and rare inline code.
OpenType features: kern and liga always on. onum (oldstyle figures) enabled on EB Garamond display copy — numerals gain a literary, in-line-with-lowercase feel inside running serif text. No swash or smallcaps.
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|---|---|---|---|---|---|---|---|
| display-hero | EB Garamond | 120 | 400 | 1.00 | -0.02em | kern, liga, onum | Hero headline — the peak typographic moment, title-page leading |
| display-xl | EB Garamond | 80 | 400 | 1.02 | -0.02em | kern, liga | Secondary hero / section opener |
| display-lg | EB Garamond | 64 | 400 | 1.05 | -0.015em | — | Inverted fathom-panel headline |
| h1 | EB Garamond | 48 | 400 | 1.08 | -0.012em | — | Section h1 on light surface |
| h2 | EB Garamond | 36 | 400 | 1.15 | -0.008em | — | Feature spread h2 |
| h3 | EB Garamond | 28 | 500 | 1.25 | -0.004em | — | Sub-feature opener — steps to weight 500 |
| h4 | Figtree | 22 | 600 | 1.30 | 0 | — | Card title — switches to the sans for smaller heads |
| deck-lg | Figtree | 22 | 400 | 1.45 | 0 | — | Hero deck beneath the Garamond headline |
| deck-md | Figtree | 20 | 400 | 1.50 | 0 | — | Sub-section deck |
| title-lg | Figtree | 20 | 600 | 1.35 | 0 | — | Card title on cream feature card |
| title-md | Figtree | 18 | 600 | 1.40 | 0 | — | Sub-card title, footer column heads |
| body-lg | Figtree | 18 | 400 | 1.55 | 0 | — | Long-form body inside testimonials |
| body-md | Figtree | 16 | 400 | 1.55 | 0 | — | Default running-text |
| body-sm | Figtree | 14 | 400 | 1.50 | 0 | — | Card meta, captions |
| caption | Figtree | 12 | 500 | 1.40 | 0.02em | — | Timestamp, byline, chip text |
| label | Figtree | 13 | 500 | 1.40 | 0.01em | — | Form labels, inline UI labels |
| overline | Figtree | 11 | 600 | 1.30 | 0.08em | uppercase | Section eyebrow above display copy |
| button-lg | Figtree | 16 | 600 | 1.20 | 0 | — | Primary lavender pill label |
| button-md | Figtree | 14 | 600 | 1.20 | 0 | — | Secondary / nav button |
| quote | EB Garamond | 32 | 400 | 1.35 | -0.005em | — | Pull-quote inside testimonial card |
| code | mono | 14 | 400 | 1.50 | 0 | — | Keyboard-shortcut callout |
Principles
- The serif/sans duet is the brand voice. EB Garamond carries every display moment; Figtree carries every body, label, and button moment. Hierarchy comes from family swap and size, not from heavy weight modulation.
- Title-page leading at the largest size. The 120px hero rides at 1.0 line-height — the unusually tight leading is what gives the page its frontispiece feel rather than a marketing deck.
- Book-weight display. The Garamond display layer holds weight 400 through h2; it only firms to 500/600 once it drops to h3/h4 size, where the serif’s contrast needs the help.
- Sans takes over below ~24px headings. h4 and card titles switch from Garamond to Figtree 600 — the serif’s small-size legibility yields to the sans for compact UI heads.
- 16px body is the floor, 18px for editorial passages. Default body sits at 16px / 1.55; long testimonial and feature copy steps up to 18px for magazine readability.
- Negative tracking only on Garamond display. Display sizes tighten from -0.02em (hero) toward 0 as they shrink. Figtree body and labels sit at zero or slightly positive tracking.
- Old-style figures in serif display.
onumon Garamond gives numerals a literary, lowercase-aligned feel inside running serif text. - EB Garamond + Figtree are both freely available. EB Garamond (OFL) and Figtree (OFL) make this pairing directly reproducible — no proprietary foundry license required.
4. Component Stylings
Buttons
cta-lavender — The signature primary. #f0d7ff (Dawn) fill, dark-ink #1a1a1a label at 16px / 600, 12px radius, 14×24px padding, 48px height. Used for “Download for macOS”, “Download for Windows”, “Get started”. The dark-on-pastel treatment is the brand fingerprint — it invites rather than shouts. Never white text.
cta-lavender-hover — Pointer hover. Lavender deepens to #e8c6ff over 240ms, optionally gaining the faint ambient shadow. No scale, no transform. The hover is color-only.
button-ink — Secondary high-contrast action. #1a1a1a ink fill, lemon-cream #ffffeb label at 14px / 600, 12px radius, 12×22px padding, 44px height. Pairs beside the lavender pill when a darker secondary is needed (e.g. “View pricing”).
button-ghost — Tertiary. Transparent fill, ink label, 1px 30%-ink hairline border (#1a1a1a4d), 12px radius, 12×22px padding. Used for “Watch demo” / “See how it works” beside the primary CTA.
Cards
fathom-panel-card — The signature dark surface. #034f46 deep bottle-green fill, lemon-cream #ffffeb text, 16px radius, 40px padding. Holds an inverted feature spread — the page’s one dark moment, functioning as a chapter break inside an otherwise paper-light book.
feature-card-cream — Soft lemon-cream feature panel. #e4e4d0 (Lumen Dark) fill, 16px radius, 10%-ink hairline (#1a1a1a1a), 32px padding. Flat, no shadow. Used for the bulk of feature blocks where cream-on-cream tonal layering reads as elevation.
testimonial-quote — Pull-quote card. Lemon-cream #ffffeb fill, 16px radius, 10%-ink hairline, 32×28px padding. Quote in 32px / 400 EB Garamond, byline beneath in 12px / 500 Figtree muted with a 40px circular avatar flush left.
feature-spread — Full-bleed editorial spread. No card chrome. EB Garamond headline, Figtree body, screenshots sit inline on the lemon-cream floor. Used for “How Wispr Flow works” walkthrough sections.
Badges, Tags, Pills
badge-lavender — Inline category tag (“New”, “Mac”). #f0d7ff fill, dark-ink text, 9999px radius, 4×12px padding, 12px / 500 caption.
badge-glow — Attention chip (“Beta”, announcement micro-label). #ffa946 (Glow) fill, dark-ink text, 9999px radius, 4×12px padding. The one warm-orange moment.
announcement-chip — Hero announcement pill. White #ffffff fill, dark-ink text, 9999px radius, 6×14px padding, 1px 30%-ink border. Sits at the top of the hero, single instance per page — white-on-lemon contrast makes it read as a distinct affordance.
Inputs / Forms
text-input — White #ffffff fill, 1px 30%-ink hairline (#1a1a1a4d), 8px radius, 44px height, 10×14px padding. Placeholder in 16px / 400 soft grey (#888888). On focus, border thickens to 50%-ink (#1a1a1a80) and a 2px focus-state blue ring (#2d62ff) appears. Note the input radius (8px) is smaller than the button radius (12px) and card radius (16px) — a deliberate radius step-down for fine controls.
email-input-hero — Inline waitlist / email signup. White fill, hairline, 8px radius, 44px height. The lavender pill CTA sits flush right, forming a combined affordance — rectangular-rounded input plus softer-rounded pill.
Navigation
top-nav — Lemon-cream surface, 64px height, 1px bottom hairline. Wordmark flush left in Figtree 600, three nav links centred (Product, Pricing, Blog) in 14px / 600 Figtree ink, “Sign in” text + lavender “Download” pill flush right.
nav-link — Ink (#1a1a1a), no underline at rest. Hairline underline appears on hover. Active page gets a 1.5px ink underline.
link-inline — Ink with a soft 30%-ink hairline underline always present; underline darkens and thickens to 1.5px on hover. No colored-link convention — links are ink, not lavender.
Decorative
waveform-glyph — A voice-dictation waveform mark, rendered in the glow orange (#ffa946), that pulses on the live-demo loop. The one animated brand glyph — it ties the visual system to the product’s voice-input nature.
pull-quote-flourish — An EB Garamond " glyph in fathom green at 64px sometimes appears flush left of a pull-quote, decoratively.
5. Layout Principles
Spacing System
- Base unit: 4px
- Scale:
0 · 4 · 8 · 12 · 16 · 24 · 32 · 48 · 64 · 96 - Section padding (vertical): 64–96px for major bands — generous editorial cadence
- Card internal padding: 40px on the fathom-green panel, 32px on cream feature cards, 24px on smaller nested panels
- Inter-card gutters: 24px between feature cards in a 3-up grid; 16px in dense 4-up grids
Grid & Container
- Max content width: ~1280px on the inner grid with 24px gutters
- Prose width: ~720px for long-form testimonial body — narrower than the page gutter so reading flow stays magazine-tight
- Header height: 64px fixed top-nav
- Feature grid pattern: 3-up at desktop, 2-up at tablet, 1-up at mobile
Whitespace Philosophy
The page is composed as a sequence of editorial spreads — each section gets 64–96px of vertical breathing room. The cadence is closer to a magazine than a scroll-tracked SaaS dashboard. Lemon-cream runs edge-to-edge between sections; cards lift via the deeper #e4e4d0 cream rather than shadow. The 24px gutters around the 1280px max-width container leave generous side margin even at desktop widths.
Section Cadence
A typical Wispr Flow page runs:
- Lemon-cream hero (120px EB Garamond display, 22px Figtree deck, lavender download pill)
- Live-demo / waveform band (the product’s voice-dictation loop on lemon-cream)
- Feature stack (3-up cream cards on lemon-cream, with badges)
- Fathom-green panel spread (the one inverted dark surface — a chapter break)
- Testimonial spread (lemon-cream surface, 32px Garamond pull-quotes, byline and avatars)
- Pricing band (cream cards, lavender pill inside the recommended tier)
- Editorial closer (Garamond headline, Figtree deck, single lavender pill CTA)
- Footer (Figtree title-md column heads, body-sm muted links)
Light/dark alternation is replaced with cream / deeper-cream alternation (#ffffeb and #e4e4d0), punctuated by the single fathom-green panel.
6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| Micro | 2px | Fine UI strokes, tightest inline marks |
| Small | 4px | Internal sub-elements inside cards |
| Standard | 8px | Text inputs, fine controls |
| Relaxed | 12px | All buttons (primary, secondary, ghost) |
| Featured | 16px | Feature cards, fathom panel, testimonial card |
| Pill | 9999px | Badges, chips, toggle pills |
Wispr Flow’s shape voice is soft but restrained — the CTA sits at a friendly 12px (not fully-pill), cards relax to 16px, and only small chips and badges go fully round (9999px). The progression input (8px) → button (12px) → card (16px) is a deliberate radius staircase: the smaller the element, the tighter the corner.
There are no compound radii. Every shape rounds uniformly on all four corners.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 — Flat | no shadow | Canvas, hero, feature spreads, cream cards, fathom panel (~90% of surfaces) |
| 1 — Ambient | rgba(26,26,15,0.05) 0 1px 2px 0 | Top-nav at scroll, very subtle inputs |
| 2 — Card / button hover | rgba(26,26,15,0.05) 0 4px 12px -2px | Lavender pill hover, optional card hover |
| 3 — Elevated | rgba(26,26,15,0.10) 0 12px 24px -8px, rgba(26,26,15,0.05) 0 4px 8px -2px | Dropdowns, popovers |
| 4 — Modal | scrim rgba(17,17,10,0.50) + dialog with elevated shadow | Sign-in / waitlist modal |
Shadow Philosophy
Wispr Flow is a warm-tonal-elevation system, not a shadow-elevation system. Depth comes almost entirely from warm tonal layering (#ffffeb → #e4e4d0) and 30%-ink hairlines. Shadows are reserved for hover feedback on the CTA, elevated dropdowns, and modals. The marketing chrome itself is flat. There is no brand-tinted (lavender) glow — the lavender pill never radiates; it deepens on hover instead. The warm cream tones and the single fathom-green panel carry the page’s sense of layer.
8. Interaction & Motion
Easing
- Standard:
cubic-bezier(0.4, 0, 0.2, 1)— default for hover state color swaps, hairline transitions - Emphasized:
cubic-bezier(0.2, 0, 0, 1)— modal entry, waveform demo loop - Out-soft:
cubic-bezier(0.0, 0, 0.2, 1)— section reveals on scroll
Durations
| Bucket | Value | Use |
|---|---|---|
| Fast | 150ms | Hairline tone swaps, focus-ring fades |
| Standard | 240ms | Button hover, link color shifts, card surface deepening |
| Slow | 320ms | Modal entry, section scroll-reveal, waveform pulse cycle |
Per-Component Recipes
- Lavender pill hover: background
#f0d7ff→#e8c6ffover 240ms standard, optional ambient shadow fade-in. No scale, no glow. The pill stays grounded. - Ink button hover: background
#1a1a1a→#000000over 240ms; lemon-cream label unchanged. - Cream card hover: surface darkens fractionally over 240ms; no lift, no translate.
- Link hover: ink darkens toward
#000over 150ms; the 30%-ink underline thickens 1 → 1.5px and darkens. - Waveform pulse: the demo waveform glyph animates in the glow orange (
#ffa946) on a slow ~320ms loop, syncing to the simulated voice input. - Scroll reveal: sections fade in with a 12px translate-up over 320ms ease-out-soft when entering viewport (one-shot, then static).
- Modal enter: scrim fades in over 240ms, then dialog scales
0.96 → 1.0and fades fromopacity 0 → 1over 320ms emphasized.
Page Transitions
Page-to-page navigation uses a 320ms cross-fade. The fixed top-nav stays static; only the body band fades. Smooth-scroll anchored links use 600ms emphasized easing.
Reduced Motion
Respects prefers-reduced-motion: reduce. All translate and scale transforms suppress. The waveform pulse becomes a static glyph. Scroll-reveal becomes an instant render-on-mount. Hover states degrade to color-only.
9. Accessibility & A11y
Contrast Pairs
| Pair | Ratio | Level |
|---|---|---|
| #1a1a1a ink on #ffffeb canvas | 17.2 | AAA |
| #111111 ink-darkest on #ffffeb | 18.66 | AAA |
| #1a1a1a ink on #f0d7ff lavender CTA | 13.15 | AAA |
| #ffffeb on #034f46 fathom panel | 9.39 | AAA |
| #ffffff on #034f46 fathom panel | 9.50 | AAA |
| #1a1a1a on #e4e4d0 deep-cream card | 13.51 | AAA |
| #114e0b on #cef5ca success surface | 8.28 | AAA |
| #5e5515 on #fcf8d8 warning surface | 7.02 | AAA |
| #7f1c34 pulse on #ffffeb | 9.80 | AAA |
| #666666 muted on #ffffeb | 5.68 | AA body |
| #2d62ff focus-state on #ffffeb | 4.82 | AA (non-text ring) |
The dark-ink-on-pastel CTA is the standout: at 13.15:1 the lavender pill passes AAA even though it reads as a soft, low-energy button — proof that a pastel action surface need not sacrifice legibility when paired with ink rather than white.
Focus Indicators
Focus ring is 2px solid #2d62ff (the focus-state blue) with 2px outline-offset — the one cool, saturated color on the page, used deliberately so keyboard focus is unmistakable against the warm cream. Focus-visible suppresses the ring on mouse interactions and preserves it on keyboard navigation.
ARIA Patterns
- Top nav: standard
<nav>landmark witharia-label="Primary". The “Download” pill is an<a>to the installer (platform-detected) or a<button>opening a download modal. - Hero waitlist / signup:
<form>witharia-label="Sign up for Wispr Flow". Inline email input + CTA render as separate elements for assistive tech. - Live-demo waveform: decorative — marked
aria-hidden="true". The demo text it produces is exposed as real text, not an image. - Modal (sign-in / download): focus trap, Esc closes, click outside closes, focus returns to trigger.
- Pricing tiers: a
role="radiogroup"for monthly/annual toggles, witharia-checkedreflecting selection.
Keyboard Navigation
- Top nav: Tab moves logo → nav links → Sign in → Download pill
- Hero signup: Tab focuses input then CTA. Enter from input submits.
- Pricing tier cards: Tab moves card → card; arrow keys do not navigate
- All interactive controls reachable; visible 2px blue focus ring on each
Screen Reader Hints
The waveform demo is decorative and hidden from screen readers; its produced text is exposed as live, selectable text. The fathom-green panel’s contrast is verified AAA so inverted text needs no special handling. Badges convey status through text content, not color alone (e.g. “Beta” label inside the glow chip).
Reduced Motion
All transitions degrade to opacity-only. The waveform pulse becomes static. Scroll-reveal becomes render-on-mount. Hover states lose any translate; only color shifts remain.
10. Responsive Behavior
Breakpoints
| Name | Width | Key Changes |
|---|---|---|
| Mobile | <640px | Top nav collapses to logo + hamburger; hero h1 drops 120 → 44px; feature cards 1-up; CTAs stack vertically; fathom panel padding 40 → 24px |
| Tablet | 640–1024px | Top nav keeps inline links; hero h1 settles at ~72px; feature cards 2-up |
| Desktop | 1024–1280px | Full top nav; hero h1 at 120px; feature cards 3-up |
| Wide | >1280px | Content width caps at 1280px; gutters absorb the rest |
Touch Targets
- Lavender pill CTA: 48px height — passes WCAG AAA at 14×24 padding
- Ink secondary button: 44px height — passes WCAG AA
- Email input field: 44px height
- Inline link tap-target: 44px row height even at 16px / 1.55 body type (line-height adds spacing)
Collapsing Strategy
- Top nav links collapse into a hamburger sheet below 640px
- Hero CTA + secondary stack vertically on mobile
- Fathom-green panel reduces padding (40 → 24px) and stacks its inner two-column content
- Feature grids: 3 → 2 → 1 columns; never reflow rows
Image Behavior
Product screenshots and the waveform demo respect their intrinsic aspect ratios at all viewport widths. On the fathom panel, inverted-on-green imagery keeps a 16px radius and a faint 10%-cream inner hairline to separate from the deep-green surface.
Container Queries
Used on the feature cards to swap from horizontal (icon-left) to stacked (icon-top) layout at the card’s own ~360px width threshold, independent of viewport.
11. Content & Voice
Tone
Calm, confident, plainspoken — premium without being precious. Wispr Flow positions itself as a tool for people who write and speak for a living, trusting the reader to grasp the value (faster, more natural input than typing) without overselling. Headlines lean on the Garamond display to do the emotional work, so the copy itself stays restrained and direct.
Microcopy Patterns
- Button verbs: “Download for macOS”, “Download for Windows”, “Get started”, “Sign in” — direct, platform-named, never “Submit” or “Click here”
- Error message recipe:
[What went wrong] + [What to try next]— e.g., “We couldn’t reach the mic. Check your input permissions and try again.” - Success confirmations: short, personal — “Flow is ready.” or “You’re all set.” rather than generic “Success!”
- Field labels: conversational — “Where should we send your download link?” not “Email”
Empty States
The empty dictation history: “Nothing here yet. Press your hotkey and start talking.” — observational, action-prompting.
The empty workspace state: “Your transcripts will appear here as you dictate.” — future-tense, anticipatory.
CTA Verb Conventions
- Primary action: “Download for macOS” / “Download for Windows” (hero, nav), “Get started” (post-hero)
- Secondary action: “Watch demo”, “See how it works” (tertiary, ghost button)
- Tertiary text: “View pricing”, “Read the docs”
- Avoided: “Submit”, “Click here”, “Buy now” — Wispr Flow frames the relationship as downloading and using, not buying
12. Dark Mode & Theming
Light-only marketing surface. The public site stays lemon-cream throughout; there is no dark variant of the marketing pages. The page’s only dark moment is the single fathom-green panel (#034f46 with lemon-cream text) — used as a deliberate chapter break, not as a theme. The desktop app (Mac/Windows) carries its own product chrome independent of the site.
The brand position is the same as Granola’s: paper is warm, type is literary, and a dark canvas would push Wispr Flow toward the dark-AI-tool category (the very template it is built to avoid). The fathom panel proves the system can go dark gracefully — but it does so once, as punctuation.
13. Lineage & Influences
Wispr Flow’s visual lineage runs through the new wave of “literary productivity” tools that reject the dark-AI-dashboard convention in favour of warm paper and editorial serif. Its closest sibling is Granola — both pair a humanist sans with a book serif over a warm, non-white canvas, and both treat a utilitarian AI category (note-taking, dictation) as something closer to stationery. Where Granola uses a single olive voltage, Wispr Flow uses a muted pastel system anchored on lavender; where Granola caps its serif at 68px, Wispr Flow pushes EB Garamond to a frontispiece 120px.
The pastel-CTA-with-dark-ink move borrows from contemporary risograph and indie-print aesthetics: soft, slightly chalky colors (lavender, glow orange, mint) carrying dark text rather than the high-saturation, white-text buttons of mainstream SaaS. The EB Garamond display recalls the broadsheet and book-jacket tradition — Garamond is the canonical text serif of Western publishing, and at 120px it reads as a title page. The lemon-cream canvas is itself a quiet borrowing from cream book stock and uncoated paper, signalling craft and calm over the cold blue-white of a typical web app.
What Wispr Flow rejects: dark mode on the marketing surface, gradient washes, neon-blue AI voltage, white-text saturated buttons, and exclamation-mark microcopy. The brand is premium-editorial: the page is a journal, the type is a Garamond/Figtree duet, and the color is a muted pastel chord rather than a single loud accent.
Influences:
- Granola — warm-canvas, serif-display, AI-as-stationery positioning, granola.ai
- EB Garamond — open-source old-style serif as literary display type, github.com/octaviopardo/EBGaramond12
- Figtree — open-source geometric-humanist body sans, fonts.google.com/specimen/Figtree
- Anthropic — calm, premium, editorial register for an AI product, anthropic.com
- Substack — single-canvas editorial site for a writing-adjacent product, substack.com
- Risograph print aesthetic — soft chalky pastels carrying dark ink, risotto.se
14. Do’s and Don’ts
Do
- Set the canvas to lemon-cream (
#ffffeb) — the warm paper is the brand floor, never white or grey - Set display in EB Garamond at book-weight 400, pushing to a large size (the hero rides at 120px / 1.0 line-height)
- Use the lavender pill (
#f0d7ff) for primary actions with dark-ink text — the pastel-with-ink CTA is the fingerprint - Carry all body, labels, and buttons in Figtree — the serif/sans duet is the type voice
- Reserve the fathom-green panel (
#034f46) as the single dark chapter break, with lemon-cream text - Use the glow orange (
#ffa946) sparingly — attention chips and the waveform glyph only - Step the radius staircase: 8px inputs, 12px buttons, 16px cards
- Layer surfaces tonally (
#ffffeb→#e4e4d0); lean on hairlines, not shadow stacks - Keep links ink-colored with a soft underline — links are not lavender
- Use the focus-state blue (
#2d62ff) for keyboard focus rings — it’s the one saturated voltage allowed - Enable old-style figures (
onum) inside Garamond display copy
Don’t
- Don’t use white as the page canvas — lemon-cream is the brand; white reads as a different product
- Don’t put white text on the lavender pill — the label is always dark ink
- Don’t introduce a dark mode for the marketing surface — paper is warm and light, full stop
- Don’t let the support pastels (glow, fathom, pulse) compete with lavender — they sit a half-octave below
- Don’t make every button fully-pill — buttons relax to 12px; only chips and badges go round
- Don’t substitute a neon-blue or indigo accent — that collapses Wispr Flow into the dark-AI-tool template
- Don’t apply lavender glow to the CTA on hover — it deepens, it never radiates
- Don’t stack shadows for elevation — warm tonal layering and hairlines carry depth
- Don’t drop body below 16px — default running text sits at 16px / 1.55, editorial passages at 18px
- Don’t use Garamond below ~24px headings — switch to Figtree 600 for compact UI heads
- Don’t use exclamation marks in microcopy — the voice is calm and observational
- Don’t color inline links lavender — links are ink with a soft underline
15. Agent Prompt Guide
Quick Color Reference
Canvas (Lumen): #ffffeb
Cream-deep: #e4e4d0
Ink (Vast): #1a1a1a
Ink-darkest: #111111
Brand (Dawn): #f0d7ff ← CTA pill, DARK-INK label
Fathom green: #034f46
Glow orange: #ffa946
Pulse wine: #7f1c34
Muted: #666666
Hairline: rgba(26,26,26,0.30) (#1a1a1a4d)
Focus ring: #2d62ffExample Component Prompts
- “Create a Wispr Flow-style hero: pale lemon-cream canvas (#ffffeb), a 120px EB Garamond serif headline in warm near-black (#1a1a1a) at 1.0 line-height and -0.02em tracking, a 22px Figtree deck beneath in the same ink at 1.45 line-height. Below: a soft lavender pill (#f0d7ff fill, dark-ink #1a1a1a label, 12px radius, 14×24px padding, 48px height) labelled ‘Download for macOS’, paired with a transparent ghost button (‘Watch demo’) with a 30%-ink hairline border.”
- “Design a Wispr Flow fathom-green panel: deep bottle-green surface (#034f46), 16px radius, 40px padding, lemon-cream text (#ffffeb). Inside: a 64px EB Garamond headline and a two-column Figtree body. This is the page’s single dark surface — a chapter break inside an otherwise lemon-cream page. No shadow.”
- “Build a Wispr Flow cream feature card: deeper lemon-cream fill (#e4e4d0), 16px radius, 32px padding, a 10%-ink hairline (rgba(26,26,26,0.10)), no shadow. Inside: a Figtree 600 card title (#1a1a1a) and 16px / 1.55 Figtree body. Optionally a small glow-orange badge (#ffa946, dark ink, fully-pill) reading ‘Beta’.”
- “Create the Wispr Flow nav: 64px tall lemon-cream surface (#ffffeb), 1px bottom hairline at rgba(26,26,26,0.30). Wordmark left in Figtree 600. Three centred links (Product, Pricing, Blog) in 14px / 600 Figtree ink. Right side: ‘Sign in’ text link in ink, then a lavender download pill (#f0d7ff fill, dark-ink label, 12px radius, ‘Download for macOS’).”
- “Build a Wispr Flow testimonial card: lemon-cream fill (#ffffeb), 16px radius, 1px hairline at rgba(26,26,26,0.10), 32×28px padding, no shadow. Inside: a 32px / 400 EB Garamond pull-quote in #1a1a1a at 1.35 line-height. Beneath: a 40px circular avatar flush left, name in 18px / 600 Figtree ink, role in 12px / 500 Figtree muted (#666666).”
- “Design a Wispr Flow waitlist input: white field (#ffffff), 8px radius, 44px height, 1px hairline at rgba(26,26,26,0.30), placeholder in soft grey (#888888). On focus, border thickens to 50%-ink and a 2px blue focus ring (#2d62ff) appears. A lavender download pill sits flush right of the field, no gap.”
Iteration Guide
- Canvas stays lemon-cream. Anything other than
#ffffeb— especially pure white — reads as a different brand. The warm paper is the floor. - Garamond display goes big. The 120px / 1.0 line-height hero is the title-page signal — shrinking it to ~48px or loosening the leading collapses the literary effect.
- The CTA is pastel with dark ink. Lavender
#f0d7ffwith#1a1a1atext — never white text, never a saturated button. The dark-on-pastel move is the brand’s confidence. - One dark surface only. The fathom-green panel is a chapter break; don’t add a second dark band or a dark mode.
- Pastels stay muted and subordinate. Glow orange, fathom green, and pulse wine support; lavender leads. Don’t let any of them out-shout the CTA.
- Respect the radius staircase. 8px inputs → 12px buttons → 16px cards; only chips/badges go fully round.
- Tonal elevation, not shadows. Lift cards with
#e4e4d0against#ffffeb, not drop-shadows. - Body at 16px (18px for editorial passages), all in Figtree. Keep Garamond for display; switch to Figtree 600 for compact heads under ~24px.
Drop wispr-flow into your project, then ship the actual sections in an afternoon.
1 · install design
npx @webdesignhot/design-md add wispr-flow 2 · ship landing page
npx agentkit init --design wispr-flow