Diff

Amazon vs HubSpot

82 token-level differences between these two design systems.

Role tokens

Background

#ffffff → #fcfcfa

Text

#0f1111 → #33475b

Brand

#ff9900 → #FF7A59

Border

#d5d9d9 → #cbd6e2

Display font

Amazon Ember → HubSpot Serif Page Header Human

Body size

14px → 17px

colors 71 changed

~ bg #ffffff → #fcfcfa

~ text #0f1111 → #33475b

~ text-strong #0f1111 → #1f2d3d

~ text-muted #565959 → #516f90

~ text-soft #6f7373 → #7c98b6

~ text-on-dark #ffffff → #f5f8fa

~ text-on-dark-muted #cccccc → #cbd6e2

~ brand #ff9900 → #FF7A59

~ border #d5d9d9 → #cbd6e2

~ border-strong #888c8c → #516f90

~ border-soft #e7e7e7 → #dfe3eb

~ success #007600 → #00bda5

~ warning #b66719 → #f5c26b

~ danger #b12704 → #f2545b

~ info #007185 → #00a4bd

+ bg-white #ffffff

+ bg-warm #f8f7f4

+ bg-cream #fef8f3

+ bg-dark #2e3338

+ bg-deep #213343

+ surface-2 #f5f8fa

+ surface-3 #eaf0f6

+ surface-orange-soft #fff1ec

+ surface-orange-deep #ffe2d6

+ text-darker #0a1f2f

+ text-faint #cbd6e2

+ text-on-orange #ffffff

+ text-on-brand #ffffff

+ brand-deep #ff5c35

+ brand-pressed #e54c2a

+ brand-soft #ffa18c

+ accent #33475b

+ accent-teal #00bda5

+ accent-yellow #f5c26b

+ accent-purple #6a78d1

+ border-on-orange #ffffff66

+ success-bg #d4f1ec

+ warning-bg #fdf3df

+ danger-bg #fde2e2

+ info-bg #d4f1f7

+ on-brand #ffffff

− bg-page #eaeded

− surface-soft #f7f8f8

− surface-strong #f0f2f2

− surface-yellow #fef8e8

− masthead #131921

− masthead-sub #232f3e

− masthead-hover #37475a

− text-link #007185

− text-link-hover #c45500

− brand-cta-top #ffd814

− brand-cta-bottom #ffa41c

− brand-cta-border #fcd200

− brand-cta-hover #f7ca00

− buy-now #ffa41c

− buy-now-hover #fa8900

− border-input #a6a6a6

− prime-blue #00a8e1

− prime-deep #146eb4

− rating-orange #ffa41c

− rating-empty #d5d9d9

− price #0f1111

− price-deal #cc0c39

− savings #cc0c39

− warehouse-deal #007600

− in-stock #007600

− shipping-soon #b12704

− scrim rgba(15,17,17,0.7)

− shadow-card rgba(0,0,0,0.05)

− shadow-elev rgba(0,0,0,0.15)

− warning-soft #fff3e0

typography 5 changed

~ display {"family":"Amazon Ember","size":72} → {"family":"HubSpot Serif Page Header Human","size":88}

~ h1 {"family":"Amazon Ember","size":40} → {"family":"HubSpot Serif Page Header Human","size":44}

~ h2 {"family":"Amazon Ember","size":32} → {"family":"HubSpot Serif Page Header Human","size":34}

~ body {"family":"Amazon Ember","size":14} → {"family":"HubSpot Sans","size":17}

~ label {"family":"Monaco","size":11} → {"family":"JetBrains Mono","size":14}

radius 2 changed

~ button 7px → 6px

~ card 8px → 24px

spacing 4 changed

~ xs 2px → 0px

~ md 8px → 12px

~ lg 14px → 24px

~ xl 22px → 40px

↻ Swap direction · HubSpot → Amazon