light · sans · developer · clean · structured
DESIGN.md inspired by Prisma
White-paper canvas, navy ink, a single confident teal — the type-safe data layer dressed as documentation.
By webdesignhot · www.prisma.io ↗
$ npx @webdesignhot/design-md add prisma
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Aave Ghost-soft DeFi — lavender #978fff on white, custom Aave Repro sans, pastel gradients in a usually-brutalist lending space. Accenture Dark hero, white Graphik, and one electric purple — the `>` greater-than mark made into a whole consulting brand. '#a600ff' is always moving forward. Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. Aesop Monochrome-warm apothecary — ivory canvas, charcoal type, Suisse Int'l set small, 0px corners. Affirm Honest-money fintech in the dark — indigo #4a4af4 CTAs at near-pill 96px radius, light-weight white headlines, no fine print. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Allbirds Oatmeal-canvas eco-minimalism — Geograph sans on warm Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. American Express White-canvas premium-restraint membership UI — signature Amex Blue accent, near-black editorial type, concierge-tier hierarchy. Amplitude Light-canvas digital-analytics surface — IBM Plex Sans, grey #565656 body, black full-pill CTAs and a signature #1e61f0 blue. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Anytype Pure-black canvas, white ink, and a multi-color 'any' palette — a local-first, encrypted knowledge base that turns privacy into a colorful object. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arbitrum Arbitrum Blue on white — Layer 2 chain marketing with Inter sans, structured grids, sophisticated-restraint contrasted with Solana's cinematic. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Atlassian Enterprise-blue corporate canvas — signature Atlassian Blue, Charlie display type, four-product mark. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Away Editorial travel-luggage DTC — Graphik on white, photography-led, sharp 0px white CTAs over dark hero imagery. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Bandcamp Bandcamp Cyan + Helvetica — indie-music marketplace honesty, no streaming-platform polish, no algorithmic carousels. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Best Buy Yellow price-tag mark, electric blue trust, bold sans — big-box electronics design with Geek-Squad confidence. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Biome A white-canvas Rust toolchain page where one deep azure blue does all the work. Black Forest Labs Frontier-lab monochrome — stark white canvas, dark hero, near-black green-tint type, Instrument Sans at 500 throughout. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Bolt An electric-blue command line for the web — StackBlitz's AI builder on a near-black #1e1e21 canvas, Inter Display, builder's register. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Booking.com Booking Blue + signal yellow — the deal-finder design language at maximum density, optimized for conversion not contemplation. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Brilliant STEM education with playful diagram-energy — warm coral CTA on near-black, custom Brilliant Sans, illustrated geometry as hero. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Buttondown Indie newsletter software in heavy 900-weight Auto Pro — electric `#0069ff` pill CTAs and soft-yellow highlights on a pure-white canvas. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Calm Mindfulness in a serif — Calm Cream canvas, soft moonlit blue and forest green, Visby Round display, breathing-pace motion. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Capital One Confident-accessible banking — navy authority, one red swoosh, 2px-sharp blue. Captions Near-white studio canvas, an Exposure display, and a violet brand keyed off a full crayon-box of CSS color vars. Caraway Wholesome non-toxic-cookware DTC — Suisse Works serif on warm off-white, deep teal-green pill CTAs, pastel colorway palette. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Casper Cozy DTC sleep brand — Casper navy/indigo ink (`#1e306e`) on a pure-white canvas, deep-navy `#012169` pill CTAs at 32px radius, Calibre body under New Kansas friendly-serif display. Premium that tucks you in. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chase Trust-institutional banking UI — white canvas, near-black ink, bright-blue primary + green secondary CTAs in Open Sans. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. CircleCI Light-content CI/CD platform — near-black hero, Inter sans, navy chrome with a restrained CircleCI-green accent. ClassPass Wellness-marketplace energy — coral-pink CTA on warm white, GT America sans, photographed-class-as-hero pattern. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudflare Infrastructure-grade calm — white canvas, dark hero band, FT Kunst Grotesk, signature Cloudflare orange, full-pill CTAs. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Coda White-canvas productivity surface — Calibre display over Inter body, near-black UI with a single confident #0066ff blue and warm-cream callouts. CodeRabbit Near-black AI-review canvas — warm CodeRabbit orange accent, Plus Jakarta Sans, sharp 4px white CTAs. CodeSandbox Pale-lime electricity on a Cognition Research-lab monochrome — warm off-white, grotesk display, serif body, sharp 0px black. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Convex Warm cream canvas, near-black ink, GT America — a reactive backend that dresses like a broadsheet. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Craft Warm-white canvas, an Untitled Serif display over Untitled Sans body, near-black ink, and full-pill CTAs — a notes app dressed as a fine-press editorial. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. CVS Health CVS-red heart on a clean white canvas — custom CVS Sans, near-black ink, trustworthy healthcare clarity. Databricks Signature Databricks Red Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. dbt Labs dbt orange Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Deliveroo Deliveroo Teal on white — food-delivery design at maximum saturation, custom Roo Sans, kangaroo-mark mascot energy. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deloitte Big-4 gravitas — pure-white canvas, true-black ink, Open Sans at light 300, and the signature green dot. Delta Air Lines Whitney sans on near-white, Delta navy + signal red — the Hartsfield-Jackson aircraft livery translated to web typography. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. Drizzle ORM Near-monochrome white canvas, dark #282b3b controls, and one signature lime-green serpent (#c5f74f) — a no-magic TypeScript ORM. Duolingo Owl-green confidence and DIN-Round buttons that lift like candy — the gamified language app distilled to four colors and one mascot. dYdX Pure-black canvas, Satoshi-compressed display, and one signature indigo-purple #7774ff CTA — a pro-trader perps terminal as a brand. Dyson Engineering-greyscale on white — Dyson Futura Light at 44px (weight `300`, never bold), body ink `#333` not pure black, zero-radius CTAs with a fluid-dynamics ripple hover, and a single magenta accent reserved for haircare. The web brand of an engineering company that refuses to look like a marketing site. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Emirates Custom-serif luxury — Emirates red on light grey, gold accents, Fly Better editorial calm. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Everlane Pure white canvas, Maison Neue Book, near-black ink — radical-transparency DTC minimalism. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. fal Pure white canvas, focal display at 120px, and near-black #252527 CTAs — generative-AI inference at editorial scale. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Fortnite Battle-royale design at maximum saturation — neon yellow + electric blue on near-black, Burbank Big condensed display, season-driven brand kaleidoscope. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. GitLab Light DevOps-platform marketing — GitLab Sans, near-black ink, oversized 96px headlines, tanuki-orange accent. Gitpod Editorial dev-tool calm — light canvas, near-black navy text, ABC Diatype sans + Martina Plantijn serif, 8px radius. Glean White enterprise canvas, near-black indigo headlines, and one electric Glif Near-black Manrope on near-white, anchored by one confident green CTA — a playful creative-agent canvas. Glossier Post-pink austerity — white canvas, single-family Apercu, 0px radius rectangles. The brand that invented millennial-pink chrome in 2014 has retired pink to a footer wash and a single badge color. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Graphite Near-black developer canvas — Matter type, near-white ink, one clean blue, 8px CTAs. Graza Squeeze-bottle olive-oil DTC — quirky GT Alpina Typewriter on peachy-cream, olive type, chartreuse-lime CTAs at 32px. Groq Warm off-white canvas, light-weight Space Grotesk, and a single hot `#f43e01` orange — speed-obsessed AI inference. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. Gumroad Hot pink `#ff90e8` on cream, ABC Favorit at 96px, hard black borders and offset shadows — neo-brutalist creator commerce. Gymshark Pure white canvas, black ink, Montserrat bold display over Roboto body — every CTA a fully-rounded 56px pill. Harvey Counsel-grade dark — warm near-black canvas, custom serif display, ivory CTA, sharp 4px monochrome. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. HEY Warm-white canvas, deep purple-ink, and a crayon-box of saturated pastels — opinionated email dressed as a friendly poster. HeyGen Clean white canvas, ABC Solar Display headlines, and an electric-cyan #00c3ff CTA with black text — consumer-AI video, friendly and bright. Hilton Hilton Blue on white — confident-contemporary hospitality with Söhne-adjacent sans, blue-on-white photography-led layouts. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. HubSpot Warm coral-orange (#FF7A59) on a near-white canvas, a humanist sans set generous and round, and a brand voice that turned inbound marketing into a methodology. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. Hume AI Warm cream canvas, custom Fellix type, and near-black pill CTAs — voice-AI research presented with humanist calm rather than tech coldness. Hyperliquid Near-black IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. IKEA Yellow `#ffdb00` on blue `#0058a3`, Noto IKEA sans, Swedish-democratic-design retail at planetary scale. Inngest Durable workflows on a near-black canvas — Whyte display, muted gold CTAs, sharp 0px edges. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Intercom Cream canvas, near-black Saans display, and electric-cobalt JetBlue JetBlue Blue on white — friendly aviation with a custom rounded sans, Mint cabin orange accent, lower-case microcopy. Jupiter Jupiter lime on near-black — Solana DeFi aggregator with Inter, a cat-in-space mascot, and playful pill-CTA energy. Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Klarna Klarna PINK `#ffa8cd` on white, near-black navy `#0b051d` ink, Klarna Title at billboard scale. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lambda Near-black Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Ledger White canvas, Inter at rest, and one unmistakable Ledger Orange on full-pill CTAs — security made calm. Lego Lego Yellow + Red on white — primary-color toy theatre, custom Lego Sans, brick-as-hero photography. Lemon Squeezy A dark hero with white Circular display, signature lemon-yellow Leonardo.Ai A pure-black cinematic canvas where ufficioDisplay headlines and white full-pill CTAs frame generative imagery — a film studio's title card, Canva-owned. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. Liquid Death Black canvas, condensed all-caps Acumin Pro, stark black-and-white — heavy-metal brutalism for canned water. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Loom White canvas, Charlie Display sans, and a confident Atlassian blue pill — async video that feels like a calm, friendly workspace. LottieFiles White-canvas animation studio — DM Sans display at 96px, Inter body, near-black text, one signature teal #019d91. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Lowe's Signature navy blue on white canvas — residential-DIY warmth rendered as big-box retail. lululemon Quiet-luxury athleisure — Saans variable on bone-off-white, off-black ink (`#140f0f`, not pure black), pill CTAs on square product cards, mixed-case sentence-cased headlines tracked −4px. The athletic brand that murmurs. Luma AI A cinematic black screening room that opens into a white studio — Graphik set tight, every CTA a full white pill. Magic Frontier-research minimalism — white canvas, Aeonik display, Suisse Intl body, near-black ink, one radix-blue accent. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Marriott Luxury-hospitality restraint — Caudex serif for editorial moments, off-white canvas, gold-bronze CTA, photographed-resort hero. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mejuri Monochrome luxury — white canvas, near-black ink, Syndicat Grotesk small caps and a Simon Mono accent. The jewelry photography does all the color work. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. MetaMask Foxy Orange on white — Ethereum wallet design with custom MM Sans, 8-bit fox mascot, friendly-utility voice. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Monzo Hot Coral `#ff4f40` on bright white, MonzoSans humanist geometry, and a transparent challenger-bank warmth. Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. MyFitnessPal Fitness-tracking utility — MFP Blue on white, Inter sans, dense calorie-and-macro grids, conversion-first navigation. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Netlify White canvas, dark hero, Figtree-heavy 800 display — electric-teal pill CTAs, indigo links. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Nintendo Joyful red on paper-white — Nintendo's site is the toy-aisle of the web, illustration-rich and refusal-of-darkness intentional. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nubank Roxo #8d0de3 as the whole brand — white nuSansDisplay on dark purple, 999px pill CTAs, anti-bank warmth. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Obsidian Near-black canvas, near-white text, a single electric-purple CTA and a crystal mark — a local-first knowledge base that looks like the editor it ships. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. On Swiss-engineered monochrome — true-black ink on white, custom On sans, bold 700 heads and 40px full-pill CTAs. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Our Place Warm-heritage cookware DTC — Cheltenham serif at light 300 on a cream canvas, terracotta SHOP NOW CTAs, Plaid body. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paddle Merchant-of-record calm — condensed serif headlines on a near-black canvas with warm cream and sand CTAs. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. Patagonia Outdoor-cooperative editorial — Futura sans on cream, ranger-station palette, photography-led story-first marketing. Patreon Patreon Coral on white — creator-economy patronage with Söhne sans, photographer-led marketing, mid-2024 brand refresh language. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Penpot Open-source design-and-code platform — dark hero, Work Sans display, mint-green action surface on a white canvas. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Phantom Phantom Purple on near-black — crypto wallet design that respects the user's intelligence with editorial restraint. Picoko Warm-white canvas, weight-900 Outfit, and one blazing pink — product photography reimagined in seconds. Pika A cream-canvas AI video studio in custom Telka type, with peach and black pill CTAs. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Pinterest Masonry feed as product, restrained chrome around it — white canvas, near-black text, Pinterest red reserved for action. Pitch Enormous Mark Pro headlines on a black hero, then a clean white workspace — violet Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. PlayStation Sony's Cinema-Black canvas with PS Blue and a custom SST sans — gaming-as-cinema, premium hardware in editorial restraint. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Quizlet Study-buddy design — Quizlet purple-blue on white, custom Hurmes Geometric, flashcard-as-hero pattern. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Rainbow White canvas, SF Pro Rounded Black at 96px, and a pink-orange-blue-purple rainbow — the friendliest Ethereum wallet onchain. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Rare Beauty Soft lavender on cream — Selena Gomez's beauty brand with mental-health-aware editorial restraint and serif-led product cards. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Recraft A jet-black studio where ABC Gravity Condensed slams the headline at weight 900 and a single electric-lime CTA does all the shouting. Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Relume Monochrome editorial — warm off-white, near-black, and oversized regular-weight display for an AI website builder. Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Revolut Dark Aeonik Pro hero, white Inter content, near-black `#191c1f` ink, fully-pill CTAs and gradient-accented fintech sleekness. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Ritual Visible-supply-chain wellness — white lab canvas, Ritual Navy #142b6f everywhere, CircularXX, 25px rounded CTAs, warm yellow as the one accent. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Robinhood Chartreuse `#CCFF00` lime on a black `#000` canvas, Martina Plantijn serif headlines paired with Capsule Sans Text — financial-editorial register, not tech-app sans. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Scale AI White canvas, Aeonik at a colossal 116px, black 8px CTAs, and a signature deep-to-light purple gradient (#5933b2 → Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Shortwave A dark AI-email canvas with Poppins display weight and one electric blue — Inbox rebuilt by the people who built it. Sierra Calm enterprise-AI — light canvas, deep-green hero, GT America, full-pill CTAs. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. SKIMS Nude-neutral minimal luxury — cream canvas, dark photographic hero, warm near-black #2d2a26, sharp 0px. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. Snowflake Deeper cyan Solana Solana Gradient + Diatype on near-black — Layer 1 chain marketing as cinematic experiment, magenta-purple-cyan brand prism. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. Sourcegraph Near-black code-intelligence canvas — PolySans display, coral-red accent, big quiet headlines. Southwest Airlines Heart-warm low-cost airline — Southwest Sans on light grey, yellow CTA voltage with navy ink, sharp 2px corners. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spline Pure-black 3D-design canvas with electric-blue CTAs and a playful multi-color accent set — the browser becomes the viewport. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Stability AI A near-black studio floor where Archivo headlines run light and a single lavender pill carries the only colour. StackBlitz Electric blue `#1574ef` on a graphite `#1c1f25` canvas — the in-browser IDE that built Bolt. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Storybook Open-source frontend workshop — white canvas, Nunito Sans, dark hero band, and the signature coral-pink brand mark. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Synthesia A white enterprise canvas where Basier Square headlines run near-black navy and a single indigo-blue pill carries every action. T-Mobile T-Mobile magenta (#E20074) dominates a near-white canvas — Un-carrier loudness in TeleNeo display weight. Tailscale Warm-light approachable-technical — off-white canvas, near-black Inter, brick-red accent. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Temporal Near-black engineering canvas, Aeonik at hairline-light 300, signature indigo CTA — durable-execution gravity for distributed-systems people. Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The Home Depot Signature orange on white, Helvetica bold — hardware-aisle signage as a web storefront. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. Tinybird Near-black developer canvas lit by one bright mint-green — managed ClickHouse with sharp, zero-radius CTAs. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Todoist Warm-white canvas, Graphik sans, signature Todoist-red CTA — a task manager that feels calm, friendly, and quietly productive. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Trigger.dev Background jobs in the dark — Satoshi on near-black, one electric lime for action. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Udio A pitch-black stage with near-white Innovator display type and a single magenta-pink spotlight — a recording console reimagined as a creative canvas. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. Uniswap Uniswap Pink on white — DEX design with Basel sans, unicorn-mark whimsy, and rounded-card softness in a usually-brutalist DeFi space. Upstash Serverless data, daylight calm — a pale-grey canvas, deep green-black type, and one electric Upstash green. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Valorant Tactical-shooter design language — Tungsten condensed all-caps, signal-red CTAs, and an off-white text the brand calls "ECE8E1". Vapi Near-black developer canvas lit by a signature lime and a playful multi-color set — Avantt display at 80px over Season Sans body, cream text, r12 CTAs. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Visa Bright-blue + golden-yellow payment-rail confidence — saturated `#1434CB` primary, ceremonial `#FCC015` yellow on hero pill CTAs, pill geometry throughout, custom visa-font-latin in light/regular weights. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Vuori Coastal-California performance calm — Aktiv Grotesk on pure white, warm near-black `#333333` ink, restrained small type (28px h1), photography-led, sharp 0px corners. Premium-athletic that never raises its voice. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warby Parker Friendly-premium DTC eyewear — white canvas, bright blue + deep navy, fully pill CTAs. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Wayfair Near-white canvas, ink-black type, photographic product cards — editorial-light home retail at marketplace scale. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. Wikipedia System-default information design — Linux Libertine serif headings, Vector skin, deliberate non-branding for the encyclopedia of record. Windsurf Cream `#f6eede` canvas, dark heroes, Tomato Grotesk at light 300, sharp `#34e8bb` mint DOWNLOAD. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Wispr Flow Pale lemon-cream paper, EB Garamond at 120px, and a lavender download pill — voice dictation that dresses like a literary journal. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. xAI White canvas, Universal Sans, a stark near-black pill, and warm-grey terminal panels — frontier minimalism. Xbox Xbox Green on near-black, Microsoft's Segoe UI Display dialed to gamer-coded confidence — bold, energetic, Game Pass-first. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zed Warm paper-light canvas, IBM Plex Serif headlines at light weight, one electric-blue download button — a code editor's site that reads like a typesetter's page. Zoom Zoom Blue `#0B5CFF` on white — geometric sans wordmark, Workplace-era AI Companion friendly-corporate register. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
try on →
theme
mobile · 390 × 844
Tokens webdesignhot/0.1
- bg
#ffffff - surface
#f9fafb - text AAA · 15.6
#1d242f - brand — · 2.5
#14b8a6 - on-brand
#ffffff - border — · 1.2
#e2e8f0
Ship faster than ever.
display-hero "Mona Sans VF" 80px w700 -0.03em
Ship faster than ever.
display-lg "Mona Sans VF" 64px w700 -0.025em
Ship faster than ever.
h1 "Mona Sans VF" 64px w700 -0.022em
Built for teams that ship.
h2 "Mona Sans VF" 36px w900 -0.015em
A complete kit
h3 "Mona Sans VF" 24px w600 -0.005em
The quick brown fox jumps over the lazy dog.
h4 Inter 20px w600 0
The quick brown fox jumps over the lazy dog.
body-lg Inter 18px w400 0
The quick brown fox jumps over the lazy dog.
body Inter 16px w400 0
The quick brown fox jumps over the lazy dog.
button Inter 15px w600 0
The quick brown fox jumps over the lazy dog.
body-sm Inter 14px w400 0
npx @webdesignhot/design-md add stripe
code ui-monospace 14px w400 0
npx @webdesignhot/design-md add stripe
code-inline ui-monospace 14px w500 0
OUR DESIGN SYSTEM
label Inter 13px w500 0
The quick brown fox jumps over the lazy dog.
eyebrow Inter 13px w600 0.06em
OUR DESIGN SYSTEM
caption Inter 12px w500 0.02em
- step-0 0px
- step-1 4px
- step-2 8px
- step-3 12px
- step-4 16px
- step-5 24px
- step-6 32px
- step-7 48px
- step-8 64px
- step-9 96px
- step-10 128px
- micro
2px - sm
4px - md
6px - lg
8px - xl
12px - featured
16px - pill
9999px
Text link →
Card preview
A complete kit — everything your product needs.
Hero, pricing, FAQ, dashboard, docs — every layout your product needs.
New
Stable
v1.0
Design roles 0/8 mapped · webdesignhot/0.1
Maps the 8 canonical role names to this entry's actual tokens. Use these to plug the design into role-aware tools — shadcn/ui themes, role-aware Tailwind plugins, atelier-lint — without hard-coding token names.
- background → —
- foreground → —
- primary → —
- primary-foreground → —
- accent → —
- muted → —
- border → —
- ring → —
Prisma's marketing surface is a deliberate counter-move to the dark-terminal aesthetic that dominates developer tooling. Where PlanetScale and Vercel run near-black canvases, Prisma keeps the page paper-white (`#ffffff`) with navy body ink (`#1d242f`) and near-black headings (`#111827`) — the visual language of a well-typeset technical white paper rather than a CLI session. The type pairing reinforces it: Mona Sans, GitHub's wide variable grotesque, sets the display voice (pulled tight to a 64px hero), and Inter carries the body — a combination that reads as open-source-native and documentation-first. The entire color budget is spent on a single confident teal (`#14b8a6`, Tailwind teal-500) reserved for the primary "Get started" CTA and product accents; a secondary indigo (`#6366f1`) tags the ORM product line while teal tags Prisma Postgres. The system is built on Tailwind's palette tokens — the `--color-background-*` and `--color-foreground-*` variables are Tailwind hues renamed to semantic, product-scoped roles (`ppg` = Prisma Postgres green, `orm` = ORM indigo). Radii are restrained (6px CTAs, 12px cards), shadows are soft and near-colorless, and whitespace is generous. The lineage is "open-source documentation site that grew a marketing budget" — calm, type-safe, and legible before it is loud.
- The wide variable grotesque that sets Prisma's entire display voice — open-source-native, documentation-first.
- The underlying color palette — teal-500, indigo-500, gray-900 — renamed into Prisma's semantic, product-scoped design tokens.
- Light-canvas developer marketing with a single confident accent and white-paper legibility over dark-terminal drama.
- Tight type-led developer hero pattern and restrained component vocabulary — Prisma keeps the structure but flips the canvas to white.
- The neutral, screen-optimized body workhorse that keeps dense technical copy and code-adjacent prose highly legible.
Export
4 formats · paste-ready
Tailwind
theme.extend block for tailwind.config.js
CSS variables
:root { --bg, --text, --brand, … } you can paste anywhere
DTCG JSON
W3C Design Tokens Community Group format
Figma Variables
Importable into Figma → Variables → Import
---
name: Prisma
tagline: 'White-paper canvas, navy ink, a single confident teal — the type-safe data layer dressed as documentation.'
updated_at: 2026-05-29T21:44:11.907Z
published_at: 2026-05-29T21:44:11.907Z
author: webdesignhot
source_url: https://www.prisma.io
spec: webdesignhot/0.1
quality: curated
featured: false
categories: [dev-tools]
tags: [light, sans, developer, clean, structured]
preview_swatch: ['#ffffff', '#14b8a6', '#6366f1']
related: [planetscale, supabase, vercel]
description: 'Prisma runs a bright white canvas (`#ffffff`) with navy body ink (`#1d242f`) and near-black headings (`#111827`), then spends its entire color budget on one signature teal (`#14b8a6`) for the primary "Get started" CTA. Mona Sans sets the display voice — a wide variable grotesque pulled tight at 64px hero scale — while Inter carries the body. A secondary indigo (`#6366f1`) marks the ORM product line, teal marks Prisma Postgres, and the marketing surface stays paper-light even though the docs theme ships dark. The result reads like a well-typeset technical white paper: calm, legible, type-safe.'
colors:
bg: '#ffffff'
surface: '#f9fafb'
text: '#1d242f'
brand: '#14b8a6'
on-brand: '#ffffff'
border: '#e2e8f0'
typography:
display:
family: '"Mona Sans VF", system-ui, -apple-system, sans-serif'
weights: [500, 600, 700, 900]
body:
family: 'Inter, system-ui, -apple-system, sans-serif'
weights: [400, 500, 600]
mono:
family: 'ui-monospace, SFMono-Regular, "SF Mono", Menlo, monospace'
weights: [400, 500]
scale:
display-hero: { size: 80, weight: 700, lineHeight: 1.0, tracking: '-0.03em', family: display }
display-lg: { size: 64, weight: 700, lineHeight: 1.05, tracking: '-0.025em', family: display }
h1: { size: 64, weight: 700, lineHeight: 1.05, tracking: '-0.022em', family: display }
h2: { size: 36, weight: 900, lineHeight: 1.15, tracking: '-0.015em', family: display }
h3: { size: 24, weight: 600, lineHeight: 1.25, tracking: '-0.005em', family: display }
h4: { size: 20, weight: 600, lineHeight: 1.3, tracking: '0', family: body }
body-lg: { size: 18, weight: 400, lineHeight: 1.55, tracking: '0', family: body }
body: { size: 16, weight: 400, lineHeight: 1.55, tracking: '0', family: body }
body-sm: { size: 14, weight: 400, lineHeight: 1.5, tracking: '0', family: body }
label: { size: 13, weight: 500, lineHeight: 1.4, tracking: '0', family: body }
caption: { size: 12, weight: 500, lineHeight: 1.4, tracking: '0.02em', family: body }
button: { size: 15, weight: 600, lineHeight: 1.0, tracking: '0', family: body }
code: { size: 14, weight: 400, lineHeight: 1.6, tracking: '0', family: mono }
code-inline: { size: 14, weight: 500, lineHeight: 1.5, tracking: '0', family: mono }
eyebrow: { size: 13, weight: 600, lineHeight: 1.3, tracking: '0.06em', family: body }
radius:
micro: 2
sm: 4
md: 6
lg: 8
xl: 12
featured: 16
pill: 9999
spacing:
base: 4
scale: [0, 4, 8, 12, 16, 24, 32, 48, 64, 96, 128]
layout:
page-width: 1280
prose-width: 720
header-height: 64
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
duration-fast: 150
duration-standard: 240
duration-slow: 320
reduced-motion: 'respects prefers-reduced-motion: reduce — parallax data-flow illustrations freeze, hover lifts drop to color-only, scroll-reveals show final state immediately.'
breakpoints:
mobile: 640
tablet: 1024
desktop: 1280
wide: 1536
shadows:
ambient: 'rgba(17,24,39,0.04) 0 1px 2px'
standard: 'rgba(17,24,39,0.08) 0 4px 12px -2px'
elevated: 'rgba(17,24,39,0.12) 0 12px 28px -6px'
ring-brand: '0 0 0 3px rgba(20,184,166,0.35)'
accessibility:
contrast-text-on-bg: 13.6 # AAA — #1d242f navy on #ffffff
contrast-heading-on-bg: 16.1 # AAA — #111827 on #ffffff
contrast-on-brand: 2.4 # white on #14b8a6 — large/bold only; see §9
contrast-brand-text-on-bg: 2.9 # #14b8a6 on white — never body text; use #0d9488
focus-ring: '3px solid rgba(20,184,166,0.35), offset 2px'
reduced-motion-honored: true
keyboard-nav: 'standard tab order; teal focus ring on all interactive controls'
components:
button-primary: { bg: '#14b8a6', text: '#ffffff', padding: '10px 18px', radius: 6, font: 'button (15/600)', hover: 'bg → #0d9488' }
button-secondary: { bg: '#f3f4f6', text: '#111827', padding: '10px 18px', radius: 6, font: 'button (15/600)', hover: 'bg → #e5e7eb' }
button-ghost: { bg: transparent, text: '#1d242f', border: '1px solid #e2e8f0', padding: '10px 18px', radius: 6, hover: 'border → #cbd5e1; bg → #f9fafb' }
button-link: { bg: transparent, text: '#0d9488', padding: '0', hover: 'underline' }
card: { bg: '#ffffff', border: '1px solid #e2e8f0', radius: 12, padding: 24, shadow: ambient }
card-tinted: { bg: '#f9fafb', border: '1px solid #e2e8f0', radius: 12, padding: 24 }
input: { bg: '#ffffff', border: '1px solid #e2e8f0', text: '#1d242f', radius: 6, padding: '10px 12px', focus: 'border → #14b8a6; ring 3px rgba(20,184,166,0.35)' }
badge: { bg: '#d9f9f6', text: '#154f47', padding: '2px 10px', radius: 9999, font: 'caption (12/500)' }
code-chip: { bg: '#f3f4f6', text: '#111827', padding: '8px 14px', radius: 6, font: 'code-inline (14/500 mono)' }
lineage:
summary: |
Prisma's marketing surface is a deliberate counter-move to the
dark-terminal aesthetic that dominates developer tooling. Where
PlanetScale and Vercel run near-black canvases, Prisma keeps the
page paper-white (`#ffffff`) with navy body ink (`#1d242f`) and
near-black headings (`#111827`) — the visual language of a
well-typeset technical white paper rather than a CLI session. The
type pairing reinforces it: Mona Sans, GitHub's wide variable
grotesque, sets the display voice (pulled tight to a 64px hero),
and Inter carries the body — a combination that reads as
open-source-native and documentation-first. The entire color
budget is spent on a single confident teal (`#14b8a6`, Tailwind
teal-500) reserved for the primary "Get started" CTA and product
accents; a secondary indigo (`#6366f1`) tags the ORM product line
while teal tags Prisma Postgres. The system is built on Tailwind's
palette tokens — the `--color-background-*` and `--color-foreground-*`
variables are Tailwind hues renamed to semantic, product-scoped
roles (`ppg` = Prisma Postgres green, `orm` = ORM indigo). Radii
are restrained (6px CTAs, 12px cards), shadows are soft and
near-colorless, and whitespace is generous. The lineage is
"open-source documentation site that grew a marketing budget" —
calm, type-safe, and legible before it is loud.
influences:
- name: 'Mona Sans (GitHub)'
role: 'The wide variable grotesque that sets Prisma''s entire display voice — open-source-native, documentation-first.'
url: https://github.com/mona-sans
- name: 'Tailwind CSS'
role: 'The underlying color palette — teal-500, indigo-500, gray-900 — renamed into Prisma''s semantic, product-scoped design tokens.'
url: https://tailwindcss.com
- name: 'Stripe'
role: 'Light-canvas developer marketing with a single confident accent and white-paper legibility over dark-terminal drama.'
url: https://stripe.com
- name: 'Vercel'
role: 'Tight type-led developer hero pattern and restrained component vocabulary — Prisma keeps the structure but flips the canvas to white.'
url: https://vercel.com
- name: 'Inter (Rasmus Andersson)'
role: 'The neutral, screen-optimized body workhorse that keeps dense technical copy and code-adjacent prose highly legible.'
url: https://rsms.me/inter/
dark-mode: docs-only # marketing surface is light-only; the Fumadocs --color-fd-* dark theme applies only to the documentation app
---
## 1. Visual Theme & Atmosphere
Prisma's home page reads like a technical white paper that hired a
typographer. The canvas is bright `#ffffff`, the body copy is set in
navy `#1d242f` Inter, the headlines run near-black `#111827` in Mona
Sans, and the whole surface is unapologetically light. In a category
where almost every database and ORM brand has migrated to a near-black
terminal aesthetic — PlanetScale's zinc-950, Vercel's pure black,
Supabase's graphite — Prisma's choice to stay paper-white is the most
defining move in the brand. It signals *documentation-first*: this is a
tool you read, not a console you stare into.
The color discipline is severe in the best way. Across an entire
marketing page, the saturated color budget is spent on essentially one
hue: a confident teal `#14b8a6` (Tailwind teal-500) that owns the
primary "Get started" CTA and the Prisma Postgres product accents.
There is no second loud color competing for attention. A secondary
indigo `#6366f1` exists, but it is product-scoped — it tags the ORM
product line the way teal tags Prisma Postgres — rather than fighting
the teal for primary status. Everything else is neutral: white canvas,
gray surfaces, gray borders, navy ink.
The typography is where the brand earns its personality. Mona Sans —
GitHub's wide variable grotesque — sets the display voice. At hero
scale it runs 64px and gets pulled tight (-0.022em tracking) so the
wide letterforms close up into a dense, confident headline. Inter
carries the body at a comfortable 16px / 1.55 line-height. The pairing
is quietly opinionated: both are open-source, screen-native typefaces,
and choosing Mona Sans over a bespoke commercial display face is itself
a statement about who Prisma is for.
The mood is **calm, legible, and structured**. Whitespace is generous,
radii are gentle (6px on CTAs, 12px on cards), and shadows are soft and
near-colorless — `rgba(17,24,39,0.04)` ambient lifts rather than dramatic
drop shadows. Code samples sit in light gray chips (`#f3f4f6`) with the
familiar `$ npx prisma init` invocation rendered as a tappable element.
The page never shouts; it explains. The teal CTA is the one place the
brand raises its voice, and because it is the only saturated thing on
the page, it lands with disproportionate force.
It is worth noting explicitly: the documentation app ships a *dark*
theme (the `--color-fd-*` Fumadocs variables, `#121212` background), but
that is a docs-reading accommodation, not the marketing identity. The
brand surface — the thing this entry describes — is light.
**Key Characteristics**
- Bright white canvas (`#ffffff`) — a deliberate counter to the dark-terminal category norm
- Navy body ink (`#1d242f`) and near-black headings (`#111827`) for white-paper legibility
- Single signature teal (`#14b8a6`, Tailwind teal-500) carries the entire saturated color budget
- Secondary indigo (`#6366f1`) is product-scoped to the ORM line, never competing for primary status
- Mona Sans display (GitHub's wide variable grotesque) pulled tight at 64px hero scale
- Inter body at 16px / 1.55 — neutral, screen-native, code-adjacent legible
- Restrained radii: 6px CTAs, 12px cards, 16px featured panels
- Soft near-colorless shadows — gentle lifts, never dramatic drops
- Tailwind palette renamed into semantic, product-scoped tokens (`ppg`, `orm`)
- Code chips (`#f3f4f6`) treat the `npx prisma init` invocation as a first-class UI element
- Marketing is light-only; the dark theme is a docs-reading concern, not brand identity
## 2. Color Palette & Roles
### Primary
- **Background** (`#ffffff`) [→ `--background`]: the bright white canvas — the brand's foundational counter-move to dark-terminal tooling
- **Surface** (`#f9fafb`): Tailwind gray-50, the faintest tonal step for tinted cards and alternating sections
- **Body Text** (`#1d242f`): navy ink — the default copy color, slightly warmer than pure gray
- **Heading Text** (`#111827`) [→ `--color-foreground-neutral` reverse]: Tailwind gray-900 near-black for headlines
### Brand
- **Brand Teal** (`#14b8a6`) [→ `--color-foreground-ppg`, `--color-background-ppg-reverse`]: the signature Prisma Postgres teal — owns the primary "Get started" CTA
- **Brand Teal Strong** (`#2dd4bf`) [→ `--color-foreground-ppg-strong`]: brighter teal for hover-glow and emphasized accents
- **Brand Teal Deep** (`#0d9488`) [→ `--color-foreground-ppg-weak`]: deeper teal-600, used for teal *text on white* (passes AA where the 500 fails) and CTA hover fills
- **Brand Teal Alt** (`#16a394`) [→ `--primary`]: the docs/app primary teal — a near-twin of `#14b8a6` used in the documentation surface
- **On-Brand Text** (`#ffffff`) [→ `--primary-foreground`]: white on teal — bold/large only (see §9)
### Accent
- **ORM Indigo** (`#6366f1`) [→ `--color-foreground-orm`, `--color-background-orm-reverse`]: product-scoped accent for the ORM line
- **ORM Indigo Strong** (`#818cf8`) [→ `--color-foreground-orm-strong`]: lighter indigo-400 for highlights and gradients
- **ORM Indigo Deep** (`#4f46e5`) [→ `--color-foreground-orm-weak`]: indigo-600 for indigo text on white
- **Accent Wash** (`#d9f9f6`) [→ `--accent`]: pale teal tint for badge backgrounds and soft callouts
- **Accent Wash Text** (`#154f47`) [→ `--accent-foreground`]: deep teal ink that sits on the accent wash
### Interactive
- **Link** (`#0d9488`): teal-600 for inline links — chosen over the 500 so link text passes contrast
- **Link Hover** (`#0f766e`): teal-700, darkens on hover
- **Selection**: teal wash `rgba(20,184,166,0.18)` for text selection
- **Disabled** (`#9ca3af`) [→ `--color-foreground-neutral-weak`]: gray-400 disabled text
- **Disabled Bg** (`#f3f4f6`): gray-100 disabled fill
### Neutral Scale
- **Foreground Neutral** (`#111827`): near-black headings (gray-900)
- **Foreground Neutral Weak** (`#9ca3af`) [→ `--color-foreground-neutral-weak`]: gray-400 captions and muted labels
- **Foreground Neutral Weaker** (`#6b7280`) [→ `--color-foreground-neutral-weaker`]: gray-500 secondary copy
- **Gray 200** (`#e5e7eb`): hairline / divider on white
- **Gray 100** (`#f3f4f6`): code chip and secondary button fill
- **Gray 50** (`#f9fafb`): tinted card / alternating section
### Surface & Borders
- **Border** (`#e2e8f0`): slate-200 default hairline on white — card and input borders
- **Border Strong** (`#cbd5e1`): slate-300 for hover/emphasized borders
- **Border Soft** (`#f1f5f9`): slate-100 faint internal dividers
- **Surface** (`#f9fafb`): one tonal step above canvas for tinted blocks
### Shadow Colors
Shadows are tinted with the heading navy at very low alpha — never pure black, never brand-colored (except the focus ring). They produce a soft lift appropriate to a light canvas:
- **Ambient** (`rgba(17,24,39,0.04)`): resting card lift
- **Standard** (`rgba(17,24,39,0.08)`): hover / floating card
- **Elevated** (`rgba(17,24,39,0.12)`): popover, dropdown, modal
- **Focus Ring** (`rgba(20,184,166,0.35)`): the one brand-tinted shadow — teal focus glow
### Semantic
- **Success** (`#14b8a6`) [→ `--color-foreground-success`]: teal doubles as success (Prisma's success and brand are the same hue)
- **Success Strong** (`#2dd4bf`) [→ `--color-foreground-success-strong`]
- **Warning** (`#f97316`) [→ `--color-foreground-warning`]: orange-500
- **Warning Strong** (`#fb923c`) [→ `--color-foreground-warning-strong`]: orange-400
- **Error** (`#ef4444`) [→ `--color-foreground-error`]: red-500
- **Error Strong** (`#f87171`) [→ `--color-foreground-error-strong`]: red-400 for dark surfaces
- **Info** (`#60a5fa`) [→ `--color-foreground-blue`]: blue-400
## 3. Typography Rules
### Font Family
- **Display**: `"Mona Sans VF", system-ui, -apple-system, sans-serif` — GitHub's wide variable grotesque; weights 500–900
- **Body**: `Inter, system-ui, -apple-system, sans-serif` — neutral screen-optimized workhorse; weights 400–600
- **Mono**: `ui-monospace, SFMono-Regular, "SF Mono", Menlo, monospace` — system mono stack for code chips and samples; weights 400–500
Mona Sans is a variable font, so the brand exploits its width and weight axes: headlines run heavy (700–900) and the wide default is pulled in with negative tracking so large type closes into a dense block. Inter handles everything from body-large hero subheads down to 12px captions.
### Hierarchy
| Role | Font | Size | Weight | Line Height | Tracking | Notes |
|------|------|------|--------|-------------|----------|-------|
| display-hero | display | 80 | 700 | 1.0 | -0.03em | landing splash only |
| display-lg | display | 64 | 700 | 1.05 | -0.025em | major section opener |
| h1 | display | 64 | 700 | 1.05 | -0.022em | page hero headline (live-probed 64px) |
| h2 | display | 36 | 900 | 1.15 | -0.015em | section heading — note the 900 weight jump |
| h3 | display | 24 | 600 | 1.25 | -0.005em | sub-feature |
| h4 | body | 20 | 600 | 1.3 | 0 | card title (shifts to Inter) |
| body-lg | body | 18 | 400 | 1.55 | 0 | hero supporting copy |
| body | body | 16 | 400 | 1.55 | 0 | default paragraph (live-probed 16px) |
| body-sm | body | 14 | 400 | 1.5 | 0 | dense lists, table cells |
| label | body | 13 | 500 | 1.4 | 0 | form labels, meta |
| caption | body | 12 | 500 | 1.4 | 0.02em | footnotes, badge text |
| button | body | 15 | 600 | 1.0 | 0 | CTA label |
| eyebrow | body | 13 | 600 | 1.3 | 0.06em | uppercase section kicker |
| code | mono | 14 | 400 | 1.6 | 0 | code block body |
| code-inline | mono | 14 | 500 | 1.5 | 0 | `npx prisma init` chip, inline code |
### Principles
- **Mona Sans for display, Inter for body** — the open-source pairing is the brand's typographic signature; never substitute a generic system grotesque for the headline
- **Pull display tracking tight** — Mona Sans is wide by default; -0.022em to -0.03em closes it into a confident headline block at large sizes
- **The h2 900-weight jump is intentional** — section headings hit Mona Sans's heaviest weight for punch against the calm body
- **h4 shifts to Inter** — small headings (20px and below) drop the display face for legibility at body-adjacent sizes
- **16px body, 1.55 line-height** — generous leading for white-paper readability, not the dense 15px tooling norm
- **Mono is system, not custom** — code uses the platform mono stack; the brand doesn't ship a bespoke code face
- **Teal text must use the 600 (`#0d9488`), not the 500** — teal-500 fails contrast on white; the deeper teal is the legible variant
- **Weight ladder**: 900/700 display, 600 buttons/labels, 500 captions/inline-code, 400 body
## 4. Component Stylings
### Buttons
**button-primary** — Teal (the signature)
- Background: `#14b8a6`
- Text: `#ffffff` at 15/600
- Padding: 10px 18px
- Radius: 6
- Border: none
- Hover: bg → `#0d9488` (teal-600)
- Focus: 3px `rgba(20,184,166,0.35)` ring, 2px offset
- Use: primary CTA — "Get started", "Start now"
**button-secondary** — Gray fill
- Background: `#f3f4f6` (gray-100)
- Text: `#111827` at 15/600
- Padding: 10px 18px
- Radius: 6
- Hover: bg → `#e5e7eb` (gray-200)
- Use: secondary action; also the visual basis for the `$ npx prisma init` code chip
**button-ghost** — Outlined
- Background: transparent
- Text: `#1d242f` at 15/600
- Padding: 10px 18px
- Radius: 6
- Border: 1px solid `#e2e8f0`
- Hover: border → `#cbd5e1`, bg → `#f9fafb`
- Use: tertiary action — "Docs", "Sign in"
**button-link** — Bare
- Background: transparent
- Text: `#0d9488` (teal-600, for contrast) at 15/600
- Padding: 0
- Hover: underline
- Use: inline navigation, "Learn more →"
### Cards
**card-default**
- Background: `#ffffff`
- Padding: 24px
- Radius: 12
- Border: 1px solid `#e2e8f0`
- Shadow: ambient (`rgba(17,24,39,0.04)`)
- Hover: shadow → standard, border → `#cbd5e1`
- Use: feature card, doc link card
**card-tinted**
- Background: `#f9fafb` (gray-50)
- Padding: 24px
- Radius: 12
- Border: 1px solid `#e2e8f0`
- Use: alternating sections, quiet callouts, comparison panels
**card-product** — Teal/indigo accented
- Background: `#ffffff`
- Border: 1px solid `#e2e8f0`, with a top accent rule in `#14b8a6` (Postgres) or `#6366f1` (ORM)
- Radius: 12
- Use: product-line cards where teal/indigo distinguishes Prisma Postgres from the ORM
### Badges / Tags / Pills
**badge-accent** — Teal wash
- Background: `#d9f9f6` (`--accent`)
- Text: `#154f47` (`--accent-foreground`) at 12/500
- Padding: 2px 10px
- Radius: 9999 (pill)
- Use: "New", "Beta", feature tags, Prisma Postgres labels
**badge-neutral** — Gray
- Background: `#f3f4f6`
- Text: `#6b7280` at 12/500
- Padding: 2px 10px
- Radius: 9999
- Use: version tags, neutral metadata
**badge-orm** — Indigo wash
- Background: `rgba(99,102,241,0.12)`
- Text: `#4f46e5` at 12/500
- Padding: 2px 10px
- Radius: 9999
- Use: ORM product-line tags
### Inputs / Forms
**input-text**
- Background: `#ffffff`
- Text: `#1d242f` at 16/400
- Placeholder: `#9ca3af` (gray-400)
- Padding: 10px 12px
- Radius: 6
- Border: 1px solid `#e2e8f0`
- Focus: border → `#14b8a6`, ring 3px `rgba(20,184,166,0.35)`
- Use: newsletter, search, form fields
### Navigation
**nav-link**
- Background: transparent
- Text: `#1d242f` at 15/500
- Padding: 8px 12px
- Hover: text → `#0d9488` (teal-600)
- Active: text → `#111827` with subtle teal underline
- Use: top-nav items
**nav-cta** — primary teal button pinned right (see button-primary)
### Decorative
**code-chip** — The `npx prisma init` invocation
- Background: `#f3f4f6`
- Text: `#111827` at 14/500 mono
- Padding: 8px 14px
- Radius: 6
- Leading `$` rendered in muted `#9ca3af`
- Behaves as a click-to-copy element
**code-block** — Schema / sample
- Background: `#f9fafb` (light) or `#121212` (when embedding the dark docs theme)
- Text: 14/400 mono, syntax-highlighted
- Padding: 16px 20px
- Radius: 8
- Border: 1px solid `#e2e8f0`
## 5. Layout Principles
### Spacing System
- **Base unit**: 4px
- **Scale**: 0, 4, 8, 12, 16, 24, 32, 48, 64, 96, 128
- **Density observation**: Prisma's grid is **generous**, not dense — section gaps run 96–128px, card interiors 24px, and the page breathes far more than terminal-aesthetic peers like PlanetScale. The whitespace is part of the white-paper legibility argument.
### Grid & Container
- **Page width**: 1280px max
- **Prose width**: 720px for documentation and marketing body copy
- **Hero**: centered, type-led, content constrained to ~960px with the code-chip CTA pairing below the headline
- **Feature grid**: 3-col at desktop, 2-col at tablet, 1-col at mobile
### Whitespace Philosophy
- Whitespace is **structural** — it separates the document into readable sections the way headings separate a paper
- Generous section padding (96–128px) makes the long technical narrative scannable
- Cards sit apart with comfortable gutters rather than packed comparison grids
### Section Cadence
- White hero → white feature grid → gray-50 tinted callout band → white product cards → gray-50 footer
- Tonal rhythm alternates `#ffffff` ↔ `#f9fafb` to break long pages without introducing a second color
- The teal never anchors a full section background — it stays foreground for CTAs and product accents
## 6. Shapes & Radius Scale
| Tier | Px | Use |
|------|----|----|
| Micro | 2 | inline chips, tight tags, the cookie-banner button |
| Standard | 4 | small badges, inline pills |
| Comfortable | 6 | buttons, inputs, code chips (live-probed 6px on "Get started") |
| Relaxed | 8 | code blocks, larger inputs |
| Featured | 12 | cards |
| Large | 16 | hero shells, signature illustrative panels |
| Pill | 9999 | badges, status pills, avatar shapes |
The 6px CTA radius is the brand signature — gentle but not pillowy. It sits between the hard-edged terminal look (2–4px) and the soft consumer-SaaS pill, matching Prisma's "approachable but serious" positioning. Cards step up to 12px for a friendlier, document-card feel.
## 7. Depth & Elevation
| Level | Treatment | Use |
|-------|-----------|----|
| 0 | flat on white | hero copy, body text |
| 1 | 1px `#e2e8f0` border, no shadow | inline cards, code blocks |
| 2 | 1px border + ambient shadow | resting feature cards |
| 3 | standard shadow | card hover, floating elements |
| 4 | elevated shadow | popover, dropdown, modal |
**Shadow Philosophy**: On a white canvas, depth comes primarily from the 1px slate border (`#e2e8f0`) plus a very soft navy-tinted shadow (`rgba(17,24,39,0.04–0.12)`). Shadows are never pure black (too harsh on white) and never brand-tinted — the one exception is the teal focus ring. Elevation is subtle; Prisma prefers borders and tonal surface shifts (`#ffffff` ↔ `#f9fafb`) over heavy drop shadows. The result is flat-but-defined, appropriate to a documentation aesthetic.
## 8. Interaction & Motion
### Easing
- **Standard**: `cubic-bezier(0.4, 0, 0.2, 1)` — default for hover, color, and transform transitions
- **Emphasized**: `cubic-bezier(0.2, 0, 0, 1)` — modal/popover enter, scroll-reveals
### Durations
- **Fast** (150ms): hover color shifts, focus ring
- **Standard** (240ms): card lift, dropdown open
- **Slow** (320ms): modal enter, scroll-reveal sequences
### Per-Component Recipes
- **Button hover**: bg `#14b8a6` → `#0d9488` over 150ms; no scale (calm, not bouncy)
- **Card hover**: shadow ambient → standard, border `#e2e8f0` → `#cbd5e1`, optional 2px upward translate over 240ms
- **Link hover**: teal text darkens `#0d9488` → `#0f766e`; underline appears over 150ms
- **Code chip**: click-to-copy flips label to "Copied!" with a brief teal tick, 150ms
- **Data-flow illustrations**: hero/feature diagrams animate query/result flow along connectors on scroll-into-view, ~320ms, emphasized easing
### Page Transitions
- Sections reveal with a short fade + 8px rise on scroll-into-view, emphasized easing, staggered ~60ms per item
### Reduced Motion
When `prefers-reduced-motion: reduce` is set:
- Parallax and data-flow connector animations freeze at their final state
- Card hover lifts drop to color/border-only (no translate)
- Scroll-reveals show their final state immediately (no fade or rise)
- Copy-confirmation tick appears without animation
## 9. Accessibility & A11y
### Contrast Pairs
- **Navy `#1d242f` on `#ffffff`**: 13.6:1 (AAA) — body copy
- **Heading `#111827` on `#ffffff`**: 16.1:1 (AAA) — headlines
- **Muted `#6b7280` on `#ffffff`**: 4.8:1 (AA) — secondary copy
- **Gray-400 `#9ca3af` on `#ffffff`**: 2.5:1 — placeholder/disabled only, never body text
- **White on teal `#14b8a6`**: 2.4:1 — **fails AA for normal text**; acceptable only for large/bold button labels at 15px+/600. Prefer the deeper teal for any small-text-on-teal need.
- **Teal `#14b8a6` text on `#ffffff`**: 2.9:1 — **never use as text color**; switch to teal-600 `#0d9488` (3.4:1 large / use 700 for body)
- **Teal-600 `#0d9488` on `#ffffff`**: 3.4:1 (AA Large) — links and teal text use this, not the 500
- **Accent text `#154f47` on wash `#d9f9f6`**: 7.9:1 (AAA) — badge text
The single biggest a11y trap in this system is teal-on-white text. The brand teal-500 is a CTA *fill* color, not a *text* color. Any teal text on white must drop to the 600 or 700.
### Focus Indicators
- Default: 3px solid `rgba(20,184,166,0.35)` ring, 2px offset
- Inputs: focus border → `#14b8a6` + 3px teal ring
- Always visible; never `outline: none` without a replacement
### ARIA Patterns
- **Code chip**: `role="button"`, `aria-label="Copy npx prisma init"`, `aria-live="polite"` confirmation
- **Dialog**: `aria-labelledby` + `aria-describedby`; focus trap; ESC to close
- **Tabs** (product switcher Postgres/ORM): `role="tablist"` with `aria-selected`
- **Badges**: decorative badges marked `aria-hidden`; meaningful ones get text alternatives
### Keyboard Navigation
- Logical tab order following visual flow; skip-link at page top
- Enter/Space activates buttons and the copy chip
- Arrow keys move within the product tab switcher
- Escape closes modals and dropdowns
### Screen Reader Hints
- Decorative data-flow diagrams are `aria-hidden`; their meaning is conveyed in adjacent prose
- Code samples use semantic `<pre><code>`
- Product-line color coding (teal vs indigo) is always paired with text labels
### Reduced Motion
`prefers-reduced-motion: reduce` honored throughout — see §8.
## 10. Responsive Behavior
### Breakpoints
| Name | Min Width | Use |
|------|-----------|----|
| Mobile | — | default, 1-col |
| Tablet | 640 | 2-col grids |
| Desktop | 1024 | 3-col grids |
| Wide | 1280 | max page width |
| Ultra | 1536 | wide hero, expanded gutters |
### Touch Targets
- Minimum 44×44px for primary controls
- CTA buttons at 10px 18px padding + 15px label clear the target comfortably
- Code chip expands hit-area to full chip width
### Collapsing Strategy
- **Nav**: collapses to hamburger ≤ 768px; teal "Get started" CTA stays visible in the collapsed bar
- **Feature grid**: 3-col → 2-col @ 1024 → 1-col @ 640
- **Hero headline**: 64px reduces to ~40px @ 640; tracking loosens slightly as size drops
- **Code blocks**: scroll horizontally on overflow; never wrap schema syntax
- **Product cards**: stack vertically on mobile, retaining the teal/indigo top rule
### Image Behavior
- UI screenshots and schema diagrams are SVG/PNG, served responsive
- Illustrative data-flow graphics scale fluidly and lock minimum legible sizes
- Icons lock at 16–20px
## 11. Content & Voice
### Tone
Clear, technical, and reassuring — Prisma writes like good documentation that happens to be marketing. Sentences are full and precise, the value prop ("type-safe", "serverless Postgres", "the ORM developers trust") is stated plainly, and the copy assumes a developer reader who wants substance over hype. Confident but never loud — the same calm the visual system projects.
### Microcopy Patterns
- **Button verbs**: "Get started", "Start now", "Read the docs", "Talk to sales" — direct, two-word maximum
- **Code-first CTA**: the `$ npx prisma init` chip *is* a CTA — the brand leads with the literal command
- **Feature framing**: benefit-led headline + technical clarification ("Type-safe database access" → "Auto-generated and type-safe query builder")
- **Empty states**: instructive and command-oriented — point the user at the next CLI step
### CTA Verb Conventions
- Primary: "Get started" (the live-probed teal CTA), "Start now"
- Product: "Try Prisma Postgres", "Explore the ORM"
- Docs: "Read the docs", "View on GitHub"
- Sales: "Talk to sales"
## 12. Dark Mode & Theming
The **marketing surface is light-only** — the white canvas is the brand identity and there is no dark-mode toggle on the home page. However, Prisma's **documentation app ships a dark theme** built on Fumadocs tokens (`--color-fd-background: #121212`, `--color-fd-foreground: #ebebeb`, `--color-fd-card: #191919`). That dark theme is a *reading accommodation* for the docs app, not part of the marketing identity — which is exactly why this entry's tokens describe the light surface and treat the `--color-fd-*` variables as out of scope.
The design system itself is theme-aware in a different sense: the `--color-background-*` / `--color-foreground-*` tokens ship in matched pairs (`ppg` / `ppg-reverse`, `neutral` / `neutral-reverse`) so a component can be rendered on light or dark backgrounds by swapping to the reverse token. This is how teal stays correct in both contexts: `--color-foreground-ppg` (`#14b8a6`) on light, `--color-foreground-ppg-strong` (`#2dd4bf`) brightened for dark.
If a dark marketing variant were ever built, the path is already laid: canvas → `#030712` (`--color-background-default`), body → `#f9fafb`, teal brightens to `#2dd4bf` for contrast, indigo to `#818cf8`. The reverse-token architecture means the brand could go dark without re-picking a single hue.
## 13. Lineage & Influences
Prisma's marketing surface is a deliberate counter-move to the dark-terminal aesthetic that dominates developer tooling. Where PlanetScale runs zinc-950 and Vercel runs pure black, Prisma keeps the page paper-white with navy ink and near-black headings — the visual language of a well-typeset technical white paper rather than a CLI session. The typographic pairing reinforces it: Mona Sans, GitHub's wide variable grotesque, sets the display voice (pulled tight to a 64px hero), and Inter carries the body — a combination that reads as open-source-native and documentation-first.
The system is built on Tailwind's palette: the `--color-background-*` and `--color-foreground-*` variables are Tailwind hues renamed into semantic, product-scoped roles, where `ppg` is the Prisma Postgres teal and `orm` is the ORM indigo. The entire saturated color budget goes to one confident teal (`#14b8a6`) for the primary "Get started" CTA, with indigo kept product-scoped rather than competing for primary status. Radii are restrained, shadows soft and near-colorless, whitespace generous. The lineage is "open-source documentation site that grew a marketing budget" — calm, type-safe, legible before it is loud.
- **Mona Sans (GitHub)** — https://github.com/mona-sans — the wide variable grotesque that sets Prisma's display voice
- **Tailwind CSS** — https://tailwindcss.com — the underlying palette (teal-500, indigo-500, gray-900) renamed into Prisma's semantic tokens
- **Stripe** — https://stripe.com — light-canvas developer marketing with a single confident accent
- **Vercel** — https://vercel.com — tight type-led developer hero pattern (Prisma flips the canvas to white)
- **Inter (Rasmus Andersson)** — https://rsms.me/inter/ — the neutral screen-optimized body workhorse
## 14. Do's and Don'ts
### Do
- **Do** keep the canvas bright white (`#ffffff`) — the light surface is the brand's defining counter-move
- **Do** reserve teal `#14b8a6` for the primary CTA and product accents — it's the entire saturated budget
- **Do** use teal-600 `#0d9488` for any teal *text* on white — the 500 fails contrast
- **Do** set headings in Mona Sans pulled tight (-0.022em+) so the wide letterforms close up
- **Do** keep the h2 at the 900 weight — it's the intended punch against the calm body
- **Do** set body in Inter at 16px / 1.55 for white-paper readability
- **Do** keep the ORM indigo `#6366f1` product-scoped, never competing with teal for primary
- **Do** treat the `npx prisma init` code chip as a first-class, copyable CTA element
- **Do** use 6px button radius and 12px card radius
- **Do** keep shadows soft and navy-tinted (`rgba(17,24,39,0.04–0.12)`), never pure black
- **Do** pair product color-coding (teal/indigo) with text labels for accessibility
### Don't
- **Don't** flip the marketing surface to dark — the dark theme belongs to the docs app only
- **Don't** use teal-500 as text on white — it fails AA; drop to 600/700
- **Don't** introduce a second loud accent — the single-teal discipline is the brand
- **Don't** let indigo compete with teal for the primary CTA; indigo is product-scoped
- **Don't** substitute a generic system sans for Mona Sans in headlines — the GitHub grotesque is the voice
- **Don't** use pure-black drop shadows on white; they read as harsh and off-brand
- **Don't** harden radii toward 2–4px terminal corners — Prisma is approachable (6px CTAs, 12px cards)
- **Don't** crowd the layout — the generous 96–128px section rhythm is part of the legibility argument
- **Don't** set body type below 16px or with tight leading — Prisma reads like a paper, not a dashboard
- **Don't** anchor a full section background in teal — it stays foreground for action
- **Don't** confuse `--primary` (`#16a394`, docs/app) with the marketing CTA teal (`#14b8a6`) — use the 500 on marketing
## 15. Agent Prompt Guide
### Quick Color Reference
```
bg: #ffffff
surface: #f9fafb
text: #1d242f (navy body)
heading: #111827 (near-black)
brand: #14b8a6 (teal-500 — CTA fill)
brand-text: #0d9488 (teal-600 — teal text on white)
brand-strong: #2dd4bf (teal-400 — hover/dark)
accent-orm: #6366f1 (indigo — ORM line)
accent-wash: #d9f9f6 (pale teal badge bg)
accent-wash-text: #154f47
border: #e2e8f0
on-brand: #ffffff
```
### Example Component Prompts
1. "Create a hero section on a white `#ffffff` canvas: a 64px Mona Sans headline at 700 weight with -0.022em tracking in near-black `#111827`, an 18px Inter subhead in navy `#1d242f` below. Pair a primary teal button (`#14b8a6` fill, white text, 6px radius, 10px 18px padding, 15/600 label) saying 'Get started' with a gray code chip (`#f3f4f6` bg, `#111827` mono text, 6px radius) reading '$ npx prisma init'."
2. "Design a 3-card feature grid on white: each card `#ffffff` bg, 24px padding, 12px radius, 1px `#e2e8f0` border, ambient `rgba(17,24,39,0.04)` shadow. Card title in 20px Inter 600 `#111827`, body in 16px Inter 400 `#1d242f`. On hover, border → `#cbd5e1` and shadow lifts to standard. No saturated color except a small teal `#d9f9f6` 'New' pill where relevant."
3. "Build a product-line switcher: two tabs, 'Prisma Postgres' accented teal `#14b8a6` and 'ORM' accented indigo `#6366f1`. Selected tab shows a 2px bottom rule in its accent color; cards below carry a matching top accent rule. Tab labels in 15px Inter 600, navy `#1d242f` when inactive."
4. "Create a teal CTA band: white `#ffffff` background, centered 36px Mona Sans 900 heading `#111827`, 18px Inter subhead `#6b7280`, and a single primary teal button (`#14b8a6`, white text, 6px radius) 'Start now'. Keep it flat — soft navy-tinted shadow only, no gradients."
5. "Design a code block: `#f9fafb` background, 1px `#e2e8f0` border, 8px radius, 14px mono `#1d242f` body at 1.6 line-height, syntax-highlighted. Inline code in surrounding prose renders in 14px mono at 500 weight. Add a copy button in the top-right that confirms with a brief teal tick."
6. "Build a newsletter input row on white: text input `#ffffff` bg, 1px `#e2e8f0` border, 6px radius, 10px 12px padding, `#9ca3af` placeholder, navy `#1d242f` value. On focus, border → `#14b8a6` with a 3px `rgba(20,184,166,0.35)` ring. Submit button is primary teal."
### Iteration Guide
1. **Start white** — `#ffffff` canvas with navy `#1d242f` body and `#111827` headings. If you're on a dark canvas, you've built the docs theme, not the marketing brand.
2. **Spend all saturated color on teal** — `#14b8a6` for the CTA, nothing else competing. One loud color, everywhere else neutral.
3. **Teal text needs the 600** — any teal-colored text or link uses `#0d9488`, not `#14b8a6`. Verify contrast.
4. **Mona Sans display, pulled tight** — wide grotesque at -0.022em+ tracking; the h2 hits 900 weight. Inter for body.
5. **Gentle radii** — 6px buttons, 12px cards. Not 2–4px terminal corners, not pillowy consumer pills.
6. **Soft navy shadows** — `rgba(17,24,39,0.04–0.12)`, never pure black, never teal (except the focus ring).
7. **Lead with the command** — the `npx prisma init` code chip is a CTA; treat it as a first-class element.
8. **Breathe** — 96–128px section rhythm, 16px body, generous leading. Prisma reads like a paper.
---
*Theme-toggle audit: score=2, signals=[tailwind-dark-class] — dark signal is the Fumadocs docs theme; marketing surface is light.*
1. Visual Theme & Atmosphere
Prisma’s home page reads like a technical white paper that hired a
typographer. The canvas is bright #ffffff, the body copy is set in
navy #1d242f Inter, the headlines run near-black #111827 in Mona
Sans, and the whole surface is unapologetically light. In a category
where almost every database and ORM brand has migrated to a near-black
terminal aesthetic — PlanetScale’s zinc-950, Vercel’s pure black,
Supabase’s graphite — Prisma’s choice to stay paper-white is the most
defining move in the brand. It signals documentation-first: this is a
tool you read, not a console you stare into.
The color discipline is severe in the best way. Across an entire
marketing page, the saturated color budget is spent on essentially one
hue: a confident teal #14b8a6 (Tailwind teal-500) that owns the
primary “Get started” CTA and the Prisma Postgres product accents.
There is no second loud color competing for attention. A secondary
indigo #6366f1 exists, but it is product-scoped — it tags the ORM
product line the way teal tags Prisma Postgres — rather than fighting
the teal for primary status. Everything else is neutral: white canvas,
gray surfaces, gray borders, navy ink.
The typography is where the brand earns its personality. Mona Sans — GitHub’s wide variable grotesque — sets the display voice. At hero scale it runs 64px and gets pulled tight (-0.022em tracking) so the wide letterforms close up into a dense, confident headline. Inter carries the body at a comfortable 16px / 1.55 line-height. The pairing is quietly opinionated: both are open-source, screen-native typefaces, and choosing Mona Sans over a bespoke commercial display face is itself a statement about who Prisma is for.
The mood is calm, legible, and structured. Whitespace is generous,
radii are gentle (6px on CTAs, 12px on cards), and shadows are soft and
near-colorless — rgba(17,24,39,0.04) ambient lifts rather than dramatic
drop shadows. Code samples sit in light gray chips (#f3f4f6) with the
familiar $ npx prisma init invocation rendered as a tappable element.
The page never shouts; it explains. The teal CTA is the one place the
brand raises its voice, and because it is the only saturated thing on
the page, it lands with disproportionate force.
It is worth noting explicitly: the documentation app ships a dark
theme (the --color-fd-* Fumadocs variables, #121212 background), but
that is a docs-reading accommodation, not the marketing identity. The
brand surface — the thing this entry describes — is light.
Key Characteristics
- Bright white canvas (
#ffffff) — a deliberate counter to the dark-terminal category norm - Navy body ink (
#1d242f) and near-black headings (#111827) for white-paper legibility - Single signature teal (
#14b8a6, Tailwind teal-500) carries the entire saturated color budget - Secondary indigo (
#6366f1) is product-scoped to the ORM line, never competing for primary status - Mona Sans display (GitHub’s wide variable grotesque) pulled tight at 64px hero scale
- Inter body at 16px / 1.55 — neutral, screen-native, code-adjacent legible
- Restrained radii: 6px CTAs, 12px cards, 16px featured panels
- Soft near-colorless shadows — gentle lifts, never dramatic drops
- Tailwind palette renamed into semantic, product-scoped tokens (
ppg,orm) - Code chips (
#f3f4f6) treat thenpx prisma initinvocation as a first-class UI element - Marketing is light-only; the dark theme is a docs-reading concern, not brand identity
2. Color Palette & Roles
Primary
- Background (
#ffffff) [→--background]: the bright white canvas — the brand’s foundational counter-move to dark-terminal tooling - Surface (
#f9fafb): Tailwind gray-50, the faintest tonal step for tinted cards and alternating sections - Body Text (
#1d242f): navy ink — the default copy color, slightly warmer than pure gray - Heading Text (
#111827) [→--color-foreground-neutralreverse]: Tailwind gray-900 near-black for headlines
Brand
- Brand Teal (
#14b8a6) [→--color-foreground-ppg,--color-background-ppg-reverse]: the signature Prisma Postgres teal — owns the primary “Get started” CTA - Brand Teal Strong (
#2dd4bf) [→--color-foreground-ppg-strong]: brighter teal for hover-glow and emphasized accents - Brand Teal Deep (
#0d9488) [→--color-foreground-ppg-weak]: deeper teal-600, used for teal text on white (passes AA where the 500 fails) and CTA hover fills - Brand Teal Alt (
#16a394) [→--primary]: the docs/app primary teal — a near-twin of#14b8a6used in the documentation surface - On-Brand Text (
#ffffff) [→--primary-foreground]: white on teal — bold/large only (see §9)
Accent
- ORM Indigo (
#6366f1) [→--color-foreground-orm,--color-background-orm-reverse]: product-scoped accent for the ORM line - ORM Indigo Strong (
#818cf8) [→--color-foreground-orm-strong]: lighter indigo-400 for highlights and gradients - ORM Indigo Deep (
#4f46e5) [→--color-foreground-orm-weak]: indigo-600 for indigo text on white - Accent Wash (
#d9f9f6) [→--accent]: pale teal tint for badge backgrounds and soft callouts - Accent Wash Text (
#154f47) [→--accent-foreground]: deep teal ink that sits on the accent wash
Interactive
- Link (
#0d9488): teal-600 for inline links — chosen over the 500 so link text passes contrast - Link Hover (
#0f766e): teal-700, darkens on hover - Selection: teal wash
rgba(20,184,166,0.18)for text selection - Disabled (
#9ca3af) [→--color-foreground-neutral-weak]: gray-400 disabled text - Disabled Bg (
#f3f4f6): gray-100 disabled fill
Neutral Scale
- Foreground Neutral (
#111827): near-black headings (gray-900) - Foreground Neutral Weak (
#9ca3af) [→--color-foreground-neutral-weak]: gray-400 captions and muted labels - Foreground Neutral Weaker (
#6b7280) [→--color-foreground-neutral-weaker]: gray-500 secondary copy - Gray 200 (
#e5e7eb): hairline / divider on white - Gray 100 (
#f3f4f6): code chip and secondary button fill - Gray 50 (
#f9fafb): tinted card / alternating section
Surface & Borders
- Border (
#e2e8f0): slate-200 default hairline on white — card and input borders - Border Strong (
#cbd5e1): slate-300 for hover/emphasized borders - Border Soft (
#f1f5f9): slate-100 faint internal dividers - Surface (
#f9fafb): one tonal step above canvas for tinted blocks
Shadow Colors
Shadows are tinted with the heading navy at very low alpha — never pure black, never brand-colored (except the focus ring). They produce a soft lift appropriate to a light canvas:
- Ambient (
rgba(17,24,39,0.04)): resting card lift - Standard (
rgba(17,24,39,0.08)): hover / floating card - Elevated (
rgba(17,24,39,0.12)): popover, dropdown, modal - Focus Ring (
rgba(20,184,166,0.35)): the one brand-tinted shadow — teal focus glow
Semantic
- Success (
#14b8a6) [→--color-foreground-success]: teal doubles as success (Prisma’s success and brand are the same hue) - Success Strong (
#2dd4bf) [→--color-foreground-success-strong] - Warning (
#f97316) [→--color-foreground-warning]: orange-500 - Warning Strong (
#fb923c) [→--color-foreground-warning-strong]: orange-400 - Error (
#ef4444) [→--color-foreground-error]: red-500 - Error Strong (
#f87171) [→--color-foreground-error-strong]: red-400 for dark surfaces - Info (
#60a5fa) [→--color-foreground-blue]: blue-400
3. Typography Rules
Font Family
- Display:
"Mona Sans VF", system-ui, -apple-system, sans-serif— GitHub’s wide variable grotesque; weights 500–900 - Body:
Inter, system-ui, -apple-system, sans-serif— neutral screen-optimized workhorse; weights 400–600 - Mono:
ui-monospace, SFMono-Regular, "SF Mono", Menlo, monospace— system mono stack for code chips and samples; weights 400–500
Mona Sans is a variable font, so the brand exploits its width and weight axes: headlines run heavy (700–900) and the wide default is pulled in with negative tracking so large type closes into a dense block. Inter handles everything from body-large hero subheads down to 12px captions.
Hierarchy
| Role | Font | Size | Weight | Line Height | Tracking | Notes |
|---|---|---|---|---|---|---|
| display-hero | display | 80 | 700 | 1.0 | -0.03em | landing splash only |
| display-lg | display | 64 | 700 | 1.05 | -0.025em | major section opener |
| h1 | display | 64 | 700 | 1.05 | -0.022em | page hero headline (live-probed 64px) |
| h2 | display | 36 | 900 | 1.15 | -0.015em | section heading — note the 900 weight jump |
| h3 | display | 24 | 600 | 1.25 | -0.005em | sub-feature |
| h4 | body | 20 | 600 | 1.3 | 0 | card title (shifts to Inter) |
| body-lg | body | 18 | 400 | 1.55 | 0 | hero supporting copy |
| body | body | 16 | 400 | 1.55 | 0 | default paragraph (live-probed 16px) |
| body-sm | body | 14 | 400 | 1.5 | 0 | dense lists, table cells |
| label | body | 13 | 500 | 1.4 | 0 | form labels, meta |
| caption | body | 12 | 500 | 1.4 | 0.02em | footnotes, badge text |
| button | body | 15 | 600 | 1.0 | 0 | CTA label |
| eyebrow | body | 13 | 600 | 1.3 | 0.06em | uppercase section kicker |
| code | mono | 14 | 400 | 1.6 | 0 | code block body |
| code-inline | mono | 14 | 500 | 1.5 | 0 | npx prisma init chip, inline code |
Principles
- Mona Sans for display, Inter for body — the open-source pairing is the brand’s typographic signature; never substitute a generic system grotesque for the headline
- Pull display tracking tight — Mona Sans is wide by default; -0.022em to -0.03em closes it into a confident headline block at large sizes
- The h2 900-weight jump is intentional — section headings hit Mona Sans’s heaviest weight for punch against the calm body
- h4 shifts to Inter — small headings (20px and below) drop the display face for legibility at body-adjacent sizes
- 16px body, 1.55 line-height — generous leading for white-paper readability, not the dense 15px tooling norm
- Mono is system, not custom — code uses the platform mono stack; the brand doesn’t ship a bespoke code face
- Teal text must use the 600 (
#0d9488), not the 500 — teal-500 fails contrast on white; the deeper teal is the legible variant - Weight ladder: 900/700 display, 600 buttons/labels, 500 captions/inline-code, 400 body
4. Component Stylings
Buttons
button-primary — Teal (the signature)
- Background:
#14b8a6 - Text:
#ffffffat 15/600 - Padding: 10px 18px
- Radius: 6
- Border: none
- Hover: bg →
#0d9488(teal-600) - Focus: 3px
rgba(20,184,166,0.35)ring, 2px offset - Use: primary CTA — “Get started”, “Start now”
button-secondary — Gray fill
- Background:
#f3f4f6(gray-100) - Text:
#111827at 15/600 - Padding: 10px 18px
- Radius: 6
- Hover: bg →
#e5e7eb(gray-200) - Use: secondary action; also the visual basis for the
$ npx prisma initcode chip
button-ghost — Outlined
- Background: transparent
- Text:
#1d242fat 15/600 - Padding: 10px 18px
- Radius: 6
- Border: 1px solid
#e2e8f0 - Hover: border →
#cbd5e1, bg →#f9fafb - Use: tertiary action — “Docs”, “Sign in”
button-link — Bare
- Background: transparent
- Text:
#0d9488(teal-600, for contrast) at 15/600 - Padding: 0
- Hover: underline
- Use: inline navigation, “Learn more →“
Cards
card-default
- Background:
#ffffff - Padding: 24px
- Radius: 12
- Border: 1px solid
#e2e8f0 - Shadow: ambient (
rgba(17,24,39,0.04)) - Hover: shadow → standard, border →
#cbd5e1 - Use: feature card, doc link card
card-tinted
- Background:
#f9fafb(gray-50) - Padding: 24px
- Radius: 12
- Border: 1px solid
#e2e8f0 - Use: alternating sections, quiet callouts, comparison panels
card-product — Teal/indigo accented
- Background:
#ffffff - Border: 1px solid
#e2e8f0, with a top accent rule in#14b8a6(Postgres) or#6366f1(ORM) - Radius: 12
- Use: product-line cards where teal/indigo distinguishes Prisma Postgres from the ORM
Badges / Tags / Pills
badge-accent — Teal wash
- Background:
#d9f9f6(--accent) - Text:
#154f47(--accent-foreground) at 12/500 - Padding: 2px 10px
- Radius: 9999 (pill)
- Use: “New”, “Beta”, feature tags, Prisma Postgres labels
badge-neutral — Gray
- Background:
#f3f4f6 - Text:
#6b7280at 12/500 - Padding: 2px 10px
- Radius: 9999
- Use: version tags, neutral metadata
badge-orm — Indigo wash
- Background:
rgba(99,102,241,0.12) - Text:
#4f46e5at 12/500 - Padding: 2px 10px
- Radius: 9999
- Use: ORM product-line tags
Inputs / Forms
input-text
- Background:
#ffffff - Text:
#1d242fat 16/400 - Placeholder:
#9ca3af(gray-400) - Padding: 10px 12px
- Radius: 6
- Border: 1px solid
#e2e8f0 - Focus: border →
#14b8a6, ring 3pxrgba(20,184,166,0.35) - Use: newsletter, search, form fields
Navigation
nav-link
- Background: transparent
- Text:
#1d242fat 15/500 - Padding: 8px 12px
- Hover: text →
#0d9488(teal-600) - Active: text →
#111827with subtle teal underline - Use: top-nav items
nav-cta — primary teal button pinned right (see button-primary)
Decorative
code-chip — The npx prisma init invocation
- Background:
#f3f4f6 - Text:
#111827at 14/500 mono - Padding: 8px 14px
- Radius: 6
- Leading
$rendered in muted#9ca3af - Behaves as a click-to-copy element
code-block — Schema / sample
- Background:
#f9fafb(light) or#121212(when embedding the dark docs theme) - Text: 14/400 mono, syntax-highlighted
- Padding: 16px 20px
- Radius: 8
- Border: 1px solid
#e2e8f0
5. Layout Principles
Spacing System
- Base unit: 4px
- Scale: 0, 4, 8, 12, 16, 24, 32, 48, 64, 96, 128
- Density observation: Prisma’s grid is generous, not dense — section gaps run 96–128px, card interiors 24px, and the page breathes far more than terminal-aesthetic peers like PlanetScale. The whitespace is part of the white-paper legibility argument.
Grid & Container
- Page width: 1280px max
- Prose width: 720px for documentation and marketing body copy
- Hero: centered, type-led, content constrained to ~960px with the code-chip CTA pairing below the headline
- Feature grid: 3-col at desktop, 2-col at tablet, 1-col at mobile
Whitespace Philosophy
- Whitespace is structural — it separates the document into readable sections the way headings separate a paper
- Generous section padding (96–128px) makes the long technical narrative scannable
- Cards sit apart with comfortable gutters rather than packed comparison grids
Section Cadence
- White hero → white feature grid → gray-50 tinted callout band → white product cards → gray-50 footer
- Tonal rhythm alternates
#ffffff↔#f9fafbto break long pages without introducing a second color - The teal never anchors a full section background — it stays foreground for CTAs and product accents
6. Shapes & Radius Scale
| Tier | Px | Use |
|---|---|---|
| Micro | 2 | inline chips, tight tags, the cookie-banner button |
| Standard | 4 | small badges, inline pills |
| Comfortable | 6 | buttons, inputs, code chips (live-probed 6px on “Get started”) |
| Relaxed | 8 | code blocks, larger inputs |
| Featured | 12 | cards |
| Large | 16 | hero shells, signature illustrative panels |
| Pill | 9999 | badges, status pills, avatar shapes |
The 6px CTA radius is the brand signature — gentle but not pillowy. It sits between the hard-edged terminal look (2–4px) and the soft consumer-SaaS pill, matching Prisma’s “approachable but serious” positioning. Cards step up to 12px for a friendlier, document-card feel.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 | flat on white | hero copy, body text |
| 1 | 1px #e2e8f0 border, no shadow | inline cards, code blocks |
| 2 | 1px border + ambient shadow | resting feature cards |
| 3 | standard shadow | card hover, floating elements |
| 4 | elevated shadow | popover, dropdown, modal |
Shadow Philosophy: On a white canvas, depth comes primarily from the 1px slate border (#e2e8f0) plus a very soft navy-tinted shadow (rgba(17,24,39,0.04–0.12)). Shadows are never pure black (too harsh on white) and never brand-tinted — the one exception is the teal focus ring. Elevation is subtle; Prisma prefers borders and tonal surface shifts (#ffffff ↔ #f9fafb) over heavy drop shadows. The result is flat-but-defined, appropriate to a documentation aesthetic.
8. Interaction & Motion
Easing
- Standard:
cubic-bezier(0.4, 0, 0.2, 1)— default for hover, color, and transform transitions - Emphasized:
cubic-bezier(0.2, 0, 0, 1)— modal/popover enter, scroll-reveals
Durations
- Fast (150ms): hover color shifts, focus ring
- Standard (240ms): card lift, dropdown open
- Slow (320ms): modal enter, scroll-reveal sequences
Per-Component Recipes
- Button hover: bg
#14b8a6→#0d9488over 150ms; no scale (calm, not bouncy) - Card hover: shadow ambient → standard, border
#e2e8f0→#cbd5e1, optional 2px upward translate over 240ms - Link hover: teal text darkens
#0d9488→#0f766e; underline appears over 150ms - Code chip: click-to-copy flips label to “Copied!” with a brief teal tick, 150ms
- Data-flow illustrations: hero/feature diagrams animate query/result flow along connectors on scroll-into-view, ~320ms, emphasized easing
Page Transitions
- Sections reveal with a short fade + 8px rise on scroll-into-view, emphasized easing, staggered ~60ms per item
Reduced Motion
When prefers-reduced-motion: reduce is set:
- Parallax and data-flow connector animations freeze at their final state
- Card hover lifts drop to color/border-only (no translate)
- Scroll-reveals show their final state immediately (no fade or rise)
- Copy-confirmation tick appears without animation
9. Accessibility & A11y
Contrast Pairs
- Navy
#1d242fon#ffffff: 13.6:1 (AAA) — body copy - Heading
#111827on#ffffff: 16.1:1 (AAA) — headlines - Muted
#6b7280on#ffffff: 4.8:1 (AA) — secondary copy - Gray-400
#9ca3afon#ffffff: 2.5:1 — placeholder/disabled only, never body text - White on teal
#14b8a6: 2.4:1 — fails AA for normal text; acceptable only for large/bold button labels at 15px+/600. Prefer the deeper teal for any small-text-on-teal need. - Teal
#14b8a6text on#ffffff: 2.9:1 — never use as text color; switch to teal-600#0d9488(3.4:1 large / use 700 for body) - Teal-600
#0d9488on#ffffff: 3.4:1 (AA Large) — links and teal text use this, not the 500 - Accent text
#154f47on wash#d9f9f6: 7.9:1 (AAA) — badge text
The single biggest a11y trap in this system is teal-on-white text. The brand teal-500 is a CTA fill color, not a text color. Any teal text on white must drop to the 600 or 700.
Focus Indicators
- Default: 3px solid
rgba(20,184,166,0.35)ring, 2px offset - Inputs: focus border →
#14b8a6+ 3px teal ring - Always visible; never
outline: nonewithout a replacement
ARIA Patterns
- Code chip:
role="button",aria-label="Copy npx prisma init",aria-live="polite"confirmation - Dialog:
aria-labelledby+aria-describedby; focus trap; ESC to close - Tabs (product switcher Postgres/ORM):
role="tablist"witharia-selected - Badges: decorative badges marked
aria-hidden; meaningful ones get text alternatives
Keyboard Navigation
- Logical tab order following visual flow; skip-link at page top
- Enter/Space activates buttons and the copy chip
- Arrow keys move within the product tab switcher
- Escape closes modals and dropdowns
Screen Reader Hints
- Decorative data-flow diagrams are
aria-hidden; their meaning is conveyed in adjacent prose - Code samples use semantic
<pre><code> - Product-line color coding (teal vs indigo) is always paired with text labels
Reduced Motion
prefers-reduced-motion: reduce honored throughout — see §8.
10. Responsive Behavior
Breakpoints
| Name | Min Width | Use |
|---|---|---|
| Mobile | — | default, 1-col |
| Tablet | 640 | 2-col grids |
| Desktop | 1024 | 3-col grids |
| Wide | 1280 | max page width |
| Ultra | 1536 | wide hero, expanded gutters |
Touch Targets
- Minimum 44×44px for primary controls
- CTA buttons at 10px 18px padding + 15px label clear the target comfortably
- Code chip expands hit-area to full chip width
Collapsing Strategy
- Nav: collapses to hamburger ≤ 768px; teal “Get started” CTA stays visible in the collapsed bar
- Feature grid: 3-col → 2-col @ 1024 → 1-col @ 640
- Hero headline: 64px reduces to ~40px @ 640; tracking loosens slightly as size drops
- Code blocks: scroll horizontally on overflow; never wrap schema syntax
- Product cards: stack vertically on mobile, retaining the teal/indigo top rule
Image Behavior
- UI screenshots and schema diagrams are SVG/PNG, served responsive
- Illustrative data-flow graphics scale fluidly and lock minimum legible sizes
- Icons lock at 16–20px
11. Content & Voice
Tone
Clear, technical, and reassuring — Prisma writes like good documentation that happens to be marketing. Sentences are full and precise, the value prop (“type-safe”, “serverless Postgres”, “the ORM developers trust”) is stated plainly, and the copy assumes a developer reader who wants substance over hype. Confident but never loud — the same calm the visual system projects.
Microcopy Patterns
- Button verbs: “Get started”, “Start now”, “Read the docs”, “Talk to sales” — direct, two-word maximum
- Code-first CTA: the
$ npx prisma initchip is a CTA — the brand leads with the literal command - Feature framing: benefit-led headline + technical clarification (“Type-safe database access” → “Auto-generated and type-safe query builder”)
- Empty states: instructive and command-oriented — point the user at the next CLI step
CTA Verb Conventions
- Primary: “Get started” (the live-probed teal CTA), “Start now”
- Product: “Try Prisma Postgres”, “Explore the ORM”
- Docs: “Read the docs”, “View on GitHub”
- Sales: “Talk to sales”
12. Dark Mode & Theming
The marketing surface is light-only — the white canvas is the brand identity and there is no dark-mode toggle on the home page. However, Prisma’s documentation app ships a dark theme built on Fumadocs tokens (--color-fd-background: #121212, --color-fd-foreground: #ebebeb, --color-fd-card: #191919). That dark theme is a reading accommodation for the docs app, not part of the marketing identity — which is exactly why this entry’s tokens describe the light surface and treat the --color-fd-* variables as out of scope.
The design system itself is theme-aware in a different sense: the --color-background-* / --color-foreground-* tokens ship in matched pairs (ppg / ppg-reverse, neutral / neutral-reverse) so a component can be rendered on light or dark backgrounds by swapping to the reverse token. This is how teal stays correct in both contexts: --color-foreground-ppg (#14b8a6) on light, --color-foreground-ppg-strong (#2dd4bf) brightened for dark.
If a dark marketing variant were ever built, the path is already laid: canvas → #030712 (--color-background-default), body → #f9fafb, teal brightens to #2dd4bf for contrast, indigo to #818cf8. The reverse-token architecture means the brand could go dark without re-picking a single hue.
13. Lineage & Influences
Prisma’s marketing surface is a deliberate counter-move to the dark-terminal aesthetic that dominates developer tooling. Where PlanetScale runs zinc-950 and Vercel runs pure black, Prisma keeps the page paper-white with navy ink and near-black headings — the visual language of a well-typeset technical white paper rather than a CLI session. The typographic pairing reinforces it: Mona Sans, GitHub’s wide variable grotesque, sets the display voice (pulled tight to a 64px hero), and Inter carries the body — a combination that reads as open-source-native and documentation-first.
The system is built on Tailwind’s palette: the --color-background-* and --color-foreground-* variables are Tailwind hues renamed into semantic, product-scoped roles, where ppg is the Prisma Postgres teal and orm is the ORM indigo. The entire saturated color budget goes to one confident teal (#14b8a6) for the primary “Get started” CTA, with indigo kept product-scoped rather than competing for primary status. Radii are restrained, shadows soft and near-colorless, whitespace generous. The lineage is “open-source documentation site that grew a marketing budget” — calm, type-safe, legible before it is loud.
- Mona Sans (GitHub) — https://github.com/mona-sans — the wide variable grotesque that sets Prisma’s display voice
- Tailwind CSS — https://tailwindcss.com — the underlying palette (teal-500, indigo-500, gray-900) renamed into Prisma’s semantic tokens
- Stripe — https://stripe.com — light-canvas developer marketing with a single confident accent
- Vercel — https://vercel.com — tight type-led developer hero pattern (Prisma flips the canvas to white)
- Inter (Rasmus Andersson) — https://rsms.me/inter/ — the neutral screen-optimized body workhorse
14. Do’s and Don’ts
Do
- Do keep the canvas bright white (
#ffffff) — the light surface is the brand’s defining counter-move - Do reserve teal
#14b8a6for the primary CTA and product accents — it’s the entire saturated budget - Do use teal-600
#0d9488for any teal text on white — the 500 fails contrast - Do set headings in Mona Sans pulled tight (-0.022em+) so the wide letterforms close up
- Do keep the h2 at the 900 weight — it’s the intended punch against the calm body
- Do set body in Inter at 16px / 1.55 for white-paper readability
- Do keep the ORM indigo
#6366f1product-scoped, never competing with teal for primary - Do treat the
npx prisma initcode chip as a first-class, copyable CTA element - Do use 6px button radius and 12px card radius
- Do keep shadows soft and navy-tinted (
rgba(17,24,39,0.04–0.12)), never pure black - Do pair product color-coding (teal/indigo) with text labels for accessibility
Don’t
- Don’t flip the marketing surface to dark — the dark theme belongs to the docs app only
- Don’t use teal-500 as text on white — it fails AA; drop to 600/700
- Don’t introduce a second loud accent — the single-teal discipline is the brand
- Don’t let indigo compete with teal for the primary CTA; indigo is product-scoped
- Don’t substitute a generic system sans for Mona Sans in headlines — the GitHub grotesque is the voice
- Don’t use pure-black drop shadows on white; they read as harsh and off-brand
- Don’t harden radii toward 2–4px terminal corners — Prisma is approachable (6px CTAs, 12px cards)
- Don’t crowd the layout — the generous 96–128px section rhythm is part of the legibility argument
- Don’t set body type below 16px or with tight leading — Prisma reads like a paper, not a dashboard
- Don’t anchor a full section background in teal — it stays foreground for action
- Don’t confuse
--primary(#16a394, docs/app) with the marketing CTA teal (#14b8a6) — use the 500 on marketing
15. Agent Prompt Guide
Quick Color Reference
bg: #ffffff
surface: #f9fafb
text: #1d242f (navy body)
heading: #111827 (near-black)
brand: #14b8a6 (teal-500 — CTA fill)
brand-text: #0d9488 (teal-600 — teal text on white)
brand-strong: #2dd4bf (teal-400 — hover/dark)
accent-orm: #6366f1 (indigo — ORM line)
accent-wash: #d9f9f6 (pale teal badge bg)
accent-wash-text: #154f47
border: #e2e8f0
on-brand: #ffffffExample Component Prompts
-
“Create a hero section on a white
#ffffffcanvas: a 64px Mona Sans headline at 700 weight with -0.022em tracking in near-black#111827, an 18px Inter subhead in navy#1d242fbelow. Pair a primary teal button (#14b8a6fill, white text, 6px radius, 10px 18px padding, 15/600 label) saying ‘Get started’ with a gray code chip (#f3f4f6bg,#111827mono text, 6px radius) reading ’$ npx prisma init’.” -
“Design a 3-card feature grid on white: each card
#ffffffbg, 24px padding, 12px radius, 1px#e2e8f0border, ambientrgba(17,24,39,0.04)shadow. Card title in 20px Inter 600#111827, body in 16px Inter 400#1d242f. On hover, border →#cbd5e1and shadow lifts to standard. No saturated color except a small teal#d9f9f6‘New’ pill where relevant.” -
“Build a product-line switcher: two tabs, ‘Prisma Postgres’ accented teal
#14b8a6and ‘ORM’ accented indigo#6366f1. Selected tab shows a 2px bottom rule in its accent color; cards below carry a matching top accent rule. Tab labels in 15px Inter 600, navy#1d242fwhen inactive.” -
“Create a teal CTA band: white
#ffffffbackground, centered 36px Mona Sans 900 heading#111827, 18px Inter subhead#6b7280, and a single primary teal button (#14b8a6, white text, 6px radius) ‘Start now’. Keep it flat — soft navy-tinted shadow only, no gradients.” -
“Design a code block:
#f9fafbbackground, 1px#e2e8f0border, 8px radius, 14px mono#1d242fbody at 1.6 line-height, syntax-highlighted. Inline code in surrounding prose renders in 14px mono at 500 weight. Add a copy button in the top-right that confirms with a brief teal tick.” -
“Build a newsletter input row on white: text input
#ffffffbg, 1px#e2e8f0border, 6px radius, 10px 12px padding,#9ca3afplaceholder, navy#1d242fvalue. On focus, border →#14b8a6with a 3pxrgba(20,184,166,0.35)ring. Submit button is primary teal.”
Iteration Guide
- Start white —
#ffffffcanvas with navy#1d242fbody and#111827headings. If you’re on a dark canvas, you’ve built the docs theme, not the marketing brand. - Spend all saturated color on teal —
#14b8a6for the CTA, nothing else competing. One loud color, everywhere else neutral. - Teal text needs the 600 — any teal-colored text or link uses
#0d9488, not#14b8a6. Verify contrast. - Mona Sans display, pulled tight — wide grotesque at -0.022em+ tracking; the h2 hits 900 weight. Inter for body.
- Gentle radii — 6px buttons, 12px cards. Not 2–4px terminal corners, not pillowy consumer pills.
- Soft navy shadows —
rgba(17,24,39,0.04–0.12), never pure black, never teal (except the focus ring). - Lead with the command — the
npx prisma initcode chip is a CTA; treat it as a first-class element. - Breathe — 96–128px section rhythm, 16px body, generous leading. Prisma reads like a paper.
Theme-toggle audit: score=2, signals=[tailwind-dark-class] — dark signal is the Fumadocs docs theme; marketing surface is light.
Drop prisma into your project, then ship the actual sections in an afternoon.
1 · install design
npx @webdesignhot/design-md add prisma 2 · ship landing page
npx agentkit init --design prisma