Southwest Airlines vs HubSpot
82 token-level differences between these two design systems.
Background
#f4f4f4 → #fcfcfa Text
#000000 → #33475b Brand
#ffbf27 → #FF7A59 Border
#000000 → #cbd6e2 Display font
Southwest Sans → HubSpot Serif Page Header Human Body size
16px → 17px colors 73 changed
~
bg #f4f4f4 → #fcfcfa ~
surface #f4f4f4 → #ffffff ~
text #000000 → #33475b ~
text-muted #565656 → #516f90 ~
text-soft #767676 → #7c98b6 ~
text-on-brand #111b40 → #ffffff ~
brand #ffbf27 → #FF7A59 ~
on-brand #111b40 → #ffffff ~
border #000000 → #cbd6e2 ~
border-soft #d4d4d4 → #dfe3eb ~
border-strong #000000 → #516f90 ~
success #1a7a3c → #00bda5 ~
warning #b25f00 → #f5c26b ~
danger #c4123c → #f2545b ~
info #304cb2 → #00a4bd +
bg-white #ffffff +
bg-warm #f8f7f4 +
bg-cream #fef8f3 +
bg-dark #2e3338 +
bg-deep #213343 +
surface-2 #f5f8fa +
surface-3 #eaf0f6 +
surface-orange-soft #fff1ec +
surface-orange-deep #ffe2d6 +
text-strong #1f2d3d +
text-darker #0a1f2f +
text-faint #cbd6e2 +
text-on-orange #ffffff +
text-on-dark #f5f8fa +
text-on-dark-muted #cbd6e2 +
brand-deep #ff5c35 +
brand-pressed #e54c2a +
brand-soft #ffa18c +
accent #33475b +
accent-teal #00bda5 +
accent-yellow #f5c26b +
accent-purple #6a78d1 +
border-on-orange #ffffff66 +
success-bg #d4f1ec +
warning-bg #fdf3df +
danger-bg #fde2e2 +
info-bg #d4f1f7 −
bg-alt #ffffff −
surface-white #ffffff −
surface-soft #ebebeb −
surface-navy #111b40 −
surface-blue #304cb2 −
surface-yellow-soft #fff6dd −
text-body #1a1a1a −
text-on-navy #ffffff −
text-on-blue #ffffff −
brand-hover #f0b01c −
brand-active #dca110 −
blue #304cb2 −
blue-hover #26409c −
blue-active #1d3380 −
navy #111b40 −
navy-2 #1a2a5e −
red-heart #d31245 −
link #304cb2 −
link-hover #26409c −
link-visited #5a3a9e −
border-focus #304cb2 −
divider #d4d4d4 −
scrim rgba(17,27,64,0.55) −
shadow-card rgba(17,27,64,0.08) −
shadow-elev rgba(17,27,64,0.16) −
shadow-deep rgba(17,27,64,0.24) −
success-soft #e6f4ec −
warning-soft #fff4e3 −
danger-soft #fdeef1 −
info-soft #eaeefb −
star-rating #ffbf27 typography 5 changed
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display {"family":"Southwest Sans","size":80} → {"family":"HubSpot Serif Page Header Human","size":88} ~
h1 {"family":"Southwest Sans","size":40} → {"family":"HubSpot Serif Page Header Human","size":44} ~
h2 {"family":"Southwest Sans","size":32} → {"family":"HubSpot Serif Page Header Human","size":34} ~
body {"family":"Southwest Sans","size":16} → {"family":"HubSpot Sans","size":17} ~
label {"family":"SFMono-Regular","size":13} → {"family":"JetBrains Mono","size":14} radius 2 changed
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button 8px → 6px ~
card 12px → 24px spacing 2 changed
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lg 32px → 24px ~
xl 64px → 40px