HubSpot vs Southwest Airlines
82 token-level differences between these two design systems.
Background
#fcfcfa → #f4f4f4 Text
#33475b → #000000 Brand
#FF7A59 → #ffbf27 Border
#cbd6e2 → #000000 Display font
HubSpot Serif Page Header Human → Southwest Sans Body size
17px → 16px colors 73 changed
~
bg #fcfcfa → #f4f4f4 ~
surface #ffffff → #f4f4f4 ~
text #33475b → #000000 ~
text-muted #516f90 → #565656 ~
text-soft #7c98b6 → #767676 ~
text-on-brand #ffffff → #111b40 ~
brand #FF7A59 → #ffbf27 ~
border #cbd6e2 → #000000 ~
border-soft #dfe3eb → #d4d4d4 ~
border-strong #516f90 → #000000 ~
success #00bda5 → #1a7a3c ~
warning #f5c26b → #b25f00 ~
danger #f2545b → #c4123c ~
info #00a4bd → #304cb2 ~
on-brand #ffffff → #111b40 +
bg-alt #ffffff +
surface-white #ffffff +
surface-soft #ebebeb +
surface-navy #111b40 +
surface-blue #304cb2 +
surface-yellow-soft #fff6dd +
text-body #1a1a1a +
text-on-navy #ffffff +
text-on-blue #ffffff +
brand-hover #f0b01c +
brand-active #dca110 +
blue #304cb2 +
blue-hover #26409c +
blue-active #1d3380 +
navy #111b40 +
navy-2 #1a2a5e +
red-heart #d31245 +
link #304cb2 +
link-hover #26409c +
link-visited #5a3a9e +
border-focus #304cb2 +
divider #d4d4d4 +
scrim rgba(17,27,64,0.55) +
shadow-card rgba(17,27,64,0.08) +
shadow-elev rgba(17,27,64,0.16) +
shadow-deep rgba(17,27,64,0.24) +
success-soft #e6f4ec +
warning-soft #fff4e3 +
danger-soft #fdeef1 +
info-soft #eaeefb +
star-rating #ffbf27 −
bg-white #ffffff −
bg-warm #f8f7f4 −
bg-cream #fef8f3 −
bg-dark #2e3338 −
bg-deep #213343 −
surface-2 #f5f8fa −
surface-3 #eaf0f6 −
surface-orange-soft #fff1ec −
surface-orange-deep #ffe2d6 −
text-strong #1f2d3d −
text-darker #0a1f2f −
text-faint #cbd6e2 −
text-on-orange #ffffff −
text-on-dark #f5f8fa −
text-on-dark-muted #cbd6e2 −
brand-deep #ff5c35 −
brand-pressed #e54c2a −
brand-soft #ffa18c −
accent #33475b −
accent-teal #00bda5 −
accent-yellow #f5c26b −
accent-purple #6a78d1 −
border-on-orange #ffffff66 −
success-bg #d4f1ec −
warning-bg #fdf3df −
danger-bg #fde2e2 −
info-bg #d4f1f7 typography 5 changed
~
display {"family":"HubSpot Serif Page Header Human","size":88} → {"family":"Southwest Sans","size":80} ~
h1 {"family":"HubSpot Serif Page Header Human","size":44} → {"family":"Southwest Sans","size":40} ~
h2 {"family":"HubSpot Serif Page Header Human","size":34} → {"family":"Southwest Sans","size":32} ~
body {"family":"HubSpot Sans","size":17} → {"family":"Southwest Sans","size":16} ~
label {"family":"JetBrains Mono","size":14} → {"family":"SFMono-Regular","size":13} radius 2 changed
~
button 6px → 8px ~
card 24px → 12px spacing 2 changed
~
lg 24px → 32px ~
xl 40px → 64px