light · sans · open-source · mint · collaborative
DESIGN.md inspired by Penpot
Open-source design-and-code platform — dark hero, Work Sans display, mint-green action surface on a white canvas.
By webdesignhot · penpot.app ↗
$ npx @webdesignhot/design-md add penpot
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Aave Ghost-soft DeFi — lavender #978fff on white, custom Aave Repro sans, pastel gradients in a usually-brutalist lending space. Accenture Dark hero, white Graphik, and one electric purple — the `>` greater-than mark made into a whole consulting brand. '#a600ff' is always moving forward. Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. Aesop Monochrome-warm apothecary — ivory canvas, charcoal type, Suisse Int'l set small, 0px corners. Affirm Honest-money fintech in the dark — indigo #4a4af4 CTAs at near-pill 96px radius, light-weight white headlines, no fine print. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Allbirds Oatmeal-canvas eco-minimalism — Geograph sans on warm Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. American Express White-canvas premium-restraint membership UI — signature Amex Blue accent, near-black editorial type, concierge-tier hierarchy. Amplitude Light-canvas digital-analytics surface — IBM Plex Sans, grey #565656 body, black full-pill CTAs and a signature #1e61f0 blue. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Anytype Pure-black canvas, white ink, and a multi-color 'any' palette — a local-first, encrypted knowledge base that turns privacy into a colorful object. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arbitrum Arbitrum Blue on white — Layer 2 chain marketing with Inter sans, structured grids, sophisticated-restraint contrasted with Solana's cinematic. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Atlassian Enterprise-blue corporate canvas — signature Atlassian Blue, Charlie display type, four-product mark. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Away Editorial travel-luggage DTC — Graphik on white, photography-led, sharp 0px white CTAs over dark hero imagery. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Bandcamp Bandcamp Cyan + Helvetica — indie-music marketplace honesty, no streaming-platform polish, no algorithmic carousels. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Best Buy Yellow price-tag mark, electric blue trust, bold sans — big-box electronics design with Geek-Squad confidence. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Biome A white-canvas Rust toolchain page where one deep azure blue does all the work. Black Forest Labs Frontier-lab monochrome — stark white canvas, dark hero, near-black green-tint type, Instrument Sans at 500 throughout. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Bolt An electric-blue command line for the web — StackBlitz's AI builder on a near-black #1e1e21 canvas, Inter Display, builder's register. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Booking.com Booking Blue + signal yellow — the deal-finder design language at maximum density, optimized for conversion not contemplation. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Brilliant STEM education with playful diagram-energy — warm coral CTA on near-black, custom Brilliant Sans, illustrated geometry as hero. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Buttondown Indie newsletter software in heavy 900-weight Auto Pro — electric `#0069ff` pill CTAs and soft-yellow highlights on a pure-white canvas. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Calm Mindfulness in a serif — Calm Cream canvas, soft moonlit blue and forest green, Visby Round display, breathing-pace motion. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Capital One Confident-accessible banking — navy authority, one red swoosh, 2px-sharp blue. Captions Near-white studio canvas, an Exposure display, and a violet brand keyed off a full crayon-box of CSS color vars. Caraway Wholesome non-toxic-cookware DTC — Suisse Works serif on warm off-white, deep teal-green pill CTAs, pastel colorway palette. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Casper Cozy DTC sleep brand — Casper navy/indigo ink (`#1e306e`) on a pure-white canvas, deep-navy `#012169` pill CTAs at 32px radius, Calibre body under New Kansas friendly-serif display. Premium that tucks you in. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chase Trust-institutional banking UI — white canvas, near-black ink, bright-blue primary + green secondary CTAs in Open Sans. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. CircleCI Light-content CI/CD platform — near-black hero, Inter sans, navy chrome with a restrained CircleCI-green accent. ClassPass Wellness-marketplace energy — coral-pink CTA on warm white, GT America sans, photographed-class-as-hero pattern. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudflare Infrastructure-grade calm — white canvas, dark hero band, FT Kunst Grotesk, signature Cloudflare orange, full-pill CTAs. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Coda White-canvas productivity surface — Calibre display over Inter body, near-black UI with a single confident #0066ff blue and warm-cream callouts. CodeRabbit Near-black AI-review canvas — warm CodeRabbit orange accent, Plus Jakarta Sans, sharp 4px white CTAs. CodeSandbox Pale-lime electricity on a Cognition Research-lab monochrome — warm off-white, grotesk display, serif body, sharp 0px black. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Convex Warm cream canvas, near-black ink, GT America — a reactive backend that dresses like a broadsheet. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Craft Warm-white canvas, an Untitled Serif display over Untitled Sans body, near-black ink, and full-pill CTAs — a notes app dressed as a fine-press editorial. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. CVS Health CVS-red heart on a clean white canvas — custom CVS Sans, near-black ink, trustworthy healthcare clarity. Databricks Signature Databricks Red Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. dbt Labs dbt orange Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Deliveroo Deliveroo Teal on white — food-delivery design at maximum saturation, custom Roo Sans, kangaroo-mark mascot energy. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deloitte Big-4 gravitas — pure-white canvas, true-black ink, Open Sans at light 300, and the signature green dot. Delta Air Lines Whitney sans on near-white, Delta navy + signal red — the Hartsfield-Jackson aircraft livery translated to web typography. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. Drizzle ORM Near-monochrome white canvas, dark #282b3b controls, and one signature lime-green serpent (#c5f74f) — a no-magic TypeScript ORM. Duolingo Owl-green confidence and DIN-Round buttons that lift like candy — the gamified language app distilled to four colors and one mascot. dYdX Pure-black canvas, Satoshi-compressed display, and one signature indigo-purple #7774ff CTA — a pro-trader perps terminal as a brand. Dyson Engineering-greyscale on white — Dyson Futura Light at 44px (weight `300`, never bold), body ink `#333` not pure black, zero-radius CTAs with a fluid-dynamics ripple hover, and a single magenta accent reserved for haircare. The web brand of an engineering company that refuses to look like a marketing site. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Emirates Custom-serif luxury — Emirates red on light grey, gold accents, Fly Better editorial calm. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Everlane Pure white canvas, Maison Neue Book, near-black ink — radical-transparency DTC minimalism. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. fal Pure white canvas, focal display at 120px, and near-black #252527 CTAs — generative-AI inference at editorial scale. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Fortnite Battle-royale design at maximum saturation — neon yellow + electric blue on near-black, Burbank Big condensed display, season-driven brand kaleidoscope. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. GitLab Light DevOps-platform marketing — GitLab Sans, near-black ink, oversized 96px headlines, tanuki-orange accent. Gitpod Editorial dev-tool calm — light canvas, near-black navy text, ABC Diatype sans + Martina Plantijn serif, 8px radius. Glean White enterprise canvas, near-black indigo headlines, and one electric Glif Near-black Manrope on near-white, anchored by one confident green CTA — a playful creative-agent canvas. Glossier Post-pink austerity — white canvas, single-family Apercu, 0px radius rectangles. The brand that invented millennial-pink chrome in 2014 has retired pink to a footer wash and a single badge color. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Graphite Near-black developer canvas — Matter type, near-white ink, one clean blue, 8px CTAs. Graza Squeeze-bottle olive-oil DTC — quirky GT Alpina Typewriter on peachy-cream, olive type, chartreuse-lime CTAs at 32px. Groq Warm off-white canvas, light-weight Space Grotesk, and a single hot `#f43e01` orange — speed-obsessed AI inference. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. Gumroad Hot pink `#ff90e8` on cream, ABC Favorit at 96px, hard black borders and offset shadows — neo-brutalist creator commerce. Gymshark Pure white canvas, black ink, Montserrat bold display over Roboto body — every CTA a fully-rounded 56px pill. Harvey Counsel-grade dark — warm near-black canvas, custom serif display, ivory CTA, sharp 4px monochrome. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. HEY Warm-white canvas, deep purple-ink, and a crayon-box of saturated pastels — opinionated email dressed as a friendly poster. HeyGen Clean white canvas, ABC Solar Display headlines, and an electric-cyan #00c3ff CTA with black text — consumer-AI video, friendly and bright. Hilton Hilton Blue on white — confident-contemporary hospitality with Söhne-adjacent sans, blue-on-white photography-led layouts. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. HubSpot Warm coral-orange (#FF7A59) on a near-white canvas, a humanist sans set generous and round, and a brand voice that turned inbound marketing into a methodology. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. Hume AI Warm cream canvas, custom Fellix type, and near-black pill CTAs — voice-AI research presented with humanist calm rather than tech coldness. Hyperliquid Near-black IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. IKEA Yellow `#ffdb00` on blue `#0058a3`, Noto IKEA sans, Swedish-democratic-design retail at planetary scale. Inngest Durable workflows on a near-black canvas — Whyte display, muted gold CTAs, sharp 0px edges. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Intercom Cream canvas, near-black Saans display, and electric-cobalt JetBlue JetBlue Blue on white — friendly aviation with a custom rounded sans, Mint cabin orange accent, lower-case microcopy. Jupiter Jupiter lime on near-black — Solana DeFi aggregator with Inter, a cat-in-space mascot, and playful pill-CTA energy. Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Klarna Klarna PINK `#ffa8cd` on white, near-black navy `#0b051d` ink, Klarna Title at billboard scale. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lambda Near-black Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Ledger White canvas, Inter at rest, and one unmistakable Ledger Orange on full-pill CTAs — security made calm. Lego Lego Yellow + Red on white — primary-color toy theatre, custom Lego Sans, brick-as-hero photography. Lemon Squeezy A dark hero with white Circular display, signature lemon-yellow Leonardo.Ai A pure-black cinematic canvas where ufficioDisplay headlines and white full-pill CTAs frame generative imagery — a film studio's title card, Canva-owned. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. Liquid Death Black canvas, condensed all-caps Acumin Pro, stark black-and-white — heavy-metal brutalism for canned water. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Loom White canvas, Charlie Display sans, and a confident Atlassian blue pill — async video that feels like a calm, friendly workspace. LottieFiles White-canvas animation studio — DM Sans display at 96px, Inter body, near-black text, one signature teal #019d91. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Lowe's Signature navy blue on white canvas — residential-DIY warmth rendered as big-box retail. lululemon Quiet-luxury athleisure — Saans variable on bone-off-white, off-black ink (`#140f0f`, not pure black), pill CTAs on square product cards, mixed-case sentence-cased headlines tracked −4px. The athletic brand that murmurs. Luma AI A cinematic black screening room that opens into a white studio — Graphik set tight, every CTA a full white pill. Magic Frontier-research minimalism — white canvas, Aeonik display, Suisse Intl body, near-black ink, one radix-blue accent. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Marriott Luxury-hospitality restraint — Caudex serif for editorial moments, off-white canvas, gold-bronze CTA, photographed-resort hero. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mejuri Monochrome luxury — white canvas, near-black ink, Syndicat Grotesk small caps and a Simon Mono accent. The jewelry photography does all the color work. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. MetaMask Foxy Orange on white — Ethereum wallet design with custom MM Sans, 8-bit fox mascot, friendly-utility voice. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Monzo Hot Coral `#ff4f40` on bright white, MonzoSans humanist geometry, and a transparent challenger-bank warmth. Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. MyFitnessPal Fitness-tracking utility — MFP Blue on white, Inter sans, dense calorie-and-macro grids, conversion-first navigation. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Netlify White canvas, dark hero, Figtree-heavy 800 display — electric-teal pill CTAs, indigo links. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Nintendo Joyful red on paper-white — Nintendo's site is the toy-aisle of the web, illustration-rich and refusal-of-darkness intentional. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nubank Roxo #8d0de3 as the whole brand — white nuSansDisplay on dark purple, 999px pill CTAs, anti-bank warmth. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Obsidian Near-black canvas, near-white text, a single electric-purple CTA and a crystal mark — a local-first knowledge base that looks like the editor it ships. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. On Swiss-engineered monochrome — true-black ink on white, custom On sans, bold 700 heads and 40px full-pill CTAs. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Our Place Warm-heritage cookware DTC — Cheltenham serif at light 300 on a cream canvas, terracotta SHOP NOW CTAs, Plaid body. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paddle Merchant-of-record calm — condensed serif headlines on a near-black canvas with warm cream and sand CTAs. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. Patagonia Outdoor-cooperative editorial — Futura sans on cream, ranger-station palette, photography-led story-first marketing. Patreon Patreon Coral on white — creator-economy patronage with Söhne sans, photographer-led marketing, mid-2024 brand refresh language. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Phantom Phantom Purple on near-black — crypto wallet design that respects the user's intelligence with editorial restraint. Picoko Warm-white canvas, weight-900 Outfit, and one blazing pink — product photography reimagined in seconds. Pika A cream-canvas AI video studio in custom Telka type, with peach and black pill CTAs. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Pinterest Masonry feed as product, restrained chrome around it — white canvas, near-black text, Pinterest red reserved for action. Pitch Enormous Mark Pro headlines on a black hero, then a clean white workspace — violet Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. PlayStation Sony's Cinema-Black canvas with PS Blue and a custom SST sans — gaming-as-cinema, premium hardware in editorial restraint. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. Prisma White-paper canvas, navy ink, a single confident teal — the type-safe data layer dressed as documentation. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Quizlet Study-buddy design — Quizlet purple-blue on white, custom Hurmes Geometric, flashcard-as-hero pattern. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Rainbow White canvas, SF Pro Rounded Black at 96px, and a pink-orange-blue-purple rainbow — the friendliest Ethereum wallet onchain. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Rare Beauty Soft lavender on cream — Selena Gomez's beauty brand with mental-health-aware editorial restraint and serif-led product cards. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Recraft A jet-black studio where ABC Gravity Condensed slams the headline at weight 900 and a single electric-lime CTA does all the shouting. Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Relume Monochrome editorial — warm off-white, near-black, and oversized regular-weight display for an AI website builder. Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Revolut Dark Aeonik Pro hero, white Inter content, near-black `#191c1f` ink, fully-pill CTAs and gradient-accented fintech sleekness. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Ritual Visible-supply-chain wellness — white lab canvas, Ritual Navy #142b6f everywhere, CircularXX, 25px rounded CTAs, warm yellow as the one accent. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Robinhood Chartreuse `#CCFF00` lime on a black `#000` canvas, Martina Plantijn serif headlines paired with Capsule Sans Text — financial-editorial register, not tech-app sans. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Scale AI White canvas, Aeonik at a colossal 116px, black 8px CTAs, and a signature deep-to-light purple gradient (#5933b2 → Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Shortwave A dark AI-email canvas with Poppins display weight and one electric blue — Inbox rebuilt by the people who built it. Sierra Calm enterprise-AI — light canvas, deep-green hero, GT America, full-pill CTAs. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. SKIMS Nude-neutral minimal luxury — cream canvas, dark photographic hero, warm near-black #2d2a26, sharp 0px. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. Snowflake Deeper cyan Solana Solana Gradient + Diatype on near-black — Layer 1 chain marketing as cinematic experiment, magenta-purple-cyan brand prism. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. Sourcegraph Near-black code-intelligence canvas — PolySans display, coral-red accent, big quiet headlines. Southwest Airlines Heart-warm low-cost airline — Southwest Sans on light grey, yellow CTA voltage with navy ink, sharp 2px corners. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spline Pure-black 3D-design canvas with electric-blue CTAs and a playful multi-color accent set — the browser becomes the viewport. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Stability AI A near-black studio floor where Archivo headlines run light and a single lavender pill carries the only colour. StackBlitz Electric blue `#1574ef` on a graphite `#1c1f25` canvas — the in-browser IDE that built Bolt. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Storybook Open-source frontend workshop — white canvas, Nunito Sans, dark hero band, and the signature coral-pink brand mark. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Synthesia A white enterprise canvas where Basier Square headlines run near-black navy and a single indigo-blue pill carries every action. T-Mobile T-Mobile magenta (#E20074) dominates a near-white canvas — Un-carrier loudness in TeleNeo display weight. Tailscale Warm-light approachable-technical — off-white canvas, near-black Inter, brick-red accent. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Temporal Near-black engineering canvas, Aeonik at hairline-light 300, signature indigo CTA — durable-execution gravity for distributed-systems people. Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The Home Depot Signature orange on white, Helvetica bold — hardware-aisle signage as a web storefront. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. Tinybird Near-black developer canvas lit by one bright mint-green — managed ClickHouse with sharp, zero-radius CTAs. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Todoist Warm-white canvas, Graphik sans, signature Todoist-red CTA — a task manager that feels calm, friendly, and quietly productive. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Trigger.dev Background jobs in the dark — Satoshi on near-black, one electric lime for action. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Udio A pitch-black stage with near-white Innovator display type and a single magenta-pink spotlight — a recording console reimagined as a creative canvas. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. Uniswap Uniswap Pink on white — DEX design with Basel sans, unicorn-mark whimsy, and rounded-card softness in a usually-brutalist DeFi space. Upstash Serverless data, daylight calm — a pale-grey canvas, deep green-black type, and one electric Upstash green. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Valorant Tactical-shooter design language — Tungsten condensed all-caps, signal-red CTAs, and an off-white text the brand calls "ECE8E1". Vapi Near-black developer canvas lit by a signature lime and a playful multi-color set — Avantt display at 80px over Season Sans body, cream text, r12 CTAs. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Visa Bright-blue + golden-yellow payment-rail confidence — saturated `#1434CB` primary, ceremonial `#FCC015` yellow on hero pill CTAs, pill geometry throughout, custom visa-font-latin in light/regular weights. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Vuori Coastal-California performance calm — Aktiv Grotesk on pure white, warm near-black `#333333` ink, restrained small type (28px h1), photography-led, sharp 0px corners. Premium-athletic that never raises its voice. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warby Parker Friendly-premium DTC eyewear — white canvas, bright blue + deep navy, fully pill CTAs. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Wayfair Near-white canvas, ink-black type, photographic product cards — editorial-light home retail at marketplace scale. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. Wikipedia System-default information design — Linux Libertine serif headings, Vector skin, deliberate non-branding for the encyclopedia of record. Windsurf Cream `#f6eede` canvas, dark heroes, Tomato Grotesk at light 300, sharp `#34e8bb` mint DOWNLOAD. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Wispr Flow Pale lemon-cream paper, EB Garamond at 120px, and a lavender download pill — voice dictation that dresses like a literary journal. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. xAI White canvas, Universal Sans, a stark near-black pill, and warm-grey terminal panels — frontier minimalism. Xbox Xbox Green on near-black, Microsoft's Segoe UI Display dialed to gamer-coded confidence — bold, energetic, Game Pass-first. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zed Warm paper-light canvas, IBM Plex Serif headlines at light weight, one electric-blue download button — a code editor's site that reads like a typesetter's page. Zoom Zoom Blue `#0B5CFF` on white — geometric sans wordmark, Workplace-era AI Companion friendly-corporate register. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
try on →
theme
mobile · 390 × 844
Tokens webdesignhot/0.1
- bg
#ffffff - bg-soft
#f5f8fb - surface
#ffffff - surface-soft
#f8f8f8 - surface-dark
#151035 - text AAA · 21.0
#000000 - text-indigo
#151035 - text-muted
#888888 - text-on-dark
#fafafa - text-on-dark-pure
#ffffff - brand — · 1.5
#31efb8 - brand-hover
#2bd9a6 - on-brand
#151035 - accent-cyan
#14ceca - on-accent
#151035 - inverse-bg
#151035 - inverse-text
#fafafa - link
#151035 - link-hover
#14ceca - border — · 1.4
#d9d9d9 - border-soft
#f0f0f0 - border-strong — · 1.4
#dddddd - semantic-success
#52c41a - semantic-warning
#faad14 - semantic-error
#ff4d4f - semantic-info
#1677ff
Ship faster than ever.
display-hero Work Sans 72px w500 -0.02em
Ship faster than ever.
display-lg Work Sans 52px w500 -0.018em
Ship faster than ever.
h1 Work Sans 40px w600 -0.015em
Built for teams that ship.
h2 Work Sans 32px w600 -0.012em
A complete kit
h3 Work Sans 24px w600 -0.005em
The quick brown fox jumps over the lazy dog.
h4 Work Sans 20px w600 0
The quick brown fox jumps over the lazy dog.
body-lg system-ui 18px w400 0
The quick brown fox jumps over the lazy dog.
body system-ui 16px w400 0
The quick brown fox jumps over the lazy dog.
button Work Sans 16px w500 0
The quick brown fox jumps over the lazy dog.
body-sm system-ui 14px w400 0
npx @webdesignhot/design-md add stripe
code ui-monospace 14px w400 0
OUR DESIGN SYSTEM
label system-ui 13px w500 0
OUR DESIGN SYSTEM
caption system-ui 12px w500 0.02em
- step-0 0px
- step-1 4px
- step-2 8px
- step-3 12px
- step-4 16px
- step-5 24px
- step-6 32px
- step-7 48px
- step-8 64px
- step-9 96px
- micro
2px - sm
4px - md
8px - lg
12px - xl
16px - pill
9999px
Text link →
Card preview
A complete kit — everything your product needs.
Hero, pricing, FAQ, dashboard, docs — every layout your product needs.
New
Stable
v1.0
Design roles 0/8 mapped · webdesignhot/0.1
Maps the 8 canonical role names to this entry's actual tokens. Use these to plug the design into role-aware tools — shadcn/ui themes, role-aware Tailwind plugins, atelier-lint — without hard-coding token names.
- background → —
- foreground → —
- primary → —
- primary-foreground → —
- accent → —
- muted → —
- border → —
- ring → —
Penpot is the first design-and-prototyping tool built natively on open web standards — files are SVG, exports are real CSS, and the marketing site wears that engineering honesty as identity. Where most design-tool sites lead with screenshots, Penpot leads with a deep-indigo `#151035` hero and an off-white `#fafafa` Work Sans headline, then drops the visitor onto a clean white working canvas — the same white you'd see inside the editor. The action language is the brand's loudest move: a signature mint-green `#31efb8` (the literal `--primary` token) paired with cyan `#14ceca`, both carrying deep-indigo text rather than white. That inversion — dark ink on a bright surface — is borrowed straight from the open-source / developer-tooling vernacular (think GitLab's energetic accents, Mozilla's confident chroma) where a bright action color signals "this is free, this is yours, click it." The typography pairs Work Sans (a Google-hosted, openly-licensed grotesque — fitting for an open project) at a restrained weight 500 for display, against a clean system-sans body. The chrome leans on Ant Design's neutral token scale (`#151035` text base, `#d9d9d9` borders, the `#52c41a` / `#faad14` / `#ff4d4f` semantic trio) for its component layer, which is why forms and tables feel like a well-built app rather than a bespoke landing page. The result reads as a tool made by engineers who care about design — confident, accessible, and a little bit punk about being free.
- Openly-licensed grotesque carrying the display voice at weight 500
- Neutral token scale + semantic palette (text base #151035, borders, success/warning/error) powering the component layer
- Open-source SaaS register — bright, high-energy accent on a clean canvas signalling free-and-yours
- Design-tool marketing grammar — white canvas, oversized confident display, single dominant CTA shape
- The standards-first ethos that makes "exports real code" the core brand promise
Export
4 formats · paste-ready
Tailwind
theme.extend block for tailwind.config.js
CSS variables
:root { --bg, --text, --brand, … } you can paste anywhere
DTCG JSON
W3C Design Tokens Community Group format
Figma Variables
Importable into Figma → Variables → Import
---
name: Penpot
tagline: Open-source design-and-code platform — dark hero, Work Sans display, mint-green action surface on a white canvas.
updated_at: 2026-05-29T21:44:49.221Z
published_at: 2026-05-29T21:44:49.221Z
author: webdesignhot
source_url: https://penpot.app
spec: webdesignhot/0.1
quality: curated
featured: false
categories: [design-tools, dev-tools]
tags: [light, sans, open-source, mint, collaborative]
preview_swatch: ['#ffffff', '#31efb8', '#14ceca']
related: [figma]
description: 'Penpot is the open-source design tool built for designers and developers working in the same file. Its marketing site pairs a white working canvas with a deep-indigo `#151035` dark hero, narrated in Work Sans at 72px / weight 500 against an off-white `#fafafa` headline. The action surface is unmistakable: a signature mint-green `#31efb8` paired with cyan `#14ceca`, both carrying deep-indigo `#151035` text rather than white — a high-energy, accessible combination that reads as friendly and technical at once. CTAs sit at an 8px radius; chrome stays flat, generous, and code-aware, the way a tool that exports real CSS should.'
colors:
bg: '#ffffff' # default page canvas — white working surface
bg-soft: '#f5f8fb' # tinted panel / secondary CTA fill
surface: '#ffffff' # white card body
surface-soft: '#f8f8f8' # alternate panel / code-export tile
surface-dark: '#151035' # deep-indigo hero band + dark sections
text: '#000000' # body ink on white canvas
text-indigo: '#151035' # deep-indigo — heading + CTA-label ink
text-muted: '#888888' # captions, secondary metadata
text-on-dark: '#fafafa' # off-white headline on the dark hero
text-on-dark-pure: '#ffffff' # pure-white copy on dark sections
brand: '#31efb8' # signature mint-green — primary action surface (--primary)
brand-hover: '#2bd9a6' # mint pressed / hover deepening
on-brand: '#151035' # deep-indigo text ON the mint button
accent-cyan: '#14ceca' # cyan companion — secondary action + highlight
on-accent: '#151035' # deep-indigo text ON the cyan button
inverse-bg: '#151035' # dark hero / footer fill
inverse-text: '#fafafa' # off-white text on inverse
link: '#151035' # links default to deep indigo
link-hover: '#14ceca' # cyan on hover
border: '#d9d9d9' # 1px hairline divider (antd base)
border-soft: '#f0f0f0' # nested / secondary divider
border-strong: '#dddddd' # input + code-block border
semantic-success: '#52c41a' # success state (antd token)
semantic-warning: '#faad14' # warning state (antd token)
semantic-error: '#ff4d4f' # validation / error red (antd token)
semantic-info: '#1677ff' # info / system-blue (antd token)
typography:
display:
family: 'Work Sans, system-ui, -apple-system, "Segoe UI", Roboto, sans-serif'
weights: [500, 600, 700]
opentype: ['kern', 'liga']
body:
family: 'system-ui, -apple-system, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif'
weights: [400, 500, 600]
opentype: ['kern']
mono:
family: 'ui-monospace, SFMono-Regular, "SF Mono", Menlo, Consolas, monospace'
weights: [400, 500]
opentype: ['kern', 'tnum']
scale:
display-hero: { size: 72, weight: 500, lineHeight: 1.0, tracking: '-0.02em', family: display, opentype: 'kern' }
display-lg: { size: 52, weight: 500, lineHeight: 1.05, tracking: '-0.018em', family: display, opentype: 'kern' }
h1: { size: 40, weight: 600, lineHeight: 1.1, tracking: '-0.015em', family: display, opentype: 'kern' }
h2: { size: 32, weight: 600, lineHeight: 1.2, tracking: '-0.012em', family: display, opentype: 'kern' }
h3: { size: 24, weight: 600, lineHeight: 1.25, tracking: '-0.005em', family: display, opentype: 'kern' }
h4: { size: 20, weight: 600, lineHeight: 1.3, tracking: '0', family: display }
body-lg: { size: 18, weight: 400, lineHeight: 1.55, tracking: '0', family: body }
body: { size: 16, weight: 400, lineHeight: 1.55, tracking: '0', family: body }
body-sm: { size: 14, weight: 400, lineHeight: 1.5, tracking: '0', family: body }
label: { size: 13, weight: 500, lineHeight: 1.4, tracking: '0', family: body }
button: { size: 16, weight: 500, lineHeight: 1.2, tracking: '0', family: display }
caption: { size: 12, weight: 500, lineHeight: 1.4, tracking: '0.02em', family: body }
code: { size: 14, weight: 400, lineHeight: 1.5, tracking: '0', family: mono }
radius:
micro: 2
sm: 4
md: 8
lg: 12
xl: 16
pill: 9999
spacing:
base: 4
scale: [0, 4, 8, 12, 16, 24, 32, 48, 64, 96]
layout:
page-width: 1280
prose-width: 720
header-height: 64
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-entrance: 'cubic-bezier(0, 0, 0.2, 1)'
duration-fast: 150
duration-standard: 240
duration-slow: 320
reduced-motion: 'respects prefers-reduced-motion: reduce — transforms collapse to opacity; color transitions retained'
breakpoints:
mobile: 640
tablet: 1024
desktop: 1280
wide: 1536
shadows:
ambient: 'rgba(21, 16, 53, 0.04) 0 1px 2px'
standard: 'rgba(21, 16, 53, 0.08) 0 4px 12px'
elevated: 'rgba(21, 16, 53, 0.12) 0 12px 32px'
ring: '0 0 0 2px #31efb8'
accessibility:
contrast-text-on-bg: 21.0 # #000000 on #ffffff — AAA
contrast-indigo-on-bg: 17.6 # #151035 on #ffffff — AAA
contrast-indigo-on-brand: 11.2 # #151035 on #31efb8 mint — AAA
contrast-indigo-on-cyan: 8.3 # #151035 on #14ceca — AAA
contrast-offwhite-on-dark: 16.4 # #fafafa on #151035 — AAA
focus-ring: '2px solid #31efb8 with 2px offset on light; 2px solid #14ceca on dark hero'
reduced-motion-honored: true
keyboard-nav: 'tab order follows visual order; skip-link visible on focus'
components:
button-primary:
background: '#31efb8'
text: '#151035'
radius: 8
padding: '10px 16px'
font: button
hover: 'background #2bd9a6; no transform'
use: 'primary CTA — Sign up, Get started free'
button-secondary:
background: '#14ceca'
text: '#151035'
radius: 8
padding: '10px 16px'
font: button
hover: 'background #11b8b4'
use: 'secondary high-emphasis action sitting beside the mint primary'
button-tinted:
background: '#f5f8fb'
text: '#151035'
radius: 8
padding: '10px 16px'
font: button
hover: 'background #eaf0f6'
use: 'low-emphasis action on white chrome — Contact Sales'
button-ghost:
background: 'transparent'
text: '#151035'
radius: 8
padding: '10px 16px'
font: button
hover: 'background rgba(21, 16, 53, 0.06)'
use: 'nav links and inline text CTAs — Pricing'
card:
background: '#ffffff'
text: '#151035'
border: '1px solid #d9d9d9'
radius: 12
padding: 24
use: 'feature card / pricing tier — flat, hairline border'
card-dark:
background: '#151035'
text: '#fafafa'
radius: 12
padding: 24
use: 'feature card on dark sections'
input:
background: '#ffffff'
text: '#151035'
border: '1px solid #dddddd'
radius: 8
padding: '8px 12px'
height: 40
focus: 'border #31efb8; ring 0 0 0 2px rgba(49, 239, 184, 0.25)'
use: 'email / search / form input'
badge:
background: '#f5f8fb'
text: '#151035'
radius: 9999
padding: '4px 12px'
font: caption
use: 'NEW / category tag — pill shape'
badge-mint:
background: '#31efb8'
text: '#151035'
radius: 9999
padding: '4px 12px'
font: caption
use: 'highlight badge — Open source / Free'
nav-link:
background: 'transparent'
text: '#151035'
font: label
padding: '8px 12px'
hover: 'background rgba(21, 16, 53, 0.06)'
use: 'top-nav menu items'
dark-mode: optional
lineage:
summary: |
Penpot is the first design-and-prototyping tool built natively
on open web standards — files are SVG, exports are real CSS, and
the marketing site wears that engineering honesty as identity.
Where most design-tool sites lead with screenshots, Penpot leads
with a deep-indigo `#151035` hero and an off-white `#fafafa`
Work Sans headline, then drops the visitor onto a clean white
working canvas — the same white you'd see inside the editor. The
action language is the brand's loudest move: a signature mint-green
`#31efb8` (the literal `--primary` token) paired with cyan
`#14ceca`, both carrying deep-indigo text rather than white. That
inversion — dark ink on a bright surface — is borrowed straight
from the open-source / developer-tooling vernacular (think GitLab's
energetic accents, Mozilla's confident chroma) where a bright
action color signals "this is free, this is yours, click it." The
typography pairs Work Sans (a Google-hosted, openly-licensed
grotesque — fitting for an open project) at a restrained weight 500
for display, against a clean system-sans body. The chrome leans on
Ant Design's neutral token scale (`#151035` text base, `#d9d9d9`
borders, the `#52c41a` / `#faad14` / `#ff4d4f` semantic trio) for
its component layer, which is why forms and tables feel like a
well-built app rather than a bespoke landing page. The result reads
as a tool made by engineers who care about design — confident,
accessible, and a little bit punk about being free.
influences:
- name: 'Work Sans (Wei Huang)'
role: 'Openly-licensed grotesque carrying the display voice at weight 500'
url: 'https://fonts.google.com/specimen/Work+Sans'
- name: 'Ant Design'
role: 'Neutral token scale + semantic palette (text base #151035, borders, success/warning/error) powering the component layer'
url: 'https://ant.design'
- name: 'GitLab'
role: 'Open-source SaaS register — bright, high-energy accent on a clean canvas signalling free-and-yours'
url: 'https://about.gitlab.com'
- name: 'Figma'
role: 'Design-tool marketing grammar — white canvas, oversized confident display, single dominant CTA shape'
url: 'https://www.figma.com'
- name: 'Inkscape / open-web SVG tooling'
role: 'The standards-first ethos that makes "exports real code" the core brand promise'
url: 'https://inkscape.org'
---
## 1. Visual Theme & Atmosphere
Penpot's website opens on a deep-indigo `#151035` hero — almost black, but with a violet undertone that keeps it from feeling corporate — and sets an off-white `#fafafa` Work Sans headline at 72px / weight 500 against it. The choice is deliberate: rather than dropping you straight onto product chrome, Penpot frames its pitch in a calm, dark theater first, then hands you a clean **white** working canvas below the fold. That white is not decorative; it's the same surface you'd be drawing on inside the editor, so the marketing site and the tool feel like one continuous environment.
The single loudest gesture is the action color. Penpot's `--primary` token is a signature **mint-green `#31efb8`**, partnered with a **cyan `#14ceca`**, and both buttons carry **deep-indigo `#151035` text** rather than white. That inversion — dark ink on a bright surface — is what gives the brand its energy. A mint button on white doesn't whisper "enterprise"; it reads "this is open, this is free, this is yours." The pairing also happens to be highly accessible: deep indigo on mint clears AAA at body size, so the bright surface never costs legibility.
Structurally the page is generous and flat. Sections breathe with wide vertical rhythm, cards sit on the white canvas behind a single hairline border, and the chrome refuses shadows and gradients almost entirely — depth comes from the dark-vs-white band contrast and from the bright accent, not from lift. The component layer (forms, tables, dropdowns) is built on Ant Design's neutral token scale, which is why those pieces feel like a competently-engineered app rather than a hand-rolled landing page. Deep-indigo `#151035` is the working text color across headings and CTAs; pure black `#000000` carries long-form body copy.
The overall register is **open-source, design-meets-dev, collaborative**. Penpot's whole value proposition is that designers and developers live in the same file — SVG in, real CSS out — and the visual system performs that promise: it is technical without being cold, friendly without being cute, and a little bit proud of being free. Where Figma rotates through pastel scenes and Linear hides in a dark canvas, Penpot does something simpler and braver: a dark hero, a white canvas, and one bright color you can't ignore.
**Key Characteristics:**
- Deep-indigo `#151035` dark hero opening, then a clean white `#ffffff` working canvas — marketing mirrors the editor.
- Off-white `#fafafa` Work Sans headline on the dark hero (72px / weight 500) — confident, not heavy.
- Signature **mint-green `#31efb8`** primary action surface (the literal `--primary` token), with cyan `#14ceca` as the high-emphasis companion.
- Buttons carry **deep-indigo `#151035` text**, never white — the bright-surface / dark-ink inversion is the brand's energy.
- 8px CTA radius — soft but not pill; cards at 12px; inputs at 8px.
- Work Sans (openly licensed) for display at a restrained weight 500–600; clean system-sans body.
- Ant Design neutral + semantic tokens power the component layer (text base `#151035`, borders `#d9d9d9`, success/warning/error trio).
- Flat chrome — hairline borders, almost no shadows; depth from band contrast and accent color.
- AAA-accessible accent pairing: deep indigo on mint clears 11:1.
- Open-source / developer-tooling tone — technical, generous, quietly punk about being free.
## 2. Color Palette & Roles
### Primary
- **Background** (`#ffffff`) [→ `--antd-colorBgBase`]: default page canvas — the white working surface.
- **Text** (`#000000`): pure-black ink for long-form body copy on white.
- **Text Indigo** (`#151035`) [→ `--antd-colorTextBase`]: deep-indigo working ink — every heading and CTA label.
### Brand
- **Brand / Mint** (`#31efb8`) [→ `--primary`]: signature mint-green — primary action surface.
- **Brand Hover** (`#2bd9a6`): mint deepened on hover / press.
- **On-Brand** (`#151035`): deep-indigo text that sits ON the mint button — never white.
### Accent
- **Accent Cyan** (`#14ceca`) [→ `--token-LQ-hEAmKfgwN`]: cyan companion — secondary high-emphasis action and inline highlight.
- **On-Accent** (`#151035`): deep-indigo text on the cyan button.
### Interactive
- **Link** (`#151035`): links default to deep indigo, matching heading ink.
- **Link Hover** (`#14ceca`): cyan on hover.
- **Focus Ring** (`2px solid #31efb8`): mint ring with 2px offset on light surfaces; cyan `#14ceca` on the dark hero.
### Neutral Scale
- **Text Muted** (`#888888`) [→ code-export mixin]: captions and secondary metadata.
- **Text on Dark** (`#fafafa`): off-white headline on the deep-indigo hero.
- **Text on Dark (pure)** (`#ffffff`): pure-white body copy on dark sections.
- **antd text ramp**: `rgba(21,16,53,0.88)` heading · `rgba(21,16,53,0.65)` secondary · `rgba(21,16,53,0.45)` tertiary · `rgba(21,16,53,0.25)` disabled — the deep-indigo base stepped down by alpha.
### Surface
- **Surface** (`#ffffff`): white card body.
- **Surface Soft** (`#f8f8f8`): alternate panel / code-export tile background.
- **Surface Tinted** (`#f5f8fb`): cool-tinted fill for the low-emphasis "Contact Sales" button.
- **Surface Dark** (`#151035`): deep-indigo hero band, footer, dark feature sections.
### Borders
- **Border** (`#d9d9d9`) [→ `--antd-colorBorder`]: 1px hairline divider — default.
- **Border Soft** (`#f0f0f0`) [→ `--antd-colorBorderSecondary`]: nested row / secondary divider.
- **Border Strong** (`#dddddd`) [→ code-export mixin]: input and code-block border.
### Shadow
- **Shadow Ambient** (`rgba(21, 16, 53, 0.04)`): rare 1px card lift — tinted with the indigo base, never neutral black.
- **Shadow Standard** (`rgba(21, 16, 53, 0.08)`): hover lift on interactive cards.
- **Shadow Elevated** (`rgba(21, 16, 53, 0.12)`): dropdown / popover.
### Semantic
- **Success** (`#52c41a`) [→ `--antd-colorSuccess`]: success state / confirmation.
- **Warning** (`#faad14`) [→ `--antd-colorWarning`]: warning state.
- **Error / Danger** (`#ff4d4f`) [→ `--antd-colorError`]: validation red, destructive confirms.
- **Info** (`#1677ff`) [→ `--antd-colorInfo`]: system-blue info notices — chrome only, never a marketing CTA.
## 3. Typography Rules
### Font Family
- **Display:** `Work Sans, system-ui, -apple-system, "Segoe UI", Roboto, sans-serif`. Work Sans is an openly-licensed grotesque (fitting for an open-source project) used for every headline and button, held at a restrained weight 500–600.
- **Body:** `system-ui, -apple-system, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif`. A clean native sans for paragraph copy. (The `Times` reported in the raw audit is the *unloaded* serif fallback firing before the web font lands — the production body is a sans.)
- **Mono:** `ui-monospace, SFMono-Regular, "SF Mono", Menlo, Consolas, monospace`. Used for the code-export panels Penpot is famous for.
- **OpenType:** `kern` + `liga` on display, `kern` on body, `tnum` on code.
### Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|---|---|---|---|---|---|---|
| display-hero | Work Sans | 72 | 500 | 1.0 | -0.02em | Homepage h1 on dark hero (`#fafafa`) |
| display-lg | Work Sans | 52 | 500 | 1.05 | -0.018em | Section h1 (`#ffffff` on dark) |
| h1 | Work Sans | 40 | 600 | 1.1 | -0.015em | Page heading on light |
| h2 | Work Sans | 32 | 600 | 1.2 | -0.012em | Section heads |
| h3 | Work Sans | 24 | 600 | 1.25 | -0.005em | Sub-section / card title |
| h4 | Work Sans | 20 | 600 | 1.3 | 0 | Small card title |
| body-lg | system sans | 18 | 400 | 1.55 | 0 | Hero subhead / lead paragraph |
| body | system sans | 16 | 400 | 1.55 | 0 | Default paragraph copy |
| body-sm | system sans | 14 | 400 | 1.5 | 0 | Dense rows, secondary copy |
| label | system sans | 13 | 500 | 1.4 | 0 | Nav items, form labels |
| button | Work Sans | 16 | 500 | 1.2 | 0 | CTA label |
| caption | system sans | 12 | 500 | 1.4 | 0.02em | Badge / metadata caption |
| code | mono | 14 | 400 | 1.5 | 0 | Code-export panel |
### Principles
- **Display weight is restrained.** The hero ships at Work Sans 500, not 700 — confident without shouting. Headings step to 600; 700 is reserved for rare emphasis.
- **Deep indigo is the heading ink.** On white, headings and buttons use `#151035` (not pure black); body copy uses `#000000`. The difference is subtle but holds the brand's violet undertone through the type.
- **Off-white on the dark hero.** The hero headline is `#fafafa`, not `#ffffff` — a hair softer so it reads as warm display rather than harsh contrast.
- **Negative tracking scales with size.** -0.02em at 72px tightens to 0 by body size; body copy stays at default tracking with a roomy 1.55 line-height for readability.
- **Two voices, clear split.** Work Sans does display + buttons; a system sans does body + labels. Mono appears only in code-export contexts.
- **Body line-height is generous (1.55).** Penpot's copy is explanatory; the loose leading keeps multi-line paragraphs comfortable.
## 4. Component Stylings
### Buttons
**Primary (Mint)** — Background `#31efb8`, text **`#151035` deep-indigo** (not white), 8px radius, padding `10px 16px`, Work Sans button font. Hover: background `#2bd9a6`, no transform. **Use:** the dominant CTA — "Sign up", "Get started free".
**Secondary (Cyan)** — Background `#14ceca`, text `#151035`, 8px radius, padding `10px 16px`. Hover: background deepens to ~`#11b8b4`. **Use:** high-emphasis action sitting beside the mint primary.
**Tinted (Cool)** — Background `#f5f8fb`, text `#151035`, 8px radius, padding `10px 16px`. Hover: `#eaf0f6`. **Use:** low-emphasis action on white chrome — "Contact Sales".
**Ghost** — Transparent background, `#151035` text, 8px radius, padding `10px 16px`. Hover: `rgba(21, 16, 53, 0.06)` wash. **Use:** nav links and inline text CTAs — "Pricing".
### Cards
**Feature / Pricing Card** — Background `#ffffff`, 1px `#d9d9d9` border, 12px radius, 24px padding, no shadow at rest. Hover (interactive cards only): subtle lift with `rgba(21, 16, 53, 0.08) 0 4px 12px`.
**Dark Card** — Background `#151035`, `#fafafa` text, 12px radius, 24px padding. Used inside dark feature sections; pairs with mint/cyan accents for stat callouts.
**Code-Export Tile** — Background `#f8f8f8`, 1px `#dddddd` border, 8px radius, mono code at 14px. The hero artifact of the product — show real CSS/SVG output.
### Badges & Tags
**Badge (Neutral)** — Background `#f5f8fb`, `#151035` text, pill radius (9999), `4px 12px` padding, caption font. **Use:** NEW / category tag.
**Badge (Mint)** — Background `#31efb8`, `#151035` text, pill radius, `4px 12px` padding. **Use:** highlight badges — "Open source", "Free forever".
### Inputs & Forms
**Text Input** — Background `#ffffff`, 1px `#dddddd` border, 8px radius (NOT pill), padding `8px 12px`, ~40px height, `#151035` text. Focus: border shifts to mint `#31efb8` with a `0 0 0 2px rgba(49, 239, 184, 0.25)` ring. Placeholder uses `rgba(21, 16, 53, 0.25)`. Built on Ant Design field tokens.
### Navigation
**Top Nav** — Background `#ffffff`, `#151035` ink, 64px height. Layout: Penpot wordmark left, horizontal menu (Product / Use cases / Resources / Pricing), mint "Sign up" CTA right. No underlines; hover-only wash.
**Nav Link** — Transparent background, `#151035` text, label font (13/500), `8px 12px` padding. Hover: `rgba(21, 16, 53, 0.06)` background.
**Footer** — Deep-indigo `#151035` band, `#fafafa` text, generous column layout, cyan `#14ceca` link hovers.
## 5. Layout Principles
### Spacing System
- **Base unit:** 4px.
- **Scale:** 0 / 4 / 8 / 12 / 16 / 24 / 32 / 48 / 64 / 96.
- **Section padding:** 64–96px between major regions.
- **Card interior:** 24px.
### Grid & Container
- **Max content width:** 1280px.
- **Prose width:** 720px for long-form copy and docs.
- **Header height:** 64px.
- **Feature grids:** 2-up for splits, 3-up for benefit triplets.
- **Hero:** full-bleed dark band; content centered within the 1280px frame.
### Whitespace Philosophy
Penpot's layout is generous and unhurried. The dark hero gives the headline room to land alone before the page resolves to the white canvas, and feature sections sit in wide vertical bands rather than tight stacks. Cards never crowd — a single hairline border and 24px of internal padding is enough separation because the chrome carries no competing shadows or gradients.
### Section Cadence
- Deep-indigo hero → white feature band → tinted/code-export band → white pricing → dark footer.
- Dark bands bookend the page (hero + footer); white carries the working content in between.
- Bright mint/cyan accents punctuate each band — one dominant action per section, never two competing primaries.
## 6. Shapes & Radius Scale
| Token | Value | Tier | Use |
|---|---|---|---|
| micro | 2px | Micro | Tiny inline chips, tag corners |
| sm | 4px | Standard | Compact controls, nested rows |
| md | 8px | Comfortable | **Buttons, inputs, code tiles** — the workhorse |
| lg | 12px | Relaxed | Cards, pricing tiers |
| xl | 16px | Large | Larger feature shells, modals |
| pill | 9999px | Pill | Badges, avatars, tags |
The system's center of gravity is **8px** — every CTA and input lands there, soft enough to feel friendly but never the full pill Figma reserves for buttons. Cards step up to 12px for a slightly more relaxed container, and pills are scoped to badges and avatars only. Radius is consistent and quiet; it never tries to be the personality.
## 7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 — Flat | Pure band color (white / deep-indigo) | Hero, footer, body bands |
| 1 — Card | `#ffffff` + 1px `#d9d9d9` hairline | Feature, pricing cards |
| 2 — Hover | + `rgba(21, 16, 53, 0.08) 0 4px 12px` | Interactive card hover |
| 3 — Popover | `#ffffff` + 16px radius + `rgba(21, 16, 53, 0.12) 0 12px 32px` | Dropdowns, tooltips, menus |
| 4 — Dark band | `#151035` flat | Hero / footer contrast endpoint |
### Shadow Philosophy
Depth comes primarily from **band contrast** — the deep-indigo hero against the white canvas does the elevation work that shadows do elsewhere. When shadows appear, they're tinted with the indigo base (`rgba(21, 16, 53, ...)`) rather than neutral black, so lifted surfaces stay tonally consistent with the brand. Cards rest flat behind a hairline at level 1; only interactive surfaces and floating chrome (popovers, dropdowns) earn a shadow. Never stack gradients or glassmorphism — Penpot's depth is honest and structural.
## 8. Interaction & Motion
### Easing & Duration
- **ease-standard:** `cubic-bezier(0.4, 0, 0.2, 1)` — default for hover and color transitions.
- **ease-entrance:** `cubic-bezier(0, 0, 0.2, 1)` — content fading in from below on scroll.
- **duration-fast:** 150ms — color shifts, button hovers.
- **duration-standard:** 240ms — most opacity / transform animations.
- **duration-slow:** 320ms — section reveals on scroll.
### Per-Component Micro-States
- **Button hover:** mint `#31efb8` → `#2bd9a6` (cyan deepens similarly). No transform, no shadow. 150ms.
- **Card hover:** subtle translateY(-2px) + `rgba(21, 16, 53, 0.08) 0 4px 12px`. 240ms.
- **Link hover:** color shifts `#151035` → cyan `#14ceca`; optional underline. 150ms.
- **Input focus:** border → mint, ring fades in over 150ms.
- **Scroll reveal:** feature bands fade up from below over 320ms with ease-entrance.
### Page Transitions
Standard scroll page; sections fade-and-rise into view as they enter the viewport. No scroll-snap or full-screen takeover — the page reads as one continuous document.
### Reduced Motion
Respects `prefers-reduced-motion: reduce`. When set:
- Scroll-reveal fades become instant — no rise.
- Card hover transforms disabled; color shifts retained.
- All decorative motion collapses to opacity or is removed.
## 9. Accessibility & A11y
### Contrast Pairs
| Pair | Ratio | WCAG |
|---|---|---|
| `#000000` body on `#ffffff` | 21.0 | AAA |
| `#151035` indigo on `#ffffff` | 17.6 | AAA |
| `#151035` indigo on `#31efb8` mint | 11.2 | AAA |
| `#151035` indigo on `#14ceca` cyan | 8.3 | AAA |
| `#fafafa` off-white on `#151035` hero | 16.4 | AAA |
| `#ffffff` on `#151035` hero | 17.6 | AAA |
The bright-surface / dark-ink inversion is what makes Penpot's accent system accessible: deep indigo on mint clears AAA at body size, so the energetic color never costs legibility — a key reason it works as a button surface where white-on-bright would fail.
### Focus Indicators
2px solid mint `#31efb8` ring with 2px offset on light surfaces; 2px solid cyan `#14ceca` on the dark hero so the indicator stays visible against indigo. Applied to every interactive element.
### ARIA Patterns
- **Dialog:** `role="dialog"` + `aria-modal="true"` + focus trap on sign-up / contact modals.
- **Menu:** `role="menu"` for nav dropdowns with arrow-key navigation.
- **Combobox:** `role="combobox"` + `aria-expanded` for search.
- **Status:** `aria-live="polite"` for async form confirmations.
### Keyboard Nav
- Tab order follows visual order.
- Skip-link in header, visible on focus.
- Escape closes dialogs and dropdowns; arrow keys move within menus.
### Screen Reader
- Decorative product illustrations and SVG art marked `aria-hidden="true"`.
- Code-export panels labelled with the language/format they output.
- Icon-only controls carry `aria-label`.
### Reduced Motion
Honored — see §8.
## 10. Responsive Behavior
| Breakpoint | Range | Key Changes |
|---|---|---|
| Mobile | < 640px | display-hero 72→40px; feature grid 1-up; nav hamburger; full-bleed bands |
| Tablet | 640–1024px | display-hero ~52px; feature grid 2-up; pricing 2-up |
| Desktop | 1024–1280px | full hero scale; feature grid 3-up |
| Wide | > 1280px | Content caps at 1280px; bands stay full-bleed |
### Touch Targets
- Primary CTA: ~40px height, padded to a 44px effective target.
- Nav links: padded internally to 44px effective.
- Form fields: 40px min height.
### Collapsing Strategy
- Top nav switches to a hamburger below 768px.
- Feature grids: 3-up → 2-up → 1-up.
- Pricing cards stack vertically on mobile.
- Dark hero retains its band; headline scales down and re-wraps.
### Image Behavior
Product screenshots and SVG art use responsive `srcset`; vector illustration scales cleanly. The dark hero uses solid CSS color, so it scales infinitely without an image.
### Container Queries
Used sparingly — card grids reflow on container width when embedded inside narrower templates or docs columns.
## 11. Content & Voice
### Tone
Open, technical, and quietly confident — the voice of an engineering-led open-source project that genuinely respects designers. Sentences are clear and direct; the copy leans on concrete promises ("design and code in the same file", "export real CSS") rather than hype. There's a friendly undercurrent of pride about being free and open.
### Microcopy Patterns
- **Button verbs:** "Sign up", "Get started free", "Contact Sales", "Read the docs".
- **Error recipe:** `[What happened] — [What to do]`. Example: "Couldn't save your file. Check your connection and try again."
- **Success confirmations:** terse — "Saved", "Invite sent". No emoji.
- **Empty states:** instructional and encouraging. "No projects yet — create one to start designing."
### CTA Verb Conventions
- Primary: "Sign up" / "Get started free" (free-and-open is the lead promise).
- Secondary: "Contact Sales", "Book a demo", "Read the docs".
- Avoid: hype phrasing ("Join thousands!"), emoji-laden CTAs, false scarcity.
### Empty States
Quiet and instructional: a short line of copy plus a single mint CTA to take the first action. Open-source projects respect the user's time — no upsell theater.
## 12. Dark Mode & Theming
The marketing site is effectively **light-first** — a white working canvas — but uses **dark bands** (the deep-indigo `#151035` hero and footer) as structural punctuation rather than a global theme toggle. The product itself ships with a dark editor canvas as a preference, but penpot.app's marketing chrome is white-with-dark-bands.
If a full dark variant were rendered:
- `bg` → `#151035` (the existing dark band becomes the canvas)
- `text` → `#fafafa`
- `surface` → a step lighter, e.g. `#1d1745`
- `brand` mint `#31efb8` and cyan `#14ceca` stay — they're tuned to read on both white and indigo, and carry deep-indigo text in both modes.
## 13. Lineage & Influences
Penpot is the first design-and-prototyping tool built natively on open web standards, and its visual identity is downstream of that engineering honesty. Files are SVG; exports are real CSS; the marketing site performs the same promise by mirroring the editor — a deep-indigo `#151035` hero introduces the pitch, then the page resolves to the same clean white canvas you'd draw on inside the app. The action language is the brand's signature: a mint-green `#31efb8` (`--primary`) paired with cyan `#14ceca`, both carrying deep-indigo text rather than white. That bright-surface / dark-ink inversion is borrowed straight from the open-source and developer-tooling vernacular, where an energetic accent on a clean canvas signals "this is free, this is yours, click it."
Typographically, Penpot reaches for Work Sans — an openly-licensed grotesque, fitting for an open project — held at a restrained weight 500 so the display reads confident rather than loud, against a clean system-sans body. The component layer leans on Ant Design's neutral and semantic token scale (text base `#151035`, borders `#d9d9d9`, the `#52c41a` / `#faad14` / `#ff4d4f` semantic trio), which is why forms and tables feel like a well-engineered app rather than a bespoke page. The overall posture borrows the design-tool marketing grammar Figma established — white canvas, oversized confident display, one dominant CTA shape — but inverts the palette toward something brighter and more openly punk about being free.
**Named influences:**
- **Work Sans (Wei Huang)** — openly-licensed grotesque carrying the display voice at weight 500.
- **Ant Design** — neutral token scale + semantic palette powering the component layer.
- **GitLab** — open-source SaaS register: bright high-energy accent on a clean canvas.
- **Figma** — design-tool marketing grammar (white canvas, confident display, dominant CTA shape).
- **Inkscape / open-web SVG tooling** — the standards-first ethos behind "exports real code".
## 14. Do's and Don'ts
### Do
- **Do** open on a deep-indigo `#151035` dark hero, then resolve to a clean white `#ffffff` working canvas — mirror the editor.
- **Do** make the primary CTA mint-green `#31efb8` with **deep-indigo `#151035` text**, never white text.
- **Do** use cyan `#14ceca` as the high-emphasis companion action, also with deep-indigo text.
- **Do** set headings and CTA labels in deep indigo `#151035`; reserve pure black `#000000` for long-form body.
- **Do** use the off-white `#fafafa` headline on the dark hero — a hair softer than pure white.
- **Do** keep CTAs and inputs at 8px radius; cards at 12px.
- **Do** set display in Work Sans at a restrained weight 500–600.
- **Do** keep chrome flat — hairline `#d9d9d9` borders, indigo-tinted shadows only on interactive/floating surfaces.
- **Do** use the Ant Design semantic trio (`#52c41a` / `#faad14` / `#ff4d4f`) for status, never as marketing accents.
- **Do** lean on the open-source promise in copy — "free", "open", "design and code together".
### Don't
- **Don't** put white text on the mint or cyan buttons — the brand inversion is dark ink on bright surface.
- **Don't** substitute a generic SaaS blue for the action color; the mint `#31efb8` is the identity.
- **Don't** use the system-blue `#1677ff` info token as a CTA — it's chrome only.
- **Don't** add gradients, glassmorphism, or heavy drop shadows to the chrome.
- **Don't** render the hero headline in pure `#ffffff`; use `#fafafa`.
- **Don't** set body copy in a serif — `Times` in the raw audit is the unloaded fallback; production body is a clean sans.
- **Don't** make buttons full pills; 8px is the button radius. Pills are for badges only.
- **Don't** run two competing bright primaries in the same section — one dominant action each.
- **Don't** crowd cards; a single hairline border + 24px padding is the separation.
- **Don't** drop deep indigo for pure black on headings — the violet undertone is part of the brand.
## 15. Agent Prompt Guide
### Quick Color Reference
```
Background: #ffffff
Body Text: #000000
Heading / Ink: #151035
Brand / Mint: #31efb8 (text on it: #151035)
Accent / Cyan: #14ceca (text on it: #151035)
Dark Hero: #151035 (headline: #fafafa)
Surface Soft: #f8f8f8
Tinted Fill: #f5f8fb
Border: #d9d9d9
Success/Warn/Err: #52c41a / #faad14 / #ff4d4f
```
### Example Component Prompts
- **"Create a hero section in the Penpot style"** — Deep-indigo `#151035` full-bleed band, Work Sans headline at 72px / weight 500 in off-white `#fafafa`, an 18px body subhead, and a single mint `#31efb8` 8px-radius CTA with **deep-indigo `#151035` text** labeled "Get started free".
- **"Design a primary CTA in the Penpot style"** — Background mint `#31efb8`, text `#151035` (NOT white), 8px radius, `10px 16px` padding, Work Sans 16/500. Hover background `#2bd9a6`, no transform.
- **"Build a secondary CTA in the Penpot style"** — Background cyan `#14ceca`, text `#151035`, 8px radius — sits beside the mint primary as a high-emphasis alternative.
- **"Make a feature card in the Penpot style"** — White `#ffffff` background, 1px `#d9d9d9` border, 12px radius, 24px padding, Work Sans h3 in `#151035`, body in system sans. No shadow at rest; subtle indigo-tinted lift on hover.
- **"Render a code-export tile in the Penpot style"** — `#f8f8f8` background, 1px `#dddddd` border, 8px radius, monospace at 14px showing real CSS/SVG output — the product's signature artifact.
- **"Design the footer in the Penpot style"** — Deep-indigo `#151035` band, off-white `#fafafa` text, multi-column links with cyan `#14ceca` hover.
### Iteration Guide
1. Start with the band rhythm: dark `#151035` hero + footer, white `#ffffff` canvas in between. The contrast is the structure.
2. Place exactly one bright action per section — mint `#31efb8` primary, cyan `#14ceca` for a high-emphasis alternative.
3. Always put **deep-indigo `#151035` text on the bright buttons**, never white. This single rule defines the brand.
4. Set type in Work Sans at weight 500–600 for display; keep body in a clean system sans with 1.55 line-height.
5. Use `#151035` for headings and CTA labels; reserve pure black `#000000` for long body copy.
6. Keep radius quiet: 8px on buttons/inputs, 12px on cards, pills only for badges.
7. Hold the chrome flat — hairline `#d9d9d9` borders, indigo-tinted shadows only on hover/floating surfaces. No gradients.
8. Check contrast on the bright surfaces — deep indigo on mint/cyan should clear AAA (11:1 and 8:1); if it dips, you've drifted off-palette.
---
*Theme-toggle audit: score=0, signals=[none]*
1. Visual Theme & Atmosphere
Penpot’s website opens on a deep-indigo #151035 hero — almost black, but with a violet undertone that keeps it from feeling corporate — and sets an off-white #fafafa Work Sans headline at 72px / weight 500 against it. The choice is deliberate: rather than dropping you straight onto product chrome, Penpot frames its pitch in a calm, dark theater first, then hands you a clean white working canvas below the fold. That white is not decorative; it’s the same surface you’d be drawing on inside the editor, so the marketing site and the tool feel like one continuous environment.
The single loudest gesture is the action color. Penpot’s --primary token is a signature mint-green #31efb8, partnered with a cyan #14ceca, and both buttons carry deep-indigo #151035 text rather than white. That inversion — dark ink on a bright surface — is what gives the brand its energy. A mint button on white doesn’t whisper “enterprise”; it reads “this is open, this is free, this is yours.” The pairing also happens to be highly accessible: deep indigo on mint clears AAA at body size, so the bright surface never costs legibility.
Structurally the page is generous and flat. Sections breathe with wide vertical rhythm, cards sit on the white canvas behind a single hairline border, and the chrome refuses shadows and gradients almost entirely — depth comes from the dark-vs-white band contrast and from the bright accent, not from lift. The component layer (forms, tables, dropdowns) is built on Ant Design’s neutral token scale, which is why those pieces feel like a competently-engineered app rather than a hand-rolled landing page. Deep-indigo #151035 is the working text color across headings and CTAs; pure black #000000 carries long-form body copy.
The overall register is open-source, design-meets-dev, collaborative. Penpot’s whole value proposition is that designers and developers live in the same file — SVG in, real CSS out — and the visual system performs that promise: it is technical without being cold, friendly without being cute, and a little bit proud of being free. Where Figma rotates through pastel scenes and Linear hides in a dark canvas, Penpot does something simpler and braver: a dark hero, a white canvas, and one bright color you can’t ignore.
Key Characteristics:
- Deep-indigo
#151035dark hero opening, then a clean white#ffffffworking canvas — marketing mirrors the editor. - Off-white
#fafafaWork Sans headline on the dark hero (72px / weight 500) — confident, not heavy. - Signature mint-green
#31efb8primary action surface (the literal--primarytoken), with cyan#14cecaas the high-emphasis companion. - Buttons carry deep-indigo
#151035text, never white — the bright-surface / dark-ink inversion is the brand’s energy. - 8px CTA radius — soft but not pill; cards at 12px; inputs at 8px.
- Work Sans (openly licensed) for display at a restrained weight 500–600; clean system-sans body.
- Ant Design neutral + semantic tokens power the component layer (text base
#151035, borders#d9d9d9, success/warning/error trio). - Flat chrome — hairline borders, almost no shadows; depth from band contrast and accent color.
- AAA-accessible accent pairing: deep indigo on mint clears 11:1.
- Open-source / developer-tooling tone — technical, generous, quietly punk about being free.
2. Color Palette & Roles
Primary
- Background (
#ffffff) [→--antd-colorBgBase]: default page canvas — the white working surface. - Text (
#000000): pure-black ink for long-form body copy on white. - Text Indigo (
#151035) [→--antd-colorTextBase]: deep-indigo working ink — every heading and CTA label.
Brand
- Brand / Mint (
#31efb8) [→--primary]: signature mint-green — primary action surface. - Brand Hover (
#2bd9a6): mint deepened on hover / press. - On-Brand (
#151035): deep-indigo text that sits ON the mint button — never white.
Accent
- Accent Cyan (
#14ceca) [→--token-LQ-hEAmKfgwN]: cyan companion — secondary high-emphasis action and inline highlight. - On-Accent (
#151035): deep-indigo text on the cyan button.
Interactive
- Link (
#151035): links default to deep indigo, matching heading ink. - Link Hover (
#14ceca): cyan on hover. - Focus Ring (
2px solid #31efb8): mint ring with 2px offset on light surfaces; cyan#14cecaon the dark hero.
Neutral Scale
- Text Muted (
#888888) [→ code-export mixin]: captions and secondary metadata. - Text on Dark (
#fafafa): off-white headline on the deep-indigo hero. - Text on Dark (pure) (
#ffffff): pure-white body copy on dark sections. - antd text ramp:
rgba(21,16,53,0.88)heading ·rgba(21,16,53,0.65)secondary ·rgba(21,16,53,0.45)tertiary ·rgba(21,16,53,0.25)disabled — the deep-indigo base stepped down by alpha.
Surface
- Surface (
#ffffff): white card body. - Surface Soft (
#f8f8f8): alternate panel / code-export tile background. - Surface Tinted (
#f5f8fb): cool-tinted fill for the low-emphasis “Contact Sales” button. - Surface Dark (
#151035): deep-indigo hero band, footer, dark feature sections.
Borders
- Border (
#d9d9d9) [→--antd-colorBorder]: 1px hairline divider — default. - Border Soft (
#f0f0f0) [→--antd-colorBorderSecondary]: nested row / secondary divider. - Border Strong (
#dddddd) [→ code-export mixin]: input and code-block border.
Shadow
- Shadow Ambient (
rgba(21, 16, 53, 0.04)): rare 1px card lift — tinted with the indigo base, never neutral black. - Shadow Standard (
rgba(21, 16, 53, 0.08)): hover lift on interactive cards. - Shadow Elevated (
rgba(21, 16, 53, 0.12)): dropdown / popover.
Semantic
- Success (
#52c41a) [→--antd-colorSuccess]: success state / confirmation. - Warning (
#faad14) [→--antd-colorWarning]: warning state. - Error / Danger (
#ff4d4f) [→--antd-colorError]: validation red, destructive confirms. - Info (
#1677ff) [→--antd-colorInfo]: system-blue info notices — chrome only, never a marketing CTA.
3. Typography Rules
Font Family
- Display:
Work Sans, system-ui, -apple-system, "Segoe UI", Roboto, sans-serif. Work Sans is an openly-licensed grotesque (fitting for an open-source project) used for every headline and button, held at a restrained weight 500–600. - Body:
system-ui, -apple-system, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif. A clean native sans for paragraph copy. (TheTimesreported in the raw audit is the unloaded serif fallback firing before the web font lands — the production body is a sans.) - Mono:
ui-monospace, SFMono-Regular, "SF Mono", Menlo, Consolas, monospace. Used for the code-export panels Penpot is famous for. - OpenType:
kern+ligaon display,kernon body,tnumon code.
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|---|---|---|---|---|---|---|
| display-hero | Work Sans | 72 | 500 | 1.0 | -0.02em | Homepage h1 on dark hero (#fafafa) |
| display-lg | Work Sans | 52 | 500 | 1.05 | -0.018em | Section h1 (#ffffff on dark) |
| h1 | Work Sans | 40 | 600 | 1.1 | -0.015em | Page heading on light |
| h2 | Work Sans | 32 | 600 | 1.2 | -0.012em | Section heads |
| h3 | Work Sans | 24 | 600 | 1.25 | -0.005em | Sub-section / card title |
| h4 | Work Sans | 20 | 600 | 1.3 | 0 | Small card title |
| body-lg | system sans | 18 | 400 | 1.55 | 0 | Hero subhead / lead paragraph |
| body | system sans | 16 | 400 | 1.55 | 0 | Default paragraph copy |
| body-sm | system sans | 14 | 400 | 1.5 | 0 | Dense rows, secondary copy |
| label | system sans | 13 | 500 | 1.4 | 0 | Nav items, form labels |
| button | Work Sans | 16 | 500 | 1.2 | 0 | CTA label |
| caption | system sans | 12 | 500 | 1.4 | 0.02em | Badge / metadata caption |
| code | mono | 14 | 400 | 1.5 | 0 | Code-export panel |
Principles
- Display weight is restrained. The hero ships at Work Sans 500, not 700 — confident without shouting. Headings step to 600; 700 is reserved for rare emphasis.
- Deep indigo is the heading ink. On white, headings and buttons use
#151035(not pure black); body copy uses#000000. The difference is subtle but holds the brand’s violet undertone through the type. - Off-white on the dark hero. The hero headline is
#fafafa, not#ffffff— a hair softer so it reads as warm display rather than harsh contrast. - Negative tracking scales with size. -0.02em at 72px tightens to 0 by body size; body copy stays at default tracking with a roomy 1.55 line-height for readability.
- Two voices, clear split. Work Sans does display + buttons; a system sans does body + labels. Mono appears only in code-export contexts.
- Body line-height is generous (1.55). Penpot’s copy is explanatory; the loose leading keeps multi-line paragraphs comfortable.
4. Component Stylings
Buttons
Primary (Mint) — Background #31efb8, text #151035 deep-indigo (not white), 8px radius, padding 10px 16px, Work Sans button font. Hover: background #2bd9a6, no transform. Use: the dominant CTA — “Sign up”, “Get started free”.
Secondary (Cyan) — Background #14ceca, text #151035, 8px radius, padding 10px 16px. Hover: background deepens to ~#11b8b4. Use: high-emphasis action sitting beside the mint primary.
Tinted (Cool) — Background #f5f8fb, text #151035, 8px radius, padding 10px 16px. Hover: #eaf0f6. Use: low-emphasis action on white chrome — “Contact Sales”.
Ghost — Transparent background, #151035 text, 8px radius, padding 10px 16px. Hover: rgba(21, 16, 53, 0.06) wash. Use: nav links and inline text CTAs — “Pricing”.
Cards
Feature / Pricing Card — Background #ffffff, 1px #d9d9d9 border, 12px radius, 24px padding, no shadow at rest. Hover (interactive cards only): subtle lift with rgba(21, 16, 53, 0.08) 0 4px 12px.
Dark Card — Background #151035, #fafafa text, 12px radius, 24px padding. Used inside dark feature sections; pairs with mint/cyan accents for stat callouts.
Code-Export Tile — Background #f8f8f8, 1px #dddddd border, 8px radius, mono code at 14px. The hero artifact of the product — show real CSS/SVG output.
Badges & Tags
Badge (Neutral) — Background #f5f8fb, #151035 text, pill radius (9999), 4px 12px padding, caption font. Use: NEW / category tag.
Badge (Mint) — Background #31efb8, #151035 text, pill radius, 4px 12px padding. Use: highlight badges — “Open source”, “Free forever”.
Inputs & Forms
Text Input — Background #ffffff, 1px #dddddd border, 8px radius (NOT pill), padding 8px 12px, ~40px height, #151035 text. Focus: border shifts to mint #31efb8 with a 0 0 0 2px rgba(49, 239, 184, 0.25) ring. Placeholder uses rgba(21, 16, 53, 0.25). Built on Ant Design field tokens.
Navigation
Top Nav — Background #ffffff, #151035 ink, 64px height. Layout: Penpot wordmark left, horizontal menu (Product / Use cases / Resources / Pricing), mint “Sign up” CTA right. No underlines; hover-only wash.
Nav Link — Transparent background, #151035 text, label font (13/500), 8px 12px padding. Hover: rgba(21, 16, 53, 0.06) background.
Footer — Deep-indigo #151035 band, #fafafa text, generous column layout, cyan #14ceca link hovers.
5. Layout Principles
Spacing System
- Base unit: 4px.
- Scale: 0 / 4 / 8 / 12 / 16 / 24 / 32 / 48 / 64 / 96.
- Section padding: 64–96px between major regions.
- Card interior: 24px.
Grid & Container
- Max content width: 1280px.
- Prose width: 720px for long-form copy and docs.
- Header height: 64px.
- Feature grids: 2-up for splits, 3-up for benefit triplets.
- Hero: full-bleed dark band; content centered within the 1280px frame.
Whitespace Philosophy
Penpot’s layout is generous and unhurried. The dark hero gives the headline room to land alone before the page resolves to the white canvas, and feature sections sit in wide vertical bands rather than tight stacks. Cards never crowd — a single hairline border and 24px of internal padding is enough separation because the chrome carries no competing shadows or gradients.
Section Cadence
- Deep-indigo hero → white feature band → tinted/code-export band → white pricing → dark footer.
- Dark bands bookend the page (hero + footer); white carries the working content in between.
- Bright mint/cyan accents punctuate each band — one dominant action per section, never two competing primaries.
6. Shapes & Radius Scale
| Token | Value | Tier | Use |
|---|---|---|---|
| micro | 2px | Micro | Tiny inline chips, tag corners |
| sm | 4px | Standard | Compact controls, nested rows |
| md | 8px | Comfortable | Buttons, inputs, code tiles — the workhorse |
| lg | 12px | Relaxed | Cards, pricing tiers |
| xl | 16px | Large | Larger feature shells, modals |
| pill | 9999px | Pill | Badges, avatars, tags |
The system’s center of gravity is 8px — every CTA and input lands there, soft enough to feel friendly but never the full pill Figma reserves for buttons. Cards step up to 12px for a slightly more relaxed container, and pills are scoped to badges and avatars only. Radius is consistent and quiet; it never tries to be the personality.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 — Flat | Pure band color (white / deep-indigo) | Hero, footer, body bands |
| 1 — Card | #ffffff + 1px #d9d9d9 hairline | Feature, pricing cards |
| 2 — Hover | + rgba(21, 16, 53, 0.08) 0 4px 12px | Interactive card hover |
| 3 — Popover | #ffffff + 16px radius + rgba(21, 16, 53, 0.12) 0 12px 32px | Dropdowns, tooltips, menus |
| 4 — Dark band | #151035 flat | Hero / footer contrast endpoint |
Shadow Philosophy
Depth comes primarily from band contrast — the deep-indigo hero against the white canvas does the elevation work that shadows do elsewhere. When shadows appear, they’re tinted with the indigo base (rgba(21, 16, 53, ...)) rather than neutral black, so lifted surfaces stay tonally consistent with the brand. Cards rest flat behind a hairline at level 1; only interactive surfaces and floating chrome (popovers, dropdowns) earn a shadow. Never stack gradients or glassmorphism — Penpot’s depth is honest and structural.
8. Interaction & Motion
Easing & Duration
- ease-standard:
cubic-bezier(0.4, 0, 0.2, 1)— default for hover and color transitions. - ease-entrance:
cubic-bezier(0, 0, 0.2, 1)— content fading in from below on scroll. - duration-fast: 150ms — color shifts, button hovers.
- duration-standard: 240ms — most opacity / transform animations.
- duration-slow: 320ms — section reveals on scroll.
Per-Component Micro-States
- Button hover: mint
#31efb8→#2bd9a6(cyan deepens similarly). No transform, no shadow. 150ms. - Card hover: subtle translateY(-2px) +
rgba(21, 16, 53, 0.08) 0 4px 12px. 240ms. - Link hover: color shifts
#151035→ cyan#14ceca; optional underline. 150ms. - Input focus: border → mint, ring fades in over 150ms.
- Scroll reveal: feature bands fade up from below over 320ms with ease-entrance.
Page Transitions
Standard scroll page; sections fade-and-rise into view as they enter the viewport. No scroll-snap or full-screen takeover — the page reads as one continuous document.
Reduced Motion
Respects prefers-reduced-motion: reduce. When set:
- Scroll-reveal fades become instant — no rise.
- Card hover transforms disabled; color shifts retained.
- All decorative motion collapses to opacity or is removed.
9. Accessibility & A11y
Contrast Pairs
| Pair | Ratio | WCAG |
|---|---|---|
#000000 body on #ffffff | 21.0 | AAA |
#151035 indigo on #ffffff | 17.6 | AAA |
#151035 indigo on #31efb8 mint | 11.2 | AAA |
#151035 indigo on #14ceca cyan | 8.3 | AAA |
#fafafa off-white on #151035 hero | 16.4 | AAA |
#ffffff on #151035 hero | 17.6 | AAA |
The bright-surface / dark-ink inversion is what makes Penpot’s accent system accessible: deep indigo on mint clears AAA at body size, so the energetic color never costs legibility — a key reason it works as a button surface where white-on-bright would fail.
Focus Indicators
2px solid mint #31efb8 ring with 2px offset on light surfaces; 2px solid cyan #14ceca on the dark hero so the indicator stays visible against indigo. Applied to every interactive element.
ARIA Patterns
- Dialog:
role="dialog"+aria-modal="true"+ focus trap on sign-up / contact modals. - Menu:
role="menu"for nav dropdowns with arrow-key navigation. - Combobox:
role="combobox"+aria-expandedfor search. - Status:
aria-live="polite"for async form confirmations.
Keyboard Nav
- Tab order follows visual order.
- Skip-link in header, visible on focus.
- Escape closes dialogs and dropdowns; arrow keys move within menus.
Screen Reader
- Decorative product illustrations and SVG art marked
aria-hidden="true". - Code-export panels labelled with the language/format they output.
- Icon-only controls carry
aria-label.
Reduced Motion
Honored — see §8.
10. Responsive Behavior
| Breakpoint | Range | Key Changes |
|---|---|---|
| Mobile | < 640px | display-hero 72→40px; feature grid 1-up; nav hamburger; full-bleed bands |
| Tablet | 640–1024px | display-hero ~52px; feature grid 2-up; pricing 2-up |
| Desktop | 1024–1280px | full hero scale; feature grid 3-up |
| Wide | > 1280px | Content caps at 1280px; bands stay full-bleed |
Touch Targets
- Primary CTA: ~40px height, padded to a 44px effective target.
- Nav links: padded internally to 44px effective.
- Form fields: 40px min height.
Collapsing Strategy
- Top nav switches to a hamburger below 768px.
- Feature grids: 3-up → 2-up → 1-up.
- Pricing cards stack vertically on mobile.
- Dark hero retains its band; headline scales down and re-wraps.
Image Behavior
Product screenshots and SVG art use responsive srcset; vector illustration scales cleanly. The dark hero uses solid CSS color, so it scales infinitely without an image.
Container Queries
Used sparingly — card grids reflow on container width when embedded inside narrower templates or docs columns.
11. Content & Voice
Tone
Open, technical, and quietly confident — the voice of an engineering-led open-source project that genuinely respects designers. Sentences are clear and direct; the copy leans on concrete promises (“design and code in the same file”, “export real CSS”) rather than hype. There’s a friendly undercurrent of pride about being free and open.
Microcopy Patterns
- Button verbs: “Sign up”, “Get started free”, “Contact Sales”, “Read the docs”.
- Error recipe:
[What happened] — [What to do]. Example: “Couldn’t save your file. Check your connection and try again.” - Success confirmations: terse — “Saved”, “Invite sent”. No emoji.
- Empty states: instructional and encouraging. “No projects yet — create one to start designing.”
CTA Verb Conventions
- Primary: “Sign up” / “Get started free” (free-and-open is the lead promise).
- Secondary: “Contact Sales”, “Book a demo”, “Read the docs”.
- Avoid: hype phrasing (“Join thousands!”), emoji-laden CTAs, false scarcity.
Empty States
Quiet and instructional: a short line of copy plus a single mint CTA to take the first action. Open-source projects respect the user’s time — no upsell theater.
12. Dark Mode & Theming
The marketing site is effectively light-first — a white working canvas — but uses dark bands (the deep-indigo #151035 hero and footer) as structural punctuation rather than a global theme toggle. The product itself ships with a dark editor canvas as a preference, but penpot.app’s marketing chrome is white-with-dark-bands.
If a full dark variant were rendered:
bg→#151035(the existing dark band becomes the canvas)text→#fafafasurface→ a step lighter, e.g.#1d1745brandmint#31efb8and cyan#14cecastay — they’re tuned to read on both white and indigo, and carry deep-indigo text in both modes.
13. Lineage & Influences
Penpot is the first design-and-prototyping tool built natively on open web standards, and its visual identity is downstream of that engineering honesty. Files are SVG; exports are real CSS; the marketing site performs the same promise by mirroring the editor — a deep-indigo #151035 hero introduces the pitch, then the page resolves to the same clean white canvas you’d draw on inside the app. The action language is the brand’s signature: a mint-green #31efb8 (--primary) paired with cyan #14ceca, both carrying deep-indigo text rather than white. That bright-surface / dark-ink inversion is borrowed straight from the open-source and developer-tooling vernacular, where an energetic accent on a clean canvas signals “this is free, this is yours, click it.”
Typographically, Penpot reaches for Work Sans — an openly-licensed grotesque, fitting for an open project — held at a restrained weight 500 so the display reads confident rather than loud, against a clean system-sans body. The component layer leans on Ant Design’s neutral and semantic token scale (text base #151035, borders #d9d9d9, the #52c41a / #faad14 / #ff4d4f semantic trio), which is why forms and tables feel like a well-engineered app rather than a bespoke page. The overall posture borrows the design-tool marketing grammar Figma established — white canvas, oversized confident display, one dominant CTA shape — but inverts the palette toward something brighter and more openly punk about being free.
Named influences:
- Work Sans (Wei Huang) — openly-licensed grotesque carrying the display voice at weight 500.
- Ant Design — neutral token scale + semantic palette powering the component layer.
- GitLab — open-source SaaS register: bright high-energy accent on a clean canvas.
- Figma — design-tool marketing grammar (white canvas, confident display, dominant CTA shape).
- Inkscape / open-web SVG tooling — the standards-first ethos behind “exports real code”.
14. Do’s and Don’ts
Do
- Do open on a deep-indigo
#151035dark hero, then resolve to a clean white#ffffffworking canvas — mirror the editor. - Do make the primary CTA mint-green
#31efb8with deep-indigo#151035text, never white text. - Do use cyan
#14cecaas the high-emphasis companion action, also with deep-indigo text. - Do set headings and CTA labels in deep indigo
#151035; reserve pure black#000000for long-form body. - Do use the off-white
#fafafaheadline on the dark hero — a hair softer than pure white. - Do keep CTAs and inputs at 8px radius; cards at 12px.
- Do set display in Work Sans at a restrained weight 500–600.
- Do keep chrome flat — hairline
#d9d9d9borders, indigo-tinted shadows only on interactive/floating surfaces. - Do use the Ant Design semantic trio (
#52c41a/#faad14/#ff4d4f) for status, never as marketing accents. - Do lean on the open-source promise in copy — “free”, “open”, “design and code together”.
Don’t
- Don’t put white text on the mint or cyan buttons — the brand inversion is dark ink on bright surface.
- Don’t substitute a generic SaaS blue for the action color; the mint
#31efb8is the identity. - Don’t use the system-blue
#1677ffinfo token as a CTA — it’s chrome only. - Don’t add gradients, glassmorphism, or heavy drop shadows to the chrome.
- Don’t render the hero headline in pure
#ffffff; use#fafafa. - Don’t set body copy in a serif —
Timesin the raw audit is the unloaded fallback; production body is a clean sans. - Don’t make buttons full pills; 8px is the button radius. Pills are for badges only.
- Don’t run two competing bright primaries in the same section — one dominant action each.
- Don’t crowd cards; a single hairline border + 24px padding is the separation.
- Don’t drop deep indigo for pure black on headings — the violet undertone is part of the brand.
15. Agent Prompt Guide
Quick Color Reference
Background: #ffffff
Body Text: #000000
Heading / Ink: #151035
Brand / Mint: #31efb8 (text on it: #151035)
Accent / Cyan: #14ceca (text on it: #151035)
Dark Hero: #151035 (headline: #fafafa)
Surface Soft: #f8f8f8
Tinted Fill: #f5f8fb
Border: #d9d9d9
Success/Warn/Err: #52c41a / #faad14 / #ff4d4fExample Component Prompts
-
“Create a hero section in the Penpot style” — Deep-indigo
#151035full-bleed band, Work Sans headline at 72px / weight 500 in off-white#fafafa, an 18px body subhead, and a single mint#31efb88px-radius CTA with deep-indigo#151035text labeled “Get started free”. -
“Design a primary CTA in the Penpot style” — Background mint
#31efb8, text#151035(NOT white), 8px radius,10px 16pxpadding, Work Sans 16/500. Hover background#2bd9a6, no transform. -
“Build a secondary CTA in the Penpot style” — Background cyan
#14ceca, text#151035, 8px radius — sits beside the mint primary as a high-emphasis alternative. -
“Make a feature card in the Penpot style” — White
#ffffffbackground, 1px#d9d9d9border, 12px radius, 24px padding, Work Sans h3 in#151035, body in system sans. No shadow at rest; subtle indigo-tinted lift on hover. -
“Render a code-export tile in the Penpot style” —
#f8f8f8background, 1px#ddddddborder, 8px radius, monospace at 14px showing real CSS/SVG output — the product’s signature artifact. -
“Design the footer in the Penpot style” — Deep-indigo
#151035band, off-white#fafafatext, multi-column links with cyan#14cecahover.
Iteration Guide
- Start with the band rhythm: dark
#151035hero + footer, white#ffffffcanvas in between. The contrast is the structure. - Place exactly one bright action per section — mint
#31efb8primary, cyan#14cecafor a high-emphasis alternative. - Always put deep-indigo
#151035text on the bright buttons, never white. This single rule defines the brand. - Set type in Work Sans at weight 500–600 for display; keep body in a clean system sans with 1.55 line-height.
- Use
#151035for headings and CTA labels; reserve pure black#000000for long body copy. - Keep radius quiet: 8px on buttons/inputs, 12px on cards, pills only for badges.
- Hold the chrome flat — hairline
#d9d9d9borders, indigo-tinted shadows only on hover/floating surfaces. No gradients. - Check contrast on the bright surfaces — deep indigo on mint/cyan should clear AAA (11:1 and 8:1); if it dips, you’ve drifted off-palette.
Theme-toggle audit: score=0, signals=[none]
Drop penpot into your project, then ship the actual sections in an afternoon.
1 · install design
npx @webdesignhot/design-md add penpot 2 · ship landing page
npx agentkit init --design penpot