dark · serif · minimal · warm · monochrome · premium
DESIGN.md inspired by Harvey
Counsel-grade dark — warm near-black canvas, custom serif display, ivory CTA, sharp 4px monochrome.
By webdesignhot · www.harvey.ai ↗
$ npx @webdesignhot/design-md add harvey
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Aave Ghost-soft DeFi — lavender #978fff on white, custom Aave Repro sans, pastel gradients in a usually-brutalist lending space. Accenture Dark hero, white Graphik, and one electric purple — the `>` greater-than mark made into a whole consulting brand. '#a600ff' is always moving forward. Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. Aesop Monochrome-warm apothecary — ivory canvas, charcoal type, Suisse Int'l set small, 0px corners. Affirm Honest-money fintech in the dark — indigo #4a4af4 CTAs at near-pill 96px radius, light-weight white headlines, no fine print. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Allbirds Oatmeal-canvas eco-minimalism — Geograph sans on warm Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. American Express White-canvas premium-restraint membership UI — signature Amex Blue accent, near-black editorial type, concierge-tier hierarchy. Amplitude Light-canvas digital-analytics surface — IBM Plex Sans, grey #565656 body, black full-pill CTAs and a signature #1e61f0 blue. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Anytype Pure-black canvas, white ink, and a multi-color 'any' palette — a local-first, encrypted knowledge base that turns privacy into a colorful object. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arbitrum Arbitrum Blue on white — Layer 2 chain marketing with Inter sans, structured grids, sophisticated-restraint contrasted with Solana's cinematic. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Atlassian Enterprise-blue corporate canvas — signature Atlassian Blue, Charlie display type, four-product mark. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Away Editorial travel-luggage DTC — Graphik on white, photography-led, sharp 0px white CTAs over dark hero imagery. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Bandcamp Bandcamp Cyan + Helvetica — indie-music marketplace honesty, no streaming-platform polish, no algorithmic carousels. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Best Buy Yellow price-tag mark, electric blue trust, bold sans — big-box electronics design with Geek-Squad confidence. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Biome A white-canvas Rust toolchain page where one deep azure blue does all the work. Black Forest Labs Frontier-lab monochrome — stark white canvas, dark hero, near-black green-tint type, Instrument Sans at 500 throughout. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Bolt An electric-blue command line for the web — StackBlitz's AI builder on a near-black #1e1e21 canvas, Inter Display, builder's register. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Booking.com Booking Blue + signal yellow — the deal-finder design language at maximum density, optimized for conversion not contemplation. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Brilliant STEM education with playful diagram-energy — warm coral CTA on near-black, custom Brilliant Sans, illustrated geometry as hero. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Buttondown Indie newsletter software in heavy 900-weight Auto Pro — electric `#0069ff` pill CTAs and soft-yellow highlights on a pure-white canvas. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Calm Mindfulness in a serif — Calm Cream canvas, soft moonlit blue and forest green, Visby Round display, breathing-pace motion. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Capital One Confident-accessible banking — navy authority, one red swoosh, 2px-sharp blue. Captions Near-white studio canvas, an Exposure display, and a violet brand keyed off a full crayon-box of CSS color vars. Caraway Wholesome non-toxic-cookware DTC — Suisse Works serif on warm off-white, deep teal-green pill CTAs, pastel colorway palette. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Casper Cozy DTC sleep brand — Casper navy/indigo ink (`#1e306e`) on a pure-white canvas, deep-navy `#012169` pill CTAs at 32px radius, Calibre body under New Kansas friendly-serif display. Premium that tucks you in. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chase Trust-institutional banking UI — white canvas, near-black ink, bright-blue primary + green secondary CTAs in Open Sans. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. CircleCI Light-content CI/CD platform — near-black hero, Inter sans, navy chrome with a restrained CircleCI-green accent. ClassPass Wellness-marketplace energy — coral-pink CTA on warm white, GT America sans, photographed-class-as-hero pattern. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudflare Infrastructure-grade calm — white canvas, dark hero band, FT Kunst Grotesk, signature Cloudflare orange, full-pill CTAs. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Coda White-canvas productivity surface — Calibre display over Inter body, near-black UI with a single confident #0066ff blue and warm-cream callouts. CodeRabbit Near-black AI-review canvas — warm CodeRabbit orange accent, Plus Jakarta Sans, sharp 4px white CTAs. CodeSandbox Pale-lime electricity on a Cognition Research-lab monochrome — warm off-white, grotesk display, serif body, sharp 0px black. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Convex Warm cream canvas, near-black ink, GT America — a reactive backend that dresses like a broadsheet. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Craft Warm-white canvas, an Untitled Serif display over Untitled Sans body, near-black ink, and full-pill CTAs — a notes app dressed as a fine-press editorial. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. CVS Health CVS-red heart on a clean white canvas — custom CVS Sans, near-black ink, trustworthy healthcare clarity. Databricks Signature Databricks Red Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. dbt Labs dbt orange Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Deliveroo Deliveroo Teal on white — food-delivery design at maximum saturation, custom Roo Sans, kangaroo-mark mascot energy. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deloitte Big-4 gravitas — pure-white canvas, true-black ink, Open Sans at light 300, and the signature green dot. Delta Air Lines Whitney sans on near-white, Delta navy + signal red — the Hartsfield-Jackson aircraft livery translated to web typography. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. Drizzle ORM Near-monochrome white canvas, dark #282b3b controls, and one signature lime-green serpent (#c5f74f) — a no-magic TypeScript ORM. Duolingo Owl-green confidence and DIN-Round buttons that lift like candy — the gamified language app distilled to four colors and one mascot. dYdX Pure-black canvas, Satoshi-compressed display, and one signature indigo-purple #7774ff CTA — a pro-trader perps terminal as a brand. Dyson Engineering-greyscale on white — Dyson Futura Light at 44px (weight `300`, never bold), body ink `#333` not pure black, zero-radius CTAs with a fluid-dynamics ripple hover, and a single magenta accent reserved for haircare. The web brand of an engineering company that refuses to look like a marketing site. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Emirates Custom-serif luxury — Emirates red on light grey, gold accents, Fly Better editorial calm. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Everlane Pure white canvas, Maison Neue Book, near-black ink — radical-transparency DTC minimalism. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. fal Pure white canvas, focal display at 120px, and near-black #252527 CTAs — generative-AI inference at editorial scale. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Fortnite Battle-royale design at maximum saturation — neon yellow + electric blue on near-black, Burbank Big condensed display, season-driven brand kaleidoscope. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. GitLab Light DevOps-platform marketing — GitLab Sans, near-black ink, oversized 96px headlines, tanuki-orange accent. Gitpod Editorial dev-tool calm — light canvas, near-black navy text, ABC Diatype sans + Martina Plantijn serif, 8px radius. Glean White enterprise canvas, near-black indigo headlines, and one electric Glif Near-black Manrope on near-white, anchored by one confident green CTA — a playful creative-agent canvas. Glossier Post-pink austerity — white canvas, single-family Apercu, 0px radius rectangles. The brand that invented millennial-pink chrome in 2014 has retired pink to a footer wash and a single badge color. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Graphite Near-black developer canvas — Matter type, near-white ink, one clean blue, 8px CTAs. Graza Squeeze-bottle olive-oil DTC — quirky GT Alpina Typewriter on peachy-cream, olive type, chartreuse-lime CTAs at 32px. Groq Warm off-white canvas, light-weight Space Grotesk, and a single hot `#f43e01` orange — speed-obsessed AI inference. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. Gumroad Hot pink `#ff90e8` on cream, ABC Favorit at 96px, hard black borders and offset shadows — neo-brutalist creator commerce. Gymshark Pure white canvas, black ink, Montserrat bold display over Roboto body — every CTA a fully-rounded 56px pill. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. HEY Warm-white canvas, deep purple-ink, and a crayon-box of saturated pastels — opinionated email dressed as a friendly poster. HeyGen Clean white canvas, ABC Solar Display headlines, and an electric-cyan #00c3ff CTA with black text — consumer-AI video, friendly and bright. Hilton Hilton Blue on white — confident-contemporary hospitality with Söhne-adjacent sans, blue-on-white photography-led layouts. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. HubSpot Warm coral-orange (#FF7A59) on a near-white canvas, a humanist sans set generous and round, and a brand voice that turned inbound marketing into a methodology. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. Hume AI Warm cream canvas, custom Fellix type, and near-black pill CTAs — voice-AI research presented with humanist calm rather than tech coldness. Hyperliquid Near-black IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. IKEA Yellow `#ffdb00` on blue `#0058a3`, Noto IKEA sans, Swedish-democratic-design retail at planetary scale. Inngest Durable workflows on a near-black canvas — Whyte display, muted gold CTAs, sharp 0px edges. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Intercom Cream canvas, near-black Saans display, and electric-cobalt JetBlue JetBlue Blue on white — friendly aviation with a custom rounded sans, Mint cabin orange accent, lower-case microcopy. Jupiter Jupiter lime on near-black — Solana DeFi aggregator with Inter, a cat-in-space mascot, and playful pill-CTA energy. Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Klarna Klarna PINK `#ffa8cd` on white, near-black navy `#0b051d` ink, Klarna Title at billboard scale. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lambda Near-black Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Ledger White canvas, Inter at rest, and one unmistakable Ledger Orange on full-pill CTAs — security made calm. Lego Lego Yellow + Red on white — primary-color toy theatre, custom Lego Sans, brick-as-hero photography. Lemon Squeezy A dark hero with white Circular display, signature lemon-yellow Leonardo.Ai A pure-black cinematic canvas where ufficioDisplay headlines and white full-pill CTAs frame generative imagery — a film studio's title card, Canva-owned. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. Liquid Death Black canvas, condensed all-caps Acumin Pro, stark black-and-white — heavy-metal brutalism for canned water. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Loom White canvas, Charlie Display sans, and a confident Atlassian blue pill — async video that feels like a calm, friendly workspace. LottieFiles White-canvas animation studio — DM Sans display at 96px, Inter body, near-black text, one signature teal #019d91. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Lowe's Signature navy blue on white canvas — residential-DIY warmth rendered as big-box retail. lululemon Quiet-luxury athleisure — Saans variable on bone-off-white, off-black ink (`#140f0f`, not pure black), pill CTAs on square product cards, mixed-case sentence-cased headlines tracked −4px. The athletic brand that murmurs. Luma AI A cinematic black screening room that opens into a white studio — Graphik set tight, every CTA a full white pill. Magic Frontier-research minimalism — white canvas, Aeonik display, Suisse Intl body, near-black ink, one radix-blue accent. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Marriott Luxury-hospitality restraint — Caudex serif for editorial moments, off-white canvas, gold-bronze CTA, photographed-resort hero. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mejuri Monochrome luxury — white canvas, near-black ink, Syndicat Grotesk small caps and a Simon Mono accent. The jewelry photography does all the color work. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. MetaMask Foxy Orange on white — Ethereum wallet design with custom MM Sans, 8-bit fox mascot, friendly-utility voice. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Monzo Hot Coral `#ff4f40` on bright white, MonzoSans humanist geometry, and a transparent challenger-bank warmth. Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. MyFitnessPal Fitness-tracking utility — MFP Blue on white, Inter sans, dense calorie-and-macro grids, conversion-first navigation. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Netlify White canvas, dark hero, Figtree-heavy 800 display — electric-teal pill CTAs, indigo links. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Nintendo Joyful red on paper-white — Nintendo's site is the toy-aisle of the web, illustration-rich and refusal-of-darkness intentional. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nubank Roxo #8d0de3 as the whole brand — white nuSansDisplay on dark purple, 999px pill CTAs, anti-bank warmth. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Obsidian Near-black canvas, near-white text, a single electric-purple CTA and a crystal mark — a local-first knowledge base that looks like the editor it ships. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. On Swiss-engineered monochrome — true-black ink on white, custom On sans, bold 700 heads and 40px full-pill CTAs. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Our Place Warm-heritage cookware DTC — Cheltenham serif at light 300 on a cream canvas, terracotta SHOP NOW CTAs, Plaid body. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paddle Merchant-of-record calm — condensed serif headlines on a near-black canvas with warm cream and sand CTAs. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. Patagonia Outdoor-cooperative editorial — Futura sans on cream, ranger-station palette, photography-led story-first marketing. Patreon Patreon Coral on white — creator-economy patronage with Söhne sans, photographer-led marketing, mid-2024 brand refresh language. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Penpot Open-source design-and-code platform — dark hero, Work Sans display, mint-green action surface on a white canvas. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Phantom Phantom Purple on near-black — crypto wallet design that respects the user's intelligence with editorial restraint. Picoko Warm-white canvas, weight-900 Outfit, and one blazing pink — product photography reimagined in seconds. Pika A cream-canvas AI video studio in custom Telka type, with peach and black pill CTAs. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Pinterest Masonry feed as product, restrained chrome around it — white canvas, near-black text, Pinterest red reserved for action. Pitch Enormous Mark Pro headlines on a black hero, then a clean white workspace — violet Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. PlayStation Sony's Cinema-Black canvas with PS Blue and a custom SST sans — gaming-as-cinema, premium hardware in editorial restraint. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. Prisma White-paper canvas, navy ink, a single confident teal — the type-safe data layer dressed as documentation. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Quizlet Study-buddy design — Quizlet purple-blue on white, custom Hurmes Geometric, flashcard-as-hero pattern. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Rainbow White canvas, SF Pro Rounded Black at 96px, and a pink-orange-blue-purple rainbow — the friendliest Ethereum wallet onchain. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Rare Beauty Soft lavender on cream — Selena Gomez's beauty brand with mental-health-aware editorial restraint and serif-led product cards. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Recraft A jet-black studio where ABC Gravity Condensed slams the headline at weight 900 and a single electric-lime CTA does all the shouting. Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Relume Monochrome editorial — warm off-white, near-black, and oversized regular-weight display for an AI website builder. Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Revolut Dark Aeonik Pro hero, white Inter content, near-black `#191c1f` ink, fully-pill CTAs and gradient-accented fintech sleekness. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Ritual Visible-supply-chain wellness — white lab canvas, Ritual Navy #142b6f everywhere, CircularXX, 25px rounded CTAs, warm yellow as the one accent. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Robinhood Chartreuse `#CCFF00` lime on a black `#000` canvas, Martina Plantijn serif headlines paired with Capsule Sans Text — financial-editorial register, not tech-app sans. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Scale AI White canvas, Aeonik at a colossal 116px, black 8px CTAs, and a signature deep-to-light purple gradient (#5933b2 → Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Shortwave A dark AI-email canvas with Poppins display weight and one electric blue — Inbox rebuilt by the people who built it. Sierra Calm enterprise-AI — light canvas, deep-green hero, GT America, full-pill CTAs. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. SKIMS Nude-neutral minimal luxury — cream canvas, dark photographic hero, warm near-black #2d2a26, sharp 0px. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. Snowflake Deeper cyan Solana Solana Gradient + Diatype on near-black — Layer 1 chain marketing as cinematic experiment, magenta-purple-cyan brand prism. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. Sourcegraph Near-black code-intelligence canvas — PolySans display, coral-red accent, big quiet headlines. Southwest Airlines Heart-warm low-cost airline — Southwest Sans on light grey, yellow CTA voltage with navy ink, sharp 2px corners. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spline Pure-black 3D-design canvas with electric-blue CTAs and a playful multi-color accent set — the browser becomes the viewport. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Stability AI A near-black studio floor where Archivo headlines run light and a single lavender pill carries the only colour. StackBlitz Electric blue `#1574ef` on a graphite `#1c1f25` canvas — the in-browser IDE that built Bolt. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Storybook Open-source frontend workshop — white canvas, Nunito Sans, dark hero band, and the signature coral-pink brand mark. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Synthesia A white enterprise canvas where Basier Square headlines run near-black navy and a single indigo-blue pill carries every action. T-Mobile T-Mobile magenta (#E20074) dominates a near-white canvas — Un-carrier loudness in TeleNeo display weight. Tailscale Warm-light approachable-technical — off-white canvas, near-black Inter, brick-red accent. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Temporal Near-black engineering canvas, Aeonik at hairline-light 300, signature indigo CTA — durable-execution gravity for distributed-systems people. Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The Home Depot Signature orange on white, Helvetica bold — hardware-aisle signage as a web storefront. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. Tinybird Near-black developer canvas lit by one bright mint-green — managed ClickHouse with sharp, zero-radius CTAs. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Todoist Warm-white canvas, Graphik sans, signature Todoist-red CTA — a task manager that feels calm, friendly, and quietly productive. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Trigger.dev Background jobs in the dark — Satoshi on near-black, one electric lime for action. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Udio A pitch-black stage with near-white Innovator display type and a single magenta-pink spotlight — a recording console reimagined as a creative canvas. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. Uniswap Uniswap Pink on white — DEX design with Basel sans, unicorn-mark whimsy, and rounded-card softness in a usually-brutalist DeFi space. Upstash Serverless data, daylight calm — a pale-grey canvas, deep green-black type, and one electric Upstash green. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Valorant Tactical-shooter design language — Tungsten condensed all-caps, signal-red CTAs, and an off-white text the brand calls "ECE8E1". Vapi Near-black developer canvas lit by a signature lime and a playful multi-color set — Avantt display at 80px over Season Sans body, cream text, r12 CTAs. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Visa Bright-blue + golden-yellow payment-rail confidence — saturated `#1434CB` primary, ceremonial `#FCC015` yellow on hero pill CTAs, pill geometry throughout, custom visa-font-latin in light/regular weights. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Vuori Coastal-California performance calm — Aktiv Grotesk on pure white, warm near-black `#333333` ink, restrained small type (28px h1), photography-led, sharp 0px corners. Premium-athletic that never raises its voice. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warby Parker Friendly-premium DTC eyewear — white canvas, bright blue + deep navy, fully pill CTAs. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Wayfair Near-white canvas, ink-black type, photographic product cards — editorial-light home retail at marketplace scale. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. Wikipedia System-default information design — Linux Libertine serif headings, Vector skin, deliberate non-branding for the encyclopedia of record. Windsurf Cream `#f6eede` canvas, dark heroes, Tomato Grotesk at light 300, sharp `#34e8bb` mint DOWNLOAD. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Wispr Flow Pale lemon-cream paper, EB Garamond at 120px, and a lavender download pill — voice dictation that dresses like a literary journal. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. xAI White canvas, Universal Sans, a stark near-black pill, and warm-grey terminal panels — frontier minimalism. Xbox Xbox Green on near-black, Microsoft's Segoe UI Display dialed to gamer-coded confidence — bold, energetic, Game Pass-first. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zed Warm paper-light canvas, IBM Plex Serif headlines at light weight, one electric-blue download button — a code editor's site that reads like a typesetter's page. Zoom Zoom Blue `#0B5CFF` on white — geometric sans wordmark, Workplace-era AI Companion friendly-corporate register. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
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theme
mobile · 390 × 844
Tokens webdesignhot/0.1
- bg
#0f0e0d - text AAA · 19.3
#ffffff - brand AAA · 18.5
#fafaf9 - on-brand
#0f0e0d - surface
#1a1918 - surface-raised
#242220 - overlay-backdrop
rgba(0, 0, 0, 0.6) - text-strong
#fafaf9 - text-secondary
rgba(255, 255, 255, 0.72) - text-muted
rgba(255, 255, 255, 0.56) - text-faint AA·LG · 3.8
rgba(255, 255, 255, 0.40) - link
#fafaf9 - link-hover
#ffffff - selected-bg
rgba(250, 250, 249, 0.08) - disabled
rgba(255, 255, 255, 0.32) - border — · 1.4
rgba(255, 255, 255, 0.12) - border-strong — · 2.1
rgba(255, 255, 255, 0.24) - border-subtle
rgba(255, 255, 255, 0.06) - success-bg
rgba(122, 158, 122, 0.14) - success-text
#a9c9a9 - warning-bg
rgba(201, 169, 110, 0.14) - warning-text
#d8be93 - danger-bg
rgba(196, 110, 110, 0.14) - danger-text
#e0a3a3 - info-bg
rgba(255, 255, 255, 0.08) - info-text
#fafaf9
Ship faster than ever.
display-hero "HarveySerifFont" 96px w400 -0.02em
Ship faster than ever.
display-lg "HarveySerifFont" 72px w400 -0.018em
Ship faster than ever.
h1 "HarveySerifFont" 72px w400 -0.018em
Built for teams that ship.
h2 "HarveySerifFont" 48px w400 -0.012em
A complete kit
h3 "HarveySerifFont" 32px w500 -0.008em
The quick brown fox jumps over the lazy dog.
quote-pull "HarveySerifFont" 28px w400 -0.01em
The quick brown fox jumps over the lazy dog.
h4 "HarveySerifFont" 24px w500 -0.004em
The quick brown fox jumps over the lazy dog.
body-lg "HarveySansFont" 18px w400 0
The quick brown fox jumps over the lazy dog.
body "HarveySansFont" 16px w400 0
The quick brown fox jumps over the lazy dog.
body-sm "HarveySansFont" 14px w400 0
npx @webdesignhot/design-md add stripe
code ui-monospace 14px w400 0
The quick brown fox jumps over the lazy dog.
eyebrow "HarveySansFont" 13px w500 0.08em
OUR DESIGN SYSTEM
label "HarveySansFont" 13px w500 0
OUR DESIGN SYSTEM
caption "HarveySansFont" 12px w500 0.02em
- step-0 0px
- step-1 4px
- step-2 8px
- step-3 12px
- step-4 16px
- step-5 24px
- step-6 32px
- step-7 48px
- step-8 64px
- step-9 96px
- step-10 128px
- micro
2px - sm
4px - md
8px - lg
12px - xl
16px - pill
9999px
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Design roles 7/8 mapped · webdesignhot/0.1
Maps the 8 canonical role names to this entry's actual tokens. Use these to plug the design into role-aware tools — shadcn/ui themes, role-aware Tailwind plugins, atelier-lint — without hard-coding token names.
- background → bg
- foreground → text
- primary → brand
- primary-foreground → on-brand
- accent → —
- muted → text-muted
- border → border
- ring → brand
Harvey transposes the white-shoe law-firm aesthetic into dark mode: a warm near-black canvas, a serif headline for institutional gravitas, a single ivory accent, and sharp 4px corners. It inherits the serif-for-credibility tradition of editorial and institutional brands (close kin to Anthropic's cream-and-serif, recast dark and stripped of earth tones), Linear's near-black canvas and hairline-on-dark elevation, and the dark-mode-as-premium register Vercel established for serious software. It deliberately rejects gradient meshes, neon accents, pill-shaped friendliness, and exclamation-point marketing — anything that would undercut professional-services trust. The result is monochrome warm: the warm-dark plus ivory-serif pairing is the entire identity, with no second hue.
- Serif-for-headline confidence and warm-neutral restraint, recast into dark mode
- Near-black canvas, hairline-on-dark elevation, value-contrast depth
- Monochrome dark-mode-premium register for serious software
- DNA reference for the transitional editorial serif weight ladder (Tiempos / Canela)
- Hairline-border restraint and cool-confidence monochrome discipline
- Institutional, serif-led, premium-professional editorial register
Export
4 formats · paste-ready
Tailwind
theme.extend block for tailwind.config.js
CSS variables
:root { --bg, --text, --brand, … } you can paste anywhere
DTCG JSON
W3C Design Tokens Community Group format
Figma Variables
Importable into Figma → Variables → Import
---
name: Harvey
tagline: Counsel-grade dark — warm near-black canvas, custom serif display, ivory CTA, sharp 4px monochrome.
updated_at: 2026-05-29T21:43:33.521Z
published_at: 2026-05-29T21:43:33.521Z
author: webdesignhot
source_url: https://www.harvey.ai
spec: webdesignhot/0.1
quality: curated
featured: false
categories: [ai, saas]
tags: [dark, serif, minimal, warm, monochrome, premium]
preview_swatch: ['#0f0e0d', '#fafaf9', '#ffffff']
related: [anthropic, openai, perplexity]
description: 'Harvey is AI software for legal and professional services, and its site dresses the part — a warm near-black canvas `#0f0e0d`, a custom serif display (`HarveySerifFont`) running headlines at 72px / weight 400, and a custom sans (`HarveySansFont`) carrying body. The system is essentially MONOCHROME WARM: ivory `#fafaf9` is the only accent, used for headlines, the "Request a Demo" CTA, and high-emphasis type on the dark ground. Where consumer AI brands reach for gradients and electric blue, Harvey reaches for the register of a white-shoe law firm rendered in dark mode — restrained serif elegance, sharp 4px corners, and value contrast instead of colour. The warm-dark-plus-ivory-serif pairing IS the identity; there is no second hue.'
lineage:
summary: 'Harvey transposes the white-shoe law-firm aesthetic into dark mode: a warm near-black canvas, a serif headline for institutional gravitas, a single ivory accent, and sharp 4px corners. It inherits the serif-for-credibility tradition of editorial and institutional brands (close kin to Anthropic''s cream-and-serif, recast dark and stripped of earth tones), Linear''s near-black canvas and hairline-on-dark elevation, and the dark-mode-as-premium register Vercel established for serious software. It deliberately rejects gradient meshes, neon accents, pill-shaped friendliness, and exclamation-point marketing — anything that would undercut professional-services trust. The result is monochrome warm: the warm-dark plus ivory-serif pairing is the entire identity, with no second hue.'
influences:
- name: Anthropic
role: Serif-for-headline confidence and warm-neutral restraint, recast into dark mode
url: https://www.anthropic.com
- name: Linear
role: Near-black canvas, hairline-on-dark elevation, value-contrast depth
url: https://linear.app
- name: Vercel
role: Monochrome dark-mode-premium register for serious software
url: https://vercel.com
- name: Klim Type Foundry
role: DNA reference for the transitional editorial serif weight ladder (Tiempos / Canela)
url: https://klim.co.nz
- name: Stripe
role: Hairline-border restraint and cool-confidence monochrome discipline
url: https://stripe.com
- name: Financial Times
role: Institutional, serif-led, premium-professional editorial register
url: https://www.ft.com
# Canonical 8-role aliases (bg / text / brand / border / accent / muted / surface / danger).
# Maps role names to this entry's actual token names so role-aware
# downstream tools resolve `theme.background` → entry's `bg`, etc.
# Auto-generated by scripts/add-aliases.mjs — do not edit manually;
# regenerate after changing color token names.
aliases:
background: bg
foreground: text
primary: brand
primary-foreground: on-brand
muted: text-muted
border: border
ring: brand
colors:
# Primary
bg: '#0f0e0d' # warm near-black canvas — the defining ground, never pure #000
text: '#ffffff' # pure white body copy on warm-dark
brand: '#fafaf9' # ivory — the only accent; headlines + CTA fill
on-brand: '#0f0e0d' # warm-dark label on the ivory CTA
# Surface
surface: '#1a1918' # faint warm lift above canvas — cards, panels
surface-raised: '#242220' # second elevation tier — popovers, sheets
overlay-backdrop: 'rgba(0, 0, 0, 0.6)' # --controls-backdrop-color — modal/scrim dim
# Text scale (warm-neutral ivories descending)
text-strong: '#fafaf9' # ivory — headlines, high-emphasis display
text-secondary: 'rgba(255, 255, 255, 0.72)' # supporting copy, deck/lede
text-muted: 'rgba(255, 255, 255, 0.56)' # captions, metadata, footer
text-faint: 'rgba(255, 255, 255, 0.40)' # disabled, placeholder, watermark
# Interactive
link: '#fafaf9' # ivory links on dark
link-hover: '#ffffff' # brighten to pure white on hover
selected-bg: 'rgba(250, 250, 249, 0.08)' # hovered/selected row tint
disabled: 'rgba(255, 255, 255, 0.32)' # disabled control text
# Borders (ivory at low alpha — never a separate grey)
border: 'rgba(255, 255, 255, 0.12)' # default hairline on dark
border-strong: 'rgba(255, 255, 255, 0.24)' # emphasized rule, outlined buttons
border-subtle: 'rgba(255, 255, 255, 0.06)' # quietest division
# Semantic (kept warm-neutral / desaturated to protect the monochrome register)
success-bg: 'rgba(122, 158, 122, 0.14)'
success-text: '#a9c9a9'
warning-bg: 'rgba(201, 169, 110, 0.14)'
warning-text: '#d8be93'
danger-bg: 'rgba(196, 110, 110, 0.14)'
danger-text: '#e0a3a3'
info-bg: 'rgba(255, 255, 255, 0.08)'
info-text: '#fafaf9'
typography:
display:
family: '"HarveySerifFont", "Tiempos Headline", "Canela", Georgia, serif'
weights: [400, 500]
opentype-features: ['liga', 'kern']
note: 'display is SERIF — the legal-broadsheet move that anchors the brand'
body:
family: '"HarveySansFont", "Söhne", "Inter", system-ui, -apple-system, sans-serif'
weights: [400, 500, 600]
opentype-features: ['liga', 'kern']
mono:
family: 'ui-monospace, "SF Mono", "Söhne Mono", Menlo, monospace'
weights: [400, 500]
opentype-features: ['tnum', 'zero']
scale:
display-hero: { size: 96, weight: 400, lineHeight: 1.0, tracking: '-0.02em', family: display }
display-lg: { size: 72, weight: 400, lineHeight: 1.04, tracking: '-0.018em', family: display }
h1: { size: 72, weight: 400, lineHeight: 1.05, tracking: '-0.018em', family: display }
h2: { size: 48, weight: 400, lineHeight: 1.1, tracking: '-0.012em', family: display }
h3: { size: 32, weight: 500, lineHeight: 1.2, tracking: '-0.008em', family: display }
h4: { size: 24, weight: 500, lineHeight: 1.3, tracking: '-0.004em', family: display }
eyebrow: { size: 13, weight: 500, lineHeight: 1.4, tracking: '0.08em', family: body, transform: uppercase }
body-lg: { size: 18, weight: 400, lineHeight: 1.6, tracking: '0', family: body }
body: { size: 16, weight: 400, lineHeight: 1.6, tracking: '0', family: body }
body-sm: { size: 14, weight: 400, lineHeight: 1.55, tracking: '0', family: body }
label: { size: 13, weight: 500, lineHeight: 1.4, tracking: '0', family: body }
caption: { size: 12, weight: 500, lineHeight: 1.4, tracking: '0.02em', family: body }
quote-pull: { size: 28, weight: 400, lineHeight: 1.3, tracking: '-0.01em', family: display, style: italic }
code: { size: 14, weight: 400, lineHeight: 1.55, tracking: '0', family: mono }
radius:
micro: 2
sm: 4
md: 8
lg: 12
xl: 16
pill: 9999
spacing:
base: 4
scale: [0, 4, 8, 12, 16, 24, 32, 48, 64, 96, 128]
layout:
page-width: 1280
prose-width: 720
site-gutter: 'clamp(24px, 5vw, 64px)'
header-height: 64
grid-columns: 12
section-rhythm: '96-160px'
components:
button-primary:
background: '#fafaf9'
text: '#0f0e0d'
padding: '10px 18px'
radius: 4
border: 'none'
font: 'HarveySansFont 500 / 15px'
hover-bg: '#ffffff'
active-bg: '#ebebe9'
use: 'Primary CTA — ivory fill, warm-dark label. The "Request a Demo" button.'
button-secondary:
background: 'transparent'
text: '#fafaf9'
padding: '10px 18px'
radius: 4
border: '1px solid rgba(255, 255, 255, 0.24)'
font: 'HarveySansFont 500 / 15px'
hover-bg: 'rgba(255, 255, 255, 0.08)'
use: 'Outlined twin — ivory text, hairline border, no fill'
button-ghost:
background: 'transparent'
text: 'rgba(255, 255, 255, 0.72)'
padding: '10px 14px'
radius: 4
border: 'none'
font: 'HarveySansFont 500 / 15px'
hover-text: '#fafaf9'
use: 'Quiet text action — nav links, repeated CTAs'
button-disabled:
background: 'rgba(255, 255, 255, 0.08)'
text: 'rgba(255, 255, 255, 0.32)'
padding: '10px 18px'
radius: 4
border: 'none'
use: 'Inert state — low-alpha fill, faint label'
card:
background: '#1a1918'
border: '1px solid rgba(255, 255, 255, 0.12)'
radius: 8
padding: '24px'
use: 'Feature tile / case-study panel — faint warm lift on canvas'
input:
background: 'rgba(255, 255, 255, 0.04)'
border: '1px solid rgba(255, 255, 255, 0.16)'
text: '#ffffff'
radius: 4
padding: '10px 14px'
font: 'HarveySansFont 400 / 15px'
placeholder-color: 'rgba(255, 255, 255, 0.40)'
focus-ring: '0 0 0 2px rgba(250, 250, 249, 0.40)'
use: 'Form fields, demo-request inputs'
badge:
background: 'rgba(255, 255, 255, 0.08)'
text: '#fafaf9'
padding: '4px 10px'
radius: 4
font: 'HarveySansFont 500 / 12px / 0.02em'
use: 'Category / status pill on dark'
nav-link:
background: 'transparent'
text: 'rgba(255, 255, 255, 0.72)'
padding: '8px 12px'
font: 'HarveySansFont 500 / 15px'
hover-text: '#fafaf9'
use: 'Top-nav item; brightens to ivory on hover'
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.2, 0, 0, 1)'
duration-fast: 150
duration-standard: 240
duration-slow: 320
reduced-motion: 'respects prefers-reduced-motion: reduce — transitions become opacity-only, durations halved'
breakpoints:
mobile: 640
tablet: 1024
desktop: 1280
wide: 1536
shadows:
none: 'none'
ambient: 'rgba(0, 0, 0, 0.40) 0 1px 2px'
standard: 'rgba(0, 0, 0, 0.50) 0 6px 20px -6px'
elevated: 'rgba(0, 0, 0, 0.60) 0 18px 48px -12px'
overlay: 'rgba(0, 0, 0, 0.70) 0 32px 80px -20px'
ring: '0 0 0 2px rgba(250, 250, 249, 0.40)'
accessibility:
contrast-text-on-bg: 19.3 # #ffffff on #0f0e0d — AAA at all sizes
contrast-ivory-on-bg: 18.6 # #fafaf9 on #0f0e0d — AAA
contrast-dark-on-brand: 18.6 # #0f0e0d on #fafaf9 (CTA) — AAA
contrast-secondary-on-bg: 11.4 # white@72% on #0f0e0d — AAA
focus-ring: '2px ivory ring at 40% alpha with 2px offset'
reduced-motion-honored: true
keyboard-nav: 'visible focus on every interactive surface; tab order matches visual flow'
prose-line-length: 'capped at 720px (~70 characters) for editorial readability'
dark-mode: 'dark-native — the warm near-black canvas IS the brand; no light variant'
---
## 1. Visual Theme & Atmosphere
Harvey makes AI software for legal and professional services, and the marketing site is calibrated to one job: convincing partners at white-shoe firms that this tool belongs in their world. So it abandons the entire consumer-AI playbook. There is no purple gradient, no electric-blue glow, no chrome-on-black product render. Instead you land on a **warm near-black canvas `#0f0e0d`** — a black with a trace of brown in it, the colour of dark walnut or a leather-bound brief rather than a terminal — and the first thing that resolves is a headline set in a **custom serif** (`HarveySerifFont`) at 72px, weight 400. A serif headline on a warm-dark ground reads as *counsel*, not *startup*. That single pairing carries the whole brand.
The system is, in the most literal sense, **monochrome warm**. There is exactly one accent: ivory `#fafaf9`. It is the colour of the headlines, the colour of the "Request a Demo" button, and the colour of every high-emphasis label. Body copy steps up to pure white `#ffffff` for maximum legibility; everything quieter descends through low-alpha white. No second hue is ever introduced — not a brand blue, not a success green sitting loudly in a toast. The discipline is the point: a firm that bills by the hour does not want a vendor whose website looks like a video game. The restraint signals seriousness.
Type does the work that colour does on other sites. The **serif/sans split** is the load-bearing decision: `HarveySerifFont` for display and editorial moments (headlines, pull-quotes, the occasional oversized stat), `HarveySansFont` for everything functional (body, navigation, buttons, labels). The serif supplies the gravitas and the institutional register; the sans keeps the interface crisp and contemporary so the brand never tips into "old law firm with a Times New Roman PDF." It is the same move Anthropic makes with cream-and-serif, transposed into dark mode and stripped of the earth-tone palette — Harvey keeps only the elegance.
Corners are **sharp**. The CTA radius is a tight 4px; cards and inputs sit at 4–8px. Nothing is pill-shaped, nothing is playfully rounded. The geometry is square-shouldered and precise, the visual equivalent of a well-set legal document. Elevation comes from near-black shadows and faint warm lifts (`#1a1918` cards on the `#0f0e0d` ground), not from glow or colour — depth is rendered the way a darkened room renders depth, in subtractive shades of the same warm black.
Atmospheric vocabulary that captures the feeling: *counsel-grade, warm-dark, leather-and-ivory, serif-gravitas, monochrome-restrained, white-shoe, broadsheet-in-dark-mode, precise, credible, hushed, premium-professional.* Every surface reads as if it were prepared for a managing partner.
**Key Characteristics**
- Warm near-black canvas `#0f0e0d` — a black with brown in it, never pure `#000`
- Custom serif display (`HarveySerifFont`) at 72px / weight 400 — the gravitas signal
- Custom sans body (`HarveySansFont`) — crisp, contemporary, functional
- Strictly **monochrome warm**: ivory `#fafaf9` is the only accent
- Ivory CTA fill (warm-dark label) — the "Request a Demo" button
- Pure white `#ffffff` body for maximum legibility on dark
- Sharp 4px corners — square-shouldered, document-precise geometry
- Value contrast over colour — depth via warm-black shades, not glow
- Borders are ivory at low alpha, never a separate grey
- Professional-services register: credible, restrained, premium
## 2. Color Palette & Roles
### Canvas / Primary
- **bg** `#0f0e0d` — the warm near-black ground; the defining surface. Never substitute pure `#000000` (it would go cold and lose the leather warmth).
- **text** `#ffffff` — pure white body copy; the maximum-legibility default on dark.
- **brand** `#fafaf9` — ivory; the single accent. Headlines, CTA fill, high-emphasis labels.
- **on-brand** `#0f0e0d` — the warm-dark label that sits on the ivory CTA.
### Surface & Elevation
- **surface** `#1a1918` — a faint warm lift above the canvas for cards and panels.
- **surface-raised** `#242220` — second elevation tier for popovers, sheets, sticky bars.
- **overlay-backdrop** `rgba(0, 0, 0, 0.6)` — the live `--controls-backdrop-color`; modal scrim / dim layer.
### Text Scale (warm-neutral, descending)
- **text-strong** `#fafaf9` — ivory; headlines and the highest-emphasis display type.
- **text** `#ffffff` — primary body copy.
- **text-secondary** `rgba(255,255,255,0.72)` — supporting copy, deck/lede paragraphs.
- **text-muted** `rgba(255,255,255,0.56)` — captions, metadata, footer microcopy.
- **text-faint** `rgba(255,255,255,0.40)` — disabled labels, placeholder, watermark.
### Interactive
- **link** `#fafaf9` — ivory links on the dark ground.
- **link-hover** `#ffffff` — brighten to pure white on hover.
- **selected-bg** `rgba(250,250,249,0.08)` — hovered / selected row or menu-item tint.
- **disabled** `rgba(255,255,255,0.32)` — inert control text.
### Borders (ivory at low alpha — never a separate grey)
- **border** `rgba(255,255,255,0.12)` — default hairline on dark.
- **border-strong** `rgba(255,255,255,0.24)` — emphasized rule; outlined-button border.
- **border-subtle** `rgba(255,255,255,0.06)` — quietest division between same-tone surfaces.
### Shadow Colors
Harvey's shadows are **pure-black, not tinted** — on a warm-dark page the most natural depth cue is a deeper black, so shadows run `rgba(0,0,0,0.40)` to `rgba(0,0,0,0.70)`. They appear only on lifted surfaces (popovers, modals, sticky nav); flat sections rely on the faint surface lift (`#1a1918` on `#0f0e0d`) plus a hairline border for separation. No coloured or glow shadows — colour glow would break the monochrome discipline instantly.
### Semantic
The brand protects its monochrome register even in status colours — semantics are **desaturated and warm**, never the loud Material ladder.
- **success** — bg `rgba(122,158,122,0.14)`, text `#a9c9a9` (muted sage).
- **warning** — bg `rgba(201,169,110,0.14)`, text `#d8be93` (muted gold).
- **danger** — bg `rgba(196,110,110,0.14)`, text `#e0a3a3` (muted clay-red).
- **info** — bg `rgba(255,255,255,0.08)`, text `#fafaf9` (just ivory on a tint — the most on-brand choice).
Note the deliberate restraint: the safest "status" colour in this system is no colour at all — an ivory label on a faint white tint. Reach for the muted hues only when meaning *requires* differentiation.
## 3. Typography Rules
### Font Family
- **Display & Editorial**: `"HarveySerifFont", "Tiempos Headline", "Canela", Georgia, serif` — a custom transitional/Didone-adjacent serif used at weight 400–500. **This is the brand's signature** — the gravitas of a legal broadsheet rendered in dark mode.
- **Body & UI**: `"HarveySansFont", "Söhne", "Inter", system-ui, sans-serif` — a custom grotesque-humanist sans for body copy, navigation, buttons, and labels. Crisp and contemporary; keeps the interface from feeling antique.
- **Mono**: `ui-monospace, "SF Mono", "Söhne Mono", Menlo, monospace` — for code, tabular data, and citation references.
- **OpenType features**: `liga` and `kern` always on; `tnum` and `zero` in mono for aligned figures and slashed zero.
### Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|---|---|---|---|---|---|---|
| Display Hero | HarveySerifFont | 96px | 400 | 1.00 | -0.02em | Oversized landing statement |
| Display Large | HarveySerifFont | 72px | 400 | 1.04 | -0.018em | Section opener at scale |
| H1 | HarveySerifFont | 72px | 400 | 1.05 | -0.018em | Page / hero title (live-probed) |
| H2 | HarveySerifFont | 48px | 400 | 1.10 | -0.012em | Major section heading |
| H3 | HarveySerifFont | 32px | 500 | 1.20 | -0.008em | Sub-section heading |
| H4 | HarveySerifFont | 24px | 500 | 1.30 | -0.004em | Card / block heading |
| Eyebrow | HarveySansFont | 13px | 500 | 1.40 | 0.08em uppercase | Section pre-label |
| Body Large | HarveySansFont | 18px | 400 | 1.60 | 0 | Lede / deck paragraph |
| Body | HarveySansFont | 16px | 400 | 1.60 | 0 | Default body (live-probed) |
| Body Small | HarveySansFont | 14px | 400 | 1.55 | 0 | Captions, sidebars, footnotes |
| Label | HarveySansFont | 13px | 500 | 1.40 | 0 | UI labels, form labels |
| Caption | HarveySansFont | 12px | 500 | 1.40 | 0.02em | Metadata, image captions |
| Pull Quote | HarveySerifFont | 28px | 400 | 1.30 | -0.01em italic | Testimonial / editorial quote |
| Button | HarveySansFont | 15px | 500 | 1.0 | 0 | All button labels |
| Nav Link | HarveySansFont | 15px | 500 | 1.0 | 0 | Top-nav items |
| Code | Mono | 14px | 400 | 1.55 | 0 | Inline + block code |
### Principles
- **Serif display, sans body — non-negotiable.** The serif headline on warm-dark is the entire brand signal. Setting headlines in the sans collapses Harvey into generic dark-mode SaaS.
- **Display weight stays light (400).** Harvey's serif headlines are set at *weight 400*, not bold — the elegance comes from the letterforms and size, not from heft. Resist the instinct to bold a 72px headline.
- **Negative tracking scales with size.** -0.02em at 96px, -0.018em at 72px, easing to ~0 by 24px. Compression at large sizes reads as confident, masthead-grade typesetting.
- **Sans carries all chrome.** Navigation, buttons, labels, eyebrows, form fields, captions — all `HarveySansFont`. Only headlines, pull-quotes, and oversized editorial stats use the serif.
- **Body line-height is generous (1.6).** Professional-services copy is dense and consequential; 1.6 leading keeps long paragraphs readable on the dark ground.
- **Ivory for headlines, white for body.** The two-step value system (`#fafaf9` display / `#ffffff` body) is subtle but deliberate — ivory headlines feel warmer and more editorial; pure-white body maximises legibility.
- **Italics live in the serif only.** Pull-quotes and gentle emphasis use serif italic; the sans never italicises in display.
- **Uppercase eyebrows with wide tracking.** 13px / 500 / 0.08em uppercase eyebrows label sections — the one place tracking goes positive.
## 4. Component Stylings
### Buttons
**Primary (Ivory)**
- Background: `#fafaf9` ivory. Text: `#0f0e0d` warm-dark, HarveySansFont 500 / 15px.
- Padding: `10px 18px`. Radius: `4px`. No border.
- Hover: bg → `#ffffff` (brighten to pure white). Active: bg → `#ebebe9`.
- Use: the primary CTA — *Request a Demo, Get started, Contact sales.* The single ivory moment per viewport.
**Secondary (Outlined)**
- Background: transparent. Text: `#fafaf9` ivory. Border: `1px solid rgba(255,255,255,0.24)`.
- Same padding / radius / font as primary.
- Hover: bg → `rgba(255,255,255,0.08)`; border may brighten to 0.36 alpha.
- Use: twin to primary — *Read the case study, Watch the overview.*
**Ghost (Text)**
- Background: transparent. Text: `rgba(255,255,255,0.72)`. No border.
- Padding: `10px 14px`. Radius: `4px`.
- Hover: text → `#fafaf9` ivory.
- Use: quietest action — nav links, repeated/footer CTAs, "Learn more."
**Disabled**
- Background: `rgba(255,255,255,0.08)`. Text: `rgba(255,255,255,0.32)`. Radius: `4px`. No border, no hover.
- Use: inert state for any of the above.
### Cards
**Feature / Case-Study Card**
- Background: `#1a1918` (faint warm lift). Border: `1px solid rgba(255,255,255,0.12)`. Radius: `8px`. Padding: `24px`.
- Shadow: none at rest — the surface lift plus hairline does the separation.
- Hover: border → `rgba(255,255,255,0.24)`; optional `standard` shadow on interactive cards. Transition `240ms ease-standard`.
- Use: capability tile, customer logo panel, resource/blog index entry.
**Quote Card**
- Background: `#1a1918`. Border: `1px solid rgba(255,255,255,0.12)`. Radius: `8px`. Padding: `32px`.
- Quote in HarveySerifFont 28px / 400 / italic, ivory; attribution in HarveySansFont 14px muted.
- Use: testimonial from a firm or partner.
### Badges, Tags, Pills
**Standard Badge** — bg `rgba(255,255,255,0.08)`, text `#fafaf9` ivory, radius `4px`, padding `4px 10px`, HarveySansFont 500 / 12px / 0.02em tracking. Category labels, "New," section markers.
**Outline Badge** — transparent bg, text `rgba(255,255,255,0.72)`, border `1px solid rgba(255,255,255,0.16)`, radius `4px`. Quieter alternative.
**Status Badge** — uses the desaturated semantic tints (sage / gold / clay-red) with matching low-alpha background; radius `4px`. Reserve for genuine status, not decoration.
### Inputs / Forms
- Background: `rgba(255,255,255,0.04)` (just barely lifted off canvas). Border: `1px solid rgba(255,255,255,0.16)`. Radius: `4px`. Padding: `10px 14px`.
- Font: HarveySansFont 400 / 15px. Placeholder: `rgba(255,255,255,0.40)`.
- Focus: `0 0 0 2px rgba(250,250,249,0.40)` ivory ring; border brightens to `rgba(255,255,255,0.32)`.
- Error: border → `#e0a3a3`, ring → `rgba(196,110,110,0.30)`; helper text in danger-text.
- Label: HarveySansFont 13px / 500 ivory above field; helper caption 12px muted below.
### Navigation
- Header height `64px`. Background `#0f0e0d` (transparent over hero, solid on scroll with a `border-subtle` bottom rule).
- Logo: Harvey wordmark in ivory.
- Nav links: HarveySansFont 500 / 15px, colour `rgba(255,255,255,0.72)`, padding `8px 12px`. Hover → `#fafaf9` ivory.
- Right side: a ghost "Log in" / "Sign in" + the primary ivory "Request a Demo" CTA.
- Mobile: right-aligned hamburger → full-screen sheet; links stack at 18–20px / 500, CTA pinned at the bottom.
## 5. Layout Principles
### Spacing System
- **Base unit**: 4px.
- **Scale**: 4, 8, 12, 16, 24, 32, 48, 64, 96, 128 — a clean 4px-based ladder.
- **Density observation**: Harvey is calm but not as airy as a print-magazine brand — it reads as a *confident enterprise* page. Headlines get room (96–128px above/below) but content blocks sit at a businesslike density appropriate for dense, consequential copy.
### Grid & Container
- **Page max width**: `1280px` — a standard, no-nonsense container width that reads as enterprise rather than editorial-eccentric.
- **Site gutter**: `clamp(24px, 5vw, 64px)`.
- **Grid**: 12 columns with 24px gutters. Hero spans full width; capability rails span 8; sidebars span 4.
- **Hero treatment**: full-bleed warm-dark, 72–96px serif headline, body confined to a ~720px column anchored left.
### Whitespace Philosophy
Whitespace on a dark canvas reads as *gravitas* — the more black around a serif headline, the more weight it carries. Harvey uses generous **96–160px section gutters** between major blocks and lets hero headlines float in surrounding dark, but keeps interior content (feature grids, customer logos, copy blocks) at a practical density. The negative space is warm-dark, so it never feels empty — it feels composed.
### Section Cadence
- Hero (warm-dark, serif headline + ivory CTA) → Trust strip (customer / firm logos in muted ivory) → Capability rail (card grid on canvas) → Editorial / outcomes section (720px serif-headed copy) → Testimonial card → CTA band → Footer.
- Sections separate by spacing alone or by a single `border-subtle` hairline; consecutive dark sections may alternate canvas `#0f0e0d` ↔ surface `#1a1918` for quiet rhythm.
## 6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| Micro | 2px | Slim chip corners, decorative dividers |
| Standard (sm) | 4px | **The signature** — buttons, inputs, badges, the CTA |
| Comfortable (md) | 8px | Cards, panels, dropdowns |
| Relaxed (lg) | 12px | Modals, larger callout boxes |
| Featured (xl) | 16px | Oversized feature panels, image frames |
| Pill | 9999px | Avoided — used at most for rare circular avatars |
Harvey's defining radius is the **sharp 4px** on the CTA and form controls, with cards stepping up only to 8px. The system reads square-shouldered and precise. There are effectively no pill shapes — rounding everything would soften the professional-services register the brand depends on. Compound / per-corner radii are not used.
## 7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 | Flat — no shadow, on `#0f0e0d` | Default page surface, hero, body sections |
| 1 | Surface lift `#1a1918` + 1px hairline | Cards, panels, capability tiles |
| 2 | `rgba(0,0,0,0.40) 0 1px 2px` | Sticky nav on scroll |
| 3 | `rgba(0,0,0,0.50) 0 6px 20px -6px` | Hover-lifted cards, dropdowns |
| 4 | `rgba(0,0,0,0.60) 0 18px 48px -12px` | Popovers, menus, sheets |
| 5 | `rgba(0,0,0,0.70) 0 32px 80px -20px` + `rgba(0,0,0,0.6)` backdrop | Modals, dialogs |
### Shadow Philosophy
On a warm near-black canvas, the most honest depth cue is a **deeper black** — so Harvey's shadows are pure-black at increasing opacity rather than tinted or glowing. Most elevation, however, is achieved *without* shadow at all: a faint surface lift (`#1a1918`) plus a `rgba(255,255,255,0.12)` hairline reads as "raised" because the eye perceives the edge and the slightly lighter face. Shadows are reserved for true overlays (popovers, modals), where the `rgba(0,0,0,0.6)` backdrop dims the page behind. The brand never uses coloured glow — a blue or purple halo would shatter the monochrome discipline.
## 8. Interaction & Motion
### Easing Curves
- `ease-standard`: `cubic-bezier(0.4, 0, 0.2, 1)` — default for hover, focus, colour transitions.
- `ease-emphasized`: `cubic-bezier(0.2, 0, 0, 1)` — punchier; used on modal enter and hero reveal.
### Duration Buckets
- **Fast (150ms)** — colour transitions, focus rings, link/nav hovers.
- **Standard (240ms)** — button hover, card hover, dropdown reveal.
- **Slow (320ms)** — modal enter/exit, section fade-in on scroll.
### Per-Component Micro-States
- **Button (primary) hover**: ivory `#fafaf9` → pure white `#ffffff`, 150ms. No lift, no scale — value shift only.
- **Button (secondary/ghost) hover**: background fades in to `rgba(255,255,255,0.08)`; text brightens to ivory.
- **Card hover**: border `0.12` → `0.24` alpha over 240ms; interactive cards may add the `standard` shadow.
- **Link hover**: `rgba(255,255,255,0.72)` → `#fafaf9` over 150ms.
- **Input focus**: 2px ivory ring at 40% alpha fades in over 150ms; border brightens.
- **Nav link active**: subtle ivory underline or full-opacity ivory text.
### Page Transitions
Hero text fades in over 320ms with a small (~16px) translate-up; below-fold sections use `IntersectionObserver` to fade in near 85% viewport at 320ms, opacity-led with minimal translate. The motion register is *settled and quiet* — no bounce, no parallax theatrics.
### Reduced Motion
`@media (prefers-reduced-motion: reduce)` — all transitions become opacity-only, durations halved; translate animations disabled; scroll-linked reveals snap to final state.
## 9. Accessibility & A11y
### Contrast Pairs (computed from live tokens)
- **`#ffffff` text on `#0f0e0d` bg**: ≈19.3:1 — AAA at all sizes (the body default).
- **`#fafaf9` ivory on `#0f0e0d` bg**: ≈18.6:1 — AAA (headlines, links).
- **`#0f0e0d` on `#fafaf9` brand (CTA)**: ≈18.6:1 — AAA (warm-dark label on ivory button).
- **`rgba(255,255,255,0.72)` secondary on `#0f0e0d`**: ≈11.4:1 — AAA (supporting copy).
- **`rgba(255,255,255,0.56)` muted on `#0f0e0d`**: ≈7.6:1 — AAA at body sizes (captions).
- **`rgba(255,255,255,0.40)` faint on `#0f0e0d`**: ≈4.4:1 — AA at large sizes / disabled only; do not use for essential body text.
The warm-dark + ivory pairing is a contrast windfall: nearly every important type pair clears AAA, so the only care needed is keeping low-alpha whites off small essential text.
### Focus Indicators
- Default focus ring: `0 0 0 2px rgba(250,250,249,0.40)` ivory ring with 2px offset.
- Every interactive surface keeps a visible focus state — no `outline: none` without an ivory-ring replacement.
### ARIA Patterns
- **Navigation**: `<nav aria-label="Main">` with a skip-link to main content.
- **Disclosure**: `<button aria-expanded aria-controls>` for FAQ / collapsible blocks.
- **Dialog**: `role="dialog" aria-modal="true" aria-labelledby` with focus trap and Esc-to-close on the demo-request modal.
- **Live regions**: `aria-live="polite"` for form validation messages.
### Keyboard Navigation
- Tab order matches visual flow: skip-link → nav → hero CTA → main → footer.
- All buttons, links, inputs reachable via Tab; the demo modal traps focus until dismissed.
- `Esc` closes modals and dropdowns; arrow keys navigate menus.
### Screen Reader Hints
- Decorative dividers and background flourishes are `aria-hidden="true"`.
- Icon-only buttons carry `aria-label`.
- Customer-logo strip provides text alternatives for each firm.
### Reduced Motion
Honoured globally — all translate/scale animation becomes opacity-only; durations halve.
## 10. Responsive Behavior
### Breakpoints
| Name | Width | Use |
|---|---|---|
| Mobile | < 640px | Single column, full-bleed sections, stacked nav sheet |
| Tablet | 640–1024px | 2-column rails, narrower gutters |
| Desktop | 1024–1280px | Full 12-col grid, 720px prose |
| Wide | 1280–1536px | Page locks toward 1280 max, gutters expand |
| Ultra | > 1536px | Container caps; surrounding warm-dark grows |
### Touch Targets
- Minimum tap target: 44×44px.
- Buttons reach ≥44px height on mobile (10px vertical padding + line-height, bumped where needed).
- Nav link tap area honoured at 44×44px even when visual padding is tighter.
### Collapsing Strategy
- **Header**: full nav at ≥1024px; right-aligned hamburger → full-screen sheet below (CTA pinned at the bottom of the sheet).
- **Hero headline**: 96px → 72px → 48px across desktop / tablet / mobile.
- **Capability grid**: 3-up desktop → 2-up tablet → 1-up mobile.
- **Body width**: 720px column → fluid ~90vw on mobile.
- **Section spacing**: 160px → 96px → 64px across sizes.
### Image Behavior
- Imagery and product renders use `aspect-ratio` to prevent layout shift.
- `srcset` 1x/2x for crisp logos and screenshots on the dark ground.
- Lazy-load below-fold media; eager-load hero.
- Dark-mode-native imagery — screenshots and illustrations are prepared on dark so they sit on the canvas without a light card frame.
### Container Queries
Used inside capability cards to swap icon-left vs. icon-top layout when card width crosses ~320px.
## 11. Content & Voice
### Tone
**Credible, precise, professional.** Harvey writes the way a senior associate writes a clear memo — declarative, specific, free of hype. Headlines state capability or outcome plainly; subheads explain mechanism and proof. The register assumes a sophisticated reader (lawyers, professional-services partners) and never condescends or over-sells. Confidence comes from precision, not volume.
### Microcopy Patterns
- **Button verbs**: "Request a Demo," "Contact sales," "Read the case study," "Get started." Never "Sign up free!", never a trailing "→ now".
- **Error messages**: specific and respectful — *"We couldn't submit your request. Check the highlighted fields and try again."* No shame, no exclamation.
- **Success confirmations**: brief and assured — *"Thanks — our team will be in touch."*
- **Loading states**: quiet — *"Submitting…"* — no playful copy.
### Empty States
Explain the state and offer the next step, in plain language: *"No matters yet. Add a workspace to get started."* Avoid apology, mascots, or "Oops!". For a professional-services audience, calm competence beats personality.
### CTA Verb Conventions
- Primary (hero / nav): "Request a Demo," "Contact sales," "Get started"
- Secondary: "Read the case study," "Explore the platform," "Watch the overview"
- Footer: "Read our research," "View security," "See customer stories"
The brand never trades in urgency or scarcity — no countdowns, no "limited spots." Trust is the currency; the voice protects it.
## 12. Dark Mode & Theming
**Dark-native — the warm near-black canvas IS the brand.** Harvey's marketing surface is built dark-first; the warm `#0f0e0d` ground plus ivory serif is the entire identity, not a togglable theme. There is no light-mode marketing variant, and one would be a different brand: the gravitas comes specifically from a serif headline glowing ivory out of warm darkness.
If a downstream surface (a help-centre, a docs site, an embedded widget) ever needed a light companion, the disciplined translation would be: invert to a warm off-white ground (something like `#faf9f7`, *not* pure white), keep headlines in `HarveySerifFont`, set text to the warm-dark `#0f0e0d`, and render the CTA as warm-dark fill with ivory/white label. The serif/sans split, the 4px corners, and the strict monochrome would all carry over — only the value polarity flips. This is not currently shipped; the canonical experience is dark.
## 13. Lineage & Influences
Harvey's design DNA is **the white-shoe law firm transposed into dark mode**. The warm near-black canvas, the serif headline, the single ivory accent, and the sharp corners together quote the visual language of institutional legal and financial brands — leather-bound, monogrammed, understated — rather than the visual language of consumer tech. Where most AI products signal *novelty* (gradients, glow, electric accents), Harvey signals *trust*: the same instinct that makes a law firm's letterhead restrained and a private bank's website quiet.
What it inherits: the serif-for-gravitas tradition of editorial and institutional brands (close kin to Anthropic's cream-and-serif, recast in dark and stripped of the earth-tone palette); Swiss-grade restraint in its tight monochrome system; and the dark-mode-as-premium register that brands like Linear and Vercel established for serious software. What it borrows from contemporaries: Linear's near-black canvas and hairline-on-dark discipline, Anthropic's serif-body confidence, the value-contrast-over-colour depth model. What it rejects, deliberately: gradient meshes, neon or electric accents, pill-shaped friendliness, exclamation-point marketing voice, and any "AI sparkle" iconography — every one of which would undercut the professional-services credibility the brand is engineered to project.
**Named influences:**
- **Anthropic** — serif-for-body/headline confidence and warm-neutral restraint, recast here into dark mode. *https://www.anthropic.com*
- **Linear** — near-black canvas, hairline-on-dark elevation, value-contrast depth. *https://linear.app*
- **Vercel** — monochrome dark-mode-premium register for serious software. *https://vercel.com*
- **Klim Type Foundry** — DNA reference for the transitional/editorial serif weight ladder (Tiempos / Canela family). *https://klim.co.nz*
- **Stripe** — hairline-border restraint and cool-confidence monochrome discipline. *https://stripe.com*
- **The Financial Times** — institutional, serif-led, premium-professional editorial register. *https://www.ft.com*
## 14. Do's and Don'ts
### Do
- **Do** keep the canvas at warm near-black `#0f0e0d` — a black with brown in it, never pure `#000000`.
- **Do** set headlines in `HarveySerifFont` (or Tiempos / Canela fallback) at large sizes and **weight 400** — light, not bold.
- **Do** treat ivory `#fafaf9` as the *only* accent — headlines, the CTA, high-emphasis labels.
- **Do** fill the primary CTA with ivory and a warm-dark label (the "Request a Demo" pattern).
- **Do** set body in pure white `#ffffff` at 1.6 line-height for maximum legibility on dark.
- **Do** keep corners sharp — 4px on buttons/inputs/badges, 8px on cards.
- **Do** build elevation from surface lift (`#1a1918`) + hairline borders, with pure-black shadows for true overlays only.
- **Do** keep semantic colours desaturated and warm so they don't break the monochrome register.
- **Do** use uppercase, wide-tracked (0.08em) sans eyebrows above section headlines.
- **Do** keep the voice precise and credible — memo-grade, never breathless.
### Don't
- **Don't** use pure black `#000000` for the canvas — it goes cold and loses the warm leather quality.
- **Don't** set headlines in the sans, or bold the serif. The light serif headline is the brand.
- **Don't** introduce a second accent hue — no brand blue, no purple, no neon. Monochrome warm is non-negotiable.
- **Don't** use the ivory CTA fill for more than the primary action per viewport.
- **Don't** round things into pills — sharp 4px corners carry the professional register.
- **Don't** add coloured or glow shadows — depth is pure-black and value-led.
- **Don't** drop low-alpha white (< 0.5) onto small essential body text — keep it AA+.
- **Don't** ship gradient meshes, parallax, or "AI sparkle" iconography.
- **Don't** use urgent/scarcity verbs ("Sign up free!", "Limited spots!"). Trust, not pressure.
- **Don't** frame dark-native imagery inside a light card — prepare media on the dark ground.
## 15. Agent Prompt Guide
### Quick Color Reference
```
bg: #0f0e0d (warm near-black canvas)
text: #ffffff (body copy)
brand: #fafaf9 (ivory — only accent; headlines + CTA)
on-brand: #0f0e0d (warm-dark label on ivory CTA)
surface: #1a1918 (card / panel lift)
surface-raised: #242220
text-secondary: rgba(255,255,255,0.72)
text-muted: rgba(255,255,255,0.56)
border: rgba(255,255,255,0.12)
overlay-backdrop: rgba(0,0,0,0.6)
```
### Example Component Prompts
1. **"Create a hero in Harvey style — warm near-black `#0f0e0d` canvas, a 72px headline in a serif (HarveySerifFont / Tiempos fallback) at weight 400 with -0.018em tracking and ivory `#fafaf9` colour, 18px sans deck in white at 1.6 line-height, a single primary CTA filled ivory `#fafaf9` with warm-dark `#0f0e0d` label at 4px radius reading 'Request a Demo', no gradient, no glow."**
2. **"Design a feature card — `#1a1918` background on the dark page, `1px rgba(255,255,255,0.12)` border, 8px radius, 24px padding, 24px serif heading in ivory, 16px sans body in white@72%, no shadow at rest, hover deepens the border to 0.24 alpha."**
3. **"Build a primary nav — 64px header, warm-dark `#0f0e0d` background with a `rgba(255,255,255,0.06)` bottom hairline on scroll, ivory wordmark left, sans links 15px / 500 in white@72% that brighten to ivory `#fafaf9` on hover, right side a ghost 'Log in' plus the ivory 'Request a Demo' CTA."**
4. **"Compose a testimonial card — `#1a1918` panel, 8px radius, 32px padding, the quote in serif (HarveySerifFont) 28px / 400 / italic in ivory, attribution in 14px sans white@56%, no quotation glyphs, no coloured accent."**
5. **"Render a form field set — inputs with `rgba(255,255,255,0.04)` fill, `1px rgba(255,255,255,0.16)` border, 4px radius, white text, placeholder white@40%, a 2px ivory `rgba(250,250,249,0.4)` focus ring; sans 13px ivory labels above, 12px muted helper below."**
6. **"Create a CTA band — full-width warm-dark `#0f0e0d` section, centred 48px serif headline in ivory, one sentence of white@72% sans copy, a single ivory `#fafaf9` 'Request a Demo' button at 4px radius, generous 96–128px vertical padding, strictly monochrome."**
### Iteration Guide
1. **Warm the black.** If the canvas is `#000000`, it's wrong — use warm near-black `#0f0e0d`. The brown undertone is load-bearing.
2. **Serif the headline, lightly.** Switch headlines to a serif at weight 400 (not bold). If they're sans or bold, the gravitas is gone.
3. **Strip every second colour.** Remove any blue/purple/green accent — the only accent is ivory `#fafaf9`. Status colours stay desaturated and warm.
4. **Make the CTA ivory.** Primary button = ivory fill, warm-dark label, 4px radius. One per viewport.
5. **Sharpen the corners.** Pull radii down to 4px on controls, 8px on cards. Kill any pills.
6. **Kill the glow.** Replace any coloured/box glow with pure-black shadow (overlays only) or a surface lift + hairline.
7. **Two-step the whites.** Headlines ivory `#fafaf9`, body pure white `#ffffff`, supporting copy white@72%/56%. Keep low-alpha whites off small essential text.
8. **Calm the copy.** Replace urgent/scarcity verbs with precise, memo-grade phrasing — "Request a Demo," "Read the case study." Trust, not pressure.
---
*Theme-toggle audit: score=0, signals=[dark-native — no light variant offered]*
1. Visual Theme & Atmosphere
Harvey makes AI software for legal and professional services, and the marketing site is calibrated to one job: convincing partners at white-shoe firms that this tool belongs in their world. So it abandons the entire consumer-AI playbook. There is no purple gradient, no electric-blue glow, no chrome-on-black product render. Instead you land on a warm near-black canvas #0f0e0d — a black with a trace of brown in it, the colour of dark walnut or a leather-bound brief rather than a terminal — and the first thing that resolves is a headline set in a custom serif (HarveySerifFont) at 72px, weight 400. A serif headline on a warm-dark ground reads as counsel, not startup. That single pairing carries the whole brand.
The system is, in the most literal sense, monochrome warm. There is exactly one accent: ivory #fafaf9. It is the colour of the headlines, the colour of the “Request a Demo” button, and the colour of every high-emphasis label. Body copy steps up to pure white #ffffff for maximum legibility; everything quieter descends through low-alpha white. No second hue is ever introduced — not a brand blue, not a success green sitting loudly in a toast. The discipline is the point: a firm that bills by the hour does not want a vendor whose website looks like a video game. The restraint signals seriousness.
Type does the work that colour does on other sites. The serif/sans split is the load-bearing decision: HarveySerifFont for display and editorial moments (headlines, pull-quotes, the occasional oversized stat), HarveySansFont for everything functional (body, navigation, buttons, labels). The serif supplies the gravitas and the institutional register; the sans keeps the interface crisp and contemporary so the brand never tips into “old law firm with a Times New Roman PDF.” It is the same move Anthropic makes with cream-and-serif, transposed into dark mode and stripped of the earth-tone palette — Harvey keeps only the elegance.
Corners are sharp. The CTA radius is a tight 4px; cards and inputs sit at 4–8px. Nothing is pill-shaped, nothing is playfully rounded. The geometry is square-shouldered and precise, the visual equivalent of a well-set legal document. Elevation comes from near-black shadows and faint warm lifts (#1a1918 cards on the #0f0e0d ground), not from glow or colour — depth is rendered the way a darkened room renders depth, in subtractive shades of the same warm black.
Atmospheric vocabulary that captures the feeling: counsel-grade, warm-dark, leather-and-ivory, serif-gravitas, monochrome-restrained, white-shoe, broadsheet-in-dark-mode, precise, credible, hushed, premium-professional. Every surface reads as if it were prepared for a managing partner.
Key Characteristics
- Warm near-black canvas
#0f0e0d— a black with brown in it, never pure#000 - Custom serif display (
HarveySerifFont) at 72px / weight 400 — the gravitas signal - Custom sans body (
HarveySansFont) — crisp, contemporary, functional - Strictly monochrome warm: ivory
#fafaf9is the only accent - Ivory CTA fill (warm-dark label) — the “Request a Demo” button
- Pure white
#ffffffbody for maximum legibility on dark - Sharp 4px corners — square-shouldered, document-precise geometry
- Value contrast over colour — depth via warm-black shades, not glow
- Borders are ivory at low alpha, never a separate grey
- Professional-services register: credible, restrained, premium
2. Color Palette & Roles
Canvas / Primary
- bg
#0f0e0d— the warm near-black ground; the defining surface. Never substitute pure#000000(it would go cold and lose the leather warmth). - text
#ffffff— pure white body copy; the maximum-legibility default on dark. - brand
#fafaf9— ivory; the single accent. Headlines, CTA fill, high-emphasis labels. - on-brand
#0f0e0d— the warm-dark label that sits on the ivory CTA.
Surface & Elevation
- surface
#1a1918— a faint warm lift above the canvas for cards and panels. - surface-raised
#242220— second elevation tier for popovers, sheets, sticky bars. - overlay-backdrop
rgba(0, 0, 0, 0.6)— the live--controls-backdrop-color; modal scrim / dim layer.
Text Scale (warm-neutral, descending)
- text-strong
#fafaf9— ivory; headlines and the highest-emphasis display type. - text
#ffffff— primary body copy. - text-secondary
rgba(255,255,255,0.72)— supporting copy, deck/lede paragraphs. - text-muted
rgba(255,255,255,0.56)— captions, metadata, footer microcopy. - text-faint
rgba(255,255,255,0.40)— disabled labels, placeholder, watermark.
Interactive
- link
#fafaf9— ivory links on the dark ground. - link-hover
#ffffff— brighten to pure white on hover. - selected-bg
rgba(250,250,249,0.08)— hovered / selected row or menu-item tint. - disabled
rgba(255,255,255,0.32)— inert control text.
Borders (ivory at low alpha — never a separate grey)
- border
rgba(255,255,255,0.12)— default hairline on dark. - border-strong
rgba(255,255,255,0.24)— emphasized rule; outlined-button border. - border-subtle
rgba(255,255,255,0.06)— quietest division between same-tone surfaces.
Shadow Colors
Harvey’s shadows are pure-black, not tinted — on a warm-dark page the most natural depth cue is a deeper black, so shadows run rgba(0,0,0,0.40) to rgba(0,0,0,0.70). They appear only on lifted surfaces (popovers, modals, sticky nav); flat sections rely on the faint surface lift (#1a1918 on #0f0e0d) plus a hairline border for separation. No coloured or glow shadows — colour glow would break the monochrome discipline instantly.
Semantic
The brand protects its monochrome register even in status colours — semantics are desaturated and warm, never the loud Material ladder.
- success — bg
rgba(122,158,122,0.14), text#a9c9a9(muted sage). - warning — bg
rgba(201,169,110,0.14), text#d8be93(muted gold). - danger — bg
rgba(196,110,110,0.14), text#e0a3a3(muted clay-red). - info — bg
rgba(255,255,255,0.08), text#fafaf9(just ivory on a tint — the most on-brand choice).
Note the deliberate restraint: the safest “status” colour in this system is no colour at all — an ivory label on a faint white tint. Reach for the muted hues only when meaning requires differentiation.
3. Typography Rules
Font Family
- Display & Editorial:
"HarveySerifFont", "Tiempos Headline", "Canela", Georgia, serif— a custom transitional/Didone-adjacent serif used at weight 400–500. This is the brand’s signature — the gravitas of a legal broadsheet rendered in dark mode. - Body & UI:
"HarveySansFont", "Söhne", "Inter", system-ui, sans-serif— a custom grotesque-humanist sans for body copy, navigation, buttons, and labels. Crisp and contemporary; keeps the interface from feeling antique. - Mono:
ui-monospace, "SF Mono", "Söhne Mono", Menlo, monospace— for code, tabular data, and citation references. - OpenType features:
ligaandkernalways on;tnumandzeroin mono for aligned figures and slashed zero.
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|---|---|---|---|---|---|---|
| Display Hero | HarveySerifFont | 96px | 400 | 1.00 | -0.02em | Oversized landing statement |
| Display Large | HarveySerifFont | 72px | 400 | 1.04 | -0.018em | Section opener at scale |
| H1 | HarveySerifFont | 72px | 400 | 1.05 | -0.018em | Page / hero title (live-probed) |
| H2 | HarveySerifFont | 48px | 400 | 1.10 | -0.012em | Major section heading |
| H3 | HarveySerifFont | 32px | 500 | 1.20 | -0.008em | Sub-section heading |
| H4 | HarveySerifFont | 24px | 500 | 1.30 | -0.004em | Card / block heading |
| Eyebrow | HarveySansFont | 13px | 500 | 1.40 | 0.08em uppercase | Section pre-label |
| Body Large | HarveySansFont | 18px | 400 | 1.60 | 0 | Lede / deck paragraph |
| Body | HarveySansFont | 16px | 400 | 1.60 | 0 | Default body (live-probed) |
| Body Small | HarveySansFont | 14px | 400 | 1.55 | 0 | Captions, sidebars, footnotes |
| Label | HarveySansFont | 13px | 500 | 1.40 | 0 | UI labels, form labels |
| Caption | HarveySansFont | 12px | 500 | 1.40 | 0.02em | Metadata, image captions |
| Pull Quote | HarveySerifFont | 28px | 400 | 1.30 | -0.01em italic | Testimonial / editorial quote |
| Button | HarveySansFont | 15px | 500 | 1.0 | 0 | All button labels |
| Nav Link | HarveySansFont | 15px | 500 | 1.0 | 0 | Top-nav items |
| Code | Mono | 14px | 400 | 1.55 | 0 | Inline + block code |
Principles
- Serif display, sans body — non-negotiable. The serif headline on warm-dark is the entire brand signal. Setting headlines in the sans collapses Harvey into generic dark-mode SaaS.
- Display weight stays light (400). Harvey’s serif headlines are set at weight 400, not bold — the elegance comes from the letterforms and size, not from heft. Resist the instinct to bold a 72px headline.
- Negative tracking scales with size. -0.02em at 96px, -0.018em at 72px, easing to ~0 by 24px. Compression at large sizes reads as confident, masthead-grade typesetting.
- Sans carries all chrome. Navigation, buttons, labels, eyebrows, form fields, captions — all
HarveySansFont. Only headlines, pull-quotes, and oversized editorial stats use the serif. - Body line-height is generous (1.6). Professional-services copy is dense and consequential; 1.6 leading keeps long paragraphs readable on the dark ground.
- Ivory for headlines, white for body. The two-step value system (
#fafaf9display /#ffffffbody) is subtle but deliberate — ivory headlines feel warmer and more editorial; pure-white body maximises legibility. - Italics live in the serif only. Pull-quotes and gentle emphasis use serif italic; the sans never italicises in display.
- Uppercase eyebrows with wide tracking. 13px / 500 / 0.08em uppercase eyebrows label sections — the one place tracking goes positive.
4. Component Stylings
Buttons
Primary (Ivory)
- Background:
#fafaf9ivory. Text:#0f0e0dwarm-dark, HarveySansFont 500 / 15px. - Padding:
10px 18px. Radius:4px. No border. - Hover: bg →
#ffffff(brighten to pure white). Active: bg →#ebebe9. - Use: the primary CTA — Request a Demo, Get started, Contact sales. The single ivory moment per viewport.
Secondary (Outlined)
- Background: transparent. Text:
#fafaf9ivory. Border:1px solid rgba(255,255,255,0.24). - Same padding / radius / font as primary.
- Hover: bg →
rgba(255,255,255,0.08); border may brighten to 0.36 alpha. - Use: twin to primary — Read the case study, Watch the overview.
Ghost (Text)
- Background: transparent. Text:
rgba(255,255,255,0.72). No border. - Padding:
10px 14px. Radius:4px. - Hover: text →
#fafaf9ivory. - Use: quietest action — nav links, repeated/footer CTAs, “Learn more.”
Disabled
- Background:
rgba(255,255,255,0.08). Text:rgba(255,255,255,0.32). Radius:4px. No border, no hover. - Use: inert state for any of the above.
Cards
Feature / Case-Study Card
- Background:
#1a1918(faint warm lift). Border:1px solid rgba(255,255,255,0.12). Radius:8px. Padding:24px. - Shadow: none at rest — the surface lift plus hairline does the separation.
- Hover: border →
rgba(255,255,255,0.24); optionalstandardshadow on interactive cards. Transition240ms ease-standard. - Use: capability tile, customer logo panel, resource/blog index entry.
Quote Card
- Background:
#1a1918. Border:1px solid rgba(255,255,255,0.12). Radius:8px. Padding:32px. - Quote in HarveySerifFont 28px / 400 / italic, ivory; attribution in HarveySansFont 14px muted.
- Use: testimonial from a firm or partner.
Badges, Tags, Pills
Standard Badge — bg rgba(255,255,255,0.08), text #fafaf9 ivory, radius 4px, padding 4px 10px, HarveySansFont 500 / 12px / 0.02em tracking. Category labels, “New,” section markers.
Outline Badge — transparent bg, text rgba(255,255,255,0.72), border 1px solid rgba(255,255,255,0.16), radius 4px. Quieter alternative.
Status Badge — uses the desaturated semantic tints (sage / gold / clay-red) with matching low-alpha background; radius 4px. Reserve for genuine status, not decoration.
Inputs / Forms
- Background:
rgba(255,255,255,0.04)(just barely lifted off canvas). Border:1px solid rgba(255,255,255,0.16). Radius:4px. Padding:10px 14px. - Font: HarveySansFont 400 / 15px. Placeholder:
rgba(255,255,255,0.40). - Focus:
0 0 0 2px rgba(250,250,249,0.40)ivory ring; border brightens torgba(255,255,255,0.32). - Error: border →
#e0a3a3, ring →rgba(196,110,110,0.30); helper text in danger-text. - Label: HarveySansFont 13px / 500 ivory above field; helper caption 12px muted below.
Navigation
- Header height
64px. Background#0f0e0d(transparent over hero, solid on scroll with aborder-subtlebottom rule). - Logo: Harvey wordmark in ivory.
- Nav links: HarveySansFont 500 / 15px, colour
rgba(255,255,255,0.72), padding8px 12px. Hover →#fafaf9ivory. - Right side: a ghost “Log in” / “Sign in” + the primary ivory “Request a Demo” CTA.
- Mobile: right-aligned hamburger → full-screen sheet; links stack at 18–20px / 500, CTA pinned at the bottom.
5. Layout Principles
Spacing System
- Base unit: 4px.
- Scale: 4, 8, 12, 16, 24, 32, 48, 64, 96, 128 — a clean 4px-based ladder.
- Density observation: Harvey is calm but not as airy as a print-magazine brand — it reads as a confident enterprise page. Headlines get room (96–128px above/below) but content blocks sit at a businesslike density appropriate for dense, consequential copy.
Grid & Container
- Page max width:
1280px— a standard, no-nonsense container width that reads as enterprise rather than editorial-eccentric. - Site gutter:
clamp(24px, 5vw, 64px). - Grid: 12 columns with 24px gutters. Hero spans full width; capability rails span 8; sidebars span 4.
- Hero treatment: full-bleed warm-dark, 72–96px serif headline, body confined to a ~720px column anchored left.
Whitespace Philosophy
Whitespace on a dark canvas reads as gravitas — the more black around a serif headline, the more weight it carries. Harvey uses generous 96–160px section gutters between major blocks and lets hero headlines float in surrounding dark, but keeps interior content (feature grids, customer logos, copy blocks) at a practical density. The negative space is warm-dark, so it never feels empty — it feels composed.
Section Cadence
- Hero (warm-dark, serif headline + ivory CTA) → Trust strip (customer / firm logos in muted ivory) → Capability rail (card grid on canvas) → Editorial / outcomes section (720px serif-headed copy) → Testimonial card → CTA band → Footer.
- Sections separate by spacing alone or by a single
border-subtlehairline; consecutive dark sections may alternate canvas#0f0e0d↔ surface#1a1918for quiet rhythm.
6. Shapes & Radius Scale
| Tier | Value | Use |
|---|---|---|
| Micro | 2px | Slim chip corners, decorative dividers |
| Standard (sm) | 4px | The signature — buttons, inputs, badges, the CTA |
| Comfortable (md) | 8px | Cards, panels, dropdowns |
| Relaxed (lg) | 12px | Modals, larger callout boxes |
| Featured (xl) | 16px | Oversized feature panels, image frames |
| Pill | 9999px | Avoided — used at most for rare circular avatars |
Harvey’s defining radius is the sharp 4px on the CTA and form controls, with cards stepping up only to 8px. The system reads square-shouldered and precise. There are effectively no pill shapes — rounding everything would soften the professional-services register the brand depends on. Compound / per-corner radii are not used.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 | Flat — no shadow, on #0f0e0d | Default page surface, hero, body sections |
| 1 | Surface lift #1a1918 + 1px hairline | Cards, panels, capability tiles |
| 2 | rgba(0,0,0,0.40) 0 1px 2px | Sticky nav on scroll |
| 3 | rgba(0,0,0,0.50) 0 6px 20px -6px | Hover-lifted cards, dropdowns |
| 4 | rgba(0,0,0,0.60) 0 18px 48px -12px | Popovers, menus, sheets |
| 5 | rgba(0,0,0,0.70) 0 32px 80px -20px + rgba(0,0,0,0.6) backdrop | Modals, dialogs |
Shadow Philosophy
On a warm near-black canvas, the most honest depth cue is a deeper black — so Harvey’s shadows are pure-black at increasing opacity rather than tinted or glowing. Most elevation, however, is achieved without shadow at all: a faint surface lift (#1a1918) plus a rgba(255,255,255,0.12) hairline reads as “raised” because the eye perceives the edge and the slightly lighter face. Shadows are reserved for true overlays (popovers, modals), where the rgba(0,0,0,0.6) backdrop dims the page behind. The brand never uses coloured glow — a blue or purple halo would shatter the monochrome discipline.
8. Interaction & Motion
Easing Curves
ease-standard:cubic-bezier(0.4, 0, 0.2, 1)— default for hover, focus, colour transitions.ease-emphasized:cubic-bezier(0.2, 0, 0, 1)— punchier; used on modal enter and hero reveal.
Duration Buckets
- Fast (150ms) — colour transitions, focus rings, link/nav hovers.
- Standard (240ms) — button hover, card hover, dropdown reveal.
- Slow (320ms) — modal enter/exit, section fade-in on scroll.
Per-Component Micro-States
- Button (primary) hover: ivory
#fafaf9→ pure white#ffffff, 150ms. No lift, no scale — value shift only. - Button (secondary/ghost) hover: background fades in to
rgba(255,255,255,0.08); text brightens to ivory. - Card hover: border
0.12→0.24alpha over 240ms; interactive cards may add thestandardshadow. - Link hover:
rgba(255,255,255,0.72)→#fafaf9over 150ms. - Input focus: 2px ivory ring at 40% alpha fades in over 150ms; border brightens.
- Nav link active: subtle ivory underline or full-opacity ivory text.
Page Transitions
Hero text fades in over 320ms with a small (~16px) translate-up; below-fold sections use IntersectionObserver to fade in near 85% viewport at 320ms, opacity-led with minimal translate. The motion register is settled and quiet — no bounce, no parallax theatrics.
Reduced Motion
@media (prefers-reduced-motion: reduce) — all transitions become opacity-only, durations halved; translate animations disabled; scroll-linked reveals snap to final state.
9. Accessibility & A11y
Contrast Pairs (computed from live tokens)
#fffffftext on#0f0e0dbg: ≈19.3:1 — AAA at all sizes (the body default).#fafaf9ivory on#0f0e0dbg: ≈18.6:1 — AAA (headlines, links).#0f0e0don#fafaf9brand (CTA): ≈18.6:1 — AAA (warm-dark label on ivory button).rgba(255,255,255,0.72)secondary on#0f0e0d: ≈11.4:1 — AAA (supporting copy).rgba(255,255,255,0.56)muted on#0f0e0d: ≈7.6:1 — AAA at body sizes (captions).rgba(255,255,255,0.40)faint on#0f0e0d: ≈4.4:1 — AA at large sizes / disabled only; do not use for essential body text.
The warm-dark + ivory pairing is a contrast windfall: nearly every important type pair clears AAA, so the only care needed is keeping low-alpha whites off small essential text.
Focus Indicators
- Default focus ring:
0 0 0 2px rgba(250,250,249,0.40)ivory ring with 2px offset. - Every interactive surface keeps a visible focus state — no
outline: nonewithout an ivory-ring replacement.
ARIA Patterns
- Navigation:
<nav aria-label="Main">with a skip-link to main content. - Disclosure:
<button aria-expanded aria-controls>for FAQ / collapsible blocks. - Dialog:
role="dialog" aria-modal="true" aria-labelledbywith focus trap and Esc-to-close on the demo-request modal. - Live regions:
aria-live="polite"for form validation messages.
Keyboard Navigation
- Tab order matches visual flow: skip-link → nav → hero CTA → main → footer.
- All buttons, links, inputs reachable via Tab; the demo modal traps focus until dismissed.
Esccloses modals and dropdowns; arrow keys navigate menus.
Screen Reader Hints
- Decorative dividers and background flourishes are
aria-hidden="true". - Icon-only buttons carry
aria-label. - Customer-logo strip provides text alternatives for each firm.
Reduced Motion
Honoured globally — all translate/scale animation becomes opacity-only; durations halve.
10. Responsive Behavior
Breakpoints
| Name | Width | Use |
|---|---|---|
| Mobile | < 640px | Single column, full-bleed sections, stacked nav sheet |
| Tablet | 640–1024px | 2-column rails, narrower gutters |
| Desktop | 1024–1280px | Full 12-col grid, 720px prose |
| Wide | 1280–1536px | Page locks toward 1280 max, gutters expand |
| Ultra | > 1536px | Container caps; surrounding warm-dark grows |
Touch Targets
- Minimum tap target: 44×44px.
- Buttons reach ≥44px height on mobile (10px vertical padding + line-height, bumped where needed).
- Nav link tap area honoured at 44×44px even when visual padding is tighter.
Collapsing Strategy
- Header: full nav at ≥1024px; right-aligned hamburger → full-screen sheet below (CTA pinned at the bottom of the sheet).
- Hero headline: 96px → 72px → 48px across desktop / tablet / mobile.
- Capability grid: 3-up desktop → 2-up tablet → 1-up mobile.
- Body width: 720px column → fluid ~90vw on mobile.
- Section spacing: 160px → 96px → 64px across sizes.
Image Behavior
- Imagery and product renders use
aspect-ratioto prevent layout shift. srcset1x/2x for crisp logos and screenshots on the dark ground.- Lazy-load below-fold media; eager-load hero.
- Dark-mode-native imagery — screenshots and illustrations are prepared on dark so they sit on the canvas without a light card frame.
Container Queries
Used inside capability cards to swap icon-left vs. icon-top layout when card width crosses ~320px.
11. Content & Voice
Tone
Credible, precise, professional. Harvey writes the way a senior associate writes a clear memo — declarative, specific, free of hype. Headlines state capability or outcome plainly; subheads explain mechanism and proof. The register assumes a sophisticated reader (lawyers, professional-services partners) and never condescends or over-sells. Confidence comes from precision, not volume.
Microcopy Patterns
- Button verbs: “Request a Demo,” “Contact sales,” “Read the case study,” “Get started.” Never “Sign up free!”, never a trailing ”→ now”.
- Error messages: specific and respectful — “We couldn’t submit your request. Check the highlighted fields and try again.” No shame, no exclamation.
- Success confirmations: brief and assured — “Thanks — our team will be in touch.”
- Loading states: quiet — “Submitting…” — no playful copy.
Empty States
Explain the state and offer the next step, in plain language: “No matters yet. Add a workspace to get started.” Avoid apology, mascots, or “Oops!”. For a professional-services audience, calm competence beats personality.
CTA Verb Conventions
- Primary (hero / nav): “Request a Demo,” “Contact sales,” “Get started”
- Secondary: “Read the case study,” “Explore the platform,” “Watch the overview”
- Footer: “Read our research,” “View security,” “See customer stories”
The brand never trades in urgency or scarcity — no countdowns, no “limited spots.” Trust is the currency; the voice protects it.
12. Dark Mode & Theming
Dark-native — the warm near-black canvas IS the brand. Harvey’s marketing surface is built dark-first; the warm #0f0e0d ground plus ivory serif is the entire identity, not a togglable theme. There is no light-mode marketing variant, and one would be a different brand: the gravitas comes specifically from a serif headline glowing ivory out of warm darkness.
If a downstream surface (a help-centre, a docs site, an embedded widget) ever needed a light companion, the disciplined translation would be: invert to a warm off-white ground (something like #faf9f7, not pure white), keep headlines in HarveySerifFont, set text to the warm-dark #0f0e0d, and render the CTA as warm-dark fill with ivory/white label. The serif/sans split, the 4px corners, and the strict monochrome would all carry over — only the value polarity flips. This is not currently shipped; the canonical experience is dark.
13. Lineage & Influences
Harvey’s design DNA is the white-shoe law firm transposed into dark mode. The warm near-black canvas, the serif headline, the single ivory accent, and the sharp corners together quote the visual language of institutional legal and financial brands — leather-bound, monogrammed, understated — rather than the visual language of consumer tech. Where most AI products signal novelty (gradients, glow, electric accents), Harvey signals trust: the same instinct that makes a law firm’s letterhead restrained and a private bank’s website quiet.
What it inherits: the serif-for-gravitas tradition of editorial and institutional brands (close kin to Anthropic’s cream-and-serif, recast in dark and stripped of the earth-tone palette); Swiss-grade restraint in its tight monochrome system; and the dark-mode-as-premium register that brands like Linear and Vercel established for serious software. What it borrows from contemporaries: Linear’s near-black canvas and hairline-on-dark discipline, Anthropic’s serif-body confidence, the value-contrast-over-colour depth model. What it rejects, deliberately: gradient meshes, neon or electric accents, pill-shaped friendliness, exclamation-point marketing voice, and any “AI sparkle” iconography — every one of which would undercut the professional-services credibility the brand is engineered to project.
Named influences:
- Anthropic — serif-for-body/headline confidence and warm-neutral restraint, recast here into dark mode. https://www.anthropic.com
- Linear — near-black canvas, hairline-on-dark elevation, value-contrast depth. https://linear.app
- Vercel — monochrome dark-mode-premium register for serious software. https://vercel.com
- Klim Type Foundry — DNA reference for the transitional/editorial serif weight ladder (Tiempos / Canela family). https://klim.co.nz
- Stripe — hairline-border restraint and cool-confidence monochrome discipline. https://stripe.com
- The Financial Times — institutional, serif-led, premium-professional editorial register. https://www.ft.com
14. Do’s and Don’ts
Do
- Do keep the canvas at warm near-black
#0f0e0d— a black with brown in it, never pure#000000. - Do set headlines in
HarveySerifFont(or Tiempos / Canela fallback) at large sizes and weight 400 — light, not bold. - Do treat ivory
#fafaf9as the only accent — headlines, the CTA, high-emphasis labels. - Do fill the primary CTA with ivory and a warm-dark label (the “Request a Demo” pattern).
- Do set body in pure white
#ffffffat 1.6 line-height for maximum legibility on dark. - Do keep corners sharp — 4px on buttons/inputs/badges, 8px on cards.
- Do build elevation from surface lift (
#1a1918) + hairline borders, with pure-black shadows for true overlays only. - Do keep semantic colours desaturated and warm so they don’t break the monochrome register.
- Do use uppercase, wide-tracked (0.08em) sans eyebrows above section headlines.
- Do keep the voice precise and credible — memo-grade, never breathless.
Don’t
- Don’t use pure black
#000000for the canvas — it goes cold and loses the warm leather quality. - Don’t set headlines in the sans, or bold the serif. The light serif headline is the brand.
- Don’t introduce a second accent hue — no brand blue, no purple, no neon. Monochrome warm is non-negotiable.
- Don’t use the ivory CTA fill for more than the primary action per viewport.
- Don’t round things into pills — sharp 4px corners carry the professional register.
- Don’t add coloured or glow shadows — depth is pure-black and value-led.
- Don’t drop low-alpha white (< 0.5) onto small essential body text — keep it AA+.
- Don’t ship gradient meshes, parallax, or “AI sparkle” iconography.
- Don’t use urgent/scarcity verbs (“Sign up free!”, “Limited spots!”). Trust, not pressure.
- Don’t frame dark-native imagery inside a light card — prepare media on the dark ground.
15. Agent Prompt Guide
Quick Color Reference
bg: #0f0e0d (warm near-black canvas)
text: #ffffff (body copy)
brand: #fafaf9 (ivory — only accent; headlines + CTA)
on-brand: #0f0e0d (warm-dark label on ivory CTA)
surface: #1a1918 (card / panel lift)
surface-raised: #242220
text-secondary: rgba(255,255,255,0.72)
text-muted: rgba(255,255,255,0.56)
border: rgba(255,255,255,0.12)
overlay-backdrop: rgba(0,0,0,0.6)Example Component Prompts
-
“Create a hero in Harvey style — warm near-black
#0f0e0dcanvas, a 72px headline in a serif (HarveySerifFont / Tiempos fallback) at weight 400 with -0.018em tracking and ivory#fafaf9colour, 18px sans deck in white at 1.6 line-height, a single primary CTA filled ivory#fafaf9with warm-dark#0f0e0dlabel at 4px radius reading ‘Request a Demo’, no gradient, no glow.” -
“Design a feature card —
#1a1918background on the dark page,1px rgba(255,255,255,0.12)border, 8px radius, 24px padding, 24px serif heading in ivory, 16px sans body in white@72%, no shadow at rest, hover deepens the border to 0.24 alpha.” -
“Build a primary nav — 64px header, warm-dark
#0f0e0dbackground with argba(255,255,255,0.06)bottom hairline on scroll, ivory wordmark left, sans links 15px / 500 in white@72% that brighten to ivory#fafaf9on hover, right side a ghost ‘Log in’ plus the ivory ‘Request a Demo’ CTA.” -
“Compose a testimonial card —
#1a1918panel, 8px radius, 32px padding, the quote in serif (HarveySerifFont) 28px / 400 / italic in ivory, attribution in 14px sans white@56%, no quotation glyphs, no coloured accent.” -
“Render a form field set — inputs with
rgba(255,255,255,0.04)fill,1px rgba(255,255,255,0.16)border, 4px radius, white text, placeholder white@40%, a 2px ivoryrgba(250,250,249,0.4)focus ring; sans 13px ivory labels above, 12px muted helper below.” -
“Create a CTA band — full-width warm-dark
#0f0e0dsection, centred 48px serif headline in ivory, one sentence of white@72% sans copy, a single ivory#fafaf9‘Request a Demo’ button at 4px radius, generous 96–128px vertical padding, strictly monochrome.”
Iteration Guide
- Warm the black. If the canvas is
#000000, it’s wrong — use warm near-black#0f0e0d. The brown undertone is load-bearing. - Serif the headline, lightly. Switch headlines to a serif at weight 400 (not bold). If they’re sans or bold, the gravitas is gone.
- Strip every second colour. Remove any blue/purple/green accent — the only accent is ivory
#fafaf9. Status colours stay desaturated and warm. - Make the CTA ivory. Primary button = ivory fill, warm-dark label, 4px radius. One per viewport.
- Sharpen the corners. Pull radii down to 4px on controls, 8px on cards. Kill any pills.
- Kill the glow. Replace any coloured/box glow with pure-black shadow (overlays only) or a surface lift + hairline.
- Two-step the whites. Headlines ivory
#fafaf9, body pure white#ffffff, supporting copy white@72%/56%. Keep low-alpha whites off small essential text. - Calm the copy. Replace urgent/scarcity verbs with precise, memo-grade phrasing — “Request a Demo,” “Read the case study.” Trust, not pressure.
Theme-toggle audit: score=0, signals=[dark-native — no light variant offered]
Drop harvey into your project, then ship the actual sections in an afternoon.
1 · install design
npx @webdesignhot/design-md add harvey 2 · ship landing page
npx agentkit init --design harvey