Southwest Airlines vs Amazon
85 token-level differences between these two design systems.
Background
#f4f4f4 → #ffffff Text
#000000 → #0f1111 Brand
#ffbf27 → #ff9900 Border
#000000 → #d5d9d9 Display font
Southwest Sans → Amazon Ember Body size
16px → 14px colors 74 changed
~
bg #f4f4f4 → #ffffff ~
surface #f4f4f4 → #ffffff ~
surface-soft #ebebeb → #f7f8f8 ~
text #000000 → #0f1111 ~
text-muted #565656 → #565959 ~
text-soft #767676 → #6f7373 ~
brand #ffbf27 → #ff9900 ~
border #000000 → #d5d9d9 ~
border-soft #d4d4d4 → #e7e7e7 ~
border-strong #000000 → #888c8c ~
scrim rgba(17,27,64,0.55) → rgba(15,17,17,0.7) ~
shadow-card rgba(17,27,64,0.08) → rgba(0,0,0,0.05) ~
shadow-elev rgba(17,27,64,0.16) → rgba(0,0,0,0.15) ~
success #1a7a3c → #007600 ~
warning #b25f00 → #b66719 ~
warning-soft #fff4e3 → #fff3e0 ~
danger #c4123c → #b12704 ~
info #304cb2 → #007185 +
bg-page #eaeded +
surface-strong #f0f2f2 +
surface-yellow #fef8e8 +
masthead #131921 +
masthead-sub #232f3e +
masthead-hover #37475a +
text-strong #0f1111 +
text-link #007185 +
text-link-hover #c45500 +
text-on-dark #ffffff +
text-on-dark-muted #cccccc +
brand-cta-top #ffd814 +
brand-cta-bottom #ffa41c +
brand-cta-border #fcd200 +
brand-cta-hover #f7ca00 +
buy-now #ffa41c +
buy-now-hover #fa8900 +
border-input #a6a6a6 +
prime-blue #00a8e1 +
prime-deep #146eb4 +
rating-orange #ffa41c +
rating-empty #d5d9d9 +
price #0f1111 +
price-deal #cc0c39 +
savings #cc0c39 +
warehouse-deal #007600 +
in-stock #007600 +
shipping-soon #b12704 −
bg-alt #ffffff −
surface-white #ffffff −
surface-navy #111b40 −
surface-blue #304cb2 −
surface-yellow-soft #fff6dd −
text-body #1a1a1a −
text-on-brand #111b40 −
text-on-navy #ffffff −
text-on-blue #ffffff −
brand-hover #f0b01c −
brand-active #dca110 −
on-brand #111b40 −
blue #304cb2 −
blue-hover #26409c −
blue-active #1d3380 −
navy #111b40 −
navy-2 #1a2a5e −
red-heart #d31245 −
link #304cb2 −
link-hover #26409c −
link-visited #5a3a9e −
border-focus #304cb2 −
divider #d4d4d4 −
shadow-deep rgba(17,27,64,0.24) −
success-soft #e6f4ec −
danger-soft #fdeef1 −
info-soft #eaeefb −
star-rating #ffbf27 typography 5 changed
~
display {"family":"Southwest Sans","size":80} → {"family":"Amazon Ember","size":72} ~
h1 {"family":"Southwest Sans","size":40} → {"family":"Amazon Ember","size":40} ~
h2 {"family":"Southwest Sans","size":32} → {"family":"Amazon Ember","size":32} ~
body {"family":"Southwest Sans","size":16} → {"family":"Amazon Ember","size":14} ~
label {"family":"SFMono-Regular","size":13} → {"family":"Monaco","size":11} radius 2 changed
~
button 8px → 7px ~
card 12px → 8px spacing 4 changed
~
xs 0px → 2px ~
md 12px → 8px ~
lg 32px → 14px ~
xl 64px → 22px