dark · sans · developer · infra · realtime · ai
LiveKit
Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan
By webdesignhot · livekit.io
$ npx design-md add livekit
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Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
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Tokens design.md/v1.5
- bg
#0a0a0a - bg-elevated
#1a1a1a - bg-soft
#141414 - bg-light
#ffffff - surface
#1a1a1a - surface-hover
#222222 - surface-strong
#2a2a2a - surface-on-light
#f5f5f5 - text AAA · 19.8
#ffffff - text-strong
#ffffff - text-body
#a8a8a8 - text-muted
#7a7a7a - text-faint — · 2.9
#5a5a5a - text-on-light
#0a0a0a - brand AAA · 11.3
#1fd5f9 - brand-hover
#0fb8de - brand-active
#0a9bbe - brand-soft
#0a3742 - brand-glow
rgba(31, 213, 249, 0.25) - on-brand
#0a0a0a - accent-magenta
#ff45e6 - accent-yellow
#ffd000 - border — · 1.4
#2a2a2a - border-soft
#1f1f1f - border-on-light
#e0e0e0 - link
#1fd5f9 - link-hover
#0fb8de - ring
#1fd5f9 - success
#10b981 - warning
#f59e0b - danger
#ef4444 - info
#1fd5f9
Ship faster than ever.
display-mega "displayFont" 72px w300 -1.8px
Ship faster than ever.
display-xl "displayFont" 56px w300 -1.4px
The quick brown fox jumps over the lazy dog.
metric-value "displayFont" 56px w300 -1.4px
Ship faster than ever.
display-lg "displayFont" 48px w300 -1.2px
Ship faster than ever.
display-md "displayFont" 32px w300 -0.8px
Ship faster than ever.
display-sm "displayFont" 24px w400 -0.4px
The quick brown fox jumps over the lazy dog.
title-md "Public Sans" 18px w600
The quick brown fox jumps over the lazy dog.
body-lg "Public Sans" 18px w400
The quick brown fox jumps over the lazy dog.
title-sm "Public Sans" 16px w600
The quick brown fox jumps over the lazy dog.
body "Public Sans" 16px w400
The quick brown fox jumps over the lazy dog.
body-sm "Public Sans" 14px w400
The quick brown fox jumps over the lazy dog.
button "Public Sans" 14px w500
The quick brown fox jumps over the lazy dog.
nav-link "Public Sans" 14px w500
Ship faster than ever.
code-display "JetBrainsMono" 14px w400
npx design-md add linear
code-inline "JetBrainsMono" 14px w400
OUR DESIGN SYSTEM
caption "Public Sans" 12px w400
The quick brown fox jumps over the lazy dog.
eyebrow "Public Sans" 12px w500 0.6px
OUR DESIGN SYSTEM
metric-label "Public Sans" 12px w500 0.6px
- step-0 4px
- step-1 8px
- step-2 12px
- step-3 16px
- step-4 20px
- step-5 24px
- step-6 32px
- step-7 40px
- step-8 48px
- step-9 64px
- step-10 80px
- step-11 96px
- step-12 128px
- none
0px - xs
2px - sm
4px - md
6px - lg
8px - xl
10px - xxl
16px - pill
9999px
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A complete kit — everything your product needs.
Hero, pricing, FAQ, dashboard, docs — every layout your product needs.
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v1.0
LiveKit's digital surface is squarely in the Vercel/Linear/Stripe lineage of dev-tools editorial — near-black canvas, light-weight display typography, single-color brand voltage, sharp small-radius corners. The light 300-weight display is the most distinctive choice: where most dev-tools sites use 600-700 weights for headlines, LiveKit uses 300 with negative tracking for confident-luxury rather than bold-shouting. The cyan voltage `#1fd5f9` is electric-bright and signals "realtime, signal, voice" against the warm near-black ground. Cyan waveform/pulse decorative motifs reinforce the realtime-infra brand promise — these are subtle low-opacity animations behind hero text, not decorative noise. What it rejects: white SaaS canvas, bold-display headlines, pill CTAs, ornamental gradients, marketing-jargon, anything that competes with the cyan-on-black signal.
- Light-weight display (300) discipline, single-color brand voltage, dev-tools editorial pacing
- Near-black canvas, dev-tools confident voice, sharp small-radius corners
- Typographic-precision developer-tools editorial confidence
- Voice/realtime communications brand vocabulary, signal-as-decoration
- Electric cyan-on-near-black palette tradition, signal-glow visual language
Export
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---
name: LiveKit
tagline: Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan #1fd5f9 voltage, dev-tools confidence.
author: webdesignhot
source_url: https://livekit.io
spec: design.md/v1.5
quality: curated
featured: false
categories: [dev-tools, saas]
tags: [dark, sans, developer, infra, realtime, ai]
preview_swatch: ['#0a0a0a', '#1fd5f9', '#ffffff']
related: [vercel, stripe, mux]
description: 'LiveKit''s site reads as developer-tools editorial built on a dark-by-default near-black canvas — closer to the Vercel/Linear vocabulary than to Mux''s warm-cream typographic experiment. The base canvas is `#0a0a0a` near-black (warm, slight blue undertone — never pure black) carrying display headlines in pure white **Public Sans** at weight 300 with -1.2px tracking. The light-weight display is the brand signature — confident-luxury rather than bold-shouting, more in line with Stripe''s sohne-300 discipline than with consumer-tech 700-weight headlines. The single chromatic voltage is **LiveKit cyan `#1fd5f9`** — a vivid electric-cyan that signals "realtime, signal, voice" against the near-black ground. Cyan appears scarcely on primary CTA fills, the signature waveform/pulse decorative motifs, link colors, and selected interactive states. Inter-style geometric construction in Public Sans, sharp 4-10px corners, restrained shadow tiers. The brand voice is realtime-infrastructure confidence — physical AI agents, voice, video, robotics; the site treats the infra audience with technical respect.'
colors:
bg: '#0a0a0a' # near-black canvas — warm, slight blue undertone
bg-elevated: '#1a1a1a' # surface variant on dark
bg-soft: '#141414' # very subtle near-black tier
bg-light: '#ffffff' # rare; product detail / docs surfaces
surface: '#1a1a1a' # canvas-elevated — card surface
surface-hover: '#222222' # hover state on dark surface
surface-strong: '#2a2a2a' # heavier panel on dark
surface-on-light: '#f5f5f5' # surface on light variants
text: '#ffffff' # ink — display + body on dark canvas
text-strong: '#ffffff' # body-strong (same)
text-body: '#a8a8a8' # default running body copy on dark
text-muted: '#7a7a7a' # captions, metadata
text-faint: '#5a5a5a' # disabled, footer secondary
text-on-light: '#0a0a0a' # near-black on light surfaces
brand: '#1fd5f9' # LiveKit cyan — primary CTA fills, accent moments
brand-hover: '#0fb8de' # press state
brand-active: '#0a9bbe' # deeper press
brand-soft: '#0a3742' # softest tint — selected nav, badge bg on dark
brand-glow: 'rgba(31, 213, 249, 0.25)' # cyan glow for waveform/pulse decorative motifs
on-brand: '#0a0a0a' # near-black on cyan
accent-magenta: '#ff45e6' # rare magenta accent for AI-agent / physical-AI callouts
accent-yellow: '#ffd000' # rare yellow for warning/highlight contexts
border: '#2a2a2a' # 1px hairline on dark
border-soft: '#1f1f1f' # softer divider on dark
border-on-light: '#e0e0e0' # 1px hairline on light surface
link: '#1fd5f9' # links inherit cyan
link-hover: '#0fb8de' # darker cyan on hover
ring: '#1fd5f9' # focus ring — cyan
success: '#10b981' # confirmation
warning: '#f59e0b' # validation warnings
danger: '#ef4444' # form errors
info: '#1fd5f9' # info badges (shares brand cyan)
typography:
display:
family: '"displayFont", "Public Sans", -apple-system, system-ui, ui-sans-serif, sans-serif'
weights: [300, 400, 500]
opentype-features: []
body:
family: '"Public Sans", "Public Sans Fallback", -apple-system, ui-sans-serif, system-ui, sans-serif'
weights: [300, 400, 500, 600, 700]
opentype-features: []
mono:
family: '"JetBrainsMono", "SF Mono", Menlo, monospace'
weights: [400, 500]
opentype-features: ['ss01']
scale:
display-mega: { size: 72, weight: 300, lineHeight: 1.00, tracking: '-1.8px', family: display, notes: 'Homepage hero h1 — "Build voice, video, and physical AI agents"' }
display-xl: { size: 56, weight: 300, lineHeight: 1.05, tracking: '-1.4px', family: display, notes: 'Subsidiary heroes' }
display-lg: { size: 48, weight: 300, lineHeight: 1.10, tracking: '-1.2px', family: display, notes: 'Section heads' }
display-md: { size: 32, weight: 300, lineHeight: 1.15, tracking: '-0.8px', family: display, notes: 'Sub-section heads' }
display-sm: { size: 24, weight: 400, lineHeight: 1.25, tracking: '-0.4px', family: display, notes: 'Card titles' }
title-md: { size: 18, weight: 600, lineHeight: 1.40, tracking: 'normal', family: body, notes: 'Component titles, list section labels' }
title-sm: { size: 16, weight: 600, lineHeight: 1.45, tracking: 'normal', family: body, notes: 'Small section titles' }
body-lg: { size: 18, weight: 400, lineHeight: 1.55, tracking: 'normal', family: body, notes: 'Editorial body, intro paragraphs' }
body: { size: 16, weight: 400, lineHeight: 1.55, tracking: 'normal', family: body, notes: 'Default running text' }
body-sm: { size: 14, weight: 400, lineHeight: 1.50, tracking: 'normal', family: body, notes: 'Footer body, fine print' }
caption: { size: 12, weight: 400, lineHeight: 1.45, tracking: 'normal', family: body, notes: 'Photo captions, metadata' }
eyebrow: { size: 12, weight: 500, lineHeight: 1.40, tracking: '0.6px', family: body, notes: 'Section eyebrows — uppercase' }
button: { size: 14, weight: 500, lineHeight: 1.00, tracking: 'normal', family: body, notes: 'CTA labels — sentence-case' }
nav-link: { size: 14, weight: 500, lineHeight: 1.40, tracking: 'normal', family: body, notes: 'Top-nav menu items' }
code-display: { size: 14, weight: 400, lineHeight: 1.60, tracking: 'normal', family: mono, notes: 'Code blocks, syntax samples' }
code-inline: { size: 14, weight: 400, lineHeight: 1.50, tracking: 'normal', family: mono, notes: 'Inline code spans' }
metric-value: { size: 56, weight: 300, lineHeight: 1.05, tracking: '-1.4px', family: display, notes: 'Spec/metric values — light weight' }
metric-label: { size: 12, weight: 500, lineHeight: 1.40, tracking: '0.6px', family: body, notes: 'Spec metric labels — uppercase' }
radius:
none: 0 # rare; tabular containers
xs: 2 # tight chips
sm: 4 # primary CTA radius
md: 6 # secondary cards, compact UI
lg: 8 # text inputs, dropdown
xl: 10 # primary feature cards
xxl: 16 # photo cards, code-block containers
pill: 9999 # avatar plates only (rare)
spacing:
base: 4
scale: [4, 8, 12, 16, 20, 24, 32, 40, 48, 64, 80, 96, 128]
layout:
page-width: 1280
prose-width: 720
header-height: 64
hero-height: '720px on desktop'
section-padding: 96
card-grid-gutter: 24
components:
top-nav:
bg: 'rgba(10, 10, 10, 0.85)'
backdrop-filter: 'blur(16px)'
text: '#ffffff'
typography: 'Public Sans 14/500'
height: 64
layout: 'LiveKit wordmark left + horizontal menu (Products / Solutions / Customers / Pricing / Docs) center + utilities (Sign in, Contact sales, Start building) right'
border-bottom: '1px solid #1f1f1f'
sticky: true
livekit-wordmark:
height: 24
placement: 'top-left of nav, in #ffffff'
notes: 'The "LiveKit" wordmark in white with cyan waveform mark — non-negotiable nav element'
button-primary:
bg: '#1fd5f9'
text: '#0a0a0a'
padding: '10px 20px'
height: 40
radius: 4
border: 'none'
font: 'Public Sans 14/500 sentence-case'
transition: 'background-color 200ms ease'
use: 'Start building, Get started, Sign up'
button-primary-hover:
bg: '#0fb8de'
notes: 'Color-only hover, no transform'
button-secondary:
bg: '#0a0a0a'
text: '#a8a8a8'
border: '1px solid #2a2a2a'
padding: '9px 19px'
height: 40
radius: 4
font: 'Public Sans 14/500'
use: 'Contact sales, secondary primary action'
hover: 'border-color shifts to #1fd5f9, text shifts to #ffffff'
button-text:
bg: 'transparent'
text: '#1fd5f9'
font: 'Public Sans 14/500'
decoration: 'arrow → indicator slides in on hover'
use: 'Inline editorial actions (Read more, View documentation)'
button-ghost:
bg: 'transparent'
text: '#ffffff'
padding: '10px 20px'
height: 40
radius: 4
use: 'Tertiary action with no border'
hover: 'background fills to rgba(255,255,255,0.06)'
hero-band-dark:
bg: '#0a0a0a'
text: '#ffffff'
headline: 'Public Sans 72/300 -1.8px'
cta-arrangement: 'one cyan primary + one outline-dark secondary'
padding: '128px 48px'
decorative: 'subtle cyan waveform/pulse animation behind headline (low-opacity)'
feature-card:
bg: '#1a1a1a'
text: '#ffffff'
radius: 10
border: '1px solid #2a2a2a'
padding: 32
notes: 'Title display-md + body + button-text; icon top-left at 32×32 in cyan'
feature-card-hover:
border: '1px solid #1fd5f9'
notes: 'Hover: border shifts to cyan, no transform, no shadow change'
code-card:
bg: '#0a0a0a'
text: '#a8a8a8'
radius: 16
border: '1px solid #2a2a2a'
padding: 32
font: 'JetBrainsMono 14/400'
syntax-highlight: 'cyan #1fd5f9 for keywords, magenta #ff45e6 for strings, muted for comments'
metric-cell:
bg: 'transparent'
text: '#ffffff'
typography: 'Public Sans 56/300 -1.4px'
label: 'metric-label 12/500 0.6px uppercase muted'
padding: '24px 0'
text-input:
bg: '#1a1a1a'
text: '#ffffff'
border: '1px solid #2a2a2a'
radius: 8
padding: '10px 14px'
height: 40
font: 'Public Sans 14/400'
focus: 'border-color shifts to #1fd5f9; ring 2px solid #1fd5f9 at 2px offset'
badge-pill:
bg: '#0a3742'
text: '#1fd5f9'
radius: 9999
padding: '4px 10px'
font: 'eyebrow 12/500 0.6px uppercase'
badge-magenta:
bg: 'rgba(255, 69, 230, 0.15)'
text: '#ff45e6'
radius: 9999
notes: 'For AI-agent / physical-AI sub-program callouts'
cta-band:
bg: '#0a0a0a'
text: '#ffffff'
typography: 'Public Sans 48/300 -1.2px'
padding: 96
cta: 'one cyan primary, centered'
decorative: 'cyan waveform pulse beneath the CTA'
footer-dark:
bg: '#0a0a0a'
text: '#7a7a7a'
columns: 5
padding: '64px 48px'
border-top: '1px solid #1f1f1f'
footer-link:
text: '#a8a8a8'
font: '14/400'
hover: 'text shifts to #1fd5f9'
lineage:
summary: 'LiveKit''s digital surface is squarely in the Vercel/Linear/Stripe lineage of dev-tools editorial — near-black canvas, light-weight display typography, single-color brand voltage, sharp small-radius corners. The light 300-weight display is the most distinctive choice: where most dev-tools sites use 600-700 weights for headlines, LiveKit uses 300 with negative tracking for confident-luxury rather than bold-shouting. The cyan voltage `#1fd5f9` is electric-bright and signals "realtime, signal, voice" against the warm near-black ground. Cyan waveform/pulse decorative motifs reinforce the realtime-infra brand promise — these are subtle low-opacity animations behind hero text, not decorative noise. What it rejects: white SaaS canvas, bold-display headlines, pill CTAs, ornamental gradients, marketing-jargon, anything that competes with the cyan-on-black signal.'
influences:
- name: 'Stripe'
role: 'Light-weight display (300) discipline, single-color brand voltage, dev-tools editorial pacing'
url: 'https://stripe.com'
- name: 'Vercel'
role: 'Near-black canvas, dev-tools confident voice, sharp small-radius corners'
url: 'https://vercel.com'
- name: 'Linear'
role: 'Typographic-precision developer-tools editorial confidence'
url: 'https://linear.app'
- name: 'Twilio'
role: 'Voice/realtime communications brand vocabulary, signal-as-decoration'
url: 'https://www.twilio.com'
- name: 'Synthwave / cyberpunk-aesthetic'
role: 'Electric cyan-on-near-black palette tradition, signal-glow visual language'
url: 'https://en.wikipedia.org/wiki/Synthwave'
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
duration-fast: 150
duration-standard: 200
duration-slow: 300
duration-pulse: 2000
cyan-pulse: 'cyan glow opacity oscillates 0.15 → 0.35 → 0.15 over 2000ms ease-in-out — used on hero waveform decorations'
card-hover-border: 'border-color shift from #2a2a2a to #1fd5f9 over 200ms on feature card hover'
reduced-motion: 'respects prefers-reduced-motion: reduce — cyan-pulse static, all transitions to opacity-only'
breakpoints:
mobile: 640
tablet: 1024
desktop: 1280
wide: 1536
shadows:
flat: 'none'
card: 'none — borders carry the elevation'
glow: '0 0 24px rgba(31, 213, 249, 0.25)'
modal: 'rgba(0,0,0,0.6) 0 32px 64px -16px'
ring: '0 0 0 2px #1fd5f9'
notes: 'Restrained shadow tiers — depth comes from canvas brightness steps and border-color shifts. Cyan glow used decoratively on waveform motifs, not as card elevation.'
accessibility:
contrast-text-on-bg: 19.2 # #ffffff on #0a0a0a — AAA
contrast-body-on-bg: 7.0 # #a8a8a8 on #0a0a0a — AAA at body sizes
contrast-text-on-brand: 12.5 # #0a0a0a on #1fd5f9 — AAA
contrast-link-on-bg: 11.2 # #1fd5f9 on #0a0a0a — AAA
focus-ring: '2px solid #1fd5f9 at 2px offset'
reduced-motion-honored: true
touch-target-min: 40 # CTA height — at WCAG 44 minimum with padding; below that some CTAs use 32px size paired with 40px tap area
dark-mode: 'native — LiveKit is dark-by-default. Light surfaces appear only inside scoped contexts (docs viewer, certain customer-case-study pages). The site never inverts globally.'
---
## 1. Visual Theme & Atmosphere
LiveKit's website is what happens when a realtime-infrastructure company learns the dev-tools editorial vocabulary perfectly. The page opens onto a warm near-black canvas (`#0a0a0a` — slightly warm, slight blue undertone, never the pure-black of Mercedes/Ferrari) and the display headline appears at 72px in **Public Sans** at weight **300** with `-1.8px` tracking. The light-weight display is the brand's most distinctive choice: where most dev-tools sites use weight 600-700 for headlines, LiveKit follows the Stripe-sohne-300 discipline — confident-luxury rather than bold-shouting, the type so sure of itself it doesn't need to add visual mass.
The chromatic discipline is committed-monochrome with a single cyan voltage. White display type, grey body copy `#a8a8a8`, near-black canvas, and exactly one chromatic voltage: **LiveKit cyan `#1fd5f9`** — a vivid electric-cyan that signals "realtime, signal, voice" against the warm near-black ground. Cyan appears scarcely. Primary CTA fills, the waveform mark in the wordmark, link colors, focus rings, syntax-highlight keywords inside code blocks. Body text is never cyan; backgrounds are never cyan. When cyan does appear, it carries the signal-on-spectrum weight of an oscilloscope reading.
Decorative motion is minimal but deliberate. Subtle cyan waveform/pulse animations live behind hero text at low opacity (oscillating 0.15-0.35 alpha over 2000ms ease-in-out) — these aren't decorative noise; they're the realtime-infra brand promise made visible. The pulse is the heartbeat of the page; it tells you what LiveKit does before you read a word.
Typography stacks two families. **Public Sans** carries display, body, and CTA — a free, well-supported geometric sans that handles weight 300 display through 700 strong-display body across the entire interface. **JetBrainsMono** carries code blocks and inline code spans. There is no third typeface, no serif accent, no decorative type.
Sharp small-radius corners on every CTA, card, and band — radius `4px` on primary CTAs, `10px` on feature cards, `16px` on code blocks. The radius vocabulary is deliberate: enough corner to read as engineered, not so much that it reads as soft consumer-tech. The geometry is in the Vercel/Linear lineage rather than the Stripe-card or Notion-rounded lineage.
Section rhythm is generous editorial pacing. The hero band runs 720px. Body sections sit in 96px-padded layouts on near-black with disciplined density. Feature card grids (3-up at desktop) carry the bulk of marketing copy. Code cards (live syntax-highlighted samples in JetBrainsMono on `#0a0a0a` ground with cyan keywords and magenta strings) appear at key product-feature moments — they're the proof, not decoration.
**Key Characteristics:**
- Warm near-black `#0a0a0a` canvas — slight blue undertone, never pure black
- Single chromatic voltage: LiveKit cyan `#1fd5f9` — used scarcely (CTAs, waveform mark, links, syntax keywords)
- Public Sans at weight 300 for display headlines — confident-luxury, not bold-shouting
- Negative letter-spacing on display (-1.8px at 72px) — magazine-cover compression
- Sharp small-radius corners (4px CTAs, 10px cards) — engineered geometry, not soft
- Cyan waveform/pulse decorative animations — the realtime-infra brand promise made visible
- Two-family typography: Public Sans + JetBrainsMono
- Sentence-case CTAs in Public Sans 14/500 — friendly-developer, not flagship-loud
- Border-color elevation on cards (no drop shadows) — hover shifts border to cyan
- Magenta-tinted accents reserved for AI-agent / physical-AI sub-program callouts
## 2. Color Palette & Roles
### Primary
- **Near-Black Canvas** (`#0a0a0a`): The page floor. Warm near-black with slight blue undertone — never pure `#000000`.
- **Pure White** (`#ffffff`): Display text, ink, primary text on dark canvas — the voice rising through the dark.
- **LiveKit Cyan** (`#1fd5f9`): The single high-voltage chromatic moment. Primary CTA fill, waveform mark, link colors, focus ring, syntax-highlight keywords.
### Brand & Dark
- **Cyan Hover** (`#0fb8de`): Press state — slight saturation drop.
- **Cyan Active** (`#0a9bbe`): Deep press feedback.
- **Cyan Soft** (`#0a3742`): Selected-tab background, badge tint on dark — a deep desaturated cyan that reads as "scoped to the brand family."
- **Cyan Glow** (`rgba(31, 213, 249, 0.25)`): Used decoratively for the waveform/pulse motifs and the focus ring shadow.
### Accent
- **Magenta** (`#ff45e6`): Reserved for AI-agent / physical-AI sub-program callouts. Used scarcely.
- **Yellow** (`#ffd000`): Reserved for warning/highlight contexts.
- No additional saturated brand colors. LiveKit deliberately refuses chromatic variety.
### Interactive
- **Link** (`#1fd5f9`): Inline body links inherit cyan.
- **Link Hover** (`#0fb8de`): Darker cyan on hover.
- **Button Primary** (`#1fd5f9`): Primary CTA fill — cyan-on-near-black.
- **Button Hover** (`#0fb8de`): Press state.
- **Disabled** (`#5a5a5a`): Faint — disabled CTAs and form fields.
### Neutral Scale
- **Ink White** `#ffffff` — display, headlines, primary text on dark canvas
- **Body** `#a8a8a8` — running paragraph text on dark canvas
- **Muted** `#7a7a7a` — captions, photo metadata, secondary list copy
- **Faint** `#5a5a5a` — disabled, footer secondary, form placeholder
- **Hairline** `#2a2a2a` — 1px divider on dark, default border
- **Border Soft** `#1f1f1f` — softer divider on dark
- **Surface Strong** `#2a2a2a` — heavier panel surface
- **Surface** `#1a1a1a` — feature card surface, elevated panels — one tier above canvas
- **Bg Soft** `#141414` — very subtle near-black tier
- **Bg Elevated** `#1a1a1a` — same as surface (LiveKit uses one elevation tier)
### Surface & Borders
- **bg** is `#0a0a0a` warm near-black — the canonical canvas.
- **bg-elevated** and **surface** share `#1a1a1a` — one tier above canvas.
- **bg-light** `#ffffff` for scoped docs viewer / certain customer pages.
- **border** is `#2a2a2a` 1px hairline default; `#1f1f1f` for soft dividers.
- **border-on-light** `#e0e0e0` 1px on light.
### Shadow Colors
LiveKit uses **restrained shadow tiers** — depth comes from canvas brightness steps and border-color shifts on hover, not from drop shadows:
- **Card default**: no shadow — the border + slight surface elevation IS the depth.
- **Glow** (decorative): `0 0 24px rgba(31, 213, 249, 0.25)` — used on waveform/pulse motifs, not as card elevation.
- **Modal**: `rgba(0,0,0,0.6) 0 32px 64px -16px` — single deep tier for dialogs.
- **Focus Ring**: `0 0 0 2px #1fd5f9`.
### Semantic
- **Success** (`#10b981`): Confirmation states.
- **Warning** (`#f59e0b`): Validation warnings.
- **Danger** (`#ef4444`): Form errors.
- **Info** (`#1fd5f9`): Info badges — shares brand cyan.
## 3. Typography Rules
### Font Family
- **Display**: Variable name `displayFont` in CSS — likely a custom-licensed display cut, with `Public Sans` as the primary fallback. Carries display sizes at weight 300.
- **Body**: `Public Sans` — a free, well-supported geometric sans (originally cut for the US Web Design System). Weight 300 for very-light contexts, 400 default, 500 for emphasis, 600 for titles, 700 for strong display.
- **Mono**: `JetBrainsMono` — for code blocks and inline code; `SF Mono`/`Menlo` fallback. OpenType `ss01` enabled for the alternate-glyph stylistic set.
- **Fallback chains**: `system-ui, ui-sans-serif, sans-serif` — graceful fallback across platforms.
- **No italics** — voice is always upright.
### Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|------|------|------|--------|-------------|----------------|-------------|-------|
| Display Mega | displayFont/Public Sans | 72 | 300 | 1.00 | -1.8px | — | Homepage hero h1 |
| Display XL | displayFont/Public Sans | 56 | 300 | 1.05 | -1.4px | — | Subsidiary heroes |
| Display Lg | displayFont/Public Sans | 48 | 300 | 1.10 | -1.2px | — | Section heads |
| Display Md | displayFont/Public Sans | 32 | 300 | 1.15 | -0.8px | — | Sub-section heads |
| Display Sm | displayFont/Public Sans | 24 | 400 | 1.25 | -0.4px | — | Card titles |
| Title Md | Public Sans | 18 | 600 | 1.40 | normal | — | Component titles |
| Title Sm | Public Sans | 16 | 600 | 1.45 | normal | — | Small section titles |
| Body Lg | Public Sans | 18 | 400 | 1.55 | normal | — | Editorial body, intro paragraphs |
| Body | Public Sans | 16 | 400 | 1.55 | normal | — | Default running text |
| Body Sm | Public Sans | 14 | 400 | 1.50 | normal | — | Footer body, fine print |
| Caption | Public Sans | 12 | 400 | 1.45 | normal | — | Photo captions, metadata |
| Eyebrow | Public Sans | 12 | 500 | 1.40 | 0.6px | — | Section eyebrows — uppercase |
| Button | Public Sans | 14 | 500 | 1.00 | normal | — | CTA labels — sentence-case |
| Nav Link | Public Sans | 14 | 500 | 1.40 | normal | — | Top-nav menu items |
| Code Display | JetBrainsMono | 14 | 400 | 1.60 | normal | ss01 | Code blocks, syntax samples |
| Code Inline | JetBrainsMono | 14 | 400 | 1.50 | normal | ss01 | Inline code spans |
| Metric Value | displayFont/Public Sans | 56 | 300 | 1.05 | -1.4px | — | Spec/metric values — light weight |
| Metric Label | Public Sans | 12 | 500 | 1.40 | 0.6px | — | Spec metric labels — uppercase |
### Principles
- **Display weight stays at 300.** This is the brand's most distinctive choice — the Stripe-sohne-300 lineage. Light weight at display sizes signals confidence-without-volume; the type doesn't need to bold itself to be authoritative.
- **Negative letter-spacing on display only.** -0.4px to -1.8px on display sizes; body stays at normal. Magazine-cover compression.
- **Body weights step 400 → 500 → 600 → 700.** Body running text 400; titles 600; CTA buttons 500; strong-emphasis 700 (rare).
- **Sentence-case CTAs.** "Start building", "Get started", "Contact sales". Never uppercase. The voice is friendly-developer, not flagship-loud.
- **JetBrainsMono `ss01` enabled.** The alternate-glyph stylistic set gives JetBrainsMono its IDE character — distinctive `g`, `l`, `0` glyphs.
- **Two-family discipline.** Public Sans + JetBrainsMono. No serif accent, no third sans, no decorative type.
- **No italics.** Voice is always upright.
- **Public Sans is open-source.** Open-source substitute: keep Public Sans, or use **Inter** at weight 300 for closer geometric proportion.
## 4. Component Stylings
### Buttons
All primary/secondary buttons use **4px border-radius** — the engineered-small-corner discipline.
**Primary (Cyan)** — the singular high-voltage action:
- Background `#1fd5f9`, text `#0a0a0a` (near-black for contrast), font `Public Sans 14/500 sentence-case`
- Padding `10px 20px`, height `40px`, border-radius `4px`, no border
- Transition `background-color 200ms ease`
- Hover: background `#0fb8de` (color-only)
- Active: background `#0a9bbe`
- Use case: Start building, Get started, Sign up
**Secondary (Outline)** — alternative action paired with primary:
- Background `#0a0a0a` (near-black, matches canvas), text `#a8a8a8`, border `1px solid #2a2a2a`
- Padding `9px 19px` (1px less for border), height `40px`, radius `4px`
- Same `Public Sans 14/500 sentence-case` typography
- Hover: border-color shifts to `#1fd5f9`, text shifts to `#ffffff`
- Use case: Contact sales, secondary primary action
**Ghost (Text)** — tertiary action with no border:
- Background transparent, text `#ffffff`, padding `10px 20px`, height `40px`, radius `4px`
- Same typography
- Hover: background fills to `rgba(255,255,255,0.06)` over 150ms
- Use case: nav-utility actions, tertiary CTAs
**Text** — inline editorial actions:
- Background transparent, text `#1fd5f9`, no border
- Same `Public Sans 14/500`
- Decoration: arrow → indicator slides in on hover
- Use case: "Read more", "View documentation", "See pricing"
### Hero Bands
**Dark Hero (default)** — primary hero on every page:
- Background `#0a0a0a` near-black, text `#ffffff`
- Display headline in `Public Sans 72/300 -1.8px` pure white
- Subtle cyan waveform/pulse decoration behind the text at 0.15-0.35 alpha oscillating over 2000ms
- One cyan primary + one outline-secondary, side-by-side
- Padding `128px 48px`
### Cards
**Feature Card** — primary card on dark canvas:
- Background `#1a1a1a` surface, text `#ffffff`, radius `10px`, border `1px solid #2a2a2a`, padding `32px`
- Layout: icon top-left (32×32 in cyan), title in `display-md 32/300 -0.8px`, body in `body 16/400 #a8a8a8`, button-text below
- Hover: border-color shifts from `#2a2a2a` to `#1fd5f9` over 200ms (color-only, no transform, no shadow change)
- Use case: feature grid on homepage, product cards
**Code Card** — live syntax-highlighted code sample:
- Background `#0a0a0a` near-black, text `#a8a8a8`, radius `16px`, border `1px solid #2a2a2a`, padding `32px`
- Font `JetBrainsMono 14/400` with `1.6` line-height
- Syntax highlighting: cyan `#1fd5f9` for keywords, magenta `#ff45e6` for strings, muted grey for comments
- Use case: API code samples, agent-build code demonstrations
### Metric Surfaces
**Metric Cell** — engineering-spec callout:
- Transparent background
- Value in `Public Sans 56/300 -1.4px` pure white
- Label below in `metric-label 12/500 0.6px uppercase` muted
- Padding `24px 0`
- Use: latency stats, throughput numbers, customer metrics
### Forms & Inputs
**Text Input**:
- Background `#1a1a1a`, text `#ffffff`, border `1px solid #2a2a2a`, radius `8px`
- Padding `10px 14px`, height `40px`
- Font `Public Sans 14/400`
- Focus: border-color shifts to `#1fd5f9`; ring `2px solid #1fd5f9` at 2px offset
### Tags & Badges
**Badge Pill (Cyan)** — small uppercase pill on dark:
- Background `#0a3742` (cyan-soft, deep desaturated cyan), text `#1fd5f9`, radius `9999px`
- Padding `4px 10px`, font `eyebrow 12/500 0.6px uppercase`
- Use: "BETA", "NEW", "SOC 2 COMPLIANT" callouts
**Badge Pill (Magenta)** — for AI-agent / physical-AI callouts:
- Background `rgba(255, 69, 230, 0.15)`, text `#ff45e6`, radius `9999px`
- Same dimensions
- Use: "AI AGENTS", "PHYSICAL AI" sub-program callouts
### CTA Band
**CTA Band Dark** — pre-footer band:
- Background `#0a0a0a`, text `#ffffff`
- Centered display headline `Public Sans 48/300 -1.2px`
- Single cyan primary CTA centered below
- Cyan waveform pulse beneath the CTA at low opacity
- Padding `96px` vertical
### Navigation
**Top Nav** — default nav on every page:
- Background `rgba(10, 10, 10, 0.85)` near-black with backdrop-filter blur 16px, text `#ffffff`, height `64px`, border-bottom `1px solid #1f1f1f`, sticky
- Layout: LiveKit wordmark left + horizontal menu (Products / Solutions / Customers / Pricing / Docs) center + utilities (Sign in, Contact sales, Start building) right
- Menu items in `Public Sans 14/500`
- Hover: subtle cyan underline grows beneath active item over 150ms
### Footer
**Footer Dark** — closing footer on every page:
- Background `#0a0a0a`, text `#7a7a7a`, border-top `1px solid #1f1f1f`
- 5-column link list at desktop covering Products / Developers / Customers / Resources / Company
- Padding `64px 48px`
- Footer links hover to `#1fd5f9`
## 5. Layout Principles
### Spacing System
- **Base unit:** 4px.
- **Scale:** `4 / 8 / 12 / 16 / 20 / 24 / 32 / 40 / 48 / 64 / 80 / 96 / 128`.
- **Section padding:** 96px for major bands; 128px reserved for the homepage hero.
- **Card internal padding:** 32px for feature cards.
- **Gutters:** 24px between cards in 3-up grids.
### Grid & Container
- Max content width: **1280px** on editorial bands.
- Editorial body: 12-column grid.
- Feature card grids: 3-up at desktop, 2-up at tablet, 1-up at mobile.
- Footer: 5-column at desktop.
### Whitespace Philosophy
Generous dev-tools editorial pacing. The hero runs 720px. Body sections sit in 96px-padded layouts with disciplined density. The dark canvas reads denser than white at the same content count — LiveKit lets that work for it, packing more value-prop into each viewport without feeling cramped.
### Section Cadence
The homepage rhythm: hero (dark) → eyebrow + display headline → 3-up feature card grid → code-card demo → metric band → customer-logo strip → CTA-band → footer-dark. Code cards appear at every key product-feature moment as proof-by-syntax.
## 6. Shapes & Radius Scale
| Tier | Token | Value | Use |
|------|-------|-------|-----|
| None | `none` | 0 | Tabular containers (rare) |
| Tight | `xs` | 2 | Tight chips |
| CTA | `sm` | 4 | Primary/secondary CTA radius |
| Comfortable | `md` | 6 | Secondary cards, compact UI |
| Input | `lg` | 8 | Text inputs, dropdowns |
| Card | `xl` | 10 | Primary feature cards |
| Code/Photo | `xxl` | 16 | Code blocks, photo containers |
| Pill | `pill` | 9999 | Avatar plates, badge pills |
The **4px CTA radius** sits engineered-small. There is no compound-radius geometry on the site.
## 7. Depth & Elevation
| Level | Treatment | Use |
|-------|-----------|-----|
| 0 (Flat) | `#0a0a0a` canvas, no shadow | Body bands, footer, content surfaces |
| 1 (Card) | `#1a1a1a` surface + `1px solid #2a2a2a` border, no shadow | Feature cards |
| 2 (Hover Card) | Border shifts to `#1fd5f9` cyan, no transform, no shadow | Hovered feature card |
| 3 (Elevated Surface) | `#1a1a1a` surface for nested cards | Inset content blocks |
| 4 (Modal) | `rgba(0,0,0,0.6) 0 32px 64px -16px` | Dialogs |
| 5 (Glow Decorative) | `0 0 24px rgba(31, 213, 249, 0.25)` | Cyan waveform pulse — decorative, not card chrome |
### Shadow Philosophy
LiveKit uses **restrained shadow tiers**. Cards rely on border-color elevation (default `#2a2a2a` → hover `#1fd5f9`) rather than drop shadows. The cyan glow is decorative — used on waveform/pulse motifs to reinforce the realtime-infra brand promise, not as card chrome. The single drop-shadow tier is the modal dialog. Surface brightness steps (`#0a0a0a` → `#141414` → `#1a1a1a` → `#2a2a2a`) carry most structural elevation.
### Decorative Depth
- **Cyan waveform/pulse** at low alpha (0.15-0.35) oscillating over 2000ms — the realtime-infra brand promise visualized.
- **Border-color hover** shifts from hairline grey to brand cyan — the elevation IS the brand.
- **Surface brightness steps** carry structural elevation.
## 8. Interaction & Motion
### Easing Curves
- **Standard**: `cubic-bezier(0.4, 0, 0.2, 1)` — material-style ease for most micro-interactions
- **Emphasized**: `cubic-bezier(0.2, 0, 0, 1)` — stronger entrance for hero band reveals
### Duration Buckets
- **Fast** (150ms): button background-color transitions, link hover shifts
- **Standard** (200ms): card border-color shift, hover state changes
- **Slow** (300ms): section entrance fades, modal entrance
- **Pulse** (2000ms): cyan waveform glow oscillation
### Per-Component Micro-States
- **Button Primary** — hover: background-color transitions to `#0fb8de` over 150ms. No transform. Active: background drops to `#0a9bbe`.
- **Button Secondary** — hover: border-color shifts to `#1fd5f9`, text shifts from `#a8a8a8` to `#ffffff` over 200ms.
- **Button Ghost** — hover: background fills to `rgba(255,255,255,0.06)` over 150ms.
- **Feature Card** — hover: border-color shifts from `#2a2a2a` to `#1fd5f9` over 200ms. No transform, no shadow.
- **Link** — hover: color shifts from `#1fd5f9` to `#0fb8de` over 150ms.
- **Cyan Waveform** — continuous: glow opacity oscillates `0.15 → 0.35 → 0.15` over 2000ms ease-in-out.
- **Top Nav** — scroll: backdrop-filter blur intensifies from 8px to 16px, border-bottom appears as page scrolls.
### Page Transitions
Page-to-page: 200ms cross-fade. Hero text fade-up entrance over 400ms emphasized.
### Reduced Motion Strategy
Respects `prefers-reduced-motion: reduce`. Under reduced motion:
- Cyan waveform pulse becomes static (no opacity oscillation)
- All scroll-triggered animations collapse to opacity transitions
- Hover states remain (color and border-color shifts are not motion-coded)
## 9. Accessibility & A11y
### Contrast Pairs (WCAG)
- **Text on Canvas**: `#ffffff` on `#0a0a0a` = 19.2:1 — AAA at all sizes
- **Body on Canvas**: `#a8a8a8` on `#0a0a0a` = 7.0:1 — AAA at body sizes
- **Text on Brand**: `#0a0a0a` on `#1fd5f9` = 12.5:1 — AAA
- **Link on Canvas**: `#1fd5f9` on `#0a0a0a` = 11.2:1 — AAA
- **Muted on Canvas**: `#7a7a7a` on `#0a0a0a` = 4.5:1 — AA Normal at body sizes
### Focus Indicators
- **Ring color**: `#1fd5f9` (LiveKit cyan)
- **Ring style**: `2px solid` at `2px` offset from element's outer edge
- **Focus-visible only**: ring appears only on keyboard focus, not mouse-click focus
### ARIA Patterns
- **Combobox** (search, select dropdowns): `role="combobox"` with `aria-expanded`, `aria-controls`, `aria-activedescendant`.
- **Listbox** (dropdown options): `role="listbox"` with `aria-selected`.
- **Dialog** (modals, sign-in, request-demo): `role="dialog"` with `aria-modal="true"`, `aria-labelledby`, focus trap.
- **Tabs** (docs navigation, pricing-tier toggle): `role="tablist"` with `aria-selected`. Arrow-key navigation.
- **Code block**: `<pre><code>` with `aria-label="Code sample"` and language attribute.
- **Live region** (waveform): decorative cyan-pulse marked `aria-hidden="true"` so screen readers don't try to announce it.
### Keyboard Nav Order
Tab order: skip-to-content → LiveKit wordmark (home) → primary nav (Products, Solutions, Customers, Pricing, Docs) → utilities (Sign in, Contact sales, Start building) → hero CTAs → editorial body content → footer columns.
### Screen Reader Hints
- LiveKit wordmark: `aria-label="LiveKit home"`.
- Code samples: wrapped in `<pre><code>` with `aria-label` describing language.
- Decorative cyan pulse / waveform: `aria-hidden="true"`.
- Metric values: `aria-label="50 milliseconds, latency"` for full unit context.
### Reduced Motion Handling
`@media (prefers-reduced-motion: reduce)` overrides cyan-pulse, scroll-triggered transitions. Documented in §8.
## 10. Responsive Behavior
### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | < 640px | Hero h1 72→32px; feature card grid 1-up; nav collapses to hamburger |
| Tablet | 640–1024px | Hero h1 56px; feature card grid 2-up; nav still hamburger |
| Desktop | 1024–1280px | Hero h1 72px; feature card grid 3-up; horizontal nav appears |
| Wide | > 1280px | Editorial body content caps at 1280px |
### Touch Targets
- Primary CTA at 40px height — meets WCAG 44 with 4px padding extending tap area.
- Nav items render with 20px vertical padding for an effective 48px tap area on mobile hamburger.
### Collapsing Strategy
- **Top nav** switches to hamburger below 1024px.
- **Hero text**: maintains aspect ratio with proportional size reduction.
- **Feature card grid**: 3-up → 2-up → 1-up.
- **Code card**: full-width at all breakpoints; horizontal scroll preserved for wide code samples.
- **Footer**: 5-column at desktop, accordion-collapsed at mobile.
### Image Behavior
- LiveKit uses minimal photography — most depth is typographic.
- Customer logos and case-study screenshots use AVIF + WebP fallback + JPEG floor.
### Container Queries
Used selectively on docs-sidebar layouts.
## 11. Content & Voice
### Tone
**Realtime-infrastructure confident, technical, slightly cool.** The voice reads like a senior systems engineer who's shipped real-time voice and video at scale — direct, technical, occasionally dry-witty. There is no marketing-jargon, no "innovative" or "revolutionary." LiveKit talks about specific concerns: latency, codec selection, agent orchestration, physical AI integration. The tone respects the reader's technical literacy — this is infra for engineers who already know what infra is.
### Microcopy Patterns
- **Buttons**: action-verb + noun, sentence-case. "Start building", "Get started", "Contact sales", "Read the docs". Never uppercase.
- **Eyebrows**: uppercase context cue. "VOICE AI", "LIVE STREAMING", "PHYSICAL AI", "BETA".
- **Error message recipe**: `[What went wrong]. [What to do.]` — direct and technical. "Couldn't connect to room. Check your token signing and try again."
- **Success confirmations**: terse and dry. "Connection established." "Agent deployed." No exclamation marks.
- **Form labels**: capitalized noun phrases. "Email", "Project name", "Workspace".
### Empty States
- **No projects**: "Create your first project to start building."
- **No agents**: "Deploy an agent to see realtime sessions here."
- **API errors**: "API request failed. Check your auth token."
### CTA Verb Conventions
- **Start building** — primary verb on signup CTAs (the brand's signature action-verb)
- **Get started** — alternative primary on landing pages
- **Contact sales** — for enterprise contact (LiveKit uses "Contact sales" rather than "Talk to us")
- **Read the docs** — for documentation
- **View pricing** — for pricing page
- **Sign in** — for returning users (never "Login")
## 12. Dark Mode & Theming
LiveKit is **dark-by-default and rarely renders light**. Light surfaces appear only inside scoped contexts — docs viewer (some sub-routes), certain customer case-study pages where photographs require light grounds. The site never offers a user-facing light/dark toggle.
When light surfaces appear, the token swap is local:
- `bg`: `#0a0a0a` → `#ffffff`
- `text`: `#ffffff` → `#0a0a0a`
- `text-body`: `#a8a8a8` → `#5a5a5a`
- `border`: `#2a2a2a` → `#e0e0e0`
- `surface`: `#1a1a1a` → `#f5f5f5`
- `brand` and `on-brand` stay unchanged: cyan voltage renders identically. (Note: `#1fd5f9` on white is 2.4:1, fails AA; on light surfaces, primary CTAs use `#0fb8de` darker cyan to maintain AA contrast.)
The site never inverts globally; dark is the canonical canvas.
## 13. Lineage & Influences
LiveKit's digital surface is squarely in the Vercel/Linear/Stripe lineage of dev-tools editorial — near-black canvas, light-weight display typography, single-color brand voltage, sharp small-radius corners. The light 300-weight display is the most distinctive choice: where most dev-tools sites use weight 600-700 for headlines, LiveKit follows the Stripe-sohne-300 discipline.
The cyan voltage `#1fd5f9` is electric-bright and signals "realtime, signal, voice" against the warm near-black ground. Cyan waveform/pulse decorative motifs reinforce the realtime-infra brand promise. The synthwave-aesthetic cyan-on-near-black palette tradition is the visual heritage; the dev-tools-editorial discipline is the contemporary adaptation.
What it rejects: white SaaS canvas, bold-display headlines, pill CTAs, ornamental gradients, marketing-jargon, anything that competes with the cyan-on-black signal.
**Named influences:**
- Stripe — light-weight display (300) discipline, single-color brand voltage (https://stripe.com)
- Vercel — near-black canvas, dev-tools confident voice, sharp small-radius corners (https://vercel.com)
- Linear — typographic-precision developer-tools editorial confidence (https://linear.app)
- Twilio — voice/realtime communications brand vocabulary, signal-as-decoration (https://www.twilio.com)
- Synthwave / cyberpunk-aesthetic — electric cyan-on-near-black palette tradition
## 14. Do's and Don'ts
### Do
- Use warm near-black `#0a0a0a` as canvas — slight blue undertone, never pure black.
- Reserve LiveKit cyan `#1fd5f9` for primary CTAs, the waveform mark, link colors, focus rings, syntax-highlight keywords — used scarcely.
- Use Public Sans at weight 300 for display sizes — the brand's light-weight signature.
- Apply -1.8px to -0.4px negative tracking on display sizes only.
- Use sentence-case CTAs in Public Sans 14/500 — friendly-developer voice.
- Set primary CTAs at 4px corners; feature cards at 10px; code blocks at 16px.
- Use border-color elevation on cards (default `#2a2a2a` → hover `#1fd5f9`) — no drop shadows.
- Place subtle cyan waveform/pulse decoration behind hero text — the realtime-infra brand made visible.
- Use JetBrainsMono for code with `ss01` enabled for IDE-character glyphs.
- Sandwich code-card demos at every key product-feature moment — proof by syntax.
### Don't
- Don't use pure black canvas. LiveKit uses `#0a0a0a` warm near-black.
- Don't bold display copy. Public Sans at 300 is the confident-light signature.
- Don't use uppercase CTA labels. Sentence-case is the voice.
- Don't introduce a saturated brand color other than cyan, scoped magenta (AI/physical-AI), and yellow (warning).
- Don't use pill CTAs. Sharp 4px corners are the brand button.
- Don't add drop-shadow tiers under cards. Border-color elevation is the discipline.
- Don't use Inter as body. Public Sans is the brand sans.
- Don't add ornamental gradients. The site is near-black + cyan + occasional magenta.
- Don't compress the cyan waveform pulse to be loud. Low alpha (0.15-0.35) is the brand signature.
- Don't use exclamation marks. LiveKit is dry.
- Don't add italic display copy. Public Sans is always upright.
## 15. Agent Prompt Guide
### Quick Color Reference
- Primary CTA / Brand / Links: `#1fd5f9` (LiveKit Cyan)
- Background: `#0a0a0a` (Near-Black Canvas)
- Surface: `#1a1a1a` (Canvas-Elevated)
- Headings: `#ffffff` (Ink White)
- Body text: `#a8a8a8` (Body Default)
- Muted: `#7a7a7a`
- Border: `#2a2a2a` (Hairline on dark)
- CTA hover: `#0fb8de`
- Cyan glow: `rgba(31, 213, 249, 0.25)`
- Magenta accent: `#ff45e6` (AI/physical-AI scoped)
- Focus ring: `#1fd5f9` 2px
### Example Component Prompts
- "Create a LiveKit hero band on warm near-black `#0a0a0a` canvas, 720px tall. Above the headline, an uppercase cyan-soft eyebrow 'VOICE AI' in Public Sans 12/500 with 0.6px tracking. The headline 'Build voice, video, and physical AI agents' renders in Public Sans 72px weight 300 with -1.8px letter-spacing in pure white. Behind the text, a subtle cyan `#1fd5f9` waveform/pulse decoration oscillates at 0.15-0.35 alpha over 2000ms ease-in-out. Below the headline, two side-by-side CTAs: a cyan `#1fd5f9` 'Start building' button (Public Sans 14/500 sentence-case, 10×20 padding, 40px tall, 4px corners, near-black `#0a0a0a` text) and a near-black outline 'Contact sales' button (1px solid `#2a2a2a` border, muted text `#a8a8a8`, same dimensions). On hover of the secondary, border-color shifts to cyan and text shifts to white."
- "Design a LiveKit feature card on `#1a1a1a` surface inside a dark band: 10px radius, 1px solid `#2a2a2a` border, 32px padding. Top-left a 32×32 cyan icon. Title in Public Sans 32/300 -0.8px white, 16px gap, body copy in Public Sans 16/400 `#a8a8a8`, 24px gap, and a 'Read more →' text button in Public Sans 14/500 cyan with arrow indicator sliding in on hover. On card hover: border-color shifts from `#2a2a2a` to cyan `#1fd5f9` over 200ms — no transform, no shadow."
- "Build a LiveKit code card: pure near-black `#0a0a0a` background, 16px radius, 1px solid `#2a2a2a` border, 32px padding. Code rendered in JetBrainsMono 14/400 with 1.6 line-height and `ss01` OpenType enabled. Syntax highlighting: keywords (`const`, `function`, `await`) in cyan `#1fd5f9`, strings in magenta `#ff45e6`, comments in muted grey `#7a7a7a`. Display a working LiveKit Agents code sample (Voice agent setup in TypeScript)."
- "Create a LiveKit metric cell: transparent background, 24px vertical padding, value in Public Sans 56/300 with -1.4px tracking pure white ('50ms'), label below in Public Sans 12/500 with 0.6px uppercase tracking muted ('GLOBAL LATENCY'). Group four metric cells in a 4-up row at desktop on a dark band."
- "Build a LiveKit top nav: 64px tall on `rgba(10, 10, 10, 0.85)` translucent near-black with backdrop-filter blur 16px, sticky. LiveKit wordmark left in white at 24px height (with cyan waveform mark to the left of the wordmark). Horizontal menu (Products / Solutions / Customers / Pricing / Docs) center in Public Sans 14/500 white. Right side: 'Sign in' (ghost button), 'Contact sales' (outline secondary), 'Start building' (cyan primary CTA, 4px corners, 40px tall). On scroll, backdrop blur intensifies and 1px solid `#1f1f1f` border-bottom appears."
- "Design a LiveKit pre-footer CTA band: near-black `#0a0a0a` background, centered display headline 'Start building today.' in Public Sans 48/300 -1.2px white, 96px vertical padding. Beneath the headline, a subtle cyan waveform pulse decoration. Single cyan primary 'Start building' CTA centered below in 4px corners, 40px tall."
### Iteration Guide
1. Focus on ONE component at a time. Reference its YAML key (`button-primary`, `feature-card`, `code-card`).
2. Variants live as separate entries inside `components:`.
3. CTAs default to 4px corners. Cards 10px. Code blocks 16px. Inputs 8px. Use the explicit ladder.
4. Use color tokens (`brand`, `text`, `surface`) — never inline hex on multiple components.
5. Hover states on cards shift border-color from grey to cyan — no transform, no drop shadow.
6. Public Sans at weight 300 for display (the signature), 400 for body, 500 for CTAs/eyebrows, 600 for titles.
7. LiveKit cyan stays scarce — primary CTAs, waveform mark, links, syntax keywords, focus rings only.
8. Use the explicit spacing ladder (4 / 8 / 12 / 16 / 20 / 24 / 32 / 40 / 48 / 64 / 80 / 96 / 128). Section padding 96px; hero 128px.
9. Place subtle cyan waveform/pulse decorations behind hero text — low-alpha, oscillating, the realtime-infra brand made visible.
10. Code cards appear at every key product-feature moment — proof by syntax over marketing copy.
1. Visual Theme & Atmosphere
LiveKit’s website is what happens when a realtime-infrastructure company learns the dev-tools editorial vocabulary perfectly. The page opens onto a warm near-black canvas (#0a0a0a — slightly warm, slight blue undertone, never the pure-black of Mercedes/Ferrari) and the display headline appears at 72px in Public Sans at weight 300 with -1.8px tracking. The light-weight display is the brand’s most distinctive choice: where most dev-tools sites use weight 600-700 for headlines, LiveKit follows the Stripe-sohne-300 discipline — confident-luxury rather than bold-shouting, the type so sure of itself it doesn’t need to add visual mass.
The chromatic discipline is committed-monochrome with a single cyan voltage. White display type, grey body copy #a8a8a8, near-black canvas, and exactly one chromatic voltage: LiveKit cyan #1fd5f9 — a vivid electric-cyan that signals “realtime, signal, voice” against the warm near-black ground. Cyan appears scarcely. Primary CTA fills, the waveform mark in the wordmark, link colors, focus rings, syntax-highlight keywords inside code blocks. Body text is never cyan; backgrounds are never cyan. When cyan does appear, it carries the signal-on-spectrum weight of an oscilloscope reading.
Decorative motion is minimal but deliberate. Subtle cyan waveform/pulse animations live behind hero text at low opacity (oscillating 0.15-0.35 alpha over 2000ms ease-in-out) — these aren’t decorative noise; they’re the realtime-infra brand promise made visible. The pulse is the heartbeat of the page; it tells you what LiveKit does before you read a word.
Typography stacks two families. Public Sans carries display, body, and CTA — a free, well-supported geometric sans that handles weight 300 display through 700 strong-display body across the entire interface. JetBrainsMono carries code blocks and inline code spans. There is no third typeface, no serif accent, no decorative type.
Sharp small-radius corners on every CTA, card, and band — radius 4px on primary CTAs, 10px on feature cards, 16px on code blocks. The radius vocabulary is deliberate: enough corner to read as engineered, not so much that it reads as soft consumer-tech. The geometry is in the Vercel/Linear lineage rather than the Stripe-card or Notion-rounded lineage.
Section rhythm is generous editorial pacing. The hero band runs 720px. Body sections sit in 96px-padded layouts on near-black with disciplined density. Feature card grids (3-up at desktop) carry the bulk of marketing copy. Code cards (live syntax-highlighted samples in JetBrainsMono on #0a0a0a ground with cyan keywords and magenta strings) appear at key product-feature moments — they’re the proof, not decoration.
Key Characteristics:
- Warm near-black
#0a0a0acanvas — slight blue undertone, never pure black - Single chromatic voltage: LiveKit cyan
#1fd5f9— used scarcely (CTAs, waveform mark, links, syntax keywords) - Public Sans at weight 300 for display headlines — confident-luxury, not bold-shouting
- Negative letter-spacing on display (-1.8px at 72px) — magazine-cover compression
- Sharp small-radius corners (4px CTAs, 10px cards) — engineered geometry, not soft
- Cyan waveform/pulse decorative animations — the realtime-infra brand promise made visible
- Two-family typography: Public Sans + JetBrainsMono
- Sentence-case CTAs in Public Sans 14/500 — friendly-developer, not flagship-loud
- Border-color elevation on cards (no drop shadows) — hover shifts border to cyan
- Magenta-tinted accents reserved for AI-agent / physical-AI sub-program callouts
2. Color Palette & Roles
Primary
- Near-Black Canvas (
#0a0a0a): The page floor. Warm near-black with slight blue undertone — never pure#000000. - Pure White (
#ffffff): Display text, ink, primary text on dark canvas — the voice rising through the dark. - LiveKit Cyan (
#1fd5f9): The single high-voltage chromatic moment. Primary CTA fill, waveform mark, link colors, focus ring, syntax-highlight keywords.
Brand & Dark
- Cyan Hover (
#0fb8de): Press state — slight saturation drop. - Cyan Active (
#0a9bbe): Deep press feedback. - Cyan Soft (
#0a3742): Selected-tab background, badge tint on dark — a deep desaturated cyan that reads as “scoped to the brand family.” - Cyan Glow (
rgba(31, 213, 249, 0.25)): Used decoratively for the waveform/pulse motifs and the focus ring shadow.
Accent
- Magenta (
#ff45e6): Reserved for AI-agent / physical-AI sub-program callouts. Used scarcely. - Yellow (
#ffd000): Reserved for warning/highlight contexts. - No additional saturated brand colors. LiveKit deliberately refuses chromatic variety.
Interactive
- Link (
#1fd5f9): Inline body links inherit cyan. - Link Hover (
#0fb8de): Darker cyan on hover. - Button Primary (
#1fd5f9): Primary CTA fill — cyan-on-near-black. - Button Hover (
#0fb8de): Press state. - Disabled (
#5a5a5a): Faint — disabled CTAs and form fields.
Neutral Scale
- Ink White
#ffffff— display, headlines, primary text on dark canvas - Body
#a8a8a8— running paragraph text on dark canvas - Muted
#7a7a7a— captions, photo metadata, secondary list copy - Faint
#5a5a5a— disabled, footer secondary, form placeholder - Hairline
#2a2a2a— 1px divider on dark, default border - Border Soft
#1f1f1f— softer divider on dark - Surface Strong
#2a2a2a— heavier panel surface - Surface
#1a1a1a— feature card surface, elevated panels — one tier above canvas - Bg Soft
#141414— very subtle near-black tier - Bg Elevated
#1a1a1a— same as surface (LiveKit uses one elevation tier)
Surface & Borders
- bg is
#0a0a0awarm near-black — the canonical canvas. - bg-elevated and surface share
#1a1a1a— one tier above canvas. - bg-light
#fffffffor scoped docs viewer / certain customer pages. - border is
#2a2a2a1px hairline default;#1f1f1ffor soft dividers. - border-on-light
#e0e0e01px on light.
Shadow Colors
LiveKit uses restrained shadow tiers — depth comes from canvas brightness steps and border-color shifts on hover, not from drop shadows:
- Card default: no shadow — the border + slight surface elevation IS the depth.
- Glow (decorative):
0 0 24px rgba(31, 213, 249, 0.25)— used on waveform/pulse motifs, not as card elevation. - Modal:
rgba(0,0,0,0.6) 0 32px 64px -16px— single deep tier for dialogs. - Focus Ring:
0 0 0 2px #1fd5f9.
Semantic
- Success (
#10b981): Confirmation states. - Warning (
#f59e0b): Validation warnings. - Danger (
#ef4444): Form errors. - Info (
#1fd5f9): Info badges — shares brand cyan.
3. Typography Rules
Font Family
- Display: Variable name
displayFontin CSS — likely a custom-licensed display cut, withPublic Sansas the primary fallback. Carries display sizes at weight 300. - Body:
Public Sans— a free, well-supported geometric sans (originally cut for the US Web Design System). Weight 300 for very-light contexts, 400 default, 500 for emphasis, 600 for titles, 700 for strong display. - Mono:
JetBrainsMono— for code blocks and inline code;SF Mono/Menlofallback. OpenTypess01enabled for the alternate-glyph stylistic set. - Fallback chains:
system-ui, ui-sans-serif, sans-serif— graceful fallback across platforms. - No italics — voice is always upright.
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | OT Features | Notes |
|---|---|---|---|---|---|---|---|
| Display Mega | displayFont/Public Sans | 72 | 300 | 1.00 | -1.8px | — | Homepage hero h1 |
| Display XL | displayFont/Public Sans | 56 | 300 | 1.05 | -1.4px | — | Subsidiary heroes |
| Display Lg | displayFont/Public Sans | 48 | 300 | 1.10 | -1.2px | — | Section heads |
| Display Md | displayFont/Public Sans | 32 | 300 | 1.15 | -0.8px | — | Sub-section heads |
| Display Sm | displayFont/Public Sans | 24 | 400 | 1.25 | -0.4px | — | Card titles |
| Title Md | Public Sans | 18 | 600 | 1.40 | normal | — | Component titles |
| Title Sm | Public Sans | 16 | 600 | 1.45 | normal | — | Small section titles |
| Body Lg | Public Sans | 18 | 400 | 1.55 | normal | — | Editorial body, intro paragraphs |
| Body | Public Sans | 16 | 400 | 1.55 | normal | — | Default running text |
| Body Sm | Public Sans | 14 | 400 | 1.50 | normal | — | Footer body, fine print |
| Caption | Public Sans | 12 | 400 | 1.45 | normal | — | Photo captions, metadata |
| Eyebrow | Public Sans | 12 | 500 | 1.40 | 0.6px | — | Section eyebrows — uppercase |
| Button | Public Sans | 14 | 500 | 1.00 | normal | — | CTA labels — sentence-case |
| Nav Link | Public Sans | 14 | 500 | 1.40 | normal | — | Top-nav menu items |
| Code Display | JetBrainsMono | 14 | 400 | 1.60 | normal | ss01 | Code blocks, syntax samples |
| Code Inline | JetBrainsMono | 14 | 400 | 1.50 | normal | ss01 | Inline code spans |
| Metric Value | displayFont/Public Sans | 56 | 300 | 1.05 | -1.4px | — | Spec/metric values — light weight |
| Metric Label | Public Sans | 12 | 500 | 1.40 | 0.6px | — | Spec metric labels — uppercase |
Principles
- Display weight stays at 300. This is the brand’s most distinctive choice — the Stripe-sohne-300 lineage. Light weight at display sizes signals confidence-without-volume; the type doesn’t need to bold itself to be authoritative.
- Negative letter-spacing on display only. -0.4px to -1.8px on display sizes; body stays at normal. Magazine-cover compression.
- Body weights step 400 → 500 → 600 → 700. Body running text 400; titles 600; CTA buttons 500; strong-emphasis 700 (rare).
- Sentence-case CTAs. “Start building”, “Get started”, “Contact sales”. Never uppercase. The voice is friendly-developer, not flagship-loud.
- JetBrainsMono
ss01enabled. The alternate-glyph stylistic set gives JetBrainsMono its IDE character — distinctiveg,l,0glyphs. - Two-family discipline. Public Sans + JetBrainsMono. No serif accent, no third sans, no decorative type.
- No italics. Voice is always upright.
- Public Sans is open-source. Open-source substitute: keep Public Sans, or use Inter at weight 300 for closer geometric proportion.
4. Component Stylings
Buttons
All primary/secondary buttons use 4px border-radius — the engineered-small-corner discipline.
Primary (Cyan) — the singular high-voltage action:
- Background
#1fd5f9, text#0a0a0a(near-black for contrast), fontPublic Sans 14/500 sentence-case - Padding
10px 20px, height40px, border-radius4px, no border - Transition
background-color 200ms ease - Hover: background
#0fb8de(color-only) - Active: background
#0a9bbe - Use case: Start building, Get started, Sign up
Secondary (Outline) — alternative action paired with primary:
- Background
#0a0a0a(near-black, matches canvas), text#a8a8a8, border1px solid #2a2a2a - Padding
9px 19px(1px less for border), height40px, radius4px - Same
Public Sans 14/500 sentence-casetypography - Hover: border-color shifts to
#1fd5f9, text shifts to#ffffff - Use case: Contact sales, secondary primary action
Ghost (Text) — tertiary action with no border:
- Background transparent, text
#ffffff, padding10px 20px, height40px, radius4px - Same typography
- Hover: background fills to
rgba(255,255,255,0.06)over 150ms - Use case: nav-utility actions, tertiary CTAs
Text — inline editorial actions:
- Background transparent, text
#1fd5f9, no border - Same
Public Sans 14/500 - Decoration: arrow → indicator slides in on hover
- Use case: “Read more”, “View documentation”, “See pricing”
Hero Bands
Dark Hero (default) — primary hero on every page:
- Background
#0a0a0anear-black, text#ffffff - Display headline in
Public Sans 72/300 -1.8pxpure white - Subtle cyan waveform/pulse decoration behind the text at 0.15-0.35 alpha oscillating over 2000ms
- One cyan primary + one outline-secondary, side-by-side
- Padding
128px 48px
Cards
Feature Card — primary card on dark canvas:
- Background
#1a1a1asurface, text#ffffff, radius10px, border1px solid #2a2a2a, padding32px - Layout: icon top-left (32×32 in cyan), title in
display-md 32/300 -0.8px, body inbody 16/400 #a8a8a8, button-text below - Hover: border-color shifts from
#2a2a2ato#1fd5f9over 200ms (color-only, no transform, no shadow change) - Use case: feature grid on homepage, product cards
Code Card — live syntax-highlighted code sample:
- Background
#0a0a0anear-black, text#a8a8a8, radius16px, border1px solid #2a2a2a, padding32px - Font
JetBrainsMono 14/400with1.6line-height - Syntax highlighting: cyan
#1fd5f9for keywords, magenta#ff45e6for strings, muted grey for comments - Use case: API code samples, agent-build code demonstrations
Metric Surfaces
Metric Cell — engineering-spec callout:
- Transparent background
- Value in
Public Sans 56/300 -1.4pxpure white - Label below in
metric-label 12/500 0.6px uppercasemuted - Padding
24px 0 - Use: latency stats, throughput numbers, customer metrics
Forms & Inputs
Text Input:
- Background
#1a1a1a, text#ffffff, border1px solid #2a2a2a, radius8px - Padding
10px 14px, height40px - Font
Public Sans 14/400 - Focus: border-color shifts to
#1fd5f9; ring2px solid #1fd5f9at 2px offset
Tags & Badges
Badge Pill (Cyan) — small uppercase pill on dark:
- Background
#0a3742(cyan-soft, deep desaturated cyan), text#1fd5f9, radius9999px - Padding
4px 10px, fonteyebrow 12/500 0.6px uppercase - Use: “BETA”, “NEW”, “SOC 2 COMPLIANT” callouts
Badge Pill (Magenta) — for AI-agent / physical-AI callouts:
- Background
rgba(255, 69, 230, 0.15), text#ff45e6, radius9999px - Same dimensions
- Use: “AI AGENTS”, “PHYSICAL AI” sub-program callouts
CTA Band
CTA Band Dark — pre-footer band:
- Background
#0a0a0a, text#ffffff - Centered display headline
Public Sans 48/300 -1.2px - Single cyan primary CTA centered below
- Cyan waveform pulse beneath the CTA at low opacity
- Padding
96pxvertical
Navigation
Top Nav — default nav on every page:
- Background
rgba(10, 10, 10, 0.85)near-black with backdrop-filter blur 16px, text#ffffff, height64px, border-bottom1px solid #1f1f1f, sticky - Layout: LiveKit wordmark left + horizontal menu (Products / Solutions / Customers / Pricing / Docs) center + utilities (Sign in, Contact sales, Start building) right
- Menu items in
Public Sans 14/500 - Hover: subtle cyan underline grows beneath active item over 150ms
Footer
Footer Dark — closing footer on every page:
- Background
#0a0a0a, text#7a7a7a, border-top1px solid #1f1f1f - 5-column link list at desktop covering Products / Developers / Customers / Resources / Company
- Padding
64px 48px - Footer links hover to
#1fd5f9
5. Layout Principles
Spacing System
- Base unit: 4px.
- Scale:
4 / 8 / 12 / 16 / 20 / 24 / 32 / 40 / 48 / 64 / 80 / 96 / 128. - Section padding: 96px for major bands; 128px reserved for the homepage hero.
- Card internal padding: 32px for feature cards.
- Gutters: 24px between cards in 3-up grids.
Grid & Container
- Max content width: 1280px on editorial bands.
- Editorial body: 12-column grid.
- Feature card grids: 3-up at desktop, 2-up at tablet, 1-up at mobile.
- Footer: 5-column at desktop.
Whitespace Philosophy
Generous dev-tools editorial pacing. The hero runs 720px. Body sections sit in 96px-padded layouts with disciplined density. The dark canvas reads denser than white at the same content count — LiveKit lets that work for it, packing more value-prop into each viewport without feeling cramped.
Section Cadence
The homepage rhythm: hero (dark) → eyebrow + display headline → 3-up feature card grid → code-card demo → metric band → customer-logo strip → CTA-band → footer-dark. Code cards appear at every key product-feature moment as proof-by-syntax.
6. Shapes & Radius Scale
| Tier | Token | Value | Use |
|---|---|---|---|
| None | none | 0 | Tabular containers (rare) |
| Tight | xs | 2 | Tight chips |
| CTA | sm | 4 | Primary/secondary CTA radius |
| Comfortable | md | 6 | Secondary cards, compact UI |
| Input | lg | 8 | Text inputs, dropdowns |
| Card | xl | 10 | Primary feature cards |
| Code/Photo | xxl | 16 | Code blocks, photo containers |
| Pill | pill | 9999 | Avatar plates, badge pills |
The 4px CTA radius sits engineered-small. There is no compound-radius geometry on the site.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 (Flat) | #0a0a0a canvas, no shadow | Body bands, footer, content surfaces |
| 1 (Card) | #1a1a1a surface + 1px solid #2a2a2a border, no shadow | Feature cards |
| 2 (Hover Card) | Border shifts to #1fd5f9 cyan, no transform, no shadow | Hovered feature card |
| 3 (Elevated Surface) | #1a1a1a surface for nested cards | Inset content blocks |
| 4 (Modal) | rgba(0,0,0,0.6) 0 32px 64px -16px | Dialogs |
| 5 (Glow Decorative) | 0 0 24px rgba(31, 213, 249, 0.25) | Cyan waveform pulse — decorative, not card chrome |
Shadow Philosophy
LiveKit uses restrained shadow tiers. Cards rely on border-color elevation (default #2a2a2a → hover #1fd5f9) rather than drop shadows. The cyan glow is decorative — used on waveform/pulse motifs to reinforce the realtime-infra brand promise, not as card chrome. The single drop-shadow tier is the modal dialog. Surface brightness steps (#0a0a0a → #141414 → #1a1a1a → #2a2a2a) carry most structural elevation.
Decorative Depth
- Cyan waveform/pulse at low alpha (0.15-0.35) oscillating over 2000ms — the realtime-infra brand promise visualized.
- Border-color hover shifts from hairline grey to brand cyan — the elevation IS the brand.
- Surface brightness steps carry structural elevation.
8. Interaction & Motion
Easing Curves
- Standard:
cubic-bezier(0.4, 0, 0.2, 1)— material-style ease for most micro-interactions - Emphasized:
cubic-bezier(0.2, 0, 0, 1)— stronger entrance for hero band reveals
Duration Buckets
- Fast (150ms): button background-color transitions, link hover shifts
- Standard (200ms): card border-color shift, hover state changes
- Slow (300ms): section entrance fades, modal entrance
- Pulse (2000ms): cyan waveform glow oscillation
Per-Component Micro-States
- Button Primary — hover: background-color transitions to
#0fb8deover 150ms. No transform. Active: background drops to#0a9bbe. - Button Secondary — hover: border-color shifts to
#1fd5f9, text shifts from#a8a8a8to#ffffffover 200ms. - Button Ghost — hover: background fills to
rgba(255,255,255,0.06)over 150ms. - Feature Card — hover: border-color shifts from
#2a2a2ato#1fd5f9over 200ms. No transform, no shadow. - Link — hover: color shifts from
#1fd5f9to#0fb8deover 150ms. - Cyan Waveform — continuous: glow opacity oscillates
0.15 → 0.35 → 0.15over 2000ms ease-in-out. - Top Nav — scroll: backdrop-filter blur intensifies from 8px to 16px, border-bottom appears as page scrolls.
Page Transitions
Page-to-page: 200ms cross-fade. Hero text fade-up entrance over 400ms emphasized.
Reduced Motion Strategy
Respects prefers-reduced-motion: reduce. Under reduced motion:
- Cyan waveform pulse becomes static (no opacity oscillation)
- All scroll-triggered animations collapse to opacity transitions
- Hover states remain (color and border-color shifts are not motion-coded)
9. Accessibility & A11y
Contrast Pairs (WCAG)
- Text on Canvas:
#ffffffon#0a0a0a= 19.2:1 — AAA at all sizes - Body on Canvas:
#a8a8a8on#0a0a0a= 7.0:1 — AAA at body sizes - Text on Brand:
#0a0a0aon#1fd5f9= 12.5:1 — AAA - Link on Canvas:
#1fd5f9on#0a0a0a= 11.2:1 — AAA - Muted on Canvas:
#7a7a7aon#0a0a0a= 4.5:1 — AA Normal at body sizes
Focus Indicators
- Ring color:
#1fd5f9(LiveKit cyan) - Ring style:
2px solidat2pxoffset from element’s outer edge - Focus-visible only: ring appears only on keyboard focus, not mouse-click focus
ARIA Patterns
- Combobox (search, select dropdowns):
role="combobox"witharia-expanded,aria-controls,aria-activedescendant. - Listbox (dropdown options):
role="listbox"witharia-selected. - Dialog (modals, sign-in, request-demo):
role="dialog"witharia-modal="true",aria-labelledby, focus trap. - Tabs (docs navigation, pricing-tier toggle):
role="tablist"witharia-selected. Arrow-key navigation. - Code block:
<pre><code>witharia-label="Code sample"and language attribute. - Live region (waveform): decorative cyan-pulse marked
aria-hidden="true"so screen readers don’t try to announce it.
Keyboard Nav Order
Tab order: skip-to-content → LiveKit wordmark (home) → primary nav (Products, Solutions, Customers, Pricing, Docs) → utilities (Sign in, Contact sales, Start building) → hero CTAs → editorial body content → footer columns.
Screen Reader Hints
- LiveKit wordmark:
aria-label="LiveKit home". - Code samples: wrapped in
<pre><code>witharia-labeldescribing language. - Decorative cyan pulse / waveform:
aria-hidden="true". - Metric values:
aria-label="50 milliseconds, latency"for full unit context.
Reduced Motion Handling
@media (prefers-reduced-motion: reduce) overrides cyan-pulse, scroll-triggered transitions. Documented in §8.
10. Responsive Behavior
Breakpoints
| Name | Width | Key Changes |
|---|---|---|
| Mobile | < 640px | Hero h1 72→32px; feature card grid 1-up; nav collapses to hamburger |
| Tablet | 640–1024px | Hero h1 56px; feature card grid 2-up; nav still hamburger |
| Desktop | 1024–1280px | Hero h1 72px; feature card grid 3-up; horizontal nav appears |
| Wide | > 1280px | Editorial body content caps at 1280px |
Touch Targets
- Primary CTA at 40px height — meets WCAG 44 with 4px padding extending tap area.
- Nav items render with 20px vertical padding for an effective 48px tap area on mobile hamburger.
Collapsing Strategy
- Top nav switches to hamburger below 1024px.
- Hero text: maintains aspect ratio with proportional size reduction.
- Feature card grid: 3-up → 2-up → 1-up.
- Code card: full-width at all breakpoints; horizontal scroll preserved for wide code samples.
- Footer: 5-column at desktop, accordion-collapsed at mobile.
Image Behavior
- LiveKit uses minimal photography — most depth is typographic.
- Customer logos and case-study screenshots use AVIF + WebP fallback + JPEG floor.
Container Queries
Used selectively on docs-sidebar layouts.
11. Content & Voice
Tone
Realtime-infrastructure confident, technical, slightly cool. The voice reads like a senior systems engineer who’s shipped real-time voice and video at scale — direct, technical, occasionally dry-witty. There is no marketing-jargon, no “innovative” or “revolutionary.” LiveKit talks about specific concerns: latency, codec selection, agent orchestration, physical AI integration. The tone respects the reader’s technical literacy — this is infra for engineers who already know what infra is.
Microcopy Patterns
- Buttons: action-verb + noun, sentence-case. “Start building”, “Get started”, “Contact sales”, “Read the docs”. Never uppercase.
- Eyebrows: uppercase context cue. “VOICE AI”, “LIVE STREAMING”, “PHYSICAL AI”, “BETA”.
- Error message recipe:
[What went wrong]. [What to do.]— direct and technical. “Couldn’t connect to room. Check your token signing and try again.” - Success confirmations: terse and dry. “Connection established.” “Agent deployed.” No exclamation marks.
- Form labels: capitalized noun phrases. “Email”, “Project name”, “Workspace”.
Empty States
- No projects: “Create your first project to start building.”
- No agents: “Deploy an agent to see realtime sessions here.”
- API errors: “API request failed. Check your auth token.”
CTA Verb Conventions
- Start building — primary verb on signup CTAs (the brand’s signature action-verb)
- Get started — alternative primary on landing pages
- Contact sales — for enterprise contact (LiveKit uses “Contact sales” rather than “Talk to us”)
- Read the docs — for documentation
- View pricing — for pricing page
- Sign in — for returning users (never “Login”)
12. Dark Mode & Theming
LiveKit is dark-by-default and rarely renders light. Light surfaces appear only inside scoped contexts — docs viewer (some sub-routes), certain customer case-study pages where photographs require light grounds. The site never offers a user-facing light/dark toggle.
When light surfaces appear, the token swap is local:
bg:#0a0a0a→#fffffftext:#ffffff→#0a0a0atext-body:#a8a8a8→#5a5a5aborder:#2a2a2a→#e0e0e0surface:#1a1a1a→#f5f5f5brandandon-brandstay unchanged: cyan voltage renders identically. (Note:#1fd5f9on white is 2.4:1, fails AA; on light surfaces, primary CTAs use#0fb8dedarker cyan to maintain AA contrast.)
The site never inverts globally; dark is the canonical canvas.
13. Lineage & Influences
LiveKit’s digital surface is squarely in the Vercel/Linear/Stripe lineage of dev-tools editorial — near-black canvas, light-weight display typography, single-color brand voltage, sharp small-radius corners. The light 300-weight display is the most distinctive choice: where most dev-tools sites use weight 600-700 for headlines, LiveKit follows the Stripe-sohne-300 discipline.
The cyan voltage #1fd5f9 is electric-bright and signals “realtime, signal, voice” against the warm near-black ground. Cyan waveform/pulse decorative motifs reinforce the realtime-infra brand promise. The synthwave-aesthetic cyan-on-near-black palette tradition is the visual heritage; the dev-tools-editorial discipline is the contemporary adaptation.
What it rejects: white SaaS canvas, bold-display headlines, pill CTAs, ornamental gradients, marketing-jargon, anything that competes with the cyan-on-black signal.
Named influences:
- Stripe — light-weight display (300) discipline, single-color brand voltage (https://stripe.com)
- Vercel — near-black canvas, dev-tools confident voice, sharp small-radius corners (https://vercel.com)
- Linear — typographic-precision developer-tools editorial confidence (https://linear.app)
- Twilio — voice/realtime communications brand vocabulary, signal-as-decoration (https://www.twilio.com)
- Synthwave / cyberpunk-aesthetic — electric cyan-on-near-black palette tradition
14. Do’s and Don’ts
Do
- Use warm near-black
#0a0a0aas canvas — slight blue undertone, never pure black. - Reserve LiveKit cyan
#1fd5f9for primary CTAs, the waveform mark, link colors, focus rings, syntax-highlight keywords — used scarcely. - Use Public Sans at weight 300 for display sizes — the brand’s light-weight signature.
- Apply -1.8px to -0.4px negative tracking on display sizes only.
- Use sentence-case CTAs in Public Sans 14/500 — friendly-developer voice.
- Set primary CTAs at 4px corners; feature cards at 10px; code blocks at 16px.
- Use border-color elevation on cards (default
#2a2a2a→ hover#1fd5f9) — no drop shadows. - Place subtle cyan waveform/pulse decoration behind hero text — the realtime-infra brand made visible.
- Use JetBrainsMono for code with
ss01enabled for IDE-character glyphs. - Sandwich code-card demos at every key product-feature moment — proof by syntax.
Don’t
- Don’t use pure black canvas. LiveKit uses
#0a0a0awarm near-black. - Don’t bold display copy. Public Sans at 300 is the confident-light signature.
- Don’t use uppercase CTA labels. Sentence-case is the voice.
- Don’t introduce a saturated brand color other than cyan, scoped magenta (AI/physical-AI), and yellow (warning).
- Don’t use pill CTAs. Sharp 4px corners are the brand button.
- Don’t add drop-shadow tiers under cards. Border-color elevation is the discipline.
- Don’t use Inter as body. Public Sans is the brand sans.
- Don’t add ornamental gradients. The site is near-black + cyan + occasional magenta.
- Don’t compress the cyan waveform pulse to be loud. Low alpha (0.15-0.35) is the brand signature.
- Don’t use exclamation marks. LiveKit is dry.
- Don’t add italic display copy. Public Sans is always upright.
15. Agent Prompt Guide
Quick Color Reference
- Primary CTA / Brand / Links:
#1fd5f9(LiveKit Cyan) - Background:
#0a0a0a(Near-Black Canvas) - Surface:
#1a1a1a(Canvas-Elevated) - Headings:
#ffffff(Ink White) - Body text:
#a8a8a8(Body Default) - Muted:
#7a7a7a - Border:
#2a2a2a(Hairline on dark) - CTA hover:
#0fb8de - Cyan glow:
rgba(31, 213, 249, 0.25) - Magenta accent:
#ff45e6(AI/physical-AI scoped) - Focus ring:
#1fd5f92px
Example Component Prompts
- “Create a LiveKit hero band on warm near-black
#0a0a0acanvas, 720px tall. Above the headline, an uppercase cyan-soft eyebrow ‘VOICE AI’ in Public Sans 12/500 with 0.6px tracking. The headline ‘Build voice, video, and physical AI agents’ renders in Public Sans 72px weight 300 with -1.8px letter-spacing in pure white. Behind the text, a subtle cyan#1fd5f9waveform/pulse decoration oscillates at 0.15-0.35 alpha over 2000ms ease-in-out. Below the headline, two side-by-side CTAs: a cyan#1fd5f9‘Start building’ button (Public Sans 14/500 sentence-case, 10×20 padding, 40px tall, 4px corners, near-black#0a0a0atext) and a near-black outline ‘Contact sales’ button (1px solid#2a2a2aborder, muted text#a8a8a8, same dimensions). On hover of the secondary, border-color shifts to cyan and text shifts to white.” - “Design a LiveKit feature card on
#1a1a1asurface inside a dark band: 10px radius, 1px solid#2a2a2aborder, 32px padding. Top-left a 32×32 cyan icon. Title in Public Sans 32/300 -0.8px white, 16px gap, body copy in Public Sans 16/400#a8a8a8, 24px gap, and a ‘Read more →’ text button in Public Sans 14/500 cyan with arrow indicator sliding in on hover. On card hover: border-color shifts from#2a2a2ato cyan#1fd5f9over 200ms — no transform, no shadow.” - “Build a LiveKit code card: pure near-black
#0a0a0abackground, 16px radius, 1px solid#2a2a2aborder, 32px padding. Code rendered in JetBrainsMono 14/400 with 1.6 line-height andss01OpenType enabled. Syntax highlighting: keywords (const,function,await) in cyan#1fd5f9, strings in magenta#ff45e6, comments in muted grey#7a7a7a. Display a working LiveKit Agents code sample (Voice agent setup in TypeScript).” - “Create a LiveKit metric cell: transparent background, 24px vertical padding, value in Public Sans 56/300 with -1.4px tracking pure white (‘50ms’), label below in Public Sans 12/500 with 0.6px uppercase tracking muted (‘GLOBAL LATENCY’). Group four metric cells in a 4-up row at desktop on a dark band.”
- “Build a LiveKit top nav: 64px tall on
rgba(10, 10, 10, 0.85)translucent near-black with backdrop-filter blur 16px, sticky. LiveKit wordmark left in white at 24px height (with cyan waveform mark to the left of the wordmark). Horizontal menu (Products / Solutions / Customers / Pricing / Docs) center in Public Sans 14/500 white. Right side: ‘Sign in’ (ghost button), ‘Contact sales’ (outline secondary), ‘Start building’ (cyan primary CTA, 4px corners, 40px tall). On scroll, backdrop blur intensifies and 1px solid#1f1f1fborder-bottom appears.” - “Design a LiveKit pre-footer CTA band: near-black
#0a0a0abackground, centered display headline ‘Start building today.’ in Public Sans 48/300 -1.2px white, 96px vertical padding. Beneath the headline, a subtle cyan waveform pulse decoration. Single cyan primary ‘Start building’ CTA centered below in 4px corners, 40px tall.”
Iteration Guide
- Focus on ONE component at a time. Reference its YAML key (
button-primary,feature-card,code-card). - Variants live as separate entries inside
components:. - CTAs default to 4px corners. Cards 10px. Code blocks 16px. Inputs 8px. Use the explicit ladder.
- Use color tokens (
brand,text,surface) — never inline hex on multiple components. - Hover states on cards shift border-color from grey to cyan — no transform, no drop shadow.
- Public Sans at weight 300 for display (the signature), 400 for body, 500 for CTAs/eyebrows, 600 for titles.
- LiveKit cyan stays scarce — primary CTAs, waveform mark, links, syntax keywords, focus rings only.
- Use the explicit spacing ladder (4 / 8 / 12 / 16 / 20 / 24 / 32 / 40 / 48 / 64 / 80 / 96 / 128). Section padding 96px; hero 128px.
- Place subtle cyan waveform/pulse decorations behind hero text — low-alpha, oscillating, the realtime-infra brand made visible.
- Code cards appear at every key product-feature moment — proof by syntax over marketing copy.
Drop livekit into your project, then ship the actual sections in an afternoon.
1 · install design
npx design-md add livekit 2 · ship landing page
npx agentkit init --design livekit light minimal
Vercel
Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white ty…
Docs
Install
Vercel
webdesignhot
light editorial
Stripe
Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, sig…
Docs
Install
Stripe
webdesignhot
light sans
Mux
Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, s…
Docs
Install
Mux
webdesignhot