HubSpot vs Amazon
82 token-level differences between these two design systems.
Background
#fcfcfa → #ffffff Text
#33475b → #0f1111 Brand
#FF7A59 → #ff9900 Border
#cbd6e2 → #d5d9d9 Display font
HubSpot Serif Page Header Human → Amazon Ember Body size
17px → 14px colors 71 changed
~
bg #fcfcfa → #ffffff ~
text #33475b → #0f1111 ~
text-strong #1f2d3d → #0f1111 ~
text-muted #516f90 → #565959 ~
text-soft #7c98b6 → #6f7373 ~
text-on-dark #f5f8fa → #ffffff ~
text-on-dark-muted #cbd6e2 → #cccccc ~
brand #FF7A59 → #ff9900 ~
border #cbd6e2 → #d5d9d9 ~
border-soft #dfe3eb → #e7e7e7 ~
border-strong #516f90 → #888c8c ~
success #00bda5 → #007600 ~
warning #f5c26b → #b66719 ~
danger #f2545b → #b12704 ~
info #00a4bd → #007185 +
bg-page #eaeded +
surface-soft #f7f8f8 +
surface-strong #f0f2f2 +
surface-yellow #fef8e8 +
masthead #131921 +
masthead-sub #232f3e +
masthead-hover #37475a +
text-link #007185 +
text-link-hover #c45500 +
brand-cta-top #ffd814 +
brand-cta-bottom #ffa41c +
brand-cta-border #fcd200 +
brand-cta-hover #f7ca00 +
buy-now #ffa41c +
buy-now-hover #fa8900 +
border-input #a6a6a6 +
prime-blue #00a8e1 +
prime-deep #146eb4 +
rating-orange #ffa41c +
rating-empty #d5d9d9 +
price #0f1111 +
price-deal #cc0c39 +
savings #cc0c39 +
warehouse-deal #007600 +
in-stock #007600 +
shipping-soon #b12704 +
scrim rgba(15,17,17,0.7) +
shadow-card rgba(0,0,0,0.05) +
shadow-elev rgba(0,0,0,0.15) +
warning-soft #fff3e0 −
bg-white #ffffff −
bg-warm #f8f7f4 −
bg-cream #fef8f3 −
bg-dark #2e3338 −
bg-deep #213343 −
surface-2 #f5f8fa −
surface-3 #eaf0f6 −
surface-orange-soft #fff1ec −
surface-orange-deep #ffe2d6 −
text-darker #0a1f2f −
text-faint #cbd6e2 −
text-on-orange #ffffff −
text-on-brand #ffffff −
brand-deep #ff5c35 −
brand-pressed #e54c2a −
brand-soft #ffa18c −
accent #33475b −
accent-teal #00bda5 −
accent-yellow #f5c26b −
accent-purple #6a78d1 −
border-on-orange #ffffff66 −
success-bg #d4f1ec −
warning-bg #fdf3df −
danger-bg #fde2e2 −
info-bg #d4f1f7 −
on-brand #ffffff typography 5 changed
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display {"family":"HubSpot Serif Page Header Human","size":88} → {"family":"Amazon Ember","size":72} ~
h1 {"family":"HubSpot Serif Page Header Human","size":44} → {"family":"Amazon Ember","size":40} ~
h2 {"family":"HubSpot Serif Page Header Human","size":34} → {"family":"Amazon Ember","size":32} ~
body {"family":"HubSpot Sans","size":17} → {"family":"Amazon Ember","size":14} ~
label {"family":"JetBrains Mono","size":14} → {"family":"Monaco","size":11} radius 2 changed
~
button 6px → 7px ~
card 24px → 8px spacing 4 changed
~
xs 0px → 2px ~
md 12px → 8px ~
lg 24px → 14px ~
xl 40px → 22px