luxury · light · sans · photography · editorial · engineering
Porsche
Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso
By webdesignhot · www.porsche.com
$ npx design-md add porsche
Learn more about the CLI → Compare to…
Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
try on →
1440 × 900
mobile · 390 × 844
Tokens design.md/v1.5
- bg
#ffffff - bg-dark
#000000 - bg-elevated
#fbfcff - surface
#f4f4f4 - surface-hover
#ececec - surface-strong
#d8d8d8 - surface-on-dark
#1a1a1a - text AAA · 21.0
#000000 - text-on-dark
#fbfcff - text-body
#313639 - text-muted
#626669 - text-faint AA·LG · 3.1
#909294 - text-disabled
#a8aaab - brand AA · 5.5
#d5001c - brand-hover
#bd0017 - brand-active
#a00012 - brand-soft
#fdebec - on-brand
#ffffff - accent-gold
#c9a55c - accent-blue
#0061ff - border — · 1.4
#d8d8d8 - border-soft
#e8e8e8 - border-strong AA·LG · 3.1
#909294 - border-on-dark
#313639 - link
#000000 - link-hover
#d5001c - ring
#000000 - ring-on-dark
#ffffff - success
#5cad4a - warning
#e0801c - danger
#d5001c - info
#0061ff
Ship faster than ever.
display-mega "Porsche Next" 96px w400
Ship faster than ever.
display-xl "Porsche Next" 64px w400
The quick brown fox jumps over the lazy dog.
spec-value "Porsche Next" 64px w600
Ship faster than ever.
display-lg "Porsche Next" 48px w400
Ship faster than ever.
display-md "Porsche Next" 32px w400
Ship faster than ever.
display-sm "Porsche Next" 24px w500
The quick brown fox jumps over the lazy dog.
title-md "Porsche Next" 18px w600
The quick brown fox jumps over the lazy dog.
body-lg "Porsche Next" 18px w400
The quick brown fox jumps over the lazy dog.
title-sm "Porsche Next" 16px w600
The quick brown fox jumps over the lazy dog.
body "Porsche Next" 16px w400
The quick brown fox jumps over the lazy dog.
button "Porsche Next" 16px w600
The quick brown fox jumps over the lazy dog.
body-sm "Porsche Next" 14px w400
The quick brown fox jumps over the lazy dog.
nav-link "Porsche Next" 14px w600
OUR DESIGN SYSTEM
spec-label "Porsche Next" 14px w400
npx design-md add linear
code "SF Mono" 14px w400
OUR DESIGN SYSTEM
caption "Porsche Next" 12px w400
OUR DESIGN SYSTEM
caption-bold "Porsche Next" 12px w600 0.4px
- step-0 4px
- step-1 8px
- step-2 12px
- step-3 16px
- step-4 24px
- step-5 32px
- step-6 40px
- step-7 48px
- step-8 64px
- step-9 80px
- step-10 96px
- step-11 128px
- none
0px - xs
2px - sm
4px - md
8px - lg
12px - xl
16px - xxl
24px - pill
9999px
Text link →
Card preview
A complete kit — everything your product needs.
Hero, pricing, FAQ, dashboard, docs — every layout your product needs.
New
Stable
v1.0
Porsche's digital surface is the closest a marketing site comes to an engineering parts catalog. The discipline is German Bauhaus filtered through Stuttgart precision: paper-white canvas, single typeface (Porsche Next, a custom OTF cut), generous editorial pacing, and a single chromatic voltage in Porsche Red. The 12px CTA corner is a deliberate softening from the 0px sharpness of Ferrari/Lamborghini — Porsche's consumer surface is approachable in a way pure-luxury automotive isn't. The full-bleed cinematic photograph borrows from Apple-era product launches; the spec-table density and tabular discipline borrow from German engineering catalogs (BMW, Audi). What it rejects: ornamental gradients, decorative typography, color-coded section themes, anything that competes with the photograph or the engineering data.
- Less-is-more discipline, function-over-decoration typography
- Full-viewport cinematic hero photography, sentence-case CTA labels
- German engineering catalog density, spec-table tabular discipline
- Editorial pacing on automotive content, generous whitespace rhythm
- Restrained chromatic vocabulary, single-accent voltage discipline
Export
4 formats · paste-ready
Tailwind
theme.extend block for tailwind.config.js
CSS variables
:root { --bg, --text, --brand, … } you can paste anywhere
DTCG JSON
W3C Design Tokens Community Group format
Figma Variables
Importable into Figma → Variables → Import
---
name: Porsche
tagline: Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso #d5001c restraint, sharp 12px corners.
author: webdesignhot
source_url: https://www.porsche.com
spec: design.md/v1.5
quality: curated
featured: false
categories: [automotive]
tags: [luxury, light, sans, photography, editorial, engineering]
preview_swatch: ['#ffffff', '#d5001c', '#000000']
related: [ferrari, bmw, tesla]
description: 'Porsche''s site reads as engineering catalog more than marketing brochure. The base canvas is paper-white `#ffffff` carrying display headlines in pure black `#000000` Porsche Next at regular 400 weight — never bold, never light, the geometry of the typeface itself is the voice. The single high-voltage chromatic moment is **Porsche Red** `#d5001c` (the racing stripe) used scarcely on primary CTA fills, the crest, and motorsport callouts. Section rhythm alternates white editorial bands with full-bleed cinematic photography (Stuttgart factory floors, Le Mans paddocks, Riviera coast roads). Sharp 12px corners on CTAs (relaxed from automotive''s usual 0px to soften the consumer surface), plus the iconic Porsche crest centered top in every header. Body copy runs the same Porsche Next at modest sizes with normal letter-spacing — disciplined engineering catalog, not bombastic luxury shouting.'
colors:
bg: '#ffffff' # paper-white canvas — engineering catalog ground
bg-dark: '#000000' # full-bleed dark photo bands, footer, racing-content sections
bg-elevated: '#fbfcff' # near-white tier — surface variant on light
surface: '#f4f4f4' # neutral grey panel — spec tables, comparison cards
surface-hover: '#ececec' # hover state on light surface
surface-strong: '#d8d8d8' # heavy panel — pricing strip
surface-on-dark: '#1a1a1a' # card surface inside dark bands
text: '#000000' # ink — primary text on light canvas
text-on-dark: '#fbfcff' # display text on dark bands
text-body: '#313639' # running body copy (charcoal grey, not pure black)
text-muted: '#626669' # captions, metadata
text-faint: '#909294' # disabled, footer secondary
text-disabled: '#a8aaab' # disabled form text
brand: '#d5001c' # Porsche Red — primary CTA, crest, motorsport
brand-hover: '#bd0017' # press state
brand-active: '#a00012' # deeper press
brand-soft: '#fdebec' # softest tint — selected nav state, badge bg
on-brand: '#ffffff' # text on Porsche Red
accent-gold: '#c9a55c' # heritage program accent (911 Classic Club, certified pre-owned)
accent-blue: '#0061ff' # Taycan electric-program accent (battery, EV-only contexts)
border: '#d8d8d8' # standard 1px hairline on light
border-soft: '#e8e8e8' # softer divider, table rows
border-strong: '#909294' # input border, section divider
border-on-dark: '#313639' # 1px hairline on dark surface
link: '#000000' # inline links inherit ink, get underline
link-hover: '#d5001c' # rare red-shift on hover for inline links
ring: '#000000' # focus ring on light bg
ring-on-dark: '#ffffff' # focus ring on dark bg
success: '#5cad4a' # confirmation states
warning: '#e0801c' # validation warnings
danger: '#d5001c' # form errors (shares brand red)
info: '#0061ff' # info badges (shares accent blue)
typography:
display:
family: '"Porsche Next", "Arial Narrow", Arial, "Heiti SC", SimHei, sans-serif'
weights: [400, 500, 600, 700]
opentype-features: []
body:
family: '"Porsche Next", "Arial Narrow", Arial, "Heiti SC", SimHei, sans-serif'
weights: [400, 500, 600]
opentype-features: []
mono:
family: '"SF Mono", Menlo, Monaco, Consolas, monospace'
weights: [400]
scale:
display-mega: { size: 96, weight: 400, lineHeight: 1.19, tracking: 'normal', family: display, notes: 'Homepage hero h1 — single model name (Cayenne., Taycan., 911.)' }
display-xl: { size: 64, weight: 400, lineHeight: 1.18, tracking: 'normal', family: display, notes: 'Subsidiary heroes, model-line headlines' }
display-lg: { size: 48, weight: 400, lineHeight: 1.20, tracking: 'normal', family: display, notes: 'Section heads, feature band headlines' }
display-md: { size: 32, weight: 400, lineHeight: 1.25, tracking: 'normal', family: display, notes: 'Sub-section heads, card titles in feature grid' }
display-sm: { size: 24, weight: 500, lineHeight: 1.30, tracking: 'normal', family: display, notes: 'Component titles, navigation flyout heads' }
title-md: { size: 18, weight: 600, lineHeight: 1.40, tracking: 'normal', family: body, notes: 'Card titles, list section labels' }
title-sm: { size: 16, weight: 600, lineHeight: 1.45, tracking: 'normal', family: body, notes: 'Small section titles, dense lists' }
body-lg: { size: 18, weight: 400, lineHeight: 1.55, tracking: 'normal', family: body, notes: 'Editorial body, intro paragraphs' }
body: { size: 16, weight: 400, lineHeight: 1.50, tracking: 'normal', family: body, notes: 'Default running text' }
body-sm: { size: 14, weight: 400, lineHeight: 1.50, tracking: 'normal', family: body, notes: 'Footer body, fine print, table cells' }
caption: { size: 12, weight: 400, lineHeight: 1.45, tracking: 'normal', family: body, notes: 'Photo captions, metadata' }
caption-bold: { size: 12, weight: 600, lineHeight: 1.45, tracking: '0.4px', family: body, notes: 'Section eyebrows, badge labels' }
button: { size: 16, weight: 600, lineHeight: 1.00, tracking: 'normal', family: body, notes: 'CTA labels — sentence-case, never uppercase' }
nav-link: { size: 14, weight: 600, lineHeight: 1.40, tracking: 'normal', family: body, notes: 'Top-nav menu items — sentence-case' }
spec-value: { size: 64, weight: 600, lineHeight: 1.05, tracking: 'normal', family: display, notes: 'Engine spec values (hp, top speed, 0-100)' }
spec-label: { size: 14, weight: 400, lineHeight: 1.40, tracking: 'normal', family: body, notes: 'Spec metric labels under the value' }
code: { size: 14, weight: 400, lineHeight: 1.50, tracking: 'normal', family: mono, notes: 'Rare — appears only on developer/spec pages' }
radius:
none: 0 # spec tables, hero photo containers
xs: 2 # decorative
sm: 4 # text inputs, small badges
md: 8 # secondary cards
lg: 12 # default CTA radius — relaxed from luxury-auto's usual 0
xl: 16 # primary cards
xxl: 24 # hero photo cards
pill: 9999 # avatar plates only (rare)
spacing:
base: 4
scale: [4, 8, 12, 16, 24, 32, 40, 48, 64, 80, 96, 128]
layout:
page-width: 1440
prose-width: 720
header-height: 80
hero-height: '100vh on homepage; 720px on model pages'
section-padding: 96
card-grid-gutter: 24
components:
top-nav:
bg: '#ffffff'
text: '#000000'
typography: 'Porsche Next 14/600'
height: 80
layout: 'Crest center-top + horizontal menu (Models / Pre-Owned / Build / Dealer / Owners) + utility icons right'
border-bottom: '1px solid #d8d8d8'
sticky: true
top-nav-on-dark:
bg: '#000000'
text: '#ffffff'
border-bottom: '1px solid #313639'
notes: 'Used on dark hero bands; otherwise identical to light variant'
crest:
height: 56
placement: 'center-top of nav, dominates the chrome'
notes: 'The Stuttgart-shield rampant horse + crown — non-negotiable nav element'
button-primary:
bg: '#d5001c'
text: '#ffffff'
padding: '14px 32px'
height: 48
radius: 12
border: 'none'
font: 'Porsche Next 16/600'
transition: 'background-color 200ms ease'
use: 'Build & Price, Configure, Find a Dealer'
button-primary-hover:
bg: '#bd0017'
notes: 'Color-only hover, no transform'
button-secondary:
bg: '#000000'
text: '#ffffff'
padding: '14px 32px'
height: 48
radius: 12
font: 'Porsche Next 16/600'
use: 'Secondary primary action when red is reserved (e.g. preowned listing CTAs)'
button-outline:
bg: 'transparent'
text: '#000000'
border: '1px solid #000000'
padding: '13px 31px'
height: 48
radius: 12
font: 'Porsche Next 16/600'
use: 'Tertiary action, paired with primary on hero bands'
button-outline-on-dark:
bg: 'transparent'
text: '#ffffff'
border: '1px solid #ffffff'
padding: '13px 31px'
height: 48
radius: 12
use: 'Outline button on dark hero band'
button-text:
bg: 'transparent'
text: '#000000'
font: 'Porsche Next 16/600'
decoration: 'underline-offset 4px, underline grows on hover'
use: 'Inline editorial actions (Read More, View All)'
hero-band-cinema:
bg: '#000000'
text: '#ffffff'
photo: 'full-bleed cinematic, 100vh on desktop'
headline: 'Porsche Next 96/400'
cta-arrangement: 'one Porsche Red primary + one outline-on-dark secondary'
padding: 0
hero-band-light:
bg: '#ffffff'
text: '#000000'
headline: 'Porsche Next 64/400'
padding: '96px 48px'
feature-card:
bg: '#ffffff'
text: '#000000'
radius: 16
border: '1px solid #d8d8d8'
padding: 32
notes: 'Title display-md + body + button-text; image fills top edge-to-edge with rounded top corners'
feature-card-photo:
bg: '#000000'
text: '#ffffff'
radius: 24
overflow: hidden
notes: 'Photo-led card; image at top, title overlay or below, used on model line grid'
spec-cell:
bg: 'transparent'
text: '#000000'
typography: 'Porsche Next 64/600 normal'
label: 'caption 14/400'
padding: '32px 0'
spec-table-row:
bg: 'transparent'
text: '#313639'
border-bottom: '1px solid #e8e8e8'
padding: '16px 0'
layout: 'label left, value right; tabular figures aligned'
pricing-strip:
bg: '#f4f4f4'
text: '#000000'
radius: 12
padding: '24px 32px'
layout: 'model name left, price right, "Build & Price" CTA right-most'
text-input:
bg: '#ffffff'
text: '#000000'
border: '1px solid #909294'
radius: 4
padding: '12px 16px'
height: 48
font: 'Porsche Next 16/400'
focus-ring: '2px solid #000000 at 2px offset'
text-input-on-dark:
bg: 'transparent'
text: '#ffffff'
border: '1px solid #ffffff'
radius: 4
focus-ring: '2px solid #ffffff at 2px offset'
badge-pill:
bg: '#fdebec'
text: '#d5001c'
radius: 9999
padding: '4px 12px'
font: 'caption-bold 12/600 0.4px'
footer-dark:
bg: '#000000'
text: '#909294'
columns: 4
padding: '64px 48px'
footer-link:
text: '#909294'
font: '14/400'
hover: 'text shifts to #ffffff'
lineage:
summary: 'Porsche''s digital surface is the closest a marketing site comes to an engineering parts catalog. The discipline is German Bauhaus filtered through Stuttgart precision: paper-white canvas, single typeface (Porsche Next, a custom OTF cut), generous editorial pacing, and a single chromatic voltage in Porsche Red. The 12px CTA corner is a deliberate softening from the 0px sharpness of Ferrari/Lamborghini — Porsche''s consumer surface is approachable in a way pure-luxury automotive isn''t. The full-bleed cinematic photograph borrows from Apple-era product launches; the spec-table density and tabular discipline borrow from German engineering catalogs (BMW, Audi). What it rejects: ornamental gradients, decorative typography, color-coded section themes, anything that competes with the photograph or the engineering data.'
influences:
- name: 'Bauhaus / Dieter Rams'
role: 'Less-is-more discipline, function-over-decoration typography'
url: 'https://en.wikipedia.org/wiki/Dieter_Rams'
- name: 'Apple product pages'
role: 'Full-viewport cinematic hero photography, sentence-case CTA labels'
url: 'https://www.apple.com'
- name: 'BMW / Audi'
role: 'German engineering catalog density, spec-table tabular discipline'
url: 'https://www.bmw.com'
- name: 'Wallpaper* magazine'
role: 'Editorial pacing on automotive content, generous whitespace rhythm'
url: 'https://www.wallpaper.com'
- name: 'Massimo Vignelli / Italian Modernism'
role: 'Restrained chromatic vocabulary, single-accent voltage discipline'
url: 'https://en.wikipedia.org/wiki/Massimo_Vignelli'
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
ease-precision: 'cubic-bezier(0.65, 0, 0.35, 1)'
duration-fast: 150
duration-standard: 240
duration-slow: 400
duration-cinema: 800
hero-parallax: 'subtle 0.3 scroll-coefficient on cinema hero photograph'
spec-counter: 'count-up 800ms ease-precision on spec values when scrolled into view'
card-hover-lift: '4px translateY over 240ms with shadow-md fade-in'
reduced-motion: 'respects prefers-reduced-motion: reduce — parallax disabled, count-ups become static, card-lift becomes opacity-only fade'
breakpoints:
mobile: 640
tablet: 1024
desktop: 1280
wide: 1536
shadows:
flat: 'none'
hover-card: 'rgba(0,0,0,0.08) 0 4px 12px'
modal: 'rgba(0,0,0,0.18) 0 20px 48px -12px, rgba(0,0,0,0.10) 0 8px 16px -8px'
ring: '0 0 0 2px #000000'
ring-on-dark: '0 0 0 2px #ffffff'
notes: 'Shadows are restrained — depth comes primarily from photographic lighting and surface brightness steps, not chrome'
accessibility:
contrast-text-on-bg: 21.0 # #000000 on #ffffff — AAA
contrast-text-on-dark: 19.7 # #fbfcff on #000000 — AAA
contrast-text-on-brand: 5.6 # #ffffff on #d5001c — AA Normal, AAA Large
contrast-body-on-bg: 12.1 # #313639 on #ffffff — AAA
focus-ring: '2px solid #000000 at 2px offset on light; 2px solid #ffffff on dark'
reduced-motion-honored: true
touch-target-min: 48 # CTA height — exceeds WCAG 44
dark-mode: 'no global dark toggle — Porsche is light-by-default. Dark sections are scoped contextual surfaces (cinema hero photographs, footer, motorsport content). Token swap is local: bg #ffffff → #000000, text #000000 → #fbfcff, border #d8d8d8 → #313639. brand and on-brand stay unchanged.'
---
## 1. Visual Theme & Atmosphere
Porsche's website is what happens when an engineering catalog learns how to sell sports cars. The page opens onto a paper-white canvas (`#ffffff` — pure paper, no warmth, no cool tint) and the single model name appears at 96px in **Porsche Next** at weight 400 — never bold, never italic. "Cayenne." "Taycan." "911." A period at the end like a sentence delivered with finality. This is the brand voice: declarative, engineering-precise, confident enough to use a regular weight at display size where competitors bold-shout.
The chromatic discipline is monk-like. Pure black `#000000` for text, paper white for canvas, a charcoal `#313639` for running body copy, and exactly one chromatic voltage: **Porsche Red** `#d5001c` — the Stuttgart racing red that has identified the brand since the 1948 356/2. It appears scarcely. Primary CTA fills, the rampant-horse-on-shield crest, and motorsport-content callouts. Body text is never red. Backgrounds are never red. When Porsche Red does appear, it carries the weight of a checkered flag dropping at Le Mans.
The page rhythm alternates between paper-white editorial bands carrying spec tables, model comparisons, and dealer information — and full-bleed cinematic photographic bands (Stuttgart factory floors at golden hour, Le Mans paddocks at dawn, Riviera coast roads stretching into Italian alps) where the photograph fills the viewport edge-to-edge and the headline floats over it in pure white. The photograph IS the atmosphere; the chrome stays out of the way.
Where Ferrari uses sharp 0px corners on every CTA to signal Italian-Modernist precision, Porsche **softens to 12px** — a deliberate consumer-surface relaxation. Porsche sells more cars than Ferrari, and more of those cars are daily-driveable. The 12px corner is the geometric tell: this is a sports car you can take to Whole Foods. Text inputs are 4px (functional), badges and pills are pill (rare), photo cards are 24px (relaxed luxury), and the dominant CTA radius lands at 12px (consumer-friendly precision).
Body typography stays in the same Porsche Next family — no serif accent, no monospace except for developer-context spec pages. Modest sizes (16px body, 14px footer), normal letter-spacing, weights stepping 400 → 500 → 600 → 700. The discipline is German engineering: one excellent typeface used at every role, with sizing and weighting carrying the hierarchy.
**Key Characteristics:**
- Paper-white `#ffffff` canvas as primary ground — never warmed, never cooled
- Pure black `#000000` for ink — engineering-catalog discipline, no charcoal grey for headlines
- Single chromatic voltage: Porsche Red `#d5001c` for primary CTAs, the crest, motorsport callouts — used scarcely
- Single typeface: Porsche Next (custom OTF cut) across every text role
- Display copy at weight 400 (regular) — never bold display headlines
- 12px CTA radius — softened from luxury-auto's 0px to a consumer-friendly relaxed corner
- Full-bleed cinematic photography in dark hero bands as the primary visual depth
- Spec tables with tabular figures — engineering-catalog discipline
- 80px tall top-nav with the Stuttgart crest centered and dominant
- Sentence-case CTA labels ("Build & Price", "Find a Dealer") — never uppercase, never tracked
## 2. Color Palette & Roles
### Primary
- **Paper White** (`#ffffff`): The canvas. Engineering-catalog ground, no warmth, no cool tint.
- **Pure Black** (`#000000`): Primary ink. Headings, body strong, button labels on light. Porsche refuses charcoal-headline conventions; the headline is black.
- **Porsche Red** (`#d5001c`): The single high-voltage chromatic moment. Primary CTA fills, the Stuttgart crest, motorsport-program callouts. Used scarcely.
### Brand & Dark
- **Cinema Black** (`#000000`): Dark-section ground for full-bleed hero photo bands, footer, motorsport content surfaces.
- **Charcoal Body** (`#313639`): Default running body copy on light canvas — slightly softer than pure black for paragraph reading comfort.
- **Surface Dark** (`#1a1a1a`): Card surface inside dark cinema bands — one tier elevated from cinema black.
### Accent
- **Heritage Gold** (`#c9a55c`): Reserved for heritage program contexts — 911 Classic Club, certified pre-owned heritage models, vintage program. Never appears outside heritage contexts.
- **Taycan Blue** (`#0061ff`): Reserved for the Taycan electric program — battery callouts, EV-only feature highlights. Functions as a sub-brand accent.
- No additional saturated brand colors. Porsche deliberately refuses chromatic variety.
### Interactive
- **Brand Hover** (`#bd0017`): Press state for Porsche Red CTAs — slight saturation drop.
- **Brand Active** (`#a00012`): Deep press, click feedback.
- **Brand Soft** (`#fdebec`): Selected-tab background, badge tint, very-soft brand surface.
- **Link** (`#000000`): Inline links inherit ink and add `underline-offset: 4px` underline.
- **Link Hover** (`#d5001c`): Rare red-shift on hover for inline links inside body copy.
- **Disabled Text** (`#a8aaab`): Form inputs in disabled state.
### Neutral Scale
- **Ink** `#000000` — display, headlines, primary CTA labels on light
- **Body Charcoal** `#313639` — running paragraph text on light canvas
- **Muted** `#626669` — captions, photo metadata, secondary list copy
- **Faint** `#909294` — disabled secondary text, footer secondary, form placeholder
- **Disabled** `#a8aaab` — disabled form text, the lightest grey above background
- **Border Strong** `#909294` — input border, section divider where strength is needed
- **Border Default** `#d8d8d8` — standard 1px hairline on light surfaces
- **Border Soft** `#e8e8e8` — soft divider, table row separator
- **Surface** `#f4f4f4` — neutral grey panel for spec tables and comparison cards
- **Surface Strong** `#d8d8d8` — heavy panel surface (rare; pricing strip)
- **Bg Elevated** `#fbfcff` — near-white tier, subtle elevation marker on light
### Surface & Borders
- **bg** is `#ffffff` paper-white — the canvas.
- **bg-elevated** `#fbfcff` is a subtle near-white above bg, used for cards on the canvas.
- **surface** `#f4f4f4` is the neutral grey panel — spec tables, comparison frames, model picker shells.
- **surface-on-dark** `#1a1a1a` for cards inside dark cinema bands.
- **border** is `#d8d8d8` 1px hairline default; `#e8e8e8` for soft dividers; `#909294` for input borders.
- **border-on-dark** is `#313639` 1px on dark.
### Shadow Colors
Porsche uses **restrained shadow tiers** — depth comes primarily from photographic lighting and brightness-step elevation. Shadows are subtle:
- **Hover Card**: `rgba(0,0,0,0.08) 0 4px 12px` — a single soft tier on hovered feature cards.
- **Modal**: `rgba(0,0,0,0.18) 0 20px 48px -12px, rgba(0,0,0,0.10) 0 8px 16px -8px` — two-layer elevation for dialogs.
- **Focus Ring**: `0 0 0 2px #000000` (light) / `0 0 0 2px #ffffff` (dark).
### Semantic
- **Success** (`#5cad4a`): Order confirmation, dealer-contact submitted, build-saved confirmations.
- **Warning** (`#e0801c`): Validation warnings on configurator, build incompatibility flags.
- **Danger** (`#d5001c`): Form errors — shares the brand red hex deliberately. Brand and danger are visually identical; context disambiguates.
- **Info** (`#0061ff`): Info badges, callout backgrounds — shares the Taycan accent blue.
## 3. Typography Rules
### Font Family
- **Primary**: `Porsche Next` — the custom OTF brand sans, originally cut in 2018 by MetaDesign (Berlin) and refined for digital. Geometric construction with subtle humanist terminals, reasonable x-height, exceptional weight scaling. The `"Arial Narrow"` fallback is unusual — chosen because narrow Arial holds the same condensed proportion as Porsche Next when web-fonts fail.
- **Fallback chain**: `"Arial Narrow", Arial, "Heiti SC", SimHei, sans-serif` — Heiti/SimHei provide CJK fallback for Chinese-market deployments.
- **Mono companion**: `"SF Mono", Menlo, Monaco, Consolas` — appears only on developer/technical-spec pages.
- **OpenType features**: Default ligatures only. No tabular figures called out (the spec tables use Porsche Next's natural figure widths). No `ss01` or alternate sets.
- **No italics in marketing context**. Italics appear only in editorial body copy on heritage/motorsport articles.
### Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|------|------|------|--------|-------------|----------------|-------------|-------|
| Display Mega | Porsche Next | 96 | 400 | 1.19 | normal | — | Homepage hero h1 — single model name (Cayenne., 911.) |
| Display XL | Porsche Next | 64 | 400 | 1.18 | normal | — | Subsidiary heroes, model-line headlines |
| Display Lg | Porsche Next | 48 | 400 | 1.20 | normal | — | Section heads, feature band headlines |
| Display Md | Porsche Next | 32 | 400 | 1.25 | normal | — | Sub-section heads, card titles in feature grid |
| Display Sm | Porsche Next | 24 | 500 | 1.30 | normal | — | Component titles, navigation flyout heads |
| Title Md | Porsche Next | 18 | 600 | 1.40 | normal | — | Card titles, list section labels |
| Title Sm | Porsche Next | 16 | 600 | 1.45 | normal | — | Small section titles |
| Body Lg | Porsche Next | 18 | 400 | 1.55 | normal | — | Editorial body, intro paragraphs |
| Body | Porsche Next | 16 | 400 | 1.50 | normal | — | Default running text |
| Body Sm | Porsche Next | 14 | 400 | 1.50 | normal | — | Footer body, fine print, table cells |
| Caption | Porsche Next | 12 | 400 | 1.45 | normal | — | Photo captions, metadata |
| Caption Bold | Porsche Next | 12 | 600 | 1.45 | 0.4px | — | Section eyebrows, badge labels |
| Button | Porsche Next | 16 | 600 | 1.00 | normal | — | CTA labels — sentence-case, never uppercase |
| Nav Link | Porsche Next | 14 | 600 | 1.40 | normal | — | Top-nav menu items — sentence-case |
| Spec Value | Porsche Next | 64 | 600 | 1.05 | normal | — | Engine spec values (hp, top speed, 0-100km/h) |
| Spec Label | Porsche Next | 14 | 400 | 1.40 | normal | — | Spec metric labels under the value |
| Code | SF Mono | 14 | 400 | 1.50 | normal | — | Rare — appears only on developer/technical-spec pages |
### Principles
- **Display weight stays at 400.** Porsche refuses bold display headlines. The geometric construction of Porsche Next at regular weight carries enough visual presence at 96px; bolding it would feel shouted.
- **No tracking on display sizes.** Where Ferrari uses negative letter-spacing for compressed magazine-cover geometry, Porsche uses normal spacing — engineering catalogs don't compress text.
- **Sentence-case CTA labels.** "Build & Price", "Find a Dealer", "Configure". Never uppercase, never tracked. The voice is declarative, not announce-y.
- **Single typeface discipline.** Porsche Next handles every text role from 96px display down to 12px caption. No serif companion, no third-party sans, no decorative type.
- **Body charcoal `#313639`, not pure black.** Pure black is reserved for headlines and ink-strong moments. Body paragraph text uses charcoal for paragraph reading comfort.
- **Tabular figures emerge from the typeface, not OpenType.** Porsche Next's native figures align well enough in spec tables that no `tnum` feature toggle is needed.
- **No italics in marketing.** Italics appear only in editorial body copy (heritage articles, motorsport features).
- **Porsche Next is licensed.** Open-source substitute: **Inter** at weight 400 with 0 letter-spacing for body, weight 500 for headlines. Or **GT America Standard** for closer geometric proportion.
## 4. Component Stylings
### Buttons
All primary surface buttons use **12px border-radius** — the brand's softened-luxury corner. Outline variants and secondary CTAs match the radius.
**Primary (Porsche Red)** — the singular high-voltage action:
- Background `#d5001c`, text `#ffffff`, font `Porsche Next 16/600 sentence-case`
- Padding `14px 32px`, height `48px`, border-radius `12px`, no border
- Transition `background-color 200ms ease`
- Hover: background `#bd0017` (color-only, no transform)
- Active: background `#a00012`
- Use case: Build & Price, Configure, Find a Dealer
**Secondary (Black)** — primary action when red is reserved:
- Background `#000000`, text `#ffffff`, same dimensions and typography
- Use case: Preowned listing primary CTA, dealer locator submit
**Outline (Light)** — alternative action on light bands:
- Background transparent, text `#000000`, border `1px solid #000000`
- Padding `13px 31px` (1px less to compensate for border), height `48px`
- Same `Porsche Next 16/600 sentence-case` typography
- Hover: background `rgba(0,0,0,0.04)` fill
- Use case: secondary CTA paired with primary on hero bands
**Outline (Dark)** — alternative action on dark cinema bands:
- Background transparent, text `#ffffff`, border `1px solid #ffffff`
- Same dimensions and typography
- Hover: background `rgba(255,255,255,0.06)` fill
- Use case: secondary CTA on full-bleed cinema hero band
**Text** — inline editorial actions:
- Background transparent, text `#000000`, no border
- Same `Porsche Next 16/600` (no padding constraints)
- Decoration: `underline-offset: 4px` underline grows from invisible to visible on hover
- Use case: "Read More", "View All" inside body copy
### Hero Bands
**Cinema (default hero)** — full-bleed cinematic photograph:
- Background `#000000` underneath, but the photograph fills the viewport edge-to-edge at 100vh
- Display headline floats over the photograph (typically lower-third) in `Porsche Next 96/400` pure white
- One Porsche Red primary + one outline-on-dark secondary, side-by-side
- Zero padding — the photograph fills edge-to-edge
**Light Editorial** — paper-canvas hero variant:
- Background `#ffffff`, text `#000000`
- Headline in `Porsche Next 64/400`
- Padding `96px 48px`
- Used for owner pages, dealer locator, parts catalog
### Cards
**Feature Card** — light surface card:
- Background `#ffffff`, text `#000000`, border `1px solid #d8d8d8`, radius `16px`, padding `32px`
- Image fills top edge-to-edge with rounded top corners; title and body sit beneath
- Hover: border shifts to `#909294`, shadow `rgba(0,0,0,0.08) 0 4px 12px` fades in over 240ms
- Use case: Models grid, feature highlights, certified-pre-owned grid
**Photo-Led Card** — image-dominant model card:
- Background `#000000`, text `#ffffff`, radius `24px`, overflow hidden
- Photograph fills the entire card; title overlays bottom-left in `Porsche Next 32/400`
- Use case: Model line grid on the homepage
### Spec & Pricing Surfaces
**Spec Cell** — engineering-spec callout:
- Transparent background
- Value in `Porsche Next 64/600 normal` (pure black on light, white on dark)
- Label below in `caption 14/400`
- Padding `32px 0`
- Use: hp, top speed, 0-100 km/h, range, charging time
**Spec Table Row** — hairline-divided spec row:
- Transparent background, `1px solid #e8e8e8` divider beneath each row
- Layout: spec label left (`Porsche Next 14/400 #626669`), value right (`Porsche Next 14/600 #000000`)
- Padding `16px 0`
- Use: detailed spec sheets, comparison tables
**Pricing Strip** — at-a-glance pricing band:
- Background `#f4f4f4`, text `#000000`, radius `12px`, padding `24px 32px`
- Layout: model name left (`Porsche Next 24/500`), MSRP center (`Porsche Next 24/600`), "Build & Price" CTA right
- Use: model overview pages, configurator entry points
### Forms & Inputs
**Text Input (Light)**:
- Background `#ffffff`, text `#000000`, border `1px solid #909294`, radius `4px`
- Padding `12px 16px`, height `48px`
- Font `Porsche Next 16/400`
- Focus: border-color shifts to `#000000` and a `2px solid #000000` outline appears at 2px offset
**Text Input (Dark)**:
- Background transparent, text `#ffffff`, border `1px solid #ffffff`, radius `4px`
- Same dimensions; focus ring shifts to white
### Tags & Badges
**Badge Pill** — small uppercase pill on light surface:
- Background `#fdebec` (brand-soft), text `#d5001c` (Porsche Red), radius `9999px`
- Padding `4px 12px`, font `caption-bold 12/600 0.4px`
- Use: "New", "Certified", "GTS Edition" callouts
### Navigation
**Top Nav (Light)** — default nav on light pages:
- Background `#ffffff`, text `#000000`, height `80px`, border-bottom `1px solid #d8d8d8`
- Layout: Stuttgart crest center-top (56px tall), horizontal menu (Models / Pre-Owned / Build / Dealer / Owners) flanking, utility icons (search, account, language) right
- Menu items render in `Porsche Next 14/600 sentence-case`
- Hover: subtle Porsche Red 1px underline grows beneath active item
**Top Nav (Dark)** — variant on dark cinema hero pages:
- Background `#000000`, text `#ffffff`, border-bottom `1px solid #313639`
- Otherwise identical to light variant
### Footer
**Footer Dark** — closing dark footer on every page:
- Background `#000000`, text `#909294`
- 4-column link list at desktop covering Models / Owners / Brand / Connect
- Padding `64px 48px`
- Stuttgart crest centered at the very top above link columns
- Footer links hover to `#ffffff` (text color shift, no underline)
## 5. Layout Principles
### Spacing System
- **Base unit:** 4px.
- **Scale:** `4 / 8 / 12 / 16 / 24 / 32 / 40 / 48 / 64 / 80 / 96 / 128`.
- **Section padding:** 96px for major bands; 128px reserved for the homepage hero photo band.
- **Card internal padding:** 32px for feature cards; 24px for photo-led cards.
- **Gutters:** 24px between cards in 3-up grids; 32px in 2-up hero splits; 16px in dense spec tables.
### Grid & Container
- Max content width: **1440px** on editorial bands. Hero photography goes full-bleed.
- Editorial body: 12-column grid.
- Feature card grids: 2-up at desktop for hero splits, 3-up for benefit grids, 4-up for certified pre-owned listing tiles.
- Footer: 4-column at desktop.
### Whitespace Philosophy
Generous engineering-catalog pacing. Cinematic hero photography occupies viewport-height canvases. Below them, body sections sit in tighter editorial layouts on white with disciplined density — the alternation between cinema-bands and editorial-bands creates magazine-spread pacing. The white editorial bands carry tighter density than the dark cinema bands; the contrast in density itself signals context shift. Spec tables run dense — they're meant to be scanned, not read linearly.
### Section Cadence
The homepage rhythm is a deliberate alternation: cinema-band → editorial-band → cinema-band → spec/feature-band → cinema-band → CTA-band → footer-dark. Each section's role is signalled by its background color before the content even renders. Heritage and motorsport pages skew darker (more cinema bands); owner and parts-catalog pages skew lighter (more editorial bands).
## 6. Shapes & Radius Scale
| Tier | Token | Value | Use |
|------|-------|-------|-----|
| None | `none` | 0 | Spec table cells, hero photo containers |
| Tight | `xs` | 2 | Decorative chip elements |
| Standard | `sm` | 4 | Text inputs, small badges |
| Comfortable | `md` | 8 | Secondary cards, compact UI |
| Default CTA | `lg` | 12 | All primary/secondary/outline buttons — the brand corner |
| Card | `xl` | 16 | Primary feature cards |
| Photo Card | `xxl` | 24 | Photo-led model cards (relaxed luxury) |
| Pill | `pill` | 9999 | Avatar plates, badge pills only |
The **12px CTA radius** is the brand's tell. Where Ferrari and Lamborghini use 0px sharp corners to signal pure-luxury Italian-Modernist precision, Porsche softens to 12px for consumer-surface approachability. The same engineering brand sells everything from $50k Macans to $600k 911 Turbos S — the corner has to work across both. There is no compound-radius geometry on the site.
## 7. Depth & Elevation
| Level | Treatment | Use |
|-------|-----------|-----|
| 0 (Flat) | `#ffffff` canvas, no shadow | Body bands, footer link rows, content surfaces |
| 1 (Card) | `#fbfcff` near-white background, `1px solid #d8d8d8` border, no shadow | Feature cards, default cards |
| 2 (Hover Card) | Border shifts to `#909294`, `rgba(0,0,0,0.08) 0 4px 12px` shadow | Hovered feature card |
| 3 (Photo Card) | Photograph fills, `radius 24px`, no border | Photo-led model cards |
| 4 (Modal) | `rgba(0,0,0,0.18) 0 20px 48px -12px, rgba(0,0,0,0.10) 0 8px 16px -8px` | Dialogs, configurator save |
| 5 (Photographic) | Full-bleed cinema imagery | Hero band, motorsport bands — depth via lens, not chrome |
### Shadow Philosophy
Porsche uses **restrained shadow tiers** — closer to BMW's engineering-catalog discipline than Apple's softly-elevated cards. Drop shadows are limited: a single soft tier on hovered feature cards, a two-layer tier on dialogs, and otherwise depth comes from photographic lighting (the hero photo carries its own depth from lens, lighting, subject) and from surface brightness steps (canvas → bg-elevated → surface). The shadow vocabulary stays out of the way; the photograph and the engineering data are the visual heavy-lifters.
### Decorative Depth
- **Full-bleed cinematic photography** is the brand's primary depth treatment.
- **No decorative gradients.** The brand refuses gradient backgrounds, gradient text, or gradient accents on chrome.
- **Surface brightness steps** (`#ffffff` → `#fbfcff` → `#f4f4f4` → `#d8d8d8`) carry the structural elevation.
## 8. Interaction & Motion
### Easing Curves
- **Standard**: `cubic-bezier(0.4, 0, 0.2, 1)` — material-style ease for most micro-interactions
- **Emphasized**: `cubic-bezier(0.2, 0, 0, 1)` — stronger entrance for cinema bands and section reveals
- **Precision**: `cubic-bezier(0.65, 0, 0.35, 1)` — engineering-precision ease used on spec count-ups and hero parallax
### Duration Buckets
- **Fast** (150ms): button background-color transitions, link underline-grow, hover shifts
- **Standard** (240ms): card hover-lift, shadow fade-in, modal entrance
- **Slow** (400ms): section entrance fades, hero band reveals
- **Cinema** (800ms): spec value count-ups, hero parallax scroll-coefficient
### Per-Component Micro-States
- **Button Primary (Porsche Red)** — hover: background-color transitions to `#bd0017` over 150ms. No transform, no scale. Active: background drops to `#a00012`.
- **Button Outline** — hover: background fills to `rgba(0,0,0,0.04)` (light) or `rgba(255,255,255,0.06)` (dark) over 150ms.
- **Feature Card** — hover: border-color shifts to `#909294`, shadow `rgba(0,0,0,0.08) 0 4px 12px` fades in, card lifts 4px translateY over 240ms.
- **Link** — hover: underline transitions from invisible to 1px solid (with 4px offset) over 150ms.
- **Nav Item** — hover: 1px Porsche Red underline grows beneath the active item over 150ms.
- **Spec Counter** — first-paint into-view: count-up animation from 0 to final value over 800ms ease-precision.
- **Top Nav** — scroll-shrink: nav height transitions from 80px to 64px when scrolled past hero, with crest scaling proportionally.
### Page Transitions
Page-to-page transitions are minimal: a 200ms cross-fade between the previous page's hero and the new page's hero. Internal scroll-into-view triggers fade-up entrances on cinema bands (400ms emphasized) and feature card grids (staggered 80ms per card, 240ms standard ease). The hero photograph on the homepage holds a subtle `0.3` parallax coefficient on scroll — moving slower than the foreground content to create depth.
### Reduced Motion Strategy
Respects `prefers-reduced-motion: reduce`. Under reduced motion:
- Hero parallax is disabled (photograph stays fixed at scroll-position-0)
- Spec count-ups become static (final value renders immediately)
- Card hover-lift becomes shadow-only fade (no translateY)
- All scroll-triggered animations collapse to opacity transitions over 200ms
- Hover micro-states remain (color transitions are not motion-coded)
## 9. Accessibility & A11y
### Contrast Pairs (WCAG)
- **Text on Canvas**: `#000000` on `#ffffff` = 21.0:1 — AAA at all sizes
- **Text on Cinema**: `#fbfcff` on `#000000` = 19.7:1 — AAA at all sizes
- **Text on Brand**: `#ffffff` on `#d5001c` = 5.6:1 — AA Normal, AAA Large
- **Body on Canvas**: `#313639` on `#ffffff` = 12.1:1 — AAA
- **Muted on Canvas**: `#626669` on `#ffffff` = 6.0:1 — AA Normal, AAA Large
- **Faint on Canvas**: `#909294` on `#ffffff` = 3.2:1 — fails AA at body sizes; reserved for caption-bold or non-essential metadata
### Focus Indicators
- **Ring color**: `#000000` on light bg; `#ffffff` on dark bg
- **Ring style**: `2px solid` at `2px` offset from the element's outer edge
- **Inset variants**: on Porsche Red CTAs, the ring renders outside the button (no inset) to preserve the 12px corner geometry
- **Focus-visible only**: ring appears only on keyboard focus, not mouse-click focus
### ARIA Patterns
- **Combobox** (model search, dealer locator): `role="combobox"` with `aria-expanded`, `aria-controls`, `aria-activedescendant` patterns. Listbox panel uses `role="listbox"` with `aria-selected` on options.
- **Dialog** (configurator save, dealer contact, sign-in): `role="dialog"` with `aria-modal="true"`, `aria-labelledby` pointing to the dialog title, focus trap on open, focus restore on close.
- **Tabs** (model trim selector, configurator step navigation): `role="tablist"` with `aria-selected` on the active tab. Arrow-key navigation between tabs.
- **Carousel** (homepage hero, motorsport gallery): exposed as `role="region"` with `aria-roledescription="carousel"`. Each slide is `role="group"`.
### Keyboard Nav Order
Tab order follows visual reading order: skip-to-content link → Stuttgart crest (home link) → primary nav (Models, Pre-Owned, Build, Dealer, Owners) → utilities (search, language, account) → hero CTAs (primary first, then outline) → editorial body content top-to-bottom → footer columns left-to-right → cookie banner if present.
### Screen Reader Hints
- The Stuttgart crest carries `aria-label="Porsche home"` rather than alt-text, since it serves as the home link.
- Spec values carry `aria-label="3.5 seconds, 0 to 100 kilometers per hour"` for full unit context, even when only the number renders visually.
- Photo captions are wrapped in `<figcaption>` inside `<figure>` for semantic correctness.
- Decorative photography (cinema hero) uses `aria-hidden="true"` so SR users don't hear "Image: hero photograph" before every section.
- The "Build & Price" CTA exposes its full intent: `aria-label="Build and price the 911 Carrera"`.
### Reduced Motion Handling
`@media (prefers-reduced-motion: reduce)` overrides scroll-triggered transforms, parallax, and spec count-ups. Documented in §8.
## 10. Responsive Behavior
### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | < 640px | Hero h1 96→40px; cinema hero photograph crops vertically; feature card grid 1-up; nav collapses to hamburger; spec cells 1-up |
| Tablet | 640–1024px | Hero h1 64px; feature card grid 2-up; nav still hamburger; spec cells 2-up |
| Desktop | 1024–1280px | Hero h1 96px; feature card grid 3-up; horizontal nav appears; spec cells 4-up |
| Wide | > 1280px | Editorial body content caps at 1440px; hero photography continues full-bleed; section padding increases to 128px |
### Touch Targets
- Primary CTA at 48px height — exceeds WCAG AAA (44 × 44).
- Nav items render with 24px vertical padding for an effective 56px tap area on mobile hamburger menu.
- Card tap zones: full card surface; no nested clickable elements that fight for the tap.
### Collapsing Strategy
- **Top nav** switches to hamburger below 1024px; the Stuttgart crest remains center-aligned but scales to 40px height.
- **Hero photograph** reframes per breakpoint via art direction — desktop carries wide cinematic; mobile crops tighter or shifts to vertical-format imagery.
- **Feature card grid**: 4-up → 3-up → 2-up → 1-up.
- **Spec cells**: 4-up at desktop, 2-up at tablet, 1-up at mobile.
- **Pricing strip**: horizontal at desktop; stacks vertically on mobile (model + MSRP + CTA each on their own row).
- **Footer**: 4-column at desktop, accordion-collapsed at mobile.
### Image Behavior
- Hero photography uses `<picture>` with mobile-cropped + desktop-wide art direction.
- Photographs are served as AVIF with WebP fallback and JPEG floor.
- All photography uses `loading="lazy"` except the homepage hero (eager) and any image above-the-fold on landing pages.
### Container Queries
Used selectively on the configurator pages where the spec panel needs to reflow based on its container width rather than the viewport.
## 11. Content & Voice
### Tone
**Engineering-precise, declarative, confident.** The brand voice reads like an engineering catalog written by someone who genuinely loves cars. Sentences are short on the homepage and longer on heritage pages. There is no marketing-jargon, no "innovative" or "revolutionary" — those words are beneath the brand. Single-sentence taglines end with a period: "Cayenne." "Taycan." "911." The period itself is the voice — declarative finality.
### Microcopy Patterns
- **Buttons**: action-verb + noun. "Build & Price", "Find a Dealer", "Configure", "Schedule a Test Drive", "Read the Story". Never "Click here", never "Learn more about our..."
- **Error message recipe**: `[What went wrong]. [What to do.]` — e.g. "We couldn't reach our servers. Please try again in a moment." Never blames the user.
- **Success confirmations**: terse and proud. "Your build is saved." "Your appointment is confirmed." No exclamation marks.
- **Form labels**: capitalized noun phrases. "Email Address", "Phone Number", "Preferred Dealer". Never lowercase, never "Enter your...".
### Empty States
- **No results**: "No models match your filters. Try widening your search or browse the full lineup." Always offers a path forward; never a dead end.
- **Saved build empty**: "Your saved builds will appear here. Start configuring a model to begin." Explanatory + actionable.
- **Cart empty (parts catalog)**: "Your cart is empty. Browse genuine Porsche parts." Brand-voice consistent.
### CTA Verb Conventions
- **Build & Price** — the primary verb on every model page (not "Customize" or "Spec it out")
- **Configure** — secondary configurator entry (used inside the configurator flow)
- **Find a Dealer** — for dealer locator (not "Locate a dealer" — too transactional)
- **Schedule a Test Drive** — for test-drive (not "Book a test drive" — Porsche uses "Schedule")
- **Read the Story** — for editorial articles (not "Continue" or "View")
- **Sign In** — for owner/account pages (never "Login" — Porsche uses two words)
## 12. Dark Mode & Theming
Porsche has **no global user-facing dark/light toggle**. The site is light-by-default with paper-white as the canonical canvas. Dark sections appear as scoped contextual surfaces — the cinema hero band, the closing footer, and certain motorsport content sections. The token swap is local and predictable:
- `bg`: `#ffffff` → `#000000`
- `text`: `#000000` → `#fbfcff`
- `text-body`: `#313639` → `#909294`
- `border`: `#d8d8d8` → `#313639`
- `surface`: `#f4f4f4` → `#1a1a1a`
- `brand` and `on-brand` stay unchanged — Porsche Red CTAs render identically on both grounds.
When dark sections appear, they are always sandwiched between light editorial bands or used as the closing footer. The site never inverts globally; the dark is contextual depth, not a theme.
## 13. Lineage & Influences
Porsche's digital surface is the closest a marketing site comes to an engineering parts catalog. The discipline is German Bauhaus filtered through Stuttgart precision: paper-white canvas, single typeface (Porsche Next, a custom OTF cut), generous editorial pacing, and a single chromatic voltage in Porsche Red. The 12px CTA corner is a deliberate softening from the 0px sharpness of Ferrari/Lamborghini — Porsche's consumer surface is approachable in a way pure-luxury automotive isn't.
The full-bleed cinematic photographic-hero pattern is borrowed from Apple-era product launches; the spec-table density and tabular discipline borrow from German engineering catalogs (BMW, Audi). The single-accent restraint borrows from Italian Modernism (Vignelli) but the consumer-friendly 12px corner pulls it back from pure-luxury territory. What it rejects: ornamental gradients, decorative typography, color-coded section themes, anything that competes with the photograph or the engineering data.
**Named influences:**
- Bauhaus / Dieter Rams — function-over-decoration discipline (https://en.wikipedia.org/wiki/Dieter_Rams)
- Apple product pages — full-viewport cinematic hero photography, sentence-case CTA labels (https://www.apple.com)
- BMW / Audi — German engineering catalog density, spec-table tabular discipline (https://www.bmw.com)
- Wallpaper* magazine — editorial pacing on automotive content (https://www.wallpaper.com)
- Massimo Vignelli / Italian Modernism — restrained chromatic vocabulary, single-accent voltage discipline
## 14. Do's and Don'ts
### Do
- Reserve Porsche Red `#d5001c` for primary CTAs, the Stuttgart crest, and motorsport callouts — used scarcely.
- Set every CTA at 12px corners — the brand's softened-luxury signature.
- Render CTA labels in sentence-case Porsche Next 16/600 — never uppercase, never tracked.
- Use Porsche Next at weight 400 (regular) for display sizes — never bold display headlines.
- Pair every cinema hero with a full-bleed photograph — the photograph IS the depth.
- Use the explicit 8px-base spacing ladder rather than ad-hoc px values.
- Use pure black `#000000` for headlines; charcoal `#313639` for body running text.
- Render the Stuttgart crest center-top in every nav; it dominates the chrome.
- Use sentence-case CTA verbs ("Build & Price", "Find a Dealer", "Schedule a Test Drive").
- Hover states change color only — no scale, no lift on CTAs (cards may lift 4px).
### Don't
- Don't introduce a saturated brand color other than Porsche Red and the scoped Heritage Gold / Taycan Blue accents.
- Don't bold display copy. The geometric construction of Porsche Next at 400 carries enough presence.
- Don't use 0px sharp corners on CTAs — that's Ferrari/Lamborghini territory; Porsche softens to 12px.
- Don't track display sizes with negative letter-spacing — Porsche Next stays at normal spacing.
- Don't use uppercase CTA labels. Sentence-case is the brand voice.
- Don't add ornamental gradients or gradient text. The site is paper white + photograph + Porsche Red.
- Don't extract a CTA color from a third-party widget (cookie consent, OneTrust). The brand's CTA color is what appears on actual product CTAs.
- Don't translate "Build & Price" to "Customize" or "Spec it out" — the brand verb is "Build & Price".
- Don't compress the 96px section rhythm. The whitespace is part of the engineering catalog pacing.
- Don't add italic display copy. Italics appear only in editorial body on heritage articles.
- Don't use Heritage Gold outside heritage program contexts (Classic Club, certified pre-owned heritage).
- Don't use Taycan Blue outside electric-program contexts.
## 15. Agent Prompt Guide
### Quick Color Reference
- Primary CTA: `#d5001c` (Porsche Red)
- Background (light): `#ffffff` (Paper White)
- Background (dark): `#000000` (Cinema Black)
- Headings (light): `#000000` (Pure Black)
- Body text (light): `#313639` (Charcoal Body)
- Surface: `#f4f4f4` (Neutral Panel)
- Border: `#d8d8d8` (Hairline)
- CTA hover: `#bd0017` (Porsche Red Hover)
- Focus ring (light): `#000000` 2px
- Heritage accent: `#c9a55c` (Heritage Gold, scoped)
### Example Component Prompts
- "Create a hero band with full-bleed cinematic photography of a Porsche 911 Carrera on a Stuttgart factory floor at golden hour, 100vh tall. Float the headline 'Carrera.' (with the period) over the lower-third of the photograph in Porsche Next 96px regular weight (400) pure white, no letter-spacing. Below it, two side-by-side CTAs: a Porsche Red `#d5001c` 'Build & Price' button (Porsche Next 16/600, 14×32 padding, 48px tall, 12px corners) and a transparent outline-on-dark 'Find a Dealer' button (1px white border, same dimensions)."
- "Design a Porsche feature card on a paper-white `#ffffff` canvas: 16px radius, 1px solid `#d8d8d8` border, 32px padding. Place a 16:9 photograph at the top with rounded top corners, then a title in Porsche Next 32/400 pure black, 16px gap, body copy in Porsche Next 16/400 charcoal `#313639`, 24px gap, and a 'Read the Story' text button with underline-offset 4. Hover: border shifts to `#909294`, card lifts 4px with a soft `rgba(0,0,0,0.08) 0 4px 12px` shadow."
- "Build a Porsche spec cell: transparent background, 32px vertical padding, value in Porsche Next 64px weight 600 pure black ('670'), label below in Porsche Next 14/400 charcoal `#626669` ('hp'). Group four spec cells in a 4-up row at desktop, 2-up at tablet, 1-up at mobile."
- "Create a Porsche pricing strip: `#f4f4f4` neutral grey background, 12px radius, 24×32 padding. Layout left-to-right: model name in Porsche Next 24/500 pure black, MSRP centered in Porsche Next 24/600 ('From $108,150'), Porsche Red 'Build & Price' CTA right-aligned at the same dimensions as the primary button."
- "Build a Porsche top nav: 80px tall on `#ffffff`, with the Stuttgart crest (rampant horse + crown shield) center-top at 56px height. Horizontal menu (Models / Pre-Owned / Build / Dealer / Owners) flanks the crest in Porsche Next 14/600 sentence-case. Utility icons (search, language, account) far right. 1px solid `#d8d8d8` border-bottom. On scroll past hero, nav height shrinks to 64px with crest scaling proportionally."
- "Design a Porsche outline button on dark cinema bg: transparent background, 1px solid pure white border, white text in Porsche Next 16/600 sentence-case ('Discover the Range'), 13×31 padding (compensating for the 1px border), 48px tall, 12px corners. Hover: background fills to `rgba(255,255,255,0.06)` over 150ms; no transform, no scale."
### Iteration Guide
1. Focus on ONE component at a time. Reference its YAML key (`button-primary`, `hero-band-cinema`, `feature-card`).
2. Variants live as separate entries inside `components:` rather than as nested modifiers (button-outline, button-outline-on-dark, etc).
3. CTAs default to 12px corners — the softened-luxury signature. Never 0px sharp, never pill (except badges).
4. Use color tokens (`brand`, `text`, `surface`) — never inline hex on multiple components.
5. Hover states change color only on CTAs — feature cards may lift 4px with a subtle shadow tier.
6. Porsche Next at weight 400 for display sizes (never bold), 600 for CTAs, 400 for body. Sentence-case + normal tracking on CTAs and nav.
7. Porsche Red stays scarce — primary CTAs, the Stuttgart crest, motorsport callouts only. Body text, backgrounds, decorative elements stay neutral.
8. Use the explicit spacing ladder (4 / 8 / 12 / 16 / 24 / 32 / 40 / 48 / 64 / 80 / 96 / 128). Section padding 96px; hero band 128px.
1. Visual Theme & Atmosphere
Porsche’s website is what happens when an engineering catalog learns how to sell sports cars. The page opens onto a paper-white canvas (#ffffff — pure paper, no warmth, no cool tint) and the single model name appears at 96px in Porsche Next at weight 400 — never bold, never italic. “Cayenne.” “Taycan.” “911.” A period at the end like a sentence delivered with finality. This is the brand voice: declarative, engineering-precise, confident enough to use a regular weight at display size where competitors bold-shout.
The chromatic discipline is monk-like. Pure black #000000 for text, paper white for canvas, a charcoal #313639 for running body copy, and exactly one chromatic voltage: Porsche Red #d5001c — the Stuttgart racing red that has identified the brand since the 1948 356/2. It appears scarcely. Primary CTA fills, the rampant-horse-on-shield crest, and motorsport-content callouts. Body text is never red. Backgrounds are never red. When Porsche Red does appear, it carries the weight of a checkered flag dropping at Le Mans.
The page rhythm alternates between paper-white editorial bands carrying spec tables, model comparisons, and dealer information — and full-bleed cinematic photographic bands (Stuttgart factory floors at golden hour, Le Mans paddocks at dawn, Riviera coast roads stretching into Italian alps) where the photograph fills the viewport edge-to-edge and the headline floats over it in pure white. The photograph IS the atmosphere; the chrome stays out of the way.
Where Ferrari uses sharp 0px corners on every CTA to signal Italian-Modernist precision, Porsche softens to 12px — a deliberate consumer-surface relaxation. Porsche sells more cars than Ferrari, and more of those cars are daily-driveable. The 12px corner is the geometric tell: this is a sports car you can take to Whole Foods. Text inputs are 4px (functional), badges and pills are pill (rare), photo cards are 24px (relaxed luxury), and the dominant CTA radius lands at 12px (consumer-friendly precision).
Body typography stays in the same Porsche Next family — no serif accent, no monospace except for developer-context spec pages. Modest sizes (16px body, 14px footer), normal letter-spacing, weights stepping 400 → 500 → 600 → 700. The discipline is German engineering: one excellent typeface used at every role, with sizing and weighting carrying the hierarchy.
Key Characteristics:
- Paper-white
#ffffffcanvas as primary ground — never warmed, never cooled - Pure black
#000000for ink — engineering-catalog discipline, no charcoal grey for headlines - Single chromatic voltage: Porsche Red
#d5001cfor primary CTAs, the crest, motorsport callouts — used scarcely - Single typeface: Porsche Next (custom OTF cut) across every text role
- Display copy at weight 400 (regular) — never bold display headlines
- 12px CTA radius — softened from luxury-auto’s 0px to a consumer-friendly relaxed corner
- Full-bleed cinematic photography in dark hero bands as the primary visual depth
- Spec tables with tabular figures — engineering-catalog discipline
- 80px tall top-nav with the Stuttgart crest centered and dominant
- Sentence-case CTA labels (“Build & Price”, “Find a Dealer”) — never uppercase, never tracked
2. Color Palette & Roles
Primary
- Paper White (
#ffffff): The canvas. Engineering-catalog ground, no warmth, no cool tint. - Pure Black (
#000000): Primary ink. Headings, body strong, button labels on light. Porsche refuses charcoal-headline conventions; the headline is black. - Porsche Red (
#d5001c): The single high-voltage chromatic moment. Primary CTA fills, the Stuttgart crest, motorsport-program callouts. Used scarcely.
Brand & Dark
- Cinema Black (
#000000): Dark-section ground for full-bleed hero photo bands, footer, motorsport content surfaces. - Charcoal Body (
#313639): Default running body copy on light canvas — slightly softer than pure black for paragraph reading comfort. - Surface Dark (
#1a1a1a): Card surface inside dark cinema bands — one tier elevated from cinema black.
Accent
- Heritage Gold (
#c9a55c): Reserved for heritage program contexts — 911 Classic Club, certified pre-owned heritage models, vintage program. Never appears outside heritage contexts. - Taycan Blue (
#0061ff): Reserved for the Taycan electric program — battery callouts, EV-only feature highlights. Functions as a sub-brand accent. - No additional saturated brand colors. Porsche deliberately refuses chromatic variety.
Interactive
- Brand Hover (
#bd0017): Press state for Porsche Red CTAs — slight saturation drop. - Brand Active (
#a00012): Deep press, click feedback. - Brand Soft (
#fdebec): Selected-tab background, badge tint, very-soft brand surface. - Link (
#000000): Inline links inherit ink and addunderline-offset: 4pxunderline. - Link Hover (
#d5001c): Rare red-shift on hover for inline links inside body copy. - Disabled Text (
#a8aaab): Form inputs in disabled state.
Neutral Scale
- Ink
#000000— display, headlines, primary CTA labels on light - Body Charcoal
#313639— running paragraph text on light canvas - Muted
#626669— captions, photo metadata, secondary list copy - Faint
#909294— disabled secondary text, footer secondary, form placeholder - Disabled
#a8aaab— disabled form text, the lightest grey above background - Border Strong
#909294— input border, section divider where strength is needed - Border Default
#d8d8d8— standard 1px hairline on light surfaces - Border Soft
#e8e8e8— soft divider, table row separator - Surface
#f4f4f4— neutral grey panel for spec tables and comparison cards - Surface Strong
#d8d8d8— heavy panel surface (rare; pricing strip) - Bg Elevated
#fbfcff— near-white tier, subtle elevation marker on light
Surface & Borders
- bg is
#ffffffpaper-white — the canvas. - bg-elevated
#fbfcffis a subtle near-white above bg, used for cards on the canvas. - surface
#f4f4f4is the neutral grey panel — spec tables, comparison frames, model picker shells. - surface-on-dark
#1a1a1afor cards inside dark cinema bands. - border is
#d8d8d81px hairline default;#e8e8e8for soft dividers;#909294for input borders. - border-on-dark is
#3136391px on dark.
Shadow Colors
Porsche uses restrained shadow tiers — depth comes primarily from photographic lighting and brightness-step elevation. Shadows are subtle:
- Hover Card:
rgba(0,0,0,0.08) 0 4px 12px— a single soft tier on hovered feature cards. - Modal:
rgba(0,0,0,0.18) 0 20px 48px -12px, rgba(0,0,0,0.10) 0 8px 16px -8px— two-layer elevation for dialogs. - Focus Ring:
0 0 0 2px #000000(light) /0 0 0 2px #ffffff(dark).
Semantic
- Success (
#5cad4a): Order confirmation, dealer-contact submitted, build-saved confirmations. - Warning (
#e0801c): Validation warnings on configurator, build incompatibility flags. - Danger (
#d5001c): Form errors — shares the brand red hex deliberately. Brand and danger are visually identical; context disambiguates. - Info (
#0061ff): Info badges, callout backgrounds — shares the Taycan accent blue.
3. Typography Rules
Font Family
- Primary:
Porsche Next— the custom OTF brand sans, originally cut in 2018 by MetaDesign (Berlin) and refined for digital. Geometric construction with subtle humanist terminals, reasonable x-height, exceptional weight scaling. The"Arial Narrow"fallback is unusual — chosen because narrow Arial holds the same condensed proportion as Porsche Next when web-fonts fail. - Fallback chain:
"Arial Narrow", Arial, "Heiti SC", SimHei, sans-serif— Heiti/SimHei provide CJK fallback for Chinese-market deployments. - Mono companion:
"SF Mono", Menlo, Monaco, Consolas— appears only on developer/technical-spec pages. - OpenType features: Default ligatures only. No tabular figures called out (the spec tables use Porsche Next’s natural figure widths). No
ss01or alternate sets. - No italics in marketing context. Italics appear only in editorial body copy on heritage/motorsport articles.
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|---|---|---|---|---|---|---|---|
| Display Mega | Porsche Next | 96 | 400 | 1.19 | normal | — | Homepage hero h1 — single model name (Cayenne., 911.) |
| Display XL | Porsche Next | 64 | 400 | 1.18 | normal | — | Subsidiary heroes, model-line headlines |
| Display Lg | Porsche Next | 48 | 400 | 1.20 | normal | — | Section heads, feature band headlines |
| Display Md | Porsche Next | 32 | 400 | 1.25 | normal | — | Sub-section heads, card titles in feature grid |
| Display Sm | Porsche Next | 24 | 500 | 1.30 | normal | — | Component titles, navigation flyout heads |
| Title Md | Porsche Next | 18 | 600 | 1.40 | normal | — | Card titles, list section labels |
| Title Sm | Porsche Next | 16 | 600 | 1.45 | normal | — | Small section titles |
| Body Lg | Porsche Next | 18 | 400 | 1.55 | normal | — | Editorial body, intro paragraphs |
| Body | Porsche Next | 16 | 400 | 1.50 | normal | — | Default running text |
| Body Sm | Porsche Next | 14 | 400 | 1.50 | normal | — | Footer body, fine print, table cells |
| Caption | Porsche Next | 12 | 400 | 1.45 | normal | — | Photo captions, metadata |
| Caption Bold | Porsche Next | 12 | 600 | 1.45 | 0.4px | — | Section eyebrows, badge labels |
| Button | Porsche Next | 16 | 600 | 1.00 | normal | — | CTA labels — sentence-case, never uppercase |
| Nav Link | Porsche Next | 14 | 600 | 1.40 | normal | — | Top-nav menu items — sentence-case |
| Spec Value | Porsche Next | 64 | 600 | 1.05 | normal | — | Engine spec values (hp, top speed, 0-100km/h) |
| Spec Label | Porsche Next | 14 | 400 | 1.40 | normal | — | Spec metric labels under the value |
| Code | SF Mono | 14 | 400 | 1.50 | normal | — | Rare — appears only on developer/technical-spec pages |
Principles
- Display weight stays at 400. Porsche refuses bold display headlines. The geometric construction of Porsche Next at regular weight carries enough visual presence at 96px; bolding it would feel shouted.
- No tracking on display sizes. Where Ferrari uses negative letter-spacing for compressed magazine-cover geometry, Porsche uses normal spacing — engineering catalogs don’t compress text.
- Sentence-case CTA labels. “Build & Price”, “Find a Dealer”, “Configure”. Never uppercase, never tracked. The voice is declarative, not announce-y.
- Single typeface discipline. Porsche Next handles every text role from 96px display down to 12px caption. No serif companion, no third-party sans, no decorative type.
- Body charcoal
#313639, not pure black. Pure black is reserved for headlines and ink-strong moments. Body paragraph text uses charcoal for paragraph reading comfort. - Tabular figures emerge from the typeface, not OpenType. Porsche Next’s native figures align well enough in spec tables that no
tnumfeature toggle is needed. - No italics in marketing. Italics appear only in editorial body copy (heritage articles, motorsport features).
- Porsche Next is licensed. Open-source substitute: Inter at weight 400 with 0 letter-spacing for body, weight 500 for headlines. Or GT America Standard for closer geometric proportion.
4. Component Stylings
Buttons
All primary surface buttons use 12px border-radius — the brand’s softened-luxury corner. Outline variants and secondary CTAs match the radius.
Primary (Porsche Red) — the singular high-voltage action:
- Background
#d5001c, text#ffffff, fontPorsche Next 16/600 sentence-case - Padding
14px 32px, height48px, border-radius12px, no border - Transition
background-color 200ms ease - Hover: background
#bd0017(color-only, no transform) - Active: background
#a00012 - Use case: Build & Price, Configure, Find a Dealer
Secondary (Black) — primary action when red is reserved:
- Background
#000000, text#ffffff, same dimensions and typography - Use case: Preowned listing primary CTA, dealer locator submit
Outline (Light) — alternative action on light bands:
- Background transparent, text
#000000, border1px solid #000000 - Padding
13px 31px(1px less to compensate for border), height48px - Same
Porsche Next 16/600 sentence-casetypography - Hover: background
rgba(0,0,0,0.04)fill - Use case: secondary CTA paired with primary on hero bands
Outline (Dark) — alternative action on dark cinema bands:
- Background transparent, text
#ffffff, border1px solid #ffffff - Same dimensions and typography
- Hover: background
rgba(255,255,255,0.06)fill - Use case: secondary CTA on full-bleed cinema hero band
Text — inline editorial actions:
- Background transparent, text
#000000, no border - Same
Porsche Next 16/600(no padding constraints) - Decoration:
underline-offset: 4pxunderline grows from invisible to visible on hover - Use case: “Read More”, “View All” inside body copy
Hero Bands
Cinema (default hero) — full-bleed cinematic photograph:
- Background
#000000underneath, but the photograph fills the viewport edge-to-edge at 100vh - Display headline floats over the photograph (typically lower-third) in
Porsche Next 96/400pure white - One Porsche Red primary + one outline-on-dark secondary, side-by-side
- Zero padding — the photograph fills edge-to-edge
Light Editorial — paper-canvas hero variant:
- Background
#ffffff, text#000000 - Headline in
Porsche Next 64/400 - Padding
96px 48px - Used for owner pages, dealer locator, parts catalog
Cards
Feature Card — light surface card:
- Background
#ffffff, text#000000, border1px solid #d8d8d8, radius16px, padding32px - Image fills top edge-to-edge with rounded top corners; title and body sit beneath
- Hover: border shifts to
#909294, shadowrgba(0,0,0,0.08) 0 4px 12pxfades in over 240ms - Use case: Models grid, feature highlights, certified-pre-owned grid
Photo-Led Card — image-dominant model card:
- Background
#000000, text#ffffff, radius24px, overflow hidden - Photograph fills the entire card; title overlays bottom-left in
Porsche Next 32/400 - Use case: Model line grid on the homepage
Spec & Pricing Surfaces
Spec Cell — engineering-spec callout:
- Transparent background
- Value in
Porsche Next 64/600 normal(pure black on light, white on dark) - Label below in
caption 14/400 - Padding
32px 0 - Use: hp, top speed, 0-100 km/h, range, charging time
Spec Table Row — hairline-divided spec row:
- Transparent background,
1px solid #e8e8e8divider beneath each row - Layout: spec label left (
Porsche Next 14/400 #626669), value right (Porsche Next 14/600 #000000) - Padding
16px 0 - Use: detailed spec sheets, comparison tables
Pricing Strip — at-a-glance pricing band:
- Background
#f4f4f4, text#000000, radius12px, padding24px 32px - Layout: model name left (
Porsche Next 24/500), MSRP center (Porsche Next 24/600), “Build & Price” CTA right - Use: model overview pages, configurator entry points
Forms & Inputs
Text Input (Light):
- Background
#ffffff, text#000000, border1px solid #909294, radius4px - Padding
12px 16px, height48px - Font
Porsche Next 16/400 - Focus: border-color shifts to
#000000and a2px solid #000000outline appears at 2px offset
Text Input (Dark):
- Background transparent, text
#ffffff, border1px solid #ffffff, radius4px - Same dimensions; focus ring shifts to white
Tags & Badges
Badge Pill — small uppercase pill on light surface:
- Background
#fdebec(brand-soft), text#d5001c(Porsche Red), radius9999px - Padding
4px 12px, fontcaption-bold 12/600 0.4px - Use: “New”, “Certified”, “GTS Edition” callouts
Navigation
Top Nav (Light) — default nav on light pages:
- Background
#ffffff, text#000000, height80px, border-bottom1px solid #d8d8d8 - Layout: Stuttgart crest center-top (56px tall), horizontal menu (Models / Pre-Owned / Build / Dealer / Owners) flanking, utility icons (search, account, language) right
- Menu items render in
Porsche Next 14/600 sentence-case - Hover: subtle Porsche Red 1px underline grows beneath active item
Top Nav (Dark) — variant on dark cinema hero pages:
- Background
#000000, text#ffffff, border-bottom1px solid #313639 - Otherwise identical to light variant
Footer
Footer Dark — closing dark footer on every page:
- Background
#000000, text#909294 - 4-column link list at desktop covering Models / Owners / Brand / Connect
- Padding
64px 48px - Stuttgart crest centered at the very top above link columns
- Footer links hover to
#ffffff(text color shift, no underline)
5. Layout Principles
Spacing System
- Base unit: 4px.
- Scale:
4 / 8 / 12 / 16 / 24 / 32 / 40 / 48 / 64 / 80 / 96 / 128. - Section padding: 96px for major bands; 128px reserved for the homepage hero photo band.
- Card internal padding: 32px for feature cards; 24px for photo-led cards.
- Gutters: 24px between cards in 3-up grids; 32px in 2-up hero splits; 16px in dense spec tables.
Grid & Container
- Max content width: 1440px on editorial bands. Hero photography goes full-bleed.
- Editorial body: 12-column grid.
- Feature card grids: 2-up at desktop for hero splits, 3-up for benefit grids, 4-up for certified pre-owned listing tiles.
- Footer: 4-column at desktop.
Whitespace Philosophy
Generous engineering-catalog pacing. Cinematic hero photography occupies viewport-height canvases. Below them, body sections sit in tighter editorial layouts on white with disciplined density — the alternation between cinema-bands and editorial-bands creates magazine-spread pacing. The white editorial bands carry tighter density than the dark cinema bands; the contrast in density itself signals context shift. Spec tables run dense — they’re meant to be scanned, not read linearly.
Section Cadence
The homepage rhythm is a deliberate alternation: cinema-band → editorial-band → cinema-band → spec/feature-band → cinema-band → CTA-band → footer-dark. Each section’s role is signalled by its background color before the content even renders. Heritage and motorsport pages skew darker (more cinema bands); owner and parts-catalog pages skew lighter (more editorial bands).
6. Shapes & Radius Scale
| Tier | Token | Value | Use |
|---|---|---|---|
| None | none | 0 | Spec table cells, hero photo containers |
| Tight | xs | 2 | Decorative chip elements |
| Standard | sm | 4 | Text inputs, small badges |
| Comfortable | md | 8 | Secondary cards, compact UI |
| Default CTA | lg | 12 | All primary/secondary/outline buttons — the brand corner |
| Card | xl | 16 | Primary feature cards |
| Photo Card | xxl | 24 | Photo-led model cards (relaxed luxury) |
| Pill | pill | 9999 | Avatar plates, badge pills only |
The 12px CTA radius is the brand’s tell. Where Ferrari and Lamborghini use 0px sharp corners to signal pure-luxury Italian-Modernist precision, Porsche softens to 12px for consumer-surface approachability. The same engineering brand sells everything from $50k Macans to $600k 911 Turbos S — the corner has to work across both. There is no compound-radius geometry on the site.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 (Flat) | #ffffff canvas, no shadow | Body bands, footer link rows, content surfaces |
| 1 (Card) | #fbfcff near-white background, 1px solid #d8d8d8 border, no shadow | Feature cards, default cards |
| 2 (Hover Card) | Border shifts to #909294, rgba(0,0,0,0.08) 0 4px 12px shadow | Hovered feature card |
| 3 (Photo Card) | Photograph fills, radius 24px, no border | Photo-led model cards |
| 4 (Modal) | rgba(0,0,0,0.18) 0 20px 48px -12px, rgba(0,0,0,0.10) 0 8px 16px -8px | Dialogs, configurator save |
| 5 (Photographic) | Full-bleed cinema imagery | Hero band, motorsport bands — depth via lens, not chrome |
Shadow Philosophy
Porsche uses restrained shadow tiers — closer to BMW’s engineering-catalog discipline than Apple’s softly-elevated cards. Drop shadows are limited: a single soft tier on hovered feature cards, a two-layer tier on dialogs, and otherwise depth comes from photographic lighting (the hero photo carries its own depth from lens, lighting, subject) and from surface brightness steps (canvas → bg-elevated → surface). The shadow vocabulary stays out of the way; the photograph and the engineering data are the visual heavy-lifters.
Decorative Depth
- Full-bleed cinematic photography is the brand’s primary depth treatment.
- No decorative gradients. The brand refuses gradient backgrounds, gradient text, or gradient accents on chrome.
- Surface brightness steps (
#ffffff→#fbfcff→#f4f4f4→#d8d8d8) carry the structural elevation.
8. Interaction & Motion
Easing Curves
- Standard:
cubic-bezier(0.4, 0, 0.2, 1)— material-style ease for most micro-interactions - Emphasized:
cubic-bezier(0.2, 0, 0, 1)— stronger entrance for cinema bands and section reveals - Precision:
cubic-bezier(0.65, 0, 0.35, 1)— engineering-precision ease used on spec count-ups and hero parallax
Duration Buckets
- Fast (150ms): button background-color transitions, link underline-grow, hover shifts
- Standard (240ms): card hover-lift, shadow fade-in, modal entrance
- Slow (400ms): section entrance fades, hero band reveals
- Cinema (800ms): spec value count-ups, hero parallax scroll-coefficient
Per-Component Micro-States
- Button Primary (Porsche Red) — hover: background-color transitions to
#bd0017over 150ms. No transform, no scale. Active: background drops to#a00012. - Button Outline — hover: background fills to
rgba(0,0,0,0.04)(light) orrgba(255,255,255,0.06)(dark) over 150ms. - Feature Card — hover: border-color shifts to
#909294, shadowrgba(0,0,0,0.08) 0 4px 12pxfades in, card lifts 4px translateY over 240ms. - Link — hover: underline transitions from invisible to 1px solid (with 4px offset) over 150ms.
- Nav Item — hover: 1px Porsche Red underline grows beneath the active item over 150ms.
- Spec Counter — first-paint into-view: count-up animation from 0 to final value over 800ms ease-precision.
- Top Nav — scroll-shrink: nav height transitions from 80px to 64px when scrolled past hero, with crest scaling proportionally.
Page Transitions
Page-to-page transitions are minimal: a 200ms cross-fade between the previous page’s hero and the new page’s hero. Internal scroll-into-view triggers fade-up entrances on cinema bands (400ms emphasized) and feature card grids (staggered 80ms per card, 240ms standard ease). The hero photograph on the homepage holds a subtle 0.3 parallax coefficient on scroll — moving slower than the foreground content to create depth.
Reduced Motion Strategy
Respects prefers-reduced-motion: reduce. Under reduced motion:
- Hero parallax is disabled (photograph stays fixed at scroll-position-0)
- Spec count-ups become static (final value renders immediately)
- Card hover-lift becomes shadow-only fade (no translateY)
- All scroll-triggered animations collapse to opacity transitions over 200ms
- Hover micro-states remain (color transitions are not motion-coded)
9. Accessibility & A11y
Contrast Pairs (WCAG)
- Text on Canvas:
#000000on#ffffff= 21.0:1 — AAA at all sizes - Text on Cinema:
#fbfcffon#000000= 19.7:1 — AAA at all sizes - Text on Brand:
#ffffffon#d5001c= 5.6:1 — AA Normal, AAA Large - Body on Canvas:
#313639on#ffffff= 12.1:1 — AAA - Muted on Canvas:
#626669on#ffffff= 6.0:1 — AA Normal, AAA Large - Faint on Canvas:
#909294on#ffffff= 3.2:1 — fails AA at body sizes; reserved for caption-bold or non-essential metadata
Focus Indicators
- Ring color:
#000000on light bg;#ffffffon dark bg - Ring style:
2px solidat2pxoffset from the element’s outer edge - Inset variants: on Porsche Red CTAs, the ring renders outside the button (no inset) to preserve the 12px corner geometry
- Focus-visible only: ring appears only on keyboard focus, not mouse-click focus
ARIA Patterns
- Combobox (model search, dealer locator):
role="combobox"witharia-expanded,aria-controls,aria-activedescendantpatterns. Listbox panel usesrole="listbox"witharia-selectedon options. - Dialog (configurator save, dealer contact, sign-in):
role="dialog"witharia-modal="true",aria-labelledbypointing to the dialog title, focus trap on open, focus restore on close. - Tabs (model trim selector, configurator step navigation):
role="tablist"witharia-selectedon the active tab. Arrow-key navigation between tabs. - Carousel (homepage hero, motorsport gallery): exposed as
role="region"witharia-roledescription="carousel". Each slide isrole="group".
Keyboard Nav Order
Tab order follows visual reading order: skip-to-content link → Stuttgart crest (home link) → primary nav (Models, Pre-Owned, Build, Dealer, Owners) → utilities (search, language, account) → hero CTAs (primary first, then outline) → editorial body content top-to-bottom → footer columns left-to-right → cookie banner if present.
Screen Reader Hints
- The Stuttgart crest carries
aria-label="Porsche home"rather than alt-text, since it serves as the home link. - Spec values carry
aria-label="3.5 seconds, 0 to 100 kilometers per hour"for full unit context, even when only the number renders visually. - Photo captions are wrapped in
<figcaption>inside<figure>for semantic correctness. - Decorative photography (cinema hero) uses
aria-hidden="true"so SR users don’t hear “Image: hero photograph” before every section. - The “Build & Price” CTA exposes its full intent:
aria-label="Build and price the 911 Carrera".
Reduced Motion Handling
@media (prefers-reduced-motion: reduce) overrides scroll-triggered transforms, parallax, and spec count-ups. Documented in §8.
10. Responsive Behavior
Breakpoints
| Name | Width | Key Changes |
|---|---|---|
| Mobile | < 640px | Hero h1 96→40px; cinema hero photograph crops vertically; feature card grid 1-up; nav collapses to hamburger; spec cells 1-up |
| Tablet | 640–1024px | Hero h1 64px; feature card grid 2-up; nav still hamburger; spec cells 2-up |
| Desktop | 1024–1280px | Hero h1 96px; feature card grid 3-up; horizontal nav appears; spec cells 4-up |
| Wide | > 1280px | Editorial body content caps at 1440px; hero photography continues full-bleed; section padding increases to 128px |
Touch Targets
- Primary CTA at 48px height — exceeds WCAG AAA (44 × 44).
- Nav items render with 24px vertical padding for an effective 56px tap area on mobile hamburger menu.
- Card tap zones: full card surface; no nested clickable elements that fight for the tap.
Collapsing Strategy
- Top nav switches to hamburger below 1024px; the Stuttgart crest remains center-aligned but scales to 40px height.
- Hero photograph reframes per breakpoint via art direction — desktop carries wide cinematic; mobile crops tighter or shifts to vertical-format imagery.
- Feature card grid: 4-up → 3-up → 2-up → 1-up.
- Spec cells: 4-up at desktop, 2-up at tablet, 1-up at mobile.
- Pricing strip: horizontal at desktop; stacks vertically on mobile (model + MSRP + CTA each on their own row).
- Footer: 4-column at desktop, accordion-collapsed at mobile.
Image Behavior
- Hero photography uses
<picture>with mobile-cropped + desktop-wide art direction. - Photographs are served as AVIF with WebP fallback and JPEG floor.
- All photography uses
loading="lazy"except the homepage hero (eager) and any image above-the-fold on landing pages.
Container Queries
Used selectively on the configurator pages where the spec panel needs to reflow based on its container width rather than the viewport.
11. Content & Voice
Tone
Engineering-precise, declarative, confident. The brand voice reads like an engineering catalog written by someone who genuinely loves cars. Sentences are short on the homepage and longer on heritage pages. There is no marketing-jargon, no “innovative” or “revolutionary” — those words are beneath the brand. Single-sentence taglines end with a period: “Cayenne.” “Taycan.” “911.” The period itself is the voice — declarative finality.
Microcopy Patterns
- Buttons: action-verb + noun. “Build & Price”, “Find a Dealer”, “Configure”, “Schedule a Test Drive”, “Read the Story”. Never “Click here”, never “Learn more about our…”
- Error message recipe:
[What went wrong]. [What to do.]— e.g. “We couldn’t reach our servers. Please try again in a moment.” Never blames the user. - Success confirmations: terse and proud. “Your build is saved.” “Your appointment is confirmed.” No exclamation marks.
- Form labels: capitalized noun phrases. “Email Address”, “Phone Number”, “Preferred Dealer”. Never lowercase, never “Enter your…”.
Empty States
- No results: “No models match your filters. Try widening your search or browse the full lineup.” Always offers a path forward; never a dead end.
- Saved build empty: “Your saved builds will appear here. Start configuring a model to begin.” Explanatory + actionable.
- Cart empty (parts catalog): “Your cart is empty. Browse genuine Porsche parts.” Brand-voice consistent.
CTA Verb Conventions
- Build & Price — the primary verb on every model page (not “Customize” or “Spec it out”)
- Configure — secondary configurator entry (used inside the configurator flow)
- Find a Dealer — for dealer locator (not “Locate a dealer” — too transactional)
- Schedule a Test Drive — for test-drive (not “Book a test drive” — Porsche uses “Schedule”)
- Read the Story — for editorial articles (not “Continue” or “View”)
- Sign In — for owner/account pages (never “Login” — Porsche uses two words)
12. Dark Mode & Theming
Porsche has no global user-facing dark/light toggle. The site is light-by-default with paper-white as the canonical canvas. Dark sections appear as scoped contextual surfaces — the cinema hero band, the closing footer, and certain motorsport content sections. The token swap is local and predictable:
bg:#ffffff→#000000text:#000000→#fbfcfftext-body:#313639→#909294border:#d8d8d8→#313639surface:#f4f4f4→#1a1a1abrandandon-brandstay unchanged — Porsche Red CTAs render identically on both grounds.
When dark sections appear, they are always sandwiched between light editorial bands or used as the closing footer. The site never inverts globally; the dark is contextual depth, not a theme.
13. Lineage & Influences
Porsche’s digital surface is the closest a marketing site comes to an engineering parts catalog. The discipline is German Bauhaus filtered through Stuttgart precision: paper-white canvas, single typeface (Porsche Next, a custom OTF cut), generous editorial pacing, and a single chromatic voltage in Porsche Red. The 12px CTA corner is a deliberate softening from the 0px sharpness of Ferrari/Lamborghini — Porsche’s consumer surface is approachable in a way pure-luxury automotive isn’t.
The full-bleed cinematic photographic-hero pattern is borrowed from Apple-era product launches; the spec-table density and tabular discipline borrow from German engineering catalogs (BMW, Audi). The single-accent restraint borrows from Italian Modernism (Vignelli) but the consumer-friendly 12px corner pulls it back from pure-luxury territory. What it rejects: ornamental gradients, decorative typography, color-coded section themes, anything that competes with the photograph or the engineering data.
Named influences:
- Bauhaus / Dieter Rams — function-over-decoration discipline (https://en.wikipedia.org/wiki/Dieter_Rams)
- Apple product pages — full-viewport cinematic hero photography, sentence-case CTA labels (https://www.apple.com)
- BMW / Audi — German engineering catalog density, spec-table tabular discipline (https://www.bmw.com)
- Wallpaper* magazine — editorial pacing on automotive content (https://www.wallpaper.com)
- Massimo Vignelli / Italian Modernism — restrained chromatic vocabulary, single-accent voltage discipline
14. Do’s and Don’ts
Do
- Reserve Porsche Red
#d5001cfor primary CTAs, the Stuttgart crest, and motorsport callouts — used scarcely. - Set every CTA at 12px corners — the brand’s softened-luxury signature.
- Render CTA labels in sentence-case Porsche Next 16/600 — never uppercase, never tracked.
- Use Porsche Next at weight 400 (regular) for display sizes — never bold display headlines.
- Pair every cinema hero with a full-bleed photograph — the photograph IS the depth.
- Use the explicit 8px-base spacing ladder rather than ad-hoc px values.
- Use pure black
#000000for headlines; charcoal#313639for body running text. - Render the Stuttgart crest center-top in every nav; it dominates the chrome.
- Use sentence-case CTA verbs (“Build & Price”, “Find a Dealer”, “Schedule a Test Drive”).
- Hover states change color only — no scale, no lift on CTAs (cards may lift 4px).
Don’t
- Don’t introduce a saturated brand color other than Porsche Red and the scoped Heritage Gold / Taycan Blue accents.
- Don’t bold display copy. The geometric construction of Porsche Next at 400 carries enough presence.
- Don’t use 0px sharp corners on CTAs — that’s Ferrari/Lamborghini territory; Porsche softens to 12px.
- Don’t track display sizes with negative letter-spacing — Porsche Next stays at normal spacing.
- Don’t use uppercase CTA labels. Sentence-case is the brand voice.
- Don’t add ornamental gradients or gradient text. The site is paper white + photograph + Porsche Red.
- Don’t extract a CTA color from a third-party widget (cookie consent, OneTrust). The brand’s CTA color is what appears on actual product CTAs.
- Don’t translate “Build & Price” to “Customize” or “Spec it out” — the brand verb is “Build & Price”.
- Don’t compress the 96px section rhythm. The whitespace is part of the engineering catalog pacing.
- Don’t add italic display copy. Italics appear only in editorial body on heritage articles.
- Don’t use Heritage Gold outside heritage program contexts (Classic Club, certified pre-owned heritage).
- Don’t use Taycan Blue outside electric-program contexts.
15. Agent Prompt Guide
Quick Color Reference
- Primary CTA:
#d5001c(Porsche Red) - Background (light):
#ffffff(Paper White) - Background (dark):
#000000(Cinema Black) - Headings (light):
#000000(Pure Black) - Body text (light):
#313639(Charcoal Body) - Surface:
#f4f4f4(Neutral Panel) - Border:
#d8d8d8(Hairline) - CTA hover:
#bd0017(Porsche Red Hover) - Focus ring (light):
#0000002px - Heritage accent:
#c9a55c(Heritage Gold, scoped)
Example Component Prompts
- “Create a hero band with full-bleed cinematic photography of a Porsche 911 Carrera on a Stuttgart factory floor at golden hour, 100vh tall. Float the headline ‘Carrera.’ (with the period) over the lower-third of the photograph in Porsche Next 96px regular weight (400) pure white, no letter-spacing. Below it, two side-by-side CTAs: a Porsche Red
#d5001c‘Build & Price’ button (Porsche Next 16/600, 14×32 padding, 48px tall, 12px corners) and a transparent outline-on-dark ‘Find a Dealer’ button (1px white border, same dimensions).” - “Design a Porsche feature card on a paper-white
#ffffffcanvas: 16px radius, 1px solid#d8d8d8border, 32px padding. Place a 16:9 photograph at the top with rounded top corners, then a title in Porsche Next 32/400 pure black, 16px gap, body copy in Porsche Next 16/400 charcoal#313639, 24px gap, and a ‘Read the Story’ text button with underline-offset 4. Hover: border shifts to#909294, card lifts 4px with a softrgba(0,0,0,0.08) 0 4px 12pxshadow.” - “Build a Porsche spec cell: transparent background, 32px vertical padding, value in Porsche Next 64px weight 600 pure black (‘670’), label below in Porsche Next 14/400 charcoal
#626669(‘hp’). Group four spec cells in a 4-up row at desktop, 2-up at tablet, 1-up at mobile.” - “Create a Porsche pricing strip:
#f4f4f4neutral grey background, 12px radius, 24×32 padding. Layout left-to-right: model name in Porsche Next 24/500 pure black, MSRP centered in Porsche Next 24/600 (‘From $108,150’), Porsche Red ‘Build & Price’ CTA right-aligned at the same dimensions as the primary button.” - “Build a Porsche top nav: 80px tall on
#ffffff, with the Stuttgart crest (rampant horse + crown shield) center-top at 56px height. Horizontal menu (Models / Pre-Owned / Build / Dealer / Owners) flanks the crest in Porsche Next 14/600 sentence-case. Utility icons (search, language, account) far right. 1px solid#d8d8d8border-bottom. On scroll past hero, nav height shrinks to 64px with crest scaling proportionally.” - “Design a Porsche outline button on dark cinema bg: transparent background, 1px solid pure white border, white text in Porsche Next 16/600 sentence-case (‘Discover the Range’), 13×31 padding (compensating for the 1px border), 48px tall, 12px corners. Hover: background fills to
rgba(255,255,255,0.06)over 150ms; no transform, no scale.”
Iteration Guide
- Focus on ONE component at a time. Reference its YAML key (
button-primary,hero-band-cinema,feature-card). - Variants live as separate entries inside
components:rather than as nested modifiers (button-outline, button-outline-on-dark, etc). - CTAs default to 12px corners — the softened-luxury signature. Never 0px sharp, never pill (except badges).
- Use color tokens (
brand,text,surface) — never inline hex on multiple components. - Hover states change color only on CTAs — feature cards may lift 4px with a subtle shadow tier.
- Porsche Next at weight 400 for display sizes (never bold), 600 for CTAs, 400 for body. Sentence-case + normal tracking on CTAs and nav.
- Porsche Red stays scarce — primary CTAs, the Stuttgart crest, motorsport callouts only. Body text, backgrounds, decorative elements stay neutral.
- Use the explicit spacing ladder (4 / 8 / 12 / 16 / 24 / 32 / 40 / 48 / 64 / 80 / 96 / 128). Section padding 96px; hero band 128px.
Drop porsche into your project, then ship the actual sections in an afternoon.
1 · install design
npx design-md add porsche 2 · ship landing page
npx agentkit init --design porsche luxury dark
Ferrari
Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-ble…
Docs
Install
Ferrari
webdesignhot
light corporate
BMW
Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and t…
Docs
Install
BMW
webdesignhot
light minimal
Tesla
Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height…
Docs
Install
Tesla
webdesignhot