BMW M vs HubSpot
77 token-level differences between these two design systems.
Background
#0a0a0a → #fcfcfa Text
#e6e6e6 → #33475b Brand
#e22718 → #FF7A59 Border
rgba(255,255,255,0.12) → #cbd6e2 Display font
BMW Type Next Latin → HubSpot Serif Page Header Human Body size
16px → 17px colors 65 changed
~
bg #0a0a0a → #fcfcfa ~
surface #0a0a0a → #ffffff ~
text #e6e6e6 → #33475b ~
text-strong #ffffff → #1f2d3d ~
text-muted #a3a3a3 → #516f90 ~
text-faint #6b6b6b → #cbd6e2 ~
brand #e22718 → #FF7A59 ~
border rgba(255,255,255,0.12) → #cbd6e2 ~
border-strong rgba(255,255,255,0.24) → #516f90 ~
success #22c55e → #00bda5 ~
warning #f59e0b → #f5c26b ~
danger #e22718 → #f2545b ~
info #0066b1 → #00a4bd +
bg-white #ffffff +
bg-warm #f8f7f4 +
bg-cream #fef8f3 +
bg-dark #2e3338 +
bg-deep #213343 +
surface-2 #f5f8fa +
surface-3 #eaf0f6 +
surface-orange-soft #fff1ec +
surface-orange-deep #ffe2d6 +
text-darker #0a1f2f +
text-soft #7c98b6 +
text-on-orange #ffffff +
text-on-dark #f5f8fa +
text-on-dark-muted #cbd6e2 +
text-on-brand #ffffff +
brand-deep #ff5c35 +
brand-pressed #e54c2a +
brand-soft #ffa18c +
accent #33475b +
accent-teal #00bda5 +
accent-yellow #f5c26b +
accent-purple #6a78d1 +
border-soft #dfe3eb +
border-on-orange #ffffff66 +
success-bg #d4f1ec +
warning-bg #fdf3df +
danger-bg #fde2e2 +
info-bg #d4f1f7 −
bg-elev #161616 −
bg-strong #1f1f1f −
bg-light #ffffff −
bg-light-soft #f5f5f5 −
surface-card #161616 −
surface-card-hover #1f1f1f −
text-on-light #0a0a0a −
brand-hover #b81f12 −
brand-active #9d1a0e −
m-blue #0066b1 −
m-violet #5b1f7a −
m-red #e22718 −
m-blue-electric #1c69d4 −
m-gradient-start #0066b1 −
m-gradient-mid #5b1f7a −
m-gradient-end #e22718 −
border-light #e6e6e6 −
link #0066b1 −
link-hover #1c69d4 −
ring #e22718 −
shadow-soft rgba(0,0,0,0.6) −
shadow-elev rgba(0,0,0,0.8) −
shadow-deep rgba(0,0,0,0.95) −
glow-red rgba(226,39,24,0.4) typography 5 changed
~
display {"family":"BMW Type Next Latin","size":72} → {"family":"HubSpot Serif Page Header Human","size":88} ~
h1 {"family":"BMW Type Next Latin","size":40} → {"family":"HubSpot Serif Page Header Human","size":44} ~
h2 {"family":"BMW Type Next Latin","size":32} → {"family":"HubSpot Serif Page Header Human","size":34} ~
body {"family":"BMW Type Next Latin","size":16} → {"family":"HubSpot Sans","size":17} ~
label {"family":"JetBrains Mono","size":11} → {"family":"JetBrains Mono","size":14} radius 2 changed
~
button 8px → 6px ~
card 14px → 24px spacing 5 changed
~
xs 4px → 0px ~
sm 8px → 4px ~
md 16px → 12px ~
lg 48px → 24px ~
xl 96px → 40px