dark · gaming · neon · bold · hardware · peripherals · esports · industrial
Razer
Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature.
By webdesignhot · www.razer.com
$ npx design-md add razer
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Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
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Tokens design.md/v1.5
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#0d0d0d - bg-darkest
#000000 - surface
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#1a1a1a - surface-strong
#262626 - surface-elevated
#1f1f1f - surface-product-band
#080808 - surface-input
#1a1a1a - text AAA · 21.0
#ffffff - text-strong
#ffffff - text-soft
#b3b3b3 - text-faint AA · 4.9
#7a7a7a - text-disabled
#4a4a4a - text-link
#44d62c - brand AAA · 10.9
#44d62c - brand-hover
#5fe849 - brand-active
#2db516 - brand-deep
#1f8a0f - brand-glow
rgba(68,214,44,0.4) - on-brand
#000000 - cta-buy
#44d62c - cta-buy-hover
#5fe849 - cta-secondary
transparent - link-default
#44d62c - link-visited
#44d62c - link-hover
#ffffff - border — · 1.4
#262626 - border-soft
#1a1a1a - border-strong AAA · 10.9
#44d62c - scrim
rgba(0,0,0,0.85) - shadow-card
rgba(0,0,0,0.6) - shadow-elev
rgba(0,0,0,0.8) - shadow-glow
rgba(68,214,44,0.3) - chroma-red
#ff0000 - chroma-orange
#ff8800 - chroma-yellow
#ffee00 - chroma-cyan
#00ffff - chroma-blue
#0099ff - chroma-purple
#aa00ff - chroma-pink
#ff0088 - rgb-gradient
linear-gradient(90deg, #ff0000, #ff8800, #ffee00, #44d62c, #00ffff, #0099ff, #aa00ff, #ff0088) - badge-new
#44d62c - badge-pre-order
#44d62c - badge-out-of-stock
#7a7a7a - badge-exclusive
#ffaa00 - price
#ffffff - price-strikethrough
#7a7a7a - price-discount
#44d62c - rating-star
#44d62c - success
#44d62c - warning
#ffaa00 - danger
#ff3030 - info
#44d62c
Ship faster than ever.
display-hero "Roboto" 72px w900 -0.02em
Ship faster than ever.
display-xl "Roboto" 56px w900 -0.015em
Ship faster than ever.
display-lg "Roboto" 40px w700 0
Ship faster than ever.
display-md "Roboto" 32px w700 0
Ship faster than ever.
display-sm "Roboto" 24px w700 0
The quick brown fox jumps over the lazy dog.
sub-section "Roboto" 18px w500 0
The quick brown fox jumps over the lazy dog.
body-lg "Roboto" 18px w400 0
The quick brown fox jumps over the lazy dog.
price "Roboto" 18px w500 0
The quick brown fox jumps over the lazy dog.
body-md "Roboto" 16px w400 0
The quick brown fox jumps over the lazy dog.
section-head "Roboto" 14px w700 0.15em
The quick brown fox jumps over the lazy dog.
body-sm "Roboto" 14px w400 0
The quick brown fox jumps over the lazy dog.
button-cta "Roboto" 14px w700 0.1em
The quick brown fox jumps over the lazy dog.
spec-value "Roboto Mono" 14px w400 0
The quick brown fox jumps over the lazy dog.
nav-link "Roboto" 13px w500 0.1em
The quick brown fox jumps over the lazy dog.
button-md "Roboto" 13px w500 0.05em
npx design-md add linear
code "Roboto Mono" 13px w400 0
The quick brown fox jumps over the lazy dog.
body-xs "Roboto" 12px w400 0
The quick brown fox jumps over the lazy dog.
sub-nav-link "Roboto" 12px w400 0.05em
The quick brown fox jumps over the lazy dog.
badge "Roboto" 11px w700 0.15em
OUR DESIGN SYSTEM
spec-label "Roboto" 11px w700 0.2em
- step-0 4px
- step-1 8px
- step-2 12px
- step-3 16px
- step-4 20px
- step-5 24px
- step-6 32px
- step-7 40px
- step-8 48px
- step-9 64px
- step-10 80px
- step-11 96px
- step-12 128px
- none
0px - micro
1px - sm
2px - md
4px - lg
8px - xl
12px - pill
9999px
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A complete kit — everything your product needs.
Hero, pricing, FAQ, dashboard, docs — every layout your product needs.
New
Stable
v1.0
Razer''s visual lineage runs through enthusiast PC peripheral marketing of the 2000s, military / tactical equipment trade dress, and gaming-bar / esports-arena LED aesthetic. Razer Green (`#44d62c`) has been the brand''s signature LED hue since the 2005 Boomslang relaunch; the Chroma RGB lighting language formalised in 2014 made backlit RGB the brand''s primary expressive vocabulary. Headlines run Roboto Black 900 on jet-black canvas — the page reads like a backlit gaming peripheral. The brand position: hardware is the hero, the LED is the brand, the page steps out of the way.
- The original green-on-black peripheral marketing — the brand''s founding visual signature.
- Competitive PC-gaming peripheral aesthetic Razer pushed further into gamer-aggression.
- Roboto Black 900 adopted for headline manifesto voice in 2019.
- Competing PC-gaming dark trade dress with neon green accent — Razer pushed further.
- The Chroma RGB language formalised in 2014 mirrors LAN-event lighting design.
Export
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---
name: Razer
tagline: Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature.
author: webdesignhot
source_url: https://www.razer.com
spec: design.md/v1.5
quality: curated
featured: false
categories: [marketplace, media]
tags: [dark, gaming, neon, bold, hardware, peripherals, esports, industrial]
preview_swatch: ['#000000', '#44d62c', '#ffffff']
related: [steam, nvidia, riot-games]
description: 'Razer is the undisputed visual loudest brand in PC gaming hardware — a jet-black canvas (`#000000`) overlaid with Razer''s signature neon snake-green `#44d62c` set against industrial sans-serif Roboto type. Every product card is a black-on-black still life with a single venomous green accent: Chroma RGB lighting bleeds across keyboard hero shots, the triple-headed snake mark stamps itself on every page, and primary CTAs glow against deep black with the same radioactive green that defines the brand''s LED signature. The voice is gamer-aggressive but engineering-credible — no glassmorphism softening, no friendly serifs, no light mode. Razer reads as if the page itself were a backlit gaming peripheral.'
colors:
bg: '#000000' # canvas — jet black, the brand ground
bg-deep: '#0d0d0d' # near-black header / footer band
bg-darkest: '#000000' # modal scrim, video background
surface: '#111111' # default card surface
surface-soft: '#1a1a1a' # raised card / popover floor
surface-strong: '#262626' # hovered card, selected sidebar
surface-elevated: '#1f1f1f' # elevated panel, sub-nav band
surface-product-band: '#080808' # product hero band, "Featured Products"
surface-input: '#1a1a1a' # form input fill
text: '#ffffff' # primary body — pure white on black
text-strong: '#ffffff' # display headlines, button labels
text-soft: '#b3b3b3' # secondary metadata, sub-copy
text-faint: '#7a7a7a' # tertiary captions, disclaimers
text-disabled: '#4a4a4a'
text-link: '#44d62c' # link green — same as brand
brand: '#44d62c' # Razer Green — the snake-green signature
brand-hover: '#5fe849' # hovered brand
brand-active: '#2db516' # pressed brand
brand-deep: '#1f8a0f' # deeper brand for inactive states
brand-glow: 'rgba(68,214,44,0.4)' # the Chroma RGB glow halo
on-brand: '#000000'
cta-buy: '#44d62c' # green "Buy Now" primary
cta-buy-hover: '#5fe849'
cta-secondary: 'transparent' # ghost outline secondary
link-default: '#44d62c'
link-visited: '#44d62c'
link-hover: '#ffffff'
border: '#262626' # 1px charcoal hairline
border-soft: '#1a1a1a' # softer divider
border-strong: '#44d62c' # focused input border, selected
scrim: 'rgba(0,0,0,0.85)' # modal backdrop
shadow-card: 'rgba(0,0,0,0.6)'
shadow-elev: 'rgba(0,0,0,0.8)'
shadow-glow: 'rgba(68,214,44,0.3)' # the snake-green glow
chroma-red: '#ff0000' # Chroma spectrum
chroma-orange: '#ff8800'
chroma-yellow: '#ffee00'
chroma-cyan: '#00ffff'
chroma-blue: '#0099ff'
chroma-purple: '#aa00ff'
chroma-pink: '#ff0088'
rgb-gradient: 'linear-gradient(90deg, #ff0000, #ff8800, #ffee00, #44d62c, #00ffff, #0099ff, #aa00ff, #ff0088)'
badge-new: '#44d62c' # "NEW" badge fill
badge-pre-order: '#44d62c' # "PRE-ORDER" green
badge-out-of-stock: '#7a7a7a' # muted out-of-stock
badge-exclusive: '#ffaa00' # amber Razer Insider exclusive
price: '#ffffff' # default price
price-strikethrough: '#7a7a7a' # strikethrough original
price-discount: '#44d62c' # discounted price in green
rating-star: '#44d62c' # star ratings in brand green
success: '#44d62c' # success uses brand green
warning: '#ffaa00'
danger: '#ff3030'
info: '#44d62c'
typography:
display:
family: '"Roboto", "Helvetica Neue", Arial, sans-serif'
weights: [300, 400, 500, 700, 900]
opentype-features: ['kern', 'liga']
body:
family: '"Roboto", "Helvetica Neue", Arial, sans-serif'
weights: [300, 400, 500, 700]
condensed:
family: '"Roboto Condensed", "Arial Narrow", sans-serif'
weights: [400, 700]
mono:
family: '"Roboto Mono", "Consolas", monospace'
weights: [400, 500]
scale:
display-hero: { size: 72, weight: 900, lineHeight: 1.0, tracking: '-0.02em', family: display, transform: uppercase, notes: 'Homepage hero "FOR GAMERS. BY GAMERS." headline' }
display-xl: { size: 56, weight: 900, lineHeight: 1.05, tracking: '-0.015em', family: display, transform: uppercase, notes: 'Product launch hero, category page H1' }
display-lg: { size: 40, weight: 700, lineHeight: 1.1, tracking: '0', family: display, transform: uppercase, notes: 'Section banner, "EXPLORE THE LINEUP"' }
display-md: { size: 32, weight: 700, lineHeight: 1.15, tracking: '0', family: display, notes: 'Product detail page title' }
display-sm: { size: 24, weight: 700, lineHeight: 1.2, tracking: '0', family: display, notes: 'Card title, modal heading' }
section-head: { size: 14, weight: 700, lineHeight: 1.2, tracking: '0.15em', family: display, transform: uppercase, notes: 'Section bands "GAMING LAPTOPS", "PERIPHERALS"' }
sub-section: { size: 18, weight: 500, lineHeight: 1.3, tracking: '0', family: display, notes: 'Sub-headings within product page' }
body-lg: { size: 18, weight: 400, lineHeight: 1.6, tracking: '0', family: body, notes: 'Hero supporting copy, large body' }
body-md: { size: 16, weight: 400, lineHeight: 1.6, tracking: '0', family: body, notes: 'Default body, descriptions' }
body-sm: { size: 14, weight: 400, lineHeight: 1.5, tracking: '0', family: body, notes: 'Sidebar copy, spec list' }
body-xs: { size: 12, weight: 400, lineHeight: 1.4, tracking: '0', family: body, notes: 'Caption, footer, legal' }
nav-link: { size: 13, weight: 500, lineHeight: 1.0, tracking: '0.1em', family: display, transform: uppercase, notes: 'Top nav: SHOP · GAMERS CLUB · COMMUNITY' }
sub-nav-link: { size: 12, weight: 400, lineHeight: 1.0, tracking: '0.05em', family: display, transform: uppercase, notes: 'Sub-nav category labels' }
button-cta: { size: 14, weight: 700, lineHeight: 1.0, tracking: '0.1em', family: display, transform: uppercase, notes: 'BUY NOW, ADD TO CART' }
button-md: { size: 13, weight: 500, lineHeight: 1.0, tracking: '0.05em', family: display, transform: uppercase, notes: 'Add to wishlist, secondary' }
badge: { size: 11, weight: 700, lineHeight: 1.0, tracking: '0.15em', family: display, transform: uppercase, notes: '"NEW", "PRE-ORDER", "EXCLUSIVE"' }
price: { size: 18, weight: 500, lineHeight: 1.0, tracking: '0', family: body, opentype: ['tnum'], notes: 'Product price' }
spec-label: { size: 11, weight: 700, lineHeight: 1.2, tracking: '0.2em', family: display, transform: uppercase, notes: 'Spec table label "DPI", "POLLING RATE"' }
spec-value: { size: 14, weight: 400, lineHeight: 1.4, tracking: '0', family: mono, notes: 'Spec value "20,000 DPI"' }
code: { size: 13, weight: 400, lineHeight: 1.5, tracking: '0', family: mono, notes: 'Driver release notes, dev surface' }
radius:
none: 0 # full-bleed product images, hero bands
micro: 1
sm: 2 # buttons, badges
md: 4 # cards, inputs
lg: 8 # featured product card, modal
xl: 12 # rare large container
pill: 9999 # pills, profile avatars
spacing:
base: 8
scale: [4, 8, 12, 16, 20, 24, 32, 40, 48, 64, 80, 96, 128]
layout:
page-width: 1440 # full Razer marketing page width
prose-width: 720
header-height: 64
main-nav-height: 64
sub-nav-height: 48
product-card: '300x420'
hero-banner: '1920x800'
feature-strip: '1440x600'
components:
button-primary:
bg: '#44d62c'
color: '#000000'
radius: 2
padding: '14px 32px'
font: button-cta
border: 'none'
hover-bg: '#5fe849'
active-bg: '#2db516'
use: '"BUY NOW" / "ADD TO CART" — Razer''s primary green CTA. Black text on neon green, uppercase tracked label, glows on hover with Chroma halo.'
button-primary-hover:
bg: '#5fe849'
color: '#000000'
box-shadow: '0 0 24px rgba(68,214,44,0.5)'
use: 'Hover state — brightens green and adds a Chroma snake-green glow halo.'
button-secondary:
bg: 'transparent'
color: '#ffffff'
radius: 2
padding: '14px 32px'
font: button-cta
border: '1px solid #ffffff'
hover-bg: '#ffffff'
hover-color: '#000000'
use: 'Ghost outline secondary — "LEARN MORE" / "VIEW DETAILS". White outline on black, fills white on hover.'
button-tertiary:
bg: 'transparent'
color: '#44d62c'
radius: 0
padding: '12px 0'
font: button-md
border-bottom: '1px solid #44d62c'
use: 'Inline text-link with underline — "SEE ALL PRODUCTS →". Razer''s secondary inline action.'
button-icon:
bg: 'transparent'
color: '#ffffff'
radius: 9999
width: 40
height: 40
hover-bg: '#1a1a1a'
use: 'Icon-only button — wishlist heart, share, close-modal. Round 40px target.'
product-card:
bg: '#0d0d0d'
color: '#ffffff'
radius: 4
padding: '24px'
border: '1px solid transparent'
hover-border: '1px solid #44d62c'
hover-shadow: '0 0 24px rgba(68,214,44,0.3)'
width: 300
use: 'Standard product card — black floor, product hero image at top (16:9 crop), title 18/700 white, sub-title 14/400 muted, price row, "BUY NOW" CTA. Hover lights a green snake-green border with glow.'
product-card-featured:
bg: '#0d0d0d'
color: '#ffffff'
radius: 8
padding: '32px'
border: '1px solid #44d62c'
box-shadow: '0 0 32px rgba(68,214,44,0.25)'
use: 'Featured product card — already lit with the snake-green border + glow. Used on "New Releases" carousel.'
hero-card:
bg: 'linear-gradient(135deg, #000000 0%, #0d0d0d 100%)'
color: '#ffffff'
radius: 0
padding: '64px 48px'
use: 'Full-bleed product hero — gradient near-black floor with the product image floating right and headline text left. Used on launch pages and the homepage.'
spec-card:
bg: '#111111'
color: '#ffffff'
radius: 4
padding: '32px 24px'
border: '1px solid #262626'
use: 'Specification highlight card — large numeric spec value 32/700 in green, label 11/700 uppercase tracked white, supporting copy 14/400 muted. Used in feature strips like "20,000 DPI · 8000 Hz POLLING".'
badge-new:
bg: '#44d62c'
color: '#000000'
radius: 2
padding: '4px 10px'
font: badge
use: '"NEW" green pill anchored top-left of recently launched product cards.'
badge-pre-order:
bg: 'transparent'
color: '#44d62c'
radius: 2
padding: '4px 10px'
border: '1px solid #44d62c'
font: badge
use: '"PRE-ORDER" outline-only green badge.'
badge-exclusive:
bg: '#ffaa00'
color: '#000000'
radius: 2
padding: '4px 10px'
font: badge
use: '"RAZER INSIDER EXCLUSIVE" amber badge for member-only drops.'
text-input:
bg: '#1a1a1a'
color: '#ffffff'
radius: 4
height: 48
padding: '12px 16px'
border: '1px solid #262626'
focus-border: '1px solid #44d62c'
font: body-md
use: 'Form input — charcoal floor, white text, focus lights a 1px snake-green border + matching glow.'
search-bar:
bg: '#0d0d0d'
color: '#ffffff'
radius: 4
height: 44
padding: '12px 16px 12px 44px'
border: '1px solid #262626'
use: 'Top-bar search — magnifier icon left, charcoal floor, expands on focus to overlay full-width.'
primary-nav:
bg: '#000000'
color: '#ffffff'
height: 64
border-bottom: '1px solid #1a1a1a'
use: 'Top nav — Razer triple-snake mark anchored left, "SHOP · GAMERS CLUB · COMMUNITY · SUPPORT" labels in 13/500 uppercase 0.1em tracking, account/cart utilities flush right.'
sub-nav:
bg: '#0d0d0d'
color: '#b3b3b3'
height: 48
use: 'Category sub-nav — "Mice · Keyboards · Headsets · Laptops · Chairs · Streaming · Apparel" in 12/400 uppercase 0.05em tracking.'
modal-backdrop:
bg: 'rgba(0,0,0,0.85)'
use: 'Modal scrim — near-opaque black for product quick-view dialogs.'
modal-surface:
bg: '#0d0d0d'
color: '#ffffff'
radius: 8
border: '1px solid #1a1a1a'
box-shadow: '0 32px 64px rgba(0,0,0,0.8)'
use: 'Modal floor — dark canvas-on-canvas with subtle hairline.'
rgb-strip:
bg: 'linear-gradient(90deg, #ff0000, #ff8800, #ffee00, #44d62c, #00ffff, #0099ff, #aa00ff, #ff0088)'
height: 4
use: 'Decorative Chroma RGB strip — used as a section divider on Chroma feature pages and footer accents. Razer''s most distinctive decorative element.'
toast:
bg: '#1a1a1a'
color: '#ffffff'
radius: 4
padding: '16px 20px'
border-left: '4px solid #44d62c'
box-shadow: '0 8px 24px rgba(0,0,0,0.6)'
use: 'Success toast — dark floor with brand-green accent strip.'
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
ease-snake: 'cubic-bezier(0.65, 0, 0.35, 1)'
duration-fast: 120
duration-standard: 240
duration-slow: 400
card-hover: 'product card lifts -2px Y + glows 0 0 24px rgba(68,214,44,0.3) + 1px snake-green border fades in over 240ms'
cta-press: 'button gradient deepens + 2px scale-down on :active over 120ms'
rgb-shimmer: 'Chroma RGB strip on hero pages cycles 4s linear infinite (suppressed under reduced-motion)'
carousel-slide: 'product carousel slides 400ms ease-emphasized with subtle momentum'
reduced-motion: 'respects prefers-reduced-motion: reduce — RGB shimmer freezes mid-spectrum, card lift suppressed; brand-green border on hover remains as a non-animated state.'
breakpoints:
mobile: 600
tablet: 960
desktop: 1280
wide: 1440
shadows:
ambient: 'rgba(0,0,0,0.4) 0 2px 8px'
card: 'rgba(0,0,0,0.6) 0 8px 24px'
elevated: 'rgba(0,0,0,0.8) 0 24px 48px'
modal: 'rgba(0,0,0,0.8) 0 32px 64px'
glow-soft: '0 0 16px rgba(68,214,44,0.25)'
glow-strong: '0 0 32px rgba(68,214,44,0.5)'
ring: '0 0 0 2px #44d62c'
accessibility:
contrast-text-on-bg: 21.0 # #ffffff on #000000 — AAA
contrast-soft-on-bg: 9.4 # #b3b3b3 on #000000 — AAA
contrast-link-on-bg: 9.5 # #44d62c on #000000 — AAA
contrast-cta-text: 8.9 # #000000 on #44d62c — AAA
contrast-faint-on-bg: 4.7 # #7a7a7a on #000000 — AA at body sizes
focus-ring: '2px solid #44d62c with 2px offset'
reduced-motion-honored: true
touch-target-min: 44 # buttons hit AAA on Razer.com
keyboard-nav: 'Tab traverses logo → primary nav → search → utilities → main content → footer; Esc closes modals; Enter activates; arrow keys cycle product carousels.'
dark-mode: only # Razer is dark-only — there is no light variant offered across web, app, or Synapse.
lineage:
summary: |
Razer''s visual lineage runs through enthusiast PC peripheral marketing of the 2000s, military / tactical equipment trade dress, and gaming-bar / esports-arena LED aesthetic. Razer Green (`#44d62c`) has been the brand''s signature LED hue since the 2005 Boomslang relaunch; the Chroma RGB lighting language formalised in 2014 made backlit RGB the brand''s primary expressive vocabulary. Headlines run Roboto Black 900 on jet-black canvas — the page reads like a backlit gaming peripheral. The brand position: hardware is the hero, the LED is the brand, the page steps out of the way.
influences:
- name: Razer Boomslang (1999)
role: The original green-on-black peripheral marketing — the brand''s founding visual signature.
url: https://www.razer.com/about-razer
- name: Logitech G
role: Competitive PC-gaming peripheral aesthetic Razer pushed further into gamer-aggression.
url: https://www.logitechg.com
- name: Roboto (Google)
role: Roboto Black 900 adopted for headline manifesto voice in 2019.
url: https://fonts.google.com/specimen/Roboto
- name: NVIDIA GeForce
role: Competing PC-gaming dark trade dress with neon green accent — Razer pushed further.
url: https://www.nvidia.com/en-us/geforce/
- name: Esports arena LED lighting
role: The Chroma RGB language formalised in 2014 mirrors LAN-event lighting design.
url: https://www2.razer.com/chroma
---
## 1. Visual Theme & Atmosphere
Razer is the loudest hardware brand in PC gaming and the page proves it on the first scroll. The canvas is **jet black** (`#000000`) — not a softened slate, not a warm charcoal, but the same deep black you see when a Razer keyboard is unplugged. Against that black, a single colour does almost all the visual work: **Razer Green** (`#44d62c`), the radioactive snake-green that has been the brand's signature LED hue since the 2005 Boomslang relaunch. It glows on every primary CTA, traces the corners of every focused card, lights every link, and flashes across the Chroma RGB strip that decorates feature pages.
The voice is gamer-aggressive. Headlines run **Roboto Black 900** at 56–72px, uppercase, with negative tracking — "FOR GAMERS. BY GAMERS." reads as a manifesto stamped onto the page. Product photography is shot on black seamless: every keyboard, every mouse, every laptop floats against the same canvas the page uses, so the product seems to be *in* the page rather than *on* it. RGB lighting bleeds out of the hero hardware shots in long exposures — a trail of Chroma colour that says "this thing lights up."
There is zero softening. No glassmorphism. No friendly serifs. No light mode. No pastel surfaces. Cards are `#0d0d0d` rectangles with hairline `#262626` borders that flip to `#44d62c` on hover with a green glow halo. The page reads like a backlit gaming peripheral pretending to be a website. When Razer wants to break the dark — which is rarely — it deploys the full Chroma RGB gradient (red → orange → yellow → green → cyan → blue → purple → pink) as a 4px-tall divider strip. That gradient is the brand's only flourish.
Spec-density is deliberate. A mouse product page lays out "20,000 DPI · 8000 Hz · 0.2 ms response" in 32/700 numerical glyphs over `#111111` cards with monospaced supporting text. The aesthetic is engineering credibility wearing gamer street clothes — Razer wants you to feel that the marketing is one tab away from the firmware notes.
Razer rejects the things its competitors lean on. No founder portraits, no friendly bullet points, no soft watercolour feature illustrations. The brand position is clear: the hardware is the hero, the LED is the brand, the page steps out of the way.
**Key Characteristics:**
- Jet-black `#000000` canvas across every page — there is no light mode
- Razer Green `#44d62c` snake-green is the universal accent — link, CTA, focus, badge, glow halo
- Chroma RGB gradient (8-stop spectrum) as the only decorative flourish — used as section divider strips
- Roboto Black 900 uppercase tracked headlines at 56–72px — manifesto voice
- Triple-headed-snake brand mark anchored top-left on every page
- 1px hairline `#262626` borders on cards that flip to brand-green on hover with a glow halo
- Spec-card density: 32/700 numerical specs in monospace, paired with uppercase tracked spec labels
- Black-on-black product photography — hardware floats against the same canvas the page uses
## 2. Color Palette & Roles
### Primary
- **Canvas** (`#000000`): the page floor on every product, marketing, and store page — the most recognisable single colour on Razer.com
- **Bg Deep** (`#0d0d0d`): the near-black header / footer band, also the default product card floor
- **Card Surface** (`#111111`): elevated panels, spec cards
- **Surface Soft** (`#1a1a1a`): raised popover, hovered card lift, input fill
- **Surface Strong** (`#262626`): selected sidebar, deeply hovered card border
- **Surface Elevated** (`#1f1f1f`): elevated panels, sub-nav band
- **Product Band** (`#080808`): full-bleed darker band beneath major hero sections
- **Surface Input** (`#1a1a1a`): form input fill — charcoal-on-black
### Brand
- **Razer Green** (`#44d62c`): the universal link, brand accent, focused border, primary CTA fill, glow halo source
- **Razer Green Hover** (`#5fe849`): brightened on hover for CTAs and links
- **Razer Green Active** (`#2db516`): pressed brand
- **Razer Green Deep** (`#1f8a0f`): inactive state, deeper gradient stop
- **Brand Glow** (`rgba(68,214,44,0.4)`): the Chroma halo applied on card-hover, focus, and CTA hover
- **Snake Black** (`#000000`): the wordmark and triple-headed-snake mark are always rendered in pure black on white surfaces or pure white on dark — no gradient version exists
### Accent (Chroma RGB Spectrum)
- **Chroma Red** (`#ff0000`): leftmost stop of the RGB strip
- **Chroma Orange** (`#ff8800`)
- **Chroma Yellow** (`#ffee00`)
- **Chroma Green** (`#44d62c`): the brand colour also serves as the green stop in the spectrum
- **Chroma Cyan** (`#00ffff`)
- **Chroma Blue** (`#0099ff`)
- **Chroma Purple** (`#aa00ff`)
- **Chroma Pink** (`#ff0088`): rightmost stop
- These eight stops form the RGB gradient strip — Razer's only decorative gradient. Used at 4px height as section dividers on Chroma feature pages.
### Interactive
- **Link** (`#44d62c`): same hex as brand — Razer doesn't differentiate link from accent
- **Link Hover** (`#ffffff`): hover flips to white on dark surfaces
- **Link Visited** (`#44d62c`): unchanged — Razer doesn't mark visited
- **Disabled** (`#4a4a4a`): muted slate
- **Selected** (`#44d62c`): selected radio / checkbox / tab fill
### Neutral Scale
- **Text** (`#ffffff`) — primary body, pure white on jet black
- **Text Strong** (`#ffffff`) — display headlines, button labels
- **Text Soft** (`#b3b3b3`) — secondary metadata, sub-copy
- **Text Faint** (`#7a7a7a`) — tertiary captions, legal disclaimers
- **Text Disabled** (`#4a4a4a`) — disabled labels
- **Border** (`#262626`) — 1px charcoal hairline on cards
- **Border Soft** (`#1a1a1a`) — softer divider on lighter surfaces
- **Border Strong** (`#44d62c`) — focused input, hovered card
### Surface & Borders
The depth ladder is intentionally narrow: `#000000` → `#0d0d0d` → `#111111` → `#1a1a1a` → `#1f1f1f` → `#262626`. Six near-blacks, all within roughly 15% lightness. The brand position: stay dark, let the brand-green and the product photography carry the contrast.
### Shadow Colors
Two shadow systems coexist. **Neutral shadows** for ambient depth: `rgba(0,0,0,0.6)` 0 8px 24px on cards, `rgba(0,0,0,0.8)` 0 32px 64px on modals. **Brand-green glows** for interactive states: `0 0 16px rgba(68,214,44,0.25)` for soft glow, `0 0 32px rgba(68,214,44,0.5)` for the strong glow on featured cards and CTA hover. The green glow is what tells the eye "this surface is alive."
### Semantic
- **Success** (`#44d62c`): brand green doubles as success
- **Warning** (`#ffaa00`): amber, also used for "Razer Insider Exclusive" badges
- **Danger** (`#ff3030`): error message text and out-of-stock urgency
- **Info** (`#44d62c`): brand green again — Razer collapses info into the brand
## 3. Typography Rules
### Font Family
**Primary**: `Roboto`, the open-source humanist sans Google released in 2011 and refined through 2015. Razer adopted Roboto for marketing pages (the older Razer.com used Helvetica Neue) because Roboto Black 900 carries an industrial, near-condensed silhouette at large sizes that reads as machine-precise without losing readability at 14px body. Falls back to `"Helvetica Neue", Arial, sans-serif`. Weights: 300 (light), 400 (regular), 500 (medium), 700 (bold), 900 (black).
**Condensed**: `Roboto Condensed` for narrow contexts — spec labels in tight grid columns, where the standard width of Roboto would force breaks. Weights 400 / 700.
**Mono**: `Roboto Mono`, used for spec values ("20,000 DPI", "8000 Hz"), driver release notes, and any technical detail that benefits from tabular alignment. Weights 400 / 500.
**OpenType features**: `kern` and `liga` enabled by default. `tnum` enabled on price text and spec values. No stylistic sets.
### Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|------|------|------|--------|-------------|----------------|-------------|-------|
| display-hero | Roboto | 72 | 900 | 1.0 | -0.02em | uppercase | "FOR GAMERS. BY GAMERS." homepage manifesto |
| display-xl | Roboto | 56 | 900 | 1.05 | -0.015em | uppercase | Product launch hero, category H1 |
| display-lg | Roboto | 40 | 700 | 1.1 | 0 | uppercase | Section banner "EXPLORE THE LINEUP" |
| display-md | Roboto | 32 | 700 | 1.15 | 0 | — | Product detail page title (sentence-case) |
| display-sm | Roboto | 24 | 700 | 1.2 | 0 | — | Card title, modal heading |
| section-head | Roboto | 14 | 700 | 1.2 | 0.15em | uppercase | "GAMING LAPTOPS", "PERIPHERALS" |
| sub-section | Roboto | 18 | 500 | 1.3 | 0 | — | Sub-headings within product page |
| body-lg | Roboto | 18 | 400 | 1.6 | 0 | — | Hero supporting copy |
| body-md | Roboto | 16 | 400 | 1.6 | 0 | — | Default body, descriptions |
| body-sm | Roboto | 14 | 400 | 1.5 | 0 | — | Sidebar copy, spec list |
| body-xs | Roboto | 12 | 400 | 1.4 | 0 | — | Caption, footer, legal |
| nav-link | Roboto | 13 | 500 | 1.0 | 0.1em | uppercase | "SHOP · GAMERS CLUB · COMMUNITY" |
| sub-nav-link | Roboto | 12 | 400 | 1.0 | 0.05em | uppercase | Category sub-nav labels |
| button-cta | Roboto | 14 | 700 | 1.0 | 0.1em | uppercase | "BUY NOW", "ADD TO CART" |
| button-md | Roboto | 13 | 500 | 1.0 | 0.05em | uppercase | "ADD TO WISHLIST", secondary |
| badge | Roboto | 11 | 700 | 1.0 | 0.15em | uppercase | "NEW", "PRE-ORDER", "EXCLUSIVE" |
| price | Roboto | 18 | 500 | 1.0 | 0 | tnum | Product price |
| spec-label | Roboto | 11 | 700 | 1.2 | 0.2em | uppercase | "DPI", "POLLING RATE" |
| spec-value | Roboto Mono | 14 | 400 | 1.4 | 0 | tnum | "20,000 DPI" |
| code | Roboto Mono | 13 | 400 | 1.5 | 0 | — | Driver release notes |
### Principles
- **Black 900 with negative tracking is the manifesto voice.** Razer reaches for Roboto Black at 56–72px with `-0.015em` to `-0.02em` tracking on every hero. The negative tracking compresses the headline into a stamp.
- **Uppercase tracking ladder.** Display-hero at -0.02em compressed; nav at 0.1em; section-head at 0.15em; spec-label at 0.2em; badge at 0.15em. The wider the spacing, the smaller the type — Razer uses tracking inversely with size to keep small text legible and large text dense.
- **Mono is for specs only.** Roboto Mono never appears in body or display — only in spec values, driver notes, and inline code. The mono signals "engineering."
- **Body in pure white, not slate.** Unlike Steam's slate-blue body, Razer commits to `#ffffff` for body text. The brand position: maximum contrast, gamer-readable, no eye-fatigue concession.
- **Sentence-case for product detail H1, uppercase for section heads.** Product names (e.g. "Razer DeathAdder V3 Pro") render sentence-case at 32/700; section labels above carousels render uppercase tracked at 14/700.
- **Tabular numerals on every spec and price.** `tnum` ensures DPI and Hz values align in spec tables.
- **Razer 9000 is the older proprietary type.** Some legacy pages still serve "Razer 9000" or "Universe Sans"; Roboto is the modern default.
- **Roboto Condensed for narrow contexts only.** Spec table columns under 120px wide use Roboto Condensed 700 to avoid line breaks.
## 4. Component Stylings
### Buttons
**`button-primary`** — the Razer Green "BUY NOW" / "ADD TO CART" CTA. Solid `#44d62c` fill, **black** label in 14/700 uppercase 0.1em tracking, 14×32px padding, 2px radius. Hover brightens to `#5fe849` and adds a `0 0 24px rgba(68,214,44,0.5)` Chroma glow halo. Active deepens to `#2db516`. The single most-prominent CTA on Razer.com.
**`button-secondary`** — ghost outline: transparent fill, white label in 14/700 uppercase, 1px white border, 14×32px padding. Hover inverts to white fill with black label.
**`button-tertiary`** — inline text-link with bottom border: `#44d62c` text in 13/500 uppercase tracked, 1px `#44d62c` underline, "→" arrow inline. Used as "SEE ALL PRODUCTS →" anchors.
**`button-icon`** — round 40×40 icon-only target. Used for wishlist heart, share, modal-close. Hover lights `#1a1a1a` floor.
### Cards
**`product-card`** — the standard 300×420 product tile. `#0d0d0d` floor, 4px radius, 1px transparent border, 24px padding. Stack: 16:9 product hero image, "NEW" badge anchored top-left if applicable, title in 18/700 white sentence-case, sub-title in 14/400 muted, price row, "BUY NOW" green CTA. Hover lights a 1px `#44d62c` border + `0 0 24px rgba(68,214,44,0.3)` glow halo. The card-hover treatment is Razer's most recognisable interactive moment.
**`product-card-featured`** — same dimensions, already lit with the green border + glow at rest. Used on "New Releases" carousel and homepage featured rail.
**`hero-card`** — full-bleed product hero with gradient `#000000 → #0d0d0d` floor, 64×48px padding, headline left and product photography right. Used on launch pages and the homepage rotating hero.
**`spec-card`** — 32/700 numerical spec value in `#44d62c`, 11/700 uppercase tracked spec label in white, 14/400 muted supporting copy. `#111111` floor, 1px `#262626` border, 32×24px padding, 4px radius. Stacked in feature strips like "20,000 DPI · 8000 Hz POLLING · 0.2 ms RESPONSE".
### Badges
**`badge-new`** — solid `#44d62c` green pill with black label "NEW" in 11/700 uppercase 0.15em tracking, 4×10px padding, 2px radius. Anchored top-left of recently launched cards.
**`badge-pre-order`** — outline-only: transparent fill, 1px `#44d62c` border, `#44d62c` "PRE-ORDER" label.
**`badge-exclusive`** — `#ffaa00` amber fill, black label "RAZER INSIDER EXCLUSIVE" — member-only drops.
**`badge-out-of-stock`** — `#7a7a7a` muted grey, "SOLD OUT" label.
### Inputs / Forms
**`text-input`** — `#1a1a1a` charcoal floor, white text, 1px `#262626` border, 4px radius, 48px height, 12×16px padding. Focus lights a 1px `#44d62c` border with no glow (the colour change is the focus signal). Razer's minimalist input.
**`search-bar`** — top-bar search field: `#0d0d0d` near-black floor, white text, 1px `#262626` border, magnifier icon left at 12px inset. Width ~280px on the masthead; expands to overlay full-width on focus.
### Navigation
**`primary-nav`** — top nav with `#000000` floor, 64px tall, 1px `#1a1a1a` bottom border. Razer triple-snake mark anchored left in white. "SHOP · GAMERS CLUB · COMMUNITY · SUPPORT" labels in 13/500 uppercase 0.1em tracking. Cart icon, account dropdown, search trigger flush right. Hover lights brand-green underline.
**`sub-nav`** — 48px tall band: `#0d0d0d` floor, "Mice · Keyboards · Headsets · Laptops · Chairs · Streaming · Apparel" in 12/400 uppercase 0.05em tracking. Active category gets a `#44d62c` 2px bottom underline.
**`mega-menu`** — full-width drop-down triggered by primary nav hover. `#0d0d0d` floor, multi-column layout: category column left, sub-category centre, featured product preview card right. Closes on mouse-leave with 200ms delay.
### Modals & Overlays
**`modal-backdrop`** — `rgba(0,0,0,0.85)` near-opaque scrim.
**`modal-surface`** — `#0d0d0d` floor, 8px radius, 1px `#1a1a1a` border, `0 32px 64px rgba(0,0,0,0.8)` deep drop shadow. Centred at 600×auto on desktop.
**`toast`** — `#1a1a1a` floor, 4px `#44d62c` left border, white text 14/400, 16×20px padding, 4px radius. Used for "Added to Cart" confirmations.
### Decorative
**`rgb-strip`** — the Chroma RGB gradient strip at 4px height: `linear-gradient(90deg, #ff0000, #ff8800, #ffee00, #44d62c, #00ffff, #0099ff, #aa00ff, #ff0088)`. Used as a section divider on Chroma feature pages, footer accent, and product launch announcements. Razer's only decorative element.
**`triple-snake-mark`** — the brand's three-headed-snake logomark, rendered in white at 32×32 on the primary nav and in pure black on white surfaces. Never gradient.
## 5. Layout Principles
### Spacing System
- Base unit: **8px** with 4px sub-steps for tight inline gaps
- Scale: `4 · 8 · 12 · 16 · 20 · 24 · 32 · 40 · 48 · 64 · 80 · 96 · 128`
- Section gap (vertical): **80–128px** between major bands on marketing pages — Razer breathes more than Steam, less than Apple
- Card internal padding: **24–32px** for product cards, **32–48px** for spec cards
- Gutters: **16–24px** between product cards in grid views
### Grid & Container
- Max content width: **1440px** on marketing pages with 80–120px outer gutters at wide viewports
- Product grid: 3–4 columns at 1280–1440px, collapses to 2 at 960px, 1 at 600px
- Hero band: full-bleed background with content centred at 1280px
- Spec strip: full-bleed band with 4-column spec card row centred at 1280px
### Whitespace Philosophy
Razer runs **structured-dense**. Marketing hero pages breathe at 80–128px between bands; product detail pages tighten to 48–64px between bands; product grid pages tighten further to 24–48px between rows. The hierarchy is intentional: hero pages let the photography breathe, listing pages prioritise density.
Inside cards, padding is generous (24–32px) to let product photography dominate.
### Section Cadence
The page alternates **black canvas bands** (`#000000`) with **darker product bands** (`#080808`) and occasional **spec card bands** (`#0d0d0d` cards on `#000000` canvas). The 4px Chroma RGB gradient strip appears between major sections on Chroma feature pages — it's the only visual divider Razer uses; otherwise sections rely on padding alone.
## 6. Shapes & Radius Scale
| Tier | Value | Use |
|------|-------|-----|
| None | 0px | Hero banners, RGB strips, full-bleed product photography |
| Micro | 1px | Inset surfaces — rare |
| Small | 2px | Buttons, badges, inline pills, tabs |
| Medium | 4px | Cards, inputs, search bar, toast |
| Large | 8px | Featured product card, modal surface |
| XL | 12px | Rare large container, video player |
| Pill | 9999px | Profile avatars, icon buttons |
The radius vocabulary is overwhelmingly **2px (buttons) or 4px (cards)** — Razer is sharp-edged. The brand position: gaming peripherals have hard precise corners, the page should match.
## 7. Depth & Elevation
| Level | Treatment | Use |
|-------|-----------|-----|
| 0 — Flat | no shadow | Default for body, hero photography, most surfaces |
| 1 — Soft glow | `0 0 16px rgba(68,214,44,0.25)` | Hovered link icon, focused interactive |
| 2 — Card | `rgba(0,0,0,0.6) 0 8px 24px` | Product card on hover (paired with green border) |
| 3 — Strong glow | `0 0 32px rgba(68,214,44,0.5)` | Featured product card at rest, CTA hover |
| 4 — Modal | `rgba(0,0,0,0.8) 0 32px 64px` | Centred dialogs, mega-menu drop-down |
| 5 — Scrim | `rgba(0,0,0,0.85)` | Modal backdrop |
### Shadow Philosophy
Razer's depth language has two voices. **Neutral shadows** (deep black, multi-layer) for atmospheric depth on modals and elevated cards — this is the conventional vocabulary every dark-mode site uses. **Brand-green glows** for *interactive* depth — when a card or button becomes active, the snake-green halo lights it up. The glow reads as "this surface has Chroma RGB inside it." That single semantic move — equating depth with brand-green light — is what differentiates Razer's elevation from any other dark-mode brand.
## 8. Interaction & Motion
### Easing
- **Standard**: `cubic-bezier(0.4, 0, 0.2, 1)` — default for hover, focus, color transitions
- **Emphasized**: `cubic-bezier(0.2, 0, 0, 1)` — modal entry, carousel slide, hero image swap
- **Snake**: `cubic-bezier(0.65, 0, 0.35, 1)` — symmetric S-curve used for the Chroma RGB shimmer animation
### Durations
| Bucket | Value | Use |
|--------|-------|-----|
| Fast | 120ms | Button gradient deepen, link colour swap, tab switch |
| Standard | 240ms | Card hover lift + glow + green border fade |
| Slow | 400ms | Carousel slide, modal enter, hero image swap |
### Per-Component Recipes
- **Product card hover**: card translates -2px Y + 1px snake-green border fades in + `0 0 24px rgba(68,214,44,0.3)` glow halo over 240ms. The synchronised lift + border + glow is the brand's signature interactive moment.
- **CTA hover**: green fill brightens from `#44d62c` → `#5fe849` + `0 0 24px rgba(68,214,44,0.5)` glow halo. Active state deepens to `#2db516` + 2px scale-down over 120ms.
- **Link hover**: text colour transitions from `#44d62c` → `#ffffff` over 120ms — no underline.
- **Spec card hover**: spec value glows green for 240ms then fades.
- **Carousel slide**: 400ms emphasized ease with momentum-physics on swipe gestures.
- **Modal enter**: scrim fades 0 → 0.85 over 200ms, dialog scales 0.96 → 1.0 + opacity 0 → 1 over 240ms.
- **RGB shimmer**: on Chroma feature pages, the 4px RGB strip cycles its 8-stop gradient horizontally on a 4-second linear loop. Suppressed under reduced-motion.
### Page Transitions
Hard navigation between pages — no soft transition. Razer prioritises fast paint over choreography. Hover and within-page state changes carry the motion vocabulary.
### Reduced Motion
Respects `prefers-reduced-motion: reduce`. RGB shimmer freezes mid-spectrum (a static rainbow strip). Card hover lift suppresses to colour-only (border fades, no Y translate). Carousel slide degrades to opacity crossfade. Glow halos remain — they're a state, not a motion.
## 9. Accessibility & A11y
### Contrast Pairs
| Pair | Ratio | Level |
|------|-------|-------|
| #ffffff text on #000000 canvas | 21.0 | AAA |
| #b3b3b3 muted on #000000 | 9.4 | AAA |
| #44d62c link on #000000 | 9.5 | AAA |
| #000000 on #44d62c CTA | 8.9 | AAA |
| #7a7a7a faint on #000000 | 4.7 | AA at body sizes |
| #ffffff on #1a1a1a card | 17.6 | AAA |
| #44d62c on #0d0d0d card | 9.0 | AAA |
Razer's contrast story is exceptional. White-on-black canvas hits AAA at 21.0; brand-green-on-black hits AAA at 9.5; black-on-brand-green CTA hits AAA at 8.9. The dark-only commitment makes near-AAA the default.
### Focus Indicators
Focus ring is **2px solid `#44d62c` with 2px outset offset** on buttons, links, and interactive cards. On inputs, focus replaces the 1px charcoal border with a 1px `#44d62c` border (no glow). The brand-green ring serves both as focus indicator and brand reinforcement.
### ARIA Patterns
- **Search bar**: `role="search"`, input `aria-label="Search Razer"`
- **Product card**: entire tile wrapped in `<a>` with verbose `aria-label` — "Razer DeathAdder V3 Pro, $159.99, 5 stars from 1,247 reviews"
- **Add to Wishlist heart**: `aria-pressed` + label "Add to wishlist" / "Remove from wishlist"
- **Mega-menu**: `role="navigation"` with `aria-expanded` on the trigger
- **RGB strip**: decorative — `aria-hidden="true"`
- **Spec card**: pairs `<dt>` for label and `<dd>` for value
### Keyboard Navigation
- Tab traverses: logo → primary nav → search → utilities → main content → footer
- Inside product grid: arrow keys cycle horizontally and vertically through cards
- Esc closes modals, mega-menu, and search overlay
- Enter activates buttons and submits forms
- Mega-menu opens on focus + Enter or hover; closes on Esc or focus-leave
### Screen Reader Hints
Verbose `aria-label` on icon-only buttons. Product cards include the price and rating in the `aria-label` so screen readers announce them in context. Decorative RGB strips are `aria-hidden`. Razer Insider Exclusive badges include "members-only" in the announce.
### Reduced Motion
RGB shimmer freezes; carousel slide degrades to opacity crossfade; card hover lift suppresses to colour-only.
## 10. Responsive Behavior
### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | <600px | Top nav collapses to logo + hamburger; product grid stacks 1-up; hero text scales 72→40 |
| Tablet | 600–960px | Product grid 2-up; sub-nav becomes horizontal scroll; hero stays 2-column |
| Desktop | 960–1280px | Default — 3-up product grid with mega-menu nav |
| Wide | 1280px+ | 4-up product grid, content cap at 1440 |
### Touch Targets
- CTA buttons: 48px height — comfortably above WCAG AAA 44px minimum
- Icon buttons: 40px tap target with 4px hit-area inset
- Product card: entire 300×420 card is the tap target
- Carousel paddle: 48×48 — exceeds AAA
### Collapsing Strategy
- Top nav: utilities (account, cart, search) collapse first; primary nav becomes a hamburger drawer
- Sub-nav: horizontal scroll with edge fade
- Product grid: 4 → 3 → 2 → 1
- Spec strip: 4-column → 2-column → 1-column stack
- Hero: 2-column (text + product) → stacked (text on top, product below)
- Section padding: 128px desktop → 80px tablet → 48px mobile
### Image Behavior
Product photography is delivered at multiple aspect crops: 16:9 for cards, 1:1 for square tiles, 21:9 for hero banners. Razer uses `<picture>` with `srcset` to serve resolution-appropriate WebP/AVIF. Decorative product trails (RGB long-exposure renders) are pre-rendered video loops on hero pages, fall back to still images on slow networks.
### Container Queries
Used in product card media query when stacked in narrow rails (under 250px) — title size collapses 18→16, sub-title hides, price row simplifies.
## 11. Content & Voice
### Tone
Aggressive, technical, gamer-credibility-first. Razer's voice is **the brand talking like a co-conspirator** — "FOR GAMERS. BY GAMERS." is the manifesto, not a slogan. Headlines lead with bold claims ("THE FASTEST GAMING MOUSE EVER MADE", "OUTSMART. OUTPLAY."), never aspirational tech-marketing copy.
The brand never apologises for being loud. Where Apple says "An incredible camera that just works," Razer says "20,000 DPI. 8000 Hz polling. The ratio between you and the win has been recalculated."
### Microcopy Patterns
- **Button verbs**: "BUY NOW", "ADD TO CART", "PRE-ORDER", "LEARN MORE", "VIEW SPECS", "SHOP NOW" — all uppercase tracked, action-imperative
- **Error message recipe**: terse + actionable — "Sorry, this item is sold out. Sign up to be notified when it returns."
- **Success confirmations**: punchy — "Added. Locked in."
- **Field labels**: short uppercase — "EMAIL", "PASSWORD", "SHIPPING ADDRESS"
- **Stock urgency**: deployed sparingly — "ONLY 3 LEFT" in `#ff3030` red
### Empty States
Empty cart: "Your cart is empty. Choose your weapon." — combat metaphor consistent with the gamer voice.
Empty wishlist: "No wishlist yet. Save the gear you're plotting for next."
Empty search: "No results for [query]. Try a different model number or category."
### CTA Verb Conventions
- Primary: **"BUY NOW"** (product detail), **"ADD TO CART"** (product card), **"PRE-ORDER NOW"** (unreleased), **"SHOP NOW"** (category)
- Save: **"ADD TO WISHLIST"** — the universal save verb
- Tertiary: **"LEARN MORE"**, **"VIEW SPECS"**, **"SEE THE LINEUP"**, **"WATCH FILM"**
- Membership: **"JOIN RAZER INSIDER"**, **"GET EXCLUSIVE ACCESS"**
- Avoided: "Get started", "Sign up free", "Discover" — Razer refuses tech-marketing softness
## 12. Dark Mode & Theming
**Dark-only.** Razer is dark-only across web, mobile app, Synapse desktop client, and the Razer Cortex game launcher. There is no light mode anywhere in the brand. The position: gaming sessions happen in low-light rooms with backlit hardware, the brand should match.
The deepest surface is `#000000` (canvas, modal scrim). The lightest active surface is `#262626` (selected sidebar, deeply hovered card border). The whole system lives within roughly 15% lightness range — extremely narrow even by dark-mode standards. The brand-green `#44d62c` provides nearly all the chromatic contrast; secondary surfaces vary by 1–3% lightness and rely on hairline borders for separation.
The single chromatic accent (Razer Green) and the eight-stop Chroma RGB strip are the only saturated colours in the system. Everything else is black-to-charcoal-to-white. The brand position: discipline through restriction.
## 13. Lineage & Influences
Razer's visual lineage runs through three traditions: **enthusiast PC peripheral marketing of the 2000s** (Razer's 1999 Boomslang launch and the 2005 Diamondback relaunch borrowed from gaming hardware brands like Logitech G, but Razer pushed the green-on-black further than any peer); **military / tactical equipment trade dress** (jet-black canvas, sharp edges, mono spec callouts — the page reads like a Glock product sheet); and **gaming-bar / esports-arena LED aesthetic** (the Chroma RGB lighting language formalised in 2014 made backlit RGB the brand's primary expressive vocabulary, and the marketing site mirrors that LED palette).
The current site solidified around 2019 with the rollout of Roboto Black as the headline face and the green-glow card hover treatment. Subsequent updates have refined the Chroma RGB strip placement and the spec-card density but have not changed the colour or typographic foundations. The brand position is stability — Razer has looked roughly the same since the 2010s.
What Razer rejects: light mode, friendly serifs, glassmorphism, soft watercolour illustration, founder portraits, full-width landscape photography (Razer reserves photography for product hero shots), bouncy easing curves, sentence-case section heads, and any chrome that would compete with the snake-green CTA. The brand position: **the hardware is the hero, the LED is the brand**.
**Influences:**
- Razer's 1999 Boomslang launch — the original green-on-black peripheral marketing
- Logitech G's competitive PC-gaming peripheral aesthetic — Razer pushed the gamer trade dress further
- Military / tactical hardware trade dress — sharp edges, mono spec callouts
- Esports arena LED lighting — the Chroma RGB language formalised in 2014
- Roboto (Google) — Razer adopted Roboto Black for headline manifesto voice in 2019
- NVIDIA GeForce — competing PC-gaming dark trade dress with neon green accent
## 14. Do's and Don'ts
**Do**
- Anchor the page on `#000000` jet-black canvas — never charcoal, never slate
- Use Razer Green (`#44d62c`) for every primary CTA, every link, every focus border, every brand accent
- Render BUY NOW buttons as solid `#44d62c` with **black** label in 14/700 uppercase 0.1em tracking
- Add the brand-green glow halo on card hover, CTA hover, and focused interactive
- Use Roboto Black 900 with negative tracking for hero headlines at 56–72px uppercase
- Stack section heads at 14/700 uppercase 0.15em tracking — they read as labels, not invitations
- Render spec values in Roboto Mono with the brand-green glow on hover
- Use the Chroma RGB gradient strip (8 stops, 4px height) as a section divider on Chroma feature pages
- Photograph product hardware on black seamless so it floats against the page canvas
- Use 2px-radius buttons and 4px-radius cards — Razer is sharp-edged
- Render body in pure white `#ffffff`, not slate-blue
**Don't**
- Don't introduce a light mode — Razer is dark-only across every surface
- Don't replace the brand green with another accent (no blue, no red, no purple) — `#44d62c` is canonical
- Don't soften card corners past 4px — Razer's geometry is sharp
- Don't use sentence-case section heads — they're uppercase tracked labels
- Don't add glassmorphism, frosted backgrounds, or noise textures — Razer is solid black
- Don't photograph hardware on white seamless — every product sits on black
- Don't pair the brand green with another saturated accent in the same module — green carries the brand alone
- Don't add bouncy easing — every transition is linear or cubic-bezier standard
- Don't pad sections at 16px on marketing pages — Razer breathes at 80–128px
- Don't use serifs anywhere — Razer is Roboto-only
- Don't write tech-marketing copy ("Discover the difference") — Razer's voice is "OUTSMART. OUTPLAY."
## 15. Agent Prompt Guide
### Quick Color Reference
```
Canvas: #000000
Bg Deep: #0d0d0d
Card: #111111
Razer Green: #44d62c
Razer Green Hover:#5fe849
Brand Glow: rgba(68,214,44,0.4)
Text: #ffffff
Text Soft: #b3b3b3
Border: #262626
Border Strong: #44d62c
Chroma Spectrum: #ff0000, #ff8800, #ffee00, #44d62c, #00ffff, #0099ff, #aa00ff, #ff0088
```
### Example Component Prompts
- "Create a Razer BUY NOW button: solid `#44d62c` neon green fill, black label 'BUY NOW' in Roboto 14/700 uppercase 0.1em tracking, 14×32px padding, 2px radius. On hover, fill brightens to `#5fe849` and adds a `0 0 24px rgba(68,214,44,0.5)` Chroma glow halo. On active, fill deepens to `#2db516` and scales 0.98."
- "Build a Razer product card: 300×420 with `#0d0d0d` near-black floor, 4px radius, 1px transparent border. Stack inside: 16:9 product hero on black seamless, 'NEW' green badge top-left if applicable, product title in Roboto 18/700 white sentence-case, sub-title 14/400 `#b3b3b3`, price row, BUY NOW green CTA. On hover, fade in 1px `#44d62c` border + `0 0 24px rgba(68,214,44,0.3)` glow halo + translate -2px Y over 240ms."
- "Design a Razer hero headline: Roboto Black 900 at 72px / 1.0 line-height / -0.02em tracking, uppercase, white on `#000000`. Two-line composition like 'FOR GAMERS. / BY GAMERS.' with the period as a tight visual stamp. Below it a 18/400 white supporting paragraph at 480px max-width."
- "Build a Razer spec strip: 4-column grid on `#000000` canvas, each cell `#111111` floor, 4px radius, 1px `#262626` border, 32×24px padding. Stack: 32/700 numerical spec value in `#44d62c` brand green Roboto Mono, 11/700 uppercase 0.2em tracking white spec label, 14/400 muted supporting copy. Examples: '20,000 DPI', '8000 Hz POLLING', '0.2 ms RESPONSE', '90H BATTERY'."
- "Create a Razer Chroma RGB section divider: 4px-tall full-bleed strip with horizontal gradient `#ff0000 → #ff8800 → #ffee00 → #44d62c → #00ffff → #0099ff → #aa00ff → #ff0088`, animating left-to-right on a 4-second linear loop. Suppressed under prefers-reduced-motion."
- "Design a Razer top nav: 64px-tall bar with `#000000` floor, 1px `#1a1a1a` bottom border. Razer triple-snake mark anchored left in white at 32px. Nav items 'SHOP · GAMERS CLUB · COMMUNITY · SUPPORT' centred in Roboto 13/500 uppercase 0.1em tracking white. Search icon, account dropdown, cart count flush right. Hover lights a 2px `#44d62c` underline beneath the active item."
### Iteration Guide
1. **Start with the black.** If your canvas isn't `#000000` jet-black, it isn't Razer. Lock the canvas first.
2. **Razer Green is the only accent.** `#44d62c` for every CTA, link, focus, badge, glow source. No second saturated colour except the Chroma RGB spectrum.
3. **Roboto Black 900 with negative tracking is the manifesto voice.** Hero headlines at 56–72px uppercase with -0.015em to -0.02em tracking. If your headline is sentence-case medium-weight, it isn't Razer.
4. **Card hover lights a green border + glow halo.** This is the brand's signature interactive moment — never replace with shadow-only or border-only.
5. **Black-on-green CTAs.** Primary buttons render `#000000` text on `#44d62c` fill, not white-on-green.
6. **Spec values in mono.** Roboto Mono for every DPI / Hz / ms / mAh value. Spec labels in Roboto uppercase tracked.
7. **Body in pure white.** Razer commits to `#ffffff` for body — no slate-blue softening.
8. **The Chroma RGB strip is the only decorative gradient.** Use it sparingly — section divider on Chroma pages, footer accent, launch announcement only.
1. Visual Theme & Atmosphere
Razer is the loudest hardware brand in PC gaming and the page proves it on the first scroll. The canvas is jet black (#000000) — not a softened slate, not a warm charcoal, but the same deep black you see when a Razer keyboard is unplugged. Against that black, a single colour does almost all the visual work: Razer Green (#44d62c), the radioactive snake-green that has been the brand’s signature LED hue since the 2005 Boomslang relaunch. It glows on every primary CTA, traces the corners of every focused card, lights every link, and flashes across the Chroma RGB strip that decorates feature pages.
The voice is gamer-aggressive. Headlines run Roboto Black 900 at 56–72px, uppercase, with negative tracking — “FOR GAMERS. BY GAMERS.” reads as a manifesto stamped onto the page. Product photography is shot on black seamless: every keyboard, every mouse, every laptop floats against the same canvas the page uses, so the product seems to be in the page rather than on it. RGB lighting bleeds out of the hero hardware shots in long exposures — a trail of Chroma colour that says “this thing lights up.”
There is zero softening. No glassmorphism. No friendly serifs. No light mode. No pastel surfaces. Cards are #0d0d0d rectangles with hairline #262626 borders that flip to #44d62c on hover with a green glow halo. The page reads like a backlit gaming peripheral pretending to be a website. When Razer wants to break the dark — which is rarely — it deploys the full Chroma RGB gradient (red → orange → yellow → green → cyan → blue → purple → pink) as a 4px-tall divider strip. That gradient is the brand’s only flourish.
Spec-density is deliberate. A mouse product page lays out “20,000 DPI · 8000 Hz · 0.2 ms response” in 32/700 numerical glyphs over #111111 cards with monospaced supporting text. The aesthetic is engineering credibility wearing gamer street clothes — Razer wants you to feel that the marketing is one tab away from the firmware notes.
Razer rejects the things its competitors lean on. No founder portraits, no friendly bullet points, no soft watercolour feature illustrations. The brand position is clear: the hardware is the hero, the LED is the brand, the page steps out of the way.
Key Characteristics:
- Jet-black
#000000canvas across every page — there is no light mode - Razer Green
#44d62csnake-green is the universal accent — link, CTA, focus, badge, glow halo - Chroma RGB gradient (8-stop spectrum) as the only decorative flourish — used as section divider strips
- Roboto Black 900 uppercase tracked headlines at 56–72px — manifesto voice
- Triple-headed-snake brand mark anchored top-left on every page
- 1px hairline
#262626borders on cards that flip to brand-green on hover with a glow halo - Spec-card density: 32/700 numerical specs in monospace, paired with uppercase tracked spec labels
- Black-on-black product photography — hardware floats against the same canvas the page uses
2. Color Palette & Roles
Primary
- Canvas (
#000000): the page floor on every product, marketing, and store page — the most recognisable single colour on Razer.com - Bg Deep (
#0d0d0d): the near-black header / footer band, also the default product card floor - Card Surface (
#111111): elevated panels, spec cards - Surface Soft (
#1a1a1a): raised popover, hovered card lift, input fill - Surface Strong (
#262626): selected sidebar, deeply hovered card border - Surface Elevated (
#1f1f1f): elevated panels, sub-nav band - Product Band (
#080808): full-bleed darker band beneath major hero sections - Surface Input (
#1a1a1a): form input fill — charcoal-on-black
Brand
- Razer Green (
#44d62c): the universal link, brand accent, focused border, primary CTA fill, glow halo source - Razer Green Hover (
#5fe849): brightened on hover for CTAs and links - Razer Green Active (
#2db516): pressed brand - Razer Green Deep (
#1f8a0f): inactive state, deeper gradient stop - Brand Glow (
rgba(68,214,44,0.4)): the Chroma halo applied on card-hover, focus, and CTA hover - Snake Black (
#000000): the wordmark and triple-headed-snake mark are always rendered in pure black on white surfaces or pure white on dark — no gradient version exists
Accent (Chroma RGB Spectrum)
- Chroma Red (
#ff0000): leftmost stop of the RGB strip - Chroma Orange (
#ff8800) - Chroma Yellow (
#ffee00) - Chroma Green (
#44d62c): the brand colour also serves as the green stop in the spectrum - Chroma Cyan (
#00ffff) - Chroma Blue (
#0099ff) - Chroma Purple (
#aa00ff) - Chroma Pink (
#ff0088): rightmost stop - These eight stops form the RGB gradient strip — Razer’s only decorative gradient. Used at 4px height as section dividers on Chroma feature pages.
Interactive
- Link (
#44d62c): same hex as brand — Razer doesn’t differentiate link from accent - Link Hover (
#ffffff): hover flips to white on dark surfaces - Link Visited (
#44d62c): unchanged — Razer doesn’t mark visited - Disabled (
#4a4a4a): muted slate - Selected (
#44d62c): selected radio / checkbox / tab fill
Neutral Scale
- Text (
#ffffff) — primary body, pure white on jet black - Text Strong (
#ffffff) — display headlines, button labels - Text Soft (
#b3b3b3) — secondary metadata, sub-copy - Text Faint (
#7a7a7a) — tertiary captions, legal disclaimers - Text Disabled (
#4a4a4a) — disabled labels - Border (
#262626) — 1px charcoal hairline on cards - Border Soft (
#1a1a1a) — softer divider on lighter surfaces - Border Strong (
#44d62c) — focused input, hovered card
Surface & Borders
The depth ladder is intentionally narrow: #000000 → #0d0d0d → #111111 → #1a1a1a → #1f1f1f → #262626. Six near-blacks, all within roughly 15% lightness. The brand position: stay dark, let the brand-green and the product photography carry the contrast.
Shadow Colors
Two shadow systems coexist. Neutral shadows for ambient depth: rgba(0,0,0,0.6) 0 8px 24px on cards, rgba(0,0,0,0.8) 0 32px 64px on modals. Brand-green glows for interactive states: 0 0 16px rgba(68,214,44,0.25) for soft glow, 0 0 32px rgba(68,214,44,0.5) for the strong glow on featured cards and CTA hover. The green glow is what tells the eye “this surface is alive.”
Semantic
- Success (
#44d62c): brand green doubles as success - Warning (
#ffaa00): amber, also used for “Razer Insider Exclusive” badges - Danger (
#ff3030): error message text and out-of-stock urgency - Info (
#44d62c): brand green again — Razer collapses info into the brand
3. Typography Rules
Font Family
Primary: Roboto, the open-source humanist sans Google released in 2011 and refined through 2015. Razer adopted Roboto for marketing pages (the older Razer.com used Helvetica Neue) because Roboto Black 900 carries an industrial, near-condensed silhouette at large sizes that reads as machine-precise without losing readability at 14px body. Falls back to "Helvetica Neue", Arial, sans-serif. Weights: 300 (light), 400 (regular), 500 (medium), 700 (bold), 900 (black).
Condensed: Roboto Condensed for narrow contexts — spec labels in tight grid columns, where the standard width of Roboto would force breaks. Weights 400 / 700.
Mono: Roboto Mono, used for spec values (“20,000 DPI”, “8000 Hz”), driver release notes, and any technical detail that benefits from tabular alignment. Weights 400 / 500.
OpenType features: kern and liga enabled by default. tnum enabled on price text and spec values. No stylistic sets.
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|---|---|---|---|---|---|---|---|
| display-hero | Roboto | 72 | 900 | 1.0 | -0.02em | uppercase | ”FOR GAMERS. BY GAMERS.” homepage manifesto |
| display-xl | Roboto | 56 | 900 | 1.05 | -0.015em | uppercase | Product launch hero, category H1 |
| display-lg | Roboto | 40 | 700 | 1.1 | 0 | uppercase | Section banner “EXPLORE THE LINEUP” |
| display-md | Roboto | 32 | 700 | 1.15 | 0 | — | Product detail page title (sentence-case) |
| display-sm | Roboto | 24 | 700 | 1.2 | 0 | — | Card title, modal heading |
| section-head | Roboto | 14 | 700 | 1.2 | 0.15em | uppercase | ”GAMING LAPTOPS”, “PERIPHERALS” |
| sub-section | Roboto | 18 | 500 | 1.3 | 0 | — | Sub-headings within product page |
| body-lg | Roboto | 18 | 400 | 1.6 | 0 | — | Hero supporting copy |
| body-md | Roboto | 16 | 400 | 1.6 | 0 | — | Default body, descriptions |
| body-sm | Roboto | 14 | 400 | 1.5 | 0 | — | Sidebar copy, spec list |
| body-xs | Roboto | 12 | 400 | 1.4 | 0 | — | Caption, footer, legal |
| nav-link | Roboto | 13 | 500 | 1.0 | 0.1em | uppercase | ”SHOP · GAMERS CLUB · COMMUNITY” |
| sub-nav-link | Roboto | 12 | 400 | 1.0 | 0.05em | uppercase | Category sub-nav labels |
| button-cta | Roboto | 14 | 700 | 1.0 | 0.1em | uppercase | ”BUY NOW”, “ADD TO CART” |
| button-md | Roboto | 13 | 500 | 1.0 | 0.05em | uppercase | ”ADD TO WISHLIST”, secondary |
| badge | Roboto | 11 | 700 | 1.0 | 0.15em | uppercase | ”NEW”, “PRE-ORDER”, “EXCLUSIVE” |
| price | Roboto | 18 | 500 | 1.0 | 0 | tnum | Product price |
| spec-label | Roboto | 11 | 700 | 1.2 | 0.2em | uppercase | ”DPI”, “POLLING RATE” |
| spec-value | Roboto Mono | 14 | 400 | 1.4 | 0 | tnum | ”20,000 DPI” |
| code | Roboto Mono | 13 | 400 | 1.5 | 0 | — | Driver release notes |
Principles
- Black 900 with negative tracking is the manifesto voice. Razer reaches for Roboto Black at 56–72px with
-0.015emto-0.02emtracking on every hero. The negative tracking compresses the headline into a stamp. - Uppercase tracking ladder. Display-hero at -0.02em compressed; nav at 0.1em; section-head at 0.15em; spec-label at 0.2em; badge at 0.15em. The wider the spacing, the smaller the type — Razer uses tracking inversely with size to keep small text legible and large text dense.
- Mono is for specs only. Roboto Mono never appears in body or display — only in spec values, driver notes, and inline code. The mono signals “engineering.”
- Body in pure white, not slate. Unlike Steam’s slate-blue body, Razer commits to
#fffffffor body text. The brand position: maximum contrast, gamer-readable, no eye-fatigue concession. - Sentence-case for product detail H1, uppercase for section heads. Product names (e.g. “Razer DeathAdder V3 Pro”) render sentence-case at 32/700; section labels above carousels render uppercase tracked at 14/700.
- Tabular numerals on every spec and price.
tnumensures DPI and Hz values align in spec tables. - Razer 9000 is the older proprietary type. Some legacy pages still serve “Razer 9000” or “Universe Sans”; Roboto is the modern default.
- Roboto Condensed for narrow contexts only. Spec table columns under 120px wide use Roboto Condensed 700 to avoid line breaks.
4. Component Stylings
Buttons
button-primary — the Razer Green “BUY NOW” / “ADD TO CART” CTA. Solid #44d62c fill, black label in 14/700 uppercase 0.1em tracking, 14×32px padding, 2px radius. Hover brightens to #5fe849 and adds a 0 0 24px rgba(68,214,44,0.5) Chroma glow halo. Active deepens to #2db516. The single most-prominent CTA on Razer.com.
button-secondary — ghost outline: transparent fill, white label in 14/700 uppercase, 1px white border, 14×32px padding. Hover inverts to white fill with black label.
button-tertiary — inline text-link with bottom border: #44d62c text in 13/500 uppercase tracked, 1px #44d62c underline, ”→” arrow inline. Used as “SEE ALL PRODUCTS →” anchors.
button-icon — round 40×40 icon-only target. Used for wishlist heart, share, modal-close. Hover lights #1a1a1a floor.
Cards
product-card — the standard 300×420 product tile. #0d0d0d floor, 4px radius, 1px transparent border, 24px padding. Stack: 16:9 product hero image, “NEW” badge anchored top-left if applicable, title in 18/700 white sentence-case, sub-title in 14/400 muted, price row, “BUY NOW” green CTA. Hover lights a 1px #44d62c border + 0 0 24px rgba(68,214,44,0.3) glow halo. The card-hover treatment is Razer’s most recognisable interactive moment.
product-card-featured — same dimensions, already lit with the green border + glow at rest. Used on “New Releases” carousel and homepage featured rail.
hero-card — full-bleed product hero with gradient #000000 → #0d0d0d floor, 64×48px padding, headline left and product photography right. Used on launch pages and the homepage rotating hero.
spec-card — 32/700 numerical spec value in #44d62c, 11/700 uppercase tracked spec label in white, 14/400 muted supporting copy. #111111 floor, 1px #262626 border, 32×24px padding, 4px radius. Stacked in feature strips like “20,000 DPI · 8000 Hz POLLING · 0.2 ms RESPONSE”.
Badges
badge-new — solid #44d62c green pill with black label “NEW” in 11/700 uppercase 0.15em tracking, 4×10px padding, 2px radius. Anchored top-left of recently launched cards.
badge-pre-order — outline-only: transparent fill, 1px #44d62c border, #44d62c “PRE-ORDER” label.
badge-exclusive — #ffaa00 amber fill, black label “RAZER INSIDER EXCLUSIVE” — member-only drops.
badge-out-of-stock — #7a7a7a muted grey, “SOLD OUT” label.
Inputs / Forms
text-input — #1a1a1a charcoal floor, white text, 1px #262626 border, 4px radius, 48px height, 12×16px padding. Focus lights a 1px #44d62c border with no glow (the colour change is the focus signal). Razer’s minimalist input.
search-bar — top-bar search field: #0d0d0d near-black floor, white text, 1px #262626 border, magnifier icon left at 12px inset. Width ~280px on the masthead; expands to overlay full-width on focus.
Navigation
primary-nav — top nav with #000000 floor, 64px tall, 1px #1a1a1a bottom border. Razer triple-snake mark anchored left in white. “SHOP · GAMERS CLUB · COMMUNITY · SUPPORT” labels in 13/500 uppercase 0.1em tracking. Cart icon, account dropdown, search trigger flush right. Hover lights brand-green underline.
sub-nav — 48px tall band: #0d0d0d floor, “Mice · Keyboards · Headsets · Laptops · Chairs · Streaming · Apparel” in 12/400 uppercase 0.05em tracking. Active category gets a #44d62c 2px bottom underline.
mega-menu — full-width drop-down triggered by primary nav hover. #0d0d0d floor, multi-column layout: category column left, sub-category centre, featured product preview card right. Closes on mouse-leave with 200ms delay.
Modals & Overlays
modal-backdrop — rgba(0,0,0,0.85) near-opaque scrim.
modal-surface — #0d0d0d floor, 8px radius, 1px #1a1a1a border, 0 32px 64px rgba(0,0,0,0.8) deep drop shadow. Centred at 600×auto on desktop.
toast — #1a1a1a floor, 4px #44d62c left border, white text 14/400, 16×20px padding, 4px radius. Used for “Added to Cart” confirmations.
Decorative
rgb-strip — the Chroma RGB gradient strip at 4px height: linear-gradient(90deg, #ff0000, #ff8800, #ffee00, #44d62c, #00ffff, #0099ff, #aa00ff, #ff0088). Used as a section divider on Chroma feature pages, footer accent, and product launch announcements. Razer’s only decorative element.
triple-snake-mark — the brand’s three-headed-snake logomark, rendered in white at 32×32 on the primary nav and in pure black on white surfaces. Never gradient.
5. Layout Principles
Spacing System
- Base unit: 8px with 4px sub-steps for tight inline gaps
- Scale:
4 · 8 · 12 · 16 · 20 · 24 · 32 · 40 · 48 · 64 · 80 · 96 · 128 - Section gap (vertical): 80–128px between major bands on marketing pages — Razer breathes more than Steam, less than Apple
- Card internal padding: 24–32px for product cards, 32–48px for spec cards
- Gutters: 16–24px between product cards in grid views
Grid & Container
- Max content width: 1440px on marketing pages with 80–120px outer gutters at wide viewports
- Product grid: 3–4 columns at 1280–1440px, collapses to 2 at 960px, 1 at 600px
- Hero band: full-bleed background with content centred at 1280px
- Spec strip: full-bleed band with 4-column spec card row centred at 1280px
Whitespace Philosophy
Razer runs structured-dense. Marketing hero pages breathe at 80–128px between bands; product detail pages tighten to 48–64px between bands; product grid pages tighten further to 24–48px between rows. The hierarchy is intentional: hero pages let the photography breathe, listing pages prioritise density.
Inside cards, padding is generous (24–32px) to let product photography dominate.
Section Cadence
The page alternates black canvas bands (#000000) with darker product bands (#080808) and occasional spec card bands (#0d0d0d cards on #000000 canvas). The 4px Chroma RGB gradient strip appears between major sections on Chroma feature pages — it’s the only visual divider Razer uses; otherwise sections rely on padding alone.
6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| None | 0px | Hero banners, RGB strips, full-bleed product photography |
| Micro | 1px | Inset surfaces — rare |
| Small | 2px | Buttons, badges, inline pills, tabs |
| Medium | 4px | Cards, inputs, search bar, toast |
| Large | 8px | Featured product card, modal surface |
| XL | 12px | Rare large container, video player |
| Pill | 9999px | Profile avatars, icon buttons |
The radius vocabulary is overwhelmingly 2px (buttons) or 4px (cards) — Razer is sharp-edged. The brand position: gaming peripherals have hard precise corners, the page should match.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 — Flat | no shadow | Default for body, hero photography, most surfaces |
| 1 — Soft glow | 0 0 16px rgba(68,214,44,0.25) | Hovered link icon, focused interactive |
| 2 — Card | rgba(0,0,0,0.6) 0 8px 24px | Product card on hover (paired with green border) |
| 3 — Strong glow | 0 0 32px rgba(68,214,44,0.5) | Featured product card at rest, CTA hover |
| 4 — Modal | rgba(0,0,0,0.8) 0 32px 64px | Centred dialogs, mega-menu drop-down |
| 5 — Scrim | rgba(0,0,0,0.85) | Modal backdrop |
Shadow Philosophy
Razer’s depth language has two voices. Neutral shadows (deep black, multi-layer) for atmospheric depth on modals and elevated cards — this is the conventional vocabulary every dark-mode site uses. Brand-green glows for interactive depth — when a card or button becomes active, the snake-green halo lights it up. The glow reads as “this surface has Chroma RGB inside it.” That single semantic move — equating depth with brand-green light — is what differentiates Razer’s elevation from any other dark-mode brand.
8. Interaction & Motion
Easing
- Standard:
cubic-bezier(0.4, 0, 0.2, 1)— default for hover, focus, color transitions - Emphasized:
cubic-bezier(0.2, 0, 0, 1)— modal entry, carousel slide, hero image swap - Snake:
cubic-bezier(0.65, 0, 0.35, 1)— symmetric S-curve used for the Chroma RGB shimmer animation
Durations
| Bucket | Value | Use |
|---|---|---|
| Fast | 120ms | Button gradient deepen, link colour swap, tab switch |
| Standard | 240ms | Card hover lift + glow + green border fade |
| Slow | 400ms | Carousel slide, modal enter, hero image swap |
Per-Component Recipes
- Product card hover: card translates -2px Y + 1px snake-green border fades in +
0 0 24px rgba(68,214,44,0.3)glow halo over 240ms. The synchronised lift + border + glow is the brand’s signature interactive moment. - CTA hover: green fill brightens from
#44d62c→#5fe849+0 0 24px rgba(68,214,44,0.5)glow halo. Active state deepens to#2db516+ 2px scale-down over 120ms. - Link hover: text colour transitions from
#44d62c→#ffffffover 120ms — no underline. - Spec card hover: spec value glows green for 240ms then fades.
- Carousel slide: 400ms emphasized ease with momentum-physics on swipe gestures.
- Modal enter: scrim fades 0 → 0.85 over 200ms, dialog scales 0.96 → 1.0 + opacity 0 → 1 over 240ms.
- RGB shimmer: on Chroma feature pages, the 4px RGB strip cycles its 8-stop gradient horizontally on a 4-second linear loop. Suppressed under reduced-motion.
Page Transitions
Hard navigation between pages — no soft transition. Razer prioritises fast paint over choreography. Hover and within-page state changes carry the motion vocabulary.
Reduced Motion
Respects prefers-reduced-motion: reduce. RGB shimmer freezes mid-spectrum (a static rainbow strip). Card hover lift suppresses to colour-only (border fades, no Y translate). Carousel slide degrades to opacity crossfade. Glow halos remain — they’re a state, not a motion.
9. Accessibility & A11y
Contrast Pairs
| Pair | Ratio | Level |
|---|---|---|
| #ffffff text on #000000 canvas | 21.0 | AAA |
| #b3b3b3 muted on #000000 | 9.4 | AAA |
| #44d62c link on #000000 | 9.5 | AAA |
| #000000 on #44d62c CTA | 8.9 | AAA |
| #7a7a7a faint on #000000 | 4.7 | AA at body sizes |
| #ffffff on #1a1a1a card | 17.6 | AAA |
| #44d62c on #0d0d0d card | 9.0 | AAA |
Razer’s contrast story is exceptional. White-on-black canvas hits AAA at 21.0; brand-green-on-black hits AAA at 9.5; black-on-brand-green CTA hits AAA at 8.9. The dark-only commitment makes near-AAA the default.
Focus Indicators
Focus ring is 2px solid #44d62c with 2px outset offset on buttons, links, and interactive cards. On inputs, focus replaces the 1px charcoal border with a 1px #44d62c border (no glow). The brand-green ring serves both as focus indicator and brand reinforcement.
ARIA Patterns
- Search bar:
role="search", inputaria-label="Search Razer" - Product card: entire tile wrapped in
<a>with verbosearia-label— “Razer DeathAdder V3 Pro, $159.99, 5 stars from 1,247 reviews” - Add to Wishlist heart:
aria-pressed+ label “Add to wishlist” / “Remove from wishlist” - Mega-menu:
role="navigation"witharia-expandedon the trigger - RGB strip: decorative —
aria-hidden="true" - Spec card: pairs
<dt>for label and<dd>for value
Keyboard Navigation
- Tab traverses: logo → primary nav → search → utilities → main content → footer
- Inside product grid: arrow keys cycle horizontally and vertically through cards
- Esc closes modals, mega-menu, and search overlay
- Enter activates buttons and submits forms
- Mega-menu opens on focus + Enter or hover; closes on Esc or focus-leave
Screen Reader Hints
Verbose aria-label on icon-only buttons. Product cards include the price and rating in the aria-label so screen readers announce them in context. Decorative RGB strips are aria-hidden. Razer Insider Exclusive badges include “members-only” in the announce.
Reduced Motion
RGB shimmer freezes; carousel slide degrades to opacity crossfade; card hover lift suppresses to colour-only.
10. Responsive Behavior
Breakpoints
| Name | Width | Key Changes |
|---|---|---|
| Mobile | <600px | Top nav collapses to logo + hamburger; product grid stacks 1-up; hero text scales 72→40 |
| Tablet | 600–960px | Product grid 2-up; sub-nav becomes horizontal scroll; hero stays 2-column |
| Desktop | 960–1280px | Default — 3-up product grid with mega-menu nav |
| Wide | 1280px+ | 4-up product grid, content cap at 1440 |
Touch Targets
- CTA buttons: 48px height — comfortably above WCAG AAA 44px minimum
- Icon buttons: 40px tap target with 4px hit-area inset
- Product card: entire 300×420 card is the tap target
- Carousel paddle: 48×48 — exceeds AAA
Collapsing Strategy
- Top nav: utilities (account, cart, search) collapse first; primary nav becomes a hamburger drawer
- Sub-nav: horizontal scroll with edge fade
- Product grid: 4 → 3 → 2 → 1
- Spec strip: 4-column → 2-column → 1-column stack
- Hero: 2-column (text + product) → stacked (text on top, product below)
- Section padding: 128px desktop → 80px tablet → 48px mobile
Image Behavior
Product photography is delivered at multiple aspect crops: 16:9 for cards, 1:1 for square tiles, 21:9 for hero banners. Razer uses <picture> with srcset to serve resolution-appropriate WebP/AVIF. Decorative product trails (RGB long-exposure renders) are pre-rendered video loops on hero pages, fall back to still images on slow networks.
Container Queries
Used in product card media query when stacked in narrow rails (under 250px) — title size collapses 18→16, sub-title hides, price row simplifies.
11. Content & Voice
Tone
Aggressive, technical, gamer-credibility-first. Razer’s voice is the brand talking like a co-conspirator — “FOR GAMERS. BY GAMERS.” is the manifesto, not a slogan. Headlines lead with bold claims (“THE FASTEST GAMING MOUSE EVER MADE”, “OUTSMART. OUTPLAY.”), never aspirational tech-marketing copy.
The brand never apologises for being loud. Where Apple says “An incredible camera that just works,” Razer says “20,000 DPI. 8000 Hz polling. The ratio between you and the win has been recalculated.”
Microcopy Patterns
- Button verbs: “BUY NOW”, “ADD TO CART”, “PRE-ORDER”, “LEARN MORE”, “VIEW SPECS”, “SHOP NOW” — all uppercase tracked, action-imperative
- Error message recipe: terse + actionable — “Sorry, this item is sold out. Sign up to be notified when it returns.”
- Success confirmations: punchy — “Added. Locked in.”
- Field labels: short uppercase — “EMAIL”, “PASSWORD”, “SHIPPING ADDRESS”
- Stock urgency: deployed sparingly — “ONLY 3 LEFT” in
#ff3030red
Empty States
Empty cart: “Your cart is empty. Choose your weapon.” — combat metaphor consistent with the gamer voice.
Empty wishlist: “No wishlist yet. Save the gear you’re plotting for next.”
Empty search: “No results for [query]. Try a different model number or category.”
CTA Verb Conventions
- Primary: “BUY NOW” (product detail), “ADD TO CART” (product card), “PRE-ORDER NOW” (unreleased), “SHOP NOW” (category)
- Save: “ADD TO WISHLIST” — the universal save verb
- Tertiary: “LEARN MORE”, “VIEW SPECS”, “SEE THE LINEUP”, “WATCH FILM”
- Membership: “JOIN RAZER INSIDER”, “GET EXCLUSIVE ACCESS”
- Avoided: “Get started”, “Sign up free”, “Discover” — Razer refuses tech-marketing softness
12. Dark Mode & Theming
Dark-only. Razer is dark-only across web, mobile app, Synapse desktop client, and the Razer Cortex game launcher. There is no light mode anywhere in the brand. The position: gaming sessions happen in low-light rooms with backlit hardware, the brand should match.
The deepest surface is #000000 (canvas, modal scrim). The lightest active surface is #262626 (selected sidebar, deeply hovered card border). The whole system lives within roughly 15% lightness range — extremely narrow even by dark-mode standards. The brand-green #44d62c provides nearly all the chromatic contrast; secondary surfaces vary by 1–3% lightness and rely on hairline borders for separation.
The single chromatic accent (Razer Green) and the eight-stop Chroma RGB strip are the only saturated colours in the system. Everything else is black-to-charcoal-to-white. The brand position: discipline through restriction.
13. Lineage & Influences
Razer’s visual lineage runs through three traditions: enthusiast PC peripheral marketing of the 2000s (Razer’s 1999 Boomslang launch and the 2005 Diamondback relaunch borrowed from gaming hardware brands like Logitech G, but Razer pushed the green-on-black further than any peer); military / tactical equipment trade dress (jet-black canvas, sharp edges, mono spec callouts — the page reads like a Glock product sheet); and gaming-bar / esports-arena LED aesthetic (the Chroma RGB lighting language formalised in 2014 made backlit RGB the brand’s primary expressive vocabulary, and the marketing site mirrors that LED palette).
The current site solidified around 2019 with the rollout of Roboto Black as the headline face and the green-glow card hover treatment. Subsequent updates have refined the Chroma RGB strip placement and the spec-card density but have not changed the colour or typographic foundations. The brand position is stability — Razer has looked roughly the same since the 2010s.
What Razer rejects: light mode, friendly serifs, glassmorphism, soft watercolour illustration, founder portraits, full-width landscape photography (Razer reserves photography for product hero shots), bouncy easing curves, sentence-case section heads, and any chrome that would compete with the snake-green CTA. The brand position: the hardware is the hero, the LED is the brand.
Influences:
- Razer’s 1999 Boomslang launch — the original green-on-black peripheral marketing
- Logitech G’s competitive PC-gaming peripheral aesthetic — Razer pushed the gamer trade dress further
- Military / tactical hardware trade dress — sharp edges, mono spec callouts
- Esports arena LED lighting — the Chroma RGB language formalised in 2014
- Roboto (Google) — Razer adopted Roboto Black for headline manifesto voice in 2019
- NVIDIA GeForce — competing PC-gaming dark trade dress with neon green accent
14. Do’s and Don’ts
Do
- Anchor the page on
#000000jet-black canvas — never charcoal, never slate - Use Razer Green (
#44d62c) for every primary CTA, every link, every focus border, every brand accent - Render BUY NOW buttons as solid
#44d62cwith black label in 14/700 uppercase 0.1em tracking - Add the brand-green glow halo on card hover, CTA hover, and focused interactive
- Use Roboto Black 900 with negative tracking for hero headlines at 56–72px uppercase
- Stack section heads at 14/700 uppercase 0.15em tracking — they read as labels, not invitations
- Render spec values in Roboto Mono with the brand-green glow on hover
- Use the Chroma RGB gradient strip (8 stops, 4px height) as a section divider on Chroma feature pages
- Photograph product hardware on black seamless so it floats against the page canvas
- Use 2px-radius buttons and 4px-radius cards — Razer is sharp-edged
- Render body in pure white
#ffffff, not slate-blue
Don’t
- Don’t introduce a light mode — Razer is dark-only across every surface
- Don’t replace the brand green with another accent (no blue, no red, no purple) —
#44d62cis canonical - Don’t soften card corners past 4px — Razer’s geometry is sharp
- Don’t use sentence-case section heads — they’re uppercase tracked labels
- Don’t add glassmorphism, frosted backgrounds, or noise textures — Razer is solid black
- Don’t photograph hardware on white seamless — every product sits on black
- Don’t pair the brand green with another saturated accent in the same module — green carries the brand alone
- Don’t add bouncy easing — every transition is linear or cubic-bezier standard
- Don’t pad sections at 16px on marketing pages — Razer breathes at 80–128px
- Don’t use serifs anywhere — Razer is Roboto-only
- Don’t write tech-marketing copy (“Discover the difference”) — Razer’s voice is “OUTSMART. OUTPLAY.”
15. Agent Prompt Guide
Quick Color Reference
Canvas: #000000
Bg Deep: #0d0d0d
Card: #111111
Razer Green: #44d62c
Razer Green Hover:#5fe849
Brand Glow: rgba(68,214,44,0.4)
Text: #ffffff
Text Soft: #b3b3b3
Border: #262626
Border Strong: #44d62c
Chroma Spectrum: #ff0000, #ff8800, #ffee00, #44d62c, #00ffff, #0099ff, #aa00ff, #ff0088Example Component Prompts
- “Create a Razer BUY NOW button: solid
#44d62cneon green fill, black label ‘BUY NOW’ in Roboto 14/700 uppercase 0.1em tracking, 14×32px padding, 2px radius. On hover, fill brightens to#5fe849and adds a0 0 24px rgba(68,214,44,0.5)Chroma glow halo. On active, fill deepens to#2db516and scales 0.98.” - “Build a Razer product card: 300×420 with
#0d0d0dnear-black floor, 4px radius, 1px transparent border. Stack inside: 16:9 product hero on black seamless, ‘NEW’ green badge top-left if applicable, product title in Roboto 18/700 white sentence-case, sub-title 14/400#b3b3b3, price row, BUY NOW green CTA. On hover, fade in 1px#44d62cborder +0 0 24px rgba(68,214,44,0.3)glow halo + translate -2px Y over 240ms.” - “Design a Razer hero headline: Roboto Black 900 at 72px / 1.0 line-height / -0.02em tracking, uppercase, white on
#000000. Two-line composition like ‘FOR GAMERS. / BY GAMERS.’ with the period as a tight visual stamp. Below it a 18/400 white supporting paragraph at 480px max-width.” - “Build a Razer spec strip: 4-column grid on
#000000canvas, each cell#111111floor, 4px radius, 1px#262626border, 32×24px padding. Stack: 32/700 numerical spec value in#44d62cbrand green Roboto Mono, 11/700 uppercase 0.2em tracking white spec label, 14/400 muted supporting copy. Examples: ‘20,000 DPI’, ‘8000 Hz POLLING’, ‘0.2 ms RESPONSE’, ‘90H BATTERY’.” - “Create a Razer Chroma RGB section divider: 4px-tall full-bleed strip with horizontal gradient
#ff0000 → #ff8800 → #ffee00 → #44d62c → #00ffff → #0099ff → #aa00ff → #ff0088, animating left-to-right on a 4-second linear loop. Suppressed under prefers-reduced-motion.” - “Design a Razer top nav: 64px-tall bar with
#000000floor, 1px#1a1a1abottom border. Razer triple-snake mark anchored left in white at 32px. Nav items ‘SHOP · GAMERS CLUB · COMMUNITY · SUPPORT’ centred in Roboto 13/500 uppercase 0.1em tracking white. Search icon, account dropdown, cart count flush right. Hover lights a 2px#44d62cunderline beneath the active item.”
Iteration Guide
- Start with the black. If your canvas isn’t
#000000jet-black, it isn’t Razer. Lock the canvas first. - Razer Green is the only accent.
#44d62cfor every CTA, link, focus, badge, glow source. No second saturated colour except the Chroma RGB spectrum. - Roboto Black 900 with negative tracking is the manifesto voice. Hero headlines at 56–72px uppercase with -0.015em to -0.02em tracking. If your headline is sentence-case medium-weight, it isn’t Razer.
- Card hover lights a green border + glow halo. This is the brand’s signature interactive moment — never replace with shadow-only or border-only.
- Black-on-green CTAs. Primary buttons render
#000000text on#44d62cfill, not white-on-green. - Spec values in mono. Roboto Mono for every DPI / Hz / ms / mAh value. Spec labels in Roboto uppercase tracked.
- Body in pure white. Razer commits to
#fffffffor body — no slate-blue softening. - The Chroma RGB strip is the only decorative gradient. Use it sparingly — section divider on Chroma pages, footer accent, launch announcement only.
Drop razer into your project, then ship the actual sections in an afternoon.
1 · install design
npx design-md add razer 2 · ship landing page
npx agentkit init --design razer dark bold
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