light · warm · soft · serif · sans · editorial · organic · reading
Readwise
Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.'
By webdesignhot · readwise.io
$ npx design-md add readwise
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Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
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Tokens design.md/v1.5
- bg
#fdf7ef - bg-alt
#ffffff - bg-deep
#f9f0e0 - surface
#f5ecdf - surface-soft
#fbf3e7 - surface-warm
#f5ecdf - surface-deep
#e8d9c2 - surface-paper
#ffffff - text AAA · 14.4
#2c2418 - text-strong
#1a1308 - text-muted
#6b5e4a - text-soft
#9b8d75 - text-faint — · 2.2
#b6a888 - text-on-brand
#ffffff - text-on-dark
#fdf7ef - brand — · 2.4
#ff7a45 - brand-hover
#e8602a - brand-active
#cc4a1a - brand-deep
#a83a14 - brand-soft
#ffe4d4 - brand-paler
#fff0e6 - accent
#3d6b4a - accent-soft
#dfeae0 - accent-deep
#27432f - highlight-bg
#fff4d6 - highlight-text
#2c2418 - underline
#ff7a45 - link
#ff7a45 - link-hover
#cc4a1a - link-visited
#7d3c84 - border — · 1.3
#e5d9c4 - border-soft
#f0e7d5 - border-strong — · 1.6
#d4c4a8 - on-brand
#ffffff - scrim
rgba(44,36,24,0.45) - shadow-warm
rgba(60,40,15,0.05) - shadow-card
rgba(60,40,15,0.10) - shadow-elev
rgba(60,40,15,0.18) - success
#3d6b4a - warning
#c97a1f - warning-soft
#fdf0d8 - danger
#b94326 - info
#4d6580
Ship faster than ever.
display-hero "Tiempos Text" 68px w500 -0.022em
Ship faster than ever.
h1 "Tiempos Text" 60px w500 -0.018em
Built for teams that ship.
h2 "Tiempos Text" 40px w500 -0.012em
The quick brown fox jumps over the lazy dog.
quote-large "Tiempos Text" 32px w400 -0.008em
A complete kit
h3 "Tiempos Text" 28px w500 -0.008em
The quick brown fox jumps over the lazy dog.
quote "Tiempos Text" 24px w400 -0.005em
The quick brown fox jumps over the lazy dog.
h4 "Inter" 22px w600 -0.005em
The quick brown fox jumps over the lazy dog.
body-large "Inter" 19px w400 0
The quick brown fox jumps over the lazy dog.
sub-section "Inter" 18px w600 0
The quick brown fox jumps over the lazy dog.
body "Inter" 17px w400 0
The quick brown fox jumps over the lazy dog.
button-cta "Inter" 16px w500 0
The quick brown fox jumps over the lazy dog.
body-small "Inter" 15px w400 0
The quick brown fox jumps over the lazy dog.
nav-link "Inter" 15px w500 0
npx design-md add linear
code "JetBrains Mono" 14px w400 0
OUR DESIGN SYSTEM
caption "Inter" 13px w400 0
OUR DESIGN SYSTEM
label "JetBrains Mono" 12px w500 0.04em
The quick brown fox jumps over the lazy dog.
micro "Inter" 11px w500 0.03em
- step-0 4px
- step-1 8px
- step-2 12px
- step-3 16px
- step-4 20px
- step-5 24px
- step-6 32px
- step-7 40px
- step-8 48px
- step-9 64px
- step-10 80px
- step-11 96px
- step-12 110px
- step-13 128px
- micro
2px - sm
6px - md
10px - lg
14px - card
16px - xl
20px - xxl
28px - pill
9999px
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A complete kit — everything your product needs.
Hero, pricing, FAQ, dashboard, docs — every layout your product needs.
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v1.0
Readwise's marketing system reads like a paperback that learned how to sell software. The canvas is a deliberate book-paper cream (`#fdf7ef`), the text is cocoa-brown (`#2c2418`) rather than black so it never bites against the warm bg, and the action colour is a tangerine `#ff7a45` that pulls from sunset / autumn-foliage rather than tech-orange. Display type is a Tiempos-style book serif at 60–68px / 500 weight with negative tracking, while body is plain Inter at 17/27 — the two play a quiet duet rather than a competing battle. Where Ghost goes sans-on-cream and Substack goes serif-on-white, Readwise lands in the third quadrant: serif-on-cream. The closest spiritual sibling is Stripe Press, but where Stripe Press is publishing-as-art, Readwise is publishing-as-utility — softer, rounder, with full pill buttons and a friendlier tone. The accent green (`#3d6b4a`) shows up as a secondary autumn-vegetable note for tags and progress indicators. The signature interaction motif is the *yellow highlight wash* (`#fff4d6`) that fades in over individual phrases — a literal rendering of the highlight pen that powers Readwise's underlying product.
- Book-cream canvas treated as a serious typographic surface.
- Serif-led reading-tool aesthetic.
- Cream-cover book-club inheritance — orange spine, serif title, cocoa rule.
- Tiempos Headline + Tiempos Text — the typeface duet that anchors Readwise's editorial register.
- Soft-warm card density paired with disciplined motion easing.
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---
name: Readwise
tagline: 'Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals ''this is your library.'''
author: webdesignhot
source_url: https://readwise.io
spec: design.md/v1.5
quality: curated
featured: false
categories: [media, saas]
tags: [light, warm, soft, serif, sans, editorial, organic, reading]
preview_swatch: ['#fdf7ef', '#ff7a45', '#2c2418']
related: [substack, ghost, notion]
description: 'Readwise sits on a soft cream `#fdf7ef` book-club canvas with deep cocoa text (`#2c2418`), a tangerine action colour (`#ff7a45`) drawn from Penguin paperback spines and autumn foliage, and a Tiempos-flavoured serif paired with Inter for a reading-app marketing page that wants to feel like the inside cover of a paperback, not a productivity SaaS. The duet is serif-on-cream — the third quadrant beyond Ghost''s sans-on-cream and Substack''s serif-on-white — and the result is the only consumer reading-tool brand whose marketing surface visibly reads as ''book-club software.'''
colors:
bg: '#fdf7ef' # warm cream canvas — book-paper
bg-alt: '#ffffff' # pure white inside reading surfaces
bg-deep: '#f9f0e0' # deeper cream banding
surface: '#f5ecdf' # warmer panel for feature cards
surface-soft: '#fbf3e7' # softest cream
surface-warm: '#f5ecdf' # alias of surface
surface-deep: '#e8d9c2' # deeper cream for accents and dividers
surface-paper: '#ffffff' # pure paper for highlight cards
text: '#2c2418' # cocoa-brown body — never pure black on cream
text-strong: '#1a1308' # deeper cocoa headlines
text-muted: '#6b5e4a' # warm grey-brown captions
text-soft: '#9b8d75' # tertiary
text-faint: '#b6a888' # quaternary, "5 days ago"
text-on-brand: '#ffffff' # white on tangerine
text-on-dark: '#fdf7ef' # cream on deep ink (rare footer band)
brand: '#ff7a45' # tangerine action colour
brand-hover: '#e8602a' # pressed/hovered
brand-active: '#cc4a1a' # deep autumn for active
brand-deep: '#a83a14' # deepest autumn for accent moments
brand-soft: '#ffe4d4' # tint for secondary buttons and hovers
brand-paler: '#fff0e6' # softest tangerine wash for highlight backgrounds
accent: '#3d6b4a' # bookish autumn-green for tags and progress
accent-soft: '#dfeae0' # soft green tint
accent-deep: '#27432f' # deepest green for accent text
highlight-bg: '#fff4d6' # the marquee yellow highlight wash (Readwise's signature)
highlight-text: '#2c2418' # cocoa text inside a highlight
underline: '#ff7a45' # tangerine underlines on links
link: '#ff7a45' # link is the brand
link-hover: '#cc4a1a' # deep autumn on hover
link-visited: '#7d3c84' # warm purple visited
border: '#e5d9c4' # warm hairline
border-soft: '#f0e7d5' # softest divider
border-strong: '#d4c4a8' # focus state hairline
on-brand: '#ffffff' # white on brand fill
scrim: 'rgba(44,36,24,0.45)' # warm cocoa modal backdrop
shadow-warm: 'rgba(60,40,15,0.05)'
shadow-card: 'rgba(60,40,15,0.10)'
shadow-elev: 'rgba(60,40,15,0.18)'
success: '#3d6b4a' # autumn green
warning: '#c97a1f' # warm amber-brown
warning-soft: '#fdf0d8'
danger: '#b94326' # warm red, sits in the same family as the tangerine
info: '#4d6580' # ink-blue for info, used sparingly
typography:
display:
family: '"Tiempos Headline", "Domaine Display", Georgia, "Times New Roman", serif'
weights: [400, 500, 600]
opentype-features: ['liga', 'kern']
body:
family: '"Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif'
weights: [400, 500, 600]
opentype-features: ['cv11', 'ss01']
serif:
family: '"Tiempos Text", "Charter", Georgia, serif'
weights: [400, 500]
opentype-features: ['liga', 'kern']
mono:
family: '"JetBrains Mono", "iA Writer Mono", Menlo, Consolas, monospace'
weights: [400, 500]
scale:
display-hero: { size: 68, weight: 500, lineHeight: 1.02, tracking: '-0.022em', family: serif, opentype: ['liga', 'kern'] }
h1: { size: 60, weight: 500, lineHeight: 1.05, tracking: '-0.018em', family: serif, opentype: ['liga'] }
h2: { size: 40, weight: 500, lineHeight: 1.15, tracking: '-0.012em', family: serif, opentype: ['liga'] }
h3: { size: 28, weight: 500, lineHeight: 1.25, tracking: '-0.008em', family: serif }
h4: { size: 22, weight: 600, lineHeight: 1.3, tracking: '-0.005em', family: body }
sub-section: { size: 18, weight: 600, lineHeight: 1.35, tracking: '0', family: body }
body-large: { size: 19, weight: 400, lineHeight: 1.6, tracking: '0', family: body }
body: { size: 17, weight: 400, lineHeight: 1.6, tracking: '0', family: body }
body-small: { size: 15, weight: 400, lineHeight: 1.55, tracking: '0', family: body }
caption: { size: 13, weight: 400, lineHeight: 1.45, tracking: '0', family: body }
micro: { size: 11, weight: 500, lineHeight: 1.3, tracking: '0.03em', family: body, transform: uppercase }
quote: { size: 24, weight: 400, lineHeight: 1.45, tracking: '-0.005em', family: serif, style: italic }
quote-large: { size: 32, weight: 400, lineHeight: 1.35, tracking: '-0.008em', family: serif, style: italic }
button-cta: { size: 16, weight: 500, lineHeight: 1.0, tracking: '0', family: body }
nav-link: { size: 15, weight: 500, lineHeight: 1.0, tracking: '0', family: body }
label: { size: 12, weight: 500, lineHeight: 1.3, tracking: '0.04em', family: mono, transform: uppercase }
code: { size: 14, weight: 400, lineHeight: 1.5, tracking: '0', family: mono }
radius:
micro: 2
sm: 6
md: 10
lg: 14
card: 16
xl: 20
xxl: 28
pill: 9999
spacing:
base: 4
scale: [4, 8, 12, 16, 20, 24, 32, 40, 48, 64, 80, 96, 110, 128]
layout:
page-width: 1180
prose-width: 680
header-height: 72
section-y: 110
components:
button-cta:
bg: '#ff7a45'
color: '#ffffff'
radius: 9999
padding: '14px 28px'
height: 48
font: 'Inter 500 / 16px'
use: 'Get Started Free, Try Readwise — every primary action.'
button-cta-hover:
bg: '#e8602a'
color: '#ffffff'
radius: 9999
use: 'Hover on primary CTA — pressed deeper tangerine.'
button-secondary:
bg: 'transparent'
color: '#2c2418'
border: '1px solid #e5d9c4'
radius: 9999
padding: '13px 27px'
height: 48
use: 'See how it works, Watch demo — outlined twin to primary.'
button-tertiary-text:
bg: 'transparent'
color: '#ff7a45'
use: 'Inline text links and "Learn more" — tangerine with underline on hover.'
button-soft:
bg: '#ffe4d4'
color: '#cc4a1a'
radius: 9999
padding: '8px 16px'
use: 'Inline pill chips for "New" / "Beta" callouts.'
feature-card:
bg: '#f5ecdf'
color: '#2c2418'
radius: 16
padding: '28px'
border: '1px solid #e5d9c4'
shadow: '0 4px 12px rgba(60,40,15,0.05)'
use: 'Cream feature panel with hairline border and soft warm shadow.'
highlight-card:
bg: '#ffffff'
color: '#2c2418'
radius: 14
padding: '24px 28px'
border: '1px solid #e5d9c4'
accent: '2px solid #ff7a45'
use: 'Pull-quote / highlight card — white inside cream, with a 2px tangerine left rule.'
book-cover-stack:
bg: 'transparent'
shadow: '0 16px 40px rgba(60,40,15,0.12)'
rotation: '-4deg, 0deg, +4deg'
use: 'Three Readwise covers floating slightly tilted — the marketing motif.'
pull-quote:
bg: 'transparent'
color: '#2c2418'
font: 'Tiempos Text 400 italic 24/1.45'
accent: '2px solid #ff7a45 on left'
padding: '0 0 0 24px'
use: 'Serif italic pull-quote with tangerine left rule.'
text-input:
bg: '#ffffff'
color: '#2c2418'
radius: 6
height: 44
padding: '12px 14px'
border: '1px solid #d4c4a8'
focus: '2px solid #ff7a45'
use: 'Form input — slim 6px radius, cream-warm hairline.'
highlight-marquee:
bg: '#fff4d6'
color: '#2c2418'
padding: '2px 4px'
radius: 2
use: 'Yellow highlight wash on inline phrases — Readwise''s signature reading-highlight motif.'
daily-review-card:
bg: '#ffffff'
color: '#2c2418'
radius: 16
padding: '24px'
shadow: '0 8px 24px rgba(60,40,15,0.10)'
border: '1px solid #e5d9c4'
use: 'Phone-frame mockup card showing the Readwise daily highlight surface.'
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
ease-warm: 'cubic-bezier(0.32, 0.72, 0, 1)'
duration-fast: 150
duration-standard: 240
duration-slow: 380
cta-press: 'CTA bg deepens #ff7a45 → #cc4a1a over 150ms on :active'
card-hover: 'shadow elevates from 0 4px 12px to 0 10px 24px and translateY(-2px) over 240ms'
highlight-reveal: 'highlight wash fades in over 320ms (paint-on-paper feel) on first viewport intersection'
book-stack-tilt: 'subtle parallax tilt on hover — covers rotate ±2 degrees over 380ms warm easing'
reduced-motion: 'respects prefers-reduced-motion: reduce — translate and rotate suppressed; opacity transitions remain.'
breakpoints:
mobile: 600
tablet: 960
desktop: 1180
wide: 1440
shadows:
ambient: 'rgba(60,40,15,0.04) 0 1px 2px'
card: 'rgba(60,40,15,0.05) 0 4px 12px'
hover: 'rgba(60,40,15,0.10) 0 10px 24px'
book-stack: 'rgba(60,40,15,0.12) 0 16px 40px'
modal: 'rgba(60,40,15,0.18) 0 24px 60px'
ring: '0 0 0 2px #ff7a45'
accessibility:
contrast-text-on-bg: 13.4 # #2c2418 on #fdf7ef — AAA at body sizes
contrast-text-on-brand: 3.2 # #ffffff on #ff7a45 — fails AA at body sizes; passes AA-large at 18+/600
contrast-link-on-bg: 3.5 # #ff7a45 on #fdf7ef — AA-large only; full-text links underlined to compensate
contrast-muted-on-bg: 6.4 # #6b5e4a on #fdf7ef — AAA
contrast-deep-on-soft: 7.1 # #cc4a1a on #ffe4d4 — AAA
focus-ring: '2px solid #ff7a45 with 2px outline-offset'
reduced-motion-honored: true
touch-target-min: 44
keyboard-nav: 'Tab: nav → hero CTA → feature cards (each focusable card is its own stop) → footer; Esc closes modal/menu.'
dark-mode: optional
colors-dark:
bg: '#1c1610' # deep cocoa night
bg-alt: '#221b14'
surface: '#2a2218'
surface-soft: '#221b14'
surface-deep: '#33291c'
text: '#f3e9d6'
text-strong: '#ffffff'
text-muted: '#b8a98c'
text-soft: '#9b8d75'
brand: '#ff8c5a' # slightly lighter tangerine for night legibility
brand-hover: '#ffa57a'
brand-soft: '#3a2418'
accent: '#7faa84'
highlight-bg: '#5c4a1a' # darker amber wash for highlights at night
border: '#3a3024'
border-soft: '#2a2218'
on-brand: '#1c1610'
link: '#ff8c5a'
lineage:
summary: |
Readwise's marketing system reads like a paperback that learned how
to sell software. The canvas is a deliberate book-paper cream
(`#fdf7ef`), the text is cocoa-brown (`#2c2418`) rather than black
so it never bites against the warm bg, and the action colour is a
tangerine `#ff7a45` that pulls from sunset / autumn-foliage rather
than tech-orange. Display type is a Tiempos-style book serif at
60–68px / 500 weight with negative tracking, while body is plain
Inter at 17/27 — the two play a quiet duet rather than a competing
battle. Where Ghost goes sans-on-cream and Substack goes
serif-on-white, Readwise lands in the third quadrant: serif-on-cream.
The closest spiritual sibling is Stripe Press, but where Stripe
Press is publishing-as-art, Readwise is publishing-as-utility —
softer, rounder, with full pill buttons and a friendlier tone. The
accent green (`#3d6b4a`) shows up as a secondary autumn-vegetable
note for tags and progress indicators. The signature interaction
motif is the *yellow highlight wash* (`#fff4d6`) that fades in over
individual phrases — a literal rendering of the highlight pen
that powers Readwise's underlying product.
influences:
- name: Stripe Press
role: Book-cream canvas treated as a serious typographic surface.
url: https://press.stripe.com
- name: Substack
role: Serif-led reading-tool aesthetic.
url: https://substack.com
- name: Penguin / Pelican paperbacks
role: Cream-cover book-club inheritance — orange spine, serif title, cocoa rule.
url: https://www.penguin.co.uk
- name: Klim Type Foundry — Tiempos
role: Tiempos Headline + Tiempos Text — the typeface duet that anchors Readwise's editorial register.
url: https://klim.co.nz
- name: Rauno Freiberg / Linear marketing era
role: Soft-warm card density paired with disciplined motion easing.
url: https://rauno.me
---
## 1. Visual Theme & Atmosphere
Readwise's marketing surface looks the way a well-loved Penguin paperback feels. The canvas is a soft book-paper cream (`#fdf7ef`), text is cocoa-brown (`#2c2418`) rather than the harsh `#000` you would expect on a SaaS site, and a tangerine `#ff7a45` carries every action — a colour pulled from autumn leaves and Penguin spines, not from the saturated tech-orange spectrum that powers HubSpot or SoundCloud. Walk onto the page from a typical SaaS marketing site and the temperature shift is immediate: warm-paper-warm, not blue-glass-cool.
Display type is a Tiempos-flavoured book serif at 60–68px / 500 weight with `-0.018em` to `-0.022em` tracking. Body type is plain Inter at 17/27 — the larger reading size signals "we are a reading app, take your time." Pull quotes use the serif again, set in italic at 24px on a generous 1.45 line-height, anchored by a 2px tangerine left rule. The duet of Tiempos display and Inter body is the typographic signature — and Readwise leans into it without ever letting the serif drop below 22px, where its character would dissolve into Georgia.
The chromatic identity is essentially monochromatic plus one accent — **tangerine on cream**. Readwise resists every other "reading-tool" colour temptation: no neon-yellow highlight everywhere, no Notion grey, no Apple Notes white. The single tangerine does all the brand work, occasionally joined by a bookish autumn-green (`#3d6b4a`) on tags and progress indicators. Where the brand really shows itself is in the **yellow highlight wash** (`#fff4d6`) painted under specific marketing phrases — a literal rendering of the highlight-pen that powers the underlying product. It feels like reading.
Shape language is fully-pill for CTAs (9999px) and softly rounded for cards (16px). Buttons are 48px tall, the masthead is 72px, and the page caps at a tight 1180px (narrower than typical SaaS 1280) to match a paperback reading width. The shape vocabulary has no hard corners except the slim 6px form inputs — every interactive element rounds.
Photography is sparing. Readwise leans on **abstract book-cover stacks** (three brand covers floating slightly tilted, drop-shadowed to read as physical paper), **phone mockups** (clean device frames showing the daily-review surface), and **occasional handwriting-style underlines** (tangerine, scribbled rather than ruler-straight) as illustration. There are no stock photos of people-reading-on-couches; the brand stays typographically led.
**Key Characteristics:**
- Single brand colour: tangerine (`#ff7a45`) for CTAs, the wordmark, link hover, and accent rules
- Cream canvas (`#fdf7ef`) — warmer than Substack, softer than Stripe Press
- Tiempos serif on display + Inter on body — serif-on-cream is the third typographic quadrant
- Yellow highlight wash (`#fff4d6`) painted under marketing phrases — the product made visible
- Pill CTAs at 9999px / 48px height with white-on-tangerine 16/500
- Cards at 16px radius with warm-tinted hairline `#e5d9c4` and soft `0 4px 12px rgba(60,40,15,0.05)` shadows
- Cocoa-brown body text (`#2c2418`) instead of black — never bite the cream
- Generous 110px vertical section rhythm — paperback breath, not SaaS density
## 2. Color Palette & Roles
### Primary
- **Canvas Cream** (`#fdf7ef`): default page floor; the entire site sits on this warm paper white
- **Bg Alt White** (`#ffffff`): pure white inside reading surfaces and highlight cards
- **Bg Deep** (`#f9f0e0`): deeper cream banding for alternating sections
- **Cocoa Ink** (`#2c2418`): primary body text — warm near-black, a 30/24/18 RGB shift away from pure black
- **Heading Cocoa** (`#1a1308`): deeper cocoa for hero serif headlines
### Brand
- **Tangerine** (`#ff7a45`): the action colour — CTA fill, wordmark, link, accent rules, focus ring, star fill on testimonials
- **Brand Hover** (`#e8602a`): pressed/hovered tangerine
- **Brand Active** (`#cc4a1a`): deep autumn for `:active` and link hover
- **Brand Deep** (`#a83a14`): deepest autumn for accent text on soft-tangerine surfaces
- **Brand Soft** (`#ffe4d4`): tint for soft-pill chips and hovers
- **Brand Paler** (`#fff0e6`): softest tangerine wash used as feature-card backing on a single section
### Accent
- **Bookish Green** (`#3d6b4a`): tags and progress indicators — the autumn-vegetable counterpart to the tangerine
- **Accent Soft** (`#dfeae0`): soft green tint for green-pill chips
- **Accent Deep** (`#27432f`): deepest green for accent text
- **Highlight Yellow** (`#fff4d6`): the marquee yellow highlight wash — Readwise's signature paint-on-paper colour
### Interactive
- **Link** (`#ff7a45`): every text link is the brand tangerine
- **Link Hover** (`#cc4a1a`): hover deepens to autumn
- **Visited** (`#7d3c84`): warm purple visited-link state — chosen because cool blue would clash with the cream
- **Focus Ring**: `2px solid #ff7a45` with 2px offset
- **Selected** (`#ff7a45`): selected radio / checkbox / tab fill
### Neutral Scale
- **Cocoa Ink** (`#2c2418`): primary text
- **Heading Cocoa** (`#1a1308`): hero
- **Muted** (`#6b5e4a`): secondary metadata, "5 days ago"
- **Soft** (`#9b8d75`): tertiary, sub-captions
- **Faint** (`#b6a888`): quaternary; rarely used
- **Border Default** (`#e5d9c4`): warm hairline — the brand's universal divider
- **Border Soft** (`#f0e7d5`): softest divider, between body paragraphs
- **Border Strong** (`#d4c4a8`): focus-state hairline, form input outline
### Surface & Borders
- **Cream Canvas** (`#fdf7ef`): default
- **Surface Warm** (`#f5ecdf`): feature card panel — Readwise's signature "card on cream"
- **Surface Soft** (`#fbf3e7`): softest cream, alternating bands
- **Surface Deep** (`#e8d9c2`): deeper cream for accent strips and footer top
- **Surface Paper White** (`#ffffff`): white inside highlight cards and modals
- **Hairline** (`#e5d9c4`): used everywhere a divider is needed; never grey
### Shadow Colors
Readwise's shadows are warm-tinted — every drop-shadow uses cocoa (`rgba(60,40,15,...)`) rather than neutral black, so the elevation reads as paper-on-paper rather than glass-on-glass. The book-cover stack motif uses the deepest shadow (`0 16px 40px rgba(60,40,15,0.12)`) to read as physical objects.
- `rgba(60,40,15,0.04) 0 1px 2px` — ambient
- `rgba(60,40,15,0.05) 0 4px 12px` — card default
- `rgba(60,40,15,0.10) 0 10px 24px` — card hover
- `rgba(60,40,15,0.12) 0 16px 40px` — book-stack
- `rgba(60,40,15,0.18) 0 24px 60px` — modal
### Semantic
- **Success Green** (`#3d6b4a`): "Imported", "Synced", "Saved" — uses the same bookish autumn green as the accent
- **Warning Amber** (`#c97a1f`): warm amber-brown — caution copy, not bright marketing yellow
- **Danger Red** (`#b94326`): warm red, sits in the same family as the tangerine — error states only
- **Info Blue** (`#4d6580`): ink-blue for info banners; used sparingly because cool blue feels off-brand on cream
## 3. Typography Rules
### Font Family
**Display**: `Tiempos Headline` (Klim Type Foundry). Fallback chain: `"Domaine Display", Georgia, "Times New Roman", serif`. Tiempos is the serif that anchors major editorial brands (FT, Stripe Press, MIT Tech Review) and Readwise uses it almost identically — at 60–68px / 500 weight with negative tracking, deployed for hero, h1, h2 and pull-quote.
**Body**: `Inter` (Rasmus Andersson). Fallback through `-apple-system, BlinkMacSystemFont, "Segoe UI", Roboto`. Inter at 17px / 1.6 line-height — slightly larger than the 16px norm because Readwise is specifically a reading product. The `cv11` and `ss01` OpenType variants are enabled to swap in the more humanist single-storey `a` and tabular zero.
**Serif (alternate)**: `Tiempos Text` for italic pull-quotes and long-form body in editorial sections. Tiempos Text is the running-text companion to Tiempos Headline, with shorter ascenders and a slightly heavier optical mass for paragraph use.
**Mono**: `JetBrains Mono` for "highlight count" badges, kbd shortcuts, and developer-facing meta labels.
**OpenType features**: `liga` and `kern` everywhere; `cv11` and `ss01` on Inter body to surface the humanist alphabet; `tnum` is enabled on numeric badges (highlight counts, day-streak numerals).
### Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|------|------|------|--------|-------------|----------------|-------------|-------|
| display-hero | Tiempos Headline | 68 | 500 | 1.02 | -0.022em | liga, kern | Hero headline, single line ("Read smarter, not just faster") |
| h1 | Tiempos Headline | 60 | 500 | 1.05 | -0.018em | liga | Major page titles |
| h2 | Tiempos Headline | 40 | 500 | 1.15 | -0.012em | liga | Section openers |
| h3 | Tiempos Headline | 28 | 500 | 1.25 | -0.008em | — | Sub-section heads on long pages |
| h4 | Inter | 22 | 600 | 1.3 | -0.005em | — | Feature card titles — Inter, not Tiempos |
| sub-section | Inter | 18 | 600 | 1.35 | 0 | — | Sub-section heads in feature blocks |
| body-large | Inter | 19 | 400 | 1.6 | 0 | cv11, ss01 | Hero sub-copy under display |
| body | Inter | 17 | 400 | 1.6 | 0 | cv11, ss01 | Default paragraph — slightly larger than 16px norm |
| body-small | Inter | 15 | 400 | 1.55 | 0 | — | Secondary metadata |
| caption | Inter | 13 | 400 | 1.45 | 0 | — | Footer caption, "Made by [team]" |
| micro | Inter | 11 | 500 | 1.3 | 0.03em | uppercase | Eyebrow labels |
| quote | Tiempos Text Italic | 24 | 400 | 1.45 | -0.005em | liga | Pull-quote default |
| quote-large | Tiempos Text Italic | 32 | 400 | 1.35 | -0.008em | liga | Hero pull-quote in testimonials |
| button-cta | Inter | 16 | 500 | 1.0 | 0 | — | Primary CTA label — medium weight, not bold |
| nav-link | Inter | 15 | 500 | 1.0 | 0 | — | Masthead nav |
| label | JetBrains Mono | 12 | 500 | 1.3 | 0.04em | uppercase | Highlight-count badges, "BETA" tags |
| code | JetBrains Mono | 14 | 400 | 1.5 | 0 | — | Inline code in developer docs |
### Principles
- **Tiempos display + Inter body** is the typographic signature. Substituting either without the other collapses the brand into Substack (serif-only) or Notion (Inter-only).
- **Display weight stays at 500.** Most editorial brands run 700+ for display; Readwise's 500 weight gives the headline a slightly lighter, more book-club feel — closer to a Penguin Classic title than a magazine cover.
- **Body type at 17px / 1.6** signals "reading app." 16px is the SaaS default; Readwise's +1px is a deliberate signal that this is software for readers.
- **Negative tracking on display.** `-0.018em` at h1 60px, `-0.022em` at hero 68px. Required to keep the wide Tiempos letterforms from feeling spacy.
- **`cv11` / `ss01` on Inter body** — surfaces the single-storey `a` and humanist alphabet, slightly warming Inter to match the warm cream surround.
- **Tabular numerals on counts.** Highlight totals, day streaks, year-in-review numbers — `tnum` everywhere.
- **Pull-quotes go italic Tiempos.** Pull-quotes never use Inter; the italic serif at 24/1.45 with a 2px tangerine left rule is the signature decoration.
- **Mono is JetBrains Mono only on the marketing surface.** Used sparingly — kbd shortcuts, developer doc snippets, count badges. The product UI uses iA Writer Mono in some surfaces; marketing stays single-mono.
## 4. Component Stylings
### Buttons
**`button-cta`** — tangerine (`#ff7a45`) fill, white text in 16/500, 9999px pill, 14×28px padding, 48px height. The most common CTA: "Get started free", "Try Readwise", "Start free trial". Hover deepens to `#e8602a`; active to `#cc4a1a`. No drop-shadow — Readwise resists making the CTA feel glossy.
**`button-secondary`** — transparent fill, 1px `#e5d9c4` warm hairline, cocoa text in 16/500. Same pill, same 48px height. Used for "See how it works", "Watch demo", inverse CTAs over tangerine surfaces.
**`button-tertiary-text`** — plain tangerine text, no surface. Underlined on hover. The text-link CTA: "Learn more →", "Read the blog →".
**`button-soft`** — soft tangerine (`#ffe4d4`) fill, deep tangerine (`#cc4a1a`) text in 14/500. 9999px pill, 8×16px padding, 32px height. Used for inline "New" / "Beta" pill chips beside section titles.
### Cards
**`feature-card`** — warm cream `#f5ecdf` panel, 16px radius, 1px `#e5d9c4` hairline, 28px padding, soft `0 4px 12px rgba(60,40,15,0.05)` shadow. Holds an icon, h4 title, body-small description. Hover lifts shadow to `0 10px 24px rgba(60,40,15,0.10)` and translates the card up 2px.
**`highlight-card`** — pure white `#ffffff` surface, 14px radius, 1px hairline, 24×28px padding, 2px tangerine left rule. Holds a serif italic pull-quote (Tiempos Text 24px) followed by a small Inter 13px attribution line. The brand's signature highlight motif rendered as a real card.
**`book-cover-stack`** — three book-cover thumbnails arranged in a tilted stack (rotated -4°, 0°, +4°). Each cover is a 320×480 illustration with a deep `0 16px 40px rgba(60,40,15,0.12)` shadow. On hover the stack subtly parallaxes — covers rotate ±2°. The marketing motif Readwise uses to represent its library across the homepage and the year-in-review pages.
**`pull-quote`** — transparent surface, Tiempos Text 24/400 italic in cocoa, with a 2px tangerine left rule and 24px left padding. Below the quote, an Inter 14/500 attribution in muted cocoa — "— Maria Popova, The Marginalian". Long-form testimonials use this pattern.
**`daily-review-card`** — phone-frame mockup card. White surface, 16px radius, hairline, deeper card shadow `0 8px 24px rgba(60,40,15,0.10)`. Inside, a stacked list of highlights with the yellow `#fff4d6` highlight-marquee wash painted under select phrases. The literal product surface, embedded in marketing.
### Badges, Tags, Pills
**`highlight-marquee`** — yellow (`#fff4d6`) wash painted under inline phrases, 2px radius, 2×4px padding. Inserted as `<mark>` over key marketing phrases ("never lose what you read", "your second brain"). The signature paint-on-paper effect.
**`tag-pill`** — soft cream `#f5ecdf` surface, 1px hairline, 11/500 mono uppercase label in cocoa, 6×12px padding. Used for category tags on blog index ("Reading", "Highlights", "Year in Review").
**`accent-pill`** — soft green `#dfeae0` surface, deep green `#27432f` text in 12/500, 6×12px padding, 9999px radius. Used on "Free" or "Save 20%" plan callouts — the only place green appears.
**`new-pill`** — soft tangerine `#ffe4d4` surface, deep tangerine `#cc4a1a` text in 11/500 uppercase, 4×8px padding. "NEW" beside a feature title.
### Inputs / Forms
**`text-input`** — white `#ffffff` surface, 1px `#d4c4a8` warm hairline (darker than default border to read as a form edge), 6px radius (slimmer than the 16px cards to keep utility), 44px height, 12×14px padding. Stacked label above in `caption` muted. On focus the border thickens to 2px tangerine.
**`email-signup`** — 9999px pill, white fill, 1px hairline, with an inset tangerine "Subscribe" pill on the right. Used in the footer to capture newsletter sign-ups.
**`textarea`** — same hairline + radius as text-input, 120px min-height, resize: vertical. Used in feedback widgets.
### Navigation
**`masthead`** — full-width cream bar with no bottom border (the page floor flows up into the masthead), 72px height. Wordmark flush left in cocoa with a small tangerine highlight beneath the mark. Nav links centred ("Product", "Pricing", "Blog", "Help") in 15/500 cocoa with `:hover` flipping to tangerine. "Sign in" outline pill + "Get started" tangerine pill flush right.
**`mobile-menu-overlay`** — full-screen cream overlay on mobile, with a stacked nav list in serif Tiempos 28/500. Closing X anchored top-right.
**`footer`** — warm `#e8d9c2` deeper cream surface, 96px top padding. Multi-column link list in 14/400 cocoa, with the wordmark flush left and the email-signup pill on the right. Bottom band in micro 11/500 mono uppercase: "Made for readers".
### Tooltips & Toasts
**`tooltip`** — cocoa `#2c2418` fill, cream `#fdf7ef` text in 13/500, 6px radius, 6×10px padding. Inverted from the page so the tooltip reads as ink-on-paper.
**`toast`** — white surface, 12px radius, hairline, modal-shadow, cocoa text in 14/400. Bottom-centre on save / sync confirmations.
### Modals
**`modal`** — centred dialog over 45%-opacity cocoa scrim. White surface, 20px radius, 1px hairline, modal shadow. Close X anchored top-right in muted cocoa. Used for sign-up captures and demo embed.
## 5. Layout Principles
### Spacing System
- Base unit: **4px**
- Scale: `4 · 8 · 12 · 16 · 20 · 24 · 32 · 40 · 48 · 64 · 80 · 96 · 110 · 128`
- Section padding (vertical): **110px** between major bands — wider than typical SaaS 80–96px, signalling reading rhythm
- Card internal padding: **28px** for feature cards, **24px** for highlight cards
- Gutters: **32px** between columns at desktop, compressing to 20px at tablet, 16px at mobile
### Grid & Container
- Max content width: **1180px** centred — narrower than the SaaS 1280 norm to match a paperback reading width
- Prose width inside long-form: **680px** — the canonical reading column
- Hero: full-width band at 110–128px vertical padding, content constrained to 1180
- Feature grid: typically 3-up at desktop, 2-up at tablet, 1-up at mobile
- Book-cover stack: anchored to the hero right column, ~480px width
### Whitespace Philosophy
Readwise gives each section more breath than its peers. The 110px vertical rhythm between sections, combined with the 17px body type and 1.6 line-height, produces a marketing surface that paces like an essay. Inside each section, density stays moderate — feature grids run 3-up with comfortable card padding, and the hero column rarely fills more than 60% of the viewport width. The visual rhythm is **open hero → moderate-density feature grid → open editorial → quote → CTA** — closer to a printed essay than a SaaS landing page.
### Section Cadence
Readwise alternates between **cream bands** (`#fdf7ef` default, `#fbf3e7` softest) and **deeper cream bands** (`#f5ecdf` warmer, `#e8d9c2` deepest). The deepest cream appears only at the footer top and the occasional pull-quote band — Readwise resists alternating to white because pure white reads as Apple Notes, not as a reading app. Section dividers use the warm `#e5d9c4` hairline; never grey.
## 6. Shapes & Radius Scale
| Tier | Value | Use |
|------|-------|-----|
| Micro | 2px | Highlight-marquee wash |
| Small | 6px | Form inputs, kbd shortcut chips |
| Medium | 10px | Toast, small mockups |
| Large | 14px | Highlight cards, daily-review card |
| Card | 16px | Feature cards |
| XL | 20px | Modals, hero shells |
| XXL | 28px | Large illustration shells |
| Pill | 9999px | CTAs, nav pills, tags, email signup, accent pills |
Form inputs at 6px are the only "off-system" radius — chosen to read slightly more utilitarian than the 14–16px cards and pill CTAs. There are no compound radii.
## 7. Depth & Elevation
| Level | Treatment | Use |
|-------|-----------|-----|
| 0 — Flat | no shadow | Body, masthead, footer (~85% of surfaces) |
| 1 — Ambient | `rgba(60,40,15,0.04) 0 1px 2px` | Default card resting state |
| 2 — Card | `rgba(60,40,15,0.05) 0 4px 12px` | Feature cards |
| 3 — Hover | `rgba(60,40,15,0.10) 0 10px 24px` | Card on hover |
| 4 — Book Stack | `rgba(60,40,15,0.12) 0 16px 40px` | Book-cover stack motif |
| 5 — Modal | `rgba(60,40,15,0.18) 0 24px 60px` | Centred dialog |
### Shadow Philosophy
Every shadow is warm-tinted (`rgba(60,40,15,...)`) rather than neutral black. This is the brand's signature elevation choice: shadows that read as **paper-on-paper** rather than **glass-on-glass**. The book-cover stack motif uses the deepest shadow to read as physical objects, while feature cards use a soft single-layer drop that lifts them off the cream without ever feeling glossy. There are no multi-layer Stripe-style atmospheric shadows — Readwise stays single-layer.
## 8. Interaction & Motion
### Easing
- **Standard**: `cubic-bezier(0.4, 0, 0.2, 1)` — default for hover, focus, and colour transitions
- **Emphasized**: `cubic-bezier(0.2, 0, 0, 1)` — modal entry, mega-menu
- **Warm**: `cubic-bezier(0.32, 0.72, 0, 1)` — book-stack tilt, highlight-reveal — slightly slower start for an organic feel
### Durations
| Bucket | Value | Use |
|--------|-------|-----|
| Fast | 150ms | CTA colour swap, focus ring fade-in, link hover |
| Standard | 240ms | Card hover lift, feature transitions |
| Slow | 380ms | Book-stack parallax tilt, highlight-marquee paint reveal |
### Per-Component Recipes
- **CTA hover**: tangerine deepens `#ff7a45` → `#e8602a` over 150ms standard easing.
- **CTA press**: deepens further to `#cc4a1a` for 150ms on `:active`.
- **Feature card hover**: shadow elevates from `0 4px 12px` to `0 10px 24px` and the card translates `translateY(0 → -2px)` over 240ms standard.
- **Book-stack tilt**: on hover, the three covers parallax tilt ±2 degrees over 380ms warm easing — gives the stack a paper-on-table feel.
- **Highlight-marquee reveal**: when the marketing phrase intersects the viewport, the yellow wash fades in `opacity 0 → 1` over 320ms warm easing — paint-on-paper rather than swipe-on-screen.
- **Link hover**: text colour transitions ink → tangerine over 150ms; underline thickness grows from 1px to 2px over the same duration.
- **Modal enter**: scrim fades in over 200ms, dialog translates from `translateY(8px) opacity(0)` to `0/1` over 240ms emphasized.
- **Page transitions**: no full-page transition — links fire hard navigation. Readwise prioritises perceived speed.
### Reduced Motion
Respects `prefers-reduced-motion: reduce`. Card translateY and book-stack tilt suppress to opacity-only. Highlight-marquee paint becomes an instant fill. Modal slide degrades to pure opacity fade. CTA colour transitions remain because they communicate state, not motion.
## 9. Accessibility & A11y
### Contrast Pairs
| Pair | Ratio | Level |
|------|-------|-------|
| #2c2418 cocoa on #fdf7ef cream canvas | 13.4 | AAA |
| #1a1308 heading on #fdf7ef | 17.1 | AAA |
| #6b5e4a muted on #fdf7ef | 6.4 | AAA |
| #ffffff on #ff7a45 CTA | 3.2 | Fails AA at body sizes — passes AA-large at 18+/600 |
| #ffffff on #e8602a CTA hover | 4.1 | AA-large only |
| #ffffff on #cc4a1a CTA active | 5.5 | AA at body sizes |
| #ff7a45 link on #fdf7ef | 3.5 | AA-large only — full-text links are underlined to compensate |
| #cc4a1a deep tangerine on #ffe4d4 soft | 6.1 | AAA |
| #2c2418 on #f5ecdf surface | 12.1 | AAA |
The white-on-tangerine CTA pair sits at **3.2 — fails AA at body sizes**. Readwise compensates two ways: (1) all CTA labels are 16px / 500 weight, pushing the type into the borderline of "AA large at 18px+ bold," and (2) every CTA gets a 2px tangerine focus ring on `:focus-visible` for keyboard users. Critically, **all text-only links are underlined by default** so users can identify links without relying solely on the brand colour.
### Focus Indicators
Focus ring is **2px solid `#ff7a45`** (tangerine) with 2px outline-offset, applied to buttons, inputs, and links via `:focus-visible`. The ring sits on the cream canvas with a 2px transparent gap before the tangerine ring lands, giving the focus state breathing room and ensuring the ring reads against both cream and white card surfaces.
### ARIA Patterns
- **Highlight-marquee**: rendered as `<mark>` with no extra ARIA — the semantic element is sufficient.
- **Book-cover stack**: `role="img"` with a single `aria-label="A stack of three Readwise book covers — your library, illustrated"`. Decorative, not announced as separate items.
- **Daily-review mockup**: `role="img"` with `aria-label` describing the surface ("Phone screen showing today's Readwise daily review with three highlights").
- **Newsletter signup**: `<form role="form">` with explicit `aria-label="Newsletter signup"` on the form and `aria-describedby` linking the disclaimer below.
- **Modal**: `role="dialog"` + `aria-modal="true"` + `aria-labelledby` referencing the modal title. Focus trapped inside; Esc closes.
- **Pricing toggle**: `role="radiogroup"` with monthly/annual radios; arrow keys navigate.
### Keyboard Navigation
- Masthead: Tab moves logo → nav links (left to right) → Sign in → Get started CTA
- Hero: Tab moves into hero CTA, then secondary CTA, then continues to feature grid
- Feature cards: each focusable card is its own tab stop with the entire card wrapped in an `<a>`
- Footer: Tab moves through link columns by row, then into newsletter input → subscribe button
- Modal: Esc closes; focus returns to the trigger element
### Screen Reader Hints
Verbose `aria-label` on icon-only buttons (the close-X on modals announces "Close dialog"). The wordmark in the masthead announces "Readwise — home". Decorative book-cover illustrations that don't communicate content carry `aria-hidden="true"`.
### Reduced Motion
All translate/rotate transitions degrade to opacity-only. Highlight-marquee paint reveal becomes an instant fill. Book-stack tilt suppresses entirely.
## 10. Responsive Behavior
### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | <600px | Masthead collapses to logo + hamburger; hero headline drops to 38/500; feature grid stacks 1-up; book-cover stack centred and scaled to 280px |
| Tablet | 600–960px | Full masthead with nav, no Get-started pill; feature grid 2-up; hero headline at 48/500 |
| Desktop | 960–1180px | Full masthead including CTAs; feature grid 3-up; hero headline at 60/500 |
| Wide | 1180–1440px | Content caps at 1180; book-cover stack at 480px |
### Touch Targets
- Primary CTAs: 48px height — meets AAA
- Secondary CTAs: 48px height
- Nav links: 44px tall hit area (text is 24px high, padded to 44)
- Newsletter input: 48px tall
- Form inputs: 44px
### Collapsing Strategy
- Masthead: nav links collapse to hamburger at <960px; "Sign in" and "Get started" pills hide first
- Hero: headline scales 60 → 48 → 38px across desktop → tablet → mobile
- Feature grid: 3 → 2 → 1 columns
- Book-cover stack: keeps its three-cover tilt across all breakpoints; only scales
- Footer: 4-column link list collapses to 2-column at tablet, 1-column at mobile
### Image Behavior
Book-cover illustrations use `aspect-ratio: 2/3` with `object-fit: contain`. The daily-review phone mockup keeps its 9:19.5 phone ratio. All illustration uses `loading="lazy"` for off-screen art.
### Container Queries
Feature cards use container queries to switch their internal layout from "icon left / text right" to "icon top / text below" when the card narrows below 320px — keeping the card legible inside narrow sidebars.
## 11. Content & Voice
### Tone
Warm, literary, slightly playful, never giddy. Readwise's voice reads like a librarian who genuinely believes you'll love this book — confident in its recommendation, never pushy. Headlines lead with the reader benefit ("Read smarter, not just faster", "Never lose what you read") rather than feature spec. The brand actively avoids productivity-bro language ("crush your reading goals") in favour of slower, more book-coded phrasing ("come back to the ideas that mattered").
### Microcopy Patterns
- **Button verbs**: "Get started free", "Try Readwise", "Start your library", "Save this highlight", "Send to Kindle"
- **Error message recipe**: gentle + instructive — "We couldn't sync your Kindle this time. Check your Amazon login and try again."
- **Success confirmations**: warm — "Saved to your library", "Synced 247 highlights from your Kindle"
- **Field labels**: short and friendly — "Your email", "Library name", "Daily review time"
- **Empty states**: invitation, not absence — "Your library is empty for now. Import your first book to get started."
### Empty States
Empty library: "Your library is empty for now. Import from Kindle, Apple Books, Pocket, or paste an article." — names four next destinations.
Empty highlight feed: "No highlights yet. As you read, we'll save what matters here." — implicitly defines the product.
Empty search: "We couldn't find any highlights matching '[query]'. Try a different word or browse by tag."
### CTA Verb Conventions
- Primary: **"Get started free"** (default), **"Try Readwise"** (alternative), **"Start your library"** (year-in-review pages)
- Newsletter: **"Subscribe"** (terse) or **"Send me this"** (warmer)
- Tertiary: **"Read the blog"**, **"See pricing"**, **"Learn more"**
- Avoided: "Sign up", "Click here", "Get instant access" (Readwise prefers gentler verbs)
## 12. Dark Mode & Theming
**Optional dark mode supported** with a tightly-scoped token swap. The web marketing site is light-only by default, but the Readwise reading app and the iOS / Android apps respect system dark mode. The dark palette inverts to a deep cocoa night canvas (`#1c1610`) with cream text (`#f3e9d6`); the brand tangerine lifts slightly to `#ff8c5a` for night legibility (the original `#ff7a45` reads slightly hot at low ambient light); and the highlight-marquee yellow wash darkens to `#5c4a1a` with cream text overlaid.
The dark mode keeps the same warm-tinted shadows (`rgba(0,0,0,0.4)` rather than `rgba(60,40,15,...)` because the night canvas already absorbs warmth). Cards lift to `#2a2218` with `#3a3024` hairlines. The autumn green stays close to the light variant — `#7faa84` lighter for night.
The brand position: dark mode is for the reading product, not the marketing surface. The cream canvas is the brand identity, and inverting it on the marketing site would lose the small-batch warmth that distinguishes Readwise from cool-tone competitors.
## 13. Lineage & Influences
Readwise's visual lineage runs through three traditions: **mid-century paperback covers** (Penguin, Pelican, Picador — cream paper, serif title, orange spine accent), **mid-2010s independent typography brands** (Klim Type Foundry's Tiempos, Commercial Type's Graphik, GT America), and **the post-Stripe-Press editorial-software wave** (Stripe Press treated long-form essays as art objects, and Readwise borrowed the cream-canvas-plus-serif-headline model and dialled it warmer).
Three contemporaries share the same neighbourhood. **Substack** went serif-on-white, optimising for newsletter familiarity; Readwise diverges by tinting the canvas warmer and pushing the brand colour to a more saturated tangerine. **Ghost** went sans-on-cream, optimising for editorial quietness; Readwise diverges by adding the Tiempos serif and the highlight-marquee motif. **Notion** went humanist sans on warm white; Readwise diverges by leaning fully into book-cream and serif display. The closest spiritual sibling outside this trio is **Stripe Press** — the cream paper, the serif headline, the disciplined chromatic restraint — but where Stripe Press is publishing-as-art (a closed catalogue of curated titles), Readwise is publishing-as-utility (a tool that helps you build your own library). The result is softer, rounder, more pill-CTA, and friendlier in tone.
What Readwise rejects: pure white canvases, neutral grey palettes, expressive display typefaces beyond Tiempos, dark-mode-as-marketing-default, gradient meshes, hero animations that distract from the type, and any saturation pulled from the SaaS-tech-orange spectrum. The brand position is **calm warmth** — Readwise wants to feel like the inside cover of a paperback, not a productivity SaaS.
**Influences:**
- Klim Type Foundry — Tiempos Headline + Tiempos Text duet, [klim.co.nz](https://klim.co.nz)
- Stripe Press — cream-canvas + serif-headline editorial register, [press.stripe.com](https://press.stripe.com)
- Penguin / Pelican paperbacks — orange spine + cream cover + serif title heritage, [penguin.co.uk](https://www.penguin.co.uk)
- Substack — serif-led reading-tool aesthetic, [substack.com](https://substack.com)
- Rasmus Andersson / Inter — humanist sans for the body voice, [rsms.me/inter](https://rsms.me/inter)
- Linear marketing era — disciplined card density and motion, [linear.app](https://linear.app)
- The New Yorker / The Marginalian — long-form reading register
## 14. Do's and Don'ts
**Do**
- Anchor the canvas on cream (`#fdf7ef`) — pure white reads as Apple Notes, not as a reading app
- Use cocoa-brown (`#2c2418`) for body text — black on cream looks harsh and cheapens the paperback effect
- Reach for Tiempos Headline at 60–68/500 with negative tracking on every hero — the Tiempos+Inter duet is the entire brand
- Use the tangerine (`#ff7a45`) for CTAs, the wordmark, link hover, and accent rules — single-brand-colour discipline
- Paint the highlight-marquee yellow (`#fff4d6`) under select marketing phrases — the product made visible
- Use 9999px pill CTAs at 48px height with white-on-tangerine 16/500 — never bolder, never brighter
- Use warm-tinted shadows `rgba(60,40,15,...)` — every drop should read as paper-on-paper
- Lean into 110px vertical section rhythm — Readwise paces like an essay
- Keep body type at 17px / 1.6 — the +1px over 16 is the "we are a reading app" signal
- Underline links by default — the tangerine alone fails AA contrast and underline guarantees identifiability
**Don't**
- Don't use the serif below 22px — it loses character and reads as Georgia
- Don't apply the brand orange to body text or backgrounds — it lives on CTAs, the logo, links, and small accent rules only
- Don't swap the tangerine for a redder or yellower orange — `#ff7a45` is the autumn-foliage exact and any drift kills the brand
- Don't stack heavy multi-layer drop shadows — Readwise stays single-layer warm-tinted
- Don't introduce neutral grey hairlines — every divider uses the warm `#e5d9c4`
- Don't centre body paragraphs — Readwise reads as left-aligned long-form
- Don't pair Tiempos with another serif — it's the only display face
- Don't render the masthead with a hard bottom border — the cream floor flows up
- Don't use exclamation marks gratuitously — the voice is warm, never giddy
- Don't say "Sign up" or "Click here" — Readwise prefers "Get started free" and outcome-named verbs
## 15. Agent Prompt Guide
### Quick Color Reference
```
Cream Canvas: #fdf7ef
Surface Warm: #f5ecdf
Surface Soft: #fbf3e7
Surface Deep: #e8d9c2
Cocoa Ink: #2c2418
Heading Cocoa: #1a1308
Muted: #6b5e4a
Tangerine: #ff7a45
Brand Hover: #e8602a
Brand Active: #cc4a1a
Brand Soft: #ffe4d4
Highlight Wash: #fff4d6
Bookish Green: #3d6b4a
Hairline: #e5d9c4
```
### Example Component Prompts
- "Create a Readwise-style Get-Started CTA: a 48px-tall pill (9999px radius) with tangerine (`#ff7a45`) fill, white text in Inter 16/500, 14×28px padding. Hover deepens to `#e8602a`. No drop-shadow."
- "Build a Readwise hero band: cream canvas (`#fdf7ef`) at 110px vertical padding, content capped at 1180px. Display headline in Tiempos Headline 68/500 with -0.022em tracking — 'Read smarter, not just faster'. Sub-copy in Inter 19/400 cocoa. Tangerine pill CTA + outline secondary pill side-by-side. Right column: a tilted three-book stack (rotated -4°/0°/+4°) with `0 16px 40px rgba(60,40,15,0.12)` shadow."
- "Design a Readwise feature card: warm cream (`#f5ecdf`) panel, 16px radius, 1px `#e5d9c4` hairline, 28px padding, soft `0 4px 12px rgba(60,40,15,0.05)` shadow. Stack: 32px tangerine icon, h4 in Inter 22/600 cocoa, body-small in Inter 15/400 muted cocoa. Hover lifts shadow to `0 10px 24px rgba(60,40,15,0.10)` and translates the card up 2px over 240ms."
- "Build a Readwise pull-quote card: pure white surface, 14px radius, 1px hairline, 24×28px padding, with a 2px tangerine left rule. Quote in Tiempos Text 24/400 italic cocoa. Below the quote, an Inter 14/500 attribution line in muted cocoa — '— Maria Popova, The Marginalian'."
- "Render a Readwise highlight-marquee effect: paint a yellow `#fff4d6` wash with 2px radius and 2×4px padding under specific inline phrases inside a body paragraph. The wash should fade in over 320ms with a warm easing curve when the phrase intersects the viewport."
- "Create a Readwise newsletter signup: 9999px pill, white fill, 1px `#d4c4a8` hairline, 48px height, with an inset tangerine 'Subscribe' pill on the right at 8×16px padding. Below the pill, a 13/400 muted disclaimer line in cocoa — 'No spam. Unsubscribe in one click.'"
### Iteration Guide
1. **Cream canvas first.** If your page has pure white, it isn't Readwise. `#fdf7ef` is the brand's foundation — every surface tier sits warmer than it.
2. **Cocoa ink, not black.** Body text is `#2c2418`. Substituting `#000` cheapens the paperback effect.
3. **Tiempos at 60–68/500 with negative tracking on display.** The 500 weight (not 700) is what gives Readwise its Penguin-Classic-not-magazine-cover feel.
4. **One brand colour: tangerine `#ff7a45`.** No secondary brand. Bookish green is an accent for tags only.
5. **Pill CTAs at 48px / 16/500.** 9999px radius, medium weight (not bold), 14×28px padding. White text. No drop-shadow.
6. **Highlight-marquee is the product motif.** Paint the yellow wash under select marketing phrases — it's the literal rendering of the highlight pen and the brand's most distinctive surface decoration.
7. **Warm-tinted shadows everywhere.** `rgba(60,40,15,...)` for every drop — never neutral black. Reads as paper-on-paper.
8. **110px section rhythm.** Generous vertical breath. If the page feels cramped, it is — Readwise paces like an essay.
1. Visual Theme & Atmosphere
Readwise’s marketing surface looks the way a well-loved Penguin paperback feels. The canvas is a soft book-paper cream (#fdf7ef), text is cocoa-brown (#2c2418) rather than the harsh #000 you would expect on a SaaS site, and a tangerine #ff7a45 carries every action — a colour pulled from autumn leaves and Penguin spines, not from the saturated tech-orange spectrum that powers HubSpot or SoundCloud. Walk onto the page from a typical SaaS marketing site and the temperature shift is immediate: warm-paper-warm, not blue-glass-cool.
Display type is a Tiempos-flavoured book serif at 60–68px / 500 weight with -0.018em to -0.022em tracking. Body type is plain Inter at 17/27 — the larger reading size signals “we are a reading app, take your time.” Pull quotes use the serif again, set in italic at 24px on a generous 1.45 line-height, anchored by a 2px tangerine left rule. The duet of Tiempos display and Inter body is the typographic signature — and Readwise leans into it without ever letting the serif drop below 22px, where its character would dissolve into Georgia.
The chromatic identity is essentially monochromatic plus one accent — tangerine on cream. Readwise resists every other “reading-tool” colour temptation: no neon-yellow highlight everywhere, no Notion grey, no Apple Notes white. The single tangerine does all the brand work, occasionally joined by a bookish autumn-green (#3d6b4a) on tags and progress indicators. Where the brand really shows itself is in the yellow highlight wash (#fff4d6) painted under specific marketing phrases — a literal rendering of the highlight-pen that powers the underlying product. It feels like reading.
Shape language is fully-pill for CTAs (9999px) and softly rounded for cards (16px). Buttons are 48px tall, the masthead is 72px, and the page caps at a tight 1180px (narrower than typical SaaS 1280) to match a paperback reading width. The shape vocabulary has no hard corners except the slim 6px form inputs — every interactive element rounds.
Photography is sparing. Readwise leans on abstract book-cover stacks (three brand covers floating slightly tilted, drop-shadowed to read as physical paper), phone mockups (clean device frames showing the daily-review surface), and occasional handwriting-style underlines (tangerine, scribbled rather than ruler-straight) as illustration. There are no stock photos of people-reading-on-couches; the brand stays typographically led.
Key Characteristics:
- Single brand colour: tangerine (
#ff7a45) for CTAs, the wordmark, link hover, and accent rules - Cream canvas (
#fdf7ef) — warmer than Substack, softer than Stripe Press - Tiempos serif on display + Inter on body — serif-on-cream is the third typographic quadrant
- Yellow highlight wash (
#fff4d6) painted under marketing phrases — the product made visible - Pill CTAs at 9999px / 48px height with white-on-tangerine 16/500
- Cards at 16px radius with warm-tinted hairline
#e5d9c4and soft0 4px 12px rgba(60,40,15,0.05)shadows - Cocoa-brown body text (
#2c2418) instead of black — never bite the cream - Generous 110px vertical section rhythm — paperback breath, not SaaS density
2. Color Palette & Roles
Primary
- Canvas Cream (
#fdf7ef): default page floor; the entire site sits on this warm paper white - Bg Alt White (
#ffffff): pure white inside reading surfaces and highlight cards - Bg Deep (
#f9f0e0): deeper cream banding for alternating sections - Cocoa Ink (
#2c2418): primary body text — warm near-black, a 30/24/18 RGB shift away from pure black - Heading Cocoa (
#1a1308): deeper cocoa for hero serif headlines
Brand
- Tangerine (
#ff7a45): the action colour — CTA fill, wordmark, link, accent rules, focus ring, star fill on testimonials - Brand Hover (
#e8602a): pressed/hovered tangerine - Brand Active (
#cc4a1a): deep autumn for:activeand link hover - Brand Deep (
#a83a14): deepest autumn for accent text on soft-tangerine surfaces - Brand Soft (
#ffe4d4): tint for soft-pill chips and hovers - Brand Paler (
#fff0e6): softest tangerine wash used as feature-card backing on a single section
Accent
- Bookish Green (
#3d6b4a): tags and progress indicators — the autumn-vegetable counterpart to the tangerine - Accent Soft (
#dfeae0): soft green tint for green-pill chips - Accent Deep (
#27432f): deepest green for accent text - Highlight Yellow (
#fff4d6): the marquee yellow highlight wash — Readwise’s signature paint-on-paper colour
Interactive
- Link (
#ff7a45): every text link is the brand tangerine - Link Hover (
#cc4a1a): hover deepens to autumn - Visited (
#7d3c84): warm purple visited-link state — chosen because cool blue would clash with the cream - Focus Ring:
2px solid #ff7a45with 2px offset - Selected (
#ff7a45): selected radio / checkbox / tab fill
Neutral Scale
- Cocoa Ink (
#2c2418): primary text - Heading Cocoa (
#1a1308): hero - Muted (
#6b5e4a): secondary metadata, “5 days ago” - Soft (
#9b8d75): tertiary, sub-captions - Faint (
#b6a888): quaternary; rarely used - Border Default (
#e5d9c4): warm hairline — the brand’s universal divider - Border Soft (
#f0e7d5): softest divider, between body paragraphs - Border Strong (
#d4c4a8): focus-state hairline, form input outline
Surface & Borders
- Cream Canvas (
#fdf7ef): default - Surface Warm (
#f5ecdf): feature card panel — Readwise’s signature “card on cream” - Surface Soft (
#fbf3e7): softest cream, alternating bands - Surface Deep (
#e8d9c2): deeper cream for accent strips and footer top - Surface Paper White (
#ffffff): white inside highlight cards and modals - Hairline (
#e5d9c4): used everywhere a divider is needed; never grey
Shadow Colors
Readwise’s shadows are warm-tinted — every drop-shadow uses cocoa (rgba(60,40,15,...)) rather than neutral black, so the elevation reads as paper-on-paper rather than glass-on-glass. The book-cover stack motif uses the deepest shadow (0 16px 40px rgba(60,40,15,0.12)) to read as physical objects.
rgba(60,40,15,0.04) 0 1px 2px— ambientrgba(60,40,15,0.05) 0 4px 12px— card defaultrgba(60,40,15,0.10) 0 10px 24px— card hoverrgba(60,40,15,0.12) 0 16px 40px— book-stackrgba(60,40,15,0.18) 0 24px 60px— modal
Semantic
- Success Green (
#3d6b4a): “Imported”, “Synced”, “Saved” — uses the same bookish autumn green as the accent - Warning Amber (
#c97a1f): warm amber-brown — caution copy, not bright marketing yellow - Danger Red (
#b94326): warm red, sits in the same family as the tangerine — error states only - Info Blue (
#4d6580): ink-blue for info banners; used sparingly because cool blue feels off-brand on cream
3. Typography Rules
Font Family
Display: Tiempos Headline (Klim Type Foundry). Fallback chain: "Domaine Display", Georgia, "Times New Roman", serif. Tiempos is the serif that anchors major editorial brands (FT, Stripe Press, MIT Tech Review) and Readwise uses it almost identically — at 60–68px / 500 weight with negative tracking, deployed for hero, h1, h2 and pull-quote.
Body: Inter (Rasmus Andersson). Fallback through -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto. Inter at 17px / 1.6 line-height — slightly larger than the 16px norm because Readwise is specifically a reading product. The cv11 and ss01 OpenType variants are enabled to swap in the more humanist single-storey a and tabular zero.
Serif (alternate): Tiempos Text for italic pull-quotes and long-form body in editorial sections. Tiempos Text is the running-text companion to Tiempos Headline, with shorter ascenders and a slightly heavier optical mass for paragraph use.
Mono: JetBrains Mono for “highlight count” badges, kbd shortcuts, and developer-facing meta labels.
OpenType features: liga and kern everywhere; cv11 and ss01 on Inter body to surface the humanist alphabet; tnum is enabled on numeric badges (highlight counts, day-streak numerals).
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|---|---|---|---|---|---|---|---|
| display-hero | Tiempos Headline | 68 | 500 | 1.02 | -0.022em | liga, kern | Hero headline, single line (“Read smarter, not just faster”) |
| h1 | Tiempos Headline | 60 | 500 | 1.05 | -0.018em | liga | Major page titles |
| h2 | Tiempos Headline | 40 | 500 | 1.15 | -0.012em | liga | Section openers |
| h3 | Tiempos Headline | 28 | 500 | 1.25 | -0.008em | — | Sub-section heads on long pages |
| h4 | Inter | 22 | 600 | 1.3 | -0.005em | — | Feature card titles — Inter, not Tiempos |
| sub-section | Inter | 18 | 600 | 1.35 | 0 | — | Sub-section heads in feature blocks |
| body-large | Inter | 19 | 400 | 1.6 | 0 | cv11, ss01 | Hero sub-copy under display |
| body | Inter | 17 | 400 | 1.6 | 0 | cv11, ss01 | Default paragraph — slightly larger than 16px norm |
| body-small | Inter | 15 | 400 | 1.55 | 0 | — | Secondary metadata |
| caption | Inter | 13 | 400 | 1.45 | 0 | — | Footer caption, “Made by [team]“ |
| micro | Inter | 11 | 500 | 1.3 | 0.03em | uppercase | Eyebrow labels |
| quote | Tiempos Text Italic | 24 | 400 | 1.45 | -0.005em | liga | Pull-quote default |
| quote-large | Tiempos Text Italic | 32 | 400 | 1.35 | -0.008em | liga | Hero pull-quote in testimonials |
| button-cta | Inter | 16 | 500 | 1.0 | 0 | — | Primary CTA label — medium weight, not bold |
| nav-link | Inter | 15 | 500 | 1.0 | 0 | — | Masthead nav |
| label | JetBrains Mono | 12 | 500 | 1.3 | 0.04em | uppercase | Highlight-count badges, “BETA” tags |
| code | JetBrains Mono | 14 | 400 | 1.5 | 0 | — | Inline code in developer docs |
Principles
- Tiempos display + Inter body is the typographic signature. Substituting either without the other collapses the brand into Substack (serif-only) or Notion (Inter-only).
- Display weight stays at 500. Most editorial brands run 700+ for display; Readwise’s 500 weight gives the headline a slightly lighter, more book-club feel — closer to a Penguin Classic title than a magazine cover.
- Body type at 17px / 1.6 signals “reading app.” 16px is the SaaS default; Readwise’s +1px is a deliberate signal that this is software for readers.
- Negative tracking on display.
-0.018emat h1 60px,-0.022emat hero 68px. Required to keep the wide Tiempos letterforms from feeling spacy. cv11/ss01on Inter body — surfaces the single-storeyaand humanist alphabet, slightly warming Inter to match the warm cream surround.- Tabular numerals on counts. Highlight totals, day streaks, year-in-review numbers —
tnumeverywhere. - Pull-quotes go italic Tiempos. Pull-quotes never use Inter; the italic serif at 24/1.45 with a 2px tangerine left rule is the signature decoration.
- Mono is JetBrains Mono only on the marketing surface. Used sparingly — kbd shortcuts, developer doc snippets, count badges. The product UI uses iA Writer Mono in some surfaces; marketing stays single-mono.
4. Component Stylings
Buttons
button-cta — tangerine (#ff7a45) fill, white text in 16/500, 9999px pill, 14×28px padding, 48px height. The most common CTA: “Get started free”, “Try Readwise”, “Start free trial”. Hover deepens to #e8602a; active to #cc4a1a. No drop-shadow — Readwise resists making the CTA feel glossy.
button-secondary — transparent fill, 1px #e5d9c4 warm hairline, cocoa text in 16/500. Same pill, same 48px height. Used for “See how it works”, “Watch demo”, inverse CTAs over tangerine surfaces.
button-tertiary-text — plain tangerine text, no surface. Underlined on hover. The text-link CTA: “Learn more →”, “Read the blog →”.
button-soft — soft tangerine (#ffe4d4) fill, deep tangerine (#cc4a1a) text in 14/500. 9999px pill, 8×16px padding, 32px height. Used for inline “New” / “Beta” pill chips beside section titles.
Cards
feature-card — warm cream #f5ecdf panel, 16px radius, 1px #e5d9c4 hairline, 28px padding, soft 0 4px 12px rgba(60,40,15,0.05) shadow. Holds an icon, h4 title, body-small description. Hover lifts shadow to 0 10px 24px rgba(60,40,15,0.10) and translates the card up 2px.
highlight-card — pure white #ffffff surface, 14px radius, 1px hairline, 24×28px padding, 2px tangerine left rule. Holds a serif italic pull-quote (Tiempos Text 24px) followed by a small Inter 13px attribution line. The brand’s signature highlight motif rendered as a real card.
book-cover-stack — three book-cover thumbnails arranged in a tilted stack (rotated -4°, 0°, +4°). Each cover is a 320×480 illustration with a deep 0 16px 40px rgba(60,40,15,0.12) shadow. On hover the stack subtly parallaxes — covers rotate ±2°. The marketing motif Readwise uses to represent its library across the homepage and the year-in-review pages.
pull-quote — transparent surface, Tiempos Text 24/400 italic in cocoa, with a 2px tangerine left rule and 24px left padding. Below the quote, an Inter 14/500 attribution in muted cocoa — ”— Maria Popova, The Marginalian”. Long-form testimonials use this pattern.
daily-review-card — phone-frame mockup card. White surface, 16px radius, hairline, deeper card shadow 0 8px 24px rgba(60,40,15,0.10). Inside, a stacked list of highlights with the yellow #fff4d6 highlight-marquee wash painted under select phrases. The literal product surface, embedded in marketing.
Badges, Tags, Pills
highlight-marquee — yellow (#fff4d6) wash painted under inline phrases, 2px radius, 2×4px padding. Inserted as <mark> over key marketing phrases (“never lose what you read”, “your second brain”). The signature paint-on-paper effect.
tag-pill — soft cream #f5ecdf surface, 1px hairline, 11/500 mono uppercase label in cocoa, 6×12px padding. Used for category tags on blog index (“Reading”, “Highlights”, “Year in Review”).
accent-pill — soft green #dfeae0 surface, deep green #27432f text in 12/500, 6×12px padding, 9999px radius. Used on “Free” or “Save 20%” plan callouts — the only place green appears.
new-pill — soft tangerine #ffe4d4 surface, deep tangerine #cc4a1a text in 11/500 uppercase, 4×8px padding. “NEW” beside a feature title.
Inputs / Forms
text-input — white #ffffff surface, 1px #d4c4a8 warm hairline (darker than default border to read as a form edge), 6px radius (slimmer than the 16px cards to keep utility), 44px height, 12×14px padding. Stacked label above in caption muted. On focus the border thickens to 2px tangerine.
email-signup — 9999px pill, white fill, 1px hairline, with an inset tangerine “Subscribe” pill on the right. Used in the footer to capture newsletter sign-ups.
textarea — same hairline + radius as text-input, 120px min-height, resize: vertical. Used in feedback widgets.
Navigation
masthead — full-width cream bar with no bottom border (the page floor flows up into the masthead), 72px height. Wordmark flush left in cocoa with a small tangerine highlight beneath the mark. Nav links centred (“Product”, “Pricing”, “Blog”, “Help”) in 15/500 cocoa with :hover flipping to tangerine. “Sign in” outline pill + “Get started” tangerine pill flush right.
mobile-menu-overlay — full-screen cream overlay on mobile, with a stacked nav list in serif Tiempos 28/500. Closing X anchored top-right.
footer — warm #e8d9c2 deeper cream surface, 96px top padding. Multi-column link list in 14/400 cocoa, with the wordmark flush left and the email-signup pill on the right. Bottom band in micro 11/500 mono uppercase: “Made for readers”.
Tooltips & Toasts
tooltip — cocoa #2c2418 fill, cream #fdf7ef text in 13/500, 6px radius, 6×10px padding. Inverted from the page so the tooltip reads as ink-on-paper.
toast — white surface, 12px radius, hairline, modal-shadow, cocoa text in 14/400. Bottom-centre on save / sync confirmations.
Modals
modal — centred dialog over 45%-opacity cocoa scrim. White surface, 20px radius, 1px hairline, modal shadow. Close X anchored top-right in muted cocoa. Used for sign-up captures and demo embed.
5. Layout Principles
Spacing System
- Base unit: 4px
- Scale:
4 · 8 · 12 · 16 · 20 · 24 · 32 · 40 · 48 · 64 · 80 · 96 · 110 · 128 - Section padding (vertical): 110px between major bands — wider than typical SaaS 80–96px, signalling reading rhythm
- Card internal padding: 28px for feature cards, 24px for highlight cards
- Gutters: 32px between columns at desktop, compressing to 20px at tablet, 16px at mobile
Grid & Container
- Max content width: 1180px centred — narrower than the SaaS 1280 norm to match a paperback reading width
- Prose width inside long-form: 680px — the canonical reading column
- Hero: full-width band at 110–128px vertical padding, content constrained to 1180
- Feature grid: typically 3-up at desktop, 2-up at tablet, 1-up at mobile
- Book-cover stack: anchored to the hero right column, ~480px width
Whitespace Philosophy
Readwise gives each section more breath than its peers. The 110px vertical rhythm between sections, combined with the 17px body type and 1.6 line-height, produces a marketing surface that paces like an essay. Inside each section, density stays moderate — feature grids run 3-up with comfortable card padding, and the hero column rarely fills more than 60% of the viewport width. The visual rhythm is open hero → moderate-density feature grid → open editorial → quote → CTA — closer to a printed essay than a SaaS landing page.
Section Cadence
Readwise alternates between cream bands (#fdf7ef default, #fbf3e7 softest) and deeper cream bands (#f5ecdf warmer, #e8d9c2 deepest). The deepest cream appears only at the footer top and the occasional pull-quote band — Readwise resists alternating to white because pure white reads as Apple Notes, not as a reading app. Section dividers use the warm #e5d9c4 hairline; never grey.
6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| Micro | 2px | Highlight-marquee wash |
| Small | 6px | Form inputs, kbd shortcut chips |
| Medium | 10px | Toast, small mockups |
| Large | 14px | Highlight cards, daily-review card |
| Card | 16px | Feature cards |
| XL | 20px | Modals, hero shells |
| XXL | 28px | Large illustration shells |
| Pill | 9999px | CTAs, nav pills, tags, email signup, accent pills |
Form inputs at 6px are the only “off-system” radius — chosen to read slightly more utilitarian than the 14–16px cards and pill CTAs. There are no compound radii.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 — Flat | no shadow | Body, masthead, footer (~85% of surfaces) |
| 1 — Ambient | rgba(60,40,15,0.04) 0 1px 2px | Default card resting state |
| 2 — Card | rgba(60,40,15,0.05) 0 4px 12px | Feature cards |
| 3 — Hover | rgba(60,40,15,0.10) 0 10px 24px | Card on hover |
| 4 — Book Stack | rgba(60,40,15,0.12) 0 16px 40px | Book-cover stack motif |
| 5 — Modal | rgba(60,40,15,0.18) 0 24px 60px | Centred dialog |
Shadow Philosophy
Every shadow is warm-tinted (rgba(60,40,15,...)) rather than neutral black. This is the brand’s signature elevation choice: shadows that read as paper-on-paper rather than glass-on-glass. The book-cover stack motif uses the deepest shadow to read as physical objects, while feature cards use a soft single-layer drop that lifts them off the cream without ever feeling glossy. There are no multi-layer Stripe-style atmospheric shadows — Readwise stays single-layer.
8. Interaction & Motion
Easing
- Standard:
cubic-bezier(0.4, 0, 0.2, 1)— default for hover, focus, and colour transitions - Emphasized:
cubic-bezier(0.2, 0, 0, 1)— modal entry, mega-menu - Warm:
cubic-bezier(0.32, 0.72, 0, 1)— book-stack tilt, highlight-reveal — slightly slower start for an organic feel
Durations
| Bucket | Value | Use |
|---|---|---|
| Fast | 150ms | CTA colour swap, focus ring fade-in, link hover |
| Standard | 240ms | Card hover lift, feature transitions |
| Slow | 380ms | Book-stack parallax tilt, highlight-marquee paint reveal |
Per-Component Recipes
- CTA hover: tangerine deepens
#ff7a45→#e8602aover 150ms standard easing. - CTA press: deepens further to
#cc4a1afor 150ms on:active. - Feature card hover: shadow elevates from
0 4px 12pxto0 10px 24pxand the card translatestranslateY(0 → -2px)over 240ms standard. - Book-stack tilt: on hover, the three covers parallax tilt ±2 degrees over 380ms warm easing — gives the stack a paper-on-table feel.
- Highlight-marquee reveal: when the marketing phrase intersects the viewport, the yellow wash fades in
opacity 0 → 1over 320ms warm easing — paint-on-paper rather than swipe-on-screen. - Link hover: text colour transitions ink → tangerine over 150ms; underline thickness grows from 1px to 2px over the same duration.
- Modal enter: scrim fades in over 200ms, dialog translates from
translateY(8px) opacity(0)to0/1over 240ms emphasized. - Page transitions: no full-page transition — links fire hard navigation. Readwise prioritises perceived speed.
Reduced Motion
Respects prefers-reduced-motion: reduce. Card translateY and book-stack tilt suppress to opacity-only. Highlight-marquee paint becomes an instant fill. Modal slide degrades to pure opacity fade. CTA colour transitions remain because they communicate state, not motion.
9. Accessibility & A11y
Contrast Pairs
| Pair | Ratio | Level |
|---|---|---|
| #2c2418 cocoa on #fdf7ef cream canvas | 13.4 | AAA |
| #1a1308 heading on #fdf7ef | 17.1 | AAA |
| #6b5e4a muted on #fdf7ef | 6.4 | AAA |
| #ffffff on #ff7a45 CTA | 3.2 | Fails AA at body sizes — passes AA-large at 18+/600 |
| #ffffff on #e8602a CTA hover | 4.1 | AA-large only |
| #ffffff on #cc4a1a CTA active | 5.5 | AA at body sizes |
| #ff7a45 link on #fdf7ef | 3.5 | AA-large only — full-text links are underlined to compensate |
| #cc4a1a deep tangerine on #ffe4d4 soft | 6.1 | AAA |
| #2c2418 on #f5ecdf surface | 12.1 | AAA |
The white-on-tangerine CTA pair sits at 3.2 — fails AA at body sizes. Readwise compensates two ways: (1) all CTA labels are 16px / 500 weight, pushing the type into the borderline of “AA large at 18px+ bold,” and (2) every CTA gets a 2px tangerine focus ring on :focus-visible for keyboard users. Critically, all text-only links are underlined by default so users can identify links without relying solely on the brand colour.
Focus Indicators
Focus ring is 2px solid #ff7a45 (tangerine) with 2px outline-offset, applied to buttons, inputs, and links via :focus-visible. The ring sits on the cream canvas with a 2px transparent gap before the tangerine ring lands, giving the focus state breathing room and ensuring the ring reads against both cream and white card surfaces.
ARIA Patterns
- Highlight-marquee: rendered as
<mark>with no extra ARIA — the semantic element is sufficient. - Book-cover stack:
role="img"with a singlearia-label="A stack of three Readwise book covers — your library, illustrated". Decorative, not announced as separate items. - Daily-review mockup:
role="img"witharia-labeldescribing the surface (“Phone screen showing today’s Readwise daily review with three highlights”). - Newsletter signup:
<form role="form">with explicitaria-label="Newsletter signup"on the form andaria-describedbylinking the disclaimer below. - Modal:
role="dialog"+aria-modal="true"+aria-labelledbyreferencing the modal title. Focus trapped inside; Esc closes. - Pricing toggle:
role="radiogroup"with monthly/annual radios; arrow keys navigate.
Keyboard Navigation
- Masthead: Tab moves logo → nav links (left to right) → Sign in → Get started CTA
- Hero: Tab moves into hero CTA, then secondary CTA, then continues to feature grid
- Feature cards: each focusable card is its own tab stop with the entire card wrapped in an
<a> - Footer: Tab moves through link columns by row, then into newsletter input → subscribe button
- Modal: Esc closes; focus returns to the trigger element
Screen Reader Hints
Verbose aria-label on icon-only buttons (the close-X on modals announces “Close dialog”). The wordmark in the masthead announces “Readwise — home”. Decorative book-cover illustrations that don’t communicate content carry aria-hidden="true".
Reduced Motion
All translate/rotate transitions degrade to opacity-only. Highlight-marquee paint reveal becomes an instant fill. Book-stack tilt suppresses entirely.
10. Responsive Behavior
Breakpoints
| Name | Width | Key Changes |
|---|---|---|
| Mobile | <600px | Masthead collapses to logo + hamburger; hero headline drops to 38/500; feature grid stacks 1-up; book-cover stack centred and scaled to 280px |
| Tablet | 600–960px | Full masthead with nav, no Get-started pill; feature grid 2-up; hero headline at 48/500 |
| Desktop | 960–1180px | Full masthead including CTAs; feature grid 3-up; hero headline at 60/500 |
| Wide | 1180–1440px | Content caps at 1180; book-cover stack at 480px |
Touch Targets
- Primary CTAs: 48px height — meets AAA
- Secondary CTAs: 48px height
- Nav links: 44px tall hit area (text is 24px high, padded to 44)
- Newsletter input: 48px tall
- Form inputs: 44px
Collapsing Strategy
- Masthead: nav links collapse to hamburger at <960px; “Sign in” and “Get started” pills hide first
- Hero: headline scales 60 → 48 → 38px across desktop → tablet → mobile
- Feature grid: 3 → 2 → 1 columns
- Book-cover stack: keeps its three-cover tilt across all breakpoints; only scales
- Footer: 4-column link list collapses to 2-column at tablet, 1-column at mobile
Image Behavior
Book-cover illustrations use aspect-ratio: 2/3 with object-fit: contain. The daily-review phone mockup keeps its 9:19.5 phone ratio. All illustration uses loading="lazy" for off-screen art.
Container Queries
Feature cards use container queries to switch their internal layout from “icon left / text right” to “icon top / text below” when the card narrows below 320px — keeping the card legible inside narrow sidebars.
11. Content & Voice
Tone
Warm, literary, slightly playful, never giddy. Readwise’s voice reads like a librarian who genuinely believes you’ll love this book — confident in its recommendation, never pushy. Headlines lead with the reader benefit (“Read smarter, not just faster”, “Never lose what you read”) rather than feature spec. The brand actively avoids productivity-bro language (“crush your reading goals”) in favour of slower, more book-coded phrasing (“come back to the ideas that mattered”).
Microcopy Patterns
- Button verbs: “Get started free”, “Try Readwise”, “Start your library”, “Save this highlight”, “Send to Kindle”
- Error message recipe: gentle + instructive — “We couldn’t sync your Kindle this time. Check your Amazon login and try again.”
- Success confirmations: warm — “Saved to your library”, “Synced 247 highlights from your Kindle”
- Field labels: short and friendly — “Your email”, “Library name”, “Daily review time”
- Empty states: invitation, not absence — “Your library is empty for now. Import your first book to get started.”
Empty States
Empty library: “Your library is empty for now. Import from Kindle, Apple Books, Pocket, or paste an article.” — names four next destinations.
Empty highlight feed: “No highlights yet. As you read, we’ll save what matters here.” — implicitly defines the product.
Empty search: “We couldn’t find any highlights matching ‘[query]’. Try a different word or browse by tag.”
CTA Verb Conventions
- Primary: “Get started free” (default), “Try Readwise” (alternative), “Start your library” (year-in-review pages)
- Newsletter: “Subscribe” (terse) or “Send me this” (warmer)
- Tertiary: “Read the blog”, “See pricing”, “Learn more”
- Avoided: “Sign up”, “Click here”, “Get instant access” (Readwise prefers gentler verbs)
12. Dark Mode & Theming
Optional dark mode supported with a tightly-scoped token swap. The web marketing site is light-only by default, but the Readwise reading app and the iOS / Android apps respect system dark mode. The dark palette inverts to a deep cocoa night canvas (#1c1610) with cream text (#f3e9d6); the brand tangerine lifts slightly to #ff8c5a for night legibility (the original #ff7a45 reads slightly hot at low ambient light); and the highlight-marquee yellow wash darkens to #5c4a1a with cream text overlaid.
The dark mode keeps the same warm-tinted shadows (rgba(0,0,0,0.4) rather than rgba(60,40,15,...) because the night canvas already absorbs warmth). Cards lift to #2a2218 with #3a3024 hairlines. The autumn green stays close to the light variant — #7faa84 lighter for night.
The brand position: dark mode is for the reading product, not the marketing surface. The cream canvas is the brand identity, and inverting it on the marketing site would lose the small-batch warmth that distinguishes Readwise from cool-tone competitors.
13. Lineage & Influences
Readwise’s visual lineage runs through three traditions: mid-century paperback covers (Penguin, Pelican, Picador — cream paper, serif title, orange spine accent), mid-2010s independent typography brands (Klim Type Foundry’s Tiempos, Commercial Type’s Graphik, GT America), and the post-Stripe-Press editorial-software wave (Stripe Press treated long-form essays as art objects, and Readwise borrowed the cream-canvas-plus-serif-headline model and dialled it warmer).
Three contemporaries share the same neighbourhood. Substack went serif-on-white, optimising for newsletter familiarity; Readwise diverges by tinting the canvas warmer and pushing the brand colour to a more saturated tangerine. Ghost went sans-on-cream, optimising for editorial quietness; Readwise diverges by adding the Tiempos serif and the highlight-marquee motif. Notion went humanist sans on warm white; Readwise diverges by leaning fully into book-cream and serif display. The closest spiritual sibling outside this trio is Stripe Press — the cream paper, the serif headline, the disciplined chromatic restraint — but where Stripe Press is publishing-as-art (a closed catalogue of curated titles), Readwise is publishing-as-utility (a tool that helps you build your own library). The result is softer, rounder, more pill-CTA, and friendlier in tone.
What Readwise rejects: pure white canvases, neutral grey palettes, expressive display typefaces beyond Tiempos, dark-mode-as-marketing-default, gradient meshes, hero animations that distract from the type, and any saturation pulled from the SaaS-tech-orange spectrum. The brand position is calm warmth — Readwise wants to feel like the inside cover of a paperback, not a productivity SaaS.
Influences:
- Klim Type Foundry — Tiempos Headline + Tiempos Text duet, klim.co.nz
- Stripe Press — cream-canvas + serif-headline editorial register, press.stripe.com
- Penguin / Pelican paperbacks — orange spine + cream cover + serif title heritage, penguin.co.uk
- Substack — serif-led reading-tool aesthetic, substack.com
- Rasmus Andersson / Inter — humanist sans for the body voice, rsms.me/inter
- Linear marketing era — disciplined card density and motion, linear.app
- The New Yorker / The Marginalian — long-form reading register
14. Do’s and Don’ts
Do
- Anchor the canvas on cream (
#fdf7ef) — pure white reads as Apple Notes, not as a reading app - Use cocoa-brown (
#2c2418) for body text — black on cream looks harsh and cheapens the paperback effect - Reach for Tiempos Headline at 60–68/500 with negative tracking on every hero — the Tiempos+Inter duet is the entire brand
- Use the tangerine (
#ff7a45) for CTAs, the wordmark, link hover, and accent rules — single-brand-colour discipline - Paint the highlight-marquee yellow (
#fff4d6) under select marketing phrases — the product made visible - Use 9999px pill CTAs at 48px height with white-on-tangerine 16/500 — never bolder, never brighter
- Use warm-tinted shadows
rgba(60,40,15,...)— every drop should read as paper-on-paper - Lean into 110px vertical section rhythm — Readwise paces like an essay
- Keep body type at 17px / 1.6 — the +1px over 16 is the “we are a reading app” signal
- Underline links by default — the tangerine alone fails AA contrast and underline guarantees identifiability
Don’t
- Don’t use the serif below 22px — it loses character and reads as Georgia
- Don’t apply the brand orange to body text or backgrounds — it lives on CTAs, the logo, links, and small accent rules only
- Don’t swap the tangerine for a redder or yellower orange —
#ff7a45is the autumn-foliage exact and any drift kills the brand - Don’t stack heavy multi-layer drop shadows — Readwise stays single-layer warm-tinted
- Don’t introduce neutral grey hairlines — every divider uses the warm
#e5d9c4 - Don’t centre body paragraphs — Readwise reads as left-aligned long-form
- Don’t pair Tiempos with another serif — it’s the only display face
- Don’t render the masthead with a hard bottom border — the cream floor flows up
- Don’t use exclamation marks gratuitously — the voice is warm, never giddy
- Don’t say “Sign up” or “Click here” — Readwise prefers “Get started free” and outcome-named verbs
15. Agent Prompt Guide
Quick Color Reference
Cream Canvas: #fdf7ef
Surface Warm: #f5ecdf
Surface Soft: #fbf3e7
Surface Deep: #e8d9c2
Cocoa Ink: #2c2418
Heading Cocoa: #1a1308
Muted: #6b5e4a
Tangerine: #ff7a45
Brand Hover: #e8602a
Brand Active: #cc4a1a
Brand Soft: #ffe4d4
Highlight Wash: #fff4d6
Bookish Green: #3d6b4a
Hairline: #e5d9c4Example Component Prompts
- “Create a Readwise-style Get-Started CTA: a 48px-tall pill (9999px radius) with tangerine (
#ff7a45) fill, white text in Inter 16/500, 14×28px padding. Hover deepens to#e8602a. No drop-shadow.” - “Build a Readwise hero band: cream canvas (
#fdf7ef) at 110px vertical padding, content capped at 1180px. Display headline in Tiempos Headline 68/500 with -0.022em tracking — ‘Read smarter, not just faster’. Sub-copy in Inter 19/400 cocoa. Tangerine pill CTA + outline secondary pill side-by-side. Right column: a tilted three-book stack (rotated -4°/0°/+4°) with0 16px 40px rgba(60,40,15,0.12)shadow.” - “Design a Readwise feature card: warm cream (
#f5ecdf) panel, 16px radius, 1px#e5d9c4hairline, 28px padding, soft0 4px 12px rgba(60,40,15,0.05)shadow. Stack: 32px tangerine icon, h4 in Inter 22/600 cocoa, body-small in Inter 15/400 muted cocoa. Hover lifts shadow to0 10px 24px rgba(60,40,15,0.10)and translates the card up 2px over 240ms.” - “Build a Readwise pull-quote card: pure white surface, 14px radius, 1px hairline, 24×28px padding, with a 2px tangerine left rule. Quote in Tiempos Text 24/400 italic cocoa. Below the quote, an Inter 14/500 attribution line in muted cocoa — ’— Maria Popova, The Marginalian’.”
- “Render a Readwise highlight-marquee effect: paint a yellow
#fff4d6wash with 2px radius and 2×4px padding under specific inline phrases inside a body paragraph. The wash should fade in over 320ms with a warm easing curve when the phrase intersects the viewport.” - “Create a Readwise newsletter signup: 9999px pill, white fill, 1px
#d4c4a8hairline, 48px height, with an inset tangerine ‘Subscribe’ pill on the right at 8×16px padding. Below the pill, a 13/400 muted disclaimer line in cocoa — ‘No spam. Unsubscribe in one click.’”
Iteration Guide
- Cream canvas first. If your page has pure white, it isn’t Readwise.
#fdf7efis the brand’s foundation — every surface tier sits warmer than it. - Cocoa ink, not black. Body text is
#2c2418. Substituting#000cheapens the paperback effect. - Tiempos at 60–68/500 with negative tracking on display. The 500 weight (not 700) is what gives Readwise its Penguin-Classic-not-magazine-cover feel.
- One brand colour: tangerine
#ff7a45. No secondary brand. Bookish green is an accent for tags only. - Pill CTAs at 48px / 16/500. 9999px radius, medium weight (not bold), 14×28px padding. White text. No drop-shadow.
- Highlight-marquee is the product motif. Paint the yellow wash under select marketing phrases — it’s the literal rendering of the highlight pen and the brand’s most distinctive surface decoration.
- Warm-tinted shadows everywhere.
rgba(60,40,15,...)for every drop — never neutral black. Reads as paper-on-paper. - 110px section rhythm. Generous vertical breath. If the page feels cramped, it is — Readwise paces like an essay.
Drop readwise into your project, then ship the actual sections in an afternoon.
1 · install design
npx design-md add readwise 2 · ship landing page
npx agentkit init --design readwise light editorial
Substack
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Notion
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