HubSpot vs BMW M
77 token-level differences between these two design systems.
Background
#fcfcfa → #0a0a0a Text
#33475b → #e6e6e6 Brand
#FF7A59 → #e22718 Border
#cbd6e2 → rgba(255,255,255,0.12) Display font
HubSpot Serif Page Header Human → BMW Type Next Latin Body size
17px → 16px colors 65 changed
~
bg #fcfcfa → #0a0a0a ~
surface #ffffff → #0a0a0a ~
text #33475b → #e6e6e6 ~
text-strong #1f2d3d → #ffffff ~
text-muted #516f90 → #a3a3a3 ~
text-faint #cbd6e2 → #6b6b6b ~
brand #FF7A59 → #e22718 ~
border #cbd6e2 → rgba(255,255,255,0.12) ~
border-strong #516f90 → rgba(255,255,255,0.24) ~
success #00bda5 → #22c55e ~
warning #f5c26b → #f59e0b ~
danger #f2545b → #e22718 ~
info #00a4bd → #0066b1 +
bg-elev #161616 +
bg-strong #1f1f1f +
bg-light #ffffff +
bg-light-soft #f5f5f5 +
surface-card #161616 +
surface-card-hover #1f1f1f +
text-on-light #0a0a0a +
brand-hover #b81f12 +
brand-active #9d1a0e +
m-blue #0066b1 +
m-violet #5b1f7a +
m-red #e22718 +
m-blue-electric #1c69d4 +
m-gradient-start #0066b1 +
m-gradient-mid #5b1f7a +
m-gradient-end #e22718 +
border-light #e6e6e6 +
link #0066b1 +
link-hover #1c69d4 +
ring #e22718 +
shadow-soft rgba(0,0,0,0.6) +
shadow-elev rgba(0,0,0,0.8) +
shadow-deep rgba(0,0,0,0.95) +
glow-red rgba(226,39,24,0.4) −
bg-white #ffffff −
bg-warm #f8f7f4 −
bg-cream #fef8f3 −
bg-dark #2e3338 −
bg-deep #213343 −
surface-2 #f5f8fa −
surface-3 #eaf0f6 −
surface-orange-soft #fff1ec −
surface-orange-deep #ffe2d6 −
text-darker #0a1f2f −
text-soft #7c98b6 −
text-on-orange #ffffff −
text-on-dark #f5f8fa −
text-on-dark-muted #cbd6e2 −
text-on-brand #ffffff −
brand-deep #ff5c35 −
brand-pressed #e54c2a −
brand-soft #ffa18c −
accent #33475b −
accent-teal #00bda5 −
accent-yellow #f5c26b −
accent-purple #6a78d1 −
border-soft #dfe3eb −
border-on-orange #ffffff66 −
success-bg #d4f1ec −
warning-bg #fdf3df −
danger-bg #fde2e2 −
info-bg #d4f1f7 typography 5 changed
~
display {"family":"HubSpot Serif Page Header Human","size":88} → {"family":"BMW Type Next Latin","size":72} ~
h1 {"family":"HubSpot Serif Page Header Human","size":44} → {"family":"BMW Type Next Latin","size":40} ~
h2 {"family":"HubSpot Serif Page Header Human","size":34} → {"family":"BMW Type Next Latin","size":32} ~
body {"family":"HubSpot Sans","size":17} → {"family":"BMW Type Next Latin","size":16} ~
label {"family":"JetBrains Mono","size":14} → {"family":"JetBrains Mono","size":11} radius 2 changed
~
button 6px → 8px ~
card 24px → 14px spacing 5 changed
~
xs 0px → 4px ~
sm 4px → 8px ~
md 12px → 16px ~
lg 24px → 48px ~
xl 40px → 96px