light · retail · coffee · sans · warm · photographic · friendly · full-pill · e-commerce
Starbucks
Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home.
By webdesignhot · www.starbucks.com
$ npx design-md add starbucks
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Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
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Tokens design.md/v1.5
- bg
#f2f0eb - bg-white
#ffffff - bg-ceramic
#edebe9 - bg-gold-lightest
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#ffffff - surface-soft
#f9f9f9 - brand AA · 6.5
#006241 - brand-accent
#00754A - brand-house
#1e3932 - brand-uplift
#2b5148 - brand-light
#d4e9e2 - brand-consent
#008248 - gold
#cba258 - gold-light
#dfc49d - gold-lightest
#faf6ee - text AAA · 14.4
rgba(0,0,0,0.87) - text-soft
rgba(0,0,0,0.58) - text-faint — · 2.6
rgba(0,0,0,0.38) - text-rewards
#33433d - text-on-dark
#ffffff - text-on-dark-soft
rgba(255,255,255,0.70) - on-brand
#ffffff - on-gold
#1e3932 - border — · 1.2
#d6dbde - border-soft
#e7e7e7 - link
#00754A - link-hover
#006241 - black
#000000 - red
#c82014 - yellow
#fbbc05 - red-tint
hsl(4 82% 43% / 5%) - green-light-tint
hsl(160 32% 87% / 33%) - scrim
rgba(0,0,0,0.5) - shadow-card-1
rgba(0,0,0,0.14) - shadow-card-2
rgba(0,0,0,0.24) - shadow-frap-1
rgba(0,0,0,0.24) - shadow-frap-2
rgba(0,0,0,0.14) - shadow-nav-1
rgba(0,0,0,0.10) - shadow-nav-2
rgba(0,0,0,0.06) - shadow-nav-3
rgba(0,0,0,0.07)
Ship faster than ever.
display-10 SoDoSans 80px w600 -0.16px
The quick brown fox jumps over the lazy dog.
jumbo-9 SoDoSans 58px w600 -0.16px
Ship faster than ever.
hero-large-8 SoDoSans 45px w600 -0.16px
Ship faster than ever.
rewards-display "Lander Tall" 45px w700 -0.16px
Ship faster than ever.
h1 SoDoSans 24px w600 -0.16px
Built for teams that ship.
h2 SoDoSans 24px w400 -0.16px
The quick brown fox jumps over the lazy dog.
cup-name "Kalam" 24px w400 0
A complete kit
h3 SoDoSans 22px w600 -0.16px
The quick brown fox jumps over the lazy dog.
body-large SoDoSans 19px w400 -0.16px
The quick brown fox jumps over the lazy dog.
h4 SoDoSans 18px w600 -0.16px
The quick brown fox jumps over the lazy dog.
body-md SoDoSans 16px w400 -0.01em
The quick brown fox jumps over the lazy dog.
body-strong SoDoSans 16px w600 -0.01em
The quick brown fox jumps over the lazy dog.
button-md SoDoSans 16px w600 -0.01em
The quick brown fox jumps over the lazy dog.
body-sm SoDoSans 14px w400 -0.01em
The quick brown fox jumps over the lazy dog.
body-sm-strong SoDoSans 14px w600 -0.01em
The quick brown fox jumps over the lazy dog.
button-sm SoDoSans 14px w600 -0.01em
The quick brown fox jumps over the lazy dog.
micro SoDoSans 13px w400 -0.01em
The quick brown fox jumps over the lazy dog.
overline SoDoSans 12px w700 0.325px
- step-0 4px
- step-1 8px
- step-2 12px
- step-3 16px
- step-4 20px
- step-5 24px
- step-6 32px
- step-7 40px
- step-8 48px
- step-9 56px
- step-10 64px
- step-11 80px
- step-12 96px
- step-13 128px
- micro
2px - sm
4px - md
8px - card
12px - card-top
12px 12px 0 0 - pill
50px - full
9999px
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---
name: Starbucks
tagline: Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home.
author: webdesignhot
source_url: https://www.starbucks.com
spec: design.md/v1.5
quality: curated
featured: false
categories: [media, marketplace]
tags: [light, retail, coffee, sans, warm, photographic, friendly, full-pill, e-commerce]
preview_swatch: ['#f2f0eb', '#006241', '#1e3932']
related: [target, costco, etsy]
description: 'Starbucks'' web is a warm-confident retail flagship dressed in the green of their storefront apron. The canvas alternates between a neutral-warm cream (`#f2f0eb`) and ceramic off-white (`#edebe9`) — references to actual store materials: paper napkins, café walls, wood finishes — while four calibrated greens (Starbucks `#006241`, Accent `#00754A`, House `#1E3932`, Uplift `#2b5148`) each map to a specific surface role. Gold (`#cba258`) appears only around Rewards-status ceremony, never as a general accent. Type runs **SoDoSans** (proprietary, House Industries) at a tight `-0.16px` letter-spacing — confident and friendly without being fashion-magazine severe. Every button is a 50px full-pill. The signature elevation move is the **Frap** — a 56px circular Green-Accent CTA floating bottom-right with a layered shadow stack — and the universal active-press is `scale(0.95)`. The whole system feels like clean café signage: legible, warm, and never shouting.'
colors:
bg: '#f2f0eb' # neutral warm — the primary cream page canvas
bg-white: '#ffffff' # white card / modal surface
bg-ceramic: '#edebe9' # slightly warmer cream — zone separator, partnership band
bg-gold-lightest: '#faf6ee' # cream-gold wash under partnership sections
bg-feature: '#1e3932' # House Green dark feature band
bg-footer: '#1e3932' # House Green footer
bg-cool: '#f9f9f9' # neutral cool — dropdown bg, form-card wrap
surface: '#ffffff' # default card surface
surface-soft: '#f9f9f9' # quiet utility container
brand: '#006241' # Starbucks Green — H1, brand signal
brand-accent: '#00754A' # Green Accent — primary filled CTA, Frap fill
brand-house: '#1e3932' # House Green — feature band, footer, dark surface
brand-uplift: '#2b5148' # Green Uplift — decorative, dark gradient
brand-light: '#d4e9e2' # pale mint wash — form valid tint
brand-consent: '#008248' # specific cookie-consent variant
gold: '#cba258' # Rewards-status ceremony only
gold-light: '#dfc49d' # softer gold bg wash on gold-tier sections
gold-lightest: '#faf6ee' # cream-gold partnership surface
text: 'rgba(0,0,0,0.87)' # primary heading and body — 87% black, warm
text-soft: 'rgba(0,0,0,0.58)' # secondary metadata
text-faint: 'rgba(0,0,0,0.38)' # placeholder
text-rewards: '#33433d' # dedicated muted slate-green for Rewards-page reading text
text-on-dark: '#ffffff' # primary on dark green
text-on-dark-soft: 'rgba(255,255,255,0.70)' # secondary on dark green
on-brand: '#ffffff'
on-gold: '#1e3932' # gold-tier inverse text
border: '#d6dbde' # input border
border-soft: '#e7e7e7' # nutrition table hairline
link: '#00754A' # green-accent for inline links
link-hover: '#006241' # darker on hover
black: '#000000' # top-of-page Join CTA strip, sign-in button
red: '#c82014' # error / destructive
yellow: '#fbbc05' # warning / legacy
red-tint: 'hsl(4 82% 43% / 5%)' # invalid field tint
green-light-tint: 'hsl(160 32% 87% / 33%)' # valid field tint
scrim: 'rgba(0,0,0,0.5)'
shadow-card-1: 'rgba(0,0,0,0.14)' # 0.5px ring layer
shadow-card-2: 'rgba(0,0,0,0.24)' # 1px direct layer
shadow-frap-1: 'rgba(0,0,0,0.24)' # base 6px halo
shadow-frap-2: 'rgba(0,0,0,0.14)' # ambient 8/12 directional
shadow-nav-1: 'rgba(0,0,0,0.10)'
shadow-nav-2: 'rgba(0,0,0,0.06)'
shadow-nav-3: 'rgba(0,0,0,0.07)'
typography:
display:
family: 'SoDoSans, "Helvetica Neue", Helvetica, Arial, sans-serif'
weights: [400, 500, 600, 700]
body:
family: 'SoDoSans, "Helvetica Neue", Helvetica, Arial, sans-serif'
weights: [400, 500, 600]
serif:
family: '"Lander Tall", "Iowan Old Style", Georgia, serif'
weights: [400, 700]
script:
family: '"Kalam", "Comic Sans MS", cursive'
weights: [400, 700]
mono:
family: 'Menlo, Monaco, Consolas, "Courier New", monospace'
weights: [400]
scale:
display-10: { size: 80, weight: 600, lineHeight: 1.2, tracking: '-0.16px', family: display, notes: 'largest Rewards/hero display' }
jumbo-9: { size: 58, weight: 600, lineHeight: 1.2, tracking: '-0.16px', family: display, notes: 'secondary hero headings' }
hero-large-8: { size: 45, weight: 600, lineHeight: 1.2, tracking: '-0.16px', family: display, notes: 'landing section headlines' }
h1: { size: 24, weight: 600, lineHeight: 1.5, tracking: '-0.16px', family: display, notes: 'Starbucks-Green primary heading' }
h2: { size: 24, weight: 400, lineHeight: 1.5, tracking: '-0.16px', family: display, notes: 'Regular-weight section title in Text Black' }
h3: { size: 22, weight: 600, lineHeight: 1.27, tracking: '-0.16px', family: display }
h4: { size: 18, weight: 600, lineHeight: 1.33, tracking: '-0.16px', family: display }
body-large: { size: 19, weight: 400, lineHeight: 1.75, tracking: '-0.16px', family: body, notes: 'hero intro copy' }
body-md: { size: 16, weight: 400, lineHeight: 1.5, tracking: '-0.01em', family: body, notes: 'default body — text-3' }
body-strong: { size: 16, weight: 600, lineHeight: 1.5, tracking: '-0.01em', family: body }
body-sm: { size: 14, weight: 400, lineHeight: 1.5, tracking: '-0.01em', family: body, notes: 'metadata, form labels' }
body-sm-strong: { size: 14, weight: 600, lineHeight: 1.2, tracking: '-0.01em', family: body, notes: 'button label, table value' }
micro: { size: 13, weight: 400, lineHeight: 1.5, tracking: '-0.01em', family: body, notes: 'active float-label, caption' }
button-md: { size: 16, weight: 600, lineHeight: 1.2, tracking: '-0.01em', family: body }
button-sm: { size: 14, weight: 600, lineHeight: 1.2, tracking: '-0.01em', family: body }
rewards-display: { size: 45, weight: 700, lineHeight: 1.1, tracking: '-0.16px', family: serif, notes: 'Lander Tall on Rewards editorial' }
cup-name: { size: 24, weight: 400, lineHeight: 1.2, tracking: '0', family: script, notes: 'Kalam on Careers cup-names' }
overline: { size: 12, weight: 700, lineHeight: 1.2, tracking: '0.325px', family: body, transform: uppercase }
radius:
micro: 2
sm: 4 # add-in / milk select rectangle, tags
md: 8
card: 12 # cards, modals, menu-item tiles
card-top: '12px 12px 0 0' # full-width feedback tab
pill: 50 # all buttons
full: 9999 # circular icons, Frap floating button
spacing:
base: 4
scale: [4, 8, 12, 16, 20, 24, 32, 40, 48, 56, 64, 80, 96, 128]
layout:
page-width: 1440
prose-width: 720
header-height: 99 # progressive: 64 xs / 72 mobile / 83 tablet / 99 desktop
sub-nav-height: 53
outer-gutter-mobile: 16
outer-gutter-tablet: 24
outer-gutter-desktop: 40
hero-image-proportion: 0.4
hero-content-proportion: 0.6
components:
button-primary-filled:
bg: '#00754A'
color: '#ffffff'
border: '1px solid #00754A'
radius: 50
padding: '7px 16px'
font: button-md
use: '"Explore our afternoon menu", "Sign up for free" — primary CTA across the storefront.'
button-primary-outlined:
bg: 'transparent'
color: '#00754A'
border: '1px solid #00754A'
radius: 50
padding: '7px 16px'
use: '"Give them a try", "Start an order" — outlined alternative on light surfaces.'
button-black-filled:
bg: '#000000'
color: '#ffffff'
border: '1px solid #000000'
radius: 50
padding: '7px 16px'
font: button-sm
use: '"Join now" top-of-page strip and high-conversion moments.'
button-dark-outlined:
bg: 'transparent'
color: 'rgba(0,0,0,0.87)'
border: '1px solid rgba(0,0,0,0.87)'
radius: 50
padding: '7px 16px'
use: '"Sign in" — dark outlined on light.'
button-inverted-on-green:
bg: '#ffffff'
color: '#00754A'
border: '1px solid #ffffff'
radius: 50
padding: '7px 16px'
use: 'White button with green text, used over House-Green dark bands.'
button-outlined-on-dark:
bg: 'transparent'
color: '#ffffff'
border: '1px solid #ffffff'
radius: 50
padding: '7px 16px'
use: 'Secondary outlined-white CTA on dark green band, paired with white-filled primary.'
button-active:
transform: 'scale(0.95)'
use: 'Universal :active state on every pill button — Starbucks signature press feedback.'
frap:
bg: '#00754A'
icon: '#ffffff'
radius: 9999
size: 56
position: 'fixed bottom-right'
touch-offset: '-0.8rem'
shadow: '0 0 6px rgba(0,0,0,0.24), 0 8px 12px rgba(0,0,0,0.14)'
active-shadow: '0 0 6px rgba(0,0,0,0.24), 0 8px 12px rgba(0,0,0,0)'
use: 'Floating circular order CTA — the product''s signature elevation element.'
frap-mini:
bg: '#00754A'
icon: '#ffffff'
radius: 9999
size: 40
use: 'Small variant of the Frap on space-constrained surfaces.'
feedback-tab:
bg: '#00754A'
color: '#ffffff'
radius: '12px 12px 0 0'
padding: '8px 16px'
font: button-sm
use: '"Provide feedback" tab fixed bottom-right inside, attached to viewport edge.'
card-content:
bg: '#ffffff'
radius: 12
shadow: '0 0 0.5px rgba(0,0,0,0.14), 0 1px 1px rgba(0,0,0,0.24)'
use: 'Default content card — feature card, menu-item tile, reward-status panel.'
card-rewards-status:
bg: '#1e3932'
color: '#ffffff'
radius: 12
use: 'Bronze / Silver / Gold tier panel — colored gradient header + level badge + benefits list.'
card-partnership:
bg: '#faf6ee'
color: 'rgba(0,0,0,0.87)'
radius: 12
shadow: '0 0 0.5px rgba(0,0,0,0.14), 0 1px 1px rgba(0,0,0,0.24)'
use: 'Rewards partnership card — SkyMiles, Bonvoy on cream-gold surface.'
card-gift:
bg: 'illustrated photograph'
radius: 12
shadow: 'light drop shadow — physical-card feel'
use: 'Each gift card is a distinct illustrated photograph filling the card.'
modal:
bg: '#ffffff'
radius: 12
padding: '88px 24px 24px 24px'
use: 'Centered dialog — top padding leaves room for close button.'
input-floating-label:
bg: '#ffffff'
border: '1px solid #d6dbde'
radius: 4
padding: '12px'
focus-border: '#00754A'
label-active-translate: '-12px'
label-active-size: '1.4rem'
use: 'Floating label input — animates label up on focus/fill.'
size-option:
bg: 'transparent'
icon-color: '#00754A'
radius: 9999
use: 'PDP cup-icon button — 4-up Tall/Grande/Venti/Trenta row, ring outline on selected.'
size-option-selected:
ring: '2px solid #00754A'
use: 'Selected cup wraps icon with green circular ring outline.'
customize-button:
bg: '#ffffff'
color: '#00754A'
border: '1.5px solid #00754A'
radius: 50
padding: '14px 40px'
use: '"Customize" pill with gold sparkle icon — secondary primary action on PDP.'
add-to-order-button:
bg: '#00754A'
color: '#ffffff'
radius: 50
padding: '14px 32px'
use: 'PDP "Add to Order" pill — pinned top-right of product card.'
rewards-cost-pill:
bg: 'transparent'
border: '1px solid #cba258'
color: '#cba258'
radius: 50
padding: '4px 12px'
use: '"200★ item" — Rewards Stars required to redeem this item, gold pill.'
numeric-stepper:
button-bg: '#ffffff'
button-border: '1px solid #d6dbde'
button-size: 32
button-radius: 9999
use: 'Embedded "− count +" within Add-in row when quantity required.'
global-nav:
bg: '#ffffff'
height-progressive: '64 / 72 / 83 / 99'
shadow: '0 1px 3px rgba(0,0,0,0.10), 0 2px 2px rgba(0,0,0,0.06), 0 0 2px rgba(0,0,0,0.07)'
use: 'Fixed top bar with three-layer soft lift — wordmark + Menu/Rewards/Gift Cards + utilities.'
feature-band:
bg: '#1e3932'
color: '#ffffff'
use: 'Full-width dark-green strip — split 40/60 with photography right, copy + CTA pair left.'
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
ease-checked: 'cubic-bezier(0.32, 2.32, 0.61, 0.27)' # springy 2.32 overshoot on checked input
ease-expander: 'cubic-bezier(0.25, 0.46, 0.45, 0.94)'
duration-fast: 150
duration-standard: 200
duration-slow: 300
duration-expander: 300
duration-image-fade: 300
cta-press: 'transform: scale(0.95) over 200ms — universal active state on every pill'
frap-active: 'ambient shadow fades to 0 + scale(0.95)'
reduced-motion: 'respects prefers-reduced-motion: reduce — scale-presses degrade to opacity-dim, image fade-in disabled, expander animation disabled.'
breakpoints:
xs: 480
mobile: 768
tablet: 1024
desktop: 1440
wide: 1920
shadows:
ambient: '0 0 0.5px rgba(0,0,0,0.14), 0 1px 1px rgba(0,0,0,0.24)'
global-nav: '0 1px 3px rgba(0,0,0,0.10), 0 2px 2px rgba(0,0,0,0.06), 0 0 2px rgba(0,0,0,0.07)'
frap-base: '0 0 6px rgba(0,0,0,0.24)'
frap-ambient: '0 8px 12px rgba(0,0,0,0.14)'
gift-card: '0 2px 8px rgba(0,0,0,0.10)'
svc-card: 'drop-shadow(0 4px 1px rgba(0,0,0,0.11)) drop-shadow(0 0 2px rgba(0,0,0,0.24))'
ring: '0 0 0 2px #00754A'
accessibility:
contrast-text-on-bg: 11.5 # text 0.87 on cream — AAA
contrast-text-on-brand: 5.5 # white on Green Accent — AA at body
contrast-h1-on-cream: 6.0 # Starbucks Green on cream — AA
contrast-text-on-house: 13.0 # white on House Green — AAA
contrast-soft-on-cream: 6.5 # text-soft on cream — AA
contrast-rewards-text: 8.5 # rewards green on cream — AAA
focus-ring: '2px solid #00754A — Green Accent on light, white ring on House Green dark surfaces'
reduced-motion-honored: true
touch-target-min: 44 # pills ~32px tall need expanded padding on mobile
keyboard-nav: 'Tab moves utility → wordmark → primary nav (Menu/Rewards/Gift Cards) → utility (Find a store/Sign in/Join now) → main content → Frap → footer.'
dark-mode: null # Light-only across the marketing storefront. The Starbucks app respects system dark mode; the website does not. Feature bands are dark-green by content, not theme.
---
## 1. Visual Theme & Atmosphere
Starbucks' design system is a **warm, confident retail flagship** wearing the green of their storefront apron across every surface. The canvas alternates between a neutral-warm cream (`#f2f0eb`) and a ceramic off-white (`#edebe9`) — colors that reference actual store materials: the paper napkins, the café walls, the wood finishes — while the signature **Starbucks Green** (`#006241`) anchors the brand moment on hero bands, CTAs, and the Rewards experience. The greens come in four calibrated shades (Starbucks, Accent, House, Uplift), each mapped to a specific surface role, and gold (`#cba258`) appears only around Rewards-status ceremony — never as a general accent.
Typography carries most of the brand voice. The proprietary **SoDoSans** typeface (custom to Starbucks, licensed from House Industries) sits across nearly every surface with a tight `-0.16px` letter-spacing — it reads confident and friendly rather than fashion-magazine severe. What's unusual: the Rewards page switches to a warm serif (`"Lander Tall", "Iowan Old Style", Georgia`) for specific headline moments, subtly echoing the nostalgic feel of a coffeehouse chalkboard. And the Careers pages use a handwritten script (`"Kalam"`) for personal cup-name touches. Three typefaces, three contexts — the system is disciplined about when each appears.
The surfaces breathe through rounded geometry. Every button is a 50px full-pill. Cards take a 12px rounded-rectangle. The "Frap" floating CTA — a 56px circular order button in Green Accent (`#00754A`) — is the product's signature depth move: it floats bottom-right with a layered shadow stack (`0 0 6px rgba(0,0,0,0.24)` base + `0 8px 12px rgba(0,0,0,0.14)` ambient) and compresses via `scale(0.95)` on press. Elevations are otherwise restrained — card shadows stay at a whispered `0.14/0.24` alpha, global nav gets a quiet three-layer shadow stack. The whole system feels like clean café signage: legible, warm, and never shouting.
The color-block page rhythm is unmistakable: Cream hero → White content sections → Dark-green (`#1E3932`) feature band with white text → Cream utility zone → Dark-green footer with gold / white text — an espresso-dark bookend around the bright body. The visual cadence references the Starbucks store experience itself: warm wood, dark roast espresso, pale cream foam.
**Key Characteristics:**
- Four-tier green brand system (Starbucks / Accent / House / Uplift) each mapped to a distinct surface role — not a single "brand green"
- Gold reserved for Rewards-status moments only; never a general-purpose accent
- Warm-neutral canvas (`#f2f0eb` / `#edebe9`) instead of cold white — references café materials
- Custom proprietary typeface (SoDoSans) with tight `-0.16px` letter-spacing as the universal voice
- Context-specific type switches: serif (Lander Tall) for Rewards, script (Kalam) for Careers cup-names
- Full-pill buttons (`50px` radius) universal, `scale(0.95)` active press the signature micro-interaction
- Floating "Frap" circular CTA (`56px`, Green Accent fill, layered shadow stack) — the product's signature elevation element
- Gift-card surfaces designed as **photographed physical product** — every card is a distinct illustrated photograph rather than a generated graphic
- 12px card radius + whisper-soft shadows keep content cards flat-plus-hint-of-lift
- Rem-based spacing scale anchored at 1.6rem (~16px) = `--space-3`, stepping to 6.4rem (~64px)
## 2. Color Palette & Roles
### Primary
- **Starbucks Green** (`#006241`): The historic brand green. Used on h1 headings, primary section headers on the Rewards page, and as the main brand signal wherever a single dominant color is needed.
- **Green Accent** (`#00754A`): A slightly brighter, more luminous green. The primary filled-CTA color ("Explore our afternoon menu", "See the spring menu") and the fill of the floating Frap circular button.
- **House Green** (`#1E3932`): The deep near-black brand green. Footer surface, feature-band backgrounds, reward-status dark surfaces, and the headline "Free coffee is just the beginning" hero band on Rewards.
- **Green Uplift** (`#2b5148`): A secondary mid-dark green used sparingly on decorative accents and dark-gradient moments.
- **Green Light** (`#d4e9e2`): A pale mint wash used for form-valid-state tints and light green utility surfaces.
### Brand & Dark
- **House Green** (`#1E3932`): The dark feature-band ground and footer surface.
- **Black** (`#000000`): Reserved for the dark top-of-page CTA strip ("Join now") and high-contrast sign-in buttons. Never a body color.
### Accent
- **Gold** (`#cba258`): Reserved almost exclusively for Rewards-status ceremony — Gold-tier callouts, partnership badges (SkyMiles, Bonvoy), and premium-feeling accents. Never a general-purpose brand color.
- **Gold Light** (`#dfc49d`): Softer gold for background washes on gold-tier sections.
- **Gold Lightest** (`#faf6ee`): Cream-gold page-surface wash used under partnership sections on the Rewards page.
### Surface & Background
- **White** (`#ffffff`): Primary card and modal surface. Also card fill on gift-card tiles.
- **Neutral Cool** (`#f9f9f9`): Subtle cool-gray surface used on dropdown menus, form-card wraps, and quiet utility containers.
- **Neutral Warm** (`#f2f0eb`): The warm cream **primary page canvas** for Rewards utility zones and hero bands.
- **Ceramic** (`#edebe9`): A slightly warmer/darker cream for zone separators, soft page-section washes, and Rewards partnership band.
### Interactive
- **Link** (`#00754A`): Green-Accent inline link in body.
- **Link Hover** (`#006241`): darker Starbucks-Green on hover.
- **Selected** (`#00754A`): selected radio / checkbox / size-option ring.
### Neutral Scale
- **Text Black** (`rgba(0, 0, 0, 0.87)`): Primary heading and body text on light surfaces. Not pure black — an 87%-opacity black that reads warmer.
- **Text Black Soft** (`rgba(0, 0, 0, 0.58)`): Secondary/metadata text on light surfaces.
- **Text White** (`rgba(255, 255, 255, 1)`): Primary heading/body text on dark green surfaces.
- **Text White Soft** (`rgba(255, 255, 255, 0.70)`): Secondary text on dark-green surfaces — footer link descriptions, caption text.
- **Rewards Green** (`#33433d`): A dedicated muted slate-green used only on Rewards-page text blocks — a slightly "dustier" reading color that signals "reward surface" without using full Starbucks Green.
### Surface & Borders
- **Input Border** (`#d6dbde`): Default form input outline — slightly cool to balance the warm canvas.
- **Hairline** (`#e7e7e7`): Nutrition-table row separator.
### Shadow Colors
Whisper-soft, layered. The system never reaches for a single heavy drop shadow.
- **Card Layer 1** `rgba(0,0,0,0.14)` — 0.5px ring
- **Card Layer 2** `rgba(0,0,0,0.24)` — 1px direct
- **Frap Halo** `rgba(0,0,0,0.24)` — 6px base
- **Frap Ambient** `rgba(0,0,0,0.14)` — 8/12 directional
- **Nav 3-layer** `rgba(0,0,0,0.10)`, `0.06`, `0.07`
### Semantic
- **Red** (`#c82014`): Error and destructive state (form invalid, destructive actions).
- **Yellow** (`#fbbc05`): Warning state, legacy brand touch.
- **Green Light tint** at 33% opacity: form valid-field tint.
- **Red Tint** at 5% opacity: invalid-field tint.
## 3. Typography Rules
### Font Family
- **Primary**: `SoDoSans, "Helvetica Neue", Helvetica, Arial, sans-serif` — Starbucks' proprietary corporate typeface, used across nearly every surface
- **Loading Fallback**: `"Helvetica Neue", Helvetica, Arial, sans-serif` — what users see before SoDoSans loads
- **Rewards Serif**: `"Lander Tall", "Iowan Old Style", Georgia, serif` — used on specific Rewards-page headline moments for a warm editorial feel
- **Careers Script**: `"Kalam", "Comic Sans MS", cursive` — used exclusively for Careers-page "cup name" decorative touches, referencing the hand-written names on Starbucks cups
- **Open-source substitutes**: SoDoSans is proprietary (House Industries license). Reasonable replacements: **Inter** (similar humanist geometric proportions, wide weight range), **Manrope** (slightly rounder, similar confident feel), **Nunito Sans** (warmer, good for a "café" brand substitute). If substituting, verify the tight `-0.01em` / `-0.16px` tracking still reads well; some open-source fonts need `-0.005em` instead.
No OpenType stylistic sets explicitly activated at `:root`. The system relies on weight + tracking for character.
### Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|------|------|------|--------|-------------|----------------|-------|
| display-10 | SoDoSans | 80 | 600 | 1.2 | -0.16px | Largest Rewards/hero display |
| jumbo-9 | SoDoSans | 58 | 600 | 1.2 | -0.16px | Secondary hero headings |
| hero-large-8 | SoDoSans | 45 | 600 | 1.2 | -0.16px | Landing section headlines |
| h1 | SoDoSans | 24 | 600 | 1.5 | -0.16px | Starbucks-Green primary heading |
| h2 | SoDoSans | 24 | 400 | 1.5 | -0.16px | Regular-weight section title in Text Black |
| h3 | SoDoSans | 22 | 600 | 1.27 | -0.16px | Minor heading |
| h4 | SoDoSans | 18 | 600 | 1.33 | -0.16px | Small heading |
| body-large | SoDoSans | 19 | 400 | 1.75 | -0.16px | Hero intro copy, feature-band body |
| body-md | SoDoSans | 16 | 400 | 1.5 | -0.01em | Default body — text-3 |
| body-strong | SoDoSans | 16 | 600 | 1.5 | -0.01em | Emphasized body, button label |
| body-sm | SoDoSans | 14 | 400 | 1.5 | -0.01em | Metadata, form labels |
| body-sm-strong | SoDoSans | 14 | 600 | 1.2 | -0.01em | Button label, table value |
| micro | SoDoSans | 13 | 400 | 1.5 | -0.01em | Active float-label, caption |
| button-md | SoDoSans | 16 | 600 | 1.2 | -0.01em | All pill-button labels |
| button-sm | SoDoSans | 14 | 600 | 1.2 | -0.01em | Compact pill labels |
| rewards-display | Lander Tall | 45 | 700 | 1.1 | -0.16px | Rewards editorial headline (serif switch) |
| cup-name | Kalam | 24 | 400 | 1.2 | 0 | Careers cup-name script |
| overline | SoDoSans | 12 | 700 | 1.2 | 0.325px | Uppercase form labels |
**Letter-spacing tokens:**
- `letterSpacingNormal`: `-0.01em` (default — tight, characteristic)
- `letterSpacingLoose`: `0.1em` (emphasized caps)
- `letterSpacingLooser`: `0.15em` (uppercase-style labels, extreme emphasis)
**Line-height tokens:**
- `lineHeightNormal`: `1.5` (body)
- `lineHeightCompact`: `1.2` (display/buttons)
### Principles
- **Tight negative tracking (`-0.01em`)** is applied almost universally — the entire product reads slightly compressed, which gives SoDoSans its confident presence without feeling squeezed.
- **Weight shifts carry hierarchy, not size shifts.** H1 and H2 share the same 24px/36px size; only weight (600 vs 400) and color (Starbucks-Green vs Text Black) separate them.
- **Size tokens use rem, anchored to `1rem = 10px`** on this site (via a `font-size: 62.5%` root trick). So `1.6rem` = 16px, `2.4rem` = 24px, etc. The scale is semantic (textSize-1 through textSize-10), not arbitrary pixel values.
- **Context-specific typeface swaps** — serif on Rewards, script on Careers — are deliberate and localized. Never mix them with the primary sans within the same surface.
- **Body text never goes pure black** — it sits at `rgba(0,0,0,0.87)` to match the warm-neutral canvas temperature.
- **Lander Tall reserved for Rewards editorial only.** Don't reach for serif elsewhere.
- **Kalam reserved for Careers cup-names only.** The script is an extreme typographic move; misuse breaks the entire system.
## 4. Component Stylings
### Buttons
**`button-primary-filled` — "Explore our afternoon menu"**
- Background `#00754A` (Green Accent), text `#ffffff`, border `1px solid #00754A`, radius 50, padding `7px 16px`, font 16/600 with `-0.01em` tracking. Active: `transform: scale(0.95)`. Transition: `all 0.2s ease`.
**`button-primary-outlined` — "Give them a try"**
- Background transparent, text `#00754A`, border `1px solid #00754A`. Same radius/padding/active/transition as filled.
**`button-black-filled` — "Join now"**
- Background `#000000`, text `#ffffff`, border `1px solid #000000`, radius 50, padding `7px 16px`, font 14/600. Used on top-of-page join strip and similar conversion moments.
**`button-dark-outlined` — "Sign in"**
- Background transparent, text `rgba(0,0,0,0.87)`, border `1px solid rgba(0,0,0,0.87)`, radius 50, padding `7px 16px`, font 14/600.
**`button-inverted-on-green` — "See the spring menu"**
- Background `#ffffff`, text `#00754A`, border `1px solid #ffffff`. White button with green text, used over House-Green dark bands.
**`button-outlined-on-dark` — "Learn more"**
- Background transparent, text `#ffffff`, border `1px solid #ffffff`. Used on dark-green feature bands for secondary action paired with a white-filled CTA.
**`frap` — Floating Circular Order Button**
- Background `#00754A`, icon `#ffffff`, size `5.6rem / 56px` (standard) or `4rem / 40px` (mini), radius 50%, fixed bottom-right with `-0.8rem` touch offset.
- Shadow stack: base `0 0 6px rgba(0,0,0,0.24)` + ambient `0 8px 12px rgba(0,0,0,0.14)`
- Active: ambient shadow fades to `0 8px 12px rgba(0,0,0,0)`
- This is the product's signature elevation element — it floats over every scrolled surface.
**`feedback-tab` — "Provide feedback"**
- Background `#00754A`, text `#ffffff`, radius `12px 12px 0 0` (top-rounded only), padding `8px 16px`, font 14/400. Positioned fixed bottom-right inside, attached to viewport edge.
### Cards & Containers
**`card-content` — Default Content Card**
- Background `#ffffff`, radius 12, shadow `0 0 0.5px rgba(0,0,0,0.14), 0 1px 1px rgba(0,0,0,0.24)`. Used for feature cards, menu-item tiles, reward-status panels.
**`card-gift` — Gift Card Tile**
- Background: illustrated photography fills the card (no solid bg)
- Radius: ~12px, slightly tighter on corners
- Shadow: lighter than default card — these are treated like physical cards laid on the canvas
- Labeled by category above the card grid (Spring, Thank You, Birthday, Celebration, Mother's Day, Appreciation, Encouragement, Milestones, Anytime)
**`card-rewards-status` — Rewards Status Panel**
- Three-column grid: Bronze / Gold / Silver-ish — each a House Green panel with:
- Colored gradient/color header ring
- Numbered "Level" badge
- Status title in SoDoSans 24/600
- Stars / benefits list in white/translucent-white text
- Bottom "As you earn more stars…" progression caption
**`card-partnership` — Rewards partnership card**
- Background `#faf6ee` (Gold Lightest) warm-cream surface
- Content: partner logos centered with descriptive text below
- Radius and shadow follow default card spec
**`modal`** — padding `24px`, top padding `88px` (leaves room for close button), radius 12 (inherits from card spec).
### Inputs & Forms
**`input-floating-label`**
- Label floats above the input border when focused/filled
- Desktop label: `1.9rem` default, animates to `1.4rem` when active
- Mobile label: `1.6rem` default, animates to `1.3rem` active
- Active label translate: `-12px` with `-50%` Y translation
- Field padding: `12px`. Form horizontal padding: `1.6rem`
- Validation: valid → `rgba(green-light, 0.33)` tint; invalid → `rgba(red, 0.05)` tint
- Transition: `0.3s cubic-bezier(0.32, 2.32, 0.61, 0.27)` on checked input — a slightly "springy" 2.32 overshoot curve
**`option-icon`** — checkbox/radio with `3px` inner padding using the springy bezier above.
### Navigation
**`global-nav`** — fixed top bar with progressive heights: `64px` xs → `72px` mobile → `83px` tablet → `99px` desktop. Triple-layer shadow `0 1px 3px rgba(0,0,0,0.10), 0 2px 2px rgba(0,0,0,0.06), 0 0 2px rgba(0,0,0,0.07)`. Left: Starbucks wordmark (offset by `99px` md / `131px` lg). Primary links: Menu · Rewards · Gift Cards. Right: Find a store + Sign in (outlined) + Join now (black filled).
**`sub-nav`** — second bar (e.g., Rewards internal) at `53px` global / `48px` internal. Horizontal tab group beneath the global nav.
**Mobile Nav** — collapses to a hamburger drawer below tablet. Frap floating button persists at bottom-right regardless of nav state.
### PDP Components
**`size-option-selector`** — horizontal row of 4 cup-icon buttons (Tall / Grande / Venti / Trenta). Each: cup silhouette icon top, size name 16/700 in Starbucks-Green, fluid-ounce caption 13/400 in Text Black Soft. Active: green circular ring `2px solid #00754A` around selected cup. Inactive: no ring, same typography. Full-width row, equal spacing. Container radius 12 or flat; individual icons 50% circular.
**`add-in-select`** — outlined rectangle for milk/add-in selection. Background `#ffffff`, border `1px solid #d6dbde`, radius 4. Floating label above top border ("Add-ins" / "Milk") in 13/700 Text Black uppercase, `0.325px` letter-spacing. Value centered in 16/400 Text Black. Chevron-down right side. Focus border shifts to `#00754A`.
**`numeric-stepper`** — embedded `−` count `+` inline right of the label. Buttons circular `32×32` with `1px solid #d6dbde` border, neutral gray icon. Count number 16/700 Text Black centered.
**`customize-button`** — bg `#ffffff`, text `#00754A`, border `1.5px solid #00754A`, radius 50, padding `14px 40px`. Label: "Customize" with a gold sparkle ✨ icon inset left. Used to enter drink-customization flow after size/milk selection.
**`add-to-order-button`** — bg `#00754A`, text `#ffffff`, radius 50, padding `14px 32px`. Pinned top-right of product card. Same `scale(0.95)` active behavior.
**`rewards-cost-pill`** — "200★ item". Transparent bg, gold border + gold text, radius 50, padding `4px 12px`. Font 13/700 with `0.5px` letter-spacing. Used only on Rewards-redeemable items.
**`product-description-band`** — full-width House Green band. Stack: Rewards Cost Pill (gold) if applicable → product description body 16/400/1.5 white → nutritional summary 14/700 ("140 calories, 25g sugar, 2.5g fat") → outlined-white-on-green pill "Full nutrition & ingredients list". 32px vertical padding.
**`nutrition-table`** — two-column on Nutrition page. Left: "Ingredients" 24/400 + list or placeholder. Right: "Nutrition" + label/value rows separated by `1px solid #e7e7e7` hairline. Footnote 13/400 Text Black Soft at bottom.
### Image Treatment
- **Hero photography**: Product photos (beverages in clear glass with colored backgrounds — coral, sage, warm amber) occupy ~40vw of a split-hero; text occupies the other 60vw.
- **Gift card illustrations**: Each card is a distinct illustrated photograph (painted-feel, hand-drawn-looking, warm color palette). Never generic generated graphics.
- **Rewards ceremony imagery**: Photographs of Starbucks Rewards App screens held in-hand, angled compositions.
- **Menu thumbnails**: Square or 4:3 product photography with clean white/cream backdrops, slight soft drop-shadow.
- **Image fade-in**: `opacity 0.3s ease-in` on image load.
### Cookie Consent Module
Dark-green modal card at top of page with "Agree" (green-filled, `rgb(0,130,72)` variant) and "Manage preferences" (outlined). Appears on first visit; dismissible.
## 5. Layout Principles
### Spacing System
Rem-based semantic scale (anchored `1rem = 10px`):
| Token | Rem | Pixels | Typical Use |
|-------|-----|--------|-------------|
| --space-1 | 0.4rem | 4px | Tightest inline padding |
| --space-2 | 0.8rem | 8px | Small gap, button vertical padding |
| --space-3 | 1.6rem | 16px | Default — card padding, outer gutter xs |
| --space-4 | 2.4rem | 24px | Section inner spacing, outer gutter md |
| --space-5 | 3.2rem | 32px | Major between-section spacing |
| --space-6 | 4.0rem | 40px | Large gaps, outer gutter lg, header crate |
| --space-7 | 4.8rem | 48px | Section-to-section spacing |
| --space-8 | 5.6rem | 56px | Very large breathing — Frap height |
| --space-9 | 6.4rem | 64px | Widest section padding |
**Gutter tokens:**
- `--outerGutter: 1.6rem` (16px, default / mobile)
- `--outerGutterMedium: 2.4rem` (24px, tablet)
- `--outerGutterLarge: 4.0rem` (40px, desktop)
**Universal rhythm constant**: `1.6rem` (16px) appears across every page as the default outer gutter, card padding baseline, and text-size-3 body — the system's most frequent spacing unit.
### Grid & Container
- Column width scale: `--columnWidthSmall: 343px` / `Medium: 500px` / `Large: 720px` / `XLarge: 1440px`
- Gift-card grid: 3-5-up responsive grid of `~343px` tiles
- Rewards status section: 3-up dark-green panels at `lg+` breakpoints
- Hero: asymmetric split 40% (image) / 60% (content)
### Whitespace Philosophy
Whitespace carries the feeling of "plenty of space in the café." Section padding leans generous (40–64px). Content blocks are separated by whitespace rather than dividers. The cream canvas (`#f2f0eb`) is itself a visual breath between white cards and green feature bands.
### Section Cadence
The page rhythm: Cream hero → White content sections → House-Green feature band with white text → Cream utility zone → House-Green footer with gold/white text. An espresso-dark bookend around the bright body.
## 6. Shapes & Radius Scale
| Tier | Value | Use |
|------|-------|-----|
| Micro | 2px | Inset table corners |
| SM | 4px | Add-in rectangle, tags |
| MD | 8px | Compact secondary surface |
| Card | 12px | Cards, modals, menu-item tiles |
| Card-top | 12px 12px 0 0 | Full-width feedback tab (compound) |
| Pill | 50px | All buttons — universal full-pill |
| Full | 9999 (50%) | Circular icons, Frap floating button, avatar thumbnails |
| SVC | 3.3333%/5.298% | Specialty elliptical for Starbucks-Visa-Card mockups |
The 50px pill is non-negotiable for buttons — square corners would break the system. The 12px card radius gives content cards a soft-but-not-bubbly feel. The Frap is the only true 50% circle in the system.
## 7. Depth & Elevation
| Level | Treatment | Use |
|-------|-----------|-----|
| 0 — Flat | no shadow | Body bands, footer, all editorial bands |
| 1 — Card | `0 0 0.5px rgba(0,0,0,0.14), 0 1px 1px rgba(0,0,0,0.24)` | Default content cards — whisper-soft dual-shadow |
| 2 — Global Nav | `0 1px 3px rgba(0,0,0,0.10), 0 2px 2px rgba(0,0,0,0.06), 0 0 2px rgba(0,0,0,0.07)` | Triple-layer soft lift on the fixed top bar |
| 3 — Frap Base | `0 0 6px rgba(0,0,0,0.24)` | Base halo around the floating circular CTA |
| 4 — Frap Ambient | `0 8px 12px rgba(0,0,0,0.14)` | Stacked directional ambient — floats the Frap forward |
| 5 — Gift Card | Light drop shadow around illustrated photograph | Physical-card feel for gift tiles |
| 6 — SVC | `drop-shadow(0 4px 1px rgba(0,0,0,0.11)) drop-shadow(0 0 2px rgba(0,0,0,0.24))` | Stacked SVG drop shadows for Starbucks-Card visuals |
| 7 — Modal scrim | `rgba(0,0,0,0.5)` | Modal backdrop |
### Shadow Philosophy
Whisper-soft, layered over solid — the system never reaches for a single heavy drop shadow. Instead, it stacks 2–3 low-alpha shadows with different offsets to simulate real-world ambient + direct lighting. The Frap button is the most elevated element on any page. Decorative depth: no gradient system; surfaces are solid color-block. Color-block banding carries perceived depth (dark-green bands read as "recessed feature zones" between cream/white body sections). SVG filter shadows on Starbucks-Card visuals add a slight 3D physicality without a box-shadow.
## 8. Interaction & Motion
### Easing
- **Standard**: `cubic-bezier(0.4, 0, 0.2, 1)` — default for hover, focus, transitions
- **Emphasized**: `cubic-bezier(0.2, 0, 0, 1)` — modal entry, mega-menu reveal
- **Checked / springy**: `cubic-bezier(0.32, 2.32, 0.61, 0.27)` — checkbox/radio overshoot
- **Expander**: `cubic-bezier(0.25, 0.46, 0.45, 0.94)` — measured ease-out for FAQ accordions
### Durations
| Bucket | Value | Use |
|--------|-------|-----|
| Fast | 150ms | Color transitions, focus ring fade-in |
| Standard | 200ms | Pill press scale, all hover states |
| Slow | 300ms | Image fade-in, expander, drawer slide |
### Per-Component Recipes
- **Pill press**: `transform: scale(0.95)` over 200ms `cubic-bezier(0.4, 0, 0.2, 1)` — universal across every button.
- **Frap press**: ambient shadow fades to `0 8px 12px rgba(0,0,0,0)` while base halo holds + scale(0.95). The ambient-shadow collapse simulates the button settling onto the surface.
- **Card hover**: shadow may slightly intensify; Starbucks does not lift cards.
- **Image fade-in**: `opacity 0.3s ease-in` on lazy-loaded images.
- **Expander / Accordion**: 300ms `cubic-bezier(0.25, 0.46, 0.45, 0.94)` on FAQ rows.
- **Float-label input**: label translates `-12px` and shrinks from 1.9rem to 1.4rem on focus, 200ms.
- **Checkbox check**: springy 2.32 overshoot bezier — the only "playful" motion in the system.
- **Modal enter**: scrim fades over 200ms; dialog translates from `translateY(8px)` opacity 0 to 0/1 over 240ms emphasized.
- **Frap mount**: appears with a 200ms fade-in + 4px translate-up on first scroll past the fold.
### Page Transitions
Page-to-page navigation uses no transition — links fire a hard navigation. Starbucks prioritises perceived speed.
### Reduced Motion
Respects `prefers-reduced-motion: reduce`. The signature `scale(0.95)` press collapses to an instant opacity dim. Image fade-in disables (images appear immediately). Float-label translate becomes instant. Expander animation suppresses. Checkbox spring becomes a snap. The Frap's shadow-fade press still fires (it's a state, not a motion).
## 9. Accessibility & A11y
### Contrast Pairs
| Pair | Ratio | Level |
|------|-------|-------|
| `rgba(0,0,0,0.87)` text on `#f2f0eb` cream | 11.5 | AAA |
| `#ffffff` on `#00754A` Green Accent CTA | 5.5 | AA at body |
| `#006241` Starbucks Green H1 on cream | 6.0 | AA |
| `#ffffff` on `#1E3932` House Green | 13.0 | AAA |
| `rgba(0,0,0,0.58)` Text Soft on cream | 6.5 | AA |
| `#33433d` Rewards Green on cream | 8.5 | AAA |
| `rgba(255,255,255,0.70)` Text White Soft on House Green | 9.5 | AAA |
| `#cba258` Gold on `#ffffff` | 2.4 | AA large only — used at ≥18px |
The gold/white pair sits below AA at body sizes. Starbucks compensates by using gold only on Rewards Cost Pills (4px 12px padding, 13/700 weight) where the text is brief and visually contrasted against the dark-green band.
### Focus Indicators
Focus ring is **2px solid `#00754A`** (Green Accent) on light surfaces. On House-Green dark bands, focus flips to **2px solid `#ffffff`**. Buttons, inputs, links, size-options, and chips all gain the ring on `:focus-visible`.
### ARIA Patterns
- **Frap**: `role="button"` with `aria-label="Open mobile order"`. The floating-button position means it must be tab-reachable and keyboard-activatable.
- **Size selector**: `role="radiogroup"` with each cup-icon a `radio`; arrow keys cycle, Space selects.
- **Add-in select**: native `<select>` or ARIA combobox with `aria-expanded` + `aria-controls`.
- **Numeric stepper**: `role="spinbutton"` with `aria-valuenow` / `aria-valuemin` / `aria-valuemax`.
- **Modal**: `role="dialog"` `aria-modal="true"` with focus trap; Esc closes.
- **Cookie consent**: `role="dialog"` with focus trap on first visit.
- **Rewards Cost Pill**: `aria-label="Costs 200 stars to redeem"`.
- **Float-label input**: label is the actual `<label>` element; floating animation is purely visual.
### Keyboard Navigation
Tab order: Skip-to-main → utility row → wordmark → primary nav (Menu/Rewards/Gift Cards) → utility cluster (Find a store/Sign in/Join now) → main content (top to bottom) → Frap → footer. The Frap is its own tab stop and remains reachable on every scroll position.
- **Inside size selector**: arrow keys cycle, Space selects, Enter confirms.
- **Inside accordion**: Tab moves between rows, Space/Enter expands.
### Screen Reader Hints
Verbose `aria-label` on icon-only buttons (Frap, close X, paddle). The Frap announces "Open mobile order, 1 item in bag" when items are present. The Rewards Cost Pill includes star count in the aria-label so screen readers communicate the redemption cost.
### Reduced Motion
All transitions degrade gracefully. The signature `scale(0.95)` press becomes instant opacity dim. Image fade-in disables. Float-label translate becomes instant. Expander animation suppresses.
## 10. Responsive Behavior
### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| xs | <480px | Global nav 64px; hamburger menu; single-column layouts; pill buttons may go full-width |
| Mobile | 480–767px | Global nav 72px; gift-card grid 2-up; card padding tightens; hero stacks |
| Tablet | 768–1023px | Global nav 83px; gift-card grid 3-up; hero split appears |
| Desktop | 1024–1439px | Global nav 99px; gift-card grid 4-up; full asymmetric hero 40/60 |
| XLarge | 1440px+ | Content caps at `--columnWidthXLarge`; gift-card grid 5-up; extra cream margin |
### Touch Targets
- Pill buttons at `7px 16px` padding measure ~32px tall — below 44px WCAG AAA minimum for touch-only surfaces. On mobile, button padding may be visually expanded to meet the minimum.
- Frap floating circular button at `56px` is well above minimum.
- Frap uses `--frapTouchOffset: calc(-1 * .8rem)` to extend tap area 8px beyond visual edge.
- Form float-label inputs grow their label font size on mobile (1.6rem base vs 1.9rem desktop) — easier to tap and read at arm's-length.
### Collapsing Strategy
- **Global nav height scales progressively**: 64 → 72 → 83 → 99px across breakpoints, not a single value.
- **Hero split collapses**: 40/60 asymmetric split → stacked (image top, content below) at mobile.
- **Gift-card grid**: 5-up → 4-up → 3-up → 2-up → 1-up across breakpoints with adjusted card widths.
- **Feature bands**: stay full-width but text + imagery stack vertically on mobile.
- **Outer gutter scales**: 16px → 24px → 40px as viewport grows.
- **Rewards 3-column status panels**: stack to single column on mobile.
- **Frap remains anchored bottom-right** at every breakpoint.
### Image Behavior
- Hero product photography crops tighter vertically on mobile; content becomes the visual anchor
- Gift-card illustrations preserve aspect ratio; card grid reflows
- `opacity 0.3s ease-in` fade-in transition on image load (prevents jarring pop-in)
- Rewards app-in-hand photography scales proportionally; never stretches
### Container Queries
The PDP add-in selector uses container queries: when its column narrows below ~280px, multi-column add-in groups collapse to single column.
## 11. Content & Voice
### Tone
Warm, friendly, retail-forward. Starbucks' voice is the friendly barista who knows your order — confident enough to recommend a new drink, never pushy, always personable. Headlines lead with invitation ("Free coffee is just the beginning", "Find your perfect drink") rather than discount language. The brand consistently positions Starbucks as **the third place** — between home and work — and the copy reflects that warmth.
### Microcopy Patterns
- **Button verbs**: "Order", "Sign up", "Join now", "Continue", "Add to order", "Customize" — direct retail verbs.
- **Error message recipe**: warm + remedial — "We couldn't process this card. Try a different one or sign in to use a saved card."
- **Success confirmations**: personal — "Your order's ready" / "Star redeemed — enjoy!"
- **Field labels**: short and friendly — "Email", "Card number", "Add a note for the barista".
- **Rewards copy**: ceremonial — "You've earned it", "Free coffee is just the beginning", "Stars never expire".
### Empty States
- **Empty cart**: "Your bag is empty. Browse the menu or pick up where you left off."
- **No favorites**: "Tap the heart on any drink to save your go-tos."
- **No rewards available**: "Earn stars on every purchase to unlock rewards."
### CTA Verb Conventions
- **Primary**: "Order now", "Sign up for free", "Join now", "Continue", "Add to order"
- **Secondary**: "Cancel", "Save for later", "Learn more", "See the menu"
- **Tertiary text**: "Find a store", "Read FAQ", "View nutrition"
The verb library is small and retail-direct. Starbucks does not use "Get started" SaaS verbs — the brand is a place, not a product.
## 12. Dark Mode & Theming
**Light-only across the marketing storefront.** Starbucks' web ships only in the warm cream/white theme. Feature bands and the footer are dark House Green by content (the espresso-dark bookend in the page rhythm), not by theme — they stay dark-green regardless of system preference.
The Starbucks mobile app respects system dark mode independently with its own token swap (deep-house-green canvas, gold accents, white text), but the web does not offer a dark variant. There is no `prefers-color-scheme: dark` query and no `data-theme="dark"` token swap.
If implementing a Starbucks-flavored dark variant for a derived system, swap canvas to `#1E3932` (House Green), card surface to `#2b5148` (Uplift), text to `#ffffff` and `rgba(255,255,255,0.70)`, brand-accent CTA stays at `#00754A` (Green Accent stays vivid on dark), and gold (`#cba258`) becomes the dominant accent.
## 13. Lineage & Influences
Starbucks' web visual lineage is a fusion of three traditions:
- **Café signage and packaging** — the warm cream paper, the dark roast, the gold ceremony around premium products. The web translates the in-store palette directly.
- **Friendly retail commerce** — the full-pill button, the photographic card, the floating order CTA. References Apple Store's product photography and Airbnb's friendly retail tone.
- **Print menu and chalkboard hand-lettering** — the Lander Tall serif on Rewards and the Kalam script on Careers cup-names both reference the hand-written feel of an actual coffeehouse.
What it inherits:
- Apple Store's photographic product cards and 12px radius card discipline
- Airbnb's full-pill button and friendly-retail tone
- The Wall Street Journal's serif-on-cream editorial tradition (Lander Tall on Rewards)
What it borrows from contemporaries:
- Notion's warm-cream canvas instinct (cream-not-cold-white)
- Stripe's whisper-soft layered shadow discipline
- Material Design's floating action button (the Frap)
What it rejects:
- Cool-white SaaS canvas (Starbucks goes warm-cream)
- Gradient washes and atmospheric color (the system is solid color-block)
- Heavy single-shadow cards (Starbucks layers 2–3 low-alpha shadows)
- "Get started" SaaS verbs (the brand is a place, not a product)
**Influences:**
- House Industries — https://houseind.com — Licensed SoDoSans, the proprietary corporate typeface
- Apple Store — https://apple.com — Photographic product cards and 12px radius discipline
- Material Design — https://m3.material.io — Floating Action Button (the Frap)
- Real-world Starbucks store interiors — the wood, the cream paper, the dark roast — the entire palette is a direct translation
## 14. Do's and Don'ts
### Do
- Use Neutral Warm (`#f2f0eb`) or Ceramic (`#edebe9`) as page canvas instead of pure white — the warm cream is the signature
- Map the green tiers to their intended surface role — Starbucks Green for headings, Green Accent for CTAs, House Green for deep bands, Uplift for decorative
- Keep tracking tight at `-0.01em` / `-0.16px` on SoDoSans across the whole system
- Use 50px full-pill radius on every button without exception
- Apply `transform: scale(0.95)` as the universal button active state
- Reserve Gold for Rewards-status ceremony moments only
- Use SoDoSans for nearly everything; switch to Lander Tall serif only for Rewards editorial headlines; reserve Kalam script for Careers "cup name" moments
- Layer 2–3 low-alpha shadows instead of one heavier drop shadow for elevation
- Use the Frap circular CTA as the persistent floating order entry on every shopping surface
- Let the cream canvas breathe between content cards — use whitespace, not dividers
### Don't
- Don't use pure white as the page canvas — the warm cream temperature is load-bearing
- Don't pick "one brand green" — the four-green system is intentional; using only `#006241` everywhere flattens the brand
- Don't use Gold as a general-purpose accent — it's a Rewards signal only
- Don't square the corners on buttons — the 50px pill is universal
- Don't introduce gradient fills — the system is color-block throughout
- Don't weight-contrast h1 and h2 by size — the hierarchy comes from weight + color (600 Starbucks-Green vs 400 Text Black)
- Don't use pure black for body text — `rgba(0,0,0,0.87)` matches the warm canvas
- Don't skip the `scale(0.95)` active feedback on buttons — it's a signature micro-interaction
- Don't stack single heavy shadows; always layer 2–3 low-alpha ones
- Don't introduce serifs or scripts into the main shopping flow — they belong to Rewards and Careers contexts respectively
## 15. Agent Prompt Guide
### Quick Color Reference
- Primary CTA: Green Accent `#00754A`
- Primary CTA text: White `#ffffff`
- Brand heading: Starbucks Green `#006241`
- Feature band / footer: House Green `#1E3932`
- Page canvas: Neutral Warm `#f2f0eb`
- Card canvas: White `#ffffff`
- Heading text on light: Text Black `rgba(0,0,0,0.87)`
- Body text on light: Text Black Soft `rgba(0,0,0,0.58)`
- Body text on dark-green: Text White Soft `rgba(255,255,255,0.70)`
- Rewards accent: Gold `#cba258`
- Rewards reading text: Rewards Green `#33433d`
- Destructive: Red `#c82014`
### Example Component Prompts
1. "Create a primary Starbucks CTA pill — Green Accent (`#00754A`) bg, white text 'Explore our afternoon menu', SoDoSans 16/600 with `-0.01em` tracking, 50px radius, `7px 16px` padding. Apply `transform: scale(0.95)` as the active state with `0.2s ease` transition."
2. "Design a content card — White (`#ffffff`) bg, 12px radius, layered shadow `0 0 0.5px rgba(0,0,0,0.14), 0 1px 1px rgba(0,0,0,0.24)`. Pad contents 16–24px. Place on Neutral Warm (`#f2f0eb`) canvas with 16px gap to siblings."
3. "Build the Frap floating circular order button — 56px diameter, Green Accent (`#00754A`) fill, white shopping-bag icon centered. Layered shadow `0 0 6px rgba(0,0,0,0.24)` + `0 8px 12px rgba(0,0,0,0.14)`. Fixed bottom-right with `-0.8rem` touch offset. Active: ambient shadow collapses to `0 8px 12px rgba(0,0,0,0)` with `scale(0.95)`."
4. "Create a dark-green feature band — full-width section with House Green (`#1E3932`) bg. Left column: white SoDoSans h2 24/600, body in Text White Soft (`rgba(255,255,255,0.70)`), CTA row with two pills (white-filled with green text + outlined-on-dark white border). Right column: product photography. Split 40/60 desktop, stacked under 768px."
5. "Design a Rewards status card — House Green (`#1E3932`) panel with 12px radius, colored gradient top stripe (Bronze/Silver/Gold). Title in SoDoSans 24/600 white. Benefits as white bullets with `rgba(255,255,255,0.70)` captions. Bottom progression text in Text White Soft. Stack 3 panels at lg+, single column on mobile."
6. "Build a Starbucks PDP header — House Green band with breadcrumb 'Menu / Refreshers / Pink Energy Drink' in 14/400 white above the product title in SoDoSans 32/700 white. Product photograph centered. Below: 4-up size selector — each cup-icon button has cup silhouette top, size name 16/700 white, fluid-ounce 13/400 Text White Soft. Selected wraps icon in `2px solid #00754A` ring."
7. "Create a Starbucks customize flow — under size selector, 3 outlined-rectangle add-in rows (white bg, `1px solid #d6dbde`, 4px radius). Floating label above top border ('Add-ins', 'Milk') in 13/700 Text Black uppercase. Value centered. Chevron-down right. For scoop row, embed numeric stepper (`−` `1` `+` with circular `32px` outlined buttons). Below: outlined-green 'Customize' pill with gold sparkle icon (50px radius, 14×40px padding) paired with Green Accent 'Add to Order' pill."
### Iteration Guide
1. Focus on ONE component at a time. Pull its tokens from the frontmatter and verify every property resolves.
2. Reference specific color names and hex codes ("Green Accent `#00754A`", "House Green `#1E3932`") — do not paraphrase.
3. Use natural language descriptions ("warm cream canvas", "four-tier green system") alongside exact values.
4. Preserve the 50px pill + `scale(0.95)` active state universally.
5. Check that greens are mapped to their correct role (Green Accent for CTA, Starbucks Green for heading, House Green for band).
6. Don't introduce gradients — the system is color-block.
7. Keep SoDoSans tracking at `-0.01em` / `-0.16px` across the board.
8. Reserve Gold for Rewards moments; reserve Lander Tall for Rewards editorial; reserve Kalam for Careers cup-names — all three are scoped contexts, not universal options.
1. Visual Theme & Atmosphere
Starbucks’ design system is a warm, confident retail flagship wearing the green of their storefront apron across every surface. The canvas alternates between a neutral-warm cream (#f2f0eb) and a ceramic off-white (#edebe9) — colors that reference actual store materials: the paper napkins, the café walls, the wood finishes — while the signature Starbucks Green (#006241) anchors the brand moment on hero bands, CTAs, and the Rewards experience. The greens come in four calibrated shades (Starbucks, Accent, House, Uplift), each mapped to a specific surface role, and gold (#cba258) appears only around Rewards-status ceremony — never as a general accent.
Typography carries most of the brand voice. The proprietary SoDoSans typeface (custom to Starbucks, licensed from House Industries) sits across nearly every surface with a tight -0.16px letter-spacing — it reads confident and friendly rather than fashion-magazine severe. What’s unusual: the Rewards page switches to a warm serif ("Lander Tall", "Iowan Old Style", Georgia) for specific headline moments, subtly echoing the nostalgic feel of a coffeehouse chalkboard. And the Careers pages use a handwritten script ("Kalam") for personal cup-name touches. Three typefaces, three contexts — the system is disciplined about when each appears.
The surfaces breathe through rounded geometry. Every button is a 50px full-pill. Cards take a 12px rounded-rectangle. The “Frap” floating CTA — a 56px circular order button in Green Accent (#00754A) — is the product’s signature depth move: it floats bottom-right with a layered shadow stack (0 0 6px rgba(0,0,0,0.24) base + 0 8px 12px rgba(0,0,0,0.14) ambient) and compresses via scale(0.95) on press. Elevations are otherwise restrained — card shadows stay at a whispered 0.14/0.24 alpha, global nav gets a quiet three-layer shadow stack. The whole system feels like clean café signage: legible, warm, and never shouting.
The color-block page rhythm is unmistakable: Cream hero → White content sections → Dark-green (#1E3932) feature band with white text → Cream utility zone → Dark-green footer with gold / white text — an espresso-dark bookend around the bright body. The visual cadence references the Starbucks store experience itself: warm wood, dark roast espresso, pale cream foam.
Key Characteristics:
- Four-tier green brand system (Starbucks / Accent / House / Uplift) each mapped to a distinct surface role — not a single “brand green”
- Gold reserved for Rewards-status moments only; never a general-purpose accent
- Warm-neutral canvas (
#f2f0eb/#edebe9) instead of cold white — references café materials - Custom proprietary typeface (SoDoSans) with tight
-0.16pxletter-spacing as the universal voice - Context-specific type switches: serif (Lander Tall) for Rewards, script (Kalam) for Careers cup-names
- Full-pill buttons (
50pxradius) universal,scale(0.95)active press the signature micro-interaction - Floating “Frap” circular CTA (
56px, Green Accent fill, layered shadow stack) — the product’s signature elevation element - Gift-card surfaces designed as photographed physical product — every card is a distinct illustrated photograph rather than a generated graphic
- 12px card radius + whisper-soft shadows keep content cards flat-plus-hint-of-lift
- Rem-based spacing scale anchored at 1.6rem (~16px) =
--space-3, stepping to 6.4rem (~64px)
2. Color Palette & Roles
Primary
- Starbucks Green (
#006241): The historic brand green. Used on h1 headings, primary section headers on the Rewards page, and as the main brand signal wherever a single dominant color is needed. - Green Accent (
#00754A): A slightly brighter, more luminous green. The primary filled-CTA color (“Explore our afternoon menu”, “See the spring menu”) and the fill of the floating Frap circular button. - House Green (
#1E3932): The deep near-black brand green. Footer surface, feature-band backgrounds, reward-status dark surfaces, and the headline “Free coffee is just the beginning” hero band on Rewards. - Green Uplift (
#2b5148): A secondary mid-dark green used sparingly on decorative accents and dark-gradient moments. - Green Light (
#d4e9e2): A pale mint wash used for form-valid-state tints and light green utility surfaces.
Brand & Dark
- House Green (
#1E3932): The dark feature-band ground and footer surface. - Black (
#000000): Reserved for the dark top-of-page CTA strip (“Join now”) and high-contrast sign-in buttons. Never a body color.
Accent
- Gold (
#cba258): Reserved almost exclusively for Rewards-status ceremony — Gold-tier callouts, partnership badges (SkyMiles, Bonvoy), and premium-feeling accents. Never a general-purpose brand color. - Gold Light (
#dfc49d): Softer gold for background washes on gold-tier sections. - Gold Lightest (
#faf6ee): Cream-gold page-surface wash used under partnership sections on the Rewards page.
Surface & Background
- White (
#ffffff): Primary card and modal surface. Also card fill on gift-card tiles. - Neutral Cool (
#f9f9f9): Subtle cool-gray surface used on dropdown menus, form-card wraps, and quiet utility containers. - Neutral Warm (
#f2f0eb): The warm cream primary page canvas for Rewards utility zones and hero bands. - Ceramic (
#edebe9): A slightly warmer/darker cream for zone separators, soft page-section washes, and Rewards partnership band.
Interactive
- Link (
#00754A): Green-Accent inline link in body. - Link Hover (
#006241): darker Starbucks-Green on hover. - Selected (
#00754A): selected radio / checkbox / size-option ring.
Neutral Scale
- Text Black (
rgba(0, 0, 0, 0.87)): Primary heading and body text on light surfaces. Not pure black — an 87%-opacity black that reads warmer. - Text Black Soft (
rgba(0, 0, 0, 0.58)): Secondary/metadata text on light surfaces. - Text White (
rgba(255, 255, 255, 1)): Primary heading/body text on dark green surfaces. - Text White Soft (
rgba(255, 255, 255, 0.70)): Secondary text on dark-green surfaces — footer link descriptions, caption text. - Rewards Green (
#33433d): A dedicated muted slate-green used only on Rewards-page text blocks — a slightly “dustier” reading color that signals “reward surface” without using full Starbucks Green.
Surface & Borders
- Input Border (
#d6dbde): Default form input outline — slightly cool to balance the warm canvas. - Hairline (
#e7e7e7): Nutrition-table row separator.
Shadow Colors
Whisper-soft, layered. The system never reaches for a single heavy drop shadow.
- Card Layer 1
rgba(0,0,0,0.14)— 0.5px ring - Card Layer 2
rgba(0,0,0,0.24)— 1px direct - Frap Halo
rgba(0,0,0,0.24)— 6px base - Frap Ambient
rgba(0,0,0,0.14)— 8/12 directional - Nav 3-layer
rgba(0,0,0,0.10),0.06,0.07
Semantic
- Red (
#c82014): Error and destructive state (form invalid, destructive actions). - Yellow (
#fbbc05): Warning state, legacy brand touch. - Green Light tint at 33% opacity: form valid-field tint.
- Red Tint at 5% opacity: invalid-field tint.
3. Typography Rules
Font Family
- Primary:
SoDoSans, "Helvetica Neue", Helvetica, Arial, sans-serif— Starbucks’ proprietary corporate typeface, used across nearly every surface - Loading Fallback:
"Helvetica Neue", Helvetica, Arial, sans-serif— what users see before SoDoSans loads - Rewards Serif:
"Lander Tall", "Iowan Old Style", Georgia, serif— used on specific Rewards-page headline moments for a warm editorial feel - Careers Script:
"Kalam", "Comic Sans MS", cursive— used exclusively for Careers-page “cup name” decorative touches, referencing the hand-written names on Starbucks cups - Open-source substitutes: SoDoSans is proprietary (House Industries license). Reasonable replacements: Inter (similar humanist geometric proportions, wide weight range), Manrope (slightly rounder, similar confident feel), Nunito Sans (warmer, good for a “café” brand substitute). If substituting, verify the tight
-0.01em/-0.16pxtracking still reads well; some open-source fonts need-0.005eminstead.
No OpenType stylistic sets explicitly activated at :root. The system relies on weight + tracking for character.
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|---|---|---|---|---|---|---|
| display-10 | SoDoSans | 80 | 600 | 1.2 | -0.16px | Largest Rewards/hero display |
| jumbo-9 | SoDoSans | 58 | 600 | 1.2 | -0.16px | Secondary hero headings |
| hero-large-8 | SoDoSans | 45 | 600 | 1.2 | -0.16px | Landing section headlines |
| h1 | SoDoSans | 24 | 600 | 1.5 | -0.16px | Starbucks-Green primary heading |
| h2 | SoDoSans | 24 | 400 | 1.5 | -0.16px | Regular-weight section title in Text Black |
| h3 | SoDoSans | 22 | 600 | 1.27 | -0.16px | Minor heading |
| h4 | SoDoSans | 18 | 600 | 1.33 | -0.16px | Small heading |
| body-large | SoDoSans | 19 | 400 | 1.75 | -0.16px | Hero intro copy, feature-band body |
| body-md | SoDoSans | 16 | 400 | 1.5 | -0.01em | Default body — text-3 |
| body-strong | SoDoSans | 16 | 600 | 1.5 | -0.01em | Emphasized body, button label |
| body-sm | SoDoSans | 14 | 400 | 1.5 | -0.01em | Metadata, form labels |
| body-sm-strong | SoDoSans | 14 | 600 | 1.2 | -0.01em | Button label, table value |
| micro | SoDoSans | 13 | 400 | 1.5 | -0.01em | Active float-label, caption |
| button-md | SoDoSans | 16 | 600 | 1.2 | -0.01em | All pill-button labels |
| button-sm | SoDoSans | 14 | 600 | 1.2 | -0.01em | Compact pill labels |
| rewards-display | Lander Tall | 45 | 700 | 1.1 | -0.16px | Rewards editorial headline (serif switch) |
| cup-name | Kalam | 24 | 400 | 1.2 | 0 | Careers cup-name script |
| overline | SoDoSans | 12 | 700 | 1.2 | 0.325px | Uppercase form labels |
Letter-spacing tokens:
letterSpacingNormal:-0.01em(default — tight, characteristic)letterSpacingLoose:0.1em(emphasized caps)letterSpacingLooser:0.15em(uppercase-style labels, extreme emphasis)
Line-height tokens:
lineHeightNormal:1.5(body)lineHeightCompact:1.2(display/buttons)
Principles
- Tight negative tracking (
-0.01em) is applied almost universally — the entire product reads slightly compressed, which gives SoDoSans its confident presence without feeling squeezed. - Weight shifts carry hierarchy, not size shifts. H1 and H2 share the same 24px/36px size; only weight (600 vs 400) and color (Starbucks-Green vs Text Black) separate them.
- Size tokens use rem, anchored to
1rem = 10pxon this site (via afont-size: 62.5%root trick). So1.6rem= 16px,2.4rem= 24px, etc. The scale is semantic (textSize-1 through textSize-10), not arbitrary pixel values. - Context-specific typeface swaps — serif on Rewards, script on Careers — are deliberate and localized. Never mix them with the primary sans within the same surface.
- Body text never goes pure black — it sits at
rgba(0,0,0,0.87)to match the warm-neutral canvas temperature. - Lander Tall reserved for Rewards editorial only. Don’t reach for serif elsewhere.
- Kalam reserved for Careers cup-names only. The script is an extreme typographic move; misuse breaks the entire system.
4. Component Stylings
Buttons
button-primary-filled — “Explore our afternoon menu”
- Background
#00754A(Green Accent), text#ffffff, border1px solid #00754A, radius 50, padding7px 16px, font 16/600 with-0.01emtracking. Active:transform: scale(0.95). Transition:all 0.2s ease.
button-primary-outlined — “Give them a try”
- Background transparent, text
#00754A, border1px solid #00754A. Same radius/padding/active/transition as filled.
button-black-filled — “Join now”
- Background
#000000, text#ffffff, border1px solid #000000, radius 50, padding7px 16px, font 14/600. Used on top-of-page join strip and similar conversion moments.
button-dark-outlined — “Sign in”
- Background transparent, text
rgba(0,0,0,0.87), border1px solid rgba(0,0,0,0.87), radius 50, padding7px 16px, font 14/600.
button-inverted-on-green — “See the spring menu”
- Background
#ffffff, text#00754A, border1px solid #ffffff. White button with green text, used over House-Green dark bands.
button-outlined-on-dark — “Learn more”
- Background transparent, text
#ffffff, border1px solid #ffffff. Used on dark-green feature bands for secondary action paired with a white-filled CTA.
frap — Floating Circular Order Button
- Background
#00754A, icon#ffffff, size5.6rem / 56px(standard) or4rem / 40px(mini), radius 50%, fixed bottom-right with-0.8remtouch offset. - Shadow stack: base
0 0 6px rgba(0,0,0,0.24)+ ambient0 8px 12px rgba(0,0,0,0.14) - Active: ambient shadow fades to
0 8px 12px rgba(0,0,0,0) - This is the product’s signature elevation element — it floats over every scrolled surface.
feedback-tab — “Provide feedback”
- Background
#00754A, text#ffffff, radius12px 12px 0 0(top-rounded only), padding8px 16px, font 14/400. Positioned fixed bottom-right inside, attached to viewport edge.
Cards & Containers
card-content — Default Content Card
- Background
#ffffff, radius 12, shadow0 0 0.5px rgba(0,0,0,0.14), 0 1px 1px rgba(0,0,0,0.24). Used for feature cards, menu-item tiles, reward-status panels.
card-gift — Gift Card Tile
- Background: illustrated photography fills the card (no solid bg)
- Radius: ~12px, slightly tighter on corners
- Shadow: lighter than default card — these are treated like physical cards laid on the canvas
- Labeled by category above the card grid (Spring, Thank You, Birthday, Celebration, Mother’s Day, Appreciation, Encouragement, Milestones, Anytime)
card-rewards-status — Rewards Status Panel
- Three-column grid: Bronze / Gold / Silver-ish — each a House Green panel with:
- Colored gradient/color header ring
- Numbered “Level” badge
- Status title in SoDoSans 24/600
- Stars / benefits list in white/translucent-white text
- Bottom “As you earn more stars…” progression caption
card-partnership — Rewards partnership card
- Background
#faf6ee(Gold Lightest) warm-cream surface - Content: partner logos centered with descriptive text below
- Radius and shadow follow default card spec
modal — padding 24px, top padding 88px (leaves room for close button), radius 12 (inherits from card spec).
Inputs & Forms
input-floating-label
- Label floats above the input border when focused/filled
- Desktop label:
1.9remdefault, animates to1.4remwhen active - Mobile label:
1.6remdefault, animates to1.3remactive - Active label translate:
-12pxwith-50%Y translation - Field padding:
12px. Form horizontal padding:1.6rem - Validation: valid →
rgba(green-light, 0.33)tint; invalid →rgba(red, 0.05)tint - Transition:
0.3s cubic-bezier(0.32, 2.32, 0.61, 0.27)on checked input — a slightly “springy” 2.32 overshoot curve
option-icon — checkbox/radio with 3px inner padding using the springy bezier above.
Navigation
global-nav — fixed top bar with progressive heights: 64px xs → 72px mobile → 83px tablet → 99px desktop. Triple-layer shadow 0 1px 3px rgba(0,0,0,0.10), 0 2px 2px rgba(0,0,0,0.06), 0 0 2px rgba(0,0,0,0.07). Left: Starbucks wordmark (offset by 99px md / 131px lg). Primary links: Menu · Rewards · Gift Cards. Right: Find a store + Sign in (outlined) + Join now (black filled).
sub-nav — second bar (e.g., Rewards internal) at 53px global / 48px internal. Horizontal tab group beneath the global nav.
Mobile Nav — collapses to a hamburger drawer below tablet. Frap floating button persists at bottom-right regardless of nav state.
PDP Components
size-option-selector — horizontal row of 4 cup-icon buttons (Tall / Grande / Venti / Trenta). Each: cup silhouette icon top, size name 16/700 in Starbucks-Green, fluid-ounce caption 13/400 in Text Black Soft. Active: green circular ring 2px solid #00754A around selected cup. Inactive: no ring, same typography. Full-width row, equal spacing. Container radius 12 or flat; individual icons 50% circular.
add-in-select — outlined rectangle for milk/add-in selection. Background #ffffff, border 1px solid #d6dbde, radius 4. Floating label above top border (“Add-ins” / “Milk”) in 13/700 Text Black uppercase, 0.325px letter-spacing. Value centered in 16/400 Text Black. Chevron-down right side. Focus border shifts to #00754A.
numeric-stepper — embedded − count + inline right of the label. Buttons circular 32×32 with 1px solid #d6dbde border, neutral gray icon. Count number 16/700 Text Black centered.
customize-button — bg #ffffff, text #00754A, border 1.5px solid #00754A, radius 50, padding 14px 40px. Label: “Customize” with a gold sparkle ✨ icon inset left. Used to enter drink-customization flow after size/milk selection.
add-to-order-button — bg #00754A, text #ffffff, radius 50, padding 14px 32px. Pinned top-right of product card. Same scale(0.95) active behavior.
rewards-cost-pill — “200★ item”. Transparent bg, gold border + gold text, radius 50, padding 4px 12px. Font 13/700 with 0.5px letter-spacing. Used only on Rewards-redeemable items.
product-description-band — full-width House Green band. Stack: Rewards Cost Pill (gold) if applicable → product description body 16/400/1.5 white → nutritional summary 14/700 (“140 calories, 25g sugar, 2.5g fat”) → outlined-white-on-green pill “Full nutrition & ingredients list”. 32px vertical padding.
nutrition-table — two-column on Nutrition page. Left: “Ingredients” 24/400 + list or placeholder. Right: “Nutrition” + label/value rows separated by 1px solid #e7e7e7 hairline. Footnote 13/400 Text Black Soft at bottom.
Image Treatment
- Hero photography: Product photos (beverages in clear glass with colored backgrounds — coral, sage, warm amber) occupy ~40vw of a split-hero; text occupies the other 60vw.
- Gift card illustrations: Each card is a distinct illustrated photograph (painted-feel, hand-drawn-looking, warm color palette). Never generic generated graphics.
- Rewards ceremony imagery: Photographs of Starbucks Rewards App screens held in-hand, angled compositions.
- Menu thumbnails: Square or 4:3 product photography with clean white/cream backdrops, slight soft drop-shadow.
- Image fade-in:
opacity 0.3s ease-inon image load.
Cookie Consent Module
Dark-green modal card at top of page with “Agree” (green-filled, rgb(0,130,72) variant) and “Manage preferences” (outlined). Appears on first visit; dismissible.
5. Layout Principles
Spacing System
Rem-based semantic scale (anchored 1rem = 10px):
| Token | Rem | Pixels | Typical Use |
|---|---|---|---|
| —space-1 | 0.4rem | 4px | Tightest inline padding |
| —space-2 | 0.8rem | 8px | Small gap, button vertical padding |
| —space-3 | 1.6rem | 16px | Default — card padding, outer gutter xs |
| —space-4 | 2.4rem | 24px | Section inner spacing, outer gutter md |
| —space-5 | 3.2rem | 32px | Major between-section spacing |
| —space-6 | 4.0rem | 40px | Large gaps, outer gutter lg, header crate |
| —space-7 | 4.8rem | 48px | Section-to-section spacing |
| —space-8 | 5.6rem | 56px | Very large breathing — Frap height |
| —space-9 | 6.4rem | 64px | Widest section padding |
Gutter tokens:
--outerGutter: 1.6rem(16px, default / mobile)--outerGutterMedium: 2.4rem(24px, tablet)--outerGutterLarge: 4.0rem(40px, desktop)
Universal rhythm constant: 1.6rem (16px) appears across every page as the default outer gutter, card padding baseline, and text-size-3 body — the system’s most frequent spacing unit.
Grid & Container
- Column width scale:
--columnWidthSmall: 343px/Medium: 500px/Large: 720px/XLarge: 1440px - Gift-card grid: 3-5-up responsive grid of
~343pxtiles - Rewards status section: 3-up dark-green panels at
lg+breakpoints - Hero: asymmetric split 40% (image) / 60% (content)
Whitespace Philosophy
Whitespace carries the feeling of “plenty of space in the café.” Section padding leans generous (40–64px). Content blocks are separated by whitespace rather than dividers. The cream canvas (#f2f0eb) is itself a visual breath between white cards and green feature bands.
Section Cadence
The page rhythm: Cream hero → White content sections → House-Green feature band with white text → Cream utility zone → House-Green footer with gold/white text. An espresso-dark bookend around the bright body.
6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| Micro | 2px | Inset table corners |
| SM | 4px | Add-in rectangle, tags |
| MD | 8px | Compact secondary surface |
| Card | 12px | Cards, modals, menu-item tiles |
| Card-top | 12px 12px 0 0 | Full-width feedback tab (compound) |
| Pill | 50px | All buttons — universal full-pill |
| Full | 9999 (50%) | Circular icons, Frap floating button, avatar thumbnails |
| SVC | 3.3333%/5.298% | Specialty elliptical for Starbucks-Visa-Card mockups |
The 50px pill is non-negotiable for buttons — square corners would break the system. The 12px card radius gives content cards a soft-but-not-bubbly feel. The Frap is the only true 50% circle in the system.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 — Flat | no shadow | Body bands, footer, all editorial bands |
| 1 — Card | 0 0 0.5px rgba(0,0,0,0.14), 0 1px 1px rgba(0,0,0,0.24) | Default content cards — whisper-soft dual-shadow |
| 2 — Global Nav | 0 1px 3px rgba(0,0,0,0.10), 0 2px 2px rgba(0,0,0,0.06), 0 0 2px rgba(0,0,0,0.07) | Triple-layer soft lift on the fixed top bar |
| 3 — Frap Base | 0 0 6px rgba(0,0,0,0.24) | Base halo around the floating circular CTA |
| 4 — Frap Ambient | 0 8px 12px rgba(0,0,0,0.14) | Stacked directional ambient — floats the Frap forward |
| 5 — Gift Card | Light drop shadow around illustrated photograph | Physical-card feel for gift tiles |
| 6 — SVC | drop-shadow(0 4px 1px rgba(0,0,0,0.11)) drop-shadow(0 0 2px rgba(0,0,0,0.24)) | Stacked SVG drop shadows for Starbucks-Card visuals |
| 7 — Modal scrim | rgba(0,0,0,0.5) | Modal backdrop |
Shadow Philosophy
Whisper-soft, layered over solid — the system never reaches for a single heavy drop shadow. Instead, it stacks 2–3 low-alpha shadows with different offsets to simulate real-world ambient + direct lighting. The Frap button is the most elevated element on any page. Decorative depth: no gradient system; surfaces are solid color-block. Color-block banding carries perceived depth (dark-green bands read as “recessed feature zones” between cream/white body sections). SVG filter shadows on Starbucks-Card visuals add a slight 3D physicality without a box-shadow.
8. Interaction & Motion
Easing
- Standard:
cubic-bezier(0.4, 0, 0.2, 1)— default for hover, focus, transitions - Emphasized:
cubic-bezier(0.2, 0, 0, 1)— modal entry, mega-menu reveal - Checked / springy:
cubic-bezier(0.32, 2.32, 0.61, 0.27)— checkbox/radio overshoot - Expander:
cubic-bezier(0.25, 0.46, 0.45, 0.94)— measured ease-out for FAQ accordions
Durations
| Bucket | Value | Use |
|---|---|---|
| Fast | 150ms | Color transitions, focus ring fade-in |
| Standard | 200ms | Pill press scale, all hover states |
| Slow | 300ms | Image fade-in, expander, drawer slide |
Per-Component Recipes
- Pill press:
transform: scale(0.95)over 200mscubic-bezier(0.4, 0, 0.2, 1)— universal across every button. - Frap press: ambient shadow fades to
0 8px 12px rgba(0,0,0,0)while base halo holds + scale(0.95). The ambient-shadow collapse simulates the button settling onto the surface. - Card hover: shadow may slightly intensify; Starbucks does not lift cards.
- Image fade-in:
opacity 0.3s ease-inon lazy-loaded images. - Expander / Accordion: 300ms
cubic-bezier(0.25, 0.46, 0.45, 0.94)on FAQ rows. - Float-label input: label translates
-12pxand shrinks from 1.9rem to 1.4rem on focus, 200ms. - Checkbox check: springy 2.32 overshoot bezier — the only “playful” motion in the system.
- Modal enter: scrim fades over 200ms; dialog translates from
translateY(8px)opacity 0 to 0/1 over 240ms emphasized. - Frap mount: appears with a 200ms fade-in + 4px translate-up on first scroll past the fold.
Page Transitions
Page-to-page navigation uses no transition — links fire a hard navigation. Starbucks prioritises perceived speed.
Reduced Motion
Respects prefers-reduced-motion: reduce. The signature scale(0.95) press collapses to an instant opacity dim. Image fade-in disables (images appear immediately). Float-label translate becomes instant. Expander animation suppresses. Checkbox spring becomes a snap. The Frap’s shadow-fade press still fires (it’s a state, not a motion).
9. Accessibility & A11y
Contrast Pairs
| Pair | Ratio | Level |
|---|---|---|
rgba(0,0,0,0.87) text on #f2f0eb cream | 11.5 | AAA |
#ffffff on #00754A Green Accent CTA | 5.5 | AA at body |
#006241 Starbucks Green H1 on cream | 6.0 | AA |
#ffffff on #1E3932 House Green | 13.0 | AAA |
rgba(0,0,0,0.58) Text Soft on cream | 6.5 | AA |
#33433d Rewards Green on cream | 8.5 | AAA |
rgba(255,255,255,0.70) Text White Soft on House Green | 9.5 | AAA |
#cba258 Gold on #ffffff | 2.4 | AA large only — used at ≥18px |
The gold/white pair sits below AA at body sizes. Starbucks compensates by using gold only on Rewards Cost Pills (4px 12px padding, 13/700 weight) where the text is brief and visually contrasted against the dark-green band.
Focus Indicators
Focus ring is 2px solid #00754A (Green Accent) on light surfaces. On House-Green dark bands, focus flips to 2px solid #ffffff. Buttons, inputs, links, size-options, and chips all gain the ring on :focus-visible.
ARIA Patterns
- Frap:
role="button"witharia-label="Open mobile order". The floating-button position means it must be tab-reachable and keyboard-activatable. - Size selector:
role="radiogroup"with each cup-icon aradio; arrow keys cycle, Space selects. - Add-in select: native
<select>or ARIA combobox witharia-expanded+aria-controls. - Numeric stepper:
role="spinbutton"witharia-valuenow/aria-valuemin/aria-valuemax. - Modal:
role="dialog"aria-modal="true"with focus trap; Esc closes. - Cookie consent:
role="dialog"with focus trap on first visit. - Rewards Cost Pill:
aria-label="Costs 200 stars to redeem". - Float-label input: label is the actual
<label>element; floating animation is purely visual.
Keyboard Navigation
Tab order: Skip-to-main → utility row → wordmark → primary nav (Menu/Rewards/Gift Cards) → utility cluster (Find a store/Sign in/Join now) → main content (top to bottom) → Frap → footer. The Frap is its own tab stop and remains reachable on every scroll position.
- Inside size selector: arrow keys cycle, Space selects, Enter confirms.
- Inside accordion: Tab moves between rows, Space/Enter expands.
Screen Reader Hints
Verbose aria-label on icon-only buttons (Frap, close X, paddle). The Frap announces “Open mobile order, 1 item in bag” when items are present. The Rewards Cost Pill includes star count in the aria-label so screen readers communicate the redemption cost.
Reduced Motion
All transitions degrade gracefully. The signature scale(0.95) press becomes instant opacity dim. Image fade-in disables. Float-label translate becomes instant. Expander animation suppresses.
10. Responsive Behavior
Breakpoints
| Name | Width | Key Changes |
|---|---|---|
| xs | <480px | Global nav 64px; hamburger menu; single-column layouts; pill buttons may go full-width |
| Mobile | 480–767px | Global nav 72px; gift-card grid 2-up; card padding tightens; hero stacks |
| Tablet | 768–1023px | Global nav 83px; gift-card grid 3-up; hero split appears |
| Desktop | 1024–1439px | Global nav 99px; gift-card grid 4-up; full asymmetric hero 40/60 |
| XLarge | 1440px+ | Content caps at --columnWidthXLarge; gift-card grid 5-up; extra cream margin |
Touch Targets
- Pill buttons at
7px 16pxpadding measure ~32px tall — below 44px WCAG AAA minimum for touch-only surfaces. On mobile, button padding may be visually expanded to meet the minimum. - Frap floating circular button at
56pxis well above minimum. - Frap uses
--frapTouchOffset: calc(-1 * .8rem)to extend tap area 8px beyond visual edge. - Form float-label inputs grow their label font size on mobile (1.6rem base vs 1.9rem desktop) — easier to tap and read at arm’s-length.
Collapsing Strategy
- Global nav height scales progressively: 64 → 72 → 83 → 99px across breakpoints, not a single value.
- Hero split collapses: 40/60 asymmetric split → stacked (image top, content below) at mobile.
- Gift-card grid: 5-up → 4-up → 3-up → 2-up → 1-up across breakpoints with adjusted card widths.
- Feature bands: stay full-width but text + imagery stack vertically on mobile.
- Outer gutter scales: 16px → 24px → 40px as viewport grows.
- Rewards 3-column status panels: stack to single column on mobile.
- Frap remains anchored bottom-right at every breakpoint.
Image Behavior
- Hero product photography crops tighter vertically on mobile; content becomes the visual anchor
- Gift-card illustrations preserve aspect ratio; card grid reflows
opacity 0.3s ease-infade-in transition on image load (prevents jarring pop-in)- Rewards app-in-hand photography scales proportionally; never stretches
Container Queries
The PDP add-in selector uses container queries: when its column narrows below ~280px, multi-column add-in groups collapse to single column.
11. Content & Voice
Tone
Warm, friendly, retail-forward. Starbucks’ voice is the friendly barista who knows your order — confident enough to recommend a new drink, never pushy, always personable. Headlines lead with invitation (“Free coffee is just the beginning”, “Find your perfect drink”) rather than discount language. The brand consistently positions Starbucks as the third place — between home and work — and the copy reflects that warmth.
Microcopy Patterns
- Button verbs: “Order”, “Sign up”, “Join now”, “Continue”, “Add to order”, “Customize” — direct retail verbs.
- Error message recipe: warm + remedial — “We couldn’t process this card. Try a different one or sign in to use a saved card.”
- Success confirmations: personal — “Your order’s ready” / “Star redeemed — enjoy!”
- Field labels: short and friendly — “Email”, “Card number”, “Add a note for the barista”.
- Rewards copy: ceremonial — “You’ve earned it”, “Free coffee is just the beginning”, “Stars never expire”.
Empty States
- Empty cart: “Your bag is empty. Browse the menu or pick up where you left off.”
- No favorites: “Tap the heart on any drink to save your go-tos.”
- No rewards available: “Earn stars on every purchase to unlock rewards.”
CTA Verb Conventions
- Primary: “Order now”, “Sign up for free”, “Join now”, “Continue”, “Add to order”
- Secondary: “Cancel”, “Save for later”, “Learn more”, “See the menu”
- Tertiary text: “Find a store”, “Read FAQ”, “View nutrition”
The verb library is small and retail-direct. Starbucks does not use “Get started” SaaS verbs — the brand is a place, not a product.
12. Dark Mode & Theming
Light-only across the marketing storefront. Starbucks’ web ships only in the warm cream/white theme. Feature bands and the footer are dark House Green by content (the espresso-dark bookend in the page rhythm), not by theme — they stay dark-green regardless of system preference.
The Starbucks mobile app respects system dark mode independently with its own token swap (deep-house-green canvas, gold accents, white text), but the web does not offer a dark variant. There is no prefers-color-scheme: dark query and no data-theme="dark" token swap.
If implementing a Starbucks-flavored dark variant for a derived system, swap canvas to #1E3932 (House Green), card surface to #2b5148 (Uplift), text to #ffffff and rgba(255,255,255,0.70), brand-accent CTA stays at #00754A (Green Accent stays vivid on dark), and gold (#cba258) becomes the dominant accent.
13. Lineage & Influences
Starbucks’ web visual lineage is a fusion of three traditions:
- Café signage and packaging — the warm cream paper, the dark roast, the gold ceremony around premium products. The web translates the in-store palette directly.
- Friendly retail commerce — the full-pill button, the photographic card, the floating order CTA. References Apple Store’s product photography and Airbnb’s friendly retail tone.
- Print menu and chalkboard hand-lettering — the Lander Tall serif on Rewards and the Kalam script on Careers cup-names both reference the hand-written feel of an actual coffeehouse.
What it inherits:
- Apple Store’s photographic product cards and 12px radius card discipline
- Airbnb’s full-pill button and friendly-retail tone
- The Wall Street Journal’s serif-on-cream editorial tradition (Lander Tall on Rewards)
What it borrows from contemporaries:
- Notion’s warm-cream canvas instinct (cream-not-cold-white)
- Stripe’s whisper-soft layered shadow discipline
- Material Design’s floating action button (the Frap)
What it rejects:
- Cool-white SaaS canvas (Starbucks goes warm-cream)
- Gradient washes and atmospheric color (the system is solid color-block)
- Heavy single-shadow cards (Starbucks layers 2–3 low-alpha shadows)
- “Get started” SaaS verbs (the brand is a place, not a product)
Influences:
- House Industries — https://houseind.com — Licensed SoDoSans, the proprietary corporate typeface
- Apple Store — https://apple.com — Photographic product cards and 12px radius discipline
- Material Design — https://m3.material.io — Floating Action Button (the Frap)
- Real-world Starbucks store interiors — the wood, the cream paper, the dark roast — the entire palette is a direct translation
14. Do’s and Don’ts
Do
- Use Neutral Warm (
#f2f0eb) or Ceramic (#edebe9) as page canvas instead of pure white — the warm cream is the signature - Map the green tiers to their intended surface role — Starbucks Green for headings, Green Accent for CTAs, House Green for deep bands, Uplift for decorative
- Keep tracking tight at
-0.01em/-0.16pxon SoDoSans across the whole system - Use 50px full-pill radius on every button without exception
- Apply
transform: scale(0.95)as the universal button active state - Reserve Gold for Rewards-status ceremony moments only
- Use SoDoSans for nearly everything; switch to Lander Tall serif only for Rewards editorial headlines; reserve Kalam script for Careers “cup name” moments
- Layer 2–3 low-alpha shadows instead of one heavier drop shadow for elevation
- Use the Frap circular CTA as the persistent floating order entry on every shopping surface
- Let the cream canvas breathe between content cards — use whitespace, not dividers
Don’t
- Don’t use pure white as the page canvas — the warm cream temperature is load-bearing
- Don’t pick “one brand green” — the four-green system is intentional; using only
#006241everywhere flattens the brand - Don’t use Gold as a general-purpose accent — it’s a Rewards signal only
- Don’t square the corners on buttons — the 50px pill is universal
- Don’t introduce gradient fills — the system is color-block throughout
- Don’t weight-contrast h1 and h2 by size — the hierarchy comes from weight + color (600 Starbucks-Green vs 400 Text Black)
- Don’t use pure black for body text —
rgba(0,0,0,0.87)matches the warm canvas - Don’t skip the
scale(0.95)active feedback on buttons — it’s a signature micro-interaction - Don’t stack single heavy shadows; always layer 2–3 low-alpha ones
- Don’t introduce serifs or scripts into the main shopping flow — they belong to Rewards and Careers contexts respectively
15. Agent Prompt Guide
Quick Color Reference
- Primary CTA: Green Accent
#00754A - Primary CTA text: White
#ffffff - Brand heading: Starbucks Green
#006241 - Feature band / footer: House Green
#1E3932 - Page canvas: Neutral Warm
#f2f0eb - Card canvas: White
#ffffff - Heading text on light: Text Black
rgba(0,0,0,0.87) - Body text on light: Text Black Soft
rgba(0,0,0,0.58) - Body text on dark-green: Text White Soft
rgba(255,255,255,0.70) - Rewards accent: Gold
#cba258 - Rewards reading text: Rewards Green
#33433d - Destructive: Red
#c82014
Example Component Prompts
-
“Create a primary Starbucks CTA pill — Green Accent (
#00754A) bg, white text ‘Explore our afternoon menu’, SoDoSans 16/600 with-0.01emtracking, 50px radius,7px 16pxpadding. Applytransform: scale(0.95)as the active state with0.2s easetransition.” -
“Design a content card — White (
#ffffff) bg, 12px radius, layered shadow0 0 0.5px rgba(0,0,0,0.14), 0 1px 1px rgba(0,0,0,0.24). Pad contents 16–24px. Place on Neutral Warm (#f2f0eb) canvas with 16px gap to siblings.” -
“Build the Frap floating circular order button — 56px diameter, Green Accent (
#00754A) fill, white shopping-bag icon centered. Layered shadow0 0 6px rgba(0,0,0,0.24)+0 8px 12px rgba(0,0,0,0.14). Fixed bottom-right with-0.8remtouch offset. Active: ambient shadow collapses to0 8px 12px rgba(0,0,0,0)withscale(0.95).” -
“Create a dark-green feature band — full-width section with House Green (
#1E3932) bg. Left column: white SoDoSans h2 24/600, body in Text White Soft (rgba(255,255,255,0.70)), CTA row with two pills (white-filled with green text + outlined-on-dark white border). Right column: product photography. Split 40/60 desktop, stacked under 768px.” -
“Design a Rewards status card — House Green (
#1E3932) panel with 12px radius, colored gradient top stripe (Bronze/Silver/Gold). Title in SoDoSans 24/600 white. Benefits as white bullets withrgba(255,255,255,0.70)captions. Bottom progression text in Text White Soft. Stack 3 panels at lg+, single column on mobile.” -
“Build a Starbucks PDP header — House Green band with breadcrumb ‘Menu / Refreshers / Pink Energy Drink’ in 14/400 white above the product title in SoDoSans 32/700 white. Product photograph centered. Below: 4-up size selector — each cup-icon button has cup silhouette top, size name 16/700 white, fluid-ounce 13/400 Text White Soft. Selected wraps icon in
2px solid #00754Aring.” -
“Create a Starbucks customize flow — under size selector, 3 outlined-rectangle add-in rows (white bg,
1px solid #d6dbde, 4px radius). Floating label above top border (‘Add-ins’, ‘Milk’) in 13/700 Text Black uppercase. Value centered. Chevron-down right. For scoop row, embed numeric stepper (−1+with circular32pxoutlined buttons). Below: outlined-green ‘Customize’ pill with gold sparkle icon (50px radius, 14×40px padding) paired with Green Accent ‘Add to Order’ pill.”
Iteration Guide
- Focus on ONE component at a time. Pull its tokens from the frontmatter and verify every property resolves.
- Reference specific color names and hex codes (“Green Accent
#00754A”, “House Green#1E3932”) — do not paraphrase. - Use natural language descriptions (“warm cream canvas”, “four-tier green system”) alongside exact values.
- Preserve the 50px pill +
scale(0.95)active state universally. - Check that greens are mapped to their correct role (Green Accent for CTA, Starbucks Green for heading, House Green for band).
- Don’t introduce gradients — the system is color-block.
- Keep SoDoSans tracking at
-0.01em/-0.16pxacross the board. - Reserve Gold for Rewards moments; reserve Lander Tall for Rewards editorial; reserve Kalam for Careers cup-names — all three are scoped contexts, not universal options.
Drop starbucks into your project, then ship the actual sections in an afternoon.
1 · install design
npx design-md add starbucks 2 · ship landing page
npx agentkit init --design starbucks light retail
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