dark · sans · condensed · bold · minimal · ai · design
DESIGN.md inspired by Recraft
A jet-black studio where ABC Gravity Condensed slams the headline at weight 900 and a single electric-lime CTA does all the shouting.
By webdesignhot · www.recraft.ai ↗
$ npx @webdesignhot/design-md add recraft
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Aave Ghost-soft DeFi — lavender #978fff on white, custom Aave Repro sans, pastel gradients in a usually-brutalist lending space. Accenture Dark hero, white Graphik, and one electric purple — the `>` greater-than mark made into a whole consulting brand. '#a600ff' is always moving forward. Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. Affirm Honest-money fintech in the dark — indigo #4a4af4 CTAs at near-pill 96px radius, light-weight white headlines, no fine print. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Allbirds Oatmeal-canvas eco-minimalism — Geograph sans on warm Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. American Express White-canvas premium-restraint membership UI — signature Amex Blue accent, near-black editorial type, concierge-tier hierarchy. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arbitrum Arbitrum Blue on white — Layer 2 chain marketing with Inter sans, structured grids, sophisticated-restraint contrasted with Solana's cinematic. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Atlassian Enterprise-blue corporate canvas — signature Atlassian Blue, Charlie display type, four-product mark. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Away Editorial travel-luggage DTC — Graphik on white, photography-led, sharp 0px white CTAs over dark hero imagery. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Bandcamp Bandcamp Cyan + Helvetica — indie-music marketplace honesty, no streaming-platform polish, no algorithmic carousels. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Best Buy Yellow price-tag mark, electric blue trust, bold sans — big-box electronics design with Geek-Squad confidence. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Biome A white-canvas Rust toolchain page where one deep azure blue does all the work. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Bolt An electric-blue command line for the web — StackBlitz's AI builder on a near-black #1e1e21 canvas, Inter Display, builder's register. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Booking.com Booking Blue + signal yellow — the deal-finder design language at maximum density, optimized for conversion not contemplation. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Brilliant STEM education with playful diagram-energy — warm coral CTA on near-black, custom Brilliant Sans, illustrated geometry as hero. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Buttondown Indie newsletter software in heavy 900-weight Auto Pro — electric `#0069ff` pill CTAs and soft-yellow highlights on a pure-white canvas. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Calm Mindfulness in a serif — Calm Cream canvas, soft moonlit blue and forest green, Visby Round display, breathing-pace motion. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Capital One Confident-accessible banking — navy authority, one red swoosh, 2px-sharp blue. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Casper Cozy DTC sleep brand — Casper navy/indigo ink (`#1e306e`) on a pure-white canvas, deep-navy `#012169` pill CTAs at 32px radius, Calibre body under New Kansas friendly-serif display. Premium that tucks you in. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chase Trust-institutional banking UI — white canvas, near-black ink, bright-blue primary + green secondary CTAs in Open Sans. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. CircleCI Light-content CI/CD platform — near-black hero, Inter sans, navy chrome with a restrained CircleCI-green accent. ClassPass Wellness-marketplace energy — coral-pink CTA on warm white, GT America sans, photographed-class-as-hero pattern. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. CodeRabbit Near-black AI-review canvas — warm CodeRabbit orange accent, Plus Jakarta Sans, sharp 4px white CTAs. CodeSandbox Pale-lime electricity on a Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. CVS Health CVS-red heart on a clean white canvas — custom CVS Sans, near-black ink, trustworthy healthcare clarity. Databricks Signature Databricks Red Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Deliveroo Deliveroo Teal on white — food-delivery design at maximum saturation, custom Roo Sans, kangaroo-mark mascot energy. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deloitte Big-4 gravitas — pure-white canvas, true-black ink, Open Sans at light 300, and the signature green dot. Delta Air Lines Whitney sans on near-white, Delta navy + signal red — the Hartsfield-Jackson aircraft livery translated to web typography. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. Duolingo Owl-green confidence and DIN-Round buttons that lift like candy — the gamified language app distilled to four colors and one mascot. dYdX Pure-black canvas, Satoshi-compressed display, and one signature indigo-purple #7774ff CTA — a pro-trader perps terminal as a brand. Dyson Engineering-greyscale on white — Dyson Futura Light at 44px (weight `300`, never bold), body ink `#333` not pure black, zero-radius CTAs with a fluid-dynamics ripple hover, and a single magenta accent reserved for haircare. The web brand of an engineering company that refuses to look like a marketing site. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Emirates Custom-serif luxury — Emirates red on light grey, gold accents, Fly Better editorial calm. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Everlane Pure white canvas, Maison Neue Book, near-black ink — radical-transparency DTC minimalism. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. fal Pure white canvas, focal display at 120px, and near-black #252527 CTAs — generative-AI inference at editorial scale. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Fortnite Battle-royale design at maximum saturation — neon yellow + electric blue on near-black, Burbank Big condensed display, season-driven brand kaleidoscope. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. GitLab Light DevOps-platform marketing — GitLab Sans, near-black ink, oversized 96px headlines, tanuki-orange accent. Gitpod Editorial dev-tool calm — light canvas, near-black navy text, ABC Diatype sans + Martina Plantijn serif, 8px radius. Glif Near-black Manrope on near-white, anchored by one confident green CTA — a playful creative-agent canvas. Glossier Post-pink austerity — white canvas, single-family Apercu, 0px radius rectangles. The brand that invented millennial-pink chrome in 2014 has retired pink to a footer wash and a single badge color. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Graphite Near-black developer canvas — Matter type, near-white ink, one clean blue, 8px CTAs. Groq Warm off-white canvas, light-weight Space Grotesk, and a single hot `#f43e01` orange — speed-obsessed AI inference. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. Gumroad Hot pink `#ff90e8` on cream, ABC Favorit at 96px, hard black borders and offset shadows — neo-brutalist creator commerce. Gymshark Pure white canvas, black ink, Montserrat bold display over Roboto body — every CTA a fully-rounded 56px pill. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. HEY Warm-white canvas, deep purple-ink, and a crayon-box of saturated pastels — opinionated email dressed as a friendly poster. Hilton Hilton Blue on white — confident-contemporary hospitality with Söhne-adjacent sans, blue-on-white photography-led layouts. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. HubSpot Warm coral-orange (#FF7A59) on a near-white canvas, a humanist sans set generous and round, and a brand voice that turned inbound marketing into a methodology. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. Hume AI Warm cream canvas, custom Fellix type, and near-black pill CTAs — voice-AI research presented with humanist calm rather than tech coldness. Hyperliquid Near-black IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. IKEA Yellow `#ffdb00` on blue `#0058a3`, Noto IKEA sans, Swedish-democratic-design retail at planetary scale. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green JetBlue JetBlue Blue on white — friendly aviation with a custom rounded sans, Mint cabin orange accent, lower-case microcopy. Jupiter Jupiter lime on near-black — Solana DeFi aggregator with Inter, a cat-in-space mascot, and playful pill-CTA energy. Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Klarna Klarna PINK `#ffa8cd` on white, near-black navy `#0b051d` ink, Klarna Title at billboard scale. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Ledger White canvas, Inter at rest, and one unmistakable Ledger Orange on full-pill CTAs — security made calm. Lego Lego Yellow + Red on white — primary-color toy theatre, custom Lego Sans, brick-as-hero photography. Lemon Squeezy A dark hero with white Circular display, signature lemon-yellow Leonardo.Ai A pure-black cinematic canvas where ufficioDisplay headlines and white full-pill CTAs frame generative imagery — a film studio's title card, Canva-owned. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Lowe's Signature navy blue on white canvas — residential-DIY warmth rendered as big-box retail. lululemon Quiet-luxury athleisure — Saans variable on bone-off-white, off-black ink (`#140f0f`, not pure black), pill CTAs on square product cards, mixed-case sentence-cased headlines tracked −4px. The athletic brand that murmurs. Luma AI A cinematic black screening room that opens into a white studio — Graphik set tight, every CTA a full white pill. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Marriott Luxury-hospitality restraint — Caudex serif for editorial moments, off-white canvas, gold-bronze CTA, photographed-resort hero. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. MetaMask Foxy Orange on white — Ethereum wallet design with custom MM Sans, 8-bit fox mascot, friendly-utility voice. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Monzo Hot Coral `#ff4f40` on bright white, MonzoSans humanist geometry, and a transparent challenger-bank warmth. Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. MyFitnessPal Fitness-tracking utility — MFP Blue on white, Inter sans, dense calorie-and-macro grids, conversion-first navigation. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Nintendo Joyful red on paper-white — Nintendo's site is the toy-aisle of the web, illustration-rich and refusal-of-darkness intentional. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nubank Roxo #8d0de3 as the whole brand — white nuSansDisplay on dark purple, 999px pill CTAs, anti-bank warmth. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Obsidian Near-black canvas, near-white text, a single electric-purple CTA and a crystal mark — a local-first knowledge base that looks like the editor it ships. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. On Swiss-engineered monochrome — true-black ink on white, custom On sans, bold 700 heads and 40px full-pill CTAs. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paddle Merchant-of-record calm — condensed serif headlines on a near-black canvas with warm cream and sand CTAs. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. Patagonia Outdoor-cooperative editorial — Futura sans on cream, ranger-station palette, photography-led story-first marketing. Patreon Patreon Coral on white — creator-economy patronage with Söhne sans, photographer-led marketing, mid-2024 brand refresh language. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Phantom Phantom Purple on near-black — crypto wallet design that respects the user's intelligence with editorial restraint. Picoko Warm-white canvas, weight-900 Outfit, and one blazing pink — product photography reimagined in seconds. Pika A cream-canvas AI video studio in custom Telka type, with peach and black pill CTAs. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Pinterest Masonry feed as product, restrained chrome around it — white canvas, near-black text, Pinterest red reserved for action. Pitch Enormous Mark Pro headlines on a black hero, then a clean white workspace — violet Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. PlayStation Sony's Cinema-Black canvas with PS Blue and a custom SST sans — gaming-as-cinema, premium hardware in editorial restraint. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Quizlet Study-buddy design — Quizlet purple-blue on white, custom Hurmes Geometric, flashcard-as-hero pattern. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Rainbow White canvas, SF Pro Rounded Black at 96px, and a pink-orange-blue-purple rainbow — the friendliest Ethereum wallet onchain. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Rare Beauty Soft lavender on cream — Selena Gomez's beauty brand with mental-health-aware editorial restraint and serif-led product cards. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Revolut Dark Aeonik Pro hero, white Inter content, near-black `#191c1f` ink, fully-pill CTAs and gradient-accented fintech sleekness. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Ritual Visible-supply-chain wellness — white lab canvas, Ritual Navy #142b6f everywhere, CircularXX, 25px rounded CTAs, warm yellow as the one accent. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Robinhood Chartreuse `#CCFF00` lime on a black `#000` canvas, Martina Plantijn serif headlines paired with Capsule Sans Text — financial-editorial register, not tech-app sans. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Shortwave A dark AI-email canvas with Poppins display weight and one electric blue — Inbox rebuilt by the people who built it. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. Snowflake Deeper cyan Solana Solana Gradient + Diatype on near-black — Layer 1 chain marketing as cinematic experiment, magenta-purple-cyan brand prism. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. Sourcegraph Near-black code-intelligence canvas — PolySans display, coral-red accent, big quiet headlines. Southwest Airlines Heart-warm low-cost airline — Southwest Sans on light grey, yellow CTA voltage with navy ink, sharp 2px corners. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. StackBlitz Electric blue `#1574ef` on a graphite `#1c1f25` canvas — the in-browser IDE that built Bolt. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Storybook Open-source frontend workshop — white canvas, Nunito Sans, dark hero band, and the signature coral-pink brand mark. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. T-Mobile T-Mobile magenta (#E20074) dominates a near-white canvas — Un-carrier loudness in TeleNeo display weight. Tailscale Warm-light approachable-technical — off-white canvas, near-black Inter, brick-red accent. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The Home Depot Signature orange on white, Helvetica bold — hardware-aisle signage as a web storefront. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Udio A pitch-black stage with near-white Innovator display type and a single magenta-pink spotlight — a recording console reimagined as a creative canvas. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. Uniswap Uniswap Pink on white — DEX design with Basel sans, unicorn-mark whimsy, and rounded-card softness in a usually-brutalist DeFi space. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Valorant Tactical-shooter design language — Tungsten condensed all-caps, signal-red CTAs, and an off-white text the brand calls "ECE8E1". Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Visa Bright-blue + golden-yellow payment-rail confidence — saturated `#1434CB` primary, ceremonial `#FCC015` yellow on hero pill CTAs, pill geometry throughout, custom visa-font-latin in light/regular weights. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warby Parker Friendly-premium DTC eyewear — white canvas, bright blue + deep navy, fully pill CTAs. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Wayfair Near-white canvas, ink-black type, photographic product cards — editorial-light home retail at marketplace scale. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. Wikipedia System-default information design — Linux Libertine serif headings, Vector skin, deliberate non-branding for the encyclopedia of record. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. Xbox Xbox Green on near-black, Microsoft's Segoe UI Display dialed to gamer-coded confidence — bold, energetic, Game Pass-first. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zed Warm paper-light canvas, IBM Plex Serif headlines at light weight, one electric-blue download button — a code editor's site that reads like a typesetter's page. Zoom Zoom Blue `#0B5CFF` on white — geometric sans wordmark, Workplace-era AI Companion friendly-corporate register. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
try on →
theme
mobile · 390 × 844
Tokens webdesignhot/0.1
- bg
#000000 - bg-alt
#0a0a0a - surface
#141414 - surface-soft
#1c1c1c - surface-elevated
#242424 - text AAA · 21.0
#ffffff - text-strong
#ffffff - text-muted
#a3a3a3 - text-soft
#737373 - text-faint — · 2.7
#525252 - brand AAA · 17.7
#d2fc31 - brand-deep
#bce815 - brand-soft
rgba(210, 252, 49, 0.14) - on-brand
#0000ee - on-brand-ink
#000000 - link
#ffffff - link-hover
#d2fc31 - cta-secondary-bg
rgba(255, 255, 255, 0.9) - cta-secondary-text
#0000ee - selected-bg
rgba(255, 255, 255, 0.08) - disabled
#525252 - border — · 1.2
rgba(255, 255, 255, 0.10) - border-strong — · 1.5
rgba(255, 255, 255, 0.18) - border-subtle
rgba(255, 255, 255, 0.05) - border-lime
rgba(210, 252, 49, 0.45) - success-bg
rgba(74, 222, 128, 0.12) - success-text
#86efac - warning-bg
rgba(250, 204, 21, 0.12) - warning-text
#fde047 - danger-bg
rgba(248, 113, 113, 0.12) - danger-text
#fca5a5 - info-bg
rgba(210, 252, 49, 0.10) - info-text
#d2fc31
Ship faster than ever.
display-hero "ABC Gravity Condensed" 80px w900 -0.03em
Ship faster than ever.
display-lg "ABC Gravity Condensed" 56px w900 -0.02em
Ship faster than ever.
h1 "ABC Gravity Condensed" 40px w800 -0.018em
Built for teams that ship.
h2 "ABC Gravity Condensed" 32px w800 -0.012em
A complete kit
h3 "ABC Gravity Condensed" 24px w700 -0.005em
The quick brown fox jumps over the lazy dog.
h4 Inter 20px w600 0
The quick brown fox jumps over the lazy dog.
lede Inter 20px w400 0
The quick brown fox jumps over the lazy dog.
body-lg Inter 18px w400 0
The quick brown fox jumps over the lazy dog.
body Inter 16px w400 0
The quick brown fox jumps over the lazy dog.
button Inter 15px w600 0
The quick brown fox jumps over the lazy dog.
body-sm Inter 14px w400 0
OUR DESIGN SYSTEM
label Inter 13px w500 0
npx @webdesignhot/design-md add stripe
code ui-monospace 13px w400
The quick brown fox jumps over the lazy dog.
eyebrow Inter 12px w600 0.08em
OUR DESIGN SYSTEM
caption Inter 12px w500 0.02em
npx @webdesignhot/design-md add stripe
code-micro ui-monospace 11px w400
- step-0 0px
- step-1 4px
- step-2 8px
- step-3 12px
- step-4 16px
- step-5 24px
- step-6 32px
- step-7 48px
- step-8 64px
- step-9 96px
- step-10 128px
- micro
2px - sm
4px - md
8px - lg
12px - card
12px - xl
16px - pill
9999px
Text link →
Card preview
A complete kit — everything your product needs.
Hero, pricing, FAQ, dashboard, docs — every layout your product needs.
New
Stable
v1.0
Design roles 7/8 mapped · webdesignhot/0.1
Maps the 8 canonical role names to this entry's actual tokens. Use these to plug the design into role-aware tools — shadcn/ui themes, role-aware Tailwind plugins, atelier-lint — without hard-coding token names.
- background → bg
- foreground → text
- primary → brand
- primary-foreground → on-brand
- accent → —
- muted → text-muted
- border → border
- ring → brand
Export
4 formats · paste-ready
Tailwind
theme.extend block for tailwind.config.js
CSS variables
:root { --bg, --text, --brand, … } you can paste anywhere
DTCG JSON
W3C Design Tokens Community Group format
Figma Variables
Importable into Figma → Variables → Import
---
name: Recraft
tagline: A jet-black studio where ABC Gravity Condensed slams the headline at weight 900 and a single electric-lime CTA does all the shouting.
updated_at: 2026-05-29T00:00:00.000Z
published_at: 2026-05-28T23:11:27.326Z
author: webdesignhot
source_url: https://www.recraft.ai
spec: webdesignhot/0.1
quality: curated
featured: false
categories: [ai, design-tools]
tags: [dark, sans, condensed, bold, minimal, ai, design]
preview_swatch: ['#000000', '#d2fc31', '#0000ee']
related: [krea, leonardo-ai, fal]
description: 'Recraft''s site is a jet-black AI design studio that lets one colour carry the entire brand. The canvas is pure `#000000`, the headline is set in **ABC Gravity Condensed** at 56px / weight **900** in white — a heavy, narrow display face that reads like a poster slab, not a SaaS hero. The single chromatic moment is an electric lime `#d2fc31` (rgb 210, 252, 49) reserved for the primary "Try Recraft Studio" CTA, paired with raw browser-blue link text `#0000ee` for a deliberately un-designed, tool-not-toy register. Everything else is grayscale: white type, neutral captions, hairline borders, 8px button radius. Where Krea commits to absolute black with quiet 400-weight Suisse Intl and a single cobalt, Recraft commits to the same black but cranks the display to 900-weight condensed and swaps the cool cobalt for an alarmingly bright lime — louder, more graphic, more poster than placard.'
# Canonical 8-role aliases (bg / text / brand / border / accent / muted / surface / danger).
# Maps role names to this entry's actual token names so role-aware
# downstream tools resolve `theme.background` → entry's `bg`, etc.
# Auto-generated by scripts/add-aliases.mjs — do not edit manually;
# regenerate after changing color token names.
aliases:
background: bg
foreground: text
primary: brand
primary-foreground: on-brand
muted: text-muted
border: border
ring: brand
themes:
default: dark
available: [dark]
switch-via: 'Dark-only marketing surface. The studio app itself flips to a light editing canvas (white artboard) so generated art reads true, but the public site, hero, and pricing stay on absolute black. Lime brand is invariant.'
colors:
bg: '#000000' # pure black studio canvas
bg-alt: '#0a0a0a' # near-black alternate band
surface: '#141414' # raised card / panel
surface-soft: '#1c1c1c' # secondary panel
surface-elevated: '#242424' # popover / modal raised
text: '#ffffff' # display white — h1, headings, body on dark
text-strong: '#ffffff'
text-muted: '#a3a3a3' # captions, secondary copy
text-soft: '#737373' # quiet labels, helper text
text-faint: '#525252' # disabled chrome
brand: '#d2fc31' # electric lime — the brand; primary CTA fill (rgb 210,252,49)
brand-deep: '#bce815' # pressed/active lime
brand-soft: 'rgba(210, 252, 49, 0.14)' # lime wash for selected pills / highlight
on-brand: '#0000ee' # raw browser-blue link text on the lime CTA
on-brand-ink: '#000000' # alternate near-black ink on lime
link: '#ffffff' # links default white on dark
link-hover: '#d2fc31' # lime on hover
cta-secondary-bg: 'rgba(255, 255, 255, 0.9)' # near-white "Sign in" pill
cta-secondary-text: '#0000ee' # browser-blue text on the white pill
selected-bg: 'rgba(255, 255, 255, 0.08)'
disabled: '#525252'
border: 'rgba(255, 255, 255, 0.10)' # 10% white hairline — default rule on dark
border-strong: 'rgba(255, 255, 255, 0.18)' # emphasized rule, inputs
border-subtle: 'rgba(255, 255, 255, 0.05)' # quietest division
border-lime: 'rgba(210, 252, 49, 0.45)' # lime ring on focus/selected
success-bg: 'rgba(74, 222, 128, 0.12)'
success-text: '#86efac'
warning-bg: 'rgba(250, 204, 21, 0.12)'
warning-text: '#fde047'
danger-bg: 'rgba(248, 113, 113, 0.12)'
danger-text: '#fca5a5'
info-bg: 'rgba(210, 252, 49, 0.10)'
info-text: '#d2fc31'
typography:
display:
family: '"ABC Gravity Condensed", "Arial Narrow", system-ui, -apple-system, sans-serif'
weights: [700, 800, 900]
opentype-features: ['kern', 'liga']
body:
family: 'Inter, ui-sans-serif, system-ui, -apple-system, "Helvetica Neue", Arial, sans-serif'
weights: [400, 500, 600]
opentype-features: ['kern', 'liga']
mono:
family: 'ui-monospace, SFMono-Regular, "SF Mono", Menlo, Monaco, Consolas, "Liberation Mono", monospace'
weights: [400, 500]
opentype-features: ['tnum', 'zero']
scale:
display-hero: { size: 80, weight: 900, lineHeight: 0.98, tracking: '-0.03em', family: display, transform: uppercase }
display-lg: { size: 56, weight: 900, lineHeight: 1.0, tracking: '-0.02em', family: display }
h1: { size: 40, weight: 800, lineHeight: 1.08, tracking: '-0.018em', family: display }
h2: { size: 32, weight: 800, lineHeight: 1.15, tracking: '-0.012em', family: display }
h3: { size: 24, weight: 700, lineHeight: 1.25, tracking: '-0.005em', family: display }
h4: { size: 20, weight: 600, lineHeight: 1.3, tracking: '0', family: body }
eyebrow: { size: 12, weight: 600, lineHeight: 1.4, tracking: '0.08em', family: body, transform: uppercase }
body-lg: { size: 18, weight: 400, lineHeight: 1.55, tracking: '0', family: body }
body: { size: 16, weight: 400, lineHeight: 1.55, tracking: '0', family: body }
body-sm: { size: 14, weight: 400, lineHeight: 1.5, tracking: '0', family: body }
lede: { size: 20, weight: 400, lineHeight: 1.5, tracking: '0', family: body }
label: { size: 13, weight: 500, lineHeight: 1.4, tracking: '0', family: body }
button: { size: 15, weight: 600, lineHeight: 1.0, tracking: '0', family: body }
caption: { size: 12, weight: 500, lineHeight: 1.4, tracking: '0.02em', family: body }
code: { size: 13, weight: 400, lineHeight: 1.55, family: mono, opentype: 'tnum zero' }
code-micro: { size: 11, weight: 400, lineHeight: 1.4, family: mono }
radius:
micro: 2
sm: 4
md: 8
lg: 12
xl: 16
card: 12
pill: 9999
spacing:
base: 4
scale: [0, 4, 8, 12, 16, 24, 32, 48, 64, 96, 128]
layout:
page-width: 1280
prose-width: 720
site-gutter: 'clamp(20px, 4vw, 48px)'
header-height: 64
grid-columns: 12
section-rhythm: '96-128px'
components:
button-primary:
background: '#d2fc31'
text: '#0000ee'
padding: '10px 16px'
radius: 8
border: 'none'
font: 'Inter 600 / 15px'
hover-bg: '#bce815'
active-bg: '#a9d40f'
use: 'Primary CTA — Try Recraft Studio. The lime is the brand; it is the only chromatic moment in the chrome.'
button-secondary:
background: 'rgba(255, 255, 255, 0.9)'
text: '#0000ee'
padding: '10px 16px'
radius: 8
border: 'none'
font: 'Inter 600 / 15px'
hover-bg: '#ffffff'
use: 'Sign in — near-white pill with browser-blue text; the inverted twin to the lime CTA.'
button-ghost:
background: 'transparent'
text: '#ffffff'
padding: '10px 16px'
radius: 8
border: '1px solid rgba(255, 255, 255, 0.18)'
font: 'Inter 600 / 15px'
hover-bg: 'rgba(255, 255, 255, 0.06)'
use: 'Outline / quiet utility — secondary actions, nav, repeated inline buttons on dark.'
button-text:
background: 'transparent'
text: '#ffffff'
padding: '8px 4px'
radius: 8
font: 'Inter 500 / 15px'
hover-text: '#d2fc31'
use: 'Link-style button — inline text actions; hover shifts to lime.'
card:
background: '#141414'
border: '1px solid rgba(255, 255, 255, 0.10)'
radius: 12
padding: '24px'
use: 'Feature / capability card — near-black fill, hairline edge, no shadow at rest.'
card-showcase:
background: '#141414'
border: 'none'
radius: 12
padding: '0'
use: 'Generated-art showcase tile — image bleeds to the rounded edge; the work supplies all colour.'
input:
background: '#141414'
border: '1px solid rgba(255, 255, 255, 0.18)'
radius: 8
padding: '10px 14px'
font: 'Inter 400 / 15px'
placeholder-color: '#737373'
focus-ring: '0 0 0 2px #d2fc31'
use: 'Form fields, search, prompt composer.'
badge-tag:
background: 'rgba(255, 255, 255, 0.08)'
text: '#a3a3a3'
padding: '4px 10px'
radius: 9999
font: 'Inter 500 / 12px'
use: 'Category / style chip — quiet white-wash pill.'
badge-lime:
background: 'rgba(210, 252, 49, 0.14)'
text: '#d2fc31'
border: '1px solid rgba(210, 252, 49, 0.45)'
padding: '4px 10px'
radius: 9999
font: 'Inter 600 / 12px'
use: 'New-feature / beta badge — borrows the brand lime at low saturation.'
nav-link:
background: 'transparent'
text: '#ffffff'
padding: '8px 12px'
font: 'Inter 500 / 15px'
hover-text: '#a3a3a3'
active-bg: 'rgba(255, 255, 255, 0.08)'
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
duration-fast: 150
duration-standard: 240
duration-slow: 320
duration-page: 420
reduced-motion: 'respects prefers-reduced-motion: reduce — looping showcase reels pause on a static frame, transforms collapse to opacity-only, durations halve.'
breakpoints:
mobile: 640
tablet: 1024
desktop: 1280
wide: 1536
shadows:
none: 'none'
ambient: 'rgba(0, 0, 0, 0.25) 0 1px 3px'
standard: 'rgba(0, 0, 0, 0.35) 0 4px 12px'
elevated: 'rgba(0, 0, 0, 0.45) 0 16px 32px -8px'
modal: 'rgba(0, 0, 0, 0.65) 0 24px 48px -12px'
ring: '0 0 0 2px #d2fc31'
ring-soft: '0 0 0 3px rgba(210, 252, 49, 0.30)'
accessibility:
contrast-text-on-bg: 21.0 # #ffffff on #000000 — AAA at all sizes
contrast-text-muted-on-bg: 8.3 # #a3a3a3 on #000000 — AAA at body sizes
contrast-text-soft-on-bg: 4.4 # #737373 on #000000 — AA large; borderline AA body
contrast-brand-on-bg: 17.7 # #d2fc31 on #000000 — AAA
contrast-on-brand-on-brand: 7.9 # #0000ee on #d2fc31 — AAA at large, AA at body
focus-ring: '2px solid #d2fc31 with 2px offset on dark'
reduced-motion-honored: true
keyboard-nav: 'tab order: skip-link → masthead → primary CTA → showcase grid → footer; Esc dismisses modals.'
prose-line-length: 'capped at 720px on text pages; showcase galleries bleed to viewport.'
dark-mode: default # Recraft's marketing surface is dark-only.
colors-dark: same as colors # primary surface is already dark — see colors map.
---
## 1. Visual Theme & Atmosphere
Recraft opens on a jet-black studio. The canvas is pure `#000000` — the same absolute black that turns a page into a stage — but where a quieter AI tool would lay a thin 400-weight headline across it, Recraft does the opposite: it slams the hero in **ABC Gravity Condensed** at 56px, weight **900**, in pure white. ABC Gravity is a Dinamo display face built for impact — narrow, dense, with tightly nested counters — and at weight 900 it reads like a screen-printed poster slab. The headline doesn't whisper a positioning statement; it shouts a name. This is the single most defining decision on the page, and it's the inverse of the Swiss-placard restraint you see across the rest of the dark-AI category.
Against that heavy display, the supporting palette is disciplined to near-silence. Body copy is a clean neutral sans — Inter or its system fallbacks — set small and calm at 16px. Captions step down to `#a3a3a3`, quiet labels to `#737373`. Borders are 10% white hairlines, surfaces lift by tonal stepping (`#000000` → `#141414` → `#1c1c1c`) rather than by shadow. The chrome is grayscale top to bottom. Everything that isn't the headline is built to disappear so the two loud things on the page can land.
The two loud things are the headline and the colour. Recraft's brand colour is an electric lime `#d2fc31` (rgb 210, 252, 49) — alarmingly bright, nearly fluorescent, with a measured luminance of 0.84, which makes it one of the brightest brand colours in the entire AI-tools category. It appears once, on the primary "Try Recraft Studio" CTA, and it is paired with a deliberately raw detail: the CTA's text is rendered in `#0000ee`, the default browser-link blue. That blue-on-lime combination is not a tasteful brand pairing — it's an intentionally un-designed, almost developer-default choice that signals tool-not-toy. The lime is the brand; the raw blue is the attitude.
The atmospheric vocabulary: **jet-black stage, poster-slab headline, condensed-900-display, electric-lime-shout, browser-blue-ink, grayscale-chrome, tonal-elevation, single-colour-discipline, graphic-not-corporate.** Card radii sit at a comfortable 12px; buttons at 8px. Section rhythm runs 96–128px. There are no gradients, no meshes, no glow — just black, white, one ferocious lime, and the work the studio generates, which supplies every other colour on the page.
When the lime appears, it pulls the entire composition toward it. Because the rest of the page is grayscale, a single lime button at the top of the fold is impossible to miss — it functions like a highlighter stroke across a printed page. The discipline of using it exactly once keeps the lime-on-black signature recognisable from a thumbnail.
**Key Characteristics**
- Pure `#000000` canvas — absolute black, untinted, dark-only marketing surface
- ABC Gravity Condensed display — 56px headline at weight **900** (the poster-slab move)
- Electric-lime brand `#d2fc31` (rgb 210, 252, 49) — used once, on the primary CTA
- Raw browser-blue `#0000ee` CTA text on the lime — deliberately un-designed, tool-not-toy register
- Clean neutral body sans (Inter / system) at 16px — calm against the heavy display
- 10% white hairline borders — tonal stacking, no heavy shadows
- 8px button radius / 12px card radius — comfortable, not pill-soft
- Grayscale chrome — every pixel of saturation belongs to the lime or to the generated art
- 96–128px section rhythm — confident, poster-paced cadence
- No gradients, no meshes, no glow — flat black ground
## 2. Color Palette & Roles
### Primary
- **bg** `#000000` — pure black studio canvas; the stage the headline and lime perform on.
- **text** `#ffffff` — display white; headline, headings, and body on dark. 21:1 against the canvas.
- **bg-alt** `#0a0a0a` — near-black alternate band for section separation without a hairline.
### Brand & Accent
- **brand** `#d2fc31` — electric lime (rgb 210, 252, 49). The brand. Primary CTA fill, focus ring, link-hover.
- **brand-deep** `#bce815` — pressed/active lime; a half-step darker for tactile feedback.
- **brand-soft** `rgba(210, 252, 49, 0.14)` — lime wash for selected pills, beta badges, highlight zones.
- **on-brand** `#0000ee` — raw browser-blue text rendered on the lime CTA; the brand's signature un-designed detail.
- **on-brand-ink** `#000000` — alternate near-black ink for lime fills where the blue would read as a defect.
### Interactive
- **link** `#ffffff` — links default white on dark; underlined for affordance.
- **link-hover** `#d2fc31` — lime on hover; the only chromatic shift in running text.
- **cta-secondary-bg** `rgba(255, 255, 255, 0.9)` — near-white "Sign in" pill at 90% opacity over the black.
- **cta-secondary-text** `#0000ee` — browser-blue text on the white pill, mirroring the lime CTA's blue ink.
- **selected-bg** `rgba(255, 255, 255, 0.08)` — active nav, selected filter chip.
- **disabled** `#525252` — neutral disabled chrome.
### Neutral Scale
- **white** `#ffffff` — display value, maximum contrast.
- **neutral-400** `#a3a3a3` — muted captions and secondary copy (8.3:1 on black).
- **neutral-500** `#737373` — quiet labels, helper text, placeholders (4.4:1 on black).
- **neutral-600** `#525252` — disabled, faint chrome.
- **near-black-1** `#0a0a0a` — alternate band ground.
- **near-black-2** `#141414` — raised card / panel surface.
- **near-black-3** `#1c1c1c` — secondary panel.
- **near-black-4** `#242424` — popover / modal raised.
### Surface & Borders
- **surface-0 (page)** `#000000` — pure black.
- **surface-1 (band)** `#0a0a0a` — near-black alternate band.
- **surface-2 (raised)** `#141414` — card / panel.
- **surface-3 (panel)** `#1c1c1c` — nested panel.
- **surface-4 (elevated)** `#242424` — popover / modal.
- **border** `rgba(255, 255, 255, 0.10)` — 10% white hairline, the default rule on dark.
- **border-strong** `rgba(255, 255, 255, 0.18)` — emphasized rule on inputs, dividers, ghost buttons.
- **border-subtle** `rgba(255, 255, 255, 0.05)` — quietest division.
- **border-lime** `rgba(210, 252, 49, 0.45)` — lime ring on focus and selected states.
### Shadow Colors
Shadows on Recraft are **deep-black, low-opacity, and rare**. The black canvas absorbs cast shadows, so most surfaces lift via tonal stepping (`#000000` → `#141414` → `#1c1c1c`) rather than blur. When shadows do appear — popovers, modals — they're declared at 25–65% black with large blur radii. The brand never uses lime-tinted shadows; the lime stays in fills and rings.
### Semantic
- **success** — bg `rgba(74, 222, 128, 0.12)`, text `#86efac` (green-300).
- **warning** — bg `rgba(250, 204, 21, 0.12)`, text `#fde047` (yellow-300).
- **danger** — bg `rgba(248, 113, 113, 0.12)`, text `#fca5a5` (red-300).
- **info** — bg `rgba(210, 252, 49, 0.10)`, text `#d2fc31` — borrows the brand lime at low saturation for in-product hints.
Note: Recraft uses **Tailwind 300-step text colours** for semantic text on dark so they stay legible against black without competing with the lime. Saturated 500s would fight the brand colour for attention.
## 3. Typography Rules
### Font Family
- **Display**: `"ABC Gravity Condensed", "Arial Narrow", system-ui, sans-serif` — Dinamo's high-impact condensed grotesque, licensed and self-hosted. Narrow, dense, poster-grade. Used for the hero and all headings at weight 700–900.
- **Body**: `Inter, ui-sans-serif, system-ui, "Helvetica Neue", Arial, sans-serif` — a clean neutral sans for all running copy, UI labels, and buttons. (The audit's reported `sans-serif` 12px is a measurement-noise fallback from an unbranded utility node, not the real body face; the visible body type is a clean grotesque set at 16px.)
- **Mono**: `ui-monospace, SFMono-Regular, "SF Mono", Menlo, Monaco, Consolas, monospace` — for dimensions, seed values, API snippets, and rare inline code.
- **OpenType features**: `kern` and `liga` always on. `tnum` (tabular figures) and `zero` (slashed zero) enabled in mono.
### Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | Transform | Notes |
|---|---|---|---|---|---|---|---|
| Display Hero | ABC Gravity Condensed | 80px | 900 | 0.98 | -0.03em | uppercase | Reserved for major launch slabs |
| Display LG | ABC Gravity Condensed | 56px | 900 | 1.0 | -0.02em | none | Homepage hero — the signature |
| H1 | ABC Gravity Condensed | 40px | 800 | 1.08 | -0.018em | none | Page title |
| H2 | ABC Gravity Condensed | 32px | 800 | 1.15 | -0.012em | none | Major section heading |
| H3 | ABC Gravity Condensed | 24px | 700 | 1.25 | -0.005em | none | Sub-section heading |
| H4 | Inter | 20px | 600 | 1.3 | normal | none | Card heading — drops to body face |
| Eyebrow | Inter | 12px | 600 | 1.4 | 0.08em | uppercase | Section pre-label |
| Lede | Inter | 20px | 400 | 1.5 | normal | none | Hero sub-paragraph |
| Body Large | Inter | 18px | 400 | 1.55 | normal | none | Feature paragraph |
| Body | Inter | 16px | 400 | 1.55 | normal | none | Default body |
| Body Small | Inter | 14px | 400 | 1.5 | normal | none | Compact UI body |
| Button | Inter | 15px | 600 | 1.0 | normal | none | CTA + nav button label |
| Label | Inter | 13px | 500 | 1.4 | normal | none | Form labels, UI chrome |
| Caption | Inter | 12px | 500 | 1.4 | 0.02em | none | Captions, helper text |
| Code | mono | 13px | 400 | 1.55 | normal | none | Inline + block code |
| Code Micro | mono | 11px | 400 | 1.4 | normal | none | Model version, footnote |
### Principles
- **The display/body split is the whole system.** ABC Gravity Condensed carries every heading at heavy weight; Inter (or system sans) carries everything else at 400–600. The two faces are tonally opposite on purpose — slab versus calm.
- **Display weight is 800–900, never lighter.** The hero at 900 is the brand statement; dropping headings below 700 loses the poster character entirely.
- **The body face is light and quiet.** Body never goes above 600. The contrast between a 900 headline and a 400 body is the point.
- **Negative tracking scales with size.** -0.03em at 80px, -0.02em at 56px, easing to near-normal by 24px. The condensed face already runs tight; over-tracking it muddies the counters.
- **Headings can go uppercase at hero scale only.** The 80px launch slab uppercases; the 56px homepage hero stays sentence-case to keep the longer line legible.
- **Body size is 16px / line-height 1.55.** Generous leading keeps the small neutral body readable below the heavy display.
- **Eyebrow uses 0.08em tracking, uppercase.** The single widely-tracked element — it signals the section break against the otherwise tight type.
- **Mono only for data.** Dimensions, seed values, API snippets — never button labels or UI chrome.
## 4. Component Stylings
### Buttons
**Primary (Lime)**
- Background: `#d2fc31` electric lime. Text: `#0000ee` browser-blue, Inter 600 / 15px.
- Padding: `10px 16px`. Radius: `8px`. No border.
- Hover: bg → `#bce815`; transition `240ms ease-standard`.
- Active: bg → `#a9d40f`.
- Focus: 2px lime ring with 2px offset (uses `brand` for the ring, with a near-black gap so it reads on black).
- Use: The single primary CTA — *Try Recraft Studio, Get started.* The lime is the brand; deploy it exactly once per view.
**Secondary (Near-white pill — "Sign in")**
- Background: `rgba(255, 255, 255, 0.9)`. Text: `#0000ee` browser-blue, Inter 600 / 15px.
- Padding: `10px 16px`. Radius: `8px`. No border.
- Hover: bg → `#ffffff` (full opacity).
- Use: The inverted twin to the lime CTA — sign-in, account entry. Mirrors the blue ink so the two CTAs read as a pair.
**Ghost (Outline)**
- Background: transparent. Text: `#ffffff`, Inter 600 / 15px.
- Border: `1px solid rgba(255, 255, 255, 0.18)`. Padding: `10px 16px`. Radius: `8px`.
- Hover: bg → `rgba(255, 255, 255, 0.06)`; border → `rgba(255, 255, 255, 0.28)`.
- Use: Secondary actions on dark — *Watch demo, View pricing, Read docs.*
**Text (Link-style)**
- Background: transparent. Text: `#ffffff`, Inter 500 / 15px. Padding: `8px 4px`.
- Hover: text → `#d2fc31` lime.
- Use: Inline text actions, footer links, repeated low-emphasis controls.
### Cards
**Feature Card**
- Background: `#141414`. Border: `1px solid rgba(255, 255, 255, 0.10)`. Radius: `12px`. Padding: `24px`.
- Shadow: none at rest; on hover, `rgba(0, 0, 0, 0.35) 0 4px 12px` + border → `rgba(255, 255, 255, 0.18)`.
- Use: Capability tile, feature block, pricing tier card.
**Showcase Tile (Generated art)**
- Background: `#141414` (placeholder ground). Border: none. Radius: `12px`. Padding: `0`.
- Hover: 1.02× scale + 16px soft shadow at 35% black.
- Use: Generated-image gallery — the art bleeds to the rounded edge and supplies all the colour the chrome withholds.
**Inset Panel**
- Background: `#1c1c1c`. Border: `1px solid rgba(255, 255, 255, 0.05)`. Radius: `8px`. Padding: `16px`.
- Use: Quiet info zone — cookie banner, in-feed note, nested settings block.
### Badges, Tags, Pills
**Tag Chip** — bg `rgba(255, 255, 255, 0.08)`, text `#a3a3a3`, Inter 500 / 12px, padding `4px 10px`, radius `9999`. Hover deepens bg to `rgba(255, 255, 255, 0.12)`.
**Lime Badge** — bg `rgba(210, 252, 49, 0.14)`, text `#d2fc31`, border `1px solid rgba(210, 252, 49, 0.45)`, radius `9999`, Inter 600 / 12px. Used for "new," "beta," and feature-flag callouts.
**Eyebrow Label** — no chrome, just type. Inter 600 / 12px / uppercase / 0.08em tracking, colour `#737373`.
### Inputs / Forms
**Text Input**
- Background: `#141414`. Border: `1px solid rgba(255, 255, 255, 0.18)`. Radius: `8px`. Padding: `10px 14px`.
- Font: Inter 400 / 15px. Placeholder: `#737373`.
- Focus: `0 0 0 2px #d2fc31` ring, border → `rgba(210, 252, 49, 0.45)`.
- Error: border → `#f87171`, helper red `#fca5a5` below.
**Prompt Composer**
- Background: `#141414`. Border: `1px solid rgba(255, 255, 255, 0.18)`. Radius: `12px`. Padding: `12px 16px`.
- Font: Inter 400 / 16px. Placeholder: `#737373`.
- Inner button: lime `#d2fc31` generate button, 8px radius, blue arrow / label.
- Focus: ring grows to 3px at 30% lime.
- Use: Studio entry — the multi-line prompt box that opens the editor.
### Navigation
- Header height `64px`. Background `transparent` over hero; gains `backdrop-filter: blur(12px)` + `#0a0a0a` wash on scroll.
- Logo: Recraft wordmark in white.
- Nav links: Inter 500 / 15px, colour `#ffffff`, padding `8px 12px`. Hover: text → `#a3a3a3`.
- Right side: near-white "Sign in" pill + lime "Try Recraft Studio" primary CTA.
- Mobile (<640px): hamburger collapses to a full-screen sheet; links stack at 18px / 500.
### Optional Components
**Dropdown Menu** — bg `#141414`, border `rgba(255, 255, 255, 0.10)`, radius `8px`, shadow `rgba(0, 0, 0, 0.45) 0 12px 24px -8px`. Items: Inter 400 / 15px, hover bg `rgba(255, 255, 255, 0.06)`.
**Tooltip** — bg `#242424`, text `#ffffff`, radius `4px`, padding `6px 10px`, Inter 500 / 12px.
**Toast** — bg `#141414`, border `rgba(255, 255, 255, 0.10)`, radius `8px`, padding `12px 16px`, shadow `rgba(0, 0, 0, 0.45) 0 8px 24px -4px`.
**Modal** — bg `#141414`, radius `12px`, shadow `rgba(0, 0, 0, 0.65) 0 24px 48px -12px`, max-width `560px`. Backdrop: 70% black.
## 5. Layout Principles
### Spacing System
- **Base unit**: 4px.
- **Scale**: 0, 4, 8, 12, 16, 24, 32, 48, 64, 96, 128 — a compact-to-generous ladder.
- **Density observation**: Recraft is *medium-dense* at the chrome level (96–128px section rhythm) and *medium-dense* at the content level (12-col grid, 24px gutters). The heavy display headline carries the visual weight, so the surrounding layout doesn't need extreme whitespace to feel confident.
### Grid & Container
- **Page max width**: `1280px` — a focused frame, narrower than Krea's cinematic 1440px.
- **Site gutter**: `clamp(20px, 4vw, 48px)`.
- **Grid**: 12 columns with 24px gutters.
- **Hero treatment**: 56px condensed headline left-aligned (or centred on landing), lede 18–20px below, primary lime CTA + secondary sign-in directly under the lede; showcase grid begins ~64px below.
### Whitespace Philosophy
The whitespace is **confident, not luxurious**. Section gutters run 96–128px between major blocks; minor blocks sit on 48–64px gaps; intra-section spacing uses 16–32px. The heavy headline does the work that whitespace does on quieter sites — the page reads decisive because the type is loud, not because the margins are vast.
### Section Cadence
- Hero (black, headline + lime CTA + showcase preview) → Capability ladder (black, 12-col cards) → Generated-art gallery (black, masonry/grid of showcase tiles) → Social proof / logos (black) → Pricing (black) → Footer (`#0a0a0a` near-black).
- The whole site stays in dark territory; no light/dark alternation on the marketing surface.
- Section breaks are vertical space + occasional 1px hairlines (`rgba(255, 255, 255, 0.10)`) or a near-black band swap.
## 6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| Micro | 2px | Decorative dividers, icon-corner inheritance |
| Standard (sm) | 4px | Tooltips, compact status pills |
| Comfortable (md) | 8px | Buttons, inputs, dropdowns — the dominant radius |
| Relaxed (lg) | 12px | Cards, showcase tiles, modals — Recraft's card signature |
| Featured (xl) | 16px | Large hero panels, full-bleed feature embeds |
| Pill | 9999px | Tag chips, badges, sign-in pill |
Recraft's button radius is **8px** and its card radius is **12px** — comfortable and graphic, neither sharp-corporate nor pill-soft. The 8px buttons keep the lime CTA looking like a stamped slab rather than a rounded toy; the 12px cards give the showcase tiles a gentle frame without softening the poster register. There are no zero-radius marketing surfaces. Compound radii are rare; the scale reads as a flat ladder.
## 7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 | Flat — no shadow | Default page surface, hero, body sections |
| 1 | Tonal — `#141414` against `#000000` | Cards, inset panels |
| 2 | `rgba(0,0,0,0.25) 0 1px 3px` | Sticky nav on scroll |
| 3 | `rgba(0,0,0,0.35) 0 4px 12px` | Hover-lifted cards, showcase tiles |
| 4 | `rgba(0,0,0,0.45) 0 16px 32px -8px` | Dropdowns, popovers |
| 5 | `rgba(0,0,0,0.65) 0 24px 48px -12px` | Modals, dialogs |
### Shadow Philosophy
Recraft's depth is **tonal first, shadow second**. The grayscale ladder (`#000000` → `#141414` → `#1c1c1c` → `#242424`) does the primary elevation work — surfaces step up by value rather than by cast shadow. Cast shadows appear only for floating elements (dropdowns, modals, hover-lifted tiles) and use deep black at 25–65% opacity. The brand never tints a shadow with lime; the lime stays in fills and focus rings. Because the canvas is absolute black, blur-based depth barely registers — so the system leans on value contrast to read elevation.
## 8. Interaction & Motion
### Easing Curves
- **`ease-standard`**: `cubic-bezier(0.4, 0, 0.2, 1)` — default for hover, focus, colour transitions.
- **`ease-emphasized`**: `cubic-bezier(0.2, 0, 0, 1)` — punchier exit; modal enter, hero reveal.
### Duration Buckets
- **Fast (150ms)** — colour transitions, focus rings, link hovers.
- **Standard (240ms)** — button hover, card hover, dropdown reveal.
- **Slow (320ms)** — modal enter/exit, section fade-in.
- **Page (420ms)** — route transitions, hero reveal sequences.
### Per-Component Micro-States
- **Button hover (primary)**: bg `#d2fc31` → `#bce815` over 240ms; no transform — the lime stays planted.
- **Button hover (ghost)**: bg transparent → `rgba(255, 255, 255, 0.06)`; border lightens over 240ms.
- **Card hover**: border `rgba(255, 255, 255, 0.10)` → `rgba(255, 255, 255, 0.18)` + 4px soft shadow over 240ms.
- **Showcase tile hover**: scale 1.02× over 240ms + 16px soft shadow at 35% black.
- **Link hover**: colour `#ffffff` → `#d2fc31` over 150ms; underline thickens 1px → 2px.
- **Input focus**: 2px lime ring fades in over 150ms; border picks up lime at 45%.
### Page Transitions
Showcase reels auto-play silently with `prefers-reduced-motion` honoured. Below-fold sections use `IntersectionObserver` to fade in at ~80% viewport, 320ms, 12px translate-up.
### Reduced Motion
`@media (prefers-reduced-motion: reduce)` — looping showcase reels pause on a static frame; all transforms collapse to opacity-only; durations halve.
## 9. Accessibility & A11y
### Contrast Pairs
- **`#ffffff` text on `#000000` bg**: 21.0:1 — AAA at all sizes.
- **`#a3a3a3` text on `#000000` bg**: 8.3:1 — AAA at body sizes.
- **`#737373` text on `#000000` bg**: 4.4:1 — AA at large sizes; borderline at body, reserve for non-essential labels.
- **`#d2fc31` lime on `#000000` bg**: 17.7:1 — AAA; the lime is exceptionally legible on black.
- **`#0000ee` blue text on `#d2fc31` lime CTA**: 7.9:1 — AAA at large (button label is 15px/600 bold, qualifies as large), AA at body sizes.
- **`#a3a3a3` text on `#141414` surface**: 7.6:1 — AAA at body sizes.
Note: the signature `#0000ee`-on-lime CTA clears AA comfortably thanks to the lime's very high luminance — the "raw" pairing is legible as well as expressive. The one watch-point is `#737373` on pure black at small body sizes; promote secondary copy to `#a3a3a3` when it must be read.
### Focus Indicators
- Default ring: `0 0 0 2px #d2fc31` with a 2px near-black offset so the lime ring reads against both dark and lime surfaces.
- Soft ring (prompt composer focus): `0 0 0 3px rgba(210, 252, 49, 0.30)`.
- Every interactive surface shows a visible focus state — the lime ring doubles as a brand cue.
### ARIA Patterns
- **Navigation**: `<nav aria-label="Main">` with a skip-link to `#main-content`.
- **Prompt composer**: `<form aria-label="Generate with Recraft Studio">` with `aria-label` on the textarea.
- **Showcase gallery**: `aria-label="Generated artwork gallery"`; each tile has an `aria-label` describing the generated image.
- **Dialog**: `role="dialog" aria-modal="true" aria-labelledby` with focus trap and Esc-to-close.
- **Live regions**: `aria-live="polite"` for generation status and toast messages.
### Keyboard Navigation
- Tab order: skip-link → masthead nav → primary CTA → showcase grid → footer.
- Arrow keys navigate within the showcase grid; Space/Enter opens a tile.
- `Esc` closes dropdowns and modals.
### Screen Reader Hints
- Decorative showcase reels with no semantic content: `aria-hidden="true"`.
- Icon-only buttons carry an `aria-label`.
- The lime CTA's accessible name is its text ("Try Recraft Studio"); colour is never the sole signal.
### Reduced Motion
Honoured globally. Showcase reels pause on a static frame; tile-scale hover disabled; durations halved.
## 10. Responsive Behavior
### Breakpoints
| Name | Width | Use |
|---|---|---|
| Mobile | < 640px | Single-column, full-bleed showcase tiles, stacked CTAs |
| Tablet | 640–1024px | 2-column tile grid, condensed nav |
| Desktop | 1024–1280px | 3-column grid, full nav |
| Wide | 1280–1536px | Page locks near 1280px; gutters expand |
| Ultra | > 1536px | Centred 1280px frame, generous outer gutters |
### Touch Targets
- Minimum tap target: 44×44px.
- Buttons: 44px minimum height on mobile.
- Showcase tile: the full tile is the tap target; controls reveal on tap.
### Collapsing Strategy
- **Header**: full nav at ≥1024px; hamburger sheet below.
- **Hero**: 56px → 44px → 34px headline across desktop/tablet/mobile (the condensed face stays legible scaling down).
- **CTA pair**: lime CTA + sign-in sit inline on desktop; stack vertically (lime on top) on mobile.
- **Tile grid**: 3-up → 2-up → 1-up across sizes.
- **Section spacing**: 128px → 96px → 64px across sizes.
### Image Behavior
- Showcase reels use `<video autoplay muted loop playsinline>` with a poster frame for `prefers-reduced-motion`.
- Static generated images use `srcset` with breakpoint-derived sizes; native lazy-loading.
- Tile aspect ratios vary with the generated art; the grid uses masonry or fixed cells depending on section.
### Container Queries
Used inside capability cards to switch icon-left vs. icon-top layout when card width crosses ~320px.
## 11. Content & Voice
### Tone
**Direct, capable, made-for-pros.** Recraft writes like a tool built by people who ship — short declaratives, concrete verbs, no consumer-app exuberance. The headline names what it is ("AI for designers, creatives, sellers, and teams"); the copy below it lists capabilities rather than promises. The voice positions Recraft as professional infrastructure for visual production, not a novelty generator.
### Microcopy Patterns
- **Button verbs**: "Try Recraft Studio," "Sign in," "Generate," "Export," "Upscale." Never "Start your creative journey!"
- **Error messages**: "Generation failed. Adjust the prompt and try again." — plain, recoverable.
- **Success confirmations**: "Exported." "Saved to project." Brief, past-tense, done.
- **Loading states**: "Generating…" with a subtle progress indicator.
### Empty States
- *"No projects yet. Open the Studio to create your first design."* — explain, offer the next step.
- *"No results."* — search empty, no apology.
- Never uses "Oops!" or apologetic exclamation marks.
### CTA Verb Conventions
- Primary on hero: "Try Recraft Studio," "Get started," "Open Studio"
- Secondary: "Sign in," "See pricing," "View the gallery," "Read the API docs"
- Footer: "Pricing," "API," "Blog," "Careers"
The voice is **confident and utilitarian** — it assumes you already make things for a living and just need a faster, more controllable way to do it.
## 12. Dark Mode & Theming
**Dark-only marketing surface.** The site, hero, pricing, and gallery all render on the absolute black canvas — that's the brand's defining choice, and there is no light variant of the marketing pages.
The one place the palette inverts is *inside* the Studio editor, where the working artboard is light (a white or neutral canvas) so generated art reads true to how it will be used — but that's an application-canvas decision, not a site theme. The public brand never appears on a light ground.
The single rule: **never** render the Recraft marketing surface in light mode. Black is the stage; the lime and the work are the only colour. If you find yourself building a light hero, you've left the brand.
## 13. Lineage & Influences
Recraft's design DNA is **the pure-black AI-tool canvas (Vercel / Krea) crossed with the high-impact condensed-display poster tradition (Dinamo's ABC Gravity, screen-print and risograph culture) and a single fluorescent spot-colour borrowed from sportswear and rave-flyer graphics.** Where Krea commits to absolute black with quiet 400-weight Suisse Intl and a single cobalt, and where Runway goes editorial near-black with Söhne, Recraft keeps the black but cranks the display to 900-weight condensed and swaps the cool cobalt for an alarmingly bright lime. It's the same dark-AI category, played loud.
What it inherits: the pure-black canvas with monochrome chrome and the work-supplies-the-colour discipline (Vercel, Krea); the heavy-condensed display slab as a poster device (Dinamo / ABC Gravity, broadside and screen-print typography); a single fluorescent spot-colour used with discipline (sportswear, Highsnobiety / hype-graphic culture). The raw `#0000ee` browser-blue link text on the lime CTA is a deliberate borrow from un-styled, developer-default web aesthetics — a knowing "we didn't soften this" gesture. What it rejects: gradient meshes, soft pastel AI clichés, robotic-face iconography, the friendly rounded-everything consumer look.
**Named influences:**
- **Dinamo (ABC Gravity)** — the condensed high-impact display foundry whose face sets Recraft's poster headline. *https://abcdinamo.com*
- **Vercel** — pure-black canvas with monochrome chrome and product-as-colour. *https://vercel.com*
- **Krea** — the dark-first creative-AI gallery with one disciplined accent; Recraft's nearest category neighbour. *https://www.krea.ai*
- **Inter (Rasmus Andersson)** — the neutral grotesque carrying all of Recraft's body copy. *https://rsms.me/inter/*
- **Swiss / International Typographic Style** — grid discipline, restricted palette, function-led layout under the loud display. *https://en.wikipedia.org/wiki/International_Typographic_Style*
## 14. Do's and Don'ts
### Do
- **Do** keep the canvas at pure `#000000`. Absolute black is the stage.
- **Do** set the headline in ABC Gravity Condensed at weight **800–900**. The poster slab is the brand.
- **Do** reserve the lime `#d2fc31` for the single primary CTA, focus rings, and link-hover — never for backgrounds.
- **Do** render the CTA text in `#0000ee` browser-blue on the lime. The raw pairing is intentional and on-brand.
- **Do** keep body copy quiet — clean neutral sans at 16px, weight 400, in white or `#a3a3a3`.
- **Do** use 10% white hairlines (`rgba(255, 255, 255, 0.10)`) for borders. Solid borders are too loud against the type.
- **Do** lift surfaces by tonal stepping (`#000000` → `#141414`) rather than shadow.
- **Do** keep buttons at 8px radius and cards at 12px — graphic, not pill-soft.
- **Do** let the generated artwork supply every colour the chrome withholds.
- **Do** deploy the lime exactly once per viewport so it keeps its impact.
### Don't
- **Don't** introduce a second chromatic accent — the lime is the only brand colour.
- **Don't** soften the canvas to `#0a0a0a` or `#111111` for the marketing surface; pure black is the entry ticket.
- **Don't** set the headline in a normal-width or light-weight face — it must be heavy and condensed.
- **Don't** "fix" the `#0000ee`-on-lime CTA to a tasteful navy; the raw blue is the attitude.
- **Don't** use the lime as a fill behind text, a section background, or a card ground.
- **Don't** add gradients, meshes, or glow — the system is flat black and one spot-colour.
- **Don't** bold the body copy to match the headline; the 900-vs-400 contrast is the point.
- **Don't** run the marketing surface in light mode — light belongs only to the in-app artboard.
- **Don't** tint shadows with lime; the lime stays in fills and rings.
- **Don't** apologise in microcopy — empty states and errors are matter-of-fact, never "Oops!"
## 15. Agent Prompt Guide
### Quick Color Reference
```
bg: #000000
bg-alt: #0a0a0a
surface: #141414
surface-soft: #1c1c1c
text: #ffffff
text-muted: #a3a3a3
text-soft: #737373
brand: #d2fc31 (electric lime — the brand)
brand-deep: #bce815
on-brand: #0000ee (browser-blue CTA text on lime)
border: rgba(255, 255, 255, 0.10)
border-strong: rgba(255, 255, 255, 0.18)
```
### Example Component Prompts
1. **"Create a Recraft-style hero — pure black `#000000` canvas, a 56px headline in ABC Gravity Condensed at weight **900** in white, an 18–20px lede in a clean neutral sans below in `#a3a3a3`. Under the lede, a single primary CTA: a lime `#d2fc31` button at 8px radius with the label in raw browser-blue `#0000ee`, paired with a near-white 'Sign in' pill (`rgba(255,255,255,0.9)` bg, `#0000ee` text). Below, a grid of generated-art showcase tiles at 12px radius."**
2. **"Design a Recraft primary CTA — lime `#d2fc31` fill, no border, 8px radius, `10px 16px` padding, label in Inter 600 / 15px coloured browser-blue `#0000ee`. Hover deepens the fill to `#bce815`; focus shows a 2px lime ring with a 2px near-black offset. Do not soften the blue text."**
3. **"Build a Recraft feature card — `#141414` background, 1px `rgba(255, 255, 255, 0.10)` border, 12px radius, 24px padding. Heading in ABC Gravity Condensed 24px / 700 white; body in Inter 16px / 400 `#a3a3a3`. Hover lightens the border to 18% white and adds a 4px soft black shadow."**
4. **"Compose a Recraft nav — 64px transparent header that gains a `#0a0a0a` blur wash on scroll, wordmark hard-left in white. Link list Inter 500 / 15px white with `#a3a3a3` hover. Right side: near-white 'Sign in' pill + lime `#d2fc31` 'Try Recraft Studio' CTA with `#0000ee` text."**
5. **"Render a Recraft prompt composer — `#141414` background, 1px `rgba(255, 255, 255, 0.18)` border, 12px radius, multi-line textarea with `#737373` placeholder in Inter 16px. A lime `#d2fc31` 'Generate' button bottom-right at 8px radius. Focus grows a 3px lime ring at 30% opacity."**
6. **"Create a Recraft showcase gallery — pure black section, 96px vertical padding, an ABC Gravity Condensed 32px / 800 white section heading, then a 3-column grid of generated-art tiles at 12px radius with no chrome. Tiles scale 1.02× on hover with a 16px soft shadow at 35% black. The art supplies all the colour."**
### Iteration Guide
1. **Start with pure `#000000`.** If the bg is `#0a0a0a` or `#111111`, you've softened the stage. Absolute black is the entry ticket.
2. **Make the headline heavy and condensed.** ABC Gravity Condensed at 800–900 is the brand. If your headline is a normal grotesque, you've lost the poster register.
3. **Use the lime exactly once.** `#d2fc31` belongs on the single primary CTA (plus focus rings and link-hover) — never a second button, never a background.
4. **Keep the raw blue.** The CTA text is `#0000ee` browser-blue on the lime. If you've made it navy or white "to look cleaner," you've removed the attitude — put it back.
5. **Quiet everything that isn't the headline or the lime.** Body in clean sans at 16px / 400, captions in `#a3a3a3`, borders at 10% white. The contrast between loud and quiet is the system.
6. **Lift with tone, not shadow.** `#000000` → `#141414` separates panels; reserve cast shadows for floating elements only.
7. **Buttons 8px, cards 12px.** Don't pill the buttons; don't sharpen the cards. The comfortable-graphic radius keeps the slab feel.
8. **Let the work carry the colour.** Every saturated pixel that isn't the lime should come from the generated artwork in the showcase grid — not from the chrome.
1. Visual Theme & Atmosphere
Recraft opens on a jet-black studio. The canvas is pure #000000 — the same absolute black that turns a page into a stage — but where a quieter AI tool would lay a thin 400-weight headline across it, Recraft does the opposite: it slams the hero in ABC Gravity Condensed at 56px, weight 900, in pure white. ABC Gravity is a Dinamo display face built for impact — narrow, dense, with tightly nested counters — and at weight 900 it reads like a screen-printed poster slab. The headline doesn’t whisper a positioning statement; it shouts a name. This is the single most defining decision on the page, and it’s the inverse of the Swiss-placard restraint you see across the rest of the dark-AI category.
Against that heavy display, the supporting palette is disciplined to near-silence. Body copy is a clean neutral sans — Inter or its system fallbacks — set small and calm at 16px. Captions step down to #a3a3a3, quiet labels to #737373. Borders are 10% white hairlines, surfaces lift by tonal stepping (#000000 → #141414 → #1c1c1c) rather than by shadow. The chrome is grayscale top to bottom. Everything that isn’t the headline is built to disappear so the two loud things on the page can land.
The two loud things are the headline and the colour. Recraft’s brand colour is an electric lime #d2fc31 (rgb 210, 252, 49) — alarmingly bright, nearly fluorescent, with a measured luminance of 0.84, which makes it one of the brightest brand colours in the entire AI-tools category. It appears once, on the primary “Try Recraft Studio” CTA, and it is paired with a deliberately raw detail: the CTA’s text is rendered in #0000ee, the default browser-link blue. That blue-on-lime combination is not a tasteful brand pairing — it’s an intentionally un-designed, almost developer-default choice that signals tool-not-toy. The lime is the brand; the raw blue is the attitude.
The atmospheric vocabulary: jet-black stage, poster-slab headline, condensed-900-display, electric-lime-shout, browser-blue-ink, grayscale-chrome, tonal-elevation, single-colour-discipline, graphic-not-corporate. Card radii sit at a comfortable 12px; buttons at 8px. Section rhythm runs 96–128px. There are no gradients, no meshes, no glow — just black, white, one ferocious lime, and the work the studio generates, which supplies every other colour on the page.
When the lime appears, it pulls the entire composition toward it. Because the rest of the page is grayscale, a single lime button at the top of the fold is impossible to miss — it functions like a highlighter stroke across a printed page. The discipline of using it exactly once keeps the lime-on-black signature recognisable from a thumbnail.
Key Characteristics
- Pure
#000000canvas — absolute black, untinted, dark-only marketing surface - ABC Gravity Condensed display — 56px headline at weight 900 (the poster-slab move)
- Electric-lime brand
#d2fc31(rgb 210, 252, 49) — used once, on the primary CTA - Raw browser-blue
#0000eeCTA text on the lime — deliberately un-designed, tool-not-toy register - Clean neutral body sans (Inter / system) at 16px — calm against the heavy display
- 10% white hairline borders — tonal stacking, no heavy shadows
- 8px button radius / 12px card radius — comfortable, not pill-soft
- Grayscale chrome — every pixel of saturation belongs to the lime or to the generated art
- 96–128px section rhythm — confident, poster-paced cadence
- No gradients, no meshes, no glow — flat black ground
2. Color Palette & Roles
Primary
- bg
#000000— pure black studio canvas; the stage the headline and lime perform on. - text
#ffffff— display white; headline, headings, and body on dark. 21:1 against the canvas. - bg-alt
#0a0a0a— near-black alternate band for section separation without a hairline.
Brand & Accent
- brand
#d2fc31— electric lime (rgb 210, 252, 49). The brand. Primary CTA fill, focus ring, link-hover. - brand-deep
#bce815— pressed/active lime; a half-step darker for tactile feedback. - brand-soft
rgba(210, 252, 49, 0.14)— lime wash for selected pills, beta badges, highlight zones. - on-brand
#0000ee— raw browser-blue text rendered on the lime CTA; the brand’s signature un-designed detail. - on-brand-ink
#000000— alternate near-black ink for lime fills where the blue would read as a defect.
Interactive
- link
#ffffff— links default white on dark; underlined for affordance. - link-hover
#d2fc31— lime on hover; the only chromatic shift in running text. - cta-secondary-bg
rgba(255, 255, 255, 0.9)— near-white “Sign in” pill at 90% opacity over the black. - cta-secondary-text
#0000ee— browser-blue text on the white pill, mirroring the lime CTA’s blue ink. - selected-bg
rgba(255, 255, 255, 0.08)— active nav, selected filter chip. - disabled
#525252— neutral disabled chrome.
Neutral Scale
- white
#ffffff— display value, maximum contrast. - neutral-400
#a3a3a3— muted captions and secondary copy (8.3:1 on black). - neutral-500
#737373— quiet labels, helper text, placeholders (4.4:1 on black). - neutral-600
#525252— disabled, faint chrome. - near-black-1
#0a0a0a— alternate band ground. - near-black-2
#141414— raised card / panel surface. - near-black-3
#1c1c1c— secondary panel. - near-black-4
#242424— popover / modal raised.
Surface & Borders
- surface-0 (page)
#000000— pure black. - surface-1 (band)
#0a0a0a— near-black alternate band. - surface-2 (raised)
#141414— card / panel. - surface-3 (panel)
#1c1c1c— nested panel. - surface-4 (elevated)
#242424— popover / modal. - border
rgba(255, 255, 255, 0.10)— 10% white hairline, the default rule on dark. - border-strong
rgba(255, 255, 255, 0.18)— emphasized rule on inputs, dividers, ghost buttons. - border-subtle
rgba(255, 255, 255, 0.05)— quietest division. - border-lime
rgba(210, 252, 49, 0.45)— lime ring on focus and selected states.
Shadow Colors
Shadows on Recraft are deep-black, low-opacity, and rare. The black canvas absorbs cast shadows, so most surfaces lift via tonal stepping (#000000 → #141414 → #1c1c1c) rather than blur. When shadows do appear — popovers, modals — they’re declared at 25–65% black with large blur radii. The brand never uses lime-tinted shadows; the lime stays in fills and rings.
Semantic
- success — bg
rgba(74, 222, 128, 0.12), text#86efac(green-300). - warning — bg
rgba(250, 204, 21, 0.12), text#fde047(yellow-300). - danger — bg
rgba(248, 113, 113, 0.12), text#fca5a5(red-300). - info — bg
rgba(210, 252, 49, 0.10), text#d2fc31— borrows the brand lime at low saturation for in-product hints.
Note: Recraft uses Tailwind 300-step text colours for semantic text on dark so they stay legible against black without competing with the lime. Saturated 500s would fight the brand colour for attention.
3. Typography Rules
Font Family
- Display:
"ABC Gravity Condensed", "Arial Narrow", system-ui, sans-serif— Dinamo’s high-impact condensed grotesque, licensed and self-hosted. Narrow, dense, poster-grade. Used for the hero and all headings at weight 700–900. - Body:
Inter, ui-sans-serif, system-ui, "Helvetica Neue", Arial, sans-serif— a clean neutral sans for all running copy, UI labels, and buttons. (The audit’s reportedsans-serif12px is a measurement-noise fallback from an unbranded utility node, not the real body face; the visible body type is a clean grotesque set at 16px.) - Mono:
ui-monospace, SFMono-Regular, "SF Mono", Menlo, Monaco, Consolas, monospace— for dimensions, seed values, API snippets, and rare inline code. - OpenType features:
kernandligaalways on.tnum(tabular figures) andzero(slashed zero) enabled in mono.
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | Transform | Notes |
|---|---|---|---|---|---|---|---|
| Display Hero | ABC Gravity Condensed | 80px | 900 | 0.98 | -0.03em | uppercase | Reserved for major launch slabs |
| Display LG | ABC Gravity Condensed | 56px | 900 | 1.0 | -0.02em | none | Homepage hero — the signature |
| H1 | ABC Gravity Condensed | 40px | 800 | 1.08 | -0.018em | none | Page title |
| H2 | ABC Gravity Condensed | 32px | 800 | 1.15 | -0.012em | none | Major section heading |
| H3 | ABC Gravity Condensed | 24px | 700 | 1.25 | -0.005em | none | Sub-section heading |
| H4 | Inter | 20px | 600 | 1.3 | normal | none | Card heading — drops to body face |
| Eyebrow | Inter | 12px | 600 | 1.4 | 0.08em | uppercase | Section pre-label |
| Lede | Inter | 20px | 400 | 1.5 | normal | none | Hero sub-paragraph |
| Body Large | Inter | 18px | 400 | 1.55 | normal | none | Feature paragraph |
| Body | Inter | 16px | 400 | 1.55 | normal | none | Default body |
| Body Small | Inter | 14px | 400 | 1.5 | normal | none | Compact UI body |
| Button | Inter | 15px | 600 | 1.0 | normal | none | CTA + nav button label |
| Label | Inter | 13px | 500 | 1.4 | normal | none | Form labels, UI chrome |
| Caption | Inter | 12px | 500 | 1.4 | 0.02em | none | Captions, helper text |
| Code | mono | 13px | 400 | 1.55 | normal | none | Inline + block code |
| Code Micro | mono | 11px | 400 | 1.4 | normal | none | Model version, footnote |
Principles
- The display/body split is the whole system. ABC Gravity Condensed carries every heading at heavy weight; Inter (or system sans) carries everything else at 400–600. The two faces are tonally opposite on purpose — slab versus calm.
- Display weight is 800–900, never lighter. The hero at 900 is the brand statement; dropping headings below 700 loses the poster character entirely.
- The body face is light and quiet. Body never goes above 600. The contrast between a 900 headline and a 400 body is the point.
- Negative tracking scales with size. -0.03em at 80px, -0.02em at 56px, easing to near-normal by 24px. The condensed face already runs tight; over-tracking it muddies the counters.
- Headings can go uppercase at hero scale only. The 80px launch slab uppercases; the 56px homepage hero stays sentence-case to keep the longer line legible.
- Body size is 16px / line-height 1.55. Generous leading keeps the small neutral body readable below the heavy display.
- Eyebrow uses 0.08em tracking, uppercase. The single widely-tracked element — it signals the section break against the otherwise tight type.
- Mono only for data. Dimensions, seed values, API snippets — never button labels or UI chrome.
4. Component Stylings
Buttons
Primary (Lime)
- Background:
#d2fc31electric lime. Text:#0000eebrowser-blue, Inter 600 / 15px. - Padding:
10px 16px. Radius:8px. No border. - Hover: bg →
#bce815; transition240ms ease-standard. - Active: bg →
#a9d40f. - Focus: 2px lime ring with 2px offset (uses
brandfor the ring, with a near-black gap so it reads on black). - Use: The single primary CTA — Try Recraft Studio, Get started. The lime is the brand; deploy it exactly once per view.
Secondary (Near-white pill — “Sign in”)
- Background:
rgba(255, 255, 255, 0.9). Text:#0000eebrowser-blue, Inter 600 / 15px. - Padding:
10px 16px. Radius:8px. No border. - Hover: bg →
#ffffff(full opacity). - Use: The inverted twin to the lime CTA — sign-in, account entry. Mirrors the blue ink so the two CTAs read as a pair.
Ghost (Outline)
- Background: transparent. Text:
#ffffff, Inter 600 / 15px. - Border:
1px solid rgba(255, 255, 255, 0.18). Padding:10px 16px. Radius:8px. - Hover: bg →
rgba(255, 255, 255, 0.06); border →rgba(255, 255, 255, 0.28). - Use: Secondary actions on dark — Watch demo, View pricing, Read docs.
Text (Link-style)
- Background: transparent. Text:
#ffffff, Inter 500 / 15px. Padding:8px 4px. - Hover: text →
#d2fc31lime. - Use: Inline text actions, footer links, repeated low-emphasis controls.
Cards
Feature Card
- Background:
#141414. Border:1px solid rgba(255, 255, 255, 0.10). Radius:12px. Padding:24px. - Shadow: none at rest; on hover,
rgba(0, 0, 0, 0.35) 0 4px 12px+ border →rgba(255, 255, 255, 0.18). - Use: Capability tile, feature block, pricing tier card.
Showcase Tile (Generated art)
- Background:
#141414(placeholder ground). Border: none. Radius:12px. Padding:0. - Hover: 1.02× scale + 16px soft shadow at 35% black.
- Use: Generated-image gallery — the art bleeds to the rounded edge and supplies all the colour the chrome withholds.
Inset Panel
- Background:
#1c1c1c. Border:1px solid rgba(255, 255, 255, 0.05). Radius:8px. Padding:16px. - Use: Quiet info zone — cookie banner, in-feed note, nested settings block.
Badges, Tags, Pills
Tag Chip — bg rgba(255, 255, 255, 0.08), text #a3a3a3, Inter 500 / 12px, padding 4px 10px, radius 9999. Hover deepens bg to rgba(255, 255, 255, 0.12).
Lime Badge — bg rgba(210, 252, 49, 0.14), text #d2fc31, border 1px solid rgba(210, 252, 49, 0.45), radius 9999, Inter 600 / 12px. Used for “new,” “beta,” and feature-flag callouts.
Eyebrow Label — no chrome, just type. Inter 600 / 12px / uppercase / 0.08em tracking, colour #737373.
Inputs / Forms
Text Input
- Background:
#141414. Border:1px solid rgba(255, 255, 255, 0.18). Radius:8px. Padding:10px 14px. - Font: Inter 400 / 15px. Placeholder:
#737373. - Focus:
0 0 0 2px #d2fc31ring, border →rgba(210, 252, 49, 0.45). - Error: border →
#f87171, helper red#fca5a5below.
Prompt Composer
- Background:
#141414. Border:1px solid rgba(255, 255, 255, 0.18). Radius:12px. Padding:12px 16px. - Font: Inter 400 / 16px. Placeholder:
#737373. - Inner button: lime
#d2fc31generate button, 8px radius, blue arrow / label. - Focus: ring grows to 3px at 30% lime.
- Use: Studio entry — the multi-line prompt box that opens the editor.
Navigation
- Header height
64px. Backgroundtransparentover hero; gainsbackdrop-filter: blur(12px)+#0a0a0awash on scroll. - Logo: Recraft wordmark in white.
- Nav links: Inter 500 / 15px, colour
#ffffff, padding8px 12px. Hover: text →#a3a3a3. - Right side: near-white “Sign in” pill + lime “Try Recraft Studio” primary CTA.
- Mobile (<640px): hamburger collapses to a full-screen sheet; links stack at 18px / 500.
Optional Components
Dropdown Menu — bg #141414, border rgba(255, 255, 255, 0.10), radius 8px, shadow rgba(0, 0, 0, 0.45) 0 12px 24px -8px. Items: Inter 400 / 15px, hover bg rgba(255, 255, 255, 0.06).
Tooltip — bg #242424, text #ffffff, radius 4px, padding 6px 10px, Inter 500 / 12px.
Toast — bg #141414, border rgba(255, 255, 255, 0.10), radius 8px, padding 12px 16px, shadow rgba(0, 0, 0, 0.45) 0 8px 24px -4px.
Modal — bg #141414, radius 12px, shadow rgba(0, 0, 0, 0.65) 0 24px 48px -12px, max-width 560px. Backdrop: 70% black.
5. Layout Principles
Spacing System
- Base unit: 4px.
- Scale: 0, 4, 8, 12, 16, 24, 32, 48, 64, 96, 128 — a compact-to-generous ladder.
- Density observation: Recraft is medium-dense at the chrome level (96–128px section rhythm) and medium-dense at the content level (12-col grid, 24px gutters). The heavy display headline carries the visual weight, so the surrounding layout doesn’t need extreme whitespace to feel confident.
Grid & Container
- Page max width:
1280px— a focused frame, narrower than Krea’s cinematic 1440px. - Site gutter:
clamp(20px, 4vw, 48px). - Grid: 12 columns with 24px gutters.
- Hero treatment: 56px condensed headline left-aligned (or centred on landing), lede 18–20px below, primary lime CTA + secondary sign-in directly under the lede; showcase grid begins ~64px below.
Whitespace Philosophy
The whitespace is confident, not luxurious. Section gutters run 96–128px between major blocks; minor blocks sit on 48–64px gaps; intra-section spacing uses 16–32px. The heavy headline does the work that whitespace does on quieter sites — the page reads decisive because the type is loud, not because the margins are vast.
Section Cadence
- Hero (black, headline + lime CTA + showcase preview) → Capability ladder (black, 12-col cards) → Generated-art gallery (black, masonry/grid of showcase tiles) → Social proof / logos (black) → Pricing (black) → Footer (
#0a0a0anear-black). - The whole site stays in dark territory; no light/dark alternation on the marketing surface.
- Section breaks are vertical space + occasional 1px hairlines (
rgba(255, 255, 255, 0.10)) or a near-black band swap.
6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| Micro | 2px | Decorative dividers, icon-corner inheritance |
| Standard (sm) | 4px | Tooltips, compact status pills |
| Comfortable (md) | 8px | Buttons, inputs, dropdowns — the dominant radius |
| Relaxed (lg) | 12px | Cards, showcase tiles, modals — Recraft’s card signature |
| Featured (xl) | 16px | Large hero panels, full-bleed feature embeds |
| Pill | 9999px | Tag chips, badges, sign-in pill |
Recraft’s button radius is 8px and its card radius is 12px — comfortable and graphic, neither sharp-corporate nor pill-soft. The 8px buttons keep the lime CTA looking like a stamped slab rather than a rounded toy; the 12px cards give the showcase tiles a gentle frame without softening the poster register. There are no zero-radius marketing surfaces. Compound radii are rare; the scale reads as a flat ladder.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 | Flat — no shadow | Default page surface, hero, body sections |
| 1 | Tonal — #141414 against #000000 | Cards, inset panels |
| 2 | rgba(0,0,0,0.25) 0 1px 3px | Sticky nav on scroll |
| 3 | rgba(0,0,0,0.35) 0 4px 12px | Hover-lifted cards, showcase tiles |
| 4 | rgba(0,0,0,0.45) 0 16px 32px -8px | Dropdowns, popovers |
| 5 | rgba(0,0,0,0.65) 0 24px 48px -12px | Modals, dialogs |
Shadow Philosophy
Recraft’s depth is tonal first, shadow second. The grayscale ladder (#000000 → #141414 → #1c1c1c → #242424) does the primary elevation work — surfaces step up by value rather than by cast shadow. Cast shadows appear only for floating elements (dropdowns, modals, hover-lifted tiles) and use deep black at 25–65% opacity. The brand never tints a shadow with lime; the lime stays in fills and focus rings. Because the canvas is absolute black, blur-based depth barely registers — so the system leans on value contrast to read elevation.
8. Interaction & Motion
Easing Curves
ease-standard:cubic-bezier(0.4, 0, 0.2, 1)— default for hover, focus, colour transitions.ease-emphasized:cubic-bezier(0.2, 0, 0, 1)— punchier exit; modal enter, hero reveal.
Duration Buckets
- Fast (150ms) — colour transitions, focus rings, link hovers.
- Standard (240ms) — button hover, card hover, dropdown reveal.
- Slow (320ms) — modal enter/exit, section fade-in.
- Page (420ms) — route transitions, hero reveal sequences.
Per-Component Micro-States
- Button hover (primary): bg
#d2fc31→#bce815over 240ms; no transform — the lime stays planted. - Button hover (ghost): bg transparent →
rgba(255, 255, 255, 0.06); border lightens over 240ms. - Card hover: border
rgba(255, 255, 255, 0.10)→rgba(255, 255, 255, 0.18)+ 4px soft shadow over 240ms. - Showcase tile hover: scale 1.02× over 240ms + 16px soft shadow at 35% black.
- Link hover: colour
#ffffff→#d2fc31over 150ms; underline thickens 1px → 2px. - Input focus: 2px lime ring fades in over 150ms; border picks up lime at 45%.
Page Transitions
Showcase reels auto-play silently with prefers-reduced-motion honoured. Below-fold sections use IntersectionObserver to fade in at ~80% viewport, 320ms, 12px translate-up.
Reduced Motion
@media (prefers-reduced-motion: reduce) — looping showcase reels pause on a static frame; all transforms collapse to opacity-only; durations halve.
9. Accessibility & A11y
Contrast Pairs
#fffffftext on#000000bg: 21.0:1 — AAA at all sizes.#a3a3a3text on#000000bg: 8.3:1 — AAA at body sizes.#737373text on#000000bg: 4.4:1 — AA at large sizes; borderline at body, reserve for non-essential labels.#d2fc31lime on#000000bg: 17.7:1 — AAA; the lime is exceptionally legible on black.#0000eeblue text on#d2fc31lime CTA: 7.9:1 — AAA at large (button label is 15px/600 bold, qualifies as large), AA at body sizes.#a3a3a3text on#141414surface: 7.6:1 — AAA at body sizes.
Note: the signature #0000ee-on-lime CTA clears AA comfortably thanks to the lime’s very high luminance — the “raw” pairing is legible as well as expressive. The one watch-point is #737373 on pure black at small body sizes; promote secondary copy to #a3a3a3 when it must be read.
Focus Indicators
- Default ring:
0 0 0 2px #d2fc31with a 2px near-black offset so the lime ring reads against both dark and lime surfaces. - Soft ring (prompt composer focus):
0 0 0 3px rgba(210, 252, 49, 0.30). - Every interactive surface shows a visible focus state — the lime ring doubles as a brand cue.
ARIA Patterns
- Navigation:
<nav aria-label="Main">with a skip-link to#main-content. - Prompt composer:
<form aria-label="Generate with Recraft Studio">witharia-labelon the textarea. - Showcase gallery:
aria-label="Generated artwork gallery"; each tile has anaria-labeldescribing the generated image. - Dialog:
role="dialog" aria-modal="true" aria-labelledbywith focus trap and Esc-to-close. - Live regions:
aria-live="polite"for generation status and toast messages.
Keyboard Navigation
- Tab order: skip-link → masthead nav → primary CTA → showcase grid → footer.
- Arrow keys navigate within the showcase grid; Space/Enter opens a tile.
Esccloses dropdowns and modals.
Screen Reader Hints
- Decorative showcase reels with no semantic content:
aria-hidden="true". - Icon-only buttons carry an
aria-label. - The lime CTA’s accessible name is its text (“Try Recraft Studio”); colour is never the sole signal.
Reduced Motion
Honoured globally. Showcase reels pause on a static frame; tile-scale hover disabled; durations halved.
10. Responsive Behavior
Breakpoints
| Name | Width | Use |
|---|---|---|
| Mobile | < 640px | Single-column, full-bleed showcase tiles, stacked CTAs |
| Tablet | 640–1024px | 2-column tile grid, condensed nav |
| Desktop | 1024–1280px | 3-column grid, full nav |
| Wide | 1280–1536px | Page locks near 1280px; gutters expand |
| Ultra | > 1536px | Centred 1280px frame, generous outer gutters |
Touch Targets
- Minimum tap target: 44×44px.
- Buttons: 44px minimum height on mobile.
- Showcase tile: the full tile is the tap target; controls reveal on tap.
Collapsing Strategy
- Header: full nav at ≥1024px; hamburger sheet below.
- Hero: 56px → 44px → 34px headline across desktop/tablet/mobile (the condensed face stays legible scaling down).
- CTA pair: lime CTA + sign-in sit inline on desktop; stack vertically (lime on top) on mobile.
- Tile grid: 3-up → 2-up → 1-up across sizes.
- Section spacing: 128px → 96px → 64px across sizes.
Image Behavior
- Showcase reels use
<video autoplay muted loop playsinline>with a poster frame forprefers-reduced-motion. - Static generated images use
srcsetwith breakpoint-derived sizes; native lazy-loading. - Tile aspect ratios vary with the generated art; the grid uses masonry or fixed cells depending on section.
Container Queries
Used inside capability cards to switch icon-left vs. icon-top layout when card width crosses ~320px.
11. Content & Voice
Tone
Direct, capable, made-for-pros. Recraft writes like a tool built by people who ship — short declaratives, concrete verbs, no consumer-app exuberance. The headline names what it is (“AI for designers, creatives, sellers, and teams”); the copy below it lists capabilities rather than promises. The voice positions Recraft as professional infrastructure for visual production, not a novelty generator.
Microcopy Patterns
- Button verbs: “Try Recraft Studio,” “Sign in,” “Generate,” “Export,” “Upscale.” Never “Start your creative journey!”
- Error messages: “Generation failed. Adjust the prompt and try again.” — plain, recoverable.
- Success confirmations: “Exported.” “Saved to project.” Brief, past-tense, done.
- Loading states: “Generating…” with a subtle progress indicator.
Empty States
- “No projects yet. Open the Studio to create your first design.” — explain, offer the next step.
- “No results.” — search empty, no apology.
- Never uses “Oops!” or apologetic exclamation marks.
CTA Verb Conventions
- Primary on hero: “Try Recraft Studio,” “Get started,” “Open Studio”
- Secondary: “Sign in,” “See pricing,” “View the gallery,” “Read the API docs”
- Footer: “Pricing,” “API,” “Blog,” “Careers”
The voice is confident and utilitarian — it assumes you already make things for a living and just need a faster, more controllable way to do it.
12. Dark Mode & Theming
Dark-only marketing surface. The site, hero, pricing, and gallery all render on the absolute black canvas — that’s the brand’s defining choice, and there is no light variant of the marketing pages.
The one place the palette inverts is inside the Studio editor, where the working artboard is light (a white or neutral canvas) so generated art reads true to how it will be used — but that’s an application-canvas decision, not a site theme. The public brand never appears on a light ground.
The single rule: never render the Recraft marketing surface in light mode. Black is the stage; the lime and the work are the only colour. If you find yourself building a light hero, you’ve left the brand.
13. Lineage & Influences
Recraft’s design DNA is the pure-black AI-tool canvas (Vercel / Krea) crossed with the high-impact condensed-display poster tradition (Dinamo’s ABC Gravity, screen-print and risograph culture) and a single fluorescent spot-colour borrowed from sportswear and rave-flyer graphics. Where Krea commits to absolute black with quiet 400-weight Suisse Intl and a single cobalt, and where Runway goes editorial near-black with Söhne, Recraft keeps the black but cranks the display to 900-weight condensed and swaps the cool cobalt for an alarmingly bright lime. It’s the same dark-AI category, played loud.
What it inherits: the pure-black canvas with monochrome chrome and the work-supplies-the-colour discipline (Vercel, Krea); the heavy-condensed display slab as a poster device (Dinamo / ABC Gravity, broadside and screen-print typography); a single fluorescent spot-colour used with discipline (sportswear, Highsnobiety / hype-graphic culture). The raw #0000ee browser-blue link text on the lime CTA is a deliberate borrow from un-styled, developer-default web aesthetics — a knowing “we didn’t soften this” gesture. What it rejects: gradient meshes, soft pastel AI clichés, robotic-face iconography, the friendly rounded-everything consumer look.
Named influences:
- Dinamo (ABC Gravity) — the condensed high-impact display foundry whose face sets Recraft’s poster headline. https://abcdinamo.com
- Vercel — pure-black canvas with monochrome chrome and product-as-colour. https://vercel.com
- Krea — the dark-first creative-AI gallery with one disciplined accent; Recraft’s nearest category neighbour. https://www.krea.ai
- Inter (Rasmus Andersson) — the neutral grotesque carrying all of Recraft’s body copy. https://rsms.me/inter/
- Swiss / International Typographic Style — grid discipline, restricted palette, function-led layout under the loud display. https://en.wikipedia.org/wiki/International_Typographic_Style
14. Do’s and Don’ts
Do
- Do keep the canvas at pure
#000000. Absolute black is the stage. - Do set the headline in ABC Gravity Condensed at weight 800–900. The poster slab is the brand.
- Do reserve the lime
#d2fc31for the single primary CTA, focus rings, and link-hover — never for backgrounds. - Do render the CTA text in
#0000eebrowser-blue on the lime. The raw pairing is intentional and on-brand. - Do keep body copy quiet — clean neutral sans at 16px, weight 400, in white or
#a3a3a3. - Do use 10% white hairlines (
rgba(255, 255, 255, 0.10)) for borders. Solid borders are too loud against the type. - Do lift surfaces by tonal stepping (
#000000→#141414) rather than shadow. - Do keep buttons at 8px radius and cards at 12px — graphic, not pill-soft.
- Do let the generated artwork supply every colour the chrome withholds.
- Do deploy the lime exactly once per viewport so it keeps its impact.
Don’t
- Don’t introduce a second chromatic accent — the lime is the only brand colour.
- Don’t soften the canvas to
#0a0a0aor#111111for the marketing surface; pure black is the entry ticket. - Don’t set the headline in a normal-width or light-weight face — it must be heavy and condensed.
- Don’t “fix” the
#0000ee-on-lime CTA to a tasteful navy; the raw blue is the attitude. - Don’t use the lime as a fill behind text, a section background, or a card ground.
- Don’t add gradients, meshes, or glow — the system is flat black and one spot-colour.
- Don’t bold the body copy to match the headline; the 900-vs-400 contrast is the point.
- Don’t run the marketing surface in light mode — light belongs only to the in-app artboard.
- Don’t tint shadows with lime; the lime stays in fills and rings.
- Don’t apologise in microcopy — empty states and errors are matter-of-fact, never “Oops!“
15. Agent Prompt Guide
Quick Color Reference
bg: #000000
bg-alt: #0a0a0a
surface: #141414
surface-soft: #1c1c1c
text: #ffffff
text-muted: #a3a3a3
text-soft: #737373
brand: #d2fc31 (electric lime — the brand)
brand-deep: #bce815
on-brand: #0000ee (browser-blue CTA text on lime)
border: rgba(255, 255, 255, 0.10)
border-strong: rgba(255, 255, 255, 0.18)Example Component Prompts
-
“Create a Recraft-style hero — pure black
#000000canvas, a 56px headline in ABC Gravity Condensed at weight 900 in white, an 18–20px lede in a clean neutral sans below in#a3a3a3. Under the lede, a single primary CTA: a lime#d2fc31button at 8px radius with the label in raw browser-blue#0000ee, paired with a near-white ‘Sign in’ pill (rgba(255,255,255,0.9)bg,#0000eetext). Below, a grid of generated-art showcase tiles at 12px radius.” -
“Design a Recraft primary CTA — lime
#d2fc31fill, no border, 8px radius,10px 16pxpadding, label in Inter 600 / 15px coloured browser-blue#0000ee. Hover deepens the fill to#bce815; focus shows a 2px lime ring with a 2px near-black offset. Do not soften the blue text.” -
“Build a Recraft feature card —
#141414background, 1pxrgba(255, 255, 255, 0.10)border, 12px radius, 24px padding. Heading in ABC Gravity Condensed 24px / 700 white; body in Inter 16px / 400#a3a3a3. Hover lightens the border to 18% white and adds a 4px soft black shadow.” -
“Compose a Recraft nav — 64px transparent header that gains a
#0a0a0ablur wash on scroll, wordmark hard-left in white. Link list Inter 500 / 15px white with#a3a3a3hover. Right side: near-white ‘Sign in’ pill + lime#d2fc31‘Try Recraft Studio’ CTA with#0000eetext.” -
“Render a Recraft prompt composer —
#141414background, 1pxrgba(255, 255, 255, 0.18)border, 12px radius, multi-line textarea with#737373placeholder in Inter 16px. A lime#d2fc31‘Generate’ button bottom-right at 8px radius. Focus grows a 3px lime ring at 30% opacity.” -
“Create a Recraft showcase gallery — pure black section, 96px vertical padding, an ABC Gravity Condensed 32px / 800 white section heading, then a 3-column grid of generated-art tiles at 12px radius with no chrome. Tiles scale 1.02× on hover with a 16px soft shadow at 35% black. The art supplies all the colour.”
Iteration Guide
- Start with pure
#000000. If the bg is#0a0a0aor#111111, you’ve softened the stage. Absolute black is the entry ticket. - Make the headline heavy and condensed. ABC Gravity Condensed at 800–900 is the brand. If your headline is a normal grotesque, you’ve lost the poster register.
- Use the lime exactly once.
#d2fc31belongs on the single primary CTA (plus focus rings and link-hover) — never a second button, never a background. - Keep the raw blue. The CTA text is
#0000eebrowser-blue on the lime. If you’ve made it navy or white “to look cleaner,” you’ve removed the attitude — put it back. - Quiet everything that isn’t the headline or the lime. Body in clean sans at 16px / 400, captions in
#a3a3a3, borders at 10% white. The contrast between loud and quiet is the system. - Lift with tone, not shadow.
#000000→#141414separates panels; reserve cast shadows for floating elements only. - Buttons 8px, cards 12px. Don’t pill the buttons; don’t sharpen the cards. The comfortable-graphic radius keeps the slab feel.
- Let the work carry the colour. Every saturated pixel that isn’t the lime should come from the generated artwork in the showcase grid — not from the chrome.
Drop recraft into your project, then ship the actual sections in an afternoon.
1 · install design
npx @webdesignhot/design-md add recraft 2 · ship landing page
npx agentkit init --design recraft