Amazon vs Southwest Airlines
85 token-level differences between these two design systems.
Background
#ffffff → #f4f4f4 Text
#0f1111 → #000000 Brand
#ff9900 → #ffbf27 Border
#d5d9d9 → #000000 Display font
Amazon Ember → Southwest Sans Body size
14px → 16px colors 74 changed
~
bg #ffffff → #f4f4f4 ~
surface #ffffff → #f4f4f4 ~
surface-soft #f7f8f8 → #ebebeb ~
text #0f1111 → #000000 ~
text-muted #565959 → #565656 ~
text-soft #6f7373 → #767676 ~
brand #ff9900 → #ffbf27 ~
border #d5d9d9 → #000000 ~
border-strong #888c8c → #000000 ~
border-soft #e7e7e7 → #d4d4d4 ~
scrim rgba(15,17,17,0.7) → rgba(17,27,64,0.55) ~
shadow-card rgba(0,0,0,0.05) → rgba(17,27,64,0.08) ~
shadow-elev rgba(0,0,0,0.15) → rgba(17,27,64,0.16) ~
success #007600 → #1a7a3c ~
warning #b66719 → #b25f00 ~
warning-soft #fff3e0 → #fff4e3 ~
danger #b12704 → #c4123c ~
info #007185 → #304cb2 +
bg-alt #ffffff +
surface-white #ffffff +
surface-navy #111b40 +
surface-blue #304cb2 +
surface-yellow-soft #fff6dd +
text-body #1a1a1a +
text-on-brand #111b40 +
text-on-navy #ffffff +
text-on-blue #ffffff +
brand-hover #f0b01c +
brand-active #dca110 +
on-brand #111b40 +
blue #304cb2 +
blue-hover #26409c +
blue-active #1d3380 +
navy #111b40 +
navy-2 #1a2a5e +
red-heart #d31245 +
link #304cb2 +
link-hover #26409c +
link-visited #5a3a9e +
border-focus #304cb2 +
divider #d4d4d4 +
shadow-deep rgba(17,27,64,0.24) +
success-soft #e6f4ec +
danger-soft #fdeef1 +
info-soft #eaeefb +
star-rating #ffbf27 −
bg-page #eaeded −
surface-strong #f0f2f2 −
surface-yellow #fef8e8 −
masthead #131921 −
masthead-sub #232f3e −
masthead-hover #37475a −
text-strong #0f1111 −
text-link #007185 −
text-link-hover #c45500 −
text-on-dark #ffffff −
text-on-dark-muted #cccccc −
brand-cta-top #ffd814 −
brand-cta-bottom #ffa41c −
brand-cta-border #fcd200 −
brand-cta-hover #f7ca00 −
buy-now #ffa41c −
buy-now-hover #fa8900 −
border-input #a6a6a6 −
prime-blue #00a8e1 −
prime-deep #146eb4 −
rating-orange #ffa41c −
rating-empty #d5d9d9 −
price #0f1111 −
price-deal #cc0c39 −
savings #cc0c39 −
warehouse-deal #007600 −
in-stock #007600 −
shipping-soon #b12704 typography 5 changed
~
display {"family":"Amazon Ember","size":72} → {"family":"Southwest Sans","size":80} ~
h1 {"family":"Amazon Ember","size":40} → {"family":"Southwest Sans","size":40} ~
h2 {"family":"Amazon Ember","size":32} → {"family":"Southwest Sans","size":32} ~
body {"family":"Amazon Ember","size":14} → {"family":"Southwest Sans","size":16} ~
label {"family":"Monaco","size":11} → {"family":"SFMono-Regular","size":13} radius 2 changed
~
button 7px → 8px ~
card 8px → 12px spacing 4 changed
~
xs 2px → 0px ~
md 8px → 12px ~
lg 14px → 32px ~
xl 22px → 64px