dark · indigo · technical · sans · developer
DESIGN.md inspired by Temporal
Near-black engineering canvas, Aeonik at hairline-light 300, signature indigo CTA — durable-execution gravity for distributed-systems people.
By webdesignhot · temporal.io ↗
$ npx @webdesignhot/design-md add temporal
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Aave Ghost-soft DeFi — lavender #978fff on white, custom Aave Repro sans, pastel gradients in a usually-brutalist lending space. Accenture Dark hero, white Graphik, and one electric purple — the `>` greater-than mark made into a whole consulting brand. '#a600ff' is always moving forward. Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. Aesop Monochrome-warm apothecary — ivory canvas, charcoal type, Suisse Int'l set small, 0px corners. Affirm Honest-money fintech in the dark — indigo #4a4af4 CTAs at near-pill 96px radius, light-weight white headlines, no fine print. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Allbirds Oatmeal-canvas eco-minimalism — Geograph sans on warm Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. American Express White-canvas premium-restraint membership UI — signature Amex Blue accent, near-black editorial type, concierge-tier hierarchy. Amplitude Light-canvas digital-analytics surface — IBM Plex Sans, grey #565656 body, black full-pill CTAs and a signature #1e61f0 blue. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Anytype Pure-black canvas, white ink, and a multi-color 'any' palette — a local-first, encrypted knowledge base that turns privacy into a colorful object. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arbitrum Arbitrum Blue on white — Layer 2 chain marketing with Inter sans, structured grids, sophisticated-restraint contrasted with Solana's cinematic. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Atlassian Enterprise-blue corporate canvas — signature Atlassian Blue, Charlie display type, four-product mark. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Away Editorial travel-luggage DTC — Graphik on white, photography-led, sharp 0px white CTAs over dark hero imagery. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Bandcamp Bandcamp Cyan + Helvetica — indie-music marketplace honesty, no streaming-platform polish, no algorithmic carousels. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Best Buy Yellow price-tag mark, electric blue trust, bold sans — big-box electronics design with Geek-Squad confidence. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Biome A white-canvas Rust toolchain page where one deep azure blue does all the work. Black Forest Labs Frontier-lab monochrome — stark white canvas, dark hero, near-black green-tint type, Instrument Sans at 500 throughout. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Bolt An electric-blue command line for the web — StackBlitz's AI builder on a near-black #1e1e21 canvas, Inter Display, builder's register. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Booking.com Booking Blue + signal yellow — the deal-finder design language at maximum density, optimized for conversion not contemplation. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Brilliant STEM education with playful diagram-energy — warm coral CTA on near-black, custom Brilliant Sans, illustrated geometry as hero. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Buttondown Indie newsletter software in heavy 900-weight Auto Pro — electric `#0069ff` pill CTAs and soft-yellow highlights on a pure-white canvas. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Calm Mindfulness in a serif — Calm Cream canvas, soft moonlit blue and forest green, Visby Round display, breathing-pace motion. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Capital One Confident-accessible banking — navy authority, one red swoosh, 2px-sharp blue. Captions Near-white studio canvas, an Exposure display, and a violet brand keyed off a full crayon-box of CSS color vars. Caraway Wholesome non-toxic-cookware DTC — Suisse Works serif on warm off-white, deep teal-green pill CTAs, pastel colorway palette. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Casper Cozy DTC sleep brand — Casper navy/indigo ink (`#1e306e`) on a pure-white canvas, deep-navy `#012169` pill CTAs at 32px radius, Calibre body under New Kansas friendly-serif display. Premium that tucks you in. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chase Trust-institutional banking UI — white canvas, near-black ink, bright-blue primary + green secondary CTAs in Open Sans. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. CircleCI Light-content CI/CD platform — near-black hero, Inter sans, navy chrome with a restrained CircleCI-green accent. ClassPass Wellness-marketplace energy — coral-pink CTA on warm white, GT America sans, photographed-class-as-hero pattern. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudflare Infrastructure-grade calm — white canvas, dark hero band, FT Kunst Grotesk, signature Cloudflare orange, full-pill CTAs. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Coda White-canvas productivity surface — Calibre display over Inter body, near-black UI with a single confident #0066ff blue and warm-cream callouts. CodeRabbit Near-black AI-review canvas — warm CodeRabbit orange accent, Plus Jakarta Sans, sharp 4px white CTAs. CodeSandbox Pale-lime electricity on a Cognition Research-lab monochrome — warm off-white, grotesk display, serif body, sharp 0px black. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Convex Warm cream canvas, near-black ink, GT America — a reactive backend that dresses like a broadsheet. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Craft Warm-white canvas, an Untitled Serif display over Untitled Sans body, near-black ink, and full-pill CTAs — a notes app dressed as a fine-press editorial. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. CVS Health CVS-red heart on a clean white canvas — custom CVS Sans, near-black ink, trustworthy healthcare clarity. Databricks Signature Databricks Red Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. dbt Labs dbt orange Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Deliveroo Deliveroo Teal on white — food-delivery design at maximum saturation, custom Roo Sans, kangaroo-mark mascot energy. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deloitte Big-4 gravitas — pure-white canvas, true-black ink, Open Sans at light 300, and the signature green dot. Delta Air Lines Whitney sans on near-white, Delta navy + signal red — the Hartsfield-Jackson aircraft livery translated to web typography. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. Drizzle ORM Near-monochrome white canvas, dark #282b3b controls, and one signature lime-green serpent (#c5f74f) — a no-magic TypeScript ORM. Duolingo Owl-green confidence and DIN-Round buttons that lift like candy — the gamified language app distilled to four colors and one mascot. dYdX Pure-black canvas, Satoshi-compressed display, and one signature indigo-purple #7774ff CTA — a pro-trader perps terminal as a brand. Dyson Engineering-greyscale on white — Dyson Futura Light at 44px (weight `300`, never bold), body ink `#333` not pure black, zero-radius CTAs with a fluid-dynamics ripple hover, and a single magenta accent reserved for haircare. The web brand of an engineering company that refuses to look like a marketing site. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Emirates Custom-serif luxury — Emirates red on light grey, gold accents, Fly Better editorial calm. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Everlane Pure white canvas, Maison Neue Book, near-black ink — radical-transparency DTC minimalism. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. fal Pure white canvas, focal display at 120px, and near-black #252527 CTAs — generative-AI inference at editorial scale. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Fortnite Battle-royale design at maximum saturation — neon yellow + electric blue on near-black, Burbank Big condensed display, season-driven brand kaleidoscope. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. GitLab Light DevOps-platform marketing — GitLab Sans, near-black ink, oversized 96px headlines, tanuki-orange accent. Gitpod Editorial dev-tool calm — light canvas, near-black navy text, ABC Diatype sans + Martina Plantijn serif, 8px radius. Glean White enterprise canvas, near-black indigo headlines, and one electric Glif Near-black Manrope on near-white, anchored by one confident green CTA — a playful creative-agent canvas. Glossier Post-pink austerity — white canvas, single-family Apercu, 0px radius rectangles. The brand that invented millennial-pink chrome in 2014 has retired pink to a footer wash and a single badge color. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Graphite Near-black developer canvas — Matter type, near-white ink, one clean blue, 8px CTAs. Graza Squeeze-bottle olive-oil DTC — quirky GT Alpina Typewriter on peachy-cream, olive type, chartreuse-lime CTAs at 32px. Groq Warm off-white canvas, light-weight Space Grotesk, and a single hot `#f43e01` orange — speed-obsessed AI inference. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. Gumroad Hot pink `#ff90e8` on cream, ABC Favorit at 96px, hard black borders and offset shadows — neo-brutalist creator commerce. Gymshark Pure white canvas, black ink, Montserrat bold display over Roboto body — every CTA a fully-rounded 56px pill. Harvey Counsel-grade dark — warm near-black canvas, custom serif display, ivory CTA, sharp 4px monochrome. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. HEY Warm-white canvas, deep purple-ink, and a crayon-box of saturated pastels — opinionated email dressed as a friendly poster. HeyGen Clean white canvas, ABC Solar Display headlines, and an electric-cyan #00c3ff CTA with black text — consumer-AI video, friendly and bright. Hilton Hilton Blue on white — confident-contemporary hospitality with Söhne-adjacent sans, blue-on-white photography-led layouts. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. HubSpot Warm coral-orange (#FF7A59) on a near-white canvas, a humanist sans set generous and round, and a brand voice that turned inbound marketing into a methodology. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. Hume AI Warm cream canvas, custom Fellix type, and near-black pill CTAs — voice-AI research presented with humanist calm rather than tech coldness. Hyperliquid Near-black IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. IKEA Yellow `#ffdb00` on blue `#0058a3`, Noto IKEA sans, Swedish-democratic-design retail at planetary scale. Inngest Durable workflows on a near-black canvas — Whyte display, muted gold CTAs, sharp 0px edges. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Intercom Cream canvas, near-black Saans display, and electric-cobalt JetBlue JetBlue Blue on white — friendly aviation with a custom rounded sans, Mint cabin orange accent, lower-case microcopy. Jupiter Jupiter lime on near-black — Solana DeFi aggregator with Inter, a cat-in-space mascot, and playful pill-CTA energy. Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Klarna Klarna PINK `#ffa8cd` on white, near-black navy `#0b051d` ink, Klarna Title at billboard scale. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lambda Near-black Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Ledger White canvas, Inter at rest, and one unmistakable Ledger Orange on full-pill CTAs — security made calm. Lego Lego Yellow + Red on white — primary-color toy theatre, custom Lego Sans, brick-as-hero photography. Lemon Squeezy A dark hero with white Circular display, signature lemon-yellow Leonardo.Ai A pure-black cinematic canvas where ufficioDisplay headlines and white full-pill CTAs frame generative imagery — a film studio's title card, Canva-owned. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. Liquid Death Black canvas, condensed all-caps Acumin Pro, stark black-and-white — heavy-metal brutalism for canned water. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Loom White canvas, Charlie Display sans, and a confident Atlassian blue pill — async video that feels like a calm, friendly workspace. LottieFiles White-canvas animation studio — DM Sans display at 96px, Inter body, near-black text, one signature teal #019d91. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Lowe's Signature navy blue on white canvas — residential-DIY warmth rendered as big-box retail. lululemon Quiet-luxury athleisure — Saans variable on bone-off-white, off-black ink (`#140f0f`, not pure black), pill CTAs on square product cards, mixed-case sentence-cased headlines tracked −4px. The athletic brand that murmurs. Luma AI A cinematic black screening room that opens into a white studio — Graphik set tight, every CTA a full white pill. Magic Frontier-research minimalism — white canvas, Aeonik display, Suisse Intl body, near-black ink, one radix-blue accent. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Marriott Luxury-hospitality restraint — Caudex serif for editorial moments, off-white canvas, gold-bronze CTA, photographed-resort hero. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mejuri Monochrome luxury — white canvas, near-black ink, Syndicat Grotesk small caps and a Simon Mono accent. The jewelry photography does all the color work. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. MetaMask Foxy Orange on white — Ethereum wallet design with custom MM Sans, 8-bit fox mascot, friendly-utility voice. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Monzo Hot Coral `#ff4f40` on bright white, MonzoSans humanist geometry, and a transparent challenger-bank warmth. Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. MyFitnessPal Fitness-tracking utility — MFP Blue on white, Inter sans, dense calorie-and-macro grids, conversion-first navigation. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Netlify White canvas, dark hero, Figtree-heavy 800 display — electric-teal pill CTAs, indigo links. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Nintendo Joyful red on paper-white — Nintendo's site is the toy-aisle of the web, illustration-rich and refusal-of-darkness intentional. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nubank Roxo #8d0de3 as the whole brand — white nuSansDisplay on dark purple, 999px pill CTAs, anti-bank warmth. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Obsidian Near-black canvas, near-white text, a single electric-purple CTA and a crystal mark — a local-first knowledge base that looks like the editor it ships. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. On Swiss-engineered monochrome — true-black ink on white, custom On sans, bold 700 heads and 40px full-pill CTAs. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Our Place Warm-heritage cookware DTC — Cheltenham serif at light 300 on a cream canvas, terracotta SHOP NOW CTAs, Plaid body. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paddle Merchant-of-record calm — condensed serif headlines on a near-black canvas with warm cream and sand CTAs. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. Patagonia Outdoor-cooperative editorial — Futura sans on cream, ranger-station palette, photography-led story-first marketing. Patreon Patreon Coral on white — creator-economy patronage with Söhne sans, photographer-led marketing, mid-2024 brand refresh language. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Penpot Open-source design-and-code platform — dark hero, Work Sans display, mint-green action surface on a white canvas. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Phantom Phantom Purple on near-black — crypto wallet design that respects the user's intelligence with editorial restraint. Picoko Warm-white canvas, weight-900 Outfit, and one blazing pink — product photography reimagined in seconds. Pika A cream-canvas AI video studio in custom Telka type, with peach and black pill CTAs. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Pinterest Masonry feed as product, restrained chrome around it — white canvas, near-black text, Pinterest red reserved for action. Pitch Enormous Mark Pro headlines on a black hero, then a clean white workspace — violet Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. PlayStation Sony's Cinema-Black canvas with PS Blue and a custom SST sans — gaming-as-cinema, premium hardware in editorial restraint. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. Prisma White-paper canvas, navy ink, a single confident teal — the type-safe data layer dressed as documentation. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Quizlet Study-buddy design — Quizlet purple-blue on white, custom Hurmes Geometric, flashcard-as-hero pattern. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Rainbow White canvas, SF Pro Rounded Black at 96px, and a pink-orange-blue-purple rainbow — the friendliest Ethereum wallet onchain. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Rare Beauty Soft lavender on cream — Selena Gomez's beauty brand with mental-health-aware editorial restraint and serif-led product cards. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Recraft A jet-black studio where ABC Gravity Condensed slams the headline at weight 900 and a single electric-lime CTA does all the shouting. Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Relume Monochrome editorial — warm off-white, near-black, and oversized regular-weight display for an AI website builder. Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Revolut Dark Aeonik Pro hero, white Inter content, near-black `#191c1f` ink, fully-pill CTAs and gradient-accented fintech sleekness. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Ritual Visible-supply-chain wellness — white lab canvas, Ritual Navy #142b6f everywhere, CircularXX, 25px rounded CTAs, warm yellow as the one accent. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Robinhood Chartreuse `#CCFF00` lime on a black `#000` canvas, Martina Plantijn serif headlines paired with Capsule Sans Text — financial-editorial register, not tech-app sans. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Scale AI White canvas, Aeonik at a colossal 116px, black 8px CTAs, and a signature deep-to-light purple gradient (#5933b2 → Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Shortwave A dark AI-email canvas with Poppins display weight and one electric blue — Inbox rebuilt by the people who built it. Sierra Calm enterprise-AI — light canvas, deep-green hero, GT America, full-pill CTAs. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. SKIMS Nude-neutral minimal luxury — cream canvas, dark photographic hero, warm near-black #2d2a26, sharp 0px. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. Snowflake Deeper cyan Solana Solana Gradient + Diatype on near-black — Layer 1 chain marketing as cinematic experiment, magenta-purple-cyan brand prism. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. Sourcegraph Near-black code-intelligence canvas — PolySans display, coral-red accent, big quiet headlines. Southwest Airlines Heart-warm low-cost airline — Southwest Sans on light grey, yellow CTA voltage with navy ink, sharp 2px corners. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spline Pure-black 3D-design canvas with electric-blue CTAs and a playful multi-color accent set — the browser becomes the viewport. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Stability AI A near-black studio floor where Archivo headlines run light and a single lavender pill carries the only colour. StackBlitz Electric blue `#1574ef` on a graphite `#1c1f25` canvas — the in-browser IDE that built Bolt. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Storybook Open-source frontend workshop — white canvas, Nunito Sans, dark hero band, and the signature coral-pink brand mark. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Synthesia A white enterprise canvas where Basier Square headlines run near-black navy and a single indigo-blue pill carries every action. T-Mobile T-Mobile magenta (#E20074) dominates a near-white canvas — Un-carrier loudness in TeleNeo display weight. Tailscale Warm-light approachable-technical — off-white canvas, near-black Inter, brick-red accent. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The Home Depot Signature orange on white, Helvetica bold — hardware-aisle signage as a web storefront. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. Tinybird Near-black developer canvas lit by one bright mint-green — managed ClickHouse with sharp, zero-radius CTAs. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Todoist Warm-white canvas, Graphik sans, signature Todoist-red CTA — a task manager that feels calm, friendly, and quietly productive. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Trigger.dev Background jobs in the dark — Satoshi on near-black, one electric lime for action. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Udio A pitch-black stage with near-white Innovator display type and a single magenta-pink spotlight — a recording console reimagined as a creative canvas. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. Uniswap Uniswap Pink on white — DEX design with Basel sans, unicorn-mark whimsy, and rounded-card softness in a usually-brutalist DeFi space. Upstash Serverless data, daylight calm — a pale-grey canvas, deep green-black type, and one electric Upstash green. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Valorant Tactical-shooter design language — Tungsten condensed all-caps, signal-red CTAs, and an off-white text the brand calls "ECE8E1". Vapi Near-black developer canvas lit by a signature lime and a playful multi-color set — Avantt display at 80px over Season Sans body, cream text, r12 CTAs. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Visa Bright-blue + golden-yellow payment-rail confidence — saturated `#1434CB` primary, ceremonial `#FCC015` yellow on hero pill CTAs, pill geometry throughout, custom visa-font-latin in light/regular weights. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Vuori Coastal-California performance calm — Aktiv Grotesk on pure white, warm near-black `#333333` ink, restrained small type (28px h1), photography-led, sharp 0px corners. Premium-athletic that never raises its voice. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warby Parker Friendly-premium DTC eyewear — white canvas, bright blue + deep navy, fully pill CTAs. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Wayfair Near-white canvas, ink-black type, photographic product cards — editorial-light home retail at marketplace scale. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. Wikipedia System-default information design — Linux Libertine serif headings, Vector skin, deliberate non-branding for the encyclopedia of record. Windsurf Cream `#f6eede` canvas, dark heroes, Tomato Grotesk at light 300, sharp `#34e8bb` mint DOWNLOAD. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Wispr Flow Pale lemon-cream paper, EB Garamond at 120px, and a lavender download pill — voice dictation that dresses like a literary journal. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. xAI White canvas, Universal Sans, a stark near-black pill, and warm-grey terminal panels — frontier minimalism. Xbox Xbox Green on near-black, Microsoft's Segoe UI Display dialed to gamer-coded confidence — bold, energetic, Game Pass-first. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zed Warm paper-light canvas, IBM Plex Serif headlines at light weight, one electric-blue download button — a code editor's site that reads like a typesetter's page. Zoom Zoom Blue `#0B5CFF` on white — geometric sans wordmark, Workplace-era AI Companion friendly-corporate register. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
try on →
theme
mobile · 390 × 844
Tokens webdesignhot/0.1
- bg
#141414 - surface
#1a1a1a - surface-elevated
#222222 - surface-code
#243349 - surface-pre
#1f2937 - text AAA · 17.6
#f8fafc - text-body
#cbd5e1 - text-muted
#94a3b8 - text-inverse
#141414 - brand AA·LG · 3.0
#444ce7 - brand-bright
#5b63f0 - on-brand
#ffffff - link
#444ce7 - border — · 1.3
#2a2a2a - border-soft
#222222 - border-strong — · 1.6
#3a3a3a - ring
rgba(68,76,231,0.5) - shadow-color
rgba(0,0,0,0.6) - code-text
#f8fafc - code-keyword
#fed553 - success
#34d399 - warning
#fed553 - danger
#f43f5e - info
#444ce7
Ship faster than ever.
display-hero Aeonik 68px w300 -0.02em
Ship faster than ever.
display-lg Aeonik 48px w100 -0.015em
Ship faster than ever.
h1 Aeonik 40px w300 -0.015em
Built for teams that ship.
h2 Aeonik 32px w300 -0.01em
A complete kit
h3 Aeonik 24px w400 -0.005em
The quick brown fox jumps over the lazy dog.
h4 Aeonik 20px w500 0
The quick brown fox jumps over the lazy dog.
body-lg Aeonik 18px w400 0
The quick brown fox jumps over the lazy dog.
body Aeonik 16px w400 0
The quick brown fox jumps over the lazy dog.
button Aeonik 15px w500 0
The quick brown fox jumps over the lazy dog.
body-sm Aeonik 14px w400 0
npx @webdesignhot/design-md add stripe
code-md ui-monospace 14px w400 0
OUR DESIGN SYSTEM
label Aeonik 13px w500 0
npx @webdesignhot/design-md add stripe
code-sm ui-monospace 13px w400 0
The quick brown fox jumps over the lazy dog.
eyebrow Aeonik 12px w600 0.08em
OUR DESIGN SYSTEM
caption Aeonik 12px w500 0.02em
- step-0 0px
- step-1 4px
- step-2 8px
- step-3 12px
- step-4 16px
- step-5 24px
- step-6 32px
- step-7 48px
- step-8 64px
- step-9 96px
- step-10 128px
- micro
2px - sm
4px - md
8px - lg
12px - xl
16px - pill
9999px
Text link →
Card preview
A complete kit — everything your product needs.
Hero, pricing, FAQ, dashboard, docs — every layout your product needs.
New
Stable
v1.0
Design roles 0/8 mapped · webdesignhot/0.1
Maps the 8 canonical role names to this entry's actual tokens. Use these to plug the design into role-aware tools — shadcn/ui themes, role-aware Tailwind plugins, atelier-lint — without hard-coding token names.
- background → —
- foreground → —
- primary → —
- primary-foreground → —
- accent → —
- muted → —
- border → —
- ring → —
Temporal sits in the modern developer-infrastructure lineage — near-black canvas, monochrome chrome, a single chromatic action color — alongside Vercel and HashiCorp rather than consumer SaaS. Its distinguishing choice is typographic: Aeonik set at deliberately light display weights (h1/300, h2/100), a hairline register made legible only by the enormous near-white-on-near-black contrast. The neo-grotesque discipline of Aeonik (Swiss / International-Typographic descent, shared with Inter and Helvetica Now) keeps those light weights reading as engineered rather than fragile. Code is a first-class surface via Shiki wells with warm-yellow keyword highlighting, following the Stripe / Prism docs convention. The indigo-and-mint pairing — one color for action, one for status — is Temporal's own, derived directly from the durable-execution domain: the action you take, and the signal that your workflow is still running.
- Neo-grotesque display face whose light weights define the brand voice
- Near-black developer canvas, single chromatic accent, minimal chrome
- Dark infrastructure marketing system, monochrome chrome with rationed accent
- Neo-grotesque substitute and legibility reference at light weights
- TextMate-grammar syntax highlighter behind the slate code wells
- Code-as-first-class-surface treatment in developer documentation
Export
4 formats · paste-ready
Tailwind
theme.extend block for tailwind.config.js
CSS variables
:root { --bg, --text, --brand, … } you can paste anywhere
DTCG JSON
W3C Design Tokens Community Group format
Figma Variables
Importable into Figma → Variables → Import
---
name: Temporal
tagline: Near-black engineering canvas, Aeonik at hairline-light 300, signature indigo CTA — durable-execution gravity for distributed-systems people.
updated_at: 2026-05-29T21:44:24.257Z
published_at: 2026-05-29T21:44:24.257Z
author: webdesignhot
source_url: https://temporal.io
spec: webdesignhot/0.1
quality: curated
featured: false
categories: [dev-tools, saas]
tags: [dark, indigo, technical, sans, developer]
preview_swatch: ['#141414', '#444ce7', '#34d399']
related: [hashicorp, vercel, fly-io]
description: 'Temporal''s marketing surface is a near-black `#141414` engineering canvas carrying near-white `#f8fafc` type set in Aeonik at deliberately light weights — the hero h1 runs 68px at weight 300, the h2 at 48px/100, a hairline-thin display register that reads as composed reliability rather than startup loudness. The single chromatic anchor is an electric indigo-blue `#444ce7` reserved for primary CTAs, links, and focus, with a mint-green `#34d399` carrying live/healthy status — the two colors that matter to a durable-execution platform: the action you take, and the signal that your workflow is still running. Code surfaces drop into a deep slate `#243349` Shiki block where a warm yellow `#fed553` lights the keywords. The whole system is built for developers reading about reliability at 2am.'
colors:
bg: '#141414' # canvas — near-black engineering ground
surface: '#1a1a1a' # surface-1: cards one step above canvas
surface-elevated: '#222222' # surface-2: hovered chrome, featured cards
surface-code: '#243349' # deep slate — Shiki code blocks
surface-pre: '#1f2937' # prose <pre> background
text: '#f8fafc' # ink — near-white primary type
text-body: '#cbd5e1' # ink-muted — body, secondary copy
text-muted: '#94a3b8' # ink-subtle — captions, metadata
text-inverse: '#141414' # dark text on light/green surfaces
brand: '#444ce7' # signature indigo-blue — CTA, link, focus
brand-bright: '#5b63f0' # hover/active lift on brand
on-brand: '#ffffff' # white type on indigo
link: '#444ce7' # = brand indigo
border: '#2a2a2a' # default 1px hairline on near-black
border-soft: '#222222' # subtler dividers
border-strong: '#3a3a3a' # emphasised borders, input focus base
ring: 'rgba(68,76,231,0.5)' # indigo focus ring
shadow-color: 'rgba(0,0,0,0.6)'
code-text: '#f8fafc' # Shiki text
code-keyword: '#fed553' # Shiki token / keyword highlight (warm yellow)
success: '#34d399' # mint-green — live / healthy workflow status
warning: '#fed553' # warm yellow — = code-keyword
danger: '#f43f5e' # rose — failed run / error status
info: '#444ce7' # = brand indigo
typography:
display:
family: 'Aeonik, system-ui, -apple-system, "Segoe UI", sans-serif'
weights: [100, 300, 400, 500]
body:
family: 'Aeonik, system-ui, -apple-system, "Segoe UI", sans-serif'
weights: [400, 500, 600]
mono:
family: 'ui-monospace, SFMono-Regular, "SF Mono", "JetBrains Mono", Menlo, monospace'
weights: [400, 500]
scale:
display-hero: { size: 68, weight: 300, lineHeight: 1.05, tracking: '-0.02em', family: display }
display-lg: { size: 48, weight: 100, lineHeight: 1.1, tracking: '-0.015em', family: display }
h1: { size: 40, weight: 300, lineHeight: 1.1, tracking: '-0.015em', family: display }
h2: { size: 32, weight: 300, lineHeight: 1.15, tracking: '-0.01em', family: display }
h3: { size: 24, weight: 400, lineHeight: 1.25, tracking: '-0.005em', family: display }
h4: { size: 20, weight: 500, lineHeight: 1.3, tracking: '0', family: body }
body-lg: { size: 18, weight: 400, lineHeight: 1.6, tracking: '0', family: body }
body: { size: 16, weight: 400, lineHeight: 1.6, tracking: '0', family: body }
body-sm: { size: 14, weight: 400, lineHeight: 1.55, tracking: '0', family: body }
label: { size: 13, weight: 500, lineHeight: 1.4, tracking: '0', family: body }
eyebrow: { size: 12, weight: 600, lineHeight: 1.4, tracking: '0.08em', family: body, transform: uppercase }
caption: { size: 12, weight: 500, lineHeight: 1.4, tracking: '0.02em', family: body }
code-md: { size: 14, weight: 400, lineHeight: 1.6, tracking: '0', family: mono }
code-sm: { size: 13, weight: 400, lineHeight: 1.55, tracking: '0', family: mono }
button: { size: 15, weight: 500, lineHeight: 1.2, tracking: '0', family: body }
radius:
micro: 2
sm: 4
md: 8
lg: 12
xl: 16
pill: 9999
spacing:
base: 4
scale: [0, 4, 8, 12, 16, 24, 32, 48, 64, 96, 128]
layout:
page-width: 1280
prose-width: 720
header-height: 64
components:
button-primary:
backgroundColor: brand
textColor: on-brand
rounded: pill
padding: '12px 22px'
use: 'every primary CTA — indigo rounded button on near-black'
button-secondary:
backgroundColor: surface-elevated
textColor: text
border: '1px solid border'
rounded: pill
padding: '12px 22px'
use: 'secondary action paired with the indigo primary'
button-ghost:
backgroundColor: transparent
textColor: text
rounded: pill
padding: '12px 22px'
use: 'low-emphasis link-style action in dense UI'
button-outline:
backgroundColor: transparent
textColor: brand
border: '1px solid brand'
rounded: pill
padding: '12px 22px'
use: 'indigo outline CTA on a busy hero or code-adjacent band'
card:
backgroundColor: surface
textColor: text
border: '1px solid border'
rounded: lg
padding: 24
use: 'default feature / content card'
card-code:
backgroundColor: surface-code
textColor: code-text
rounded: lg
padding: 20
use: 'Shiki-highlighted code sample card'
badge:
backgroundColor: surface-elevated
textColor: text-body
rounded: pill
padding: '4px 10px'
badge-status-live:
backgroundColor: 'rgba(52,211,153,0.12)'
textColor: success
rounded: pill
padding: '4px 10px'
use: 'running / healthy workflow status pill'
text-input:
backgroundColor: surface
textColor: text
border: '1px solid border-strong'
rounded: md
padding: '10px 14px'
top-nav:
backgroundColor: bg
textColor: text
height: 64
footer:
backgroundColor: bg
textColor: text-body
padding: '64px 32px'
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
duration-fast: 150
duration-standard: 240
duration-slow: 320
reduced-motion: 'respects prefers-reduced-motion: reduce — transforms removed, transitions reduced to opacity-only'
breakpoints:
mobile: 640
tablet: 1024
desktop: 1280
wide: 1536
shadows:
ambient: 'none — surface stepping carries most depth'
standard: '0 1px 0 rgba(255,255,255,0.04) inset — faint top edge on cards'
elevated: '0 8px 24px rgba(0,0,0,0.5) — floating nav, dropdowns'
deep: '0 24px 48px rgba(0,0,0,0.6) — modals'
ring: '0 0 0 3px rgba(68,76,231,0.5)'
accessibility:
contrast-text-on-bg: 17.61 # AAA — #f8fafc near-white on #141414
contrast-body-on-bg: 12.41 # AAA — #cbd5e1 on #141414
contrast-muted-on-bg: 7.18 # AAA — #94a3b8 on #141414
contrast-on-brand: 6.12 # AA — white text on #444ce7 indigo
contrast-brand-on-bg: 3.01 # large-text / UI only — indigo on near-black
contrast-success-on-bg: 9.58 # AAA — #34d399 mint-green on #141414
contrast-keyword-on-code: 9.03 # AAA — #fed553 yellow on #243349 code bg
focus-ring: '3px indigo ring rgba(68,76,231,0.5)'
reduced-motion-honored: true
dark-mode: 'dark-only — #141414 near-black is the marketing ground; no light variant ships at the marketing surface'
lineage:
summary: 'Temporal sits in the modern developer-infrastructure lineage — near-black canvas, monochrome chrome, a single chromatic action color — alongside Vercel and HashiCorp rather than consumer SaaS. Its distinguishing choice is typographic: Aeonik set at deliberately light display weights (h1/300, h2/100), a hairline register made legible only by the enormous near-white-on-near-black contrast. The neo-grotesque discipline of Aeonik (Swiss / International-Typographic descent, shared with Inter and Helvetica Now) keeps those light weights reading as engineered rather than fragile. Code is a first-class surface via Shiki wells with warm-yellow keyword highlighting, following the Stripe / Prism docs convention. The indigo-and-mint pairing — one color for action, one for status — is Temporal''s own, derived directly from the durable-execution domain: the action you take, and the signal that your workflow is still running.'
influences:
- { name: 'Aeonik (CoType Foundry)', role: 'Neo-grotesque display face whose light weights define the brand voice', url: 'https://www.cotypefoundry.com/fonts/aeonik' }
- { name: 'Vercel', role: 'Near-black developer canvas, single chromatic accent, minimal chrome', url: 'https://vercel.com' }
- { name: 'HashiCorp', role: 'Dark infrastructure marketing system, monochrome chrome with rationed accent', url: 'https://www.hashicorp.com' }
- { name: 'Inter (Rasmus Andersson)', role: 'Neo-grotesque substitute and legibility reference at light weights', url: 'https://rsms.me/inter/' }
- { name: 'Shiki', role: 'TextMate-grammar syntax highlighter behind the slate code wells', url: 'https://shiki.style' }
- { name: 'Stripe Docs', role: 'Code-as-first-class-surface treatment in developer documentation', url: 'https://docs.stripe.com' }
---
## 1. Visual Theme & Atmosphere
Temporal's marketing surface is a near-black engineering canvas — `#141414`, a hair warmer and softer than pure `#000` — carrying near-white `#f8fafc` type. It reads the way good infrastructure feels: quiet, deliberate, load-bearing. Where a consumer SaaS site shouts in gradients, Temporal speaks in the register of a platform you trust with the parts of your system that absolutely cannot fail. The canvas is not pure black because pure black is harsh under code-heavy reading; the slight lift to `#141414` keeps long technical passages comfortable while preserving the deep-night gravity.
The defining typographic move is weight. Display type is set in **Aeonik** at deliberately *light* weights — the hero `h1` runs 68px at weight **300**, and the `h2` drops further to 48px at weight **100**, a true hairline. On a dark canvas this thin-stroke display is unusual and is the brand's signature: most dark developer sites reach for bold to punch through, but Temporal lets the near-white headlines float, thin and confident, against the black. The effect is composure. A durable-execution platform is, fundamentally, a promise of calm under failure, and the typography embodies that promise before you read a word.
Color is rationed to exactly what a distributed-systems audience cares about. There is one chromatic anchor — an electric **indigo-blue `#444ce7`** (rgb 68, 76, 231) — and it is reserved for the things you *act on*: primary CTAs, links, focus rings. Alongside it sits a single mint **green `#34d399`** that carries *status* — the live, healthy, still-running signal. Those are the two states that define working with workflows: the action you initiate, and the confirmation that it is durably executing. The palette is the product thesis rendered as color.
Code is a first-class surface, not an afterthought. Inline and block code drop into a deep slate `#243349` Shiki block where keywords light up in a warm yellow `#fed553`, body code stays in the near-white `#f8fafc`. The contrast between the matte near-black canvas and the cooler blue-slate code well visually separates "prose about reliability" from "the actual reliable code" — a distinction Temporal's audience reads constantly.
The overall atmosphere is engineered restraint. Borders are 1px hairlines barely lighter than the canvas; elevation comes from a tight ladder of near-black surfaces rather than glow or heavy shadow; whitespace is generous so dense technical content never crowds. Nothing competes with the headlines and the indigo CTA. It is a system designed to be read at 2am by someone debugging a production incident, and it respects that reader.
**Key Characteristics:**
- Near-black `#141414` canvas — warmer and softer than pure black, tuned for long code-adjacent reading.
- **Hairline-light display type**: Aeonik hero at weight 300, h2 at weight 100 — thin strokes floating on dark, the brand's signature.
- Near-white `#f8fafc` primary ink at AAA contrast (17.6:1) — maximum legibility without the harshness of pure white.
- One chromatic action color: indigo-blue **`#444ce7`** for CTA, link, and focus — nothing else competes for "click me."
- One status color: mint **`#34d399`** green for live / healthy / running — the durable-execution heartbeat.
- Rounded (pill) CTAs — soft, approachable action shapes against the rectilinear engineering grid.
- Code as a designed surface: deep slate `#243349` Shiki wells with warm-yellow `#fed553` keyword highlighting.
- Depth by surface stepping (`#141414` → `#1a1a1a` → `#222`) rather than shadow; borders are 1px hairlines, felt not seen.
- Developer / reliability / distributed-systems voice — concrete, calm, outcome-anchored, never hype.
## 2. Color Palette & Roles
### Primary
- **Bg / Canvas** (`#141414`): The system primary surface. Hero, body bands, footer — the near-black engineering ground.
- **Text** (`#f8fafc`): Near-white primary ink — headlines and lead copy on the dark canvas.
- **Brand** (`#444ce7`): The signature indigo-blue (rgb 68, 76, 231). The one chromatic action color — primary CTA, links, focus.
### Brand & Interactive
- **Brand** (`#444ce7`): Primary buttons, hyperlinks, active states, focus rings. The single high-energy color in the system.
- **Brand Bright** (`#5b63f0`): Hover / active lift on the indigo — a step brighter to confirm press.
- **On-Brand** (`#ffffff`): Pure white type sitting on the indigo button (6.12:1, AA).
- **Link** (`#444ce7`): Hyperlinks across prose — same indigo as the brand; underline on hover.
- **Ring** (`rgba(68,76,231,0.5)`): Translucent indigo focus ring, 3px.
### Accent — Status
- **Success** (`#34d399`): Mint-green. Live / healthy / running workflow status — the durable-execution heartbeat. Doubles as the system success color.
- **Warning** (`#fed553`): Warm yellow — also the code-keyword highlight color. Caution states, pending runs.
- **Danger** (`#f43f5e`): Rose-red. Failed run, error state, terminated workflow.
### Neutral Scale
- **Text** (`#f8fafc`): Headlines, primary type.
- **Text Body** (`#cbd5e1`): Default running-text — the soft near-white that carries body copy (12.4:1, AAA).
- **Text Muted** (`#94a3b8`): Captions, timestamps, metadata, secondary labels (7.2:1, AAA).
- **Text Inverse** (`#141414`): Dark type on light or green surfaces (e.g. on a green status fill).
### Surface & Elevation
- **Surface** (`#1a1a1a`): One step above canvas — default feature and content cards.
- **Surface Elevated** (`#222222`): Two steps above — hovered chrome, featured cards, secondary buttons.
- **Surface Code** (`#243349`): The deep blue-slate Shiki code-block well — the cool counterpoint to the warm-neutral canvas.
- **Surface Pre** (`#1f2937`): Prose `<pre>` background where Shiki isn't applied.
### Borders
- **Border** (`#2a2a2a`): Default 1px hairline — barely lighter than canvas, defines card edges and dividers.
- **Border Soft** (`#222222`): Subtler dividers — list rows, section separators.
- **Border Strong** (`#3a3a3a`): Emphasised borders, default input border before focus.
### Shadow Colors
- **Shadow Color** (`rgba(0,0,0,0.6)`): Drop shadow under floating nav, dropdowns, and modals only. Content cards do not shadow.
### Code Surface
- **Code Text** (`#f8fafc`): Shiki body code — same near-white as prose ink.
- **Code Keyword** (`#fed553`): Shiki keyword / token highlight — warm yellow against the slate well (9.03:1, AAA).
### Semantic
- **Success** (`#34d399`): Mint green — running / healthy.
- **Warning** (`#fed553`): Warm yellow — pending / caution (= code-keyword).
- **Danger** (`#f43f5e`): Rose — failed / error.
- **Info** (`#444ce7`): Indigo — informational (= brand).
## 3. Typography Rules
### Font Family
- **Display & Body**: `Aeonik, system-ui, -apple-system, "Segoe UI", sans-serif`. Aeonik (CoType Foundry) is the brand face — a neo-grotesque with crisp, even strokes that hold up beautifully at *light* weights, which is exactly how Temporal uses it. The system-ui stack is the substitute when Aeonik isn't loaded.
- **Mono**: `ui-monospace, SFMono-Regular, "SF Mono", "JetBrains Mono", Menlo, monospace`. Code blocks, CLI snippets, SDK examples, inline identifiers.
- **The defining decision is weight, not family**: display headlines run at 300 (hero) and even 100 (h2). The light register is the brand. Body and UI labels step *up* to 400–600 so running text and buttons stay solid and legible.
### Hierarchy
| Role | Font | Size | Weight | Line Height | Tracking | Notes |
|---|---|---|---|---|---|---|
| display-hero | Aeonik | 68 | 300 | 1.05 | -0.02em | Homepage hero h1 — light, floating |
| display-lg | Aeonik | 48 | 100 | 1.10 | -0.015em | Section h2 — true hairline weight |
| h1 | Aeonik | 40 | 300 | 1.10 | -0.015em | Page titles |
| h2 | Aeonik | 32 | 300 | 1.15 | -0.01em | Section heads |
| h3 | Aeonik | 24 | 400 | 1.25 | -0.005em | Sub-section heads — weight steps up |
| h4 | Aeonik | 20 | 500 | 1.30 | 0 | Card titles, module heads |
| body-lg | Aeonik | 18 | 400 | 1.60 | 0 | Lead paragraphs |
| body | Aeonik | 16 | 400 | 1.60 | 0 | Default body |
| body-sm | Aeonik | 14 | 400 | 1.55 | 0 | Small body, footnotes |
| label | Aeonik | 13 | 500 | 1.40 | 0 | Form labels, UI labels |
| eyebrow | Aeonik | 12 | 600 | 1.40 | 0.08em | Section eyebrows, uppercase |
| caption | Aeonik | 12 | 500 | 1.40 | 0.02em | Captions, metadata |
| button | Aeonik | 15 | 500 | 1.20 | 0 | CTA labels |
| code-md | mono | 14 | 400 | 1.60 | 0 | Code blocks |
| code-sm | mono | 13 | 400 | 1.55 | 0 | Inline code |
### Principles
- **Weight goes light at the top, heavy at the bottom.** Display headlines are 100–300; body and labels are 400–600. This inverts the usual "bold headlines" instinct and is the single most identifying trait of the system.
- **Light display only works on this canvas because contrast is huge.** `#f8fafc` on `#141414` is 17.6:1, so even a hairline weight-100 h2 stays crisply legible. Never carry the light weights onto a low-contrast surface.
- **Negative tracking on display, neutral on body.** Headlines pull in -0.01em to -0.02em to tighten the thin strokes into a unit; body stays at 0 for reading comfort.
- **Body line-height is generous (1.6).** Technical reading is dense; the open leading keeps long passages and code-adjacent prose breathable.
- **Eyebrows are the one place letterspacing goes positive** (+0.08em, uppercase, 600) — a deliberate signal that this text is a *label*, not voice.
- **Mono everywhere code appears.** No system-sans fallback for code surfaces; identifiers in running prose use inline code styling.
- **Aeonik or a true neo-grotesque substitute** — Inter or system-ui at matching weights. Do not substitute a humanist or geometric sans; the neo-grotesque evenness is what makes the light weights read as engineered rather than fragile.
## 4. Component Stylings
### Buttons (4 variants)
**`button-primary`** — The indigo CTA. Background `#444ce7`, white `#ffffff` text, button type (15px / 500), padding 12px × 22px, **pill** radius. The only high-saturation element on most pages; it is unmistakably "the action." Hover lifts background to `#5b63f0`; press translates down 1px.
**`button-secondary`** — Paired neutral action. Background `#222222` (surface-elevated), `#f8fafc` text, 1px `#2a2a2a` border, same pill shape and padding. Sits beside the primary as "the other option."
**`button-ghost`** — Low-emphasis, link-style action for dense UI. Transparent background, `#f8fafc` text, pill padding. No border at rest; faint `#222` fill on hover.
**`button-outline`** — Indigo outline. Transparent background, `#444ce7` text, 1px `#444ce7` border, pill shape. Used on busy heroes or code-adjacent bands where a solid indigo fill would over-weight the composition. Hover fills to a 10% indigo wash.
### Cards
**`card`** — Default feature / content card. Background `#1a1a1a`, `#f8fafc` text, 1px `#2a2a2a` border, **12px** radius, 24px padding. No shadow — the one-step surface lift plus hairline border carries it.
**`card-code`** — Code sample card. Background `#243349` (deep slate), Shiki-highlighted text (`#f8fafc` body, `#fed553` keywords), 12px radius, 20px padding. The cool blue-slate well visually flags "this is real code" against the warm-neutral canvas.
**`card-elevated`** — Hover / featured state. Background steps to `#222222`; border may brighten to `#3a3a3a`. Used for the hovered state of any card and for featured content tiles.
### Badges & Pills
**`badge`** — Neutral pill. Background `#222222`, `#cbd5e1` text, caption typography, pill radius, 4px × 10px padding. Tags, categories, version chips.
**`badge-status-live`** — The status pill. Background `rgba(52,211,153,0.12)` (mint tint), `#34d399` text, pill radius. Carries "Running", "Healthy", "Active" — the durable-execution heartbeat made visible. Sibling variants: warning (yellow tint + `#fed553`) for "Pending", danger (rose tint + `#f43f5e`) for "Failed".
### Inputs / Forms
**`text-input`** — Background `#1a1a1a`, `#f8fafc` text, 1px `#3a3a3a` border, **8px** radius, 10px × 14px padding. Placeholder in `#94a3b8`. Focus: 1px border shifts to indigo `#444ce7` plus a 3px `rgba(68,76,231,0.5)` ring. Inputs use the 8px md radius (not pill) — forms read as precise, CTAs read as approachable.
### Navigation
**`top-nav`** — 64px tall bar on `#141414`, `#f8fafc` text. Logo + wordmark left, primary menu (Platform, Solutions, Developers, Pricing, Docs) center, "Log In" text link + indigo `button-primary` ("Get Started" / "Try Cloud") right. Sticky on scroll with a faint `0 8px 24px rgba(0,0,0,0.5)` shadow and a 1px bottom hairline appearing only after the page scrolls.
## 5. Layout Principles
### Spacing System
Base unit **4px**. Scale: `0 · 4 · 8 · 12 · 16 · 24 · 32 · 48 · 64 · 96 · 128`. Major section bands sit on 96–128px vertical padding; card internal padding ranges 20–24px; inline gaps cluster on 8/12/16. The wide top of the scale (96, 128) is what gives the page its calm, unhurried cadence — content never crowds.
### Grid & Container
Max content width is **1280px**, centered. Prose caps at **720px** for readability. Hero commonly runs a 6/6 split — light headline + indigo CTA left, an animated workflow diagram or code sample right. Feature grids run 3-up at desktop, 2-up at tablet, 1-up at mobile. Code-and-copy sections alternate sides band to band so the eye is led down the page.
### Whitespace Philosophy
Whitespace is the luxury good here. Generous section padding and a 1.6 body line-height keep the dark canvas feeling open rather than oppressive — a common failure of dark sites is density-induced fatigue, which Temporal avoids by spending space liberally. The thin display type *needs* air around it; crowding a weight-100 h2 would make it look like a mistake rather than a choice.
### Section Cadence
Page rhythm: hero (light headline + indigo CTA + code/diagram) → social-proof logo strip → alternating copy/code feature bands → product-capability grid → status/reliability proof section → pricing or "Cloud vs self-hosted" comparison → pre-footer CTA band (indigo button on `#1a1a1a`) → footer. Code samples recur throughout; the eye learns that copy explains and the slate well demonstrates.
## 6. Shapes & Radius Scale
| Tier | Token | Value | Use |
|---|---|---|---|
| Micro | micro | 2px | Reserved — inline accents, rarely used |
| Standard | sm | 4px | Small chips, code-block inner accents |
| Comfortable | md | 8px | Text inputs, selects — form controls |
| Relaxed | lg | 12px | Content cards, code cards, feature tiles |
| Large | xl | 16px | Larger feature shells, modal corners |
| Pill | pill | 9999px | All buttons, status badges, category chips |
The radius system has a deliberate split: **forms use 8px** (precise, exact — they're inputs to a system), while **all actions use the pill** (rounded, approachable — they're invitations to act). Cards land in the middle at 12px. This is the inverse of HashiCorp's all-8px discipline; Temporal softens the *action* shapes specifically to balance the cool, exacting engineering canvas with warmth at the point of decision.
## 7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 — Flat (canvas) | `#141414`, no border | Hero, body bands, footer |
| 1 — Card | `#1a1a1a` + 1px `#2a2a2a` border, no shadow | Default feature, content, code cards |
| 2 — Card elevated | `#222222` + 1px `#3a3a3a` border, no shadow | Hovered cards, featured tiles, secondary buttons |
| 3 — Code well | `#243349`, no border, no shadow | Shiki code blocks — color, not lift, marks it |
| 4 — Floating nav / dropdown | Surface + `0 8px 24px rgba(0,0,0,0.5)` | Sticky nav on scroll, menus |
| 5 — Modal | Surface + `0 24px 48px rgba(0,0,0,0.6)` | Dialogs |
### Shadow Philosophy
Temporal's depth is **surface-step elevation**: the near-black ladder (`#141414` → `#1a1a1a` → `#222`) does the cardinality work, with 1px hairlines (`#2a2a2a`) drawing card edges. Content cards never carry drop shadows — shadow is reserved for genuinely floating chrome (sticky nav, dropdowns, modals), where a soft, large-radius `rgba(0,0,0,0.5–0.6)` shadow communicates "this is above the page." The code well at `#243349` is a special case: it earns separation through *color temperature* (cool slate against warm near-black) rather than elevation, so even a flat code block reads as a distinct surface.
## 8. Interaction & Motion
### Easing Curves
- **Standard ease**: `cubic-bezier(0.4, 0, 0.2, 1)` — default for hover, focus, color, and small transforms.
- **Emphasized ease**: `cubic-bezier(0.2, 0, 0, 1)` — modal entrances, hero diagram reveals, the animated workflow visualization.
### Duration Buckets
- **Fast (150ms)**: Button hover/press, link underline, focus-ring expansion.
- **Standard (240ms)**: Card hover (border + surface shift), dropdown open, status-pill state changes.
- **Slow (320ms)**: Modal entrance, scroll-reveal fade-ups, the durable-execution workflow diagram stepping through states.
### Per-Component Micro-States
- **Button (primary) hover**: Background `#444ce7` → `#5b63f0` over 150ms; no transform.
- **Button (primary) press**: `transform: translateY(1px)` over 80ms.
- **Button (outline) hover**: Fills to a 10% indigo wash; border stays `#444ce7`.
- **Card hover**: Surface `#1a1a1a` → `#222222`, border `#2a2a2a` → `#3a3a3a` over 240ms. No lift, no shadow.
- **Link hover**: Indigo underline appears / thickens over 150ms; color holds at `#444ce7`.
- **Status pill (live)**: A subtle pulsing glow on the mint `#34d399` dot signals "still running" — the one ambient animation that is *semantic*, not decorative.
- **Input focus**: Border → `#444ce7`, 3px `rgba(68,76,231,0.5)` ring expands from 0 over 150ms.
### Page Transitions
Standard browser navigation. Section-on-scroll reveals are a 320ms fade-in-up with a 12px offset. The hero often carries an animated workflow diagram that steps through states (queued → running → completed) on a loop with emphasized easing — a live demonstration of durable execution rather than a static graphic.
### Reduced Motion
`prefers-reduced-motion: reduce` is honored: all transforms removed, transitions reduced to opacity-only at ~100ms, scroll-reveal fade-ups disabled, and the workflow-diagram animation freezes on its completed state. The live status-pulse becomes a static filled dot — the meaning (running) is preserved without motion.
## 9. Accessibility & A11y
### Contrast Pairs (computed from live tokens)
- **Text on bg**: `#f8fafc` on `#141414` = **17.61** — AAA. Near-white ink on near-black canvas, the workhorse pairing.
- **Body on bg**: `#cbd5e1` on `#141414` = **12.41** — AAA at body sizes.
- **Muted on bg**: `#94a3b8` on `#141414` = **7.18** — AAA; safe down to caption sizes.
- **White on brand**: `#ffffff` on `#444ce7` = **6.12** — AA. The primary-button text pairing.
- **Brand on bg**: `#444ce7` on `#141414` = **3.01** — passes for **large text (≥24px) and UI components only**; do *not* set small indigo body text directly on the canvas. For inline indigo links at body size, add an underline so color is not the only signal.
- **Success on bg**: `#34d399` on `#141414` = **9.58** — AAA. Status text and live indicators.
- **Keyword on code well**: `#fed553` on `#243349` = **9.03** — AAA. Shiki keyword highlighting stays legible.
### Focus Indicators
Every focusable element shows a **3px indigo ring** (`rgba(68,76,231,0.5)`) with the border shifting to solid `#444ce7`. The ring color is the brand indigo throughout, so focus is recognizable and on-brand. On the indigo button itself, the focus ring shifts to a white/light offset so it remains visible against its own color.
### ARIA Patterns
- **Buttons**: Native `<button>`; CTAs carry explicit `aria-label` where the visible label is short ("Start" → `aria-label="Start free trial"`).
- **Status pills**: `role="status"` with `aria-live="polite"` so workflow state changes (Running → Completed) are announced; the pulsing dot is `aria-hidden="true"` and the text carries the meaning.
- **Code blocks**: Wrapped with an accessible "Copy" button (`aria-label="Copy code"`); language is exposed in a visible label and `aria-label`.
- **Navigation**: `<nav aria-label="Primary">`; mega-menu triggers use `aria-expanded`.
- **Diagrams**: The animated workflow visualization carries a text alternative describing the state sequence.
### Keyboard Navigation
Tab order follows visual reading order. A skip-link ("Skip to main content") sits first on every page — confirmed present in production. Mega-menus open on focus and respond to arrow keys; Escape closes. Code-block copy buttons are reachable and operable by keyboard.
### Screen Reader Hints
Status is conveyed in text, never color alone — "Running" / "Failed" labels accompany every status color. Eyebrow labels are announced for section context. Decorative ambient effects (status-dot pulse, hero glow) are `aria-hidden`.
### Reduced Motion Handling
All transforms and scroll-reveals removed; the workflow animation freezes on its completed state; the live status pulse becomes a static dot. No information is lost to a reduced-motion user.
## 10. Responsive Behavior
### Breakpoints
| Name | Width | Key Changes |
|---|---|---|
| Mobile | < 640px | Hero h1 68→34px; 6/6 split stacks to single column (copy over diagram); nav → hamburger; feature grid 1-up; code blocks horizontal-scroll |
| Tablet | 640–1024px | Hero h1 ~48px; feature grid 2-up; pricing 2-up; nav may stay inline or collapse near 768px |
| Desktop | 1024–1280px | Full hero h1 68px; 6/6 hero split; 3-up feature grid; full inline nav |
| Wide | > 1280px | Content caps at 1280px; prose caps at 720px; generous outer gutters |
### Touch Targets
- Primary CTA ≥ 44px tall via 12px vertical padding + button line-height — comfortably above the 44px tap minimum.
- Nav links and footer links carry ≥ 44px tap height on mobile via padded hit areas.
- Code-block copy buttons enlarge to a 40px tap target on touch.
### Collapsing Strategy
Top nav collapses to a hamburger drawer below ~768px. Hero's 6/6 split stacks to a single column, copy first, diagram/code second. Feature grids step 3-up → 2-up → 1-up. Code blocks horizontal-scroll on mobile rather than wrapping (preserving line integrity). Comparison tables switch to stacked cards on mobile.
### Image & Diagram Behavior
The animated workflow diagram scales within a fixed aspect ratio; on mobile it may simplify to fewer visible nodes. Customer logos run in a monochrome strip that wraps on small screens. Screenshots use fixed aspect ratios with the container scaling.
## 11. Content & Voice
### Tone
**Developer-direct, calm, reliability-anchored.** Temporal writes for backend engineers, platform teams, and distributed-systems builders. There is no hype and no hand-waving. Headlines describe what the platform *guarantees* ("Durable Execution", "Code that's reliable by default", "Build invincible applications"); body copy backs it with concrete mechanics — retries, timeouts, state persistence, exactly-once semantics. The register assumes the reader is technical and respects their time.
### Microcopy Patterns
- **CTA verbs**: "Get Started", "Try Temporal Cloud", "Read the docs", "View on GitHub", "Talk to an expert" — specific and action-first, never "Learn more" alone.
- **Section eyebrows**: 12px uppercase, +0.08em tracking — "DURABLE EXECUTION", "DEVELOPERS", "RELIABILITY", "PRICING".
- **Capability statements**: One mechanism per line — "Automatic retries", "Stateful, fault-tolerant workflows", "Built-in observability".
### Empty States
Where they appear (filtered docs, search, an empty workflow list in product UI), the recipe is a single `#94a3b8` muted line ("No workflows match this filter") plus a reset action in indigo `#444ce7`. Calm, never cute.
### Error & Status Messages
Declarative and mechanism-aware: "Workflow execution failed — retry policy exhausted after 5 attempts" rather than "Something went wrong." Failed states carry the rose `#f43f5e`; running states carry mint `#34d399`; pending carries yellow `#fed553`. Status is always paired with a text label.
### Success Confirmations
Single-line, factual, often with the mint accent: "Workflow started", "Connected to Temporal Cloud". The green here is the brand's status heartbeat, so confirmations feel native to the product rather than bolted on.
## 12. Dark Mode & Theming
Temporal is **dark-only** at the marketing surface. The near-black `#141414` canvas is the brand's defining ground — the light Aeonik display weights and the indigo/mint accent system are all calibrated against it. There is no light marketing theme; introducing one would break the high-contrast condition that lets weight-100 headlines stay legible.
In-product surfaces (Temporal Cloud, Web UI) follow the same dark-first identity. The accent semantics stay constant whatever the surface — indigo always means *action*, mint always means *running/healthy*, rose always means *failed* — so a developer moving from marketing site to dashboard to docs reads the same color language throughout. If a light in-product theme is offered, canvas and text invert while the indigo/mint/rose accents hold their hues.
## 13. Lineage & Influences
Temporal's aesthetic descends from the **modern developer-infrastructure tradition** — the near-black canvas, monochrome chrome, and single chromatic accent place it alongside Vercel and HashiCorp rather than consumer SaaS. But where Vercel reaches for stark high-contrast minimalism and HashiCorp wears a seven-color product portfolio, Temporal's distinguishing choice is *typographic*: the deliberately light Aeonik display register. Thin display weights on dark canvases are rare precisely because they're risky; Temporal makes the risk a signature, leaning on the enormous near-white-on-near-black contrast to keep hairline type crisp.
The neo-grotesque discipline of Aeonik tracks the Swiss/International-Typographic lineage that runs through Inter and Helvetica Now — even strokes, neutral letterforms, no humanist warmth — which is exactly what makes the light weights read as engineered rather than fragile. The code-as-first-class-surface treatment (Shiki wells, warm-yellow keyword highlighting) follows the Stripe/Prism convention that has become standard for developer docs. The indigo-and-mint pairing — one color for *action*, one for *status* — is Temporal's own, a palette derived directly from the product's domain (the action you take; the signal it's still running).
- **Aeonik (CoType Foundry)** — The neo-grotesque display face whose light weights define the brand. https://www.cotypefoundry.com/fonts/aeonik
- **Vercel** — Near-black developer canvas, single chromatic accent, minimal chrome. https://vercel.com
- **HashiCorp** — Dark infrastructure marketing system, monochrome chrome with rationed accent. https://www.hashicorp.com
- **Inter (Rasmus Andersson)** — The neo-grotesque substitute and a reference for legibility at light weights. https://rsms.me/inter/
- **Shiki** — The TextMate-grammar syntax highlighter behind the code wells. https://shiki.style
- **Stripe Docs** — Code-as-first-class-surface treatment in developer documentation. https://docs.stripe.com
## 14. Do's and Don'ts
### Do
- Anchor every page on the near-black `#141414` canvas — warmer than pure black, tuned for code-adjacent reading.
- Set display headlines in Aeonik at light weights (300 for h1, 100 for h2). The hairline display type is the brand.
- Keep body and labels at 400–600 — only display goes light. Body must stay solid.
- Reserve indigo `#444ce7` for *action*: CTAs, links, focus. Nothing else competes for the click.
- Reserve mint `#34d399` for *status*: live, healthy, running. It is the durable-execution heartbeat.
- Use pill radius on all buttons and badges; 8px on form inputs; 12px on cards. The action/form split is intentional.
- Drop code into the deep slate `#243349` well with warm-yellow `#fed553` keyword highlighting.
- Spend whitespace generously (96–128px section bands, 1.6 body line-height) — the light type needs air.
- Always pair status color with a text label ("Running", "Failed") for accessibility.
- Use surface stepping (`#141414` → `#1a1a1a` → `#222`) plus 1px hairlines for depth; reserve shadows for floating chrome.
### Don't
- Don't carry the light display weights (100/300) onto any low-contrast surface — they only read on the high-contrast near-black.
- Don't set small indigo body text directly on the canvas (3.01:1 fails AA); indigo is for large text, UI, and underlined links only.
- Don't reach for bold to make headlines "punch" — the light weight is the point; boldness would erase the brand.
- Don't introduce a second action color or a second status color. The discipline is one indigo, one mint.
- Don't shadow content cards. Shadows live only on sticky nav, dropdowns, and modals.
- Don't use pill radius on form inputs — forms are precise (8px), actions are approachable (pill).
- Don't convey status by color alone; always include the text label.
- Don't ship a light marketing theme — it breaks the contrast condition the light type depends on.
- Don't substitute a humanist or geometric sans for Aeonik; the neo-grotesque evenness is what keeps light weights from looking fragile.
- Don't crowd the headlines. Crammed weight-100 type looks like a bug, not a choice.
## 15. Agent Prompt Guide
### Quick Color Reference
```
Bg / Canvas: #141414 (near-black engineering ground)
Surface: #1a1a1a (default card)
Surface Elev: #222222 (hover / featured)
Code Well: #243349 (deep slate Shiki block)
Border: #2a2a2a (1px hairline)
Text: #f8fafc (near-white ink)
Text Body: #cbd5e1 (running-text)
Text Muted: #94a3b8 (captions)
Brand / Action: #444ce7 (indigo — CTA, link, focus)
On Brand: #ffffff (white text on indigo)
Status / Live: #34d399 (mint green — running/healthy)
Warning / Keyword: #fed553 (warm yellow)
Danger: #f43f5e (rose — failed)
```
### Example Component Prompts
1. "Create a hero band on `#141414` with an Aeonik 68px / weight 300 / -0.02em tracking near-white (`#f8fafc`) headline ('Durable Execution'), an 18px / 400 / 1.6 line-height `#cbd5e1` lead paragraph, and a CTA cluster: an indigo pill `button-primary` (`#444ce7` bg, white text, 'Get Started') beside a neutral pill `button-secondary` ('Read the docs'). Right side: an animated workflow diagram stepping queued → running → completed."
2. "Design a code-and-copy feature band: left column 32px / weight 300 Aeonik `#f8fafc` heading + `#cbd5e1` body; right column a `card-code` — deep slate `#243349` well, 12px radius, 20px padding, mono 14px / 1.6 code with keywords in warm yellow `#fed553` and body code in `#f8fafc`, plus a keyboard-accessible Copy button."
3. "Build a status pill: pill-shaped, background `rgba(52,211,153,0.12)`, text mint `#34d399`, label 'Running', with a small pulsing `#34d399` dot (aria-hidden). Add sibling variants: yellow tint + `#fed553` 'Pending', rose tint + `#f43f5e` 'Failed'."
4. "Create a 3-up feature grid: each `card` on `#1a1a1a` with a 1px `#2a2a2a` border, 12px radius, 24px padding — a 12px uppercase `#94a3b8` eyebrow (+0.08em tracking: 'RETRIES' / 'TIMEOUTS' / 'STATE'), a 20px / 500 `#f8fafc` title, and 16px / 400 / 1.6 `#cbd5e1` body. Hover: surface → `#222222`, border → `#3a3a3a`, no shadow."
5. "Compose a pre-footer CTA band: `#1a1a1a` surface, 16px radius, 64px padding, centered Aeonik 40px / weight 300 `#f8fafc` headline ('Build invincible applications'), and an indigo pill `button-primary` ('Try Temporal Cloud')."
6. "Create a 64px top nav on `#141414`: logo + wordmark left, primary menu (Platform, Developers, Pricing, Docs) center in 15px / 500 `#f8fafc`, and right-aligned 'Log In' text link + indigo pill `button-primary` ('Get Started'). Sticky on scroll with a faint `0 8px 24px rgba(0,0,0,0.5)` shadow and a 1px bottom hairline appearing after scroll."
### Iteration Guide
1. Start with the `#141414` near-black canvas and near-white `#f8fafc` ink. That high-contrast pairing is the precondition for everything else.
2. Set headlines in Aeonik at *light* weights — 300 for h1, 100 for h2. If they look bold, you've lost the brand; go thinner.
3. Add exactly one indigo CTA per major section. If two indigo buttons compete, demote one to `button-secondary` (neutral) or `button-outline`.
4. Reserve mint `#34d399` strictly for status. If you're tempted to use green for a CTA, stop — indigo is action, green is "still running."
5. Drop every code sample into the deep slate `#243349` well with warm-yellow keyword highlighting — code is a designed surface, not plain text.
6. Use pill radius for buttons/badges and 8px for inputs. If a form field is pill-shaped, it's wrong; if a button is square, it's wrong.
7. Build depth with surface steps and 1px hairlines, not shadows. Only sticky nav, dropdowns, and modals may shadow.
8. Spend whitespace — push section padding to 96–128px and body line-height to 1.6. Crowding kills the light type.
1. Visual Theme & Atmosphere
Temporal’s marketing surface is a near-black engineering canvas — #141414, a hair warmer and softer than pure #000 — carrying near-white #f8fafc type. It reads the way good infrastructure feels: quiet, deliberate, load-bearing. Where a consumer SaaS site shouts in gradients, Temporal speaks in the register of a platform you trust with the parts of your system that absolutely cannot fail. The canvas is not pure black because pure black is harsh under code-heavy reading; the slight lift to #141414 keeps long technical passages comfortable while preserving the deep-night gravity.
The defining typographic move is weight. Display type is set in Aeonik at deliberately light weights — the hero h1 runs 68px at weight 300, and the h2 drops further to 48px at weight 100, a true hairline. On a dark canvas this thin-stroke display is unusual and is the brand’s signature: most dark developer sites reach for bold to punch through, but Temporal lets the near-white headlines float, thin and confident, against the black. The effect is composure. A durable-execution platform is, fundamentally, a promise of calm under failure, and the typography embodies that promise before you read a word.
Color is rationed to exactly what a distributed-systems audience cares about. There is one chromatic anchor — an electric indigo-blue #444ce7 (rgb 68, 76, 231) — and it is reserved for the things you act on: primary CTAs, links, focus rings. Alongside it sits a single mint green #34d399 that carries status — the live, healthy, still-running signal. Those are the two states that define working with workflows: the action you initiate, and the confirmation that it is durably executing. The palette is the product thesis rendered as color.
Code is a first-class surface, not an afterthought. Inline and block code drop into a deep slate #243349 Shiki block where keywords light up in a warm yellow #fed553, body code stays in the near-white #f8fafc. The contrast between the matte near-black canvas and the cooler blue-slate code well visually separates “prose about reliability” from “the actual reliable code” — a distinction Temporal’s audience reads constantly.
The overall atmosphere is engineered restraint. Borders are 1px hairlines barely lighter than the canvas; elevation comes from a tight ladder of near-black surfaces rather than glow or heavy shadow; whitespace is generous so dense technical content never crowds. Nothing competes with the headlines and the indigo CTA. It is a system designed to be read at 2am by someone debugging a production incident, and it respects that reader.
Key Characteristics:
- Near-black
#141414canvas — warmer and softer than pure black, tuned for long code-adjacent reading. - Hairline-light display type: Aeonik hero at weight 300, h2 at weight 100 — thin strokes floating on dark, the brand’s signature.
- Near-white
#f8fafcprimary ink at AAA contrast (17.6:1) — maximum legibility without the harshness of pure white. - One chromatic action color: indigo-blue
#444ce7for CTA, link, and focus — nothing else competes for “click me.” - One status color: mint
#34d399green for live / healthy / running — the durable-execution heartbeat. - Rounded (pill) CTAs — soft, approachable action shapes against the rectilinear engineering grid.
- Code as a designed surface: deep slate
#243349Shiki wells with warm-yellow#fed553keyword highlighting. - Depth by surface stepping (
#141414→#1a1a1a→#222) rather than shadow; borders are 1px hairlines, felt not seen. - Developer / reliability / distributed-systems voice — concrete, calm, outcome-anchored, never hype.
2. Color Palette & Roles
Primary
- Bg / Canvas (
#141414): The system primary surface. Hero, body bands, footer — the near-black engineering ground. - Text (
#f8fafc): Near-white primary ink — headlines and lead copy on the dark canvas. - Brand (
#444ce7): The signature indigo-blue (rgb 68, 76, 231). The one chromatic action color — primary CTA, links, focus.
Brand & Interactive
- Brand (
#444ce7): Primary buttons, hyperlinks, active states, focus rings. The single high-energy color in the system. - Brand Bright (
#5b63f0): Hover / active lift on the indigo — a step brighter to confirm press. - On-Brand (
#ffffff): Pure white type sitting on the indigo button (6.12:1, AA). - Link (
#444ce7): Hyperlinks across prose — same indigo as the brand; underline on hover. - Ring (
rgba(68,76,231,0.5)): Translucent indigo focus ring, 3px.
Accent — Status
- Success (
#34d399): Mint-green. Live / healthy / running workflow status — the durable-execution heartbeat. Doubles as the system success color. - Warning (
#fed553): Warm yellow — also the code-keyword highlight color. Caution states, pending runs. - Danger (
#f43f5e): Rose-red. Failed run, error state, terminated workflow.
Neutral Scale
- Text (
#f8fafc): Headlines, primary type. - Text Body (
#cbd5e1): Default running-text — the soft near-white that carries body copy (12.4:1, AAA). - Text Muted (
#94a3b8): Captions, timestamps, metadata, secondary labels (7.2:1, AAA). - Text Inverse (
#141414): Dark type on light or green surfaces (e.g. on a green status fill).
Surface & Elevation
- Surface (
#1a1a1a): One step above canvas — default feature and content cards. - Surface Elevated (
#222222): Two steps above — hovered chrome, featured cards, secondary buttons. - Surface Code (
#243349): The deep blue-slate Shiki code-block well — the cool counterpoint to the warm-neutral canvas. - Surface Pre (
#1f2937): Prose<pre>background where Shiki isn’t applied.
Borders
- Border (
#2a2a2a): Default 1px hairline — barely lighter than canvas, defines card edges and dividers. - Border Soft (
#222222): Subtler dividers — list rows, section separators. - Border Strong (
#3a3a3a): Emphasised borders, default input border before focus.
Shadow Colors
- Shadow Color (
rgba(0,0,0,0.6)): Drop shadow under floating nav, dropdowns, and modals only. Content cards do not shadow.
Code Surface
- Code Text (
#f8fafc): Shiki body code — same near-white as prose ink. - Code Keyword (
#fed553): Shiki keyword / token highlight — warm yellow against the slate well (9.03:1, AAA).
Semantic
- Success (
#34d399): Mint green — running / healthy. - Warning (
#fed553): Warm yellow — pending / caution (= code-keyword). - Danger (
#f43f5e): Rose — failed / error. - Info (
#444ce7): Indigo — informational (= brand).
3. Typography Rules
Font Family
- Display & Body:
Aeonik, system-ui, -apple-system, "Segoe UI", sans-serif. Aeonik (CoType Foundry) is the brand face — a neo-grotesque with crisp, even strokes that hold up beautifully at light weights, which is exactly how Temporal uses it. The system-ui stack is the substitute when Aeonik isn’t loaded. - Mono:
ui-monospace, SFMono-Regular, "SF Mono", "JetBrains Mono", Menlo, monospace. Code blocks, CLI snippets, SDK examples, inline identifiers. - The defining decision is weight, not family: display headlines run at 300 (hero) and even 100 (h2). The light register is the brand. Body and UI labels step up to 400–600 so running text and buttons stay solid and legible.
Hierarchy
| Role | Font | Size | Weight | Line Height | Tracking | Notes |
|---|---|---|---|---|---|---|
| display-hero | Aeonik | 68 | 300 | 1.05 | -0.02em | Homepage hero h1 — light, floating |
| display-lg | Aeonik | 48 | 100 | 1.10 | -0.015em | Section h2 — true hairline weight |
| h1 | Aeonik | 40 | 300 | 1.10 | -0.015em | Page titles |
| h2 | Aeonik | 32 | 300 | 1.15 | -0.01em | Section heads |
| h3 | Aeonik | 24 | 400 | 1.25 | -0.005em | Sub-section heads — weight steps up |
| h4 | Aeonik | 20 | 500 | 1.30 | 0 | Card titles, module heads |
| body-lg | Aeonik | 18 | 400 | 1.60 | 0 | Lead paragraphs |
| body | Aeonik | 16 | 400 | 1.60 | 0 | Default body |
| body-sm | Aeonik | 14 | 400 | 1.55 | 0 | Small body, footnotes |
| label | Aeonik | 13 | 500 | 1.40 | 0 | Form labels, UI labels |
| eyebrow | Aeonik | 12 | 600 | 1.40 | 0.08em | Section eyebrows, uppercase |
| caption | Aeonik | 12 | 500 | 1.40 | 0.02em | Captions, metadata |
| button | Aeonik | 15 | 500 | 1.20 | 0 | CTA labels |
| code-md | mono | 14 | 400 | 1.60 | 0 | Code blocks |
| code-sm | mono | 13 | 400 | 1.55 | 0 | Inline code |
Principles
- Weight goes light at the top, heavy at the bottom. Display headlines are 100–300; body and labels are 400–600. This inverts the usual “bold headlines” instinct and is the single most identifying trait of the system.
- Light display only works on this canvas because contrast is huge.
#f8fafcon#141414is 17.6:1, so even a hairline weight-100 h2 stays crisply legible. Never carry the light weights onto a low-contrast surface. - Negative tracking on display, neutral on body. Headlines pull in -0.01em to -0.02em to tighten the thin strokes into a unit; body stays at 0 for reading comfort.
- Body line-height is generous (1.6). Technical reading is dense; the open leading keeps long passages and code-adjacent prose breathable.
- Eyebrows are the one place letterspacing goes positive (+0.08em, uppercase, 600) — a deliberate signal that this text is a label, not voice.
- Mono everywhere code appears. No system-sans fallback for code surfaces; identifiers in running prose use inline code styling.
- Aeonik or a true neo-grotesque substitute — Inter or system-ui at matching weights. Do not substitute a humanist or geometric sans; the neo-grotesque evenness is what makes the light weights read as engineered rather than fragile.
4. Component Stylings
Buttons (4 variants)
button-primary — The indigo CTA. Background #444ce7, white #ffffff text, button type (15px / 500), padding 12px × 22px, pill radius. The only high-saturation element on most pages; it is unmistakably “the action.” Hover lifts background to #5b63f0; press translates down 1px.
button-secondary — Paired neutral action. Background #222222 (surface-elevated), #f8fafc text, 1px #2a2a2a border, same pill shape and padding. Sits beside the primary as “the other option.”
button-ghost — Low-emphasis, link-style action for dense UI. Transparent background, #f8fafc text, pill padding. No border at rest; faint #222 fill on hover.
button-outline — Indigo outline. Transparent background, #444ce7 text, 1px #444ce7 border, pill shape. Used on busy heroes or code-adjacent bands where a solid indigo fill would over-weight the composition. Hover fills to a 10% indigo wash.
Cards
card — Default feature / content card. Background #1a1a1a, #f8fafc text, 1px #2a2a2a border, 12px radius, 24px padding. No shadow — the one-step surface lift plus hairline border carries it.
card-code — Code sample card. Background #243349 (deep slate), Shiki-highlighted text (#f8fafc body, #fed553 keywords), 12px radius, 20px padding. The cool blue-slate well visually flags “this is real code” against the warm-neutral canvas.
card-elevated — Hover / featured state. Background steps to #222222; border may brighten to #3a3a3a. Used for the hovered state of any card and for featured content tiles.
Badges & Pills
badge — Neutral pill. Background #222222, #cbd5e1 text, caption typography, pill radius, 4px × 10px padding. Tags, categories, version chips.
badge-status-live — The status pill. Background rgba(52,211,153,0.12) (mint tint), #34d399 text, pill radius. Carries “Running”, “Healthy”, “Active” — the durable-execution heartbeat made visible. Sibling variants: warning (yellow tint + #fed553) for “Pending”, danger (rose tint + #f43f5e) for “Failed”.
Inputs / Forms
text-input — Background #1a1a1a, #f8fafc text, 1px #3a3a3a border, 8px radius, 10px × 14px padding. Placeholder in #94a3b8. Focus: 1px border shifts to indigo #444ce7 plus a 3px rgba(68,76,231,0.5) ring. Inputs use the 8px md radius (not pill) — forms read as precise, CTAs read as approachable.
Navigation
top-nav — 64px tall bar on #141414, #f8fafc text. Logo + wordmark left, primary menu (Platform, Solutions, Developers, Pricing, Docs) center, “Log In” text link + indigo button-primary (“Get Started” / “Try Cloud”) right. Sticky on scroll with a faint 0 8px 24px rgba(0,0,0,0.5) shadow and a 1px bottom hairline appearing only after the page scrolls.
5. Layout Principles
Spacing System
Base unit 4px. Scale: 0 · 4 · 8 · 12 · 16 · 24 · 32 · 48 · 64 · 96 · 128. Major section bands sit on 96–128px vertical padding; card internal padding ranges 20–24px; inline gaps cluster on 8/12/16. The wide top of the scale (96, 128) is what gives the page its calm, unhurried cadence — content never crowds.
Grid & Container
Max content width is 1280px, centered. Prose caps at 720px for readability. Hero commonly runs a 6/6 split — light headline + indigo CTA left, an animated workflow diagram or code sample right. Feature grids run 3-up at desktop, 2-up at tablet, 1-up at mobile. Code-and-copy sections alternate sides band to band so the eye is led down the page.
Whitespace Philosophy
Whitespace is the luxury good here. Generous section padding and a 1.6 body line-height keep the dark canvas feeling open rather than oppressive — a common failure of dark sites is density-induced fatigue, which Temporal avoids by spending space liberally. The thin display type needs air around it; crowding a weight-100 h2 would make it look like a mistake rather than a choice.
Section Cadence
Page rhythm: hero (light headline + indigo CTA + code/diagram) → social-proof logo strip → alternating copy/code feature bands → product-capability grid → status/reliability proof section → pricing or “Cloud vs self-hosted” comparison → pre-footer CTA band (indigo button on #1a1a1a) → footer. Code samples recur throughout; the eye learns that copy explains and the slate well demonstrates.
6. Shapes & Radius Scale
| Tier | Token | Value | Use |
|---|---|---|---|
| Micro | micro | 2px | Reserved — inline accents, rarely used |
| Standard | sm | 4px | Small chips, code-block inner accents |
| Comfortable | md | 8px | Text inputs, selects — form controls |
| Relaxed | lg | 12px | Content cards, code cards, feature tiles |
| Large | xl | 16px | Larger feature shells, modal corners |
| Pill | pill | 9999px | All buttons, status badges, category chips |
The radius system has a deliberate split: forms use 8px (precise, exact — they’re inputs to a system), while all actions use the pill (rounded, approachable — they’re invitations to act). Cards land in the middle at 12px. This is the inverse of HashiCorp’s all-8px discipline; Temporal softens the action shapes specifically to balance the cool, exacting engineering canvas with warmth at the point of decision.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 — Flat (canvas) | #141414, no border | Hero, body bands, footer |
| 1 — Card | #1a1a1a + 1px #2a2a2a border, no shadow | Default feature, content, code cards |
| 2 — Card elevated | #222222 + 1px #3a3a3a border, no shadow | Hovered cards, featured tiles, secondary buttons |
| 3 — Code well | #243349, no border, no shadow | Shiki code blocks — color, not lift, marks it |
| 4 — Floating nav / dropdown | Surface + 0 8px 24px rgba(0,0,0,0.5) | Sticky nav on scroll, menus |
| 5 — Modal | Surface + 0 24px 48px rgba(0,0,0,0.6) | Dialogs |
Shadow Philosophy
Temporal’s depth is surface-step elevation: the near-black ladder (#141414 → #1a1a1a → #222) does the cardinality work, with 1px hairlines (#2a2a2a) drawing card edges. Content cards never carry drop shadows — shadow is reserved for genuinely floating chrome (sticky nav, dropdowns, modals), where a soft, large-radius rgba(0,0,0,0.5–0.6) shadow communicates “this is above the page.” The code well at #243349 is a special case: it earns separation through color temperature (cool slate against warm near-black) rather than elevation, so even a flat code block reads as a distinct surface.
8. Interaction & Motion
Easing Curves
- Standard ease:
cubic-bezier(0.4, 0, 0.2, 1)— default for hover, focus, color, and small transforms. - Emphasized ease:
cubic-bezier(0.2, 0, 0, 1)— modal entrances, hero diagram reveals, the animated workflow visualization.
Duration Buckets
- Fast (150ms): Button hover/press, link underline, focus-ring expansion.
- Standard (240ms): Card hover (border + surface shift), dropdown open, status-pill state changes.
- Slow (320ms): Modal entrance, scroll-reveal fade-ups, the durable-execution workflow diagram stepping through states.
Per-Component Micro-States
- Button (primary) hover: Background
#444ce7→#5b63f0over 150ms; no transform. - Button (primary) press:
transform: translateY(1px)over 80ms. - Button (outline) hover: Fills to a 10% indigo wash; border stays
#444ce7. - Card hover: Surface
#1a1a1a→#222222, border#2a2a2a→#3a3a3aover 240ms. No lift, no shadow. - Link hover: Indigo underline appears / thickens over 150ms; color holds at
#444ce7. - Status pill (live): A subtle pulsing glow on the mint
#34d399dot signals “still running” — the one ambient animation that is semantic, not decorative. - Input focus: Border →
#444ce7, 3pxrgba(68,76,231,0.5)ring expands from 0 over 150ms.
Page Transitions
Standard browser navigation. Section-on-scroll reveals are a 320ms fade-in-up with a 12px offset. The hero often carries an animated workflow diagram that steps through states (queued → running → completed) on a loop with emphasized easing — a live demonstration of durable execution rather than a static graphic.
Reduced Motion
prefers-reduced-motion: reduce is honored: all transforms removed, transitions reduced to opacity-only at ~100ms, scroll-reveal fade-ups disabled, and the workflow-diagram animation freezes on its completed state. The live status-pulse becomes a static filled dot — the meaning (running) is preserved without motion.
9. Accessibility & A11y
Contrast Pairs (computed from live tokens)
- Text on bg:
#f8fafcon#141414= 17.61 — AAA. Near-white ink on near-black canvas, the workhorse pairing. - Body on bg:
#cbd5e1on#141414= 12.41 — AAA at body sizes. - Muted on bg:
#94a3b8on#141414= 7.18 — AAA; safe down to caption sizes. - White on brand:
#ffffffon#444ce7= 6.12 — AA. The primary-button text pairing. - Brand on bg:
#444ce7on#141414= 3.01 — passes for large text (≥24px) and UI components only; do not set small indigo body text directly on the canvas. For inline indigo links at body size, add an underline so color is not the only signal. - Success on bg:
#34d399on#141414= 9.58 — AAA. Status text and live indicators. - Keyword on code well:
#fed553on#243349= 9.03 — AAA. Shiki keyword highlighting stays legible.
Focus Indicators
Every focusable element shows a 3px indigo ring (rgba(68,76,231,0.5)) with the border shifting to solid #444ce7. The ring color is the brand indigo throughout, so focus is recognizable and on-brand. On the indigo button itself, the focus ring shifts to a white/light offset so it remains visible against its own color.
ARIA Patterns
- Buttons: Native
<button>; CTAs carry explicitaria-labelwhere the visible label is short (“Start” →aria-label="Start free trial"). - Status pills:
role="status"witharia-live="polite"so workflow state changes (Running → Completed) are announced; the pulsing dot isaria-hidden="true"and the text carries the meaning. - Code blocks: Wrapped with an accessible “Copy” button (
aria-label="Copy code"); language is exposed in a visible label andaria-label. - Navigation:
<nav aria-label="Primary">; mega-menu triggers usearia-expanded. - Diagrams: The animated workflow visualization carries a text alternative describing the state sequence.
Keyboard Navigation
Tab order follows visual reading order. A skip-link (“Skip to main content”) sits first on every page — confirmed present in production. Mega-menus open on focus and respond to arrow keys; Escape closes. Code-block copy buttons are reachable and operable by keyboard.
Screen Reader Hints
Status is conveyed in text, never color alone — “Running” / “Failed” labels accompany every status color. Eyebrow labels are announced for section context. Decorative ambient effects (status-dot pulse, hero glow) are aria-hidden.
Reduced Motion Handling
All transforms and scroll-reveals removed; the workflow animation freezes on its completed state; the live status pulse becomes a static dot. No information is lost to a reduced-motion user.
10. Responsive Behavior
Breakpoints
| Name | Width | Key Changes |
|---|---|---|
| Mobile | < 640px | Hero h1 68→34px; 6/6 split stacks to single column (copy over diagram); nav → hamburger; feature grid 1-up; code blocks horizontal-scroll |
| Tablet | 640–1024px | Hero h1 ~48px; feature grid 2-up; pricing 2-up; nav may stay inline or collapse near 768px |
| Desktop | 1024–1280px | Full hero h1 68px; 6/6 hero split; 3-up feature grid; full inline nav |
| Wide | > 1280px | Content caps at 1280px; prose caps at 720px; generous outer gutters |
Touch Targets
- Primary CTA ≥ 44px tall via 12px vertical padding + button line-height — comfortably above the 44px tap minimum.
- Nav links and footer links carry ≥ 44px tap height on mobile via padded hit areas.
- Code-block copy buttons enlarge to a 40px tap target on touch.
Collapsing Strategy
Top nav collapses to a hamburger drawer below ~768px. Hero’s 6/6 split stacks to a single column, copy first, diagram/code second. Feature grids step 3-up → 2-up → 1-up. Code blocks horizontal-scroll on mobile rather than wrapping (preserving line integrity). Comparison tables switch to stacked cards on mobile.
Image & Diagram Behavior
The animated workflow diagram scales within a fixed aspect ratio; on mobile it may simplify to fewer visible nodes. Customer logos run in a monochrome strip that wraps on small screens. Screenshots use fixed aspect ratios with the container scaling.
11. Content & Voice
Tone
Developer-direct, calm, reliability-anchored. Temporal writes for backend engineers, platform teams, and distributed-systems builders. There is no hype and no hand-waving. Headlines describe what the platform guarantees (“Durable Execution”, “Code that’s reliable by default”, “Build invincible applications”); body copy backs it with concrete mechanics — retries, timeouts, state persistence, exactly-once semantics. The register assumes the reader is technical and respects their time.
Microcopy Patterns
- CTA verbs: “Get Started”, “Try Temporal Cloud”, “Read the docs”, “View on GitHub”, “Talk to an expert” — specific and action-first, never “Learn more” alone.
- Section eyebrows: 12px uppercase, +0.08em tracking — “DURABLE EXECUTION”, “DEVELOPERS”, “RELIABILITY”, “PRICING”.
- Capability statements: One mechanism per line — “Automatic retries”, “Stateful, fault-tolerant workflows”, “Built-in observability”.
Empty States
Where they appear (filtered docs, search, an empty workflow list in product UI), the recipe is a single #94a3b8 muted line (“No workflows match this filter”) plus a reset action in indigo #444ce7. Calm, never cute.
Error & Status Messages
Declarative and mechanism-aware: “Workflow execution failed — retry policy exhausted after 5 attempts” rather than “Something went wrong.” Failed states carry the rose #f43f5e; running states carry mint #34d399; pending carries yellow #fed553. Status is always paired with a text label.
Success Confirmations
Single-line, factual, often with the mint accent: “Workflow started”, “Connected to Temporal Cloud”. The green here is the brand’s status heartbeat, so confirmations feel native to the product rather than bolted on.
12. Dark Mode & Theming
Temporal is dark-only at the marketing surface. The near-black #141414 canvas is the brand’s defining ground — the light Aeonik display weights and the indigo/mint accent system are all calibrated against it. There is no light marketing theme; introducing one would break the high-contrast condition that lets weight-100 headlines stay legible.
In-product surfaces (Temporal Cloud, Web UI) follow the same dark-first identity. The accent semantics stay constant whatever the surface — indigo always means action, mint always means running/healthy, rose always means failed — so a developer moving from marketing site to dashboard to docs reads the same color language throughout. If a light in-product theme is offered, canvas and text invert while the indigo/mint/rose accents hold their hues.
13. Lineage & Influences
Temporal’s aesthetic descends from the modern developer-infrastructure tradition — the near-black canvas, monochrome chrome, and single chromatic accent place it alongside Vercel and HashiCorp rather than consumer SaaS. But where Vercel reaches for stark high-contrast minimalism and HashiCorp wears a seven-color product portfolio, Temporal’s distinguishing choice is typographic: the deliberately light Aeonik display register. Thin display weights on dark canvases are rare precisely because they’re risky; Temporal makes the risk a signature, leaning on the enormous near-white-on-near-black contrast to keep hairline type crisp.
The neo-grotesque discipline of Aeonik tracks the Swiss/International-Typographic lineage that runs through Inter and Helvetica Now — even strokes, neutral letterforms, no humanist warmth — which is exactly what makes the light weights read as engineered rather than fragile. The code-as-first-class-surface treatment (Shiki wells, warm-yellow keyword highlighting) follows the Stripe/Prism convention that has become standard for developer docs. The indigo-and-mint pairing — one color for action, one for status — is Temporal’s own, a palette derived directly from the product’s domain (the action you take; the signal it’s still running).
- Aeonik (CoType Foundry) — The neo-grotesque display face whose light weights define the brand. https://www.cotypefoundry.com/fonts/aeonik
- Vercel — Near-black developer canvas, single chromatic accent, minimal chrome. https://vercel.com
- HashiCorp — Dark infrastructure marketing system, monochrome chrome with rationed accent. https://www.hashicorp.com
- Inter (Rasmus Andersson) — The neo-grotesque substitute and a reference for legibility at light weights. https://rsms.me/inter/
- Shiki — The TextMate-grammar syntax highlighter behind the code wells. https://shiki.style
- Stripe Docs — Code-as-first-class-surface treatment in developer documentation. https://docs.stripe.com
14. Do’s and Don’ts
Do
- Anchor every page on the near-black
#141414canvas — warmer than pure black, tuned for code-adjacent reading. - Set display headlines in Aeonik at light weights (300 for h1, 100 for h2). The hairline display type is the brand.
- Keep body and labels at 400–600 — only display goes light. Body must stay solid.
- Reserve indigo
#444ce7for action: CTAs, links, focus. Nothing else competes for the click. - Reserve mint
#34d399for status: live, healthy, running. It is the durable-execution heartbeat. - Use pill radius on all buttons and badges; 8px on form inputs; 12px on cards. The action/form split is intentional.
- Drop code into the deep slate
#243349well with warm-yellow#fed553keyword highlighting. - Spend whitespace generously (96–128px section bands, 1.6 body line-height) — the light type needs air.
- Always pair status color with a text label (“Running”, “Failed”) for accessibility.
- Use surface stepping (
#141414→#1a1a1a→#222) plus 1px hairlines for depth; reserve shadows for floating chrome.
Don’t
- Don’t carry the light display weights (100/300) onto any low-contrast surface — they only read on the high-contrast near-black.
- Don’t set small indigo body text directly on the canvas (3.01:1 fails AA); indigo is for large text, UI, and underlined links only.
- Don’t reach for bold to make headlines “punch” — the light weight is the point; boldness would erase the brand.
- Don’t introduce a second action color or a second status color. The discipline is one indigo, one mint.
- Don’t shadow content cards. Shadows live only on sticky nav, dropdowns, and modals.
- Don’t use pill radius on form inputs — forms are precise (8px), actions are approachable (pill).
- Don’t convey status by color alone; always include the text label.
- Don’t ship a light marketing theme — it breaks the contrast condition the light type depends on.
- Don’t substitute a humanist or geometric sans for Aeonik; the neo-grotesque evenness is what keeps light weights from looking fragile.
- Don’t crowd the headlines. Crammed weight-100 type looks like a bug, not a choice.
15. Agent Prompt Guide
Quick Color Reference
Bg / Canvas: #141414 (near-black engineering ground)
Surface: #1a1a1a (default card)
Surface Elev: #222222 (hover / featured)
Code Well: #243349 (deep slate Shiki block)
Border: #2a2a2a (1px hairline)
Text: #f8fafc (near-white ink)
Text Body: #cbd5e1 (running-text)
Text Muted: #94a3b8 (captions)
Brand / Action: #444ce7 (indigo — CTA, link, focus)
On Brand: #ffffff (white text on indigo)
Status / Live: #34d399 (mint green — running/healthy)
Warning / Keyword: #fed553 (warm yellow)
Danger: #f43f5e (rose — failed)Example Component Prompts
-
“Create a hero band on
#141414with an Aeonik 68px / weight 300 / -0.02em tracking near-white (#f8fafc) headline (‘Durable Execution’), an 18px / 400 / 1.6 line-height#cbd5e1lead paragraph, and a CTA cluster: an indigo pillbutton-primary(#444ce7bg, white text, ‘Get Started’) beside a neutral pillbutton-secondary(‘Read the docs’). Right side: an animated workflow diagram stepping queued → running → completed.” -
“Design a code-and-copy feature band: left column 32px / weight 300 Aeonik
#f8fafcheading +#cbd5e1body; right column acard-code— deep slate#243349well, 12px radius, 20px padding, mono 14px / 1.6 code with keywords in warm yellow#fed553and body code in#f8fafc, plus a keyboard-accessible Copy button.” -
“Build a status pill: pill-shaped, background
rgba(52,211,153,0.12), text mint#34d399, label ‘Running’, with a small pulsing#34d399dot (aria-hidden). Add sibling variants: yellow tint +#fed553‘Pending’, rose tint +#f43f5e‘Failed’.” -
“Create a 3-up feature grid: each
cardon#1a1a1awith a 1px#2a2a2aborder, 12px radius, 24px padding — a 12px uppercase#94a3b8eyebrow (+0.08em tracking: ‘RETRIES’ / ‘TIMEOUTS’ / ‘STATE’), a 20px / 500#f8fafctitle, and 16px / 400 / 1.6#cbd5e1body. Hover: surface →#222222, border →#3a3a3a, no shadow.” -
“Compose a pre-footer CTA band:
#1a1a1asurface, 16px radius, 64px padding, centered Aeonik 40px / weight 300#f8fafcheadline (‘Build invincible applications’), and an indigo pillbutton-primary(‘Try Temporal Cloud’).” -
“Create a 64px top nav on
#141414: logo + wordmark left, primary menu (Platform, Developers, Pricing, Docs) center in 15px / 500#f8fafc, and right-aligned ‘Log In’ text link + indigo pillbutton-primary(‘Get Started’). Sticky on scroll with a faint0 8px 24px rgba(0,0,0,0.5)shadow and a 1px bottom hairline appearing after scroll.”
Iteration Guide
- Start with the
#141414near-black canvas and near-white#f8fafcink. That high-contrast pairing is the precondition for everything else. - Set headlines in Aeonik at light weights — 300 for h1, 100 for h2. If they look bold, you’ve lost the brand; go thinner.
- Add exactly one indigo CTA per major section. If two indigo buttons compete, demote one to
button-secondary(neutral) orbutton-outline. - Reserve mint
#34d399strictly for status. If you’re tempted to use green for a CTA, stop — indigo is action, green is “still running.” - Drop every code sample into the deep slate
#243349well with warm-yellow keyword highlighting — code is a designed surface, not plain text. - Use pill radius for buttons/badges and 8px for inputs. If a form field is pill-shaped, it’s wrong; if a button is square, it’s wrong.
- Build depth with surface steps and 1px hairlines, not shadows. Only sticky nav, dropdowns, and modals may shadow.
- Spend whitespace — push section padding to 96–128px and body line-height to 1.6. Crowding kills the light type.
Drop temporal into your project, then ship the actual sections in an afternoon.
1 · install design
npx @webdesignhot/design-md add temporal 2 · ship landing page
npx agentkit init --design temporal