light · sans · developer · warm · editorial
DESIGN.md inspired by Convex
Warm cream canvas, near-black ink, GT America — a reactive backend that dresses like a broadsheet.
By webdesignhot · www.convex.dev ↗
$ npx @webdesignhot/design-md add convex
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Aave Ghost-soft DeFi — lavender #978fff on white, custom Aave Repro sans, pastel gradients in a usually-brutalist lending space. Accenture Dark hero, white Graphik, and one electric purple — the `>` greater-than mark made into a whole consulting brand. '#a600ff' is always moving forward. Adidas Pure-black sport-utility, AdihausDIN/adidasFG uppercase, three-stripe geometry — the engineering canon for global sportswear. Adobe Creative-suite chrome — paper-white canvas, magenta-to-orange wordmark gradient, and Adobe Clean carrying every product grid. Aesop Monochrome-warm apothecary — ivory canvas, charcoal type, Suisse Int'l set small, 0px corners. Affirm Honest-money fintech in the dark — indigo #4a4af4 CTAs at near-pill 96px radius, light-weight white headlines, no fine print. AgentKit Three swappable themes for AI agent products — editorial dark, daylight bright, fintech cool-blue. Airbnb Pure-white marketplace canvas with one Rausch coral and Cereal — generous photography, soft pills, modest type. Airtable White-canvas editorial workflow software with full-bleed coral and forest signature cards punctuating a near-black pill-CTA system. Alibaba Electric orange `#ff6a00` + dense merchant grids — the global B2B wholesale floor as a website. Allbirds Oatmeal-canvas eco-minimalism — Geograph sans on warm Amazon Smile-orange CTA, Amazon Ember sans, dense product grids — the canonical everything-store interface. Amazon Web Services Squid-ink navy with Smile-orange CTAs — the densest tile-portal on the cloud-platform internet. American Express White-canvas premium-restraint membership UI — signature Amex Blue accent, near-black editorial type, concierge-tier hierarchy. Amplitude Light-canvas digital-analytics surface — IBM Plex Sans, grey #565656 body, black full-pill CTAs and a signature #1e61f0 blue. Anthropic Editorial broadsheet for AI safety — cream canvas, Anthropic Serif body, terracotta clay accent, magazine geometry. Anytype Pure-black canvas, white ink, and a multi-color 'any' palette — a local-first, encrypted knowledge base that turns privacy into a colorful object. Apple White-canvas product theatre — SF Pro Text, 980px pill CTAs, and a single-blue accent system. Apple Music Pink-red gradient hero with album-grid kinesthetics — SF Pro precision, signature `#fa233b` brand pink, glassy dark canvas. Apple TV+ Pure-black cinematic theatre with SF Pro and ruthless minimalism — content as the only voice. Arbitrum Arbitrum Blue on white — Layer 2 chain marketing with Inter sans, structured grids, sophisticated-restraint contrasted with Solana's cinematic. Arc Browser-as-personality marketing — buttery cream canvas, Marlin Soft display, hand-tooled blue-and-coral palette. Are.na Bare grey-and-orange minimalism — a single Helvetica-class sans, hairline borders, and a stubborn refusal to optimise for engagement. Asana Approachable work management in soft purple — Asana Sans at modest weights with a rainbow accent palette and warm sky-tinted whitespace. Astro Cosmos navy canvas with violet-to-orange brand gradient — Mona Sans display, Inter body, Astro''s star-chart MPA framework dressed as an observatory dashboard. ASUS Republic of Gamers red `#cd0000` on black with bold sans — Taiwan engineering meets esports brutalism. Atlassian Enterprise-blue corporate canvas — signature Atlassian Blue, Charlie display type, four-product mark. Audi Vorsprung durch Technik on near-black — Audi Type sans, four-rings precision, and a near-monochrome canvas with `#bb0a30` reserved for sport. Auth0 Twilight-blue dark canvas with TWK Lausanne 300 display + Aeonik body — the original identity-platform aesthetic. Away Editorial travel-luggage DTC — Graphik on white, photography-led, sharp 0px white CTAs over dark hero imagery. Axiom Deep-navy observability with a cyan electric accent — Inter for body, JetBrains Mono for every event label, and a structural grid that reads as logs at planet scale. Axios Smart-brevity in chromatic form — blocky white canvas, Tiempos-flavored Atiza serif, signature `Why it matters:` time-bars and bullet-first prose. Bandcamp Bandcamp Cyan + Helvetica — indie-music marketplace honesty, no streaming-platform polish, no algorithmic carousels. Base Coinbase-adjacent L2 minimalism — coinbaseSans on white, signature electric blue Baseten White canvas with Inter and a signature `#6c5ce7` purple — ML model deployment dressed in approachable workshop chrome. BBC News Signature BBC red (`#bb1919`), Reith Sans + Reith Serif, the global broadcaster authority typography of the world''s public-service news. Bear Off-white canvas, a custom bearsans display, a red bear icon, and tealish handwritten underlines — a Markdown notes app dressed as a Mac Pro magazine. beehiiv Aggressive black-on-yellow newsletter punch — heavy display sans, hyper-flat cards, and a `#ffd60a` highway-yellow that reads like a tabloid front page. Best Buy Yellow price-tag mark, electric blue trust, bold sans — big-box electronics design with Geek-Squad confidence. Binance Trading-floor near-black with a single high-voltage Binance Yellow doing all the brand work — BinanceNova for type, BinancePlex for numbers. Biome A white-canvas Rust toolchain page where one deep azure blue does all the work. Black Forest Labs Frontier-lab monochrome — stark white canvas, dark hero, near-black green-tint type, Instrument Sans at 500 throughout. Bloomberg Iconic black-orange financial broadsheet — BWHaasHead headlines, AvenirNextPForBBG chrome, terminal-grade data density. Bluesky Sky-blue `#0085ff` on bright white with Inter sans — the AT-Protocol social network rendered as airy, federated, open. Blur Pure-black canvas, neon `#ff8700` orange voltage, and JetBrains-Mono-default everywhere — brutalist NFT trader terminal as competitive instrument. BMW Corporate-blue calm — BMW Type Next on a cream-tinted white, dark navy hero bands, and the M-stripe triplet in reserve. BMW M Performance black on M-blue/M-violet/M-red — the motorsport variant that turns BMW corporate into track-day theatre. Bolt An electric-blue command line for the web — StackBlitz's AI builder on a near-black #1e1e21 canvas, Inter Display, builder's register. Booking.com Deep-blue commerce engine — Bookin Sans on white, yellow CTA voltage, dense booking-funnel maximalism. Booking.com Booking Blue + signal yellow — the deal-finder design language at maximum density, optimized for conversion not contemplation. Bose Pure black canvas, Helvetica restraint, and premium-audio confidence — sound presented as engineering art. Brex Cool grey-blue surfaces, magenta-to-purple-to-indigo gradient, Söhne 600 — fintech as fast, modern, slightly flashy. Brilliant STEM education with playful diagram-energy — warm coral CTA on near-black, custom Brilliant Sans, illustrated geometry as hero. Bugatti French-engineered austerity — pure black canvas, three Bugatti typefaces, and full-bleed photography as the only voltage. Bun Cream canvas with chunky pink accents and the wide-eyed mascot — a JS runtime dressed as a 1970s bakery sign. Buttondown Indie newsletter software in heavy 900-weight Auto Pro — electric `#0069ff` pill CTAs and soft-yellow highlights on a pure-white canvas. Cal.com Open-source calendly with one bold custom font — Cal Sans on a soft `#f4f4f4` paper canvas. Calm Signature `#0066ff` deep blue + Aktiv Grotesk + meditation-deep cool atmospheric calm. Calm Mindfulness in a serif — Calm Cream canvas, soft moonlit blue and forest green, Visby Round display, breathing-pace motion. Capacities Cream-yellow canvas, Inter at 700 with a Crimson Pro serif fallback, and a yellow underline as page ornament — a PKM that thinks like a sketchbook. Capital One Confident-accessible banking — navy authority, one red swoosh, 2px-sharp blue. Captions Near-white studio canvas, an Exposure display, and a violet brand keyed off a full crayon-box of CSS color vars. Caraway Wholesome non-toxic-cookware DTC — Suisse Works serif on warm off-white, deep teal-green pill CTAs, pastel colorway palette. Cartesia Bright clinical white with a single deep-blue action — voice-AI presented as scientific instrument rather than consumer product. Cash App Electric `#00d54b` green on near-black, Cash Sans monospace-flavoured geometry, and p2p-money youth aesthetic. Casper Cozy DTC sleep brand — Casper navy/indigo ink (`#1e306e`) on a pure-white canvas, deep-navy `#012169` pill CTAs at 32px radius, Calibre body under New Kansas friendly-serif display. Premium that tucks you in. Character.AI Cool zinc canvas, custom atHauss sans, and dark pill CTAs — a roleplay social product dressed in TikTok-grade neutrality. Chase Trust-institutional banking UI — white canvas, near-black ink, bright-blue primary + green secondary CTAs in Open Sans. Chevrolet Gold-cross American classic — Louis sans on white with a `#cd9834` bowtie, a `#003876` corporate blue, and Camaro/Corvette red drama in reserve. CircleCI Light-content CI/CD platform — near-black hero, Inter sans, navy chrome with a restrained CircleCI-green accent. ClassPass Wellness-marketplace energy — coral-pink CTA on warm white, GT America sans, photographed-class-as-hero pattern. Claude.ai Cream paper canvas, Anthropic Sans for body and Anthropic Serif for the headline — an AI assistant set in literary type. Clerk Geist + Suisse on near-black canvas with `#6c47ff` violet CTA — the drop-in-auth dev-tool aesthetic. ClickHouse Near-pure black canvas with electric yellow as the brand voltage — database performance dressed in voltmeter chrome. Cloudflare Infrastructure-grade calm — white canvas, dark hero band, FT Kunst Grotesk, signature Cloudflare orange, full-pill CTAs. Cloudinary Media-API technical infrastructure in confident blue — Inter at modest weights with a deep navy-blue brand and a single chromatic accent for media moments. Coda White-canvas productivity surface — Calibre display over Inter body, near-black UI with a single confident #0066ff blue and warm-cream callouts. CodeRabbit Near-black AI-review canvas — warm CodeRabbit orange accent, Plus Jakarta Sans, sharp 4px white CTAs. CodeSandbox Pale-lime electricity on a Cognition Research-lab monochrome — warm off-white, grotesk display, serif body, sharp 0px black. Cohere Stark white editorial canvas with deep green-black product bands and a CohereText/Unica77 type split. Coinbase Institutional-grade calm — pure white canvas, a single Coinbase Blue, and Coinbase Display set at weight 400 instead of 700. Composio Near-black canvas with deep-electric-blue voltage and a 2x2 terminal-mockup hero — agent infrastructure dressed as developer instrumentation. Corsair Yellow `#ffff00` lightning on black with Roboto — RGB-everything peripherals and PC components. Costco Warehouse blue + signature red, Helvetica utilitarian — bulk-buying signage translated to web. Coursera University-blue `#0056d2` on warm-white parchment with Source Sans — the canonical online-degree marketplace. Craft Warm-white canvas, an Untitled Serif display over Untitled Sans body, near-black ink, and full-pill CTAs — a notes app dressed as a fine-press editorial. Cursor Warm cream IDE-marketing — `#f7f7f4` canvas, `#26251e` ink, custom CursorGothic display, JetBrains Mono code, vivid orange accent. CVS Health CVS-red heart on a clean white canvas — custom CVS Sans, near-black ink, trustworthy healthcare clarity. Databricks Signature Databricks Red Datadog NationalWeb on white with the iconic `#632ca6` purple — observability dressed as an enterprise dashboard, structurally dense, chromatically restrained, multicolour where the data demands it. dbt Labs dbt orange Deel A warm dark canvas with electric coral and orange accents — global payroll dressed as a confident product portrait. DeepSeek Deep-blue Chinese-tech minimalism — a research lab dressed in `#4d6bfe` and stark white space. Deliveroo Deliveroo Teal on white — food-delivery design at maximum saturation, custom Roo Sans, kangaroo-mark mascot energy. Dell Pragmatic blue `#007db8` with custom Roboto-derivative — business-first PC commerce since the dorm room. Deloitte Big-4 gravitas — pure-white canvas, true-black ink, Open Sans at light 300, and the signature green dot. Delta Air Lines Whitney sans on near-white, Delta navy + signal red — the Hartsfield-Jackson aircraft livery translated to web typography. Deno Inkwell black on warm white with the dinosaur mascot — TypeScript runtime as Eric Carle children's book. Descript Cream-pink canvas, a custom Brett display serif, and a wine-dark CTA — an AI video editor that ships like a magazine. Discord Indigo-ground hangout — gg sans body, ABC Ginto Nord display, 12-16px tile radii, white pill CTAs. Disney+ Deep navy gradient streaming hall with custom Inspire display sans and the unmistakable Disney+ wordmark arc. DoorDash Signature red-orange CTA, custom DoorDash Sans, delivery-funnel commerce — the dominant on-demand local marketplace. Drizzle ORM Near-monochrome white canvas, dark #282b3b controls, and one signature lime-green serpent (#c5f74f) — a no-magic TypeScript ORM. Duolingo Owl-green confidence and DIN-Round buttons that lift like candy — the gamified language app distilled to four colors and one mascot. dYdX Pure-black canvas, Satoshi-compressed display, and one signature indigo-purple #7774ff CTA — a pro-trader perps terminal as a brand. Dyson Engineering-greyscale on white — Dyson Futura Light at 44px (weight `300`, never bold), body ink `#333` not pure black, zero-radius CTAs with a fluid-dynamics ripple hover, and a single magenta accent reserved for haircare. The web brand of an engineering company that refuses to look like a marketing site. ElevenLabs Near-black voice-tech ground with white voice-wave aesthetic — Inter at studio scale, pill CTAs, and a single saturated accent that reads as both wayfinding and brand. Emirates Custom-serif luxury — Emirates red on light grey, gold accents, Fly Better editorial calm. Epic Games Pure-black canvas with custom Brutal Type / Heading Now display — Fortnite-saturated marketing meets PC-storefront merchandising. Ethereum Off-white canvas, ethereum-blue `#1c64f2` voltage, and Inter + serif duet — community-owned protocol as open documentation. Etsy Burnt-orange CTA, Graphik humanist sans, handcrafted-warmth aesthetic — the marketplace for makers and small batch. Everlane Pure white canvas, Maison Neue Book, near-black ink — radical-transparency DTC minimalism. Excalidraw Literal hand-drawn whiteboard — wobbly SVG strokes, Virgil-style handwriting, and a deliberately primitive UI that turns digital sketching into nostalgia. Expedia Navy commerce + Mango yellow voltage — Expedia Sans, dense travel-funnel density with One Key loyalty colour-coding. fal Pure white canvas, focal display at 120px, and near-black #252527 CTAs — generative-AI inference at editorial scale. Fantastical White paper, Effra geometric sans, full-round blue pills, and a rainbow of app-icon glass squares — a calendar app marketed like Apple''s Pro Apps. Ferrari Cinematic editorial in near-black — Rosso Corsa restraint, FerrariSans 500, and full-bleed cavallino photography. Figma Bright multi-color section bands with figmaSans display and figmaMono eyebrows — a marketing site that designs in scenes. Financial Times Salmon-pink page (`#fff1e5`) — the world''s most recognizable newspaper background, paired with Financier display + MetricWeb sans for global markets coverage. Fireworks AI Light canvas with Inter sans and a signature `#6720ff` purple-amber-orange spark — fast-inference platform dressed in speed-of-light kinetic chrome. Fly.io Mackinac display + Fragment Mono on a violet-saturated canvas — a PaaS that dresses like a small-press magazine. Ford American-truck heritage in corporate blue — Antenna sans, oval-script wordmark, and a deep `#003478` voltage that has carried the brand since 1927. Fortnite Battle-royale design at maximum saturation — neon yellow + electric blue on near-black, Burbank Big condensed display, season-driven brand kaleidoscope. Framer Black-on-white maximalism with electric gradient floods — Inter Display at heroic sizes, motion as a first-class material. Frontegg PP Neue Machina display + Neue Montreal body — plug-and-play user-management with deep-blue gravitas. Gemini (Google) Blue-into-violet gradient, Google Sans, soft Material 3 surfaces — Google''s house style applied to a chat interface. Ghost Warm-cream content CMS aesthetic — Inter for chrome, a soft serif for the writing surface, and a single confident green for action. GitHub Dark-canvas developer-platform marketing — Mona Sans variable headings, lime-green accent, near-black ground. GitHub Copilot Pure-white canvas, pure-black inverted CTAs, Mona Sans display — GitHub's editorial confidence applied to AI tooling. GitLab Light DevOps-platform marketing — GitLab Sans, near-black ink, oversized 96px headlines, tanuki-orange accent. Gitpod Editorial dev-tool calm — light canvas, near-black navy text, ABC Diatype sans + Martina Plantijn serif, 8px radius. Glean White enterprise canvas, near-black indigo headlines, and one electric Glif Near-black Manrope on near-white, anchored by one confident green CTA — a playful creative-agent canvas. Glossier Post-pink austerity — white canvas, single-family Apercu, 0px radius rectangles. The brand that invented millennial-pink chrome in 2014 has retired pink to a footer wash and a single badge color. Grafana Dark observability canvas with the iconic `#f46800` orange — Inter for body, Roboto Mono everywhere a label hides, multi-colour chart palette ripped straight from a real dashboard. Granola White paper, a custom Quadrant book serif, and an olive-green CTA — an AI notepad that dresses like a stationery shop. Graphite Near-black developer canvas — Matter type, near-white ink, one clean blue, 8px CTAs. Graza Squeeze-bottle olive-oil DTC — quirky GT Alpina Typewriter on peachy-cream, olive type, chartreuse-lime CTAs at 32px. Groq Warm off-white canvas, light-weight Space Grotesk, and a single hot `#f43e01` orange — speed-obsessed AI inference. Grubhub Friendly red-orange CTA, Sentinel display + Avenir body, dense delivery-app commerce — the long-running incumbent. Gumroad Hot pink `#ff90e8` on cream, ABC Favorit at 96px, hard black borders and offset shadows — neo-brutalist creator commerce. Gymshark Pure white canvas, black ink, Montserrat bold display over Roboto body — every CTA a fully-rounded 56px pill. Harvey Counsel-grade dark — warm near-black canvas, custom serif display, ivory CTA, sharp 4px monochrome. HashiCorp Black canvas hosting a per-product color portfolio — Terraform purple, Vault yellow, Consul red, Waypoint cyan — multi-product identity made literal. Hashnode Developer publishing platform — deep navy canvas, electric blue brand, Inter sans + JetBrains Mono code chrome. HBO Max Deep purple-black premium streaming canvas with custom Sharp Grotesk and the unmistakable Max wordmark. Headspace Signature `#ffac1d` orange + custom round display + meditation-friendly playful warmth. Height AI-PM workspace dressed in chalk pastels — Inter at modest weights over a near-paper canvas, with a single confident accent and an AI-purple voltage moment. HEY Warm-white canvas, deep purple-ink, and a crayon-box of saturated pastels — opinionated email dressed as a friendly poster. HeyGen Clean white canvas, ABC Solar Display headlines, and an electric-cyan #00c3ff CTA with black text — consumer-AI video, friendly and bright. Hilton Hilton Blue on white — confident-contemporary hospitality with Söhne-adjacent sans, blue-on-white photography-led layouts. Honda Reliability-first restraint — HondaGlobalFont on white, signature red HP Cyan-blue `#0096d6` HP-circle on white with Forma DJR — the 84-year-old technology brand''s mainstream face. HubSpot Warm coral-orange (#FF7A59) on a near-white canvas, a humanist sans set generous and round, and a brand voice that turned inbound marketing into a methodology. Hugging Face AI community canvas — deep blue-black ground, Source Sans Pro headlines, pill auth + 8px tile cards. Hulu Near-black canvas anchored on Hulu Green `#1ce783` with Graphik sans — the bright, cable-meets-streaming UI. Hume AI Warm cream canvas, custom Fellix type, and near-black pill CTAs — voice-AI research presented with humanist calm rather than tech coldness. Hyperliquid Near-black IBM Carbon Design System made literal — pure-white canvas, IBM Plex Sans at light 300, square corners, and one assertive `#0f62fe` blue. Ideogram A bright white canvas with a single saturated violet cue — a typography-first AI image tool that lets the gallery do all the talking. IKEA Yellow `#ffdb00` on blue `#0058a3`, Noto IKEA sans, Swedish-democratic-design retail at planetary scale. Inngest Durable workflows on a near-black canvas — Whyte display, muted gold CTAs, sharp 0px edges. Instacart Grocery-shopping-list practical — Instacart Sans on white, signature carrot green Intercom Cream canvas, near-black Saans display, and electric-cobalt JetBlue JetBlue Blue on white — friendly aviation with a custom rounded sans, Mint cabin orange accent, lower-case microcopy. Jupiter Jupiter lime on near-black — Solana DeFi aggregator with Inter, a cat-in-space mascot, and playful pill-CTA energy. Kagi A premium search engine dressed in warm cream and Plex — the indie answer to ad-funded search. KAYAK Burnt-orange flight-search density — Open Sans on white, comparison-engine maximalism, price-graph data viz. Khan Academy Signature `#14bf96` mint green on white with Lato sans — free-for-everyone education in a warm, encouraging register. Kinde White canvas with Inter 72/500 display + dev-friendly pink-coral accent — the approachable auth-billing-access platform. Kit A cream newsletter canvas with a custom KitSans display, a Libre Franklin secondary, and a pastel-rainbow chip set — the editorial register reborn from ConvertKit. Klarna Klarna PINK `#ffa8cd` on white, near-black navy `#0b051d` ink, Klarna Title at billboard scale. Kraken Kraken Purple `#7132f5` on white — Kraken-Brand display + Kraken-Product UI for a calmer, less-bombastic crypto exchange. Krea A pure-black studio with Suisse Intl set quietly at 60px — a creative-AI gallery that lets the work and the cobalt CTA carry the colour. Lambda Near-black Lamborghini Cathedral of darkness — true black canvas, Lamborghini Gold accents, and LamboType angled-terminal display. LangChain Deep navy canvas with Inter precision and a quietly confident teal accent — agent orchestration dressed as engineering documentation. Ledger White canvas, Inter at rest, and one unmistakable Ledger Orange on full-pill CTAs — security made calm. Lego Lego Yellow + Red on white — primary-color toy theatre, custom Lego Sans, brick-as-hero photography. Lemon Squeezy A dark hero with white Circular display, signature lemon-yellow Leonardo.Ai A pure-black cinematic canvas where ufficioDisplay headlines and white full-pill CTAs frame generative imagery — a film studio's title card, Canva-owned. Linear Dark-canvas product surface — pure-black ground, indigo accent, custom Inter weights, pill CTAs. Liquid Death Black canvas, condensed all-caps Acumin Pro, stark black-and-white — heavy-metal brutalism for canned water. LiveKit Realtime audio-video infra — Public Sans 300 weight on near-black, signature cyan LlamaIndex White canvas with Inter and a signature `#1b9aff` blue — RAG infrastructure dressed as a clean technical reference card. Logitech Soft consumer-tech blue gradients with Brown sans — design for the way you work, play, and create. Loom White canvas, Charlie Display sans, and a confident Atlassian blue pill — async video that feels like a calm, friendly workspace. LottieFiles White-canvas animation studio — DM Sans display at 96px, Inter body, near-black text, one signature teal #019d91. Lovable Pink-into-violet gradient on white — vibe-coding dressed in playful, friendly chromatics. Lowe's Signature navy blue on white canvas — residential-DIY warmth rendered as big-box retail. lululemon Quiet-luxury athleisure — Saans variable on bone-off-white, off-black ink (`#140f0f`, not pure black), pill CTAs on square product cards, mixed-case sentence-cased headlines tracked −4px. The athletic brand that murmurs. Luma AI A cinematic black screening room that opens into a white studio — Graphik set tight, every CTA a full white pill. Magic Frontier-research minimalism — white canvas, Aeonik display, Suisse Intl body, near-black ink, one radix-blue accent. Magic Eden Mint-cream canvas, magenta-mint accent duet, and a custom Foundry display — Solana-native marketplace as boutique gallery. Mailchimp Cavendish-yellow chunkiness — a custom display serif (Cooper Light), the signature `#ffe01b` block, and a brand voice that hugs you while it ships campaigns. Marriott Luxury-hospitality restraint — Caudex serif for editorial moments, off-white canvas, gold-bronze CTA, photographed-resort hero. Mastercard Cream-canvas editorial fintech, circular-portrait orbits, MarkForMC at 450 weight — institutional-but-warm payments brand. MasterClass Pure-black cinema with custom display serif and editorial reverence — celebrity-instructor learning as a premium streaming product. Medium Editorial reading-first publishing — magazine-grade serif body, GT Super display, signature green-on-white pill CTAs. Mejuri Monochrome luxury — white canvas, near-black ink, Syndicat Grotesk small caps and a Simon Mono accent. The jewelry photography does all the color work. Mercedes-Benz Three-pointed-star authority — MBCorpo on near-black canvas, silver-blue Mercury A near-pure white canvas with a literary serif headline and a signature mercury-mint accent — banking dressed as a quiet magazine. Meta Optimistic blue (#0467df) on a white corporate canvas — Optimistic Display headlines, generous space, social-platform conglomerate at rest. MetaMask Foxy Orange on white — Ethereum wallet design with custom MM Sans, 8-bit fox mascot, friendly-utility voice. Microsoft Fluent surfaces — off-white canvas, Segoe UI Variable Display, and a Cortana-blue action color carrying every product. Midjourney A deep cosmic canvas where JetBrains Mono headlines float over a wide-gamut OKLCH rainbow — a research lab dressed as a chapel. MiniMax Stark monochrome canvas broken open by vibrant gradient product cards — coral, magenta, blue, purple as model identity. Mintlify Documentation-platform marketing — pure white canvas, mint-green accent, Inter at tight tracking, near-black pill CTAs. Miro Canary-yellow Mistral Butter-yellow canvas, Arial as a deliberate anti-tech statement, and zero-radius rectangles — French AI as a brutalist art-school manifesto. Modal Serverless GPU infra in lime-green — `#0c0c0c` canvas, electric `#7fee64` accent, custom Modal Mono on every chip and code block. Monday.com Project management in confident red-pink — Poppins display at bold weights with a colorful saturated palette and a playfully energetic visual rhythm. MongoDB Signature MongoDB green Monzo Hot Coral `#ff4f40` on bright white, MonzoSans humanist geometry, and a transparent challenger-bank warmth. Motion AI-calendar productivity in green-and-purple — Inter at modest weights with a green-to-purple voltage gradient signaling the AI scheduler, anchored by a clean white canvas. MSI Dragon-red `#ff0000` on jet black with bold display sans — the Taipei dragon-heritage gaming hardware brand. Mux Video API for developers — Aeonik on light-cream, Rotonto display, JetBrainsMono CTAs, sharp 0px corners. MyFitnessPal Fitness-tracking utility — MFP Blue on white, Inter sans, dense calorie-and-macro grids, conversion-first navigation. Neon Serverless Postgres dressed in late-night green — a near-black canvas with a single electric mint accent. Netflix Pure-black streaming theatre with signature `#e50914` red and Netflix Sans — the canonical media-tile grid. Netlify White canvas, dark hero, Figtree-heavy 800 display — electric-teal pill CTAs, indigo links. Nike Pure black, pure white, Helvetica Now — pill CTAs and full-bleed athletic photography on a single soft cloud gray. Nintendo Joyful red on paper-white — Nintendo's site is the toy-aisle of the web, illustration-rich and refusal-of-darkness intentional. Notion Off-white canvas with Lyon serif accents and a custom NotionInter — a workspace dressed as a literary magazine. Nubank Roxo #8d0de3 as the whole brand — white nuSansDisplay on dark purple, 999px pill CTAs, anti-bank warmth. Nuxt Forest-green `#00dc82` glow on a near-black canvas — Vue-flavored warmth dressed for the cosmos. NVIDIA Engineering-grade canvas — pure black hero / paper-white body / one violently saturated `#76b900` green that carries every CTA and corner square. Obsidian Near-black canvas, near-white text, a single electric-purple CTA and a crystal mark — a local-first knowledge base that looks like the editor it ships. Omnivore Open-source read-it-later — near-white reading canvas, focused emerald-on-paper brand, archival elegance after the Eleven Labs sunset. On Swiss-engineered monochrome — true-black ink on white, custom On sans, bold 700 heads and 40px full-pill CTAs. OpenAI Pure white canvas, OpenAI Sans set in calm 500-weight, and a single black pill for the only action that matters — try ChatGPT. OpenRouter Pure-black canvas with custom display typography and pragmatic mono — LLM-router infrastructure dressed as a terminal billing dashboard. OpenSea Pure-black canvas, electric `#2081e2` blue, and Inter at trader-pro density — the original NFT marketplace as financial terminal. Optimism Pure-white canvas, signature `#ff0420` red voltage, and Inter at confident L2 register — Ethereum rollup as bold optimistic infrastructure. Ory White canvas with Inter 48/400 display + signature deep-navy `#0f172a` CTA — open-source-first identity for technical teams. Our Place Warm-heritage cookware DTC — Cheltenham serif at light 300 on a cream canvas, terracotta SHOP NOW CTAs, Plaid body. Oura Pure-black canvas with Inter precision and gold-stamped scores — the premium-ring health-precision aesthetic. Paddle Merchant-of-record calm — condensed serif headlines on a near-black canvas with warm cream and sand CTAs. Paper Website A literal sheet-of-paper website — single literary serif, off-white sheet canvas, narrow reading columns, ink-blue links. Patagonia Outdoor-cooperative editorial — Futura sans on cream, ranger-station palette, photography-led story-first marketing. Patreon Patreon Coral on white — creator-economy patronage with Söhne sans, photographer-led marketing, mid-2024 brand refresh language. PayPal Dual-blue corporate trust — PayPal Sans Big over white, with a deep-navy ink and a sky-blue counterpoint. Peloton Signature `#cb1e4e` red on midnight ink, Inter display, instructor-led premium-fitness storefront. Penpot Open-source design-and-code platform — dark hero, Work Sans display, mint-green action surface on a white canvas. Perplexity Cream paper canvas, custom pplxSans, and the unmistakable Tropic-cyan accent — a reference-library answer engine dressed in warm tones. Phantom Phantom Purple on near-black — crypto wallet design that respects the user's intelligence with editorial restraint. Picoko Warm-white canvas, weight-900 Outfit, and one blazing pink — product photography reimagined in seconds. Pika A cream-canvas AI video studio in custom Telka type, with peach and black pill CTAs. Pinecone White canvas with Inter and a signature `#1cb0d0` cyan — vector database technical-marketing dressed in clean blueprint chrome. Pinterest Masonry feed as product, restrained chrome around it — white canvas, near-black text, Pinterest red reserved for action. Pitch Enormous Mark Pro headlines on a black hero, then a clean white workspace — violet Plaid Pale blue trust on white, classical Stripe-adjacent type, and a Benjamin-Franklin-as-mascot moment of personality. Plain B2B support tool with a Dinamo grotesk and a single radioactive `#1ad379` action — Linear-restraint applied to support. PlanetScale Pure-black canvas, blood-red accent, mono-set numerals — a database brand styled like a financial terminal. PlayStation Sony's Cinema-Black canvas with PS Blue and a custom SST sans — gaming-as-cinema, premium hardware in editorial restraint. Polar Dev-tool obsidian — 8rem editorial display headlines, indigo accents, Louize serif moments. Polygon Deep purple `#8247e5` voltage, soft surface ladder, and Inter at enterprise calm — Ethereum L2 as institutional infrastructure. Porsche Engineering-purity black-on-white — Porsche Next at 96px regular, Rosso PostHog Cream-canvas analytics with mustard-yellow CTAs and IBM Plex — open-source craft, not SaaS gloss. Postmark Postal-yellow #ffde00 + warm-black #1c1d1f + paper-white canvas — the transactional email API designed like a friendly post office sign. Prime Video Amazon-blue streaming canvas with Ember sans and the dense, utility-first marketplace UI vocabulary. Prisma White-paper canvas, navy ink, a single confident teal — the type-safe data layer dressed as documentation. PropelAuth White canvas with SF Pro Rounded display 60/900 + deep-navy ink — B2B multi-tenant auth with Apple-tinted polish. Quizlet Study-buddy design — Quizlet purple-blue on white, custom Hurmes Geometric, flashcard-as-hero pattern. Qwik Electric purple-to-blue gradient on near-black — resumable execution dressed as a lightning bolt. Railway Ship software peacefully — IBM Plex Serif headlines on a deep eggplant canvas, with a single confident violet for action. Rainbow White canvas, SF Pro Rounded Black at 96px, and a pink-orange-blue-purple rainbow — the friendliest Ethereum wallet onchain. Raindrop.io White paper, system-ui sans, soft watercolor blob backgrounds, and a vivid `#0b7ed0` blue CTA — a bookmark manager that ships like a creative-tool sketch. Ramp Off-yellow `#fcfb70` and black-on-white editorial — finance ops dressed as a printed annual report. Rare Beauty Soft lavender on cream — Selena Gomez's beauty brand with mental-health-aware editorial restraint and serif-led product cards. Raycast Near-black canvas, glowing keycaps, monospaced shortcut chips — a marketing site that thinks like a launcher. Razer Neon `#44d62c` snake-green on jet black with Roboto — the For Gamers, By Gamers visual signature. Readwise Pastel-orange book-club warmth — soft cream canvas, friendly Tiempos serif accents, and a tangerine that signals 'this is your library.' Recraft A jet-black studio where ABC Gravity Condensed slams the headline at weight 900 and a single electric-lime CTA does all the shouting. Reddit Front-page-of-the-internet orange — community-card density, IBM Plex Sans display, and a confident Relume Monochrome editorial — warm off-white, near-black, and oversized regular-weight display for an AI website builder. Remix Signature `#3992ff` blue on pure white with Inter — a nested-routes web framework dressed as a manifesto poster. Render Lavender on white — a PaaS that swapped Heroku purple for a candy-bright #8a05ff and kept the airy whitespace. Replicate AI-API marketing — light page chrome, dark hero canvas, rb-Freigeist Neue display, JetBrains Mono code, sharp 0px corners. Replit Saturated turquoise on `#0e1525` ink — the cloud-IDE aesthetic with IBM Plex DNA and a JetBrains Mono soul. Resend Pure-black canvas with Domaine Display serif at 96px and Commit Mono code chips — email infra that thinks in italics. Retool Pragmatic blue #3a55fc + Inter + dense product mocks — the internal-tool platform that designed itself like a well-organised admin panel. Reuters Global newswire restraint — signature orange (`#ff8000`), Knowledge Medium custom sans, broadsheet rigor for the world''s oldest news agency. Revolut Dark Aeonik Pro hero, white Inter content, near-black `#191c1f` ink, fully-pill CTAs and gradient-accented fintech sleekness. Riot Games Crimson `#d13639` red on near-black with custom Riot Beam display — esports-tournament drama and competitive-MOBA editorial. Ritual Visible-supply-chain wellness — white lab canvas, Ritual Navy #142b6f everywhere, CircularXX, 25px rounded CTAs, warm yellow as the one accent. Rive Chunky animated display type and saturated playful colour — interactive graphics platform that wears its motion design on its sleeve. Robinhood Chartreuse `#CCFF00` lime on a black `#000` canvas, Martina Plantijn serif headlines paired with Capsule Sans Text — financial-editorial register, not tech-app sans. Roblox Bright `#ed1d24` red on white with Builder Sans — the youth-block-builder playground turned multi-billion-game social platform. RunPod Deep slate canvas with Inter and a signature `#673ab7` purple — accessible GPU cloud dressed in friendly developer chrome. Runway A near-black research canvas with ABC Normal headlines pulled tight at -2.5px — a film studio, an ML lab, and a brutalist gallery in one shell. Salesforce Cloud-trust dashboards — Salesforce Sans on a sky-blue ground, with Astro the bear standing guard over a dense CRM portal. SAP Enterprise-ERP precision in cobalt — SAP72 sans, signal-blue accents, and a calm white canvas built for trust. Scale AI White canvas, Aeonik at a colossal 116px, black 8px CTAs, and a signature deep-to-light purple gradient (#5933b2 → Segment Twilio Segment's customer-data-platform canvas — Whitney SSm humanist sans, navy-on-white, single confident `#1866ee` blue. Semafor Paper-cream canvas (`#f8f5d7`) with FeatureFlatHeadline serif and signature flag-style topic columns — global-news editorial built for the post-Twitter era. SendGrid Functional API-blue on white — the email-platform dashboard aesthetic, now folded under the Twilio umbrella. Sentry Deep-aubergine observability — Dammit Sans display, Rubik body, JetBrains Mono code, signature violet #7553ff and pill CTAs. shadcn/ui Copy-paste components in pure black-on-white — the most influential design system not actually shipped as a library. Shopify Dark-first commerce theatre — 96px NeueHaasGrotesk at weight 330, electric mint focus rings, and stacked multi-layer shadows. Shortwave A dark AI-email canvas with Poppins display weight and one electric blue — Inbox rebuilt by the people who built it. Sierra Calm enterprise-AI — light canvas, deep-green hero, GT America, full-pill CTAs. Signal Privacy-first messaging in `#3a76f0` Signal blue with Inter sans — minimal, ad-free, end-to-end-encrypted by default. SKIMS Nude-neutral minimal luxury — cream canvas, dark photographic hero, warm near-black #2d2a26, sharp 0px. Slack Aubergine workspace marketing — Salesforce-Avant-Garde headlines, all-caps 4px CTAs, white canvas with `#4a154b` accents. Snowflake Deeper cyan Solana Solana Gradient + Diatype on near-black — Layer 1 chain marketing as cinematic experiment, magenta-purple-cyan brand prism. SolidJS Deep navy with a blue-to-cyan brand gradient — reactive primitives dressed as a circuit diagram. Sonos Pure black canvas, Inter typography, and audio-system minimalism — speakers presented as gallery objects. SoundCloud Signature `#ff5500` orange on `#f2f2f2` paper with Interstate sans — waveform-first audio social UI. Sourcegraph Near-black code-intelligence canvas — PolySans display, coral-red accent, big quiet headlines. Southwest Airlines Heart-warm low-cost airline — Southwest Sans on light grey, yellow CTA voltage with navy ink, sharp 2px corners. SpaceX Pure-black cinematic photography, D-DIN aerospace stencil type, ghost-button minimalism — the interface disappears. Spline Pure-black 3D-design canvas with electric-blue CTAs and a playful multi-color accent set — the browser becomes the viewport. Spotify Electric `#1ed760` green on near-black canvas with Spotify Mix sans — the canonical streaming-audio tile grid. Square Pure black on pure white, Square Sans grids, and retail-POS minimalism — commerce as black-and-white geometry. Stability AI A near-black studio floor where Archivo headlines run light and a single lavender pill carries the only colour. StackBlitz Electric blue `#1574ef` on a graphite `#1c1f25` canvas — the in-browser IDE that built Bolt. Starbucks Forest-green storefront — SoDoSans, full-pill buttons, warm-cream canvas, and a floating Frap CTA the brand calls home. Steam Deep blue-gray `#1b2838` with Motiva Sans — the utilitarian PC-gaming library that runs the world's largest digital storefront. SteelSeries Esports orange `#ff6900` on near-black with Inter — Danish precision peripherals for competitive play. Storybook Open-source frontend workshop — white canvas, Nunito Sans, dark hero band, and the signature coral-pink brand mark. Strava Signature `#fc4c02` orange + Inter on white — endurance-athlete data-driven storefront with map-overlay heritage. Stripe Editorial fintech polish — light Söhne headlines at weight 300, navy-not-black text, signature `#533afd` purple CTAs. Stytch Paper-cream canvas with Booton display + Chivo Mono body — passwordless-modern auth, joined Twilio. Substack Magazine-on-the-internet — Spectral serif body at 19px, Cahuenga display, signature `#ff6719` orange CTAs. Suno A near-black booth with cream Neue Montreal and a hot-pink cue light — a music studio, a record sleeve, and a chat app fused into one canvas. Sunsama Thoughtful daily planning in warm cream and ink — Inter at modest weights over a paper-cream canvas with sage and rose accents and a calm, unhurried voice. Supabase Off-black canvas, signature emerald `#3ecf8e`, Circular as display, Postgres-grade type discipline. Superhuman White paper canvas, a custom Super Sans variable, and a single confident lavender — premium email dressed as a stationery brand. Supreme Box-logo red, Courier monospace, skate-deadpan minimalism — the most influential streetwear store on the web. Svelte Hot orange #ff3e00 against clean white with a confident sans — the framework that wears its flame as a wordmark. Synthesia A white enterprise canvas where Basier Square headlines run near-black navy and a single indigo-blue pill carries every action. T-Mobile T-Mobile magenta (#E20074) dominates a near-white canvas — Un-carrier loudness in TeleNeo display weight. Tailscale Warm-light approachable-technical — off-white canvas, near-black Inter, brick-red accent. Tailwind CSS The system applied to itself — Inter Variable on white canvas, signature cyan #06b6d4, every component built from Tailwind utilities. Tana Pure black canvas, a custom tanaClassic serif at 83px, and a pale-pistachio CTA — a knowledge graph dressed as a literary supplement. Target Bullseye red CTA, Helvetica Neue, photographic hero — friendly mass-market design with confident chromatic restraint. Telegram Cloud-blue messaging — Temporal Near-black engineering canvas, Aeonik at hairline-light 300, signature indigo CTA — durable-execution gravity for distributed-systems people. Tesla Cinematic showroom on white — one Electric Blue CTA, Universal Sans, and viewport-height car photography. The Atlantic Modern serif headlines on cream-paper, signature Atlantic orange `#fbb33b`, long-form magazine reading rendered for the web. The Economist Deep cinnabar red `#e3120b`, Milo serif body, Econ Sans labels — the global-affairs weekly rendered with cover-illustration discipline. The Guardian Guardian Egyptian slab serif, signature navy `#052962`, structured ruled hierarchy with bold section accents. The Home Depot Signature orange on white, Helvetica bold — hardware-aisle signage as a web storefront. The New York Times Cheltenham serif headlines on paper-white, signature breaking-news red, the canonical American broadsheet rendered for the web. The New Yorker Adobe Caslon Pro + Irvin headline cap — a century of editorial gravitas in cream paper, ink black, and signature cartoon line. The Washington Post Postoni serif blackletter masthead, "Democracy Dies in Darkness" tagline, sober ink-on-paper political broadsheet. Things Cool light-blue canvas, system-ui sans, vivid Things-blue accent — a task manager that ships like an Apple Pro Display. Threads Instagram-adjacent text-first social — pure-black canvas, system-sans clarity, and a quiet brand restraint built from the @ glyph alone. TikTok Electric cyan-magenta on pure black — vertical-video voltage with custom Proxima Nova display and a bold neon brand grammar. Tinybird Near-black developer canvas lit by one bright mint-green — managed ClickHouse with sharp, zero-radius CTAs. tldraw Casual whiteboard sketchy — hand-drawn UI primitives, dotted-grid canvas, and a soft pastel palette that wears its toy-like energy with confidence. Todoist Warm-white canvas, Graphik sans, signature Todoist-red CTA — a task manager that feels calm, friendly, and quietly productive. Together AI Deep navy on near-white with Inter sans — open-source LLM cloud rendered as developer-platform infrastructure. Toyota Japanese-reliability mainstream — `#eb0a1e` Toyota red on white, ToyotaType sans, and a calm-confident marketing surface for the world's most-sold automotive brand. Trigger.dev Background jobs in the dark — Satoshi on near-black, one electric lime for action. Turbo Vercel-grade pure-black canvas with a magenta-to-blue Turbo gradient — the build system that wears its speed as a sweep. Turso SQLite at the edge — a deep-teal canvas with a CRT-bright cyan accent (#00face) that reads as a glowing edge node. Twilio Signal-red `#f22f46` against clean white — communications APIs given the visual weight of a broadcast colour. Twitch Purple `#9146ff` on `#0e0e10` canvas with Inter — the live-streaming UI built around chat, raids, and gaming density. Uber Eats Pure-black ground, Uber Move custom sans, Uber-app continuity — the operating system of food delivery. Udemy Signature `#a435f0` purple on white with Sailec sans — the open course-marketplace bazaar made approachable. Udio A pitch-black stage with near-white Innovator display type and a single magenta-pink spotlight — a recording console reimagined as a creative canvas. Uniqlo Signature red `#ff0000`, Helvetica Neue system stack, japanese-utility-functional grid — the LifeWear engine. Uniswap Uniswap Pink on white — DEX design with Basel sans, unicorn-mark whimsy, and rounded-card softness in a usually-brutalist DeFi space. Upstash Serverless data, daylight calm — a pale-grey canvas, deep green-black type, and one electric Upstash green. v0 A near-white prompt canvas with GeistSans and pure OKLCH grayscale — Vercel''s AI builder dressed as the calmest text editor on the internet. Valorant Tactical-shooter design language — Tungsten condensed all-caps, signal-red CTAs, and an off-white text the brand calls "ECE8E1". Vapi Near-black developer canvas lit by a signature lime and a playful multi-color set — Avantt display at 80px over Season Sans body, cream text, r12 CTAs. Venmo A single confident `#3d95ce` blue, Aktiv Grotesk geometry, and a social-feed informality — payments dressed as group chat. Vercel Brutalist developer-product polish — near-white canvas, near-pure black-on-near-white type, Geist sans + mono, conic-gradient accents. Visa Bright-blue + golden-yellow payment-rail confidence — saturated `#1434CB` primary, ceremonial `#FCC015` yellow on hero pill CTAs, pill geometry throughout, custom visa-font-latin in light/regular weights. Vite Electric purple #646cff + Manrope display + a literal lightning-bolt mark — the build tool that designed itself to feel as fast as it is. Vodafone Vodafone Red broadcast band, monumental 144px display, two-tier button system — corporate-newsroom telecom design. Volkswagen People's-car blue — the deep `#001e50` corporate hue, custom VW Sans, and a friendly-German marketing surface that sells everyday mobility with confidence. Vuori Coastal-California performance calm — Aktiv Grotesk on pure white, warm near-black `#333333` ink, restrained small type (28px h1), photography-led, sharp 0px corners. Premium-athletic that never raises its voice. Walmart Spark-yellow on big-box blue, Antonio Display + Bogle sans — everyday low prices made loud. Warby Parker Friendly-premium DTC eyewear — white canvas, bright blue + deep navy, fully pill CTAs. Warp Near-black canvas, neon-lime cursor, real terminal screenshots — a marketing site that boots like a shell. Wayfair Near-white canvas, ink-black type, photographic product cards — editorial-light home retail at marketplace scale. Weaviate White canvas with Inter and a signature `#1cdb46` open-source green — modular vector database dressed in approachable engineering chrome. webdesignhot AI-era editorial dark — pure black with one acid-lime accent. Webflow Indigo-to-purple gradient discipline with a precise structural sans — the visual builder that markets itself like a design conference. WHOOP Lime `#a0d10b` voltage on jet-black, Inter precision, recovery-data athlete-grade aesthetic. Wikipedia System-default information design — Linux Libertine serif headings, Vector skin, deliberate non-branding for the encyclopedia of record. Windsurf Cream `#f6eede` canvas, dark heroes, Tomato Grotesk at light 300, sharp `#34e8bb` mint DOWNLOAD. WIRED Newsstand-density editorial grid, sharp-corner buttons, mono ALL-CAPS kickers — Conde Nast meets engineering lab. Wise A flexible bright-lime green on cream-white — money that travels in sans-serif and a single confident accent. Wispr Flow Pale lemon-cream paper, EB Garamond at 120px, and a lavender download pill — voice dictation that dresses like a literary journal. Workday HR-warm professional in tangerine — Adelle Sans humanist curves, signature `#f37721` orange, and a calm white people-first canvas. WorkOS Pure-white canvas with Untitled Sans 80/500 display + indigo-violet h2 — the B2B-enterprise gravitas aesthetic. X Pure-black canvas with Chirp display — algorithmic minimalism, single-letter wordmark, ruthless type discipline. xAI White canvas, Universal Sans, a stark near-black pill, and warm-grey terminal panels — frontier minimalism. Xbox Xbox Green on near-black, Microsoft's Segoe UI Display dialed to gamer-coded confidence — bold, energetic, Game Pass-first. Y Combinator Brutalist orange monolith — system-font sans on white canvas, signature `#f26625` orange-red blocks with hard 0px corners. You.com Crisp white developer-doc canvas, custom Lumen Sans, and the indigo `#5368EE` accent — a search API rebrand done as enterprise infrastructure. YouTube YouTube Sans + Roboto + signature `#ff0000` red — content-density at planetary scale. Zed Warm paper-light canvas, IBM Plex Serif headlines at light weight, one electric-blue download button — a code editor's site that reads like a typesetter's page. Zoom Zoom Blue `#0B5CFF` on white — geometric sans wordmark, Workplace-era AI Companion friendly-corporate register. Zora Cream-white canvas, electric purple-orange duet, and a custom display — onchain creator network as zine cover.
try on →
theme
mobile · 390 × 844
Tokens webdesignhot/0.1
- bg
#f6eedb - bg-alt
#fbf7ec - bg-warm
#efe5cd - surface
#1a1a1a - surface-deep
#141414 - text AAA · 15.9
#141414 - text-strong
#000000 - text-muted
#555555 - text-faint AA · 4.6
#6b6b6b - text-on-dark
#ffffff - text-on-brand
#fdf4cc - brand AAA · 15.1
#1a1a1a - brand-hover
#292929 - accent
#fdf4cc - accent-soft
#faecae - on-white
#292929 - pill-white
#ffffff - fill-subtle
rgba(0,0,0,0.05) - fill-subtle-inv
rgba(255,255,255,0.05) - border — · 1.3
rgba(20,20,20,0.12) - border-strong — · 1.6
rgba(20,20,20,0.22) - border-on-dark
rgba(255,255,255,0.12) - focus-ring
#1a1a1a - focus-ring-dark
#fdf4cc - selection-bg
#1a1a1a - selection-text
#fdf4cc - shadow
rgba(20,20,20,0.08) - link
#141414 - link-hover
#1a1a1a - success
#3f7d4e - warning
#b8860b - danger
#9b3232 - info
#3a5a8c - on-brand
#fdf4cc
Ship faster than ever.
display-hero gtAmerica 72px w700 -0.03em
Ship faster than ever.
display-lg gtAmerica 56px w700 -0.025em
Ship faster than ever.
h1 gtAmerica 42px w700 -0.02em
Built for teams that ship.
h2 gtAmerica 32px w700 -0.015em
A complete kit
h3 gtAmerica 24px w600 -0.01em
The quick brown fox jumps over the lazy dog.
h4 gtAmerica 20px w600 -0.005em
The quick brown fox jumps over the lazy dog.
body-lg gtAmerica 18px w400 0
The quick brown fox jumps over the lazy dog.
body gtAmerica 16px w400 0
The quick brown fox jumps over the lazy dog.
body-sm gtAmerica 14px w400 0
npx @webdesignhot/design-md add stripe
code-inline "GT America Mono" 14px w400 0
OUR DESIGN SYSTEM
label gtAmerica 13px w500 0.01em
npx @webdesignhot/design-md add stripe
code-block "GT America Mono" 13px w400 0
The quick brown fox jumps over the lazy dog.
eyebrow "GT America Mono" 12px w600 0.12em
OUR DESIGN SYSTEM
caption gtAmerica 12px w500 0.02em
- micro
2px - sm
4px - md
8px - lg
12px - xl
16px - featured
24px - pill
9999px
Text link →
Card preview
A complete kit — everything your product needs.
Hero, pricing, FAQ, dashboard, docs — every layout your product needs.
New
Stable
v1.0
Design roles 7/8 mapped · webdesignhot/0.1
Maps the 8 canonical role names to this entry's actual tokens. Use these to plug the design into role-aware tools — shadcn/ui themes, role-aware Tailwind plugins, atelier-lint — without hard-coding token names.
- background → bg
- foreground → text
- primary → brand
- primary-foreground → on-brand
- accent → —
- muted → text-muted
- border → border
- ring → focus-ring
Convex makes one defiant choice up front: it refuses the dev-tool dark canvas. Where Supabase, Vercel, Linear and nearly every other backend-as-a-service opens on off-black, Convex opens on a warm cream `#f6eedb` — the colour of newsprint, of a broadsheet, of a paper notebook. The ink is a near-black `#141414` set in GT America, Grilli Type''s American-grotesque workhorse, at a confident 42px/700 for the H1. The result reads less like a terminal and more like a well-set technical journal. The brand colour is not a colour at all in the chromatic sense — it''s the near-black `#1a1a1a` of the solid pill CTA, which carries a single warm accent: pale-yellow `#fdf4cc` text. That cream-on-paper / near-black-on-pill pairing is the entire identity. The palette is almost monochrome: cream canvas, near-black ink, one pale-yellow accent, plus inverted dark bands that flip the whole system to `#1a1a1a` with white copy for product-proof tiles. Convex enforces this with broadsheet discipline — generous editorial type, hairline borders at 12% ink, pill and 12–16px radii, and almost no shadow. It is the dev-tool site that dresses like print, and the warmth is the point: a reactive backend that feels human, not machine-room. The contemporaries it watches are the editorial-warm school (Anthropic''s clay-and-cream, Vercel''s typographic restraint) rather than the terminal-dark school it shares a market with.
- The typeface itself — American gothic meets European grotesque; carries Convex display at 700 with broadsheet authority.
- The warm, paper-toned, near-monochrome editorial register for a technical product — clay and cream over terminal black.
- Single-accent restraint and typographic confidence — let the type and one warm note do the work, no chromatic noise.
- Near-monochrome dev-tool palette and pill CTA discipline — Convex keeps the geometry, swaps the canvas to cream.
- The backend-as-a-service marketing posture Convex deliberately inverts — same audience, opposite canvas.
- Paper-warm ground, ink-black type, hairline rules, generous measure — newsprint discipline applied to a SaaS site.
Export
4 formats · paste-ready
Tailwind
theme.extend block for tailwind.config.js
CSS variables
:root { --bg, --text, --brand, … } you can paste anywhere
DTCG JSON
W3C Design Tokens Community Group format
Figma Variables
Importable into Figma → Variables → Import
---
name: Convex
tagline: Warm cream canvas, near-black ink, GT America — a reactive backend that dresses like a broadsheet.
updated_at: 2026-05-29T21:44:09.974Z
published_at: 2026-05-29T21:44:09.974Z
author: webdesignhot
source_url: https://www.convex.dev
spec: webdesignhot/0.1
quality: curated
featured: false
categories: [dev-tools, saas]
tags: [light, sans, developer, warm, editorial]
preview_swatch: ['#f6eedb', '#1a1a1a', '#fdf4cc']
related: [supabase, vercel, linear]
description: 'Convex dresses a reactive backend in a warm cream broadsheet — a `#f6eedb` canvas instead of the obligatory dev-tool off-black, near-black `#141414` ink set in GT America, and `#1a1a1a` solid-pill CTAs that carry pale-yellow `#fdf4cc` text. Where every other backend-as-a-service reaches for a dark terminal, Convex reaches for newsprint warmth, then enforces it with one tight near-monochrome ladder.'
aliases:
background: bg
foreground: text
primary: brand
primary-foreground: on-brand
muted: text-muted
border: border
ring: focus-ring
colors:
bg: '#f6eedb' # body bg rgb(246,238,219) — warm cream canvas (LIVE)
bg-alt: '#fbf7ec' # lifted cream panel, one stop brighter than canvas
bg-warm: '#efe5cd' # recessed cream, alternating section band
surface: '#1a1a1a' # dark inverted section / CTA fill — near-black
surface-deep: '#141414' # deepest inverted band, footer
text: '#141414' # body color rgb(20,20,20) — near-black ink (LIVE)
text-strong: '#000000' # display peak, rare
text-muted: '#555555' # secondary descriptive on cream — 6.45:1
text-faint: '#6b6b6b' # tertiary / metadata on cream — 4.61:1
text-on-dark: '#ffffff' # copy on inverted dark bands — h2 observed white
text-on-brand: '#fdf4cc' # pale-yellow CTA label on near-black pill (LIVE accent)
brand: '#1a1a1a' # primary CTA fill rgb(26,26,26) — near-black (LIVE)
brand-hover: '#292929' # CTA hover lift / white-pill ink rgb(41,41,41)
accent: '#fdf4cc' # pale yellow rgb(253,244,204) — CTA text, highlight (LIVE)
accent-soft: '#faecae' # deeper pale-yellow tint, hover wash
on-white: '#292929' # ink on white secondary pill rgb(41,41,41)
pill-white: '#ffffff' # secondary CTA fill — white pill
fill-subtle: 'rgba(0,0,0,0.05)' # 5% black overlay — ghost pill on cream (LIVE oklab)
fill-subtle-inv: 'rgba(255,255,255,0.05)' # 5% white overlay — ghost pill on dark (LIVE oklab)
border: 'rgba(20,20,20,0.12)' # hairline on cream — near-black at 12%
border-strong: 'rgba(20,20,20,0.22)' # selected / focused edge
border-on-dark: 'rgba(255,255,255,0.12)' # hairline on inverted bands
focus-ring: '#1a1a1a' # near-black focus outline on cream
focus-ring-dark: '#fdf4cc' # pale-yellow focus on inverted bands
selection-bg: '#1a1a1a'
selection-text: '#fdf4cc'
shadow: 'rgba(20,20,20,0.08)' # soft warm shadow, used sparingly
link: '#141414' # links are ink with underline, not a colour
link-hover: '#1a1a1a'
success: '#3f7d4e' # muted forest green — semantic only
warning: '#b8860b' # dark goldenrod — semantic only
danger: '#9b3232' # muted brick red — semantic only
info: '#3a5a8c' # muted slate blue — semantic only
on-brand: '#fdf4cc' # canonical: label colour on brand fill
typography:
display:
family: 'gtAmerica, "GT America", system-ui, -apple-system, sans-serif'
weights: [500, 600, 700]
opentype-features: ['kern', 'liga']
body:
family: 'gtAmerica, "GT America", system-ui, -apple-system, sans-serif'
weights: [400, 500, 600]
opentype-features: ['kern', 'liga']
mono:
family: '"GT America Mono", ui-monospace, SFMono-Regular, "SF Mono", Menlo, monospace'
weights: [400, 500]
scale:
display-hero: { size: 72, weight: 700, lineHeight: 1.0, tracking: '-0.03em', family: display }
display-lg: { size: 56, weight: 700, lineHeight: 1.05, tracking: '-0.025em', family: display }
h1: { size: 42, weight: 700, lineHeight: 1.1, tracking: '-0.02em', family: display }
h2: { size: 32, weight: 700, lineHeight: 1.15, tracking: '-0.015em', family: display }
h3: { size: 24, weight: 600, lineHeight: 1.25, tracking: '-0.01em', family: display }
h4: { size: 20, weight: 600, lineHeight: 1.3, tracking: '-0.005em', family: display }
body-lg: { size: 18, weight: 400, lineHeight: 1.55, tracking: '0', family: body }
body: { size: 16, weight: 400, lineHeight: 1.55, tracking: '0', family: body }
body-sm: { size: 14, weight: 400, lineHeight: 1.5, tracking: '0', family: body }
label: { size: 13, weight: 500, lineHeight: 1.4, tracking: '0.01em', family: body }
eyebrow: { size: 12, weight: 600, lineHeight: 1.3, tracking: '0.12em', family: mono }
caption: { size: 12, weight: 500, lineHeight: 1.4, tracking: '0.02em', family: body }
code-inline: { size: 14, weight: 400, lineHeight: 1.5, tracking: '0', family: mono }
code-block: { size: 13, weight: 400, lineHeight: 1.6, tracking: '0', family: mono }
radius:
micro: 2
sm: 4
md: 8
lg: 12
xl: 16
featured: 24
pill: 9999
spacing:
base: 4
scale:
xxs: 4
xs: 8
sm: 12
md: 16
lg: 24
xl: 32
xxl: 48
section-sm: 64
section: 96
section-lg: 128
layout:
page-width: 1280
prose-width: 720
header-height: 64
container: 1280
gutter: 24
rhythm: [4, 8, 12, 16, 24, 32, 48, 64, 96, 128]
motion:
ease-standard: 'cubic-bezier(0.4, 0, 0.2, 1)'
ease-emphasized: 'cubic-bezier(0.16, 1, 0.3, 1)'
ease-out: 'cubic-bezier(0, 0, 0.2, 1)'
duration-fast: 150
duration-standard: 240
duration-slow: 320
reduced-motion: 'respects prefers-reduced-motion: reduce — colour fades stay, transforms collapse'
breakpoints:
mobile: 640
tablet: 1024
desktop: 1280
wide: 1536
shadows:
ambient: 'none'
standard: '0 1px 2px rgba(20,20,20,0.06)'
soft: '0 4px 16px rgba(20,20,20,0.08)'
elevated: '0 12px 32px rgba(20,20,20,0.12)'
ring: '0 0 0 2px #1a1a1a'
ring-dark: '0 0 0 2px #fdf4cc'
accessibility:
contrast-text-on-bg: 15.94 # 141414 on f6eedb — AAA
contrast-brand-on-bg: 15.06 # 1a1a1a on f6eedb — AAA
contrast-on-brand: 15.74 # fdf4cc on 1a1a1a — AAA
contrast-white-on-brand: 17.4 # ffffff on 1a1a1a — AAA
contrast-text-muted-on-bg: 6.45 # 555555 on f6eedb — AAA body
focus-ring: '2px solid #1a1a1a on cream, #fdf4cc on dark, 2px offset'
reduced-motion-honored: true
keyboard-nav: 'tab order DOM-based, skip-link to #main, all CTAs reachable'
components:
button-primary:
bg: '#1a1a1a'
text: '#fdf4cc'
radius: 9999
padding: '12px 20px'
font: 'body, 15px, weight 600'
hover: 'bg #292929, no transform'
use: 'primary CTA — "Start building"'
button-white:
bg: '#ffffff'
text: '#292929'
radius: 9999
padding: '12px 20px'
font: 'body, 15px, weight 600'
hover: 'bg #f6eedb tint, subtle shadow'
use: 'secondary CTA on dark bands — white pill'
button-ghost:
bg: 'rgba(20,20,20,0.05)'
text: '#141414'
radius: 12
padding: '10px 16px'
border: '1px solid rgba(20,20,20,0.12)'
hover: 'bg rgba(20,20,20,0.08)'
use: 'tertiary chip on cream — "Convex vs. Firebase"'
button-ghost-dark:
bg: 'rgba(255,255,255,0.05)'
text: '#ffffff'
radius: 9999
padding: '10px 16px'
border: '1px solid rgba(255,255,255,0.12)'
hover: 'bg rgba(255,255,255,0.08)'
use: 'ghost chip on dark bands — "GitHub · 20,531 stars"'
card:
bg: '#fbf7ec'
border: '1px solid rgba(20,20,20,0.12)'
radius: 16
padding: '24px'
hover: 'border rgba(20,20,20,0.22), 0 4px 16px rgba(20,20,20,0.08)'
use: 'feature card on cream canvas'
card-dark:
bg: '#1a1a1a'
text: '#ffffff'
border: '1px solid rgba(255,255,255,0.12)'
radius: 16
padding: '24px'
use: 'inverted feature card / product proof tile'
input:
bg: '#fbf7ec'
text: '#141414'
placeholder: '#6b6b6b'
border: '1px solid rgba(20,20,20,0.12)'
radius: 12
padding: '10px 14px'
focus: 'border #1a1a1a, ring 2px #1a1a1a'
use: 'email capture, search'
badge:
bg: 'rgba(20,20,20,0.05)'
text: '#141414'
radius: 9999
padding: '4px 10px'
font: 'mono eyebrow, 12px, weight 600, tracking 0.12em uppercase'
use: 'status, version, section eyebrow'
badge-accent:
bg: '#fdf4cc'
text: '#1a1a1a'
radius: 9999
padding: '4px 10px'
use: 'highlighted label — "NEW", "BETA"'
nav-link:
text: '#141414'
hover: 'underline, no colour shift'
active: 'weight 600'
spacing: '24px between items'
use: 'top nav, footer'
dark-mode: 'inverted-band, not theme-toggle — Convex is light-first cream, with near-black `#1a1a1a` sections punched in for contrast and product proof. No user-facing dark toggle on marketing.'
lineage:
summary: |
Convex makes one defiant choice up front: it refuses the dev-tool
dark canvas. Where Supabase, Vercel, Linear and nearly every other
backend-as-a-service opens on off-black, Convex opens on a warm
cream `#f6eedb` — the colour of newsprint, of a broadsheet, of a
paper notebook. The ink is a near-black `#141414` set in GT America,
Grilli Type''s American-grotesque workhorse, at a confident 42px/700
for the H1. The result reads less like a terminal and more like a
well-set technical journal. The brand colour is not a colour at all
in the chromatic sense — it''s the near-black `#1a1a1a` of the solid
pill CTA, which carries a single warm accent: pale-yellow `#fdf4cc`
text. That cream-on-paper / near-black-on-pill pairing is the entire
identity. The palette is almost monochrome: cream canvas, near-black
ink, one pale-yellow accent, plus inverted dark bands that flip the
whole system to `#1a1a1a` with white copy for product-proof tiles.
Convex enforces this with broadsheet discipline — generous editorial
type, hairline borders at 12% ink, pill and 12–16px radii, and almost
no shadow. It is the dev-tool site that dresses like print, and the
warmth is the point: a reactive backend that feels human, not
machine-room. The contemporaries it watches are the editorial-warm
school (Anthropic''s clay-and-cream, Vercel''s typographic restraint)
rather than the terminal-dark school it shares a market with.
influences:
- name: 'Grilli Type (GT America)'
role: 'The typeface itself — American gothic meets European grotesque; carries Convex display at 700 with broadsheet authority.'
url: https://www.grillitype.com/typeface/gt-america
- name: 'Anthropic'
role: 'The warm, paper-toned, near-monochrome editorial register for a technical product — clay and cream over terminal black.'
url: https://www.anthropic.com
- name: 'Stripe'
role: 'Single-accent restraint and typographic confidence — let the type and one warm note do the work, no chromatic noise.'
url: https://stripe.com
- name: 'Vercel'
role: 'Near-monochrome dev-tool palette and pill CTA discipline — Convex keeps the geometry, swaps the canvas to cream.'
url: https://vercel.com
- name: 'Supabase'
role: 'The backend-as-a-service marketing posture Convex deliberately inverts — same audience, opposite canvas.'
url: https://supabase.com
- name: 'Swiss / broadsheet editorial tradition'
role: 'Paper-warm ground, ink-black type, hairline rules, generous measure — newsprint discipline applied to a SaaS site.'
url: https://en.wikipedia.org/wiki/International_Typographic_Style
---
## 1. Visual Theme & Atmosphere
Convex opens on a warm cream canvas — `#f6eedb`, the colour of newsprint and paper notebooks — and that single decision separates it from almost every product in its category. Backend-as-a-service is a dark-canvas genre: Supabase at `#121212`, Vercel at pure black, Linear, PlanetScale, Neon all reaching for the off-black terminal register. Convex reaches for the opposite. The cream is not beige-by-accident; it is a calibrated, slightly yellow-warm ground that makes near-black ink read as printed rather than projected, and that frames the near-black CTA pills like type on a page.
The ink is `#141414` — near-black, not pure black — set in **GT America**, Grilli Type's American-grotesque that splits the difference between US gothic and European grotesque. The H1 lands at 42px/700 with tight negative tracking, the kind of confident editorial display you'd find at the top of a broadsheet feature, not the geometric-humanist roundness Supabase gets from Circular. GT America gives Convex an engineered seriousness with a hint of warmth — appropriate for a reactive backend that wants to feel approachable rather than machine-room.
The brand colour, in the strict sense, is the near-black `#1a1a1a` of the primary CTA fill — and it carries the page's only true accent: pale-yellow `#fdf4cc` text inside that pill. This is the signature pairing. Cream paper ground, near-black ink, near-black pill, pale-yellow label. The whole identity fits in those four values. There is no blue, no purple, no emerald doing the action work — Convex is essentially a near-monochrome system with one warm note, the way a great broadsheet is black ink on cream with a single spot colour for the masthead.
The page alternates the cream canvas with inverted dark bands. Where Convex needs to show product proof — code, a database preview, a feature tile — it punches a `#1a1a1a` section into the cream, flips text to white, and lets the contrast do the framing. The h2 in those dark bands is observed as pure white at 32px/700. This inversion is Convex's only "dark mode": not a toggle, but a compositional rhythm of paper and ink, light section and dark section, marching down the page.
Geometry is soft-modern. Radii run 12–16px on cards and chips, and the CTA pills are fully rounded (the probe reports a 33,554,432px radius — the canonical "infinite pill" value). Borders are hairlines at roughly 12% ink. Shadows are nearly absent — depth comes from the cream/ink tonal flip and the occasional very soft warm shadow, never a hard drop. The atmosphere is warm, literate, and unhurried: a developer tool that decided to look like a thoughtfully typeset journal.
**Key Characteristics**
- Warm cream canvas `#f6eedb` — newsprint, not off-black; the defining contrarian choice
- Near-black ink `#141414` in GT America — broadsheet display authority at 42px/700
- Near-black `#1a1a1a` solid pill CTAs carrying pale-yellow `#fdf4cc` labels — the signature pairing
- Almost monochrome: cream + near-black + one pale-yellow accent
- Inverted dark `#1a1a1a` bands for product proof — paper/ink rhythm as "dark mode"
- White secondary pills (`#292929` ink) on dark bands; 5% overlay ghost chips on both grounds
- Fully-rounded pill CTAs, 12–16px radius on cards and chips
- Hairline borders at ~12% ink — almost no shadow, depth from tonal flip
- GT America Mono for eyebrows, code, and version tags
- Reads like a typeset technical journal, not a terminal
## 2. Color Palette & Roles
### Canvas
- **bg** `#f6eedb`: the signature warm cream canvas (LIVE: `rgb(246,238,219)`) — the page ground, newsprint-toned.
- **bg-alt** `#fbf7ec`: lifted cream, one stop brighter — card fills, input backgrounds.
- **bg-warm** `#efe5cd`: recessed cream, one stop deeper — alternating section band on the light side.
### Text / Ink
- **text** `#141414`: primary ink (LIVE: `rgb(20,20,20)`) — body and most display copy on cream.
- **text-strong** `#000000`: pure-black display peak — used rarely for maximum weight.
- **text-muted** `#555555`: secondary descriptive copy on cream — 6.45:1, AAA body.
- **text-faint** `#6b6b6b`: tertiary / metadata / placeholder on cream — 4.61:1, AA.
- **text-on-dark** `#ffffff`: copy on inverted dark bands (LIVE: h2 observed white).
- **text-on-brand** `#fdf4cc`: pale-yellow label inside near-black CTA pills (LIVE accent).
### Brand
- **brand** `#1a1a1a`: the near-black CTA fill and brand value (LIVE: `rgb(26,26,26)`) — the action colour.
- **brand-hover** `#292929`: CTA hover lift; also the ink colour of white secondary pills (LIVE: `rgb(41,41,41)`).
- **surface** `#1a1a1a`: same near-black used as inverted-band / dark-card background.
- **surface-deep** `#141414`: deepest inverted band, footer.
### Accent
- **accent** `#fdf4cc`: pale yellow (LIVE: `rgb(253,244,204)`) — CTA label colour, highlight wash, the page's single warm note.
- **accent-soft** `#faecae`: a deeper pale-yellow tint for hover washes and emphasis underlays.
### Interactive / Overlay
- **fill-subtle** `rgba(20,20,20,0.05)`: 5% black overlay — ghost-chip fill on cream (LIVE: derived from `oklab(0.28… / 0.05)`).
- **fill-subtle-inv** `rgba(255,255,255,0.05)`: 5% white overlay — ghost-chip fill on dark bands (LIVE: `oklab(0.99… / 0.05)`).
- **pill-white** `#ffffff`: white secondary-CTA fill on dark bands (LIVE: `rgb(255,255,255)`).
- **on-white** `#292929`: ink on the white secondary pill (LIVE: `rgb(41,41,41)`).
- **link** `#141414` / **link-hover** `#1a1a1a`: links are ink with an underline, not a coloured value.
### Borders
- **border** `rgba(20,20,20,0.12)`: hairline rule on cream — near-black at 12% alpha.
- **border-strong** `rgba(20,20,20,0.22)`: selected / focused / hovered edge on cream.
- **border-on-dark** `rgba(255,255,255,0.12)`: hairline on inverted dark bands.
### Focus / Selection
- **focus-ring** `#1a1a1a`: near-black focus outline on cream, 2px at 2px offset.
- **focus-ring-dark** `#fdf4cc`: pale-yellow focus outline on inverted dark bands.
- **selection-bg** `#1a1a1a` / **selection-text** `#fdf4cc`: text selection inverts to near-black with pale-yellow text.
### Shadow
- **shadow** `rgba(20,20,20,0.08)`: a soft warm shadow — used sparingly; cards mostly rely on the cream/ink tonal flip for depth.
### Semantic (reserved — rarely surfaced on marketing)
- **success** `#3f7d4e`: muted forest green.
- **warning** `#b8860b`: dark goldenrod (kin to the accent, but functional).
- **danger** `#9b3232`: muted brick red.
- **info** `#3a5a8c`: muted slate blue.
## 3. Typography Rules
### Font Family
- **Primary display & body**: `GT America` (alias `gtAmerica`) — Grilli Type's American-grotesque. Falls back to `system-ui`, `-apple-system`, then a generic sans. Used for everything from the 42px hero to 14px captions.
- **Mono companion**: `GT America Mono` (with `ui-monospace` / SF Mono / Menlo fallbacks) — used for eyebrows, code blocks, version tags, and developer microcopy.
- **No serif voice**: Convex's editorial warmth comes from the cream ground and GT America's grotesque, not from a serif. The system is sans + mono only.
- **OpenType features**: `kern` and `liga` on throughout.
### Hierarchy
| Role | Font | Size | Weight | Line Height | Tracking | Notes |
|------|------|------|--------|-------------|----------|-------|
| display-hero | GT America | 72 | 700 | 1.0 | -0.03em | Oversized opener (rare) |
| display-lg | GT America | 56 | 700 | 1.05 | -0.025em | Major section opener |
| h1 | GT America | 42 | 700 | 1.1 | -0.02em | **Observed hero peak** |
| h2 | GT America | 32 | 700 | 1.15 | -0.015em | Section head — **white on dark bands (observed)** |
| h3 | GT America | 24 | 600 | 1.25 | -0.01em | Sub-section head |
| h4 | GT America | 20 | 600 | 1.3 | -0.005em | Card title |
| body-lg | GT America | 18 | 400 | 1.55 | 0 | Hero deck, lead paragraph |
| body | GT America | 16 | 400 | 1.55 | 0 | **Default reading size (observed)** |
| body-sm | GT America | 14 | 400 | 1.5 | 0 | Card description, fine print |
| label | GT America | 13 | 500 | 1.4 | 0.01em | Form labels, nav |
| eyebrow | GT America Mono | 12 | 600 | 1.3 | 0.12em | All-caps section kicker — **mono** |
| caption | GT America | 12 | 500 | 1.4 | 0.02em | Image caption, metadata |
| code-inline | GT America Mono | 14 | 400 | 1.5 | 0 | Inline code, API names |
| code-block | GT America Mono | 13 | 400 | 1.6 | 0 | Code samples |
### Principles
- **Display is bold and tracked tight.** Unlike Supabase's weight-400 geometry-carries-it discipline, Convex pushes display to **700** and pulls tracking negative (-0.02em at H1). This is broadsheet headline energy — confident, set tight, ink-heavy.
- **Ink, not colour, is the type voice.** Display and body are `#141414` on cream; on dark bands they flip to white. Colour never enters the type itself — the only chroma is the pale-yellow accent inside CTA pills.
- **Eyebrows are mono, uppercase, widely tracked.** GT America Mono at 12px, weight 600, 0.12em — the developer-credibility marker, the way Supabase uses Office Code Pro for labels.
- **One family does almost everything.** GT America carries hero to caption; GT America Mono handles eyebrows and code. No third family, no serif.
- **Generous line-height on body.** 1.55 reading rhythm — the editorial, unhurried measure that matches the paper-warm ground.
- **Negative tracking scales with size.** Tightest at the hero (-0.03em), relaxing to zero by body — large type is set like a headline, reading type at its natural width.
- **Body floor is 12px.** Caption and eyebrow sit at 12px; nothing on the marketing surface goes smaller.
## 4. Component Stylings
### Buttons
**Primary (near-black pill — the signature)**
- Background: `#1a1a1a`
- Text: `#fdf4cc` (pale yellow), GT America 15px weight 600
- Padding: 12px 20px
- Radius: 9999px (full pill — LIVE radius reported as ~3.3e7px = infinite pill)
- Border: none
- Hover: bg lifts to `#292929`, no transform
- Focus: 2px `#1a1a1a` ring at 2px offset (on dark bands: `#fdf4cc` ring)
- Use: primary CTA — "Start building"
**White (secondary on dark bands)**
- Background: `#ffffff`
- Text: `#292929`, GT America 15px weight 600
- Padding: 12px 20px
- Radius: 9999px (full pill)
- Hover: subtle cream tint + soft shadow
- Use: secondary action sitting on a `#1a1a1a` inverted section
**Ghost chip on cream (tertiary)**
- Background: `rgba(20,20,20,0.05)` (5% ink overlay)
- Text: `#141414`, GT America 14px weight 500
- Padding: 10px 16px
- Radius: 12px
- Border: 1px solid `rgba(20,20,20,0.12)`
- Hover: bg deepens to `rgba(20,20,20,0.08)`
- Use: comparison / nav chips — "Convex vs. Firebase"
**Ghost chip on dark (tertiary inverted)**
- Background: `rgba(255,255,255,0.05)` (5% white overlay)
- Text: `#ffffff`, GT America 14px weight 500
- Padding: 10px 16px
- Radius: 9999px (pill)
- Border: 1px solid `rgba(255,255,255,0.12)`
- Hover: bg deepens to `rgba(255,255,255,0.08)`
- Use: social-proof chips on dark bands — "GitHub · 20,531 stars"
### Cards
**Standard feature card (on cream)**
- Background: `#fbf7ec` (lifted cream)
- Border: 1px solid `rgba(20,20,20,0.12)`
- Radius: 16px
- Padding: 24px
- Hover: border to `rgba(20,20,20,0.22)`, soft `0 4px 16px rgba(20,20,20,0.08)` shadow
- Use: feature grid on the light canvas
**Inverted dark card (product proof)**
- Background: `#1a1a1a`
- Text: `#ffffff`
- Border: 1px solid `rgba(255,255,255,0.12)`
- Radius: 16px
- Padding: 24px
- Use: code preview, database mockup, contrast tile inside a light section
### Badges & Chips
**Default tag / eyebrow**
- Background: `rgba(20,20,20,0.05)`
- Text: `#141414`, GT America Mono 12px weight 600, tracking 0.12em uppercase
- Padding: 4px 10px
- Radius: 9999px (pill)
- Use: status, version, section kicker — mono is the chip voice
**Accent tag**
- Background: `#fdf4cc` (pale yellow)
- Text: `#1a1a1a`
- Radius: 9999px (pill)
- Padding: 4px 10px
- Use: highlighted label — "NEW," "BETA," "LIVE"
### Inputs
- Background: `#fbf7ec` (lifted cream)
- Text: `#141414`
- Placeholder: `#6b6b6b`
- Border: 1px solid `rgba(20,20,20,0.12)`
- Radius: 12px
- Padding: 10px 14px
- Focus: border `#1a1a1a`, 2px `#1a1a1a` ring
- Use: email capture, search, docs sign-up
### Navigation
- Background: cream `#f6eedb`, transparent over canvas; subtle bottom hairline on scroll
- Items: `#141414` ink; hover reveals an underline (no colour shift); active state goes weight 600
- Spacing: 24px between top-level items
- CTA: near-black pill ("Start building") anchored right, with pale-yellow text
- Mobile: hamburger reveals a stacked overlay panel at h4 size on cream
## 5. Layout Principles
### Spacing System
Base unit = 4px. Scale: 4, 8, 12, 16, 24, 32, 48, 64, 96, 128. Cards take 24px padding; sections breathe at 64–96px vertical. The rhythm is editorial — more generous than a dashboard, calmer than a poster.
### Grid & Container
Container max-width 1280px with 24px gutters. Prose constrains to ~720px for readability — a broadsheet measure. Hero is full-width with content centred or left-aligned within the container. Feature grids run two- or three-up at desktop, collapsing gracefully.
### Whitespace Philosophy
Whitespace is warm and intentional. The cream ground means negative space is never empty — it's *paper*, and it carries the design. Sections alternate cream and inverted-dark, so whitespace also serves as the tonal beat between bands. Convex resists clutter: each section makes one point with room to breathe.
### Section Cadence
Tonal alternation is the structural device: cream canvas (`#f6eedb`) → inverted dark band (`#1a1a1a`, white copy) → cream (`#efe5cd` recessed variant) → dark → cream. Product proof (code, DB previews) lives in the dark bands; explanation and benefits live on cream. The pale-yellow accent appears only as CTA-pill text and the rare highlight, never as a section fill.
## 6. Shapes & Radius Scale
| Tier | Px | Use |
|------|----|-----|
| Micro | 2 | Minor inset, divider cap |
| Small | 4 | Tight chip, inline tag |
| Medium | 8 | Compact control, small input |
| Comfortable | 12 | Ghost chip, input, small card (LIVE: comparison chip = 12px) |
| Large | 16 | **Card default, large chip (LIVE: dark CTA = 16px)** |
| Featured | 24 | Hero shell, large feature tile (rare) |
| Pill | 9999 | **Primary & white CTA, status badges (LIVE: ~3.3e7px = full pill)** |
The radius story is a deliberate split: containers and chips sit at the soft-modern 12–16px tier, while the action elements — the CTAs and badges — go fully round to pills. That pill-vs-rounded-rect contrast is part of the signature: the near-black pill reads as a discrete, tappable object floating on the cream page, while cards stay calm rounded rectangles. Nothing is sharp-cornered; the warmth of the palette is echoed in the geometry.
## 7. Depth & Elevation
| Level | Treatment | Use |
|-------|-----------|-----|
| 0 | `#f6eedb` flat cream | Canvas |
| 1 | `#fbf7ec` lifted cream + 1px `rgba(20,20,20,0.12)` border | Card, input, panel |
| 2 | `#fbf7ec` + `0 4px 16px rgba(20,20,20,0.08)` soft shadow | Hovered card, raised tile |
| 3 | `#1a1a1a` inverted band (tonal flip, no shadow) | Product-proof section, dark card |
| 4 | `#fbf7ec` + `0 12px 32px rgba(20,20,20,0.12)` | Popover, dropdown, modal |
**Shadow Philosophy**: Convex is a low-shadow system. Most "elevation" is communicated by the tonal flip between cream and near-black bands, and by hairline borders at 12% ink — not by stacked shadows. When a shadow does appear, it's soft, warm-tinted (`rgba(20,20,20,0.08)`), and diffuse, like an object resting on paper under soft light. There is no glow, no coloured halo, no hard drop. The result feels physical and printed rather than glassy or layered. Borders carry most of the edge definition; cards lift on hover with a barely-there shadow plus a border darkening from 12% to 22% ink.
## 8. Interaction & Motion
### Easing Curves
- **ease-standard** `cubic-bezier(0.4, 0, 0.2, 1)` — colour, opacity, default transitions.
- **ease-emphasized** `cubic-bezier(0.16, 1, 0.3, 1)` — overlay and panel entrances.
- **ease-out** `cubic-bezier(0, 0, 0.2, 1)` — exits and dismissals.
### Duration Buckets
- **fast** 150ms — hover colour/border shifts.
- **standard** 240ms — card lift, panel fade, accordion.
- **slow** 320ms — modal entrance, section reveal.
### Per-Component Micro-States
- **Primary CTA hover** — near-black `#1a1a1a` → `#292929` over 150ms; pale-yellow text holds. No transform; the colour shift is the whole interaction.
- **White pill hover** — picks up a faint cream tint and a soft shadow over 150ms.
- **Card hover** — border darkens `rgba(20,20,20,0.12)` → `rgba(20,20,20,0.22)` over 150ms; soft shadow fades in over 240ms; no lift transform.
- **Nav link hover** — underline grows from 0 to full width over 200ms; ink colour unchanged.
- **Ghost chip hover** — overlay deepens from 5% to 8% over 150ms.
- **Section reveal** — content fades up (translateY 8px → 0, opacity 0 → 1) on intersection at 320ms with ease-emphasized.
### Page Transitions
Hard cuts on navigation. Anchor scroll uses ease-standard at ~500ms. The cream/dark band alternation makes scrolling itself feel like turning broadsheet pages — the tonal beat is the page's primary motion rhythm.
### Reduced Motion Strategy
With `prefers-reduced-motion: reduce`, all translate/scale transforms are removed; colour and opacity fades remain (they aren't spatially disorienting). Section reveals collapse to a simple opacity fade. Motion budget under reduced-motion stays under 240ms per transition.
## 9. Accessibility & A11y
### Contrast Pairs (WCAG, computed from live tokens)
- **Text on canvas**: `#141414` on `#f6eedb` = **15.94:1** — AAA.
- **Brand on canvas**: `#1a1a1a` on `#f6eedb` = **15.06:1** — AAA (the CTA pill reads strongly against cream).
- **Accent label on brand**: `#fdf4cc` on `#1a1a1a` = **15.74:1** — AAA (pale-yellow CTA text is highly legible).
- **White on brand**: `#ffffff` on `#1a1a1a` = **17.4:1** — AAA (dark-band copy / white pill ink).
- **Muted text on canvas**: `#555555` on `#f6eedb` = **6.45:1** — AAA for body.
- **Faint text on canvas**: `#6b6b6b` on `#f6eedb` = **4.61:1** — AA (reserve for metadata/placeholder, not body).
- **White-pill ink on white**: `#292929` on `#ffffff` = **14.55:1** — AAA.
- **Border on canvas**: `rgba(20,20,20,0.12)` over cream — non-text decorative; meets the 3:1 graphical threshold for component edges.
### Focus Indicators
2px solid `#1a1a1a` outline at 2px offset on cream; on inverted dark bands the ring flips to pale-yellow `#fdf4cc` for the same 2px solid treatment. Outline is solid, never dashed, and visible at all times on keyboard focus.
### ARIA Patterns
- Top nav uses `<nav aria-label="Primary">`.
- Inverted product-proof code regions use `role="region" aria-label="Code example"`.
- Modals use `role="dialog"` with `aria-modal="true"`.
- Form inputs carry visible labels; placeholders are supplemental, never the only label.
- Comparison toggles ("Convex vs. Firebase") use `role="tablist"` where applicable.
### Keyboard Navigation
- Tab order follows DOM order.
- Skip-link to `#main` becomes visible on focus.
- Modals trap focus and restore on close; Escape dismisses overlays.
- Code blocks expose a "Copy" button reachable via Tab.
### Screen Reader Hints
- Decorative SVG (logos, ornament) hidden with `aria-hidden`.
- Icon-only controls (copy, expand) carry `aria-label`.
- Live regions announce form validation.
- The cream/dark band inversion is purely visual — content order and semantics are unaffected.
### Reduced Motion
Honored throughout — see §8.
## 10. Responsive Behavior
### Breakpoints
| Name | Min-width |
|------|-----------|
| mobile | 0–640 |
| tablet | 641–1024 |
| desktop | 1025–1280 |
| wide | 1281+ |
### Touch Targets
Minimum 44×44px on mobile. The near-black pill CTA grows to a 44px tap height on touch; ghost chips gain vertical padding to clear the same target.
### Collapsing Strategy
- **Hero**: 42px H1 holds on tablet, drops toward 32–34px on mobile to keep the headline on two or three lines.
- **Feature grid**: three-up → two-up → single column.
- **Inverted bands**: full-bleed dark sections stay full-bleed on mobile; their inner code/preview content becomes horizontally scrollable.
- **Nav**: full bar → hamburger overlay panel at h4 size on cream.
- **Section padding**: 96px → 64px → 48px across breakpoints.
### Image Behavior
Product screenshots and database mockups use `object-fit: contain` inside fixed-aspect frames; on mobile, dark code previews scroll horizontally to preserve line breaks. SVG logos and ornament scale fluidly.
### Container Queries
Used on feature grids and the dashboard/code preview tiles, where layout depends on the parent band width rather than the viewport.
## 11. Content & Voice
### Tone
Builder-direct and a little warm. Convex writes for developers building apps and agents — "the backend building blocks for your agents" — so the copy is concrete and capability-led, but the cream-and-ink dressing keeps it from feeling cold. It's confident without being terse; informative without marketing fluff. The register sits between Stripe's polish and a good engineering blog.
### Microcopy Patterns
- Buttons: imperative — "Start building," verb-first and ownable.
- Comparison: framed as direct head-to-heads — "Convex vs. Firebase."
- Social proof: factual and quantified — "GitHub · 20,531 stars."
- Errors: technical and actionable — "Couldn't sync. Check your deployment URL."
- Empty states: instructive — "No functions yet. Deploy your first function to get started."
### CTA Verb Conventions
- "Start building" (default hero — the owned positioning)
- "Read the docs" (not "Learn more")
- "Talk to us" / "Book a demo" (not "Contact sales")
- "View on GitHub" (open-source proof, surfaced not hidden)
The voice trusts the reader to be a builder and leads with what they can do, not with what the product is.
## 12. Dark Mode & Theming
Convex is **light-first**, not dark-toggle. The marketing surface lives on the warm cream `#f6eedb` canvas, and its "dark mode" is compositional rather than a user setting: near-black `#1a1a1a` bands are punched into the cream to host product proof — code, database previews, contrast tiles — flipping copy to white and CTAs to white pills. There is no user-facing theme switch on marketing; the cream-and-ink rhythm *is* the design.
If a true toggled dark theme were ever shipped, the implied swap would invert the whole system rather than recolour it: canvas `#f6eedb` → `#141414`, ink `#141414` → `#f6eedb` (or white), cards `#fbf7ec` → `#1a1a1a`, and the CTA pill would flip to a cream/white fill with near-black text — keeping the pale-yellow `#fdf4cc` accent as the one warm constant. But Convex's identity is the *warm light* canvas; the dark bands exist precisely to make that warmth read, and a full dark mode would dissolve the contrast that defines the brand.
## 13. Lineage & Influences
Convex inherits from two opposed traditions and resolves them. From the dev-tool school (Vercel, Supabase, Linear) it takes the near-monochrome palette, the pill CTA, the mono eyebrow, and the product-as-marketing posture — but it pointedly rejects that school's defining move, the off-black canvas. From the editorial-warm school (Anthropic's clay-and-cream, the broadsheet / Swiss typographic tradition) it takes the paper-toned ground, the ink-black GT America display, the hairline rules, and the generous measure. The synthesis — a reactive backend dressed like a typeset journal — is distinctively Convex.
The single most copy-able and most copy-resistant decision is the cream canvas paired with the near-black pill. `#f6eedb` is warm enough to read as paper but not so warm it reads as a vintage gimmick; the near-black `#1a1a1a` pill with pale-yellow `#fdf4cc` text is the masthead-spot-colour move applied to a CTA. Get the cream too yellow and it looks aged; too grey and the warmth (and the whole point) evaporates. The near-monochrome restraint — no second accent — is what holds it together, the same single-accent discipline Stripe and Supabase enforce, just executed in ink-on-paper rather than emerald-on-black.
**Named influences**:
- Grilli Type / GT America (https://www.grillitype.com/typeface/gt-america) — the grotesque that gives display its broadsheet authority.
- Anthropic (https://www.anthropic.com) — the warm, paper-toned, near-monochrome editorial register for a technical product.
- Stripe (https://stripe.com) — single-accent restraint and typographic confidence.
- Vercel (https://vercel.com) — near-monochrome dev-tool palette and pill-CTA geometry.
- Supabase (https://supabase.com) — the backend-as-a-service posture Convex deliberately inverts (same audience, opposite canvas).
- Swiss / broadsheet editorial tradition (https://en.wikipedia.org/wiki/International_Typographic_Style) — paper ground, ink type, hairline rules, generous measure.
## 14. Do's and Don'ts
### Do
- Build on the warm cream `#f6eedb` canvas — it's the identity; resist the reflex to make a dev tool dark.
- Set ink at `#141414`, never pure black, on cream — it reads as printed, warmer than `#000`.
- Use GT America at weight **700** with negative tracking for display — broadsheet headline energy.
- Make the primary CTA a near-black `#1a1a1a` pill with pale-yellow `#fdf4cc` text — the signature pairing.
- Punch inverted `#1a1a1a` bands into the cream for product proof, flipping copy to white.
- Keep the system near-monochrome — cream, near-black, one pale-yellow accent. No second colour.
- Use GT America Mono for eyebrows, version tags, and code — uppercase, 0.12em tracking.
- Give containers 12–16px radii and CTAs/badges full pills — the soft-rect vs pill contrast is intentional.
- Define edges with hairline borders at ~12% ink; lean on the cream/dark tonal flip for depth.
- Honor `prefers-reduced-motion` — keep colour fades, drop transforms.
### Don't
- Default to an off-black canvas — that's the genre Convex exists to contradict.
- Use pure black `#000` for ink or fills — the near-blacks (`#141414`, `#1a1a1a`) carry the warmth.
- Introduce a second accent (blue, emerald, purple) — pale-yellow `#fdf4cc` is the only chroma, and only on CTAs/highlights.
- Set display at weight 400 expecting it to carry — Convex's display is bold and tracked tight, the opposite of Supabase.
- Put coloured text in body copy — type is ink (or white on dark), never tinted.
- Apply hard drop shadows or glows — depth is tonal and soft, like an object on paper.
- Make the cream too yellow or too grey — it must read as warm paper, not aged or washed-out.
- Use sharp 0px corners — everything is at least softly rounded; CTAs are full pills.
- Hide the open-source / GitHub proof behind a toggle — surface "View on GitHub · stars" directly.
- Recolour the CTA pill to a bright brand hue — the brand *is* near-black; the warmth lives in the pale-yellow label.
## 15. Agent Prompt Guide
### Quick Color Reference
- Bg (cream canvas): `#f6eedb`
- Bg lifted (card/input): `#fbf7ec`
- Surface / dark band / CTA fill: `#1a1a1a`
- Ink (text): `#141414`
- Text muted: `#555555`
- Text on dark band: `#ffffff`
- Accent (pale yellow / CTA label): `#fdf4cc`
- Brand (= CTA near-black): `#1a1a1a`
- CTA hover / white-pill ink: `#292929`
- Border (hairline): `rgba(20,20,20,0.12)`
### Example Component Prompts
> "Create a Convex-style hero on a warm cream `#f6eedb` canvas. The H1 sets at 42px in GT America weight 700 with -0.02em tracking and 1.1 line-height in near-black `#141414`. Below it, an 18px regular deck in `#555555`. Place a primary CTA as a fully-rounded near-black pill — `#1a1a1a` background with pale-yellow `#fdf4cc` text, weight 600, padding 12px 20px — that lifts to `#292929` on hover. Add a ghost chip beside it: `rgba(20,20,20,0.05)` fill, 1px `rgba(20,20,20,0.12)` border, 12px radius."
> "Design a Convex inverted product-proof band: a full-bleed `#1a1a1a` section punched into the cream page, with an h2 at 32px GT America weight 700 in white `#ffffff`. Inside, a dark card (`#1a1a1a`, 1px `rgba(255,255,255,0.12)` border, 16px radius, 24px padding) showing code in GT America Mono 13px. Anchor a white secondary pill CTA — `#ffffff` fill, `#292929` text, full pill — at the bottom."
> "Build a Convex feature card on cream: `#fbf7ec` background, 1px solid `rgba(20,20,20,0.12)` border, 16px radius, 24px padding. Title in GT America 20px weight 600 `#141414`, body in 16px regular `#555555`. Eyebrow above the title in GT America Mono 12px weight 600 tracking 0.12em uppercase. On hover, the border darkens to `rgba(20,20,20,0.22)` with a soft `0 4px 16px rgba(20,20,20,0.08)` shadow — no transform."
> "Create a Convex status badge: pale-yellow `#fdf4cc` background, near-black `#1a1a1a` text, GT America Mono 12px weight 600 tracking 0.12em uppercase, padding 4px 10px, full pill radius. Use for 'NEW,' 'BETA,' 'LIVE.' For a neutral variant, swap the fill to `rgba(20,20,20,0.05)` with `#141414` text."
> "Design a Convex social-proof chip for a dark band: `rgba(255,255,255,0.05)` fill, 1px `rgba(255,255,255,0.12)` border, full pill, white `#ffffff` text in GT America 14px weight 500, padding 10px 16px. Content like 'GitHub · 20,531 stars' with a small mark on the left."
### Iteration Guide
1. **Start on cream `#f6eedb`, not off-black** — this is the whole identity. If your draft is dark-canvas, you've built a generic dev tool, not Convex.
2. **Use near-blacks, never `#000`** — `#141414` for ink, `#1a1a1a` for pills and bands. The slight warmth is what makes the system feel printed.
3. **Make the CTA a near-black pill with pale-yellow text** — `#1a1a1a` fill, `#fdf4cc` label, full pill. If your CTA is any other colour, you've broken the signature.
4. **Push display to weight 700 with tight tracking** — Convex's headlines are bold broadsheet type, the opposite of Supabase's weight-400 restraint.
5. **Stay near-monochrome** — cream, near-black, one pale-yellow accent. If a second colour appears outside the semantic set, remove it.
6. **Alternate cream and dark bands** — explanation on cream, product proof in `#1a1a1a` sections with white copy. The tonal beat is the page's structure.
7. **Use GT America Mono for eyebrows and code** — uppercase, 0.12em tracking. Sans eyebrows read as generic SaaS.
8. **Keep shadows soft and rare** — depth comes from the cream/ink flip and 12%-ink hairlines, not from glows or hard drops.
---
*Theme-toggle audit: score=0, signals=[light-first cream canvas; inverted dark bands are compositional, not a user toggle]*
1. Visual Theme & Atmosphere
Convex opens on a warm cream canvas — #f6eedb, the colour of newsprint and paper notebooks — and that single decision separates it from almost every product in its category. Backend-as-a-service is a dark-canvas genre: Supabase at #121212, Vercel at pure black, Linear, PlanetScale, Neon all reaching for the off-black terminal register. Convex reaches for the opposite. The cream is not beige-by-accident; it is a calibrated, slightly yellow-warm ground that makes near-black ink read as printed rather than projected, and that frames the near-black CTA pills like type on a page.
The ink is #141414 — near-black, not pure black — set in GT America, Grilli Type’s American-grotesque that splits the difference between US gothic and European grotesque. The H1 lands at 42px/700 with tight negative tracking, the kind of confident editorial display you’d find at the top of a broadsheet feature, not the geometric-humanist roundness Supabase gets from Circular. GT America gives Convex an engineered seriousness with a hint of warmth — appropriate for a reactive backend that wants to feel approachable rather than machine-room.
The brand colour, in the strict sense, is the near-black #1a1a1a of the primary CTA fill — and it carries the page’s only true accent: pale-yellow #fdf4cc text inside that pill. This is the signature pairing. Cream paper ground, near-black ink, near-black pill, pale-yellow label. The whole identity fits in those four values. There is no blue, no purple, no emerald doing the action work — Convex is essentially a near-monochrome system with one warm note, the way a great broadsheet is black ink on cream with a single spot colour for the masthead.
The page alternates the cream canvas with inverted dark bands. Where Convex needs to show product proof — code, a database preview, a feature tile — it punches a #1a1a1a section into the cream, flips text to white, and lets the contrast do the framing. The h2 in those dark bands is observed as pure white at 32px/700. This inversion is Convex’s only “dark mode”: not a toggle, but a compositional rhythm of paper and ink, light section and dark section, marching down the page.
Geometry is soft-modern. Radii run 12–16px on cards and chips, and the CTA pills are fully rounded (the probe reports a 33,554,432px radius — the canonical “infinite pill” value). Borders are hairlines at roughly 12% ink. Shadows are nearly absent — depth comes from the cream/ink tonal flip and the occasional very soft warm shadow, never a hard drop. The atmosphere is warm, literate, and unhurried: a developer tool that decided to look like a thoughtfully typeset journal.
Key Characteristics
- Warm cream canvas
#f6eedb— newsprint, not off-black; the defining contrarian choice - Near-black ink
#141414in GT America — broadsheet display authority at 42px/700 - Near-black
#1a1a1asolid pill CTAs carrying pale-yellow#fdf4cclabels — the signature pairing - Almost monochrome: cream + near-black + one pale-yellow accent
- Inverted dark
#1a1a1abands for product proof — paper/ink rhythm as “dark mode” - White secondary pills (
#292929ink) on dark bands; 5% overlay ghost chips on both grounds - Fully-rounded pill CTAs, 12–16px radius on cards and chips
- Hairline borders at ~12% ink — almost no shadow, depth from tonal flip
- GT America Mono for eyebrows, code, and version tags
- Reads like a typeset technical journal, not a terminal
2. Color Palette & Roles
Canvas
- bg
#f6eedb: the signature warm cream canvas (LIVE:rgb(246,238,219)) — the page ground, newsprint-toned. - bg-alt
#fbf7ec: lifted cream, one stop brighter — card fills, input backgrounds. - bg-warm
#efe5cd: recessed cream, one stop deeper — alternating section band on the light side.
Text / Ink
- text
#141414: primary ink (LIVE:rgb(20,20,20)) — body and most display copy on cream. - text-strong
#000000: pure-black display peak — used rarely for maximum weight. - text-muted
#555555: secondary descriptive copy on cream — 6.45:1, AAA body. - text-faint
#6b6b6b: tertiary / metadata / placeholder on cream — 4.61:1, AA. - text-on-dark
#ffffff: copy on inverted dark bands (LIVE: h2 observed white). - text-on-brand
#fdf4cc: pale-yellow label inside near-black CTA pills (LIVE accent).
Brand
- brand
#1a1a1a: the near-black CTA fill and brand value (LIVE:rgb(26,26,26)) — the action colour. - brand-hover
#292929: CTA hover lift; also the ink colour of white secondary pills (LIVE:rgb(41,41,41)). - surface
#1a1a1a: same near-black used as inverted-band / dark-card background. - surface-deep
#141414: deepest inverted band, footer.
Accent
- accent
#fdf4cc: pale yellow (LIVE:rgb(253,244,204)) — CTA label colour, highlight wash, the page’s single warm note. - accent-soft
#faecae: a deeper pale-yellow tint for hover washes and emphasis underlays.
Interactive / Overlay
- fill-subtle
rgba(20,20,20,0.05): 5% black overlay — ghost-chip fill on cream (LIVE: derived fromoklab(0.28… / 0.05)). - fill-subtle-inv
rgba(255,255,255,0.05): 5% white overlay — ghost-chip fill on dark bands (LIVE:oklab(0.99… / 0.05)). - pill-white
#ffffff: white secondary-CTA fill on dark bands (LIVE:rgb(255,255,255)). - on-white
#292929: ink on the white secondary pill (LIVE:rgb(41,41,41)). - link
#141414/ link-hover#1a1a1a: links are ink with an underline, not a coloured value.
Borders
- border
rgba(20,20,20,0.12): hairline rule on cream — near-black at 12% alpha. - border-strong
rgba(20,20,20,0.22): selected / focused / hovered edge on cream. - border-on-dark
rgba(255,255,255,0.12): hairline on inverted dark bands.
Focus / Selection
- focus-ring
#1a1a1a: near-black focus outline on cream, 2px at 2px offset. - focus-ring-dark
#fdf4cc: pale-yellow focus outline on inverted dark bands. - selection-bg
#1a1a1a/ selection-text#fdf4cc: text selection inverts to near-black with pale-yellow text.
Shadow
- shadow
rgba(20,20,20,0.08): a soft warm shadow — used sparingly; cards mostly rely on the cream/ink tonal flip for depth.
Semantic (reserved — rarely surfaced on marketing)
- success
#3f7d4e: muted forest green. - warning
#b8860b: dark goldenrod (kin to the accent, but functional). - danger
#9b3232: muted brick red. - info
#3a5a8c: muted slate blue.
3. Typography Rules
Font Family
- Primary display & body:
GT America(aliasgtAmerica) — Grilli Type’s American-grotesque. Falls back tosystem-ui,-apple-system, then a generic sans. Used for everything from the 42px hero to 14px captions. - Mono companion:
GT America Mono(withui-monospace/ SF Mono / Menlo fallbacks) — used for eyebrows, code blocks, version tags, and developer microcopy. - No serif voice: Convex’s editorial warmth comes from the cream ground and GT America’s grotesque, not from a serif. The system is sans + mono only.
- OpenType features:
kernandligaon throughout.
Hierarchy
| Role | Font | Size | Weight | Line Height | Tracking | Notes |
|---|---|---|---|---|---|---|
| display-hero | GT America | 72 | 700 | 1.0 | -0.03em | Oversized opener (rare) |
| display-lg | GT America | 56 | 700 | 1.05 | -0.025em | Major section opener |
| h1 | GT America | 42 | 700 | 1.1 | -0.02em | Observed hero peak |
| h2 | GT America | 32 | 700 | 1.15 | -0.015em | Section head — white on dark bands (observed) |
| h3 | GT America | 24 | 600 | 1.25 | -0.01em | Sub-section head |
| h4 | GT America | 20 | 600 | 1.3 | -0.005em | Card title |
| body-lg | GT America | 18 | 400 | 1.55 | 0 | Hero deck, lead paragraph |
| body | GT America | 16 | 400 | 1.55 | 0 | Default reading size (observed) |
| body-sm | GT America | 14 | 400 | 1.5 | 0 | Card description, fine print |
| label | GT America | 13 | 500 | 1.4 | 0.01em | Form labels, nav |
| eyebrow | GT America Mono | 12 | 600 | 1.3 | 0.12em | All-caps section kicker — mono |
| caption | GT America | 12 | 500 | 1.4 | 0.02em | Image caption, metadata |
| code-inline | GT America Mono | 14 | 400 | 1.5 | 0 | Inline code, API names |
| code-block | GT America Mono | 13 | 400 | 1.6 | 0 | Code samples |
Principles
- Display is bold and tracked tight. Unlike Supabase’s weight-400 geometry-carries-it discipline, Convex pushes display to 700 and pulls tracking negative (-0.02em at H1). This is broadsheet headline energy — confident, set tight, ink-heavy.
- Ink, not colour, is the type voice. Display and body are
#141414on cream; on dark bands they flip to white. Colour never enters the type itself — the only chroma is the pale-yellow accent inside CTA pills. - Eyebrows are mono, uppercase, widely tracked. GT America Mono at 12px, weight 600, 0.12em — the developer-credibility marker, the way Supabase uses Office Code Pro for labels.
- One family does almost everything. GT America carries hero to caption; GT America Mono handles eyebrows and code. No third family, no serif.
- Generous line-height on body. 1.55 reading rhythm — the editorial, unhurried measure that matches the paper-warm ground.
- Negative tracking scales with size. Tightest at the hero (-0.03em), relaxing to zero by body — large type is set like a headline, reading type at its natural width.
- Body floor is 12px. Caption and eyebrow sit at 12px; nothing on the marketing surface goes smaller.
4. Component Stylings
Buttons
Primary (near-black pill — the signature)
- Background:
#1a1a1a - Text:
#fdf4cc(pale yellow), GT America 15px weight 600 - Padding: 12px 20px
- Radius: 9999px (full pill — LIVE radius reported as ~3.3e7px = infinite pill)
- Border: none
- Hover: bg lifts to
#292929, no transform - Focus: 2px
#1a1a1aring at 2px offset (on dark bands:#fdf4ccring) - Use: primary CTA — “Start building”
White (secondary on dark bands)
- Background:
#ffffff - Text:
#292929, GT America 15px weight 600 - Padding: 12px 20px
- Radius: 9999px (full pill)
- Hover: subtle cream tint + soft shadow
- Use: secondary action sitting on a
#1a1a1ainverted section
Ghost chip on cream (tertiary)
- Background:
rgba(20,20,20,0.05)(5% ink overlay) - Text:
#141414, GT America 14px weight 500 - Padding: 10px 16px
- Radius: 12px
- Border: 1px solid
rgba(20,20,20,0.12) - Hover: bg deepens to
rgba(20,20,20,0.08) - Use: comparison / nav chips — “Convex vs. Firebase”
Ghost chip on dark (tertiary inverted)
- Background:
rgba(255,255,255,0.05)(5% white overlay) - Text:
#ffffff, GT America 14px weight 500 - Padding: 10px 16px
- Radius: 9999px (pill)
- Border: 1px solid
rgba(255,255,255,0.12) - Hover: bg deepens to
rgba(255,255,255,0.08) - Use: social-proof chips on dark bands — “GitHub · 20,531 stars”
Cards
Standard feature card (on cream)
- Background:
#fbf7ec(lifted cream) - Border: 1px solid
rgba(20,20,20,0.12) - Radius: 16px
- Padding: 24px
- Hover: border to
rgba(20,20,20,0.22), soft0 4px 16px rgba(20,20,20,0.08)shadow - Use: feature grid on the light canvas
Inverted dark card (product proof)
- Background:
#1a1a1a - Text:
#ffffff - Border: 1px solid
rgba(255,255,255,0.12) - Radius: 16px
- Padding: 24px
- Use: code preview, database mockup, contrast tile inside a light section
Badges & Chips
Default tag / eyebrow
- Background:
rgba(20,20,20,0.05) - Text:
#141414, GT America Mono 12px weight 600, tracking 0.12em uppercase - Padding: 4px 10px
- Radius: 9999px (pill)
- Use: status, version, section kicker — mono is the chip voice
Accent tag
- Background:
#fdf4cc(pale yellow) - Text:
#1a1a1a - Radius: 9999px (pill)
- Padding: 4px 10px
- Use: highlighted label — “NEW,” “BETA,” “LIVE”
Inputs
- Background:
#fbf7ec(lifted cream) - Text:
#141414 - Placeholder:
#6b6b6b - Border: 1px solid
rgba(20,20,20,0.12) - Radius: 12px
- Padding: 10px 14px
- Focus: border
#1a1a1a, 2px#1a1a1aring - Use: email capture, search, docs sign-up
Navigation
- Background: cream
#f6eedb, transparent over canvas; subtle bottom hairline on scroll - Items:
#141414ink; hover reveals an underline (no colour shift); active state goes weight 600 - Spacing: 24px between top-level items
- CTA: near-black pill (“Start building”) anchored right, with pale-yellow text
- Mobile: hamburger reveals a stacked overlay panel at h4 size on cream
5. Layout Principles
Spacing System
Base unit = 4px. Scale: 4, 8, 12, 16, 24, 32, 48, 64, 96, 128. Cards take 24px padding; sections breathe at 64–96px vertical. The rhythm is editorial — more generous than a dashboard, calmer than a poster.
Grid & Container
Container max-width 1280px with 24px gutters. Prose constrains to ~720px for readability — a broadsheet measure. Hero is full-width with content centred or left-aligned within the container. Feature grids run two- or three-up at desktop, collapsing gracefully.
Whitespace Philosophy
Whitespace is warm and intentional. The cream ground means negative space is never empty — it’s paper, and it carries the design. Sections alternate cream and inverted-dark, so whitespace also serves as the tonal beat between bands. Convex resists clutter: each section makes one point with room to breathe.
Section Cadence
Tonal alternation is the structural device: cream canvas (#f6eedb) → inverted dark band (#1a1a1a, white copy) → cream (#efe5cd recessed variant) → dark → cream. Product proof (code, DB previews) lives in the dark bands; explanation and benefits live on cream. The pale-yellow accent appears only as CTA-pill text and the rare highlight, never as a section fill.
6. Shapes & Radius Scale
| Tier | Px | Use |
|---|---|---|
| Micro | 2 | Minor inset, divider cap |
| Small | 4 | Tight chip, inline tag |
| Medium | 8 | Compact control, small input |
| Comfortable | 12 | Ghost chip, input, small card (LIVE: comparison chip = 12px) |
| Large | 16 | Card default, large chip (LIVE: dark CTA = 16px) |
| Featured | 24 | Hero shell, large feature tile (rare) |
| Pill | 9999 | Primary & white CTA, status badges (LIVE: ~3.3e7px = full pill) |
The radius story is a deliberate split: containers and chips sit at the soft-modern 12–16px tier, while the action elements — the CTAs and badges — go fully round to pills. That pill-vs-rounded-rect contrast is part of the signature: the near-black pill reads as a discrete, tappable object floating on the cream page, while cards stay calm rounded rectangles. Nothing is sharp-cornered; the warmth of the palette is echoed in the geometry.
7. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| 0 | #f6eedb flat cream | Canvas |
| 1 | #fbf7ec lifted cream + 1px rgba(20,20,20,0.12) border | Card, input, panel |
| 2 | #fbf7ec + 0 4px 16px rgba(20,20,20,0.08) soft shadow | Hovered card, raised tile |
| 3 | #1a1a1a inverted band (tonal flip, no shadow) | Product-proof section, dark card |
| 4 | #fbf7ec + 0 12px 32px rgba(20,20,20,0.12) | Popover, dropdown, modal |
Shadow Philosophy: Convex is a low-shadow system. Most “elevation” is communicated by the tonal flip between cream and near-black bands, and by hairline borders at 12% ink — not by stacked shadows. When a shadow does appear, it’s soft, warm-tinted (rgba(20,20,20,0.08)), and diffuse, like an object resting on paper under soft light. There is no glow, no coloured halo, no hard drop. The result feels physical and printed rather than glassy or layered. Borders carry most of the edge definition; cards lift on hover with a barely-there shadow plus a border darkening from 12% to 22% ink.
8. Interaction & Motion
Easing Curves
- ease-standard
cubic-bezier(0.4, 0, 0.2, 1)— colour, opacity, default transitions. - ease-emphasized
cubic-bezier(0.16, 1, 0.3, 1)— overlay and panel entrances. - ease-out
cubic-bezier(0, 0, 0.2, 1)— exits and dismissals.
Duration Buckets
- fast 150ms — hover colour/border shifts.
- standard 240ms — card lift, panel fade, accordion.
- slow 320ms — modal entrance, section reveal.
Per-Component Micro-States
- Primary CTA hover — near-black
#1a1a1a→#292929over 150ms; pale-yellow text holds. No transform; the colour shift is the whole interaction. - White pill hover — picks up a faint cream tint and a soft shadow over 150ms.
- Card hover — border darkens
rgba(20,20,20,0.12)→rgba(20,20,20,0.22)over 150ms; soft shadow fades in over 240ms; no lift transform. - Nav link hover — underline grows from 0 to full width over 200ms; ink colour unchanged.
- Ghost chip hover — overlay deepens from 5% to 8% over 150ms.
- Section reveal — content fades up (translateY 8px → 0, opacity 0 → 1) on intersection at 320ms with ease-emphasized.
Page Transitions
Hard cuts on navigation. Anchor scroll uses ease-standard at ~500ms. The cream/dark band alternation makes scrolling itself feel like turning broadsheet pages — the tonal beat is the page’s primary motion rhythm.
Reduced Motion Strategy
With prefers-reduced-motion: reduce, all translate/scale transforms are removed; colour and opacity fades remain (they aren’t spatially disorienting). Section reveals collapse to a simple opacity fade. Motion budget under reduced-motion stays under 240ms per transition.
9. Accessibility & A11y
Contrast Pairs (WCAG, computed from live tokens)
- Text on canvas:
#141414on#f6eedb= 15.94:1 — AAA. - Brand on canvas:
#1a1a1aon#f6eedb= 15.06:1 — AAA (the CTA pill reads strongly against cream). - Accent label on brand:
#fdf4ccon#1a1a1a= 15.74:1 — AAA (pale-yellow CTA text is highly legible). - White on brand:
#ffffffon#1a1a1a= 17.4:1 — AAA (dark-band copy / white pill ink). - Muted text on canvas:
#555555on#f6eedb= 6.45:1 — AAA for body. - Faint text on canvas:
#6b6b6bon#f6eedb= 4.61:1 — AA (reserve for metadata/placeholder, not body). - White-pill ink on white:
#292929on#ffffff= 14.55:1 — AAA. - Border on canvas:
rgba(20,20,20,0.12)over cream — non-text decorative; meets the 3:1 graphical threshold for component edges.
Focus Indicators
2px solid #1a1a1a outline at 2px offset on cream; on inverted dark bands the ring flips to pale-yellow #fdf4cc for the same 2px solid treatment. Outline is solid, never dashed, and visible at all times on keyboard focus.
ARIA Patterns
- Top nav uses
<nav aria-label="Primary">. - Inverted product-proof code regions use
role="region" aria-label="Code example". - Modals use
role="dialog"witharia-modal="true". - Form inputs carry visible labels; placeholders are supplemental, never the only label.
- Comparison toggles (“Convex vs. Firebase”) use
role="tablist"where applicable.
Keyboard Navigation
- Tab order follows DOM order.
- Skip-link to
#mainbecomes visible on focus. - Modals trap focus and restore on close; Escape dismisses overlays.
- Code blocks expose a “Copy” button reachable via Tab.
Screen Reader Hints
- Decorative SVG (logos, ornament) hidden with
aria-hidden. - Icon-only controls (copy, expand) carry
aria-label. - Live regions announce form validation.
- The cream/dark band inversion is purely visual — content order and semantics are unaffected.
Reduced Motion
Honored throughout — see §8.
10. Responsive Behavior
Breakpoints
| Name | Min-width |
|---|---|
| mobile | 0–640 |
| tablet | 641–1024 |
| desktop | 1025–1280 |
| wide | 1281+ |
Touch Targets
Minimum 44×44px on mobile. The near-black pill CTA grows to a 44px tap height on touch; ghost chips gain vertical padding to clear the same target.
Collapsing Strategy
- Hero: 42px H1 holds on tablet, drops toward 32–34px on mobile to keep the headline on two or three lines.
- Feature grid: three-up → two-up → single column.
- Inverted bands: full-bleed dark sections stay full-bleed on mobile; their inner code/preview content becomes horizontally scrollable.
- Nav: full bar → hamburger overlay panel at h4 size on cream.
- Section padding: 96px → 64px → 48px across breakpoints.
Image Behavior
Product screenshots and database mockups use object-fit: contain inside fixed-aspect frames; on mobile, dark code previews scroll horizontally to preserve line breaks. SVG logos and ornament scale fluidly.
Container Queries
Used on feature grids and the dashboard/code preview tiles, where layout depends on the parent band width rather than the viewport.
11. Content & Voice
Tone
Builder-direct and a little warm. Convex writes for developers building apps and agents — “the backend building blocks for your agents” — so the copy is concrete and capability-led, but the cream-and-ink dressing keeps it from feeling cold. It’s confident without being terse; informative without marketing fluff. The register sits between Stripe’s polish and a good engineering blog.
Microcopy Patterns
- Buttons: imperative — “Start building,” verb-first and ownable.
- Comparison: framed as direct head-to-heads — “Convex vs. Firebase.”
- Social proof: factual and quantified — “GitHub · 20,531 stars.”
- Errors: technical and actionable — “Couldn’t sync. Check your deployment URL.”
- Empty states: instructive — “No functions yet. Deploy your first function to get started.”
CTA Verb Conventions
- “Start building” (default hero — the owned positioning)
- “Read the docs” (not “Learn more”)
- “Talk to us” / “Book a demo” (not “Contact sales”)
- “View on GitHub” (open-source proof, surfaced not hidden)
The voice trusts the reader to be a builder and leads with what they can do, not with what the product is.
12. Dark Mode & Theming
Convex is light-first, not dark-toggle. The marketing surface lives on the warm cream #f6eedb canvas, and its “dark mode” is compositional rather than a user setting: near-black #1a1a1a bands are punched into the cream to host product proof — code, database previews, contrast tiles — flipping copy to white and CTAs to white pills. There is no user-facing theme switch on marketing; the cream-and-ink rhythm is the design.
If a true toggled dark theme were ever shipped, the implied swap would invert the whole system rather than recolour it: canvas #f6eedb → #141414, ink #141414 → #f6eedb (or white), cards #fbf7ec → #1a1a1a, and the CTA pill would flip to a cream/white fill with near-black text — keeping the pale-yellow #fdf4cc accent as the one warm constant. But Convex’s identity is the warm light canvas; the dark bands exist precisely to make that warmth read, and a full dark mode would dissolve the contrast that defines the brand.
13. Lineage & Influences
Convex inherits from two opposed traditions and resolves them. From the dev-tool school (Vercel, Supabase, Linear) it takes the near-monochrome palette, the pill CTA, the mono eyebrow, and the product-as-marketing posture — but it pointedly rejects that school’s defining move, the off-black canvas. From the editorial-warm school (Anthropic’s clay-and-cream, the broadsheet / Swiss typographic tradition) it takes the paper-toned ground, the ink-black GT America display, the hairline rules, and the generous measure. The synthesis — a reactive backend dressed like a typeset journal — is distinctively Convex.
The single most copy-able and most copy-resistant decision is the cream canvas paired with the near-black pill. #f6eedb is warm enough to read as paper but not so warm it reads as a vintage gimmick; the near-black #1a1a1a pill with pale-yellow #fdf4cc text is the masthead-spot-colour move applied to a CTA. Get the cream too yellow and it looks aged; too grey and the warmth (and the whole point) evaporates. The near-monochrome restraint — no second accent — is what holds it together, the same single-accent discipline Stripe and Supabase enforce, just executed in ink-on-paper rather than emerald-on-black.
Named influences:
- Grilli Type / GT America (https://www.grillitype.com/typeface/gt-america) — the grotesque that gives display its broadsheet authority.
- Anthropic (https://www.anthropic.com) — the warm, paper-toned, near-monochrome editorial register for a technical product.
- Stripe (https://stripe.com) — single-accent restraint and typographic confidence.
- Vercel (https://vercel.com) — near-monochrome dev-tool palette and pill-CTA geometry.
- Supabase (https://supabase.com) — the backend-as-a-service posture Convex deliberately inverts (same audience, opposite canvas).
- Swiss / broadsheet editorial tradition (https://en.wikipedia.org/wiki/International_Typographic_Style) — paper ground, ink type, hairline rules, generous measure.
14. Do’s and Don’ts
Do
- Build on the warm cream
#f6eedbcanvas — it’s the identity; resist the reflex to make a dev tool dark. - Set ink at
#141414, never pure black, on cream — it reads as printed, warmer than#000. - Use GT America at weight 700 with negative tracking for display — broadsheet headline energy.
- Make the primary CTA a near-black
#1a1a1apill with pale-yellow#fdf4cctext — the signature pairing. - Punch inverted
#1a1a1abands into the cream for product proof, flipping copy to white. - Keep the system near-monochrome — cream, near-black, one pale-yellow accent. No second colour.
- Use GT America Mono for eyebrows, version tags, and code — uppercase, 0.12em tracking.
- Give containers 12–16px radii and CTAs/badges full pills — the soft-rect vs pill contrast is intentional.
- Define edges with hairline borders at ~12% ink; lean on the cream/dark tonal flip for depth.
- Honor
prefers-reduced-motion— keep colour fades, drop transforms.
Don’t
- Default to an off-black canvas — that’s the genre Convex exists to contradict.
- Use pure black
#000for ink or fills — the near-blacks (#141414,#1a1a1a) carry the warmth. - Introduce a second accent (blue, emerald, purple) — pale-yellow
#fdf4ccis the only chroma, and only on CTAs/highlights. - Set display at weight 400 expecting it to carry — Convex’s display is bold and tracked tight, the opposite of Supabase.
- Put coloured text in body copy — type is ink (or white on dark), never tinted.
- Apply hard drop shadows or glows — depth is tonal and soft, like an object on paper.
- Make the cream too yellow or too grey — it must read as warm paper, not aged or washed-out.
- Use sharp 0px corners — everything is at least softly rounded; CTAs are full pills.
- Hide the open-source / GitHub proof behind a toggle — surface “View on GitHub · stars” directly.
- Recolour the CTA pill to a bright brand hue — the brand is near-black; the warmth lives in the pale-yellow label.
15. Agent Prompt Guide
Quick Color Reference
- Bg (cream canvas):
#f6eedb - Bg lifted (card/input):
#fbf7ec - Surface / dark band / CTA fill:
#1a1a1a - Ink (text):
#141414 - Text muted:
#555555 - Text on dark band:
#ffffff - Accent (pale yellow / CTA label):
#fdf4cc - Brand (= CTA near-black):
#1a1a1a - CTA hover / white-pill ink:
#292929 - Border (hairline):
rgba(20,20,20,0.12)
Example Component Prompts
“Create a Convex-style hero on a warm cream
#f6eedbcanvas. The H1 sets at 42px in GT America weight 700 with -0.02em tracking and 1.1 line-height in near-black#141414. Below it, an 18px regular deck in#555555. Place a primary CTA as a fully-rounded near-black pill —#1a1a1abackground with pale-yellow#fdf4cctext, weight 600, padding 12px 20px — that lifts to#292929on hover. Add a ghost chip beside it:rgba(20,20,20,0.05)fill, 1pxrgba(20,20,20,0.12)border, 12px radius.”
“Design a Convex inverted product-proof band: a full-bleed
#1a1a1asection punched into the cream page, with an h2 at 32px GT America weight 700 in white#ffffff. Inside, a dark card (#1a1a1a, 1pxrgba(255,255,255,0.12)border, 16px radius, 24px padding) showing code in GT America Mono 13px. Anchor a white secondary pill CTA —#fffffffill,#292929text, full pill — at the bottom.”
“Build a Convex feature card on cream:
#fbf7ecbackground, 1px solidrgba(20,20,20,0.12)border, 16px radius, 24px padding. Title in GT America 20px weight 600#141414, body in 16px regular#555555. Eyebrow above the title in GT America Mono 12px weight 600 tracking 0.12em uppercase. On hover, the border darkens torgba(20,20,20,0.22)with a soft0 4px 16px rgba(20,20,20,0.08)shadow — no transform.”
“Create a Convex status badge: pale-yellow
#fdf4ccbackground, near-black#1a1a1atext, GT America Mono 12px weight 600 tracking 0.12em uppercase, padding 4px 10px, full pill radius. Use for ‘NEW,’ ‘BETA,’ ‘LIVE.’ For a neutral variant, swap the fill torgba(20,20,20,0.05)with#141414text.”
“Design a Convex social-proof chip for a dark band:
rgba(255,255,255,0.05)fill, 1pxrgba(255,255,255,0.12)border, full pill, white#fffffftext in GT America 14px weight 500, padding 10px 16px. Content like ‘GitHub · 20,531 stars’ with a small mark on the left.”
Iteration Guide
- Start on cream
#f6eedb, not off-black — this is the whole identity. If your draft is dark-canvas, you’ve built a generic dev tool, not Convex. - Use near-blacks, never
#000—#141414for ink,#1a1a1afor pills and bands. The slight warmth is what makes the system feel printed. - Make the CTA a near-black pill with pale-yellow text —
#1a1a1afill,#fdf4cclabel, full pill. If your CTA is any other colour, you’ve broken the signature. - Push display to weight 700 with tight tracking — Convex’s headlines are bold broadsheet type, the opposite of Supabase’s weight-400 restraint.
- Stay near-monochrome — cream, near-black, one pale-yellow accent. If a second colour appears outside the semantic set, remove it.
- Alternate cream and dark bands — explanation on cream, product proof in
#1a1a1asections with white copy. The tonal beat is the page’s structure. - Use GT America Mono for eyebrows and code — uppercase, 0.12em tracking. Sans eyebrows read as generic SaaS.
- Keep shadows soft and rare — depth comes from the cream/ink flip and 12%-ink hairlines, not from glows or hard drops.
Theme-toggle audit: score=0, signals=[light-first cream canvas; inverted dark bands are compositional, not a user toggle]
Drop convex into your project, then ship the actual sections in an afternoon.
1 · install design
npx @webdesignhot/design-md add convex 2 · ship landing page
npx agentkit init --design convex