Target vs Amazon
65 token-level differences between these two design systems.
Background
#ffffff → #ffffff Text
#333333 → #0f1111 Brand
#cc0000 → #ff9900 Border
#dddddd → #d5d9d9 Display font
Liberation Sans → Amazon Ember Body size
16px → 14px colors 54 changed
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bg-page #f7f7f7 → #eaeded ~
surface-soft #f7f7f7 → #f7f8f8 ~
surface-strong #e8e8e8 → #f0f2f2 ~
brand #cc0000 → #ff9900 ~
text #333333 → #0f1111 ~
text-strong #000000 → #0f1111 ~
text-muted #666666 → #565959 ~
text-soft #888888 → #6f7373 ~
border #dddddd → #d5d9d9 ~
border-soft #eeeeee → #e7e7e7 ~
border-strong #cccccc → #888c8c ~
border-input #bbbbbb → #a6a6a6 ~
rating-empty #dddddd → #d5d9d9 ~
scrim rgba(0,0,0,0.5) → rgba(15,17,17,0.7) ~
shadow-card rgba(0,0,0,0.06) → rgba(0,0,0,0.05) ~
shadow-elev rgba(0,0,0,0.12) → rgba(0,0,0,0.15) ~
success #377e36 → #007600 ~
warning #cc6600 → #b66719 ~
warning-soft #fff7e6 → #fff3e0 ~
danger #cc0000 → #b12704 ~
info #366cd9 → #007185 +
surface-yellow #fef8e8 +
masthead #131921 +
masthead-sub #232f3e +
masthead-hover #37475a +
text-link #007185 +
text-link-hover #c45500 +
text-on-dark-muted #cccccc +
brand-cta-top #ffd814 +
brand-cta-bottom #ffa41c +
brand-cta-border #fcd200 +
brand-cta-hover #f7ca00 +
buy-now #ffa41c +
buy-now-hover #fa8900 +
prime-blue #00a8e1 +
prime-deep #146eb4 +
rating-orange #ffa41c +
price #0f1111 +
price-deal #cc0c39 +
savings #cc0c39 +
warehouse-deal #007600 +
in-stock #007600 +
shipping-soon #b12704 −
surface-red-soft #ffeeee −
brand-hover #aa0000 −
brand-active #880000 −
brand-pale #ffd6d6 −
text-on-red #ffffff −
link #366cd9 −
link-hover #244a96 −
circle-gold #fcc111 −
shipt-green #5d3eb8 −
rating-red #cc0000 −
freshness-green #377e36 typography 4 changed
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display {"family":"Liberation Sans","size":72} → {"family":"Amazon Ember","size":72} ~
h1 {"family":"Liberation Sans","size":40} → {"family":"Amazon Ember","size":40} ~
h2 {"family":"Liberation Sans","size":32} → {"family":"Amazon Ember","size":32} ~
body {"family":"Liberation Sans","size":16} → {"family":"Amazon Ember","size":14} radius 2 changed
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button 8px → 7px ~
card 16px → 8px spacing 5 changed
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xs 4px → 2px ~
sm 8px → 4px ~
md 16px → 8px ~
lg 32px → 14px ~
xl 48px → 22px